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Full text of "Catalog of Copyright Entries 1961 Commercial Prints and Labels Jan-Dec 3D Ser Vol 15 Pt 11B"

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CATALOG OF COPYRIGHT ENTRIES 
Third Series 

VOLUME 15, PART llB, NUMBER 1 



Commercial Prints and Labels 



JANUARY-JUNE 

1961 



r 6^ 5?) * 



Aa 




z: 



^•^ ** s'^ 



COPYRIGHT OFFICE 

THE LIBRARY OF CONGRESS 

WASHINGTON : 1961 



CATALOG OF COPYRIGHT ENTRIES 
Third Series 



CATALOG OF COPYRIGHT ENTRIES 



Third Series 



VOLUME 15, PART llB, NUMBER 1 



Commercial Prints and Labels 



JANUARY-JUNE 

1961 




* *r 



COPYRIGHT OFFICE 

THE LIBRARY OF CONGRESS 

WASHINGTON : 1961 



REMOVAL OF DEPOSITS FROM 
COPYRIGHT OFFICE 

NOTICE is given to authors, copyright proprietors and 
other lawful claimants that they may claim and remove 
before January 1, 1963, any article of the following 
named classes of published works deposited for copy- 
right between January 1, 1959, and January 1, 1960, not 
reserved or disposed of as provided by sections 213 and 
214 of Title 17 of the United States Code and still re- 
maining in the files of the Copyright Office at the time 
of the request for their removal. The classes of pub- 
lished works covered by this notice are : 

Books and Pamphlets. 

Contributions to periodicals. 

Works of art ; models or designs for works of art. 

Reproductions of a work of art. 

Drawings or plastic works of a scientific or technical 

character. 
Photographs. 
Prints and pictorial illustrations excluding prints or 

labels used for articles of merchandise. 

Other published works and all unpublished works are 
excluded from this notice. 

The request for the removal of any copyright deposit 
should be signed by the person entitled thereto or his 
duly authorized agent. Such request should identify 
the work by stating the title, author, copyright proprie- 
tor, registration number and year of deposit, and should 
be addressed to the Copyright Office, Library of Con- 
gress, Washington 25, D. C. 



L. C. CArd, 6-35347 



This number identifies the Library of Congress 
printed card for the complete series of the Cata- 
log of Copyright Entries. 

For sale by the Superintendent of Documents, 
U. S. Government Printing Office, Washington 25, 
D. C. Price for this part : $1.00 per issue, $2.00 
per year. 



Form III 



HO 



Preface 



1 



The CATALOG OF COPYRIGHT ENTRIES is 

published by authority of sections 210 and 211 of 
Title 17 of the United States Code. Section 210 
provides in part: ''The current catalog of copy 
right entries and the index volumes herein provided 
for shall be admitted in any court as prima facie 
evidence of the facts stated therein as regards any 
copyright registration." 

The Catalog is subdivided into Parts correspond- 
ing to the classes of material listed in section 5 of 
Title 17 of the United States Code. The table at 
the end of this preface shows the organization of the 
Catalog, the symbols used with the registration 
numbers to distinguish the classes, and the prices of 
the semiannual issues. 

The record of each copyright registration listed 
in the Catalog includes a description of the work 
copyrighted and data relating to the copyright 
claim (the name of the copyright claimant as given 
in the application for registration, the copyright 
date, the copyright registration number, etc.). 

Information as to changes of copyright ownership 
is not included in the Catalog, but a search of the 
Copyright Office Assignments and Related Docu' 
ments Indexes may be requested from the Register 
of Copyrights, and a fee for the search and report 
will be estimated at the statutory rate of $3 per 
hour. 

In the case of each registration listed, except for 
renewals, there has been a deposit of a copy or 
copies of the work in accordance with the provisions 
contained in sections 12, 13, 14, or 215 of Title 17 
of the United States Code. 

For a more complete description of the contents 
of this issue of the Catalog see p. vii. 



Orders, payable in advance, for all Parts of the 
Catalog of Copyright Entries should be sent to the 
Superintendent of Documents, U.S. Government 
Printing Office, Washington 25, D.C. Orders may 
be placed for individual issues, as subscriptions for 
one or more Parts, or for the complete Catalog at 
$20 a year, and for periods of one, two, or three 
years. All orders should state clearly the title and 
the inclusive dates of the Part wanted. Checks or 
money orders should be made payable to the 
Superintendent of Documents. 

The Copyright Office welcomes inquiries, suggest 
tions, and comments on the content and organizia- 
tion of the Catalog. Such communications should be 
addressed to the Chief of the Cataloging Division, 
Copyright O&ce, Library of Congress, Washington 
25, D.C. 

Organi2,ation of Parts 

Each Part listed in the following table records all 
current registrations in the class or classes indicated 
by the alphabetical symbols given. Except for re- 
newal registrations (separately listed at the end of 
each related Part), the first letter of the symbol is 
that of the class under which registration is made; 
the second, if any, is a designation added by- the 
Copyright Office for the purpose of statistical 
analysis. The symbol "(R)" has been adopted by 
the Copyright O&ce to identify renewal copyright 
registrations. A 2,ero immediately following the 
symbol, e.g., AFO, EFO, identifies a foreign work 
deposited under the waiver-of'fee provision (section 
215 of Title 17 of the United States Code). Some 
Parts also contain registrations made under other 
symbols if the subject matter or type of material is 
similar to that generally included in the Part. 



V 



Price per 

gemiannual 

issue 



Part 1 Books and Pamphlets, Including Serials and 

Contributions to Periodicals $2. 50 

A Books 

AF Books manufactured abroad (except those 

registered for ad-interim copyright) 
AI Books in the EngHsh language first pubHshed 

abroad 
BB Contributions to periodicals 
R Renewal registrations 

Part 2 Periodicals 1. 00 

B Periodicals 

BF Periodicals manufactured abroad (except those 
registered for ad-interim copyright) 
Periodicals in the English language first pub- 
lished abroad 
Renewal registrations 
Parts 3-4 Dramas and Works Prepared for Oral 

Delivery 1. 00 

C Lectures and other works prepared for oral 

delivery 
Dramatic and dramatico-musical works pub- 

Hshed abroad 
Published dramatic and dramatico-musical 

works 
Unpublished dramatic and dramatico-musical 

works 
Renewal registrations 

Part 5 Music 3. 50 

EF Musical compositions published abroad 

Musical compositions published in the United 

States 
Unpublished music 
Renewal registrations 

Part 6 Maps and Atlases 50 

F Maps 

R Renewal registrations 



BI 
R 



DF 
DP 



DU 



R 



EP 

EU 
R 



Price per 

semiannual 

issue 

Parts 7-11 A Works of Art, Reproductions of Works 
OF Art, Scientific and Technical Drawings, 
Photographic Works, Prints and Pictorial 

Illustrations $1. 00 

GP Published works of art and designs for works 
of art 
Unpublished works of art and designs for 

works of art 
Reproductions of works of art pubUshed in the 

United States 
Reproductions of works of art published 

abroad 
Published drawings or plastic works of a scien- 
tific or technical character 
Unpublished drawings or plastic works of a 

scientific or technical character 
Published photographs 
Unpublished photographs 
Prints and pictorial illustrations published in 

the United States 
Prints and pictorial illustrations pubHshed 

abroad 
Renewal registrations 

Part llB Commercial Prints and Labels 1. 00 

KK Commercial prints and labels 
R Renewal registrations 

Parts 12-13 Motion Pictures and Filmstrips 50 

LP Published motion picture photoplays 

Unpublished motion picture photoplays 
Published motion pictures other than photo- 
plays 
Unpublished motion pictures other than 

photoplays 
Renewal registrations 



GU 

H 

HF 

IP 

lU 

JP 

JU 
K 

KF 

R 



LU 
MP 

MU 

R 



VI 



TABLE OF CONTENTS 



Current Registrations. 
Renewal Registrations 



Page 
1 

79 



JNTRODUCTION 



PART llB lists prints and labels, published in 
connection with the sale or advertisement of articles 
of merchandise or of services, which were registered 
in Class K under the symbol KK. 

Arrangement is alphabetical under the name of the 
copyright claimant. Each work is described in a 
main entry which includes information pertinent to 
the copyright claim. References lead from the names 
of joint claimants and authors and from variant forms 
of names. Works for which the subsisting copyright 
has been renewed are listed separately in the Re' 
newal Registrations section. The copyright symbol 
@ following the name under which the entry is 
listed signifies that the form of name used is that 
appearing on the application as claimant. The name 
is not repeated following the copyright symbol © 
in the entry proper unless it is necessary to record 
additional information from the application not 
included in the heading; e.g.: 

COLUMBUS AUTO PARTS CO. 

See the big ones with a Capco waterglass. © Capco^ 
accepted alternative designation of the Columbus Auto 
Parts Co. ; 25Sep60; KK156044. 

VAN ERODE MILLING CO., INC. © ' 

Handy Wash, your wash and clean'up towel. © 29Dec60; 
KK156007. 

Each main entry for currently registered works 
includes, in addition to the claimant's name under 
which it is filed, the following items of information 
if available and applicable : 

1) Title, amplified if necessary by a brief de- 
scription of the pictorial content of the work, 
and followed by any variant title. 

2) Names of contributors to the work. 

3) Series statement. 

4) Special descriptive data, limited to registra- 
tions which appeared in a newspaper or 



periodical, giving the name and issue date of 
the publication, and the number of the page 
on which the item will be found. 

5) Names of authors given in the application 
which do not appear elsewhere in the entry. 

6) Name of the employer in the case of a work 
made for hire, if so named in the appHcation. 

7) Information contained in the application which 
relates to the registration of an earlier version 
of the work. 

8) Brief statement of the new matter on which 
copyright is claimed, preceded by the abbrev- 
iation "NM," if this information is given in 
the application and is not indicated elsewhere 
in the entry. 

9) Copyright symbol ©. 

10) Name of the copyright.jclaimant when it is 
necessary to record information given in the 
application which is not included in the 
heading. 

11) Date of publication as given in the application. 

12) Registration number. 

Whenever it is necessary to indicate a variation 
between the information given in the application 
and in the copy of the work with respect to the 
claimant's name or the date of publication, the data 
from the application are given first, followed by the 
phrase "in notice" and the data given in the work; 
e.g., © Richard Roe 6? Co.; 8Jan6l (in notice: 
1960); KK157000. 

For renewal registrations, the main entry includes, 
in addition to the claimant's name under which it is 
filed, the following items of information if available 
and applicable : 

1) Title. 

2) Copyright symbol. 

3) Date of original copyright. 



vu 



4) Original registration number. 

5) Name of the renewal claimant followed by a 
statement in parentheses, usually abbreviated, 
giving the basis of the renewal claim as supplied 
by the applicant, e.g., "John Doe &? Co. (P)" 
indicates that renewal of copyright is claimed 
by John Doe &? Co. as proprietor. 

6) Date of receipt of the renewal application or 
the fee, whichever is later. 

7) Renewal registration number. 

ABBREVIATIONS AND SYMBOLS 

The following list includes abbreviations and 
symbols used in this catalog with specific copyright 



or bibliographic meanings. Definitions are not given 

for abbreviations in common use. 

a.k.a. — also known as 

appl. — application 

(c) — copyright symbol 

d.b.a — doing business as 

NM — new matter 



p- 




page, pages 


(P) 




proprietor of a commercial print or 
label 


pseud. 




— pseudonym 


pub. 




— published, publishing 


rev. 




— revised 


t.a. 




— trading as 


v., vol., 


vols. 


— volume, volumes 



COPYRIGHT REGISTRATIONS FOR COMMERCIAL PRINTS AND LABELS 

January-June 1961 



Commercial prints and labels 3, 849 

Renewals 37 

These figures represent the number of registrations 
for commercial prints and labels for January- June 



1961, but do not necessarily represent the exact 
number of entries in this issue of the Catalog of 
Copyright Entries. Registration figures for other 
classes of material may be found in the respective 
Parts. 



Vlll 



COMMERCIAL PRINTS AND LABELS 



CURRENT REGISTRATIONS 



A list of prints and labels published In connection with the sale or advertisement of 
articles of merchandise or of services, registered during the period covered by this 
issue. Arrangement is alphabetical under the name of the copyright claimant. Refer- 
ences from the names of joint claimants and authors and from variant forms of names 
are interfiled. 



A 



AA. SEE Arnold, Arnold. 

A-M CORP. SEE Addressograph-Multlgraph 
Corp. 

A. P. CO. SEE Armour Pharmaceutical 
Co. 

ASC. SEE Acme Steel Co. 

A. S. C. SEE Associated Spring Corp. 

ASR PRODUCTS CO. © 

Good deal. Gem push-button razor 
and blades. Rise Instart lather. 
(In Pittsburgh post gazette. Mar. 
26, 1961, section 3, p. 5) Appl. 
author: Benton & Bowles, Inc. 
© 26Mar6lj KK159^78. 
Out of space technology comes the 
blade that taikes friction out of 
shaving. Pal Premium injector 
blade. (In The New York times. 
Mar. 13, 1961, p. 19) Appl. author: 
Benton & Bowles, Inc. ® 13Mar6lj 
KKlSg^T't. 

ASTA. SEE American Surgical Trade Assn. 

A, T. CO. SEE American Tobacco Co. 

A.W.P.-C. SEE Paber-Castell (A. W. ) 
Pencil Co., Inc. 

ABBEY OF THE GENESEE, INC. © 
Monks' bread. Net wt. 1 lb. 
NM: revisions. © 2Mar6l; 
KEL57329. 

ABBOTT LABORATORIES. © 

Abbolexin. Spanish abbolexln lit. 
E 783/Rl. Appl. author: Thomas S. 
Bird. © 17Mar6l; KK159177. 
Abbott sets are built to take it. 
Blood administration set. (I. V. 
solutions) (In Anesthesiology, 
Mar. -Apr. 1961, p.23-2't) Appl. au- 
thor: John C. Michalek. © 25Mar6lj 
KKl 58479. 
Abbott vitamins stay on the t9.ble in 
attractive daily-reminder table- 
bottles. Dayteens & 5 others. 
(In California medicine, Feb. I96I, 
p. 66) Appl. author: John C. 
Michalek. © 7Feb6l (in notice: 
1960); KKI58713. 
Age 93, retired, but still standing, 
the Old Water Tower in Chicago. 
Filmtab Iberol, potent antlanemia 
therapy plus the essential B-complex. 
Appl. authors John C. Michalek. 
© 30Dec60; KKl 56278. 
Anemia due to menorrhagla, another 
indication for Filmtab Iberol. 
Appl. author: John C. Michalek. 
© 15Mar6l; KKI58037. 



Anemia due to menorrhagla; another 
Indication for Filmtab Iberol. 
(In OP, Jan. 1961, p. 40) Appl. 
author: John C. Michalek. © lJan6l 
(in notice: i960); KKl 56496. 
Anemia In convalescence, emother in- 
dication for Filmtab Iberol. 
(In GP, Mar. I96I, p.50) Appl. 
author: John C. Michalek. © lMar6l; 
KKl 58035. 
Another dandruff wonder that wasn't. 
Selsxm suspension, an ethical answer 
to a medical problem, (in GP, 
Nov. i960, p. 39) Appl. author: 
John C. Michalek, © 100ct60; 
KEL 56264. 
Un antlcollnerglco de aoclon seleo- 
tlva y segura, especial para nlnos, 
Tral gotas.- Appl. author: Thomas S. 
Bird. © 20Feb6l; KKI57166, 
Bejectal C with liver in the Univlal. 
Injectable vitamin B complex with 
liver and ascorbic acid, Abbott. 
Appl. author: Thomas S. Bird. 
© 15Jul60; KKI59403. 
Bilsan, an orally effective choleretic 
and eholagogue in the treatment of 
various hepatic disorders. Appl. 
author: Thomas S. Bird. © 2Mar6l; 
KKl 592 59. 
Blood bank calendar, I96I. Appl. 
author: John C. Michalek. 
© l6Dec60; KKI56265. 
Brand names or generic equivalents? 
Appl. author: John C. Michalek. 
© 24Peb6l; KKl 57613. 
Calcidrlne quickly clears the way to 
cough relief. Coxigh syrup; expec- 
torant troches. List nos.6837, 
6848. Appl. author: John C. Micha- 
lek. © llJan6l; KKI565OO. 
A clinical report on weight control of 
60 obstetrical patients; Desoxyn 
Gradumet. Appl. authors John C. 
Michalek, © 3Jan6l; KKI5628O. 

The clinical study: 73 patients, all 
of whom had previously dieted unsuc- 
cessfully. Desoxyn Gradumet. Appl. 
authors John C. Michalek. © lMar6lj 
ICKI57498. 
Compoclllln-VK, against common peni- 
cillin-sensitive organisms. 4 Film- 
tabs; list no. 6337. Appl. author: 
John C. Michalek. © l8Jan6l (In no- 
tice: i960); KKI57IO9. 
Contra hipertension y edema; Enduron, 
una vez al dla. No.7-19-d1. Appl. 
author: Thomas S. Bird. © 17May61; 
KKI59539. 
A crowning glory can be a crown of 
thorns; that hairdo would stop 
traffic on a Los Angeles freeway, 
but it won't stop dandruff. Sel- 
sun. (In OP, Mar. I961, p. 49) 
Appl. author: John C. Michalek. 
© lMar6l; KKI58036. 



Cuando el dolor produce tension y la 
tension produce dolor, Abbolexln 
tabletas. Muestra medica de 6 
tabletas. Appl. author: Thomas S. 
Bird. © l8Apr6l; KKI58389. 

Daha cok lyodilr; surup Calcidrlne. 
(Turkish Calcidrlne) Appl. author: 
Thomas S. Bird. © lNov60; KKl 58468. 

Daha 00k iyodiir. TlO-20-60. (Turk- 
ish Calcidrlne) Appl. author: 
Thomas S. Bird. © lNov60; 
KKI58142. 

Dear doctor: -Qood times blend one into 
the other for the children. Gerl- 
actlve with Gerilets. Appl. author: 
John C. Michalek. © 7Peb6l; 
KKI57339. 

Digno de la mesa, una formula vita- 
minomineral excelente en envase 
elegante; Filmtab Dayamlneral. 
Appl. author: Thomas S. Bird. 
© lMar6l; KKl 57 594. 

Enduron; avance notable en la 
tiacidoterapia. Appl. author: 
Thomas S. Bird. © 19May6l; 
KKI59538. 

Enduron; nuevo diuretico muy active, 
descubierto y elaborado excluslva- 
mente por Abbott. No. 6-29-61. 
Appl. author: Thomas S. Bird. 
© 19May6l; KK159541. 

Endiiron; once a day oral diuretic with 
long duration of action. Appl. au- 
thor: John C. Michalek. © 20Jan6l 
(in notice: i960); KK157106. 

La enferma anemlca responde rapida- 
mente a la comblnaoion de hierro- 
complejo B, del Filmtab Iberol 
Puerte. [Roses] Appl. author: 
Thomas S. Bird. © 5Mar6l; KKl 57676. 

La enferma anemlca responde raplda- 
mente a la comblnaclon de hierro- 
oomplejo B, del Filmtab Iberol 
Puerte. [Tulips] Appl. authors 
Thomas S. Bird. © 5Mar6l; KKl 57675. 

EiTTthrocln oral suspension. Three 
10-ml. starter samples. Appl. au- 
thors John C. Michalek. © 19Jan6l 
(in notice: i960); KKl 57107. 

Even in frank edema, give it Just 
once daily, Enduron. Longest act- 
ing of all available thiazides, 
Enduron. (In American heart Jour- 
nal, Feb. 1961, p. 19-20) Appl. 
author: John C. Michalek. 
© 25Jan6l (in notice: i960); 
KKl 57951. 

Fable of a fakir. Dayalets; 

Dayalets-M. Appl. author: John C. 
Michalek. © 3Peb6l; KK157338. 

Parsi Bejectal Improves w/c litera- 
ture. [Hand & hypodermic syringe] 
PA 759/RI-6-O76O. Appl. author: 
Thomas S. Bird. © lJul60; 
KK158141. 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



ABBOTT LABORATORIES. -Con. 

Parsl Tral Qradujnet. Appl. author: 
Thomas S. Bird. © lJul60; KK15846T. 

Pllmtab coating advantages In a nut- 
shell. (In N. A. R. D. Journal, 
Mar. 20, 1961, p. 18) Appl. author: 
John C. Mlohalek. © 17Mar6l; 
KKl 58480. 
Pllmtab Qeramlna. Muestra medlca. 
N\jm. de llsta 6424. Appl. author: 
Thomas S. Bird. ® 16Nov60; 
KKl 56145. 

Pllmtab Iberol for the common anemias. 
Appl. author: John C. Mlchalek. 
© 3Apr6l; KKl 58424. 

Pllmtab Vltamlna A. Appl. author: 
Thomas S. Bird. © 2Nov60j 
KKI59137 . 
Plujo blllar abundante; Pllmtab 
Bllsan. Appl. author: Thomas S. 
Bird. © lPeb6l- (in notice: I96O); 
KKl 567 21 . 

For a more healthy,, active, second 
half of life's span; Oerllets, 
Pllmtab. Physician's sample. List 
no. 6424. Appl. author: ThCHnas S. 
Bird. © l6Nov60; KK156146. 

Por certainty against the cocci, Pllm- 
tab Erythrocln atearate. Starter 
sample. No. 6546. 4 Pilmtabs, 25O 
mg. Appl. author: John C. Mlchalek. 
© lNov60; KKl 56523. 
Por functional bowel disease, Pllmtab 
Tralcyon. Physician's -starter 
samples. N0.698O. Each vial con- 
tains 8 tablets. Appl. author: 
John C. Mlchalek. © 8Jan6l (in 
notice: I960); KKl 58423. 
Qerlactlve with Pllmtab Oerllets, a 
full range dietary and therapeutic 
support for older patients. Appl. 
author: John C. Mlchalek. 
© 17Mar6l; KKl 58268. 
Oerlactlve with Pllmtab aerlletsj a 
full range of dietary and thera- 
peutic support for older patients. 
Appl. author: John C. Mlchalek. 
(in Journal of American Oerlatrlos 
Society, Oct. i960, p.l8) 
© 23Sep60; KKl 56279. 
Qerlactlve with Pllmtab Oerllets. 
Lelsuretlme, of course, needn't 
mean a hyper-abundance of activity. 
(In Journal of the American Oerl- 
atrlos Society, Jan. 1961, p. 10) 
Appl. author: John C. Mlchalek. 
© 23Dec60j KKl 56502. 
Gotas Dayamlneral con Bi2. Appl. 
author: Thomas S. Bird. © 6Peb6l; 
KKI59138. 
Harmonyl, tratamlento de paclentes 
con hlpertenslon y ansledad. 
Appl. author: Thomas S. Bird. 
© 2Mar6l; KKl 59260. 
How Pllmtab coating made vitamins 

easier to take. Dayalets; Dayalets- 
M. Appl. author: John C. Mlchalek. 
© 21Peb6l; KKl 57 497. 
How many prescriptions will you write 
In 1961? Prescription Specialists. 
Appl. author: John C. Mlchalek. 
© 2Peb6l; KKI57340. 
How to meike life a little pleasanter 
for the lady with a pram In her 
future: Pllmtab Pramlleta; Sucaiylj 
Desozyn OradumtttB. Appl. author: 
John C. Mlchalek. © cMar6l (in no- 
tice: i960); KKI57896. 
How will weight-watchers use Suoaryl 
In 1961? (In Chain store age, Jan. 
1961, p. Ill) Appl. author: John C. 
Mlchalek. © 10Jan6l (in notice: 
i960); KKl 56520. . 
Incluao si hay edema, una dosls 
dlarla es sxiflclente; Enduron. 
Muestra medlca. Num.6812. Appl. 
author: ThOTjas S. Bird. © 9May6l; 
KKl 58973. 
Is your ulcer patient sleeping on the 
Job, because he can't sleep at 
night? New Tral 75 mg. Oi^dumet. 
Appl. author: John C. Mlohalek. 
© 26Dec60; KKl 56262. 



Jarabe Dayamlneral; suplemento 
nutrltlvo vltamlnlco -mineral de 
sabor agradable, para nlnos y 
adultos. Muestra medlca con 3 
frascos de 30 ml. Appl. author: 
Thomas S. Bird. © 12Apr6l; 
KKI58353. 
Jarabe Dayamlneral; vltamlnas y mlne- 
rales para nlnos y adultos . Appl . 
author: Thomas S. Bird. © lDec60; 
KKI56231 . 
Jarabe Norlsodrlne, para el trata- 
mlento del asma y otras afecclones 
tuslgenas; de efecto broncodllata- 
dor y expectorante . Niim. de llsta 
6953. En frascos de 90 y I80 ml. 
Appl. author: Thomas S. Bird. 
© lPeb6l (In notice: i960); 
KKl 57009, 
Jarabe Norlsodrlne; potente bronco- 
dllatador y eflcaz expectorante. 
Muestra medlca con tres frascos de 
30 ml., num. 6953 (22) Appl. au- 
thor: Thomas S. Bird. © 20Apr6l 
(In notice: I960); KKI58563. 
Jarabe para la tos, Torfan. Muestra 
medlca con tres frascos de 30 ml., 
num. de llsta 6833 (22) Appl. au- 
thor: Thomas S. Bird. © 20Apr6l 
(In notice: I960); KKI58562. 
Keiltln con neomlclna; suspension de 
uso oral para el tratamlento de las 
dlarreas. Appl. author: Thomas S. 
Bird. © lDec60; KKl 56230. 
Mama's shopping for a dandruff cure; 
Selsiui stispenslon, an ethical answer 
to a medical problem, (in OP, 
Jan. 1961, p. 39) Appl. author: 
John C. Mlchalek. © lJan6l (in no- 
tice: i960); KKl 56497. 
New Desbutal Gradumet brlnRS to- 
gether two classic drugs. Appl. 
author: John C. Mlchalek. 
© lPeb6l; KKl 58425. 
A new nutritional formula for growing 
children; VlDaylln4!. Appl. author: 
Thomas S. Bird. © lJul60; KKL 58466. 
1961 Radlocaps calibration card. 
List 6766. Appl. author: John C. 
Mlchalek. © Abbott Laboratories 
(in notice: Abbott); 3Jan6l; 
KKl 56499. 
Novedad, antltuslvo sin efect 

narcotlco, Torfan. Appl. author: 
Thomas E. Bird. © lDec60; KK156364. 
Nuevo tratamlento de la hlpertenslon 
y los edemasj Enduron , una sola toma 
al dla. No. 7-10-61. Appl. author: 
Thomas S. Bird. © 17May6l; 
KK1595'tO. 
One of America's most widely used 
children's mu]tlvltamlns; Vl-Daylln. 
VlDaylln-M * 6 other multivitamins, 
(in The Journal of pediatrics, 
Jan. 1961, p. 65-66) Appl. author: 
John C. Mlchalek. © 25Dec60; 
KKl 56495. 
Panwarfln, simple oral and parenteral 
control of the clotting mechajilsm, 
Appl. author: John C. Mlchalek. 
© 9Jan6l (in notice: I96O) ; KKI56503. 
Para las enfermedades hemorraglcas 
producldas por deflolenola de 
vltamlna K, nuevo Klotogen W 
capsules. Appl. author: Thomas S. 
Bird. © 20Apr6l (in notice: 196O); 
KKl 58856. 
Para maxima respueata con minima 
molestla; Bevltln Puerte con hlgado 
Inyectable en Duplenvas. Appl.- au- 
thor: Thomas S. Bird. © lMar6l; 
KKl 57595. 
Parsl Trldlone. [Boys & girls play- 
ing] PA 761/RI-6-O76O. Appl. au- 
thor: Thomas S. Bird. © lJul60; 
KKI58140. 
Pentothal. Brasilia, (in Anesthesi- 
ology, Mar. -Apr. I96I, p. 21-22) 
Appl. author: John C. Mlchalek. 
© 25Mar6l; KKl 58478. 
Pentothal; London print. 011011. 
(In Surgery, gynecology and obstet- 
rics, Nov. 1960, p. 113-114) Appl. 
author: John C. Mlchalek. © lHov60; 
KKl 56119. 



Pentothal. [Quebec scene] (in 
Hospital management, Jan. 196I, 
p. 45-46) Appl. author: John C. 
Mlchalek. © 15Dec60; KKI58033. 
Placldyl nudges your patient to sleep. 
(In Geriatrics, Sept. 196O, p.l03A) 
Appl. author: John C. Mlchalek. 
© lSep60; KKI56263. 
Placldyl nudges your patient to sleep, 
(in Journal of the American Geri- 
atrics Society, Jan. 1961, p. 9) 
Appl. author: John C. Mlchalek. 
© 23Dec60; KKI565OI. 
Polybrene; for use wherever heparin Is 
to be neutralized. Appl. author: 
John C. Mlchalek. © 3Jan6l (in 
notice: 1959); KKI56367. 
Profits and performance. How much Is 
a fair profit? Prescription Spe- 
cialists. Appl. author: John C. 
Mlchalek. © 26Apr6l; KKI58712. 
A promotion that had to be repeated, 
a Sucaryl dispenser free to your 
customers with each purchase of 
Sucaryl. (in N. A. R. D. Journal, 
Feb. 20, 1961, p. 16-19) Appl. au- 
thor: John C. Mlchalek. © 15Peb6l; 
KKl 57612. 
Saved: one billion on drugs. Relia- 
ble Prescriptions. Appl. author: 
John C. Mlchalek. © 27Mar6l; 
KKI57952. 
Seleen suspension product reference 
sheet. Appl. author: John C. 
Mlchalek. © 13Apr6l; KKI5871I. 

Slumber, gentle as eiderdown, nearly 
as quick as a wink; Placldyl nudges 
your patients to sleep. Appl. 
author: John C. Mlchalek. © 8Dec60; 
KKI5626I. 

Some facts aibout heartworm and your 
dog. Appl. author: John C. 
Mlchalek. © 6Mar6l; KKI57496. 

The teenage record; Pllmtab Dayteens, 
another quality nutritional fr<» 
Abbott. Appl. author: Joha C. 
Mlchalek. © 13Jan6l (in notice: 
i960); KKL 56521. 

The three minute detail on Dloleen; 

suspension and cream. Appl. author: 

John C. Mlchalek. © 10Nov60; 

KKL56667. 
The time Is ripe for the Vl-Daylln 

moment. Appl. author: J. C. 

Mlchalek. © 23Dec60; KKL5626O. 

To save a life In cerebral edema; 
Ureaphll. (in Hospital management, 
Jan. 1961, p. 47-48) Appl. author: 
John C. Mlchalek. © 15Dec60; 
KKl 58034. 

Tral Gradumet, antlcollnerglco selec- 
tive efecto terapeutlco prolongado. 
Muestra medlca. Nvmi. de llsta 6920. 
50 mg. en frascos de 30 tabletas. 
Appl. author: Thomas S. Bird. 
© l6Nov60; KKI56148. 

Tral Gradumet, the anticholinergic of 
choice with prolonged therapeutic 
action. Physician's sample. List 
no. 6920. 50 mg.. In bottles of 30. 
Appl. author: Thomas S. Bird. 
© 16Nov60; KKl 56147. 

Two outstanding drug treatments for 
obesity and psychosomatic complaints. 
Desbutal Gradumet; Desoxyn Oradumet. 
Physician's evaluation package. 
Appl. author: John C. Mlchalek. 
© 19Deo60; KK157108. 

2865 to one odds against success. 

Prescription Specialists. Appl. 

author: John C. Mlchalek. © 3Mar6l; 

KKl 57495. 
Ureaphll; dluretlco intravenoso para 

casos de edema cerebral, clrugla y 

traumatismos. Appl. author: 

Thomas S. Bird. © l8Jan6l; 

KKl 581 57. 
Vea como orecen. Jarabe Dayamlneral. 

No. 2-3-61. Appl. author: Thomas S. 

Bird. © 26Jan6l; KKl 56934. 
Vea como crecen. Jeirabe Dayamlneral. 

N0.2-IO-6I. Appl. author: Thomas S. 

Bird. © 26Jan6l; KK156935. 



1961 



CURRENT REGISTRATIONS 



Vea cofflo crecen. Jarabe Dayamlneral. 
No. 2-17-61. Appl. author: Thomas S. 
Bird. © 26Jan6l: KK156936. 

Vitamins by Abbott. Dayteens; Daya- 
lets-M; Optllets; Sur-Bex with C. 
(Sanple carton no. 99-3019) Appl. 
author: John C. Mlchalek. © 10Peb6l 
(In notice: i960); KKI56968. 
When there's a praa In her future; 
Pllmtab Pramllets, phosphorus-free 
prenatal suppleaient. Appl. author; 
John C. Mlchalek. O 23Jan6l (in 
notice: i960); KKl 56522. 
Where pain makes tension and tension 
makes pain, Abbolexln relieves the 
total pain experience. Appl. au- 
thor: Thomas S. Bird. © 22Peb6lj 
KKl 58313. 
Which costs more? Reliable prescrip- 
tions. Appl. author: John C. 
Mlchalek. ® 12Jan6l; KK156^98. 
A yell, a leap, and a xoinnlng race, 
prelude to the Vl-Daylln moment. 
Who puts the lemons In the Vl- 
Daylln? (In Drug topics. Mar. 13, 
1961, p. 19-20) Appl. author: John 
C. Mlchalek. © 10Mar6l; KK157950. 

ACHE APPLIANCE MANUFACTDRINQ CO. © 

How to Install by-passing doors using 
Acme Bl-Rall fascia track sliding 
door hardware, series 8OOO/85OO/ 
8400. © 24May6lj KK159570. 

How to Install by-passing doors using 
Acme no. 8032 alum, fascia track & 
8907 -HX hanger set. Series 8907, 
sliding door hea-dware for particle 
board. © 12Apr6l; KKI58362. 

Match up all openings, door sizes suid 
trim with series 8930 flanged header 
track for 1 3/8" by- passing doors. 
© 28Nov60; KKI5619I. 

Pocket door frame. © 21Feb6l; 
KK157'^6l . 

The prime mover In Its class. By 
actual test Acme series 57/58 heavy 
duty hardware will transport sliding 
doors . . . with 625^ less effort than 
a comparable series, (in Hardware 
consultant. Jam. I96I, p. 33) 
© lJan6l; KKI56192. 

Sliding and folding door hardware for 
5/4" Particle Board doors. 
© 21Peb6l; KKl 57 462!. 

ACME CHEMICAL CO. © 

Info-fax, Information and facts to 
help you plan. Tour guide to quali- 
ty In building maintenance. (Form 
9511) Appl. author: George J. 
Halaska. NM: revisions. © 23Mar6l; 
KK1577^6. 

ACME STEEL CO. © 

Approach framing from the right angle, 
AIM brand slotted angle. Appl. au- 
thor: Carl Reed. © 3Peb6l; 
KKl 57081 . 
E35E0 steelstrap dispenser. Parts 
list. Appl. author: Alfred M. 
Frederick. © 3Jan6l; KKl 56393. 

New powered sealer for all sizes of 
regular-duty steel strapping; Pneu- 
matic sealer, model. C12. Appl. 
author: Alfred Hacom Frederick. 
© 24Aug60; KKI56212. 

Steelstrap dispenser, model E35E0. 

Appl. author: Alfred M. Frederick. 

© 3Jan6l; KKI56313. 
Unitizing five foot cast Iron soil 

pipe. Appl. author: Alfred Macom 

Frederick. © lDeo60; KKI56363. 

ACCMB (ROBERT) INC. © 

Save Pepsi and Teem c^s with the 
star, each cap worth 1/4 ^. Dollars 
for Charity program sponsored by 
Pepsi-Cola Bottling Company of Cin- 
cinnati. (In The Cincinnati en- 
quirer. May 10, 1961, p. 18) Appl. 
author: Robert Acomb. © lCMay6l; 
KK15895^. 



ADAMS, ADRIENNE. © 

The day we saw the sun come up, by 
Alice E. Ooudey. Illustrated by 
Adrlenne Adams . Jacket lllus . 
© 5May6l; KK159487. 

ADAMSON, STYLES C. 

How to get rid of gray In darkest hair 
without tinting. SEE Clalrol, Inc. 

ADDRESSOGRAPH-MULTIGRAPH CORP. © 
Design new savings into your engi- 
neering paperwork with Multlgraph 
methods. Cutting costs is our 
business. (In Business week, 
Feb. 18, 19bl, p. 124) Appl. au- 
thor: Edward S. Banaslk. 
© l8Peb6l; KKl 579^8. 
Expensive lesson for businessmen to 
learn. Cutting costs is our busi- 
ness. (In Business week, Jan. l4, 
1961, p. 46) Appl. author: Edward 
S. Banasi-k. © l4jan6l; KKl 57947. 
Gather as you go; new, automatic 
copy sorter, model 670. (in Re- 
production engineer, Feb. I96I, 
p. 59) Appl. author: Edward S. 
Banaslk. © lFeb6l; KK15804l. 
Keep in personal touch with your best 
prospects for pennies a call. With 
Addressograph Individualized let- 
ters you get the next best thing to 
personal contact with your most 
productive sources of Increased 
business. (in Savings and loan 
news, Apr. I961, p. 2) Appl. au- 
thor: W. L. Hoke. © lApr6l; 
KKI59785. 
Multiply your data output 100 times 
in 3 minutes. Multllith offset 
duplicating can reproduce data ob- 
tained from all types of data pro- 
cessing machines, computers, ac- 
counting machines. (in U. S. news 
& world report. Mar. 20, I96I, 
p. 94) Appl. author: W. L. Hoke. 
© 20Mar6l; KK159783. 
New Addressograph data punch. Col- 
lects variable input data in 
machinable form right at the 
source^ accurately, speedily, at 
low cost. (in Journal of machine 
accounting, June I96I, p. 3) Appl. 
author: W. L. Hoke. © lj>in6lj 
KK159784 . 
New portable Addressograph data 
punch. Pxinches and prints up to 6 
colxanns of data at a single stroke, 
(in Journal of machine accounting, 
May 1961, p. 2 of cover) Appl. au- 
thor: W. L. Hoke. © lMay6l; 
KKI59782. 
The 1961 sinswer to all duplicating 
requirements, Multllith offset 
model 1000. (in ODR reproductions 
review, Jan. 1961, p. 46-47) Appl. 
author: Edward S. Banaslk. 
© lJan6l; KKl 58039. 
Now, collate as you go; new automatic 
copy sorter, model 67O. (in ODR 
reproduction review, Dec. 196O, 
p. 44-45) Appl. authors Edward M. 
Marker. © lDec60; KKl 56295. 
Now, collate as you go; new, auto- 
matic copy sorter, model 67O. (in 
ODR reproductions review, Dec. 
i960, p. 44-45) Appl. author: 
Edward S. Banaslk. © lDec60; 
KKl 58040. 
One Addressograph master record 
writes originating data on all 
forms. Cutting costs is our busi- 
ness. (In Savings and loan news, 
June 1961, p. 29) Appl. author: 
W. L. Hoke. © lJun6l; KK159786 . 
Sell your ideas and reports more 
effectively with Multllith offset. 
Cutting costs is our business. (in 
U. S. news & world report, Jan. I6, 
1961, p. 61) Appl. author: Edward 
S. Banaslk. © l6Jan6l; KK1579'+9. 
This versatile memory unit never for- 
gets a fact or figure. Addresso- 
graph master records automate many 
costly repetitive writing opera- 



tions, (in Newsweek, Feb. 20, 
1961, p. 20) Appl. author: Edward 
S. Banaslk. © 20Feb6l; KK159781. 

ADVANCE PRODUCTS CORP. C 

Since 1954, the original Advance 
cross-slide rotary table. (In 
Metlfax, May I96I, p. 120) 
© 15/^r6l; KKI59398. 

ADVANCE TOOL, STAMPING * DIE CORP. © 
To the medical profession. © 13Peb6l; 
KKl 57076. 

AEROPLASTICS CORP. © 

Fun Foam life line float. © 28Dec60; 

KKl 56395. 
Pun Foam play floats. C 28Dec60; 

KKl 56394. 
Pun Foam wing floats. C 28Dec60; 

KKl 56396. 
Surf n' pool fian board. © 15Nov59; 

KKl 56081. 
Swim fun board. (Catalog no.Sl424) 
NM: revisions. © 15Nov59; KKI56028. 

AEROQUIP CORP. © 

Automatic helicopter cargo hook. 
(Product bulletin, QLB II7) 
© 12Aug60; KKl 57149. 
Automatic Industrial Cargo hook. 
(Product bulletin, GLB II8) 
© llAug60; KKL 57153. 
Cargo control syst&ns; at Dean Van 
Lines of Long Beach, Califoimla, 
the Aeroqulp Serlee Y, cargo control 
system is now standa..d equipment. 
(Application bulletin, 700-21) 
© 10Nov60; KK15715^. 
Cargo control systems; National 
switches to Aeroqulp system. (Ap- 
plication bulletin, 700-15) 
© 8Sep60; KK157151. 
Cargo control systems; Nulald profits 
from series F system. (Application 
bulletin, 700-26) © 10Nov60; 
KKl 59289. 
Cargo control systems; Pearl Brewing 
Co. adopts Series J. (Application 
bulletin, 700-24) © 10Nov60; 
KKI57I55. 
Cargo control systems; ratchet buck- 
les secure gas cylinders. (Appli- 
cation bulletin, 700-14) © 9Sep60; 
HEI571W. 
Cargo control systems; series F sys- 
tem: versatile. (Application bul- 
letin, 700-13) © 8Sep60; KK157150. 
Cargo control systems; The Aero May- 
flower Transit Compauiy, Inc., of 
Indianapolis, has become an impor- 
tant new user of Aeroqulp Series E 
cargo control system. (Application 
bulletin, 700-25) © ION0V6O; 
KKl 57156 . 
Series J cargo control system pre- 
vents damage to case goods ship- 
ments. (Product bulletin, GLB 113) 
© 8Jun60; KK157152. 

AJUST-A-RAIL CO. © 

Free display as an extra bonus with 

this AJust-A-Rali ornamental iron. 

Appl. author: Edward J. Kusel. 

© 22Dec60; KKl 56645. 
Save up to 40^ without sacrificing 

quality. Railings and columns. 

Appl. author: Edward J. Kusel. 

© 22Dec60; KK156649. 
Save up to ko^ without sacrificing 

quality. Railing and colianns from 

Wlckes. Appl. author: Edward J. 

Kusel. © 22Dee60; KKl 56646. 

ALBERTO -CULVER CO. © 

Tresemme creme hair color selector. 
© 28Dec60; KKI56618. 

ALBIN, CHARLES H. SEE Show-House. 

ALCO-GRAVURE. 

Winter in Pleasant Valley. Signed: 
Robert Wesson. © Alco-Gravure, 
division of Publication Corp.; 
3Jan6l; KKI5695I. 



COMMERCIAL PRINTS AND LABELS 



ALCONOX, INC. © 

Dip' n Drl, for gentle cold-water 
laundering. 1 lb, net, © bSenSO; 
KKlb6037. 

Dip 'n Drl, 23 town-and^resort travel 
packs; for gentle cold water laun- 
dering. © 6Sep60j KKL 56244. 

ALCORT, INC. O 

Scuttlebutts made for Aloort, Inc. and 
the serious sailor. Especially 
tailored ... sailing shorts. 
© 30Dec60 (In notice: 1961); 
KKl 56314. 

ALLEGHENY PEPSI-COLA BOTTLING CO. 
Cloverdale, a honey of a drink. 
(Cloverdale beverage outdoor dis- 
play) © Allegheny Pepsi-Cola Bot- 
tling Co. & W. B. Doner & Co.; 
lApr6l; KKI59498. 

ALLEN ^ RUSSELL. © 

Gifts; free sliver dollar with $10.00 
purchase, (in The Parsons sun, 
Nov. 30, i960, p. 9) © 3ON0V6O; 
KKl 56441 . 

ALLEN-A CO. © 

Insulalre thermal underwear. Appl. 
author: George A. Slater. 
© 9May6l; KK159120. 
The original Allen-A Insulalre ther- 
mal underwear. Appl. author: 
George A. Slater. ® 9May6l; 
KKI59119. 



ALLIED STEEL & TRACTOR PRODUCTS, INC. © 
Exclusive new shape cuts costs 3 ways 
when you rebuild with Grip -Lug 
crawler tractor grouser bars. NM: 
revision. © l4Sep60; KKI561IO. 

ALPHA KARTS. © 

The new Alpha Mark XI del\uce; the 
car with sports car drive. Appl. 
author: M. Keith Molsberry Adver- 
tising. © lPeb6l; KK1584l8. 

ALROy PRINT. CORP. © 

APL battery plaques. Appl. author: 
Donald 0. Kest & Bernard T. Stltes. 
© l4Feb6l; KK157459. 

ALTHEIMER & BAER, INC. © 

Dormeyer 3 speed chrome mixer & dinner- 
ware. Ward's Jewelry, (in Opellka 
dally news, June 29, I96O) Appl. 
author: Milton L. Althelmer. 
© 29Jun60; KKl 57680. 

75 piece del\axe Cannon sheet & floral 
design towel set. Harmln's Jewel- 
ers. (In Rochester democrat & 
chronicle, Feb. 5, 196l, comics) 
Appl. author: Milton L. Althelmer. 
© 5Peb6l; KKl 57656. 

Special purchase sale, All-Timer king 
size upholstered Boltaflex, 2 lounge 
chairs. Andersop Furniture Co. (in 
The Washington dally news, Feb. 18, 
i960, p. 16) Appl. author: Milton L. 
Althelmer. © l8Feb60; KKI5768I. 



SEE Pacific Wire 



ALTNOW, GEORGE GUSTAV. 
Pacific Wire-Grams. 
Works Co. 

ALUMA CRAFT BOAT CO. 

A compact for sailing, Aluma Craft's 
exciting model S-12. © Mvaaa. Craft 
Boat Co., division of Hupp Corp.; 
llJan6l; KKl 57528. 

AMERICAN CAN CO. DIXIE CUP DIVISION. © 
Coffee men present their noblest brews 
In new Dixie Mira-Olaze cups. (In 
The Saturday evening post. May 20, 
1961, p. 17) Appl. author: Hicks & 
Orelst, Inc. © 15May6l; KKI59035. 
Demonstration cup with holes shows how 
Dixie Mira-Glaze cups eliminate all 
cardboard taste. (in The Saturday 
evening post, Mar. 25, 1961, p.62- 
63) Appl. author: Hicks !c Orelst, 
Inc. © 17Mar6l; KKl 57640. 



Qet a Dixie cup dispenser for ^your 
kitchen. We'll give you a free one 
for the bathroom. (In The Saturday 
evening post, Apr, 15, 196I, p. 3 of 
cover) Appl. author: Hicks 4 
Orelst, Inc. © 10Apr6l; KK158340. 
Kids help themaelvoB; lesa work for 
you with a Dixie cup dispenser. 
(In Saturday evening poet, June 
24, 1961, p. 15) Appl< author: 
HlokB ft arelat, Ino. e 19Jun6l; 
KKI59752. 
Kids love to help themselves with 
Dixie cups from a handy Dixie cup 
dispenser. (In The Saturday evening 
post. May I3, 1961, p. 84) Appl, 
author: Hicks & Orelst, Inc. 
O 8llay6l; KKl 58997. 
Shadow leaf design. No. 5986. 

1 pint llq. © 4Apr6l; KK158493. 



AMERICAN CLOCK CO. 

Custom built clocks. 2300 & others. 
© Bert Benjamin Isaacs d.b.a. Ameri- 
can Clock Co.; 9Dec60; KKI57168. 

AMERICAN DISTILLING CO. SEE Tammar 
Distilling Co. 

AMERICAN GROUP BUYING GUILD. 

Cup-of-the-Month Club membership 
certificate. © Raymond Obst, 
d.b.a. American Group Buying 
Guild; 28Apr6l; KKl 59261. 

AMERICAN HOSPITAL ASSN. © 

What do you think about our hospital? 

© 31Jan6l; KKl 591+1+1. 
Your hospital, a community partner- 
ship. © 13Peb6l; KKI5893O. 

AMERICAN INSTITUTE OP ENVIRONMENT. 
Health-happiness. [Girl holding 
wand] Appl. author: Jacques 
LesStrang. © American Institute of 
Environment, a subsidiary of the 
National Sanitation Foundation; 
15Jan6l; KK159359. 

AMERICAN JEWELRY CHAIN CO. © 

Popularity charms and bracelets. 
© 3Apr6l; KKl 58476. 

AMERICAN LEGION. © 

New, official American Legion felt 
banner. Appl. author: James S. 
Whitfield. © 27Mar6l; KKl 58319. 

AMERICAN MACHINE & POUNDRVT CO. © 
AMF Lowerator self-leveling dis- 
pensers; price schedule effective 
May 1, i960. © 17May60; KK159820. 
15 power tools in one. Minute Kaplc 
DeVj'alt Power Shop changes opera- 
tions in one minute. SEE American 
Machine fr Foundry Co. DeKalt 
Division. 
How to simplify, speed, save with 
the AMP mobile Lowerator self- 
leveling dispenser system. 
© 22May61; KK159821. 

AMERICAN MACHINE & FOUNDRY CO. DEWALT 

DIVISION. 

15 power tools in one, Minute Magic 
DeWalt Power Shop changes operations 
in one minute. Radial swing saw & 
14 others. (in Popular mechanics. 
Mar. 1959, p. 239) © DeWalt. Divi- 
sion, American Machine & Foundry 
Co. (in notice: American Machine & 
Foundry Co.); lMar59 (in notice: 
1958); KKI56956. 

AMERICAN MONORAIL CO. © 

Stacker; makes narrow aisles possible. 
© 6Sep60; KKI56651. 

AMERICAN MONORAIL CO. CONVEYOR DIVI- 
SION. © 

Conveyors? Price these two. Chain- 
less; cable-way. (in New equipment 
digest, Nov. i960, p. 37) © lNov60; 
KKl 56357. 



1 

Jan.-June I 



Under $1000; 100-foot American Cable 
Way U-lnstall conveyor, (in Western 
material handling, Dec. i960, p. 8) 
© lDec60; KKl 56294. 

AMERICAN MUTUAL LIABILITY INSURANCE 
CO. © 

I like a man my people listen to. 
Endorsed by Emery B. Danzell. 
(In The Wall Street Journal, 
Apr. 3, 1961, p. 4) © 3Apr6l; 
KKl 58067. 
I like a rasm who gets things done. 
Endorsed by Charles W. Coker. (In 
The Wall Street Journal, June 2, 
1961, p. 2) © 2J\in6l; KK159470. 
I like a man who has the emswers . 
Endorsed by Raymond Bryan. (In 
The Wall Street Journal, May 19, 
1961, p. 2) © 19May6lj KK159472. 
I like a man who knows his business. 
Endorsed by George R. Bennett, Jr. 
(in Business week. Mar. 4, I96I, 
p. 27) © 3Mar6l; KKl 57909- 
I like a man who talks my langxiage. 
Endorsed by William Plummer, Jr. 
(In The Wall Street Journal, May 
12, 1961, p. 3) © 12May6l; 
KKI59471. 
I like a man who's there when he's 
needed. Endorsed by Wm. Joshua 
Barney, Jr. (in The Wall Street 
Journal, Mar. 20, 1961, p. 5) 
© 20Mar6l; KKl 57908. 
We like men who work as a teeun. 
Albert Vlnal & 3 others. (In The 
Wall Street Journal, Apr. 20, I96I, 
p. 9) © 20Apr6l; KKI58396. 

AMERICAN OIL CO. © 

The American way. A new network of 
service atatlona with superb prod- 
ucts designed to Inoreaae your 
motoring pleasure. (In Life, May 
26, 1961, p. 36-57) © 23May6lj 
KKI5976I. 
The American way. As you travel ask 
us. Super Permalube motor oil. 
(In Life, June 9, 196I, p. 62-63) 
© 7Jun6l; KK159763. 
The difference Is crystal clear, Amoco 
contains no lead. © 10Mar6l; 
KKl 577 38. 
Knock-free, now even more than ever 
before; Amoco. Pump and brick 
wall. © lJan6l; KKI58323. 
Performemce, now even more than ever 
before; Amoco. Pump and stone 
wall. © lJan6l; KKI5832I. 

AMERICAN OIL CO. STANDARD OIL CO. 
(INDIANA} SEE Standard Oil Co. 
(Indiana) 

AMERICAN PRESSED STEEL CORF. STANDARD 
EQUIPMENT CO. SEE Standard Equipment 
Co. 

AMERICAN RECREATION CORP. © 
Jaimalco Limbo. Appl. author: 
Fred A. Krueger, Jr., & others. 
© 30Mar6l; KKI58513. 

AMERICAN RELOCATION SERVICE. © 
A home sold In your neighborhood. 
Appl. author: Ferdinand V, Marzullo, 
Jr. © 28N0V6O; KKI58636. 

AMERICAN STEMLIZER CO. © 

All new, Arasoo Can Gas portable 

gas sterilizer. Appl. author: 

Gordon S. Altm£m. © 17May6l; 

KKl 59308. 
Amsco 8816M autoclave, the highly 

efficient office sterilizer. 

Appl. author: Gordon S. Altmam. 
© 8jun6l; KKI5958O. 
Amsco non-pressure portable Instrument 

sanitizers. Model A-416-S * 

A-617. Appl. author: Oordon S. 

Altman, © 4jan6l; KKl 56299. 
Amsco 613-R Dynaclave, low cost-high 

speed autoclave. Appl. author: 

Ooirdon S. Altman. © 6Jan6l; 

KKl 56 292, 



1961 



CURRENT REGISTRATIONS 



Amsco 615-R Dynaclave, low cost, 
high speed autoclave. Appl. 
author: Oordon S. Altman. NM: 
revlBion, new lllus. © 6Apr6l; 
KKl 58472. 

Now, American 35 nnn. surgical camera 
attachment for application to Amsco 
DV-22 surgical lights. Appl. author: 
Gordon S. Altman. © 5Jan6l; 
KKl 56300. 

Now, 8OOW, the favored features of 
the American 8OO obstetrical table. 
Appl. author: Gordon S. Altman. 
© l6May6l; KK159306. 

AMERICAN SURGICAL TRADE ASSN. ® 
ASTA series I-6I. N0.I-6I--I3-61. 
(in ASTA laity advertising program, 
1961-62, Apr. 1, 1961, p. 5-9) 
© lApr6l; KKl 58469. 

A_MER1CAN TOBACCO CO. © 

Dr. Frood is speechless. Lucky Strike 
will play $200 for best reply to this 
letter, (in The Daily lllini, 
Jan. 10, 1961, p. 4) Appl. author: 
Batten, Barton, Durstine & Osbom, 
Inc. © 10Jan6l; KKl 57619. 

Dr. Frood on fine arts, in which Lucky 
Strike's gift to the arts selects 
the world's greatest masterpieces. 
(in The Denver clarion, Dec. 2, 
i960, p. 8) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 2Dec60; KKI5762O. 

Filters for flavor, finest flavor by 
far J Tareyton dual filter. Pack of 
cigarettes opened. (In Commimity 
Club awards buyer's guide) Appl. 
author: L. C. Gumb inner Advertising 
Agency. © lDec60j KKL 57 481. 

Lucky Strike presents: Dear Dr. Frood. 
Dr. Frood 's thought for the day: 
Early to bed and early to rise is an 
excellent way to avoid people, (in 
Ball State news, Oct. 18, 196O, p. 6) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, Inc. © lB0ct60; 
KKl 57616. 

Lucky Strike presents: Dear Dr. Frood. 
Dr. Frood '3 thought for the day: In 
college, the only privileged' class 
is the one with unlimited cuts. (in 
Arizona wildcat, Oct. 12, I960, p. 6) 
Appl. author: Batten, Barton, Dur- 
stine & Osbom, Inc. © 120ct60j 
KKl 57615. 

Lucky Strike presents: Dear Dr. Frood. 
Dr. Frood 's thought for the day: 
Life ain't all beer and skittles. 
(in The Lafayette times, Nov. 18, 
i960, p. 8) Appl. author: Batten, 
Barton, Durstine 8: Osbom, Inc. 
© 18Nov60; KKl 57622. 

Lucky Strike presents: Dear Dr. Frood. 
Dr. Frood 'a thought for the day: 'Tia 
better to have loved and lost than to 
have spent the whole weekend study- 
ing. (In Pier lllini, Oct. 3, I960, 
p. 7) Appl. author: Batten, Barton, 
Durstine 4 Osborn, Inc. © 30ot60; 
KKl 57618, 

Maury Wills, fleet, nimble shortstop 
of the L. A. Dodgers, says; Taste, 
and plenty of it, is what won me 
over to Tareytons. Tareyton de- 
livers the flavor, (in Campus 
echo, Apr. 28, 196I, p. 10) Appl. 
author: L. C. Gumbinner Advertising 
Agency. © 28Apr6l; KKl 58833. 
1961 Tareyton. [Baseball player with 
cigarette pack for body, cigarette 
for bat] (In Dual filter Tareyton 
baseball guide & record book, I96I, 
cover) Appl. author: L. C. 
Gumbinner Advertising Agency. 
© lApr6l; KKl 58751. 

The 1 out of 20 that didn't get 
smoked. Tareyton. (in Dual 
filter Tareyton baseball guide S: 
record book^l96l, p,3 of cover) 
Appl. author: L. C. Gtmibinner Ad- 
vertising Agency. © lAprSl; 
KKl 58749. 



The 1 out of 20 that didn't get smoked 
Tareyton. (in The Scarab, Feb. 
1961, p. 3 of cover) Appl. author: 
L. C. Gumbinner Advertising Agency. 
© lFeb6l; KKl 57374. 

The 1 out of 20 that didn't get 

smoked; Tareyton. [Pen knife, open 

cigarette & crumpled pack] (in 

1961 Milwaukee Braves yearbook, 

p. 47) Appl. author: L. C. Gumbinner 

Advertising Agency. © lApr6l; 

KKl 58333. 

Remember how great? Get these twelve 
great original recordings in one 12" 
LP album for $1 . 00 and ten empty 
Lucky Strike packs, (in Ebony, Feb. 
1961, p. 31) Appl. author: Batten, 
Barton, Durstine & Osbom, Inc. 
© 21Jan6lj KKl 57621. 

Remember how great cigarettes used to 
taste? Lucky Strike. Duck blind 
scene. (in Life, Feb. 3, 1961, p. 4 
of cover) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 31Jan6l; KKl 57625. 

Remember how great cigarettes used to 
taste? Lucky Strike. Field scene. 
(In Life, Jan. 6, 1961, p. 4 of 
cover) Appl. author: Batten, Barton, 
Durstine & Osbom, Inc. © 3Jan6l; 
KKl 57623. 

Tareyton delivers the flavor. Horse- 
back scene, (in Newsweek, Feb. 6, 
1961, p. 4 of cover) Appl. author: 
L. C. Gumbinner Advertising Agency. 
© lPeb6lj KKl 57372. 

Tareyton delivers the flavor, dual 
filter does it. Beach scene, (in 
Coronet, Feb, I96I, p.ll) Appl. 
author: L, C. Gumbinner Advertising 
Agency. © 19Jan6l; KK157482. 

Tareyton delivers the flavor, diial 
filter does it. Beach scene, (in 
Newsweek, Jan. 9, 196l, p. 4 of 
cover) Appl. author: L. C. Gumbinner 
Advertising Agency. © 4Jan6l; 
KKL 56290. 

Tareyton delivers the flavor, dual 
filter does it. Beach scene. (in 
The Dally Prlncetonlan, Princeton, 
N. J., Feb. 6, 1961, p. 7) Appl. 
author: L. C. Gumbinner Advertising 
Agency. © 6Feb6lj KKI57128. 

Tareyton delivers the flavor, dual 
filter does it. Canoe scene. (in 
Coronet, June I96I, p. 2 of cover) 
Appl. author: L. C. Gumbinner Ad- 
vertising Agency. © 23May6l; 
KKI59432. 
Tareyton delivers the flavor, dual 
filter does it. Canoe scene. (In 
Newsweek, Apr. 3, I96I, p. 4 of cov- 
er) Appl. author: L. C. Gumbinner 
Advertising Agency. © 29Mar6l; 
KKl 57993 . 

Tareyton delivers the flavor, dual 
filter does it. Canoe scene, (in 
Yale daily news, Apr. 25, 196I, 
p. 5) Appl. author: L. C. Gumbinner 
Advertising Agency. © 25Apr6lj 
KKl 58831. 

Tareyton delivers the flavor, dual 
filter does it. Graduation scene. 
(In Newsweek, May 29, I961, p. 4 of 
cover) Appl. author: L, C. Gum- 
binner Advertising Agency. 
© 24May6l; KK159574. 
Tareyton delivers the flavor, dual 
filter does It. Graduation scene. 
(In The Pitt news. May 22, I961, 
p. 8) Appl. author: L, C. Gumbinner 
Advertising Agency, © 22May6l; 
KKl 59311. 

Tareyton delivers the flavor, dual 
filter does it. Horseback scene, 
(in Journal of the Mississippi 
State Medical Assn., June I96I, 
p. 9) Appl. author: L. C. Gumbinner 
Advertising Agency. © IJunSl; 
KKI59433. 

Tareyton delivers the flavor, dual 
filter does it. Horseback scene. 
(In Modern medicine, June 12, 1961, 
p. 155) Appl. author: L. C. Gumbin- 
ner Advertising Agency. ® 12Jun6l; 
KKI59599. 



Tareyton delivers the flavor, dual 
filter does it. Pack & open ciga- 
rette. (In 1961 Detroit Tigers 
official yearbook, p. 3 of cover) 
Appl. author: L. C. Gumbinner Ad- 
vertising Agency. © lApr6lj 
KKl 58330. 
Tareyton delivers the flavor, dual 
filter does It. Ranch scene, 
(in Dual filter Tareyton baseball 
guide & record book, 196I, p. 2 of 
cover) Appl. author: L. C. 
Gumbinner Advertising Agency. 
© lApr6l; KKl 58750. 
Tareyton delivers the flavor, dual 
filter does it. Snow scene. (In 
The Dlamondback, College Park, Md., 
Jan. 24, 1961, p. 2) Appl. author: 
L. C. Gumbinner Advertising Agency. 
© 24jan6l; KKl 57 129. 
Tareyton delivers the flavor, dual 
filter does it. Surf fishing 
scene, (in Boston University 
news, Apr. 18, 196I, p. 2) Appl. 
author: L. C, Gimbinner Advertising 
Agency. © l8Apr6l; KKl 58832. 
Tareyton delivers the flavor, dual 
filter does it. Surf fishing 
scene. (In Coronet, Apr. 1961, 
p. 36) Appl. author: L. C. Gxmbin- 
ner Advertising Agency. © 23Mar6l; 
KKI57992. 
Tareyton delivers the flavor, dual 
filter does it. Surf fishing 
scene, (in Dual filter Tareyton 
baseball guide & record book, I961, 
p. 4 of cover) Appl. author: L. C. 
Gumbinner Advertising Agency. 
© lApr6l; KKl 58748. 
Tareyton delivers the flavor, dual 
filter does it. Surf fishing 
scene, (in Newsweek, Mar. 6, 
1961, p. 4 of cover) Appl. author: 
L. C. Giimbinner Advertising Agency. 
© lMar6l; KKl 58099. 
Tareyton delivers the flavor, dual 
filter does it. Two cigarette 
packs. (In Scorecard I961 Mil- 
waukee Braves, p.ll) Appl. author: 
L. C. Gumbinner Advertising Agency. 
© lApr6l; KKI58332. 
Tareyton delivers the flavor, dual 
filter does it. Wooden bridge 
scene, (in Newsweek, May 1, I961, 
p. 4 of cover) Appl. author: L. C. 
Gumbinner Advertising Agency. 
© 26Apr6l; KKI5883O. 
Tareyton has what it takes, taste, says 
Charlie Neal. (in Ebony, Feb. 196I, 
p. 55) Appl. author: L. C. Gumbinner 
Advertising Agency. © 21Jan6l; 
KKl 57373. 
Tareyton has what it takes, taste, 
says Charlie Neal. (in The Regis- 
ter, A & T College, Qreensborc, 
N. C, Jan. 27, 1961, p. 6) Appl. 
author: L. C. Gumbinner Advertising 
Agency. © 27Jan6l; KKI56913. 
Tareyton sure has the taste, says 
Willie Mays, (in The Lincoln 
clarion. Mar. 3, I961, p. 3) Appl. 
author: L. C. Gumbinner Advertising 
Agency. ® :^ar6l; KKI58458. 
Taste Pall Mall, so good, good, good. 
[Pineapple] (in Newsweek, Mar. 20, 
1961, p. 31) Appl. author: Sullivan, 
Stauffer, Colwell & Bayles, Inc. 
© 15Mar6l; KK157587. 
Taste Pall Mall, so good, good, good. 
[Sliced apple] (in Esquire, Feb. 
1961, p. 52) Appl. author: Sullivan, 
Stauffer, Colwell & Bayles, Inc. 
© 17Jan6l; KKI5632O. 
Taste Pall Mall, so good, good, good. 
[Sliced cantaloupe] (in The Satur- 
day evening post, Jstn. 21, 196O, 
p. 39) Appl. author: Sullivan, 
Stauffer, Colwell & Bayles, Inc. 
© 17Jan6l; KKI56319. 
Taste Pall Mall, so good, good, good. 
[Sliced grapefruit] (In American 
home magazine. May 196I, p. 24) 
Appl. author: Sullivan, Stauffer, 
Colwell & Bayles, Inc. © 20Apr6l; 
KKI59125. 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



AMERICAN TOBATCO CO. -Con. 

Taste Pall Mall, so good, good, good, 
[strawberry] (in Newsweek, Apr. 17, 
1961, p. 55) Appl. author: Sullivan, 
Stauffer, Colwell & Baylea, Inc. 
© 12Apr6l; KKI58631. 

Thla great album of original re- 
cordings, yours for $1.00 and ten 
empty Lucky Strike packs. (in Life, 
Jan. 20, 1961, p. 10-11) Appl. au- 
thor: Batten, Barton, Durstlne & 
Osborn, Inc. ® 17Jan6l; KKl 57624. 

You may receive a life-sized, auto- 
graphed portrait of Dr. Prood, un- 
less you act now. (in Ball State 
news, Oct, 25, I960, p. 6) Appl. au- 
thor: Batten, Barton, Durstlne * 
Osborn, Inc. © 250ct60; KKl 57617. 

AMERICANA CORP. © 

His future Is In the making now. The 
Encyclopedia Americana. (in This 
week magazine, Nov. 27, 1960, p. 7) 
Appl. author: Encyclopedia Americana. 
© 27Nov60; KKl 56679. 

30 steps to success. The encyclopedia 
Americana 30 great volumes. (in 
Life, Nov. 28, i960, p. 3) Appl. 
author: Encyclopedia •Americana. 
© 28Nov60; KKl 57723. 



AMPS, INC. © 

The whipping top. 
Benjamin Koodin. 
KKI58678. 



Appl. author: 
© 5May6l; 



AMWAY SALES CORP. © 

America's finest and easiest to work 
with products: Now, Amway furniture 
polish, and 2 others. SA-55. 
© 15May6lj KK159445. 

Industroclean. SA-II3. © 31May6l; 
KKI5945O. 

L.O.C., liquid organic cleaning com- 
pound, the perfect cleaner for all 
Jobs on the farm. SA-50. 
© l6May6l; KK159449. 

L.O.C., liquid organic cleaning con- 
centrate, a must for every garage 
and gas station. SA-51. NM: re- 
visions. © l6May6l; KK159448. 

L.O.C. liquid organic cleaning con- 
centrate. Most olesmers will do a 
good Job of cleaning, but none can 
compaire to the overaill efficiency, 
economy eind complete safety of 
L.O.C. NM: revisions. © 10May6l; 
KKI59517 . 

L.O.C, liquid organic cleaning con- 
centrate, the perfect cleaner for 
office buildings, institutions «s 
factories. SA-49. NM: revisions. 
© l6May6l; KK159452. 

L.O.C. liquid organic cleaning con- 
centrate specifications. 
© 10May6l; KKI59521. 

L.O.C, the perfect cleaner for light 
and heavy industry. © l6May6l (in 
notice: I96O); KK159453. 

Liquid organic cleaning concentrate 
for dishes, hajid laundry, all 
cleaning. Appl. author: Jay 
Van Andel. © 21Jul60; KK159262. 

Liquid organic concentrate all pur- 
pose cleaning compound. © 120ct60 
(m notice: I96I); KK159446. 

Micro-polymer floor wax. © 31May60; 

KKI5952O. 
Organic cleaning concentrate. Most 
cleaners will do a good Job of 
cleaning, but none can compare to 
the overall efficiency, economy and 
complete safety of Amway. 
© lMay60; KK159519. 
Organic cleaming concentrate, the 
perfect cleaner for office build- 
ings. Institutions & factories. 
© 15May60; KK159516. 
A penalty no one need pay. A message 
to men and women who are premature- 
ly gray. Formula I886 for the 
hair. SA-63. © lNov60; KK159451. 



Quantity purchases caird for Amway 

home products. SA-120. © 15Mar6l; 

KKI59444. 
Special formula S-A-8 for all 

washers. © 15May60; KK159518. 
With Amway SA-8 laundry is as white 

as --. SA-101. © 12May6l; 

KKI59447. 

ANCHOR CHEMICAL CORP. © 

Exclusive anchor formulas make big 
hit. Jet-Qrease; Repelzit; Anchor- 
It, (In ODR reproduction review, 
Oct, 1959, p. 3 of covfer) © 170ct59; 
KK1565'>9, 

ANCIENT AGE DISTILLING CO. © 

Prizes are doubled, now win $50. 
Past, fast relief for ailing min- 
nows, (in Sports afield. Mar. I96I, 
p. 11) Appl. author: Doyle Dane 
Bernbach, Inc. © 25Peb6l; KKI57696. 

Prizes are doubled; now win $50. 

How to arcuse your exhausted engine. 
Sports idea contest. (in Sports 
afield, Feb. 196I, p.60) Appl. au- 
thor: Doyle Dane Bernbach, Inc, 
© 25Jan6l; KKl 57399, 

ANCO, 

Just the touch of your toe shoots 
quick strong stream against wind- 
shield. Big Shot windshield washer 
installed here. Rev. I-6I. (Form 
04-0374) © Anco, accepted alter- 
native designation of Anderson Co.; 
27Peb6l; KK159527 . 

ANDERSON, ROBERT B. SEE Anderson's 
Studio, 

ANDERSON BOX CO. © 

Eggsaver carton; design no. 501. 
One dozen eggs . Appl . author : 
Riegel Paper Corp. © 6jun6l; 
KKI5981I. 
W. K. Browne egg farm, Plnehurst, 
Georgia. Design no. 522. By 
Bloomer Bros. Co. One dozen fresh 
cage eggs. © 27Dec60; KKI58912. 

ANDERSON, CLAYTON S: CO., INC, SEE 
Anderson, Clayton & Co,, Inc, 
Poods Division, 

ANDERSON, CLAYTON 4 CO,, INC. FOODS 
DIVISION. 

Mrs, Tucker's pure vegetable shorten- 
ing, 3 pounds net weight. ® Ander- 
son, Clayton & Co., Inc, (in notice: 
Anderson, Clayton & Co., Poods Di- 
vision); 20Feb6l; KKl 58753. 

ANDERSON CO. © 

Anco Big Shot compact windshield 
washer. © 28Feb6l; KKI59183. 

Anco Big Shot two-gLietrt windshield 

washer. ® 28Feb61; KK159184. 
Anco check sheet . . . for wrap-around, 

curved, axid flat windshields on 

passenger cars. © 22Feb6l; 

KKI59182. 
How to install Compact Anco big-shot 

windshield washer on English and 

European vehicles. © 28Peb6l; 

KKI5918O. 
Increase sales and profits with the 
ANCO serviseller combination, all- 
catr service cabinet and stand. 

© 15Peb6l; KKI59181. 

ANDERSON CO. SEE Anco. 

ANDERSON'S STUDIO. 

Anno\incing the opening of Anderson's 
Studio, Portraits, commercial and 
industrial photography, C Anderson'! 
Studio, solely owned by Robert B, 
Anderson; 10Sep60; KKI567OI, 

ANEMOSTAT CORP, OP AMERICA, © 
Type UTW under-the-wlndow \inlt 

with dlffu8-a-plate, Appl, author: 
Jess H. Cloud. © 27Jan6l; KKI5886O, 



ANHEUSER-BUSCH, INC, © I 

After you've wrestled with Socrates I 
or Shakespeare, enjoy a Busch I 
Bavarian; you've earned it. (In T 
Chaff, Dec. i960, p. 2 of cover) 
Appl. author: Robert De Havllland. 
© lDec60; KKI56636 . 
All Bllliken gcunes brought to you by 
Busch Bavarian on radio with Harry 
Caray and Bob Stewart, (In Tip-off) 
Appl, author: Robert De Havllland, 
© 3Dec60; KKa56l26. 
Cardinals baseball on television and 
radio described for you by these 
top Busch Bavarian sport scasters. X 
Harry Caray & 4 others. (in Globe | 
Democrat Sunday magazine, Apr. 9> 
1961, p. 16) Appl. author: Russell 
Dopke. © 9Apr6l; KKl 58390, 
Prom fun-loving Bavaria, a sparkling 
idea. Busch Bavarian beer. (in 
Tallahassee Democrat, Mar. 30, 
i960, p. 15) Appl. author: Robert 
De Havllland. © 30Mar60; KK157970. 
High spot in crisp flavor. Busch 
Bavarian beer. (In Tallahassee 
Democrat, Apr. 20, I96O, p. 13) 
Appl. author: Robert De Havllland, 
© 20Apr60; KKl 57971. 
More taste, more heartiness, more 
satlnfaotion, drinks good. Busch 
Bavarian, (In St, Louis Cardinals 
yearbook, I96I, p. 4 of cover) 
Appl. author: Russell Dopke. 
C lJun6l; KKI59753. 
When fun is in the air, will you be 
ready? Busch Bavarian beer. (In 
Tallahassee Democrat, Apr. 27, 
i960, p. 17) Appl. author: Robert 
De Havllland. © 27Apr60; KKI57969. 

ANSON (ART) INC. © 

Tollies; your social security in off 
beat places. Appl. author: Arthur 
H. Anson. © 6jun6l; KKI59789. 
Tolllee, the thoughtful traveling 
companion; your social security in 
off beat places. Appl. author: 
Arthur H. Anson. © 5Jun6l; 
KK159746, 

AONCO, 

Jack Aydelotte Strldemaster practice 
bowling ball, © Abel 0, Norbeck 
d,b,a, Aonco (in notice: Abel 0. 
Norbeck); 20Dec60; KKl 57932. 

APPEL'S (RICHARD) JO KING CORP. © 
Sf^nsational new hit, mud on your 
shoe. No. 894. Appl. author: 
Richard Appel, © 5May6l; KK158846. 

AQUAFILTER CORP. © 

Now you don't have to stop smoking; 
new filter-holder with suepended 
water. (In The Evening star, 
Washington, 0, C, June 15, 196I, 
p.D-14) Appl. author: Brwin Wasey, 
Ruthrauff & Ryan, Inc. O 13Jun6l; 
KKI59747 . 

ARDEN, ELIZABETH. SEE Arden (Elizabeth) 
Sales Corp, 

ARDEN (ELIZABETH) SALES CORP, 

Give yourself a shave break. After 
shave lotion. (In The New Yorker, 
Apr. 22, 1961, p. 81) © Elizabeth 
Arden Sales Corp., whose accepted 
alternate designation is Elizabeth 
Arden; 22Apr6l; KKl 59286. 
Give yourself a shave break; Arden 
for men, Fo£un shaving cream, (in 
The New Yorker, Mar, 4, I96I, P. 82) 
© Elizabeth Arden Sales Corp , , 
whose accepted alternate designa- 
tion is Elizabeth Arden; SNarol; 
KKL 57 232, 

ARISTO -CRAFT DISTINCTIVE MINIATURES. © 
Illustrated manual of a crane and its 
gears. Electronic and mechanical 
hobby miniatures. © l4Sep60; 
KKl 56995- 



1961 



CURRENT REGISTRATIONS 



ARIZONA GRAPEFRUIT PROGRAM COMMITTEE. 
Fresh crop here now, desert grapefruit. 
(in Los Angeles mirror, Dec. 8, I960, 
pt.2, p. 12; Appl. author: Herb C. 
Brovm. © Arizona Grapefruit Program 
Committee & California Grapefruit 
Advisory Board; 8Dec60; KKl 57789. 

ARMOUR PHARMACEUTICAL CO. © 

Animal scientists confirm a better 
injectable iron: Armldexan 75, In- 
jectable Iron-dextran complex, (in 
National hog fanner, Dec. I96O, 
p. 13) © 28Nov60; KKI56918. 

Are your pigs sitting on a keg of 
dynamite? Antrate-H.C. , Armovao-A. 
(in Farm quarterly, May -July 1961, 
p. 124) © 6Feb6l; KK159742. 

Chymoral, oral, systemic anti-inflam- 
matory enzyme tablets, (in New 
medical materia, Jem. 1961 > P.28) 
, © lJan6lj KKL 56621. 

Diagnosis: Cellulitis. What now? 
Chymar, for one thing, a superior 
systemic anti-inflammatory enzyme, 
(in The Eye, ear, nose and throat 
monthly, Apr. 1961, p. 227) 
© l4Apr6l; KKl 59725. 

Every hog raiser should hear this 
news. Armldexan 75, injectable 
iron-dextran complex. (In Farm 
store merchandising, buyers ' guide, 
Dec. i960, p. 23) © 28N3v60; 
KKL 56917. 
Past replacing zonulotomy. Alpha 
Chymar. (In Eye, ear, nose & 
throat digest, Jan. I96I, pA) 
© 15Jan6l; KKl 58958. 

Have you heard, doctor? Chymoral 
controls inflammation and edema 
In respiratory tract disorders, 
(in The Eye, ear, nose and throat 
monthly, Apr. 1961, p. 253) 
© 15Apr6l; KKl 59721. • 

Have you heard, doctor? Chymoral 
outs healing time In accidental 
trauma, (in California medicine, 
Feb. 1961, p. 31) © 7Peb6lj 
KKl 597 "H. 

Have you heard, doctor? Chymoral 
cuts healing time in pelvic in- 
flammatory disease & after eplsl- 
otomy. (in Surgery, gynecology and 
obstetrics. May I96I, p. 48) 
© lMay6l; KKl 59722. 
Have you heard, doctor? Chymoral 
cuta healing time in respiratory 
inflammation. (In Medical eco- 
nomics. Mar. 1961, p. 222) 
© 27Mar6l; KKl 597*0. 

Have you heard, doctor? Chymoral 
cuts healing time in respiratory 
Inflammation, (in The New England 
Journal of medicine. Mar. 30, 196I, 
p. 45) © 30Mar6lj KKl 59720. 

Have you heard, doctor? Chymoral 
cuts healing time in surgicial 
procedures, (in Industrial medi- 
cine and surgery. Mar. 195l, P.15) 
© 5Mar6l; KKl 59723. 

Have you heard, doctor? Chymoral 
subdues Inflammation and edema in 
acute or chronic dermatoses, (in 
Archives of dermatology. Mar. I96I, 
p. 14) © lMar6lj KKl 59719. 

Have you heard, doctor about this 
prescription for respiratory in- 
flammation? Chymoral oral systemlo 
enti-lnflammatory enzyme tablet. 
(In Journal of the American Medical 
AsBn,, Jan. 196I, p. 85) © l4Jan6l; 
KKI59735. 
Hog cholera bulletin, (in National 

hog farmer) 

No. 

1. © 22Feb6l; KK159734. 

4. © 25May6l; KK159737. 
Hundreds of pellets of protection 

against angina: Pentritol tempules. 

(In Jouraal of the American Medical 

Association, Jan. 7, 1961, p. 82) 

© 4Jan6l; KK157684. 



9 years is long-time therapy; 1951 
i960, a reassuring record of safety, 
highly purified Acthar Gel Armour, 
(in Journal of the American Medical 
Assn., Jan. I96I, p. 79) © 21Jan6l; 
KKI59739. 

Only 2 seconds to specify maximum 
quality; Thyroid Armour, (in 
American Journal of medicine, Feb. 
1961, p. 71) © 15Feb6l; KK159738. 

Only 2 seconds to specify maximiun 
quality; thyroid Armour. (In Jour- 
nal of American Medical Association, 
Jan. 7, 1961, p. 83) © 4Jan6lj 
KKI5769I. 

Seen often of late; Chymoral oral 
systemic anti-inflammatory enzyme 
tablet. (in Chain store age, Feb. 
1961, p. 94) © 10Feb6l; KK159736. 

To see is to believe Chymar ointment . 
(in Journal of the American Medical 
Assn., Jan. 28, 196I, p. 74) 
© 25Jan6l; KKl 58962. 

To see is to believe the advantages 
of Chymar ointment in common derma- 
tologic conditions, (in Archives 
of dermatology. Mar. I96I, p. 243) 
© 5Mar6l; KKl 58963. 

To see is to believe the advantages 
of Chymar ointment In common skin 
ailments, (in Medical times, 
Feb. 1961, p. 155a) © 5Peb6l; 
KKI5896I. 
What now? Chymar, for one thing, a 
superior systemic anti-inflammatory 
enzyne to control Inflammation, 
swelling and pain in inflammatory 
dermatoses and other common skin 
lesions, (in Archives of derma- 
tology. Mar. 1961, p. 21) © lMar6l; 
KKl 59724. 
What now? Chymar, for one thing, 
the superior systemic anti- 
inflammatory enzyme, to control 
inflammation, swelling and pain in 
sinusitis, rhinitis, asthma, (in 
The Eye, ear, nose and throat 
monthly, Feb. 1961, p.l47) 
© 13Feb6l; KKl 59726. 

What now? Chymar, for one thing to 
control inflammation, swelling, and 
pain in accidental trauma and gen- 
eral svirgery. (In Journal of the 
American Medical Assn., Msir. 25, 
1961, p. 72) © 22Mar6l; KKI5896O. 

What now? Chymar, for one thing to 
control inflammation, swelling, and 
pain in accidental trauma and gen- 
eral surgery, (in New England 
Journal of medicine, Feb. 23, I961, 
advertising section, p. 51) 
© 20Peb6l; KKL58956. 

What now? Chymar for one thing to 
control inflammation, swelling, and 
pain in eplslotomies . . . throjnbo- 
phlebitlB. (in Obstetrics and 
gynecology. Mar. I96I, p. 24) 
© 5Mar6l; KKl 58957 • 

What now? Chymar, for one thing to 
control inflammation, swelling, and 
pain in prostatitis . . . and other 
acute genitourlnaiTy conditions. 
(In Journal of urology. Mar. I96I, 
p. 36) © 25Peb6l; KKl 58959. 

What now? Chymar, for one thing to 
control Inflammation, swelling, and 
pain in surgical trauma, fractures 
and traumatic injuries, (in Post- 
graduate medicine. Mar. 196I, 
p. A -161) © lCMar6l; KKL58955. 

ARMOUR PHARMACEUTICAL CO. VETERINARY 

DEPT. 

Animal scientists confirm a better 
injectable iron, Armidexam 75. 
(in Nebraska farmer, Dec. 3, I960, 
p. 38) © Armour Pharmaceutical Co., 
Veterinary Dept. (in notice: Armour 
Pharmaceutical Co.); 3Dec60; 
KKl 56555. 

Control cholera with this pair; 
Antrate-H.C, Armovac-A. (in The 
Arkansas veterinarian, Oct. -Dec. 



i960, p. 5) © Armour Pharmaceutical 
Co., Veterinary Dept. (in notice: 
A. P. Co.); lDec60; KKI57876. 

ARMSTRONG HYDRAULICS, INC. © 

Extraordinary how much extra money you 
can make looking under cars, when 
you sell Armstrong; extraordinary 
design gives you more. Shock ab- 
sorbers, (in Super service station, 
Oct. i960, p. 113) Appl. author: 
Hanson & Stevens, Inc. © 100ct60; 
KKL 57 218. 

ExtraordinaxTT how much extra money you 
can make looking under cars, when 
you sell Armstrong; extraordinary 
profit kit. Shock absorbers. (In 
Motor, Oct. i960, p. 20) Appl. au- 
thor: Hamson & Stevens, Inc. 
© 150ct60; KKl 57217. 

ARNOLD, ARNOLD. © 

Bridge, the build and play set. 

No. 950. Contains bridge, all cars, 
boats, traffic signs and policeman 
shown on cover. © 6Mar6l; KK158642. 

Fire house, the build and play set. 
No. 951. Contains fire house, all 
cars and play figures shown on cov- 
er. © 6Mar6l; KK158640. 

Service station, the build and play 
set. No. 952. Contains service 
station, all cars and play figures 
shown on cover. © 6Mar6l; KK158643. 

The spelling toy. No. 946. 36 spell- 
ing puzzles, 108 interchangeable 
letters. © 6Mar6l; KK158641. 

Story drawing set; a self -starting 
art activity, no. 947. © llMay6l; 
KKI59356. 

ARNOLD BAKERS, INC. © 

Butter cookies. Net weight 6 ounces. 
© 13Feb6l; KKl 57655. 

ARTISTS EQUITY ASSN., INC. PHILADEL- 
PHIA CHAPTER. © 

Karp; a limited edition of five prints 
by Leon Karp, pulled by hand from 
the original copperplates. Text 
written by Benton Spruance. NM: 
text & cover. © 22Dec60; KKl 57145. 

ASSOCIATED SPRING CORP. © 

A. S. C. Spring Flow pack simplifies 
assembly and Inventory. © 27Api^l; 
KKl 58952. 
A. S. C. Spring Flow pack, simplifies 
assembly and inventory. © 9May6l; 
KKl 58924. 
It's A. 3. C.'s 4-way customer- 
pleaser. A. S. C. Spring Flow 
pack simplifies inventory and 
assembly. © 28Apr6l; KKl 58917 • 
Use of A. S. C. Spring Flow pack. 
© 28Apr6l; KKI58918. 

ATLANTIC GUMMED PAPER CORP. © 

3 easy steps to seal cartons with 
Atlantic Padlock reinforced gummed 
tape. © 8Feb6l; KKI568OI. 

ATLAS SUPPLY CO. © 

In eveiry state and province, service 
men who know tire performance first- 
hand advise you when the choice is 
yours choose Atlas, (in Parade, 
May 7, 1961, p. 14-1 5) Appl. au- 
thor; McCann-Erickson, Inc. 
® 7May6l; KKl 59657. 
When the choice is yours choose Atlas . 
New Atlas Power-Sealed spark plugs 
are built to meet or exceed the 
high standards of spark plugs in 
new cars. (in The Progressive 
farmer, July I96I, p.l8) Appl. 
author: McCann-Erickson, Inc. 
© 15Jun6l; KKI598OO. 

When the choice Is yours choose Atlas. 
[Picture of car equipped with Atlas 
tires making construction detour, 
and two other pictures] (in The 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



ATLAS SUPPLY CO. -Con. 

Progressive farmer. May I96I, p.42- 
'*3) Appl. author: McCamn-Erlckson, 
Inc. © 15Apr6l; KK159791. 

When the choice Is yours choose Atlas, 
(picture of two men on horseback 
waving at car equipped with Atlas 
tires, and two other pictures] (in 
The Progressive farmer, June 1961, 
p. 56 -37) Appl. author: McCann- 
Erlckson, Inc. ® 15May6l; KK159792. 

When the choice Is yours, choose 

Atlas. Step up to better tire per- 
formance, to the better tire quality 
your catr now needs. (In The Pro- 
gressive farmer. Mar. 196I, p. 66-67) 
Appl. author: McCann-Erickson, Inc. 
© 15Feb6l; KKl 57550. 

When the choice is yours, choose 
Atlas Bucron tires, (in The Pro- 
gressive farmer, Apr. I961, p. 88-89) 
Appl. author; McCann-Erickson, Inc. 
© 5Mar6l; KKI586O5. 

AUDIO FIDELITY, INC. © 

America's greatest trumpet artist, 

Al Hlrt swingin' Dixie. AJPSD 5927. 

© lMar6l; KKI585OO. 
Bawdy songs goes to college. Oscar 
Brand with Dave Sear, banjo. 

AFSD 5952. © lMar6l; KK158498. 
Bob Prescott presents cartoons In 

stereo, with Cy Harrice. 

DPS 7008. © lMar6l; KK158')-96. 
Jewish and Israeli favorites. Johnny 

Puleo & his Harmonica Qeing. 

AFSD 5950. © lMar6lj KKI58502. 
Military marches, stadium organ, 

Chicago. Al Melgard. AFSD 5908. 

© lMar6l; KKl 58497. 
Per-ous-slve jazz doctored for super- 
stereo, v. 2. DPS 7007. © lMar6l; 

KKl 58499. 
FU.O with love. Jo Basile, accordion 

and orchestra. AFSD 5939. 

© lHar6l; KKI585OI. 
Sound effects, doctored for super 

stereo, v.l. DPS 7OO6. © lDec60; 

KKI56OI9. 

AUDIO -VISUAL DIVISION, GENE WILLIAMS 
EVANGELISTIC ASSN. SEE Williams 
(Gene) Evangelistic Assn. Audio- 
Visual Division. 

AUGSTEIN (S.) & CO., INC. © 

This is your Sacony merchandising 
plan for January, February and 
March 196I. Plan to use these ex- 
citing promotions now. Appl. au- 
thor: Claire Bauman d.b.a. Claire 
Advertising. © 5Jan6lj KKl 57143. 

AUNT MILLIE'S SAUCES, INC. © 

Aunt Millie's sauces, three genera- 
tions. © 17Jan6l; KK159402. 
Spaghetti sauce without meat. Net 
weight 12 oz. © llJan6l; KKl 57755. 



AURORA CORP. 
BROOKS CO. 
Brooks Co. 



OF ILLINOIS. WOOD & 
DIVISION. SEE Wood & 



AURORA PLASTICS CORP. © 

Guard raills and rail posts set. Model 
Motoring U. S. A. No. 1532--. 98 set. 
© I6D8C6O; KKI57194. 

AUTOMOBILE CLUB INSURANCE CO. © 

Auto Club Insurance. Our policy; your 
protection. Appl. author: Clifton 
H. Murfln. © l8Peb6l; KKl 57169. 

AUTOMOTIVE ADVERTISERS COUNCIL, INC. © 
Publicity and public relations manual 
for automotive distributors, ware- 
house distributors, Jobbers, ware- 
housec. Appl. author: Applegate 
Advertising Agency, Inc. © lPeb6l; 
KKI57757. 



AVALON HILL CO. © 

Air empire, airline management game. 

511. © 28Peb6l; KKl 58257. 
Chancellorsvllle, Civil War battle 
game. 507. © 28Feb6l; KKL 58258. 

Civil War war game. 513. © 28Peb6lj 

KKL 58256. 
D-Day, World War II invasion game. 

508. © 28Feb6l; KKl 58253. 
QettysbxiTg, Civil War battle game. 

501. Appl. states original copy- 
right Issued in 1958. NM: revi- 
sions. ® 28Peb6l; KKI5825I. 

Le Mans realistic racing game. 512. 

© 28Peb6l; KKI5825O. 
Nieuchess, adult strategy game. 

509. © 28Feb6l; KKL 58252. 

Tactics II, realistic war game. 

502. Appl. states original copy- 
right issued in 1958. NM: revi- 
sions. © 28Feb6lj KKL 58255. 

U-Boat, realistic naval game. 505. 
Appl. states original copyright 
Issued in 1959. NM: revisions. 
© 28Feb6l; KKL 58249. 

Verdict II, realistic legal game. 

510. © 28Peb6lj KKl 58254, 

AVANT GARDES. 

Presenting the card that is Avant 
Garde. 25A1-25A6. © Richard 
Daniel Copaken, Mark Talisman & 
Ronnie Winston d.b.a. Avant Gardes; 
lNov60; KKl 56713. 

AVENUE RECORDS. © 

Instrumental delltes, 4 delightful 
instrumentals. Famous continental 
instrumentalist, Henri de Pari, with 
orchestra. ADP-1377. Appl. author: 
John Schachtel. © 28Apr6l; 
KKI58708, 

AVIS, INC. © 

After you Jet there get there with 
Avis rent-a-cau?. (In Newsweek, 
May 1, 1961, p. 38-39) Appl. author: 
McCann-Erickson, Inc. © 26Apr6l; 
KKI59665. 

Avis gets you to that meeting on 

time. Avis rent-a-car. (in Minne- 
apolis morning tribune. May 1, 
1961, p. 32) Appl. author: McCann- 
Erickson, Inc. © lMay6l; KKI59663. 

An Avis girl. Rent-a-car, (in The 
New Yorker, Feb. 4, I96I, p. 95) 
Appl. author: McCann-Erickson, Inc. 
© 2Peb6l; KKl 57553. 

Babe Takashlsockanocka, slugger and 
centerfleldlng person of the Yoka- 
sakl Nats. Avis rent-a-car. (In 
Sports Illustrated, June 12, I96I, 
p. 76) Appl. author: McCann-Erick- 
son, Inc. © 8jun6l; KK159799- 

Big wheel; kids sure get treated in 
the grand manner at Avis. Avis 
rent-a-car. (in Sports illus- 
trated, Apr. 17, 1961, p. 64) Appl. 
author: McCann-Erickson, Inc. 
© l4Apr6l; KK159796. 

Come on in, the coffee's fine. Rent- 
a-car. (in The New Yorker, Feb, 11, 
1961, p. 68) Appl. author: McCann- 
Erickson, Inc. © 9Peb6l; KKl 57556. 

Cuticle kit for clean cut oats. 
Rent-a-car. (in The New Yorker, 
Mar. 18, 1961, p. 165) Appl. author: 
McCann-Erickson, Inc. © l6Mar6l; 
KKI58614. 

Dig sports cars? Rent-a-car. (in 
The New Yorker, Mar. 11, 1961, 
p. 161) Appl. author: McCann- 
Erickson, Inc. © 9Mar6l; KKI58615. 

Embarrassing how people carry on over 
Avis minute-saver service. Like, 
Avissyzoom sheebam Fordozap car 
rentnlk. Avis rent-a-car. (In 
Sports Illustrated, June 5, I96I, 
p. 13) Appl. author: McCann-Erick- 
son, Inc. © ljun6l; KK159794. 



Free personalized matchbooks. 

K. Oliver Klobber, ex-pug. Avis 
rent-a-car. (In Sports illustrated. 
May 22, I96I, p. 102) Appl. author: 
McCEinn-Erickson, Inc. © l8May6l; 
KKI59795. 

Go where you want, when you want, 
with Avis. Avis rent-a-car. (In 
Minneapolis morning tribune, Apr. 
17, 1961, p. 26) Appl. author: 
McCann-Erickson, Inc. © 17Apr6l; 
KKI5966I. 

I kiss the hem of thy garment, 
Lucius. Avis rent-a-car. (In 
Saturday evening post, Apr. 15, 
1961, p. 110) Appl. author: McCann- 
Erickson, Inc. © llApr6l; 
KKI59653. 

In less than 90 seconds you're off 
and running when you rent from 
Avis Rent-a-Car. (in Time, Apr. 
21, 1961) Appl. author: McCann- 
Erickson, Inc. © 19Apr6l; 
KKI59655. 

Lifesaver; that's what Avis rent-a- 
car is to Joe Allen, trainer of 
racing sparrows. (In Sports illus- 
trated, June 19, 1961, p. 34) Appl. 
author: McCann-Erickson, Inc. 
© 15Jun6l; KKl 59793. 

Lost? Better get out the rood man 
Avis In Boston gave you. Rent-a-car. 
(In The New Yorker, Feb. 25, 1961, 
p. 54) Appl. author: McCann-Erickson, 
Inc. © 23Feb6l; KKl 57549. 

Me Tarzan, you chain. Avis offers 
. . . this sturdy key chain for those 
keys you keep losing. Avis rent-a- 
car. (In New Yorker, Apr. 29, I96I, 
p. 137) Appl. author: McCann-Erick- 
son, Inc. © 27Apr6l; KK159659. 

Mr. A. picked up his car in L. A. 
Newest thing since rent it here, 
leave it there began. Avis one way 
rate, (in Time, Mar. 17, 1961) 
Appl. author: McCann-Erickson, Inc. 
© 15Mar6l; KKI58616. 
Newest thing since rent it here, leave 
it there began; Avis one way rate. 
Rent-a-car. (in Newsweek, Feb. 20, 
1961, p. 10-11) Appl. author: McCann- 
Erickson, Inc. © 15Feb6l; KKl 57554. 
Now open for business, yours. 

Avis rent-a-car. (In Minneapolis 
morning tribune, Apr. 10, 196I, 
p. 16) Appl. author: McCann- 
Erickson, Inc. © 10Apr6l; 
KKI59656. 
Off the plane into a waiting car. 
Avis rent-a-car. (In Minneapolis 
morning tribune. May 8, I96I, 
p. 33) Appl. author: McCann-Erick- 
son, Inc. © 8May6l; KK159662. 

Perfume for men. Rent-a-car. (in 
The New Yorker, Mar. 25, I96I, 
p. 74) Appl. author: McCann- 
Erickson, Inc. © 23Mar6l; 

KKl 58611. 

Psst, want some hot books? Rent-a-car. 
(in The New Yorker, Feb. I8, 196I, 
p. 127) Appl. author: McCann-Erickson, 
Inc. © l6Feb6l; KKl 57555. 

Reservations made Just for you. Avis 
rent-a-car. (In Sports illustrated. 
May 15, 1961, p. 91) Appl. author: 
McCann-Erickson, Inc. © llMay6l; 
KK159664. 

She'll think you're a dear. Rent-a- 
car. (In The New Yorker, Apr. 8, 
1961, p. 92) Appl. author; McCann- 
Erickson, Inc. © 6Apr6l; KKI58613. 

We treat 'em with tender loving 
care. Rent-a-car. (In Sports 
illustrated. Mar. 27, 196l, p. 77) 
Appl. author: McCann-Erickson, Inc. 
© 23Mar6l; KKI58612. 
We're ready when you are. Avis rent- 
a-cau". (In Minneapolis morning 
tribune, Apr. 24, I96I, p. 26) 
Appl. author: McCann-Erickson, Inc. 
O 24Apr6l; KKl 59660. 



I 



1961 



CURRENT REGISTRATIONS 



You are a brick, Rodney. Avis rent- 
a-car. (in Saturday evening post, 
Apr. 15, 1961, p. 98) Appl. author: 
McCann-Erlckson, Inc. © llApr6l; 

KK15965^. 
Your best-girl gift from Avis. 
April 15 to May 15> a bottle of 
perfume every time you rent a car 
from Avis. (In Saturday evening 
post, Apr. 15, 1961, p. 64-65) 
Appl. author: McCann-Erickson, Inc. 
© llApr6l; KKI59658. 

AVON COSMETICS. 

Avon brings you gifts with a Gay Note, 
a joy to give, a Joy to receive. 
(In Seventeen, Nov. 1959, p. 24-26) 
Appl. author: Monroe F. Dreher, Inc. 
© Avon Cosmetics, accepted alter- 
native designation of Avon Products, 
Inc.; lNov59; KKl 58922. 
Avon introduces lipstick deluxe. (In 
Good housekeeping, Apr. 196I, p. 7) 
Appl. author: Monroe F. Dreher, 
Sic. © Avon Cosmetics, acceptive 
alternative designation of Avon 
Products, Inc.; 21Mar6l; KK157987. 
Avon presents Creme Supreme. Dew 
Kiss & other cosmetics. (in Pro- 
gressive farmer. Mar. 196I, p.80) 
Appl. author: Monroe F. Dreher, 
Inc. © Avon Cosmetics, acceptive 
alternative designation of Avon 
Products, Inc.; 20Peb6l; KK157985. 
Avon's latest, greatest eye shades. 
Plash Pink cream polish & other 
cosmetics. (in McCall's, Feb. 
1961, p. 155) Appl. author: Monroe 
P. Dreher, Inc. © Avon Cosmetics, 
acceptive alternative designation 
of Avon Products, Inc.; 24Jan6l; 
KKI57986. 
Gifts by Avon; be 6ui emgel with Avon's 
new gifts for all the family, (in 
Good housekeeping, Nov. I96O, p. 2 
of cover) Appl. author: Monroe P. 
Dreher, Inc. © Avon Cosmetics, 
acceptive alternative designation 
of Avon Products, Inc.; 200ct60; 
KKl 56107 . 
It's new, the Avon lipstick in a 

rainbow range of shades. Pull stop; 
Plash pink; Russet rage, (in Good 
housekeeping, Sept. I96O, p. 55) 
Appl . author: Monroe P . Dreher, Inc . 
© Avon Cosmetics, acceptive alter- 
native designation of Avon Prod- 
ucts, Inc.; l8Avig60; KKI56IO5. 
Make-up with the Avon flair. Liquid 
rauge & 5 other cosmetics. (In 
True story. May I960, p. 52) Appl. 
author: Monroe P. Dreher, Inc. 
© Avon Cosmetics, acceptive alter- 
native designation of Avon Prod- 
ucts, Inc.; 25Mar60; KKI56105. 
New Jewels in Avon's Topaze fragrance. 
Cream sachet; cologne, (in Txnie 
story, July i960, p.l6) Appl. au- 
thor: Monroe P. Dreher, Inc. 
© Avon Cosmetics, acceptive alter- 
native designation of Avon Prod- 
ucts, Inc.; 23Iay60; KK156104. 
Walt till you see Avon's new Christmas 
gifts. This new Avon holiday gift 
catalog shows you more exciting, 
more numerous gift ideas than ever, 
(in Good housekeeping, Oct. i960, 
p. 5) Appl. author: Monroe P. 
Dreher, Inc. © Avon Cosmetics, 
acceptive alternative designation of 
Avon Products, Inc.; 20Sep60; 
KKl 56106. 



AVON PRODUCTS, INC. 
Cosmetics by Avon. 
KKI59296 . 



© 27Mar6l; 



AVON PRODUCTS, INC. SEE Avon Cosmetics. 



B 



B. B. SEE Beebe Bros. Manufacturing Co. 
B. B. CO. SEE Broadview Baking Co. 



B.P.D. CORP. SEE Brown-Porman Distill- 
ers Corp. 

B. H. P. P. SEE Beasley's House of 
Pine Poods, Inc. 

B. I. I. SEE Beekman Instrument, Inc. 

BNY. SEE Bank of New York. 

B.S.R. (U.S.A.) LTD. © 

Better sound reproduction now built 
into Bnerson stereo portables. 
Model no. 957. (In Home furnishings 
daily, Feb. 6, 1961, p. 59) 
© 6Peb6l; KKl 57852. 

3ABS0N BROS. CO. © 

Caught in the act; new x-ray movie 
proves teat damage when teat cups 
are left on too long. Surge. (In 
Hoard's dairyman, Apr. 25, 196l, 
p. 4 of cover) Appl. author: Bert S. 
Gittins Advertising, Inc. 
© 25Apr6l; KKI5862I. 
More Surge buckets are sold than all 
other makes of bucket milkers com- 
bined, (in Hoard's dairyman. 
Mar. 25, 1961, p. 4 of cover) Appl. 
author: Bert S, Gittins Advertising, 
Inc. © 25Mar6l; KKI58004. 

Picture window parlor. Tonganoxle 
milking system. (In Hoard's dairy- 
man. May 25, 1961, p. 4 of cover) 
Appl. author: Bert S. Gittins 
Advertising, Inc. © 25May6l; 
KKI59169. 
Take your pick of pipeline systems, 
but don't forget good milking 
starts here. Surge, (in Hoard's 
dairyman. May 10, 196I, p. 4 of 
cover) Appl. author: Bert S. 
Gittins Advertising, Ine. 
© lC*Iay6l; KKl 58842, 
Tonganoxle milking system. Surge 
brings you pipeline milking, (in 
Hoard's dairyman, Feb. 10, 196I, 
p. 4 of cover) Appl. author: Bert 
S. Gittins Advertising, Inc. 
© 10Peb6l; KKl 57005. 
Tonganoxle milking system. Surge, 
(in Hoard's dairyman, Feb. 25, I961, 
p. 4 of cover) Appl. author: Bert S. 
Gittins Advertising, Inc, © 25Feb6l; 
KKl 57555. 
Tonganoxle milking system. Surge, 
positive performance; complete and 
positive cleaning . ( In Hoard ' s 
dairyman, Jan. 25, 196I, p. 4 of 
cover) Appl. author: Bert S. Git- 
tins Advertising, Inc, © 25Jan6l; 
KKI57157. 
Tonganoxle milking system. Surge, 
possibly the very best cow milking 
anybody has ever seen, (in Hoard's 
dairyman, Jan. 10, 196I, p. 4 of 
cover) Appl. author: Bert S. Git- 
tins Advertising, Inc. © 10Jan6lj 
KKl 56 215. 
Your Surge dealer knows a better way 
to milk cows; Tonganoxle milking 
system. (In Hoard's dairyman. 
Mar. 10, 1961, p. 4 of cover) Appl. 
author: Bert S. Gittins Advertising, 
Inc. © 10Mar6l; KKl 57644. 

BACARDI IMPORTS, INC. © 

Blow that horn for two old favorites. 
Puerto Rlcan rum. (in Ebony, Mar. 
1959, p. 105) Appl. author: Brooke, 
Smith, French & Dorrance, Inc. 
© 19Peb59j KKl 56555. 

BAGBY, WILLIAM C. © 

Hunters and shooters . . . the early- 
late shooting lens. © 15Ma3r6l; 
KKI59766. 



BAHADUR OP INDIA, 

Mobile kit for India fighter kites. 
® George William Kelly, individually 
& t,a, Bahadur of India; 17A\ig60; 
KKI56946, 



BALE PBI CO. © 

Class pins. No.884b pin and guard & 
other Jewelry. (Brochure H-I5) NM: 
pictorial & textual descriptions. 
© 17Feb6l (in notice: i960); 
KKl 57520. 

Class pins. N0.IO55B pin and guard & 
other Jewelry. (Brochure H-I6) NM: 
pictorial & textual descriptions. . 
© 25Feb6l; KK157521. 

Dramatics club pins, membership and 
award emblems for all dramatics 
groups. No.4o6G18 pin & guard & 
other Jewelry. NM: pictorial illus- 
trations & textual descriptions. 
© 2Feb6l; KKlg6748. 

Honor and service pins. No,2055G19 
pin and guard & other items. NM: 
additions, © lMar6l; KK157455. 

Membership pins for all music groups. 
No.5114G18 pin & guard & other Jew- 
elry, NM: pictorial illustrations & 
textual descriptions, © 6Feb6l; 
KKI56749. 

Membership pins for business clubs. 
No.1924gi8 pin and guard & other 
items. NM: additions. © lCMar6l; 
KKl 57 452. 

Order early; no. 250 pin and guard set, 
the popular favorite. The Justice & 
other rings & Jewelry. NM: pictori- 
al Illustrations & textual descrip- 
tions, © 27Jan6l; KK156744. 

Student council membership pins. 
[No.llSd^lS pin and guard & other 
items] NMs additions, © 6jan6l; 
KKl 56518. 

BALL BROS, CO, © 

But Mother, we don't need paraffin 
to seal Jelly, Ball dome lids 
seal better, (in The American 
girl. May 196I, p.4l) Appl, au- 
thor: Applegate Advertising Agency, 
Inc, © 25Apr6l; KKl 58812, 

Helps you help mothers; prevent nursing 
problems. New Hygeia nurser lets you 
dial your baby's feeding speed. 
(In Briefs, Feb. 1961, p. 2 of cover) 
Appl. author: Applegate Advertising 
Agency, Inc. © lPeb6l; KKl 56798. 

Meet the world's llvest dead duck. 
44.5^ of all families buy home 
canning supplies. Ball Mason dome 
lids. Dome caps for Mason Jars. 
(In Cooperative merchandiser. May 
1961, p. 2 of cover) Appl. author: 
Applegate Advertising Agency, Inc . 
© 25Apr6l; KK159507. 

Prevent nursing problems; new Hygeia 
n\irser lets you dial your baby's 
feeding speed, (j.n Your new baby, 
Feb, 1961, p,24) Appl, author: 
Applegate Advertising Agency, Inc, 
© 20Jan6l; KKl 56797. 

Where the ^(S)^/ are the Ball Can or 
Preez Jars? (in Cooperative mer- 
chandiser, Apr, 1961, p, 12-15) 
Appl. author: Applegate Advertising 
Agency, Inc. © 15Apr6l; KKI58815. 

BANK OF NEW YORK, © 

It's time to talk of txnist matters. 
(In The New Yorker, Jan, 28, 196I, 
p. 21) Appl, author: Doremus & Co, 
© 28jan6l; KKl 58999. 

It ' s time to talk of tmist matters , 
The clock in Grand Central, (In 
The New Yorker, Apr, 22, 196I, 
p,6l) Appl, author: Doremus & Co, 
© 22Apr6l; KKl 58465. 

The long view. Most fiduciary plans 
are made with the long view in mind. 
(In Business week, July 2, I960, 
p. 92) Appl. author: Doremus & Co. 
© 2Jul60; KKl 57180. 

Perennial. A well-planned fiduciary 
program can yield benefits year 
after year, often generation to 
generation. (in The New Yorker, 
Aug. 6, i960, p. 6) Appl. author: 
Doremus & Co. © 6Aug60; KKl 57179. 



10 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



.1 



^ork. (in Business week, 
18, 19ol, p. 96) Appl. au- 



BANK OP NEW YORK. -Con. 
Petroleum companies are engaged In 
constant exploration and research to 
provide their patrons with products 
of high quality. (In Business week, 
Aug. 27, i960, p. 61) Appl. author: 
Doremus & Co. © 27Aug60; KKI57177. 
Recreation. To score well In the com- 
petitive market for leisure goods, 
corporations must play the game with 
high quality products. (in Business 
week, Oct. 22, I96O, pA'i) Appl. 
author: Doremus & Co. © 220ot60; 
KKI 57178. 
Retailing concerns know that enduring 
customer relationships are built on 
the quality of the merchandise they 
offer. (In Business week, Dec. 24, 
i960, p. 45) Appl. author: Doremus & 
Co. © 24Dec60; KKI5718I. 
When mld-Atlantlc business wants 

money services. (in Business week. 
May 6, 1961, p. 26) Appl. author: 
Doremus & Co. © 6May6lj KKI59238. 
When New England wants action In 
New York. 
Feb . 

thor: Doremus & Co. © i8Feb6l; 
KKI 59239. 
When the South taps the New York 
money market, (in The New Yorker, 
Mar. 25, 1961, p. 156) Appl. author: 
Doremus & Co. © 25Mar6l; KKI 58460. 

When the southwest wants money ser- 
vices, (in Business week, June 3, 
1961, p. 16) Appl. author: Doremus 
& Co. © 3Jun6l; KK159825. 

When the west coast calls on a 

New York bank, (in Business week, 
Apr. 8, 1961, p. 71) Appl. author: 
Doremus & Co. © 8Apr6l; KKI 5924?. 

BANKER (R. C.) & CO. © 

Price shockers. © 4jan6l; KKI56566. 
Rainbow tag sale. © 4Jan6lj 
KKI 56568. 
Reward offered; wanted, $50,000 

worth of used furniture; trade-ins. 
© l8Apr6l; KKI 58845. 
Scratch 'n' dent sale. © 4Jan6lj 
KKI 56567. 

BANKERS BOX CO. © 

Economical record storage equipment 
for today's business needs. 
Catalog no.l460. Appl. author: 
H. Polger Fellowes. © 243ep59; 
KKI 58855. 

BANKERS TRUST CO., NEW YORK. 

Make dreams come true; Christmas Club. 

Poster. Appl. author: Rose-Martin, 

Inc. ® Bankers Trust Co.; lNov60; 

KKI 5604 1. 
Make dreams come true; Christmas Club. 

Subway car card. Appl. author: 

Rose-Martin, Inc. © Bankers Trust 

Co.; lNov60; KK156o43. 
People who better themselves use 

Bankers Trust personal loans. The 

Pierpont Morgan Library. Poster. 

Appl. author: Rose -Martin, Inc. 

® Bankers Trust Co.; 10ct60; 

KKI 56042. 



3ARAN, CASIMIR. © 

Lucky bean. Tiny hand carved Ivory 
elephant In a pea shell Imported 
from India. © 20Mar6l; KKI 58729. 

BARKLEY COMIC ART. © 

Barkley the pup. Appl. author: 
Norman A. Tasler. © 7Jun6l; 
KKI59573. 



BARRICINI, INC. © 

Happy Passover. Dark assorted minia- 
tures. One pound net. © 15Mar6l; 
KKI 57765. 
Matzah miniature balls. 12 ounces net, 
(Matzah balls) © 13Mar6l; KK157766. 



BARTON'S CANDY CORP. © 

The Barton snowman recommends gay 
Barton gifts for all your friends. 
The bonbonniere & 3 others, (In The 
New York times magazine, Dec. 11, 
i960, p. 72) Appl. author: Doyle 
Dane Bembach, Inc. © llDec60; 
KKI56665. 
My name Is not Peter, It's Barton. 
(In The New York times. Mar. 28, 
1961, p. 18) Appl. author: Doyle 
Dane Bernbach, Inc. © 28Mar6l; 
KKI 58238. 
The cirder of the Passover Seder. The 
festival of Passover marks the lib- 
eration of the children of Israel 
from Egyptian bondage. (In The New- 
York times, Mar. 5, I961, p. 85) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 5Mar6l; KK158243. 
Somebody's been having a ball, a 
chocolate ball. (In The New York 
times magazine, Dec. 4, i960, p. 88) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 4Dec60j KK156346. 
When I grow up, I'm going to give 
everybody Barton's candy. Tin The 
New York times, Dec. 11, i960, maga- 
zine section, p. 87) Appl. author: 
Doyle Dane Bernbach, Inc. 
© llDec60; KKI56338. 

BASSETTI, FRED. 

Plexagons. SEE Porde Corp. 

BATTLE CREEK EQUIPMENT CO. © 

Enjoy oozy, restful sleep (save money, 
too) with a top-quality, out -of - 
sight Battle Creek bed warmer. 
(Bulletin BW-36O) © 10ct60; 
KKI56128. 

Keep slim, Ro-trim, the wonderful 
exerciser-slenderizer for new fig- 
ures, new fitness, new fun. (Bulle- 
tin RT-1060) © 10ct60; KKI56129. 

Make yours a Battle Creek doorway 
Jymbar. (Bulletin JB-60) © 10ct60; 
KKI5613O. 

Relax and enjoy Rotocycle, automatic 
exerciser at a price you can afford. 
(Bulletin RC-96O) © 10ct60; 
KKI 56 127. 

BAUMRITTER CORP. 

In your family room. It's do, not 
don't. SEE Karagheuslan 
(A. & M. ) Inc. 

BAXTER, MARY A. © 

Hyperbolic functions meter. 
© 20Peb6l; KKI 57651. 

BAY STATE TAP & DIE CO. 

Don't settle for less than the best. 
Bay State taps and dies are the 
highest quality consistently. (In 
Mill & factory. Mar. 1961, p.l47) 
Appl. author: W. Qnerson Wenger. 
© Bay State Tap & Die Co., subsidi- 
ary of the Cleveland Twist Drill 
Co.; 6Mar6l; Kia57859. 
Specify Bay State taps and dies for 
strength, stamina, precision per- 
formance. Appl. author: W. Emerson 
Wenger. © Bay State Tap & Die Co. 
(in notice: Bay State Tap & Die Co., 
subsidiary of the Cleveland Twist 
Drill Co.); 6Mar6l; KK157230. 



BEACON. 



SEE Beacon Plastics Corp, 



BEACON PLASTICS CORP. 

Valle's finest blue ribbon steak. 
© Beacon, accepted alternative 
designation of Beacon Plastics 
Corp.; 27Jan6l; KKI 59264, 

BEAM (JAMES B. ) DISTILLING CO. © 

Beam, the world's finest bourbon since 
1795. (In St. Paul pioneer press, 
Feb. 14, 1961, p. 10) © l4Feb6l; 
KKI57312. 
Beam, the world's finest bourbon 
since 1795. Kentucky Inspires a 
truly American spirit, (in Chicago 
sun-times, Feb. 23, I96I, p. 15) 
NM: revisions. © 23Peb6l; KK157l'tO. 



Jacob's well & the Beam family. 
Beam's choice: Jim Beam; Beam's 
pin bottle. (In Life, Sept. 7, 
1959, p. 68) © 7Sep59; KKI58543. 

BEAR BRAND HOSIERY CO. © 

Didn't you know? Nylons can now 
glamorize your legs like a cos- 
metic. Enchantress nylon stockings 
of cosmetic beauty. Shade: Angel 
river. (In Charm, Feb. 1959, 
p. 113) © lFeb59; KKI59588. 

Haven't you heard? Nylons can now 
glamorize your legs like cosmetics. 
Enchantress nylon stockings of 
cosmetic beauty. Shade: Angel 
rouge. (In Mademoiselle, Nov. 
1959, p. 56) © 290ct59; KKI5959O. 

Naturally, I wear nylons that glamor- 
ize my legs like a cosmetic. En- 
chantress nylon stockings of cos- 
metic beauty. Shade: Angel spice. 
(In Charm, Sept. 1959, p. 177) 
© lSep59; KKI59587. 

Of course. I'm always sure my legs 
are as shine-free as my face. 
Enchantress nylon stockings of 
cosmetic beauty. Shade: Angel 
tulle. (In Mademoiselle, Mar. 
1959, p. 38) © 28Feb59; KKI59589. 

BEAR MANUFACTURING CO. © 

Attention: all car owners interested 
In good car keeping. Tire Wear 
Psrecaster. (In Saturday evening 
post. May 6, I96I, p. 133) Appl. 
author: Hanson & Stevens, Inc. 
© 3May6l; KK159543. 
Bear's new red tag profit program. 
The red tag program Includes every- 
thing you need to get into big 
money v;heel allnement business, 
(in Brake & front end service, Feb. 
1961, lASI show issue, p. 27-28) 
Appl. author: Hanson & Stevens, 
Inc. © lFeb6l; KKI58OO2. 
Follow the new profit line to Bear's 
new red tag profit program; cash in 
on Bear's exclusive quick-as-a-wlnk 
allnement test. (in Jobber topics, 
I, A, S, I. show issue, Feb. 196I, 
p. 176-177) Appl. author: Hanson & 
Stevens, Inc. © 15Feb6l; KK157777. 
How the Saturday evening post adver- 
tized rod tag profit program. The 
Automatic Drive-Over Tester and new 
Tire Wear Forecaster sell the 
services. (In Super service sta- 
tion magazine, Apr. 1961, p. 201) 
Appl, author: Hanson & Stevens, 
Inc. © lOAprSl; KKl595o5. 
How the Saturday evening post adver- 
tised red tag profit program can 
increase your yearly income $5»000 
to #20,000. You need no previous 
experience in wheel allnement serv- 
ice to cash in. (In Super service 
station, Apr. I96I, p. 201) Appl. 
author: Hanson & Stevens, Inc. 
© 10Apr6l; KK158637. 
How to cut maintenance and operating 
costs. Bear truck service guide 
book. (in Commercial car Journal, 
Hay 1961, p. 191) /«5pl- author: 
Hanson & Stevens, Inc. ® 5May6l; 
KKI59777. 
Now ready, 4 new portable Bearcats. 
Bearcat 120 & 3 other body frames. 
(In Motor, May 196I, p. 21) Appl. 
author: Hanson & Stevens, Inc. 
© 15May6l; KKI 59310. 
Official standards as furnished by 
auto and truck manufacturers to the 
Bear Manufacturing Co. Jan. 1, I96I. 
(Form no. 250) © 9Dec60; KKI56038. 
Tire life expectsmcy; scuff feet per 
mile cause dsingerous wear to parts 
and tires. © 17Jan6l; KKI58027. 
We checked your wheel allnement on our 
Bear drive-over tester. Montgomery 
Ward. (Red test tag) (Form no. 5217) 
© iSOctbO; KKI56039. 
BEASLEY'S HOUSE OP FINE POODS, INC. © 
The Coach House frozen French Silk 
pie; orange. Net wt . 14 oz. 
C 17Mar6l; KKI 58074. 



1961 



CURRENT REGISTRATIONS 



11 



You've loved our vanilla, now en.joy 

cherry-go-round Ice opeam. (In The 

Saturday evening post, Feb. 4, I96I, 
p. 69) © 31Jan6lj KK157502. 

BEATTIE, HENRY HOLLAND. 

Berkeley Htmdred bourbon. © Henry 
Holland Beattle & Malcolm Jamleson; 
l8Peb6lj KK157't60. 

BEAUTY COIN PLAN, INC. © 

So that you may Judge ... we offer 
you this free JO-day supply of 
Bio-Care beauty formula cream. 
G-I5. (in Newark star-ledger. 
Mar. 26, 1961, p. 3) © 26Mar6l; 
KKl 59037. 
So that you may Judge ... we offer 
you this free 30-day supply of 
Blo-Care beauty fonnula cream. 
G-I6. (in Newark star-ledger. 
Mar. 26, 1961, p. 3) © 26Mar6l; 
KKl 59038. 

BECKMAN INSTRUMENTS, INC. © 

Instrumental in your future, Beckman 
Instriamenta that analyze chemicals 
In the laboratory, (in Scientific 
American, May I961, p. 13) 
© lMay6l; KKl 58835. 
Instrumental In your future, Beckman 
medical and clinical Instruments 
moving the science of medicine steps 
ahead, (in Scientific American, 
Jan. 1961, p. 23) © lJan6l (in 
notices i960); KKl 56289. 

BEEBE BROS. MANUFACTURING CO. © 

600- poTuid radar dish hoisted to roof 
top with Beebe hand winch, (in 
Construction equipment, Dec. I960, 
p. 97) © 5Dec60; KKl 56397. 

This extra Beebe quality means extra 
safety. Hand winch. (In Construc- 
tion equipment, Jan. 1961, p.l70) 
© Beebe Eros, d.b.a. Beebe Bros. 
Mfg. Co.; 5Jan6l; KK157136. ' ~ 

This extra Beebe quality means extra 
safety. l/2 ton, 1 ton hand 
winches & other products. (In 
Industrial distribution. Mar. I96I, 
p. 161) ©Beebe Bros.; 28Peb6l; 
KK157657. 

3 new Beebe Bros, quality products. 
Heavy duty winch with extra line 
capacity and 2 others. (In Con- 
struction equipment. May I96I, 
p. 171) © 5May6l; KK159600. 

BEL AIRE PAINT CO. ® 

Shake 'n Spray brand Instant paint; 
red. Net contents 1 poiond. 
© 210ct60; KKl 58081. 

BELFORTE WATCH CO., INC. © 

The only watch that speaks 23 

languages; the only 17-jewel watch 
. . . sold and serviced around the 
world. (In Saturday evening post, 
Illinois-Indiana section only, 
Oct. 22, i960, p. 129) Appl. au- 
thor: Grey Advertising, Inc. 
© l80ct60; KKI59788. 

BELL BAKERIES, INC. © 

Look, mom, it's you. Healthy kids 
have Dandee moms. Bread. G lMar60; 
KKl 56091. 

BELL ENTERPRISES, INC. © 

Kosher comedy; Yiddish language. By 
Benny Bell, pseud, of Benjamin Sam- 
berg. (Zlon no. 126) © 12Dec60; 
KKl 56123. 

BENEFICIAL FINANCE CO. © 

Cash? Just say the word. The In- 
stant way to clean up bills, ready- 
cash from Beneficial. (In The 
Newark star-ledger. Mar. 1, I96I, 
p. 23) © lMar6l; KKI58336. 
Cash? Just say the word. The minute 
you want money, phone for ready- 
cash from Beneficial. (in The 
Newark star-ledger. Mar. 2, I96I, 
p. 29) © 2Mar6l; KK158335. 



BENRUS WATCH CO., INC. © 

You'll swear your Benrus has nine 
lives too. (In Look, May 23, I96I, 
p. 81) Appl, author: Grey Adver- 
tising, Inc. © Benrus Watch Co.; 
9May6l; KK159629. 
You'll swear your Benrus has nine 
lives, too. (In The New York times 
magazine, Nov. 13, I960, p. 12) 
Appl. author: Grey Advertising, 
Inc. © 170c t60; KK159091. 

BERKSHIRE FROCKS, INC. © 

Parkshlre original for the petite 

miss. © 20May6l; KK159318. 
Parkshlre original for the petite 

miss; down with major alterations. 

© 20May6l; KKl 59307. 

BERLIN, ERNA. © 

Ll'l Dressmaker glueable doll 

clothes. Pattern Identification 
guide. © lOAprSl; KK159098. 
Ll'l Dressmaker glueable doll clothes 
kit. © 10Apr6l; KK159099. 

BESLY-WELLES CORP. © 

Color-keyed tap selector. Wall 
chart. © 24Mar6l; KK159522. 

BEST & CO., INC. © 

There's a world of fashion for babies 
in our internationally famous 
Lillputian Bazaar. © 22Jan6l; 
KKl 56417. 
Who says I'm too young to know the 
difference? Lillputian Eazaar. 
Shetland wrapper & cap set & other 
items. © 2Apr6lj KKl 57912. 

BETENS, SAUL. © 

A sensational new dividend plan-of-the- 
month, whereby everything you buy in 
our store may be yours free. 
© 4jan6l; KKl 56784. 

BILLINGSLY, L. B. © 

Dutch Kitchen. © 10Feb6l; 
KKl 58299. 

BILT (BONNIE) INC. © 

Instruction sheet. Connector styles; 
to construct games, use connectors 
as specified. Tic tac toe (l) & 
5 other games. © 31War6l; 
KKl 57 982. 



BINGHAM CO, © 

Shop Acme Markets. 
KKl 58601. 



© 19Apr6l; 



BISON MILLING CO. 

All purpose whole wheat flour; stone 
ground. 5 lbs. net weight. 
© Bison Milling Co., Leonard J. 
SnodgraLSS, owner; lAprSl; KK159103. 

BLACK & DECKER MANUGACTORING CO. © 
At 1:30 P. M., EST, Thursday, April 
13, 1961, the power drill passed 
the power barrier. Cordless Elec- 
tric Drill. (In The Wall Street 
Journal, Apr. l4, 1961, p. 9) Appl. 
author: VanSant - Dugdale & Co., 
Inc. © l4Apr6l; KKl 58461. 

BLACK, SIVALLS & BRYSON, INC. GLASS 

FIBER PRODUCTS DIVISION. 

Poxyglas corrosion resistance chart. 
© Black, Slvalls & Bryson, Inc. (in 
notice: Black, Slvalls & Bryson, 
Inc., Glass Fiber Products Divi- 
sion); 20Peb6l; KKI58765. 

BLOCKO INDUSTRIES. 

Roll-a-Paste. 2 fl. oz. Appl. 
author: M. B. Claff & Sons, Inc. 
© Otis Comeau d.b.a. Blocko Indus- 
tries; 6Apr6l; KK158314. 

BLOOMER BROS. CO. 

W. K. Browne egg farm, Pinehurst, 
Georgia. SEE Anderson Box Co. 

BLOOMER DIVISION, RIEGEL PAPER CORP. 
SEE Riegel Paper Corp. Bloomer 
Division. 



BODINE, EDWARD H. SEE National 
Enuresis Service. 

BOLS (ERVEN LUCAS) DISTILLING CO. © 
Economical extravagaince. Now avail- 
able in Maine, world famous Bols 
liqueurs in unique 8-ounce host 
size bottles. Creme de cacao; creme 
de menthe. (In Portland press her- 
ald, Apr. 7, 1961, p. 20) Appl. au- 
thor: Albert Woodley Co., Inc. 
© 7Apr6l; KKI58656. 
Taste a mint of pleasure in every sip. 
Bols creme de menthe, straight or 
frappe, try it today, it's marvel- 
lous, (in House and garden, June 
1961, p. 57) Appl. author: Albert 
Woodley Co., Inc. © 20May6l; 
KKI59036. 
Taste Bols liquid pleasure. Bols 
coffee liqueur and other liqueurs . 
(In Gourmet, July I96I, p. 50) 
Appl. author: Albert Woodley Co., 
Inc. © 26jun6l; KKI59815. 

BOMAC LABORATORIES, INC. © 

Crimea and punishment. Today Bomao 
makes the finest microwave tubes 
and components. (Boaac looks at 
radar through the ages, no. 21) 
(In The Microwave loumal, Sept. 
i960, p,4 of cover) © 15Sep60; 
KKl 56321 , 

BONDSKIP PDB. CO. © 

Bond skip locator. Jain. 196I. 
Appl. author: John P. Hickey. 
© l4Dec60; KKl 56547. 

BONNIE BILT, INC. © 

Bend 'n build, hours of fun. '''exas 
tlc-tac-toe & 3 other games, 
© 31Mar6l; KKl 58545. 

BONUS MONEY, INC. © 

Essex Bonus money. Appl. author; 
Eugene Olson. © 4Dec60; KKI561II. 

BORDEN CO. © 

Borden's pineapple cottage cheese, 
very big flavor. It's new. (In 
The Saturday evening post, Feb. 18, 
1961, p. 61) © l4Feb6l; KKI5750I. 

Borden's very big on flavor. Make 
novel party dips with the tang of 
Borden's fresh sour cream. (in 
McCall's, Nov. 196O, p. 205) 
© 250ct66; KKl 57500. 

Borden's vei^ big on flavor. None 
Such whipped cream cake , Heavy 
cream, (in Ladies' home Journal, 
Nov, 1959, p. 190) © 250ct59; 
KKl 58428. 

New 900 calorie food drink that 
really tastes good. 900 metered 
calories, Borden's Ready Diet, 
(in The Saturday evening post, 
Jan. 14, 1961, p. 41) © 10Jan6l 
(in notice: I96O); KKl 58932. 

Now you can make real whipped potatoes 
instantly, (in Reader's digest, 
Aug. 1959, p. 200) © 23JU159; 
KKl 57809. 

Starlac, instant nonfat dry milk. 
6 one-quart envelopes. Net wt, 
1 lb. 3 1/5 ozs, © lApr6l; 
KKl 59292, 

Starlac, Instant nonfat dry milk 
makes 8 quarts . Net wt . 
1 lb. 9 3/5 oz. © lApr6l; 
KKI59291. 
Strawberries 'n cream ice cream, 
(in The Saturday evening post, 
Apr. 15, 1961, p. 102) © llApr6l; 
KKl 58427. 
BORO WOOD PRODUCTS CO., INC. © 

Beautiful Boro kitchens built to fine 
furniture standards. Cabinets, 
(in House and home, Feb. 1961, 
p. 176) © 26jan6l; KKl 59277. 
BOSTON PRINT, CO. 

Baltimore Orioles. Schedule for 196I; 
home, away. First National Bank. 
© Nathan R. Krock d.b.a. Boston 
Print. Co.; 12Feb6l; KKl 57801. 



12 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



BOSTON PRINT. CO. -Con. 

Boston Red Sox; 1961 schedule. 

Home and away. © Nathan R. Krock 
d.b.a. Boston Print. Co.j 12Feb6l; 
KKI58736. 

Phillies 1961 schedule. (Philadelphia 
Phillies) First Pennsylvania Bank- 
ing & Trust Co. © Nathan R. Krock 
d.b.a. Boston Print. Co.; 12Feb6l; 
KKl 57802. 

Pittsburgh Pirates. 196I schedule; 
home and away. Dollar Savings Bank. 
© Nathan R. Krock d.b.a. Boston 
Print. Co.; 12Feb6l; KKI578O3. 

Stan Muslal hits a home run at all 
star game played In Mew York, 
July 13, i960. College football 
games for 196I. © Nathan R. Krock 
d.b.a. Boston Print. Co.; 12Peb6l; 
KKl 58604. 

BOSTON SAFE DEPOSIT & TRUST CO. © 

Backing up Dad Is the famous financial 
cabinet. Appl. author: Mogul 
Williams & Say lor. Inc., employer 
for hire of Wray D. Kennedy. 
© 21Mar6l; KKl 58405. 
Both these skiers appreciate the 
financial cabinet, (in Boston 
traveler, Feb. 6, I96I, p. 7) 
Appl. author: Mogul Williams & 
Saylor, Inc., employer for hire of 
Wray D. Kennedy. © 6Feb6l; 
KKl 58551. 
Business lunches are more productive 
when the cabinet manages your In- 
vestments, (in Boston traveler, 
Jan. 9, 1961, p. 3) Appl. author: 
Mogul Williams & Saylor, Inc., 
employer for hire of Wray D. 
Kennedy. © 9Jan6l; KKl 58550. 
Cape Ann Is more captivating since 
she turned to the financial cabi- 
net, (in Boston herald, June 6, 
1961, p. 22) Appl. author: Mogul 
Williams & Saylor, Inc., employer 
for hire of Wray D. Kennedy. 
© 6jun6l; KK159579. 
A new service for the intelligent 
Investor. Appl. author: Mogul 
Williams & Saylor, Inc., employer 
for hire of Wray D. Kennedy. 
© 30Mar6l; KK158403. 
Owners of local business retain per- 
sonal financial cabinet. Appl. 
author: Mogul Williams & Saylor, 
Inc., employer for hire of Wray D. 
Kennedy. © 7Mar6l; KK1584o4. 
Practical physician prescribes finan- 
cial cabinet for colleague, (in 
Boston traveler, Jan. 23, I961, 
p. 8) Appl. author: Mogul Williams 
& Saylor, Inc., employer for hire 
of Wray D. Kennedy. © 23Jan6l; 
KKl 58552. 
8ffor peace of mind: have your attor- 
ney draw -^our will, appoint the 
financial cabinet to carry It out . 
(in The Boston herald, Dec. 13, 
i960, p. 4) Appl. author: Mogul 
Williams & Saylor, Inc., employer 
for hire of Wray D. Kennedy. 
© 13Dec60; KKl 58549. 
The swan boats seem smoother when 
one's capital is under Financial 
Cabinet control. (In Boston 
traveler. May 15, 196I, p. 8) Appl. 
author: Mogul Williams & Saylor, 
Inc. employer for hire of Wray D. 
Kennedy. © 15May6l; KK159780. 
While they're relaxing j the financial 
cabinet is wide awake with their 
securities. Appl. author: Mogul 
Williams & Saylor, Inc., employer 
for hire of Wray D. Kennedy. 
© 4Apr6l; KK158402. 

ROTT, JOHN A. SEE Bottco Products, Inc. 

BOTTCO PRODUCTS, INC. 

Tissue Master; get something handy, 
the two-in-one tissue dispenser and 
litter box. © John A. Bott d.b.a. 
Bottco Products, Inc.; 13Dec60; 
KKl 57790. 



BRADEN BROS., INC. © 

Christmas fvuid. $1.00 plan. 
© 30Jan6l; KKa56855. 

BRADPUTE CORP. © 

1900 free prizes worth $19,200 can be 
won locally. Circle 5 game. (In 
Evening independent, St. Peters- 
burg, Fla., Mar. I5, I96I, p.8B) 
© 15Mar6l (in notice: I96O); 
KKI59604. 
Play Pood Mart's new fabulous Lucky 
11 game, game over $13>850. Game 
no.l. (in El Paso herald-post. 
Fob. 16, 1961, p. 7) ® l6Peb6l (in 
notice: i960); KKI59745. 

BRADLEY (MILTON) CO. 

Deputy Dawg. SEE Terrytoons. 
Plash cards, beginners numbers. 

Kindergarten thru grade 1, 4947. 

© 30Mar6l; KKl 59687. 
Flash cards, sight words. Set 2. 

Grades 2 and 3. 4973. © 30Mar6l; 

KKl 59688. 
French language flash cards; fcr 

beginj^ers. 9OO6. © 19Jan60; 

KKI56232. 
Game of the States. Who sells the 

most from coast to coast? For ages 
7 to 14. 4920. © 20Dec60; 

KKl 56984. 
King of the cheese. For ages 4 to 

10. 4913. (Another Milton Bradley 
Key to fun and learning) © ljan6l 

(in notice: 196O); KK159440. 
Number Line; 1 classroom size chart, 

28 individual number lines with 

plastic slides. Grades 1 thru 3. 

9102. © 30Dec60; KKI56983. 
Stickler puzzle. 4969. © 10Apr6l; 

KKl 59686. 
Stratego. An adult game of skill 

and strategy. 4916. © 17Peb6l; 

KKI59439. 
Why, a mystery game. For ages 12 to 
adult. 4845. Presented by Alfred 
Hitchcock. © 5Jan6lj KKI56982, 

BRECK (JOHN H. ) INC. © 

Beautiful hair; combination offer of 
hair set mist with Breck shampoo, 
(in Ladles' home Journal, Apr. 196I. 
p. 35) © 23Mar6l; KK157740. 
Beautiful hair; Shining Color, person- 
alized semi -permanent hair coloring. 
Contents 2 oz. (Simshlne series) 
© 21Dec60; KKI5631I. 
Beautiful hair; Shining Color, per- 
sonalized semi -permanent hair color- 
ing. Fashion series. Contents 
2 oz. © 21Dec60; KKl 56730. 
Beautiful hair; Shining color, per- 
sonalized semi -permanent hair color- 
ing; Starlight series. Contents 
2 oz. © 21Dec60; KKI56914. 
Beautiful hair; there are three Breck 
shampoos. Debbie Swanson & 3 4 oz. 
shampoos, (in The Ladles' home 
Journal, May 196I, p. Ill) 
© 24May6l; KKI5853B. 
Besutiful hair; there are three Ei'eck 
shampoos for three different hair 
conditions. (in Ladies' h-.me J-^ur- 
nal, Jan. 1961, p.3 ^^f cover) 
© 29Dec60; KK156174. 
Beautiful hair Breck presents Shining 
Color, personalized semi -permanent 
hair coloring. © 270ct60; KKI5669O. 
Beautiful hair Breck presents Shining 
Color, personalized semi-permanent 
hair coloring. b60-124i. 
© 270ct60; KKI573II. 
Beautiful hair Breck Shining Color 
personalized seml-perraainent hair 
coloring color selector. Dark ash 
brown no. 50 & other colors. 
© 270ct60; KKI58325. 
Hair set mist. Marlon Roode. (in 
Ladies' home Journal, June 1961, 
p. 4 of cover) © 22May6l; 
KKl 59244. 
Hair set mist. Sandra Dahlgren & 
3 4-oz. hair mists, (in Ladies' 
home Journal, Mar. I961, p. 101) 
© 22Mar6l; KKl 57 07 5. 



series, for 
Contents 2 oz. 



New beautiful hair Breck Banish dan- 

dr*uff treatment cream shampoo. Net 

weight 6 oz. © l8Nov57; KK158324. 
Shining Color. Contents 2 oz. 

(starlight series) O 21Dec60; 

KKl 56412. 
Shining color fashion 

bleached hair only. 

© 21Dec60; KKI56138. 
Shining Color, sunshine series, for 

hair with no grey. Contents 2 oz. 

© 21Dec60; KKl 57163. 
There are three Breck shampoos for 

three different hair conditions. 

(in Ladles' home Joumal, July 

1961, p. 22) © 2OJUI6I; KK159833- 

BREYER ICE CREAM DIVISION. 

Instant promotions. © Breyer Ice 
Cream Division of National Dairy 
(in notice: Breyer Ice Cream Divi- 
sion); KKI59396. 

BRIDGEPORT BRASS CO. © 

Plexalum door canopy for low rent 
public housing. (Foitii no. 2512) 
© lHay6l; KK15932S. 
Flexalum wide-louver verticals. 

(Form no. 3406) © 15Apr6l; KK159329. 
Plexalum wide-louver verticals speci- 
fications. (Form no. 3493) 
© 15Apr6l; KKI5933O. 
H-D aluminum awnings & patio covers. 
Styled for beauty, designed for 
performance. (Form no. 2802) 
© 15Apr6l; KK159333. 
H-D aluminum awnings & patio covers 
color selector. (Fonn no. 2801) 
© 15Apr6l; KK159332. 
H/D multi-port 10' x 16' supplemen- 
tary instructions for using con- 
version kit. © lMay6l; KK159338. 
li/D multlport 10' x 16 ' wall attached 
model. Instructions for use of 
scroll posts. © lMay6l; KK159339. 
Look what's new In your neighborhood. 
It's Flexalum aluminum awnings. 
(Form no. 2619) © lApr6l; KK159336. 
Make your home bigger, smarter, 
cooler with Flexalum aluminum 
awnings. (Form no. 2417) NM: re- 
visions ic. additions. © 15Apr6l; 
KKI59594. 
Now ... a free-standing carport. 
H-D multi-port. (Form no. 6415) 
© 30Apr6l; KK159331. 
Only one window covering gives you 
true light control, privacy, venti- 
lation. Choose your Flexalum Twi- 
Nlghter Venetians from a wide range 
of decorator colors. (Form no. 429) 
© 28Feb6l; KK159325- 
Pie in the sky? Flexalum Twi-Nlghter 
Venetians. (Form no. 428) 
© lFeb6l; KK159327 . 
Save 20 0/0 and invest in Flexalum 
quality. Flexalum aluminum awnings. 
(Form no. 2422) © lApr6l; KK159335. 
Script for Flexalum woven aluminum. 
May we suggest that you get the 
complete story of Flexalum woven 
aluminum and how it can help you? 
(Form no. 7413) © 31Mar6l; 
KKI59337. 
Shade when you need it, sun when you 
want it. You get both, handsomely, 
with Flexalum roll-up aluminum 
awnings. (Form no.5't'05) 
© lFeb6l; KK159324. 
Weather control, the attractive, in- 
expensive way with Plexalum hori- 
zontal aluminum awnings. (Form 
no. 2419) © lFeb6l; KK159326. 
Why not be your own source? Put 
yourself in the big-profit picture 
with H-D aluminum awnings. (Form 
no. 2803) © 15Apr6l; KK159334. 
BROADVIEW BAKING CO. © 

Cookie Jar favorites. Net wt. 7 l/2 
oz. Appl. author: John Doubek. 
© 15Sep60; KKl 57787. 
Cookie Jar favorites, Jelly Star. 
Net wt . 1 1/8 oz. Appl. author: 
John Doubek, Jr. © 20Peb6l; 
KKl 58904. 



1961 



CURRENT REGISTRATIONS 



13 



BROMO-MIMT CO. SEE Kenner Products Co, 



■ 



BROOKPARK, INC. © 

The revolutionary new Brookpark: 

Permaclean cup. (in Home furnish- 
ings daily, Apr. 24, 1961, p. 39) 
Appl. author: Kenneth Koos . 
© 24Apr6l; KK159593. 



BROWN (JOHN CLARK) INC. © 

Clothes sprinkler. (Kenberry product, 

nc^fB) © 50Dec60j KK157313. 
Pork and spoon tongs. (Kenberry prod- 
uct, no. 193) © 9Sep60,- KK157316. 
Kitchen saw, the blade lasts for 

years. (Kenberry product, no.^OS) 

© 30Deo60; KK15731^. 
Spee Dee cherry pitter. (Kenberry 

product, no. 78) © 13Peb6l; 

KKI58350. 
Whisk. (Kenberry product, no. 14-2) 

© l4Peb6l; KKI57315. 

BROWN & WILLIAMSON TOBACCO CORP. © 
Atomic swindle J for modem taste, 
Viceroy's got It at both ends, 
(in New York mirror, Feb. 1, 196I) 
Appl. author: Ted Bates & Co., Inc. 
© lPeb6l; KKl 57084. 

Atomic swindle. Viceroy. (In Balti- 
more siui, Deo. 11, i960) Appl. 
author: Ted Bates & Co., Inc. 
© llDec60; KKI56202. 
The battle of Echo Cave . They go to- 
gether, the Deep Weave Filter and 
the deep-cured blend. Viceroy 
filter tip cigarettes. (In New 
York mirror. May 3, I961) Appl. 
author: Ted Bates & Co., Inc. 
© 3May6l; KK159504. 
Camp robber. For today's taste Vice- 
roy's got it at both ends. (in 
New York Journal American, May 7, 
1961) Appl. author: Ted Bates & 
Co., Inc. © 7May6l; KK159058. 
Captured by escaped convicts. Viceroy, 
(In New York news, Feb. I6, I96I, 
p. 44) Appl. author: Ted Bates 8e Co., 
Inc. © l6Peb6l; KKl 57543. 
Come up to the menthol magic of Kool, 
feel new smoothness deep in your 
throat, (in Akron beacon Journal, 
Feb. 15, 1961, p. 7) Appl. author: 
Ted Bates & Co., Inc. © 15Feb6lj 
KK1575'^7. 
Come up to the menthol magic of Kool, 
feel new smoothness deep in your 
throat, (in Wilmington star, 
Feb. 21, 1961, p. 8) Appl. author: 
Ted Bates & Co., Inc. © 21Peb6l; 
KKl 57642. 
Plash flood; for modem taste, Viceroy's 
got it at both ends. (Plash foods^ 
(In New York mirror, Feb. 10, 196I) 
Appl. author: Ted Bates & Co., Inc. 
© 10Feb6lj KKl 57083. 
Getaway from a grizzly. (Past get- 
away from a grizzly) Viceroy, (In 
The New York times, Feb. 8, 1961) 
Appl, author: Ted Bates & Co., Inc. 
© 8Feb6l; KKl 57641. 
Hole in the air. Viceroy. (In New 
York news. Mar. 7, 196l, p. 28) 
Appl. author: Ted Bates & Co., Inc. 
© 7Mar6lj KKI58020. 
It tsikes both ends to work this V for- 
mation touchdown special. Viceroy. 
(In Press, Pittsburgh, Nov. 20, 196O) 
Appl. author: Ted Bates & Co., Inc. 
© 20Nov60; KKI56198, 
Kool Krossword, no. 13. (In Florida 
alligator. University of Florida, 
Apr. 22, i960, p. 4) Appl. author: 
Ted Bates «e Co., Inc. © 22Apr60: 
KKI56144. 
Kocl Krossword, no.15. (in Florida 
alligator. University of Florida, 
May 6, I96O, p. 6) Appl. author: 
Ted Bates & Co., Inc. © 6May60: 
KKl 561 43. 
Lost in the high wilderness. Viceroy, 
(in New York mirror, Feb. 17, I961, 
p. 9) Appl, author: Ted Bates & Co., 
Inc. © 17Peb6l; KKl 575^6. 



The mystery, of the expert snow-bunny. 
Viceroy. (In New York journal 
American, Apr. 16, I96I) Appl. 
author: Ted Bates & Co., Inc. 
© l6Apr6l; KKI58387. 

A new kind of cigarette, Kentucky 
Kings with a filter made of tobacco, 
(in The Saturday evening post, 
Dec. 3, i960, p. 5^^-55) Appl. author: 
Ted Bates & Co., Inc. © 29Nov60j 
KKl 56501. 

N. y, Yankee star Elston Howard smokes 
Kool. (In Ebony, Dec. 1960^ p. 38) 
Appl. author: Ted Bates & Co., Inc. 
© l8Nov60j KKI56200. 
Runaway raft. Viceroy, (in New York 
mirror. Mar. 1, I96I, p. 12) Appl. 
author: Ted Bates & Co., Inc. 
© lMar6l; KKl 57542. 
Running the white water gantlet. 
Viceroy, (in New York mirror, 
Feb. 22, 1961, p. 8) Appl. author: 
Ted Bates & Co., Inc. © 22Feb6l: 
KK1575'^5. 
Smoke twice as refreshed because the 
filter's recessed in menthol -fresh 
Belalr. (in New York herald trib- 
une. Mar. 7, I96I, p. 11) Appl. 
author: Ted Bates & Co., Inc. 
© 7Mar6l; KK158943. 
Smoke twice as refreshed because the 
filter's recessed in menthol-fresh 
Belalr. (In New York herald trib- 
une. Mar. 14, 1961, p.l4) Appl. 
author: Ted Bates & Co., Inc. 
© l4Mar6l; KKI58388. 
Smoke twice as refreshed with new 
Belalr. Only Belalr combines men- 
thol-fresh blend, modern recessed 
filter. (In New York Journal 
American, May 2, I961) Appl. au- 
thor: Ted Bates & Co., Inc. 
© 2May6l; KK159057. 
Tried regular filter cigarettes? 

Tried other menthol cigarettes? Now, 
come up, all the way up to the men- 
thol magic of Kool. Woman. (in 
California Tech, Pasadena, Calif., 
Oct. 6, i960) Appl. author: Ted 
Bates & Co., Inc. © 60ct60; 
KKI56197. 
Trigger for an avalanche. Viceroy, 
(In New York news, Feb. 21, I961) 
Appl, author: Ted Bates & Co,, Inc. 
© 21Feb6l; KKl 575^4. 

BROWN-PORMAN DISTILLERS CORP, © 
All star cast to brighten any barv 
Usher's Green Stripe blended scotch 
whisky & 3 other whiskies, (in Ore- 
gon restaurant & beverage, Nov, 
i960, p,23) Appl, author: Erwln 
Wasey Ruthrauff «s Ryan, Inc. 
© 10Nov60; KKl 57 187. 
Both belong. Old Forester. (In 
Club management, Jan. 1961, p. 2 
of cover) Appl. author: Eirwln 
Wasey Ruthrauff & Ryan, Inc. 
© lJan6lj KKl 58179. 
Chicago, a famous city favors the 
famous flavor of Old Forester. 
(In Town & country. Mar. 196I, 
cover) Appl. author: Erwln Wasey 
Ruthrauff & Ryan, Inc. © 5Mar6l; 
KKl 58178. 

Enjoy bourbon's favorite flavor. 
Old Forester, at either proof. 
(In Courier-Journal, Louisville, 
Ky., Jan. 6, I96I, section 2, p. 7) 
Appl. author: Erwln Wasey Ruthrauff 
& Ryan, Inc. © 6jan6l; KKI58173. 

Enjoy bourbon's favorite flavor. 
Old Forester, at either proof. 
(In Look, Jan. 3, 196l, p. 45) 
Appl. author: Erwln Wasey Ruth- 
rauff & Ryan, Inc. © 20Dec60j 
KKl 58177. 
Enjoy bourbon's favorite flavor. 
Old Forester, at either proof, 
(in Los Angeles herald express, 
Jan. 12, 1961, p.C-5) Appl. au- 
thor: Erwln Wasey Ruthrauff & Ryan, 
Inc. © l2Jan6lj KKI58176. 



Everywhere you look, more and more 
glasses are being filled with Old 
Forester, (in Illinois beverage 
Journal, Feb. I961, p. 39) Appl. 
author: Erwln Wasey Ruthrauff & 
Ryan, Inc. © 10Peb6l; KKI58180. 

If you're satisfied with profits, 
don't open this. Old Forester & 
l4 other products, (in Liquor 
store, Feb. 196I, p. 21-23) Appl. 
author: Erwln Wasey Ruthrauff & 
Ryan, Inc. © 6Peb6l; KKl 58194. 

Now, a new way to give famous Old 

Forester. Use your gift certificate 
to give any of these 4 versions of 
Old Forester. (in The Cleveland 
press, Deo. 2, I96O, p. 39) Appl. 
author: Erwln Wasey Ruthrauff & 
Ryan, Inc. © 2Deo60; KKI57188. 

Now, enjoy famous Old Forester, (in 
News. Indianapolis, June 28, 1950, 
p. 17) Appl. author: Erwln Wasey 
Ruthrauff & Ryan, Inc. © 28jun60: 
KKl 58720. 

Now, top selling Old Forester gift 
packaged three wonderful ways, 
(in Oklahoma beverage news, Nov. 
i960, p. 4 of cover) Appl. author: 
Erwln Wasey Ruthrauff & Ryan, Inc. 
© 280ct60; KKl 58190. 

Old Forester. 100 proof; 86 proof. 
(In Norfolk ledger dispatch, 
Jan. 20, 1961, p. 10) Appl. author: 
Erwln Wasey Ruthrauff Ic Ryan, Inc. 
© 20Jan6lj KKI58174. 

Old Forester, Kentucky straight 
bourbon whisky, 100 proof, (in 
Richmond news leader, Nov. 21, 
i960, p. 11) Appl. author: Erwln 
Wasey Ruthrauff & Ftyan, Inc . 
© 21Nov60; KKI58189. 

Old Forester, now at popular proofs. 
(in Dally news. New York, Jan. 4, 
1961, p. 44) Appl. author: Erwln 
Wasey Ruthrauff 4 Ryan, Inc. 
© 4Jan6l; KKI58I75. 

Three wonderful ways to give fEunous 
Old Forester. [Christmas balls] 
(In Chicago daily tribune, Nov. 16, 
i960, pt.4, p. 4) Appl. author: 
Erwln Wasey Ruthrauff & Ryan, Inc. 
© 16Nov60j KKI57189. 

Three wonderful ways to give famous 
Old Forester. [Horizontal view of 
bottles] (in The Washington daily 
news, Nov. 16, i960, p. 57) Appl. 
author: Erwln Wasey Ruthrauff & 
Ryan, Inc. © l6Nov60; KKI58188. 

Three wonderful ways to give famous 
Old Forester. [Orchid] (in The 
Commercial appeal, Memphis, Nov. 15, 
i960, p. 20) Appl. author: Erwln 
Wasey Ruthrauff & Ryan, Inc. 
© I5N0V6O; KKI5719O. 

Three wonderful ways to give famous 
Old Forester. [Vertical view of 
bottles] (In The New York times, 
Nov. 3, i960, p. 51) Appl. author: 
Erwln Wasey Ruthrauff k Ryan, Inc. 
© 3Nov60; KKI58187. 

Three wonderful ways to give Old 
Forester. (In U. S. news & world 
report, Nov. 7> I960, p. 3 of cover) 
Appl. author: Erwln Wasey Ruthrauff 
& Ryan, Inc. © 310ct60j KKl 57191. 

BROWN SHOE CO. © 

Brownstudy. Children's shoe business, 
care and feeding of. Vol.1, no. 9. 
Appl. author: Leo Burnett Co., Inc. 
© 29Jan6l; KK157768. 

BRUCE (E. L.) CO. © 

Cleaning wax for hardwood floors. 
Net contents 1 U. S. qt. Appl. 
author: John Carlvle Fleming. 
© 15Mar6l; KK158648. 

Floor cleaner for wood and linoleum. 
Net contents one U. S. quart. Appl. 
author: John Carlyle Fleming. 
© 15Mar6l; KK158649. 

How to bulid out termites. Terminlx. 
Appl. author: Prank H. Lyons. 
© 20Feb6l; KKl 57023. 



14 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



BRUCE (E. L. ) CO. -Con. 

How to install Bruce Crestwood floor- 
ing over wood floors. How to use 
the new improved Bruce Nallrlte for 
professional installation of Bruce 
Crestwood floors. Appl. authort 
Dewey Brown. NM: revisions. 
© 5Feb6lj KKI5675I. 
New you pay no more for the world ' s 
finest termite control service; 
Terminix. Appl. author: John C. 
Fleming. © 28Dec60; KKl 56229. 
Tired of chasing roaches? No matter 
how hard you try. Mom... Call 
Bruce Terminix pest control service. 
(Key 0-12) Appl. author: Dewey 
Brown. © 29May6l; KK1595'tO. 
Tired of chasing roaches? No matter 
how hard you work. Sir... Call 
Bruce -Terminix pest control service. 
(Key 0-15) Appl. author: Dewey 
Brown. © 29May6l; KK159?^1. 
Wanted for unpredictability. Terminix, 
world's largest In termite control, 
Appl. author: John C. Fleming. 
© 24Peb6l; KKl 57078. 
You may have termites and not even 
know it. Terminix, world's largest 
in termite control. (Key U-I8) 
Appl. author: Dewey Brown. 
© 29May6l; KK1593't2. 

BRUNSWICK CORP. © 

Brunswick, no.l name in bowling; 
the professional bowling shoe. 
Stock no. 109-53. Appl. author: 
M. B. Ciaff & Sons, Inc. © 10Jan6l; 
KKl 58412. 

BRUSSE, MARTIN. 

Announcing the new R. M. equipment 
line. SEE Rocky Mountain Metal 
Products Co, 
Even If you have an old, 1931; Rocky 
Mountain welder. SEE Rocky Moun- 
tain Metal Products Co. 

BRYANT, FREDERICK WILLIAM. © 

Change-a-Pearl Jewelry, as easy to 
change as turning the knob on your 
radio or TV set. © 10Feb6l; 
KKl 56695. 



BRYANT INDUSTRIAL PRODUCTS CORP. © 
Infra-red burners. (Open blast burn- 
ers, data sheet no.lB-4) Appl. 
author: John Sellers, Jr. © 10ot60; 
KKI56585. 

BUILDERS CONTROL SERVICE OP NORTHERN 
CALIFORNIA, INC. © 

Builders Control Service of Northern 
California, Inc. Appl. author: 
Qerth, Brown, Clark & Elkus of San 
Francisco, Inc. © 15Apr6l; 
KKl 5977 6. 

BULLARD (E. D. ) CO. © 

New Bullard featherweight bump/cap. 
© 10Jan6l; KK158401. 

Poison ivy and poison oak caused an 
estimated 600,000 lost man-days in 
i960. The great majority of these 
cases could have been minimized by 
Bullard' s Imxinivy and Imunoak. 
© 10Feb6l; KK158400. 

BULOVA WATCH CO., INC. © 

Accutron, the only basic advance In 
personal timekeeping in 30O years. 
A new precision, a new dependability 
has come to timekeeping, (in Time, 
Mar. 31, 1961) NM: additions & re- 
vision. Appl. author: McCaurin- 
Erlckson, Inc. © 29Mar6l; 
KKl 58609. 
Accutron, the only basic advance in 
personal timekeeping in 30O years. 
There's a new way of keeping time. 
(In Time, Mar. 10, I96I) Appl. au- 
thor: McCann-Erlckson, Inc. 
© 8Mar6l; KKI58608. 



Christmas begins at 12 midnight, 
Bulova watch time. Bulova 30 Sc 12 
other watches, (in Look, Dec. 20, 
i960) Appl. author: McCann-Erick- 
Bon, Inc. © 6Dec60; KK156215. 
The pulse that beats five times a 
second. Goddess of Time & 5 other 
watches, (in Oakland tribune, 
Dec. 12, i960, p. 8) Appl. author: 
McCann-Erlckson, Inc. © 12Dec60; 
KKL 56216. 
10 reasons why Bulova is the best 
watch to get as a gift. SVP IX 4 
4 other watches. (In Seventeen, 
Apr. 1961, p. 5) Appl. author: 
McCann-Erlckson, Inc. © lApr6l; 
KKl 58610. 
They're synchronized, they're both 
wearing Bulova watches. SVP VII 
* 3 other watches, (in Seventeen, 
Feb. 1961, p. 11) Appl. author: 
McCann-Erlckson, Inc. © lPeb6l; 
KKl 57558. 
What is Accutron? It's the only basic 
advance in personal timekeeping in 
300 years. (In Time, Feb. 17, I96I, 
p. 7) Appl. author: McCann-Erlckson, 
Inc. © Bulova Watch Co.; l5Feb6l: 
KKI57552. 

BURDE, DOMINICK. SEE Mr. Cesspool. 



BUREAU OF HEALTH EDUCATION, MEDICAL 

DEPT., EQUITABLE LIFE ASSURANCE SOCIETY 
0? THE UNITED STATES. SEE Equitable 
Life Assuraince Society of the United 
States. Medical Dept. Bureau of Health 
Education. 

BURNHAM (FREDERIC H. ) CO. © 

3 little mittens fit either right or 
left hand. Ages 4-5. © ljun6l; 
KKI59437 . 

BURNSON, MARTIN Q. © 

Deaf man perfects smallest hearing 
aid. (in San Francisco chronicle, 
Apr. 9, 1956, p. 10) © 9Apr56j 
KKL 56170. 



BURNWORTH, CHARLES A. 
Tester Co. 



SEE Burnworth 



BURNWORTH TESTER CO. © 

Do-it-yourself approved, professional, 
electrical tester. Catalog no.2331. 
© Charles A. Bumworth d.b.a. 
Burnworth Tester Co.; 6May6l; 
KKl 58840. 

BURNY BROS., INC. © 

Breads with character. Long loaves of 
crusty French bread. (In Chicago 
daily tribune. Mar. 3, I96I, pt,l, 
p,20) Appl, author: Henri, Hurst & 
McDonald, Inc, © 2Mar6l; KKl 57687. 
I like the little loaves. (In Chi- 
cago daily tribune, Apr. 28, I961, 
pt.3, p. 16) Appl, author: Henri, 
Hurst & McDonald, Inc, © 27Apr6l; 
KKl 58823. 
True to their heritage; each cake is 
true to its name, honest with its 
heritage, (in Chicago dally 
tribiine, Apr. 7, I961, pt.3, p.l8) 
Appl, author: Henri, Hurst * 
McDonald, Inc. © 6Apr6l; KKI58186, 
Your choice: from our butter 'n egg 
baker men who love to take their 
old-fashioned yeast-raising time. 
Light, crisp, flaky, tender coffee 
cakes, (in Chicago dally trib\ine. 
Mar. 24, 1961, pt.4, p. 13) Appl. 
author: Henri, Hurst & McDonald, 
Inc. © 23Mar6l; KK157997. 

BURRY BISCUIT CORP. © 

Big treat. Net oont. 4 ice cream 
sandwiches, 3 fl. ozs. each. 
© 13Jun6l; KKI59578. 

BUXTON CANADA, LTD, 

Does your billfold do all this, SEE 
Buxton, Inc, 



Pool's gold. SEE "uxton, Inc. 

If you smoke, wear glasses, unlock 
doors, carry lots of pictures, or 
Jast spend money; the Evening Star 
set by Lady Buxton, SEE Buxton, 
Inc , 

1/3 alligator, 2/3 cowhide, 3/3 ele- 
gance, SEE Buxton, Inc. 

BUXTON, INC. © 

BrlmAil of new ideas for the tailored 
woman; you see above an unusual set 
of coordinated leather accessories, 
all with versatile belt and buckle 
motif; the Tailored set by Lady Bux- 
ton, (in Ladles' home Journal, Apr. 
i960, p. 106) Appl. author: Doyle 
Dane Bembaoh, Inc. © 25Mar60; 
KKl 56539. 

Does your billfold do all this? If 
you can't answer yes ... you need a 
Convertible by Lord Buxton. (In 
Ladles' home Journal, Dec. I960, 
p. 19) Appl. author: Doyle Dane Bern- 
bach, Inc. © Buxton, Inc. & Buxton 
Canada, Ltd.; 22Nov60; KKl 56533. 

Fool's gold? The glowing set by Lady 
Buxton. (in Ladies' home Journal, 
May 1961, p. 40) Appl. author: 
Doyle Dane Bernbach, Inc, ® Buxton, 
Inc. & Buxton Canada, Ltd.; 
25Apr6l; KKI59639. 

If you smoke, wear glasses, \inlock 
doors, cariTT lots of pictures, or 
Just spend money; the Evening Star 
set by Lady Buxton, (in Ladles' 
home Journal, Dec. I960, p. 19) Appl. 
author: Doyle Dane Bernbach, Inc. 
© Biixton, Inc. * Buxton Canada, Ltd.; 
22Nov60; KKl 56532. 

1/3 alligator, 2/3 cowhide, 3/3 ele- 
gance; this Convertible billfold and 
Key-talner set holds every key or 
piece of paper a man Is likely to 
carry; the Trim set by Lord Buxton, 
(in MoCall's, Dec. i960, p. 27) Appl. 
author: Doyle Dane Bernbach, Inc. 
© Buxton, Inc. k Buxton Canada, Ltd.; 
21Nov60j KKl 56531. 
Press this button and our thin Key- 
Tainer flips its lid. (In Luggage & 
leather goods, July 29, i960, cover) 
Appl, author: Doyle Dajie Bernbach, 
Inc, © 29Sep60; KKl 57695- 

Two ways to guard your Jewel collec- 
tion; Jewel cases by Lady Buxton, 
(In Ladles' home Journal, Dec. I96O, 
p. 21) Appl. author: Doyle Dane Bern- 
bach, Inc. © Buxton, Inc. & Buxton, 
Ltd.; 22Nov60; KKl 56534. 

BUXTON, LTD, 

Two ways to guard your Jewel collec- 
tion. SEE Buxton, Inc, 



c 



CAASA. © 

Topper's tip today, driving magio 
by Ford, pricing magic by North- 
east; the 1961 Ford Falcon. (In 
The Washington daily news, Nov. I8, 
i960, p. 63) © 18Nov60; KKl 58629. 

C-A N. B. SEE Crocker-Anglo National 
Beink, San Francisco. 

C & W CO, © 

The amazingly new, Zlpaway wallpaper 
stripper, © 10Peb6l; KKl 58555. 

CBS PIIMS, INC. TERRYTOONS. SEE 
Terrytoons. 

CCA. SEE Chromium Corp, of America, 

CCC. SEE Continental Chemical Corp. 

C. E. CO. SEE Commonwealth Edison 
Co. 

C.F,, INC. SEE Comstock Poods, Inc. 



1961 



CURRENT REGISTRATIONS 



15 



CM., INC. SEE Chlcopee Mills, Inc. 
CSC, SEE Cornell Seed Co. 



CAL-DAK CO. C 

Canister set. Item no. 720. High 
chair & 11 other products. (Pom 
no.L-255) Appl. atuthor: Zepha 
Bogert. © 20Jan6l; KKI5667I. 

Deluxe pitcher. Item no.560. Ice 
bucket & 5 other products. ' (Form 
no.L-231) Appl. author: Zepha 
Bogert. © 20Jan61 (In notice: I960); 
iCK156672. 

A free gift for your customer, a Cal- 
Dak sales builder for you; ice 
bucket. Tray table set. Items 
no. 500 & 1148-530. Appl. author: 
Zepha Bogert. © Cal-Dak, accepted 
alternative designation of Cal-Dak 
Co.; 20Peb6l; KKL 57885. 

Step-on can. Item no. 725. High chair 
& 11 other products. (Form no.L-256) 
Appl. author: Zepha Bogert. 
© 20Jan6lj KKl 56670. 

CAL-DAK CO. CRESTLINE DIVISION. 
Crestline presents the luxury of 
fiber glass in king size Roll-A- 
Tray sets, 4 tray tables and a 
hostess car in one convenient 
\init. Item no. 2120-88 * other 
items. Appl. author: Zepha Bogert. 
© Crestline, accepted alternative 
designation of Crestline Division of 
Cal-Dak Co.; l8Apr6l; KKl 58625. 

CAL-DAK CO. PLAS-TEX DIVISION. 

Deluxe, king-size ice bucket. Item 
no. 500. Appl. author: Zepha Bogert. 
© Cal-Dak Co., Plas-Tex Division 
(in notice: Cal-Dak); lPeb6l; 
KK157a88. 
Hide-a -basket solves storaige problems. 
Item no. 6705. Appl. author: Zepha 
Bogert. © Cal-Dak Co., Plas-Tex 
Division (in notice: Cal-Dak); 
24Peb6l; KKl 57887. 
Lift up and find the secret hide-away 
compartment in my base. Hide-A- 
Basket. Item no.6705. Appl. au- 
thor: Zepha Bogert. © Cal-Dak Co., 
Plas-Tex Division (in notice; Cal- 
Dak); 15Apr6l; KKI58626. 

10 gal. Q-can. Item no. 667. Appl. 
author: Zepha Bogert. © Cal-Dak 
Co., Plas-Tex Division (in notice: 
Cal-Dak); lPeb6l (in notice: i960); 
KKl 57886 . 

CALIFORNIA GRAPEFRUIT ADVISORY BOARD. 
Fresh crop here now, desert grape- 
fruit, SEE Arizona Grapefruit 
Program Committee, 

CALVER, MILES P. © 

Now, payments for you or your 
family's doctor bills, (in The 
Miami herald, Apr. 4, 196I, 
p.lO-B) © 4Apr6l; KK157910. 

CALVERT DISTILLERS CO. © 

Only the Calvert hand of skill blends 
a whiskey with so much power to 
please; Calvert Reserve, (in The 
Saturday evening post. Mar. 21, 
1959, p-lOO) © l6Mar59; KKl 56639. 



CAMBOSCO SCIENTIFIC CO., INC. © 
Order book, I96I. Appl. author: 
S. M. Rowland. NM: additions. 
© 27Mar6l; KK159536. 

CAMERA, JOHANNA DELLA. SEE Delia- 
Camera, Johanna. 

CAMPANA CORP. © 

After \anhappy results that wrecked 
health and careers, movie stars have 
rejected dangerous fad diets; they 
now have an easy, new way to reduce; 



here's their secret. Why Hollywood 
stopped dieting, by Virginia Palmer. 
Ayds. (in Ladles' home Journal, 
Nov. 1959, p. 185) © 250ct59; 
KKl 58723. 

CANTERBURY COIN PUBLICATIONS. © 
Catalog and check list of English 
bronze coins, i860 to date. Appl. 
author: Leslie Rlchaird Docks. 
© 10May6l; KK159401. 

CANTICLE PRODUCTIONS. © 

Sally sings for Santa, with friend. 
Appl. author: Mary Jane Becker. 
© 10Nov60; KKI5599I. 

CAPCO. SEE Columbus Auto Parts Co. 

CAPPUCCIO, MATTHEW. SEE Mr. Cesspool. 

CARLING BREWING CO. © 

Red Cap ale, more flavor to it be- 
cause there ' s more hops in it . 
(in Sports illustrated, July 11, 
i960, p.l4) Appl. author: Benton 
& Bowles, Inc. © 7Jul60; KK155513. 

Red Cap ale, more hops = more flavor. 
(In Holiday, Oct. 196O, p.l46) 
Appl. author: Benton & Bowles, Inc. 
© 15Sep60; KK155512. 

CARNATION CO. © 

Discover today's Carnation, the milk 
ycu can use like cream with 1/2 the 
fat calories. (In MoCall's, Dec. 
i960, p. 71) Appl, author: A. Culver 
Boyd, Jr. © lDec60; KK157854. 

Secret of a stay-moist loaf. Carna- 
tion; the milk you can use like 
cream, with 1/2 the fat calories. 
Evaporated milk. Tuna-ollve-maca- 
roni loaf. (In Life, Feb. 10, 1961, 
p. 2 of cover) Appl. author: A. Cul- 
ver Boyd, Jr. © 10Peb6l; KKl 57213. 

:aRON CORP. 
Lotions; special summer presentation 
of six famous Caron fragrances. 
(In Beauty fashion. May 196I, p. 29) 
© Caron Corp. d.b.a, Caron; lMay6l; 
KKl 59312. 



CARPENTER, ERVIN C. 
Carpenter Co. 



SEE Woolums 



CARTER MOTOR CO. © 

Carter Ecliptic fractional horsepower 
motors. Catalog no.46lA, I96I. 
© 24Apr6l; KK159175. 

CARTER PRODUCTS, INC, © 

Do you get splitting headaches because 
you're too conscientious? MlcrainiTi. 
(In Charleston daily mail, Dec. 19, 
i960, p. 8) Appl, author: Ellington 
& Co,, Inc. © 19Dec60; KKl 57856. 

Perhaps you get those splitting head- 
aches because you care too much. 
Miorainin. (In Charleston daily 
mail, Dec. 12, 196O, p,l4) Appl. 
author: Ellington & Co., Inc. 
© 12Dec60; KK157857. 

CARTER'S INK CO. © 

Per ya, not agin ya; carbons, (in 
The Office, Mar. 196I, p.26o) 
Appl. author: Hoag & Provandie, Inc. 
NM: additions. © lMar6l; KK157297. 
For con^lete lines. It pays to Carter- 
Ize. Rubber cement 8e 7 other prod- 
ucts. (In Progressive grocer. 
Mar. 190I, p. 86 -87) Appl. author: 
Hoag & Provandie, Inc. NM: revi- 
sion. © UMar6l; KKl 57233. 
For get-up-n-go packaging, it pays to 
Carter-lze. (in Chain store age, 
grocery ed.. Mar. 1961, p. 46) 
Appl. author: Hoag & Provandie, Inc. 
NM: ommission, © 28Peb6l; KK157577. 
I go for Carter's Marks-a-Lot, marker 
with felt tip. (In Life, Dec. 26, 
i960, p,28) Appl. author: Hoag & 
Provandie, Inc. © 22Dec60; KKI56136. 



Recharge your typing with the printed 
look. Carter's electric line: fab- 
ric ribbons, carbons, carbon paper 
ribbons, (in Modern office proce- 
dures, Mar. 1961, p,50) Appl. au- 
thor: Hoag & Provandie, Inc. NM: 
changes, © lMar6l; KKI57330. 

CASE, JACK J. © 

Nu-fashion original 6 -way 2 yds. 
skirt length. © lOMarSl; 
KKI5953I. 

CESSPOOL MAN. 

Cesspools deemed, (in Newsday, 
Mar. 17, 1961, p. 10) © Matthew 
Cappucclo & Domlnick Burde d.b.a. 
Cesspool Man; l8Mar6l; KKI58IO2. 

CHAMPION PAPER & FIBRE CO. © 

For striking reproduction, Kromekote 
brand cast coated papers. (No. 51 
In a series of textural studies) 
(In Advertising requirements, Oct. 
i960, p. 63) © 20Sep60; KK1$6088. 
For the finest reproduction, Kromekote 
brand cast coated papers. (No. 52 
in a series of textural studies) 
(In Advertising requirements, Dec. 
i960, p. 49) © 20Nov60; KKI56053. 

CHANCO CHH4ICAL CO. 

Magic Boy, modem new all-purpose 
cleaner. 1 liquid pint. © Howell 
Chandler Moon d.b.a. Chanco Chemical 
Co.; 10Jan6l; KKI56205. 

CHANEL, INC. © 

Another new campaign-wlthln-a-campalgn 
for Chanel; no. 5. A perfume Is 
different on different women, (in 
Beauty fashion, Jan. 196O, p. 48) 
Appl. author: Norman, Craig & Kummel, 
Inc. © 10Jan60; KKl 57585. 

Bathing beauty by Chanel, No. 5 talc & 
3 other products. (in Beauty fash- 
ion, June i960, p. 78-79) Appl. 
author: Norman, Craig Sc Kummel, Inc. 
© 10Jun60; KKl 56575. 

Chanel becomes the woman you are; a 
perfume Is different on different 
women. No. 5. (In Glamour, Nov. 
1959) Appl. author: Norman, Craig & 
Kummel, Inc. © 220ct59; KKl561|29. 

Chanel becomes the woman you are; No. 5. 
[Brunette leaning against banister 
railing] (In Mademoiselle, Apr. 
i960) Appl. author: Norman, Craig & 
Kummel, Inc. © 29Mar60j KKI56584. 

Chanel becomes the woman you are. 
No. 5. (in Glamour, June I960, p.l) 
Appl. author: Nonnan, Craig & 
Kummel, Inc. © 22May60; KKl 56432. 
Chanel becomes the woman you are; 
No, 5, (In Mademoiselle, Aug. 196O) 
Appl. author: Norman, Craig & Kum- 
mel, Inc. © 29JUI6O; KKl 56906. 

Chanel becomes the woman you are; 
No. 5. Perfume. [Seated woman] 
(In Glamour, Feb. i960) Appl. au- 
thor: Norman, Craig & Kummel, Inc. 
© 22Jan60; KKl 57354. 

Chanel becomes the woman you are; 
No. 5. Perfiime. [Standing woman] 
(In Glamour, Mar, 196O) Appl, au- 
thor: Norman, Craig & Kiommel, Inc, 
© 22Peb60; KKl 57355, 

Cheinel has Instant sell. Ths proof 
is in the profits, because every 
woman alive loves Chanel No. 5. Talc 
& 3 other products. (In Beauty 
fashion, Feb. I961, p. 42-43) Appl. 
author: Norman, Craig & Kummel, Inc, 
© 10Feb6l; KKI58771. 

Chanel pour papa; eau de cologne, 
Chanel Pour Monsieur, (in Seven- 
teen, June i960, p. 8) Appl. author: 
Norman, Craig & Kummel, Inc. 
© lJun60; KKl 56430. 

Display Chanel and you'll sell Chanel. 
Every woman alive loves Chanel No,5, 
(In Beauty fashion, Jan, I961, p.42- 
43) Appl, author: Norman, Craig & 
Kummel, Inc. © 10Jan6l; KKI58774. 



16 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



CHANEL, INC. -Con. 

Every woman alive loves Chanel No. 5. 
(In Glamour/Charm, Mar. 1961) Appl. 
author: Norman, Craig & Kummel, Inc. 
© 22Feb6l; KK158775. 
Father's Day begins with Pour Monsieur, 
Chanel's cologne for after-shave. 
(In Beauty fashion. May I96O, p.46- 
47) Appl. author: Norman, Craig & 
Kummel, Inc. © 10May60; KKI56573. 
Going places; Chanel no. 5 spray per- 
fume. (In Beauty fashion. Mar. I960, 
p. 46-47) Appl. author: Norman, Craig 
«e Kummel, Inc. © 10Mar60; KKl 57584. 
Great stock tip. Every woman alive 
loves Chanel No. 5. Eau de cologne 
No. 5; spray cologne. (In Beauty 
fashion, July I960, p. 58-59) Appl. 
author: Norman, Craig & Kummel, Inc. 
© IOJUI6O; KKI56576. 
The new Chanel Presentation Deluxe; 
No. 5. Perfume; For-the-purse; con- 
venient funnel. (In Beauty fashion, 
Oct. i960, p. 48-49) Appl. author: 
Norman, Craig & Kummel, Inc. 
© 100ct60; KKl 56901. 

New, No. 5 spray perfume. New, No. 5 
spray cologne. (In Beauty fashion, 
Sept. i960, p. 68-69) Appl. author: 
Norman, Craig & Kummel, Inc. NM: 
substantial additions. © 10Sep60; 
KKl 57965. 
New, no. 5 spray perfiane; new, no. 5 
spray cologne, (in Harper's 
bazaar, Sept. I960, p. 14-15) 
Appl. author: Norman, Craig & 
Kiommel, Inc. © lSep60; KKl 58422. 

No. 5 spray cologne outsells Itself. 
Every woman alive loves Chanel No. 5. 
Spray perfume. (in Beauty fashion, 
Feb. i960, p. 46-47) Appl. author: 
Norman, Craig & Kummel, Inc. 
® 10Peb60j KKI56582. 

The votes are in and the winner by a 
landslide: Chanel No. 5. (in Beauty 
fashion, Aug. i960, p. 46-47) Appl. 
author: Norman, Craig & Kummel, Inc. 
© 10Aug60; KKl 56585. 

When daisies seem like orchids, you're 
ready for Chanel, the most treasured 
name in perfume; No. 5. (in Seven- 
teen, Aug. i960, p. 5) Appl. author: 
Norman, Craig & Kummel, Inc. 
© lAug60; KKI56909. 

When getting there is only half the 
fun, you're ready for Chanel, the 
most treasured name In perfume. 
No. 5. (in Seventeen, June i960, 
p. 9) Appl. author: Norman, Craig 4: 
Kummel, Inc. © lJun60; KK156451. 

When good things come in small paelc- 
ages, you're ready for Chariel, the 
most treasured name in perfume; 
No. 5. Spray, (in Seventeen, Dee. 
i960, p. 6) Appl. auth-r: Norman, 
Craig & Kxamnel, Inc. © lDec60; 
KKl 56905. 
When he calls long distance Just to 
talk, you're ready for Chanel, the 
most treasured name in perfume. 
No. 5. (in Seventeen, Mar. i960, 
p. 5) Appl. author: Norman, Craig & 
Kummel, Inc. © lMar60; KKl 56434. 

When nothing can spoil the picnic, 
you're ready for Chanel, the most 
treasured name in perfume. No. 5. 
(In Seventeen, Apr. 1960) Appl, 
author: Norman, Craig & Kummel, Inc. 
© lApr60; KKI56435. 

When Saturday night is the only-est 
night in the week, you're ready for 
Chanel; No. 5. (in Seventeen, Jan. 
1961, p. 5) Appl. author: Norman, 
Craig & Kummel, Inc. © lJan6l; 
KK158773. 
When you could have written the scene 
yourself, you're ready for Chanel, 
the most treasured name in perfume. 
No. 5. (In Seventeen, May i960) 
Appl. author: Norman, Craig * 
Kummel, Inc. © lMay60; KKl 56428. 



When you could pack for the moon in a 
minute or less, you're ready for 
Chanel; No. 5. (in Seventeen, Feb. 
1961, p. 5) Appl. author: Norman, 
Craig & Kummel, Inc. © lPeb6l; 
KKl 58772. 

When you know he'll grin and wear it, 
you're ready for Chsuiel, the most 
treasured name in perfume; Nr.5. 
(In Seventeen, Nov. I96O, p. 5) 
Appl. author: Norman, Craig & Kum- 
mel, Inc. © lNov60; KKI5691O. 

When you like being handled with care, 
you're ready for Chanel, the most 
treasured name in perfume; No. 5. 
(in Seventeen, Sept. I96O, p. 5) 
Appl. author: Norman, Craig & Kum- 
mel, Inc. © lSep60; KKL 57007 . 

When you practice signing your name 
a brand new way, you're ready for 
Chanel, the most treasured name in 
perfume; No. 5. (In Seventeen, 
July i960, p. 5) Appl. author: 
Norman, Craig & Kummel, Inc. 
© lJul60; KKl 56904. 

When your feet have wings auid your 
heart Just sings, you're ready for 
Chanel, the most treasured name in 
perfume; No. 5. (in Seventeen, 
Oct. i960, p. 5) Appl. author: 
Norman, Craig & Kummel, Inc. 
© 10ct60; KKI56905. 

CHARMS CO. © 

Assorted Charms hard candies. Net 
weight 8 oz. Appl. author: John 
DeRosa. © 26Apr6l; KKI58986. 
Assorted Charms sour balls. Net 
weight 8 oz. Appl. author: John 
DeRooa. © 26Apr6l; KK159764. 
Spiced Charms gum drops. Net weight 
1 lb. Appl. author: John DeRosa. 
© 26Apr6l; KK159765. 

CHEMEX CORP. © 

Coffeemaker; 2-gallon electric urn. 
Your Chemex coffee shop everywhere, 
(in Foreign service Journal, Apr. 
1961, p. 10) Appl. author: Peter 
Schlumbohn. © lApr6l; KKI59189. 
Newsletter no.lB. By Peter Schlumbohm. 

© 10Mar6l; KKI57806. 
Newsletter no. 19. By Peter Schlxjm- 

bohm. © 19Apr6l; KKl 58490. 
Newsletter no. 20. By Peter Schlum- 
bohm. © 27May6l; KKl 59275- 
Our 20th anniversary. By Peter 

Schlumbohm. © 28Mar6l; KKI5831O. 
Our 20th anniversary. 2 gal. Samovar 
& other products. By Peter Schlum- 
bohm. © 10Mar6l; KKI57807. 
2-gal samovar, an 11" x 17 1/2" 
masterpiece of glass with a 3/8" 
glass faucet. Prospectus. Chemex- 
bonded filterpaper & other products. 
By Peter Schlumbohm. © 25May6l; 
KKI59216. 
2 gal. samovar. Prospectus. Chemex- 
Bonded filterpaper & other products. 
By Peter Schlumbohm. © 19Apr6l; 
KKl 58489. 
Vertikettle, a water kettle and tea 
maker for your kitchen, gas or elec- 
tric; a drink mixer, pitcher, bottle 
cooler for the living room. Appl. 
author: Peter Schl\mibohm. © 21Mar6l; 
KKl 57638. 

CHEMIST. 

How to have a profitable home-operated 
business of your own. © J. Harold 
Oliver d.b.a. Chemist; lJan6l; 
KKl 58859. 

CHESEBROUGH-PONDS, INC. © 

Gives you the glow of a girl in love; 
An;;el Touch by Pond's, new liquid 
makeup, (in Glamour, Oct. 196O) 
Appl. author: Norman, Craig & Kummel, 
Inc. © 22Sep60; KKl 57357. 
If this isn't love, it must be Angel 
Touch by Pond's, new liquid makeup. 
Face powder. (In Mademoiselle, May 
1960) Appl. author: Norman, Craig & 
Kummel, Inc. © 29Apr60; KK156574. 



If this isn't love, it must be Angel 
Touch by Ponds, new liquid makeup. 
fRecllning woman holding phone] 
(in Glamour, Apr. 196O) Appl. au- 
thor: Norman, Craig & Kummel, Inc. 
© 22Har60; KKl 57356. 

If this isn't love, it must be Angel 
Touch by Pond's, new liquid makeup. 
[Side of sofa] (in Clamour, Mar. 
i960, p. 21) Appl, author: Ncrman, 
Craig 4 Kummel, Inc. © 22Feb60; 
KKl 57358. 

Young hands have all the fun. They're 
so soft. Angel Skin, the young hand 
lotion by Pond's. (In Seventeen, 
Feb. 1961, p. 13) Appl. author: Nor- 
man, Craig & Kummel, Inc. © lFeb6lj 
KKI58779. 



CHICOPEE MANUFACTURING CORP. 
Chicopee Mills, Inc. 



SEE 



CHICOPEE MILLS, INC. 

Swan Soft fitted crib sheet. Style 
no.301-white/style no.302-pastels. 
(SwEin Soft crib sheets) © Chicopee 
Manufacturing Corp. (in notice: 
Chicopee Mills, Inc.); l6Jan6l (in 
notice: I96O); KKl 57116. 
Swan Soft gauze diapers. Style no. 114. 
© Chicopee Manufacturing Corp. (in 
notice: Chicopee Mills, Inc.); 
l6Jan6l (in notice: I96O); KKI57117. 
Swan Soft pinked edge birdseye dia- 
pers. Style no. 115. Twelve 21x40. 
© Chicopee Manufacturing Corp. (in 
notice: Chicopee Mills, Inc.); 
l6Jan6l (in notice: i960); KKI57119. 
Swan Soft pre -folded birdseye diapers. 
Style no. 122. Six. (Swan Soft pre- 
folded diapers) © Chicopee Manufac- 
turing Corp. (in notice: Chicopee 
Mills, Inc.); l6jan6l (in notice: 
i960); KKl 57118. 
Swan Soft pre-folded gauze diapers. 
Style no. 160. Six. © Chicopee Man- 
ufacturing Corp. (in notice: 
Chicopee Mills, Inc.); l6J2Ln6l (in 
notice: I960); KKl 57 120. 

CHIROPODY SUPPLY HEADQUARTERS, INC. © 
Spring bargain bulletin; don't miss 
these spring specials. Appl. au- 
thor: William M. Scholl. 
© 25Apr6l; KKl 58826. 

CHORE-BOY MANUFACTURING CO. © 

Chore-Boy announces important new 
developments in milking and feeding. 
Roll-O-Measure & other equipment. 
(In Hoard's dairyman, Feb. 10, 1961, 
p. 130) Appl. author: Don E. Golay. 
© 27Jan6l; KKl 57649. 
From udder to milk tank, Chore-Boy is 
the only pipeline milking system 
with all of the features for best 
and fastest milking. (In Hoard's 
dairyman, Apr. 10, 1961, p. 338) 
Appl. author: Don E. Golay. 
© 29Mar6l; KKI58121. 
New Chore -Boy Roll-O-Measure, the 
only practical means of determining 
individual milk production per cow, 
with pipeline milking and cleaning - 
in-place. (In Hoard's dairyB.an, 
Mar. 10, 1961, p.240) Appl. author: 
Don E. Golay. © 28Feb6l; KKl 57455. 
The truth about Herringbone milking 
systems, (in Hoard's dairyman, 
Jan. 10, 1961, p. 19) Appl. author: 
Don E. Golay. © 10Jan6l; KKI56I68. 
CHRISTOPFER, DONALD P. © 

New brake line bleeder invention. 
© ljun6l; KKI59397. 
CHROMIUM CORP. OF AMERICA. © 

Crodon, the chrome plate for plastics. 
Protect finishes, prevent impuri- 
ties. ® 5Jun6l; KK159370. 
CHUN KINO CORP. © 

Jeno's pizza. Net weight I5 3/4 ozs. 

(Canned pizza) © 20Peb6l; KK157334. 
Subgum chop suey dinner; Cantonese 
style. Quick frozen. Net weight 
11 oz. (Frozen subgum chop suey 
dinner) © 15Mar6l; KK157715. 



1961 



CURRENT REGISTRATIONS 



17 



CHURCH & DWIGHT CO., INC. © 

Baking soda belongs In the home, 
(in What's new In home economics, 
Apr. 1961, p. 11-14) © 20Mar6l; 
KK159127- 

CINCINNATI MILLINO MACHINE CO. © 
Elektrojet electrical discharge 
machine . 
Publication no. 
M-2217. Model no.l3-B-42. 

® 10Apr6l; KKl 58206. 
M-2218. Model no. 12-3-41. 

© 10Apr6l; KKl 58203. 
M-2219. Model no.ll-B-42. 

© 10Apr6l; KKl 58207. 
M-2220. Model no.ll-B-21. 

© 10Apr6lj KKl 58199. 
M-2221. Model no.l3-B-21. 

© 10Apr6l; KKI582OI. 
M-2222. Model no.l4-A-21. 

© 10Apr6lj KKl 58200. 
M-2225. Model no.l4-A-51. 

© 10Apr6lj KKl 58204. 
M-2224. Model no.l4-A-4l. 

© 10Apr6lj KKl 58205. 
M-2225. Model no.24-A-4l. 

© 10Apr6lj KKl 58208. 
M-2226. Model no.21-B-4l. 

© lOAprSl; KKl 58211. 
M-2227. Model no.23-B-42. 

© 10Apr6l; KKl 58202. 
M-2228. Model no.24-A-31. 

© 10Apr6l; KKl 58209. 
M-2240. Model 22-B-42. 

© 10Apr6l; KKl 58210. 
Heavy duty vertical milling attachment. 
NM: additions. © 2Mar6l; KKI57609. 

CIPCO CORP. © 

Lemurlan crafts j mosaic -terrazzo 
architectural hardware, (in Hard- 
ware consultant magazine, Feb. I96I) 
© lFeb6li KKl 56617. 

CITY BAKING CO. © 

Rice's Swedish oat meal loaf. ;it's 
the bread under the spread that 
counts. Net wt. 1 lb. © 2Jun6l; 
KKI59429. 

CITY NATIONAL BANK & TRUST CO. OP 

CHICAGfO. © 

Your eyes and ears In Chicago, (in 
Illinois banker, Deo. I96O, p. 17) 
Appl. author: George H. Hartman Co. 
© lDec60; KKl 55862. 

CLAIROL, INC. © 

Big news from Clalrol, the first and 
only self-penetrating gray hair 
color lasts a whole month; seems to 
shine even In the dark. Silk & 
Silver hair color lotion. (In 
American hairdresser, Apr. 196I, 
p. 19-22) Appl. author: Poote, Cone 
& Belding. © 20Mar6lj KKl 58438. 

Does she, or doesn't she? Are mothers 
getting younger or do they Just look 
that way? Miss Clalrol Hair Color 
Bath. [Nursery scene] fin Ebony, 
Dec. i960, p. 129) Appl. authors 
Poote, Cone & Belding. © 17Dec60; 
KKl 56287. 
Does she, or doesn't she? It's no 
secret. Miss Clalrol loves Garry. 
(In Friars testimonial dinner In 
honor of Gariry Moore brochure, 
Apr. 23, 1961) Appl. author: 
Poote, Cone & Belding. © 23Apr6l; 
KKl 58435. 
Does she, or doesn't she? Miss 

Clalrol Hair Color Bath. [infant k 
mother lying on grass] Appl. au- 
thor: Poote, Cone & Belding. 
© 280ot60; KKl 56859. 
Does she, or doesn't she? Miss Clalrol 
Hair Color Bath. [Kitten between 
little boy & woman] Appl. authors 
Poote, Cone & Belding. © l40ct60j 
KKl 56274. 



Does she, or doesn't she? Miss Clalrol 
Hair Color Bath. [Little girl & 
woman smelling daffodil] Appl. au- 
thor: Poote, Cone & Belding. 
© 9Sep60; KKl 56273. 
Does she, or doesn't she? Miss Clalrol 
Hair Color Bath. [Mother & son 
making paper boat] (in Ebony, Apr. 
1961, p. 119) Appl. author: Poote, 
Cone 8e Belding. © l8Mar6l; KKI57815. 

Does she, or doesn't she? Miss Clalrol 
Hair Color Bath. [One eye of little 
girl peeping over shoulder of 
woman] Appl. author: Poote, Cone 
& Belding. © 120ct60; KKI5627I. 

Does she, or doesn't she? Miss Clalrol 
Kalr Color Bath. [St. Marie & 
freckled boy] Appl. author: Poote, 
Cone & Belding. © 260ct60j KKI5627O. 

Does she, or doesn't she? Miss Clalrol 
Hair Color Bath. [Sleeping boy 
against shoulder of woman] Appl. au- 
thor: Poote, Cone & Belding. 
© 27Sep60j KKl 56272. 
Does she, or doesn't she? Miss Clalrol 
Hair Color Bath. [Woman & little 
girl in swimming pool] Appl. authors 
Poote, Cone & Belding. © lNov60; 
KKI56269. 
Does she, or doesn't she? Miss 

Clalrol Hair Color Bath. [Woman & 
little girl on sleigh] (in N. Y. 
Subway Advertising Co.) Appl. 
author: Poote, Cone & Belding. 
© 26jan6l; KKl 56969. 
Does she, or doesn't she? Miss Clalrol 
Hair Color Bath. [Woman «c sleeping 
boy on beach] Appl. authors Poote, 
Cone & Belding. © 19Sep60; KKl 56268. 
Does she, or doesn't she? Miss Clalrol 
Hair Color Bath. [Woman leaning over 
baby in bassinet] Appl. author: 
Poote, Cone & Belding. © 15Mar6lj 
KKl 5781 3. 
Does she, or doesn't she? Miss 
Clalrol Hair Color Bath. [Woman 
reading to little girl] (in Life, 
Feb. 10, 1961 j p. 100) Appl. author: 
Poote, Cone & Belding. © 8Peb6l; 
KKl 56972. 
Does she, or doesn't she? Miss 
Clalrol hair colpr bath. [Woman 
with child behind on sleigh] (in 
McCall's, Jan. 196I, p. 3 of cover) 
Appl. author: Foote, Cone & Belding. 
© 24Deo60; KKI56382. 
Does she, or doesn't shet Now in 
Ebony. Miss Clalrol Hair Color 
Bath. [NurseiTT scene] (in Beauty 
salon, Dec. 1960, p. 4 of cover) 
Appl. authors Poote, Cone & Belding. 
© 15Dec60; KKI56283. 
How to choose the perfect tint formula 
automatically, by Dorothy Bass. 
Miss Clalrol hair color bath color 
dial, (in American hairdresser, 
Jan. 1961, p. 5-6) Appl. author: 
Foote, Cone «e Belding. © 20Dec60j 
KKI56378. 
How to develop special skills in 
bleaching and toning, by Martin 
St. Denis of the Martin St. Denis 
Beauty Salons, (in American hair- 
dresser. Mar. 1961, p. 6-7) Appl. 
author: Poote, Cone & Belding. 
© 20Peb6l; KKl 57811. 
How to get lively, even reds on prob- 
lem hair, by Mr. Jay Levy. (In 
American hairdresser, Feb. I96I, 
p. 6-7) Appl. author: Poote, Cone & 
Belding. © 20Jan6l,- KKI56813. 
How to get rid of gray in darkest 
hair without tinting, by Styles C. 
Adamson. Loving Care, (in Ameri- 
can hairdresser, Apr. 1961, p. 6-7) 
Appl. author: Poote, Cone 4 Belding. 
© 20Mar6l; KKl 58440. 
How to give silvery glamour to gray 
hair with a new once-a-month luxury 
treatment, by Nino Genna. Silk k 
Silver. (In American hairdresser. 
May 1961, p. 6-7) Appl. author: 
Poote, Cone S; Belding. © 20Apr6lj 
KKl 58740. 



How to make luxui?y treatments out of 
regular tint and bleach Jobs. 
Pure white creme developer. (in 
Beauty trade magazine, Apr. 196I, 
p. 24-25) Appl. author: Poote. Cone 
& Belding. © 10Apr6l; KKl 58742. 
How to tint for lovely drab shades, 
without unwanted reds, by 
Mr. Philip R. Edelmayer. 
Miss Clalrol Hair Color Bath & 
other products. (In American hair- 
dresser, June 1961, p. 6-7) Appl. 
author: Poote, Cone & Belding. 
© 20May6l; KKl 59247. 
If I've only one life, let me live it 
as a blond; new Ultra-Blue Lady 
Clalrol hair lightener. (Does she) 
Appl. author: Poote, Cone & Belding. 
© 15Nov60; KKl 56267. 
If I've only one life, let me live it 
as a Clalrol blonde; Ultra-Blue 
Lady Clalrol Cremogenized hair 
lightener. Appl. author: Poote, 
Cone & Belding. © 23Aug60; KKl 56524. 
In our classes, we find the new 
Clalrol films and haircolorlng 
book the most helpful training 
aids produced by any beauty firm, 
says Mr. Ivan C. Dunlap. Endorsed 
by Louise A. Cotter. (in National 
beauty school Journal and beauty 
school management. May 1961, p. 2 of 
cover) Appl. author: Poote, Cone & 
Belding. © lMay6l; KKl 58739. 
In our clinic, when students have their 
choice, they prefer to work with 
Clalrol for its uniformity, ease and 
beautiful results, says Miss Theresa 
Elmo. Endorsed by Gloria Santamauro, 
(in National beauty school and beauty 
school management, Mar. 196I, p. 2 of 
cover) Appl. author: Foote, Cone & 
Belding. © lMar6l; KKl 57812. 
An internationally famous hairdresser 
tells why you should use a special 
shampoo if you color or lighten your 
hair. Enrico Caruso. (in Cleveland 
plain dealer, pictorial magazine, 
Sept. 11, 190O, p. 4) Appl. author: 
Foote, Cone & Belding. © llSep60; 
KKI56386. 
Is it tiTie blondes have more fun? New 
Ultra-Blue Lady Clalrol creme hair 
lightener. [Girl touching scarf 
arovind man's neck] (In Modern ro- 
mances, Jan. 1961, p. 3 of cover) 
Appl. author: Foote, Cone & Belding. 
© 5Dec60j KKI56379. 
Is it true blondes have more fun? 

Ultra-Blue Lady Clalrol Cremogenized 
hair lightener; Instant Whip Lady 
Clalrol creme hair lightener. [Girl 
holding ice skate] (In True confes- 
sions. Mar. 1961, p. 2 of cover) 
Appl. author: Poote, Cone & Belding. 
© 2Peb6l; KK1568l4. 
Leading beauty schools agree: where 
results count, you can count on 
Clalrol. Endorsed by Theresa Elmo 
& 2 others, (in National beauty 
school Journal and beauty school 
management, Apr. 196I, p. 2) Appl. 
author: Foote, Gone & Belding. 
© lApr6l; KKl 58436. 
My hair's gray, now, I love it that 
way. Happy anniversary. Come Alive 
Gray, (in Ladles' home Journal, 
Nov. i960, p. Ill) Appl. author: 
Poote, Cone & Belding. © 270ct60; 
KKl 56372. 
Our students are sold on Clalrol hair- 
coloring . Beauty salon endorsement, 
by Blon E. Smith & Nicholas J. Costa, 
(in National beauty school Journal 
and beauty school management, Jan. 
1961, p. 2 of cover) Appl. author: 
Poote, Cone & Belding. © lJan6l; 
KKl 56384. 
Seems to shine even in the dark. 
Silk & Silver hair color lotion. 
Head of woman, (in The Cincinnati 
pictorial enquirer, Apr. 30, I96I, 
p. 19) Appl. author: Poote, Cone & 
Belding. © 30Apr6l; KK159253. 



18 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



CLAI'^OL, INC. -Con. 

Stop right now and forget everything 
you ever knew about beconlng a 
blonde. Clalrol Creme Toner, (in 
Vogue, Nov. 1, i960, p. 77-79) Appl. 
author: Doyle Dane Bembach, Inc. 
© lNov60; KKl 56530. 
Vltapomte presents the vital look 
in hair fashion, very American '6I. 
(in American hairdresser, Apr. 
1961, p. 63-64) Appl. author: Poote, 
Cone & Beldlng. © 20Mar6l; 
KK158i+?7. 
Vltapolnte presents the vital look In 
hairstyles for I96I. © 15Feb6l; 
KKl 58163. 
Vocation with play. ?ree Clalrol 
halrcolorlng course plus special 
rates on vacation fiin. (in Ameri- 
can hairdresser. May 1961, p. 32-33) 
Appl. author: Poote, Cone & Beldlng. 
© 20Apr6l; KKl 59246. 

CLARK GRAVE VAULT CO. P 

Would you know what to do? (in 
Ladles' home Journal, Mar. 196I, 
p. 138) Appl. author: Ranald S. 
West. © 28Peb6lj KKl 57212. 

CLAY, AMBROSE W. J. ® 

Dater; how to use It. The Dater Is 
a system of coxmtlng days, months, 
and years. © 30Mar6l; KKI58317. 

CLEAR BEAM ANTENNA CORP. © 

Finest quality Indoor TV antenna. 
P-101. © 15Aug60; KKl 56709. 

CLEARASIL DIVISION, RICHARDSON-MERRELL, 
INC. SEE Rlchardson-Merrell, Inc. 
Clearaall Division. 

CLEVELAND COCA-COLA BOTTLING CO. © 
Coca-Cola presents the history of 
bowling, 22. (In The Cleveland 
kegler and sports review, Dec. 28, 
i960, p. 5) Appl. author: Charles M. 
Schloss. © 28Deo60; KKI56068. 
Ooca-Cjla presents the history of 
bowling, 23. (In The Clevelajid 
kegler, Jan. 10, I96I, p. 5) Appl. 
author: Charles M. Schloss. 
© 10Jan6l; KKI56175. 
Coca-Cola presents the history of 
bowling, 24. (In The Cleveland 
Kegler and sports review, Jan. 24, 
196I, p. 5) Appl. author: Charles M. 
Schloss. © 24Jan6lj KK156462. 
Coca-Cola presents the history of 
bowling, 25. (In The Cleveland 
kegler and sports review, Feb. T, 
1961, p. 5) Appl, author: Charles 
M. Schloss. © 7Peb6l; KKI56726. 
Coca-Cola presents the history of 
bowling, 26. (In The Cleveland 
kegler and sports review, Feb. 21, 
1961, p. 5) Appl. author: Charles M. 
Schloss. © 21Peb6lj KKl 57022. 
Coca-Cola presents the history of 
bowling, 27. (In The Cleveland 
kegler and sports review. Mar. 7, 
1951, p. 5) Appl. author: Charles M. 
Schloss. © 7Mar6l; KK157352. 
Coca-Cola presents the history of 
bowling, 28. (In The Cleveland 
kegler and sports review. Mar. 21, 
1961, p. 5) Appl. author: Charles M. 
Schloss. © 21Mar6l; KKl 57669. 
Coca-Cola presents the history of 
bowling, 29. (In The Cleveland 
kegler and sports review, Apr. 4, 
1961, p. 5) Appl. author: Charles 
M. Schloss. © 4Apr6l; KKI58156. 
Coca-Cola presents the history of 
bowling, 30. (In The Cleveland 
kegler and sports review, Apr. 18, 
I96I, p. 5) Appl. author: Charles M. 
Schloss. © l8Apr6l; KKI5836O. 
Coca-Cola presents the history of 
bowling, 31. (In The Cleveland 
kegler and sports review. May 2, 
1961, p. 5) Appl. author: Charles M. 
Schloss. © 2May6l; KKI58662. 



Coca-Cola presents the history of 
bowling, 32. (In The Cleveland 
kegler and sports review. May I6, 
1961, p. 5) Appl. author: Charles 
Schloss. © l6May6l; KK159223. 



M. 



CLEVEXJVND TWIST DRILL CO. © 

Cle -Forge high speed drills. Appl. 
author: W. Emerson Wenger. 
© 6Mar6l; KKl 57229. 
End mills cut faster, clear chips 
better with a minimum of wear. 
Appl. author: W. Einerson Wenger. 
© 6Mar6l; KK157231. 
Reamers are designed for accuracy, 
efficiency, long tool life. Appl. 
author: W. Emerson Wenger. 
© 6Mar6l; KKI 57228. 
You get peak performance only v^(ith 
quality tools. (in Mill & factory, 
Mar. 1961, p. 146) Appl. author: 
W. Bnerson Wenger. © 6Mar6lj 
KKI57967. 

CLEVELAND TWIST DRILL CO. BAY STATE 
TAP & DIE CO. SEE Bay State Tap & 
Die Co, 

CLIMAIENE CO. © 

New bubble action Bowlene. Appl. 
author: Mack H. Sauer. NM: revi- 
sions & additions. © 21Mar6l; 
KKI59105. 
Softo, use with detergent for whiter 
washes. Net wt . 3 lbs. 6 oz. 
Appl. author: Mack H. Sauer. NM: 
revision & additions. © lMay6l; 
KKl 58790. 

CLOP AY CORP. © 

You make more money when you display 
Clopay plastic duplex window shades, 
(in Chain store age, Jan. 1959, 
p.l64) Appl. author: Fairfax, Inc. 
© 2Jan59j KK156447. 

CLOROBEN. SEE Cloroben Chemical Corp. 

CLOROBEN CHEMICAL CORP. © 

Cloroben, the all-in-one waste system 
chemical. One U. S. gallon. Appl. 
author: Milton B. Jacobs. NM: 
"amendment of directions 8e uses." 
© lNov60; KKI56858. 

CLOROX CO. © 

Another Clorox plus. New Clorox 
plastic king size. Bleach. (in 
The Cincinnati post, Apr. 27, I96I, 
p. 36) Appl. author: Honlg-Cooper & 
Harrington. © 27Apr6l; KK159321. 

Clorox spring spruce-up twins; buy 
2 bottles of Clorox, get 2 beauty 
bargains. Bleach. (in 1%(e Dallas 
times herald, Apr. 6, 1961, p.6E) 
Appl. author: Honig-Cooper & 
Harrington. © 6Apr6l; KKI58819. 

Clorox spring spruce-up twins; buy 
2 bottles of Clorox, get 2 glamour 
gifts. At the same time discover 
how handy and helpful it Is to have 
... plastic safety bottles. Bleach. 
(in The Phoenix gazette, Apr. 13, 
1961, p. 44) Appl. author: Honlg- 
Cooper & Harrington. © 13Apr6l; 
KKl 58817. 

Clorox spring spruce-up twins; buy 
2 bottles of Clorox, get 2 glamour 
gifts. At the same time discover 
how handy it is to have two bottles 
of Clorox. Bleach, (in San Fran- 
cisco examiner, Apr. 12, 196I, 
section 2, p. 27) Appl. author: 
Honlg-Cooper & Harrington. 
© 12Apr6l; KKI58818. 

Exclusive with Clorox. Patented de- 
sign, plastic safety bottles. [l 
bottle of Clorox bleach] (in The 
Phoenix gazette, Dec. 1, I96O, p. 50) 
Appl. author: Honlg-Cooper & Har- 
rington. © lDec60; KK157712. 



Exclusive with Clorox. Patented de- 
sign, plastic safety bottles. [3 
bottles of Clorox bleach] (In The 
Phoenix gazette, Jan. 5, 1951, p. 44) 
Appl. author: Honlg-Cooper & Har- 
rington. © 5Jan6l (in notice: 
i960); KKl 57713. 
Free 50-State 0. S. map from Clorox. 
(in Oakland tribune, Oct. 12, i960, 
p. 39) Appl. author: Honlg-Cooper & 
Harrington. © 120c t60; KKI56692. 
Get this free garden trowel from 

Clorox. This handy steel trowel is 
attached to special Clorox gallons 
at your dealer's now. Bleach. 
(In Chicago daily tribune, Apr. 28, 
1961, p. 11, pt.3) Appl. author: 
Honlg-Cooper & Harrington. 
© 28Apr6l; KK159322. 
Get this set of three garden tools 
from Clorox: trowel, fork and 
weeder. Bleach. (in St. Peters- 
burg times, Apr. 20, I96I, p.4-E) 
Appl. author: Honig-Cooper & Heir- 
rington. © 20Apr6l; KK159320. 
It's new. It's plastic. Clorox 
king size. Bleach. (in Col\jmbus 
evening dispatch, Apr. 20, I96I, 
P.13B) Appl. author: Honlg-Cooper 
& Harrington. © 20Apr6l; KK159319. 
New Clorox plastic, king size. More 
bleach, less weight, another Clorox 
plus. (in The Post & times-star, 
Cincinnati, Mar. 30, 196I, p. 24) 
Appl. author: Honlg-Cooper & Har- 
rington. © 30Mar6l; KKI58216. 
New from Clorox, bottles with bounce; 
a Clorox exclusive, plastic safety 
bottles. Bleach, (in The San Diego 
union, Nov. 17, I960, p.a42) Appl. 
author: Honlg-Cooper & Harrington. 
© 17Nov60; KKl 56786. 
New from Clorox, bottles with bounce, 
modern as the bleach inside. (in 
The Hartford times, Feb. 23, 196I, 
p.4o) Appl. author: Honig-Cooper &: 
Harrington. © 23Peb6l; KKI58215. 

New from Clorox; patented design, 
plastic safety bottles. (in The 
Hartford tjjnes. Mar. 9, I96I, p. 19) 
Appl. author: Honlg-Cooper & Har- 
rington. © 9Mar6l (in notice: 
i960); KKI58214. 

New from Clorox, plastic safety 

bottles. (In Columbus evening dis- 
patch, Apr. 6, 1961, p.9B) Appl. 
author: Honlg-Cooper & Harrington. 
© 6Apr6l; KKI59526. 

Prove It your next wash, today's 
Clorox gets out dirt that suda 
leave in. Bleach. (in The Phoenix 
gazette, Feb. 23, 1961, p. 49) 
Appl. author: Honig-Cooper 4 
Harrington. © 23Feb6l; KKI58816. 

Prove It your next wash, todaj^'s 
Clorox gets out dirt that suds 
leave In. (in The San Diego union, 
Mar. 16, 1961, p.b6) Appl. author: 
Honlg-Cooper & Harrington. 
© l6Mar6l; KK158217. 

Spring house cleaning special, save 
Q^ on Clorox. Bleach, (in 
St. Louis post-dispatch, Apr. 13. 
■ 1961, p.4H) Appl. author: Honlg- 
Cooper & Harrington. ® 13Apr6l; 
KKl 5881 5. 

Why Clorox gets your wash cleaner than 
dry bleach, (in Syracuse herald- 
Journal, Nov. 16, i960, p. 26) Appl. 
author: Honig-Cooper & Harrington. 
© 16Nov60; KKl 56787. 

Why scrub collars? Just add Clorox 
to your suds and let your washer 
do the work. Bleach. (In Phoenix 
gazette. May 18, I96I, p. 42) Appl. 
author: Honlg-Cooper & Harrington. 
© l8May6l; KK159323. 
CLYDE-NORMAN CO. © 

Acid-Tester; find these acldnlcks 
before damage. The Acid-Tester 
will assist you in detecting the 
presence of acid In refrigeration 
systems. Appl. author: Eddy Jaunes 
Miller. NM: revisions & additions 
® 8Apr6l; KKl 58123. 



1961 



CURRENT REGISTRATIONS 



19 



COBRA METAL HOSE DIVISION, DK MANUFAC- 
TURING CO. SEE DK Manufacturing Co. 
Cobra Metal Hose Division. 

COCA-COLA CO. ® 

Big refreshment value. Boy Scout. 
Appl. author: McCann-Erlckson, 
Inc. © IJunSl; KKL 59673. 
Big refreshment value. Garden girl. 
Appl. author; McCann-Erlckson, Inc. 
© lMay6lj KKl 58767. 
Big refreshment value; king size Coke, 
airl with bottle & pencil. Appl. 
author: WoCann-Erlckson, Inc. 
© 2Jan6l (in notice: I960); 
KKl 56464. 
Big refreshment value. Sandwiches 
& Coke. Appl. author: MoCann- 
Erlckson, Inc. © lApr6l; 
KKl 587 68. 
King size Coke, big with pretzels. 
Appl. author: McCann-Erlckson, Inc. 
© lPeb6l; KKl 57564. 
The Nelsons say, enjoy that refresh- 
ing new feeling. Appl. author: 
McCann-Erlckson, Inc. © lApr6lj 
KKl 58769. 
Refreshing new feeling. Coke & food. 
Appl. author: McCann-Erlckson, Inc. 
© lMar6l; KKl 57 56 5. 
Refreshing new feeling. Skin 
divers. Appl. author; McCann- 
Erlckson, Inc. © lMay6l; KKl 58766. 
Refreshing new feeling. Valentine 
couple. Appl. author: McCann- 
Erlckson, Inc. © lFeb6l; KKl 57563. 
Refreshing new value. Graduation. 
Appl. author: McCann-Erlckson, Inc. 
© lJun6l; KKl 59674. 
Zing, refreshing new feeling. Ice 
skater. Appl. author: McCemn- 
Erlckson, Inc. © 2Jan6l (in notice: 
i960); KKl 56463. 

COCHRAN (JACQUELINE) INC. © 

Velvetize, there's a dramatic new 
idea in skin care. Flowing Velvet, 
(in New York daily news. May 16, 
1961, p. 42) Appl. author: Kastor 
Kilton Chesley Clifford «e Atherton, 
Inc. © l6Mar6l; KKI58965. 

COPPEE-ETTE FOOD SUPPLY CO. © 

Welcome. Enjoy Instamt 100^ pure 
coffee. Net wt. 2.2 grams. 
© 19May6l; KK159525. 

COLE OP CALIFORNIA, INC. © 

First one In is a gypsy. (In 

McCall's, May 1961, p.l|l) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 20Apr6l; KK159022. 
Go slowly from this page onward. Mad 
Money bikini & 9 other swim suits. 
(In Women's wear dally, Jan. 4, 
1961, section 1, p. 21-29) Appl. 
authot-: Doyle Dane Bernbach, Inc. 
© 4jan6l; KKl 56955- 

6 runaways. Swiir wfffcr. Style no.7076 
and 5 other styles. (In Women's 
wear daily, Apr. 26, 1961, section 
2, p. 9) Appl. author: Doyle Dane 
Bernbach, Inc. © 26Apr6l; 
KK159642. 

Six socko suits doing big beach biz in 
Ist resort reorder reports. (in 
Women's wear dally, Jan. 4, I96I, 
section 2, p. 23) Appl. author: 
Doyle Dane Bernbach, Inc. © 4jan6l; 
KKI56830, 

The triumphs of yoimg Cole. (In 
Women's wear dally, Jan. 25, I96I, 
p.4l) Appl. author; Doyle Dane 
Bernbach, Inc. © 25Jan6lj KKI56807. 

The trixanphs of young Cole. (In 
Women's wear daily, Feb. I5, 1961, 
p. 41) Appl. author: Doyle Dane 
Bernbach, Inc. © 15Peb6l; KKl 57397. 

What's the gleam in summer's eye? 
Swim wear. Sunstroke and 2 other 
styles. (In Vogue, May I96I, p. 91) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 27Apr6l; KK159645. 



COLOATE-PAIMOLIVE CO. © 

Nature created 3 types of skin . . . 
Colgate created Choice, a new 
beauty soap in 3 formulas; con- 
siders your skin type as it 
cleanses. (In Knickerbocker news, 
Albany, May 4, I96I) Appl. author: 
Ted Bates & Co., Inc. © 4May6l; 
KKI59059. 

COLIN HALL CLOTHES, LTD. © 

Instant fashion, mohair in-stock 
service 196I; Petrocelli clothes. 
Appl. author: Will Kaplan Adver- 
tising. © 15Mar6l; KKl 57905. 

COLUMBIA PICTURES CORP. © 

Easy on, easy off Pepe flannel board 
play. 6027. 3 to 10 years. 
Large arena background board and 
30 flannel-backed pushouts. Au- 
thorized ed. Appl. author; Saal- 
fleld Pub. Co. © 13Mar6l; KKI58509. 

Pepe preschool picture puzzles. 
7477. Authorized ed. Appl. au- 
thor: Saalfleld Pub. Co. 
© 3Apr6l; KKI585IO. 

COLUMBIA WAX CO. © 

Concentrate HetraPhene; non-lrrltatlng 
antibacterial surgical soap. 
© 21Apr6l; KKI58665. 

HetraClde concentrate; germicide for 
hospital disinfection. © 21Apr6l; 
KKI59185. 

HetraCol concentrate detergent germi- 
cide for hospital use on floors, 
walls, equipment, glassware. 
© 21Apr6l; ,KK159775. 

HetraDex concentrate germicidal 
floor stripper for removing wax, 
polish and other treatment mate- 
rials from all types of floors. 
© 21Apr6l; KK159492. 

HetraPhyl concentrate detergent 
germicide for hospital use on 
floors, walls, equipment. 
© 21Apr6l; KK159211. 

COLUMBUS AUTO PARTS CO. 

See the big ones with a Capco water- 
glass. © Capco, accepted alterna- 
tive designation of the Columbus 
Auto Parts Co.; 25Sep60; KK156o44. 

COMEAU, OTIS. SEE Blocko Industries. 

COMMONWEALTH EDISON CO. 

The flameless electric kitchen; her 
kitchen will stay clean as new twice 
as long with a flameless electric 
range, (in Chicago Sunday tribtine 
magazine, Jan. I5, I961, p. 44) 
© Commonwealth Edison Co. a.k.a. 
Commonwealth Edison - Public Service 
Co.; 15Jan6l; KKl 57350. 

Little Bill says: Electricity does 
more today, you know, than it did 
many long years ago. (In Chicago 
dally tribune, Feb. l4, 1961, pt.2, 
p. 6) © Commonwealth Edison Co. 
otherwise k.a. Commonwealth Edison - 
Public Service Co.; l4Feb6l; 
KKI5775O. 

Now If effect, another rate reduction 
on electric heating. (In Chicago 
daily news, Dec. 10, I96O, p.l6) 
© Commonwealth Edison Co. a.k.a. 
Commonwealth Edison - Public Service 
Co.; 10Dec60; KK155990. 

COMMONWEALTH EDISON - PUBLIC SERVICE CO. 
SEE Commonwealth Edison Co. 

COMSTOCK FOODS, 'INC. © 

Lemon pie -filling. Net weight 1 lb. 

7 oz. © 25Nbv60; KKI58132. 
Pineapple -coconut pie-filling. Net 

weight 1 lb. 6 oz. © 20Jan6l; 

KKI58131. 
Spiced apple rings in heavy syrup. 

Net weight l4 I/2 oz. © lMar6l; 

KKI58133. 



CONFIDANT RESTORATIONS. © 

To the 25,153 bald men in Bridgeport. 
At the first sign of receding hair 
get a Confidant natural-hairline 
restoration. (In Bridgeport Sunday 
post, Apr. 2, 1961, p. 15) Appl. 
author: Paterson & Simonson, Inc. 
© 2Apr6l; KKl 59097 . 

CONGOLEUM-NAIRN, INC. © 

Don't be checkmated, make the right 
move. Loomweve Rugs & Carpets. (In 
Home furnishings dally, Jan. 6, I961, 
p. 22-23) © 6Jan6l; KKI56659. 

I won't need the town car, I'd rather 
walk on my Loomweve carpet, (in 
House beautiful) © 200ct60; 
KK157480. 

In for larger profits. Loomweve rugs 
and carpets. (in Western floors, 
Jan. 1961, p. 35) © 10Jan6l; 
KKI59497 . 

No matter which way you turn. Loom- 
weve Rugs & Carpets. (in Home fur- 
nishings dally, Dec. 15, i960, p.l9) 
© 15Dec60; KKI56657. 

Profit bound binder. Wlndspun by 
Loomweve, rugs and carpets, {in 
Floor covering weekly, Deo. 12, 
i960, p. 7) ® 12Dec60; KKI56O7O. 

Reversible rugs reflect profits. 
Loomweve Rugs & Carpets. (In Home 
furnishings dally, Dec. 5, I96O, 
p. 31) © 5Dec60; KKI56658. 
Tufted leadership; business builds with 
Loomweve. Rugs & carpet, (in Floor 
covering weekly) © 13Maj?6l; 
KKl 57637. 

Tuft6d leadership. It's a bullish 
market for Loomweve. Loomweve Rugs 
& Carpets, (In Floor covering 
weekly) © 3Apr6l; KKI58127. 

Tufted leadership, Loomweve is a star 
attraction. Loomweve Rugs & Car- 
pets, (in Floor covering weekly, 
Feb. 20, 1961, p. 15) © 20Feb6l; 
KKI57688. 

Tufted leadership. Loomweve Rugs & 
Carpets. (In Home furnishings daily, 
Jan, 23, 1961, p. 27) © 23Jan6l; 
KKI56656. 

Tufted leadership, you can bank on 
Loomweve, Loomweve Rugs & Carpets. 
(In Home furnishings dally, Feb. 27, 
1961, section 2, p. 27) © 27Feb6l; 
KKl 57689. 

We're letting more than the cat out. 
Loomweve Rugs & Carpets. (in Home 
furnishings daily, Jan. I6, 1961, 
p. 68-69) © l6Jan6l; KKI56655. 

CONN CORP, © 

Bright 5OM sound. Appl. author; 
Juhl Advertising Agency. 
© l8Jan6l; KKl 58297. 

Bright 5OM sound. Stay on the bright 
side. For years, band directors 
and big band professionals have 
asked for a bright tone in saxo- 
phones. (Form 273C0-100M) 
© lMar6l; KK158341. 

CONNECTICUT PENCIL CO. © 

Ace Top card scoring all-lead 
pencils. No.l40. Appl. author; 
V. J, Wall, Sec 'y.-Treas. 
© 15Jan6l; KKI5885I. 
All-lead dial pencil for telephone. 
No. 180. Appl. author: V. J, Wall, 
Sec'y.-Treas. © 15Jan6l; 
KKl 58850. 
All-purpose all -lead pencil. N0.I66. 
Appl. author: V. J. Wall, Sec'y.- 
Treas. NM: additions, © 23Feb6l; 
KKl 58852. 
Style-Rite all-lead pencils. No. 122. 
Appl. author: V. J. Wall, Sec'y.- 
Treas. NM: additions. © 3Feb6l; 
KKl 58849. 
CONSOLIDATED FOODS CORP. © 

Cardinal Food Stores vanilla ice 
cream. One half gallon. Appl. 
author: Robert A. Morris, President, 
Ferguson-Lander Box Co. © 21Mar6l; 
KKI593OI. 



20 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



CONTINENTAL BAKING CO., INC. © 

Alfred Hartman, Wonder bread salesman, 
took this pledge: I promise to keep 
the Wonder bread In your grocery 
store wonder-fully fresh. (In Jour- 
nal, Milwaukee, Oct. 18, I960) Appl. 
author: Ted Bates & Co., Inc. 
© I80ct60; KKl 56195. 
Announcing the successor to twist 
tread. Wonder country style bread 
is soft-rolled. (In The Indianapo- 
lis news, Nov. 10, i960, p.l6) Appl. 
author: Ted Bates & Co., Inc. 
© 10Nov60j KKl 56196. 
Baked for real bread lovers. Daffodil 
Farm bread, (in Sunday news. New 
York, Sept. 18, I960, p.l?) Appl. 
author: Ted Bates & Co., Inc. 
© l8Sep60; KKl 56 398. 
Better on the outside, golden-brown, 
tender, flaky crust; Wonder brown 'n 
serve rolls. (in Valley dispatch, 
Warwick, N. Y. , Nov. 16, I960) Appl. 
author: Ted Bates & Co., In-J. 
© l6Nov60; KKl 56: 99. 
Hostess English muffins come to you 
fork-split, (in Times, Hartford, 
Oct. 27, 1960} Appl. author: Ted 
Bates & Co., Inc. © 2T0ct60; 
KKl 56399. 
New way to buy Wonder buns. (In News 
herald, Le Sueur, Minn., May 25, 
i960) Appl. author: Ted Bates & Co., 
Inc. © 25May60,- KK156193. 
New way to buy Wonder rolls. (In 

Times, Raleigh, N. C, May 26, i960) 
Appl. author: Ted Bates & Co., Inc. 
© 26May60; KKl 56 19^. 



CONTINENTAL CHEMICAL CORP. © 
Silver Spray 6 minute car wash. 
Appl, author: Carl C. Wilm. 
© 9Dec60; KKl 57382. 

CONTINENTAL OIL CO. © 

Hottest brand going, Conoco, (in 
The Talon, Dec. i960, p. 18) Appl. 
author: Benton & Bowles, Inc. 
© lDec60; KK157'^68, 

Put a free turkey on your Thanksgiv- 
ing table. Conoco, (in Montana 
standard, Nov. 15, 19o0, p. 9) 
Appl. author: Benton & Bowles, Inc. 
© 15Nov60j KK157'J67. 

Win a new I96I Ford Falcon. Conoco. 
(In Montana standard, Nov. 1, I96O, 
p. 7) Appl. author: Benton & Bowles, 
Inc. © lNov60; KK157'^73. 

CONVEYOR DIVISION, AMERICAN MONORAIL CO. 
SEE American Monorail Co. Conveyor 
Division. 

COOK ENTERPRISES, INC. © 

It's par for ainy course. Cook Comet, 
self-propelled electric golf caddy. 
Appl. author: R. J. Burke Advertis- 
ing, Inc. © 25Peb6l; KK157855. 
Tired of luggin'? Take it easy. 
Comet self-propelled electric 
golf caddy, (in Professional 
golfer, Apr. I96I, p. 6) Appl. au- 
thor: R. J. Burke Advertising, Inc. 
© lApr6l; KKl 58588. 

COOKE, BETTY TRAVIS. 

Chlcken-a-go. Pan-fried flavor. 

© Betty Travis Cooke & James Travis; 
14-Nov60; KKI56O27. 



COPAKEN, RICHARD DANIEL. 
Gardes. 



SEE Avsint 



CORNELI SEED CO. © 

Grow in sales, grow in profits, with 
the man on the grow. The Cornell 
Seed Compt.ny proudly announces a new 
dynamic advertising -merchandising 
campaign. © ISDecbO; KK157703. 

He knows his beans, the man on the 
grow, you'll meet him soon. 
© lDec60; KK157702. 



Hotter than pepper, the man on the 

grow. ® 25Nov60; KK157701. 
You'll grin from ear to ear when you 
meet the man on the grow. 
© 17Nov60; KKl 57700. 

CORONADO FOOD CO. © 

Hajle Baba, Armenian style meat pie. 
La Ma Joon. 2 full pies. Net wt. 
8 ozs. Appl. author: Ben Mayer. 
© 5Jun6l; KK159602. 

COSMETIQUES BIOTHERM. © 

Beauty from the living waters of the 
earth. Appl. author: Kastor Hilton 
Chesley Clifford 8e Atherton, Inc. 
© 9Mar6l; KK157797. 
One holds a beauty secret 2000 years 
old. Which? (In Harper's bazaar, 
Jan. 1961, p. 140-141) Appl. author: 
Kastor Hilton Chesley Clifford & 
Atherton, Inc. © lJan6l; KKI563IO. 

COTTON FIBER PAPER MANUFACTURERS. © 
Better cotton fiber papers. Two 

guides to better paper buying. (In 
Advertising requirements, Sept. 
1959, p. 115) Appl. author: J. M. 
Mathes, Inc. © 20Aug59; KKl 57134. 

COULTEP, DORIS M. 

How to carve A. SEE Crowe, Amanda M. 

CRANE 8e CO., INC. © 

Honor on Crane's; accept this award. 
Sister Theresa, on behalf of your 
mission school ... Cordially, Thorn- 
ton D. Hamilton. White bond paper, 
senate size, (in The New Yorker, 
Dec. 3, i960, p. 129) © lDec60; 
KKl 56149. 

CRAWLEY (JOHN L.) & CO., INC. © 

Fascinating, inspiring true stories: 
Lives of saints, one of the greatest 
books of our times. (in Our Sunday 
visitor, Jan. I5, 1961, p. 16) Appl. 
author: Bernadette Sullivan. NM: 
additions. © 15Jan6l (in notice: 
i960); KKl 57144. 
Lives of saints. (in The Tidings, 
Mar. 24, 1961) Appl. author: 
Bernadette Sullivan. © 24Mar6l; 
KKl 58306. 
The Way of the Cross, (in Our Sunday 
visitor, Feb. 12, I961, p.l6) Appl. 
author: Bernadette Sullivan. NM: 
revisions. © 12Feb6l; KKI56876. 

CREOLE DELICACIES CO., INC. © 
Delicious holiday foods from New 
Orleans. Appl. author: Jennie S, 
LeBlanc. © 150ct60; KKI59092. 

CRESCENT SPORTSWEAR, INC. © 

The original Heart -Throb Jacket. 

© lMar6l; KKI5788O. 
The original heart-throb jacket. 
© 9Mar6l; KKl 57704. 

CRESTLINE DIVISION, CAL-DAK CO. SEE 
Cal-Dak Co. Crestline Division. 

CRISWELL BAKING CO., INC. © 

Oven Queen Industrial birthday cake. 
Oven Queen Bakeries. Net wt . 13 oz. 
© 12Jan6l; KKI56203. 

CRITERION RECORDS. © 

Tamure, tamure. The Punaauia Sere- 
naders. TT-I900. Cover photo: 
Gaston Oullbert. © 2Decb0; KKl 57727. 
We sing the mass. (Hi-Fi, CR-700) 
Appl. author: Joseph Rottura. 
© 310ct60; KKI56828. 
:rOCKER-ANOLO national bank, SAN FRAN- 
CISCO. 

A bank can't build a farm, but it 
can sure help, (in The Bakers- 
field Callfomlan, Apr. 24, 196I, 
p. 40) Appl. author: J. Walter 
Thompson Co. ® Crocker-Anglo 
National Bank; 24Apr6l; KK158836. 



Crocker-Anglo Bank annovinces Instant 
interest, (in San Francisco ex- 
aminer. Mar. 23, 1961, p. 17) Appl, 
author: J. Walter Thompson Co, 
© Crocker-Anglo National Bank; 
23Mar6l; KKI5B026, 
A Crocker-Anglo checking account 
means more time for hobbies, (in 
San Francisco news-call bulletin, 
Oct. 24, i960, p. 4) Appl. author: 
J. Walter Thompson Co. © Crocker- 
Anglo National Bank; 240ct60; 
KKl 56218. 
Here ' s how we manage four vacations 
every month. (in Oakland tribune. 
Mar. 27, 1961, p. 30) Appl. au- 
thor: J. Walter Thompson Co, 
© Crocker-Anglo National Bank; 
27Mar6l; KKI58065, 
Q?helr very own home away from home, 
you can have one, too. Signed: 
Kingman. (In Oakland tribune, 
Feb. 27, 1961, p. 31+) Appl. author: 
J. Walter Thompson Co. © Crocker- 
Anglo National Bank; 27Feb6l; 

You'd love to see Europe our way. 
(in San Francisco news-call 
bulletin, Apr. 24, 196I, p. 2) 
Appl. author: J. Walter Thompson 
Co. © Crocker-Anglo National Btink; 
24Apr6l; KKl 58837. 

croisant, eim:r e. © 

Always use your Tini-Trip ma^ klip 
to aid you in driving safely and 
surely by . . . pin-pointing your 
location on your map. © 20May6l; 
KK159462. 

Enclosed Is a complimentary Tru-Trip 
map klip. © 20May6l; KK159464. 

Tourists, motorists, rallyists ... 

all on time, on course, of course, 

30 simple with Tru-Trlp map klip. 

© 20May6l; KK159463. 
Tru-Trip map klip. © 24May6l; 

KKI59465. 

CROSS-OUT ADVERTISING CO., INC. © 

Anti-frost, both Speedway 79 gasolines 
contain anti-frost to protect your 
oar against old man winter. Play 
Cross -Out game no. 12. (In The De- 
troit news TV magazine) NM: changes 
in pictorial & textual matter. 
© 3Dec60; KKI5685I. 

Come in for your free card. Acme 
Nu-Way Markets. Here's your 1st 
Cross-Out game. (In Buffalo evening 
news, Jan. 5, I96I, p. 15) NM: 
changes & additions, © 5Jan6l; 
KKI56852, 

Game no, 2. Exciting new picture gcune 
with prizes totaling $100,000.00, 
Speedway 79. (In The Detroit news 
TV magazine) NM: changes in picto- 
rial & textual matter, © 24Sep60; 
KKI56849. 

Play Acme Nu-Way Cross -Out for cash. 
Game no.l. NM: changes & additions. 
© 2Jan6l; KKl 56899. 

Play Cross-Out on the following pages. 
Then, stop at your Speedway 79 sta- 
tion and check out your car for win- 
ter with winter driving protection. 
Now, play game no. 4. (In The De- 
"troit news TV magazine) NM: changes 
in pictorial & textual matter. 
© 80ct60; KKI56850. 

Play Safeway Cross-Out for cash. Play 
this card against game no. 4 only. 
NM: changes & additions. ® 9Jan6l; 
KKI56821. 

CROSSROADS OF AMERICA GROUP. © 

Rapid discount computor. © 9Jan6l 
(in notice: i960); KKl 58854. 

CROTON WATCH CO. © 

Gift for all the girls you are, 
Colorama VI. (In Seventeen, May 
1961, p. 2) Appl. author: L. C. 
Gvunbinner Advertising Agency. 
© lMay6l; KKI58673. 



1961 



CURRENT REGISTRATIONS 



21 



Gift for the six women In your wife, 
Colorama VI. (In New Yorker, 
Apr. 29, 1961, p. 69) Appl. author: 
L. C. Gumblnner Advertising Agency. 
© 27Apr6l; KKl 58675. 

Haul In customers you never even saw 
before with Croton's summer water- 
proof watch offer. (in Jewelers' 
circular-keystone. May I96I, 
p. 28-30) Appl. author: L. C. Oum- 
blnner Advertising Agency. 
© lMay6l; KK159172. 

It's a Croton, It has Incabloc, it 
costs you Just $9.95- Who else 
but Croton gives you such quality, 
(in Jewelers' clrculatr-keystone. 
May 1961, p. 10-11) Appl. author: 
L. C. Gumblnner Advertising Agency. 
© lMay6l; KK159173. 

The one watch that tells time and 
depth, Croton Depthomatlc with the 
red line of safety for sklndlvers. 
(in Skin diver, Apr. 196I, p.4l) 
Appl. author: L. C. Gumblnner Ad- 
vertising Agency. © 25Mar6l; 
KKI5BIO7 . 

Who else but Croton gives you quality 
self -winds with all these features- 
to sell at $39.95. Tempest; Tempt- 
ress, (in Jewelers' circular-key- 
stone, Apr. 1961, p. 24-26) Appl. 
author: L. C. Gumblnner Advertising 
Agency. © lApr6lj KKI5833I. 

Women are going crazy about the great- 
est fashion watch of the decade. 
Colorama VI. (in Jewelers' circular- 
keystone, Mar. 1961, p. 47) Appl. 
author: L. C. Giwiblnner Advertising 
Agency. © lMar6l; KIQ 57664. 

CROWE, AMANDA M. 

How to carve A. Crowe designs. 

© Amanda M. Crowe & Doris M. Coul- 
ter; 29Feb60; KK157'^75. 

CROWN ZELLERBACH CORP. © 

Available now, level/smooth Surfa 

gloss. © lPeb6l; KK159123. 
Brussels sprouts; no. 1146 stock 
vignette. Glosseal. © 29Dec60; 
KKl 58975. 
Crinkle cut potatoes; no. 370 stock 
vignette. Glosseal. © 12Apr6l; 
KKl 58977 . 
4 fillet portions; no. 486 stock 
vignette. Glosseal. © 7Mar6l; 
KKl 58978. 
French fried potatoes; no. 302 stock 
vignette. Glosseal. © 9Jan6l; 
KKl 58976 . 
Hash brown potatoes; no. 950 stock 
vignette, Glosseal. © 10Nov60; 
KKl 56188. 
Mixed vegetables; no. 1135 stock 
vignette. Glosseal. © 10Nov60; 
KKI56189. 
Mustard greens; no.lll4 stock vignette. 

Glosseal. © 15Dec60; KKI56187. 
Stripped kale; no.ll4l stock vignette, 

Glosseal. © 10Nov60; KKI56190. 
Zee aqua napkins. Tulip design. 80 
napkins. (Zee napkins) © 10Nov60; 
KKI57087 . 
Zee 80 napkins, aqua. Swirl design. 

(Zee napkins) © 10Nov60; KKI57086. 
Zee giant roll towels, pink. Tulip 
design. 225 towels, 11 x 7 l/2 in. 
© 10Nov60; KKl 57089. 
Zee pink towels with wet strength. 
Swirl design. 225 towels, 11 x 
7 1/2 In. (Zee giant roll towels) 
© 10Nov60; KKI57088. 
Zee toilet tissue, pink. Swirl de- 
sign. 4 rolls, each roll 65O 
sheets, (Zee 4-roll toilet tissue^ 
© ION0V6O; KKl 57090. 
Zee toilet tissue, white. Tulip de- 
sign. 4 rolls, each roll 650 
sheets. (Zee 4-roll toilet tissue) 
© 10Nov60; KKl 57091. 
Zee yellow Family Fun Pac; economy 
pac. 200 napkins. © Crown Zeller- 
bach; 250ct60; KKl56o6o. 



CUDAHY (PATRICK) INC. © 

Aak for Patrick Cudahy canned ham. 
(In The Mllv;aukee Journal, Dec. 22, 
i960, p. 4) © 22Dec60; KK156C77. 
Ask for Patrick CudaLhy delicatessen 
meats. (in The Milwaukee Journal, 
Oct. 20, i960, p. 6) © 200ct60; 
KKl 56075. 
Ask for Patrick Cudaihy famous bacon 
in convenient flip top packages. 
(in The Milwaukee Journal, Dec. 1, 
i960, p. 14) © lDec60; KK156074. 

Ask for Patrick Cudahy pure pork 
sausage now in convenient flip top 
packages, (in The Milwaukee Journal, 
Sept. 15, i960, p. 28) © 15Sep60; 
K3Q 56072. 

Ask for Patrick Cudahy weiners in con- 
venient flip top packages, (in The 
Milwaukee Journal, Nov. 3, 196O, 
p. 4) © 3Nov6C; KKl 56073. 

You're sure they're good, they're 
from the home of sweet apple-wood. 
Sliced bacon; wieners, (in The 
Milwaukee Journal, Apr. 5, 1961, 
p. 4) © 6Apr6l; KKI583OI. 

CURTIN (W. H, ) & CO. © 

Leonardo da Vinci, 1452-1519. Labora- 
tory apparatus, furniture & chemi- 
cals, Appl, author: Stanley S. Shaw, 
© 3Jan6l; KKI566OI, 



CURTIS, JEAN, © 

Magic pet servette, 
KKl 58600, 



2Apr6l ; 



CURTIS, PAUL W. © 

No myth, this pot of gold. Southwest 
Motor Club. © 120ct60; KKl 58747. 



D 



DCA. SEE Dental Corp. of America. 

D.E.P. ENTERPRISES. © 

Now, mat cutting made easy with the 
new pro-mat cutting guide. Appl. 
author: Gordon B. Peterson. 
© 20Apr6l; KK1584o6. 

DK MANUFACTURING CO. COBRA METAL HOSE 
DIVISION. © 

For gas, oil & water lines. Cobra 
flexible metal connectors. Model 
K-lOO & other connectors. Appl. 
author: Hanson & Stevens, Inc. 
© 28Mar6l; KKl 57998. 

D.Q.N.D. CO. SEE Dairy Qjieen National 
Development Co, 

D. R. SEE Dayton Rubber Co, 

DAIRY QUEEN NATIONAL DEVELOPMENT CO. © 

Banana split. Appl, author: Paul D, 
Graning. © 10Jan59; KKL 57258. 

Banana aundae; king size, regular, 
small. Appl. author: Paul D. 
Qranlng, © 10Jan59; KKl 57280. 

Black Haglc sundae; chocolate 'n 
angel cake. Appl. author: Paul D. 
Oranlng. © 10Jan59; KK157284. 

Blizzard, so thick you need a spoon. 
Appl. author: Paul D. Graning. 
© 10Jan59; KKL 57 269, 

Butter pecan sundae; king size, regu- 
lar, small, Appl, author: Paul D, 
Oranlng. © 10Jan59; KK157273. 

Butterscotch sundae. Hoppin ' good. 
(Item no. 59-457) Appl. author: Paul 
D. Graning. © 10Jan59j KKl 57306. 

Butterscotch sundae; king size, regu- 
lar, small, Appl, author: Paul D, 
Graning, © 10Jan59; KKI5726I. 

Cherry Prom, Appl. author: Paul D. 
Qranlng, © 10Jan59; KKL 57255. 

Cherry sundae; king size, regular, 
saall. Appl. author: Paul D. 
oreinlng, © 10Jan59j KKL 57276, 



Chocolate sundae, banana split. 

Appl. author: Paul D, Graning. 

© 15Jan60; KKl 57281, 
Chocolate sundae, banana split and 

malt, Appl. author: Paul D. 

Graning, © 15Jan59; KKl 57287. 
Chocolate sundae; king size, regular, 

small. Appl. author: Paul D. 

Graning. © 10Jan59; KKl 57274. 
Chocolate sundae, rich and flavorsome. 

Appl. author: Paul D. Graning. 

© 10Jan59; KKl 57302. 
Coconut isle sundae; king size, regu- 
lar, small. Appl. author: Paul D. 

Graning. © 10Jan59; KKl 57271. 
Cones. Appl. author: Paul D. Graning. 

© 10Jan59j KKI57283. 
C\irly Top cones. Appl. author: Paul 

D. Graning. © 10Jan59; KKl 57257. 
Curly top cones, chocolate coated 
Dairy Queen in an old fashioned cake 
cone. Appl. author: Paul D. Qranlng. 
© 10Jan59; KKl 57291. 
D.Q. sandwiches. Appl. author: Paul 

D. Graning. © 10Jan59; KKl 57267. 
D. Q. sandwiches. Dairy Queen between 
two crispy chocolate wafers. 
Appl. author: Paul D. Graning. 
© 10Jan59; KKl 57292. 
Dairy Queen. Lily big drink container.. 

No. 195. © iaiar59; KKI57878. 
Dairy Queen with that country fresh 

flavor. Appl. author: Paul D. 

Graning. © 10Jan59; KKl 57289. 
Delicious, hot fudge. (Item no. 

59-135) Appl. author: Paul D. 

Graning. © 10Jan59; KK157308. 
Dllly Bars. Appl. author: Paul D. 

Oranlng. © 10Jan59; KKl 57299. 
Dllly Bars, chocolate coated Dairy 

Queen on a stick. Appl. author: 

Paul D. Graning. © 10Jan59; 

KKl 57294. 
Dipped cones; chocolate, butterscotch. 

Appl, author: Paul D, Graning, 

© 10Jan59; KKl 57275- 
English toffee sundae; king size, 

regular, small. Appl. author: Paul 

D, Graning, © 10Jan59; KKl 57 256, 
Enjoy a rich, creamy smooth hot fudge 

sundae. Appl. author: Paul D. 

Graning. © 10Jan59; KKl 57301. 
Floats; Dairy Queen and soda. Appl. 

author: Paul D. Graning. 

© 10Jan59; KK157259. 
For a special treat, serve Dairy Queen 
banana splits at home, Appl, author: 
Paul D. Oranlng. © 10Jan60; KKl 57296. 
For an all family favorite, serve Dairy 
Queen malts or shakes at home. Appl. 
author: Paul D. Graning. © 10Jan60; 
KKl 57295. 
Freeze; Dairy Queen and soda. Appl. 

author: Paul D. Graning. © 10Jan59; 

KKI57266 . 
Girl's headband. Appl. author: Paul 

D. Graning. © 15Jan59; KKI57285. 
Heavy Home-Pak. Appl. author: Paul D. 

Graning. © lPeb59; KKL 57286. 
Hey, kids. Join the Dllly Club; get 

this color-fast cotton T-shirt. 

(Dllly Club T-shirt coupon) Appl. 

author: Paul D. Graning. 

© 15Jan59j KK157253. 
Home-Pak; 1/2 gal,, qts., pints. 

Appl. author: Paul D. Gremlng. 

© 10Jan59; KKI57278. 
Home-pak, weighs more, worth more. 

Appl. author: Paul D. Graning. 

© 10Jan59; KKl 57293. 
Hot fudge sundae; king size, regular, 

small. Appl. author: Paul D. 

Graning. © 10Jan59; KK157272. 
How to play the Plckln' gaune. Appl. 

author: Paul D. Graning. © lMar57; 

KKL 57251 . 
Jack and Jill sundae; chocolate 'n 

marshmallow. Appl. author: Paul D. 

Graning, © 10Jan59; KK157279. 
Jack and Jill sundae, creamy chocolate 

and smooth marshmallow, Appl. au- 
thor: Paul D. Graning. © lCJan59; 

KKl 57303. 



22 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



DAIRY QUEFN NATIONAL DEVELOPMENT CO. -Con. 
Kids love 'em; Curly Top cone, choco- 
late coated Dairy Queen In a crunchy 
cake cone. Appl. author: Paul D. 
Oranlng. © 10Jan59; KK157504. 
Malts and shakes; chocolate, vanilla, 
strawberry, pineapple, cherry, 
butterscotch. Appl. author: Paul 
D. Oranlng. © 10Jan59; KK157282. 
Malts and shakes. (Item no.59-13't-) 
Appl. author: Paul D. Granlng. 
© 10Jan59; KK157309. 
New, delicious, refreshing DQ Jet. 
Appl. author: Paul D. Oranlng. 
© 10Jan60; KKl 57252. 
Over 5,000 Dali^r Queen stores serving 
The Cone with the Curl on Top, with 
that country fresh flavor. Choco- 
late sundae & other dairy foods. 
Appl. author: Paul D. Granlng. 
© 15Feb59; KK157250. 
Parade of Shakes. Appl. author: Paul 

D. Granlng. © 10Jan60j KKL 57248. 
Party book. Games for every party 
occasion. Invitations, place mark- 
ers ... favors, menus. Appl. au- 
thor: Paul D. Granlng. © lJun60; 
KKl 57754. 
Peach sundae; king size, regular, 
small. Appl. author: Paul D. 
Oranlng. © 10Jan59; KKL 57277. 
Pineapple, a tropical treat. (Item 
no. 59-157) Appl. author: Paul D. 
Granlng. © 10Jan59; KK157507. 
Pineapple sundae; king size, regular, 
small. Appl. author: Paul D. 
Oranlng. © 10Jan59j KK157288. 
Pints, quarts, 1/2 gallons, take some 
home. (Item no. 59-155) Appl. au- 
thor: Paul D. Granlng. © 10Jan59; 
KKl 575 10. 
Plantation fresh pineapple sundae. 
Appl, author: Paul D. Oranlrsg. 
© 10Jan59; KKl 57500. 
Raspberry sundae; king size, regular, 
small. Appl. author: Paul D. 
Granlng. © 10Jan59; KKl 57265. 
Sodas, all flavors with Dairy Queen. 
Appl. author: Paul D. Granlng. 
© 10Jan59; KKl 57 26 4. 
Strawberry shortcake. Appl. author: 
Paul D. Oranlng. © 10Jan59; 
KKl 57270. 
Strawberry sundae; king size, regular, 
small. Appl, author: Paul D, 
Oranlng, © 10Jan59i KKl 57265. 
Sundae times. Gentlemen: We are happy 
to announce that for the first time 
In the history of Dairy Queen, paid 
advertising will be accepted in the 
Sundae times. Appl. author: Paul D. 
Granlng. © 270ct60; KK157755. 
Surprise the family with delicious 
Dairy Queen sundaes at home. Appl. 
author: Paul D. Oranlng, © 10Jan60: 
KKl 57290, 
Take home a Jar of your favorite top- 
ping; Dairy Queen Take Home Topping. 
Appl. author: Paul D. Oranlng. 
© 10Jan59; KKl 57262. 
Take some home, new Super S\mdae pint 
in re -usable plastic container. 
Serves 5 or 4. Royal Treat. Appl. 
author: Paul D. Oreining. 
© 10Jan60; KKI57247. 
That lean look, it's the style. You 
get more lean of the milk in Dairy 
Queen. Appl, author: Paul D. Orsui- 
ing, © 15Jan57; KKl 57249. 
Use this valuable coupon, get this 
handsome Dairy Queen mechanical 
pencil with miniature Dairy Queen 
cone on top. (Mechanical pencil 
coupon) Appl. author: Paul D. 
Oranlng. © 15Jan59; KK157254. 
Whipped cream, 5/^ extra; nuts, 5/ 
extra. Appl. author: Paul D. 
Oranlng. © 10Jan59; KKL 57260, 
Wild moimtain blackberry sundae; king 
size, regular, small, Appl. author: 
Paul D. Oranlng. © 10Jan59; 
KKI57268. 



You'll love Dairy Queen's rich, thick 

malts - shakes, (Malts & shakes) 

(item no, 59-455) Appl, author: Paul 

D. Oranlng, © 10Jan59; KKl 57505. 

DAIRYPAK BUTLER, INC. © 

Clover Cream sweet cream. Wis. 

grade AA butter. Terr. des. 1045. 
One pound net weight. © 51Mar6l; 
KKl 58797. 
DalryLane sweet cream butter, Terr, 
des, 1059. One pound net. 
© 10Dec60; KKl 56566. 
Dutch Mill Ice cream. Vanilla; 
vanilla-chocolate. Terr. des. 
1042. One half gallon liquid. 
© 20Har6l; KKl 58746. 
Keller's unsalted butter, Terr, 
dea, 1044. Half pound net. 
© 25Dec60; KKI56067. 
Shaver's Ice cream; butter brickie. 
Terr. des. 1029 SD. Half gallon 
liquid. © l6Jan6l; KKl 57548. 

A treat for every occasion, fit for a 
king, dellghtful-refreshlng-dell- 
cions. Des. 1045. One half gallon 
liquid. © 15Feb6l; KK157528. 

DALTON (EDWARD) CO. DIVISION, MEAD 
JOHNSON & CO. SEE Mead Johnson & 
Co. EdwELTd Dalton Division. 

DANA PERFUMES CORP. © 

Tabu, the forbidden fragrance. Per- 
fume, (in The New Yorker, Jem. 21, 
1961, p. 21) Appl. author: Irving 
Serwer Advertising Agency. 
© 19Jan6l; KKl 57877- 

DANBY FARM. 

Dangerous Dan 51568, full brother to 
Curtlss' Frisco Pete, (in The 
Western horsemam. May I96I, p. 144) 
© Danby Farm solely owned by Daniel 
& Beatrice Langfeld; lMay6l; 
KKI59445. 
Shetland ponies of distinction. 
Patton L, 22400, (in The Western 
horseman, Deo. i960, p. 91) ©Danby 
Farm solely owned by Daniel Langfeld 
& Beatrice Langfeld; 25Nov60; 
KKi56c80 

DANIEL (JACK) DISTILLERY. 

Break time at Jack Daniel's often 
means a round of stories by our old 
hands who can remember Mr. Jack 
himself, (in Newsweek, May 29, 
1961, p. 51) Appl. author: William 
Weston, O Jaok Daniel Distillery, 
Lem Motlow, Prop., Inc.; 29May6l; 
KKI59754. 
The chief sawyer at Jack Daniel's 
starts the hard maple on its way 
to gentling our old-time Tennessee 
slppln' whiskey, (in Time, May 19, 
1961, p. 59) Appl, author: William 
Weston, © Jack Daniel Distillery, 
Lem Motlow, Prop., Inc.; 19Ma3r6l; 
KKI59768. 
Jack DEiniel ' s severest critic is our 
whiskey taster who maikes sure oizr 
whiskey is gentled to the proper 
slppln' smoothness. Old no. 7. (in 
Honol\ilu star bulletin, Nov. 24, 
i960, p,40) Appl, author: William 
Weston, © Jack Daniel Distillery, 
Lem Motlow, Prop., Inc.; 24Nov60; 
KKl 56512. 
Our chart says we don't produce much 
whiskey, but each additional barrel 
we mark here means we are making a 
bit more Tennessee whiskey. Old 
no. 7. (in Birmingham post herald, 
Nov. 7, i960, p. 9) Appl. author: 
William Weston. © Jack Daniel 
Distillery, Lem Motlow, Prop., Inc.; 
7Nov60; KKl 56516. 
Rick burning at Jack Daniel's is one 
of the painstaking steps that go 
Into the making of our old-fash- 
ioned slppln' whiskey; Old no, 7. 
(In San Jose mercury, Sept. 26, 



i960, p,15) Appl. author: William 
Weston. © Jack Daniel Distillery, 
Lem Motlow, Prop,, Inc.; 26Sep60; 
KKl 585 57. 

Ricks of hard maple are still burned 
. . . for charcoal to smooth out Jack 
Daniel's Tennessee slppln' whiskey, 
(In U. S. News & world report. May 
15, 1961, p. 8) Appl. author: Wil- 
liam Weston. O Jack Daniel Distil- 
lery, Lem Motlow, Prop., Inc.; 
15May6l; KK159750. 

A tired duck finds a quiet home 

abounding with cool limestone water 
£ind fine grains In Jack Daniel ' s 
Hollow; Old no. 7. (in Los Angeles 
times, Nov. 1, i960, pt.4, p. 5) 
Appl. author: William Weston, 
© Jack Daniel Distillery, Lem Mot- 
low, Prop,, Inc.; lNov60; KK157258. 

We'd rather ask your patience than 
lose your respect for Jack Daniel's 
whiskey; Old no. 7. (in Arizona 
beverage Journal, Nov. i960, p. 107) 
Appl. author: William Weston. 
© Jack Daniel Distillery, Lem Mot- 
low, Prop., Inc.; lNov60; KKL 57255. 

DANSKIN, INC. © 

Jr. Miss Slim Llms, sheer nylon 

stoeklnes. Appl. author: Ben Harvey 
Lipson." © 7Mar6l; KK157499. 
Tights; full-fashioned, 100^ Dansoft 
stretch nylon. Appl. authors Ben 
Harvey Llpson. © l6Dec60; KKI56282. 

DARYL PRODUCTS CORP. © 

Alxuninum sliding glass door and screen 
assembly and installation Instruc- 
tions. © 5Apr6l; KKl 58865. 
Daryl Products presents the space + 
system. Storage cabinets, 
© 15Mar6l; KKl 58728. 
Reminder: you do not owe us any 
money, we wish you did. Bath 
enclosures; sliding glass doors. 
© 20Mar6l; KKl 58727. 
Welcome to the wonderful world of 
Inslde-out. Aluminum sliding glass 
doors. © lMar6l; KKl 58726. 

DAY-BRITE LIGHTING, INC. © 

Fluorescent nlte lights, recessed 
louvered units for one P4T5/CW lamp. 
Section 50, sheet 55. Original 
Issue date, Jan. 1961. © 50Jan6l; 
KKI56924. 
The tranqulllte, hospital bed lights 
for two F20T12 or F40T12/RS lamps. 
Section 40, sheet 8. Original Issue 
date, Jan. 196I. © 50Jan61; 
KKI56926 . 
Utility units, two-lamp units for 
F20T12 and F40T12/RS lamps. Sec- 
tion 40, sheet 9. Original Issue 
date, Jan. 196I. © 50Jan6l; 
KKI56925. 

DAYTON RUBBER CO. © 

Multi-Mile, a really complete line of 
tires and' every one a profit builder. 
Custom Mark I & 10 other tjrpes. (in 
• Automotive chain store, Feb. 1959, 
p. 45) © lFeb59; KKI56707. 

DECADE INSTRUMENT CO. © 

Decalator, model 5OO; ci^ystal signal 
generator. © 20Mar6l; KKI5816O. 

DECKER, DAROLD. © 

Color surprise for I962, wedding 
bells, in beautiful, sparkling- 
bright rose-lavender. Seeds for 
better flowers, by Darold Decker. 
(In Seed trade b\iyers guide, I96I, 
p. 145) © lPeb6l; KKl 56945. 

DEE (PHYLLIS) INC, © 

An evening with lace, Jordan Marsh, 
Florida flair fashions. (In The 
Miami herald, Dec. 21, 1960) 
® 21Dec60; KK156l40. 



1961 



CURRENT REGISTRATIONS 



23 



t?SJUR-AMSCO CORP. © 

How to measure time with tape; DeJur 
Orundlg Stenorette dictating 
systems, © 10ct60; KKl 57648. 
How to work a miracle at your own 
desk; all you need Is DeJur-Orundlg 
Stenorette, the complete dictating, 
transcribing machine with revolu- 
tionary magnetic tape, (in Time, 
Mar. 16, 1959, p.97) © l6Mar59; 
KKl 58547. 

DEKALB COMMERCIAL BODY CORP. © 

The davmlng of a new era in retail 
milk bodies, the Dekalb Davmllner. 
© a^lAprei; KKl 59281. 

DELAMERE CO., INC. © 

Qoody wet strength curl pnd tissues; 
family economy pack. 5OO tissues. 
NM: revision & additions. 
© 27Mar6l (in notice: 196O); 
KKl 58617. 
It's so easy to sell more hair notions 
jind to satisfy every customer. 
© 51Mar6l; KKI58185. 

DELLA-CAMERA, JOHANNA. © 

Let's play pizza. © 5Jan6l; 
KKl 58548. 

DELTA AIR LINES, INC. © 

Dream vacations. Small version. 
Appl. author: B. D. Adams. 
© 24Mar6l; KKI58639. 

DE MARIA, JOSEPH L. © 

Card Bingo; the game that's sweeping 
the coimtiTT, played and enjoyed by 
all. © lSep60; KKl 56613. 

DENALAN CO., INC. © 

Gosse's DenalEin cleans false teeth 
without brushing. Net contents 
5 oz. Appl. author: William Casper 
Gosse. © l6Dec60; KKI5625O. 
Gosse's Denalan, cleems false teeth 
without brushing. Net contents 3 oz. 
Appl. author: William Casper Gosse. 
NM: revisions & additions. 
© 29Dec60; KK156134. 

DENTAL CORP. OF AMERICA. © 

For indirect banding at its best. Just 
take the Impression, doa does the 
rest. Prepared by Kenneth L. 
Nathanson Associates, (in American 
Journal of orthodontics) © 10Peb6l; 
KKl 56866. 

There's magic in the Elf for you and 
yovir patient. (In American journal 
of orthodontics. Mar. I96I, p. 7) 
© 10Mar6l; KK157719. 

When you have a technical problem, 
consider DCA a part of your own of- 
fice, (in American Journal of or- 
thodontics, Jan. 1961) © 10Jan6l; 
KKI56823 . 

DENTISTS' SUPPLY CO. OP NEW YORK. © 
Porte-emprelntes et dimensions 

Dauphin des anterleures et poste- 
rleures en porcelalne a cuisson 
sous vide. Appl. author: Alan 
Jones Davis. © 9Jun6l; KKI59583. 

DETROIT STEEL CORP. © 

Automatic transmission clutch plate 
malcers produce profitably with DSC 
Accutronic high carbon steel. (In 
New England purchaser, Apr. 196I, 
p. 23) Appl. author: Simons-Mlchel- 
son Co. © 5Apr6l; KKI58716. 

DSC Accutronic strip scores Job-per- 
formance bull's eye on engine valve 
rocker arm stamping. (In The De- 
troit purchaser, Jan. 196I, p. 53) 
Appl. author: Siraons-Mlcheison Co. 
© 10Jan6l; KKI5639I. 
DSC Accutronic strip scores marathon 
Job-performance record on engine 
valve spring retainers for a big 
3 car maker. (In The Detroit pizr- 



chasor, Dec. 1960, p. 7) Appl. au- 
thor: Slmons-^ichelson Co. 
© 10Dec60; KKI56122. 
DSC deep rolled RBF steel strip helps 
give plated parts mirror-bright 
decorative appeal and corrosion 
resistance. Detroit Steel flat 
rolled and wire products. (In The 
Detroit purchaser. May I96I, p. 17) 
Appl. author: Slmons-Mlchelson Co. 
© 10May6l; KK159369. 
DSC-Portsmouth layer wrapped LPR 
colls give upholstery spring maker 
over 40 miles of non-stop fabricat- 
ing per setup. (In Steel, Mar. 13, 
1961, p. 72) Appl. author: Slmons- 
Mlchelson Co. © 13Mar6l; KKI5796I. 
DSC-Portsmouth long production run LPR 
coils give Brite wire fabricators 
the time-saving benefits of modern 
turnpike driving. (In The Detroit 
purchaser, Feb. I96I, p. 19) Appl. 
author: Slmons-Mlchelson Co. 
© 10Feb6l; KKl 57105. 
DSC-Portsmouth 3OOO lb. LPR colls 
help boost production on General 
Electric dishwasher racks. Detroit 
Steel flat rolled and wire products. 
(In Michigan manufacturer & finan- 
cial record. May 1961, p. 15) Appl. 
author: Slmons-Mlchelson Co. 
© lMay6l; KK159368. 
How DSC-Portsmouth long production run 
LPR coils give you the time-saving 
benefits of modem turnpike driving 
in Brite wire fabricatixig. (in The 
Detroit piirchasor, Dec. i960, p. 67) 
Appl. author: Simons ^lichelson Co. 
© 10Deo60; KKI56121. 

How stampers cind roll-formers value- 
test DSC Accutronic strip. (in New 
England purchaser, Jan. I96I, p. 21) 
Appl. author: Slmons-Mlchelson Co. 
© 5Jan6l; KKI56390. 
Plating in the news. How DSC deep 
rolled RBF steel grip can give your 
products a durable, expensive -look- 
ing showroom finish inexpensively, 
(in The Detroit purchaser, Apr. 
1961, p. 12) Appl. author: Slmons- 
Mlchelson Co. © 10Apr6l; KKI58715. 
Read how DSC Accutronic high carbon 
strip helps this automatic clutch 
plate maiter produce. (in The 
Detroit purchaser. Mar. 196I, p. 15) 
Appl. author: Slmons-Mlchelson Co. 
© 10Mar6lj KKl 57960. 
A report to southwestern steel buyers, 
(in The Southwestern purchaser, Dec. 
i960, p. 9) Appl. author: Slmons- 
Mlchelson Co. © 15Dec60; KKI56388. 
See how much you caji save In time, 
labor, scrap and handling with DSC- 
Portsmouth LPR coils. (in The 
Detroit purchaser, Jan. I96I, p. 4) 
Appl. author: Slmons-Mlchelson Co. 
© 10Jan6l; KKI563B9. 
A statement concerning DSC Accutronic 
strip service. AccuRay electronic 

fauge & AccuRay thickness recorder. 
In New England purchaser, Dec. 
i960, p. 35) Appl. author: Slmons- 
Mlchelson Co. © 5Dec60; KKI56120. 

DEWALT DIVISION, AMERICAN MACHINE & 
FOUNDRY CO. ' SEE American Machine & 
Foundry Co. DeWalt Division. 

DIAMOND & CO. © 

Executive ease. There's an eld axiom 
about men's clothing: the lighter 
the suit in weight, the better the 
tailoring required. Appl. author: 
Will Kaplan Advertising. 
© 15May6l; KK159056. 
Top deck gifts for father from 
Diamond's. Appl. author: Will 
Kaplan Advertising. © lJun6l; 
KKl 59727. 

DIAMOND NATIONAL CORP. © 

Produce sizing, packaging guide for 
Foodtainer trays. © 17Jan6l; 
KKl 58283. 



DIEBOLD, INC. © 

Tilt Tab shelf file guides; A^BC 
alpha-numeric block caption guiding 
system. Appl. author: Rodney T. 
Sampson. © 7Apr6l; KKl 58539. 

DI GIORGIO FRUIT CORP. SEE Santa Fe 
Wine Co. 

DITTMAR & PENN CORP. © 

Trachea and laryngectomy tube dimen- 
sions. Appl. author: C. Elliott 
Barb. © 300ct59; KK159545. 

DIVING EQUIPMENT & SUPPLY CO. © 

Greatest modern advance in skin div- 
ing safety. Desco Saf-T-Eye. 
Appl. author: Morris on -Seymour, 
Inc. © l4Apr6l; KKI5897O. 
New Desco full-face mask with sensa- 
tional new Saf-T-Eye air reserve 
warning light and tank pressure 
Indicator. (Form ne.S-46l) Appl. 
author: Morrison Seymour, Inc. 
© 20Apr6l; KKl 58663. 

DIXIE CUP DIVISION, AMERICAN CAN CO. 
SEE American Can Co. Dixie Cup 
Division. 

DOLCIN CORP. © 

Arthritis, rheumatism, muscular pains; 
maybe you've tried Just about every- 
thing to get rid of such pains with- 
out any luck. Best known product for 
relief. (In The Tepeka dally capi- 
tal, Dec. 28, i960, section 2, p. 17) 
Appl. author: Victor van der Llnde 
Co. © 28Dec60; KKl 56796. 

Arthritis, rheumatism, muscular pains; 
maybe you've tried Just about every- 
thing to get rid of such pains with- 
out any luck. (In The Topeka daily 
capital, Dec. 24, I96O, p. 6) Appl. 
author: Victor van der Llnde Co. 
© 24Dec6C; KKI56795. 

DOLE CORP. © 

New flavor-spun for smoother texture, 
fresher taste; Hawaiian pineapple 
Juice, unsweetened. Net contents 
1 qt., 14 fl. oz. © 19Mar6l (in 
notice: 1959); KKI58098, 

DOLLAR VITAMIN PLAN, INC. © 

Folks over 4o, save big money on high- 
potencv vitamins; Dollavlm. (Key 
DX-5IA) (In Pittsburgh post -gazette 
Sunday magazine, Jan. 22, 196I, 
p. 24) © 22Jan6l (in notice: 196O); 
KKl 577 59. 
If you're sick of feeling tired; now, 
full-power vitamins and minerals 
plus Royal Jelly free 30-day supply. 
Key DX-lla. (in The Cleveland press, 
Oct. 25, i960, p. 24) © 240ot60; 
KKI56458. 

If you're sick of feeling tired ... 
try a 30 days supply free at our 
expense; Dollavlm. (Key DX-43A) 
(in Chicago American, Jan. 22, I96I, 
TV pictorial section, p. 12) 
© 22Jan6l; KKI5786I. 

A powerful formula containing 20 

proven Ingredients, vitamin additive 
for folks over 40; Dollavlm. (Key 
DX-6OA) (in New York Journal Ameri- 
can, Jan. 29, 1961, pictorial TView 
section, p. 20) © 29Jan6l (in no- 
tice: i960); KKI5786O. 

Save big money on high-potency vita- 
mins; Dollavlm. (Key DX-50A) (In 
Pittsburgh post -gazette Sunday maga- 
zine, Jan. 22, 1961, p. 24) 
© 22Jan6l (in notice: 196O); 
KKI57758. 

Save big money on high-potency vita- 
mins. Get your first 30 day supply 
free. Dollavlm. (In American 
weekly, Feb. 26, 1961, p. 4 of cover) 
© 26Feb6l (in notice: I96O); 
KKl 57706. 



24 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



DOLLAR VITAMIN PLAN, INC. -Con. 
Vitamin additive for folks over hO; 
free full 30 day supply. Dollavlm 
capsules. Key DX-42 A. (in Ameri- 
can weekly, Feb. 26, 1961, p. 4 of 
cover) © 26Peb6l; KKl 57663. 
Why does daddy sleep so much? Vita- 
min additive for folks over 40; 
Dollavlm. (Key DX-66A) (in San 
Francisco examiner pictorial liv- 
ing) © 26Mar6l; KK158359. 

DONAHUE SALES CORP. © 

Do you have your ABC zipper applica^ 
tlon material? Talon, the quality 
zipper. (in Modern Miss, Jan. 1959, 
p. 16) Appl. author: McCann-Erick- 
son. Inc. © 15Jan59j KKI56960. 

DONALDSON BROS. GUN EXCHANGE. © 
Manufacturers of fine firearm 
accessories. Deluxe silicone 
treated gun wiper. Appl. authors; 
Daniel D. Donaldson & Harley S. 
Donaldson. © l8Mar6l; KKl 57643. 

DONER (W. B.) & CO. 

Cloverdale, a honey of a drink. SEE 
Allegheny Pepsi-Cola Bottling Co, 

DONNELLEY (REUBEN H. ) CORP. © 
Yorke statistical bulletin no. 5. 
Appl. author: Yorke Pub. Co., sub- 
sidiary R, H. Donnelley Corp. 
© 6Mar6l; KKl 57327. 

DONNELLY (JOHN) & SONS. © 

Sell it outdoors. In the economics 
of the new frontiers in marketing, 
advertising must reach more people, 
more often than ever before. (in 
The Boston globe, Jan. 8, I96I, 
p.B-11) © 8Jan6l; KKI58327. 
Your January buying guide. © 3Jan6l: 
KKI56133. 



DOORNKAAT A.G. © 
6 Doornkaatchen. 
KKI5953O. 



Qer. 



20Apr6l; 



DORIANLU ENTERPRISES. © 

Official baby diner membership card. 
Appl. author: Edward J. Ludes. 
© 26Apr6l; KK159442. 

DORMAN-WINTHROP . © 

Adventures of Morty and Jay in black 
mohair land. English black mohair 
terribly expensive suits, (in 
Los Angeles times, June 6, 1961, 
pt.l, p. 7) © 6jun6lj KKI59675. 

DOW CHEMICAL CO. © 

Larger than Life, the magazine that 
is; new, Handi-Wrap is here, (in 
Pood topics, national ed., Oct. 196O, 
p. 17) Appl. author: Norman, Craig & 
Kummel, Inc. © 22Sep60; KKl 57786. 

DRI MARK PRODUCTS, INC. © 

For home & office, handy felt marker. 
1001 uses, amazing marking device, 
© 10ct58j KKl 56361. 

DUJARDIN, EDMOND. © 

Mille Bornes, deluxe. New, intriguing 
card game to capture your fancy. 
(1000 Milestones) Prance. 
© 20Dec60; KKI56954. 
Mille Bornes, the new sensation in 
cards. American model. (1000 Mile- 
stones) Prance. © 29Jul60j 
KKI56953. 

DUNCAN COFFEE CO. © 

Twelve sing-along hits. Maryland 
Club. (In Life, May 26, I96I, 
p. 82) Appl. author: Clay Stephen- 
son Associates, Inc. © 26May6l; 
KKI59226. 



DUNCAN, INC. © 

New Duncan Compact, bulk milk cooler 
by Zero, that costs less than can 
equipment. Appl. author: Lloyd P. 
Duncan. © 20Feb6l; KKI58710. 

DURALL TOOL CORP. © 

Ezy Read white tape rules, No.9'^6. 
® 3Mar60; KKI5666I. 

DURO-TEST CORP. © 

Hercules tv/lnline. High lite; rough 
duty. (Form no. 649) Appl. author: 
Roland W. Tlemann. © 23Nov60; 
KKI5798O. 

Mercury vapor lamps. Two resistors; 
two starting electrodes. (Form 
no. 648) Appl. author: Roland W. 
Tlemann. © 23Nov60; KKl 57 978. 

Right down the line; V-Beam traffic 
signal lamps. (in Municipal signal 
engineer, Sept. -Oct. i960, p. 54) 
Appl. author: Roland W. Tiemann. 
© 31Aug60; KKI56022. 

Super-White matching fluorescent and 
Incandescent bulbs. (Form 65O) 
Appl. author: Roland W. Tiemann. 
© 2Dec60; KK157979. 

DUSHARME PRODUCTS, INC. © 

Natural beauty; whisper-soft high- 
lights and willing obedience accent 
the natural beauty of your Dusharme- 
dressed coiffure. Creme hair dress- 
ing. (In Ladies' home journal, 
Feb. 1961, p. 17) © 26Jan6l; 
KKl 56725. 



ETDC. SEE Early Times Distillery Co. 

EARLY TIMES DISTILUHY CO. © 

All dressed up, ready to give. Every 
oiince a man's whisky. [Gift 
wrapped package, vriiisky bottle, 
glass] (in Herald express, Los 
Angeles, Nov. 22, i960, p.D3) 
Appl. author: Erwln Wasey Ruthrauff 
& Ryan, Inc. © 22Nov60; KKI5815O. 

All dressed up, ready to give. [Gift 
wrapped package, whisky bottle, 
glass] (In The Bakersfield Cali- 
fornlan, Nov. 19, I960, p. 39) 
Appl. author: Erwin Wasey Ruthrauff 
& Ryan, Inc. © 19Nov60; KKI58152. 

All dressed up, ready to give. [Lo- 
comotive engine, gift wrapped pack- 
age, urtiisky bottle, glass] (In The 
Commercial appeal, Memphis, 
Nov. 16, i960, p. 24) Appl. author: 
Erwin Wasey Ruthrauff & Ryan, Inc. 
© 16Nov60; KKI5815I. 

All dressed up, ready to give, so good 
to get, and so easy to give, (in 
Sports illustrated, Nov. 7, I960, 
p. 27) Appl. author: Erwin Wasey 
Ruthrauff & Ryan, Inc. © 4Nov60; 
KKl 57 184. 

Does your bar reflect the trend to 
Early Times? (in Club management. 
Mar. 1961, p. 2) Appl. author: Erwin 
Wasey Ruthrauff & Ryan, Inc. 
© 5Mar6l; KKI58650. 

Don't be flavor-blind. Trust your 
taste. (In Times, Chattanooga, 
July 2, i960, p. 12) Appl. author: 
Erwin Wasey Ruthrauff & Ryan, Inc. 
© 2Jul60; KK158146. 

Enjoy the true old-style Kentucky- 
bourbon. [Buffet dinner scene] (In 
Chronicle, San Francisco, June 3, 
i960, p. 28) Appl. author: Erwin 
Wasey Ruthrauff Sc Ryan, Inc. 
© 3Jun60; KKI57185. 

Enjoy the true old-style Kentucky 
bourbon. [Left hand holding glass 
by whisky bottle, 4 men chatting] 
(In Seattle times, Apr. 7, I961, 
p.B) Appl. author: Erwin Wasey 
Ruthrauff & Ryan, Inc. © 7Apr6l; 
KKI58653. 



Enjoy the true old-style Kentucky 
bourbon. [Left hand holding glass 
by whisky bottle, 2 couples chat- 
ting] (In Miami herald, Apr. 6, 
1961, P.3-C) Appl. author: Erwin 
Wasey Ruthrauff & Ryan, Inc. 
© 6Apr6l; KKl 58652. 
Enjoy the true old-style Kentucky 
bourbon. [Left hand holding glass 
by whisky bottle, 2 couples chatting 
with man & woman in archway] (In 
True, Apr. 196I, p. 2) Appl. author: 
Erwln Wasey Ruthrauff & Ryan, Inc. 
© 17Mar6l; KKI58654. 
Enjoy the true old-style Kentucky 
bourbon. [Left hand holding glass 
by whisky bottle, 2 couples chatting 
with portrait behind 1 mein ' s left 
shoulder] (In Chicago tribune, 
Apr. 5, 1961, pt.l, p. 20) Appl. 
author: Erwln Wasey Ruthrauff & 
Ryan, Inc. © 5Apr6l; KKI58651. 
Enjoy the true old-scyle Kentucky 
bourbon. [Picnic scene, with sta- 
tion wagon] (In Look, Sept. 13, 
i960, p. 38) Appl. author: Erwin 
Wasey Ruthrauff & Ryan, Inc. 
© 30Aug60; KKI57183. 
Enjoy the true old-style Kentucky 
bourbon. [Right hand holding glass 
by whisky bottle] (in Fresno bee, 
Apr. 13, 1961, p.lC) Appl. author: 
Erwin Wasey Ruthrauff & Ryan, Inc. 
© 13Apr6l; KKl 58655. 
Enjoy the true old-style Kentucky 
bourbon, always smoother because 
it's sloVJ-distilled. [Buffet din- 
ner scene] (In Chicago tribune, 
Sept. 1, i960, pt.2, p. 8) Appl. 
author: Erwin Wasey Ruthrauff & 
Ryan, Inc. © lSep60; KK158147. 
Enjoy the true old-style Kentucky 
bourbon, always smoother because 
it's slow-distilled. [Picnic 
scene, with station wagon] (In 
Times, Seattle, June 29, 196O, 
p. 35) Appl. author: Erwin Wasey 
Ruthrauff & Ryan, Inc. © 29Jun60; 
KK158148. 
Enjoy true old-style Kentucky bourbon, 
always smoother because it's slow- 
dlstllled. [Right hand holding 
drink, bottle, glass & bowl of ice 
on table] (in Advocate, Baton 
Rouge, La., Auk. 5, I96O, p.3-C) 
Appl. author: Erwln Wasey Ruthrauff 
& Ryan, Inc. © 5Aug60; KKl 59287. 
aijoy the true old-style Kentucky 
bourbon, always smoother because 
it's slow-distilled. [Ski lodge 
scene] (in Look, Jan. 17, 196l, 
p. 78) Appl. author: Erwin Wasey 
Ruthrauff & Ryan, Inc. © 3Jan6l; 
KKl 58192. 
Enjoy the true old-style Kentucky 
bourbon, always smoother because 
it's slow-dlstllled. [Ski lodge 
scene] (In Times-picayune, New 
Orleans, Jan. 6, I96I, section 2, 
P.I4) Appl. author: Erwln Wasey 
Ruthrauff & Ryan, Inc. © Enrly 
Times Distillers Corp.; 6Jan6l: 
KKI5819I, 
Every ounce a man's whisky, (in 
Herald & express, Los Angeles, 
Jan. 18, 1961, p.B-9) Appl. au- 
thor: Erwln Wasey Ruthrauff te 
Ryan, Inc. © l8jan6l; KKl 58196. 
Every oiince a man's whisky. (In 
Hei<ald express, Los Angeles, 
Sept. 23, i960, p.D-3) Appl. au- 
thor: Erwin Wasey Ruthrauff & Ryan, 
Inc. © 23Sep60; KK158143. 
In gleaming foil and golden ribbon, 
all dressed up, ready to move, 
(in Kansas beverage news, Nov. 
i960, p. 3 of cover) Appl. author: 
Erwln Wasey Ruthrauff & Ryan, Inc. 
© 28Nov60; KKl 58144. 
A Mardl gras toast, in feeble rhymes, 
with cordial wishes from Early 
Times. (In New Orleans states- 
item, Feb. 10, 1961, p. 29) Appl. 
author: Erwin Wasey Ruthrauff tc 
Ryan, Inc. © 10Peb6l; KKI58197. 



1961 



CURRENT REGISTRATIONS 



25 



National mixed drink competition. 
Appl. author: Erwln Wasey Ruthrauff 
& Ryan, Inc. © 200c t60j KK157182. 

Reach for Early Times, true old- 
style Kentucky bourbon, always 
smoother because It's slow-dlstlll- 
ed. (in All-star pro-bowl, Jan. 15, 
1961, p. 27) AppT . author: Erwln 
Wasey Ruthrauff & Ryan, Inc. 
© 15Jan6l; KKI58195. 

6 reasons for Early Times' consistent- 
ly higher quality, (in Kentucky 
beverage Journal, Feb. 1961, p. 11) 
Appl. author: Erwln Wasey Ruthrauff 
& Ryan, Inc. © lPeb6l; KKl 58193. 

The true old-style Kentucky bourbon. 
Early Times, all dressed up, ready 
to give. (In Bee, Fresno, Calif., 
Nov. 17, i960, p.l-B) Appl. au- 
thor: Erwln Wasey Ruthrauff & Ryan, 
Inc. © 17Nov60; KK158l^9. 

The truth on Oasparllla's crimes re- 
vealed at last by Early Times, 
(in Tampa tribune, Feb. l^l-, 1961, 
P.14-B) Appl. author: Erwln Wasey 
Ruthrauff & Ryan, Inc. © l4Peb6l; 
KKI58198. 

Turnover. These machines bottle and 
pack two bottles of Early Times 
every second, hour after hour. (in 
Illinois beverage journal, Sept. 
i960, p.ll) Appl. author: Erwln 
Wasey Ruthrauff & Ryan, Inc. 
© 10Sep60; KKI58145. 

ECOFF, JAMES St BATTLE, INC. © 

Bank-at-home calendar. © lMar6l; 
KKL 58964. 

ECONOMICS LABORATORY, INC. © 

Oood housekeeping guarantees new 
3tepped-up Finish for automatic 
dishwashers. (In Oklahoma daily 
Oklahoman, Mar. 5I, I96I, p. 10) 
© 51Mar6l; KXl 58536. 
Instant Pun washes sweaters faster, 
brighter, softer. (In Hartford 
times. Mar. 30, I961, p. 9) 
© 30Mar6l; KKI58356. 
Instant Fun washes sweaters faster, 
brighter, softer, (in The Milwaukee 
Journal, Apr. 6, 1961, p. 10) 
© 6Apr6lj KKl 58300. 
New, blue. Instant Pun liquid washes 
sweaters faster, brighter, softer, 
(in Wichita eagle and beacon. 
Mar. 2, 196I, p.5C) © 2Mar6l; 
KKl 58537. 
Read on next page why new Improved 
Electrasol is now best for electric 
dishwashers. Thanks to a radically- 
changed Electrasol . . . you can see 
the difference. (in Holiday, Feb. 
1961, p. 114-115) Appl. author: 
Kastor, Hilton, Chesley, Clifford & 
Atherton, Inc. © 15Jan6lj KKl 57133. 
Secret of fresh-tasting coffee, 
freshen yo\zr coffeemaker every 
Friday with Dip-It. (in Pasadena 
independent. Mar. 17, I96I, p.A-5) 
© 17Mar6lj KK158355.' 
Secret of fresh-tasting coffee: 

1. Always use fresh coffee. 2. Keep 
your coffeemaker fresB and clesm 
with Dip-It. (in Kalamazoo gazette, 
Feb. 22, 1961, p. 14) © 22Feb6l; 
KKI58354. 

EDLO, INC. © 

Slim diet 900 calories, a modified 
milk product for weight control. 
Glen Maid. One quart liquid. 
© 5Jan6l; KK156824. 

EDMOR SHOE MANUFACTURINa CO. C 

Tuffy tigers; quality shoes for boys 
and girls. © 23May6lj KK159732. 

EDUCATICaJAL RESEARCH CORP. © 

Multiply quickly teaches times-tables; 
competitive, stimulating. A teach- 
ing toy. Appl. author: Edward J. 
Agnew. © l80ct60j KKI56II6. 



EDUCOIN CO., INC. © 

Civil War centennial, 196I-1965, 

commemorative medallion. Post card. 
Appl. author: 3. S. Roszel, Jr. 
(v. P., Educoln Co., Inc.) 
© 3Jan6l; KKl 56425. 

EGG CEL DIVISION, MICHIGAN CARTON CO. 
SEE Michigan Carton Co. Egg Gel 
Division. 

EKCO PRODUCTS CO. © 

Any woman stirring wants the whole 
set: summer-long spoon. Any woman 
who plays hostess wants the set: 
ice cream spoon. Any woman who 
cooks wants one of these: cooking 
tongs. (in Premium merchandising. 
May 1961, p. 7, 9, 11) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 10May6l; KKI5965I. 

For the first time ever, a new line 
of tableware has been designed by 
your customers. Baguette and one 
other pattern. (in Chain store 
age. May I961, p.l05-106) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 10May6l; KK159652. 

For the first time ever, a new line 
of tablewaj?e has been designed by 
your customers. This stainless 
steel tabDeware guarsmtees sales. 
Prairie Flower and 2 other patterns, 
(in Housewaires review. May I96I, 
p. 3 of cover) Appl. author: Doyle 
Dane Bernbach, Inc. © lMay6l; 
KKI59644. 

If you lined up all these 8 displays 

in your store C-154 & 7 other 

Profit Pylon displays. (in House- 
wares review, Feb. 1961, p. 88 & 
p. 3 -4 of cover) Appl. author: Doyle 
Dane Bernbach, Inc. © 7Peb6l; 
KKl 57694. 

Pick, pick, pick, 153 times. That's 
what happens when customers see 
Berkeley Space-X-Panders, left, 
hanging around the Profit Pylon. 
(in Notion & novelty review, Feb. 
1961, p. 51) Appl. author: Doyle 
Dane Bernbach, Inc . © 26jan6l ; 
KKl 57400. 

10 reasons why a whole lot of people 
will buy this pot. Flint, (in 
Housewares review, Apr. 1961, p. 4 
of cover) Appl. author: Doyle Dane 
Bernbach, Inc. © 4Apr6l; KKl 59017. 

These are the first cooking tools ever 
designed to serve In the dining 
roomj new Cook & Serve tools by 
Ekco/Flint. (in Ladies' home Jour- 
nal, Deo. i960, p. 29) Appl. author: 
Doyle Dane Bernbach, Inc. © 29Nov60; 
KKl 56528. 

We goofed; there Is nothing wrong with 
the tools above . . . they are our new 
Cook & Serve tools, (in Housewares 
review, Dec. I960, p. 4 of cover) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 2Dec60; KKl 56526. 

We've taken radiant heat out of the 
oven and put it into a pot. Flint. 
(in MoCall's, May 196I, p. 67) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 20Apr6l; KKl 59029. 

EKCO PRODUCTS CO, EMRO DIVISION. © 
And here's the place for your name, 
too; Ekco's swedged-edge opener opens 
paint cans, bottles, what -have -you. 
(in Americsui paint and wallpaper 
dealer, Jan. 196I, p. 59) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 15Dec60 (in notice: 196I); 
KKl 56806. 

EL AL ISRAEL AIRLINES, LTD. © 

El Al knocks the props off. Starting 
January 5th, El Al goes from Jet- 
prop to pure Jet. (In New York 
herald tribune, Dec. 13, I960, p. 38) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 13Dec60; KK156343. 



£1 Al now has a branch in Miami Beach. 
(In The Miami herald, Dec. 15, I96O, 
p.ll-C) Appl. author: Doyle Dane 
Bernbach, Inc. © 15Deo60; KK156l4l. 

El Al pulls out all the stops. 
El Al 707/420 Jet. (in The 
New York times, Apr. 5, I96I, 
p. 22) Appl. author: Doyle Dane 
& Bernbach, Inc. © 5Apr6l; 
KKl 5902 4. 

First, New York to Tel Aviv non-stop, 
(in The New York times. Mar. I6, 
1961, p. 25 & 27) Appl. author: 
Doyle Dane Bernbach, Inc. 
© l6Mar6l; KKI58237. 

It's a lot of hot air, but not com- 
pletely, (in The New York times, 
Feb. 23, 1961, p. 18) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 23Peb6l; KK157693. 

So we decided to call It the 707/420. 
(in The New York times, Feb. 1, 
1961, p. 19) Appl. author: Doyle 
Dane Bernbach, Inc. ® lPeb6l (in 
notice: I96O); KKl 57692. 

Your sixteen day exodus. (in The 
New York times. Mar. 27, 196I, 
p. 20) Appl. author: Doyle Dane 
Bernbach, Inc. © 27Mar6l; 
KKl 59011. 

ELBE FILE & BINDER CO. , INC. © 

Stamp albums and stock books. Effec- 
tive Nov. 19, i960. (Catalog 21-P) 
NM: revisions & additions. 
© 19Nov60; KKI56358. 

ELCO TOOL & SCREW CORP. © 

Elco aids for home and office. 

Appl. author: Walter Gustaf Larson. 
1961, issue no. 

1. © 31Jan6l; KKl 57378. 

2 . © 20Feb6l ; , KKl 57377 . 

3. © 23Mar6l; KK157748. 
4. © 20Apr6l; KKl 58456. 

ELECTRIC REGULATOR CORP. © 

Airpot- air damping dashpot, (Bul- 
letin 7.011) © 9Jun6l; KK159817. 

SLECTROLUX CORP. © 

Announcing the new Electrolux power 
nozzle; rotating brush action cleans 
all rugs faster, gently fluffs carpet 
nap. © 20Jan6l; KKl 57627. 
New help for home makers from your 
friendly Electrolux man. Automatic 
cleaner & other products. © 20Jan6l; 
KKl 57626. 

ELGIN ASSOCIATES, INC. © 

Introducing the Gloria Patri hardware 
presented exclusively by Elgin 
Associates, Inc. on the casket of 
your choice, (in The American 
fxmeral director, Nov. i960, p. 26) 
© 12Nov60; KKI57147. 

EL PRODUCTO GXSAB CO., INC. © 

The cigar gift that makes men light 
up; Lovera. (in The Houston post, 
Dec. 13, i960, section 4, p. 4) 
© 13Dec60; KKI56179. 
Enjoy natural mildness, a sure winner 
every time. (in The Miami herald. 
Mar. 12, I96I, P.2-C) © 12Mar6l; 
KKI58346. 
Give Santa's favorite cigar; El Pro- 
ducto. (in The Boston Sunday ad- 
vertiser, Dec. 11, i960, p. 47) 
© llDec60; KKI56177. 
Upon my beard, how did you know I 
wanted mild La Palina cigars. (In 
The Detroit news, Dec. 12, 196O, 
P.3-B) © 12Dec60; KKI56I78. 
EMRO DIVISION, EKCO PRODUCTS 00. SEE 
Ekco Products Co. Emro Division. 
ENGLANDER CO., INC. © 

Mr. Pink's amazing mattress. New 
Tension-Ease Airlon, by Englander. 
(In The Saturday evening post, 
Apr. 8, 1961, p. 5) Appl. author: 
Burt Goodman. © 8Apr6l; KKI58265. 



26 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



T^l!'^LA:'D"vi CO., IKC.-Con. 

New miracle foam discovery, Alrlon vflrh 
patented Tension-Ease foundation. 
Mattress, (in Hotel world-review, 
Feb. 2v0, 1961, p.l?) Appl. author: 
Burt Goodman. © 20Peb6l; KKl 57362. 
Tension-Ease sleep ensembles with the 
exclusive extra level of free 
floating colls. Ensemble of genu- 
ine foam latex; innerspring ensem- 
ble. (In Hotel world-review. 
Mar. 13, I96I, p.l6) Appl. author: 
Burt Goodman. © 13Mar6l; KKl 58266. 

ENJOY POOD CO., INC. © 

Zwerln's fine foods; spiced apple 
rings. Contents 1^ oz. Appl. au- 
thor: Ethel a. Zwerln. © 8Sep60; 
KKl 58291. 

SQUITABLE LIPE ASSURANCE SOCIETY OP THE 
UNITED STATES. © 

Are your employees giving you full 
credit for the fringe benefits you 
provide? [Man tipping hat] (In 
U. S. news & world report. May 15, 
1961, p. 29) Appl. author: Poote, 
Cone & Beldlng. © 8May6l; KKl 59248. 
College man. [Baby on bear skin] 
(In Life, Mar. 10, I96I, p. 35) 
Appl. author: Poote, Cone & Beldlng. 
© 8Mar6l; KKI57818. 
The Equitable Life of Bob Spooner in 
Appleton, Wisconsin. (In The Weekly 
underwriter, Feb. I8, I96I, p. 23) 
Appl. author: Poote, Cone & Beldlng. 
© l8Feb6l; KKl 56971. 
The Equitable life of Dick Thomas in 
Baltimore, Md. (In The Weekly un- 
derwriter, Jan. 28, 1961, p. 35) 
Appl. author: Poote, Cone & Beldlng. 
© 28Jan6l; KKI56819. 
The Equitable Life of Jeff Shor in 
New York, (in The Weekly under- 
writer, Apr. 22, 1961, p. 33) Appl. 
author: Poote, Cone & Beldlng. 
© 22Apr6l; KKl 58433. 
The Equitable Life of Max Rapaport in 
Bangor, Me. (In The weekly under- 
writer. Mar. 11, 1961, p. 33) Appl. 
author: Foote, Cone & Beldlng. 
© llMar6l; KKl 57817- 
Pills twin bill. Hen. (in The Pro- 
gressive farmer. May I96I, p. 9) 
Appl. author: Foote, Cone & Beldlng. 
© 15Apr6l; KKl 59254. 
Habits, habits, habits, habits, 
habits. © 23Mar6l; KKI5812O. 
How much does a split dollar cost? 
Eagle, (in U. S. news & world 
report, Apr. 3, 1961, p. 55) Appl. 
author: Poote, Cone & Beldlng. 
© 27Mar6l; KKl 58430. 
How quickly the family circle grows. 
2 picture frames, (in Life, Dec. 19, 

1960, p.l) Appl. authors Poote, 
Cone Sc Beldlng. © 15DectO; KKl 56286. 

How quickly they roll by. [Boy running; 
with hoop] (In Life, Feb. 3, I96I, 
p. 109) Appl. author: Poote, Cone & 
Beldlng. © lPeb6l; KK1578l4. 
The mistake that 3 out of 4 business- 
men make. Tree. (in U. S. news & 
world report. Mar. 13, 19^1, p. 5) 
Appl. author: Poote, Cone & Beldlng. 
© 6Mar6l; KKl 58432. 
New Equitable living Income Insurance 
pays you up to $500 a month if 
you're disabled. Sickness and acci- 
dent. (In Life, Jan. 20, I96I, 
p. 65) Appl. author: Poote, Cone & 
Beldlng. © l8jan6l; KKI56812. 
One day he'll build a real one. House 
of blocks. (in Life, Apr. l4, 

1961, p. 41) Appl. author: Poote, 
Cone & Beldlng. © 12Apr6lj 

KKl 58743. 
Remember when a farmer thought of the 
horse as a necessity and insurance 
as a luxury? (in the Progressive 
farmer. Mar. 1961, p. 13) Appl. au- 
thor: Poote, Cone & Beldlng. 
® 15Feb6l; KKI57816. 



What do these four companies have In 
common? (in U. S. news & world 
report, Apr. 24, I96I, p. 115) 
Appl. author: Poote, Cone & Beldlng. 
© 17Apr6l; KKl 58434. 
When you need money most. New kind of 
living insurance pays you up to $500 
a month while you're disabled by 
accident or sickness, (in Life, 
Jan. 6, 1961, p. 65) Appl. author: 
Poote, Cone Sc Beldlng. © 4Jan6l; 
KKI56377. 
Where are the Qeorge Mlkans of to- 
morrow? (In Sports illustrated. 
Mar. 20, 1961, p. 78-79) Appl. au- 
thor: Poote, Cone & Beldlng. 
© 17Mar6l; KKl 58431. 
Will he break Lefty Grove's record? 
Baseball. (in Sports illustrated, 
Apr. 24, 1961, p. 8) Appl. author: 
Foote, Cone & Beldlng. © 21Apr6l; 
KKl 58741. 
Your guide to using The owl and Fred 
Jones, a l4 l/2 minute film in color 
animation. NM: changes. © l6Jan6l; 
KK156846. 
You're right, something is wrong with 
this picture, Hereford markings are 
not fitting on a dairy cow. (In 
Successful farming, Feb. I961, 
p. 107) Appl. author: Poote, Cone & 
Beldlng. © 15Jan6l; KKI56815. 

EQUITABLE LIFE ASSURANCE SOCIETY OP THE 
UNITED STATES. MEDICAL DEPT. BUREAU 
OF HEALTH EDUCATION. 

The owl and Fred Jones, l4 1/2 minutes 
in full color animation. © Equitable 
Life Assurance Society of the United 
States (in notice: Equitable Life 
Assurance Society of the U. S., Medi- 
cal Dept., Bureau of Health Educa- 
tion; I5N0V6O; KKl 57611. 

ESSIG, LARISSA G. SEE Tar (Jack) Conti- 
nental Chocolate Shop. 

ETERNA WATCH CO. © 

Below: the^ symbol of Eterna-Matlc . 
You may be one of the select Jewel- 
ers who Ccin profit from Eterna-Mat- 
lc ' s plan to dominate the fine-watch 
market. (in Pacific goldsmith, 
Apr. 1961, p. 32) Appl. author: 
L. C. Gumbinner Advertising Agency. 
© 10Apr6l; KKl 58676. 

For people aihead of their time; 
Eterna-Matlc. Port, of Da Vinci. 
(In New Yorker, June 3, 1961, p. 97) 
Appl. author: L. C. Gumbinner Ad- 
vertising Agency. © ljun6l; 
KKI5943I. 

For people ahead of their time; 
Eterna-Matlc. Port, of Galileo, 
(in Jewelers' circular keystone, 
Mar. 1961, p. 20) Appl. author: 
L. C. Gumbinner Advertising Agency, 
© lMar6l; KKl 57665. 

For people ahead of their time; 
Eterna-Matlc. Port, of Lief 
Erlccson. (in Jewelers' circular- 
keystone, Mar. 1961, p. 22) Appl. 
author: L. C. Gumbinner Advertising 
Agency. © lMar6l; KKl 57667. 

For people ahead of their time; 

Etema-Matic. Port, of Mme Curie, 
(in Jewelers' circular-keystone. 
Mar. 1961, p. 21) Appl. author: 
L. C. Gumbinner Advertising Agency. 
© lMar6l; KKl 57666. 

ETHICON, INC. © 

Dairy of Hope. © lNov60 (in notice: 
1961); KKl 57100. 

EUTECTIC WELDING ALLOYS CORP. © 

EutecSil 1045 FED PC for ferrous and 
non-ferrous metals. Pea-green flux 
coating. © 13Apr6l; KK159085. 
EutecSil 1050 FED PC for ferrous, 
copper and nickel base metals. 
Aqua blue flux coating. © 13Apr6l; 
KKI59O86 . 



EutecSil 1801 PC for highest strength 
and dissimilar metals. Cocoa color 
flux coating. © 13Apr6l; KK159087. 
EutecTrode 27, ac-dc, for cast iron. 
Primary, tan tip; secondary, white. 
© 2Jun6l; KK159537 . 
Hard hitting new give-a-way helps you 
build good will. Presenting Eutec- 
tlc's happy home soldering kit. 
TIS-9392. © 25Aug60; KKl 56687. 
Marking our 20th anniversary of serv- 
ice to industry. The most outstaind- 
Ing packaging concept ever intro- 
duced to the welding IndustiTy. 
TIS-9601. © 2Sep60; KKI56686. 
QuenchWeld electrode A, ac-dc. 
Tip, red; secondary, yellow. 
® 2Dec60; KKl 56454. 
Special silver alloy chart. High 
strength silver Joining alloys. 
© 31Mar6l; KK158347. 
Start cutting costs today with Chamfer 
Trode; Eutectic's new ac-dc metal- 
removing electrode. TIS-9655-B. 
© lOOotbO; KKl 56685. 
T/R's, now hear this, Chamf erTrode . 
Eutectic's exclusive metal-cutting 
tool Is now an ac-dc electrode. 
TIS-9656. © 100ct60; KK156684. 

ToolTectlc 6-OH (ac-dc) for oil hard- 
ening tools and dies. Dark blue 
tip. © lMar6l; KKI5785I. 

ToolTectlc 6-WH (ac-dc) for water 
hardening tools and dies. Brown 
tip. © lMar6l; KKI5785O. 

Xyron 244, ac-dc. Primary, yellow 
tip; secondary, green. © 2Jun6l; 
KKI59493. 

EVANS' (L. B. ) SON CO. © 

Your selling point for profit: new 
Ideas; casuals. Stroller 5904, 
5906. (In Footwear news, July 8, 
i960, p. 24) Appl. author: Hoag & 
Provandie, Inc. © 8jul60; KKL 56112. 

Your selling point for profit: reputa- 
tion; casuals. Saratoga 598O, 5987. 
(In Footwear news. May 13, i960, 
p. 74) Appl. author: Hoag & Pro- 
vandie, Inc. © l^ay60; KK156114. 

Your selling point for profit: work- 
manship; casuals, Del Rey 7440, 
7445 & 7446. (In Footwear news, 
Apr. 8, i960, p. 28) Appl. author: 
Hoag & Provandie, Inc. © 8Apr60; 
KO 56113. 

EVANS & BRISEBOIS. © 

Gracious living ad series for furni- 
ture stores, © lPeb6l; KKL 58475, 

New, America's first carpet sei^lce. 
© 15Jan6l; KKl 58474. 



EVERSWEET CORP. © 

Fresh out of the orange. (li» Chicago 
daily tribune, Nov. 18, i960, ptT*, 
p,3) Appl, author: Doyle Dane Bern- 
bach, Inc. © 18Nov60; KKI56537. 
instanter than this you Just can't 
get (and still get real fresh 
orange Juice) (In Chicago dally 
tribune, Feb. 17, I96I, pt.3, p.ll) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 17Feb6l; KK158246. 
Will It storm on your mother-in-law's 
birthday? Let Eversweet send you the 
1961 Farmers' almanac; send ... 
circle from a quart carton of Ever- 
sweet pure orange Juice, (in Chica- 
go daily news, Nov. 29, 1950, p. 25) 
Appl. author: Doyle Dsme Bernbach, 
Inc. © 29Nov60; KK156536. 

EXECUTONE, INC. © 

Hospital entertainment system. Pillow 
speaker, model C-36O & other elec- 
trical equipment. (Form 677) 
© 4Apr60; KKI56826. 

How Jails, police stations eind court 
houses use Eixecutone intercom suid 
sound systems. (Form 750) 
© 70ct60; KKI56827. 



4 



1961 



CURRENT REGISTRATIONS 



27 



New, 5 simultaneous channels of commu- 
nication, Executone'B SS4000 school 
communication system. (Form 659) 
© 5Peb60; KKI56825. 



F. & B. MANUFACTURINO CO. © 

Another crown Jewel first, Pllkoj 
new on the outside, new on the in- 
side. A new high in condenser per- 
formance, (in Jobber topics maga- 
zine, Nov. i960, p. 351-35'^) Appl. 
author: Hanson & Stevens, Inc. 
© 15Nov60; KK156804. 
New optical precision, mirror smooth 
polished tungsten contacts; another 
Filko first, (in Jobber topics, 
I. A. S. I. show issue, Feb. 196I, 
p. 401-404) Appl. author: Hanson & 
Stevens, Inc. © 15Feb6lj KKl 57778. 

PFC. SEE Frigid Foods Co. 

FPCB. SEE Foundation for Commercial 
Banks. 

F. P. C. SEE Flambeau Plastics Corp. 

PABER-CASTELL (A. W. ) PENCIL CO., INC. © 
Castell-biplex, decimal trig model log 
log. © 25Peb60; KK157722. 

FACTOR, BARBARA. 

Let's get pretty. SEE Factor (Max) 
& Co. 

FACTOR (MAX) & CO. © 

Casemates, sure to be your double 
best -seller this Christmas; match- 
ing Hl-Soolety lipstick and Creme 
Puff compact in 12 inspired designs. 
(In Beauty fashion, Nov. i960, p.l) 
© 10Nov60; KKL 56005. 

Case-mates, sure to be yo\ir double 
bestseller this Christmas; matching 
Hi-Society lipstick and Creme Puff 
compact in 12 inspired designs, (in 
Chain store age, Nov. i960, p. 8) 
© 10Nov60; KKl 56546. 
Dark circles? Erace, covers instant- 
ly, (in This week magazine, 
Feb. 19, 1961, p. 29) © 19Feb6l; 
KKI57995. 

Deep as the ocean, dark as a raven's 
wing, eyes a man could drown in: a 
new eye shadow magic called Basic 
Black. (In Beauty fashion, Oct. 
i960, p.l) © 100ct60; KKl 56009. 

Deep as the ocean, dark as a raven's 
wing, eyes a man could drown in: a 
new eye shadow magic called Basic 
Black. (In Mademoiselle, Oct. i960, 
p. 2) © 29Sep60; KKI56OO6. 

Deep in the spell of Hypnotique. 
(in Vogue, Mar. 1, 196I, p. 191) 
© IMarSl; KKI58OIO. 
Eyes 1961 cool the light, bright 
spring fashion colors with Sky 
Blues. Hi -Pi eyeshadow stick; 
Mascara Wand; Eye pencil; Hi -Pi 
fluid eyeliner, (in McCall's, 
Feb. 1961, p. 36 -57) © 25Jan6l; 
KKl 57000. 
For the woman who is every inch a 
female: Primitif, perfume, parfum 
cologne, spray mist cologne, dust- 
ing powder, (in Harper's bazaar, 
Jan. 1961, p. 36) © lJan6l; 
KKl 57002. 
For the woman who is every inch a 
female; Primitif. Spray mist and 
parfum cologne & 3 other products. 
(In Vogue, Nov. 1, I96O, p. 57) 
© INovbO; KKI56OIO. 
Let's get pretty, by Barbara Factor. 
How to use eyeshadow hues, hot tip 
for cold weather, behind the cover- 
girl: a book of rules, (in Ingenue 
magazine, Jan. 196I, p. 9) 
© 22Dec60 (In notice: I96I); 
KKL 56988. 



Let's get pretty, by Barbara Factor. 
How to use eyeshadow hues, hot tip 
for cold weather, behind the cover- 
girl: a book of rules, (in Seven- 
teen, Jan. 1961, p. 22) © lJan6l; 
KKL 57012. 
Let's get pretty, by Barbara Factor. 
(in Seventeen, Nov. I96O, p. 68) 
© lNov60; KKl 56011. 
Let's get pretty, by Barbara Fr.-'.tor. 
(in Seventeen, Feb. 1961, p. 34) 
© lFeb6l; KKI5689B. 
Let's get pretty, by Barbara Factor. 
Pastel-pretty, that's you, lilacs 
In bloom, that ' s you, a March wind 
beauty, that's you. (In Ingenue 
magazine. Mar. 196I, p.lB) 
© 22Feb6l; KK157899. 
Let's get pretty, by Barbara Factor. 
Pastel-pretty, that's you, lilacs 
in bloom, that ' s you, a March wind 
beauty, that's you. (In Seventeen, 
Mar. 1961, p. 28) © lMar6l; 
KKI57996. 

Let's get pretty, by Barbara Factor. 
Soft touch for hand-holders. (In 
Ingenue magazine, Feb. 196I, p. 79) 
© 25Jan6l; KKI56929. 
Max Factor announces an amazing 
cosmetic discoveiry to give your 
make-up the perfect finish. 
Finishing powder, (in Glamour, 
June 1961, p. 27) © 22May6l; 
KKl 59302 . 
Max Factor captures the Orient's most 
precious color. Pink Jade; in both 
Hi-Society and Hi-Fi lipsMck. (in 
Ladies' home Journal, Apr. 1959, 
p. 145) © 3lMar59; KKl 565*1. 
Max Factor celebrates 50 golden years 
and here ' s our once-in-a-lif etime 
offer; five famous cosmetics at 
golden Jubilee prices and famous 
Majc Factor beauty secrets, (in 
Ladies' home Journal, Mar. 1959, 
p. Ill) © 26Feb59; KKI5671O. 
Max Factor gives you Hi-Pi fluid make- 
up. (In McCall's, Mar. 1959, p.33) 
© 26Peb59; KKl 56540. 
Max Factor reveals the essentials for 
a healthier, flawless skin, so your 
cosmetics can make you look even 
lovelier. Active moisturizer & 2 
other cosmetics. (in Vogue, Feb. 1, 
1961, p. 89) © lFeb6l; KKl 57716. 
No Shine lipsticks. Lilac pastel & 5 
other shades. (in Glamour, Mar. 
1961, p. 23) © 22Peb6l; KK157428. 
Now, from California comes the sunlit 
look, Creme Puff. (in Ladles' home 
Journal, Feb. 1961, p. 15) 
© 28Jan6l; KKl 57752. 
Now, the luxury of Nail Satin at your 
fingertips, (in Glamour, May 
1961, p. 17) © 22Apr6l; KKl 58632. 
Pan -Cake makes you perfect. Make-up. 
(in Harper's bazaar, Jan. 1961, 
p. 37) © lJan6l; KKl 57018. 
Pan-Cake makes you perfect. Make-up. 
(In Holiday, Feb. 196I, p. 101) 
© 15Jan6l; KK156999. 
Pan -St Ik, the make-up that creaais dry 
skin to soft new beauty, (in Red- 
book magazine, Jan. I96I, p.lO) 
© 20Dec60 (in notice: I96I) ; 
KKI57OO8 . 
Report on the most dramatic change in 
women ' s make -up and in their looks 
in 24 years. Sheer Genius, (in 
Life, Jan. 20, I96I, p.l4) 
© 17Jan6l; KKl 56987. 
Say Merry Christmas tviice; give Case- 
mates, two gifts in one. Hi-Society; 
Creme Puff. (in Mademoiselle, Nov. 
i960, p. 36) © 310ct60; KKI56046. 

Sheer Genius, the beautiful differ- 
ence. Complete make-up. (In 
McCall's, Feb. 196I, p. 11) 
© 25Jan6l; KKl 57001. 

Skin flavjs? Erace covers instantly. 
(In This week magazine, Feb. 5, 
1961, p. 13) © 5Feb6l; KKI56897. 



Startling new discovery beautifies 
your hands: Swedish Formula hand 
creme with the 20-second massage. 
(in Reader's digest, Jan. 1961, 
p. 23) © 21Dec60 (in notice: 1961); 
KKl 57020. 
Tired lines? Erace covers instantly, 
(in This week magazine, Jan. 8, 
1961, p. 19) © 8jan6l; KKL 57017- 
Wrap her in fragrance by Max Factor; 
Hypnotique. Spray mist cologne & 
3 other products, (in Harper ' s 
bazaar, Nov. i960, p. 13) O lNov60; 
KKl 56012. 
You'll love the look of you in Hi- 
Pl. Fluid make-up. (in McCall's, 
Mar. 1961, p. 144) © 28Feb6l; 
KKl 58009. 

FAIRBANKS WARD INDUSTRIES, INC. © 

At all 3 Friedman's Jewelers. Imeigine 
your choicp of 2 exceptional all 
steel plastic top cabinets. Kitchen 
cabinet; desk cabinet. (in The 
Florida times-union, Jacksonville, 
Fla., Apr. 21, 1961, p. 15) Appl. 
author: Morton Winston. © 21Apr6l; 
KKI58985. 
Buy warehouse direct and save. De- 
luxe all steel 20" x I6" work & 
space saver kitchen cabinet. Sam 
Levin Furniture Co. of Connells- 
ville. (in The Dally courier, Con- 
nellsville. Pa., Mar. 3, 196I, 
p.l4) Appl. author: Morton 
Winston. © 3Mar6l; KK158137. 
80 piece deluxe pastel pink & lilac 
Cannon sheet and towel matched 
ensemb e. Friedman's Jewelers, 
(in The Atlanta Journal & constitu- 
tion magazine. Mar. 5, 196I, p. 27) 
Appl. author: Morton Winston. 
© 5Mar6l; KK159196. 
11 pc. extra heavy, lifetime guaran- 
teed, streamlined shape, oast 
aliunlnum set. Hadley's. (in 
Springfield republican. Mar. 26, 
1961, P.17A) Appl. author: Morton 
Winston. © 26Mar6l; KKl 58799. 
5 in 1 outdoor recreation game set: 
Badminton, Croquet, Volley ball. 
Dart game. Horse shoe set. Marvin 
Grumble's. (in Texas times -review, 
Apr. 16, 1961, p. 6) Appl. author: 
Morton Winston. © l6Apr6l; 
KKI59586 . 
4 complete nationally advertised 
fishing sets: Pflueger, Falcon, 
Bates, Colt. O'Connell Jewelry Co. 
(In San Antonio light, comic tab- 
loid, p. 8) Appl. author: Morton 
Winston. © 9Apr6l; KK159197. 
Gigantic special purchase makes this 
once-in-a-lif etime value possible. 
Fairbanks Ward heavy gauge steel 

5 in 1 home or office folding desk 

6 cabinet. Roessler-Klrk Jewelers, 
(in Marion chronicle, Apr. 6, 196I, 
p. 10) Appl. author: Morton Winston. 
© 6Apr6l; KKI58984. 

The most incredible offer in our his- 
tory, unmatched for quality, value & 
price: 15-piece stainless steel 
waterless cookware. 6 quart Dutch 
oven & other pieces. Wolf's. (In 
The Columbian, Vancouver, Wash., 
Jan. 30, 1961, p. 6) Appl. author: 
Morton Winston. © 30Jan6l; KK157313. 

$1 will hold your power mower in 
layaway. New instant starting 
Golden Crown 22 in. power mower. 
Gray's Jewelers. (In Oklahoma 
ranch and fann world. Mar. 12, 
1961, p. 6) Appl. author: Morton 
Winston. © 12Mar6l; KKI58136. 

3 complete, nationally advertised 
fishing sets. Rone Jewelers, 
(in The Daily herald, Apr. 13, 
1961, p. 12) Appl. author: Morton 
Winston. © 13Apr6l; KKI588OO. 

FALSTAFF BREWING CORP . ^"^ 

For light-hearted living. Poster 
61-2. Appl. author: Paul Gloni. 
© lJan6l; KKL56331. 



28 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



FAMILY BOOTERIE, © 

Announcing the original Family 
Booterle 2 for 1 shoe sale. 
© 23Dec60; KKl 56537. 

Choose now from the largest assortment 
of famous brand shoes. 2 pairs for 
the price of 1 / $1.00 shoe sale. 
Gems shoes for teens & others. (In 
The Nashville banner, Dec. 26, I960, 
p. 34) © 26Dec60j KK156336. 

FAMILY RECORD PLAN, INC. © 

Presentation record, 45 rpm, 2 sides. 
Appl. author: T. Lager Huebsch. 
© 12.Tan6l; KKI583II. 

PANT MILI.ING CO. © 

If ycu'd bake with pride, bake with 
Ciladlola. All-purpose flour & 3 
other products. (in The Saturday 
evening post, Jan. 21, 1961, p. 11) 
Appl. author: Clay Stephenson Associ- 
ates, Inc. © 21Jan6l; KKI56606. 
If you'd bake with pride, bake with 
Oladlola. All-purpose, self-rising, 
& bread & rolls flour. (in Kllleen 
dally herald, Feb. 9, 1961, p. 3) 
Appl. author: Clay Stephenson Asso- 
ciates, Inc. © 9Feb6l,- KKl 57066. 
If you'd bake with pride, bake with 
Gladlola; special hard wheat bread 
and rolls flour. (In Kllleen daily 
herald, Jan. 19, I96I, p. 8) Appl. 
author: Clay Stephenson Associates, 
Inc. © 19Jan6l; KKI56619. 
If you'd bake with pride, bake with 
Gladlola. White corn meal, (in 
Kllleen dally herald. Mar. 2, I96I, 
p. 8) Appl. author: Clay Stephenson 
Associates, Inc. © 2Mar6l; 
KKl 58312. 

FARM HOUSE. 

Kitty Kitz mystery box. Appl. author: 
Wally B. Marks. © Viola M. Marks 
d.b.a. Farm House; l4May6lj 
KKI59039. 

FAYETTE DISTRIBUTORS, INC. © 

How to cut abrasive cost. Processing 
coated abrasive grinding discs. 
Appl. author: Eugene W. Funk. 
© 15May6l; KK159224. 

PEASER, DANIEL D. © 

A history of flreamis, by Harold L. 
Peterson. Illustrated by Daniel D. 
Feaser. Jacket illus. © 26Apr6l; 
KKI59489. 

FEDEPIAL-MO'IUL-BOWER BEARINGS, INC. 
FEDERAL-MO^UL SERVICE. SEE Federal- 
Mogul Service . 



FEDERAL-MOGUL SERVICE. 

Bower-BCA wheel bearing torque wrench. 
Appl, author: Ross Roy-B.S.P. & D., 
Inc. © Federal-Mogul Service, di- 
vision of Federal -Mogul -Bower Bear- 
ings, Inc.; I6jan6l; KKI56309. 

New National fice seal for trailer 
axles makes oil-bath lubrication 
positive. New National conversion 
kit for trailer axles. (Form 
no.FMN-6l-4c) Appl. author: Ross 
Roy-B.S.F. &D., Inc. ©Federal- 
Mogul Service, division of Federal- 
Mogul-Bcwer Bearings, Inc.; 
12Apr6l; KK158234. 

FELDENKREIS, MORRIS. SEE Field, Mark. 

FENNER SOLAR SCRENE CORP. © 

Designer's information file. Appl. 
author: Carlton F. Fenner. 
© 210ct60; KKl 58278. 

FENSTERMACHER, JOHN HARDER. © 
Barbecue Club of America, Corry, 

Pennsylvania. © 23Feb59; KKl 57799. 
PENTON LABEL CO, © 

Pent-Onamel gummed labels. Addressing 
labels. Price list. NM: revision & 
additions. © 19Dec60; KKI57510. 



Fent-Onamel gummed stock insurance 

labels. Fent-Onamel collection 

stickers. NM: revisions. 

® lBMay6l; KK159524. 
PentOnamel made-to-order anniversary 

stickers. NM: revisions. 

© 2May6l; KK159523. 

FERGUSON-LANDER BOX CO. © 

Del's ice cream. Vanilla, chocolate, 
Neapolitan, fudge sundae. 48. 
One-half gallon liquid. (Wooden 
spoon) Appl. author: Robert A. Mor- 
ris. © 15Feb6l (in notice: 1960); 
KKI57699. 
Devon ice cream. Strawberry & 

5 other cartons. (Farm scene) 
47. Half gallon liquid. Appl, 
author: Robert A. Morris, Pres. 
© 3Feb6l (in notice: 196O); 
KKl 59677. 

FIEDLER, WILLIAM. © 

Instructions. Flux; silver solder. 
© 15May6l; KKl 58941. 

FIELD (HENRY) SEED & NURSERY CO. © 
Buy direct -by -inall from a company 
that ' s been pleasing gardeners for 
generations: Henry Field's. Hybrid 
tea roses & other Items. (In 
Flower grower. Mar. 1961, p. 33) 
Appl. author: Raymond Jack Poster. 
© l6Peb6l; KKI57458. 
Mid-season sale. Hybrid tea roses 

6 other plants, (in The Kansas 
City star, Apr, 2, I96I, p,16e) 
Appl. author: Lee E. Gingery. 

© 2Apr6lj KKl 58183, 
Spring specials, order direct -by ^nail 
from Henry Field's, Clematis vines 
& other items, (in Popular garden- 
ing, Feb, 1961, p. 55) Appl. author: 
Raymond Jack Foster. © 19Jan6l: 
KKI57457. 
Super glads, big bulbs that will 

bloom this summer. Double petunias 
& lythrum. (in Flower grower, Apr. 
1961, p. 55) Appl. author: Lee E, 
Gingery. © 20Mar6l; KKl 58488, 

FIELD, MARK. 

Marfel records. She sets my heart 
a 'rocking, © Morris Feldenkrels 
d,b,a, Mark Field; l6Mar6l; 
KKl 57690 , 

FILBERT (J. H.) INC, © 

Mrs . Filbert • s corn oil margarine , 
Four golden quarters. Net wt. 1 lb. 
© 30De-:!60; KKI56305. 
New from Mrs. Filbert's, six sticks. 
Honey Gold margarine. Net wt, one 
pound. © 3 Jul 58; KKl 56306. 

PILON PLASTICS CORP. © 

Piloplated Pilon, translucent fiber- 
glass building panels. Exclusive 
Plloplate guarantee. © lNov60; 
KKl 59285. 
New building economy with Rololite, 
fiberglass reinforced translucent 
material. © lNov60; KKl 59284. 
Para vivlr mejor construya con Fllon 
paneles de vidrlo hilado. NM: 
revision, additions & translation, 
© lNov60; KKl 59283. 

FINANCIAL ADVERTISING SERVICES. © 
Choose any 4 interchangeable mes- 
sages. Financial lite display. 
© 23Peb6l (in notice: I96O ) ; 
KKI59544. 

FINCH PARTY PLAN. 

How to have fun making money, the 
fabulous new Finch party plan, 
Appl. author: Doris M. Cassell. 
© Greetings Unlimited (in notice: 
Finch Party Plan, a division of 
Greetings Unlimited); 5Jan6l; 
KKl 581 00, 

FIRESTONE TIRE & RUBBER CO. © 

Champion on track, and turnpikes, too. 
(In Reader's digest. Sept, 1, 1959, 
p. 208-209) © lSep59; KKl 57685. 



Cloud-9 comfort on a few Inches of 
foam: new forms in furnishings from 
the six fields of Firestone, (in 
Business week, Nov. 7, 1959, P.64) 
© 7Nov59; KKl 58923. 
Firestone rubber-X surpasses car mak- 
ers' toughest teats to prove Fire- 
stone brings you extra safety in 
tires. Deluxe champion, (In Life, 
Apr. 6. 1959, p. 42-43) © 6Apr59j 
KKl 563 47. 
On time en Firestones; they cut costs 
on building materials deliveries. 
Transport; Super all traction. (In 
Practical builder. Mar, 1959, P.9C) 
© lMar59; KKl 56173 . 
Puncture safety, blovrout safety. (in 
Reader's digest, Aug. 1, 1959, P.7) 
© lAug59; KKI57686. 
Rubber-X-101 gives a hush-hush ride 
on i960 cars. (in The Saturday 
evening post, Nov. 21, 1959, p.64- 
65) © 21NOV59; KKI58693. 
We meet harvest schedules on Fire- 
stones, says Larry Frazier, Route 3, 
Walla Walla, Washington. (In Farm 
Journal, Feb. 1959, P.64G) © lFeb59; 
KKI56040. 

FIRST FEDERAL SAVINGS & LOAN ASSN. OP 

CHICAGO. © 

Wise and prudent Chicagoland people 
place their savings in First 
Federal. (in the Chicago tribune, 
June 28, 1961, pt,2, p. 12) Appl. 
author: Dancer-Fltzgerald-Sample, 
Inc. © 28jun6l; KKI59836. 

FIRST WISCONSIN NATIONAL BANK OF MIL- 
WAUKEE. © 
Flrst-tronlc check service; automatic 

record keeping for busy people. 

Appl. author: Cramer-Krasselt Co. 

© lDec60; KKI56315. 

FISHER FLOURING MILLS CO. © 

Bleached pastry flour. 5 lbs. net 

wt. © 28Mar6l; KKl 58022. 
Blend, all-purpose flour. 5 lbs. 

net wt. © 28Dec60; KKl 57705. 
Deluxe ALA American bulghour wheat. 

Net wt. 1 lb. © 28Mar6l; KKI58023. 
Deluxe cracked wheat. 2 lbs. net vrt. 

NM: additions & revisions. 

© 5Dec60; KKI56099. 
Deluxe Golden 27 buttermilk pancake 

mix. Net wt. 7 lbs. 8 oz. 

© 28Mar6l; KK157751. 
Deluxe Golden 27 buttermilk pancake 

mix. 2 lbs. net wt. NM: revision 

& additions. © lNov60; KKl561;t(.0. 
Deluxe instant Zoom, natural high 

protein whole wheat cereal. Net 

wt. 1 lb. NM: revision & additions. 

© I80ct60; KKI56438. 
Deluxe 100$^ old fashioned buckwheat 

flour, not self -rising. 2 lbs. net 

wt. NM: additions & revisions. 

© 5Dec60; KKI56IOO. 
Deluxe rye flour. 1 lb, 12 oz. net 

wt. NM: additions & revisions. 

© 5Dec60; KKI56096, 

Del\ixe scone & shortcake mix. Net 
wt, 14 oz. NM: additions. 
© 20Dec60; KKI561OI. 

Deluxe unbleached graham flour. 

2 lbs net wt. NM: additions & revi- 
sions. © 5Dec60; KKl 56098. 

Deluxe unbleached 100^ whole wheat 
flour. 2 lbs. net wt. NM: 
revision & additions. © 7Nov60; 
KKl 56439. 

Deluxe wheat germ; natural, not 
toasted. 1 lb. 4 oz. net wt. 
NM: additions & revision. © 5Dec60; 
KKl 56094. 

Deluxe yellow com meal; medium coarse 
granulation, not degermlnated. 
2 lbs. net wt. NM: additions & re- 
visions. © 5Dec60; KKI56097. 

Er.rl-hed farina. 5 Ib.g. net wt, 
© 5Dec60; KKI56092. 



1961 



CURRENT REGISTRATIONS 



29 



Give your fajnlly 12 days of Christmas. 
In the holiday red bag. Blend, all- 
purpose flour. (In The Seattle 
times, Deo. k, 196O, pictorial color 
roto section, p.'^3) © 'tDeceOj 
KKl 57135. 
Graham flour, unbleached, medium 
coarse. 5 lbs. net wt. 
© 5Dec6C; KKI56095. 
Old World brand wheat pilaf with 
crisp bacon. Net weight 15 1/2 oz. 
© 24May6l; KK159772. 
100^ whole wheat flour, unbleached. 

5 lbs. net wt. © 5Dec60; KKI56093. 
Rye flour. 5 lbs. net wt. 
© 24May6l; KK159773. 

FISHER RADIO CORP. © 

Why do Fisher owners keep on being 
Fisher owners? (In The New York 
times magazine. May 7, I961, p.'+S) 
© 7May6l; KKI58764. 

PISH-EZE PRODUCTS, INC. © 

Bendo-Jlg catches more fish, catches 

them when other Jigs fail. 

© 5Jan6l; KKl 56468. 
Folehold, the new pole hold provides 

an immediate assist in landing your 

fish. © 4Jan6li KKl 56469. 

PISHLOVE (H.) & CO. © 

Hollywood Spectaculars, giant glasses. 
No. 692. Appl. author: Irving Plsh- 
love. © 14Nov60; KKl 57 478. 

Hollywood Spectaculars, giant glasses. 
N0.692B. Appl. author: Irving Plsh- 
love. © 14Nov60,- KKL 57 479. 

It wiggles, squirms, coils; Sntkey Sajn 
makes 'em scram. No. 694. Appl. au- 
thor: Irving Pishlove. © 8Mar6l; 
KKl 57371 . 

Live action; it wiggles, squirms, 
cells. Snakey Sam makes 'em scram. 
Appl. author: Irving Pishlove. 
© 8Mar6l; KKl 57370. 

The new rage, mad buttons; wear on 
sweaters, coats, shirts. No. 695. 
Appl. author: Irving Pishlove. 
© 8Mar6l; KKl 57368. 

The original and best made Qlant 

Specs. No. 690 Super-Specs & 5 other 
glasses. Appl. author: Irving Pish- 
love. © 29Dec60; KKl 57 477. 

Phony Jelly roll, looks good enough to 
eat. No. 552. Appl. author: Irving 
Pishlove. © 8Mar6l; KKl 57366. 

Snakey Sam electrical display. Instinic- 
tions. Appl. author: Irving Pish- 
love. © 8Mar6l; KKl 57369. 

Super comb, world's largest comb for 
big heads; giant comb for swell 
headed: boss, executive, friend, 
husband, wife. N0.55I. Appl. au- 
thor: Irving Pishlove. © 8Mar6l5 
KKl 57365. 

They scream over Oooey Hxanor melted 
ice cream bar; looks so real. 
No. 560. Appl. author: Irving Pish- 
love. © 8Mar6l; KKl 57367. 

PITZGERAU). © 

Not a jolt like this, but a Jolt of 
this every 2 hours; Safe-T-Beltz 
coffees.- Appl. author: John P. 
Fitzgerald. © 15Dec60; KKI58385. 



FLAMBEAU PLASTICS CORP. © 

Connect -a-frame wall arrangements. 

© 10Peb6l; KKI5686I. 
Pleunboware consumer proved housewares. 
© 19Deo60; KKI567OO. 

Plamboware 3-plece spatula and bowl 
scraper set. © 13Apr6l; KK159499. 

FLINT & WALLING MANUFACTURING CO., 
INC. © 

Golden Arrow submersible pump. Appl. 
author: Juhl Advertising Agency. 
© 150ct60; KKl 56875. 



FLOOD CO. © 

A friend to everyone who paints; 
Penetrol, quality paint additive. 
Appl. author: Earl Freeman Flood. 
© 3Jan6l; KKl 57581. 

FLORIDA CITRUS COMMISSION. © 

Acne? Many teen-agers who've been 
advised to avoid rich desserts and 
drinks have been taking orange 
Juice instead. [Boy & girl at ping 
pong table] (In Seventeen, Mar. 
1961, p. 143) Appl. author: Benton 
& Bowles, Inc. © lMar6l; KK159046. 
Acne? Many teen-agers who've been 
advised to avoid rich desserts and 
drinks have been taking orange 
Juice instead. Boy and girl by 
tree. (In Seventeen, Apr. 196I, 
p. 170) Appl. author: Benton & 
Bowles, Inc. © lApr6l; KK159045. 
Ask for Duncans. Duncan grapefruit, 
with extra seeds, give extra vitamin 
C and extra flavor. (In Journal 
American, Feb. 6, 1961, p.l4) Appl. 
authors: Benton & Bowles, Inc. 
© 6Peb6l; KK156941. 
The eatln'est oranges you ever peeled; 
Plcsrida's tempting Temples, (in 
Sunday news. New York, Jan. 22, 
1961, ccloroto section, p. 15) Appl. 
author: Benton & Bowles, Inc. 
© 22Jan6l; KK157472. 
Enjoy the break that does more than 
refresh. After hard work or play, 
take an orange Juice break to re- 
store the vitamin C and energy you 
need. (In This week (New York her- 
ald tribune), Dec. 11, 196O, p. 27) 
Appl. author: Benton & Bowles, Inc. 
© llDec60; KK156937. 
50 calories^ Just 50. At its luscious 
best now. High in Vitamin C, low 
in calories. Presh Florida grape- 
fruit. (In Minneapolis morning 
tribune. Mar. 24, 196I, p. 7) Appl. 
author: Benton & Bowles, Inc. 
© 24Mar6l; KK159052. 
50 calories, Just 50. You've got 
nothing to lose but pounds, when 
you swap rich desserts for this 
natural goodness. Fresh grapefruit 
from Florida. (In Life, Feb. 17, 
1961, p. 8) Appl. author: Benton 85 
Bowles, Inc. © 15Peb6l; KK159047. 
Fight colds 5 ways with grapefruit 
Juice. 1. Gold mine of vitamin C. 
2. Other needed vitamins and 
minerals. Pure grapefruit Juice 
from Florida. (in Life, Feb. 24, 
1961, p. 104) Appl. author: Benton 
& Bowles, Inc. © 22Peb6l; 
KK159048. 
Fights colds naturally. Her mother 
knows that orange Juice provides 
natural Vitamin C, vital liquids 
and the energy she needs. Fresh- 
frozen orange Juice from Florida. 
(In Life magazine, Jan. 27, 1961, 
p. 8) Appl. author: Benton & 
Bowles, Inc. © 25Jan6l; KK159049. 
Freshest news in town, new crop Just 
in. (in Dally news. New York, 
Dec. 1, i960, p. 70) Appl. author: 
Benton & Bowles, Inc. © lDec60; 
KKI56938. 
Prom Florida, the tangerine train's 
In town. (In New York news. Dec. 8, 
i960, p. 80) Appl. author: Benton & 
Bowles, Inc. © 8Dec60; KKl 57384. 
Give her an orange Juice break. 
After school, a refreshing orainge 
Juice break provides the extra 
Vitamin C and energy active chil- 
dren need. Fresh-frozen orange 
Juice from Florida. (In Life, Mar. 
10, 1961, p. 8) Pippl. author: Ben- 
ton & Bowles, Inc. © 8Mar6l; 
KKI5905O. 
How long has it been since you've 
tasted fresh Florldas? (In Sunday 
news. New York, Dec. 11, 196O, p. 21) 
Appl. author: Benton & Bowles, Inc. 
© llDec60; KKI56940. 



How to eat the world's juiciest 

orange, a Florida orange, of course. 
(In Sunday news. New York, Jan. I5, 
1961, colcroto section, p.is) Appl. 
author: Benton & Bowles, Inc. 
© 15Jan6l; KK157471. 
Juiciest news in town. Pick of crop 
Just in. Buy fresh oranges from 
Florida. (in The Chicago news, 
Feb. 16, 1961, p. 23) Appl. author: 
Benton & Bowles, Inc. ® l6Feb6l; 
KKI5905I. 
Luscious, fresh Florida grapefruit 
low in calories, high in vitamin C. 
(In New York post. Mar. 9, 196I, 
P-35) Appl. author: Bsnton & 
Bowles, Inc. © 9Mar6l; KK159480. 

Send some Florida sunshine North. 
Remember the stay-at-homes with a 
gift box of oretnges, grapefruit and 
tangerines. Nicest way to say: 
Hello from Florida. (in The Miami 
herald, Dec. 13, I960, p.4A) Appl. 
author: Benton & Bowles, Inc. 
© 13Dec60; KK159053. 



FORD MOTOR CO. © 

Belt and buckle assembly seat, 
Lincoln; Installation kit. 
I.S. 618. Fomoco. © 30Mar6l; 
KKI58368. 
Brake shoe Installation instructions. 
I.S. 33-A. Fomoco. © l4Dec60; 
KKI5838O. 
Dispenser tissue; Installation kit. 
I.S. 621. Fomoco. © 22Mar6l; 
KKl 58367. 
Fomoco universal moulding retainers . 
I.S. 554-A. © 23Nov60; KKI58382. 

Front seat passenger; installation. 

I. S. 599. Fomoco. © 20Feb6l; 

KKl 58934. 
Installation Instructions for brsike 

linings for 1949-61 Ford passenger 

cars and P-1, P-100 trucks. 

I.S, 33, rev. 9-60. Fomoco. 

© l4Dec60; KKI5838I. 
P/steering installation procedure; 

292 eng. less a/c. I.S. 600. 

Fomoco. © l6Feb6l; KKl 5837 3 
Pass/power steering; installation. 

I.S. 605. Fomoco. © l6Pob6l; 

KKl 58383. 
Power brake; installation kit. 
I.S. 585. Fomoco. © 2Nov60; 
KKl 58366. 
Power steering Installation procedure; 

352 engine less a/c. I.S. 6II. 

Fomoco. © l6Feb6l; KKI58376. 
Power steering Installation procedure; 
352 engine with a/c. I.S. 61O. 

Fomoco. © l6Febbl; KKl 58377. 
Power steering installation proce- 
dure; 292 eng. with a/c. I.S. 608. 

Fomoco. © 16Peb6l; KK158375. 
Power steering installation procedure; 

223 eng. I.S. 607. Fomoco. 

© l6Peb6l; KKI58374. 
Power take off; kit. I.S. 565. 

Fomoco. © 8Nov60; KKI58372. 
Power take off; kit. I.S. 566. 

Fomoco. © 8Nov60; KKI5837I. 
Rear seat no.l; installation. 

I. S. 597. Fomoco. © 20Peb6l; 

KKl 58933. 
Rear seat no. 2; installation. 

I. S. 598. Fomoco. © 20Feb6l; 

KKl 58936. 
Remote control luggage compartment 

door lock release, 1961 Ford and 

Mercury; installation instruc- 
tions kit. I.S. 590. Sheet 1. 

Fomoco. © lDec60; KKI58378. 

Seat covers; Installation. I.S. 581. 

Fomoco. © 27Dec60; KKI5837O. 
Swivel front seat passenger; installa- 
tion. I. S. 600. Fomoco. 
© 20Peb6l; KKl 58935. 
Technical procedures manual. Quick 
service. © 2May6l; KK159486. 



30 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



FORD MOTOR CO. -Con. 

Transmission oil filter; Installa- 
tion kit. I.S. 589. Pomooo. 
© 50Dec60; KK15836'+. 
Turn signal for series F-lOO tmd 
P-250j all except F-250 (4x4) 
conventional; Installation kit. 
1.3. 571. Poraoco. © 200ct60j 
KKI58365. 
Washer windshield; Installation 
Instructions kit. I.S. 577. 
Fomoco. © 29Dec60; KKI58369. 
When replacing differential case only. 
I.S. 595. Fomoco. (Differential 
case replacement) © 29Dec60; 
KKI58379. 

.'ORDE CORP. © 

Flexagons. The remarkable new educa- 
tional toy. Creative fun for 
children 5 to 50. Designed by 
Fred Bassettl. © lODecSO; 
KKl 58822. 

FOREMOST DAIRIES, INC. © 

Dutch Pride frozen dessert; VEinllla 
Imitation Ice cream. Half gallon 
liquid. © l4Dec60; KKl 571^1. 
Portl-cal, a modified milk product; 
ready to serve, vanilla flavored, 
900 calorie diet. One quart. 
© 21Nov60; KKl 57 ^76. 

P0RME2C CORP. © 

The newest way to relaxation and fun. 
Floater Loafer. Model 6OI. Appl. 
author: Juhl Advertising Agency. 
© lJan6l; KKl 56873. 

PORMULETTE CO., INC. © 

Davol anti-colic nipples. Appl. au- 
thor: Robert Lerner. © 500ct60; 
KKI59IO7. 

Davol collar and seal sets. Appl. 
author: Robert Lerner. ® JOOctSOj 
KKI59IO8. 

Davol unbreakable nipple covers. 
Appl. author: Robert Lerner. 
© 300ct60; KK159109. 

FORTUNE GAMES. 

Gold Coast, the game of Africa. 
© Fortune Games, a firm composed 
of H. Yellln & Mary S. Yellln; 
200ot60; KKl 58894. 
The story of Gold Coast; the game of 
Gold Coast. Instruction sheet. 
© Fortune Games, a firm composed of 
H. Yellln & Mary S. Yellln; 200ct60; 
KKl 56303. 

FOSTER-GflANT CO., INC. © 

Puppy sunglasses. © 28Mar6l; 
KKl 57911. 

FOUNDATION FOR COHT'iERCIAL BANKS. 

Everybody's business la nobody's 
business. Are you making the same 
mistake with money? (in Life, 
Mar. 24, 196I, p. 75) Appl. author: 
J. Walter Thompson Co. © 22Mar6l; 
KKI58329. 

How many men are you at the same 
time? But how's your talent for 
handling money? (in Life, Jan. 25, 
1961, p. 67) Appl. authof: J. Walter 
Thompson Co. © 25Jan6l; KKI58328. 

FRAM AIRE CORP. 

Pram turns on the heat for you. Fram, 
the nation's leading filter maker, 
takes the lead again to build your 
furnace filter business. AH-1283. 
Appl. author: Budd Brown. © Pram 
Aire Corp., division of Pram Corp.; 
lDec60; KKl 56966, 
In modern motels your appearance 

sells, your welcome sells, but does 
your heating and alr-oondltlonlng 
sell? Total air control means ..'. 
Pram permachem-treated air filters. 
AH-1272. Appl. author: Charles A. 
Wilson. © Pram Aire Corp., division 
of Pram Corp.; 10Aug60; KKl 56963. 



It's mld-wlnter filter change time. 
Pram furnace filters permachem- 
treated to kill 99/^ of trapped 
germs. AH-1282. Appl, author: Budd 
Brown. © Pram Aire Corp., division 
of Pram Corp.; lDec60; KKl 56965. 
Permachem-treated air filters for 
furnaces and air conditioners, now 
in new PD-5 display sampler. 
AH-1273. Appl. author: Charles A. 
Wilson. © Pram Aire Corp., division 
of Pram Corp.; 10Aug60; KKl 56962. 
Warning, your furnace filter may be 
dangerously dirty. Pram air fil- 
ters. AH- 1281. Appl, author: Budd 
Brown. © Pram Aire Corp., division 
of Pram Corp.; lDec60; KKl 56964. 

FRAM CORP. PRAM AIRE CORP, SEE Pram 
Aire Corp. 

FRANCO AMERICAN NOVELTY CO. © 

Build powerful sales, put sock in 
your box gags and novelties. New 
box gags. Appl. author: Robert 
Oumano. © 15Nov60; KKl 58635. 



FRANKONIA. 
Inc. 



SEE Frankonla Products, 



FRANKONIA PRODUCTS, INC. 

License plated model cars, Chevrolet 
Oorvalr, Including slide-in frame 
for license plates of all 50 states 
and Canada. © Frankonla, accepted 
alternative designation of Fran- 
konla Products, Inc.; 4jan6l; 
KKl 57977. 

FREEMAN SHOE CORP, © 

Freeman gives you the key to greater 
profits, the dynamic key moderns. 
Advertising service for retailers by 
Freeman. Tin Boot and shoe record- 
er, Feb. 1, 1961, p. 2) Appl. au- 
thor: J. Walter Thompson Co. 
© lFeb6l; KKl 57709. 
Key Modems; American men prefer 
tailored dress shoes that take a 
casual turn. Style no, 8431. (in 
The Saturday evening post. Mar, 18, 
1961, p. 69) Appl. author: J. Walter 
Thompson Co, © l4Mar6l; KK158164, 

Key moderns, by Freeman, Style 
no, 2678. (In Time, Apr, 14, 196I, 
p,13) Appl, author: J. Walter 
Thompson Co. © 12Apr6l; KKI58567. 

FREUD, MELVIN. © 

Stacy's. Rushton pink poodle and 
other toys. © 13Jan6l; KK159533. 

Twas the night before Christmas. 
Ideal walking Pattl playpal & 
other toys. © 13Jan6l; KK159598. 

You'll always find the toys they want 
at Stacy's. Hassenfeld Bridg-it 
and others. © 13Jan6l; KK15953'*. 

You'll always find the toys they want 
at Stacy's. Highlander Stadium 
checkers and others. © 13Jan6l; 
KKI59532. 

You'll always find the toys they want 
at Stacy's. Kenner Qlve-a-show 
projector and others. © 13Jan6l; 
KKI59535. 

PRICK (W, H.) INC. © 

Once again, excellence from Prick, 
the new Frlck PC-2 dish carrier. 
(In Institutions, May I96I, p. 45) 
© 19Apr6l; KKl 59272. 

FRIGID FOODS CO. © 

Carnival; , Cheerio, 6 delicious choco- 
late coated ice cream bars. Net 
contents 12 fl. ozs. © 21Mar6l; 
KKI58392. 

Carnival; Pudgsicle, 6 tempting 
fudge treats. Net contents 15 fl- 
0Z3. © 21Mar6l; KK158393. 

Carnival; Happy Time cones, 4 crunchy 
nut and chocolate top. Net con- 
tents 12 fl. ozs. © 21Mar6l; 
KK15839'+. 



Carnival; pure orange flavor Popsicle, 
6 twin treats. Net contents 18 fl. 
ozs. © 21Mar6l; KK158395. 

FRUIT WINE PURVEYORS. © 

Wild Russian Vanya brand. © 15Jan6l; 
KKl 58586. 



G 



SEE Gottlieb, Alfred D. 



G. P. C. SEE General Poods Corp, 

G.F.C. SEE General Poods Corp. 
Perkins Division. 

GHC. SEE Grieve -Hendry Co., Inc. 

GALDONE, PAUL. © 

Boy at bat, by Marion Renlck. 

Pictures by Paul Galdone . Jacket 
lllus. © 26Apr6l; KK159488. 



4 



GALLOWAY, EWING. © 

Stock photos. 2OO69I-G & other photo- 
graphs. © 30Dec60; KK156848. 

GAHDY CO. © 

First and only fully farm-tested 
granular applicator. 90I. Appl. 
author: Ebenhard S. Gandrud. 
© 15Peb6l; KKL 57211. 

901 granular chemical applicator for 
row oropa. Appl. author: Ebenhard 
S. Oandrud. C 21Jan6l; KKl 56415. 

901 granular chemical applicator for 
row crops; 901 for John Deere 
planters. Appl. author: Ebenhard S. 
Gandrud. © 9Jan6l; KKl 56297. 

Wheel Instructions for model W-5 
Gandy wheel for measuring land, 
Appl. author: Ebenhard S. Gandrud. 
© 8May6l; KKI588IO. 

OARNEAU (JOSEPH) CO. © 

Usher's Green Stripe, the light, 

smooth scotch. (In The Wall Street 
Journal, May 17, 196l, p.l8) Appl. 
author: Albert Woodley Co., Inc. 
© 17May6l; KKl 58998. 

GATES & SONS, INC. © 

Paster and better forming than ever 
before with Gates new Whack-Back 
foim ties. Rod-type; bar-type. 
Appl. author: Harrison Gordon Gates. 
© 29JUI6O; KKI56922. 

For longer panel life. Gates metal 
corner guards. Rivet anvil & table 
& 4 other items. Appl. author: 
Harris Gordon Gates. © 12May60; 
KKI56921 , 



GAYLORD PRODUCTS, INC. © 
Gayla beauti-cap. No. 523. 
© lDec60; KKI56O85. 



3 nets. 



GENERAL DEVELOPMENT CORP. © 

8 pages that can change your life. 
The story of Port Charlotte, Pla, 
© 260ct60; KKI5873O. 
6 pages that can change your life. 
Port Charlotte, Florida, where re- 
tirement becomes ren-new-ment . 
© 2Nov60; KKl 58731. 
This 6 pELge advertisement presents 
the story of re-new-ment. Here at 
Port Charlotte retirement is a 
happy word. © 15Nov60; KKl 587 33. 

Your retirement can become your re-new- 
ment. Here at Port Charlotte re- 
tirement is a happy word. (In 
Look. Oct. 11, i960) © 17Sep60; 
KKI58732. 

GENERAL PIREPROOPIMO CO. © 

Goodform 6OO chairs. © lPeb6l; 
KKI57214. 



1961 



CURRENT REGISTRATIONS 



31 



1000 series; this new General Flre- 
prooflng executive and general office 
furniture has been created to re- 
flect . . . American architecture at 
its finest. © lSep60; KKI56O69. 

GENERAL POODS CORP. © 

And It ' s all so sluQile to prepare and 
store . Birds Eye frozen instsmt 
baby food; strained carrots. 
[Mrs. Elaine Hoffman & baby] (in 
Rochester times - union, Sept. 28, 
i960, p. 19) Appl. author: Benton 
& Bowles, Inc. © 28Sep60; KKI56476. 
Even the smell of them is so appetiz- 
ing. Birds Eye frozen instant baby 
food; strained peas. [Mrs. A.J. 
Villani & baby] (in Rochester 
times - union, Sept. 28, i960, p. I?) 
Appl. author: Benton & Bowles, Inc. 
© 28Sep60; KK156474. 

Famous for putting fun in foods and 
now, wow, it's here; the Open Pit 
barbecue sauce helps you make every- 
day foods flavor happy. Wham- 
burgers; stewpendous; big chief 
beef. (In The Boston herald, 
Feb. 23, 1961, p. 17) Appl. author: 
Young & Rubicam, Inc. © 25Peb6lj 
KKl 58880. 

Make tonight's supper stewpendous; 
something new to do to stew with 
the Open Pit barbecue sauce, (in 
The Detroit news, Dec. 7, I960, 
P.I8-C) Appl. author: Young & Rubi- 
cam, Inc. © 7Deo60; KKl 57402. 

Mothers turn to revolutionsiry new 
baby food. Birds Eye frozen 
instant baby food: strained apple- 
sauce with tapioca. (In Times- 
leader, The Evening news, Wilkes- 
Barre, Pa., Jan. 25, 196I, p. 17) 
Appl. author: Benton & Bowles, Inc. 
© 25Jan6l; KK159476. 

Mothers turn to revolutionary new 
baby food. Birds Eye frozen in- 
stant baby food; strained apple- 
sauce with tapioca. [Mrs. William 
Deacon & baby & 4 other mothers] 
(in Buffalo evening news, Dec. 1, 
i960, section 5, p. 57) Appl. au- 
thor: Benton & Bowles, Inc. 
© lDec60; KKl 56478. 

My son has found a new Joy in eating, 
and I have fo\jnd a new Joy in feed- 
ings. Bl3?ds Eye frozen instant 
baby food; strained peaches with 
tapioca. [Mrs. Ernest J. Weirich 
& baby] (In Rochester times - 
union, Sept. 28, 196O, p. 22) Appl. 
author: Benton & Bowles, Inc. 
© 28Sep60; KKl 56477. 

New, Birds Eye frozen Instant baby 
foods. Birds Eye frozen instant 
baby food: strained applesauce 
with tapioca. (In Baby post. Mar. 
1961, p.8B) Appl. author: Benton 
«e Bowles, Inc. © 23Peb6l; KK159481. 

New from Birds Eye. Birds Eye fro- 
zen Instant baby food: strained 
peas and 2 others. (In Times- 
leader, The Evening news, Wllkes- 
Barre, Pa., Feb. 8, I96I, p. 19) 
Appl. author: Benton & Bowles, Inc. 
© 8peb6l; KK1,59477. 

Save 10/ and eat like a million, get 
the Open Pit barbecue sauce. (In 
St. Louis post-dispatch. Mar. 15, 
1961, p. IOC) Appl. author: Young 
& Rubicam, Inc. © 15Mar6l; 
KKl 58881. 

Surprise the family with whamburgers. 
Hamburgers raised to new heights by 
the Open Pit barbecue sauce, (in 
New York Journal -American, Mar. l4, 
1961, p. 20) Appl. author: Young & 
Rubicam, Inc. © l4Mar6l; KKl 58879. 

There is nothing better for baby than 
these freshly opened and mixed foods. 
Birds Eye frozen instant baby food; 
strained soup, vegetables with 
bacon. [Mrs. Barbara R. Spergen- 



thal «s baby] (in Rochester times - 
union, Sept. 28, I96O, p. 50) Appl. 
author: Benton & Bowles, Inc. 
© 28Sep60; KK156475. 
Treat your tribe to big chief beef; 
the Open Pit barbecue sauce helps 
you make everyday foods flavor 
happy. (In Ebony, Apr. I96I, 
p. 113) Appl. author: Young & Rubi- 
cam, Inc. © l8Mar6l; KK158884. 

Watch your family go for Sloppy Joe 
barbecue beef; fun on a bun from 
the Open Pit barbecue sauce, (in 
The Detroit news, Nov. 9, I960, 
P.I6-A) Appl. author: Young & Rubi- 
cam, Inc. © 9Nov60; KKl 57401. 

What a new & modem time -saver. 

Bii?ds Eye frozen instant baby food; 
strained vanilla pudding . 
[Mrs. Oeorge Chaley & baby] (in 
Rochester times - union, Sept. 28, 
i960, p. 31) Appl. author: Benton 
& Bowles, Inc. © 28Sep60; KKl 56473. 

What a saving in money. Birds Eye 
frozen instant baby food: strained 
applesauce with tapioca. 
[Mrs. Ralph Smith & baby] (in 
Rochester times - union, Sept. 28, 
i960, p. 58) Appl. author: Benton 
& Bowles, Inc. © 28Sep60; KK156472. 

GENERAL FOODS CORP. PERKINS DIVISION. 
Aunt Kate called. She's bringing the 
Duffy's and their kids (that'll 
make 7 more) Better make another 
pitcher of Kool-Aid. (In Life, 
Mar. 10, 1961, p. 30) Appl. author: 
Leslie S. Mather. © General Foods, 
Perkins Division (in notice: Gen- 
eral Foods Corp.); 10Mar6l; 
KKI57956. 
Happy Mother's Day. Ladies first? 
Not when a smiling pitcher of Kool- 
Aid invites the whole thirsty 
family to help themselves. (In 
Ebony, May I96I, p. 24) Appl. au- 
thor: Leslie S. Mather. © General 
Poods, Perkins Division (in notice: 
General Poods Corp.); lMay6l; 
KKI5936I. 
There's only one Kool-Aid, but it 
comes in 11 different flavors. (In 
Life, Apr. l4, 1961, p. 72-73) Appl. 
author: Leslie S. Mather. © General 
Foods, Perkins Division (in notice: 
General Poods Corp.); l4Apr6l; 
KKI58634. 

GENERAL POODS CORP. PERKINS - S. 0. S, 

DIVISION. © 

Free Jar of Twist, the year= 'round soft 
drink, (in The Denver post, Oct. I6, 
i960) Appl. authors Doris McBrady. 
© Perkins - S. 0. S. Division, 
General Poods Corp. (in notices 
General Poods Corp.); l60ot60j 
KKl 56275. 

Year- 'round soft drink. Twist. Grape 
& 3 other flavors. (In Colorado 
Springs gazette telegraph, Dec. 4, 
i960) Appl. author: Doris McBrady. 
© 4Dec60; KK157110. 

GENERAL MILLS, INC. © 

Betty Crocker angel food mix; special 

birthday cake recipes. 1 lb. net 

wt. (Series no. 20) © 15Peb60; 

KKL 57 463. 
Betty Crocker au gratln potatoes. 

Net weight 6.5 oz. (Series no. 4) 

© 20Jul60; KKl 58013. 
Betty Crocker au gratln potatoes; new 

with nippy cheese sauce mix. Net 

wt. 6.5 oz. (Series no.l) 

© 28Mar60; KK156015. 
Betty Crocker Bisquick all-in-one 

baking mix; large size. Net wt. 

2 1/2 lbs. (Series no.93A) 

© 130ct59; KKl 57 464. 
Betty Crocker buttermilk Blsquick. 

Baking mix so rich you add water, 

not milk. 1 lb. 10 oz. net wt. 

(Series 1) © 29Dec60; KK157492. 



Betty Crocker buttermilk ■pancak.e mix. 

1 lb. 12 oz. net wt . (Series 

no.48E) © 24peb6l; KK159146. 
Betty Crocker caramel fudge frosting 

mix. 14 oz. net wt. (Series 

no. 12) © 24peb6l; KK159155. 
Betty Crocker cherry fluff frosting 

mix. 7 1/4 oz. net wt. (Series 

no. 12) © 24peb6l; KK159144. 
Betty Crocker chocolate malt flavor 

frosting mix. 14 oz. net wt. 

(Series no. 27) © 24Mar6l; 

KKI59158. 
Betty Crocker creamy chocolate fudge 

flavor frosting mix. l4 oz net. 

wt. (Series no. 27) © 24Feb6l; 

KKI59156. 
Betty Crocker creamy white frosting 

mix. l4 oz. net wt. (Series 

no. 11) © 13Peb6l; KK159157 • 
Betty Crocker dark chocolate fudge 

flavor frosting mix. 14 oz. net 

wt. (Series no.l) © 31Mar6l; 

KKI59159. 
Betty Crocker fluffy white frosting 

mix. 6 1/2 oz. net wt. (Series 

no. 15) © 17Peb6l; KK159143. 
Betty Crocker Gold Medal applesauce 

cake mix. 14 oz. net wt. (Series 

no.l) © 8Mar6l; KKI5916O. 
Betty Crocker Gold Medal buttercream 

cake mix. 14 oz. net wt. (Series 

no.l) © 8Mar6l; KKI59163. 
Betty Crocker Gold Medal chocolate 

fudge cake mix. 14 oz. net wt. 

(Series no.l) © 8Mar6l; KK159164. 
Betty Crocker Instemt mashed potatoes. 

Net weight 7.2 oz. (Series no. 4) 

© 270ct60; KKl 58014. 
Betty Crocker instant mixing pie crust 

mix. 10 oz. net wt. (Betty Crocker 

pie onist mix) (Series no. 20) 

© 12NOV59; KKI57493. 
Betty Crocker lemon fluff frosting 

mix. 6 1/2 oz. net wt. (Series 

no. 3) © 24peb6l; KK159145. 
Betty Crocker lemon velvet country 

kitchen cake mix. 1 lb. 3 oz. net 

wt. (Series no.l) © 13Apr6l; 

KKI59162. 
Betty Crocker noodles Romanoff. 

Net wt. 5.75 oz. (Series no.l) 

© 19Apr6l; KK159161. 
Betty Crocker quick bake potato boats; 

with cheese sauce. Net weight 

4.4 oz. (Series no.l) © l8jan6lj 

KKI57465. 
Betty Crocker scalloped potatoes; new 

with seasoned sauce mix. Net wt. 

5.75 oz. (Series no.l) © 2&Iar60; 

KKl 56014. 
Betty Crocker scalloped potatoes, vfith 

seasoned sauce mix. Net weight 

5.75 oz. (Series no. 4) © 22Jul60; 

KKl 57682. 
Blsquick, variety baking mix. Betty 

Crocker. Net wt. 2 1/2 lbs. (Se- 
ries no. 96) © lApr60; KK157491. 
Hl-Pro, high protein flakes. Net wt. 

6 1/2 oz. (Series no.l) © l4jun60: 

KKl 5671 4. 
Jets; goodness in sugar-toasted oats 

'n wheat. Net wt. 10 oz. (Series 

no. 7) © 7Mar6l; KK159147. 
Snipper-Doodler kit. Contents: 5 

sheets of miracle Plastifoam, in- 
struction sheets and ideas booklet. 

By O*celo. © 6Feb6l; KKl 57446. 
Trlx; goodness in fruit-flavor corn 

puffs. Net wt. 8 1/2 oz. (Series 

no. 11) © 8Mar6l; KK159148. 
Twinkles, star-shaped cereal; story 

book package. Twinkles and Bradley 

Bighorn^ the mountain sheep. Net 

wt. 7 oz. (Series no.5E) 
© 30Mar6l (In notice: I96O); 

KKI59154. 
Twinkles, star-shaped cereal; story 

book package. Twinkles and Casey 

Jones. Net wt. 7 oz. (Series 

no.5C) © 30Mar6l (in notice: 

i960); KKI5915I. 



32 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



OFNFRAL MILLS, INC. -Con. 
Twinkles, star-shaped cereal; story 
book packcige. Twinkles and flre- 
house no. 99- Net wt. 7 oz. 
(Series no.5B) © 50Mar6l (In 
notice: I960); KK159150. 
Twinkles, star-shaped cereal; story 
book package. Twinkles and the 
balloon breaker. Net wt. 7 oz. 
(Series n9.3E) © 19Sep60; KK156719. 
Twinkles, star-shaped cereal; story 
book package. Twinkles and the bean- 
stalk. Net wt. 7 oz. (Series 
no.3A) © 19Sep60,- KKI56715. 
Twinkles, star-shaped cereal; story 
book package. Twinkles and the day 
of rest. Net wt. 7 oz. (Series 
no.3C) © 19Sep60; KKI56717. 
Twinkles, star-shaped cereal; story 
book package. Twinkles and the 
double bubbles. Net wt. 7 oz. 
(Series no.3B) © 19Sep60; KKI56716, 
Twinkles, star-shaped cereal; story 
book package. Twinkles and the 
little kangaroo. Net wt. 7 oz. 
(Series no.5A) © 30Mar6l (in 
notice: 196O); KK159l'+9. 
Twinkles, star-shaped cereal; story 
book package. Twinkles and the moon 
man. Net wt. 7 oz. (Series no. 3D) 
© 19Sep60; KKI56718. 
Twinkles, star-shaped cereal; story 
book package. Twinkles and the 
penguin family. Net wt. 7 oz. 
(Series no.5P) © 30Mar6l (in 
notice: I96O); KK159152. 
Twinkles, star-shaped cereal; story 
book package. Twinkles and the 
Sanford tree. Net wt. 7 oz. 
(Series no. 3?) © 19Sep60; KKI5672O. 
Twinkles, star-shaped cereal; story 
book package. Twinkles and the 
telescope. Net wt. 7 oz. (Series 
no.5D) © 30Mar6l (in notice: 
i960); KKI59153. 
Vehicular mechanical arm systems. 
Model 100 & others. (Bulletin 
6-BI30) © llNov60j KKI56365. 

GENERAL MOTORS CORP. © 

WOOD commercial self-service automatic 
washers by Prigldaire; special 
Prigidalre service and parts informa- 
tion. Appl. authors Clarence J. 
Aspenleiter, © '^Nov60; KKI563OI. 

GEORGIA SANITARY POTTERY, INC. © 
You're sitting pretty with profits 
on the Dixie line. Levellne. (in 
Southern plumbing, heating & air 
conditioning, Apr. I961, p. 10) 
Appl. author: J. Howard Allison. 
© 15Apr6l; KKI58717. 

GEORGIAN LIGHTING STUDIOS, INC. © 
Tone on Tone, by Georgian Lighting 
Studios, Inc. © l6jun60; KKl 56036. 

GERMAIN'S, INC. © 

America's most spectacular dark red 
grandiflora rose, Ben-Hur. (Poster) 
Appl. author: Sweeney, Krlst & Dimm. 
© lJan6l; KKI56602. 
Azalea, camellia, rhododendron and all 
acid loving plants fertilizer; 
0-10-10. Net contents 1 quart, 
© 6Dec60; KKI56308. 
A two rose symphony by Germain's. 
Ben-Hur; San Francisco. © 20Dec60; 
KKl 57760. 

GERO, GABRIEL. © 

7-Up. © 9Jan6l; KKl 56652. 

7up. © 19Jan6l; KKI56961. 

GERSON, RUDY. © 

Fabianl. © 23Mar6l; KK157913. 



GIBSON REFRIGERATOR DIVISION, HUPP CORP. 
SEE Hupp Corp. Gibson Refrigerator 
Division. 



GIBSON REFRIGERATOR SALES CORP. 

Chest food freezer with sculptured 
trimline styling. Model H520C1. 
© Gibson Refrigerator Sales Corp., 
subsidiary of Hupp Corp.: 6jan6l 
(in notice: 196O) ; KKI56451. 
Deluxe two-temp refrigerator-freezer 
with scvilptured trimline styling. 
Model 5713R1. ® Gibson Refrigerator 
Sales Corp., subsidiary of Hupp 
Corp.: 6jan6l (in notice: 196O); 
KKl 56450, 
Food freezer with sculptured trimline 
styling. Model V518RI. O Gibson 
Refrigerator Sales Corp., subsidiary 
of Hupp Corp , ; 6Jan6l ( in notice : 
i960); KKl 56452, 
Ice master food freezer with sculp- 
tured trimline styling. Model 
V514R2. (Form no.Pl6l6) © Gibson 
Refrigerator Sales Corp., subsidiary 
of Hupp Corp.; 70ct60; KKX369'^>^. 
Multi-room cooler with exclusive air 
sweep. B-1122-2; B1147-2, 
© Gibson Refrigerator Sales Corp., 
subsidiary of Hupp Corp.; 10Jan6l 
(in notice: 1960); KKI567O6. 
New, slim trim luxury; deluxe combina- 
tion refrigerator- freezer. Model 
TT911B & TT911C, © Gibson Refrigera- 
tor Sales Corp., subsidiary of Hupp 
Corp.; 13Dec60; KKl 56084. 
New, slim trim luxury; special two- 
temp refrigerator-freezer. 
Model G-153F04. © Gibson Refrig- 
erator Sales Corp., subsidiary of 
Supp Corp.; 18Nov60; KKl 56234, 
New, slim trim luxury; trimline 
refrigerator. Model G-142F04. 
© Gibson Refrigerator Sales Corp., 
subsidiary of Hupp Coip . ; 18Nov60 
(in notice: 1959); KKl 56233. 



GILBERT & BENNETT MANUFACTURING CO. © 
Vinyl-clad, rust-proof flower border 
or trellis. 25 feet. © 30Dec60; 
KKl 56307. 

GILBERT HOTEL RESERVATIONS. © 

A message of interest to those who 
travel. Appl. author: Ehillla C. 
Gilbert. © 28Feb6l; KKl 574-90. 

GILLESPIE, WOODWARD H. © 

Roll-A-Hoop. © 31Mar6l; KKl 58853. 

GILLETTE CO. © 

Everyone knows the best thing in 
deals are free; Father's Day 
special. 195 adjustable razor; 
Blue Blades. (In Variety store 
merchandiser. May 1961, p. 46-47) 
© lMay6l; KKl 58841. 

Everyone knows the best things in 
deals are free; Father's Day 
special. 195 adjustable razor; 
super Blue Blades, (in Chain 
store age. May 196I, grocery ed., 
p. 208-209) © 30Apr6l; KKl 58979. 
Everyone knows the best things in 
deals are free; Father's Day 
special. 195 adjustable razor; 
super Blue Blades, (in Post ex- 
change and commissary. May 196I, 
p. 16-17) © lMay6l; KK158940. 

Everyone knows the best things in 
deals are free when you buy Gil- 
lette 195 adjustable razor with 
super Blue Blades; Right guard 
deodorant. (in American druggist. 
May 1, 1961, p. 70-71) © IMaySl; 
KKI59094. 
Father's Day special; free, 89/^ can 
of Right Guard power spray deodor- 
ant when you buy Gillette adjust- 
able razor with super Blue Blades. 
© 24Mar6l; KKI58603. 
Flexible, modem, new Gillette 10-hook 
pegboard. Thin Gillette blades & 
other merchandise. (in Chain store 
age, grocery ed. , Jan. I96I, p. 86) 
© 30Dec60; KKI56185. 



.1) 



the 



the new Gillette 
[Two men per- 

( In Army Times , 
14, 1961, p. 25. 



Free power-spray deodorant for men. 
Right Guard, with the Gillette 195 
adjustable razor. (in Army times. 
May 20, I96I, p. 51) © 20May6l; 
KKI59072. 

Free power-spray deodorant for men 
with the Gillette 195 adjustable 
razor. Right guard deodorant, 
(in Leatherneck, June 196I, p. 
© 25May6l; KK159315. 

Free Right Guard deodorant with 
Gillette 195 adjustable razor, 
(in New York Sunday news, comic 
section, p. 12) © 21May6l; 
KKI59063. 

Have you heard about It? You save 4Q^ 
on Gillette's big bargain special. 
Foamy shaving cream; super Blue 
Blades, (in The Sporting news, 
Feb. 1, 1961, p, 16-17) © lFeb6lj 
KKI56570, 

Have you heard about 
Super Blue Blade? 
forming on swings] 
European ed., June 
Frankfurt) © l4Jun6l; KKl 59728.' 

Have you heard about the new Gillette 
super Blue Blade? Yeah, it's 
clean, man. Cleanest shaves ever. 
(In Army times, European ed. 
Frankfurt, Ger. May 17, I961, 
p. 51) © 17May6l; KK159608. 
Have you tried the new Gillette super 
Blue Blade? Germany, (in Army 
times. Mar. 7, 1961, p. 59) 
© 7Mar6l; KKl 57 534. 

Have you tried the new Gillette super 
Blue Blade? I caught on fast, iriiat 
comfort. Gillette adjustable; 
Foamy shaving cream, (in Army 
times, European ed., Apr. 4, 196I, 
p. 56. Frankfurt) © 4Apr6lj 
KKI58343. 

Have you tried the new Gillette super 
Blue Blade? You bet, I really 
flipped for those easy shaves . 
Adjustable razor; Foamy shaving 
cream, (in Army tines. Pacific ed., 
Apr. 19, 1961, p. 50. Tokyo) 
© 19Apr6l; KKl 58939. 

Have you tried the new Gillette super 
Blue Blade? You can't miss with 
it. What easy shaving. (In Army 
times, European ed. Ger. May J>, 
1961, p. 47) © 3May6l; KK159095. 
Have you tried the new Gillette Super 
Blue Blade? Zip -out dispenser; 
Foamy shaving cream. Frankfurt. 
(In Army times. Mar. 22, I96I, p. 52) 
© 22Mar6l; KKl 57898. 

Mcin, here-'s saving. Super Blue Blades; 
Foamy instant lather. (in Sunday 
news. New York, comic section, 
Jan. 22, I96I, p. 6) 
KK156418. 

New Gillette expansion, 
gram for the i960 ' s . 
demand for Gillette razors and 
blades, coupled with new product 
development, spurs multi -million 
dollar plant project, (in Boston 
Sunday globe, Jan. 8. I96I, business 
preview section, p. 4) © 8Jan6l; 
KKl 56211. 
Save 48/, Gillette special offer; 
dispenser of 15 Super Blue Blades 
plus giant foamy instant lather. 
© 21Dec60 (in notice: I96I); 
KKl 56723. 

Special offer. Super Blue Blade 15's 
& gt. Foamy shave cream. 
© 260ct60; KKl 58602. 

A whopping Gillette deal. $1.00 super 
Blue Blade 15 dispenser plus .98 
giant foamy Instant lather, $1.98 
value for only $1.50. (In Chain 
store age, grocery ed., Jan. I96I, 
p. 36a) © 30Deo60; KK156l84. 
A whopping Gillette deal; super Blue 
Blade 15 dispenser plus giant foamy 
instsint lather. (in Drug topics, 
Jan. 2, 1961, p. 50) © 2Jan6l; 
KKl 56223. 



I 



22Jan6l; 

a giant pro- 
Unprecedented 



1961 



CURRENT REGISTRATIONS 



33 



A whopping Gillette deal; super Blue 
Blade 15 dispenser plus giant foamy- 
Instant lather, (in Post exchange 
and commissary, Jan. 1961, p. 2^) 
© lJan6lj KKI56207. 

A whopping Gillette deal; super Blue 
Blade 15 dispenser plus giant foamy 
Instant lather, (in Variety store 
merchandiser, Jan. 1961, p. 06) 
© lJan6l; KKI56208. 

GILMONT (ROGER) INSTRUMENTS, INC. © 
Calibrated & correlated flowmeters. 
© 19May6l; KK159167. 

QINZBURG, RALPH. SEE 
Olive Branch Press. 

GIRL SCOUTS OF THE U.S.A. © 

Spring-fresh Scoutogs, Girl Scout 
sportswear. © 10Mar6l; KK159357. 

GIVAUDAN-DELAWANNA, INC. © 

Nothing persuades like the fragraiice 
impulse. Oivaudan, masters of the 
fragrance impulse. Text: Leonard 
Stein; photo: Lester Krauss. (in 
Drug & cosmetic industry, June I960, 
p.8l'fB-8l4c) © 17J\m60; KKl 56552. 
What is the fragrance Impulse? 

Givaudan, masters of the fragrance 
impulse. Text: Leonard Stein; 
photo: Lester Krauss. (in Drug & 
cosmetic industry, Apr. i960, 
P.552B-532C) © 22Apr60; KKl 56551. 
What is the fragrance of adventure? 
Givaudan, first in the world of 
fragrance, (in Soap & chemical 
specialties, June i960, pA6) 
© 20Jun60; KKI56996. 
What is the fragrance of romance?, 
Oivaudan, first in the world of 
fragremce. Text: Leonard Stein; 
photo: Lester Krauss. (in Drug * 
cosmetic industry. May I960, p.60ltB- 
60lfC) © l8May60; KKI56553. 

GLASS FIBER PRODUCTS DIVISION, BLACK, 
SIVALLS & BRYSON, INC. SEE Black, 
Sivalls & B3?yson, Inc. Glass Fiber 
Products Division. 

GLATT5 HERBERT. SEE Magla Products. 

OLIDDEN CO. © 

Amazing new SeaKote enamel stays 
glossy white like this for a full 
year. Ripolln SeaKote. (In Popu- 
lar boating. Mar. 1961, p.107-108) 
Appl. author: Meldi-um & Fewsmith, 
Inc. © 25Feb6l; KKI5898O. 

New latex Spred house paint lasts 
50$^ longer than conventional 
paints, (in This week, June 11, 
1961, p. 10) Appl. author: Meldrum 
& Fewsmith, Inc. © llJun6l; 
KKI59838. 
New latex Spred house peiint lasts 
50^ longer them conventional 
paints. IOO5J Cape Cod red 3620, 
and other colors. (In Better homes 
and gardens, June I961, p. 1^-15) 
Appl. author: Meldrum and Fewsmith, 
Inc. © l8May6lj KK159837. 
The paint that makes wintertime 
decorating practical and so easy: 
Spred Satin; Spred Lustre, (in The 
Saturday evening post, Feb. 11, 
1961, p. 75) Appl. author: Meldrum 
& Fewsmith, Inc. © 7Feb6l; 
KKl 45989. 
She won't need to paint again till 
she wamts to change colors. 
Reason: it's Spred Satin. (In The 
Progressive farmer, Apr. 196I, 
p. 117) J^pl. author: Meldrum & 
Fewsmith, Inc. © 15Mar6l; 
KKI59529. 
Take Just a color pickln' minute 
before you paint to choose ideas 
and new Spred Satin colors for 
spring decorating. (In Ladles' 
home Journal, Apr. I96I, p. 24-25) 
Appl. author: Meldrum & Fewsmith, 
Inc. © 30Mar6l; KK159528. 



GOPP (ROY) & CO., INC. © 

Chopped beef liver for your cat. 
(Goff and cat design) 7 1/2 oz. 
net weight. © lFeb6l; KKl 58457. 

GOLDEN TRIANGLE EGG FARMS. © 

Golden Triangle Egg Parmp. Cage eggs. 
Grade A large, one dozen. Net wt. 
1 1/2 lbs. Appl. author: KVP 
Sutherland Paper Co. © 23Peb6l; 
KKI57326. 

GOODERHAM & WORTS, LTD. © 

You can see it's lighter, you oaui 
taste it's lighter, too; turn to 
the light. Seven Star, America's 
lightest whiskey, (in The Detroit 
news, final ed., Apr. 28, I96I, 
p. 2D) © 28Apr6l; KKl 58744. 

GOODMAN (A.) & SONS, INC. © 

Egg matzos for Passover. Net wt. 

12 oz. © 7Dec60; KK157959. 
Party-iOs make delicious snacks & 

appetizers. Net wt. 8 ozs. 

© 7Dec60; KK159367 • 
Passover square matzos. One pound 

net. NM: additional pictorial 

matter. © 7Dec60 (in notice: 

1955); KK159485. 

GOODRICH (B. F. ) CO. © 

Stop at the sign of the smiling tire; 
smileage dealer. Sllvertown. (in 
Time, Mar. 16, 1959, p.l) © l6Mar59; 
KKl 56424. 

GOODYEAR RUBBER CO. © 

Twirlettes, official sneakers designed 
by Mary Vanderhoff . T-7040-B. 
© 12Jan6l; KKI5633O. 

GORTON (SLADE) & CO., INC. © 

Tem Tasty Cape Cod style clam chowder 
base; keep frozen. 1 pint. Appl. 
author: Thomas Slade Gorton, Jr. 
© lPeb6l; KKl 56886. 

GOSSARD (H. W.) CO. © 

For that Mardi Gras feeling; Answer. 
Deb pantie, girdle, (in Seventeen, 
Mar. 1959, p. 61) Appl. author: 
Mrs. Marlon P. Hilker. © 26Peb59; 
KKl 56251. 



OOTCHER, LES. © 

The Dance-A-Tape Club. 
KKl 59685. 



© 7Apr60; 



GOTTLIEB, ALFRED D. © 

The Voyager. © 220ct60; KKl 56448. 

GOULD-NATIONAL BATTERIES, INC. © 

Emergency lighting equipment 11 5 volt 

system. © 31Jan6l; KKI57067. 
Engineering information: stationary 
cells with fully charged specific 
gravity of I.170 or I.I90. 
© 31Dec60 (in notice: I961); 
KKI58599. 
Instructions for unpacking and hand- 
ling Gould plastic Jar batteries. 
© 31Jan6l; KKl 57923- 
Kathanode constiTiction with sllconic 
diamond Z plates. Type KHZL motive 
power. © 31Jan6l; KKI58938. 

GRACE LINE, INC. © 

SeafEiring gentlemem. (In The New 
Yorker, May 27, 1961, p. 9) Appl. 
author: Kelly, Nason, Inc. 
© 27May6l; KK159168. 

GRAIN PROCESSING CORP. © 

A down-to-earth reason Solulac is al- 
ways your most economical source of 
unidentified growth factors. (in 
Feedstuff 3, Jan. I6, I96O, p. 97) 
Appl. author: Dick Balzar. 
© l6Jan60; KK156847. 

GRAND AWARD RECORD CO., INC. © 
Persuasive percussion; v. 3. 
(Command records, RS &17 SD; 
© 15Nov60; KKI56156. 



GRANT, C. © 

Drink Pure Flo dee-eep well water, 
the finest swallow in town. 
6 half gallons. ® 15Mar6l; 
KKl 59290. 

GREAT ATLANTIC & PACIFIC TEA CO. © 
Marvel ice milk; vanilla. One half 
gallon. Appl. author: Norman Tejon. 
© 31Dec60; KKl 59689. 

GREAT NATIONAL LIFE INSURANCE CO. © 
This life can be great for you. 
Appl. author: William D. Razo. 
© 10Mar6l; KKl 57784. 

GREATER NATIONAL CAPITAL COMMITTEE OF 
THE METROPOLITAN WASHINGTON BOARD OP 
TRADE. SEE Washington, D, C. Board 
of Trade. Greater National Capital 
Committee . 

GREEN, LILLIAN. 

Intermezzo. SEE House of Verde, Inc. 
Jardiniere. SEE House of Verde, Inc. 
Primavera. SEE House of Verde, Inc. 
Tapestry. SEE House of Verde. 
Tapis ornamental. SEE House of Verde. 
Valenclenne. SEE House of Verde. 

GREEN GIANT CO. © 

Better mousetrap dept . Very young 
tender sweet peas; early peas with 
tiny onions. (in The New Yorker, 
Sept. 17, i960, p.l4l) Appl. au- 
thor: Leo Burnett Co., Inc. 
© 15Sep60; KKI56757. 

The big green man brings you a fiesta 
favorite; Mexicorn. (in McCall's, 
Nov, i960, p. 189) Appl. author: Leo 
Burnett Co., Inc. © 170ot60; 
KKl 567 50. 

The big green man cuts you in on a new 
one, new Green Giant green beans, 
(in The Saturday evening post, 
Sept. 24, i960, p. 97) Appl. authors 
Leo Burnett Co., Inc. © 20Sep60; 
KKl 56765. 

The big green man has a wonderful new 
line. Nlblets [& 5 other food prod- 
ucts] (In Life, Sept. 19, I96O, 
p. 124) Appl. author: Leo Burnett 
Co., Inc. © l6Sep60; KKl 56754. 

The big green man is a very down-to- 
earth fellow. Peas and mushrooms 
imperial. (in This week magazine, 
Aug. 28, 1950, p. 13) Appl. author: 
Leo Burnett Co., Inc. © 27Aug60; 
KKl 57121. 

The big green man puts a French accent 
on peas. Little peas with tiny 
onions, (In McCall's, Dec. i960, 
p. 70) Appl, author: Leo Burnett Co., 
Inc. © 25Nov60; KKI56753. 

The big green man puts a new slant on 
Green Giant green beans. (In The 
Sat\irday evening post, Oct. 29, 196O, 
p. 85) Appl. author; Leo Burnett Co., 
Inc. © 250c t60; KKl 56772. 

The big green man puts his brand on a 
new kind of corn; new, shoe peg 
white corn, (in Chain store age, 
Sept. 1959, p. 3 of cover) Appl. 
author: Leo Burnett Co., Inc. 
© 10Sep59; KKl 58722. 

The big green maji quick-cooks his 

Nlblets cora. Nlblets 'n ham royale. 
(In Life, Dec. 5, I960, p. 75) Appl. 
author: Leo Burnett Co., Inc. 
© 2Dec60; KK156779. 

Brightest idea in this whole com- 
lovln' world, quick cooking; Nlblets. 
(In Life, Oct. 10, I96O, p. 120) 
Appl. author: Leo Burnett Co., Inc. 
© 70ct60; KKI56769. 

The chef who didn't want to buy any 
peas; Kounty Kist brand peas. (in 
American restauremt magazine. 
Sept, 1, i960, p,9) Appl, author: 
Leo Burnett Co,, Inc, © lSep60; 
KKI56763. 



34 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



GRFFN GIANT CO. -Con, 

The dishwasher who told our salesman a 
few things. Nlblets comw (In In- 
stitutions magazine, Nov. 19dO, p.'t-S) 
Appl. author: Leo Burnett Co., Inc. 
© lNov60j iaa5677^. 

Fresh country flavor. New Kounty Klst 
brand whole kernel com. (In Insti- 
tutions magazine, Oct. i960, p.l8l) 
Appl. author: Leo Burnett Co., Inc. 
© 10ct60; KKl 56766. 

Fresh from the big green garden; very 
young tender sweet peas. (In Sunset 
magazine, Sept. I96O, p. 151) Appl. 
author: Leo Burnett Co., Inc. 
© 25Aug60j KKI5678O. 

Fresh-shucked flavor In a can; Nlblets 
fresh corn. (In McCall's, Oct. I96O, 
p. 195) Appl. author: Leo Burnett 
Co., Inc. © 17Sep60; KKI5678I. 

Get $1.00 Just for treating yourself 
to the newest member of the Green 
Giant family, new little brother 
size peas with the big sweet taste. 
(In The Dally herald. Prove, Utah, 
Sept. 15, i960, p. 10) Appl. author: 
Leo Burnett Co., Inc. © 15Sep60; 
KKl 56759. 

Here's milk In your eye. Golden sweet 
corn cream style [& 5 other food 
products] (in The New Yorker, 
Oct. 8, i960, p. 140) Appl. authors 
Leo Burnett Co., Inc. © 60ct60; 
KKl 56764. 

Little peas bred to go with a prime 
rib from the Grand National; Le 
Sueur brand peas. (In House & gar- 
den, Oct. i960, p. 199) Appl. author: 
Leo Burnett Co., Inc. © 20Sep60; 
KKl 567 62, 

Little peas bred to go with plump, 
young Long Island ducklings; Le 
Sueur brand peas. (In House & gar- 
den, Nov. i960, p. 219) Appl. author: 
Leo Burnett Co., Inc. © 200ct60; 
KKI5675I. 
Meet the big green man's new little 
brother size peas with the sweet 
young taste. (In The Sacramento bee, 
Oct. 26, i960, p.P-9) Appl. author: 
Leo Burnett Co., Inc. © 260ct60; 
KKI56756. 

New, from the big green man; white 
shoe peg corn. Tin Ladies' home 
Journal, Dec. i960, p. 13) Appl. 
author: Leo Burnett Co., Inc. 
© 25Nov60; KKl 56770. 

New quick-cooked whole kernel country 
style com. (in The Sioux City 
Journal, Dec. 8, i960, p.B4) Appl. 
author: Leo Burnett Co., Inc. 
© 8Dec60; KKI5676I. 

Newest member of the Green Giant fam- 
ily, new little brother size peas 
with the big sweet taste, (In The 
Sacramento bee, Sept. 14, i960, 
p. 0-4) Appl. author: Leo Burnett 
Co., Inc. © l4Sep60; KKI56776. 

November's best bet for heavy store 
action. The Green Giant's hlbachl 
stove offer. (In Chain store age, 
Oct. i960, p. 14) Appl. author: Leo 
Burnett Co., Inc. © 30Sep60; 
KKl 56760. 

Now in Cincinnati, pert little peas. 
In flavor they rival the petits pels 
of Prance; Le Sueur peas, (in The 
Post & times-star, Oct. 11, I96O, 
p. 32) Appl. author: Leo Burnett 
Co., Inc. © 110c t60; KKl 56777. 

Now in Cincinnati, rare little peas. 
In flavor they rival the petits pols 
of Prance; Le Sueur peaa. (In The 
Post & times-star, Cincinnati, 
Oct. 25, i960, p,28) Appl, author: 
Leo Burnett Co,, Inc, ® 250ct60; 
KKI56778. 

Prize winning flavor at a good old- 
time saving; Kounty Klst corn, (in 
Good housekeeping, Nov. I96O, p. 38) 
Appl. author: Leo Burnett Co., Inc. 
© 200ct60; KKI56755, 



Prize winning flavor at a good old- 
time saving; Kounty Klst peas. (In 
Good housekeeping, Oct. I96O, p. 212) 
Appl. author: Leo Burnett Co,, Inc, 
© 20Sep60; KKl 56775, 

Put your nose on the little green dot 
and see the Green Giant Jiunp back 
on the can where he belongs. 
Nlblets fresh corn, (in Xiife, 
Nov. 14, i960, p,4 of cover) Appl. 
author: Leo Burnett Co., Inc. 
© IIN0V6O; KKI56767. 

10 chances to win a new car in the 
Green Giant ' s compact car sweep- 
stakes. Mexicom [& 5 other food 
products] (In The Columbus dispatch 
magazine, Sept. I8, i960, p. 22-2?) 
Appl. author: Leo Burnett Co., Inc. 
© 17Sep60; KKI56752. 

Tender sweet babies and their big 
green daddy. Peas and 'taters a la 
Green Giant. (In Sunset, Dec. i960, 
p. 107) Appl. author: Leo Burnett 
Co., Inc. © 25N0V6O; KKI56758. 

What kind of corn eater are you? 
Nlblets. (In Life, Dec. 26, I96O, 
p. 71) Appl. author: Leo Burnett 
Co., Inc. © 23Dec60; KK156773. 

You get a better slice of flavor from 
the big green man ' a new Green Giant 
green beans. (in The Saturday eve- 
ning post, Nov. 19, i960, p. 99) 
Appl, author: Leo Burnett Co., Inc. 
© 15Nov60; KKl 56771. 

You never had it so gold. New quick- 
cooked cream style corn from the 
Green Giant. (in Life, Oct. 24, 
i960, p. 52) Appl, author: Leo 
Burnett Co., Inc. ® 210ct60; 
KKI56768. 

GREETINGS UNLIMITED. PINCH PARTY PLAN. 
SEE Pinch Party Flan. 

GRIEVE- HENDRY CO., INC, ® 

Cabinet ovens, HB series & 3 others, 
(Bulletin no,CA-400) © 15Dec60; 
KKl 56663. 
Walk-in ovens. Bl series 65O* P. 
electric & 2 others. (Bulletin 
no.Wl-500) © 15Dec60; KK156664. 

GRISWOLD CONTROLS. © 

Model 11 Flow Control-Meter, cycolac- 
acrylic body, 2-32 psi presaare 
absorption range. © 25Apr6l; 
KKl 59309. 

GROVE LABORATORIES, INC. © 

Assure, now medical discovery brings 
truly effective relief for menstrual 
discomfort at every stage. (in 
Peoria Journal star, Nov. 29, I96O, 
p.A-4) © 29Nov60; KKl 56635. 
Do you Buffer from menstrual pain, 
tenseness, discomfort? Aseure for 
women, (in The Toledo times, Apr. 
18, 1961, p,9) Appl. author: 
Josephine Walsh, C l8Apr6l; 
KKI59769. 
Relieve hemorrhoid swelling and pain, 
enjoy life again with Pazo formula, 
(in Boston Sunday globe, Jan. 29, 
1961, magazine section, p. 22) 
Appl. author: Gardner Advertising 
Co. © 29Jan6l; KK158124. 
Research finds new fast way to shrink 
hemorrhoids without surgery. Pazo 
lets you be active in comfort. (In 
Boston Sunday globe, Feb. 12, -19bl, 
magazine section, p. 10) Appl. au- 
thor: Gardner Advertising Co. 
© 12Feb6l; KKI58239. 
Research finds new fast way to shrink 
hemorrhoids without surgeiy. Pazo 
lets you be active in comfort. 
[Man woriclag at tool bench] (in 
Boston Sunday globe, Feb. 26, I961, 
magazine section, p. 29) Appl. au- 
thor: Gardner Advertising Co. 
© 26Feb6l; KK158345. 
Research finds new fast way to shrink 
hemorrhoids without surgery. Pazo 
lets you be active in comfort. 
[Woman carrying birthday cake, with 



little girl] (In Boston Siinday 
globe. Mar. 26, I96I, magazine sec- 
tion, p. 29) Appl. author: Gardner 
Advertising Co. © 26Mar6l; 
KKI58397 . 
Research finds new fast way to shrink 
hemorrhoids without svirgery. Pazo 
lets you be active in comfort. 
[Woman sewing dress on mannequin] 
(In Boston Simday globe. Mar, 12, 
1961, magazine section, p. 27) 
Appl, author: Gardner Advertising 
Co, © 12Mar6l; KKI58344. 
7 modem medications for hemorrhoid 
relief now all In 1 formula; Pazo. 
(In Boston Sunday globe, Jan. 15, 
1961, magazine section, p. 28) 
Appl. author: Gardner Advertising 
Co. © 15Jan6l; KKI58125. 
When you're near to tears and dull 
with pain ... Assure acts more 
completely than aspirin to relieve 
menstrual pain, quiet nerves, re- 
store nonnal activity, (in The 
Blade, Toledo, Apr. 11, I96I, p.l6) 
Appl. author: Josephine Walsh. 
© llApr6l; KKI58561. 

GROVE VALVE & REGULATOR CO. © 
Mlty-Mite regulators. © lApr60; 
KKI5937I. 



QRUBAUGH, JOANNE. © 
The Petoskey stone. 
KK159084. 



© 15Apr6l; 



GUILBERT, GASTON, 
Tamure, tamure. 
Records, 



SEE Criterion 



GUILD, C. HOWARD, SEE Guild Agency. 

GUILD AGENCY. 

Season 196O-6I, Beaton Qarden home 
games; Bruins - Celtics, O Guild 
Agency, C. Howard Guild, owner; 
20Sep60; KKL 565*3. 



GUILD PLASTICS, INC. © 

New, enjoy a cup of delicious French 
chocolate, taste tempting hot choco- 
late with creme topping. © lPeb6l; 
KKL 56794. 



GULP CARTON DIVISION, ST. REGIS PAPER 
CO. SEE Gulf SR. 



GULP SR. 

Aliens' old fashion flavor Mellorine. 
123. One-half gallon liquid. 
Appl. author: M. H. Sturdlvant. 
© Gulf SR, accepted alternative 
designation of Gulf Carton Divi- 
aion, St. Regis Paper Co.; 21Apr6l; 
KKl 58908. 

Buttercup ice cream. Vanilla. 311G. 
Contents one-half gallon liquid. 
Appl. author: Morgan H. Sturdlvant. 
© Gulf SR, accepted alternative 
designation of Gulf Carton Division, 
St. Regis Paper Co.; 25Mar6l; 
KKI59I65. 
Golden Jersey vanilla ice cream. 
308G. Contents one-half gallon 
liquid. Appl. author: Thomas L. 
Lang, Jr. © Gulf SR, accepted al- 
ternative designation of Gulf Car- 
ton Division, St. Regis Paper Co.; 
15Mar6l; KK159166. 
OrahEim's Mellorine fresh strawberry. 
114, Contents one -half gallon 
liquid. Appl. author: M. H, Stur- 
dlvant. © Qulf SR, accepted alter- 
native designation of Gulf Carton 
Division, St. Regis Paper Co.; 
18Nov60; KKl 56256. 

Grand Valley vanilla Mellorine. 
125. One-half gallon liquid. 
Appl. author: M. H. Sturdlvant. 
© Gulf SR, accepted alternative 
designation of Gulf Carton Divi- 
sion, St. Regis Paper Co.; 22Apr6l; 
KKl 58911. 



1961 



CURRENT REGISTRATIONS 



35 



Happy Valley Ice mllkj neapolltan. 
129. Contents one-half gallon 
liquid. Appl. author: Thomas L. 
Lang, Jr. © Oulf SR, accepted 
alternative designation of Oulf 
Carton Division, St. Regis Paper 
Co.; 23Peb6l; KKI5891O. 
Hi Lo brand strawberry ice milk; high 
in protein, low in calories; a 
frozen dessert. Home pak. 117. 
Contents one-half gallon liquid. 
Appl. author: M. H. Sturdivant. 
© Gulf SR, accepted alternative 
designation of Gulf Carton Divi- 
sion, St. Regis Paper Co.; 18Nov60; 
KKI56255. 
Kinnett's Darl -Thrift ice milk; 
lemon. 310. Contents one-half 
gallon liquid. Appl. author: 
Morgan H. Sturdivant. © Gulf SR, 
accepted alternative designation of 
Gulf Carton Division, St. Regis 
Paper Co.; 3Apr6l; KKl 58928. 
Mello ice cream; peach. 135. Con- 
tents one -half gallon liquid. Appl. 
author: Warren G. Tyk. © Gulf SR, 
accepted alternative designation 
of Gulf Carton Division, St. Regis 
Paper Co.; l8Nov60; KKl 56259. 
Miss Liberty lee cream. I30. Contents 
one-half gallon liquid. © Gulf SR, 
accepted alternative designation of 
Oulf Carton Division, St. Regis Paper 
Co.; 18Nov60; KKl 56449. 
Old Plantation, delight of the South, 
chocolate Ice cream. II5G. 
Contents one-half gallon liquid. 
Appl. author: Thomas L. Lang, Jr. 
© Gulf SR, accepted alternative 
designation of Gulf Carton Divi- 
sion, St. Regis Paper Co.; 26Jan6l; 
KKl 58906. 
Pelican ice cream; lemon. 124. 
Contents one-half gallon liquid. 
Appl. author: Thomas L. Laing, Jr. 
© Gulf SR, accepted alternative 
designation of Gulf Carton Divi- 
sion, St. Regis Paper Co.; 7Mar6l; 
KKl 58907. 
Seale-Lily ice cream; vanilla. 
309-G. Contents one-half gallon 
liquid. Appl. author: Warren 0. 
Tyk. © Gulf SR, accepted alter- 
native designation of Oulf Carton 
Division, St. Regis Paper Co.; 
30Mar6l; KKl 58929. 
Slender Sal, Dalryland angel food; 
vanilla ice milk. 132. Contents 
one-half gallon liquid. Appl. 
author: T. L. Lang, Jr. © Gulf SR, 
accepted alternative designation of 
Oulf Carton Division, St. Regis 
Paper Co.; l8Nov60; KKI56258. 

Superior's orange sherbet. I05. 
Contents one-half gallon liquid. 
Appl. author; M. H. Sturdivant. 
© Oulf SR, accepted alternative 
designation of Oulf Carton Divi- 
sion, St. Regis Paper Co.; 10Jan6l; 
KKl 58909. 
Vanity brand pasteurized strawberry 
ripple ice milk. I38. Contents 
one-half gallon liquid. Appl. 
author: Warren 0. Tyk. © Gulf SR, 
accepted alternative designation of 
Gulf Carton Division, St. Regis 
Paper Co.; l8Nov60; KKl 56257. 

GULF STATES PAPER CORP. © 

Neapolitan. Type C carton. Contents 
one half gallon liquid. 
© 15Mar6l; KKl 58624. 

Neapolitan. Type D carton. Contents 
one half gallon liquid. © 15Mar6l: 
KKl 58623. 

GUTH (EDWIN P.) CO. © 

For a new color dimension in luminous 
Gratelite ceilings. Standard Grate- 
lite Kolordot Squares for decorative 
mosaic patterns and signs. (Form 
101) © 25Apr6l; KK158759. 



New Standard Gratelite Kolordot 
Squares for decorative mosaic pat- 
terns and signs. Lighting since 
1902. (Form 104) © 25Apr6l; 
KKI5876I. 



H 



H. B. C. SEE Hills Bros. Co., Inc. 
H. P. & CO. SEE Flshlove (H.) & Co. 

HFMI. SEE House For Men, Inc. 

HABAN MAJJUFACTURINO CO. © 

For feed mills; two ways to extra 
profits wltl^ Haban compact portable 
husker-shellers. Appl. author: 
Morrison-Seymour, Inc. O 25May6l; 
KKI59733. 

HAGUE, MORTON. © 

The Kandy Kid Jacket for children's 
parties, the best party game ever. 
© 20Mar6l; KKI5878O. 

HAMILTON MANUFACTURING CO. © 

You and Hamilton work wonders with the 
new wash-and-wears; automatic wash- 
ers and clothes dryers, (in Life, 
Mar. 9, 1959, P.89) © 9Mar59; 
KKl 56443. 

HAMM (THEO.) BREWING CO. © 

From the land of sky blue waters. Can 
over horizon. Appl. author: 
Campbell-Mlthun, Inc. ® lJan6l; 
KKI56359. 
From the land of sky blue waters . 
[Pishing plugs; glass of beer on 
bed of pine needles In lake] Appl. 
author: Campbell-Mlthun, Inc. 
© lApr6l; KKl 57907. 
Prom the land of sky blue waters. 
Foam logo. © lMar6l; KK157647. 
From the land of sky blue waters. 
Horizontal glass. Appl. author: 
Campbell-Mithim, Inc. © lFeb6l; 
KKI56822. 
Prom the land of sky blue waters. 
[Man's hand pouring can of beer 
into glass] Appl. author: Campbell- 
Mlthun, Inc. © lMay6l; KKl 59000. 
From the land of sky blue waters. 
Steak cookout. Appl. author: 
Campbell-Mlthun, Inc. © ljun6l; 
KKI59584. 

HAMMOND ORGAN CO. © 

The biggest and costliest fall adver- 
tising campaign in the entire history 
of the music industry; 10 full-page, 
two-color Hammond ads in October, 
(in Piano trade magazine, Oct. I960, 
cover) Appl. author: Young & Rubl- 
cam. Inc. © 10ct60; KKl 57411. 

Einpty hours on your hands? The new 
Hammond self-contained orgain In 
French Provincial style, (in 
House beautiful, Apr. 1961, p. 5) 
Appl. author: Young & Rubicam, Inc. 
© 21Mar6l; KKl 58886. 
Famous organists and the Hammond organ. 
Says Jack Cookerly: the tonal colors 
and orchestral voices of the Haimnond 
chord organ make it aunazingly versa- 
tile, (in International musician, 
Nov. i960, p. 7) Appl. author: Young 
& Rubicam, Inc. © lNov60; KKl 57409. 
Give the one that promises years of 
fun, the Hammond chord organ, (in 
Reader's digest, Dec. i960, p. 19) 
Appl. author: Young &. Rublcsun, Inc. 
© 21Nov60; KKl 57413, 

Hammond drawbars let me blend my 
music perfectly with the orchestra, 
says Jerry Burke, (in International 
musician. Mar. 1961, p. 6) Appl. 
author: Yotong & Rubicam, Inc. 
© lMar6l; KKl 58889. 



The Hammond idea that reverberated 
through an entire industry, (in 
Piano trade magazine, Sept. I96O, 
cover) Appl. author: Young & Rubi- 
cam, Inc. © lSep60; KKl 57410. 

How merry will Christmas be for 
Hammond dealers? (In Piano trade 
magazine, Nov. i960, cover) Appl. 
author: Young & Rubicam, Inc. 
© lNov60; KKI58887. 

The lovely look of a lively seller. 
This new Hammond self-contained 
organ . . . looks lovely In the living 
room, (in Piano trade magazine, 
Feb. 1961, cover) Appl. author: 
Young & Rubicam, Inc. © lPeb6l; 
KKl 50890. 

Luxurious new way to relfix; the 

Hammond self-contained organ. (In 
Commerce magazine. Mar. 196I, p. 233) 
Appl. author: Young & Rubicam, Inc. 
C 15Mar6l; KKI58891. 

Season's greetings to Hammond dealers 
and the music industry, (in Piano 
trade magazine, Dec. i960, cover) 
Appl. author: Young & Rublcsun, Inc. 
© lDec60; KKl 58877. 

Sit down here and play your troubles 
away with Just two ffngero on the 
Hammond chord organ. (In The Sat- 
urday evening post, Feb. 4, 196I, 
p . 13 ) Appl . author : Young & Rubi- 
cam, Inc. © 31Jan6l; KKl 58885. 

This Is the Hammond spinet orgaji. 
(in The Saturday evening post, 
Sept. 24, i960, p. 15) Appl. author: 
Yo\ang & Rubicam, Inc. © 20Sep60; 
KKl 5741 4. 

Two furniture magazines devote cover 
stories to Hammond quality. (In 
Piano trade magazine, Jan. 1961, 
cover) Appl. author: Young & Rubi- 
cam, Inc. © lJan6l; KKl 58888. 

An unusual Christmas gift. Now for 
any organ: Hammond reverberation. 
(In Life, Nov. 7, 1960, p. 69) 
Appl. author: Yo\ing & Rubicam, Inc. 
© 3Nov60; KKl 57415. 

What's the gift that's exciting and 
relaxing? The chord & 3 other 
organs. (In Life, Nov. 7, I960, 
p. 44-45) Appl. author: Young & 
Rubicam, Inc. © 3Nov60; KK1574l6. 

HAND (PETER) BREWERY CO. © 

Melster Brau bock beer, the custom 

brew. Contents 12 fluid oxmoes. 

© 5Jan60; KKl 57934. 
Melster Brau, the custom brew. 

Contents 12 fluid ounces. 

© 8Jan60; KKl 57933- 
Put your confidence in Peter Hand 

vitamin A, consistently superior 

performance under varying conditions. 

(In Feedstuffs, May 31, 1958, p. 3) 

© 31May58; KK156829. 

HANNA-BARBERA PRODUCTIONS. © 

Quickdraw McGraw frame tray puzzle. 
Cook-out. No. 4440. Whitman Pub. 
Co. © 9Nov60; KKl 56699. 

Quickdraw McGraw frame tray puzzle. 
Covered wagon. No. 4440. Whitman 
Pub. Co. © 9Nov60; KKl 56698. 

HANNAU COLOR PRODUCTIONS. © 

Avion, the light aluminum travel 
trailer, built to outlast them all. 
(Avion Coach Corporation) Imperial 
30' & 3 other trailers. © 31Dec60; 
KKl 58470. 

HANSON, HENRY M. © 

Treasure chest mobile locker. 
© lApr6l; KKl 58064. 

HARDINCEE CO., INC. © 

Riiggles-Coles dryers, heaters and 
coolers. Bulletin no.l6-E. 
NM: text & illus. © 17Feb6l; 
KKl 58546. 



36 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



HARRIS & LOVE, INC. © 

Now available, a tested series of un- 
usual newspaper advertisements for a 
bank In your area. We're going to 
have a new baby brother & 25 other 
ads. © 24May60j KKI56026. 

HARRISON, WILLIAM PENDLETON. © 

Your health Is wealth, Rx. Vitamins 
Increase vitality, btiy all your 
vitamins from your druggist. 
© llFeb6l; KKl 57197. 

HARVESTORE PRODUCTS DIVISION, A. 0. 
SMITH CORP. SEE Smith (A. 0.) Corp. 
Harvestore Products Division. 



HARVEY FAMOUS CARTOONS. © 

Around the world with Casper and his 
friends. 6021. 6 to 9 years. 
8 paint by number cards, 2 paint 
palettes and brush. © l6Mar6l; 
KKl 58511. 

HARVIC MANUFACTURING CORP. ® 

Chark-El, the amazing all electric 
Magic Orate char-broiler with sec- 
tional controlled heat. Model EC-2B 
& 3 others. (Form no.}O7-9-60) 
© 1^0ot60; KKI56369. 
Etco, electric -thennal-convectlon oven, 
the first in the field of electric 
cooking. A tribute to a revolution- 
ary char-broiler, Chark-El. Model 
SEC-5. © 21Dec60j KKI5637O. 

HATCO. SEE Hat CO Corp. 



HATCO CORP. 

The Econo-Mite; a new compact Hatco 
booster heater for the rinse cycle 
of commercial dishwasher. Appl. au- 
thor: lA Reine Hatch. © Hatco, 
accepted alternative designation of 
Hatco Corp.; 17Nov60; KKI56304, 

HAWKINS, RAYMOND E. © 

Nifty-thrifty sewing kit. [Heart- 
shaped box made of plastic] 
© lSep60; KKI5919O. 

HAZELLE, INC. © 

Little Play Theatre presents Ditto 
the clown, a one-act playlet for 
marionettes. Appl. author: 
Hazelle Rollins. © 22jun6l; 
KKI59778. 

HEADS Sc THREADS, INC. © 

Hex -citing news from Heads and 

Threads, importers of quality fas- 
teners; Hex head bolts, (in Indus- 
trial distribution, Oct. i960, p. 85) 
© lSep60; KKL 56004. 

HENRY FIELD'S. 

Buy direct-by-mail from a company 
that's been pleasing gar'ieners for 
generations. SEE Field (Henry) 
Seed & Nursery Co. 

HERCULES POWDER CO. © 

Powder data. Appl. author: P. E. 
Schmitt, Jr. 
No. 
102-1. Pro-fax polypropylene. 

© 60ct60; KKl 58085, 
105-1. Parlon, Hercules chlori- 
nated rubber. © l6Jan6lj 
KKl 58088. 

215-1. Petrex I3OH-6OT, a co- 
ester of petrex acid and hydro- 
genated rosin. © 10Nov60; 
KKl 58086. 

251-1. Staybelite Ester 10, the 
glycerin ester of hydrogenated 
rosin. © 8Deo60; KKI58087. 

252. Abitol, technical hydro- 
abletyl alcohol. © 24Jan6l; 
KKl 58089. 



253. UPC 7626, a new urea- 
formaldehyde concentrate (1:2.6) 
C 3Peb6lj KKl 58091. 

254. UPC 7147, a liquid urea- 
formaldehyde concentrate (1:4.7) 
C 3Peb6l; KKI58090. 

254-1. UPC 7147, a liquid urea- 
formaldehyde concentrate (1:4.7) 
O 15Mar6l; KKI56093. 

255. Cellolyn 502-6OX, a nondrying 
alkyd for quality finishes. 

O l4Peb6l; KKI58092. 

256. UFC 8545, high-strength urea- 
formaldehyde concentrate (85$t, 
1:4.5) ® 28Mar6l; KKI58097. 

257. Cellolyn 582-6OX, a versatile, 
nondrying alkyd for pale finishes. 
© 17Mar6l; KEL 57892. 

258. Pentalyn 255, an alcohol -solu- 
ble, annnonia-disperslble resin. 

© 17Har6lj KK157o91. 

407-2. Ceron N, AN, and CN, water- 
soluble derivatives of natural 
polymers. © 5Dec60; KKI56023. 

712. Staybelite resin, hydrogenated 
wood rosin. © 21Dec60; KK156048. 

7l4. Dymerex resin, a high-melting 
polymerized rosin. © 21Dec60; 
KKl 56047. 

HERTZ RENT A CAR. 

For getting work done or having more 
fun. Hertz puts you in the driver's 
seat. (in Life, Jan. 18, I96O, 
p. 68-69) Appl. author: Norman, 
Craig & Kuimnel, Inc. © Hertz Rent A 
Car, div. of Hertz Systems, Inc.; 
15Jan60; KKI5658I. 

HERTZ SYSTEMS, INC. HERTZ RENT A CAR. 
SEE Hertz Rent A Car. 

HEUBLEIN (G. F.) & BRO. © 

True sherry starts here. HW-O-26 ACS. 
Harvey's cocktail sherry. (in New 
York times magazine. May l4, I96I, 
p. 36) © l4May6l; KK159297. 

HEUBLEIN, INC. © 

Bell's scotch, light, but not thin; 
it's the pleasant character of Bell's 
scotch whisky that makes it such a 
favorite with Highlanders themselves. 
12 (Royal Vat) & Special Reserve. 
(In Gourmet, Mar. I96I, p. 39) Appl. 
author: L. C. Giimbinner Advertising 
Agency, Inc. © lMar6lj KKI57065. 

Bell's scotch, light, but not thin; 
you'll never find a gentler scotch 
than Bell's. 12 (Royal Vat) & 
Special Reserve, (in The New York 
times, Feb. 14, I96I, p. 25) Appl. 
author: L. C. Oiombinner Advertising 
Agency, Inc. © l4Peb6l;KKl 57064. 

More cocktails and less straight 
drinks are the coming thing, 
(in Package store management. 
May 1961, p. 35) Appl. author: 
L. C. Oumblnner Advertising Agency. 
© 15Apr6l; KKl 58834. 

What this country needs is a good 
25/^ cocktail. Get with it, new low 
price sends Heubleln cocktail sales 
soaring. Tony Flandall plays the 
bored and happy husband, (in 
Liquor store. Mar. 196I, p. 39) 
Appl. author: L. C. Oumblnner Ad- 
vert sing Agency. © lMar6l; 
KKl 58050. 

What this country needs is a good 
25^ Manhattan. Enjoy Heubleln 
cocktails at home. Tony Randall 
plays the bored and happy husband. 
(In Life, Mar. 10 1961, p. 15) 
Appl. author: L. Oumblnner Adver- 
tising Agency. © 8Mar6l; KKI58049. 

What this country needs is a good 25^ 
manhattan. Enjoy Heubleln cocktails 
at home, they cost less than plain 
whiskey. Tony Randall & model. (In 



Hartford times, Apr. 11, I96I, p. 17) 
Appl. author: L. C. Oumblnner Adver- 
tising Agency. © llApr6l; KKI58672. 

What this country needs is a good 25/ 
martini. Enjoy Heubleln cocktails 
at home, they cost less than plain 
liquor. Tom Poston. (In Life, 
Apr. 21, 1961, p. 139) Appl. author: 
L. C. Oumblnner Advertising Agency. 
© 19Apr6l; KKI58674. 

What this country needs is a good 25^ 
Martini. Tom Poston. (in Hartford 
times, Apr. 17, I96I, p. 13) Appl. 
author: L. C. Oumblnner Advertising 
Agency. © 17Apr6l; KK159171. 

HEUBLEIN. STE. PIERRE SMIRNOFF PLS. O 
Bloody Mary; vodka sour. Smirnoff 
vodka. (In Daily news. Mar. 14, 
1961, p. 42) Appl. author: L. C. 
Oumblnner Advertising Agency, Inc. 
© l4Mar6l; KKl 58865. 
Smirnoff vodka gimlet, (in Dally 
news. Mar. 8, 196I, p. 60) Appl. 
author: L. C. Oumblnner Advertising 
Agency, Inc. © 8Mar6l; KKl 58864. 

HEUBLEIN. STE. PIERRE SMIRNOFF FI^. 
SEE Smirnoff (Ste. Pierre) Fls. 

HICKOK. SEE Hickok Manufacturing Co. 

HICKOK MANUFACTURING CO. ® 

Hickok golden age of Christmas giving. 
Crusader dual initial cuff links and 
tie bar set & other gifts for men. 
(In Look, Dec. 20, I960, p. 75) Appl. 
author: Kastor Hilton Chesley Clif- 
ford & Atherton, Inc. © Hickok Man- 
ufacturing Co. k.a. Hickok; 13Dec60; 
KKI56131. 
The well-coordinated man wears coor- 
dinated casuals by Hickok. Sparta 
& 5 other belts. (In Los Angeles 
times. Mar. 26, 1951, men's fash- 
ions section, p. 26) Appl. author: 
Kastor Hilton Chesley Clifford & 
Atherton, Inc. © 26Mar6l; KK158684. 
The world's first magnetic belt. The 
Magnebelt by Hickok. (In Esquire, 
June 1961, p. 148) Appl. author: 
Kastor Hilton Chesley Clifford & 
Atherton, Inc. © l8May6lj 
KKI59314. 

HIGGINS, ELIZABETH S. © 

Aslstacar; an emergency car kit. 
© 30Jan6l (in notice: I96O); 
KKI56916. 

HILLOCK, JOHN C. © 

AARO EE-ZZ-AD signs. (In Indianapo- 
lis star. Mar. 19, I961, p. 2, sec- 
tion 3) © 19Mar6l; KK159295. 

HILLS BROS. COFFEE, IKC. © 

At home or away. Coffee. (In 
Minneapolis Sunday tribune, 
Apr. 16, 1961, p. 31) Appl. au- 
thor: N. W. Ayer & Son, Inc. 
© l6Apr6l; KKI5892O. 

HIRSH (S. A.) MANUFACTURING CO. © 
Custom built accessories for your 
new Hlrsh work 4 hobby bench. 
Appl. author: David Shulman. 
© 15Hay6l; KK159596. 
Here's the Father's Day Item every 
man wants. New, all steel work 4 
hobby bench. Model no.W102. Appl. 
author: David Shulman. © ljan6l; 
KKI56182. (See also Hlrsh (S. A.) 
Manufacturing Co.; lApr6l; 
KK159141) 

Here's the Father's Day item every 
man wants. New, all steel work & 
hobby bench. Model no.W102. Appl. 
author: David Shulman. © lApr6l; 
KKl 59141. (See also Hlrsh (S. A.) 
Manufacturing Co.; Ijan6l; 
KKI56I82; 



1961 



CURRENT REGISTRATIONS 



37 



Hirahllne wire shelf baskets for 
food stores, drug stores, hardware 
stores; accessories for better self- 
service selling. Model T 1000, 
T 2000, T 3000. Effective Apr, 1, 
1961. Appl. author: David Shulman. 
© 4Apr6lj KKl 58007. 
Important prices, specifications and 
general Information; Shelv-It-All 
steel shelving. Appl. author; David 
Shulman. © 28Deo60; KKI56056. 
Looking for extra storage space? 
Shelv-It-All. Appl. author: David 
Shulman. © 21Apr6l; KKl 58461^. 
Model b422. [Shelving] Appl." au- 
thor: David Shulman. © 15May6l; 
KKI59595. 
New, all steel work & hobby bench. 
Model no.W102. Appl. author: David 
Shulman. © lJan6l; KKl56l82. 
Note: This heavy duty Shelv-It-All 
unit is supplied with extra sway 
braces. Appl. author: David 
Shulman. © 4Apr6l; KKI58307. 
A place for everything and everything 
In Its place with Shelv-It-All 
steel shelving. Appl. authcn 
David Shulman. © lDec60; KKI56057. 
A real profit maker for you, by Hirsh. 
New, all steel work & hobby bench. 
(Form no.W102-A) Appl. author: 
David Shulman. © lJan6l; KKI56950. 
Shelv-It-All by Hirsh steel shelving. 
Appl. author: David Shulman. 
© 15May6l; KK159597 • 

HITCHCOCK, ALFRED. 

Why, a mystery game, SEE Bradley 
(Kllton) Co. 

HOAGUE-SPRAGUE CORP. © 

Bowling belles. You can depend on 

Gothaira brand athletic footwear. 

B-1048-B. © l4Feb6l; KKI58691. 

Buckysj shoes of pride. B-IO58-B. 

© 2Dec60; KK157225. 
Junior grads. J-4023-B. © lMay6l; 

KKI59082. 
Somersaults, by Consolidated. 

S-7067-B WD. © 4Apr6l; KKI58692. 
Treadeasy shoes; our one aim, your 
comfort. T-7042-B. © 170ct60; 
KKl 57224, 

Wilbur Coon, W-7021-B. © 12Sep60; 
KKI57225. 

HOBBY CATALOGS. © 

Hobbles are family fun. [Family 
group] © l6Aug60; KKl 57678. 

Hobbles are family fun. [Framed 
members of family] © 19Aug59; 
KKl 57679. 

HODES DANIEL CO., INC. © 

You can have what you see with money 
from C. I. T. Balanced borrowing 
service. © lApr6l; KKl 58737. 

HOLIDAY FROSTED POOD CO, © 

10 all beef minit steaks. Net wt. 
14 oz. © 21Apr6l; KKl 58454. 

HOLLAND WIRE PRODUCTS, INC. © 

This is the mattress that makes you 
want to say good morning. 
© lPeb6l; KKl 58296. 

HOME-BURGER SALES. 

Try this delightful new Coney Burger; 
shapes hamburgers to fit hotdog 
buns. © Frank J. Wirken d.b.a. 
Home-Burger Sales; 5Dec60; KKI56793. 

HOME OIL CO. © 

All in favor of Home Oil heating serv- 
ice say grrr. It's the g-r-r-r-eat- 
est. Gulf solar heat. (In New 
Canaan advertiser) Appl. authors: 
John Barteau & Gerard P. Ryan. 
© 22Nov60; KKI5693I. 



I can't see anything, but Home Oil 
heating service. It's the 
-r-r-r-eatest . Gulf solar heat, 
[in New Canaan advertiser) Appl. 
authors: John Bairteau & Gerard P. 
Ryan. © 10Nov60; KKI56932. 
Is the Home Oil man here so soon? 
Boy, that's service. It's 
p-u-r-r-r-fect. Gulf solar heat, 
(in Stamford advocate, Oct. 6, 1960) 
Appl. authors: John Barteau & Gerard 
P. Ryan. © 60ct60; KKl 57 124. 
Maybe I'm nosy, but why don't you 
switch to Home 0117 It's the 
g-r-r-r-eatest. Gulf solar heat. 
(In Stamford advocate) Appl. au- 
•thors: John Barteau & Gerard P. 
Ryan. © 130ct60; KK157125. 
Mister, you can't sell me anything but 
Home Oil service. It's p-u-r-r-r- 
fect. Gulf solar heat. (in New 
Canaan advertiser, Nov. if, i960) 
Appl. authors: John Barteau & Gerard 
P. Ryan. © 17Nov60; KKI57171. 
Next to goldfish, I love a Home Oil 
heated home. It's p-u-r-r-r-fect. 
Gulf solar heat. (In The Darlen re- 
view) Appl. authors: John Barteau & 
Gerard P. Ryan. © 3Nov60; KKI56930. 

A secret, mother knew these folks use 
Home Oil service. It's the 
g-r-r-r-eatest. Gulf solar heat, 
(in New Canaan advertiser, Oct. 27, 
i960) Appl. authors: John Barteau & 
Gerard P. Ryan. © 270ct60; KKI57172. 

Who wouldn't be happy in a home with 
Home Oil service? It's p-u-r-r-r- 
fect. Gulf solar heat. (in Stam- 
ford advocate, Oct. 20, I96O) Appl. 
authors: John Barteau & Gerard P. 
Ryan. © 200ct60; KKl 57123. 

HOOD (H. P.) & SONS, INC. © 

Ice cream; butter pecan. 1 pint 
liquid. © 2Apr6l; KKI58806. 

Ice cream; chocolate. 1 pint 
liquid. © 2Apr6l; KKI58803. 

Ice cream; chocolate whirl. 1 pint 
liquid. © 2Apr6l; KKI58807. 

Ice cream; coffee. 1 pint liquid. 

© 2Apr6l; KKI58805. 
Ice cream; maple walnut. 1 pint 

liquid. © 2Apr6l; KKl 58804. 
Ice cream; strawberry. 1 pint 

liquid. © 2Apr6l; KKI588OI. 
Ice cream; vanilla. 1 pint liquid. 

© 2Apr6l; KKI58809. 
Ice cream; vanilla & chocolate. 

1 pint liquid. © 2Apr6l; 

KKl 58808. 
Ice cream; vanilla-chocolate-straw- 
berry. 1 pint liquid. © 2Apr6l; 

KKl 58802. 
Milk sherbet. 1 pint liquid. 

© 2Apr6l; KK159102. 

HOUSE FOR MEN, INC, © 

Blue Spark bay rxun. No. 305 . 8 oz. 
Appl. author: Port Studios. 
© 22Jan6l; KK157434, 

HOUSE OP CHAIRS. 

From The House of Chairs. © William 
M. Jones d.b.a. The House of Chairs; 
24Nov60; KKl 56222. 

HOUSE OF SEAGRAM, INC. CALVERT DISTILL- 
ERS CO, SEE Calvert Distillers Co. 

HOUSE OF VERDE, INC. © 

Intermezzo. Appl. author: Lillian 
Green. © 24jan6l; KK159114. 

Jardiniere. Repeat paper with border 
printed on one side. Printed on 
10' strips. Appl. author: Lillian 
Green. © 6jan60; KK159112. 

Prlmavera. A light area design most 
suitable for bedrooms and kitchens. 
2 panels printed on 10 foot strips 
28" wide, 65" high. Appl. author: 
Lillian Green. © 9Sep60; KK159113. 



Tapestry. An elegant Damask design 
handsomely placed within a simu- 
lated wood moulding. Printed on 10 
foot strips 28" wide. Appl. au- 
thor; Lillian Green. © 24Jan6l; 
KKI59II5. 

Tapis ornamental. Truly a magnifi- 
cent reproduction of an original 
Louis XVI period design. 2 panels 
60" printed on 10 foot strips 28" 
wide. Appl. author: Lillian 
Green. © 24jan6l; KKI59116. 

Tullerles; a superlative five-panel 
scenic depicting a formal French 
garden scene of extraordinary 
charro. Appl. author: Lillian 
Green. © llMay60; KKl 5 9 137 . 

Valenclenne. A versatile decoration 
combining the softness of lace with 
Importance. Printed on 10 foot 
strips 28" wide. Appl. author: 
Lillian Green. © 24jan6l; 
KKI59II7. 

HOUSEHOLD FINANCE CORP. © 

An HFC loan for every putTsose. 
(In Army times, Jan. 21, I96I, 
p. 15) Appl. author: Needham, Louis 
& Brorby, Inc. © 21Jan6l; KKI567S2. 

HUDNUT, RICHARD. © 

Excitingly new, exclusively you. 
Lip Quick, the world's first roll 
on lip color, (in Vogue, Nov. 1, 
1959, p. 52) © lNov59; KKl 58272, 
Sensational new kind of lipstick, 
rolls on flowing color smoothly, 
cleanly, quickly; revolutionary new 
form of lipstick takes beauty world 
by storm. Lip Quick, (in Ladies' 
home Journal, Nov. 1959, p.2) 
© lNov59; KKl 58455. 

HTJMBLE OIL & REFINING CO. © 

Happy days in upper Arlington; grand 
opening. (In Upper Arlington news, 
Feb. 16, 1961, p. 12) Appl. author: 
McCann-Erlckson, Inc. © l6Feb6l; 
KKl 57 592, 



HUMBLE OIL & REFINING CO, 
SION. SEE Pate. 



PATE DIVI- 



HUNT FOODS, INC. © 

The modern way to cook with tomato. 
Just pour In Hunt ' s sauce for zippy 
barbecued pork chops, (in Ladies' 
home Journal, Jan. I961, p.17) 
Appl. author: Young & Rublcam, Inc. 
© 29Dec60 (in notice: 1961); 
KKI57425. 

HUPP CORP, SEE Gibson Refrigerator 
Sales Corp. 

HUPP CORP. ALUMA CRAFT BOAT CO. 
SEE Aluma Craft Boat Co. 

HUPP CORP, GIBSON REFRIGERATOR DIVI- 
SION. © 

A and B series air conditioners with 
exclusive air sweep. A-I85-I, 
A-185-2, B-1165-2, B-1165-8. 
© 70ct60; KKl 57390. 

Chest food freezer with sciilptured 
trimllne styling. Model 1^1601. 
© 70ct60; KKI57388. 
Chest food freezer with sculptxired 
trimllne styling. Model H518CI. 
© 70ct60; KKl 57387. 
Chest food freezer with sculptured 
trimllne styling. Model H524C1. 
© 70ct60; KKl 57389. 
Deluxe electric range with sculptured 
trimllne styling. Model 23OR6. 
© 70c t 60; KKl 57393. 
Deluxe electric range with sculptured 
trimllne styling. Model 637R6. 
© 70ct60; KKl 57391, 
Imperial automatic electric range with 
sculptured trimllne styling. Model 
43OR6. © 70ct60; KKl 57396. 



38 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



HUPP CORP. GIBSON REFRIGERATOR DIVI- 
SIOF.-Con. 

Imperial automatic electric range with 
sculptured trlaillne styling. 
Model 837R6. © 70ct60; KKl 57392. 
Slumber Master, personal carry home 
air conditioner. D-155-1 & D-155-1K. 
© 70ct60; KKl 57395. 
Sovereign automatic electric range 
with sculptured trlinllne styling. 
Model 530R6. © 70ct60; KK157395. 
T and G series air conditioners: 
T-190-1S, T-1150-2, T-11^0-8, 
T-I85-IR, T-I85-2R, T-1145-2R, with 
exclusive air sweep and new window 
free design. (Form no.Al4l9) 
© 70ct60; KK157964. 

HUPP CORF. tIBSCN REPRI3ERAT0R SALES 
CORP. SEE Ctlbson Refrigerator Sales 
Ccr-p. 

HYDROJET MARINE CORP. © 

Power, maneuverability, economy, 

experience. Proven reliable Hydro- 
Jet system pays for itself. (In 
Marine news, Apr. I96I, p. 39) 
© lApr6l; KK159509. 
Power, raaneuverability, economy, 
experience. Proven reliable 
Hydro Jets pay for themselves. (In 
The Work boat, Apr. 196I, p. 5) 
© 25Mar6l; KK159510. 

HTORO-TORQ PUMP CO., INC. © 

Hydro-torq pump; theory of operation. 
Appl. author: Anderson Billy Fly. 
© 9Jan6lj KKl 59682. 



HYSTER CO. © 

Parts & service. [Mechanical man] 
(in Service man magazine, Jan. 1961, 
p. 9) © 2Jan6l; KKl 57386. 



I 



I. D. L., INC. © 

Do it yourself sign maker kit saunples 
© 15Apr60j KKl 56612. 
I. D. L. do it yourself sign maker 
kit. © 4jan60; KKl 57159. 

ILC. SEE International Latex Corp. 



Includes 
© 10Jan6l; 



IDEAL TOY CORP. © 

Flying Pizza. No. 4075-8. 
two pans and two pizzas. 
KK1590'V3. 

Jolly Junior fix-it carry all truck. 
Take apart, put together. No. 3050. 
© 13Dec60j KKI58II6. 
Jolly Junior fix-it fire truck. Take 
apart, put together. No. 3052. 
© 13Dec60; KKI58II8. 
Jolly Junior fix-it tow truck. Take 
apart, put together. N0.3051. 
© 13Dec60; KKI58II7. 
Monkey Stix Jewelry. © 130ct60; 

KK159140. 
Monkey Stix Out West. © 130ct60; 
KKI59139. 

IMAGINATION ENTERPRISES. © 

12 different party bridge tallies, 
room to write. T-l'tg. Appl. au- 
thor: Walter L. Abell, Jr. 
© 20Mar6l; KKI58II9. 

IMPACT ADVERTISING. © 

Bunk beds. Complete, mattress, guard 
rails, ladder. No.F-1. Appl. au- 
thor: Gross-Hatch Advertising. 
© 28Sep60; KK157201. 

Carpet event. 3 rooms wall-to-wall, 
$300. Appl. author: Gross -Hatch 
Advertising. © 28Sep60; KK157203. 

It's big, in comfort and value, and 
stunningly styled, 3 piece section- 
al. Two-piece sectional; davenport 



& chair. No.F-3. Appl. author: 
Gross-Hatch Advertising. © 25Jan6l; 
KKl 57698. 

Leads a double life to give you double 
value, Tuck-a-Bed. No.F-2. Appl. 
author: Gross-Hatch Advertising. 
© 28Nov60j KKI57200. 

Power-buying brings a stupendous 

value, Simmons mattress and matching 
box spring set. No.F-6. Appl. au- 
thor: Gross-Hatch Advertising. 
© 28Sep60 (in notice: 196I); 
KKl 57202. 

Your choice, any rug. The size you 
need, the weave you want, the price 
you've waited for. Appl. author: 
Oross-Katch Advertising. © 30ct60; 
KKl 57196. 

Your choice, wool or nylon. Carpet 
three rooms, installed wall to wall 
Just $294. No. 18. Appl. author: 
Gross-Hatch Advertising. © 5Peb6l; 
KKl 577 14. 

INCO. SEE International Nickel Co., 
Inc. 

INDEPENDENT GROCERS' ALLIANCE DISTRIB- 
UTING CO. © 
Oven fresh brown 'n serve enriched 

rolls. Net weight 12 ounces, 

© 12Jul60j KKl 58061. 
Oven fresh sweet rolls. © 12Jul60; 

KKl 58058. 
Oven fresh, 12 donuts. © 6jul60; 

KKl 58063, 
Tablerlte franks, 1 lb. net wt. 

© 27Jul60j KKl 58059. 
Tablerlte grade A, mediiun. One dozen 

eggs. © 25May60; KKI58O62. 
Tablerlte mayonnaise. One quart. 

© 50ct60j KKl 58054. 
Tablerlte pasteurized process cheese 
spread. Net wt. 2 lbs. © l4jul60 
(in notice: 1959); KKI58056. 
Tablerlte pure lard. Net wt. 4 lbs. 

© 20Apr60 (in notice: 1959); 

KKl 58057. 
Tablerlte salad dressing. One quart. 

© 50ct60; KKl 58060. 
Tablerlte sandwich spread. One 

pint. © 50ct60j KKl 58055. 

INDUSTRIAL PRECISION PRODUCTS CO. © 
Peg h'Oks for perforated board. Small 
iD^p hcik & ather items. Distribu- 
tor price list no. 1000 effective 
Oct. 1, i960. Appl. author: Archie 
Anders. © 27Dec60; KKI56171. 

INDUSTRIAL RETAINING RING CO. © 

Engineering specifications. Catalog 
no. 61. Appl. author: Vincent Sta- 
bile. © lMar6l; KK159136. 
Price list, effective March 1, 196I. 
Appl. author: Vincent Stabile. 
© lMar6l; KK159135. 

INDUSTRIAL SAVINGS BANK, ST. PETERSBURG, 
FLA. 
You can have $1,000 on a piggy bank 

budget. Appl. author: Stanley R. 

Nutting. © Industrial Savings 

Bank; 13Apr6l; KK159358. 



INGRAHAM, EVERETT L. 
Productions. 



SEE Ingraham 



INGRAHAM PRODUCTIONS. 

Sequoia. Label for phonograph record, 
© Everett L. Ingraham, d.b.a. Ingra- 
ham Productions; 21Dec60; KK158893. 

INJECTION M0IJ)ERS SUPPLY CO., INC. © 
Hamdy order fonn. It's easy to order 

injection machine nozzles from IMS. 

Appl, author: A. Reynolds Morse. 

© 20Dec60; KKI56587, 
PMS silicone parting agent. Net wt. 

20 oz, Appl. author: A. Reynolds 

Morse. © Injection Holders Supply 

Co.; 13Jun6l; KK159714.8. 



INLAND HOMES CORP. © 

Breaking the price barrier; grcmd 
opening of the value packed economy 
Vanguard. © 8May6l; KKl 588! 4. 

Breakthrough in low cost housing: The 
value-packed Economy Vanguar<i. (In 
Manufactured homes, Jan. I96I, p. 19) 
© 17Jan6l; KKI56915. 

Inland Homes asks that you compare. 
Economy Vanguard series & 3 other 
series. (In Msmufactured homes, 
Apr. 1961, p. 18) © 7Apr6l; 
KKI58134. 

1961 furniture package. © l6Jan6l (in 
notice: 196o)j KKl 57176. 

Thunderblrd features; Matador fea- 
tures. Your future is in Meadow- 
lawn, a community of happy families, 
© l8Mar6l; KKl 58079. 

Westedge features city park ... 15 
minutes from downtown Dayton. The 
mustang. Built & sold by Riesser, 
Inc., builders of quality homes. 
© 8Apr6l; KKI58762. 

INTERNATIONAL BUSINESS MACHINES CORP. © 

IBM executary, an announcement from 
International Business Machines 
Corporation. (Form no.545-0008) 
© 17Sep60; KKI57828. 

IBM executary educational services. 
542-0008. © 170ct60; AK157824. 

IBM executary for a more effective 
executive/secretary team. Combina- 
tion unit. 545-0004. © 17Sep60; 
KKl 57825. 

IBM executary for a more effective 
executive/secretary team. Executive 
unit. 545-0001. © 17Sep60; 
KKI57826. 

IBM executary for a more effective 
executive/secretary team. Secre- 
tarial unit. 545-0003. © 17Sep60j 
KKl 57 827. 

IBM executary for better dictating/ 
transcribing for a better executive/ 
secretciry team. 545-00010. 
© 17Sep60; KKl 57 830. 

IBM executary operational guide for a 
better executive/secretary team. 
Executive unit & 2 other units. 
545-0002. © 17Sep60; KK157829. 

INTERNATIONAL LATEX CORP. © 

Ask for demonstration of new pre- 
sterilized disposable baby bottle; 
Playtex nurser. P-2014. © 15Peb6l; 
KK157849. 
Ask your doctor about this new dis- 
posable baby bottle; Playtex nurser. 
P-2012. © 15Feb6l; KK157843. 
Ask your doctor about this new pre- 
sterillzed disposable baby bottle: 
Nurser. NBll. © 23Jan6l; KK157342. 

Ask your doctor about this new pre- 
sterilized disposable baby bottle; 
Nurser. NBl4. © 23Jan6l; KK157343. 

Ask your doctor about this new pre- 
sterilized disposable baby bottle; 
Playtex nurser. Nurser kit. 
P-2011. © lMar6l; KK157832. 

Displa.ys available. Playtex I96I swim 
cap line. No. 3507 floor fixture & 
2 other displays; no. 958 balloon & 
other swim caps. P-5028. 
© 23Jan6l; KK157344. 

Doctors agree, immediate cold applica- 
tion minimizes injuries. New aunaz- 
ing Kwik-Kold instant ice pak pro- 
vides 20 degree cold within 2 sec- 
onds, [injured basketball player] 
P-4001. © 20Feb6l; KK157833. 
Doctors agree, immediate cold applica- 
tion minimizes injuries. New amaz- 
ing Kwik-Kold Instant ice psik pro- 
vides 20 degree cold within 2 sec- 
onds, [injured construction worker; 
nurse giving aid] P-4002. 
© 20Feb6l; KKl 57834. 

The fashion is dots for tots, Playtex 
polka dot Party Pants. P-1126, 
© 5Jan60; KKI56509. 



1961 



CURRENT REGISTRATIONS 



39 



Pour exciting new Playtex window dis- 
plays for the new Playtex Living bra 
with Stretch-Ever elastic. P-8169. 
© 15Feb6l; KK157836. 

Free, limited time only, Playtex Liv- 
ing bra, reg. 3.95j when you buy a 
Playtex girdle, 8.95 and up. G-965. 
(Free Playtex Living bra, reg. 3.95) 
© 15Peb6l (in notice: i960); 
KKlSTSite. 
Life with baby on daddy's day offj 
It's a happier life with Playtex 
baby pEints, Dryper disposable dia- 
pers, bibs. (In Life, Mar. 51, I961, 
p.Sj) Appl. author: Reach, Mc Clint on 
* Co., Inc. © 29Mar6l; KKl 57771. 

Limited time only. Free Playtex IJ.v- 
Ing bra, reg. 5.95, when you buy a 
Playtex girdle, 8.95 and up. G-960. 
© 15Feb6l (in notice: i960 ) j 
KK157844. 

Lovelier hands in only 9 days. Play- 
tex Living gloves. P-5050. 
© 15Jan6l; KK1573'^8. 

New, clinging back won't ride up, 
Playtex Magic-Cling bra 2.50. 
BR-406. © 15Peb6lj KK157837. 

New golden Playtex, the girdle with 
the all-new sheer-miracle fabric 
lining. P-7134. © lNov60; 
KKl 56 506. 

New panty girdle banishes thigh bulge. 
Golden Playtex now with soft, sheer 
cloth inside. P-7l'+6. © 15Peb6l; 
KK157842. 

New. panty girdle banishes thigh bulge, 
golden Playtex. P-71'^5. © 23Jan61j 
KKl 575^5. 

New, Playtex Living bra with Stretch- 
Ever elastic lasts up to 5 times 
longer. P-8168. © 15Feb6l; 
KK1578'<-0. 

New, sheer-miracle fabric lining in 
the all-new Golden Playtex girdle. 
© lNov60j KKl 5651^. 

New, soft, sheer cloth lining; all-new 
golden Playtex girdle. G-951. 
© 15Peb6l; KKl 57847. 

Now, it's soft, sheer cloth inside; 
new golden Playtex, Girdles. 
G-957. © 15Feb6l; KK1578'^5. 

Now, it's soft, sheer cloth inside: 
new golden Playtex girdle. G-95t-. 
© 15Feb6l; KKl 57839. 

Now, it's soft, sheer cloth Inside; 
new golden Playtex, the girdle you 
see on TV. P-7143. © 15Feb6l; 
KK157841. 

Playtex, America's fastest selling 
swim caps, annoxuices these styles 
available on open stock basis. 
No. 937 Playtex children's swim cap & 
3 other styles. P-5023. © lNov60; 
KKl 56668. 

Playtex baby pants and bibs. 
© lMay6l; KK159365. 

Playtex cotton-Dacron bra. © 17Nov60; 
KKl 56513. 

Playtex Dryper disposable diapers. 
© lMay6l; KK159366. 

Playtex Fashion-Magic bra. © 28Nov60; 
KKl 56512. 

Playtex fashion window display kit for 
the new Playtex Magic Cling bra. 4 
exciting new ideas for your store 
windows. P-8165. © 15Feb6l; 
KKl 57 835. 

Playtex Living bra. Beauty-Shape 
cups 160. © 10Nov60; KKI565II. 

Playtex waterproof baby panty. 

No.i^Sg. © 9Jan6l (in notice: I960); 
KK1573'^6. 

See it now, the new sheer-miracle fab- 
ric lining in the all-new golden 
Playtex girdle. G-9'^5. t> lNov60; 
KK1578'J8. 

Sensational, an elastic bra that 
lasts up to 3 times longer them an 
ordinary cotton bra; new, Playtex 
Living bra. (in Ebony, Jan. 196I, 
p. 13) Appl. author: Reach, McClin- 
ton & Co., Inc. © l6Dec60 (in no- 
tice: 1961); KKL 56237. 



Stand, stoop, sit, it won't ride up, 
Playtex girdle with new cool cotton 
lining. G-967. © 15Peb6l; 
KKl 57 838. 
Survival in hostile space on hostile 
seas. IliC space suit. (in Mis- 
siles and rockets. May 29, 196I, 
p. 13) Appl. author: Reach, 
McCllnton & Co., Inc. © 29May6l; 
KKI598I6 . 
Wash, wash, wash . . . Playtex plisse 
baby pants. P-II25. © 5Jan60; 
KKl 56510. 

INTERNATIONAL METAL PRODUCTS DIVISION, 
MCGRAW-EDISON CO. SEE McGraw-Edison 
Co. International Metal Products 
Division. 

INTERNATIONAL NICKEL CO., INC. © 
How Inco nickel helps put the power 
In today's outboards. [Picture of 
power boat pulling girl on water 
BklB, and two other pioturee] (In 
Newsweek, June 12, 196I, p. 53) 
© 8jun6lj KKI59834. 
INCO-Canada unlocks nickel resource 
in Northern Manitoba, (in U. S. 
news & world report, Apr, 10, 196I, 
p. 68) © 3Apr6l; KKl 58462. 

Inco platinum metals aid design and 
manufacture of new wonders. (In 
U. S. nevrs & world report. Mar. 13, 
1961, p. 113) © 6Mar6l; KK157946. 

INTERNATIONAL PAPER CO, © 
Salute to the States. 

Jan. IQ61. [Outline map of U, S,] 
© 15Dee60; KKI56OO2, 
Salute to the States. 

Feb. 1961, Alabama, © 15Jan6l; 
KKl 56461 , 
Salute to the States. 

Mar. 1961. New York. © 15Peb6l; 
KKl 56891. 
A salute to the states. 

Apr. 1961. Michigan. © 15Mar6l; 
KKl 57661. 
A salute to the States. 

May 1961. South Carolina. 
© 15Apr6l; KKI58260. 
A salute to the states. 

June 1961. Illinois. © 15May6l; 
KKl 59004 . 

lONAC CHEMICAL CO. © 

Defoamers: no,l840, no.l84l, no. 1842. 
(lonac technical bulletin, CS-114) 
© l8Apr6l; KK158342. 



ISAACS, BERT BENJAMIN, 
Clock Co. 



SEE American 



ISODINE PHARMACAL CORP. © 

Biggest Isodine consumer promotion 
ever; buy one, get one free. Iso- 
dettes & 5 other products, (In 
California pharmacy, Jan, I961, 
p. 19) Appl. author: Reach, McClin- 
ton & Co, © 25Dec60; KKl 56637. 

Now, Instantly spray away sore throat 
pain; Isodine antibiotic throat 
spray. © 29Jan6l; KK157831. 

Stop sore throat pain fast; Isodettes, 
antibiotic throat lozenges. Appl. 
author: Reach, McCllnton & Co., Inc. 
© Isodine Pharmacal Corp., Inc.; 
lJan6l (in notice: I960); KKl56i4.9lj. . 

You make more, youir customers save 
more, with these new economy sizes. 
Isodettes; Isodine gargle, (in 
Chain store age, Dec. i960, p. 54) 
Appl. author: Reach, McCllnton & 
Co., Inc, © 10Dec60; KKl 56238, 

ITKIN BROS., INC. © 

A beehive of activity needs Itkln 
furniture & partitions, (in The 
New York times, Apr. 12, 196I, 
p. 4) Appl. author: Smith/Greenland 
Co. © 12Apr6l; KKl 58153. 



A busy executive needs a planned 
Itkln office. Office fvirnlture, 
interiors, lease plans. (In New 
York world telegram & sun, June 5, 
1961, p. 2) Appl. author: Smith/ 
Greenland Co. © 5Jun6l; KK159347. 
If everything points to steel, Itkln 
is ajTned with the most exciting de- 
signs in steel office furniture. 
Gauntlet. (In World telegram & sun. 
New York, Mar. 27, 196I, p. 2) Appl. 
author: Smith/Greenland Co. 
© 27Mar6l; KK157742. 
If you have steel on your mind, Itkln 
is armed with the most exciting de- 
signs in steel office furniture. 
(In The New York times. Mar. 29, 
1961, p. 4) Appl. author: Smith/Green- 
land Co. © 29Mar6l; KKl 57772. 
Speaking of steel, Itkln Is armed 
with the most exciting designs in 
steel office furniture. Helmet 
profile, (in New York world tele- 
gram & sun, Apr. 24, 196I, p. 3) 
Appl. author: Smith/GreenleLnd Co. 
© 24Apr6l; KK1584l4. 
What a day to play Frustration, the 
new game of office planning and 
furnishing. Office furniture ajnd 
interiors. (In The New York times, 
Feb. 20, 1961, p. 9) Appl. author: 
Smith -Greenland Co. © 20Peb6l; 
KKI56395. 
Why sink working capital into office 
furnishings? Lease from Itkln. 
(in The New York times. May 31, 
1961, p. 48) Appl. author: Smith/ 
Greenland Co. © 31May6l; KKl 59237. 

IT'S-A-DILLY CO. © 

Now, enjoy these tantalizing taste 
treats at the famous Dllly-Bar 
Cactus Room, (in The Courier-Free- 
man, Oct. 6, i960, p. 9) © 60ct60; 
KKL 56235. 



J 



J & J. 



See Johnson & Johnson. 



J. L. C. SEE Lowe (Joe) Corp. 

JTCCS. SEE Tar (Jack) Continental 
Chocolate Shop. 



JAMI3S0N, rWLCOLM. 

Berkeley Hundred bourbon. 
Seattle, Honry Holland. 



SEE 



JAMISON MANUFACTURING CO. © 

Jamison fantasy equipment. Moon 
rocket & 3 others. © 28Peb6l; 
KKI59IOO. 

JELENKO (J. P.) & CO., INC. 

The big news in prosthetics, new 
Jelenko Hi-Fi functional bite mate- 
rial. © J. P. Jelenko & Co., Inc. 
(in notice: J. P. Jelenko, Inc.; 
lFeb6l; KK159399. 



JELENKO (J. P.) INC. 
(J. F. ) & Co., Inc. 



SEE Jelenko 



JERKS SOCKS, INC, © 

Pair 'n Spare, two and a spare for the 
price of a pair, C 8Feb6l (in 
notice: 1960); KKI5708O. 



JET SPRAY COOLER, INC, © 

Jet Spray Cooler's adv2inced engineer- 
ing brings you the Satellite 
model. © Jet Spray Corp,; lNov60; 
KKl 58288. 

Model JS-6 parts list and In and out 
of warranty procedure. © lSep60; 
KKl 58286. 

Model TJ-2 parts list and In and out 
of warrsuity procedure. © 30Jan6l; 
KKl 58287. 



40 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



JIFFY ENTERPRISES, INC, © 

Pastel color plotiire hangers. Holds 
15 lbs. Mfrs. no. 419. © 31Dec60; 
KKl 56678. 

JIFFY PRODUCTS CORP. © 

Jiffy Sew, Instant liquid mender; 
sews clothes In 60 seconds without 
needle and thread. Net weight 
1 1/2 oz. © 9May6l; KKI5882I. 

JOHN'S, INC. © 

Assortment no. 12, I60 lush green Dew- 
Klst plants. Big 5" & 6" selection. 
© 20Feb6l; KKl 57586. 

Foliage plant assortment no. 12; I60 
lush green DewKlst plants. Colorful 
azaleas In bud and bloom. © 30Dec60; 
KKl 56117. 

News about Indoor foliage plants from 
Florida. © 9May6l; KKl 58788. 

JOHNSON (S. C.) & SON, INC. © 

Holiday car washing cream with built- 
in shine. B-l'f-65. Contents 15 l/2 
fl. oz. © lDeo59; KKI58105. 
They're outselling other brands so 
fast, they're too hot not to handle. 
Scuffed-shoe polish; paste-polish 
kit; self-shlnlng polish. (in Food 
world, season's greetings 1960, 
p. 23) Appl. author: Needham, Louis 
& Brorby, Inc. © 2Nov60; KKI5679I. 

JOHNSON (S, C.) & SON, INC, SERVICE 

PRODUCTS DIVISION, 

Porelon, the shape of things to come; 
micro-porous plastic, © S, C. 
Johnson & Son, Inc. (in notice: 
Service Products Division, S, C, 
Johnson & Son, Inc); lJul59; 
KKl 57775. 

JOHNSON (SAM) & SON'S FISHERIES, INC, © 
Skipper Sam brings you new prices , . . 
today's best fish, winter-fresh 
frozen. (New prices on today's best 
winter-fresh frozen fish) 
© 23Jan6l; KKl 56455- 

JOHNSON & JOHNSON. © 

Did you gamble away today's pay? 
Rapid-Flo filter disks. (in Pure 
milk news, Oct. 196O, p. 17) 
© 10ct60; KKI57098. 
Did you gamble away today's pay? 

Rapid-Flo Rolstrip. (in The dairy- 
man, Aug. 27, i960, p. 11) © lAiag60; 
KKl 57097. 
Dress-a-Doll disks, for dressing your 
own dolls and making other novelties. 
Contents 50 6-lnch disks. © 20Peb6l; 
KKl 57652. 
Fragile, handle with Johnson's. Baby 
powder & 6 other products. (in Baby 
and child care I960, p. 10) 
© 2Mar60; KKl 56697. 
Fresh, new personal washcloths every- 
day; Day-lee. (in Hospital manage- 
ment. May i960, p. 99) © lMay60; 
KKl 56525. 
A major advance in the control of 
hemorrhage. Surgioel, absorbable 
hemostat. P-278. © 15Nov60; 
KKl 5709 5. 
Marine first aid kit. Put sea safety 
first. Sodium chloride tablets & 
other products. © lJul60; KKI571OI. 
New Band-Aid clear tape. Perforated, 
permits skin to breathe. (In 
A.S.T.A. Journal, Sept. 196O, p. 75) 
© lSep60; KKl 57094. 
New Johnson & Johnson marine first aid 
kit has these new, unique features. 
Sodium chloride tablets & other 
products. © lJul60; KKI57102. 
Push-button bandaging. Scan spray-on 
wound dressing. P-248-A. 
© 15Nov60; KKl 57099. 
Rapld-Plo milk filters for safe fil- 
tration plus the Rapid-Flo check-up 
for mastitis and sediment. © lMar6l; 
KKl 57655. 



Specialist ready-cut splints save 
time, work, material, cast-weight. 
Sof-Rol cast padding. (in Ortho- 
pedics, i960, p. 221-224) © lSep60; 
KKI57096. 
Surgicel absorbable hemostat. The 
latest development from the re- 
search laboratories of Johnson & 
Johnson. © 17Feb6l; KK157958. 
Warranty protection; another blue-line 
Ray-Tec x-ray detectable sponge, the 
new strip sponge. © lMar6l; 
KKl 57651. 
Win for yourself. Oet on board for 
the Johnson & Johnson A. O.R.N, con- 
vention contest. (in Hospital top- 
ics, i960, p. 71-72) © lSep60; 
KKl 57095 . 

JOHNSON & JOHNSON. HOSPITAL DIVISION. 
A new release from the Johnson & John- 
son film library: A new surgical 
absorbable hemostat. (in Hospital 
management) © Johnson & Johnson 
Hospital Division (in notice: John- 
son & Johnson); lDec60; KKl 57628. 



JOHNSON & JOHNSON. 
SEE Permacel. 



PERMACEL DIVISION. 



JOHNSON & SCHMIDT. © 

Bar X ready -to -eat smoked sliced 
beef; chopped, pressed, cooked. 
4 oz. net wt. © 21Nov60; KKI5618O. 

JONES, WILLIAM M. SEE House of Chairs. 

JOSEPHU, JOSEPH d.b.a, SCULPTO. SEE 
Sculpto. 



K 



KCC. SEE Knudsen Creamery Co. 

K. E, CO., INC. SEE Kings Electronics 
Co , , Inc , 

K, P. CO. SEE Klein Pest Control Co. 

K, T, C, SEE Korvette Tire City, 

KVP SUTHERLAND PAPER CO. © 

Top Treat chocolate ice cream. Half 

gallon llq. © 5Jun6l; KKI598OI. 
Top Treat ice cream. Half gallon 

llq ® 5Jun6l; KK159804. 
Top Treat neapolltan ice cream. Half 

gallon liq. ® 5Jun6l; KKI59805. 
Top Treat strawberry ice cream. Half 

gallon llq. © 5Jun6l; KKI59802. 
Top Treat vanilla ice cream. Half 

gallon llq. © 5Jun6l; KKI59805. 

KAERCHER, JAMES D. 

Hobo soup. SEE Kaercher, Lemuel A. 

KAERCHER, LHTOEL A. 

Hobo soup; heat 'n eat. Contents 
16 oz. © Lemuel A, Kaercher & James 
D. Kaercher; 26Feb60; KKI56217. 

KALLMAN, BERT T. SEE Kallman's 
Nurseries. 

KALLMAN NURSERIES. © 

Kallbrand quality -bred plant specials, 

© l8Feb6l; KK157206. 
Shop and save at Mesa, Gardenland 
Nurseries. © Kallman Nurseries 
(in notice: Kallman's Nurseries); 
23Jan6l; KK1566U2, 

KANE (SAM) WHOLESALE MEAT, INC. 
Pure lard symbol. © 8jun6l; 
KKI59575. 

KARAGHEUSIAN (A. & M. ) INC. © 

In your family room, it's do, not 
don't. Gullstan carpet & Viko, by 
Baumrltter. (in Good housekeeping, 
Oct. 1959, P.57) ®A."&M. Kara- 
gheusian. Inc. & Baumrltter Corp.; 
10ct59; KKl 57456. 



Now, a lovely, liveable Oulistan 
carpet, at a price you can live 
with. Boy with dog. (in Better 
homes & gardens. May 1961, p. 17) 
Appl. author: Foote, Cone & Belding. 
© 20Apr6l; KKl 58429. 

iCARNOPSKY, EDMUND. SEE Squire Shop. 

KARP, LBON. 

Karp. SEE Artists Equity Assn., Inc. 
Philadelphia Chapter. 

KATHER, ALFRED C. © 

Fold 'n Cary. Umbrel-O-Hat. 

© l8Peb6l; KK156893. 
Fold 'n Gary Umbrel-O-Hat; all 

weather. New storm & sun fashions. 

© 7Apr6l; KKI59083. 
Fold 'n Gary. Umbrel-O-Hat. (Fold 

and Carry) NM: additions. 

© 6Mar6l; KK157353. 

KAY ELECTRIC CO. © 

Auto-Node. Noise figure test set. 
(Catalog no.791-A) NM: revised 
specifications. © l6Mar6l; 
KKI57975. 
Gain Set, model 625-A; gain or loss 
measurements. © 20Mar6l; KKI58161. 

Plnllte news. Mar. 196I. NM: re- 
vision & additions. © 20Mar6l; 
KKI58158. 

Sonalyzer, model 50; a 50 channel 
all electronic spectrum analyzer. 
NM: "revised text." © 20Mar6l; 
KKl 58486. 

Sona-Sweep all electronic model M. 
© 20Mar6l; KKl 58159. 

KEEBLER BISCUIT CO., division of UNITED 
BISCUIT CO. OF AMERICA. SEE United 
Biscuit Co. of America. 

KELLOG-0 CO. © 

Bran fans; 405^ bran flakes. (In 
TV guide, Apr, 1, 196I, p,A-69) 
Appl, author: Leo Burnett Co,, 
Inc. © 29Mar6l; KKl 58585. 

Choo-choo-choose Kellogg 's sweet-eatln' 
favorites. (Train) S\igar Frosted 
Flakes & 4 other cereals, (in Chi- 
cago's American, Jan, 29, 1961, 
comics, p. 5) Appl, author: Leo 
Burnett Co,, Inc. C 29Jan6l; 
KKl 57025. 

City slicker with a corn-fed appetite. 
Com flakes. Red \imbrella. tin 
Life, Apr. 21, I96I, p.65) Appl. 
author: Leo Burnett Co., Inc. 
© 17Apr6l; KKI5858O. 

Civilized way to get the vigorous 
virtues of rice in the raw; Rice 
Krispies. Bananas, (in Life, 
Mar. 24, 196I, p. 52) Appl, author: 
Leo Burnett Co,, Inc. © 20Mar6l; 
KKl 58578, 
Civilized way to get the vigorous 
virtues of rice in the raw: Rice 
Krispies, Strawberries. (in Life, 
Apr. 7, 1961, p. 2) Appl. author: 
Leo Burnett Co., Inc. © 5Apr6l; 
KKl 58577. 
The complete protein breakfast that's 
quick as instant coffee; Special K. 
Milk bottle. (In Better homes * 
gardens. Mar, 196I, p. 85) Appl. 
author: Leo Burnett Co., Inc. 
© 21Peb6l; KKl 58576^ 
Qro-Pup can end hit-and-miss feeding. 
Ribbon dog food. (in TV guide, 
Jan. 14, 1961, p.A-25) Appl. au- 
thor: Leo Burnett Co., Inc. 
© llJan6l; KKl 57027. 
Qro-Pup T-bone, the snack that's packed 
with good nourishment. Dog biscuits. 
[Box] (In TV guide, Jan. 21, 196I, 
p.A-24) Appl. author: Leo Burnett 
Co., Inc. © l8Jan6l; KKl 57028. 
Qro-Pup T-Bone, the snack that's packed 
with good nourishment. Dog biscuits. 
[Dog looking up at woman's heuid ex- 
tending biscuit] (in Suburbia to- 



1961 



CURRENT REGISTRATIONS 



41 



day, Feb. 6, 196I, p. 23) Appl . au- 
thor: Leo Burnett Co., Inc. 
© 6Peb6l; KKI5703O, 
How to put extra protein Into your 
cookie Jar. Special K cookies, 
(in Better homes & gardens, Feb. 
1961, p. 28) Appl. author: Leo 
Burnett Co., Inc. © 19Jan6l; 
KKl 57033. 
Most people are smarter than average. 
The cereal they eat more than any 
other Is Kellogg 's corn flakes, 
(in Argus leader, Sioux Falls, S. D., 
Deo. 13, i960, p. 12) Appl. author: 
X.eo Burnett Co., Inc. © 13Dec60; 
FaQ56236. 
New compact food supplies the nutri- 
tional boost 30 many people need. 
Concentrate, (in Sunset, Jan. 196I, 
p. 91) Appl. author: Leo Burnett Co., 
Inc. © 25Dec60; KKI5703I. 
New, compact food supplies the nutri- 
tional boost so many people need; 
Concentrate, (in Sxinset, Mar. 
1961, p. 198) Appl. author: Leo 
Burnett Co., Inc. © 25Feb6l; 
KKl 58582. 
No shortening, no frying, no turning. 
Corn-crisped chicken made with 
Kellogg 's com flsJce crumbs, (in 
Better homes & gardens, Feb. I96I, 
p. 106) Appl. author: Leo Burnett 
Co., Inc. © 19Jan6l; KKl 57034. 
No shortening, no frying, no turning, 
com-criaped fish . . . made with 
Kellogg 's com flake crumbs, (in 
Better homes & gardens. Mar. 196I, 
p. 76) Appl. author: Leo Burnett 
Co., Inc. © 21Feb6l; KKl 58575. 
Table scraps can short change your 
dog. Qro-Pup ribbon, (in Suburbia 
today, Jan. 2, 196I, p. 10) Appl. 
author: Leo Burnett Co., Inc. 
© 2Jan6lj KKl 57029. 
To dog lovers taking a chance on scrap 
feeding . Qro-Pup ribbon dog food , 
(In TV guide, Jan. 7, 196l, p.A-42) 
Appl. author: Leo Burnett Co., Inc. 
© 4Jan6lj KKl 57 026. 
To each his own, 10 fresh individual 
servings of 8 favorites. Variety. 
Open tops, (in Life, Apr. 28, 
1961, p. 89) Appl. author: Leo 
Burnett Co., Inc. © 24Apr6lj 
KKl 58581 . 
What's the good word, bird? Com 
flakes. Yogi Bear, (in Life, 
Feb. 24, 1961, p. 48) Appl. author: 
Leo Burnett Co., Inc. © 20Peb6lj 
KKl 58579. 
When the world opens its mouth for 
breakfast, the cereal most often 
put in it is Kellogg 's com flakes. 
(In Sio\« Palls argus leader, 
Jan. 31, 1961, p. 10) Appl. author: 
Leo Burnett Co., Inc. © 31Jan6l; 
KKl 57024. 
Why the Green Bay Packers put Kellogg 's 
Concentrate on their training table, 
(in Time, Jan. 27, 1961, p. 45) 
Appl. author: Leo Burnett Co., Inc. 
® 25Jan6lj KKl 57032. 

KELLY, GEORGE WILLIAM. SEE Bahadur of 
India. 

KEL-VITRA LABORATORIES. 

Equi-min, natural organic mineral 
concentrate for horses. Net weight 
2 1/2 lbs. © C. Chester Williams 
d.b.a. Kel-Vltra Laboratories; 
22Sep60; KK159500. 

KEMP (E. F.) CORP. © 

Golden Glow red pistachios in the 
shell. 6 oz. net. (Golden Glow 
pistachios) KM: changes in pictori- 
al material. © 16Nov60; KKI56833. 
Golden Glow salted almonds, selected. 
6 1/2 cz. net. (Golden Glow al- 
monds) NM: changes in pictorial 
material. © 16Nov60; KK156840. 
Golden Glow salted cashews, fancy. 
6 oz. net. (Golden Glow cashews) 
NM: cihanges in pictorial material. 
© i6Nov60j KKI56835. 



Golden Glow salted mixed nuts without 
peajiuts, 6 oz. net. (Golden Glow 
mixed nuts) NM: changes in pictori- 
al material. © 16Nov60; KKl 56839. 

Golden Glow salted peanuts, blanched 
Virginias. 7 oz. net. (Golden Glow 
peanuts) NM: changes in pictorial 
material. © 16Nov60j KKl 56838. 

Golden Glow salted pecans, selected. 
5 oz. net. (Golden Glow pecans) 
NM; changes in pictorial material. 
© 16Nov60j KKI56834. 

Gcldsn 21 rw salted Spanish peanuts. 
7 'Z. net. © 16Nov6Cj KEI56163. 

Golden Glow Signature salted mixed 
nuts without peanuts. 7 oz. net. 
(Golden Glow mixed nuts) NM: 
changes in pictorial material. 
© 16Nov60; KK156837- 

Golden Glow Step-A-Head salted mixed 
nuts. 6 oz. net. (Golden Glow 
mixed nuts) NM: changes in pictori- 
al material. © 16Nov60; KKI56836. 

Golden Glow white pistachios in the 
shell. 7 oz. net. NM: changes in 
pictorial material. © 29Dec60j 
KKI57433. 

KEMP, ROBERT. © 

Pompl internal window film Instruction 
sheet. © lDec60; KKl 56545. 

KENNER PRODUCTS CO. 

Doozies, builds thousands of funny 
animal faces. No. 131. 9 stacking 
sections. © Kenner Products Co., 
accepted alternative designation of 
Bromo-Mint Co.; 6Feb6l (in notice: 
i960); KKl 57448. 

Doozies, builds thousands of funny 
faces 8-at-a-time. Delxixe set 
no. 230. 24 stacking sections. 
© Kenner Products Co., accepted 
alternative designation of Bromo- 
Mint Co.; 6Peb6l (in notice: i960); 
KKI57449. 

Dqozies, builds thousands of funny 
faces 4-at-a-tlme. N0.I3O. 12 
stacking sections. © Kenner Prod- 
ucts Co., accepted altertiative 
designation of Bromo-Mint Co.; 
6Peb6l (in notice: I960); KK157447. 

Firefly, the light -up crib exerciser 
by Kenner. No. 377. Complete with 
safe pen-lite battery. © Kenner 
Products Co., accepted alternative 
designation of Bromo-Mint Co.; 
270ct60; KKI58645. 

KENTILE, INC. © 

Kentile asphalt tile on today's 
smartest floors. Woodgrain. 
(in Successful farming. Mar. 1959, 
p. 45) © lMar59; KKI58290. 



KERN VALLEY PACKING CO. © 

KV brand smoked bacon. Skillet. 
Net weight one pound. © 23Dec60; 
KKl 57383. 

KERSKER, INC. © 

Your personal monthly pocket memo, 
compliments of Huntington National 
Bank. Appl. author: William H. 
Kersker, Jr. © 19Dec60; KKI56102. 

Your personal monthly pocket memo, 
compliments of S. W. Schellenger, 
Agency Superintendent, Buckeye Union 
Insurance Companies. Mar. 1961. 
Appl. author: William H. Kersker, 
Jr. © lMar6l; KK157239. 



KEY PRODUCTIONS, INC. © 

Key Productions, Inc., Introduces 
Little Ous, an appropriate, winsome 
line drawing. Appl. author: John E. 
Schroeder. © 23Nov60; KKl 56442. 

KEYSTONE BAKERY, INC. © 

Soft Spun, old time enriched bread. 
Wt. 1 lb. Appl. author: American 
Can Co. © 8May6l; KKI58987. 



KIEKHAEPER CORP. © 

Another Mercury outboard exclusive; 
single-lever full gear shift, 6 to 
80 hp. Endorsed by the Glenn Klrk- 
patrick family. (In Dallas times 
herald, Mar. 29, 1961, p.4-D) Appl. 
author: Baker/Johnson & Dickinson. 
© 29Mar6l; KKl 58827. 
Fishermen who know all the angles 
choose Mercury glide-angle twins. 
22 hp Mere 200; 15 hp Merc I5O; 
9.8 hp Merc 100; 6 hp Merc 60. (in 
True ' s fishing and hunting yearbook, 
1961 ed., p. 17) Appl. author: 
Baker/ Johnson & Dickinson. 
© 19Jan6l; KKI56878. 
Mercury, most powerful name in out- 
boards for '61; gives you the good 
things first. 80 hp Merc 8OO & 
other outboatrds. (In New York 
world -telegram and s\jn, Jan. 13, 
1961, p. 35) Appl. author: Baker/ 
Johnson & Dickinson. © 13Jan6l; 
KKl 56879. 
Mercury outboard skiing fours for 
cruising and fishing, too. 
Endorsed by Vicki Van Hook i Chuck 
Steams. (in Oakland tribune, 
Apr. 14, 1961, P.D51) Appl. author: 
Baker/ Johnson 4 Dickinson. 
© l4Apr6l; KKl 58829. 
Mercury outboards, choice of water 
sports champions; as chosen by the 
editors of Golden argosy and Out- 
doors magazines. Endorsed by 
Vicki Van Hook & Chuck Steams. 
(in Argosy, Apr. 196I, p. 125) 
Appl. author: Baker/Johnson & 
Dickinson. © lApr6l; KKI5817I. 
Mercury outboards, choice of water 
sports champions; as chosen by the 
editors of Golden argosy and Out- 
doors magazines. The Glenn Klrk- 
patrlck family. 80 hp Merc 8OO. 
(in Argosy, May 1961, p. 8) Appl. 
author: Baker/ Johnson & Dickinson. 
© lMay6l; KKl 59269. 
Mercury, the most powerful name in 
outboards, grows stronger evei^ 
year. 50 hp Merc 5OO. (in The 
Water skier, Jan. -Feb. I961, p.l2- 
13) Appl. author: Baker/ Johnson & 
Dickinson. © lFeb6l; KKl 57429. 
The motor that started it all leads 
them all; Mercury, world's no.l 
outboard. Only Mercury offers 11 
models for 196I, 6 to 80 hp. (in 
Yachting, Jan. 1961, p.188-189) 
Appl. author; Baker/ Johnson & 
Dickinson. © lJan6l; KKl 57731. 
The motor that started it all, leads 
them all; 196I Mercury, world's 
no.l outboard. Appl. author: 
Baker/Johnson & Dickinson. 
© 3Jan6l; KKI57610. 
My profit soared 40^ after I switched 
to Mercury, world's no.l outboard, 
by John Hodder. (In Boating indus- 
try. May 1961, p. 175) Appl. au- 
thor: Baker/Johnson & Dickinson. 
© lMay6l; KKl 59268. 
New formula 2 Quicksilver outboard 
motor oil. (in The Rudder boats. 
May 1961, p. 3) Appl. author: 
Baker/johnson & Dickinson. 
© lMay6l; KKl 59266. 
New Ride-Guide for power steering 
ease; available at Mercuiry out- 
board dealers, (in Motor boating, 
Apr. 1961, p. 148) Appl. author: 
Baker/Johnson & Dickinson. 
© lApr6l; KKl 58167. 
1961 water sports champions choose 
Mercui^ outboards; now at Mercury 
dealers, water sports parade of 
values. Endorsed by Charles 
Mersereau & 6 others, (in The 
Water skier. Mar. -Apr. I961, p.30- 
31) Appl. author: Baker/ Johnson & 
Dickinson. © lMar6l; KKl 59267. 
1961 water sports champions choose 
Mercury outboards; selected by the 
editors of Golden argosy, the ma- 
gazine for men, and Outdoors, the 
magazine for outdoor recreation. 



42 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



KIEKHAFPER CORP. -Con. 

Endorsed by Zale Parry 4 others, 
(in Dallas times herald. Mar. 15, 
1961, P.4-C) Appl. author: Baker/ 
Johnson 4 Dickinson. ® 15Mar6l: 
KKl 58170. 
Only on Mercury outboardsj quiet, 
economical Jet-prop exhaust. 
Endorsed by Vlckl Van Hook ft Chuck 
Stearns. (In Los Angeles herald & 
express, Apr. 27, 1961, p.C-7) 
Appl. author: Baker/Johnson & 
Dickinson. © 27Apr6l; KKl 58828. 

Q for boat owners, Quicksilver out- 
board accessories for 196I. (in 
Popular boating. Mar. 1961, p.l44- 
1^5) Appl. author: Baker/ Johnson ft 
Dickinson. © IMarSl; KKl 57752. 
Quicksilver propellers for Mercurys, 
by Mercury. (in Motor boating, 
Apr. 1961, p. 149) Appl. author: 
Baker/Johnson ft Dickinson. 
© lApr6l; KKl 58168. 
Watch for big things to happen at 
Mercury, but Mercury Is not going 
Into the boat building business, 
(in The Boating Industry, Mar. I96I, 
p. 197) Appl. author: Baker/ Johnson 
& Dickinson. © lMar6l; KK157'^31. 
We were selling 200 motors a year, 
yet we decided to switch to Mercury, 
the world's no.l outboard. Endorsed 
by Charles Fllley ft Prlino Pracassl. 
(in Marine dealer, Feb. 196I, p. 4 
of cover) Appl. author: Baker/ 
Johnson ft Dickinson. © lFeb6l; 
KKl 58172. 
Where other outboards leave off. 
Mercury takes over. Merc 800 & 
500. (in Motor boating, Apr. 196I, 
p.20A) Appl. author: Baker/Johnson 
ft Dickinson. © lApr6l; KKl 58] 69. 
World's no.l outboard accessories. 
Quicksilver. Rlde-Oulde for power 
steering ease & other Items. Appl. 
author: Baker/ Johnson & Dickinson. 
© 10Peb6l; KKI5745O. 
World's no.l outboard motor oil; Mer- 
cury Quicksilver, proved 50,000 mile 
2-cycle engine oil. SAE 50. (in 
Yachting, Nov. I96O, p. 90) Appl. 
author: Baker/ Johnson & Dickinson. 
© INovSO; KKl 56877. 

KINGS ELECTRONICS CO., INC. © 

Poaraflex, Splrafll, Styroflex connec- 
tors. © 21Mar60; KKI567O5. 

K-Orlp connectors. © 21Mar60; 
KKl 56702. 

Radio frequency connectors. 
© 28Ju160; KKl 56705. 

TNC series threaded coaxial connectors. 
© 8Feb60; KKl 56704. 

KINNEY VACUUM DIVISION, NEW YORK AIR 
BRAKE CO. SEE New York Air Brake Co. 
Kinney Vacuxxm Division. 

KLEIN PEST CONTROL CO. © 

Kilex insecticide. Killer Klein pest 
control. © 9Jun6l; KK159't60. 

KNUDSEN CREAMERY CO. © 

Chocolate drink recipes. Chocolate- 
baneina beauty & other recipes. 
© Knudsen Creamery Co. a.k.a. 
Knudsen; lJan59; KKl 57557. 

Great soup Idea. Tangy tomato butter- 
milk soup. © lJan59; KKI56558. 

Hawaiian pineapple creamed cottage 
cheese. Net contents 1 pint. 
© 1 Jan 59; KKl 56559. 

La Bon ice cream; buttered pecan. 
Delicious In so many ways. One 
half gallon. © lJan59; KKl 56565. 

La Bon lo-fat, partially creamed cot- 
tage cheese. Net contents one 
pint. © 8Jan51; KKl 56557. 

La Bon sherbert; lime. One half 
gallon. © lJan59; KKI5656I. 



La Bon vanilla ice milk. One half 
gallon. © lJan59; KKl 56562. 

Party Time ice cream; chocolate. 
1/2 gallon. © lJan59; KKI56564. 

Petite Dlet-lzed non fat milk. One 

half gallon. © ljan60; KKI56560. 
Whipping cream recipes. Whipped cream 

for desserts & other recipes. 

© Knudsen Creamery Co. a.k.a. 

Knudsen; lJan59; KKl 57556. 

KOCH, EDWARD I. SEE Koda Trading Co. 

KODA TRADING CO. 

Almost like magic, carton becomes big 
sit in Boxraoblle car kit. © Ed- 
ward I. Koch d.b.a. Koda Trading 
Co.; l4Mar6l; KKI58III. 

Almost like magic, carton becomes big 
sit in Boxmoblle train kit. © Ed- 
ward I. Koch d.b.a. Koda Trading 
Co.; l4Mar6l; KKI58IIO. 

KOEHLER, ALBERT. © 

Rol-Ru.ler, the faster way to draw 
lines. German Import greatest in- 
vention since the T-square. 
© 15Peb6lj KKI57858. 

KOLLING, HENRY W. SEE Kolllng Co. 



KOLLING CO. © 

Every rotary mower user needs roto 
sharp rotary lawn mower sharpener. 
© Henry W. Kolllng d.b.a. Kolllng 
Co. (in notice: Kolllng Co.); 
25May6l; KK159569- 
Roto sharp rotary lawn mower sharpen- 
er. © Henry W. Rolling d.b.a. 
Kolllng Co.; 25May6l; KK159214. 

KONATE PHARMACAL CO., INC. 

To all members: the association is 
sponsoring a family health plan for 
member purchase of vitamins. Appl. 
author: I. F. Shaw. © Konate Phar- 
macal Co., Inc., division of West 
Chemical Products, Inc.; 12JaTi6l; 
KKI57756. 

KORVETTE TIRE CITY. 

E. J. Korvette announces its greatest 
tire sale ever; tremendous special 
factory purchase of regular tires 
and snow tires, (in S\mday news. 
New York, Jan. I5, 196I, Queens- 
Long Island section, p.Q12-Q15) 
© Korvette Tire City, accepted alter- 
native designation of Tire City 
Corp.; 15Jan6l; KKI56712. 

An E. J. Korvette tire spectacular, 
sale of nylon factory seconds; brand 
new, factory-fresh, famous makes, 
100^ nylon tires, (in Sunday News, 
New York, Mar. 12, 196I, Oueens- 
Long Island section, p. 020-021) 
© Korvette Tire City, accepted alter- 
native designation of Tire City 
Corp.; 12Mar6l; KK157774. 

KRAMER, GENE. 

Announcing the new R, M, equipment 
line. SEE Rocky Mountain Metal 
Products Co. 
Even If you have an old, 193i<. Rocky 
Mountain welder. SEE Rocky Moun- 
tain Metal Products Co. 



KRAUSS, LESTER. 

Nothing persioades like the fragrance 

impulse. SEE Givaudan-Delawanna, 

Inc . 
What is the fragrance impulse? SEE 

Givaudan-Delawanna, Inc. 

KRESGE (S. S.) CO. © 

Twinkle Magic Slate drawing pad. 
No. 4471. © 120ct60; KKI56592. 

KROCK, NATHAN R. SEE Boston Print. Co. 



KUHWALD, EDWIN P. J. © 

Contact Lens Catcher's Mitt will fit 
most sinks, prevents lens loss. 
© 270ct60; KKI57962. 

KURDLE (T. J.) CO. SEE Schluderberg, 
(Wm.)-T. J. Kxirdle Co. 



L & 0. SEE Labrot & Graham. 



UlC. SEE Locke Manufacturing Co. 

LABORATORY FOR ELECTRONICS, INC. © 
Speeding reduced with new Electro- 
Matlc radar speed meter model S-5. 
Graphic recorder & other accessory 
equipment. (Bulletin R-II5) 
© lMay6l; KK159055. 

LABROT & GRAHAM. © 

L. & G.'s legendary flavor means en- 
joyment; Kentucky straight bourbon 
whisky. (in Stair-news, Pasadena, 
Calif., Aug. 19, i960, p. 10) Appl. 
author: Erwln Wasey Ruthrauff ft 
Ryan, Inc. © 19Aug60; KKl 57186. 

LAKELAND NURSERIES SALES CORP. © 

Imagine, a 40-foot house covered with 

giant red roses from one single 

plant. Ray Bunge Scarlet Showers. 

(In The News and observer, Raleigh, 

N. C, Feb. 26, I96I, p. 1-5) 

© 26Peb6l; KKI57221. 
Look what I have for you. Now you can 

grow the largest flowered glads In 

garden histoxTr. © 5May6l; 

KKl 58796. 
New from Lakeland, for summertime 

garden brilliance, charming winter 

bouquets. Chinese lantern plant & 

5 other plants. © 25Jan6l; KKI56675. 

Now, 12 giant mums for less than the 
regular price of 6. © 8May6l; 
KKl 58794. 

$1 brings you the rose garden of your 
dreams. © 17Mar6l; KKl 57672. 

We'll ship you the world's finest 
roses for absolutely free trial 
planting. © 17Mar6l; KKI57671. 

Which of these remarkable Sub-Zero 
roses would you like to try in your 
garden this spring for only a single 
dollar bill? © 17Mar6l; KKl 57674. 
Which of these remarkable Sub-Zero 
roses would you like us to ship 
you for abolutely free trial plant- 
ing? © 17Mar6l; KKl 57675. 

Who ever dreamed chrysanthemioms could 
smell sweeter than roses? Pragra- 
muffi plant, (in The News and ob- 
server, Raleigh, N. C, Feb. 26, 
1961, p. 1-5) © 26Peb6l; KEL57222. 

World's largest outdoor mums; $1 
brings you the mum garden of your 
dreams. © 5May6l; KKl 58795. 

Yours as a gift from Lakeland . . . 

6 giant football mums like these. 
® 8May6l; KKl 58795. 

LAKESIDE INDUSTRIES, INC. LAKESIDE 
TOYS. SEE Lakeside Toys. 



LAKESIDE PLASTICS & ENGRAVING CO. LAKE- 
SIDE INDUSTRIES, INC. LAKESIDE TOYS. 
SEE Lakeside Toys. 

LAKESIDE TOYS. 

Aero Kite, based on aerodynamic 
principles. OIO9. © Lakeside 
Toys, division of Lakeside Indus- 
tries: subsidiary of Lakeside 
Plastics & Engraving Co.; 6Mar6l; 
KKl 59081. 

Betsy McCall Fashion-Designer, complete 
with electric designer's desk. 
0104-A. © Lakeside Toys, division of 



1961 



CURRENT REGISTRATIONS 



43 



Lakeside Industries, Inc.: subsldlarj- 
of Lakeside Plastics & Engraving Co.; 
6Mar6l; KKl 57782. 
Custom-Styling, complete with electric 
drawing desk. Auto; boat; aero. 
0104-E. © Lakeside Toys, division of 
Lakeside Industries, Inc.: subsidiary 
of Lakeside Plastics & Engraving Co.; 
6Mar6l; KKl 57781. 
Draft-a-Plan Kit, complete with elec- 
tric drafting desk. 0104-P. 
© Lakeside Toys, division of Lake- 
side Industries, Inc.: subsidiary of 
Lakeside Plastics 8; Engraving Co.; 
6Mar6l; KKl 57779. 
Draw-a-Cartoon, complete with electric 
cartooning desk. 0104-D. © Lake- 
side Toys, division of LsJceside In- 
dustries, Inc.: subsidiary of Lake- 
side Plastis & Engraving Co.; 
6Mar6l; KKl 57783. 
Draw-and-Learn, complete with electric 
drawing desk, 010^^2. © Lakeside 
Toys, division of Lakeside Indus- 
tries: subsidiary of Lakeside Plas- 
tics & Engraving Co.; 6Mar6l; 
KKI58659. 
Draw-and-Leam, complete with electric 
drawing desk. 010^2. © Lakeside 
Toys, division of Lakeside Indus- 
tries: subsidiary of Lakeside Plas- 
tics & Engraving Co.; 20Apr6l; 
KK15864Jt. 
Draw-and-Tell, complete with electric 
drawing desk. 0104-C. © Lakeside 
Toys, division of Lakeside Indus- 
tries, Inc.: subsidiary of Lakeside 
Plastics & Engraving Co.; 6Mar6l; 
KKl 57780. 

LANCASTER GLASS CORP. © 

This mark means glass, engineered by 
Lancaster. (In Purchasing, Jan. 
50, 1961, p. 112) Appl. author: 
Marvin Hoover. © 50Jan6l; 
KK1591'+2. 

LANGFELD, BEATRICE. SEE Dan by Farm. 

LANGFELD, DANIEL. SEE Danby Farm. 

LAWRENCE (L.) CO. 

Zephyr air cushions for narrow clip 
earrings. Style no.501. 
© Leonard Lawrence d.b.a. L. Law- 
rence Co.; 6Apr6l; KKl 58415. 

LAWRENCE, LEONARD. SEE Lawrence (L.) 
Co. 

LAZARUS, MILLARD P. 

Treat yourself good, drink Moea-Shaks, 
Net wt. 1 oz. © Millard P. Lazarus 
d.b.a. Moca Shake Co.; 20Deo60j 
KKI56IO9. 

LEE (H. D.) CO. © 

Billy Cannon, all-Amerlcan back and 
L. S. 0. teammate Johnny Robinson 
In their favorite Jeans, Lee Riders. 
Leesures. (in Life, A\jg. 22, 196O, 
p. 62) Appl. author: Grey Advertising, 
Inc. © l8Aug60; KKl 57521. 
The brand working cowboys wear. Lee 
Riders western cowboy pants. (In 
The Dude rancher, winter I96I, pA 
of cover) Appl. author: Grey Ad- 
vertising, Inc. © 8Peb6l; 
KKI59621. 
Dress up for current events in Lee 
tapered slacks. Leesures. (in 
Life, Aug. 8, 196O, p. 58) Appl. 
author: Grey Advertising, Inc. 
© ^fAugSO; KKl 57522. 
Dress up to the Job in Lee work- 
tailored twill shirts and pants, 
(in Parade, Sept. 4, i960, p. 9) 
Appl. author: Grey Advertising, 
© 4Sep60; KKl 57519. 
Dress up to the Job In work-tailored 
Lee bib overalls. 
Nov. i960, p. 14) 
Grey Advertising, 
KKl 57520. 



Inc. 



(in Farm Journal, 
Appl. author: 
Inc. © 150ct60; 



Dross up to the Job In work-tailored 
Lee Chetopa Twills. (In The Pro- 
gressive farmer, Sept. I960, p.k5) 
Appl, author: Grey Advertising, Inc. 
© H. D. Lee Co., Inc.; l5Aug60; 
KKI57515. 

Dress up to the job in work-tailored 
Lee dvingarees. (In This week maga- 
zine, Sept. 18, i960, p. 6) Appl. 
author: Grey Advertising, Inc. 
© H. D. Lee Co., Inc.; l8Sep60; 
KKI5751I+. 

From a.m. English to p.m. Dutch. 
Every line scans beautifully, Lee 
tapered slacks; cram course In eco- 
nomics, topic: the Lee Westerner. 
Leesures. (in Life, Atig. I5, 196O, 
p. 12) Appl. author: Grey Advertis- 
ing, Inc. © llAug60; KK157523. 

Just for fun. The most relaxed way 
to dress up for the holiday, Lee- 
sures by Lee. Tapered slacks & 
other clothing. (in Life, Dec. 5, 
i960, p. 108) Appl. author: Grey 
Advertising, Inc. © lDec60; 
KKI57525. 
Lee black Jeans; pants Just don't 
come any tovigher or longer-wearing. 
(In Parade, West Coast run only. 
May 21, 1961, p. 9) Appl. author: 
Grey Advertising, Inc. © H. D. 
Lee Co., Inc.; 7May6l; KK159627. 

Lee Riders, the brand working cow- 
boys wear. Ask ranchers and work- 
ing cowboys why they wear Lee cow- 
boy pants and you'll get any number 
of good reasons. (in The Horse 
lover's magazine. Mar. I96I, p. 41) 
Appl. author: Grey Advertising, 
Inc. © 7Feb6l; KK159620. 

Lee Riders, the brand working cow- 
boys wear. Ask working cowboys 
why they wear Lee cowboy pants and 
you'll get a dozen different 
reasons, (in Life, Mar. 24, 196I, 
p. 79) Appl. author: Grey Adver- 
tising, Inc. © l4Mar6l; KK159623. 

Lee Riders, the brand working cow- 
boys weau-. You Just can't give a 
pair of cowboy pemts a much tougher 
time than a full day of branding, 
(in The Western horseman. May, 
1961, p. 159) Appl. author: Grey 
Advertising, Inc. © 25Apr6l; 
KKI59626 . 

Lee Riders, the brand working cow- 
boys wear. Young ranch hands want 
the same kind of pants working cow- 
boys wear. (In Life, May 12, I96I, 
p. 135) Appl. author: Grey Adver- 
tising, Inc. © 9May6l; KK159628. 
Lee Westerner, the brand working 
ranch men wear. Cass Tibbs ... 
Crystal Spring Ranch, South Dakota. 
(In The Western horseman, Apr. 
1961, p. 101) Appl. author: Grey 
Advertising, Inc. ® 25Mar6l; 
KKI59618. 

Now there are two kinds of western 
look. Riders & Westerner. (In 
Life, Jvaie 20, i960, p.58) Appl. 
author: Grey Advertising, Inc. 
© H. D. Lee Co., Inc.; l6Jun60; 
KKI57516. 

So right for the outdoor life, says 
Guy Weeks, champion rodeo cowboy. 
Riders. (In National future farmer, 
Oct. -Nov. i960, p. 10) © H. D. Lee 
Co., Inc.; 20Sep60; KK157517. 

Something special In see stories: 
Lee tapered slacks. Leesures. 
(in Sports illustrated, Aug. 8, 
i960, p. 18) Appl. author: Grey 
Advertising, Inc. © 4Aug60; 
KKl 57526. 

Tailored for retail volume, priced for 
retail profit; spring '61 Leesure 
wear sales are really Jumping, (in 
Dally news record, Nov. 50, I960, 
p. 21) Appl. author: Grey Advertis- 
ing, Inc. © 6Dec60; KKl 57527. 

10 reasons why Lee outwears and out- 
sells any other brand of workwear. 
Lee work-tailored chetopa twills. 
[Man drilling Into ground] (In 



Parade, Apr. 2, I96I, p. 11) Appl. 
author: Grey Advertising, Inc. 
© 2Apr6l; KK159625. 

10 reasons why Lee outwears and out- 
sells any other brand of workwear. 
Lee work-tailored chetopa twills. 
[Man filling tank truck] (In Pro- 
gressive farmer, Apr. 1961, p. 75) 
Appl. author: Grey Advertising, 
Inc. © 15Mar6l; KK159624. 

10 reasons why Lee outwears and out- 
sells any other bramd of workwear. 
Lee work-tailored dungarees. [Man 
sawing tree] (In Progressive 
farmer. Mar. 196I, p. 59) Appl. 
author: Grey Advertising, Inc. 
® 15Peb6l; KK159622. 

10 reasons why Lee outwears and out- 
sells any other brand of workwear. 
Lee work-tailored dungarees. [Man 
standing at open door of truck] 
(In Parade, May 21, I96I, p. 9) 
Appl. author: Grey Advertising, 
Inc. © 7May6l; KK159617. 

10 reasons why Lee outwears and out- 
sells any other brand of workwear. 
Lee work-tailored workwear. [2 
men placing post in hole] (In 
Front page detective. Mar. I96I, 
p. 3) Appl. author: Grey Adverti- 
sing, Inc. © 2Peb6l; KK159619- 
Upper classmen of the year; tops in 
Lee shirts. Leesures. (In Esquire, 
Sept. i960, p. 128) Appl. author: 
Grey Advertising, Inc. © l8Aug60; 
KKI57518. 

Wear 'em hard, wash 'em hard, Lee 
Riders. Exclusive Lee Blu-Past 
denim stays blue through wash and 
wear, (in Life, Aug. 1, 196O, p.4o) 
Appl. author: Grey Advertising, Inc. 
© 28JUI6O; KKl 57524. 

LEE, HOP. SEE Lee's Dolphin Toy Co. 

LEEDS CHEMICAL PRODUCTS, INC. © 
Wool-0-Lene cold water fluff soap. 
Net wt. 5 oz. Appl. author: Joseph 
Abrams. © 2Dec56; KK159459. 

LEE'S DOLPHIN TOY CO. 

America's sensational new magic toy, 
the Dolphin magic block. © Hop 
Lee d.b.a. Lee's Dolphin Toy Co.; 
17Peb6l; KKl 58554. 

LESNIAK, WILLIAM W. SEE Terrex. 

LEVER BROS. CO. © 

New Praise helps give your skin the 
bright look of health. Wake up to 
the totally new kind of soap, new 
pink Praise. (In Reader's digest, 
Sept. 1959, p. 196) © 25Aug59; 
KKI57990. 

Now there's a Handy Andy Just for you. 
Household cleaner, (in Roanoke 
times, Feb. 5> 1961, comics) 
© 5Peb6lj KKl 57739. 

The story behind the discovery of a 
totally new kind of soap. New 
test-tube triumph helps give your 
skin the bright look of health. 
Praise. (in Reader's digest, Aug. 
1959, p. 19) © 25JU159; KKl 57991. 



LEVY (HENRY S. ) & SON, INC. C 

Chomp, gobble, nibble, munch, gobble, 
gulp; that's the way it goes with 
Levy's, (in Daily news. New York, 
Jan. 30, 1961, p. 25) Appl. authors 
Doyle Dane Bembach, Inc. © 30Jan6l; 
KKl 56808. 
Six breads by Levy's. Which will you 
butter first? Appl. author: Doyle 
Dan© Bernbach, Inc. © lPeb6l; 
KKI5772O. 
Six breads by Levy's. Which will you 
butter first? (in Reader's digest. 
Metropolitan New York ed.. Mar. 
1961, P.204H) Appl. author: Doyle 
Dane Bernbach, Inc. © 23Feb6l; 
KKl 59006. 



44 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



L'^Y (HFNR^ S.) f'. SON, INC. -Con. 
You can't blame them for hanging 

around Levy's. Appl. author: Doyle 
Dane Bernbach, Inc. © lApr6l: 
KKI5772I. 

LIEBMANN BREWERIES, INC. © 

Best wishes from the brewers of 
Rhelngold extra dry. Beer wagon, 
fin The Parade of the flowers 
(St. Luice's Hospital benefit 
brochure) Apr. 11, I96I) Appl. 
author: Poote, Cone & Beldlng. 
© llApr6l; KKl 58449. 
La cerveza refresoante. Ml cerveza es 
Rhelngold, dice Bobby Capo, y ml 
programa es Fiesta en Puerto Rico. 
(In El Dlarlo de Nueva York, 
Aug. 29, i960, p. 7) Appl. author: 
Foote, Cone & Beldlng. © 29Aug60; 
KKl 57111. 
Dlsfrute con Rhelngold, la cerveza 
refrescante. Bobby Capo & Jemet 
Mlclc, Miss Rhelngold 1961. (In 
El Dlarlo de Nueva York, Apr. 17, 
1961, p. 7) Appl. author: Poote, 
Cone & Beldlng. © 17Apr6l; 
KKl 58452. 
Dlsfrute con Rhelngold, la cerveza 
refrescante. Endorsed by Los 
Panchos. (in El Dlarlo de Nueva 
York, Feb. 20, I96I, p. 7) Appl. au- 
thor: Poote, Cone «e Beldlng. 
© 20Feb6l; KKI5782I. 
Dlsfrute con Rhelngold, la cerveza 
refrescante. Endorsed by Rafael 
Hernandez, (in El Dlarlo de Nueva 
York, Mar. 20, 196I, p. 7) Appl. 
author: Poote, Cone & Beldlng. 
© 20Mar6l; KKl 58445. 
Dlsfrute con Rhelngold, la cerveza 
refrescante. Janet Mick, 
Miss Rhelngold 196I, in golf scene. 
(in El Dlarlo de Nueva York, 
May 15, 1961, p. 7) Appl. author: 
Poote, Cone & Beldlng. © 7May6l; 
KKl 59250. 
Friendly, fresh 'nlng, happily dry, 
that's fine cold Rhelngold. 
[Beer tap & glass running over] 
(In Beverage retailer weekly, 
Apr, 17, 1961, p. 11) Appl. author: 
Poote. Cone tc Beldlng. © 17Apr6l; 

Friendly, fresh 'nlng, happily dry, 
that's fine cold Rhelngold. Bnlly 
Banks, Miss Rhelngold I96O, at holi- 
day buffet. (In Dally news. New 
York, Dec. 27, I960, p.43) Appl. 
author: Foote, Cone & Beldlng. 
© 26Dec60j KKI5638O. 

Friendly, fresh 'nlng, happily dry, 
that's fine cold Rhelngold. Qnlly 
Banks, Miss Rhelngold I96O, Xinas 
scene. (In Daily news. New York, 
Dec. 19, i960, p. 49) Appl. author: 
Foote, Cone & Beldlng. © l8Dec60; 
KKl 563 85. 

Friendly, fresh 'nlng, happily dry, 
that's fine cold Rhelngold. En- 
dorsed by Dorothy Dandridge . Appl. 
author: Poote, Cone & Beldlng. NM: 
revision. © 260ct60; KK156975. 

Friendly, fresh 'nlng, happily dry, 
that's fine cold Rhelngold. En- 
dorsed by Larry Steele. (in Ebony, 
Dec. i960, p. 61) Appl. author: 
Foote, Cone & Beldlng. © 18Nov60; 
KKl 5657 5. 

Friendly, fresh 'nlng, happily dry, 
that's fine cold Rhelngold. En- 
dorsed by Ray Bolger. (in Dally 
news. New York, Jan. 16, 196I, p. 57) 
Appl. author: Foote, Cone & Beldlng. 
NM: new version, translation. 
© 15Jan6lj KKI56576. 

Friendly, freshening, happily dry, 
that's fine cold Rhelngold. En- 
dorsed by Robert Ryan, (in Daily 
news. New York, Dec. 5, I96O, p. 59) 
Appl. author: Poote, Cone & Beldlng. 
© 4Dee60; KKl 56288. 
Friendly, fresh 'nlng, happily dry, 
that's fine cold Rhelngold. 
Endorsed by Rosalind Russell. 



(in Dailv news. New York, Apr. 24, 
1961, p. 43) Appl. author: Foote, 
Cone & Beldlng. © 23Apr6l; 
KKl 59251. 

Friendly, fresh'ning, happily dry, 
that's fine cold Rhelngold. 
Endorsed by Rosalind Russell, 
(in New York Siinday news, Apr. 2, 
1961, ooloroto magazine section, 
p. 7) Appl. author: Poote, Cone 4: 
Beldlng. © lApr6l; KKl 58447. 

Friendly, fresh'ning, happily dry, 
that's fine cold Rhelngold. Janet 
Mick, Miss Rhelngold 1961 at AMP 
Magic Triemgle bowling center, (in 
Today's living (Herald tribime) 
Mar. 5, 1961, p. 12-13) Appl. author: 
Foote, Cone & Beldlng. © 4Mar6lj 
KKl 57820. 

Friendly, fresh'ning, happily dry, 
that's fine cold Rhelngold. Janet 
Mick, Miss Rhelngold 196I, at bowling 
alley, (in The New York times. 
Mar. 7, 1961, p. 72) Appl. author: 
Poote, Cone & Beldlng. ® 6Mar6l; 
KKl 57823. 

Friendly, fresh'ning, happily dry, 
that's fine cold Rhelngold. 
[Janet Mick, Miss Rhelngold I96I, 
in shipboard scene] (in The Hart- 
ford c cur-ant, Apr. 3, 196I, p. 26) 
Appl. author: Poote, Cone & Beldlng. 
© 3Apr6l; KKl 58448. 

Friendly, fresh'ning, happily dry, 
that's fine cold Rhelngold. Janet 
Mick, Miss Rhelngold I96I [in ski 
lodge scene] (in Dally news. New 
York, Jan. 30, I961, p. 32) Appl. 
author: Foote, Cone & Beldlng. 
© 29Jan6l; KKI568II. 

Friendly, fresh'ning, happily dry, 
that's fine cold Rhelngold. Janet 
Mick, Miss Rhelngold I96I, with 
pizza. (In Daily news. New York, 
Jan. 3, 1961, p. 44) Appl. authdr: 
Foote, Cone & Beldlng. © 2Jan6l; 
KKI5638I. 

In Connecticut ... and all the rest 
of Rhelngold land, the dry beer is 
the big-selling favorite with 
people who like beer best, (in The 
Connecticut retailers guide, Feb. 
1961, p.l) Appl. author: Poote. 
Cone & Beldlng. © lFeb6l: 
KKl 58441. 

In Connecticut, as in New York and 

all the rest of Rhelngold land, the 
dry beer is the big-selling f*|forite 
with people who like beer best. 
Beer can. (In The Connecticut re- 
tailers guide, Jan. I96I, p.l) 
Appl. author: Foote, Cone & Beldlng. 
© lJan6l; KKI56816. 
Janet Mick, Miss Rhelngold 1961 
sagt: trlnk Rhelngold bier, das 
rat' Ich dlr. (in Sonntagsblatt 
Staats-Zeltung und Herold, Mar. 26, 
1961, P.14-A) Appl. author: Foote, 
Cone & Beldlng. © 26Mar6l; 
KKl 58446. 

Meet the 22nd Miss Rhelngold, Janet 
Mick, elected Miss Hhelngold I96I. 
Winner. (In Harper's bazaar, Jan, 
I96I, p. 31) Appl. author: Foote, 
Cone & Beldlng. © 29Dec60; 
KK156373. 

Eln Meisterwerk der Braukunst. Rheln- 
gold. [Hand holding two stein 
glasses of beer] (in Sonntagsblatt 
Staats-Zeltung und Herold, Jan. 29, 
1961, P.12A) Appl. author: Foote, 
Cone & Beldlng. © 29Jan6l; 
KKI56817. 

Merry Christmas and a happy new year, 
says Bnlly Banks, Miss Rhelngold 
1960. (In The Advocate, Deo. 24, 
i960, p. 3) Appl. author: Foote, 
Cone & Beldlng. © 21Dec60j KKI56385. 

Merry Christmas, happy new year. Emily 
Banks, Miss Rhelngold 196O. [Snowy 
park scene] (in Sunday news. New 
York, Dec. 11, 196O, coloroto maga- 
zine section, p. 48) Appl, author: 
Foote, Cone & Beldlng. © 10Dec60; 
KKl 56285. 



Monte Irvin says meet Ollle. If you 
like to talk pro football, Ollle 
Crump is your man. (in The Nation- 
al leader. Mar. 1961, p. 4) Appl. 
author: Poote, Cone & Beldlng. 
© 8Mar6l; KKl 58443. 
Monte Irvin says: Meet Winnie Craig, 
flheingold extra dry lager beer. 
(In The National leader, Apr. I96I, 
p. 3) Appl. author: Poote, Cone & 
Beldlng. © 12Apr6l; KK159484. 
My beer is Rhelngold, says Dorothy 
Dandridge. (In Ebony, June 196O, 
p. 45) Appl. author: Foote, Cone & 
Beldlng. © 17Jun60; KKI5697O. 

Really refreshing, mates. Rhelngold 
extra dry, lager beer & Scotch 
brand ale. [Porthole t 2 cans] 
(in Marine news, Apr. I961, p. 25) 
Appl. author: Poote, Cone & Beldlng. 
© 15Apr6l; KKl 58450. 

Rhelngold estrena. Mayo 26, el primer 
TV show directo de Puerto Rico: 
Fiesta en Puerto Rico, con Bobby 
Capo y Sklppy. (in El Dlarlo de 
Nueva York, May 22, I96O, p.D-7) 
Appl. author: Foote, Cone & Beldlng. 
© 22May60; KK157341. 

Rhelngold les Invlta a saludar 
fiesta en Puerto Rico en persona, 
aqui mismo en Nueva York, (in 
El Dlarlo, May 9, I96I, p. 18) 
Appl. author: Poote, Cone & Beldlng. 
© 9May6l; KKl 59249. 

Rhelngold salutes a good neighbor. 
Dr. Errold D. Collymore. (In The 
Afro-American, New Jersey, Mar. iB, 
1961, p. 20) Appl. author: Poote, 
Cone & Beldlng. © 15Mar6l; 
KKl 58444. 

Rhelngold salutes a good neighbor, 
Dorothy I. Height. (in The Afro- 
American, Jan. 14, 1961, p. 20) 
Appl. author: Foote, Cone & Beldlng. 
© llJan6l; KKI56818. 

Rhelngold salutes a good neighbor, 
Mrs. Gertrude Nabrit Thomas, (in 
The Afro-American, New Jersey, 
Apr. 15, 1961, p. 20) Appl. au- 
thor: Foote, Cone 4 Beldlng. 
© 12Apr6l; KKl 58451. 

Rhelngold salutes a good neighbor, 
Thomas Colson Woody. (in The New 
Jersey Afro-American, Feb. 25, I96I, 
p. 20) Appl. author: Poote, Cone & 
Beldlng. © 22Feb6lj KKI578IO. 
Rhelngold salutes a good neighbor, 
William Simon Jackson. (In Ebony, 
Jan. 1961, p. 53) Appl. author: 
Foote, Cone & Beldlng. © l6Dec60; 
KKl 56387 . 

Rhelngold salutes a good neighbor, 
William Simon Jackson. (in The 
New Jersey Afro-American, Nov. 26, 
i960, p. 20) Appl. author: Foote, 
Cone 85 Beldlng. © 23Nov60; KK156284. 

Some of the most interesting people 
you'll ever meet. Composite good 
neighbor, (in N. Y. Amsterdam news 
einniversary, Dec. 17, I960, p.l4) 
Appl. author: Foote, Cone & Beldlng. 
© l4Dec60; KKl 56974. 

Today, you can enjoy the great new 
taste of an extraordinary new beer, 
Rhelngold Golden Bock. Bottle. 
(In The Mlddletown times herald 
record, Feb. 8, I96I, p. 33) Appl. 
author: Foote, Cone & Beldlng. 
© 8Feb6l; KK156973. 

Verlangen Sie nlemals. Bier; Rhelngold. 
(in Sonntagsblatt Staats-Zeltung und 
Herold, Mar. 12, 1961, p.l2-A) Appl. 
author: Poote, Cone & Beldlng. 
© 12Mar6l; KKl 57822. 

Vollmvmdlg, Bekommllch, Herzhaft 
lelcht, das kann nur Rhelngold 
seln. Beer on ice. (in Gott- 
schee'r tavern ball, Feb. 5, 1961) 
Appl. author: Foote, Cone tc Beldln«. 
© 5Feb6l; KKl 58442. ^ 

Vollmundlg-Bekommllch-Herzhaft lelcht - 
das kann nur Rhelngold seln.. En- 
dorsed by Ray Bolger. (In Sonn- 
tagsblatt Staats-Zeltung xind Herold, 



1961 



CURRENT REGISTRATIONS 



45 



Jan. 15, 1961, P.12A) Appa. author: 
Poote, Cone & Beldlng. © a5Jan6l; 
KK15657^. 
Vollmundlg, Bekommllch, Herzhaft lelchi; 
das kann nur Rhelngold seln. Janet 
Mlokj Mlas Rhelngold I96I, at bowllnj; 
alley, (in Sonntagsblatt-Staats- 
Zeltung und Herold, Mar. 5, 1961, 
P.12A) Appl. author: Foote, Cone & 
Balding. © 5Mar6lj KKl 57819. 
Eln wsdire3 Melsteratuok Im Brauen, 
der QualltSt Icann man vertrauen: 
Rhelngold extra dry- Rhelngold 
tradition, (in Sonntagsblatt 
Staats-Zeltung und Herold, Feb. 26, 
1961, P.12A) Appl. author: Poote, 
Cone i Beldlng. © 26Peb6l; 
KKl 57895. 
The welcome mat I3 out. Rhelngold. 
Tavern scene, (in Dally news. 
New York, May 8, I96I, p. 47) 
Appl. author: Foote, Cone & Beldlng. 
NM: revision. © 7May6l; KKl 59252. 

LIFE EXTENSION EXAMINERS. © 

Planning your health examination 
program for your company. Appl. 
author: Harry J. Johnson. 
© l4Mar6lj KKI5862O. 

iXGOETT «e' MYERS TOBACCO CO. ® 

Biggest news in menthol cigarettes; 
new Oasis, (in Look, Nov. 10, 
1959, p. 6-7) Appl. author: McCann- 
Erlckson, Inc. © 270ct59j 
KKl 58725. 

LINCO PRODUCTS CORP. © 
Bleach. Contents one gallon. Appl. 
author: Henry, Herst & McDonald 
Advertising Agency. © 5Aug58; 
KKl 57922. 

T.IT-NING PRODUCTS CO. © 

Manufacturers of quality steel office 
accessories. (Catalog no.L-15) 
Appl. author: David Olen Advertising. 
NM: compilation. © 2ltFeb6lj 
KKl 57298. 



LITTLE GIANT SALES CO. © 

Electric plyers. Appl. author: Horace 
Wells Rutherford. © 8Feb6lj 
KKI57317. 



LOCAL ADVERTISING, INC. © 

In city name the big difference is 
your agency name. Your Independent 
Insurance agent serves you first . 
(Sample folder no.l06) Appl. 
author: Stanley F. Withe. 
© 28Dec60; KKI56OOI. 

LOCKE MANUFACTURING CO. © 

Custom railing order form. Appl. 

duthor: Edward J. Kusel. Appl. 

scates some material prev, reg. 

KK155856. NM: revisions. © 9Dec60; 

KK1566Jt7. 
Easyflt ornamental iron means easy 

sales. Appl. author: Edward J. 

Kusel. © 5Jan6l; KKI5665O. 
Now Introducing a starter package with 

a free display plus free freight; 

Easyflt alumin\im fully adjustable 

railing and columns. Appl. author: 

Edward J. Kusel. © 5Jan6l; KKI56605. 

Only two basic parts required with 
Easyflt fully adjustable aluminum 
railings and columns. Appl. author: 
Edward J. Kusel. © 5Jan6l; 
KKl 566 46. 



LOFT. SEE Loft Candy Corp. 

LOPT CANDY CORP. 

Easter greetings; milk chocolate 
bunny. 7 ounces net wt. © I«ftj 
Candy Shops, accepted alternative 
designation of Loft Candy Corp.; 
l8Jan6l; KKI56958. 



Easter greetings; pink oocoanut creami 
egg. 1/2 lb. net wt, © Loft Candy 
Shops, accepted alternative designa- 
tion of Loft Candy Corp.; l8Jan6l; 
KKI56957. 
The sweetest story ever told, (in 
The New York times, Oct. 25, 196O, 
section 11) © Loft Candy Shops, 
accepted alternative designation 
of Loft Candy Corp.; 230ct60; 
KKl 58182. 

LOPT CANDY SHOPS. SEE Loft Candy Corp. 

LORILLARD (P.) CO. © 

Old Gold's spin filter spins and cools 
the smoke to less than body tempera- 
ture. (In Life, Feb. 8, 196O, p. 63) 
© 4Peb60; KKI56453. 

LORVIC^ CORP . © 

Kai i(ll\Mi for the systemic control of 
dental caries. Tablets, liquid. 
NM: revision & additions. 
© 10Feb6l; KKl 56728. 

Memo to parents and expectant 

parents: your doctor can now help 
prevent tooth decay in your child. 
Karldlum. NM: revision & additions. 
© 22Mar6l; KKl 58553. 

LOS ANGELES SOAP CO. © 

New, aqua Frolic, liquid detergent 
for dishes and fine fabrics. Con- 
tents 12 fl. oz. © 9Jan6l (in no- 
tice: i960): KKl 56643. 

LOWE (JOE) CORP. © 

Air force trading card in every 
Sidewalk malted bag. ISMTC. 
Appl. author: Arnold M. Storfer. 
© 27Jan6l; KKl 59710. 

Almond Krunch bar. 10KB4. Appl. 

author: Arnold M. Storfer. 

© 28Nov60; KKl 59700. 
Always fresh, Schmidt's good donuts 

in the foil-lined carton by the 

bakers of Blue Ribbon bread. B90. 

Appl. author: Arnold M. Storfer. 

© lMar6l (in notice: 196O); 

KKl 59699. 
Ask for almond Krunch ice cream bar, 
a Side product. lOKBl. Appl. 
author: Arnold M. Storfer. 
© 14Nov60; KKl 59705. 
Cheerio 6 ice cream bars, dellciously 

coated. Net contents 15 f 1 . ozs. 

Appl. author: Max Liebman. 

© 26Sep60; KKI59695. 
Cheerio 6 ice cream bars; in handy 

6 pak. 1C6-1. Appl. author: 

Arnold M. Storfer. © l4Feb6l; 

KKl 59691. 
Cheerio 6 pak; a Side product. 

10C6-2. Appl. author: Arnold M. 

Storfer. © l4Feb6l; KK159714. 

Coconut Dazzle, a delicious coconut 
bar. 10CD4. Appl. author: 
Arnold M. Storfer. © 28Nov60; 
KKl 59698. 

Coconut Dazzle, a delicious coconut 
ice cream bar, a Side product. 
lOCDl. Appl. author: Arnold M. 
Storfer. © 14Nov60; KKl 59694, 

Deluxe Creamsicle. 4 pure orange 
and ice creeun confections. Net 
contents: 12 f 1 . ozs. Appl. au- 
thor: Max Liebman. © 28jul60; 
KKl 59703. 

Deluxe Creamsicle in handy 4 pak. 
1R6-1. Appl. author: Arnold M. 
Storfer. © l4Feb6l; KKl 59711. 

Dial the product; the new Jo-Lo 
donut firyer can answer all calls. 
(in The Southwestern baker, Dec. 
i960, p. 48) Appl. author: Max 
Liebman. © 5Deo60; KK159717. 

Discover the creamy goodness of . 

1-Al. Appl. author: Arnold M. 
Storfer. © lMar6l; KKl 59696. 



Discover the creamy goodness of 
Cherrlo ice cream bar. 1-Hl, 
Appl, author: Arnold M. Storfer. 
© lMar6l; KKl 59701. 

Enjoy this delicious treat; Cream- 
sicle, 1-Rl, Appl. author: 
Arnold M. Storfer. © 6Mar6l; 
KKl 5971 5. 

4 coconut Dazzle delicious ice cream 
bars. Net contents 12 f 1 . ozs, 
Appl, author: Max Liebman, 
© 22Peb6l; KKl 59713, 

Pudgslcle 6 treats; In handy 6 pak, 
10P6-1, Appl. author: Arnold M, 
Storfer, © 6Jan6l (in notice: 
i960); KKl 59712, 

Pudgslcle 6 treats, tempting fudge 
thru and thru. Net contents: 
15 fl, ozs, Appl. author: Max 
Liebman, © 120ct60; KKl 59702. 

Pudgslcle, tempting fudge thru and 
thru; 6 pak, 10P6-2, Appl, au- 
thor: Arnold M, Storfer, © 6jan6l; 
KKl 59693. 

Hey, kids. Bob (Bachelor in Paradise) 
Hope says: You can win a swimming 
pool in the Popslde water sports 
contest. 1P2. Appl. author: 
Arnold M, Storfer, © 6Mar6l; 
KKl 59697. 

Keep cool and follow the leader; 
Popsicle. 1-Pl. Appl. author: 
Arnold M. Storfer. © 6Mar6l; 
KKl 597 07. 

Let's stop for . 1-A3. Appl. 

author: Arnold M. Storfer. 
© lMar6l; KK159708. 

Popsicle, pure orainge flavor; 6 pak. 
10P6-2. Appl. author: Arnold M. 
Storfer. © 20Dec60; KKI59692. 
Popslde 6 twin treats; in handy 

6 pak. IOP61. Appl, author: 
Arnold M, Storfer, © l4Nov60; 
KKl 59690, 

Popsicle 6 twin treats; pure orange 

flavor. Net contents: I8 f 1 . ozs. 

Appl . author : Max Liebman . 

© 25Aug60; KKl 59704, 
Treat the family; Pudgslcle, frozen 

fudge thru and thru. 1-Pl, Appl, 

author: Arnold M, Storfer. 

© lMar6l; KKl 59706. 
We all love . 1-A2. Appl. author: 

Arnold M. Siorfer. © lMar6l; 

KKl 59709. 
Where there's Popsicle, there's 

Hope; watch Bob Hope make a big 

splash in your market with the 

Popsicle water sports contest. 

(in Ice cream field, Apr. 196I, 

p. 31) Appl. author: Max Liebman. 

© lApr6l; KKl 59716. 
Win these valuable prizes for posting 

advertising. Flashing lantern & 

7 other items. Appl. author: 
Arnold M. Storfer. © 18Nov60; 
KKl 59718. 



LUGGAGE DIVISION, SHWAYDER BROS., INC. 
SEE Shwayder Bros., Inc. Luggage 
Division. 



LUXOR LIGHTING PRODUCTS, INC. © 

A lighting breakthrough; Thor Hevl- 
Duty. Cooling Dome; Zlrconlo 
Green. © 9Dec60; KK158540. 
Thor display. Cooling Dome; Zlrconic 
Green. © 9Dec60; KKl 58541. 

LYSTAD & REDICK, INC. © 

Cartoon characters & names: When I'm 
new, or due for a reflnishing Job, 
I will always look my best if you 
follow the directions. © IFebSl; 
KKl 57216. 
Protection methods: Lystads protects 
through chemicals, pest control. 
© lPeb6l; KKl 57215. 
We Ccin exterminate any bug In the 
world, except the lltterbug. 
Lystad's exterminators & fuml- 
gators. © 15Jan6l; KKl 56654. 



46 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



M 



M. CO. SEE Murlcette Co. 

MCC. SEE McCormlok & Co., Inc. 

KLMK. SEE Mrs. Leland's Master Kitchens. 

M. M. & B. CO. SEE Manhelm Manufac- 
turing * Belting Co. 

M.P. SEE Magla Products. 

M. S. C. SEE Monarch Sales Corp. 

M-W PRODUCTIONS, INC. © 

Number please; a Parker Brothers game 
based on the ABC-TV program. 
© lJun6l; KKI59771, 

MCCORMICK & CO., INC. © 

Add enjoyment to Easter with color 
and flavor. Pood colors; pure 
vanilla extract . (In Better homes 
& gardens. Mar. I961, p.105) 
© 21Peb6l; KKl 57236. 

And now for the little dash that makes 
the big difference; black pepper. 
McCormlck-Schilling. (in Ladles' 
home Journal, Jan. I96I, p. 109) 
© 29Dec60 (in notice: 196i); 
KKl 56065. 

Barbecue sauce mix, for outdoor- 
indoor cooking use. 1 j/'t ozs. 
net vft. © llApr6l; KKI58213. 

Go\irmet spices by McCormlck-Schilling. 
(In Reader's digest, Apr. 1961, 
p.l33-13't) © 21Mar6l; KKI57660. 

The sauciest spaghetti you ever served 
can be the simplest; spaghetti sauce 
mix. McCormlck-Schilling. (in 
Everywoman's family circle, Jan. 
1961. p. 75) © 22Dec60 (in notice: 
1961); KKI56066. 

Taste the wonderful difference 

flavor-magic makes. McCormlck or 
Schilling finer spices and season- 
ings will give flavor-magic to 
your meals, outdoors and in. (In 
Better homes & gardens, June 196I) 
© l8May6l; KK159209. 

MCCURDY & CO., INC. © 

Fathers are boys in bigger sizes. 
Sunday, June l8th, is Fathers' Day. 
The whole store is one big gift 
hunting ground. Every day ... is 
Fathers' Day at McCurdy's. (In 
Rochester democrat & chronicle, 
J\ine 8, 1961, p. 5) © 8jun6l; 
KKI5963I. 

MCDONNELL & MILLER, INC. © 

Typical applications of McDonnell 
products. High or low liquid level 
switches & other products. (Form 
P-1060) Appl. author: Krelcker & 
Meloan, Inc. © 15Feb6l; KKl 57^*^3. 

MCGOWN (PEARL K. ) INC. © 
Dear HooKraf Tsman . 
© 150ct60; KKI5669I. 
© 15Jan6l; 
® 15Feb6l; 
© 15Mar6l; 
© 15Apr6l; 



KKI56660. 
KKl 57729. 
KKl 57730. 

KKl 59279. 
© 15May6l; KKl 59278. 



MCGRAW-EDISON CO. INTERNATIONAL METAL 

PRODUCTS DIVISION. © 

Alpine air coolers, general catalog 
1961. Everest & other models. 
(Form AV-2-6IOI) NM: additions & 
revisions. © l8Nov60; KKI56033. 

Alpine air coolers, 1961 handbook of 
advertising -merchandising. Everest 
model AV-2-6IO7 & other ads. (Porm 
AV-2-6102) NM: additions & revi- 
sions. © l8Nov60; KKI56031. 



Alpine residential air coolers. 
Everest & other models. (Form 
no.AV-2-6105) © 18Nov60; KKI56029. 

1961 advertising and merchandising 
aids; Arctic Circle V-series air 
coolers. AV-I-6106 & other sales 
aids. (Porm AV-1-6102) NM: addi- 
tions & revisions. © l8Nov60; 
KKI56030 . 

Travel Aire; featuring dramatic new 
Verticool cabinets. Model 831 & 
other air coolers & accessories. 
(Form no.AV-3-6100) © 18Nov60; 
KKI56032. 

MACGREGOR (SANDY) WHISKIES, LTD. © 
House of Lords blended choice scotch 
whisly. 4/5 quart. Glasgow. 
© 23Mar34; KK159542. 

MCGUIRE FORD, INC. © 

Now available only at McGulre Ford, 
this exciting, new Palrlane Portuna. 
(In The Milwaukee Journal, Feb. 26, 
1961, p. 14) Appl. author: William 
P. Eisner. © 26Peb6l; KKI58326. 

MCHOTCHISON & CO. © 

Paint your garden with easy-to-grow 
caladiums. A Mac-Pak garden prod- 
uct. Appl. author: Sweeney, Krlst 
& Dlmm. © 12Dec60; KKL 56227. 

MCILHENNY CO. © 

Add excitement, add Tabasco. Tabasco 
the original liquid pepper season- 
ing, (in Good housekeeping, June 
1961, p. 39) Appl. author: Fitz- 
gerald Advertising Agency, Inc. 
© l8May6l; KK159207. 
Add excitement to eggs, add Tabasco. 
Eggs Benedict & 5 other recipes, 
(in Good housekeeping. Mar. 196I, 
p. 43) Appl. author: Fitzgerald 
Advertising Agency, Inc. © 21Peb6l; 
KKl 57596. 
Add excitement to eggs, add Tabasco. 
Tabasco, the original liquid pepper 
seasoning. (in Ladles' home Jour- 
nal, Apr. 1951, p. ^7) Appl. author: 
Fitzgerald Advertising Agency, Inc. 
© 30Mar6l; KKl 577 17. 
The gourmet dash of Tabasco adds 
excitement; chef's size makes it 
easy, (in Volume feeding management, 
Jan. 1961, p. 100) Appl. author: 
Fitzgerald Advertising Agency, Inc. 
© Mollhenny Co.; 2Jan61; KKl 56329. 
Successful restaurateurs say, a man is 
known by the condiments he keeps. 
Tabasco. (in Restaurant management, 
Mar. 1961, p. 103) Appl. author: 
Fitzgerald Advertising Agency, Inc. 
© lMar6l; KKl 57659. 
Tabasco is always In season; in the 
restaurant business, a man Is known 
by the condiments he keeps, (in 
American restaurant magazine, 
Jan. 1, 1961, p. 9) Appl. author: 
Fitzgerald Advertising Agency, Inc. 
© lJan6l; KKl 56328. 

MCKELVEY (G.M.) CO. © 
We dreamed it up, we're first in the 
whole world to have it; Heart Throb 
Jacket, (in Yoiingstown vindicator. 
Mar. 10, 1961, p. 20) © lCMar6l; 
KKl 57 450. 

MCKESSON & ROBBINS, INC. © 

After the game. Bowling The hap- 
piest Scotch Martin's original 
V.V.O. brand. (In The New York 
times. Mar. 21, I96I, p. 45) 
© 21Mar6l (in notice: I96O); 
KKI59514. 

After the game. cFootballj The hap- 
piest Scotch MEirtin's original 
V.V.O. brand. (In New York mirror, 
Nov. 25, i960, p. 45) © 25Nov60; 
KKI59512. 

Bertanl Soave. Light, dry wine im- 
ported from Italy. (In The New 
York times, magazine section, 
p. 120) © 19Mar6l; KK159346. 



Bertanl Valpollcella. Light, dry red 
wine imported from Italy. (in 
Gourmet, May 196I, p. 36) © lMay6l; 
KKI59374. 

The favorite continental aperitif. 
Punt e Vies. (In The New Yorker, 
Apr. 15, 1961, p. 149) © 13Apr6l; 
KKI59375. 

Gentlemen, shauLl I light the lamp? 
Lamplighter distilled English dry 
gin. (In New York herald tribune. 
May 18, 1961, p. 20) © l8May6l; 
KK159468. 

Gentlemen, shall I light the lamp? 
Lamplighter Imported gin. (in The 
New York times. May 25, I96I, p. 28) 
© 25May6l; KK159348. 

Gentlemen, shall I light the lamp? 
Light the lamp is the signal for a 
Lamplighter martini. (In The New 
York times. May 11, I961, p. 24) 
© llMay6l; KK159513. 

Martin's V.V.O., the happiest double 
Scotch. (In Look, Apr. 7, I96I, 
p. 128) © 5Apr6l; KKI59372. 

Martin's V.V.O., the happiest Scotch. 
Because It's the Scotch you will be 
happy to serve with pride to guests 
who recognize the best of taste, 
(in Sports Illustrated, Apr. 24, 
1961, p. 10) © 20Apr6l; KK159354. 

Martin's V.V.O., the happiest Scotch 
•n' soda. (in Look, Mar. 10, I96I, 
p. 68b) © 8Mar6l; KK159376. 

Martin's V.V.O., the happiest Scotch 
'n' water. Because it's the hap- 
piest blend of fine Scotch whiskies 
for those happy occasions when good 
friends relax together. (In Sports 
Illustrated, Mar. 20, I96I, p. 38) 
© l6Mar6l; KK159351. 

Martin's V.V.O., the happiest Scotch 
straight. Because it's the pride 
of Glenlivet. (In Sports illus- 
trated, Apr. 17, 1961, p. 17) 
© 13Apr6l; KK159353- 

We've set our cap for the happiest 
sales ever with the happiest 
Scotch. Martin's V.V.O. (In 
Beverage media. May 196I, p. 72) 
© 25Apr6l; KK159373. 

When the grand gesture is expected, 
serve a mature Scotch whiskey. 
Martin's fine & rare blended Scotch 
whisky, 20 years old. Martin's 
de luxe blended Scotch whisky, 12 
years old. (In The Social specta- 
tor, Jan. 1961, p. 67) © 15Jan6l; 
KKI59352. 

MCLELLAN (ROD) CO. © 

Acres of orchids. NM: new matter. 
© 26Jan6l; KKI5663O. 

MCQUAY-NORRIS MANUFACTDRING CO. © 

The Blue Box line, your guarantee of 
perfect matched-performance. Piston 
rings & other parts. (in Motor 
service, Feb. I96I, p. 121) Appl. 
author: D'Arcy Advertising Co. 
© 15Jan6l; KK157^74. 
The blue box line, your guaraintee of 
perfect matched-performance. Piston 
rings & other parts. (in Southern 
automotive Journal, Feb. I96I, p. 21) 
Appl. author: D'Arcy Advertising Co. 
© lPeb6l; KKI57325. 
The blue box line, your guarantee of 
perfect matched-performance. Rings, 
pistons, pins, bearings, valve train 
parts, water pumps, chassis parts? 
(In Motor service. May 1961, p.l4- 
15) Appl. author: D'Arcy Advertis- 
ing Co. © lMay6l; KK159040. 
Designed especially for the heating 
of today, the famous McQuay-Norrls 
Q-T silent gas valve. (In American 
artisan, Jan. I96I, p. 43-44) Appl. 
author: D'Arcy Advertising Co. 
© lJan6l; KKI56862. 
The famous McQuay-Norrls manifold 
assembly. Includes the Q-T silent 
gas valve. (In American artisan. 
May 1961, p. 39-40) Appl. author: 
D'Arcy Advertising Co. © 15Hay6l; 
KKI59215. 



1961 



CURRENT REGISTRATIONS 



47 



Finest for heating, the famous McQuay- 
Norrls Q-T, the most modem combina- 
tion silent gas valve and regulator 
you can Install. (In American arti- 
san. Mar. 1961, p. 89-90) Appl. au- 
thor: D'Arcy Advertising Co. 
© lMar6l; KKl 57770. 
In every category, one stsmds out; 
famous McQuay-'Norrls chrome control 
leak -proof piston rings. Dog illus- 
tration. Sleeve assembly & other 
parts, (in Jobber topics, Jan. 
1961, p. 157-160) Appl. author: 
D'Arcy Advertising Co. © lJan6lj 
KKI56727 . 
In every group one stands out . All 
new water pumps with positive stop 
assembly. Majorette. (In Jobber 
topics. May I96I, p. 245-246) 
® lMay6l; KK159118. 
In every group, one stands out. 

Chassis parts & other Items. Bull. 
(In Jobber topics, Feb. I96I, p.525- 
328) Appl. author: D'Arcy Advertis- 
ing Co. © lFeb6l; KKl 57167. 
In every group, one stands out; when it 
comes to service, McQuay-Norris Is 
outstanding. The blue box line. 
Bathing girl. (In Jobber topics. 
Mar. 1961, p. 249-252) Appl. author: 
D'Arcy Advertising Co. © lMar6l; 
KKl 57597. 

MADISON CAFETERIA. 

Individual operators Just waiting 
for your call, prompt service. 
Outgoing menu. © Rose-Al Restau- 
rant d.b.a. Madison Cafeteria; 
5Apr6l; KK158416. 

MADISON INDUSTRIES, INC. © 

Here's a tougher rougher. Get iMgged- 
ness, adjustability, plus a cutting- 
life bonus with Madison's new 
Trubore balanced cutter. © 21Deo60; 
^0.57^^88. 

MAQIC PEARL PRODUCTS CO. © 

Make plants grow like magic with 
Magic Pearls, sponge perllte crys- 
tals; sensational new, long-lasting 
soil conditioner. When packed, 
220 cu. inches. Appl. author: 
M. Keith Molsberry Advertising. 
© lCMa.y59; KKl 58557. 

MAGIC WHIRL DISPENSERS, INC. © 
Owner's and operator's manual and 

parts list for Magic Whirl hot 

chocolate dispensers. © l4Nov60; 

KKl 58285. 
Price list and specifications for 

Magic Whirl hot chocolate maker 

and dispenser. © 30Jul60; 

KKl 58284. 

MAGLA PRODUCTS. 

Turtle shape car sponge. No. 9. 
© Herbert Glatt d.b.a. Magla Prod- 
ucts; 3Feb6l (in notice: I960); 
KKI56669. 

MAGNUS, E. © 

Persuade more guests to stay a little 
longer with Qulk-Shlne area pro- 
motion shoe cloths. © 15Apr6l; 
KKl 58494. 

MAHON (THOMAS J.) INC. © 

New, faster relief of stuffed nose, 
head cold congestion; new nasal 
spray with suction vacuum cleans 
your sinus. Phenyl -Drane. (in 
Journal herald, Dayton, Ohio, 
Deo, 7, i960, p. 5) © 7Dec60; 
KKl 56 07 9. 
New, for sinus and head cold conges- 
tion; Phenyl- Drane (in Syracuse 
her-ald-Jcurnal, Nov. 9, I960, p. 64) 
© 9Nov50; KKl 56078. 

MAIDEN FORM BRASSIERE CO., INC. © 

Everybody's asking for more; Variation 
girdlen by Maidenform. (in Women's 
wear dally. Mar. 51, I960, p. 19) 
Appl. author: Norman, Craig & Kummel, 
Inc. © 31Mar60; KKl 56324. 



Famous buyers of history. (In 
Women's wear dally, June 2, I96O, 
p. 11) Appl. author: Norman, Craig 
& Kummel, Inc. © 2Jun60; KKI56325. 

I dreeuned I played in an all-girl 
orchestra In my Maidenform bra; 
Sweet Music. (in Seventeen, Apr. 
i960, p. 25) Appl. author: Norman, 
Craig & Kummel, Inc. © lApr60; 
KKl 56578. 

I dreamed I was a beauty shop quartet 
in my new Maidenform girdle. Vari- 
ation. (In Photoplay, Mar. I960, 
p. 9) Appl. author: Norman, Craig S: 
Kummel, Inc. © 4Feb60; KKl 57652. 

I dreamed I was a lady editor in my 
Maidenform girdle. Bi-Llne. (In 
Glamour, Feb. 196O, p. 23) Appl. 
author: Norman, Craig & Kummel, 
Inc. © 22Jan60; KKl 57359. 

I drefimed I was a real dish in my 
Maidenform bra. (In Seventeen, 
May i960, p. 11) Appl. author: 
Norman, Craig & Kummel, Inc. 
© lMay60; KKl 56325. 

I dreamed I was enchanted in my 
Maidenform girdle; Frls-Kee. Star 
Flower. (In Life, Feb. 15, I96O, 
p. 84) Appl. author: Norman, Craig & 
Kummel, Inc. © 12Feb60; KKI5658O. 

I dreamed I was s\igar and spice in my 
Maidenform bra, and everything nice 
in ray Maidenform girdle. [Undertone; 
Curtsy] (in American girl, Feb. 
i960, p. 10-11) Appl. author: Norman, 
Craig & Kummel, Inc. © 25Jan60; 
KKl 56322. 
New, a wonderful quartet, light as a 
song; girdles by Maidenform. 
Variation, (in San Francisco 
chronicle. Mar. I6, I960, p. 12) 
Appl. author: Norman, Craig & Kummel, 
Inc. © l6Mar60; KKl 56323. 

Scaasl's dreams begin with a Maiden- 
form girdle: Frls-Kee. (in Life, 
May 2, 196O) Appl. author: Norman, 
Craig & Kummel, Inc. © 29Apr60; 
KKI56579. 

MAIDENFORM, INC. © 

Bonnie Cashln ' s dreams begin with a 
Maidenform girdle; Variation. (In 
Seventeen, Feb. I96I, p. 28) Appl. 
author: Norman, Craig & Kummel, Inc. 
© lFeb6l; KK158777. 
B5 the sea, by the sea, by the beau- 
tiful sea with Maidenform swlmsuits. 
(In Women's wear dally, Dec. 28, 
i960, p. 15) Appl. author: Norroan, 
Craig & Kummel, Inc. © 28Dec60; 
KKl 57004. 
Ceil Chapman's dreams begin with a 
Maidenform girdle, (in Seventeen, 
Atig. i960, p. 11) Appl. author: 
Norman, Craig & Kimmiel, Inc. 
© lAug60; KKl 56 327. 
Dear buyer: Your Maidenform business 
will see a 10$^ increase if you're 
never out of these 3 never out bras. 
Chansonette & 2 others. (in Women's 
wear daily, Deo. 29, i960, sect. 2, 
p. 13) Appl. author: Norman, Craig & 
Kummel, Inc. © 29Dec60; KK157331. 
Dear buyer: Your Maidenform business 
will see a 10^ Increase, if you're 
never out of these 3 never out bras. 
Chansonette; Sweet Music; Arabesaue. 
(In Women's wear daily, Nov. 3, 
i960, p. 19) Appl. author: Norman, 
Craig & Kummel, Inc. © 3Nov60; 
KKl 56908, 
Dear merchandise mgr: your Maidenform 
business will see a IO5S increase if 
your corset an.d bra department is 
never out of these 3 never out bras . 
Chansonette; Sweet Music; Arabesque. 
(In Women's wear daily, Nov. I7, 
i960, p. 27) Appl. author: Norman, 
Craig & Kunmiel, Inc. © 17Nov60; 
KKl 57005. 
Dear store president: your Maidenform 
business will see a 10$^ increase if 
your corset and bra department is 
never out of these 3 never out bras . 



Chansonette; Sweet Music; Arabesque, 
(in Women's wear dally, Dec. 8, 
i960, p. 21) Appl. author: Norman, 
Craig & Kummel, Inc. © 8Dec60; 
KKI57OO6. 
I dreamed I covered the Paris coll6c- 
tlons in my Maidenform bra; Ara- 
besque. (In Life, Aug. 29, 196O) 
Appl. author: Norman, Craig & Kxamnel, 
Inc. © 26Aug60; KKl 56577. 
I dreamed I was an autograph hound in 
my Maidenform bra; Undertone. (in 
American girl, Jan. I96I, p. 7) 
Appl. author: Normain, Craig & Kum- 
mel, Inc. © 25Dec6o (in notice: 
1961); KKI58776. 
Maidenfonn is about to become a great 
big fish in the swimsuit sea. (in 
California apparel news, Sept. 2, 
i960, p. 33) Appl. author: Norman, 
Craig & K-ummel, Inc. © 2Sep60; 
KKl 56900. 
Maidenform is making the big splash 
in sv;imsuits. (in Women's v;ear 
dally, Oct. 5, i960, section 2, 
p. 17) Appl. author: Norman, Craig 
& Kummel, Inc. © 50ct60; KKl 57966. 
Maidenform launches the finest-fitting 
swimsuita on land, on the sea, and 
in the air. (in Women's wear dally, 
Jan. 11, 1961, p. 45) Appl. author: 
Norman, Craig & Kummel, Inc. 
© llJan6l; KKI58778. 
Maidenform swlmsuits are now the new 
stars in the seashore shew. (In 
Women's wear daily, Nov. 16, i960, 
P.39) Appl. author: Norman, Craig 
& Kummel, Inc. © 16Nov60; KKI56907. 
Now, from the first name in fit, the 
last word in lace. Inter-Lude lace 
bandeau; Sweet Music lace contour; 
Sweet Music lace long line. (In 
New York post, Nov. I6, I96O, p. 5^) 
Appl. author: Norman, Craig & Kum- 
mel, Inc. © 16Nov60; KKl 56902. 

MAMLON CO. © 

Fer-Mel lawn food. High efficiency 
lawn fertilizer for lawns, trees & 
shrubs. Net weight 20 lbs. 
© 4Mar6l; KKI58267. 

VIANHEIM MANUFACTURING & BELTING CO. © 
How to measure and install Manhelm 
variable speed belt. Appl. author: 
Foltz-Wessinger, Inc. © lC*lay6l; 
KKl 58838. 
How to measure and install Veelos, 
the link V-belt. Appl. author: 
Foltz-Wessinger, Inc. © 10May6lj 
KKl 58839. 
MVS variable speed belt installation 
directions. Veelos and Veellnk, 
the adjustable V-belts. Appl. au- 
thor: Foltz-Wessinger, Inc. 
© 23May6l; KK159^17 • 

MANKIN, R. S. © . 

Save up to 30 d/o railings and 

columns; build better with Homart. 
© 12May6l; KK159064. 

MANUFACTURERS' COUNCIL OP NEW BRITAIN 
(CONN.) 

The breadwinners; how U, S. Indus- 
trial workers ' earnings compare 
with those elsewhere in the world. 
(In New Britain herald. May 9, 
1961, p. 3) ©Manufacturers' Coun- 
cil of New Britain; 9May6l; 
KKI588II. 
The- dollar bill that works like 7 dol- 
lars. Each week New Britain Indus- 
try pays out over- $2,000,000 in pay- 
rolls, (in New Britain herald. 
Mar. 7, I96I, p. 3) © Manufacturers' 
Council of New Britain; 7Mar6l; 
KK157'^27. 
Forced to move. Here's a situation 
that nobody in town likes, a plant 
forced to move to an area more fa- 
vorable for doing business. (in 
New Britain herald. Mar. 21, I96I, 
p. 3) © Manufacturers' Council of 
New Britain; 21Mar6l; KK157975. 



48 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



MANUPACTUB'5RS' COUNCIL OP NEW BRITAIN 
(CONN. )-Con. 

Solid gold fringe benefits; 25$g In 
addition to wages. (in New Britain 
herald, June 20, I96I, p. 12) 
© Manufacturers Council of New 
Britain; 20Jun6l; KK159814. 
Two million dollars, that Is our 
local tax bill. (In New Britain 
herald, Apr. 4, 196I, p. 5) © Manu- 
facturers' Council of New Britain; 
4Apr6l; KK158a26. 
What? Me, a salesman? (In New 
Britain herald, Apr. 18, 1961, 
p. 3) © Manufacturers' Council of 
New Britain; l8Apr6l; KK158542, 

MANUFACTURERS' MARKETING CO. © 

Goddard's cabinet makers wax. Pala- 
tial care for your furniture with 
Goddard's. The best from Brltalnt 
(In House beautiful. May I96I, 
p. 192) © 20Apr6l; KK1593^5. 
Palatial care for your furniture 
with Goddard's. Cabinet makers 
waix. (in House beautiful. May 
1961, p. 192) Appl. author: 
Monroe P. Dreher, Inc. © 25Apr6l; 
KKl 58921. 

MARCUS, LOUIS. © 

Spring-Easter and summer display 
guide, '61. © l8Jan6l; KKl 565^2. 

MARINE PRODUCTS CO. © 

M. P. pumps; over $300 more per 
acre. How's the Isest way to 
get more money every acre of 
tobacco? © 20Jan6l; KKl 58898. 

MARKET FORGE CO. © 

Medi-Prep hospital work stations. 

Medicine station. Form no.H-6950. 

NM: new matter. © 50Jan6l; 

KKl 57010. 
Medi-Prep hospital work stations. 

New, nourishment and ice station, 

model MP -572 & other equipment. 

NM: new matter, revisions. 

© 8Peb6l; KKl 57011. 
Medi-Prep hospital work stations; 

nourishment and ice station. 

© 20Peb6l; KKl 57590. 

MARKS, VIOLA M. SEE Farm House. 

MARSH, B. J. © 

B. J. Marsh memorial granites. Grass 
markers & others. Appl. author: 
Robert M. Dally, Jr. © 27Dec60; 
KKl 57697 . 

MARTIN (RAY) ENTERPRISES. © 
Announcing the new templatronlc de- 
signer. New templatronlc designer: 
triangle, template, protractor & 
scales. © Raymond I. Martin d.b.a. 
Ray Martin Enterprises; l4Apr6l; 
KKl 58843. 
Design 37° flared hydraulic SAE JIC 
fittings. Appl. author: Raymond I. 
Martin. © 5May6l; KK159068. 



MARTIN, RAYMOND I. 
Enterprises. 



SEE Martin (Ray) 



"lARTIN, ROY H. © 

Window Cleaners Shine for home use. 
Fifty gallon, © 10Jan6l; KKl 5851?. 

MARTIN-SENOUR CO. © 

For a change of scene Mcirtln Senour 
presents: color pointers for in- 
terior painting. Martin Senour 
paints. © l6May6l; KK159208. 



MARTINSON'S COFFEE, INC. © 

In a hurry, says Edward Mulhare. 
(In Playbill, Dec. 29, 1958) 
Appl. author: Robert J. Mlsch. 
© 29Dec58; KK159134. 

MASEK, JOHN. SEE John's, Inc. 



iWSTER NURSERYMEN'S ASSN. © 

49 'er Gold Strike brand pay dirt. 
5 Iba. net. © 10Peb6l; KKl 58862, 

MASTER PRODUCTS CO. © 

Cut your costs on holiday mimeograph- 
ing with money-saving mlmeo buys. 
Dupli -masters & other products. 
© 4Nov60; KKa56354, 

MASTERFORM MANUFACTURING CO. © 

Efficient, economical ... multi-color 
tab filing system for installment 
financing. © 30Dec60; KKI56059. 

MATRALIN CO., INC. ® 

Lug-a-ture, the world's only patented 
combination luggage-furniture. 
Appl. author: Ralph P. Betts, 
© 4May6l; KKI59828. 

MATS UNLIMITED, INC. ® 

Introducing Mats Unlimited station 
wagon Dek-Mat. Catalog no.CS-6l01. 
© 31Jan6l; KKl 58294. 

MATTEL, INC. © 

I'm Chatty Cathy, the talking doll. 
© l8jan60 (in notice: 196I); 
KKI59392. 

MAYVILLE ENGINEERING CO., INC. © 
Shotshell loading with MEC 5OO, a 
progressive reloader. Appl. au- 
thor: Theodore J. Bachhuber. 
© 15Jan6l; KKl 57914. 

MEAD CORP. © 

Printing sales prospector. 
© 28Deo59; KK158104, 

MEAD JOHNSON & CO. © 

Mary, Mary, quite contrary with good 
eating habits you grow. Pablum 
cereals, in five distinct varieties, 
emd BIB Juices, in nine delicious 
flavors. (In True story, July, 
1961, p. 6) © 6jun6l; KKI59577. 

Now, for everyone who skips or skimps 
on meals, Nutrament. Nutritionally 
complete food. (in The Washington 
post, Apr. 4, 1961, p.B3) 
© 4Apr6l; KK159298. 

Nutrament, for everyone who skips or 
skimps on meals. A nutritious 
meal ready to drink. (in New York 
times, magazine section, Apr. 30, 
1961, p. 78) © 30Apr6l; KK159299. 

Nutrament, for everyone who skips or 
skimps on meals. Housewives, 
travelers, businessmen. (in Satur- 
day evening post, June 3> 1961, 
p. 78) © 30May6lj KK159395. 

Nutrament, for everyone who skips or 
skimps on meals. (in Look, May 9, 
1961, p.50h-50l) © 25Apr6l; 
KKI58661. 



MEAD JOHNSON & CO. EDWARD DALTON CO. 

DIVISION. 

Mary, Mary, quite contrary with good 
eating habits you grow. Pablum 
cereals. (in Baby talk, June I96I, 
p. 11) © Edwaird Dalton Co. division 
of Mead Johnson & Co. (in notice: 
Mead Johnson & Co.); 20May6l; 
KKI59808. 

There was a young lady who lived in s. 
shoe. [Col. picture of child In a 
shoe] Pablum cereals and BIB baby 
Juices. (in Redbook, June I96I, 
p.l4) © Edward Dalton Co. division 
of Mead Johnson & Co. (in notice: 
Mead Johnson & Co.); 17May6l; 
KKI59809. 

This growing young lady who lives in 
a shoe needs vitamin C, .lust as 
all babies do. BIB baby Juices, 
(in Your new baby, June I96I, p. 15) 
© Edward Dalton Co., division of 
Mead Johnson & Co. (in notice: 
Mead Johnson & Co.); 20May6l; 
KKI598O7. 



MEARL CORP. © 

Nacreous pigment handbook, Mearlmald; 
Nacromer; Mearllte; Murano, Appl. 
author: Leon M. Greensteln. 
© 15Nov60; KKl 56050. 

MEDICAL DEPT,, EQUITABLE LIFE ASSURANCE 
SOCIETY OF THE UNITED STATES. SEE 
Equitable Life Assurance Society of 
the United States. 

MEEHANITE METAL CORP. © 

Metal selector. © 15Dec60; KKl 56204. 

MEIKLE, GILBERT. © 

Good plumbing provides for human 
health & convenience; plumbing 
specialties adapted system, 
© 24Peb6l; KKl 57204. 

MELARD MANUFACTURING CORP. © 
Jet faucet handles; star type. 
Model 1202. Appl. authors: 
Sidney J. Shames 8e Harold Shames. 
© 3ON0V6O; KKl 57920. 
Jet shovjer head; full spray. Model 
no. 360. Appl. authors: Sidney J. 
Shames & Harold Shames. 
© 28N0V6O; KKl 57919. 
Mr. Faucet Fixer; fix leaky faucets. 
Model 1302. Appl. authors: Sidney 
J. Shames & Harold Shames. 
© 9Mar6l; KKl 57918. 
Stop splash; Mel-o-Plo Jet-Aerator. 
Adapter for unthreaded faucets. 
Model no. 101. Appl. authors: 
Sidney J. Shames & Harold Shames. 
© 3Jun60; KKl 57916. 
Stop splash; Mel-o-Plo Jet-Aerator. 
Attaches internally with expansion 
adapter. Model no. 101. Appl. au- 
thors: Sidney J. Shames & Harold 
Shames. © 270ct58; KKl 57917. 
Xtenda-shower by Melard. Model 
no. 391- Shower without wetting 
your hair. Appl. authors: Sidney 
J. Shames & Harold Shames, 
© 13Jan6l; KK159344. 

MEMBERS FOUNDATION FOR COMMERCIAL 

BANKS. SEE Poiindatlon for Commercial 
Bernks. 

MERCANTILE NATIONAL BANK OP CHICAGO. © 
Chicago ' s most modem full service 
banking facilities. Appl. author: 
Hanson & Stevens, Inc. © 13Jan6l; 
KKl 56805. 
49th annual report. Mercantile Nation- 
al Bank of Chicago, I96O, Appl. 
author: Hanson & Stevens, Inc. 
© 9Jan6l; KKI58638. 

MERCHANDISE SELECTORS, INC. © 

707 Fleet quality socket wrench & 
tool set plus 4 big bonus sets. 
Appl, author: Meyer Robbln, 
© 3Apr6l; KKl 58072, 

MERCK & CO. , INC. © 

For continuous flexible protection 
against both blackhead and hexami- 
tiasls, start now to add HepZlde 
with the Merck margin of surety to 
your formulations. (In Feedstuff s, 
Feb. 14, 1959, p. 51) © l4Feb59; 
KKI56035. 

The genius comer, advice to the 
service worn. (In Analytical 
chemistry, Apr. I96I, p.71AR) 
Appl, author: Charles W, Hoyt Co,, 
Ino, © 20Apr6l; KKl 58592, 

She can't read, but she knows it's 
good news; Pro-Strep in her ration 
protects her health, aids her 
growth. (In Feedstuff s, Nov. 7. 
1959, p,49) ® 7Nov59j KKl 58485, 

*1ERI-H0 TOY CO. © 

Noah and the Ark. Use all 7 blocks 
to make each puzzle; Puz-L-Blox. 
Appl. author: Curtis J. Mettling, 
© 15Dec60; KKl 58597, 



1961 



CURRENT REGISTRATIONS 



49 



MERRIAM (G. & C.) CO. © 

Great gift idea. Just be sure It's a 
Merrlam -Webster. Webster's new 
collegiate dictionary, (in Time, 
Nov. 28, i960, p. 70) © 24Nov60j 
KKl 56652. 

What today's students need to get 
into college. Webster's new col- 
legiate dictionary. Merriam-Web- 
ster. (In Time, Jan. 20, 1961, 
p. 65) © I8jan6l; KKI56651. 

MERRICK LITHOGRAPH CO. © 

Call them what you wish; coupons, 
premiums , buyers ' dividends . 
© 19Jan6l; KKl 56978. 
What is a buyers ' dividend? 
© 19Jan6l; KK156977. 

METALAIRE PRODUCTS DIVISION, , MCGRAW- 

EDISON CO. SEE McGraw-Edison Co. 
■ Metalaire Products Division. 



METROPOLITAN LIFE INSURANCE CO. © 

Christmas, I96O; In ways all its own, 
Christmas fills our hearts with sen- 
timents of peace on earth, (in U. S. 
news & world report, Dec. 19, I960, 
p. 21) Appl. author: Young & Rubi- 
eam. Inc. © 12Dec60; KKl 57^06. 

Fatigue; a friend in disguise, (in 
Good housekeeping. Mar. 196I, p. 31) 
Appl. author: Young & Rubioam, Inc. 
© 21Feb6l; KKl 58892. 

Sailing today to retirement Islands; 
even before you're 35» you can be 
sure you'll make it. (in Life, 
Nov. 21, i960, p. 105) Appl. author: 
Yo\uig & Rubioam, Inc. © 17Nov60; 
KKl 57^^03. 

Sometimes my husband must hate me. 
(in Family weekly (Danville Commer- 
cial-news) Nov. 6, i960, p. 13) 
Appl. author: Young & Rubioam, Inc. 
© 6Nov60; KKl 57412. 

This is not a do-it-youraelf kit. 
(in Good housekeeping, Jan. "1961, 
p. 31) Appl. author: Young & Rubi- 
oam, Inc. © 20Dec60; KK157407. 

What did the explorer miss most in the 
polar vastness? (in Good house- 
keeping, Dec. i960, p. 31) Appl. au- 
thor: Young & Rublcam, Inc. 
© 17Nov60; KKl 57405. 

When your blood pressure goes up, 
here's how to help bring it down. 
(In Redbook, Feb. 196I, p.l) Appl. 
author: YoTong Se Rubicam, Inc. 
© 24jan6l; KKl 57408. 

METROPOLITAN WASHINGTON, D. C. BOARD 
OF TRADE. GREATER NATIONAL CAPITAL 
COMMITTEE. SEE Washington, D. C. 
Board of Trade. Greater National 
Capital Committee. 

MEYER, K. C. © 

Whee, Ben Franklin Toytown is now 
open. © 26May6l; KK159515. 



MEYER, RICHARD A. © 

Hoi ' n one donuts to go . 
KKI5943O. 



© 2Jun6l; 



MEYERS (A. C.) & CO., INC. © 

The Bouffante wind -chaser made of 
nylon Invlsa-tulle; full cut. Judy 
Gay style hit. Appl. author: Alex- 
ander C. Meyers. © 31Dec60; 
KKl 57237. 
La Femme, all occasion whimsy hat, by 
Judy Gay. Appl. author: Alexander 
C. Meyers. © IFebSl; KKl 5674?. 

MICHEL (M, ) & CO., INC. © 

Aqualoc NX, the protective monofllm 
water-saver. © 15Feb6l; KK157122. 

MICHIGAN CARTON CO. © 

Meadow-Cool guaranteed eggs. Eggs & 
orchid. Design E 908. One dozen. 
© 15Peb6l; KKI5BOI8. 



Mr. Jersey quality controlled, grade 

A, large eggs. Eggs, ham, muffins. 

Design E 1007. One dozen. 

© lJan6l; KKI58OI6. 
Pine Creek farms grade A, medium 

eggs. Fried eggs & stars. Design 

E 1003. One dozen. © 24Peb6l; 

KKl 58017. 
Pride of the Flock brand grade A, 

large, fresh, infertile eggs. 

Solid free form & straw. Design 

E 904. One dozen. © 21Nov60; 

KKl 58015. 

MICHIGAN CARTON CO. EGG CEL DIVISION, g 
Strickland's grade A medium fresh 
eggs. Eggs and bacon. One dozen. 
(Des. E-IOO5) © llApr6l; KK159502. 

MID-AMERICA CENTENNIAL INSURANCE CO. © 
Mid-America Centennial Insurance 
Company. Home office: Pittsburg, 
Kansas. © l6Dec60; KKI56616. 

MILBURN, FLORENCE C. © 

Madam Florence C. Milburn's magic 

remedy. 8 fluid ounces. © 21Jan6l; 
KKl 57725. 

MILGROM, HARRY. 

Motograph science charts, for science 
projects, schools, clubs, SEE 
Science Materials Center, Inc. 

MILLER, MINNIE H. © 

Formula for externally-caused skin 
irritations. 1 oz. or over. 
© 10Apr6l; KKI59457. 

MILLER BPIEWINQ CO. © 

Preparing Miller High Life special 
yeast prior to fermentation, (in 
American restaurant magazine, Apr, 
1959, p. 333) Appl. author: C. A. 
Mathlsson. © 2Apr59; KKl 57487. 

What makes this beer so sparkling 
clear? High Life. Fishing scene, 
(in Sports Illustrated, Mar. 27, 
1961, p. 47) Appl. author: C. A. 
Mathlsson. ® 27Mar6l; KKl 58298. 
What makes this beer so sparkling 
clear? High Life. [Girl's face & 
bottle] (in New Yorker magazine. 
May 20, 1961, p. 80) Appl. author: 
C. A. Methlsson. © 20May6l; 
KKI59067 . 
What makes this beer so sparkling 
clear? High Life. [Man's face & 
bottle] (In Holiday, Mar. 1961, 
p. 34) Appl, author: C, A. Mathlsson. 
© lMar6l; KKl 57798. 
What makes this beer so sparkling 
clear? High Life. Sklilng. (In 
Sports Illustrated, Jan. 30, I96I, 
p. 58) Appl. author: C. A. Mathls- 
son. © 30Jan6l; KKI5689O. 
A winning threesome for par-breaking 
sales. Jimmy Demaret announcing 
all-star golf for Miller High Life, 
(in Chain store age, Sept. 1, 1959. 
p. 34) Appl. author: C. A. Mathls- 
son. © 30Aug59; KKI5859O. 

MINK FOOD DIVISION, JOHN MORRELL !e 
CO. SEE Morrell (John) & Co. Red 
Heart Mink Pood Division. 



MINNEAPOLIS STAR & TRIBUNE CO, © 
The new face of the upper midwest, 
Skrowaczewskl, (in Editor & pub- 
lisher, Feb, 11, 1961, p,25) Appl, 
author: Batten, Barton, Durstine & 
Osborn, Inc. © llPeb6l; KK1576l4. 
The new face of the upper Midwest; 
Warmath. (In Advertising age. 
Dee. 26, i960, p. 7) Appl. author: 
Batten Barton Durstine & Osborn, 
Inc. © 26Dec60; KKI56368. 
New, the market defined in terms of 
the medium. Darling, I never knew, 
(in Pood field reporter, Jan. 30, 



1961, p. 5) Appl. author: Batten 
Barton Durstine & Osborn, Inc. 
© 30Jan6l; KK157953. 

The tube that turned the tide in 

toothpaste. Vademecum tooth paste, 
(in Sales management. May 5, I96I, 
p. 8) Appl. author: Batten Barton 
Durstine & Osborn, Inc. © 5May6l; 
KKI59483. 

What makes a newspaper great? Charles 
Johnson. (In Sales management. 
Mar. 3, 1961, p. 8) Appl. author: 
Batten Barton Durstine & Osborn, 
Inc. © 3Mar6l; KK1587|.4. 

What maJtes a newspaper great? Promi- 
nent among upper mldwesterners . . . 
is Sidney S. Goldish, director of 
the Minneapolis tribune's Minnesota, 
poll of public opinion. (in Adver- 
tising age, Jan. 16, 1961, p. 87) 
Appl. author: Batten Barton Dur- 
stine & Osborn, Inc. © l6Jan6l; 
KKI57954. 

MINNESOTA MINING & MANUFACTURING CO. 
Autoclaved? You can be sure. Scotch 
brand hospital autoclave tape 
no. 222. (In Hospital management, 
Apr. 1961, p. 2 of cover) © 3H Co., 
accepted alternative designation of 
Minnesota Mining & Manufacturing 
Co. (in notice: 3M Co); 15Mar6l; 
KKI59382. 
Best short wave length response. 

Scotch brand high resolution tapes, 
(in Aviation week. May 8, 1961, 
p. 11) © 3M Co., accepted alterna- 
tive designation of Minnesota 
Mining & Manufacturing Co. (in 
notice: 3MCo.); 8May6l; KKI5899I. 
Change of address, but magnetic tape 
keeps the record straight on 7 
million subscriptions; Scotch brand, 
(in Scientific American, May 1961, 
p. 26) © 3M Co., accepted alternative 
designation of Minnesota Mining & 
Manufacturing Co.; 25Apr6l; 
KKI58792 . 
A Christmas love story. Scotch brand 
cellophane tape, (in Life, Dec. 19, 
i960, p. 10) © ;^ Co., accepted 
alternative designation of Minne- 
sota Mining 85 Manufacturing Co. 
(in notice: ^ Co.); l6Dec60; 
KK156486 . 
Cold logic, seal freshness in with 
Scotch brand freezer tape, (in The 
Saturday evening post. May 13, 
1961, p. 76) © 3M Co., accepted 
alternative designation of Minnesota 
Mining & Manufacturing Co. (in 
notice: 3M Co.); 9May61; KKI5899O. 
Don't push dust around, pick it up 
with dlsnosable Scotch brand dust- 
ing fabric. (In The Saturday 
evening post. May 13, 196I, p. 76) 
© 3M Co., accepted alternative 
designation of Minnesota Mining & 
Manufacturing Co. (in notice: 3M 
Co.); 9May6l; KKl 58989. 
18,000 kisses an hour with ^'s pad 
applicator and Scotch brand tapes, 
(in Packaging engineering, Feb, 
1961, p. 95) © 3M Co., accepted 
alternative designation of Minnesota 
Mining & Msunufaoturlng Co. (in no- 
tice: 3M Co.); lPeb6?.; :c-:i5o871. 
18,000 kisses per hour, with i^it^atic 
marking equipment, Scotch brand 
S-603 pad applicator, (in Modem 
packaging, Feb. 196I, p. 76-77) , 
© 3M Co., accepted alternative des- 
ignation of Minnesota Mining & 
Manufacturing Co. (in notice: 3M 
Co.); lFeb6l; KKl 56739. 
The face of a new advertising cai^algn; 
our new ad campaign on Scotch brand 
cellophane tape Is something . . . 
special. © 3M Co., accepted alter- 
native designation of Minnesota 
Mining & Manufacturing Co. (in no- 
tice: m Co.); 40ct60; KK15b5'^4. 
For live look, tape it on Scotch brand 
live action video tape, (in Ad- 
vertising age, Feb. 20, 196I, 



so 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



CO . -Con. 
p. 59) © 5M Co., accepted alter- 
native designation of Minnesota 
Mining tc Manufacturing Co.; 
20Feb6l; KKl 58787. 
For paint-free panes, Scotch brand 
masking tape. (In The Saturday- 
evening post. Mar.: 18, 1961, p. 79) 
® 3M Co., accepted alternative 
designation of Minnesota Mining & 
Manufacturing Co. (in notice: JM 
Co.); l4Mar6l; KKI58988. 

For studio quality at home, use the 
tape professionals use: Scotch 
brand, (in Tape topics, Apr. -May 
1961, p. 4 of cover) © 3M Co., 
accepted alternative designation 
of Minnesota Mining & Mainufacturlng 
Co. (in notice: JM Co.); 15Mar6l; 
KKl 58529. 

For the birds, or meat or anything 
you wrap for your freezer, use 
Scotch brand freezer tape to seal 
In freshness and flavor. (in The 
Saturday evening post, Apr. 15, 
1961, p. 117) © 3M Co., accepted 
alternative designation of Minnesota 
Mining & Manufacturing Co. (in 
notice: 3M Co.); llApr6l; KKl 58992. 

For the ultimate In fidelity, use the 
tape professionals use: Scotch 
brand. Ill plastic all purpose 
magnetic tape, (in Tape topics, 
Feb. -Mar. I96I, p. 2) © 3M Co., 
accepted alternative designation of 
Minnesota Mining & Manufacturing Co. 
(in notice: JM Co.); 3.3o'.ii6l; 
KKI56872. 
For togetherness in packaging, the 
Matchmaker is a Scotch brand appli- 
cator. (In Consumer packaging, 
Feb. 1961, p. 58-59) © 3M Co., ac- 
cepted alternative designation of 
Minnesota Mining & Manufacturing Co. 
(in notice: ^ Co.); lFeb6l; 
KK1567^0. 
For togetherness in packaging, the 
matchmaker Is a Scotch brand appli- 
cator. (In Package engineering. 
Mar. 1961, p. 29) © 5M Co., accept- 
ed alternative designation of Min- 
nesota Mining & Manufacturing Co. 
(in notice: JM Co.)'; lMar6l; 
KKl 5826?. 
For top response, ask your supplier 
for Scotch brand belts or tapes. 
(In Geophysics, Apr. I96I, p. 58) 
® 5M Co., accepted alternative 
deslgnp.tlon of Minnesota Mining & 
Manufacturing Co. (in notice: ;5M 
Co.); lApr6l; KKI5853O. 
A glove is a splendid mended thing with 
Scotch brand plastic tape; tape is 
a tool, choose the best tape for the 
Job. (in The Saturday evening post. 
Mar. h, 1961, p. 6) © 3M Co., 
accepted alternative designation of 
Minnesota Mining & Manufacturing Co. 
(in notice: 3M Co.); 28Peb6l; 
KK15773'^. 
Have you actually felt the heat -stop- 
ping ability of this new tape from 
3M? Scotch brand heat -reflective 
tape. (in Business week, Jan. 28, 
1961, p. 58-59) © 3M Co., accepted 
alternative designation of Minne- 
sota Mining & Manufacturing Co. (in 
notice: JM Co.); 28jan6l; KKI56758. 
How many of these promotional ideas 
could you use this year. Sasheen 
ribbon bows. (in Advertising age, 
Apr. 10, 1961, p. 26-27) ©5MCo., 
accepted alternative designation of 
Minnesota Mining & Manufacturing 
Co. (in notice: 5M Co.); 10Apr6l; 
KKI58682. 
Longest-lasting seal in film, 

Scotohpak brand. (in Pood process- 
ing. Mar. 1961, p. 80-81) © 3M Co., 
accepted alternative designation of 
Minnesota Mining & Manufacturing 
Co. (in notice: JM Co.); lMar6l; 
KKI58262. 



Looks frosty on the roll, invisible 
on the job. Scotch brand magic 
tape . . . How can you get along 
without it? (In The Houston chron- 
icle magazine, Feb. 26, I96I, p. 5) 
© 5M Co., accepted alternative 
designation of Minnesota Mining & 
Manufacturing Co. (in notice: JM 
Co.); 26Feb6l; KK159578. 
Looks frosty on the roll, invisible 
on the Job. Scotch brand magic 
tape ... Now at stores everywhere. 
(In The Houston chronicle magazine. 
Mar. 5, 1961, p. 3) © 3M Co., ac- 
cepted alternative designation of 
Minnesota Mining & Manufacturing 
Co. (in notice: 5M Co.); 5Mar6l; 
KKI59579. 
Mended and marked all in one; make 
identifying marks and decorations 
while you mend with Scotch brand 
plastic tape. (in The Saturday 
evening post, Feb. 18, 1961, p. 6) 
© 3M Co., accepted alternative 
designation of Minnesota Mining & 
Manufacturing Co. (in notice: 5M 
Co.); l4Feb6l; KKl 57735. 
New way to mass-produce bows more 
profitably than ever before. (Now 
you can make more profits In bows 
than ever before) Sasheen S-71 Bow 
Maker, (in Chain store age. 
Mar. 1961, p. 92-95) © ^ Co., 
accepted alternative designation of 
Minnesota Mining & Manufacturing 
Co. (in notice: '^ Co.); 28Peb6l; 
KK1589^8. 
Now editing's easier than ever on 
Scotch brand live-action video tape, 
(in Advertising age. May 1, 196I, 
p. 87) © 3M Co., accepted alterna- 
tive designation of Minnesota Min- 
ing & Manufacturing Co. (in notice: 
5M Co.); lMay6l; KKI5895O. 
Now 16 times greater tear resistance 
with Scotch brand Tenzar backed 
tape. (in Industrial photography. 
May 1961, p. 51) © 5M Co., accepted 
alternative designation of Minne- 
sota Mining & Manufacturing Co. 
(in notice: 3M Co.); 5May6l; 
KKI59389. 
Paint door frames straight the easy way 
with Scotch brand masking tape. (in 
The Saturday evening post, Feb. 18, 
1961, p. 6) © 3M Co., accepted alter- 
native designation of Minnesota 
Mining & Manufacturing Co. (in no- 
tice: 3M Co.); llfFeb6l; KKl 57733. 
Paint neatly, even on curves, with 
Scotch brand masking tape, (in 
The Saturday evening post, Apr. 15, 
1961, p. 117) © 3M Co., accepted 
alternative designation of Minnesota 
Mining & Manufacturing Co, (in 
notice: 3M Co.); llApr6l; KKl 58995. 
Physicians and their patients will be 
asking for new Scotch brand surgi- 
cal tape mlcroporous, no.530. (In 
American druggist, Jan. 9, I961, 
p. 40) © 3M Co., accepted alterna- 
tive designation of Minnesota 
Mining & Manufacturing Co. (in 
notice: 3M Co.); 9Jan6l; KK159388. 
Pick up fuzz fast with Scotch brand 
lint removers. (in The Saturday 
evening post, Apr, 1, I96I, p. 6) 
© 3M Co., accepted alternative 
designation of Minnesota Mining & 
Manufacturing Co, (in notice: 3M 
Co.); 28Mar6l; KKl 58993. 

Plug ugly? Wrap wires neatly, easily, 
safely with Scotch brand 33 plastic 
electrical tape, (in The Saturday 
evening post, Feb. 4, 196I, p. 6) 
© 3M Co., accepted alternative desig- 
nation of Minnesota Mining & Manu- 
facturing Co. (in notice: 3M Co.); 
31Jan6l; KKl 57736. 

Purdue's languaige laboratories, one 
of the finest facilities for lan- 
guage teaching in the world, rely 
on magnetic tape for better-trained 
ears; Scotch brand. (In The Na- 



tion's schools. Mar. 1951, p. 54-55) 
© 3M Co., accepted alternative des- 
ignation of Minnesota Mining & Manu- 
facturing Co. (in notice: 3M Co.); 
20Feb6l; KK158581. 

Put these ribbons on your must-see 
list before you buy for your 
Christmas gift-wrap service. Glow- 
ing Sasheen and 2 others. (In 
Notion & novelty. May 1, 1961, 
p. 34-35) © 3M Co., accepted alter- 
native designation of Minnesota 
Mining & Manufacturing Co. (in 
notice: 3MCo.); 25Apr6l; 
KKI5939O. 

Read why this is today's most ad- 
vanced surgical adhesive tape. 
Scotch brand surgical tape micro- 
porous, no.530. (In Medical world 
news, Jan. 6, I96I, p. 2 of cover) 
© 3M Co., accepted alternative 
designation of Minnesota Mining & 
Manufacturing Co. (in notice: 3M 
Co.); Ijan6l; KK159387. 

Sasheen magic; prettier yet when 

Sasheen aind Decorette brand ribbons 
get together, (in Notion & novelty 
review, Apr. 1961, profit parade 
section, p. 40-41) © 3M Co., accept- 
ed alternative designation of Minne- 
sota Mining & Manufacturing Co. 
(in notice: 3M Co.); 25Mar61; 
KKl 58996. 

Sasheen mSglc creates all 8 of these 
beautiful bows for on or about 4^ 
each. S-71 & 2 other bow makers, 
(in Notion & novelty review. Mar. 
1961, p. 42-43) © 3M Co., accepted 
alternative designation of Minne- 
sota Mining & Manufacturing Co. (in 
notice: 3M Co.); 25Peb6l; KK158264. 

Scotch brand magnetic Instmanentatlon 
tapes offer a right tape for every 
application. (in Aviation week, 
Jan. 23, 1961, p. 13) © ^ Co., 
accepted alternative designation of 
Minnesota Mining & Manufacturing Co. 
(in notice: 3M Co.); 20Jan6l; 
KKI5687O. 

Scotch brand Tenzar backed tape pro- 
vides extra strength at no extra 
cost. Magnetic tape no. 311. (in 
Industrial photography, Feb. 196I, 
p. 18) © ^ Co., accepted alterna- 
tive designation of Minnesota Min- 
ing & Manufacturing Co. (in no- 
tice: ^ Co.); 5Feb6l; KKl 58947. 

Scotch brand Tenzar backed tape, 16 
times greater tear resistance than 
standard tapes, for only pennies 
more. No. 311. (in Your church, 
Apr. -June I961, p. 5) © 3M Co., 
accepted alternative designation of 
Minnesota Mining & Manufacturing 
Co. (in notice: 3M Co.); lApr6l; 
KKl 58531. 

Sell Tartan series Scotch brand msig- 
netlc tapes, the fast action quality 
line designed with your profits In 
mind. (in Photo dealer, Apr. I96I, 
p. 47) © 3M Co., accepted alterna- 
tive designation of Minnesota Mining 
& Manufacturing Co. (in notice: 3M 
Co.); lApr6l; KK158534. 

Sell Tartan series Scotch brand mag- 
netic tapes, the fast turnover 
quality line designed with the 
dealer in mind. (In Record and 
sound retailing, Feb. 1961, p.lS) 
© 3M Co., accepted alternative 
designation of Minnesota Mining 4 
Manufacturing Co. (in notice: 3M 
Co.); lPeb6l; KKl 50535. 

Set of 4 miniature bread boards only 
50/ plus one plaid tab from Scotch 
brand transparent tape. (In This 
week magazine (Minneapolis Sunday 
tribune) Feb. 19, I96I, p. 9) © 3M 
Co., accepted alternative designa- 
tion of Minnesota Mining & Manufac- 
turing Co. (in notice: 3M Co.); 
19Peb61; KK159384. 



1961 



CURRENT REGISTRATIONS 



51 



Sound talk from the world '3 most ex- 
perienced manufacturer of magnetic 
tapes. Scotch brand magnetic tape, 
1^1 Tartan series, (in Popular 
photography. Mar. 1961, p. 5) 
© 3M Co., accepted alternative 
designation of Minnesota Mining & 
Manufacturing Co. (in notice: 3M 
Co.); 15Feb6lj 'OQ 58552. 
Sound talk from the world's most ex- 
perienced manufacturer of magnetic 
tapes. Scotch brand magnetic tape, 
l44 Tartan series, (in Popular 
photography. May 196I, p. 93) 
© 3M Co., accepted alternative 
designation of Minnesota Mining & 
Manufacturing Co. (in notice; 3" 
Co.); 15Apr6lj KKl 58533. 
Special effects: 1001 special reasons 
why your commercials should be on 
Scotch brand live-action video 
tape, (in Television, Mar. 196I, 
p. 30) © 3M Co., accepted alternative 
designation of Minnesota Mining & 
Manufacturing Co. (in notice: 3M 
Co.); lMar6l; KK.1 58528. 
Stop shocks aind shorts. Scotch brand 
plastic electrical tape, (in The 
American home, Oct. I96O, p. 69) 
© 31 Co., accepted alternative 
designation of Minnesota Mining & 
Manufacturing Co. (in notice: ^ 
Co.); 20Sep60; KKl 56485. 
Strength; bonds strong as a bull 
rhinoceros made with Scotch-Weld 
brand structural adheslves. (in 
Product engineering. Mar, 6, I961, 
p. 26) © 3M Co., accepted alter- 
native designation of Minnesota 
Mining & Manufacturing Co. (in 
notice: 3M Co.); 2Mar61; KKI58162. 
Take a close look at a totally new 
concept in surgical adhesive tape. 
Scotch brand surgical tape micro- 
porous, no. 530. (In Medical eco- 
nomics, Apr. 10, 1961, p. 178) 
© 3M Co., accepted alternative 
designation of Minnesota Mining & 
Manufacturing Co. (in notice: 3M 
Co.); 10Apr6l; KK159386. 
The tape that changed TV for all time 
leads you right to rugged Scotch 
brand heavy duty tape, (in Aviation 
week and space technology. Mar. 13, 
1961, p. 240) © 3M Co., accepted 
alternative designation of Minnesota 
Mining & Manufacturing Co. (in no- 
tice: 3M Co.); 13Mar6l; KKl 58791. 
This totally new adhesive tape is a 
new high-profit item for you. 
Scotch brand surgical tape micro- 
porous, no. 530. (In The A.S.T.A. 
Journal, Apr. 196I, p.l08-109) 
© 3M Co., accepted alternative 
designation of Minnesota Mining & 
Manufacturing Co. (in notice: JM 
Co.i 25Mar6l; KK159383. 
This totally new hlgh-f lltratlon dis- 
posable mask can be a high-volume, 
high-profit item for you. Scotch 
brand surgical mask, no.8300. (in 
The A.S.T.A. Journal, Apr. 196I, 
p. 47) © 3M Co., accepted alterna- 
tive designation of Minnesota 
Mining & Manufacturing Co. (in 
notice: 3M Co.); 25Mar6l; KK159391. 
Tie up with the top Christmas rib- 
bons for re-sale, top quality, top 
variety, top value. Sasheen Magic; 
Decorette; Magic Bow. (in Chain 
store age, Apr. I961, p. 42-4?) 
© 3M Co., accepted alternative 
designation of Minnesota Mining & 
Manufacturing Co. (in notice: 
3M Co.); 30Mar6l; KKI5895I. 
Totally new adhesive tape offers 
greater on-the-job efficiency. 
Scotch brand surgical tape micro- 
porous, no. 530. (In Industrial 
medicine & surgery. May I96I, p. 7) 
© 3M Co., accepted alternative 
designation of Minnesota Mining & 
Manufacturing Co. (in notice: JM 
Co.); 5May6l; KK159385. 



Totally new surgical adhesive tape 
answers traditional tape problems. 
Scotch brand surgical tape micro- 
porous, no. 550. (in Hospital 
management, Apr. 196I, p. 9) ® 3M 
Co., accepted alternative designa- 
tion of Minnesota Mining & Manufac- 
turing Co. (in notice: 5M Co.); 
15Mar6l; KK159381. 

UnmistaJcable . Scotch brsmd hospital 
autoclave tape no. 222. (In Hos- 
pital management, Jan. 1961, p. 25) 
© 3M Co., accepted alternative 
designation of Minnesota Mining & 
Manufacturing Co. (in notice: JM 
Co.); 15Dec60 (in notice: I96I); 
KKI59377 . 

Video tape is the shape of quality TV 
commercials today. Scotch brand. 
(In Advertising age, Dec. 19, I96O, 
p. 72-73) © 3M Co., accepted alter- 
native designation of Minnesota 
Mining & Manufacturing Co. (in no- 
tice: 3M Co.); 19Dec60; KKl 56696. 

Voluntary study with the aid of mag- 
netic tape increases use of Prince- 
ton's language lab by ^0^. Scotch 
brand magnetic tape no. 311. (In 
The Nation's schools. May I96I, 
p. 184-185) © :^ Co., accepted 
alternative designation of Minne- 
sota Mining & Manufacturing Co. 
(in notice: 3M Co.); 20Apr61; 
KKL 58949. 

What do you hear from Prevln? Scotch 
brand magnetic tape, (in Harper's, 
Apr. 1961, p. 69) © 3M Co., accepted 
alternative designation of Minnesota 
Mining & Manufacturing Co. (in no- 
tice: 3M Co.); 24Mar6l; KKl 58786. 

What do you hear from Tschaikovsky? 
On Scotch brand magnetic tape you 
hear it all. (In Esquire, Mar. 
1961, p. 30) © 3M Co., accepted 
alternative designation of Minnesota 
Mining & Manufacturing Co. (in no- 
tice: 3M Co.); 13Peb6l; KKI58683. 

Whether the take is for discs or for 
pre-recorded tapes ... For the 
ultimate in fidelity, use the tape 
professionals use: Scotch brand, 
(in Tape topics, Feb. -Mar. 196I, 
p. 2) © 3M Co., accepted alternative 
designation of Minnesota Mining & 
Manufacturing Co. (in notice: 3M 
Co.); 15Jan6l; KKI5868O. 

You can increase patient safety in 
your hospital with this new high- 
filtration mask. Scotch brand sur- 
gical mask, no.8300. (In Hospital 
topics, Apr. 1961, p. 69-71) © 3M 
Co., accepted alternative designa- 
tion of Minnesota Mining & Manufac- 
turing Co. (in notice: 3M Co.); 
25Mar6l; KK1593B0. 

Zip, and excess paint strips away 
with Scotch brand masking tape . 
(in The Saturday evening post, 
Apr. 1, 1961, p. 6) © 3M Co., 
accepted alternative designation 
of Minnesota Mining & Manufacturing 
Co. (in notice: 3M Co.); 28Mar6l; 
KKI58994. 

MINKESOTA MUTUAL LIFE INSURANCE CO. © 
The V XXV commencement plan, designed 
especially for college students; 
providing a solid foundation for 
your financial future. © 12Dec60; 
KKI56629. 

MISS GEORGETTE SALOKS. 

Latest report. SEE Rubin, Lillle. 

MR. CESSPOOL. 

Free service contract, (in Newsday, 
Mar. 18, 1961, p. 10) © Matthew 
Cappucclo & Domlnlck Burde d.b.a. 
Mr. Cesspool; l8Mar6l; KKI5BIOI. 

MRS. LELAND'S MASTER KITCHENS. © 

Church groups, schools, organizations; 
any group can make $50.00 to 
$1,000.00 and more with Mrs. Leland's 
fsimous old-fashioned golden butter- 
bits. © 23Dec60 (In notice: 1961); 
KKI56063. 



Dutch countiTTside. Famous old fash- 
ioned golden butter-bits; Vacu-Fresh 
canister. Net weight one pound. NM: 
pictorial representation. © 31Dec60 
(In notice: 1958); KKI566OO. 

If you act now, we'll send you all the 
canisters of famous old-fashioned 
golden butter-bits or bars of ... 
milk chocolate you'll need to raise 
$50.00 to $1,000.00. © 23Dec60 (in 
notice: 1961); KKI56062. 

If you act now, we'll send you all the 
canisters of famous old-fashioned 
golden butter-bits you'll need to 
raise $50.00 to $1000.00. NM: 
additions. © 23Dec60 (in notice: 
1961); KKl 56064. 

Oriental gardens. Famous old fash- 
ioned golden butter-bits; Vacu-Fresh 
canister. Net weight one pound. NM: 
pictorial representation. © 31Dec60 
(in notice: 1958); KKI56599. 

Yours, free; a lovely, decorated, full 
pound canister of Mrs. Leland's 
famous old-fashioned golden butter- 
bits. NM: revisions & additions. 
© 23Dec60 (in notice: 1961); 
KKl 56061. 

MOCA -SHAKE CO. SEE Lazarus, Millard F. 

flOHASCO INDUSTRIES, INC. MOHAWK 
CARPET MILLS. SEE Mohawk Carpet 
Mills. 

MOHAWK CARPET MILLS. 

Carpet craftsmanship from the looms 
of Mohawk Randomaire. Fanciful 
Indian boy. © Mohasco Industries, 
Inc. (in notice: Mohawk Carpet 
Mills, a division of Mohasco Indus- 
tries, Inc.); 18Ju160; KK158897. 

MOHAWK FURNITURE FINISHING PRODUCTS, 
INC. © 
Complete product listing. Chart. 

Lacover reflnlshlng agent for 

furniture defects & other products. 

Apol. author: Frank Donald Pabis. 

© 30Jan6l; KKI58386. 

MOLKEREI-ZENTRALE BAYERN, G.M.B.H. © 
Alpenjoy, 6 Slices in One Band, indi- 
vidually packed. A Bavarian cheese. 
© 3ON0V6O; KKl 56118. 

yiOLSBERRY CO. © 

H. L. Stoker Co., exclusively bag 
packers; bag packers for seed 
packaging.. © lNov60; KKI58558. 

H. L. Stoker Co., exclusively bag 
packers. Standard models 1-5-V-R, 
1-5-D-R, 1-5-R, 54-R. © lDec60; 
KKl 58559. 

H. L. Stoker Co., exclusively bag 
packers. Volumetric packer, 
model DX-VP. © lNov60; KKl 58596. 

New from H. L. Stoker Company, clean 
design brings clean performance 
with the Stok-Alre air pressure 
packer. © 10Mar6l; KKl 59271. 



MONARCH SALES CORP. © 

Are you troubled by the high cost of 
smoking? (Cigarette value offer) 
© 22Mar6l; KKl 58599. 

MONET JEWELERS. © 

Gilding the lily for Easter; Monettes. 
Sophisticate, (in Seventeen, 
Mar. 1959, p. 38) © lMar59; KKI56125. 

MONLAN CORP. © 

Ever try to drink through a broken 
straw? In effect, your furnace has 
the same trouble when the filters 
are plugged. Fuel Saver filters. 
Appl. author: Drennan W. Hart Adver- 
tising. © 31Dec60; KKI56831. 

My house cleaner, with more heat, at 
less cost? With Fuel Saver filter 
service your house stays cleaner, 
you get more heat at less cost. 
Appl. author: Drennan W. Hart Adver- 
tising. © 31Dec60; KKI56832. 



52 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



MONROE CALCULATING MACHINE CO., INC. © 
Instructions for operating Monroe 
calculator model 4N-4. Appl . au- 
thor: Everett P. Slokels. 
© 28Apr6l; KKl 59282. 

MOON. HOWELL CHANDLER. SEE Chanco 
Chemical C;. 

MOORE (BENJAMIN) & CO. © 

A little Moore paint makes a big 

difference. Benjamin Moore paints. 
(In American home, June I96I, 
p. 64) Appl. author: Monroe F. 
Dreher, Inc. © 19May6l; KK159394. 
A little Moore paint makes a big 
difference, (in American home, 
Apr. 1961, P-97) Appl. author: 
Monroe F. Dreher, Inc. © 22Mar6l; 
KKl 58473 . 

MOORES (H. C) CO. © 

The big buy in Greater Boston: new 
instant Pream for your coffee and 
cooking, too; giant size. (in The 
Boston globe, morning ed., Oct. 18, 
i960, p. 22) Appl. author: Benton 
& Bowles, In.c. © l80ct60j KK157470. 
The big buy In Greater Worcester, new 
giant size Pream creams up to 120 
cups, (in Worcester dally tele- 
gram, Nov. 5, i960, p. 16) Appl. 
author: Benton & Bowles, Inc. 
© 5Nov60j KKL 57 469. 

MORAN SHOE CO. © 

Proper care of baby's feet; Wee Walker 
shoes, © 28Peb6l; KKl 57591. 

MOR-CRAPT CO. © 

Send-off -kit. Best man kit. 
© 9Mar6l; KKl 57653- 

MORGAN CONSTRUCTION CO. © 

Management wants profit, mlUmen 
need efficiency; Morgan has the 
know-how to build more of each 
into your mill. (In Iron- age. 
Mar. 30, 1961, p. 122-123) 
© 30Mar6l; KKl 58471. 

MORRELL (JOHN) «e CO. © 

Lean and tender, sugar cured taste, 
just heat and serve, no bone, no 
waste. Worrell Pride canned ham. 
(in Oakland tribune, Dec. l4, 196O, 
p.l-X) Appl. author: John W. Shaw 
Advertising, Inc. © l4Dec60; 
KKl 57349. 
Skinless franks, all meat. Morrell 
Pride franks. Morrell sliced bacon 
in sliding tray. (In Los Angeles 
times. May 25, I96I, p.l4, pt.l) 
Appl. author: John W. Shaw Adver- 
tising, Inc. © 25May6l; KK159317 . 
You save again and again with Mor- 
rell 's E-2 dljne offer. Bacon. (in 
Los Angeles examiner, Apr.^ 20, I96I, 
section 1, p.l4) Appl. author: 
John W. Shaw Advertising, Inc. 
© 20Apr6l; KK158574. 

MORRELL (JOHN) & CO. BOB OSTROW CO. 
SEE Ostrow (Bob) Co. 

MORRELL (JOHN) & CO. RED HEART DIVI- 
SION. © 

Now dogs can eat as well as people 
do; all the nutrients of a complete 
steak dinner in one can of Red 
Heart, certified in writing, (in 
Good housekeeping. Mar. 1961, 
p. 169) Appl. author: John W. Shaw 
Advertising, Inc. © 21Feb6l; 
KKl 58646. 

Now dogs can eat as well as people do; 
all the nutrients of a complete steak 
dinner in one can of Red Heart. (in 
Reader's digest, Feb. I96O, p.l8-19) 
Appl. author: John W. Shaw Advertis- 
ing, Inc. © 21Jan6l; KKl 57082. 

Now dogs can eat as well as people 
do; all the nutrients of a complete 
steak dinner in one can of Red 
Heart. (in Reader's digest, Apr. 
1961, p. 177) Appl, author: John W. 
Shaw Advertising, Inc. ® 21Mar6l; 
KKl 58078. 



Now, you can personalize your home 
... do-it-yourself Paint-a-Mural . 
Living, dining, den, family room, 
bedroom, no.LDDPBl-DT. Decorative 
tree. © 9Peb60; KKl 56456. 

Now, you can personalize your home 
... do-it-yourself Paint -a-Mural. 
Living, dining, den or fsunlly room, 
bedroom, no.LDDPl-0. Garden motif. 
© 9Peb60; KKI56455. 

MORRELL (JOHN) & CO. RED HEART MINK 

POOD DIVISION. 

Produce premium pelts with the dletet- 
Ically balanced meat protein of Red 
Heart mink food. (in American fur 
breeder, Feb. 196I, p. 3) © Red 
Heart Division, John Morrell & Co. 
(Mink Pood Division) (in notice: 
Red Heart Mink Pood Division, John 
Morrell & Co.); lFeb6l (in notice: 
i960); KKl 58647. 

MORRIS (PHILIP) INC. © 

Alpine unmasks the rich, clean, fresh 
taste of tobacco because Alpine has 
natural menthol In the blend, (in 
The Hartford times, Nov, 21, 196O, 
p. 28) Appl. author: Doyle Dane Bem- 
bach. Inc. © 21Nov60; KKl 56535. 
Eenle meenle menthol. Ever see so 
many menthol cigarettes? Alpine 
filter cigarettes. (In Fort Wayne 
news-sentinel, Nov. l4, i960, p. 22) 
Appl. author: Doyle Dane Bernbach, 
Inc. © i4Nov60; KK156i42. 

Go to the mountain. It will do a lot 
for you. Alpine filter cigarettes. 
[Man helping woman climb to top of 
mountain] Tin Boston Sunday globe, 
Nov. 20, I960, p. 20-21) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 2ON0V6O; KK15e339. 

What makes this such a prize? You get 
the famous Benson & Hedges filter 
system, (in The New Yorker, Nov. 19, 
i960, p. 77) Appl. author: Doyle Dane 
Bernbach, Inc. © 17Nov60; KKl 56529. 

You pay more, you get more; you get 
the famous Benson & Hedges filter 
system, you get the world's choicest 
tobaccos. (In Playbill, Nov. 28, 
i960, p. 37) Appl. author: Doyle Dane 
Bernbach, Inc. © 28Nov60; KKI56527. 

MORSE (HERBERT A.) ASSOCIATES. © 

How to create a favorable store Image 
through advertising; 30 answers to 
a major problem of super markets. 
© 130ct60; KKI56239. 

MORTRUDE, WILLIAM E. © 

Smart Lady face freshening mask. Use 
directions. Contents: 2,25 oz. 
© 19Dec60; KKI567O8. 

MO-SAI INSTITUTE, INC. © 

Curves of canopy and wall panels 
show design versatility of Mo-Sal. 
© 25May6l; KK159170. 
Mo-Sal facade helps attract Sears 
customers in Roanoke, Virginia, 
Omaha, Nebraska, Salt Lake City, 
Utah. Mo-Sal precast concrete. 
© 24May6l; KK159419. 
Mo-Sal precast concrete curtain wall 
goes to the office. © 6Apr6l; 
KKl 58066. 

yiOTEL ASSOCIATIONS CONSOLIDATED. © 
The Mac family. Appl. author: 
Archie W. Hall. © 27Apr6l; 
KKI58584. 



MOTHER'S COOKIE CO. 
Cookie Co. 



INC. SEE Robert's 



MURA-WAL DESIGNS, INC. © 

Now, you can personalize your home 
... do-it-yourself Paint -a -Mural . 
Boys', girls' or nursery, no.BQNT2-T. 
Stylized train. © 9Peb60; KKI56457. 

MURFIN CO. © 

Save this card; use It wet, to clean 
surface where emblem is to be placed. 
Appl, author: Clifton H, Murfin, 
© lFeb6l; KKl 57511. I 

MURKETTE CO. © 

Babies love the Murkette Bottle Wheel 
bottle holder. © l80ct60; KKI57726. 

MUTSCHLER BROS. CO, © 

For contemporary that's creative, 
series 700; for decor with a heri- 
tage, series 60O. Hardwc.id kitch- 
ens, Appl. author: Juhl Advertising 
Agency, © 15Nov60; KKl 5687 4. 

MYZON LABORATORIES. © 

Far more than just another iron; Myzon 
super iron plus. (in National hog 
farmer, Feb. I96I, p. 47) Appl. au- 
thor: Henri, Hurst & McDonald, Inc. 
© Myzon Laboratories; 25Jan6l; 
KKI57683 . 
New, not just another scours tablet; 
calf builder tablets. Cortasep stops 
mastitis 4 ways. (in Hoard's dairy- 
man, Feb. 25, 1961, p. 162) Appl. au- 
thor: Henri, Hurst & McDonald, Inc. 
© 25Peb6l; KKl 57639. 



N 



MOYER. R. D. © 

Detergents for food plant cleaning. 
Alkem detergent guide; properties 
of various materials. © lApr6l; 
KKI5913O. 



N. D. P. CORP. SEE National Dairy 
Products Corp. 

NRC EQUIPMENT CORP. © 

HS series diffusion puraps, model 
HS4-750. © 21Peb6l; KKI57209. 

Model 2915B, high vacuum resistance 
furnace for temperatures up to 
2400'C. © l6Mar6l; KK157974. 

NAISTADT, JACOB. SEE Petburger Products, 



NAME-MAKER CORP. © 

Write your own lucky baggage tag. 
Magic window seals in identifica- 
tion permanently. © 2Feb6l; 
KKI59188. 



NAN'S HAND MADE CANDIES. © 

Nan's hand-made candles. Net weight 
1 pound, © l4Dec60; KK156413. 

NAREMCO SERVICES, INC, © 
Explorations in paperwork. 

© 10Apr6l; KKl 581 55. 
Order/billing cycle. © 26May6l; 
KKI59343. 

NATIONAL APPLIANCE PARTS MANOTACTURERS 
ASSN. © 

NAPMA. This symbol identifies for you 
the National Appliance Parts Manu- 
facturers Association. (in Electric 
appliance service news. Mar. 1961, 
p. 17) Appl. author: Jacques 
LesStrang. © 22Mar6l; KKI58667. 



NATIONAL ASSOCIATED MILLS, INC. © 
Round-the-clock; individualized fit 
in width as well as length. Stock- 
ing foot size & leg pattern. 
© lAug60; KKl 56159. 



NATIONAL COMMITTEE ON THE OBSERVANCE OF 
MOTHER'S DAY, INC. © 
Mother's Day for the world's best 

mom. Appl. author: Bernard Victor. 

© 10jan6l; KK159133. 



1961 



CURRENT REGISTRATIONS 



53 



Mother's Day, May 8; she deserves 
the best. Official promotion dis- 
play material for Mother's Day. 
Appl. author: Bernard P. Victor. 
© 12jan60; KK159635. 

Mother's Day, May 11; to mom with 
love; official poster 1958. Appl. 
author: Bernard P. Victor. 
© 13Jan58; KK159634. 

Remember Mora, queen of your heart. 
Mother's Day, May 10. Appl. au- 
thor: Bernard Victor. © 6jan53; 
KKI59652. 

NATIONAL DAIRY. BREYER ICE CREAM DIVI- 
SION. SEE National Dairy. Breyer 
Ice Cream Division. 



NATIONAL DAIRY PRODUCTS CORP. © 

Almond butterscotch royale Sealtest 
Ice cream. One half gallon liquid. 
Appl. author: Marathon, division of 
American Can Co. © 26Jan6l; 
KKI5706I. 
Hooray for the red, white & blue- 
berry. Raspberry, vanilla, blue- 
berry Sealtest ice cream. One pint 
liquid. Appl. author: Marathon, 
division of American Can Co. 
© lMar6l; KKl 57924. 
Red, white & blueberry; Sealtest ice 
cream. Quardwall flavor protected 
carton. One half gallon liquid. 
Appl. author: Raymond Loewy Asso- 
ciates. © 19Apr6l; KKl 58967. 
Sealtest Ice cream, coffee. One pint 
liquid. Appl. author: Raymond 
Loewy & Associaties. © 2Jan6lj 
KKI57198. 
Sealtest ice cream, vanilla fudge 
royale. One pint liquid. Appl. 
author: Rajrmond Loewy & Associates. 
© 2Jan6lj KKl 57199. 
Sealtest 900 calorie diet for weight 
control; vanilla flavored. Contents 
one quart. Appl. author: Raymond 
Loewy Associates. © 28Nov60; 
KKl 56445. 
Sealtest Vege-Dlll cottage cheese. 
Appl. author: Raymond Loewy Associ- 
ates. © lFeb6l; KKI5679O. 

NATIONAL ENURESIS SERVICE. 

Wet the bed. (in Minneapolis Sunday 
tribune, picture section. May 7, 
1961, p. 23) © National Enuresis 
Service, EdWEUPd H. Bodine, owner; 
7May6l; KK159096. 

NATIONAL EXCHANGE CLUB. © 

Past presidents roster. Here Is a 
plaque that does double duty. Appl. 
author: Herold M. Harter. © 8Peb6l; 
KKl 57104. 
Recognition plaque. Appl. author: 
Herold M. Harter, national secre- 
tary. © l6Feb6l; KKl 57505. 

NATIONAL POOD PRODUCTS, INC. © 

Luxury brand egg noodles. 6 oz. net 
wt. Appl. author: Fitzgerald Ad- 
vertising Agency, Inc. ® 20Feb6l; 
KKI596OI. 

NATIONAL GEOGRAPHIC SOCIETY, WASHINGTON, 
D. C. 

World globe. © National Geographic 
Society; 13Mar6l; KKl 57662. 

NATIONAL RESEARCH ASSOCIATES, INC. © 
The boats that fly. Aqua Gem. 
© 29May6l; KKl 59826. 

NATIONAL SANITATION FOUNDATION. 

AMERICAN INSTITUTE OF ENVIRONMENT. 
SEE American Institute of Environ- 
ment. 

NATIONAL TEA CO. © 

The best of the season, a turkey from 
National, (in The Milwaukee journal, 
Nov. 20, 1960, p. 4) Appl. author: 
N. L. Chapllckl. © 20Nov60; 
KKl 56554. 



NESTLE CO., INC. © 

For girls who know boys who like to 
eat, and what boys don't. Double 
Crunchers. Semi-sweet chocolate 
Toll House morsels, (in Co-ed, 
Feb. 1961, p. 2 of cover) Appl. au- 
thor: McCann-Erlckson, Inc. 
© 20Jan6l; KKl 57560. 

Have a Nestle 's cookie -n-cocoa party; 
it's the coziest with new semi-sweet 
chocolate Double Crunchers and Ever 
Ready cocoa, (in True story. Mar. 
1961, p. 81) Appl. author: MoCann- 
Erickson, Inc. © 4Feb6l; KKl 57559. 

Look, you're an artist with new Scotch 
Crispies. Butterscotch morsels. 
(In McCall's, Mar. I96I, p. 52) Appl 
author: McCann-Erlckson, Inc. 
© 21Feb6l; KKl 57551. 

A new distinctive blend, Nestea, the 
Ceylon crystal tea, and the wonder 
is it's Instant, (in Life, Jan, 20, 
1961) Appl. author: McCann-Erlckson, 
Inc. © 17Jan6l; KKl 57561. 

New recipe: Mix a batch of Toll House. 
Nestle 's semi-sweet chocolate Toll 
House morsels. (In The Atlanta 
Journal and constitution magazine, 
Oct. 18, 1959, p. 45) Appl. author: 
McCann-Erickson, Inc. © l80ct59; 
KKl 59418. 

Try Nestea, the Ceylon crystal tea at 
our expense, (in Life, Feb. 17, 
1961, p. 50) Appl. author: McCann- 
Erlckson, Inc. © l4Feb6l; KKl 57562. 

Whee, it's free; Nestle's new straw- 
berry flavor Qulk, the greatest 
pink drink on earth. Get your free 
personal serving of Qulk inside 
every specially marked box of Trix. 
(in The New York news. May 28, I96I) 
Appl. author: McCann-Erickson, 
Inc. © 28May6l; KK159797. 

NEW YORK AIR BRAKE CO. KINNEY VACUUM 
DIVISION. © 

Kinney bronze bellows sealed high 
vacuum valves, series OB. Dec. 15, 
i960. (Catalog bulletin 3420.1) 
Appl. author: Kingsley E. Humbert. 
© 30Jan6l (in notice: i960); 
KKl 56481. 
Kinney diaphragm sealed vacuum valves, 
series DC. Dec. 15, 196O. (Catalog 
bulletin 3400.1) Appl. author: 
Kingsley E, Humbert. © 30Jan6l (in 
notice: i960); KKl 56479. 

Kinney globe type high vacuum valves, 
series BB. Dec. 15, I960. (Catalog 
bulletin 3421. lA) Appl. author: 
Kingsley E. Humbert. NM: revisions. 
© 30Jan6l (in notice: I960); 
KKl 56482. 

Kinney high vacuiam gate valves, 

series G, Dec. 15, i960. (Catalog 
bulletin 3440. lA) Appl. author: 
Kingsley E. Humbert. © 30Jan6l (in 
notice: I96O); KK156480. 

NEW YORK LIFE INSURANCE CO. © 

Should you be a biologist? By Bentley 
Glass. (In Senior Scholastic, 
Feb. 8, 1961, p. 46-47) © 8Feb6l; 
KKL 57019. 
Should you go into law enforcement? 
By J. Edgar Hoover. (In Senior 
scholastic. May 10, I96I, p. 26-27) 
© lCMay6l; KKl 58974. 

NEW YORKER STORES. © 

Gift stamp worth 5 cents in trade, no 
cash needed. Appl. author: George 
A. Reinhardt. © l6Deo60; KK158ll4. 

NICHOLSON FILE CO. © 

Any and every minute spent discussing 
files is a hard working minute, 
productive of sales and profits. 
© lJan60; KKI57161. 

NIMROD PRODUCTS, INC. © 

Commander lighter. Appl. author: 
Daniel J. Capozzi. © 21Deo60; 
KKl 58556. 



NIPSCO. SEE Northern Indiana Public 
Service Co. 



NITEY NITE. © 

World's coolest families endorse 
Fabric ool. [Two huge penguins & 

2 children] (in Parents' magazine, 
Apr. 1961, p. 81) Appl. author: 
Doyle Dane Bernbach, Inc. 

© 25Mar6l; KKl 59028. 
World's coolest families endorse new 
Pabricool. [Two huge penguins & 

3 children] (in McCall's, Apr. 
1961, p. 137) Appl. author: Doyle 
Dane Bernbach, Inc. © 28Mar6l; 
KKl 59021. 

NOCONA BOOT CO., INC. © 

Here's new comfort for those who ride 
horses, seamless saddle-side, (in 
The Western horseman. Mar. I961, 
p. 2) Appl. author: Thomas L. Yates. 
© 20Peb6l; KKl 57572. 

Spectacular development by Nooona; 
Seamless Saddle-Side. Boots. (In 
The Dude rancher, Jan. I96I, p. 22) 
Appl. author: Thomas L. Yates. 
© 31Jan6l; KKI56896. 

Spectacular development by Nocona; 
Seamless Saddle-Side. (In The 
Western horseman, Feb. I96I, p. 5) 
Appl. author: Thomas L. Yates. 
© 20Jan6l; KK156640. 

NORBECK, ABEL 0. SEE Aonco. 

NORDBERG MANUFACTURING CO, © 

Back manganese crusher parts, the safe, 

sure, simple way with Nordbaic. 

(Bulletin P-61) © 3Nov60; KK156355. 
Now, for even greater production, the 

10 ft. Symons cone crusher. Engines 

& other machinery. (Bulletin P-58) 

© 3Nov60; KKI56352. 

NORM ADVERTISING, INC. © 

Sales building advertising, inter- 
rupting advertising and publicity 
aids for general advertisers. 
Vol.86. © 6jun6l; KK159779. 



NORMAN INDUSTRIES, INC. © 

Stop thief. Free See All theft con- 
trol analysis can show you how to 
stop heavy shoplifting losses once 
and for all. Convex mirrored re- 
flectors & other items. Noinnan 
Kiven. © 7Mar6l- KKl 57442. 

NORTH AMERICAN MANUFACTURING CO, © 
For fast heating, use North American 
flat flame burners, (in Industrial 
gas. Mar. I96I, p. 2) © 15Mar6l; 
KKl 58589. 

NORTHERN INDIANA PUBLIC SERVICE CO. 
Be dol-l-lar wise folks, sign up now 
for our convenient home heating 
budget plan. Peppy Flame, (in 
The Hammond times. May 3, I961, 
p.C-2) © NIPSCO, accepted alter- 
native designation for Northern 
Indiana Public Service Co.; 3May6l; 
KKI58953. 

NORTHWEST ELECTIUC CO. © 

Devil Dog automatic burglar signal. 
Appl. author: Leo G. Stransky. 
© l8May6l; KKl 59241. 

NORTHWEST PAPER CO. © 

Annual report, the Northwest Paper 
Company, for the year ended 
December 31, I960. Mountle & 
chipmunk, © 15Mar6l; KK157598, 

Mountle & cougar. Carlton bond. 

© 28Apr6l; KKl 587 52. 
Mountle, boy and dog. Carlton Bond. 
Apr. 1961. © 30Mar6l; KK158384. 

Mountle on snowshoes. Carlton Bond. 
Mar. 1961. © 24Feb6l; KK157207. 



54 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



NOPTfn"'F.';T PAP'PR CO. -Con. 

Mountie, shepherd & lamb. Carlton 
bond. © 26May6l; KK159313. 

Scouting. Carlton Bond. Feb. I96I. 

© 27Jan6l; KKl 56998. 
Tracks across the divide. Carlton 
Bond. Jan. I961. © 29Dec60j 
KKl 56 209. 

NU-KLEETS. 

Attention Little Leaguers: replace 
those worn out cleats with Nu- 
Kleets, a brand new service. 
© Glfford H. Teeple, Jr. d.b.a. 
Nu-Kleets; 21Mar6l; KK158047. 



O 



OPW CORP. © 

Here's the literature you requested. 
Nozzles & 5 other products. 
(Form LR) © lSep60; KKI56952. 

OBST, RAYMOND. SEE American Group 
Buying Guild. 

' DONNELL-USEN FISHERIES CORP. © 
Taste Sea shrimp dinner, with 

buttered peas cLnd potato puffs. Net 
wt. 7 ozs. © 5Jan6l (in notice: 
1960); KKl 57173. 



OFFICIAL PRODUCTS CO., INC. © 

It's Official polishing discs. (in 

Autobody and the reconditioned oar, 

Oct. i960, p. 35) ® 10ct60; KK157363. 
It's Official pre-packaged profits; 

polishing discs. Dealer price sheet. 

© l5Sep60; KK157361).. 

OHIO MATCH CO. © 

Beef crust pie with Hunt ' s tomato 
sauce, recipe inside. © 6Apr60; 
KKI58224. 

Blue Tip. Assorted classic designs, 

50 king size matchbooks. Red rose, 

stem and leaves showing. © 5Apr60; 

KKI5B230. 
Chili con carne with Hunt's tomato 

sauce, recipe inside. © 6Apr60j 

KK158221. 
Coiontiv chicken casserole with Hunt's 

tomato sauce, recipe inside. 

© 6Apr60j KKI58231. 
Pish fillets with Hunt's tomato 

sauce, recipe inside. © 6Apr60; 

KKI58225. 
Free recipe book, coupon inside. 

America's favorite by far. Hunt's 

tomato sauce. © 6Apr60,- KKI58229. 
Free recipe book, coupon Inside. 

Brighten up pot roast, stews, cas- 
seroles with Hunt's tomato sauce. 

© 6Apr60; KKI5822O. 
Hash'n Hi:ir.ts with Hunt's tomato 

sauce, recipe Inside. © 6Apr60j 

KKI58218. 
Huntburgers with H\int ' s tomato sauce, 

recipe inside. © 6Apr60; KKI58219. 
Mother's meat loaf with Hunt's tomato 

sauce, recipe inside. © 6Apr60; 

KKI58223. 
Skillet Spanish rice with Hunt's 

tomato sauce, recipe inside. 

© 6Apr60; KKl 58222. 
Spaghetti meat sauce with Hunt's 

tomato sauce, recipe inside. 

© 6Apr60; KKI58226. 

Veal goulash with Hunt's tomato 
sauce, recipe inside. © 6Apr60; 
KKl 58228. 

Western lima bake with Hunt's tomato 
sauce, recipe inside. © 6Apr60; 
KKI58227. 
OHRBACH'S, INC. © 

But a girl shouldn't dress like a man. 
(in The New York times, Apr. 2, 
1961, p. 49) Appl. author: Doyle 
Dane Bernbach, Inc. © 2Apr6l; 
KKl 5901 2. 



ChrlBtmasT Ohrbach'* la ready with 
thousands of gifts for men, women 
ajid children, (in Newark evening 
news, Nov. 23, i960, p. 7) Appl. au- 
thor: Doyle Dane Bembaeh, Inc. 

c 23Nov6oj na 56538. 

Christmas comes from everywhere at 
Ohrbach's. (in The New York times, 
Dec. ^, i960, p. 55) Appl. author: 
Doyle Dane Bernbach, Inc. © 4Dec60; 
KK1563'^0. 
The cutest dolls wear dresses from 
Ohrbach's. [Doll holding bouquet] 
(in New York world-telegram & sun. 
Mar. 2k, 1961, p. 9) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 24Har6lj KKl 59005. 
The cutest dolls wear dresses from 
Ohrbach's. [Doll with hand to head] 
(in The Newark star-ledger, Apr. 7, 
1961, p. 15) Appl. author: Doyle 
Dane Bernbach, Inc. © 7Apr6l; 
KKl 5902 5. 
How high can you go? (In The New York 
times, Dec. 7, I960, p.3'^) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 7Dec60; KK1563^1. 
How to dress the house beautifully too. 
Discover Ohrbach's decorator gift 
shop. (in The New York times, 
Nov. 27, i960, p. 55) Appl. author: 
Doyle Dane Bernbach, Inc. © 27Nov60j 
KKI56345. 
How to get rid of a problem. Send 
him to camp in stuff from Ohrbach's. 
(In The New York times, Apr. 23, 
1961, p. 55) Appl. author: Doyle 
Dane Bernbach, Inc. © 23Apr6lj 
KKI59OI6. 
It's rather silly to pay more than 
necessary, (in The New York times. 
Mar. 26, 1961, p. 53) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 26Mar6lj KKl 59023 . 
Look like a real man in a suit from 
Ohrbach's. [Doll wearing Jacket & 
cap] (in The New York times. 
Mar. 27, 1961, p.3'^) Appl. author: 
Doyle Dane Bernbach, Inc . 
© 27Mar6lj KKI59018. 
Look like a real man In clothes from 
Ohrbach's. [Doll wearing suit & 
bow tie] (In The New York times, 
Apr, 12, 1961, p. 49) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 12Apr6l; KKl 59026. 
Manana, manana. Everyday, fresh 
fashions pour thro\igh our doors, 
(in The New York times, Apr. 9, 
1961, p. 53) Appl. author: Doyle 
Dane Bernbach, Inc. © 9Apr6lj 

KKl 59015. 
La Mlrada. Beat the crowds. Be here 
tomorrow at noon. (in Anaiheim 
bulletin, Nov. 2, I96O, p. 5) 
© 2Nov60; KKI59IO6. 
Next to my bottle and my mommy, and 
my daddy ... I love Ohrbach's best. 
(In The New York times. Mar. 29, 
1961, p. 36) Appl. author: Doyle 
Dane Bernbach, Inc. © 29Mar6lj 
KKl 59020. 
Ohrbach's is crazy. (In World tele- 
gram and sun, Dec. 13, I960, p. 11) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 13Dec60; KK156342. 
Please, don't get me anything. You 
can make a little cash look like a 
lot of love by getting her present 
at Ohrbach's. Tin Dally news. New 
York, May 3, 19bl, p. 11) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 3May6l; KK159645. 
There is no evidence that reindeer can 
fly and it is absurd to assume that 
one man can reach every chimney in 
one night. (in The New York times, 
Dec. 11, i960, p. 53) Appl. author: 
Doyle Dcine Bernbach, Inc, © llDec60; 
KK1563^^, 
Tonight on TV, tomorrow at Ohrbach's, 
the newest excitement from Psiris 
and Italy: fashion In motion. (In 
New York Journal-American, Mar. 15, 
1961, p. 11) Appl. author: Doyle 
Deme Bernbach, Inc. © 15Mar6l; 
KKl 58236. 



Walt til you see the great new 
Ohrbach's Paris collection. (In 
The New York times. Mar. 12, I96I, 
p. 55) Appl. author: Doyle Dane 
Bernbach, Lnc. © 12Mar6l; KKl 58242. 

What can a poor girl do? The same as 
a rich girl, go to Ohrbach's. (In 
The New York times. Mar. 19, 1961, 
p. 55) Appl. author: Doyle Dane 
Bernbach, Inc. © 19Mar6l; KK158240. 

What will my friends think if I pay 
so little? (In The New York times, 
Feb. 26, 1961, p. 59) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 26Feb6l; KK1582'H. 

Who said clothes make the man? (In 
The New York times. Mar. 5, 196I, 
p. 55) Appl. author: Doyle Dane 
Bernbach, Inc. © 5Mar6l3 KKI58239. 

OIL BASE, INC. 

Black Magic; handbook. ® Oil Base, 
Inc. 4 Lionel Ormsby; 15Dec60; 
KKl 58848. 

OIL HEAT COUNCIL, INC., OF GREATER 
CHICAGO. © 
You've got a good thing in oil heat; 

clean. Little girl & book, 

© lDec60 (in notice: I96I); 

KKI5890I, 
You've got a good thing in oil heat; 

costs less. Boy & cash register. 

© lDec60 (in notice: 1961); 

KKl 58903. 
You've got a good thing in oil heat; 

dependable. Boy & bath towel. 

© lDec60 (in notice: 196I); 

KKl 58902. 
You've got a good thing In oil heat; 

safe. Baby on blanket. © lDec60 

(in notice: 196I); KKI589OO. 

OLD COLONY GAS & OIL CO. © 

Little drops of water. Old Colony 
can hardly be compared with the 
roaring Niagara Falls. © l6May6l; 
KKI59O65. 
Never again, perhaps, will such an 
opportunity come to the people of 
Minneapolis. Ethyl. © 2Peb6l; 
KKl 56933. 
Old Colony features genuine Ethyl to 
put more zip in your trip. [Front 
& back cover of road map of Minne- 
sota] Appl. author: Henry Langdon 
Prestholdt. © 10Apr6l; KK159743. 

OLIN MATHIESON CHEMICAL CORP. © 
Have you explored the potential of 
Squibb 's new antifungal antibiotic? 
Mycostatln 20. (In Feedstuff s, 
July 16, 1959, p.kS) © l8Jul59; 
KKI59280. 

OLIVE BRANCH PRESS. 

Negro burned at the stake. © Olive 
Branch Press, trade name of Ralph 
Olnzburg; 21Jun6l; KK159790. 

OLIVER, J. HAROLD. SEE Chemist. 



(In Parents' 

Appl. author: 

NM: revisions. 



OLSON RUG CO. © 

Free, new Olson carpet & rug book. 
Three rolls of rugs, 
magazine, Jan. 1961) 
Arthur W. Prusslng. 
© 27Dec60; KKI59565. 
Free, new Olson carpet 4 rug book. 
Two rugs. (In Farm Journal, j£in. 
1961) Appl. author: Arthur W, 
Prusslng. NM: revisions. 
C 21Dec60; KK159564. 

Have better rugs 4 wall to wall car- 
pet the famous Olson magic way. 
(In Popular science, Jan. I96I) 
Appl. author: Arthur W. Prusslng. 
NM: additions. C lDec60; KKI59563. 

Lovelier, low priced rugs, carpeting. 
Two room scenes 4 four rugs, (In 
House 4 garden, Feb. 196I) Appl. 
author: Arthur W. Prusslng. 
NM: additions. © lljan6l; 
KKI59567 . 



1961 



CURRENT REGISTRATIONS 



55 



I 



Luxurious duo-weave broadloam factory- 
to-you. (in House beautiful, Sept. 
i960, p. 99) Appl. author: Arthur w, 
Prusslng. NM: addition. © 22Aug60; 
KKl 57583. 
Save up to l/2 factory to you. Write 
for exalting new free full color 
book. W. E. Olson. (in American 
home, Aug. i960, p. 88) Appl. au- 
thor: Arthur W; Prusslng. MM: addi- 
tions. © I5Jul60; KK157^9^. 
Save up to 1/2 on rugs and wall-to- 
wall carpeting. Six rugs, room 
scene & picture of girl's head & 
catalog. (In Better homes & 
gardens, Feb. I96I) Appl. author: 
Arthur W. Prusslng. NM: additions. 
® 15Jan6l; KK159566. 

ONEIDA, LTD. © 

Hi, something shiny Inside. Happy 
Hippo has great fun In the water. 
In the sun ,., eat with glefimlng, 
handsome stainless. © 15Feb6l; 
KKl 58281 . 

HI, something shiny Inside. Summer, 
winter, spring and fall, Mr. Stork 
Is right on call ... a gleaming 
spoon for baby's repast. 
© 15Peb6l; KKI5828O. 

HI, something shiny Inside. When a 
baby starts to toodle amd to h\im a 
meriv tune, then's the time to 
trade the bottle for a shiny fork 
and spoon. © 15Feb6l; KK1587*5. 

HI, something shiny Inside. Wily 
Mr. Octopus Is always on the prowl 
... he wants a lovely Progress set 
when sitting down to sup. 
© 15Peb6l; KKl 58282. 

HI, something shiny Inside. Your 
friend, Mr. Tiger, la dancing with 
Joy ... It's a knife, fork and 
spoon. © 15Feb6l; KKl 58279. 

If you're dreaming of a sterling 
Christmas, choose your Heirloom 
pattern now. Lasting Spring & 4 
other patterns. (In Vogue, Dec. 
i960, p. 22) Appl. author: J. Walter 
Thompson Co. © lDec60; KK156990. 

Lasting Spring In Heirloom sterling. 
(in House & garden, Oct. I96O, p. 25) 
Appl. author: J. Walter Thompson Co. 
© 20Sep60; KKl 56991. 

Now, stainless with an inlay of ever- 
lasting porcelain flowers: White 
Lily. (In Mademoiselle, Mar. i960, 
p. 97) Appl. author: J. Walter 
Thompson Co. © 28Peb60; KKl 56 995. 

Shoreline, superb stainless with 
flowing grace and beauty, (in The 
New Yorker, Dec. 10, I96O, p.l80) 
Appl. author: J. Walter Thompson Co. 
© 8Dec60j KKl 56992. 

Young America sets the fashion, makes 
it fun with Solid Stainless, by 
Oneida. Shoreline; Profile. Smor- 
gasbord party, (in Good housekeep- 
ing, Apr. i960, p. 133) Appl. au- 
thor: J. Walter Thompson Co. 
© 19Mar60; KKl 5699^. 



OOPS CO. © 

Krazy new toy -game, ages 2 to 80: Oops, 
you've lost your marbles. Appl. 
author: Gerard Ward D'Arcey. 
© 5Dec60j KKL 56000. 



OP AD ELECTRIC CO. © 

Non-destructive insulation tester; 
Model H753. Bulletin no.l400. 
Appl. author: Henry Louis Opad. 
© lFeb6l; KKl 56869. 

ORAL B CO. © 

Make every minute count, use the 
brush that protects gums, too. 
(In Coronet, May I96I, p. 4 of 
cover) Appl. author: Clark Whitely 
Lawrence. © 20Apr6lj KKI58591. 



Make every minute count, use the 
brush that protects your gxans, 
too. (In Siuiset, Apr. 1961, 
p. 3 of cover) Appl. author: Clark 
Whitely Lawrence. © 25Mar6l; 
KKl 5859 5. 

ORESMAN (S. R.) & CO. © 

Decorate your own Christmas stocking 
in gleaming glitter. (Gleaming 
glitter Christmas stocking) 
© 20Feb6l; KK159110. 
SEinta's Magic Button Christmas stock- 
ing. © lPeb6l; KKl 56967. 



ORIGINAL PANCAKE HOUSE, INC. 
Smitty's Pancake House. 



SEE 



ORKIN EXTERMINATING CO., INC. © 
Bess Myerson says: Absolutely no 
strings, free inspection, (in 
The Southern Israelite, Mar. 31, 
1961, p. 3) © 31Mar6l; KKI59258. 
Bess Myerson says: Diamonds are a 
girl's best friend, (in The North 
Side news, Jan. 19, 1961, p. 9) 
© 19Jan6l; KKl 59257. 
Bess, Myerson says: Many dangers give 
warning but not termites. (in The 
Wilson dally times, Feb. 25, I96I, 
p. 7) © 25Peb6l; KK159129. 
Bess Myerson says: Naturally, you can 
expect your strongest protection 
against termites from the world's 
largest pest control company. Rev. 
3-61. (Form 1006) © 19Jan6l; 
KKl 57 103. 
Bess Myerson says: when you see 

termites swarming, you've had your 
warning, (in The Atlsinta Journal 
and Atlanta constitution, Feb. 26, 
1961, p. 21) © 26Peb6l; KKl 58^53. 
Don't be misled. Innocent looking 
flying ants could be destmictlve 
termites. Appl. states prev. reg., 
in part, as KKl 54931. NM: new 
matter. © lMar6l; KKl 58269. 
Proposal and specifications; Orkln 
for the sake of your home. 
© 25Jan6l; KKl 57636. 

A special bonus for you. ® lMar6l: 
KKl 58271. 

Stop termite damage. Appl, states 
prev. reg. 1953, KK97177. NM: 
revision. © lMar6l; KK158481. 

Who's who in pests. Appl. states 
prev. reg. KK56OI6 & KK97178. 
NM: revisions. © 17Peb6l; KKl 59293. 

ORMSBY, LIONEL. 

Black Magic. SEE Oil Base, Inc. 

OSCEOLA FOODS, INC. © 

Slenderize with King Size. 6 sticks 
of whipped margarine. Net wt. one 
pound. © 17Nov60; KKl 57976. 

OSTROW (BOB) CO. 

Giant blue diamond specials. ItcuLlan 
dry salami & 5 others. Appl. au- 
thor: John W. Shaw Advertising, 
Inc. © Bob Ostrow Co., Division of 
John Horrell & Co.; 10May6l; 
KKI59355. 

OTARION LISTENER CORP. © 

How to get the most enjoyment from 
your Otarlon Listener. High style 
X-IOO. © 7Jan6l; KK157728. 

OTTENHEMER PUBLISHERS, INC. © 

Let ' s sing songs in French . (Audio 
Cardalog, 60112) © 4Nov60; 
KKl 57890. 
Let's sing songs in Spanish. (Audio 
Cardalog, 6OII9) © 4Nov60; 
KKI57889. 

OUR OWN HARDWARE CO. © 

Rust -Bar by Supermlx; machinery enam- 
el, gloss black. FW41-14. Con- 
tents: one quart U. S. meas\ire. 
© lPeb6l; KK157142. 



OUTDORABLE, INC. © 

Now, Jantzen Outdorable cosmetics, new 
idea for outdoor glamour. Summer- 
tone & 4 other cosmetics. (In The 
Arizona republic. Phoenix, Ariz., 
Jan. 29, 1961, p.F-4) Appl. author: 
Cole & Weber, Inc. © 29Jan6l; 
KKI5686O . 

OWEN, PRANCES COLE. © 

Our native wild life; calendar. 
© 3Jan6l (in notice: I96O); 
KKl 57879 . 



P.P., INC. SEE Pepperldge Farm, Inc. 

P.H.B. CO. SEE Hand (Peter) Brewery Co. 

P.I.P.E. SEE Plumbing Industry 
Progress & Education Fund. 

P. I. P. E. FUND. SEE Plumbing Industry 
Progress & Education Fund, 

PACIFIC WIRE WORKS CO. © 

Pacific Wire -Grams, by George G. 
Altnow. 

Dec. i960. © lDec60; KKI56673. 
Jan. 1961, © lJan6l; KKI56674. 
Feb. 1961. © lFeb6l; KKl 57210. 
Mar. 1961. © lMar6l; KKl 57903. 
Apr. 1961. © lApr6l; KKI5867I. 
May 1961. © lMay6l; KK159607. 
June 1961. © ljun6l; KKI596O9. 

PACKER, GCRDON W. © 

Handbook; physical fitness and play 

equipment. lOth ed. © lljul59; 

KKl 56220. 
Handbook. Physical fitness and 

play equipment. 11 ed. © 23Jan6l; 

KKl 58491 . 

PAGE, E. B. © 

Prom the kitchen of . [Border 

of cross-stitch] © 12May6l; 

KKl 58825. 
Prom the kitchen of , [Border of 

dashes] © 12May6lT~KKl 58824. 

PALMER, VIRGINIA. 

After unhappy results that wrecked 
health and careers, movie stars 
have rejected dangerous fad diets. 
SEE Campana Corp. 

PAPER MATE CO. © 

Give her a chinchilla and a Paper 

Mate pen. Lady Capri. (in Esquire, 
May, 1961, p. 145) Appl. author: 
L. Theodore Harnett, Jr. © lMay6l; 
KKI5893I. 

Give her an Island and a Paper Mate 
pen. Lady Capri, (in Esquire, 
Apr. 1961, p. 8) Appl. author: 
L. Theodore Barnett, Jr. 
© lApr6l; KKl 58477. 

Give him a Ferrari and a Paper Mate 
pen. Capri Mark IV. (in Esquire, 
June 1961, p. 149) Appl. author: 
L. Theodore Barnett, Jr. © lj\in6l; 
KKl 59245. 

Still waiting for a letter? Maybe 
you should write with a Paper Mate 
pen. Holiday. (in The Overseas 
weekly. War. 12, I96I, p. 19) Appl. 
author: Sidney B. Corbett. 
© 12Mar6l; KKl 57955- 

Still waiting for a letter? Maybe 
you should write with a Paper Mate 
pen. Paper Mate Capri. (In The 
Overseas weekly, Apr. 23, 196I, 
p. 20) Appl. author: Sidney B. Cor- 
bett. © 23Apr6l; KK159174. 
PAPERLYNEN CO. © 

The captains log, for the folks who 
sell Paperlynen products. No. 3, 
Nov, -Dec. i960. Appl. author: Rich- 
ard M. Pox. © 21Nov60; KK157175. 



56 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



PARADISO. 

Espresso coffee. Net contents: 
12 oz. © Ludwlg von Kleydorff 
d.b.a. Paradlsoj 15Jan6l (in 
notice: I960); KKI58905. 

PARAGON NEEDLECRAPT. © 

For the finest In needlework, choose 
Paragon needleoraf t . O516 & other 
patterns, (in McCall's needlework 
& crafts J sprlng-sijumner I961, p.? of 
cover) Appl. author: Alfred Rosen- 
thal. © 20Jan6l; KK157385. 

PARK, ALEXANDER. 

Stop basement leakage emd corrosion 
from the outside without digging, 
with amazing Hydra -Clay process. 
(In Philadelphia inquirer, Deo. I8, 
i960, P.WI3) © Alexander Park (in 
notice: Al Park); l8Dec60; KKl 56863. 

PARKE, DAVIS & CO. © 

Allergen on a platter. When seafood 
causes allergic havoc; Benadryl. 
© I7N0V6O; KKl 57870. 

Designed to do a specific Job, Benylin 
expectorant, specifically designed 
to help control cough. © 27Mar6l; 
KKI58704. 
Each element has a sound function; in 
cough control, too, each component 
contributes to the efficacy of 
Benylin expectorant. © 250ct60; 
KKl 56407. 

Each part Is needed for compotind 
action; in cough control, too, each 
component contributes to the effica- 
cy of Benylin expectorant. 
© 170ct60; KKl 56406. 

Filling a specific need, Benylin 
expectorant, specifically designed 
to help control cough. © 21Mar6l; 
KKI58701. 

For better physical and mental well- 
being in" the years to come: Eldec 
Kapseals. © 4Jan6l; KK157873. 

For prompt control in fxinctional 
uterine bleeding, Norlutln, oral 
progestational therapy. © 190ct60; 
KKl 56404. 

Poresighted approach to a healthier 
later life; Eldec Kapseals. 
© I6jan6l; KKl 57875. 

Oreat moments In medicine: James Lind, 
conqueror of scurvy. One of a series 
of original oil paintings. (in 
Harper's, Jan. 196I, p. 80) Appl. 
author: Young & Rubicam, Inc. 
© 27Dec60 (in notice: I961); 
KKl 57404. 

Great moments in medicine: Morgagni 
and pathologic anatomy. One of a 
series of original oil paintings. 
(In Harper's, Mar. I96I, p. 72) 
Appl. author: Young & Rubicam, Inc. 
© 27Feb6l; KK159176 . 

In amenorrhea, to re-establish her 
cycle, Norlutln, oral progestational 
agent. © 28Mar6l; KKl 58695- 

In chronic debilitating diseases, 
Adroyd, new oral protein tissue - 
building agent aids protein assimi- 
lation, improves general condition. 
© 22Dec60; KKl 57867 . 

In dysmenorrhea and premenstrual 
tension, Norlutln, orally effective 
progestational therapy. C l80ct60; 
KKl 56405. 

In major surgery, helps fortify the 
patient, aids recovery; Adroyd, new 
oral protein tissue-building agent. 
© 28N0V6O; KKl 57865. 

In pinwonn infection, Povan, singular- 
ly effective in a single dose. 
© 5Apr6l; KKI58699. 

In pinwomi infections; new Povan 
suspension. © 120ct60; KK156408. 

In severe bums, helps check nitrogen 
losses, supports tissue repair; N+, 
new oral protein tissue -building 
agent, Adroyd. © 28Dec60; KKl 57868. 



Many clinically significant strains 
of bacteria sensitive to Chloro- 
aycentln. © 270ct60; KK156403. 

A nest egg helps provide a secure 
future. Eldec Kapseals, vitamin- 
mineral -hormone supplement, help 
provide a healthy one. © 10Apr6l; 
KKI58698. 

New oral protein tissue-building agent, 
Adroyd; after severe infectious 
diseases, provides anabolic support, 
helps normal convalescence. 
© 21Nov60; KKI57866. 

New protein tissue-building agent; 
Adroyd. © llApr6l; KKl 58696. 

Now, In petit mal epilepsy; new, 
Zarontln, [Dilantin; Phelantln; 
Mllontln; Celontln] © 22Nov60; 
KKl 56400. 

One bellhop has epilepsy. Dilantin; 
Phelantln; Mllontln; Celontln. 
© 2Sep60; KKl 57872. 

One bowler has epilepsy. [Dilantin; 
Phelantln; Mllontln; Celontln] 
© I40ot60; KKl 56409. 

Palatable and well tolerated therapy 
In pinworm Infection; new, Povan 
suspension. © 270ct60; KK156410. 

Pedigreed Allergen. Vfhen pets un- 
loose allergic distress; Benadryl. 
© 10Nov60; KKl 57871. 

Prompt progestational action in men- 
strual and reproductive disorders 
associated with progesterone defi- 
ciency: Norlutln, oral progestation- 
al agent. © 25Nov60 (in notice: 
1961); KKI58694. 

A prudent measure today for better 
health tomorrow; Eldec Kapseals. 
© 19Jan6l; KKl 57874. 

A retirement fund helps provide a 
secure future. Eldec Kapseals, 
vltamin-mlneral-hormone supplement, 
help provide a healthy one. 
© 5Apr6l; KKI58697. 

Single-dose therapy; new In pinworm 
infections, Povan suspension. 
© 190ct60; KK156401. 

Skewered allergen; when distress 
masquerades as a taste treat, 
Benadryl relieves the symptons of 
food allergy. © 280ct60; KKl 56402. 

This home-owner has epilepsy. 
[Dilantin; Phelantln; Mllontln; 
Celontln] © llJul60; KKl 56411. 

When abortion threatens, Norlutln, 
effective oral progestational 
therapy. © -18Nov60; KKI57869. 

When allergy looms large in the life 
of your patient; Benadryl. [ice 
cream with strawberries on top] 
© 8Mar6l; KKI587OO. 

When allergy looms large in the life 
of your patient; Benadryl. [Lob- 
ster] © l4Mar6l; KKI58703. 

When allergy looms large in the life 
of your patient; Benadryl. [Para- 
keet] © 10Mar6l; KKI58702. 

FABKTTR BROS., INC. 
Battle game of knights and men. 

Camelot. © 20Apr6l; KKl 58844. 
Civil War game, 1863, created by 
editors of Life magazine. 
© 6Mar6l; KKI5765O. 
Game of Peg baseball. © 15Peb6l; 
KKl 56883. 
Halma, Parker Brothers game of Chinese 

checkers. © 20Apr6l; KKI58719. 
Hearts; game. © 29Dec60; KKI56253. 
Neie-bbora; fun for ages 6-12. 

© 29DecS0j KKI56252. 
Neighbors, fun for ages 6-12; Parker 
Brothers game. © 27Dec60; KKl 56737. 
1-2-3 game. Hot Spot. © 6Mar6l: 

KKl 58096. 
Parker Brothers game of Hopplty. 
A delightful new geime for ages 
5 to 10 © 29Mar6l; KK158847. 

World flag gsune about the United 
Nations. © 10Apr6l; KKl 58292. 



PARKER BROS., INC. PASTIME PRODUCTS. 
SEE Pastime Products. 

PARKER PEN CO. © 

Christmas shopping made easy; or. How 
to check two Important names from 
your gift list with one $10 bill. 
Parker 45. (In The Saturday even- 
ing post, Nov. 26, i960, p. 5) Appl. 
author: Tatham-Lalrd, Inc. 
© 26N0V6O; KKl 56226. 
He saved the Lakes of Killaniey with 

his Parker Pen; Parker 61. (In 

Life, Nov. 28, i960, p. 116) 

Appl. author: Tatham-Lalrd, Inc. 

© 28N0V6O; KKl 56446. 
How come Wilbur gets all the mall? He 
gives everybody Parker pens, they 
never stop writing. T-ball Jotter; 
pardners set. (In The Overseas 
weekly, Nov. 6, I960, p. 24) Appl. 
author: Tatham-Lalrd, Inc. 
© 6Nov60; KKl 568 57. 
How to check two Important names from 
your gift list with one $10 bill. 
Parker 45. (In Reader's digest, 
Dec. i960, p. 232) Appl. author: 
Tatham-Lalrd, Inc. © lDec60; 
KKl 56856. 
Then, as now, Colorado's finest pen, 
a Parker. Parker 6I. (In This is 
Colorado (Denver post) June 21, 
1959, p. 254) Appl. author: Tatham- 
Lalrd, Inc. © 21Jun59; KKl 56225. 
You can remove the price tag but 
she'll know; Princess Jotter. (in 
Esquire, Dec. I96O, p. 304) Appl. 
author: Tatham-Lalrd, Inc. 
© lDec60; KKl 56224. 

PASLODE CO. DIVISION. SIGNODE STEEL 
STRAPPING CO. SEE Signode Steel 
Strapping Co. Paslode Co. Division. 

PASTIME PRODUCTS. 

Embroidery picture cards . © Parker 
Bros., Inc. (in notice: Pastime 
Products, a division of Parker 
Bros., Inc.); 27Dec60j KKl 56735. 

Embroidery set . © Parker Bros . , Inc 
(in notice: Pastime Products, a 
division of Parker Bros., Inc.); 
27Dec60; KK156734. 

The Pinal Touch; add your own magic 
colors to preliminary prints by 
master painters. Water color kit. 
© Parker Bros., Inc. (in notice: 
Pastime Products, a division of 
Parker Bros., Inc.); 27Dec60; 
KKl 56884. 

The Pinal Touch. Sea scenes; coiontry 
scenes. © Parker Bros., Inc. (in 
notice: Pastime Products, a division 
of Parker Bros., Inc.); 27Dec60; 
KKl 56880. 

Gerald, the giraffe; stuffed animal 
kit. © Parker Bros., Inc. (in no- 
tice: Pastime Products, a division 
of Parker Bros., Inc.); 29Dec60; 
KKl 567 42. 

Jeweled box kit. © Parker Bros., 
Inc. (in notice: Pastime Products, 
a division of Parker Bros., Inc.), 
27Dec60; KKl 56736. 
Kaleidoscope, a creative design kit, 
© Parker Bros., Inc. (in notice: 
Pastime Products, a division of 
Parker Bros., Inc.); 6Mar6l; 
KKl 58095. 

Magic doll; her clothes cling like 
magic. [Teenage girl] © Parker 
Bros., Inc. (in notice: Pastime 
Products, a division of Parker 
Bros., Inc.); 15Feb6l; KKI5688I. 

Magic doll: her clothes cling like 
magic. [Young girl] © Pairker 
Bros., Inc. (in notice: Pastime 
Products, a dlvison of Parker 
Bros., Inc.); 15Feb6l; KKl 56882. 

Meet Ti-Ki, the tiger; sew him, stuff 
him, and love him. Stuffed animal 
kit. © Parker Bros., Inc. (in no- 
tice: Pastime Products, a division 
of Parker Bros., Inc.); 29Dec60; 
KI56741. 



1961 



CURRENT REGISTRATIONS 



57 



Playtime puppets . 2 complete puppets 
to make. © Parker Bros., Inc. 
(in notice: Pastime Products, a 
division of Parker Bros,, Inc,)j 
7Apr6l; KKI58289. 

PATE. 

Pate announces the new energy giant 
Enco gasoline, (in The Milwaukee 
Journal, Nov. 25, I960, 6 p. section) 
® Pate, division of Humble Oil & Re- 
fining Co. J 25N0V6O; KKl 56071. 

PATENT SCAFPOLDINO CO., INC. © 
New Knock Down Plat Trouble Saver 
steel safety rolling ladders mean 
big savings in storage space, 
freight costs. (Bulletin SL-3) 
Appl. author: 0. H. Junggren. 
© 29Jun6lj KKI59855. 

PEAVEY (P. H. ) & CO. © 

Now, complete protein from natural 
sources In your dally breadj V-10 
Protein bread. (in Ladles' home 
Journal, Mar. 1959; P.133) 
© 27Peb59; KKI56854. 

PEDRE CO., INC. © 

How to have a beautiful time; give 
her the watch that keeps It, al- 
ways, (in Vogue, Nov, 1, 1959, 
p. 185) © 220ct59; KKI58718. 

PENDLETON WOOLEN MILLS. © 

Pendletons go where the fun Is. 
(in Sports Illustrated, Feb. 15, 
1961) © 13Peb6l; KKl 57579. 

PEFPERIDGE FARM, INC. © 

Bordeaux cookies. Net wt. 6 5/^ oz- 

© 21Mar6lj KK158409. 
Bounty thin sliced, premium quality 

sandwich white enriched bread. Net 

weight 1 lb. (White bread sandwich 

loaf) © Pepperidge Farm, Inc. 

d.b.a. P.P., Inc.; 5Jul60; 

KKl 58109. 
Butter-nut ciamch cookies. Net wt. 

5 1/2 oz, © 28Dec60; KKI5668I. 
Champagne assortment. Net wt. 7 I/2 

oz. © 21Mar6l; KK158407. 
4 boysenberry seedless turnovers. 

Net wt. 11 oz. © 2Jun6l; KK159466. 
Mllano cookies. Net wt. 6 oz. 

© 21Mar6l; KK158408. 
Orleans cookies. Net wt. 5 V^ oz. 

© 28Dec60; KKl 56685. 
Seville assortment. Cookies. Net 

wt. 9 1/2 oz. © 21Mar6l; KKl 58411. 
Southport all chocolate assortment. 

Cookies. Net wt. 8 3/4 oz. 

© 20Dec60; KKI56OI8. 
Southport chocolate sandwich assort- 
ment. Cookies. Net wt. 11 1/4 oz. 

© 21Mar6l; KKl 58410. 
Tahiti chocolate-coconut cookies. Net 

wt. 7 1/4 oz. © 28Dec60; KKl 56682. 
Yellow cake with chocolate icing; 

ready-to -bake. Net wt. 1 lb. 

5 1/2 ozs. © 28Dec60; KKl 56466. 

PEPSI-COLA BOTTLINa CO. OP LOS 

ANGELES. © 

A great new profit-maker's coming your 
way on the Pepsi-Cola truck, new 
lemon-lime Twist. (In Commercial 
bulletin, Nov. 25, I96O, p. 24) 
© 25Nov60; KKI5657I. 

Redeem your coupons; worth Ik/l on new 
Pepsi party 8, (in The Dally sun, 
Sept. 29, i960, p.E-2) © 29Sep60; 
KKl 56266. 

PEPSI-COLA CO. © 

Now it's Pepsi, friendliest from the 
word go. (in Gatesville messenger 
amd star forum, Gatesville, Tex., 
Nov- 11, i960) Appl. author: Batten, 
Barton, Durstine & Osbom, Inc. 
© llNov60; KKl 56281. 



PERKINS DIVISION, GENERAL FOODS CORP. 
SEE General Foods Corp. Perkins 
Division. 

PERKINS - S. 0. S. DIVISION, GENERAL 
FOODS CORP. SEE General Foods Corp. 
Perkins - S. 0. S. Division. 



PERKY PLANT LABS. © 

Plant food concentrate. Contents 
2 fl. oz. Appl. author: Sterling 0. 
Schneider. © 22Apr6l; KKI58585. 



PERMACEL. 

Adhesives. © Permacel, accepted 
alternative designation of Permacel 
Division, Johnson & Johnson; 
lJul60; KKl 56976. 
An all new decal material from Perma- 
cel; Decalar nameplate and emblem 
stock. © Permacel, accepted alter- 
native designation of Permacel Divi- 
sion, Johnson & Johnson; 100ot60; 
KKl 56789. 
Decorator designs; Bondex, hot iron 
fabric. Appliques for holidays, 
parties, crafts. © Peimacel, ac- 
cepted alternative designation of 
Permacel Division, Johnson & John- 
son; lJun60 (in notice: 1959)5 
KKL 571^6. 
Dream up a design, then make it come 
true with Bondex hot Iron fabric . 
(in Teen) © Permacel, accepted 
alternative designation of Permacel 
Division, Johnson & Johnson; lMar6l; 
KKl 57608. 
Electrical products; condensed data 
book. Paper, film, cloth, laminated 
electrical tapes & other products. 
© Permacel, accepted alternative 
designation of Permacel Division, 
Johnson & Johnson; lDec60; KKl 57654. 

Epoxy motor repair kit; instructions 
for application, © Permacel, 
accepted alternative designation 
of Permacel Division, Johnson & 
Johnson; lDeo60; KK157630. 
Pacts about Permacel for wholesalers. 
Cellophane tapes & other products. 
© Permacel, accepted alternative 
designation of Permacel Division, 
Johnson & Johnson; lDec60; KKl 57629- 
One neighborhood buzz & how It turned 
Into a bee, a beautiful bee with 
Bondex hot iron fabrics, (in 
Seventeen, Mar. 1961, p. 176-177 ) 
© Permacel, accepted alternative 
designation of Permacel Division, 
Johnson & Johnson; lMar6l; KKI57607. 
Products for Industry; condensed data 
book. Paper tapes & other products. 
© Permacel, accepted alternative 
designation of Permacel Division, 
Johnson & Johnson; 6Peb6l; KKl 57653. 
Snip it out, iron it on, show It off; 
applique with Bondex hot Iron fab- 
rics, (in Seventeen, Oct. I96O, 
p. 68-69) © Permacel, accepted alter- 
native designation of Permacel Divi- 
sion, Johnson & Johnson; 10ct60; 
KKl 56788. 

PERMACEL DIVISION, JOHNSON & JOHNSON. 
SEE Permacel. 



PERMA-STONE CO. © 

Have a new home. Brownwood 589 and 

two other colors. Appl. author: 

Paul E. Linberg. © 21Jun6l; 

KKI59767 . 
Portable planters by Perma-Stone. 

The TaJiltl; the Samoa. Appl. 

author: Paul E. Linberg. 

© 15Mar6l; KKI58315. 



PERRY, MARY D. © 

Juliana's select cherries. 
© 24May6l; KK159571. 



Appl. author: 
© 18Nov60; 

Instant 



PET ACCESSORIES, INC. © 

Expert treated, raw beefhlde Chew- 
Bone, tasty chew-treat. © 15Dec60; 
KKl 56457. 

PET MILK CO. © 

Announcing a new shopping coupon plaxi 
from Golden Key beginning May 2, 
1961. Evaporated milk. (In Ocala 
star banner, Apr. 26, 196I, p. 24) 
Appl. author: Mary Clare Gerllng. 
© 26Apr6l; KK159467 . 
Dark, rich, smooth, fudge sauce easy 
as melting chocolate pieces in Pet. 
Evaporated milk, (in Grit. Apr. 16, 
1961, women's section, p. 5) Appl. 
author: Josephine Walsh. © l6Apr6l; 
KKl 58971. 
A direct hit; 25^ cash refund plus 
25/f coupon offer on any size package 
of Pet instant nonfat dry milk. 
(in Progressive grocer, Jan. I96I, 
p. 48) Appl. author: Mary Clare 
Gerllng. © lJan6l; KKl 57552. 
Exclusive for the St. Louis area. 
Pet Milk cash for Christmas sweep- 
stakes, (in The St. Louis argus, 
Nov. 18, i960, p.IB) 
Mary Clare Gerllng. 
KK157'^^5. 
Help in girth control. 

nonfat dry milk. (in Annals of 
Internal medicine, Oct. I96O, 
p. 58) Appl. author: Elaine Pautler. 
© 10ct60; KK159111. 
How many of these recipes would you 
like to have? Evaporated milk. 
(in Forecast for home economics, 
Feb. 1961, p. 86) Appl. author: 
Elaine Pautler. © 15Jan6l; 
KKI5753O. 
Ice-cream-smooth fruit freeze; easy 
as whipping frozen strawberries 
with Pet, the milk with twice the 
country cream in every drop. 
True story, June 196I, p. 89) 
Appl. author: Josephine Walsh. 
© 4May6l; KK159819. 
Jars and tubes can't do the big 
deep-down beauty starts with Pet 
Instant nourishment. Nonfat dry 
milk. [Head of female with hair in 
curlers] (in What's new in econom- 
ics, Nov. i960, p. 8) Appl. author: 
Elaine Pautler. © lNov60; KKI56B65. 
One wonderful dish makes the meal. 
Evaporated milk. Recipes 1-15. 
(In McCall's, Feb. 196I, p. 145-150) 
Appl. author: Josephine Walsh. 
© 25Jan6l; KKl 57537. 
One wonderful dish makes the meal and 
double rich Pet makes the dish de- 
licious; there's nothing plain-Jane 
about macaroni and cheese supreme. 
(In McCall's, Feb. 1961, P.I5O-151) 
Appl. author: Josephine Walsh. 
© 23Jan6l; KK157536. 
One wonderful dish makes the meal and 
double rich Pet makes the dish de- 
licious; this little treasurey of 
recipes is filled with wonderful 
dishes. Evaporated milk, (in Red- 
book, Mar. 1961, p. 88) Appl. author: 
Josephine Walsh. © 25Feb6l; KKl 57533. 
Pet instant and gelatin make the first 
fat -free, vanilla-flavored whipped 
topping. (In Journal of the Ameri- 
can Dietetic Association, Oct. i960, 
p. 352) Appl. author: Elaine Pautler, 
© 10ct60; KKI57085. 
Pick your figure and keep it . See the 
pounds go with Sego, new delicious 
900 calorie diet food, (in The 
Columbus dispatch magazine, Apr. 2, 
1961, p. 22-25) Appl. author: 
Josephine Walsh. © 2Apr6l; 
KKl 58982. 
Pick your figure and keep it, see the 
poimds go with Sego, new delicious 
900 calorie diet food, (in The 
Sacramento bee, Feb. 22, 196I, 
P.G12) Appl. author: Josephine 
Walsh. © 22Peb6l; KK157668. 



(in 



Job; 



58 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



PFT ?1ILK CO. -Con. 

Special offer, handy 2-quart hostess 
pitcher plus measuring tumbler for 
Pet Instant nonfat dry milk. (In 
Parents magazine. May 196I, p.l8) 
Appl. author: Mary Clare Gerllng. 
© 25Apr6l; KK159506 . 
Special offer, we'll send you a 25/^ 
cash refund when you send us this 
seal from any size package of new 
Pet Instant nonfat dry milk, (in 
Beaumont Journal, Dec. 7, I96O, 
p. 10) Appl. author: Mary Clare 
Gerllng. © 7Dec60; KKl 57897. 
Stop thief. Adding life to later 
years is as Important to the physi- 
cian as adding years to life. In- 
stant nonfat dry milk. (In Annals 
of Internal medicine, Sept. I960, 
p. 159) Appl. author: Elaine Paut- 
ler. © lSep60; KK158391. 
Talk about date bait, try Pet In- 
stant's new homemade chocolate 
clusters. Nonfat dry milk, (in 
Co-Ed, Nov. i960, p. 4) Appl. au- 
thor: Elaine Pautler. © lNov60; 
KKl 56892. 
We'll send you 25/^ just for trying 
new Pet-Rltz frozen breads. Banana 
bread; date-nut bread, (in The News 
sentinel, Dec. l4, I96O, p.l9) 
Appl. author: Elaine Pautler. 
© l4Dec60; KKI56169. 
When It's a case of do or diet. In- 
stant nonfat dry milk, (in Joiimal 
of the National Medical Association, 
Sept. i960, p. 38) Appl. author: 
Josephine Walsh. © lSep60; KKI56OI3. 
When It's a case of do or diet; on 
the treadmill of obesity, the phy- 
sician reads danger signs in com- 
monly mistaken efforts to reduce. 
Instant nonfat dry milk. (In Jour- 
nal of American Medical Association, 
Aug. 1.3, i960, p. 294) Appl. author: 
Josephine Walsh. © 15Aug60j 
KKI56172. 
When the scale says, too much, too 
soon. Instant nonfat dry milk. (in 
American Journal of obstetrics and 
gynecology, Nov. i960, p. 101) Appl. 
author: Josephine Walsh. © lNov60; 
KKl 57426. 

PETBURGER PRODUCTS. 

Tuna treat cat food. l4 oz. net wt. 
© Jacob Nalstadt d.b.a. Petburger 
Products; 5Jan6l (in notice: I96O); 
KKI56360. 

PETERSON, DONALD P. 

The Honeybucket old fashioned lager 
beer. © Donald F. Peterson (in no- 
tice: Don Peterson); lFeb6l; 
KKl 56693. 

PPAELZER BROS., INC. © 

How much profit do you make on each 
portion of meat? The man vrtio buys 
Pfaelzer Portion-Perfect meats 
knows, (in Club management, Feb. 
1959, p. 57) Appl. author: North 
Advertising, Inc. © lFeb59; 
KKl 57893. 

PPLAUM (GEORGE A.) PUBLISHER, INC. © 
Lily of the Mohawks. © 6Mar6l; 
KKI5776I. 

PHARMACRAPT LABORATORIES. 

Happy marriage. Fresh cream deodor- 
ant weds gentleness with effective- 
ness, (in Seventeen, June I96I, 
p. 32) Appl. author: Charles Gold- 
schmldt. © Pharmacraift Laboratories, 
division of Joseph E. Seagram & 
Sons, Inc.; 30May6l; KK159230. 

Made to order, for the woman who wants 
a perfectly balanced deodorant, 
(in Ladles' home Journal, May 196I, 
p. 82) Appl. author: Charles Oold- 
schmidt. © Pharmacraft Laboratories, 
division of Joseph E. Seagram & 
Sons; 25Apr6l; KKl 58633. 



Neat worker; Fresh stick deodorant 
doesn't mess your clothes, (in 
Ladles' home Journal, Mar. 1961, 
p. 13) Appl. author: Charles Gold- 
schmldt. ® Pharmacraft Laboratories, 
division of Joseph E. Seagram & 
Sons, Inc.; 28Feb6l; KKl 57593. 
No coajclng, upsl-dalsy Fresh roll'ron 
deodorant works instantlv. (In 
Seventeen, May 196I, p. 9) Appl. 
author: Charles Ooldschmldt. 
© Pharmacraft Laboratories, division 
of Joseph E. Seagram & Sons; 
27Apr6l; KKl 5891?. 
No waiting, upsl-dalsy Fresh roll-on 
deodorant gives you instant flow. 
(inMcCall's, Apr. 196I, p. 52) 
Appl. author: Charles Ooldschmldt. 
© Pharmacraft Laboratories, division 
of Joseph E. Seagram & Sons; 25Mar6l; 
KKl 57741. 
Reasons for Ting. Medicated cream 
for the feet, (in Life, Apr. 7, 
1961, p. 122) Appl. author: Charles 
Ooldschmldt. © Pharmacraft Labo- 
ratories, division of Joseph E. 
Seagram & Sons, Inc; 5Apr6l; 
KKl 58069. 

PHILLIPS, GEORGE C. © 

VJhirlaJet. © 3May6l; KKl 59288. 

PHILLIPS, RAY. © 

Captain Jack's paint and varnish re- 
mover. Contents: one quart. 
© 27Dec60; KKl 57375. 

PHILLIFSON ROD & TACKLE CO. © 

World's finest tubular glass fishing 
rods, the custom built quality 
line. Appl. author: Ed M. Hunter 
Co. © 10Peb6l; KKI58019. 

PIEL BROS. © 

Taste, taste, taste, taste, taste 
what has happened to Plels. 
Bavarian brewers have a word for 
it. (In Life, Apr. 21, I96I, 
p.R5) Appl. author: Yoimg & Rubl- 
cam. Inc. © 19Apr6l; KKl 58883. 

Taste what's happened to glorious, 
glorious Plels. Bavarian brewers 
have a word for it. (in New York 
Journal-American, Apr. 17, 196I, 
p. 12-13) Appl. author: Young & 
Rublcam, Inc. © 17Apr6l; KKI5887B. 

PILLSBURY CO. © 

Banana nut cake mix; Best XXXX. 

13 1/2 oz. net wt. © lNov60; 

KKl 56 489. 
Butterscotch nut slice 'n bake cook- 
ies; Best XXXX. Net wt. 11. 5 ozs. 

© l6Peb59; KKI55997. 
Chocolate nut cake mix; Best XXXX. 

11 1/2 oz. net wt. © 210ct60; 

KKI5649I. 
Cinnamon streusel coffee cake mix; 

Best XXXX. 15 oz. net wt. 

© 15Jun60; KKl 55999. 
Date bread mix; Best XXXX. 1 lb. 

1 1/2 oz. net wt. © 5Jun60; 

KKI55992. 
Date nut cake mix; Best XXXX. 15 oz. 

net wt. © 100ct60; KKl 56490. 
Deluxe caramel cake mix; Best XXXX. 

1 lb. 3 oz. net wt. Appl. states 

prev. reg. KKl 43064. NM: revisions. 

© 20Peb6l; KKl 57243. 
Deluxe chocolate fudge cake mix; 

Best XXXX. 1 lb. 3 oz. net wt. 

Appl. states prev. reg. KK143062. 

NM: changes & omissions. © 15Dec60; 

KKl 56492. 

Deluxe double Dutch devil ' s food cake 
mix; Best XXXX. 1 lb. 3 oz. net wt. 
Appl. states prev. reg, 149908. 
NM: changes. © lDec60; KKl 56488. 

Deluxe golden yellow caJte mix; Best 
XXXX. 1 lb. 3 oz. net wt . Appl. 
states prev. reg. KKl 43063, NM: 
changes & omissions. © l6jan6l; 
KKl 56 493. 



Deluxe old-fashioned spice caJce mix; 

Best XXXX. 1 lb. 3 oz. net wt . 

Appl. states prev. reg. KKL 43066. 

NM: revisions. © 20Feb6l; KK157244. 
Deluxe orange flavor cake mix; Best 

XXXX. 1 lb. 3 oz. net wt . Appl. 

states prev. reg. KKI43065. 

© 20Feb6l; KKL 57246. 
Deluxe pineapple artificial flavor 

cake mix; Best XXXX. 1 lb. 3 oz. 

net wt. Appl. states prev. reg. 

KKI41369. NM: revisions. 

© 20Feb6l; KK157245. 
Deluxe white cake mix; Best XXXX. 

1 lb. 3 oz. net wt. Appl. states 

prev. reg. KKl4306l. NM: revisions. 

© 20Feb6l; KKL 57242. 
Pudge ]]iint cookies with chocolate mint 

chips, makes 3 to 4 dozen; Best XXXX. 

Net wt. 15 3/4 ozs, © l6Dec60; 

KKl 55996. 
Golden pie crust mix, chill-blended 
for flakier crust; Best XXXX. 
10 oz, net wt. Appl. states prev. 
i-sg. KKI23449. NM: changes. 
© lDec60; KKL 56487. 
Grand National cake mix; banana nut; 

Best XXXX. 13 1/2 oz. net wt. 

© lMar6l; KKl 58084. 

Grand National cake mix; chocolate 

nut. Best XXXX. 11 1/2 oz. net 

wt. Appl. states prev. reg. 

KKl 56491. NM: additions. 

© lApr6l; KKl 58783. 
Grand National cake mix; date nut. 

Best XXXX. 15 oz. net wt. Appl. 

states prev. reg. KKl 56490. 

NM: revisions. © lApr6l; KKl 58782. 
Honest-to-goodness, hash brown 
potatoes; Best XXXX. 9 oz, net 
wt. Appl. states prev. reg. 
KK142664. NM: additions. 

© 10Apr6l; KKl 58784. 
Honest-to-goodness, mashed potatoes; 

Best XXXX. 6 1/2 oz. net wt. 

Appl. states prev. reg. KK142663. 

© lApr6l; KKl 58785. 
Honest-to-goodness scalloped potatoea; 

Best XXXX. 4.9 oz. net wt. Appl. 

states prev. reg. KK155994. NM: 

revision. ® 2Dec60; KKI58O83. 
Nut bread mix; Best XXXX. 1 lb. 

1 1/2 oz. net wt. © 15Nov60; 
KKI55993. 

Scalloped potatoes with sauce mix, 
4 to 6 servings; Best XXXX. 4,4 oz. 
net wt. © 2Mar60; KK15599'^. 

Southern style com bread mix, meikes 

2 large com breads or 24 muffins; 
Best XXXX. 1 lb. 3 oz. net wt. 

© 15N0V6O; KKI55995. 

Tidy House Dexol bleach. Net weight 
14.25 oz. © Pillsbury Co. (in 
notice: Tidy House Products, a di- 
vision of Pillsbury Co.); 20Feb6l; 
KKl 58082. 

Tidy House Perfex cleaner. Net 

weight: 2 lb. 1 oz. Appl. author: 
Carl Strobe. © pillsbury Co. (In 
notice: Tidy House Products, a 
division of Pillsbury Co.); 
10Feb6l; KK159178. 

12 five minute doughnuts, 12 centers, 
too; Best XXXX. Net weight 
10 ounces. © 28Nov60; KKL55998. 

PIOLET BUTTON & NOVELTY CORP. © 
Toggles and oar-coat buttons. "Hie 
original Plolet kit of replacement 
buttons, Appl. author: Wllllaa W. 
Falk. © 25Jan6l (ir notice: I960); 
KKl 57 092. 

PITTSBURGH PLATE GLASS CO. © 
Design of the month. 

Jan. 1961. © 26jan6l; KKL 56644. 
Feb. 1961. © 23Mar6l; KK157749. 
Mar. 1961. © 7Apr6l; KKI58130. 
Apr. 1961. © 19Apr6l; KKI5836I. 

PLAS-TEX DIVISION, CAL-DAK CO. SEE 
Cal-Dak Co. Plas-Tex Division. 



1961 



CURRENT REGISTRATIONS 



59 



I PLATT & MUNK CO., INC. © 

I First play puzzles: Animals. 

■No.l49A:0150. A pre-school fun-to- 
learn set of 36 Inlaid pictures. 
© 20Mar6l; KK159^13. 
First play puzzles: On the move. 
No.l49B:0150. A pre-school fun-to 
learn set of 56 Inlaid pictures. 
© 20Mar6l; KK.159^1'*. 
First play puzzles: Things to know. 
No. 1^90:0150. A pre-school fun-to 
learn set of 36 Inlaid pictures. 
® 20Mar6l; KK159'tl5. 
Origami paper pack. 180P:0150. 
© 10Sep60j KKI59503. 

PLUMBING INDUSTRY PROGRESS & EDUCATION 

FUND. © 

Hot water problems? P.I.P.E, plumb- 
ing, heating, piping, (In Newport 
Harbor news-press, Jan. 2$, I96I, 
p.A-lj.) Appl. author: David Olen 
Advertising. © 25Jan6l; KK156653. 

In a bind for a plumber? (In South 
Coast news, Apr. 18, I96I, p. 2) 
Appl. author: David Olen Adver- 
tising. © l8Apr6l; KK159066. 

Pliimblng problems on your mind? (In 
South Coast news, Feb. 21, 1961, 
p. 4) Appl. author: David Olen Ad- 
vertising. © 21Peb6lj KKI58165. 

Stuck with plumbing problems? (in 
Los Angeles examiner, Dec. 28, 196O) 
Appl. author: David Olen Advertising. 
© 28Dec60; KKI56052. 

Trapped? A qualified plumber dis- 
playing this sign will solve your 
plumbing problems. P.I.P.E. (In 
South Coast news, Laguna Beach, 
Calif., May 16, I96I, p. 2) Appl. 
author: David Olen Advertising. 
® l6May6l; KK159605. 

Y not call a qualified plumber? (in 
South Coast news. Mar. 21, 196I, 
p,2) Appl. author: David Olen Ad- 
vertising. © 21Mar6lj KKI58166. 

POLYTRAN INDUSTRIES, INC. © 

The all new Starblazer transistor 
radio. © 5A\ig60; KKI56608. 

Electronic toy Broadcaster enables 
others to hear your voice on the 
radio J transistor Broadcaster. 
© 25May60; KKI5661I. 

Fantastic reception for pin money, 
Hl-Q radio. € 25May60j KKI56607. 

Now In orbit for big profits, another 
Polytran toy, the great new Rocketeer 
radio. © 25May60j KKI56609. 

Superl) performance, amazing low cost, 
the new sub-mlnlature Qalatxy all 
transistor radio. © 25Apr60; 
KKl 56610. 

PONDYAKD STAMP CO. © 

New, rubber stanps that help nursery- 
men make beautiful plans in minutes. 
Appl. author: Erllrig H. Damgaard. 
© ISDecoO; KKL 56997. 

POT OF THE MONTH CLUB. © 

The Pot of the Month Club. Pottery. 
Appl. author: Walter F. Wegner. 
© lSep59; Kia59585. 

POWELL MUFFLER CO., INC. © 

Ceramic coated mufflers. 1961 master 
catalog. © 21Feb6l; KKl 57808. 

Master catalog, i960. © 17Jan6l 
(in notice: 1960); KKI567II. 

PREFERRED BUSINESS SERVICE CORP. © 
How can you keep your office running 
smoothly during vacations? Call 
Preferred for an angel In disguise. 
© 51May6l; KK159434. 
If you've never seen a real angel in 
disguise, call Preferred the next 
time you need temporary office help. 
© lMar6l; KKI58558. 



Someone taking Mary's place during 
vacation? You can depend on an 
eingel in disguise from Preferred. 
© 9Jun6l; KKI59436. 
There's only one thing a bit old 
fashioned about temporary office 
help from Preferred, that's their 
attitude toward work. © 20May6l; 
KKI59455. 
When you need temporal^ office help, 
call Preferred at Riverside 8-5878. 
© 51Jan6l; KKI58339. 

PRESCOTT (J. L.) CO. © 

Dazzle, all purpose cleaner. Pull 
quart. © 17Aug60; KKl 57785. 

PREWITT (J. NELSON) INC. © 

New, liquid Matey, gets your children 
clean. Net contents 12 fl. oz. 
NM: revision. © l4Mar6lj KKI5767O. 

PROCTER & GAMBLE CO. © 

The cavities these young people didn't 
have should change your mind about 
toothpaste; Crest. (In The London 
free press, Nov. 5, i960, p. 4-5. 
Canada) Appl. author: Benton & 
Bowles, Inc. © 3Nov60; KK156959. 
Duncsm Hlnes Dutch-topping cake mix, 
apple n' spice. Net weight 1 lb. 
2 ozs, © Procter & Gamble, accepted 
alternative designation of Procter 
«8 Gamble Co.; 20Peb6l; KKl 57379. 
Duncan Hlnes Dutch-topping cake mix, 
butterscotch crunch. Net weight 
15 lA ozs. © Procter & Gamble, 
accepted alternative designation of 
Procter & Gamble Co.; 20Feb6l; 
KKl 57380. 
Duncan Hlnes Dutch-topping cake mix, 
cinnamon raisin. Net wight 1 lb. 
1 1/2 ozs. © Procter & Gamble, 
accepted alternative designation of 
Procter & Gamble Co.; 20Feb6l; 
KKl 57381. 
New gentle bathroom tissue; aqua 
Charmln. 4 rolls, sheet size 
4 1/2" X 4 1/2". © Procter & 
Gamble, accepted alternative desig- 
nation of Procter & Gamble Co.; 
lMay6l; KK159194. 
New gentle bathroom tissue; pink 
Charmln. 4 rolls, sheet size 
4 1/2" X 4 1/2". © Procter & 
Gamble, accepted alternative desig- 
nation of Procter & Gamble Co.; 
lMay6l; KK159192. 
New gentle bathroom tissue; white 
Charmln. 4 rolls, sheet size 
4 1/2" X 4 1/2". © Procter & 
Gamble, accepted alternative desig- 
nation of Procter & Gamble Co.; 
lMay6l; KK159193. 
New gentle bathroom tissue; yellow 
Charmln. 4 rolls, sheet size 
4 1/2" X 4 1/2". © Procter & 
Gamble, accepted alternative desig- 
nation of Procter & Gamble Co.; 
lMay6l; KK159191. 
Please be patient. Crest made news 
because it's effective against cavi- 
ties, not because it's a cure-all. 
Crest tooth paste with Fluoristan. 
(In Joplln globe, Aug. 26, i960, 
p.6D) Appl. author: Benton & Bowles, 
Inc. © 26Aug60; ■KK156024. 
Tooth paste brand wins dental group's 
approval. Crest tooth paste with 
Fluoristan. (in Easton express, 
Aug. 17, i960, p. 18) Appl. author: 
Benton & Bowles, Inc. © 17Aug60; 
KKl 56025. 
PRODUCT SALES. © 

New for milady. Beauty Glow, self- 
lathering soap mitt for the bath. 
Appl. author: Qustave S. Duschnes. 
© 23Dec60 (in notice: I961); 
KKI56335. 
New for the man. Health Glow, self- 
latherlng soap mitt for the shower. 
Appl. author; Gustave S. Duschnes. 
© 23Dec60 (in notice: I96I); 
KKl 56334. 



PROMO SERVICES, INC. © 

Say when; a Parker Brothers game 

based on the NBC television program. 
© 2Jun6l; KKI59770. 

PROSPERITY CO. 

Announcing Press -Atrwnio, Prosperity's 
exclusive automatic press controller, 
the greatest automatic advancement 
to fine pressing in 50 years. Appl. 
author: W. C. Hartman Adv. Agency. 
© Prosperity Co., division of Wai^i 
Industries Corp.; 9Jan6l; KKl 57015. 
Announcing the new spring mounted 
75 lb. washer extractor; 75 W/E 
Power-Ramie. (In American laundry 
digest, Apr. 15, 1961, p. 4 of cover) 
Appl. author: W. C. Hartman Adver- 
tising Agency. © Prosperity Co., 
division of Ward Industries Corp.; 
15Apr6l; KK159032. 
Coin-op drycleanlng with tools that 
you know. Prosperity time-proven 
professional equipment. (In Ameri- 
can drycleaner, Apr. 196I, p. 59) 
Appl. author: W. C. Hartman Adver- 
tising Agency. © Prosperity Co., 
division of Ward Industries Corp.; 
15Apr6l; KKI5903I. 
Coin-operated package featuring House 
of Kleen. Appl. author: W. C. 
Hartman Adv. Agency. © Prosperity 
Co., division of Ward Industries 
Corp.; lPeb6l; KKl 56894. 
The greatest automatic advancement to 
fine pressing In 50 years: Press- 
Atronlc, Prosperity's exclusive 
automatic press controller. (In 
Apparel manufacturer, Jan. 1961, 
p. 20) Appl. author: W C. Hartman 
Adv. Agency. ® Prosperity Co., 
division of Ward Industries Corp . ; 
15Jan6l; KKl 57014. 
Insure coin-op drycleanlng success. 
(in American drycleaner. Mar. 1961, 
p. 122-123) Appl. author: W. C. 
Hartman Advertlsir<g Agency. 
© Prosperity Co., division of Ward 
Industries Corp.; 6Mar6l; KKI58316. 
It's the crease you set with perma- 
nent creasing that makes the dif- 
ference; use Prosperity 249 Pro 
press. (in Apparel manufacturer. 
May 15, 1961, p. 50) Appl. author: 
W. C. Hartman Adv. Agency. © Pros- 
perity Co., division of Ward Indus- 
tries Corp.; 15May6l; KK159080. 

The missing link in your quick service 
operation; Power-Ramie 50 w/e washer 
extractor. Appl. author: W. C. 
Hartmam Adv. Agency, © Prosperity 
Co., division of Ward Industries 
Corp.; lDec60; KKI56OI6. 

Never before was the price so low 
wi.th so mairiy features. Prosper- 
Kleen, 40 lb. capacity dry cleaning 
unit. (In The National cleaner, 
Apr. 1961, p. 4 of cover) Appl, au- 
thor: W. C. Hartman Adv. Agency. 
© Prosperity Co., division of Ward 
Industries Corp.; 10Apr6l; KKI58261. 

A new concept in service to the in- 
dustry: Prosperity distributor, ex- 
clusive franchise, (in The National 
cleaner, Jan. I96I, p. 4 of cover) 
Appl. author: W. C. Hartman Adv. 
Agency. © Prosperity Co., division 
of Ward Industries Coip . ; 15Jan6l; 
KKL 57016. 

Pressing automation by merely in- 
jecting formula card of your own 
sequences; Press-atronic. (in 
Southern garment manufacturer. 
Mar, 20, I96I, p. 3 of cover) Appl. 
author: W. C. Hartman Advertising 
Agency. © Prosperity Co., division 
of Ward Industries Corp.; 20Mar6l; 
KKl 58080. 

Prosperity and General Electric have 
combined; offer coin-op package of 
profits to laundry and drycleanlng 
industry. (In Cleaning and lavmdry 



60 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



PPOSP'^ITY CO. -Con. 

age, Jan. I96I, p. 18) Appl. author: 
W. 0. Hartman Adv. Agency. © Pros- 
perity Co., division of Ward Indus- 
tries Corp.; 13Jan6l; KK157013. 
Prosperity, General Electric package 

of profits. Appl. author: W. C. 

Hartman Adv. Agency. © Prosperity 

Co., division of Ward Industries 

Corp.; lDec60; KKI56OI7. 

PROTECTIVE PAINT PRODUCTS, INC. © 
Master craft Colortones latex paint. 
Net contents 1 U. S. gallon. 
© 50Dec60; KK156oJ<-5. 

PRUDENTIAL PREMIUM CO. OP OKLAHOMA. © 
Gifts. © 20Sep60; KKl 58798. 

PUBLICATION CORP. ALCO-GRAVURE. SEE 
Alco-Qravure. 

PULU^N VACUUM CLEANER CORP. © 

Furnace boiler cleaning tools. Tube 
puncher & 4 other tools, no. 51-5^. 
Appl. author: Saul A. Pern. 
© 10Sep60; KKl 56483. 
Vacuum cleaner tool & accessory cata- 
log. Appl. author: Saul A. Pern. 
© 15Dec60; KK156484. 

PURDUE FREDERICK CO. © 

Re-educate the constipated bowel; 
Senokot provides the three Rs of 
constipation correction. Tablets, 
granules, (in American Journal of 
obstetrics and gynecology. Mar. 
i960, p. Ill) © lMar60; KKI56254. 

PURDY (E. L. ) & SONS. © 

Now, sufficient oxygen for ambulance. 
New Med-Ox manifold. © 6jun6l; 
KKI598O6. 

PUREX CORP, LTD. © 

How 5 extra Inches of shelf space can 
increase your Dutch cleanser sales. 
(In Supermarket news, Feb. 20, 196I, 

p. 24-25) © 20Feb6lj KKl 57884. 
Purex presents: Inaugural Day on 
NBC -TV. Dutch cleanser & 9 other 
products. (In Supermarket news, 
Jan. 9, 1961, p. 12) NM: additions. 
© 9Jan6l; KKI56638. 



Q. 



QUAKER STATE METALS CO. © 

These ten quality control tests Insure 
certified aluminum. Appl. author: 
Foltz-Wesslnger, Inc. © 28Peb6lj 
KKl 57139. 



QUAKER STATE OIL REPINING CORP. © 
Lubrication recommendations. Appl. 
author: Arthur S. Blank. © 20Dec60; 
KK157483. 



QUALITY BAKERS OP AIRIER IC A COOPERATIVE, 
INC. © 

Alone among all breads, only Sunbeam 
is batter whipped to guarantee ho- 
mogenized quality. (In The Columbia 
record. Mar. 15, I96I, p.lO-B) 
© 15Mar6l; KKI58690. 

Compare, It's heavenly bread; Prei- 
hofer's batter whipped Sunbeam 
looks 30 much better, even a 4-year 
old can tell the difference, (in 
Poughkeepsle Journal, Feb. 22, 
1961, p. 15) © 22Peb6l (in notice: 
i960); KKl 58077. 

Compare new, Preihofer's batter 
whipped Sunbeam. Looks better, 
tastes better, toasts better. 
(in Poughkeepsle Journal, Feb. I5, 
1961, p. 21) © 15Feb6l (in notice: 
i960); KKl 58031. 



Compare new, Frelhofer's batter 
whipped Sunbeam; thousands have 
compared and convinced themselves, 
(in New Paltz news, Feb. IS, 1961) 
© 15Feb6l (In notice: I960); 
KKl 58032. 

Compare new, Preihofer's batter 
whipped Sunbeam. [Woman holding 
slice of bread up to eye] (In The 
Post-star, Glens Falls, N. Y. , 
Jan. 30, i960, p. 7) © 30Jan6l; 
KKl 58028. 

Compare new, Preihofer's batter 
whipped Sunbeam. [Woman pointing 
to batter whipped loaf] (in Glens 
Palls times, Feb. 8, 1961, p. 12) 
© 8Feb6l; KKI58029. 

Do-it-yourself Sunbeam test Is a true 
measure of bread quality (try it and 
see) (in The Sacramento bee, Oct. 5> 
i960, p.g4) © 50ot60; KKI56362, 
Do-it-yourself Sunbeam test Is true 
measure of bread quality, try it and 
see. (In Stockton record, Sept. 21, 
i960, p. 36-37) © 21Sep60; KKl 56422. 

Dreikom's album of good living In New 
England; Dreikom's is good bread. 
Cradle of greatness, (in The Spring- 
field \anion, Feb. 7, 196l, p. 3) 
© 7Peb6l; KKl 57072. 

Dreikom's album of good living in 
New England. Dreikom's is good 
bread. Spring snapshots. (in 
Springfield, Mass., daily news, 
Apr. 10, 1961, p. 21) © 10Apr6l; 
KKI59568. 

Dreikom's album of good living in New 
England; Dreikom's Is good bread. 
The winter scene. (in Holyoke 
transcript-telegram, Jan. 23, 1961, 
p. 3) © 23Jan6l; KKl 57 070. 

Dreikom's albxjm of good living In 
New England bargain hunting. Drei- 
kom's is good bread for today's 
good living. (In Springfield, Mass. 
daily news. Mar. 6, I96I, p. if) 
© 6Mar6l; KKI58689. 

For the first time in baking history 
Batter Whipped Sunbeam brings you 
homogenized quality. Bread. (in 
The State, Columbia, S.C.) 
© 29Mar6l; KK159494. 

Hey, look, tested bread. Only Sun- 
beam quality passes this 2-step 
test: compare. (in Pottsvllle Re- 
publican, Apr. 12, 1961) © 12Apr6l; 
KKI58688. 

Imagine testing bread. This proves 
it's batter whipped. Sunbeam. 
(In Pottsvllle, Pa., republlcain) 
© 10Apr6l; KKI59496. 

Look, he's testing bread; try this 
simple 2-step quality test. Sun- 
beam, (in Evening chronicle) 
© 17Apr61; KKI59069. 

Look, Ma, no holes to spoil its looks 
or speed drying out. Preihofer's 
Sunbeam. (in New Paltz news, 
Feb. 22, 1961) © 22Peb6l; KKI58O3O. 
Look, Ma, only batter whipped Sunbeam 
has no holes. (in The Sacramento 
bee, Feb. 8, 1961, p.P8-P9) 
© 8Feb6l (in notice: 1959); 
KKl 58857. 

Look, Ma's testing bread; only Svin- 
beam quality passes this 2-step 
test. (In Evening chronicle) 
© 19Apr6l; KK159070. 

Miss Sunbeam, the symbol of quality 
baked foods your customers look for 
in your store. Bread, (in The Iowa 
food dealer, Jan. I961, p. 25) 
© 20Jan6l (in notice: I96O); 
KKl 56423. 
My, such soft and tender bread. 

Sunbeam. (in Sunday Call-chronicle) 
© 23Apr6l; KK159071. 
New, Sunbeam fry-n-serv Hotreata; fix 
donuts in 1 minute, eat 'em hot. 
(in Easton express) © 2Peb6l; 
KKl 57071. 



See how tender bread can be. It must 
be batter whipped Sunbeam. Try this 
2-step quality test yourself. (In 
The Morning call, Apr. 6, I96I) 
© 6Apr6l; KKI58687. 

Soft, soft, soft as a whisper. 

Sunbeam Tendr Kurl enriched bread. 
(In Charleston daily mall) 
© lMay6l; KK159495. 

What do you know? Bread that's 
tested. This 2-step test proves 
Sunbeam best. (in Evening herald, 
Apr. 6, 1961) © 6Apr6l; KKI58686. 



R 



RIR ASSOCIATES, INC. © 

Prunex unsweetened prune Juice. 
Contents one quart liquid. 
© 12Apr6l; KKl 58154. 

RPC. SEE Roto-Pack Corp. 



RR. 



SEE Reedy, Earl. 



RADIO ADVERTISING BUREAU, INC. © 
The department store challenge. 
Report 2. © 13Jan6l; KKl 57021. 

RAINBOW LAKES ESTATES, INC. © 

Florida land is worth more every min- 
ute. U. S. Dep't. of Commerce re- 
veals Florida now leads nation's 
growth rate in 32 out of 34 key in- 
dustrial categories. © 2Peb6l; 
KKl 56677. 
Florida ' s highlands of paradise . 
(In Tulsa dally world, Feb. 26, 
1961, p. 15) © 26Peb6l; KKI5722O. 

How a small Investment today in a 
choice Florida homesite protects you 
against damger of Inflation. 
© 4Feb6l; KK156746. 

A new way of life Is waiting for you 
at Rainbow Lakes Estates. © 4Feb6l; 
KKl 567 47 . 
The Rainbow, local news notes from 
Rainbow Lakes Estates. Vol.1, no. 2. 
© 27Jan6l; KKI56676. 



RALSTON PURINA CO. © 

Ralph & Waldo, those TV puppets from 
Checkerboard Square. Great debate. 
Instant Ralston. (In New York her- 
ald tribune, Feb. 19, 1961, section 
^ p. 6) Appl. author: Guild, Bascom 
& Bonflgli, Inc. © 19Peb6l; 
KKI57323. 
Ralph & Waldo, those TV puppets fr:m 
Checkerboard Square. Instant Ral- 
ston, (in New York herald tribune, 
Jan. 8, 1961, comics, p. 6) Appl. 
author: Guild, Bascom Se ?-.nfigll. 
Inc. © 8jan6l; KKI5618I. 
Ralph & Waldo, those TV puppets from 
Checkerboard Square. Instant Ral- 
ston, (in New York herald tribune, 
Jan. 22, 196I, section 8, p. 6) 
Appl. author: Guild, Bascom & Bon- 
flgli, Inc. © 22Jan6l; KKI57I6O. 
Ralph & Waldo, those TV puppets from 
Checkerboard Square. Polka dot box. 
Instant Ralston, (in New York 
herald tribune, Feb. 5> 1961, com- 
ics, p. 6) Appl. author: Guild, 
Bascom & Bonflgli, Inc. © 5Feb6l; 
KKl 56867 . 

RAMBUSCH DECORATING CO. © 

Lighting, [Decorative fixtures te 
other products] Appl. author: 
Edward Rambusch. © 260ct60; 
KKl 56302. 

RAMROD PRODUCTS CO. © 

The only swatter that kills 'em and 
picks 'em up. © 5Dec60; KK159179. 



1961 



CURRENT REGISTRATIONS 



61 



RAMSEY CORP, ® 

Give the gentleman what he wants; 
capacity, the complete package. 
Piston rings. (in Automotive in- 
dustries, Apr. 15, i960, p. 85) 
Appl. author: Hanson & Stevens, Inc. 
© 15Apr60; KKl 58094. 

Here are 6 key reasons why the backbone 
makes the difference, why Ramco is 
your key line. Piston rings. (in 
Jobber topics, I. A. S. I. show 
issue, Feb. 1961, p. 155-162) Appl. 
author: Hanson & Stevens, Inc. 
© 15Peb6l; KKl 57776. 

Hold this page up to the light; see 
how many seconds it takes to install 
one Ramco C-9 oil rail on the back- 
bone . Modem power piston rings . 
(In Motor, Jan. I96I, p. 77-78) 
Appl. author: Hanson & Stevens, Inc. 
© 15Jan6l; KKl 57219- 

Hold this page up to the light, see 
how the activating shoulders of the 
Ramco C-9 backbone seal rails against 
ring grooves to stop high vacuum oil 
pumping. (in Motor magazine, Feb. 
1961, p. 215-216) Appl. author: 
Hanson & Stevens, Inc. © 15Peb6l; 
KKl 57589. 

Mr. Jobber: Here's your Ramco success 
package. Ramco piston rings, (in 
Jobber topics magazine, Nov. i960, 
p. 323-326) Appl. author: Hanson & 
Stevens, Inc. © 15Nov60; KKI56802. 

Modem mechanics are men who know; 
here's what they say about Ramco 
quick seating success. Endorsed by 
Spenoe Warner & George E. Brown. 
(In Motor, Nov. I960, p. 90-91) 
Appl. author: Hanson & Stevens, Inc. 
© 15Nov60; KKl 56317. 

A new ring development that promises 
major advancements through the 
magic of molybdenum. Moly-fllled 
cast Iron compression rings. (in 
Automotive industries, Mar. 15, 
1961, p. 35) Appl. author: Hanson 
& Stevens, Inc. © 15Mar6l; 
KKI58OOI. 

Practically unbroken bearing surface 
of the new, one piece Unlseal oil 
control ring; Unlseal oil ring. 
(In SAE Journal, May I961, p. 5) 
Appl. author: Hanson & Stevens, 
Inc. © 20Apr6l; KKl 59684. 

See the difference, hold this page up 
to the light. See how much less 
pressure the Ramoo C-9 backbone 
exerts on its cylinder wall. (In 
Motor magazine, Apr. I96I, p. 71-72) 
Appl. author: Hanson & Stevens, Inc. 
© 15Apr6l; KKI58566. 

3 point sealing action; new, for high 
vacuum engine compression and oil 
control, Unlseal compression ring. 
Reverse torsion. (In SAE Journal, 
Mar. 1961, p.l40) Appl. author: 
Hanson & Stevens, Inc. © 8Mar6l; 
KKI58OO3. 

Total 2 retaining ring ideas to help 
you cut costs, improve product de- 
sign and performance. Circolox; 
Spirolox. External type, for axial 
installation & other Circolox 
rings. (In Assembly & fastener 
engineering. Mar. 196I, p.60) 
Appl. author: Hanson & Stevens, 
Inc. © 25Peb6l; KKl 57999. 

Total 2 retaining ring ideas to help 
you cut costs, improve product de- 
sign and performance. Spirolox; 
Circolox. Single turn rings & 
other Spirolox rings. (In Assembly 
& fastener engineering, Jan. I961, 
p. 7) Appl. author: Hanson Sc 
Stevens, Inc. © 25Dec6o (in no- 
tice: 1961); KKI58OOO. 



RANDALL (A. L.) CO. © 

1961 catalog, section 1. Haeger pot- 
tery; Old Morgantown glass; Ran- 
dall's inexpensive glass. Appl. 
author: Jack B. Kaufman. © 29Dec60; 
KKl 56634. 

RAYE (AIWA) COSMETIC CO. © 

The key to lasting beauty. Cleansing 
cream & other products. © 20Peb6l; 
KKl 57205. 

REARDON CO. © 

No, you don't need to wet down your 
walls with Bondex. That's right, 
Bondex waterproof cement paint with 
its wonder additive is guaranteed 
waterproof. (In American paint and 
wallpaper dealer. May I96I, p. 77) 
Appl. author: D'Arcy Advertising 
Co. © 20Apr6l; KKI5856O. 

Sure, you can cure your wet walls 
lady. It's easy with Bondex water- 
proof cement paint and Bondex addi- 
tive, (in American paint and wall- 
paper dealer. Mar. I96I, p. 45) 
Appl. author: D'Arcy Advertising 
Co. © 22Peb6l; KKI58II3. 

That's right lady, I'll guarantee you 
a dry basement. I'm working with 
Bondex waterproof cement paint with 
the new wonder additive. (in Ameri- 
can painter & decorator. Mar. 196I, 
p. 17) Appl. author: D'Arcy Adver- 
tising Co. © 6Mar6l; KKl 57862. 

You say you want a tough floor paint? 
Use Bondex floor and patio paint. 
Waterproof cement paint. (in West- 
ern paint review, Apr. I961, p. 27) 
Appl. author: D'Arcy Advertising Co. 
© lApr6l; KKI58763. 
You say your basement is impossible? 
Bondex heavy duty waterproof er. (in 
American paint and wallpaper dealer, 
Apr. 1961, p. 32) Appl. author: 
D'Arcy Advertising Co. © 15Mar6l; 
KKl 57773. 

REASOR-HILL CORP. © 

R-H weed Rhap-20; kills weeds. Ques- 
tions and answers concerning R-H 
weed Rhap-20. NM: new matter. 
© 8Feb6l; KKl 56732. 

RED HEART DIVISION, JOHN MORRELL & CO. 
SEE Morrell (John) & Co. Red Heart 
Division. 

RED HEART MINK POOD DIVISION, JOHN 
MORRELL & CO. SEE Morrell (John) 
& Co. Red Heart Mink Food Division. 

REED, aEOROIA S. © 

Real estate. Realties, (in Potts- 
town-Upper Perklomen Valley and 
vicinity telephone directory I96O, 
yellow pages, p. 99) © 23Jun60; 
KKl 56436. 

REEDY, EARL. 

Del Mar at your service. Speedy 
delivery service, fine food. 
© Earl Reedy & Ronald Reedy; 
lJan6l; KKI58II2. 



REEDY, RONALD. 

Del Mar at your service. 
Earl. 



SEE Reedy, 



RAND. 



SEE Rand Rubber Co . , Inc . 



RAND RUBBER CO., INC. © 

Rand baby pants. They Last Longer. 
Breeth-ees with lanolin, actually 
breathe. Nylon New Look soft trim. 
© 10Nov60; KKI56853. 



REFLECTOR HARDWARE CORP. © 

Custom quality, mass produced; the 
new Spacemaster 7OOO system. Modu- 
lar merchandising counters. 
© 22Dec60; KKI56OO8. ^ 

V 

REGENSBURG (E.) & SONS. © 

Nuts about Nelson, why? Admiration 
Nelson. Cigars, (in The New York 
times, Apr. 25, I96I, p. 46) Appl. 
author: Raster Hilton Chesley Clif- 
ford & Atherton, Inc. © 25Apr6l; 
KKl 58459 . 

REILY (WILLIAM B. ) & CO., INC. © 

Luzlarjne coffee and chicory. One pc-und 
net weight. © lNov60; KKI56089. 



REPUBLIC MOLDING CORP. © 

For refrigerator and freezer. 

Republic's Thrifties, unbreakable 
economy containers. Appl. author: 
Elon C. Olson. © 6Feb6l; KKl 58735. 
New, Golden Crest spice set; stock 
no. 245. Salt-pepper shakers; 
stock no. 244. Appl. author: 
Wllburn N. Davidson. © l6jan6l; 
KKl 587 34. 

RESEARCH- COTTRELL, INC. © 

Basic advantages of silicon recti- 
fiers. Appl. author: William A. 
Gather III. © 21Apr6l; KKI58565. 

High voltage DC power supplies, trans- 
formers, and control systems. 80O 
MA single phase full wave bridge 
rect. & others. Appl. author: 
William A. Gather III. © 21Apr6l; 
KKI58564. 

RESTONIC CORP. © 

Ask your doctor when he makes this 
diagnosis. Recommended procedure: 
complete relaxation aided by Ortho- 
Tonic corrective center. Mattress, 
(in Good housekeeping. May 1, I96I, 
p. 171) Appl. author: Bozell & 
Jacobs, Inc. © l8Apr6l; KKI58709. 

Recommended procedure: complete re- 
laxation aided by Orthotonic cor- 
rective center. Mattress. (in 
Modern medicine, Apr. 3, I96I, 
p. 145) Appl. author: Bozell & 
Jacobs, Inc.; © 3Apr6l; KKI58135. 

REVLON, INC. © 

For hair too casual for halrspray, 
yet too soft to stay; Revlon's new 
hairdressing discovery. Persuade. 
(In The New York times, Jan. 29, 
1961, p. 76) Appl. author: Warwick 
& Legler, Inc. © 29Jan6l; KKI56694. 
For hair too casual for halrspray, yet 
too soft to stay, Revlon's new hair- 
dressing discovery gives your hair 
the body it needs to behave itself; 
Persuade. (in Sunday news, New 
York, Mar. 19, I96I, p. 101) Appl. 
author: Warwick & Legler, Inc. 
© 19Mar6l; KK157767. 
Prom Revlon research, an antibiotic 
deodorant with neomycin, so effec- 
tive you could apply it only 3 times 
a week and still be fully protected 
from odor; HI and Dri. (in New York 
Journal-American, July 27, I960, 
p. 16) © 27Jul60; KKl 56293. 
To the 8 women In 9 who do their own 
housework: Medicated Sillcare, pro- 
tective lotion for hands and body, 
(in Good housekeeping, Jan. I961, 
p. 5) Appl. author: Warwick & Leg- 
ler, Inc. © lJan6l; KKI56176. 
Today, you'll know It's spring; 
b-z-z-zing, the Honey Bee girl is 
here. Revlon creates Honey Bee 
pink. Lipstick & nail enamel. 
(In Vogue, Apr, 1, I96I, p. 14-15) 
Appl. author: Warwick & Legler, 
Inc. © lApr6l; KKI58495. 
Why let winter housework ruin your 
hEinds? Medicated Sillcare. (in 
The New York times. Mar. 7, 1961, 
p. 38) Appl. author: Warwick & 
Legler, Inc. © 7Mar6l; KKl 57454. 
Why tell him it's make-up, he's con- 
vinced It's you. Touch & Glow. 
Liquid make-up; face powder; pressed 
powder, (in Ladies' home journal. 
Mar. 1961, p. 5) Appl. author: War- 
wick & Legler, Inc. © lMar6l; 
KKl 57 451 . 

REYNOLDS & SEILER RAMBLER. © 

Hang me near your phone. Don't be a 
gambler, buy Rambler genuine parts. 
Appl. author: Ssmdy Thielman. 
© 23Nov60; KKl 56356. 

REYNOLDS BROS., INC. © 

Cherefresh imsweetened cheriTT Juice, 
Net contents 12 fl. oz. © 2Aug60; 
KKl 56291. 



62 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



REYNOLDS MANUFACTURING CO. © 

Experienced fleet operators agree: 
you can rely on Reyco, world's 
largest-selling replacement brake 
drum. New engineered design. 
D-161. (In Go, May 196I, p. 26) 
© 10May6l; KKl 59236. 
Put it on a pedestal, better yet, put 
Reyco brake drums in your fleet . 
D-560. (in Commercial car Journal, 
Jan. 1961, p. 135) © 10Jan6l; 
KKl 57164. 
Quality proved by performance; Reyco 
breike drums. (Award winners I960) 
(in Go, Oct. i960, p. 57) © 10ct60; 
KKI56604. 
Up to 66,000 lbs. capacity on your 
trailer-tandem? If you can do it 
legally, you can do it safely with 
Reyco; models hi and 42 for dual 
or trl-axle. T-76O. (in Power 
wagon. Mar. 1961, p.l7) © 10Mar6l; 
KKl 58021. 

RICH, C. J. © 

A new baby. Soon you'll become a 
mother, here's a tip on your hair 
care before and after child birth. 
Artistic Beauty Institute. 
© 10Dee60; KKI5682O. 

RICHARDS MANUFACTURING CO. © 

All-elastic rib belt with Velcro 

fastener. N0.17-V male; 18-V female. 

Appl. author: Harry T. Treace. 

© 30Dec60; KKI56051. 
Clear-vu arm sling with Velcro 

fastener, and 2 others. Appl. 

author: Harry T. Treace. © ljun6l; 

KKI59393. 
Shea stapes-mastoid drill. Appl. 

author: Harry T. Treace. 

© 51May6l; KK159316. 
Shea vein press. No. 1249. Shea dis- 
secting scissors & other items. 

Appl. author: Harry T. Treace. 

© 7Mar6l; KK157324. 

RICHARDSON HOMES CORP. © 

Living is fun in your Richardson. 
(Form no.J-OOl) Appl. author: Juhl 
Advertising Agency. © 10Dec60; 
KKI58129. 

RICHARDSON-MERRELL, INC. CLEARASIL 

DIVISION. © 

How Clearasil's 3 medical actions 
open, clean-out and dry-up pimples 
fast. (In Chicago Sunday tribxone, 
Jan. 8, 1961, comic section, p. 8) 
© 8Jan6l; KK1564l4. 

RICHMOND, LUCILLE. © 

Comfy tabs. Why suffer to be beau- 
tiful? Use Comfy tabs under your 
brush rollers. © 29May6l; 
KKI59228. 

RICHTER. SEE Rlchter Artcraft Co, 



RICHTER ARTCRAFT CO. 

Fertility Tilcl. Appl. author: 
William L. Breyfogle. © Rlchter 
Artcraft Co. a.lc.a. Rlchter; 
l6Feb6l; KKl 58419. 

RIEOEL PAPER CORP. © 

Euclid-Race qualite superbe old 
fashioned French vanilla* design 
nc.2013. One -half gallon liquid. 
© 15Jun6l; KKI598IO. 
Food Pair, our finest quality ice 
cream; Neapolitan. Design no. 2012. 
© 17Feb6l; KK157882. 
Johnson ' s richer coconut pineapple Ice 
cream. Design no.361. © ^ar6l; 
KKl 57900. 
Tasty fresh, grade A medium; eggs. 
One dozen. (Apache Divisible Dubl- 
Cushion egg carton, design no.28o) 
© 8Dec59; KKI58108. 
University of Georgia ice cream. 
One half-gallon liquid. Design 
no. 1007. © llMay6l; KKI58983. 



RIEGEL PAPER CORP. BLOOMER DIVISION. 
United Dairies, Inc. lemon chip ice 
cream. One half gallon liquid. 
(Design no. 562) © Riegel Paper 
Corp. (in notice: Bloomer Dlv. , 
Riegel Paper Corp.); l4Apr6l; 
KK15B?98. 

ROBBIN PRODUCTS. © 

85 pc. Cannon fashion-mates, mix- 
match ensemble. Appl. author: 
Meyer Robbin. © 3Apr6l; KKI58O7O. 

Everything to set a beautiful table. 
Dinnerware in pink rose pattern, 
glassware, flatware. (No. 495 
dinnerv/are ensemble, ll4 pieces) 
Appl. author: Meyer Robbin. 
© 28Dec60; KKl 57654. 
73 pc . set with Cainnon all cotton 
fashion mates plus 2 Caroline 
hobnail bedspreads. (Floral towel 
ensemble with floral bedspreads) 
Appl. author: Meyer Robbin. 
© 3Apr6l; KKl 58071. 

ROBERT'S COOKIE CO. 

Animal cookies, no. 1-2. [Small train 
of animals] One pound. © Mother's 
Cookie Co., Inc. d.b.a. Robert's 
Cookie Co.; 26jul60; KKI56332- 
156333. 

ROBINSON, ALBERT R. © 

Alkali Ike's original Magne-Tykes. 
White sand village with magnetic 
black sand. © 30Mar6l; KKI58OO5. 
Alkali Ike's original static-electra- 
scope Statnlks. [Static electric 
toy game] © 22May6l| KK159212. 

ROCK OP AGES. © 

What Joy and triumph, after all, to be 
sincerely honored by the ones we 
loved. (In The Saturday evening 
post. Mar. 18, 1961, p. 68) 
© 15Mar6l; KKl 57677. 

ROCKET CITRUS PRODUCTS, INC. © 
Dalr-E~Cola golden refreshment. 
Adams Dairies. One half gallon 
liquid. Appl. author: Charles E. 
Lazier, Jr. © 3Apr6l; KK158664. 

ROCKY MOUNTAIN METAL PRODUCTS CO. © 

Announcing the new R. M. equipment 
line. For over a quarter centuiTr, 
Rocky Moimtain machines . . . for 
chrome alloy orthodontics. Copy: 
Martin Brusse. Art: Bradley-Lane 
Advertising (Gene Kramer) (in 
Amerlcsin Journal of orthodontics. 
Mar. 1961, p. 32) © 15Mar6l; 
KKl 58308. 

Better health through dentistry. 

Oral problems can influence general 
health and well-being in many ways. 
Copy: Martin Brusse. Art: Bradley 
Lane Ad Agency (Gene Kramer) (Se- 
ries of man) (in Rocky Mountain 
news, Apr. 20, I96I, p. 44) 
© 20Apr6l; KKI58706. 

Even if you have an old, 1934 Rocky 
Mountain welder, you can electric 
solder with a carbon tipped, upper 
electrode. Copy: Martin Brusse. 
Art: Bradley-Lane Advertising 
(Gene Kramer) (No. 4 of a series 
on electric soldering) (in Ameri- 
can Journal of orthodontics. Mar. 
1961, p. 31) © 15Mar6l; KKI58309. 

The key for a complete program for 
early prevention and care. Before 
Rocky Mountain, there were no com- 
panies devoted to ... orthodontics 
and pedodontics. Copy: Martin 
Brusse. Art: Bradley Lane Ad Agency 
(Gene Kramer) (In Journal of den- 
tistry for children, Jan. -Mar. 196I, 
p.vl-vii) © 10Apr6l (in notice: 
i960); KKI58770. 

Welcome orthodontists. Denver is 
proud to host the 57th annual meet- 
ing of the American Association of 
Orthodontists. Copy: Martin Brusse. 



Art: Bradley Lane Ad Agency (Gene 
Kramer) (In Rocky Mountain news, 
Apr. 17, 1961, p. 32) © 17Apr6l; 
KKI58705. 

Welcome orthodontists. You'll meet 
many friends during the I96I A.A.O. 
meeting in Denver this month. Copy: 
Martin Brusse. Art: Bradley Lane 
Ad Agency (Gene Kramer) (In Ameri- 
can Journal of orthodontics, Apr. 
1961, p. 24) © 15Apr6l; KKI58707. 

RODD, JOSEPH S. © 

Top performance ice, snow, wet roads. 
Only premium steel-tred remolds of- 
fer 4-wheel year 'round traction. 
© 19Dec60; KKI56689. 

ROLLINS SUPPLY CO. © 

Hells Fire drain pipe cleaner. Appl. 
author: Alice Roush. © Rollins 
"Supply Co.; lMay6l; KK159508. 

ROMAN MEAL CO. © 

Regular Roman Meal cereal. Contents 
1 pound 12 ounces. Appl. author: 
Charles W. H. Matthael. NM: new 
design & copy. © 15May6l; KKl 59676. 

ROMAR FILTER CORP. © 

Perfect filtration builds future pool 
sales. Romar multi-vane diatomlte 
pressure filters Job-sized for 
every pool, from portables to per- 
manent s. No. 686 & 7 others. (In 
Swimming pool age, Dec. i960, 
p. 138) Appl. author: Phillip 
Roden. © 15Dec60; KK157972. 

ROOD, WILLIAM E., JR. © 

Cotton harvester. © 7Apr6l; 
KKl 58724. 

ROOS, BIRGER. 

Key-Cue. SEE Socolov, Ernest. 



ROSE-AL RESTAURANT. 
Cafeteria. 



SEE Madison 



ROSE-DERRY CO. © 

Kantwet I96I catalog. Crib mattresses 
& other baby products. © 3Jan6l; 
KKl 56641. 

ROSE HILLS MEMORIAL PARK ASSN. © 

Only at Rose Hills Mortuary, so much 
more, costs no more. (In Maywood 
Journal) Appl. author: Levitt & 
Brandt, Inc. © 25May6l; KK159582. 

ROSS LABORATORIES. © 

Congenital heart abnormalities; 
Similac with Iron. (Nursing 
education aids, no. 7 of a series) 
Appl. author: William Douglas 
McAdams. © i4Nov60; KK159294. 

ROTHJIAN, HARRY. © 

Can the average man be faithful now- 
a-days? Hand tailored suits & 
other clothing. (In The New York 
times) © 5Apr6l; KKl 57984. 
Food for thought. Hand-tailored 
luxury suits, finest Italian silks 
& other apparel. (In The New York 
times) © 2Hay6l; KKl 586 30. 
How does Harry Rothman do it? Can 
you guess the average income of the 
men in this picture? Vicuna outer- 
coats & Lambs' wool overcoats. 
(In The New York times) © 25Nov60; 
KKI56221. 
How to Join the H. D. H. R. D. I. 
Club. Natural shoulder suits & 
other garments. (In The New York 
times) © 17May6l; KKI58972. 
It pays to get fresh. Luxury imported 
worsteds in hand-tailored suits & 
other clothing. (In The New York 
times) © lPeb6l; KKI5668O. 
Palm trees on l8th Street? Imported 
Italian silk hand-tailored suits * 
other men's apparel. (in The New 
York times, Feb. 2, I960, p.l6) 
© 2Feb60; KKI56615. 



1961 



CURRENT REGISTRATIONS 



63 



See double but pay only half. Cash- 
mere sultsj hand-tailored suits; 
hand-tailored topcoats. (In The 
New York times) © 22Mar6l; 
KKL 57881 . 
This diet will work wonders for any 
man. Finest Italian silks & other 
clothing. (In The New York times) 
© 19Apr61; KKI58352. 
This tree has no branches. Hand- 
tailored suits; cashmere sport 
jacket; hand-tailored topcoats. 
(In The New York times) © lMar6l; 
KKl 57138. 
What stock is due for a 35-Polnt 
rise? Natural shoulder suits with 
vests & other clothing. (In The 
New York times) ® 29Mar6l; 
KKl 57981. 

ROTHMAN (HARRY) INC. © 

It's mutiny, men. Superlative spring 
worsteds in hand-tailored suits & 
other men's apparel, (in The New 
York times) Appl. author: Harry 
Rothman. © 15Mar6l; KKI57588. 

ROTO-PACK CORP. © 

Roto-Pack, new multi-market profit 
line . Model III-V & portable home 
model. NM: additions. © l4Dec60; 
KKl 56426. 
Roto-Pack, the modem space saver; 
for storing and dispensing cans on 
shelf or in refrigerator. Model V. 
© l4Dec60; KK156427. 

ROUSSEL CORP. © 

It's never too soon. New, 5-day, 
oral test can help you answer her 
question anytime. Pro-Duosterone . 
© 26Apr6l; KK159416. 

ROWE PLASTICS & DIE CASTING CO. © 
Dual bud vase with two metal candle 
holders; Duette, flickering fra- 
grance. © 4Apr60; KKl 56241. 
Remember caivi file; rotate the caivis, 
next date to remember appears in 
windows, a perpetual reminder. NM: 
revision. © 4Apr60; KKl 56242. 

ROWLING -SEIIMAN, INC. © 

Charm-0-Rama; interchangeable 14K 
gold plated Jewelry. Appl. author: 
Sidney Rowling. © l6Nov60; 
KKI56219. 

ROYAL ESTATES. 

Royal Estates tea. 50 extra rich, 
extra strength bags. Net weight 
4 1/2 oz. © Royal Estates Tea Co. 
d.b.a. Royal Estates; l6Mar6l; 
KKI59131. 

ROYAL MASTER CORP. © 

Here's the product that sold 

$1,572,000.00 at retail in its first 
eight weeks. Royal Shoe -Master, the 
only complete shoe shine line that 
passes the white glove test. Royal 
Shoe-Master, Jr. & other items. (In 
Notion & novelty review, Feb. I96I, 
p. 101) Appl. author: Zepha Bogert. 
© lFeb6l; KKl 57864. 

RUBBERMAID, INC. © 

Boat bucket. No. 2983. © 27Mar6l; 
KKl 58519. 

Busy bucket. No. 2960. © 10Mar6l; 

KKl 57930. 
Citation, twin mats for front floor 
coverage. No. 8457. © 15Nov60; 
KKI56959. 
Citation; twin mats for rear [auto] 
floor coverage. No. 8458. 
© 15Nov60; KKI5959I. 
Colander. No. 2951. © 15Peb6l; 

KKl 57054. 
Cutlery tray. No. 2921. © l8Nov60; 

KK157048. 
Cutlery tray keeps silverware sorted. 
No. 2922. © 70ct60; KKl 56247. 



Dish drainer. N0.6013. © 15Jan6l 

(in notice: I960); KKl 57052. 
Dish drainer. No. 6021. © 15Jan6l 

(in notice: 196O); KKI57O5I. 
Dish drainer. N0.6052. © 15Jan6l; 

KKl 57929. 
Dish drainer. No. 6072. © 15Jan6l 

(in notice: I960); KKl 57050. 
Dishpan. No. 2951- © 51Jan6l; 

KKl 57928. 
Dishpan. No. 2970. ® 21Peb6l; 

KKl 58521. 
Drainboard mat. N0.II5I. © 24Apr6l; 

KKI59421. 
Drainboard mat. No. 1153- © l8Apr6l; 

KKI59422. 
Drainboard mat. No.ll4l. © 24jan6l 

(In notice: I960); KKl 57059. 
Drainboard mat. No. 1142. © 19Jan6l 

(in notice: 196O); KK157041. 
Drainer tray. N0.II8I. © 2Jan6l 

(in notice: i960); KKl 57040. 
Drainer tray. N0.II9O. © 3Mar6l; 

KKl 57925. 
Drainer tray protects counter tops. 

No. 1191. © 20Nov60; KK156245. 
Drawer divider keeps gadgets sorted. 

No. 2923. © 6Dec60; KK156246. 
Dustpan, No. 2001. © 31Jan6l (in 

notice: I960); KKl 57058. 
Kompact custom-tailored protection 

for front floor ... of all compact 

cars. No. 1565. © 20Jan6l; 

KKI59425. 
Kompact, one piece mat for rear 

[auto] floors. N0.I578. 

© 2B0ct60; KKI59592. 
Krestliner, custom tailored one piece 

front floor protection. N0.I518. 

© 13Jan6l (in notice: I96O); 

KKl 59426. 
Krestliner, custom tailored protec- 
tion for rear floor. No. 1551. 

© l8jan6l (in notice: I960); 

KKl 59427. 
Marine accessories. No. 2885 utility 

scoop & other items. © 260ct60; 

KKl 56550. 
Pet dish. No. 2501. © 6Feb6l (in 

notice: I960); KKl 57035. 
Plate rack. N0.6205. © 6jan6l (in 

notice: 196O); KKl 57049. 
Ro\md dishpan. N0.2950, © 2Jan6l 

(in notice: I960); KKl 57045. 
Rubbermaid styleliner, one piece 

front floor protection for standard 

cars. No. 1428. © 6Dec60; 

KKI59132 . 
Silverware cup. No. 2909. © 6Feb6l 

(in notice: I96O); KKl 57057. 
Silverware drainer. N0.2918. 

© 21Peb6l; KKl 57926. 
Sink basin. No. 2948. © 9Mar6l; 

KKl 58518. 
Sink divider mat. No. 1297. 

© 15Jan6l (in notice: 196O); 

KKl 57 038. 
Sink liner mat. No. 1211. 

© 19Jan6l (in notice: 196O); 

KKl 57039. 
Sink rack. N0.6IO3. © 8Feb6l 

(in notice: I96O); KKl 57055. 
Sink rack. No.6l04. © 8Feb6l (in 

notice: I960); KKl 57056. 
Sink strainer. No. 1702. © 31Jan6l 

(in notice: 196O); KKl 57060. 
Sink strainer. No. 2930. © 5Dec60; 

KKl 57047. 
Stove mat. N0.I305. © 7Peb6l; 

KKl 58524. 
Stove mat. No. 1514. © 50Mar6l; 

KKl 58522. 
Stove 'n counter mat; it's heat-proof 

all over. No. 1321. © 310ct60; 

KKl$62l4.9 . 
Stove 'n counter mat, it's heat-proof 

all over. No. 1525. © 310ct60; 

KKl 56351. 
Styleliner, one piece rear floor 

protection for standard cars. 

No.l4l4. © l8jan6l (in notice: 

i960); KKl 59428. 



Table 'n counter mats, heat-proof 

all over. N0.1326. © 310ct60; 

KK156248. 
Tissue dispenser. No. 2939. 

© 24Peb6l; KKl 58525. 
Toilet top tray. No. 7201. 

© 28Mar6l; KKI5852O. 
Tredeasy floor mat. No.l4l5, 

© 50Dec60; KKl 57057. 
Tredeasy floor mat. No.l4l6. 

© 18Nov60; KKI57036. 
Twin sink dish drainer. N0.6OO8. 

© 13Jan6l (in notice: 196O); 

KKl 57053. 
Vanity wastebasket. No. 2940. 

© 13Jan6l (in notice: I960); 

KKl 57 046. 
Vanity wastebasket. No. 2952. 

© 27Jan6l (in notice: I96O); 

KKl 57044. 
Ventura; one mat each for driver's 

and passenger side of car. 

No. 8509. © 8Mar6l; KK159424. 
Ventura delvtxe twin mat coverage for 

all rear floors ... to complement 

today's fashionable cars. N0.85IO. 

© 17Feb6l; KK159425. 
Wastebasket. No. 2942. © 10Peb6l; 

KKl 57927. 
Wastebasket. No. 2956. © 6Dec60; 

KKl 57 045. 
Wastebasket. No. 2957. © 6jan6l 

(in notice: 196O); KKl 57042. 

RUBIN (LILLIE) & MISS GEORGETTE 
SALONS, (ci 

Latest report: check the sophisticates. 
Feminine and charming . , . our new 
crop of cottons. (In The Miami 
herald, Feb. 26, I96I) Appl. author: 
Phyllis Dee, Inc. © 26Feb6l; 
KKI578OO. 
Latest report: dance all night in 

chiffon. Tvfo from our vivid collec- 
tion, each distinctively new and 
flattering. (In The Miami herald, 
Feb. 5, 1961)- Appl. author: Phyllis 
Dee, Inc. © 5Feb6l; KKI57855. 

RUBINSTEIN (HELENA) INC. © 

All day, every day, Helena Rubin- 
stein's Skin Dew works to smooth 
skin. (In The New York times, 
Apr. 9, 1961, p. 119) © 9Apr6l; 
KKl 58628. 
Brionette? Then stop wearing other 
women's make-up shades. Helena 
Rubinstein announces make-up colors 
to harmonize with every s!-.?.de of 
hair. Silk-Tone liquid make-up, 
Silk-Tone face powder. Heart -Shape 
lipstick. (In Vogue, Nov. 1, 196O, 
p. 59) © lNov60; KKl 56724. 
Clean out clogged pores as you wash 
your face. Beauty washing grains; 
Water Lily pore lotion; Clear and 
Lovely, (in Seventeen, Apr. 196I, 
p. 56) © 50Mar6l; KKI58OII. 
Cleanse your skin to beauty with rare, 
time-proven herbs, Helena Rubin- 
stein's new Herbessence cleanser. 
Tree of Life cream & other products. 
(In Vogue, Feb. 15, 196I, p.4l) 
© 15Peb6l; KKI5878I. 
Don't take chances; over a million 
women know and use Helena Rubin- 
stein's hair rinses. Color Lift and 
Coverlnse. Don't take a chance and 
lose customers; display and sell 
what you have re -sold again and 
again, (in Beauty fashion, Jan. 
1961, p. 12-15) © llJan6l; KKI56722. 
Helena Rubinstein annoxinces Color 
Lift Coverlnse, the first lasting 
rinse that covers mixed gray hair. 
Double guarantee: gray will never go 
orange, lasts through 5 shampoos, 
(in This week magazine (The Miami 
news) Sept. 11, 196O, p. 49) 
© llSep60; KKl 58758. 
Helena Rubinstein Introduces Paris- 
born Coverfluld, the matte make-up 
in a tube, that Paris raved about; 
flawless beauty without shine. 



64 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



RUBINSTEIN (HELENA) INC. -Con. 

smooth finish without drying, (in 
Vogue, Mar. 15, 1961, p. 38-39) 
© 15Mar6l; KKI58525. 
Helena Rubinstein says, let's talk 
about your skin. Blo-Clear medi- 
cated cream; Blo-Shampoo. (in 
Seventeen, May 196I, p. 59) 
© 27Apr6l; KK15875^. 
Helena Rubinstein's Blo-Clear drug 
discovery gives fast help for acne 
breakouts. A very special party at 
Helena Rubinstein's home, (in 
Seventeen, May 1961, p. 63) 
© 27Apr6l; KKl 58757. 
Helena Rubinstein's Skin Dew works 
all day to smooth skin; like no 
other moisturizer. It's protelnlzed. 
(In The Herald tribune. Mar. 5, 
1961, p. 40) © 5Mar6l; KKI58OO6. 
How new wonder di*ug face cream re- 
stores young look to skin. Medical 
research proves specific skin cells 
can be reactivated ... by the action 
of two female hormones, estrogen and 
progesterone. Ultra Feminine. (in 
New York herald tribune, Jan. 8, 
1961, p. 38) © 8Jan6l; KKI5657I. 
Lipsticks a la hair color; new Idea 
Inspires three great new reds. 
Scarlet Satin; Chiffon Red; Velvet 
Flame, (in This week magazine (The 
Boston Sunday herald) Oct. 9, I96O, 
p. 23) © 90ct60j KKI56885. 
New, fast help for the acne sufferer; 
Blo-Clear, skin-toned, greaseless, 
fast-acting cream for topical sulphur 
tlierapy. (In The American Journal 
of nursing. Mar. 196I, p. Ill) 
© lMar5l; KKI5736O. 
New night cream discovery; Helena 
Rubinstein's Creamessenoe, a rich 
night creeun, perfectly greaseless, 
penetrates deeper for smooth skin, 
(in New York Journal-American, 
Apr. 9, 1961, P.33-L) © 9Apr6l; 
KKl 58627. 
New, 6 fashion shades to glamorize 
gray hair In Color Lift hair rinse, 
(In Vogue, Mar. 1, 196I, p. 79) 
© IMarbl; KKl 58527. 
News, Helena Rubinstein's Blo-Clear 
drxjig discovery gives fast help for 
acne breakouts and blemishes, 
(in Seventeen, Apr. 1961, p. 75) 
© 30Mar6l; KKI58OI2. 
A scientific report on Helena Rubin- 
stein's Ultra Feminine; how new 
wonder drug face creeua restores 
young look to skin, (in Qood house- 
keeping, Jan. 1961, p. 21) © 20Dec60 
(in notice: 196I); KK1564l6. 
Tonight at 11:15, channel 2, Heler^a 
Rubinstein will change Barbara 
Kelly ' s hair from salt and pepper 
gray to brown, with new C;l'ir Lift 
Ciwerinse. (in The New YTk times, 
Sept. 30, i960, p. 30) © 3CSep60; 
KKl 5615^. 
Way to lasting beauty: Helena Rubin- 
stein's Tree of Life. Herbessence 
cream cleanser &'5 others. (in The 
Diplomat, Feb. I96I, p. 24) 
© 24jan6l; KK156572. 

RUCHLIS, HY. 

Motograph science charts, for science 
projects, schools, clubs. SEE 
Science Materials Center, Inc. 

RUDD-MELIKIAN, INC. © 

Prom Rudd-Mellklan support to customer 
satisfaction, nothing compares with 
Brew-A-Cup. (in American automatic 
merchandiser, Jan. 196I, p. 94-95) 
Appl . author: Harris D. McKinney, 
Inc. © 15Jan6l; KKl 59270. 
Now, take advantage of any coffee 
opportunity with the unequalled 
flexibility of the complete R-M 
line. Brew-a-Cup BAC/500 cabinet; 
BAC/300 cabinet. (In American 
automatic merchandiser, Feb. 196I, 
p. 108-109) Appl. author: Harris D. 
McKinney, Inc. © 15Feb6l; 
KKI5909O. 



Now, top hot -weather refresher, adds 
pick-up to summer vending sales. 
Iced tea available for the first 
time in vending; R/M iced tea bever- 
age syrup. (In Vend, Apr. 15, 196I, 
p. 29-30) Appl. author: Harris D. 
McKinney, Inc. © 15Apr6l; KKI58669. 

These men know you can serve coffee 
six-seconds fresh. Brew-a-Cup/500; 
Brew-a-Cup/300. (In American auto- 
matic merchandiser, Apr. I96I, 
p. 98-99) Appl. author: Harris D. 
McKinney, Inc. © 15Apr6l; 
KKI59089. 

We bought Brew-a-Cup for quality, 
not price. (In Vend, Mar. 1, I96I, 
p. 20-21) Appl. author: Harris D. 
McKinney, Inc. © lMar6l; KK159088. 

RUDY'S SAUSAGE CO. © 

Country sausage; mild. One pound net. 
NMs additions. © 17Aug59; KKl 56240. 

RUPPERT, JACOB. © 

Knickerbocker beer stays cold for 
hours in Reynolds Wrap aluminum 
cooler case. No.24l3. 12 12 oz. 
cans. (Knickerbocker cooler case) 
Appl. author: Robert Massa. 
© lMay6l; KKI5866O. 



S & A CO. SEE Strohmeyer & Arpe Co. 

3 & W POODS, INC. © 

It took Mr. M. of S & W 28 years to 
pick this handful of coffee beans, 
(in Los Angeles times, Apr. P. 
1961, magazine section, p. 29) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 2Apr6l; KKl 59013. 

Mr. M. of S & W tells you how to pick 
a great cup of coffee out of the 
crowd, (in Los Angeles times, 
Apr. 16, 1961, home magazine sec- 
tion, p. 31) Appl. author: Doyle 
Dane Bernbach, Inc. © l6Apr6l; 
KKl 59014. 

SKI. SEE Sesa-Kraft, Inc. 

SKWM. INC. SEE Kane (Sam) Wholesale 
Meat, Inc. 

S. S. C. LAB. SEE S. S. C. Laboratory. 

S. S. C. LABORATORY. © 

Mystic Sunset Melody presents Spectra- 
Vox. A revolutionary new concept 
in the field of musical entertain- 
ment associating color with sound 
to further dramatize music. Appl. 
author: Stanley S. Cramer. 
© 28jan6l; KKl 58492. 

SAALPIELD PUB. CO. © 

Art forma, the creative art toy for 
children. 6155. Contents 7 re- 
versible aluminxim patterns. 
© 13Mar6l; KKI58506. 

Campaign, the American go game. 
6154. Folding gameboard, dice, 
l44 blue and gray playing pieces. 
© 4Apr6l; KKl 58507. 

Darling dolls with wavy hair; blond 
Elaine and brunette Vioki. 6029. 
A complete wardrobe. © 4Apr6l; 
KKl 58504. 

The flannel face twins; Johnny and 
Jane. 6023. 3 to 10 years. 
41 flannel-backed pushouts, press 
on, lift off. © l6Mar6l; KKI58508. 

Grab-0 and Handy-Dandy games for two 
to four players; 2 games on fold- 
ing board. 9943. 172 die-cut 
playing pieces and die. © 4Apr6l; 
KKl 58512. 

Little Snipper sui^prlses, 42 things 
to do with scissors and crayons. 
6018. By Marybeth P. Thomas. 
6 to 10 years. © 20Mar6l; 
KKl 58505. 



Toy Time lacing cards. 6075 . 3 to 
8 years. 14 cards; 14 tipped 
laces. © 4Apr6l; KKI58503. 

ST. DENIS, MARTIN. 

How to develop special skills In 
bleaching and tonlnR. SEE 
Clalrol, Inc. 

ST. REGIS PAPER CO. GULP CARTON DIVI- 
SION. SEE Gulf SR. 

SALERNO-MEGOWEN BISCUIT CO. © 

Milk and honey grahams . 2 pounds 
net weight. 8 inner crlsper packs. 
© 19Jun6l; KKI598I8. 

SALES MANAGEMENT, INC. © 

How to sell most of the people most 
of the time, by William J. Tobln. 
(sales management's sales builder 
of the month) © 15Feb6l; KKl 58426. 

SAMBERG, BENJAMIN. 

Kosher comedy. SEE Bell Enterprises, 
Inc. 

SAMSON LABORATORIES, INC. © 

Adult standard values. Appl. author: 
Meyer Samson. Appl. states prev. 
reg. 8Apr59, A38356O. © 28Mar6l; 
KKl 58919. 

SANTA FE WINE CO. 

Vino royal California chablis. Appl. 

author: Lou Holzer. © Dl Giorgio 

Fruit Corp. d.b.a. Santa Fe Wine 

Co.; 31Mar6l; KK159813. 
Vino royal California grenache rose. 

Appl. author: Lou Holzer. 

® Di Giorgio Fruit Corp. d.b.a. 

Santa Fe Wine Co.; 31Mar6l; 

KKI59812. 

SARONG, INC. © 
At last, a strapless bra that won't 
slip down, stays in place all day 
long. Stay Pretty. [Two girls, 
& views of bra] Appl. author: 
Donahue & Coe. © lApr6l; KKl 59255. 
At last, a strapless bra that won't 
slip down, stays in place all day 
long. Stay Pretty. [Two girls] 
Appl . author : Donahue & Coe . 
© lApr6l; KKl 59256. 
Do you have a figure problem? P.N. 
Practical Front, modern way to a 
modem figure. Appl. author: Dona- 
hue & Coe Agency. © 3Feb6l; 
KKI57957. 
New, amazing long-life elastic, makes 
all other bras obsolete; Sarong 
criss-cross bra with Stretch-Ever 
elastic. [Hands stretching bra] 1 
Appl. author: Donahue & Coe. ' 
© 29Sep60; KKI565O7. 
New, amazing long-life elastic, makes 
all other bras obsolete; Sarong 
criss-cross bra with Stretch-Ever 
elastic. [Laughing female with arms 
raised, wearing bra] Appl. author: 
Donahue & Coe. © 29Sep60; KKI56508. 
New Sarong criss-cross bra with 
Stretch-Ever, the long-life 
elastic. Style 5OO. Appl. au- 
thor: Donahue & Coe. © 90ot60; 
KKl 56518. 
New Sarong criss-cross pull-on girdle. 
Style 26. Appl. author: Donsihue & 
Coe Agency. © 21Mar6l; KK159362. 
New Sarong criss-cross pull-on panty 
girdle. Sarong, the slender look 
with natural control, no girdled 
feeling. Style 30. Appl. author: 
Dorahue & Coe Agency. © 20Mar6l; 
KKI59198. 
New Sarong criss-cross strapless bra. 
Stay Pretty stays put no matter 
what. Headcard CC-800. Appl. 
author: Donahue & Coe. © lApr6l; 
KKI592OI. 
New Sarong criss-cross zipper girdle. 
Stops tummy, midriff, thigh bulge 
with no girdled feeling. Style 
204. Appl. author: Donahue & Coe 
Agency. © 15Mar6l; KK159199. 



1961 



CURRENT REGISTRATIONS 



65 



New Sarong Jr. criss-cross curve- 
controller panty girdle. Style 69. 
Appl. author: Donahue & Coe Agency. 
© 21Mar6l; KK159564. 
New Sarong Jr. criss-cross curve- 
controller pull-on girdle. Style 
59. Appl. author: Donahue & Coe 
Agency. © 21Mar6l; KK159565. 
New Sarong makes all other bras obso- 
lete; with Stretch-Ever, amazing new 
long-life elastic. CC-208. Appl. 
author: Donahue & Coe. © 27Jun60j 
KKl 56519. 
Only the new Sarong criss-cross girdle 
wins the battle of the bulges with no 
girdled feeling. Appl. author: Dona- 
hue & Coe. © 280ct60j KKI56517. 
Only the new Sarong, Jr., curve- 
controllers give you no girdled 
feeling, freedom of movement. 
Style no. 69 panty girdle & no. 59 
girdle. Appl. author: Donahue & 
Coe. © 280ct60; KKI56516. 
P.N. Practical Front. Be slimmer, 
feel better with new lift and sup- 
port. Appl. author: Donahue & Coe. 
© 19Jan6lj KK1573't7. 
Win the battle of the bulges with no 
girdled feeling; only the new Sarong 
criss-cross girdle and panty girdle 
stops midriff bulge. No. 26 girdle & 
no. 30 matching panty girdle. Appl. 
author: Donahue & Coe. © 280ct60; 
KKl 5651 5. 
Win the battle of the bulges with no 
girdled feeling. Sarong criss- 
cross girdles stop midriff, txiramy 
and thigh bulge. Counter card 
CC-204. Appl. author: Donahue & 
Coe. © lApr6l; KK159200. 

SASHEEN MAGIC. 

Tie up with the top Christmas rib- 
bons for re-sale. SEE Minnesota 
Mining & Manufacturing Co. 

SAVINGS & LOAN FOUNDATION, INC. © 
Gary Cooper says: No, partner, this 
isn't where I work, it's where my 
money works for me. (in The Sat- 
urday evening post. Mar. I8, 196I, 
p. 93) Appl. author: McCann- 
Eriokson, Inc. © l4Mar6l; 
KKl 58606. 
Good friends of little incomes. In- 
sured savings and losm associations 
make more home loans than all other' 
financial institutions combined. 
(In Time, Apr. 21, I96I, p. 101) 
AppT . author: McCann-Erickson, Inc. 
© l8Apr6l; KK159667. 
Helping America grow. Insured 
savings and loan associations. 
(In National publisher. Mar. 196I) 
Appl. author: McCann-Erickson, Inc. 
© lMar6l; KK159669. 
Let us help put your family In a home 
of their own. (in The Saturday 
evening post, June 3, 1961) Appl. 
author: McCann-Erickson, Inc. 
© 29May6l; KK159798. 
Losing a baby tooth is a big event in 
her life, (in The Reader's digest, 
Feb. 1961) Appl. author: McCann- 
Erickson, Inc. © 21Jan6l; KKl 57557. 
Make your dream vacation come tinie. 
Savings account. (In The Saturday 
evening post, Dec. 2k, 196O) Appl. 
author: McCann-Erickson, Inc. 
© 20Dec60; KK15d214. 
There's no home like yoiir own, and 
no place to finance your home like 
Ein insured savings and loan associ- 
ation, (in The Reader's digest, 
Apr, 1961) Appl. author: MoCann- 
Erickson, Inc. © 21Har6l; 
KKl 58607. 
To steal bases, you must get the Jump 
on the pitcher. Put part of each 
pay check in an insured savings and 
loan association. (In Reader's 
digest. May I96I) Appl. author: 
McCann-Erickson, Inc. © 21Apr6l; 
KKI59666 . 



Who puts more roofs over our heads? 
Insured savings and loan associa- 
tions. (In Newsweek, May 15, I96I) 
Appl. author: McCamn-Erlckson, Inc. 
© 10May6l; KK159668. 



SCAM INSTRUMENT CORP. © 
Modtl SI -2?. Bulletin LI. 
author: Roscoe H. Garrett. 
© lMar6l; KKI58295. 



Appl. 



SCARVES BY VERA, INC. 

The Charleston garden; Vera's straw- 
berries are in ahead of the season. 
© Vera, accepted alternative desig- 
nation of Scarves by Vera, ]jic . ; 
l6Feb6l; KK158?'t8. 

SCHICK, INC. © 

More than your money back; yes, more 
than your money back If the Schick 
1066 doesn't outshave your present 
razor. All-new IO66 Schick 3 speed. 
(in Time magazine, Feb. 3, 196l, 
p. 33) Appl. author: Benton & 
Bowles, Inc. © 31Jan6l; KK159044. 

SCHLAGE LOCK CO. © 

Beauty where it shows, quality where 
It counts. How Schlage helps you 
sell homes with the quality look 
In doomifays. (in House & home, 
Apr. 1961, p.40-4l) Appl. author: 
J. Walter J^hompson Co. © 26Mar6l; 
KK159't08. 

SCHLITZ (JOSEPH) BREWING CO. © 

Congratulations Schlitz fishing con- 
test winners and our thanks to all 
who took part. (in The Tampa 
tribune, Apr. 21, 196I, p.lO-A) 
Appl. author: J. Walter Thompson Co. 
© 21Apr6l; KK158573. 

Discover the difference; move up to 
Schlitz. [Man at bar holding 
raised glass] (In Life, May 19, 
1961, p. 147) Appl. author: J. Wal- 
ter Thompson Co. © 5May6l; 
KKI59076. 

Discover the difference; we have, 
have you? Move up to Schlitz. 
[Endorsed by] Al Carlton, Jr. & 
others. (In Ebony, June I96I, 
p. 66-67) Appl. author: J. Walter 
Thompson Co. © 20May6l; KK159612. 
Enjoy the difference. [Girl holding 
up pack of 6 cans of beer on tips of 
fingers] (In Look, Mar. 28, I96I, 
p. 90) Appl. author: J. Walter 
Thompson Co. © l4^Mar6l; KK157710. 

Enjoy the difference. [Man holding 2 
stein glasses of beer] (In Life, 
Feb. 24, 1961, p. 96) Appl. author: 
J. Walter Thompson Co. © 21Feb6l; 
KK157711. 

Enjoy the difference. [Man holding 
umbrella & bouquet in rain, with 
pack of 6 cans of beer] (In Sports 
Illustrated, Apr. 10, I96I, p. 4) 
Appl. author: J. Walter Thompson Co. 
© 7Apr6l; KKI58569. 
Enjoy the difference. [Seated skier 
holding beer mug] (In Look, Jan. 31, 
1961, p. 20) Appl. author: J. Walter 
Thompson Co. © 17Jan6l; KKl 56626. 

For the holiday toast, make the move 
that makes the difference. (In 
Chicago defender, week of Dec. 17-23, 
i960, p. 17) Appl. author: J. Walter 
Thompson Co. © 17Dec60; KKI56135. 

Prom Schlitz a 27 -million-page salute 
for Tavern Month. (In Bar maneige- 
ment. May I96I, p. 9) Appl. author: 
J. Walter Thompson Co. © 15May6l; 
KKI59078. 

Have fun, have Schlitz at the Tarpon 
tournament. (In Tampa times. Tar- 
pon tournament supplement. May 19, 
1961, P.I6-C) Appl. author: 
J. Walter Thompson Co. © 19May6l; 
KKI596IO. 

Haven't we met someplace before^ 
[Can of beer & can opener] (In 
Army times, Apr. 19, 1961, p. 15) 
Appl. author: J. Walter Thompson Co. 
© 19Apr6l; KKI58571. 



I'm back on Schlitz. Ger. (in The 
Overseas weekly, Nov. 6, I96O, 
p. 24) © 6Nov60; KKl 56459. 
I'm back on Schlitz. (In Army times, 
European ed., Nov. 1, 196O, p. 57) 
© lNov60; KKl 57162. 
I'm back on Schlitz. [Two men at 
outdoor table in Paris drinking 
beer from stein glasses] (In The 
Overseas weekly. Germany. Apr. 2, 
1961, p. 15) © 2Apr6l (in notice: 
i960); KKI57983. 
Make the move that makes the differ- 
ence. [Seated man holding glass of 
beer & spaniel puppy] (in Chicago 
defender, Nov. 19-25, 196O, p. 9) 
Appl. author: J. Walter Thompson 
Co. © 19Nov60; KKl 57376. 
Nickels and dimes emd profits. (In 
Restaurant management. May 196I, 
p. 17) Appl. author: J. Walter 
Thompson Co. © lMay6l; KK159079- 
Our man in Saxi Bernardino : Bob Chase . 
(in The Bowling proprietor, Jan. 
1961, p. 52) Appl. author: J. Walter 
Thompson Co. © 8Jan6l; KKl 56623. 
Schlitz presents summertime's great- 
est beer and food promotion. Good 
living go-togethers. (in Chain 
store age for Supermarket-grocery 
managers. May I961, p. 195) Appl. 
author: J. Walter Thompson Co. 
© 29Apr6l; KK159077 . 
Schlitz presents the $500,000 Pl'rida 
fishing contest, open to tourists 
and residents alike, (In The Tampa 
times, Jan. 5, I96I, p.l2-A) Appl. 
author: J. Walter Thompson Co. 
© 5Jan6l; EKl 56622. 
Servicemen everywhere enjoy the 

difference. (in Post exchange and 
commissary. Mar. 196I, overseas 
section, p. 85) © lMar6l; KK157227. 
A sure-fire summer promotion returns. 
Schlitz good living go-togethers. 
(in Chain store age, June 196I, 
p. 82-83) Appl. author: J. Walter 
Thompson Co. © 31May6l; KKI596II. 
Sure signs of steady profit. [Hand 
holding stein glass of draift beer] 
(in Bar management, Apr. I961, p. 27) 
Appl. author: J. Walter Thompson Co. 
© 15Apr6l; KKI58572. 
Take a second look. (in Army times, 
European ed. Ger. Apr. 26, I96I, 
American weekend section, p.l4) 
© 26Apr6l; KKI59265. 
Where were you on the night of Jione 
2nd? (In Army times. Eastern ed.. 
May 6, 1961, p. 43) Appl. author: 
J. Walter Thompson Co. © 6May6l; 
KKI59074. 
You'll love the difference. Only 
Schlitz has that deep, cool, klss- 
of-the-hops flavor. (In Look, 
June 20, I96I, p. 72) Appl. author: 
J. Walter Thompson Co. © 6jun6l; 
KKI59613. 
You're so deep, so cool, so gemiitllch. 
Schlitz. (In Army times. Eastern 
ed.. May 27, 196I, p.E5) Appl. au- 
thor: J. Walter Thompson Co. 
© 27May6l; KK159616 . 
SCHLUDERBERG (WM.)-T. J. KURDLE CO. © 
Esskay quality, full cooked, sugar 
cured, skinless, hickory smoked ham. 
Net weight of contents 3 lbs. 
© 30NOV59; KKl 56055. 

SCHLUMBOHM, PETER. 

Our 20th anniversary. SEE Chemex 

Corp. 
2 gal. samovar. SEE Chemex Corp. 

SCHMID (JULIUS) INC. © 
Immolln vaginal cream- jel simple, 
effective conception control with- 
out an occlusive device. Killed 
within the distance normally trav- 
eled in 1/4 of a second. © 19Jun6l; 
KKI59749. 
Trichomonad explosion with Vagisec 
liquid & jelly brings immediate 
symptomatic relief of vaginal 
trichomoniasis. Ramses. 
© 10Apr6l; KKI58122. 



66 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



SCHMID (JULIUS) HJC.-Con. 

Vlglsec liquid and Jelly contacts, 
denatures, explodes trlchomonads; 
brings Immediate symptomatic rell°'' 
In vaginal trichomoniasis. 
® IJMarSl; KKl 57529. 

SCHMID, INC. © 

A fitting time for concern about con- 
ception control; Ramses. © 24Apr6l; 

KKisseyo. 

SCHOFIELD MANUPACTURINC CO. © 
Panels; they fit; a better Job 
quicker. © 24Mar6l; KKl 57921. 

SCHOLL MAKUPACTURINa CO., INC. © 
Dr. Scholl's support stockings, the 
fashionable nylons that ease leg 
fatigue. Appl. author: William 
Mathlas Scholl. © 22Mar6l; 
KKl 58820. 
Dr. Scholl's wart remover for fas^, 
easy removal of warts. Zlno-pads & 
other products. C329. Appl. au- 
thor: William Mathlas Scholl. 
© 15Mar6l; KKI58677. 

SCHONBRONN (S, A.) & CO., INC. © 

Our greetings to you In honor of Pass- 
over. Savarin coffee. (In Jewish 
dally forwsLTd, Mar. 16, I96I, p. 3) 
Appl. author: Foote, Cone & Belding. 
© l6Mar6l; KKl 5789'*. 

•SCHREINER'S GARDENS. © 

You Just can't beat Iris, they're 
colorful, dependable, easy to 
grow. Appl. author: Sweeney, 
Krlst & Dlmm. NM: additions & 
lllus, © 4Apr6l; KKl 58487. 

SCHRETER (A.) & SONS CO., INC. © 
The new Executive '61 series by 
Prince Consort; only 61 ties of a 
kind available in the entire world. 
© 22May6l; KK159787 . 

SCIENCE CAREERS, UNLIMITED. © 

Join In the fun and become an Inven- 
tive genius, a new contest Idea to 
entertain all America. I'm the 
Brain. Appl. author: David Solodar. 
© 7Nov60; KKl 57127. 

SCIENCE MATERIALS CENTER, INC. © 

Motograph science charts, for science 
projects, schools, clubs. Origi- 
nated by Harry Mllgrom; instruction 
manual & production by Hy Ruchlls; 
charts & manual drawings by Carl 
Weiss. © 270ct59; KKI568IO. 

SCIENTIFIC FILTER CO. © 

Roll-Tlte universal screw capper; 
high speed, continuous motion. 
Appl. author: Nathan Lanes. 
© 9Jan6l; KKl 57931. 

SCOTT LUMBER CO., INC. © 

Shastawood wall panels. © 27Mar6l; 
KKl 58073. 

SCOTT PAPER CO. © 

Centennial, War between the States. 
(Centennial design cups) 7 f 1 . oz. 
© 10May6l; KKl 59683. 
You're blissfully secure with 
Confidets; 12 sanitary napkins, 
© 26jun59; KKl 56 243. 

SCULPTO, 

Soulpto presents The All American 
sculptured stone tiles. ® Joseph 
Josephu d.b.a. Sculpto; l6May60; 
KKl 57513. 

SEAORAM (JOSEPH E. ) 4 SONS. PHARMA- 
CRAFT LABORATORIES. SEE Pharmacraft 
Laboratories. 

SEAGRAM (JOSEPH E, ) & SONS, INC. PHARMA- 
CRAFT LABORATORIES. SEE Pharmacraft 
Laboratories. 



3EAL0L, INC. © 
Type 605 rotating metal bellows 

seals. Bulletin Ml 02. © 22May6l; 
KKl 59240. 



SEAL-TITE PRODUCTS, INC. « 
Protect with Seal-Tlte. 
KKl 58789. 



© 4Mar59; 



SEALY, INC. © 

For people who like to be pampered; 
new Princess Posturepedlc lulls you 
to sleep on a layer of Ixixury. 
(In Life, May 19, 1961, p. 137) 
Appl. author: Earle Ludgin & Co. 
© 17May6l; KK159122. 
For people who like to be pampered, 
Sealy's new Princess Posturepedlc 
lulls you to sleep on a layer of 
liixury. (In Modern bride, slimmer 
1961, p. 43) Appl. author: Earle 
Ludgin & Co. © 17Mar6l; KK157989. 
For people who like to be pampered, 
Sealy's new quilted with foam 
Posturepedlc. Mattress. (In Good 
housekeeping. May 196I, p. 122) 
Appl. author: Earle Ludgin & Co. 
© 20Apr6l;KKl 58514. 
For people who like to be pampered, 
the new Sealy Posturepedlc relaxes 
with you blissfully, but never re- 
laxes its support. (in Life, June 
16, 1961, p. 22) Appl. author: 
Earle Ludgin & Co . © I4jun6l; 
KKI5958I. 
Get the biggest bedtime story in the 
business from Sealy. Now in Pos- 
turepedlc, a new choice of comfort 
with same famous no morning backache 
support. (in Southern furniture 
news, Apr. 21, I96I, p. 13) Appl. 
author: Earle Ludgin & Co. 
© 21Apr6l; KKI58666. 
If you like to be pampered, lie down 
here, or lie down here. Steindard 
Posturepedlc; qullted-with-foam 
standard Posturepedlc. (in Life, 
Apr. 21, 1961, P.52E-52G) Appl. 
author: Earle Ludgin & Co. 
© 19Apr6l; KKl 58899. 
Now, specially priced for Sealy's 
great 80th anniversary sale; you 
can't buy a better mattress at 
$39.95 than this Sealy. Posture- 
pedlc & 3 other mattresses, (in 
Life, Jan. 13, 1961, p. 76 -77) 
Appl. author: J. Walter Thompson 
Co. © llJan6l; KKl 56628. 

SEARS, ROEBUCK & CO. © 

Lead a soft life; new Pilgrim Crlon 
socks, (in Life, Oct. 10, i960, 
p. 64) © 60ct60; KKI56153. 
Mire tread. Allstate express hauler 
costs less per mile. (In Transpor- 
tation supply news, Apr. I96O, 
p. 35) © 25Mar60; KKI56151. 
Now you can order a tailor-made suit 
by mall with no risk; hand tailored 
to fit you. (In True, Feb. 1961, 
p. 135) © 25Jan6l; KKl 57915. 
See how many ways you can put flame 
to work; Craftsman propane torch; 
7-piece kit. (in Popular science, 
Dec. i960, p. 223) © lDec60; 
KKl 56152. 
You are invited. Truckers and fleet 
owners are coiviially invited to 
visit the Allstate Truck Tire Hos- 
pitality Suite at the American 
Truckers Association Convention, 
(in Transportation supply news, 
Oct. i960, p. 24-25) © 25Sep60; 
KKl 561 50. 

SECO CO., INC. © 

New Seco-ware Handl-Pans. (In Ameri- 
can restaurant magazine, June 15, 
1961, p. 9) © Seoo Co., Xno,; 
22May6l; KK159744. 
New Seco-weire Handl-Pans. (In 

Restaurant equipment dealer, June 
1961, p. 51) © 22May6l; KK159751. 



New Seco-ware Handl-Pans. Now, Seco- 
Ware food storage pans with handles. 
(In Volume feeding management, 
June 1961, p. 8) © 22May6l; 
KKI59438. 

SEDBURY, LTD. © 

From today on you can overcome the 
high cost of quality apparel. (In 
The New York times. May 11, I96I, 
p. 26 L) Appl. author: Will Kaplan 
Advertising. © llMay6l; KK159220. 

SEIBERLING. SEE Seiberling Rubber Co. 

SEIBERLING RUBBER CO. 

Nylon for extra strength. Another 
first from Seiberling, new Nytex 
construction. The super service 
tire. (In Sports illustrated, Apr. 
17, 1961, p. 6-7) Appl. author: 
Meldrum & Pewsmith, Inc. © Seiber- 
ling, accepted alternative designa- 
tion of Seiberling Rubber Co.; 
13Apr6l; KK159300. 

5EIDNER (OTTO) INC. © 
One potato, two potato, three potato, 
more. Potato salad. (in Yankee 
grocer. May 8, 196I, p. 16) 
© 8May6l; KK .59003. 
One potato, tv*o potato, three potato, 
more. Seidi.er pasteurized potato 
salad. (In The Westerly sun. May 
10, 1961, p. 10) /^pl. states prev. 
reg. KKI59OO3. NM: revisions. 
© 10May6l; KKI595II. 
SERTA ASSOCIATES, INC. © 

Come to the Serta fair sale, America's 
greatest midsummer carnival of mat- 
tress values. Serta-Vista mattress 
4 2 other mattresses. (In Life, 
July 11, i960, p. 4) Appl. author: 
Tatham-Lalrd, Inc. © llJulSOj 
KKI56594. 
Come to the Serta fair sale, 2nd act 
of America's greatest summer bedding 
sale. Serta-QulltPalr mattress 4 3 
other mattresses. (In Life, Aug. 8, 
i960, p. 13) Appl. author: Tatham- 
Lalrd, Inc. © 8Aug60; KKl 56593. 
Fatigue build-up. Avoid it with Serta 
Perfect Sleeper mattress; luxury. 
(In Life, June 6, i960, p. 17) Appl. 
author: Tatham-Lalrd, Inc. 
© 6Jun60; KKl 56595. 
Fatigue build-up. Invest in the first 
mattress scientifically-designed to 
help prevent it, Serta Perfect 
Sleeper, Here, at last, is a mat- 
tress crafted for today. Luxury 
model. (In Life, Apr. 25, I96O, 
p. 22-23) Appl. author: Tatham-Lalrd, 
Inc. © 25Apr60; KKI56597. 
Fatigue build-up. Invest in the first 
mattress scientifically-designed to 
help prevent It, the Serta Perfect 
Sleeper. The secret is in the pat- 
ented Sertallners. Luxury model. 
(In Life, May 16, I96O, p. 96) Appl. 
author: Tatham-Lalrd, Inc. 
© l6May60; KKI56596. 
It's here, America's greatest mattress 
value, the king-length Serta Perfect 
Sleeper, luxury or Sertapedlc models. 
Serta also presents the regular 
length Serta Perfect Sleeper. (In 
Life, Oct. 5, 1959, p. 82) Appl. 
author: Tatham-Lalrd, Inc. O 50ct59j 
KKI5659O. 
Mid-winter sale, Serta-Posture mat- 
tress, (in Life, Jan. 6, 196I, 
p. 71) Appl. author: Tatham-Lalrd, 
Inc. © 6Jan6l; KKl 58594. 
Serta Christmas -In- July sale. Serta- 
pedlc 4 4 other mattresses. (In 
Life, June 29, 1959, p.l40-l4l) 
Appl. author: Tatham-Lalrd, Inc. 
® 29Jun59; KKI56591. 
The Serta president's sale. Perfect 
Sleeper 4 other mattresses 4 bedding. 
(In Life, Jan. 11, i960, p. 86-87) 
Appl. author: Tatham-Lalrd, Inc. 
© llJan60 (in notice: 1959); 
KKI56598. 



1961 



CURRENT REGISTRATIONS 



67 



I Serta proudly presents the Sertapedlc- 
'59 sleep set with the first new 
sleep angle for the home in 7,000 
recorded years. (In Life, Apr. 6, 
1959, p. 52-53) Appl. author: Tatham- 
Laird, Inc. © 6Apr59j KKI56592. 

SERVICE PRODUCTS DIVISION, S. C. JOHNSON 
& SON, INC. SEE Johnson (S. C.) & 
Son, Inc. Service Products Division. 

SERVO CORP. OP AMERICA. © 

Annual report, 196O. © 29Mar6lj 
KKI59IOI. 

SESA-KRAFT, INC. © 

Nut-like flavor, fabulous; Sesame 
chips. Net wt. 3 lbs. © 20Apr6l; 
KKl 58913. 

Sesame chips. Net weight 7 ozs. 
© 7Feb6lj KKl 57988. 

SEVEN-OT CO. © 

Daisy, Daisy not-so-orazy, she brought 
along the fresh, clean taste. (In 
Life, Apr. ?, I96I, p. 67) Appl. 
authors J. Walter Thompson Co. 
© 4Apr6lj KKI58568. 
Do yourself a flavor, make a Seven- 
Up float. Seven-Up and ice cream. 
(In The Saturday evening post, 
June 3, 1961, p. 8-9) Appl. author: 
J. Walter Thompson Co. © 29May6l: 
KKI59614. 
Getting up in the world? Keep going 
with this quick, refreshing lift. 
(In The Saturday evening post, 
Feb. 11, 1961, p. 2) Appl. author: 
J. Walter Thompson Co. © 7Peb6lj 
KKl 57708. 
Play your cards right, bring out the 
real thirst -quencher, (in Look, 
Jan. 3, 1961, p. 3 of cover) Appl. 
author: J. Walter Thompson Co. 
© 20Dec60; KKl 56627. 
Right now your grocer is featuring 
7-Up with festive foods. Stroganoff 
on the half -shell & 6 other foods. 
(In Life, Feb. 3, 1961, p. ^-49) 
Appl. author: J. Walter Thompson 
Co. © lPeb6l; KKI56625. 
When problems begin to pile up, brace 
yourself with this quick, refreshing 
lift. (In Life, Mar. 3, 1961, p. 98) 
Appl. author: J. Walter Thompson Co. 
© 28Peb6l; KK157707. 
Whenever there ' s happy -girl talk, 
it's time for the real thirst- 
quencher, (in Better homes and 
gardens. May I96I, p. 31) Appl. au- 
thor: J. Walter Thompson Co. 
© 20Apr6l; KKI58570. 

SEXTON (JOHN) & CO. © 

Serve it hot, or serve it cold. 
Sexton tea is qualitea. (in In- 
stitutions magazine, Apr. 196I, 
p. 63) Appl. author: Jean Grimm. 
© 24Mar6l; KKI57906. 



SHAKESPEARE CO. © 

America's no.l fishing tackle j now, 
bait cast monofilament. Nono-Spool 
casting reels. No.l934- (in 
Sports afield, Jan. 196I, p. 3) 
Appl. author: Tom Bubln. © 25Dec60; 
KKl 58044. 
Big ones won't get away with fish 
saving, level wind and micro drag. 
Push-button Wondercast, no. 1797; 
Wondered. Endorsed by Marlnus 
DeJong. (In Sport, Jan. 196I, 
p. 4) Appl. author: Tom Bub in. 
© lDec60; KK158046. 

For Christmas nice to give, more fun 
to get; fine fishing tackle since 
1897. Push-button Wondercast & 
5 other items, (in Esquire, Dec. 
i960, p. 294) Appl. author: Tom 
Bubln. © 16Nov60 (in notice: 
1959); KKl 58045. 



Omni-action, all-purpose Wonderod. 
No. PI 596 & 3 other fishing rods, 
(in Field & stream, Jan. I961, p. 2 
of cover) Appl. author: Tom Bubin. 
© 24Dec60 (in notice: 1959); 
KKl 58043. 



SHARADAY CO. © 

You haven't been forgotten. 
KKI57573. 



© 7Mar6l; 



SHAW, EOERTON. © 

Old style free market; no charge, park 
& sell anything of value you don't 
need, (in St. Petersburg times, 
Jan. 5, 1961, P.8-C) © 5Jan6l; 
KKl 56556. 

SHEAFFER (W. A.) PEN CO. © 

Give her the iady-like pen that never 
goes near an ink bottle; Lady 
Sheaf fer. (in Esquire, Nov. i960, 
p. 50) Appl. author: Batten, 
Barton, Durstine & Osbom, Inc. 
© l80ct60; KKl 56504. 

Give him the bold new pen designed 
exclusively for men; PPM. (in 
Esquire, Nov. I96O, p. 51) Appl. 
author: Batten, Barton, Durstine & 
Osbom, Inc. © l80ot60; KKI56505. 

How to play Santa for $8.75. Give the 
year's newest quality foiintain pen. 
Target pen. (in Esquire, Deo. 
i960, p. 312) Appl. author: Batten 
Barton Durstine & Osbom, Inc. 
© I5N0V6O; KKl 58277. 

How to play Santa for $15.00. Give 
him Sheaffer's new PPM, pen for 
men. (in Esquire, Dec. i960, 
p. 313) Appl. author: Batten 
Barton Durstine & Osbom, Inc. 
© Sheaffer's, accepted alternative 
designation of W. A. Sheaffer Pen 
Co.; 15Nov60; KKl 58273. 

How to play Santa for $5.00. Give the 
fo\intain pen that never goes near 
an ink bottle, (in Esquire, Dec. 
i960, p. 312) Appl. author: Batten, 
Barton^ Durstine & Osbom, Inc . 
© Sheaffer, accepted alternative 
designation of W. A. Sheaffer Pen 
Co.; 15Nov60; KKl 58276. 

How to play Santa for $10.00. Give 
her Lady Sheaffer, a Jewel of a 
pen. (In Esquire, Dec. I960, 
p. 313) Appl. author: Batten 
Barton Durstine & Osbom, Inc. 
© Sheaffer's, accepted alternative 
designation of W. A. Sheaffer Pen 
Co.; 15N0V6O; KKI58274. 

A personal letter isn't really per- 
sonal unless it's written with a 
fountain pen [writes] Lucius 
Beebe. PPM, pen for men. (In Time, 
Sept. 19, i960, p. 53) Appl. au- 
thor: Batten, Barton^ Durstine, & 
Osbom, Inc. © Sheaffer, accepted 
alternative designation of W. A. 
Sheaffer Pen Co.; l4Sep60; KKl 58275. 



SHEAFFER'S. 
Co. 



SEE Sheaffer (W. A.) Pen 



SHELL OIL GO. © 

The beginning of the end of number 
please. General Telephone & Elec- 
tronics Corporation, (in Business 
week, Dec. 31, I960, p. 3 of cover) 
Appl. authors J. Walter Thompson Co. 
© 30Dec60; KKl 56298. 
Cushioned ride for tender travelers. 
Pacific Pulp Molding Company, (in 
Business week, Dec. 3, I960, p. 3 of 
cover) Appl. author: J. Walter 
Thompson Co. © 2Dec60; KKI5758O. 

How a scallop shell became a world- 
famous trademark. (in Saturday 
review. May 13, 1961, p. 38-39) 
© 9May6l; KK159461. 



What made hotboxes old-fashioned? 
Tlmken Roller Bearing Company, (in 
Business week, Nov. 5, 196O, p. 3 of 
cover) Appl. author: J. Walter 
Thompson Co. © 4Nov60; KKl 56276. 

Why did the bird die? (Picture of 
boy looking at dead bird] (In 
Time, Apr. 14, 196I, p. 50-51) 
© llApr6l; KKI5973I. 

Why is a pebble smooth? [Picture of 
boy examining pebbles] (in Time, 
May 19, 1961, p. 2-3) © l6May6l; 
KKI5973O. 

SHERRY, ALLAN. © 

Extra 1235 east. This recording is 
dedicated to the memory of steam 
railroading. © 12Apr60; KKl 56 1 55. 

SHOW-HOUSE. 
Best in the House; centers of attrac- 
tion. Flexalum & other products. 
95. (in Good housekeeping. May 
1961, p. 34-35) © Show-House, a 
copartnership composed of Jule R. 
Von Sternberg 8e Charles H. Albln; 
l8Apr6l; KKl 58516. 

Best in the House; the clean, clean 
story. Formica & others. No. 92. 
(in Good housekeeping. Mar. I961, 
p. 44-45) © Show-House, a copartner- 
ship composed of Jule R. Von Stem- 
berg & Charles H. Albln; l8Peb6l; 
KKl 57576. 
Especially recommended. Bruce hard 
wood floors for lasting style and 
beauty & others. 96. (in House 
beautiful, June I961, p. 24-25) 
© Show-House, a copartnership com- 
posed of Jule R. Von Sternberg & 
Charles H. Albln; 20Mar6l; 
KKl 58966. 
Especially recommended. Bruce- 
PlyWelsh & others. No. 94. (in 
House beautiful, Apr. 1961, p.26- 
27) ® Show-House, a copartnership 
composed of Jule R. Sternberg & 
Charles H. Albln; 20Mar6l; 
KKl 58053. 

These six best designed homes in Ameri- 
ca use these best made in America 
products, Flexalum aluminum patio 
awnings & others. No. 91. (in Life, 
Feb. 3, 1961, p. 54-55) C Show-House, 
a copartnership composed of Jule R. 
Von Sternberg & Charles H. Albln; 
31Jan6l; KKl 57068. 

SHULTON, INC. © 

If she's afraid of dyes and fed up 
with rinses sell her Tecnijp»«» », 
Natural color. Lasting color. 
Conditioning color. (in Chain 
store age, Feb. 1961, p. 44) Appl. 
author: Benton & Bowles, Inc. 
© 7Feb6l; KK159479. 
If you're afraid of dyes and fed up 
with rinses get Tecnlque. Tecnique 
color-tone. (In Hsirpers bazaeir. 
Mar. 1961, "p. 53) Appl. author: 
Benton & Bowles, Inc. © lMar6l; 
KK159482. 
Instead of Just shampoo and set, sell 
her Tecnique and set. (In American 
hairdresser. Mar. I96I, p. 38-39) 
Appl. author: Benton & Bowles, Inc. 
© 20Feb6l; KK159473. 
SHWAYDER BROS., INC. LUGGAGE DIVISION. « 
New Samsonite Silhouette, the light- 
weight Jet-age luggeige. Ladies' 
o'nlte, wardrobe & beauty case. 
(In Seventeen, Oct. 1959, p.29) 
Appl. author: Grey Advertising, Inc. 
© 10ct59; KKI56548. 

SICKS' RANIER BREWING CO. © 

A good pretzel has a lot of salt, a 
good beer has Just a little. 
Ranier. (in The Seattle times. 
Mar. 15, 1961, p. 15) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 15Har6l; KKl 59027. 



68 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



SICKS' HANIFP BREWING CO. -Con. 

Have you heaird about our unusual 
bouquet? (In The Seattle times, 
Apr. 19, 1961, p. 2) Appl. author: 
Doyle Dane Bernbach, Inc. 
® 19Apr6l; KKI59638. 
It's amazing how delicious some malt, 
a little corn . . . can taste when 
they're mixed together by Rainier 's 
old-world brewmaster. (in The 
Aberdeen dally world, Apr. 13, 
1961, p. 16) Appl. author: Doyle 
Dane Bernbach, Inc. © IJAprGl; 
KKI59637. 
Our most Important Ingredient. 

Ranler. (in Seattle post Intelli- 
gencer, Mar. 30, 1961, p. 15) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 30Mar6l; KKI59019. 
There's a hard-boiled egg in our 
beer. (In The Dally Mlssoullan, 
Missoula, Mont., Mar. JO, I96I, 
p. 5) Appl. author: Doyle Dane 
Bernbach, Inc. © 30Mar6l; 

KKI59635. 
There's a hard-boiled egg in our beer. 
(In The Saturday evening post, 
Apr. 15, 1961, p.S'i) Appl. author: 
Doyle Dane Bernbach, Inc. 
© llApr6l; KKI59636. 

SIGNODE STEEL STRAPPIHO CO. PASLODE 

CO. DIVISION. 

Paslode fastening and stapling 
equipment. Catalog no. 11. 11th 
ed. © Paslode Co. Division, Slg- 
node Steel Strapping Co. (In 
notice: Paslode Co.); llApr6l; 
KKI59195. 

SIMMONS CO. © 

Beautyrest comfort around the clock. 
Twin studio couch and five other 
convertibles. (in Saturday evening 
post. Mar. 11, I961, p. 62-63) 
Appl. author: McCann-Erlckson, Inc. 
© 28Feb6l; KKl 59670. 
Come see Simmons fashion show of 
Hide-A-Bed sofas, today's most 
magnificently beautiful converti- 
bles. Mayfair and three other 
sofas. (In House beautiful. May 
1961) Appl. author: McCann-Erlck- 
son, Inc. ® 20Apr6l; KK159671. 
Give your first home Simmons style, 
Simmons comfort; only Hlde-A-Bed 
Is a fashionable sofa, with real 
sleeping comfort, (in Modem 
bride, spring i960, p. 36-37) Appl. 
author: Young & Rubicam, Inc. 
© 15Jan60; KKl 58876. 
It's the beautiful Hide-A-Bed only by- 
Simmons. Mad for modern? Contem- 
porary? Traditional? You cam have 
your style and sleep comfortably 
too. (In McCall's, Mar. I96I) 
Appl. author: McCann-Erickson, Inc. 
© 17Feb6l; KKI59672. 
New from Simmons, quilted Beautyrest. 
Mattress. (in Life, Mar. 21, I960, 
p. 56-57) Appl. author: Young & 
Rubicam, Inc. © 17Mar60; KKI58B67. 
The temptation of Beautyrest, another 
story about the kind of comfort 
that's kind to your back. Kim 
Novak rests. Mattress. (in Life, 
June 6, i960, p. 116) Appl. author: 
Young & Rubicam, Inc. ® 2Jun60; 
KKl 58871. 
The temptation of Beautyrest, another 
story about the kind of comfort 
that's kind to your back. Mattress. 
[Basset hound lying on mattress] 
(In Look, Feb. 28, 196I, pA9) 
Appl. author: Young & Rubicam, Inc. 
© l4Feb6l; KKl 58882. 
The temptation of Beautyrest, another 
story about the kind of comfort 
that's kind to your back. Mattress, 
[Housewife, arms outstretched, lylrag 
on bed] (in McCall's, May I960, 
p. 9) Appl. author: Young & Rubicam, 
Inc. © 21Apr60; KKl 58875. 



The temptation of Beautyrest, smother 
story about the kind of comfort 
that's kind to your back. Mattress. 
[Mover carrying crate, looking at 
helper lying on bed] (in The Sat- 
urday evening post, Sept. 17, I960, 
p. 69; Appl. author: Young & Rubi- 
cam, Inc. © 13Sep60; KKl 58873. 

The temptation of Beautyrest, another 
atoiTT about the kind of comfort 
that's kind to your back. Mattress. 
[Woman lying on bed; children play- 
In snow outside window] (in 
McCall's, Feb. I960, p. 25) Appl. 
author: Young & Rubicaun, Inc. 
© 21Jan60; KKl 58869. 

The temptation of Beautyrest, another 
story about the kind of comfort 
that's kind to your back. Mattress. 

! Woman lying on bed In stateroom] 
In McCall's, Apr. I960, p. 177) 
Appl. author: Young 8: Rubicam, Inc. 
© 21Mar60; KKI5887O. 
The temptation of Beautyr-'t, another 
story about the kind of .comfort 
that's kind to your back. Mattress, 
[Woman lying on bed In unrmlshed 
painted room] (in McCall's, Mar. 
i960, p. 221) Appl . author: Young & 
Rubicam, Inc. © 21Feb60; KKl 58868. 

The temptation of Beautyrest, another 
story about the kind of comfort 
that's kind to your back. Mattress. 
[Woman shopper lying on bed] (In 
McCall's, Nov. I960, p,36) Appl, 
author: Young & Rubicam, Inc. 
© 210ct60; KK15887'^, 

The temptation of Beautyrest, another 
story about the kind of comfort 
that's kind to your back. Mattress. 
[Woman stauidlng In doorway of motel 
looking at sleeping man on bed] 
(In Life, July 25, I960, p. 35) 
Appl. author: Young & Rubicam, Inc. 
© 21Jul60; KKl 58872. 

SIMPLICITY PATTERN CO., INC. © 

Everywoman's family circle features 
separates to sew with Simplicity. 
3879. (Poster) © lMar6l; 
KKl 57795. 
Fashion at your fingertips with 

Simplicity. © 19May6l; KK159054. 
Modem miss fashion recipes, spring 
1961. 3828 & other styles. 
© 15Jan6l; KKl 57791. 
New look of separates, shower of 

stripes. 3879; 588O; 3862. (Post- 
er) © lFeb6l; KK157115. 
Printed patterns. JB'I-'J-; 3860. (Chain 
store poster) © lJan6l; KKI57506. 

Printed patterns, 3862; 3893. (Chain 

store poster) © lFeb6l; KK157112. 
Printed patterns. 3920; 3939. 
(Chain store poster) © lMar6l; 
KKl 57792. 
Printed patterns. 3964; 3980. 
(Chain store poster) © lApr6l: 
KK158348. 
Printed patterns. 4015; 4013. 
(Chain store poster) © lMay6l; 
KKI59202. 
The proportioned shlrtdress. 3870. 

(Poster) © lPeb6l; KK157114. 
Shower of stripes. 3876. (Poster) 

© lFeb6l; KKl 57113. 
Simplicity; 1 ycird each, slmple-to- 
make, no. 3963. (Blouse poster) 
© lMay6l; KK159203. 
Simplicity. 3918; 3943. (Poster) 

© lMar6l; KKl 57793. 
Simplicity. 3940; 3907; 3911; 3945. 

(Poster) © lMar6l; KKl 57794. 
Simplicity. 3968; 3937; 3936; 3960. 

(Poster) © lApr6l; KKI5835I. 
Simplicity. 3978. (Poster) 

© lApr6l; KKI58349. 
Simplicity, simple-to-make. 4000. 
(Poster) © lMay6l; KK159204. 

Simplicity, simple-to-make. 40l4. 
(Poster) © lMay6l; KK159205. 



Simplicity, the fashion magazine for 

women who sew» ''ummer I96I: a 

change of pace. 396l. (Poster) 

© lApr6l; KKI5835O. 
Simplicity, the fashion magazine for 

women who sew. 3825. (Spring 1961 

poster) © lJan6l; KKI57508. 
Spring costume elegance In tulip time 

colors. 3825. (Poster) © lJan6l; 

KKI57507. 
Wondei-ful, the suit & ensemble In 

tulip time colors. 3826; 385O; 

3842; 3S36. (Poster) © lJan6l; 

KKl f 7 509. 

SLIDEGIDE CO. © 

New, direct reading money converters; 
Unlvert. (in Asta travel news, Dec. 
i960, p. 87) Appl. author: Peer E. 
••Wedvick. © 30Dec60; KKI56688. 

SMETHPORT SPECIALTY CO. © 

Magnetic silhouette set; draw animals, 
birds, people, objects and designs 
with magnetic powder. Model 64. 
© l4Mar61; KK157606. 
Pocket pal magnetic drawing set. 
Phunny Phil & 7 other sets. 
© 13Mar6l; KKI57605. 

SMIRNOFF (STE. PIERRE) FLS. 

It's the most exciting fashion change 
In liquor history, says Suzy Parker. 
Vodka martini and 3 others. (in 
Life, May 26, 196I, p. 3 of cover) 
Appl. author: L. C. Gumblnner Ad- 
vertising Agency, Inc. ® Ste. 
Pierre Smirnoff Fls., division of 
Heublein; 24May6l; KK159491. 
Looks, tastes, is the lightest of all 
liquors: it leaves you breathless; 
Smirnoff vodka, (in Life, Apr. 7, 
1961, p. 75) Appl. author: L. C. 
Gumblnner Advertising Agency, Inc. 
© Heublein, Inc. (in notice: Ste. 
Pierre Smirnoff Fls., dlv. of 
Heublein); 5Apr6l; KKI58235. 
Screwdriver; it changed the drinking 
habits of America. Vodka. (In 
Dally news. Mar. 3, 196I, p. 52) 
Appl. author: L. C. Gumblnner Ad- 
vertising Agency, Inc. O Heublein, 
Inc. (in notice: Ste. Pierre Smir- 
noff Pis., division of Heublein); 
3Mar6l; KKl 58048. 
Smirnoff, moonlight and rose's; 

vodka. Mike Nichols & Elaine May, 
(In Life, May 5, 1961, p.121) 
Appl. author: L. C. Gumblnner 
Advertising Agency, Inc. 
© Ste. Pierre Smirnoff Fls., divi- 
sion of Heublein; 3May6l; KKI58927. 
Vodka colllns. Vodka & tonic. How 
Smirnoff changed the drinking 
habits of America. (In Daily news, 
June 6, 1961, p. 39) Appl. author: 
L. C. Gumblnner Advertising Agency, 
Inc. © Ste. Pierre .Smirnoff Fls., 
division of Heublein; 6jun6l; 
KKI5949O. 
Vodka highball; it changed the drink- 
ing habits of America, (in Dally 
news, Feb. 20, I96I, p. 52) Appl. 
author: L. C. Gumblnner Advertising 
Agency, Inc. ©Heublein, Inc. (in 
notice: Ste. Pierre Smirnoff Fls., 
division of Heublein); 20Peb6l; 
KKl 58051 . 

Vodka martini; it changed the drink- 
ing habits of America. (In Dally 
news, Feb, 14, 196I, p. 43) Appl. 
author: L, C, Gumblnner Advertising 
Agency, Inc , ©Heublein, Inc. (in 
notice: Ste, Pierre Smirnoff Fls, 
division of Heublein); l4Feb6l; 
KKI58052, 

SMITH (A, 0,) CORP. e 

The new A. 0. Smith all steel Qranu- 
atore for low-cost, oxygen-free 
sealed storage of high moisture 
com and grain. Bulletin no. 
OR-IOO-A. NM: revision & additions. 
Appl, author: Cramer-Kraaselt Co, 
C 25Jan6l; KKl 58042, 



1961 



CURRENT REGISTRATIONS 



69 



SNITH (A. 0.) CORP. HARVESTORE PROD- 
UCTS DIVISION. © 

The glasa-llned gold mine, a study 
of the net worth Increase of 
Harvestore farmers. Bulletin 
MH-116. © 29Kar6l; KKl 58024. 
28 cows, 87 dollars J how Harvestore 
Haylage solved Henry Prange's 
daliY feeding problems. Bulletin 
MH-117. © 29Mar6l; KKI58025. 

SMITH, RICHARD D. © 

Torero cigarettes, for men only. 
© 27Mar61; KKI58128. 

SMITH & ARMBRUSTER, INC. © 

Share the News about diapers and dol- 
lars. Guard ybur baby's health, 
get diaper service free. © 5Apr6l; 
KKI58115. 

SMITTY'S PANCAKE HOUSE. 

Everybody's favorite. Appl. author: 
J. William Smith. © Smltty's Pan- 
cake House, accepted alternative 
designation of Original Pancake 
House, Inc.; l80ct57 (in notice: 
1958); KKl 58738. 

SNID. © 

Looking for something for the person 
who has nothing? Give a Snld. (In 
The New Yorker, Dee. 3, I96O, p. 200) 
Appl, author: Honlg-Cooper & Har- 
rington. © 3Dec60; KKI56620. 
1 
SNODGRASS, LEONARD J. SEE Bison 

Milling Co. 

SOCOLOV, ERNEST. 
I Key -Cue. © Ernest Socolov & Birger 
Roosj 6Dec60; Kia56l62. 

30HI0. SEE Standard Oil Co. (Ohio) 

SONJAY MILLS, INC. © 

2 piece panty pettl-mates matching 
set. © l4Dec60; KKl 56565. 

SOROBAN ENGINEERING, INC. © 

Reader catalogue. Quality data 
processing devices & systems. 
Appl. author: Charles P. West. 
J © 12Dec60; KK15707'^. 

:! SPACE TOYS, INC. © 

Buy and fly the entire glide-rocket 
fleet. Inflatable toys. USAP Fal- 
con missile & 7 other missiles & 
rockets. Appl. author: Jerome H. 
Lemelson. NM: new matter. 
© 27Dec58; KK1560'^9. 

SPE-DE-WAY PRODUCTS CO., INC. © 
Wood Kote marine finish; clear. 
1 gallon. Appl. author; Walter N. 
Sommer. © 27Mar6l; KK1585'^4. 

StEER PRODUCTS CO. © 

Pllnkers. .30 caliber. N0.3085, 
100. © 2Mar6l; KKl 577 43. 

SPENCE ENGINEERING CO., INC. © 

Direct acting temperature regulators; 
type T2 temperature regulators. 
(Form 1013) © 26Aug60; KK156844. 

Maximum capacities for type T2 direct 
operated temperature regulators. 
(Form S.E.M. -12) © 30Aug60; 
KKI56845. 

Parts price list, type D, D2 and W 
pressure reducing valves. Effective 
Aug. 1, 1959. (Form S.P.P.-55) 
© 2May60; KK156841. 

Price list, air controlled temperature 
and pressure pilots. Effective 
Jan. 27, i960. (Form no.S.P.L.-4) 
© 30Aug60; KK156842. 

Price list, solenoid pilots. Effec- 
tive Aug. 15, 1959. (Form 
no.S.P.L.-5) © 30Aug60; KK156845. 

SPERRY RAND CORP . © 

This is how the Remington Noiseless 
sounds, (in Life international, 
Jan. 30, 1961, p. 7) Appl. author: 
Doyle Dane Bembach, Inc. © 9Jan6l; 
KKl 56470. 



SPIC & SPAN, INC. © 

Clty-slde expansion sale; any and all 
coats, suits. Enjoy these mor.ey 
saving laundry values, (in The 
Milwaukee journal, Sept. 26, I960, 
p. 10) © 26Sep60; KKI56076. 
Early bird sale. (In The Milwaukee 
Journal, Feb. 20, 1961, p. 6) 
© 13Feb6l; KKl 58304. 
59th anniversary sale, (in The Mil- 
waukee Journal, Jan. lb, 196I, 
p. 6) © I6jan6l; KKI58303. 
Join the big swing to Splc and Span 
quality and savings, (in The Mil- 
waukee Journal, Apr. 3, I96I, p. 6) 
© 3Apr6l; KKI58302. 

SPIRATONE, INC. © 

Telephcto and Wldeangle lenses. Sil- 
ver screen slide tray case & other 
Items, (in Popular photography, 
Jan. 1961, p. 151) Appl. author: 
S. Franklin Splra. © lDec60; 
KKI56164. 

SPIRIT OF KENTUCKY DISTILLERS CO. © 
Spirit of Kentucky. Kentucky 
straight bourbon whiskey. 
© 50Mar6l; KK159605. 

SPORTS INDUSTRIES. © 

Mlnnl-Burro; fishermen, rock hounds, 
clam diggers, drift wood collec- 
tors, here's your off -the -highway 
vehicle. Motor-Burro for modern 
transportation off the highway, 
trail or no trail. Appl. author: 
William M. Gall. © 4Feb6l; KK156733. 

SPOT- ALL MANUFACTURING CO. 

Spot-all, a stain remover designed 
for the steam gun. Net contents 4 
fluid ounces. © Ralph Mllholland 
d.b.a. Spot-All Manufacturing Co.; 
l8Apr6l; KK159501. 

SPRUANCE, BENTON. 

Karp. SEE Artists Equity Assn., Inc. 
Philadelphia Chapter. 

SQUIRE SHOP. 

The Squire Shop. © Edmund Karnofsky 
d.b.a. Squire Shop; 14Nov59: 
KKI58598. 

SQUIRT CO. © 

Profit picture for bottlers. Ques- 
tion: How has Sq^^irt continued to 
outstrip Industry growth for 9 
straight years?. I; In Bottling in- 
dustry, Jan. 24, 1961, p. 12) 
© 24jan6l; KKl 573 19. 
Squirt's happy holiday guide to 

instant drink -mixing. Squigln & 5 
other drinks. (In Bottling industry, 
Nov. 29, i960, p. 45) © 29Nov60; 
KKl 56 137. 

STABILINE AUTOMATIC VOLTAGE REGULATOR. 
What these people say can save you 
money. SEE Superior Electric Co. 

STANDARD EQUIPMENT CO. 

Industrial equipment from one depend- 
able source. Industrial wire parti- 
tions no. 2600 86 other equipment. 
(Catalog MM) © Standard Equipment 
Co., division of American Pressed 
Steel Corp.; 15Sep60; KKI5602O. 

STAITOARD OIL, AMERICAN OIL CO. SEE 
Standard Oil Co. (Indiana) 

STANDARD OIL CO. (INDIANA) 

The big step iat Standard dealers; 
American super-preml>jm, American 
regular. (in Chicago dally trib- 
une, June 6, 1961, pt.2, p.l) 
© Standard Oil (Indiana) division 
of American Oil Co.; 6jun6l; 
KKI59759. 
The big step to serve you better: 
Standard American. As you travel 
America-wide, stop at these two 
famous symbols for great new Ameri- 
can gasolines, (in Chicago dally 



tribune. May 31. 1961, Pt.l, p. 24) 
© Standard Oil (Indiana) division 
of American Oil Co.; 31May6l; 
KKl 597 62. 
The big step to serve you better; 
your Standard Oil Dealer Joins with 
29,000 dealers of American Oil Com- 
pany to bring you . . . American 
super-premium ... American regular. 
(In Uhlcato dally tribune. May 2J>, 
1961, pt.3, p. 18) © Standard Oil 
(Indiana) division of American Oil 
Co.; 23May6l; KK159760. 
For higher yields and greater profits, 
n-rlch your soil with quality an- 
hydrous ammonia from American Oil . 
(in Prairie farmer. Mar. 18, 1961, 
p. 7) © Standard Oil Co. (Indiana), 
division of American Oil Co. (in 
notice: Standard Oil, division of 
American Oil Co.); l8Mar6l; 
KKl 58076. 
My advice, sir, get De-icer, Standard 
gasolines. A ga-duck and stalled 
motorist. © Standard Oil, division 
of American Oil Co.; lPeb6l; 
KKI5832O. 
My advice, sir, get De-icer, Standard 
gasolines. (Icicle) ©Standard 
Oil, division of American Oil Co.; 
lFeb6l; KKI58322. 

STANDARD OIL CO. (OHIO) 

Boron cleans your carburetor while 
you drive, and keeps it clean. Top 
view of 3 cars, (in Cleveland 
plain dealer, May 4, I961, p. 14) 
Appl. author: McCann-Marschalk 
Co., Inc. © Sohlo, accepted alter- 
native designation of Standard Oil 
Co. (Ohio); 4May6l; KKI5898I. 

STANDARD TOOL & MANUFACTURING CO. © 
Cam-operated Indexing units, model 
ST-A9AB. Bulletin no. 26. Appl. 
author: Lyman K. Shepard. 
© lMay6l; KK159126. 
MSO, multiple secondary operations. 
This new Standard 2nd operation 
machine provides a new concept for 
cost saving automatic production 
methods. Appl. author: Lyman K. 
Shepard. © lMay6l; KK159121. 

STANLEY HOME PRODUCTS, INC. © 

The fun way to get wonderful gifts . 
Enjoy better living through Stanley 
hostess parties. (In Good house- 
keeping, June 1961, p. 133) 
© 22May6l; KK159822. 
Love a dry mop? Well almost, the 
Fiesta wool mop is different. 
Hostess parties. Stanhome. (in 
Ladles' home Journal, Feb. 1961, 
p. 104) © 27Jan6l; KKI569II. 
This book can save you hours each 
week: How to clean everything, by 
Alma Chesnut Moore. Hostess parties. 
Stanhome. (in Ladies' home journal, 
Feb. 1961, p. 105) © 27Jan6l; 
KKI56912. 

.STARK, WETZEL & CO., INC. © 

Something new, exciting, wonderful 
from Stark & Wetzel; menu magic 
with eggs. Quick frozen, ready to 
grill omelettes, (in Institutions 
magazine. Mar, 1961, p. 78) 
© 28Feb6l; KKl 58484. 

STAR-KIST POODS, INC. © 

Captain's cobbler. Easy to fix with 
Star-Klst tuna, the real good meat 
from the sea. (In Life, Sept. 26, 
i960, p. 46) ■ Appl, author: Leo 
Burnett Co., Inc. © 26Sep60; 
KKI56348. , 
Captain's table quality, Star-Klst 
chunk light tuna. (in Ladles' home 
Journal, Mar. 1959, P.I62) Appl. 
author: Leo Burnett Co., Inc. 
© 27Feb59; KKl 57126. 
Enter the Star-Klst tuna $l,000-a-day 
sweepstakes. Chunk light tuna. 
(In Life, Feb. 24, 196I, p. 37) Appl, 
author: Leo Burnett Co., Inc. 
© 23Peb6l; KK157240. 



70 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



STAR-KIST FOODS, INC. -Con. 

Fisherman's pot luck; easy to fix with 
Star-Klst tuna, the real good meat 
from the sea. (in Life, Mar. 3. 
1961, p. 51) Appl. author: Leo Bur- 
nette Co., Inc. © 2Mar6l; KKI5735I. 
1 can free when you mall 3 labels to 
Star-Klst. Chunk light tuna. (In 
Chicago tribune, Jan. 20, I96I, 
pt.5, p. 5) Appl. author: Leo 
Burnett Co., Inc. © 20Jan6l; 
KKI57322. 
Tuna, the real good meat from the sea. 
Star-Klat Christmas doll offer, (in 
The Saturday evening post, Oct. if, 
1959, p. 153) ^pl. author: Leo 
Burnett Co., Inc. © 170ct59j 
¥30.56^^9. 

STARR, ASHBY. SEE Starr (Ashby) Co. 

STARR (ASHBY) CO. 

A great Idea you'll praise galore, 
why didn't someone do this before. 
(C-lft mailing box for 1961 rotating 
wall calendar) Appl. author: Doug- 
las Kennedy. © Ashby Starr (Ashby 
Starr Co.); 17Dec60; KKI56158. 

STEELCOTE MANOTACTDRINQ CO. © 

Ply-Tex Vl-Cryllc house paint. VYC-J 
antique green & other colors. 
© l8Sep60; KKI57332. 
Tilex, epoxy base; tile cleanliness, 
tile resistance at l/^rd tile cost. 
© IIJUI60; KKI56183. 

STEELE (R. C.) CO. © 

Safari crates, specially designed for 
the safety and comfort of dogs and 
other small animals. 90')- & 3 other 
crates. © 9Jan6l; KKI5713O. 
Safari orates, specially designed for 
the safety and comfort of dogs and 
other small animals, go*)- & 3 other 
crates. © Robert C. Steele t.a. 
R. C. Steele Co.; 9Jan6l; KK15717'^. 

3TEELE, ROBERT C. SEE Steele (R. C. ) Co. 

STEIN, LEONARD, 

Nothing persuades like the fragrance 
Impulse. SEE Glvaudan-Delawanna, 
Inc . 



What Is the fragrance impulse'^ 
Glvaudan-Delawanna, Inc. 



SEE 



STEPPER, INC. © 

Now, deliver a completely packaged 
paper every day at less cost than 
your present expense for tying & 
wrapping; Paper-Boy automatic pack- 
aging machine. Model I50. Appl. 
author: Robert C. Hanger. © l6Jan6l; 
KKI56586. 

STEWART. SEE Stewart Jewelry Co. 

STEWART JEWELRY CO. 

The golden pledge bracelet. © Stewart, 
accepted alternative designation of 
Stewart Jewelry Co.; 8Nov60; 
KKl 56662. 

STILLER, WILLIAM B. C 

QulKoin copy layout sxjggestlons. 

O 5Jan6l; KKl 57077. 
QulKoln squeeze type coin holder. 

No. 2000 standard oval & other 

types. © 5Jan6l; KKl 57079. 

3T0KES CANNING CO. © 

Chile of the sea, tuna-chile with 
beans. Contents I5 1/2 ozs. avoir. 
© 10May6l; KKl 59002. 
Six large tamales with sauce. Con- 
tents 15 ozs. avoir. © 23Aug60: 
KKl 57165. 

STOUPFER CORP. ® 

Ten million compliments to the cook, 
(in The Saturday evening post, 
Nov. 14, 1959, p. 123) Appl. au- 
thor: J. Walter Thompson Co, 
© l4Nov59; KKl 58305. 



STROHMEYER & ARPE CO. © 

Marie Elizabeth, no skin, no bones, 
no fishy taste; Portuguese sardines 
in pure olive oil. © 5Jan6l; 
KKI57234. 
Re Umberto, the olive oil with charac- 
ter, genuine Imported. ® 23Jan6l; 
KKI56928. 

STUDEBAKER -PACKARD CORP. © 

Perfonnablllty, a new kind of per- 
fonnsuice, so responsive you have to 
drive the Lark to believe it. (in 
The Saturday evening post, Oct. 29, 
i960, p. 58) Appl. author: Thomas 
Carpenter. © 290ct60; KKI57I58. 

STUROIS POSTURE CHAIR CO. © 

All-purpose fiber glass chairs. 
Price list and quantity dlscovint 
schedule. Apr. I5, I96I. Appl. 
author; John Louis Mann. © 15Apr6l; 
KKl 5851 5. 

STYSON. SEE Styson Art Products Co. 



S TYSON ART PRODUCTS CO. 

Plora-pics hostess cocktail picks. 
Appl. author: Joseph B. Stier. 
© Styson, accepted alternative 
designation of Styson Art Products 
Co.; lNov60; KK159350. 

Now at lower prices, our popular 
flower picks, Flora-Pics for 
hors d'oeuvres, snacks, fruit. 
No.PlOO; PII6. Appl. author: 
Joseph B. Stier. © Styson, accept- 
ed alternative designation of Styson 
Art Products Co.; lNov60; KKl 58858. 

SULLIVAN, STAUFFER, COLWELL & BAYLES, 

INC. © 

The high cost of goofing. In today's 
savagely competitive economy ... it 
is almost impossible for an adver- 
tiser to make a small mistake. (In 
The New York times, Apr. 4, I96I, 
p. 38) © 4Apr6l; KKI58337. 

SUN ELECTRIC CORP. © 

When your engine's sick, rely on the 
man back of this sign; he delivers 
testwork, not guesswork, (in Popular 
mechanics magazine, Nov. I960, p. 235) 
Appl. author: Hanson & Stevens, Inc. 
® 290ct60; KKl 56803. 

SUNBEAM CORP. © 

All new with more power. Deluxe 
Sunbeam Mlxmaster hand mixer. (In 
Look, Dec. 20, I96O, p. 4) 
© 6Dec60; KK159562. 

The best electric appliances made. 
Deluxe Sunbeam automatic Mlxmaster 
mixer and 4 others. (in Saturday 
evening post, Dec. 3, I96O, p. 2) 
© 29Nov60; KKI5956O. 

The best electric appliances made: 
Deluxe Sunbeam automatic Mlxmaster 
mixer. Deluxe Sunbeam automatic 
Mlxmaster hsmd mixer with more 
power. (In Look, Sept. 27, 196O, 
p. 2) ® 13Sep60; KK159551. 

The best electric appliances made. 
Sunbeam automatic electric frypan 
with controlled even heat, and 4 
others. (In Look, Dec. 6, I96O, 
p. 19) © 22Nov60; KK159559- 

The best electric appliances made. 
Sunbeam automatic electric frypan 
with controlled even heat. (In 
Look, Aug. 30, i960, p. 2) 
© l6Aug60; KKI59547. 

The best electric appliances made. 
Sunbeam automatic percolator and 
toaster and 4 others. (In Life, 
Nov. 28, i960, p. 39) © 24Nov60, 
KKI5956I. 

The best steam or dry iron made. 
Sunbeam steam or dry Iron. (In 
Look, Aug. 2, i960, p. 4) 
© 19Jul60; KK159546. 



Choose your hair style. Lady Sun- 
beam deluxe controlled heat hair 
dryer. (in Good housekeeping, 
Oct. i960, p. 11) © 20Sep60; 
KKI59552. 
Compact shape to keep you lovely and 
dainty. Lady Sunbeam Shavemaster 
shaver. (In True story, Oct. 
i960, p. 4) © 6Sep60; KK159550. 

For gracious living, for holiday 
giving. Sunbeam quality that lasts 
and lasts. Automatic Mlxmaster 
mixer and 3 others. (in Good 
housekeeping, Nov. I960, p. 10) 
© 200c t60; KKI59556. 

For gracious living, for holiday 
giving. Sunbeam sparkling beauty, 
enduring quaJ.lty. Automatic Mix- 
master mixer and 3 others. (In 
Good housekeeping, Dec. I96O, p. 10) 
© 22Nov60; KK159558. 

Most powerful all-purpose cleaner. 
New Sxinbeam ducul delxixe vacuum 
cleaner. (In Ladles home Journal, 
Oct. i960, p. 37) © 29Sep60; 
KKI59554. 

New Sunbeam exclusive; 11 degree 
angle scissor-like shaving action. 
Rollmaster electric shaver. (In 
Esquire, Sept. I96O, p. 159) 
© l8Aug60; KKI59549. 

Now, real coffee faster than Instant. 
All new Sunbeam completely auto- 
matic deluxe percolator. (In 
Look, Nov. 22, I96O, p. 4) 
© 8Nov60, KKI59557. 
Queen size faster, closer, gentler 
feminine grooming. New Elegance 
Lady Sunbeam electric shaver. (in 
Good housekeeping, Oct. I96O, 
p. 10) © 20Sep60; KK159553. 

Queen size to do a delicate Job 
quickly. Elegance Lady Sunbeam 
electric shaver. (In McCall's, 
Sept. i960, p. 58) © 21Aug60; 
KK159548. 

Sunbeam automatic electric removable 
heat control appliances. One con- 
trol fits all four appliances. 
(In Look, Oct. 25, i960, p. 4) 
© 110ct60; KK159555. 
SUPERIOR ELECTRIC CO. © 

Blfllar and four-lead Slo-Syn syn- 
chronous motors. Data sheet no. 2. 
SE-L2612. © 17Mar6l; KK157940. 
The caravan of home lighting ideas. 
Luxtrol light controls. SE-AII6025. 
© 10Dec60; KKI56887. 

Double assembly, Superior 5-Way 
binding posts. SE-Ll6l4. 
© 10Mar6l; KKl 57601. 

Plexiformer packaged transformer 
primary. Type TPIOOO. SE-LI26036. 
© 13Mar6l; KKl 57 602. 

Plexiformer packaged transformer 
primary. Type TPIOOO. SE-L36153. 
© ^ay6l; KKl 58945. 

Fluted nut, Superior 5-Way binding 
posts. SE-LI61I. © 31Mar6l; 
KKl 57603. 

For larger KVA requirements the new 
EMS series, electro mechemical 
tremslstorlzed. Stabilene auto- 
matic voltage regulators. Bulletin 
S461EMS. SE-L36157. © 7Jun6l; 
KKI59572. 

For larger KVA requirements, the new 
EMS series; Stablllne automatic 
voltage regulators. Bulletin 
S461EMS. SE-L361II. © 17Mar6l; 
KKl 57938. 

Forward in '6I. SE-L3618. ® 13Mar6l; 
KKl 57604. 

Home lighting with Luxtrol light 
controls. SE-Lll60l4. © 2Mar6l; 
KKl 57361. 

How to decorate with light. 

SE-AII6027. © 10Dec60; KKI56888. 

Luxtrol light control, free portable 
display. SE-LI2607. O 3Jan6l (in 
notice: I96O); KKI57333. 

Micro-Ohm rheostats 310 series. 
SE-L96014. © 7Mar6l; KKl 57541. 



961 



CURRENT REGISTRATIONS 



Militarized Stabiline automatic volt- 
age regulators; IE, instantaneous 

electronic, series. SE-L26l4. 

© 17Mar6l; KKl 57937. 
New, all metal grounding type, Superior 

5-Way binding posts. Type OPJONC. 

SE-LI615. © 10Mar6l; KKI5760O. 
New all metal, grounding type, 

Superior S-Way binding posts, 

type QPJONC. SE-L5615O. 

© 17May6l; KKl 59304. 
New blfilar and four-lead Slo-Syn 

synchronous motors. Data sheet 

no. 2. SE-L3616I. © 9May6lj 

KKl 58946. 
A new dimension, the EMHC series, 

Stabiline automatic voltage regu- 
lators for heavy duty applications. 

Bulletin S46lEMHC. SE-L26124 . 

© 17Mar6l; KKl 57939. 
A new dimension, the EMHC aeries 

Stabiline automatic voltage regu- 
lators for heavy duty applloations . 

SEL-36156. (Bulletin S461EMHC) 

e 6jun6l; KKI5983O. 
New double assembly, Superior 5-Way 

binding posts for quick, safe, 

accurate connections. SE-L36152. 

© 17May5l; KKl 59305. 
The new Exel loading reactor. Type 

LR2. SEL2606. © 9Peb6lj KKl 56889. 
New high current, low voltage Power- 

stat variable transformers, I4.0 volt 

series. Biilletln P6114.0. SE-L36155. 

© 2l(May6l; KK159303. 
New high current, low voltage Power- 

stat variable transformers, 40 

volt series. Type lOB-40, 21-40, 

116U-40. Bulletin P6l40. 

SE-L3617. © 17Mar6l; KKl 57945. 
New militarized Stabiline automatic 

voltage regulators; IE series. 
I SE-L30I58. © 24May6l; KK159831. 
! Now available, motor driven 116-216, 

117-217, 126-226 series Powerstat 

variable transformers. SE-L6115. 
i © 17Mar6l; KKl 57936. 
I Powerstat decade line corrector. 

SE-LI26OII. © 15Peb6l; KKl 57538. 
Powerstat variable transformers, the 

new 21 series. Bulletin P6l21. 

SE-LI617. © 20Mar6l; KKl 57942. 
I Pulse-to-step, Slo-Syn translator, 

type ST-150. Bulletin SS361. 
I © llMay6l; KKl 59001. 

Pulse-to-step Slo-Syn translator. 

Type ST-150. Bulletin SS36I. 

SE-L26II3. © 20Mar6l; KKl 57943- 
Slo-Syn Synchronous motor. Type 

XIOOO. SE-L26II6. © 20Mar6l; 

KKl 57941. 
Slo-Syn synchronous motor. 

Type XIOOO. SE-L3616O. © ,3^761 ; 

KKI58944. 
Stabiline automatic voltage regulators, 

the new EMK series. SE-LI26OI3. 

© 3Mar6l; KKl 57540. 
Stabiline type EM4108mCR. 

SE-L2615. © 17Mar6l; KKl 57935. 
Stabiline type EM4108mcR automatic 

voltage regulator. SE-L36159. 

© 24May6l; KK159829. 
Statrol magnetic amplifiers. 

SE-L36163. (Bulletin ■MA261) 

® 19Jun6l; KKI59832. 
Statrol magnetic amplifiers. Types 

103PM & 106PM, llOPM &II5PM. 

Bulletin MA26I. SE-L2617. 

© 17Mar6l; KKl 57944. 
What these people say can save you 

money. Why? Because voltage is now 
controlled by a Stabiline automatic 
voltage regulator. SE-LII60IO. 

© 6Mar6l; KKl 57539. 
SUPERIOR PLASTICS, INC. © 

The listening ear, complete human 

model kit. 3200:200. (How we 

live, no. 2 In a series) 

© 17Apr6l; KKl 58916. 
The seeing eye, complete human model 

kit. 3100:200. (How we live, 

no.l In a series) © 17Apr6l; 

KKl 58915. 



SUPREME BAKERS DIVISION, UNITED BISCUIT 
CO. OF AMERICA. SEE United Biscuit 
Co. of America. Supreme Bakers 
Division. 



SURE MUSIC & RECORD CO., INC. 
By the best of the Munmers. 
© I5N0V6O; KKl 58293. 



© 



SURaiCAL DEVICES. © 

Disposable, air vented, Stomaplast 
bag. Appl. author: Thomas R. 
Baxter. © 17Sep60; KKl 56949. 

SWEENEY, E. BAXTER, JR. © 

Outrank. 48 cards, each of different 
rank. In eight colors. © 13Mar6l; 
KKI58247 . 

SWIFT & CO. © 

The new kind of margarine that ' s more 
than 75/^ unsaturated vegetable oil; 
Award. (In The Boston globe, 
Apr. 19, 1961, p. 33) © 19Apr6l; 
KKI58658. 

New, Swift ' 3 Premlvun pure pork sausage . 
(In The Kansas City times, Feb. 24, 
1961, p. 18) © 24Feb6l; KKl 57737- 
New, Swift ' s Premium pure pork sausage . 
Old fashioned links, (in The Cleve- 
land press and news, Feb. 1, I96I, 
P.9-C) © lPeb6l; KKI56729. 

SWIFT OHIO CORP. © 

Advanced production control by Swift 
Ohio. No. 425 upright heavy duty 
drill; Quik-set positioning Blox. 
Appl. author: Central Advertising 
Agency, Inc. © 27Apr6l; KK158942. 

SWINGLINE, INC. © 

Don't be half safe, be completely 
safe; use automatic safety proven 
Swingline Speedway file fasteners. 
No. 27 desk stapler; no. 4 Speedpoint 
staples. © 17Feb6l; KKl 56868. 

SYNTEX LABORATORIES, INC. © 

The steroids: what they are and what 
they do. 9- Physiological inter- 
relations. Syntex steroid medicine. 
(In Medical tribune, Jan. 23, 1961, 
p. 5) © 23Jan6l; KKl 56633. 
The steroids: irtiat they are and what 
they do. 10. Diagnostic procedures 
and assay values. Syntex, steroid 
medicine, (in Medical tribune, 
Feb. 13, 19d1, p. 5) © 13Feb6l; 
KKl 56986 . 
The steroids: what they are and what 
they do. 11. Diagnosis and treat- 
ment of adrenal cortical disturb- 
ances. Syntex steroid medicine. 
(In J. A.M. A., Mar. 4, 1961, p. 6-7) 
© 4Mar6l; KK157432. 
The steroids : what they are and what 
they do. 12. The biologic reaction 
to stress. Syntex steroid medicine. 
(In Medical news. Mar. 24, 1961, 
p. 24) © 24Mar6l; KK1577^4. 
The steroids : what they are and what 
they do. l4. Steroid therapy in 
gynecology, pt.2. (In Medical 
news. May 19, 1961, p. 24) 
© 19May6l; KK159124. 



T 



TADC- SEE American Distilling Co. 

TCKC. SEE Chun King Corp. 

T.C.S.K. , INC. SEE Twin Cantors Silver 
Kettle, Inc. 

T.I. SEE Tires, Inc. 

TJM. SEE Mahon (Thomas J.) Inc. 
T.P. CO. SEE Tropical Paint Co. 

T.P.C. SEE Plllsbury Co. 

TRB CO. SEE Timken Roller Bearing Co. 



71 



TAIT MANUFACTURING CO. © 

New era in Rapldayton Jet pumps, 
(in The Journal of plumbing, heat- 
ing & air conditioning, Feb. 196I, 
p. 10-11) © 10Feb6l; KK159221. 
New era in Rapldayton submersibles. 
(in The Journal of plxanbing, heat- 
ing & air conditioning, Jan. I96I, 
p. 12-13) © 10Jan6l; KKl 59225. 

New era in Rapldayton water condi- 
tioning equipment. (In The Journal 
of plumbing, heating & air condi- 
tioning. May 1961, p. 10-11) 
© 10May6l; KK159229. 

New era In submersible pumps. 

Rapldayton subs. (in The Journal 
of plumbing, heating & air condi- 
tioning. Mar. 1961, p. 45-46) 
© 10Mar6l (in notice: 196O); 
KKI59227 . 

Why we said no. Rapldayton Champion 
Jet pumps. (In The Journal of 
plumbing, heating & air condition- 
ing, Apr. 1961, p. 36 -37) 
© 10Apr6l; KKI59222. 

TALISMAN, MARK. SEE Avant Gardes. 

TALMAN FEDERAL SAVINGS & LOAN ASSN. OP 

CHICAGO. © 

Meet Talman, your neighbor; world's 
largest neighborhood savings asso- 
ciation, (in Chicago sun-times, 
Dec. 27, i960, section 2, p. 8-9) 
© 27Dee60; KKI56167. 

New from Talman, the B.E.P.P. credit 
card for people who seldom use 
credit, (in Chicago daily tribune, 
Jan. 4, 1961, pt.2, p. 7) © 4Jan6l 
(in notice: I96C) ; KKI56166. 

TAMMAR DISTILLING CO- 

Zaroff - Vodka. © American Distil- 
ling Co. d.b.a. Tammer Distilling 
Co.; 31Aug60; KK159420. 

TAR (JACK) CONTINENTAL CHOCOLATE SHOP. 
A Jack Tar Hotel Continental Chocolate 
Shop. Net weight 1 pound. © Larls- 
sa G. Esslg d.b. under the name of 
Jack Tar Continental Chocolate Shop; 
lDec60; KK156947. 

TAYLOR (THOMAS) & SONS. © 

Gore, Gore, Gore. Gore shoes for men 
are seen everywhere. [4 shoe styles] 
(in Boot and shoe recorder, Jan. 15, 
1961, p. 43) Appl. author: Ralph A. 
Parker. © 15Jan6l; KKI56589. 

In his father's footstepa; Shugor. 
Leather covered elastic-gore 
topllnes are big sellers In men's 
shoes today, (in American shoe- 
making, Apr. 19, 1961, p. 64) Appl. 
author: Ralph A. Parker. © 19Apr6l; 
KKl 58593. 

The latest Shugor fashions from Gay 
Paree in three heel heights. (in 
Boot and shoe recorder, Feb. 15, 
1961, p. 26) Appl. author: Ralph A. 
Parker. © 15Peb6l; KKl 57646. 

Smart shoes for Juveniles for all 
occasions. (in Boot and shoe re- 
corder. Mar. 15, 1961, p. 44) Appl. 
author: Ralph A. Parker. © 15Mar6l; 
KKl 57645. 

TECHNICAL MATERIEL CORP. © 

Tone Intelligence unit. Model TIS-3 
(TH-39A/UGT) (Sales service bulle- 
tin, no. 245) Appl. author: Ray 
dePasquale. © 15Jan6lj KKI56745. 

TEEPLE, GIFPORD H., JR. SEE Nu-Kleets. 

TELASCO. JOSEPH. © 

Popstix; Ice pops on sticks made in 
your own ice cube trays. Item 350B. 
© 3CDec60; KKI56228. 

TENNANT (G. H. ) CO. © 

Concrete treatment, no. 22. (Bulletin 
no. 81. lilt) © 28Peb6l; KK157439. 



72 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



TENIIANT (G. H. ) CO. -Con. 

New, engineered to out-perform all 
other floor machines of Its size, 
Tenricint K-4 Industrial floor ma- 
chine. Removes grease-caked dirt 
from floors In one operation. (Bul- 
letin 81.5D-R 1/61) © 20Jan6l; 
KK157'*38. 

New, Tennant model 85 heavy duty power 
sweeper, the world's most advanced 
power sweeper. (Bulletin no. 85-26) 
© 24Peb6l; KKlSTt'H. 

Self -polishing wax, no. 320. (Bulletin 
81.123) © 28Peb6l; KK157440. 

Urethane finish, no. 120 for wood ajid 
concrete floors. (Bulletin no. 
81.129) © 12Aug60; KKl 57437. 

TERREX. 

Your photo on stamps. ® Terrex, 

solely owned by William W. Lesnlak; 
lJan6l; KKlSg'tOg. 

TERRY TUCK, INC. © 

Handler, a smart new kind of robe. 
Style no. 411 & 402. NM: revisions. 
© llJan6l; KKl 56666. 
The Terry-Muu, designed and. made In 
California by Terry Tuck, Inc. 
Style no. 420; with belt. © 3Jan6l; 
KKl 56 186. 

TERRYTOONS. 

Deputy Dawg, a fun and adventure game. 
For ages 4 to 10. 4l05. By Milton 
Bradley Co. © Terrytoons, a divi- 
sion of CBS Films, Inc.; 30Dec60j 
KKL 56979. 

Deputy Dawg, 3 puzzles. For ages 4 to 
9. 4109. By Milton Bradley Co. 
© Terrytoons, a division of CBS 
Films, Inc.; 30Dec60; KKI5698I. 

Deputy Dawg, 3 puzzles. For ages 4 to 
9. 4109-1. By Milton Bradley Co. 
© Terrytoons, a division of CBS 
Films, Inc.; 30Dec60; KKI5698O. 

TEXAS PHENOTHIAZINE CO. © 

Dr. Rogers' Mlcro-Bov, an Improved 
treatment for use In controlling 
certain roundworms inhabiting the 
intestinal tract of cattle or 
calves. Net contents: 1 gallon. 
© 23May6l; KKl 59242. 

TEXAS YELLOW PINE. © 

Wise buyers choose Texas yellow pine, 
dry and mighty, SPIB grade -marked. 
Lumber. (In The Dallas times 
herald. May 21, I96I, p.D-3) Appl. 
author: Erie Racey & Associates. 
© 21May6l; KK159217 • 

TEXBORO CABINET CORP. © 

No finer kitchen styling at any 
price, (in House and home, Feb. 
1961, p. 175) ® 26jan6l; KKl 59276. 

TEXSUN CORP. © 

Drink a bit of sun, Texsun. Pink 
grapefruit Juice; orange Juice. 
Appl. author: Clay Stephenson Asso- 
ciates, Inc. © 8Apr6l; KK159041. 

THOMAS, MARYBETH F. 

Little Snipper surprises, [|.2 things 
to do with scissors and crayons. 
SEE Sssalfleld Pub. Co. 

THOMPSON RAMO WOOLDRIDGE, INC. © 
Electronics in flight. A 15-aheet 
calendar for 196I which features 
contributions that the science of 
electronics has made to the safety 
of flying. First military aircraft 
radio, 1911, & 11 other scenes. 
Appl. author: Edwards & Deutsch 
Lithograph Co. © 2Jan6l; KKl 56569. 

3M CO. SEE Minnesota Mining & Manufac- 
turing Co. 

TIDY HOUSE PRODUCTS, PILLSBURY CO. 
SEE Plllsburj- Co. 



TIFFANY STAND CO. © 

An entirely new concept In office 
machine stands la behind this 
announcement. Model 60OO & 1177. 
Appl. author: Padco Advertising Co. 
© 10Feb6l; KK157578. 
New concept In office machine stands; 
many years of leadership. Model 
6002 & other stands. Appl. author: 
Padco Advertising Co, © 20Feb6l; 
KKl 57575. 

TIOLON CO. © 

Markwell L4 staples; free repair 
service. C 22Mar6l; KKl 58420. 

Marlcwell staples; 55 sizes. Free 
repair service to our customers. 
© 22Mar6l; KK158421. 

TIMKEN ROLLER BEARING CO. © 

Remember when Budge had to win every 
set to stay alive. Frank Yates. 
(In D.A.C. news. May 196I, p. 4 of 
cover) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc. 
© lMay6l; KKI58657. 
Remember when Buzz Fazio had to strike 
out to win. Bob Wlngerter. (In 
D.A.C. news, Feb. I96I, p. 4 of cover) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © lFeb6l; 
KKI56588. 
Remember when Gehrlnger proved he was 
the mechanical man. Earl McDonald. 
(In D.A.C. news. Mar. I96I, p. 4 of 
cover) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc . 
© lMar6l; KKl 57241. 

Remember when Gene Sarazen showed 
them he was a money player. Elmer 
Anderson. (In D.A.C. news, Apr. 
1961, p. 4 of cover) Appl. author: 
Batten, Baj^ton, Durstine & Osborn, 
Inc. © lApr6l; KKl 5799^. 
Remember when Tommy Milton won the one 
he vowed he'd win. Endorsed by Bob 
Williams. (In D. A. C. news, Jan. 
1961, p. 4 of cover) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © IJanSl (in notice: 196O): 
KKl 56054. 
Remember when Willie Hoppe won his 
51st championship at 65. Tlmken 
tapered roller bearings. (in 
D.A.C. news, June 196I, p. 4. of 
cover) Appl. author: Batten, Bair- 
ton, Durstine & Osborn, Inc. 
© ljun6l; KK1593^9. 
The Winton runabout. Everything's 
changed but the name on the bear- 
ings, (in U.S. news & world 
report. May 29, I96I, p.l) Appl. 
author: Batten, Barton, Durstine & 
Osborn, Inc. © 22May6l; KK159073. 

TINNERMAN PRODUCTS, INC. © 

Industry's universal fasteners; 
Speed Nut brand fasteners . 
Bulletin no.353-l-10M-6l. Appl. 
author: Meldrum & Fewsmlth, Inc. 
© 20Mar6l; KKl 58866. 

TIRE CITY CORP. SEE Korvette Tire 

City. 

TIRES, INC. © 

At all 8 Tires, Incorporated, loca- 
tions: New York, Brooklyn, Jamaica, 
L. I. C. -Astoria, Rockville Centre, 
W. Babylon, Westchester, Bergen Mall. 
A gigantic tire sale. (In Sunday 
news. New York, Mar. 12, 196I, 
p.l40-l4l) © 12Mar6l; KKl 57599. 
4 blockbuster purchases, 4 block 
buster sales. $787,000 worth of 
the finest quality tires. (in 
Sunday news. New York, June 18, 
1961, p. 114-115) © I8jun6l; 
KKI59758. 
$2,500,000 tire clearance sale. Brand 
new, factory-fresh, top quality 
nationally famous brands; snow or 
regular at Scime price. (in Dally 
news. New York, Jan. 4, I96I, p.8l) 
© 4jan6l; KKI56132. 



World ' s largest retailers of all 
famous brainds announces Its first 
sale of factory seconds in 5 years. 
Spectacular sale nylon seconds, 
(in Sunday news. New York, Jan 29, 
1961, Kings section, K8-K9) 
© 29Jan6l; KKl 56 467. 

TOBTN, WILLIAM J. 

How to sell most of the people most 
of the time. SEE Sales Management, 
Inc. 

TODDLER CUT-UPS. © 

Pre-cut Toddler cut-ups, ready-to-aew 
children's garments. © 13Peb6l; 
KKl 57^^86. 

TOPPS PRODUCTS CORP. © 

Expansion watchband; Star-line. 3C1 • 

© 15Dec60; KKI560B6. 
Lady's expansion watchband; Star-line. 
303. © 15Dec60; KKI56O87. 

TOWN & COUNTRY SHOES, INC. © 

For young women who Just love shoes. 
(In Seventeen, Mar. I96I, p. 67) 
Appl. author: D'Arcy Advertising 
Co. © lMar6l; KKI58232. 
There goes that red box again. (In 
Vogue, Feb. 15, I961, p. 2 of cover) 
Appl. author: D'Arcy Advertising 
Co. © 15Feb6l; KK158233. 

TRAINER ASSOCIATES, INC. ® 
The new PosterBore auger. 
© 17Mar6l; KKl 58622, 

TRANS CARIBBEAN AIRWAYS, INC. © 

Gratis, llbro de datos del baseball 
1961. (in El Dlario de Nueva York, 
Apr. 3, 1961, p. 19) Appl. author: 
Warwick & Lagler, Inc. © 3Apr6l; 
KKl 58068. 
Vengan y vuelen conmlgo a Puerto Rico 
por la Trans Cairibbean Airways. 
Carmen Davlla. (In El Dlario de 
Nueva York, May 15, I96I, p. 19) 
Appl. author: Warwick & Legler, Inc. 
© 15May6l; KK159055. 
Vengan y vuelen conmlgo a Puerto Rico 
por la Trans Caribbean Airways. 
(In El Dlario de Nueva York, 
Apr. 17, 1961, p. 19) Appl. author: 
Warwick & Legler, Inc. © 17Apr6l; 
KK158526. 
Vengan y vuelen conmlgo a Puerto Rico 
por la Trans Caribbean Airways. 
Miriam Velez. (in El Dlario de 
Nueva York, Mar. 23, I96I, p. 39) 
Appl. author: Warwick & Legler, Inc. 
© 23Mar6l; KKl 57769. 

TRAUTMAN, GERALD. © 

Sir Easy seals asphalt; do-lt your- 
self. © 23Feb6l (in notice: 196O); 
KKl 57226. 



TRAVIS, BETTY. 

TRAVIS, JAMES. 
Chicken-a-go. 
Travis. 



SEE Cooke, Betty Travis. 
SEE Cooke, Betty 



TREASURE CRAFT. © 

Menehune, Hawaii. Appl. author: 
Alfred A. Levin. © 26jan6l (in 
notice: 196O); KKI5692O. 

TRI-LINE. © 

A most unique basket of sunshine. 
(A most unique basket of flowers) 
Fleur de Lis pens, no. 333. 
© 28Mar6l; KK159360. 

TRITT (OLGA) INC. © 

All in 18 kt. gold or platinum. Dia- 
mond gold necklace [& 9 other pieces 
of Jewelry] (in The New Yorker, 
Dec. 3, i960, p. 39) © 3Dec60; 
KKI56II5. 

TROPICAL PAINT CO. © 

Tropoxles, greater protection for 
severe chemical conditions. Tile 
red; gray. Appl. author: E. J. 
Slrmay. © 3Mar6l; KKl 57745- 



1961 



CURRENT REGISTRATIONS 



73 



TRUVAL SHIRT CO., INC. © 

The button do«n mind, an Informative 
but brief essay on shirts for campus 
and business. Appl. author: Irwin 
Zlowe. © 15Apr6l; KKI58760. 

TURNER, LUIS ARTHUR. © 

Island Delight. Average weight: 3 oz. 
© 13Mar6l; KKl 57531. 

TUSSY, INC. © 

Bright Secret, one of the few she'll 
keep. Fragrances, (in Harper's 
bazaar, Dec. 196O, p.6l) Appl, au- 
thor: Young & Rublcam, Inc. 
© lDec60i KKl 57421. 
Buddy beauty now, blooming beauty 
soon; Buddy Beauty, a variety of 
little girl toiletries, (in Vogue, 
Nov. 1, i960, p. 46-47) Appl. au- 
thor: Young & Rublcam, Inc. 
© lNov60j KKl 57419. 
Change your lips as smoothly as you 
change the subject; be bold, experi- 
ment. 5-ln-l llpstack. (in Sunday 
news. New York, Jan. 15, 196I, p. 97) 
Appl. author: Young & Rublcam, Inc. 
© 15Jan6l; KKl 57422. 
Change your lips as smoothly as you 
change the subject; It looks like 
lipstick. 5-ln-l llpstack. (in 
McCall's, Dec. I96O, p.l6l) Appl. 
author: Young & Rublcam, Inc. 
© 21Nov60; KKl 57424. 
Dry skin Is for wish-bones, Tussy dry 
skin cleanser Is for you. (in 
aiamour, Jan. I961, p. 89) Appl. au- 
thor: Young & Rublcam, Inc. 
© 22Dec60; KKl 57423. 
Morning glorys dance all night If they 
pick Early Iris. Fragrances, (in 
Harper's bazaar, Dec. I96O, p. 63) 
Appl. author: Young & Rublcam, Inc. 
© lDec60; KK157420. 
New, Tussy 5-ln-l llpstack. (in 'Teen 
Jan. 1961, front & back cover) 
Appl. author: Young & Rublcam, Inc. 
© 10Dec60; KKl 57417. 
Nothing much happens at midnight till 
you wear It; Midnight fragrances, 
(in Harper's bazaar, Deo. I960, 
p. 65) Appl. author: Young & Rublcam 
Inc. © lDec60; KK157418. 

TWIN CANTORS SILVER KETTLE, INO. © 
This Passover, enjoy all the warmth 
and pleasure of a kosher seder din- 
ner at home without any of the fuss 
or work. (In New York post, Feb. 3, 
1961, p. 65) © 3Peb6l; KK157131. 

TYLER REFRIGERATION CORP. © 

Becht-bullt Volumatic merchandisers. 
Tyler, your one-stop source for the 
most complete and flexible line of 
adjustable metal shelving, check- 
outs, tables, fixtures. (in Super- 
market news, Jan. 23, I96I, p. 48) 
Appl. author: John Jay Philip. 
© 23Jan6l; KK159234. 

Dan's Supreme Supennarkets keep going 
Tyler. (in Supermarket news, Dec. 
26, i960, p. 24) Appl. author: 
John Jay Philip. © 26Dec60; 
KKI59233. 

Eberhard has his reasons for going 
Tyler in one store after another. 
Endorsed by L. V. Eberhard. (In 
Supermarket news, Feb. 13, 19d1, 
p. 48) Appl. author: John Jay 
Philip. © 13Feb6l; KK159232. 

National Food Stores keep going 
Tyler, (in Superttiarket news, June 
12, 1961, p. 52) Appl. author: John 
Jay Philip. O 12Jun61; KK159757. 

Only a Tyler-equipped store offers so 
mainy customer conveniences. Effi- 
cient refrigeration protects qual- 
ity of perishables, assures satis- 
faction, (in Supermarket news, 
Jan. 9, 1961, p. 64) Appl. author: 
John Hay Philip. © 9Jan6l; 
KKI59235. 



Tyler for displayability, sellability. 
Endorsed by Nicholas D'Agostlno. 
(In Supermarket news, Apr. 17, 
1961, p. 76) Appl. author: John Jay 
Philip. © 17Apr6l; KK159755. 

Volumatic merchandisers; the big com- 
plete flexible equipment line. 
(In Supermarket news. May 8, 1961, 
p. 128) Appl. author: John Jay 
Philip. © 8May6l; KK159251. 

Would buy Tyler again. Endorsed by 
B. P. Watkins and Tom R. Rutledge. 
(In Supermarket news. May 22, 
1961, p. 44) Appl. author: John 
Jay Philip. © 22May6l; KK159756. 



U 



U. S. F. P. SEE U. S. Food Products, 
Xnc . 

UWCAS MANUFACTURING CO. © 
The original Christmas gift. 
© lFeb6l; KKl 57963. 

UNCLE BEN'S, INC. © 

Converted rice. l4 oz. net wt. 
© 8May6l (in notice: 196O); 
KKI59093. 

UNQER. SEE Unger Co. 

UNOER CO. 

Star-pastx^r. In our cookies butter 
makes the difference. Holiday Bak- 
eiy. Appl. author: Paul A. Unger. 
© Unger, accepted alternative desig- 
nation of Unger Co.; 6Dec60; 
KKI56948. 

UNION SPECIAL MACHINE CO. © 

Attaching elastic two- and three - 

needle machines, class 52700. Style 
52700 BR. Appl. author: Arthur 
James Pelgel. © 6Mar6l; KK157436. 

Bag closing machines. Industrial 
sewing machines. (Bulletin 200A) 
Appl. author: Arthur James Felgel. 
© lMay6l; KK159410. 
Especially for wash and wear fabrics, 
new smooth-seam machines, styles 
6l400 U and 6l400 V. Appl. author: 
Arthur James Pelgel. © 8Dec60; 
KKl 56296. 
The manufacture of uniform shirts 
and pants . Industrial sewing 
machines. (Bulletin 251) Appl. 
author: Arthur James Felgel. 
© 19Jun6l; KK159774. 

Toe closing, socks - anklets. Style 
39500 AC. Appl. author: Arthur 
James Felgel. © 6Mar6l; KK157435. 

UNITED BISCUIT CO. OF AMERICA. © 
Keebler Jamaica Qems, a cookie with 
Just a touch of spice. One pound 
net weight. © United Biscuit Co. of 
America (in notice: Keebler Biscuit 
Co., division United Biscuit Co. of 
America); 31Jan6l; KK157335. 

UNITED BISCUIT CO. OF AMERICA. SUPREME 
BAKERS DIVISION. 

Dutch Apple cookies. Supreme. Net 
weight one pound. © United Biscuit 
Co. of America (in notice: United 
Biscuit Co. of America, Supreme 
Bakers Division); 24Jan6l; KKl 57195. 

Supreme cocoanut chocolate drop cookleia. 
One pound net. © United Biscuit Co. 
of America (in notice: United Biscuit 
Co. of America, Supreme Bakers Divi- 
sion); lMar6l; KKl 57788. 

UNITED PIECE DYE WORKS. © 

Automatic wash 'n wear; Unldye 65/35 
finish. Appl. author: Adeline A. 
Dembeck. © 100ct60; KK154547. 
(See also United Piece Dye Works; 
lOOcteO; KK154124) 



Automatic wash 'n wear; Unldye 65/35 
finish. Appl. author: Adeline A. 
Dembeck. © 100ct60j KK156124. 
(See also United Piece Dye Works; 
100ct60; KKI54547) 

UNITED PROSTHETIC LABORATORIES. 

Psirtlal chrome dentures. © Irving 
Zwicker d.b.a. United Prosthetic 
Laboratories; 15Apr6l; KK159411. 

UNITED PURE FOOD CO. © 

Recipes for Marie Elisabeth skinless 
and boneless Portugese sardines in 
olive oil. © 6Feb6l; KKl 57069. 

UNITED STATES EXPANSION BOLT CO. © 

Newly developed, perfectly engineered, 
fully tested; Tap-It nylon anchors. 
Appl. auth-rr: Foltz-Wessinger, Inc. 
© 13Jan6l; KKI56206. 

U. S. POOD PRODUCTS, INC. © 

Feast on the finest . Krakus genuine 
Imported Polish ham. (In Chicago 
dally tribune. Mar. 21, 196I, pt.2, 
p. 16) Appl. author: Wilson-Savlor- 
Ware, Inc. © 21Mar6l; KKl 57904. 

UNITED STATES GYPSUM CO. © 

Handyman plan; njodenilzing your walls. 
(N0.PUB305) © l8Aug60; KKI56021. 

UNIVERSAL BAKERS MIX, INC. © 

Bon Croute; French bread. Net wt. 
1 lb. © l6Feb6l; KKI56927. 

UNIVERSAL PAKJAK CORP. 

Universal Pcik Jak. © Universal Pak 
Jak, accepted alternative designa- 
tion of Universal PakJak Corp.; 
9Feb6l; KK159404. 

UNIVERSAL PICTXmES CO., INC. © 
The grass is greener. Showman's 
manual. © l4Dec60; KKI56277. 

UNIVERSAL POTTERIES, INC. © 

Universal, the trade stimulator plan 
that pushes groceries, not premiums. 
Exclusive rosette decoration. 
© 13Feb6l; KKl 57512. 

UNIVERSAL RELAY CORP. © 

Largest stock of relays in the world. 
NM: compilation 8e additions. 
© 17Apr6l; KKl 5 9 407 . 

UPJOHN (WILLIAM JOHN) ASSOCIATES. © 
A frank discussion of funeral costs. 
Truesdale Chapels. (In Kalamazoo 
gazette. May 22, I96I, p. 22) 
© 22May6l; KK159469. 
Understanding cost. For over 66 
years, Truesdale Chapels have been 
noted for help and understanding 
at a family's greatest moment of 
need. (In Kalamazoo gazette, June 
12, 1961, p. 2) NM: revisions. 
© 12Jun6l; KKI5963O. 

UPLAND INDUSTRIES, INC. © 

Hex key sets. Hex keys and other 
products. (Catalog no. 11) 
© 19Mar60; KKI56058. 

URETHANE CORP. OP CALIFORNIA. © 

Authorized dealer in Callfoaa, genu- 
ine UCC Urethane foam. © 28Dec60; 
KKl 57 466. 

UTICA MUTUAL INSURANCE CO. © 

As much coversige as you need, no more 
than you need; protectloneerlng. 
Insurance planned to fit your needs 
exactly, (in Utica observer-dis- 
patch. Mar. 6, 1961, p. 3) Appl. 
author: Rxmrill Co., Inc. © 6Mar6l; 
KKl 57901. 

Preventioneering makes safety a. 
matter of course, (in The Wall 
Street Journal, Feb. 23, I96I, p. 14) 
Appl. author: Rumrlll Co., Inc. 
© 23Peb6l; KKl 57208. 



74 



COMMERCIAL PRINTS AND LABELS 



Jan.-Junc 



Protectloneerlng is personalized 
Insurance designed to fit your 
needs exactly. (In Utlca Observer- 
dispatch, Apr. 3, 1961, p. 3) Appl. 
author: Rumrlll Co., Inc. 
© 3Apr6l; KKlSg'tOS. 
Too many fitters can ruin the suit, 
but protectloneerlng tailors Insur- 
ance to fit your needs exactly. 
Appl. author: Rumrlll Co., Inc. 
© 20Feb6l; KK1569't2. 
Too memy fitters can ruin the suit 
but Protectloneerlng tailors In- 
surance to fit your needs exactly. 
[Three tailors fitting parts of 
suit on man] (in The Saturday 
evening post, Apr. 29, I96I, p. 57) 
Appl. author: Rumrlll Co., Inc. 
© 29Apr6l; KK159823. 
Too many players can lose the game. 
Protectloneerlng Is error-free 
Insurance planned for you alone. 
(In Utlca observer-dispatch, 
Apr. 17, 1961, p. 3) Appl. author: 
Riunrlll Co., Inc. © 17Apr6l; 
KK15903'+. 
Why Jiaggle policies, companies, agents? 
Protectloneerlng fits all your In- 
surance needs Into one easy-to- 
handle program. (In Utlca observer- 
dispatch. Mar. 20, I96I, p. 8) Appl. 
author: Rumrlll Co., Inc. 
© 2CMar6l; KKl 57902. 
Why Juggle policies, companies, 
agents? Protectloneerlng fits 
your Insurance needs Into one easy- 
to-handle program, (in The Satur- 
day evening post. May 27, I961, 
p. 73) Appl. author: Rumrlll Co., 
Inc. © 27May6lj KK159824. 
Why put up with out-dated coverage? 
Protectloneerlng Is Insurance kept 
up to date to fit your current pro- 
tection needs. (In Utlca Observer- 
dispatch, May 1, 1961, p. 3) Appl. 
author: Rumrlll Co., Inc. 
© lMay6l; KK159^06. 



V 



VAN ERODE MILLINQ CO., INC. © 

Handy Wash, your wash and clean-up 
towel. © 29Dec60j KKI56OO7. 

^AN CAMP SEA POOD CO. © 

Capt. Kltt tuna red meat for cats, 
nourishment balanced. Net con- 
tents 6 1/4 oz. avoir. NM: revi- 
sion & addition. © lMay6l; 
KKl 58937 . 

Capt. Kltt tuna red meat for cats, 
vitamin balanced. Net wt. 6 l/4 oz. 
© 24NOV59; KK15603'+. 
VANDE FLAPPER PRODUCTS. 

Dolls for young sophisticates. 
© Prank A. Vandever, Jr. d.b.a. 
Vande Flapper Products; 3Mar6l: 
KKI59273. 

VANDEVER, PRANK A. SEE Vande 
Flapper Products. 

VANITY PAIR MILLS, INC. © 

All Is vanity, all Is Vanity Pair; 
lingerie, girdles, bras. (In The 
New Yorker, Jan. 7, I96I. p. 43-^5) 
Appl. author; Reach, McCllnton & 
Co., Inc. © 5Jan6l; KKI5621O. 



VEGA ELECTRONICS CORP. ® 

In the concordance great emphasis Is 
placed upon the Word. An Invita- 
tion ... of the pastor to aid In 
obtaining the Vega system. Vega- 
Mlke wire microphone system. (Vega 
lit. no. 610320) ® 15May6l; 
KK159'*58. 
In the concordance great emphasis is 
placed upon the Word. (Church 
door) Vega-Mlke wireless micro- 
phone system. (Vega lit. no. 610315) 
© 15May6l; KK159456. 



VENTAIRE CO. © 

The aluminum awning that breathes 
with lookout ... ventilation. 
© 13Mar6l; KKI5886I. 

VERA. SEE Scarves by Vera, Inc. 

VETERINARY DEPT., ARMOUR PHARMACEUTICAL 
CO. SEE Armour Pharmaceutical Co. 
Veterinary Dept. 

VITASAFE CORP. © 

Why does daddy sleep so much? C.F. 
capsules. (Key 87 -R) (in Chicago 
dally news, Oct. 25, i960, p. 23) 
NM; addition. © 250ct60; KKI56919. 

VITRAMON, INC. © 

VY solid state porcelain capacitors 
with new no. 155 frit; assure 10 
times better performance after a 
life test 10 times more demanding, 
(in Electronics, Mar. 10, 196I, 
p. 79) © l(»lar6l; KKI58IO3. 

VLACHOS, CONSTANTINOS H. © 

Introducing simplicity, efficiency 
and economy in pump design, offer 
unusual advantages; Vane-type pumps. 
Model no. 2-200. © 10Jan6l; 
KKl 56165. 

VLCHEK TOOL GO. © 

Vlchek pays you big stock dividends 
for 2 years on 4 fast-selling tool 
merchandisers. © 2(Mlar6l; 
KKl 58038. 

VOLKSWAOEN OF AMERICA, INC. © 

The covered wagen. (in The Progres- 
sive farmer, June I96I, p. 9) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 15May6l; KK159648. 
The experimental X-93 Volkswagen. 
(In The Saturday evening post, 
Feb. 25, 1961, p. 85) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 21Feb6l; KK158244. 
How to bring home the bacon, eggs, 
meat . . . and dog; try a Volks- 
wagen station wagon, (in Holiday, 
May 1961, p. 94-95) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 13Apr6l; KKl 59007. 
Impossible. A Volkswagen can't boil 
over. (In Road & track, July 1961, 
p. 44) Appl. author: Doyle Dane 
Bernbach, Inc. © ljun6l; KKI5965O. 
Last one to conk out is a Volkswagen. 
(In Life, May 5, 1961, p. 89) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 4May6l; KK159646. 
Look who's following us. Station 
wagon. (In Sunset, Feb. I96I, 
p. 22-23) Appl. author: Doyle Dane 
Bernbach, Inc. © 25Jan6l; KKl 57398. 
$1595. $1,595 is the suggested retail 
price of the Volkswagen sedan as 
she lands on the dock at the East 
Coast or Gulf Coast or Great Lakes 
ports of entry. (in Life, Apr. 21, 
1961, p. 125) Appl. author: Doyle 
Dane Bernbach, Inc. © 20Apr6l; 
KKl 59009. 
Think tall. Our Volkswagen station 
wagon is only nine inches longer 
than our little VW sedan. (in 
Sports illustrated. May 22, I96I, 
p. 81) Appl. author: Doyle Dane 
Bernbach, Inc. © 19May6l; 
KKl 596 49. 
A Volkswagen, obviously, (in The New 
Yorker, Jan. 21, I96I, p. 55) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 19Jan6l; KKl 56471. 
Volkswagen overdoes it again: 4 coats 
of paint. (in The New Yorker maga- 
zine. Mar. 4, 1961, p. 61) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 2Mar6l; KK158245. 
You don't have to replace hailf the 
car. (in The Saturday evening 
post. May 20, I96I, p. 77) Appl. 
author: Doyle Dane Bernbach, inc. 
© l6May6l; KK159647. 



rON KLEYDORFF, LUDWIO. SEE Paradiso. 
VON STERNBERG, JULE R. SEE Show-House. 

VULCAN MOTOR PRODUCTS, INC. © 

Distributor leads and assortments. 
D-506 & others. (Catalog 61-33) 
Appl. author: John H. Staub. NM: 
"additional text." © 10Apr6l; 
KKI58IO6. 

Ignition items for i96l. Appl. au- 
thor: Alfred C. Greene. © 12Apr6l; 
KKl 58184. 

W 

W. J. SEE Wilson Jones Co. 

W. J. CO. SEE Wilson Jones Co. 

W.N.Y.T. CO. SEE Western N. Y. Toy Co. 

W.S. CO. SEE Water Specialties Co. 

WAITT & BOND, INC. © 

The boys at the club smoke happy 
Blaokstone cigars; many sizes, 
many shapes, many prices, (in 
Boston globe, Oct. 9, I960, p. 90) 
Appl. author: Joseph Mintzer. 
© 90ct60; KKl 59274. 

WALLACE, J. B. © 

Chef's Way. Cuts cooking time up to 
1/2. © 13Feb6l; KKl 57489. 

WALLIS, THE DUCHESS OP WINDSOR. SEE 
Windsor, Wallls Warfleld, Duchess of. 

WALWORTH CO. © 

Cast steel valves. Net price sched- 
ule DC-l-S applying to catalog 
number 5X effective March 22, 196I. 
© 22Mar6l; KK159454. 

Cast steel valves. Net price sched- 
ule FS-l-S applying to catalog 
number 57, effective March 22, I96I. 
© 22Mar6l; KK159455. 



WARD INDUSTRIES CORP. 
SEE Prosperity Co. 



PROSPERITY CO. 



WARNER-CHILCOTT LABORATORIES DIVISION. © 
Bland diet instructions. NM: revi- 
sions. © lFeb6l; KKl 57504. 
1000 caloj^y diet instructions. NM: 
revisions. © lFeb6l; KKl 57503. 

WASHINGTON, D. C, BOARD OP TRADE. 

GREATER NATIONAL CAPITAL COMMITTEE. 

National Cherry Blossom Festival 
official pin. © Greater National 
Capital Committee of the Metro- 
polltjm Washington Board of Trade; 
24Mar6l; KKI5827O. 

WASHINGTON GAS LIGHT CO. © 

Secret weapons and their development 
in the national capital airea. Gas 
flame. (in The Washington dally 
news. Mar. 28, 196I, science sec- 
tion, p. 35) © 28Mar6l; KK1577'^7. 

WATER SPECIALTIES CO. © 

Powerlzer, with R3 inhibitor. Miracle 
White 9 in 1 super concentrated wash 
aid products. Appl. author: Albany 
Press Label Printers, Inc. 
© 13Peb6l; KKl 57170. 

WATKINS (JOHN L. ) CO., INC. © 

ComplJMINTary disposable toothbrush. 
Appl. author: C. H. Watklns, Jr. 
© 20Apr6l; KKI58619. 
Instamlnt disposable toothbrush, 
Appl. author: C. H. Watklns, Jr. 
© 20Apr6l; KKI58618. 

WATERMAN, LILLIAN. © 

The plus cash plan. We share profits 
with you. C 31Dec60; KKI5635O. 



1961 



CURRENT REGISTRATIONS 



WAY-LO SPECIALTIES. © 

A completely new Idea In a closet 

hemger rod, the Rocket. (The Rocket 
closet hanger rod) Appl. author: 
Wayne W. Ottley. © 15Jan6lj 
KKl 56864. 

WEAVER (W. R. ) CO. © 

The all new variable power V8, 2 1/2X 
to 8X, Weaver-Scope. Appl. author: 
Sidney T. Strain, Jr. © 28Jan6l; 
KKl 56603. 
The all new variable power V8, 2 1/2X 
to 8X; Weaver-Sc<^e . (In Field & 
stream, Jan. 1961, p. 5) Appl. 
author: Sidney T. Strain, Jr. 
© 27Dec60; KKI56OO5. 
Dependable accuracy for your .22, 
model B't or B6 Weaver scope. (In 
Field & stream. May I96I, p. 124) 
Appl. author: Sidney T. Strain, Jr. 
© 17Apr6lj KKI58354. 
Model Kt Weaver-Scope used by more 
hunters than any other scope. 
Appl, author: Sidney T. Strain, Jr. 
© 20Mar6l; KKl 57658. 
New, improved Weaver-SoopeB for your 
.22. (In Field & stream, July 
1961, p. 71) Appl. author: Thomaa 
S. Duff. O 17Jun6l; KKI59827. 
Precision accuracy for varmints, tar- 

fets, small game. Weaver-Scopes. 
In Field & stream, June I96I, 
p. 103) Appl. author: Thomas S. 
Duff. © 20May6l; KK159206. 
Weaver-Scopes for precision shooting 
at extreme raunges; the all new ... 
V8. K8 & KIO. (In Field & stream, 
j Mar. 1961, p. 123) Appl, author: 
I Sidney T. Strain, Jr. © 20Feb6l; 
KKl 57063. 

WECK (ja)WARD) * CO., INC. © 

Hospital helps, Jan. 196I. Appl. 
author: Frank W. Wllmarth. 
© 26Jan6lj KKl 56460. 

1 WECO PRODUCTS CO. © 

It's Dr. West's beauty binish buy ... 

for Just 10^ when you buy a new Dr. 

West's toothbrush, lermflghter. 

(In The American weekly. May l4, 

1961, p. 6) Appl. author: J. Walter 

Thompson Co. © l4May6lj KK159075. 
It's Dr. West's beauty brush buy ... 

for Just 10^ when you buy a new Dr. 

West's toothbrush. (In Parents' 

magazine, June I96I, p. 4) Appl. 

author: J. Walter Thompson Co. 

© 25May6l; KK159615. 
Record offer; amazing new Compact 33 
record, one side regular, other 
side stereo. RCA Victor's top teen 
tunes plus a new Dr. West's youth's 
toothbrush, (in Life, Feb. 3, 
1961, p. 100) Appl. author: J. Wal- 
ter Thompson Co. © lFeb6l; 
KKl 56624. 

WEIDNER, BROOKE. © 

Majolica} catalogue of Majolica. 
Orlffen Smith & Co., manufacturers 
of Majolica, whlte-earthenware 
etc., Phoenlxvllle, Pa., 1884. KM: 
compilation of additional data. 
© lNov60; KKl 56082. 

WEISBERG, ROBERT L. © 

And may Showgard mounts protect ua. 
© 12Apr6l; KK158668. 

WEISS, CARL. 

Motograph science charts, for science 
projects, schools, clubs. SEE 
Science Materials Center, Inc. 

WELLS CARGO, INC. O 
Now, give all your customers better, 
faster service; HandiVan utility 
trailer-. Appl. author: Kaynard 
Wells. © 140ct60; KKI5609O. 
Save time and money, increase truck 
flexibility, cut handling operations 
with Wells Cargo trailers. Handi- 
Van, Junior Semi, CompacVan. Appl. 
author: Maynard Wells. © l6Sep60; 
KKI5616I. 



WEST CHEMICAL PRODUCTS, INC. KONATE 
PHARMACAL CO., INC. SEE Konate Phar- 
macal Co., Inc. 

WEST END BREWING CO. OP UTICA, N. Y. © 
Are beer tastes going backward? 

Utica Club. (In Orlt, Wllliamsport, 
Pa., Mar. 5, 196l, nearby towns 
section, p. 3) Appl. author: Doyle 
Dane Bernbach, Inc. © 5Mar6l; 
KKl 59008. 
Are beer tastes going backward? 

Utica Club. (In Observer, Jan. 23, 
1961, p. 3) Appl. author: Doyle Dane 
Bernbach, Inc. © 23Jan6l; KKI56809. 
Are beer tastes going backward? 
Utica Club. (In The Saturday 
evening post, Apr. 29, I961, p. 80) 
Appl. author: Doyle Dane Bernbach, 
Inc. NM: revisions. © 25Apr6l; 
KK159640. 
One punch or two? Utica Club. (in 
The Saturday evening post. May 27, 
1961, p. 45) Appl. author: Doyle 
Dane Bernbach, Inc. © 23May6l; 
KK159641. 
What was it about the beer in those 
days that tasted so good? Utica 
Club. [Group picture] (in Look, 
Middle Atlantic ed . , Apr. 11, 196I, 
p.50b-50c) Appl. author: Doyle 
Dane Bernbach, Inc. © 28Mar51; 
KKl 59030. 
What was it about the beer in those 
days that tasted so good? Utica 
Club. [Two group pictures] (in 
Press, Binghamton, N. Y., Apr. 12, 
1961, p. 18) Appl. author: Doyle 
Dane Bernbach, Inc. © 12Apr6l; 
KKl 59010. 

WESTERN N. Y. TOY CO. © 

Toy fair. Mechanic ai^the personality 
selected toy. © 27Feb6l; KKl 57724. 

WESTERN PAINT CO. © 

Marshall Wells. © 3May6l; KK159104. 
Paint up, fix up, cheer up. Let 
Marshall Wells paint your home. 
© 3May6l; KKI58685. 

WESTERN PLAYCLOTHES, INC. © 

Original Chapants for the young 
frontiersman. © 3Mar6l; KKI58212. 

WESTGATE-CALIPORNIA CORP. © 

Purr cat food. High protein tuna. 
Net contents 6 ozs. avoir. 
© 2Feb6l; KK157718. 

WHAM-O MFG. CO. © 

Slip 'n Slide magic water slide. 

It's crazy, people scoot like seals. 
© 15Apr6l; KKI59219. 
Slip 'n Slide magic water slide. 
No. 215. 6 to a carton, 30 lbs. 
© 15Apr6l; KKI592IO. 

WHIRLPOOL CORP. © 

RCA Whirlpool room air conditioner 
estimator. © 28Mar6l; KKI59186. 

WHITEWATER RAINCOAT CO. © 

New safety raincoats all weather 
protection for school safety 
patrols; no. 777. Batwlng poncho; 
no. 888. Appl. author: Morrison- 
Seymour, Inc. © 4May6l; KKI58968. 

Special new Ponshirt all weather 
protection for boys and girls. 
Appl. author: Morrison -Seymour, 
Inc. © 4May6l; KKl 58969. 

WHITING CORP. © 

Trambeam overhead material handling 
systems. Crane systems: monorail 
systems. (Bulletin M-34) © lDec60; 
KKI58679. 

WHITMAN (STEPHEN F.) & SON, INC. © 
Best to give or get; Sampler. Choco- 
lates & confections, (in The Satur- 
day evening post, Oct. 17, 1959, 
p. 174) © 170ct59; KKl 56923. 



75 



Easter, April 2. A woman never forgets 
the man who remembers. Sampler. 
Chocolates & confections. (In Look, 
Mar. 28, 1961) © 28Mar6l; KKl 57574. 
Mother's Day, May 14. A woman never 
forgets the man who remembers . 
Sampler; chocolates & confections, 
(in The Saturday evening post, 
May 6, 1961) © 6May6l; KKI58413. 
Valentine's Day, Feb. 14. A woman 
never forgets the man ;rtio remembers. 
Sampler; chocolates & confections, 
(in The Saturday evening post) 
© llPeb6l; KKI56985. 
The very best at Easter; a woman never 
forgets the man who remembers . 
Sampler; chocolates, (in The Satur- 
day evening post. Mar. 21, 1959) 
© 21Mar59; KKl 56782. 

WHITMAN PUB. CO. © 

Checkers and five other games. 
No. 4708. Complete with checker- 
board and 24 fine quality plastic 
checkers. © 8Mar6l (in notice: 
i960); KKl 58483. 
Fame and fortune game. No. 4773. 

© 24Apr6l; KKl 59681. 
Help yourself flash caj?ds. fractions. 
No. 10 set. No. 4782. 84 cards. 
© 30Jan6l (in notice: i960); 
KKI57762. 
Help yourself flash cards; number 
concepts. No. 8 set. N0.478O. 
84 cards. © 26Jan6l (in notice: 
i960); KKI57796. 
Help yourself flash cards, phonics. 
No. 9 set. No, 4781. 84 cards. 
© 9Feb6l (in notice: i960); 
KKl 57764, 
Paint and color. No. 4730. 256 pic- 
tures to color; 6 colored crayons. 
© 24Apr6l; KKl 59678. 
Pounce; a game of thrill and 
strategy. No, 4774. © 24Apr6l; 
KKl 59679. 
Quickdraw McGraw frame tray puzzle . 

SEE Hanna-Barbera Productions. 
Tally Ho, an exciting game for the 
whole family. N0.4771, 
© 24Apr6l; KKl 59680. 
Teen time dolls. No. 4401. Merrl and 
Ginny, two 10-inch stand-up dolls 
with plastic stands, 32 costumes and 
accessories. © 19Jan6l (in notice: 
i960); KKl 57763. 
20 pictures to color by number with 
crayon or paint. No. 4724. 
© 8Mar6l; KKl 58482. 
WICHITA PRECISION TOOL CO., INC. © 
Miss Adjusta-Porm introduces her new 
rugged brother, AdJusta-Porm pants 
topper. Fashioner model A-3. (in 
American dr^-cleaner, Oct. i960, 
p. 112-113) © 50ot60; KKI56083. 
WIEDEMANN (GEO.) BREWING CO., INC. © 
New. Refrigerator pop-out pack. 
Wiedemann fine beer. 6-12 otmce 
cans. NM: revisions. © llMay6l; 
KKI59218. 
WIERDAK, JOSEPH M. © 

Hobby-Wobby. (Mr. Hobby -Wobby) 
© 8Nov60; KKl 57968. 
WILDE, JOSEPH W. © 

8 new artistic floral designs which 
can be added to flush doors. 
(Floral & bird designs, no. 33-40) 
© 13Dec60; KKI5616O. 

WILKINS, BARBARA. © 

Worried? Now it's easier to worry 
than you ever dreamed; here are your 
very own Worry Beads. © aiar6l; 
KKl 57883. 

WILKINS CO., INC. © 

Biggest value in the lens cleaning 
field. Keep safety in sight with 
the modern liquid method. K-Lens-M 
better vision products. (in Na- 
tional safety news. May 1, I96I, 
p. 78) Appl. author: Ralph R. Wil- 
kins. © lMay6l; KK159400. 



76 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



WILIETT DISTILLINO CO. © 

Johnny Drum. Kentucky straight 
bourbon whiskey. ® 30Mar6l; 
iaa59606 . 

WILLIAMS, C. CHESTER. SEE Kel-Vltra 
Laboratories . 

WILLIAMS (GENE) EVANGELISTIC ASSN. 
AUDIO-VISUAL DIVISION. © 
Saber. © lPeb6lj KKl 57863. 

WILLIAMS (J, B.) CO., INC. © 

Did you eat a vitamin- skimpy breakfast 
this morning? New vitamin formula 
supplies what your breakfast may 
lack; Qerltol Breakfast Vitamins. 
(in New York dally news. Mar. 10, 
1961) Appl. author: Parkson Adver- 
tising Agency, Inc. © 10Mar6l; 
KK15780Jt. 

Now, a one-calorie tablet that gives 
you all the vitamins you need take 
for an entire day; Gerltol Breakfast 
Vitamins. (In New York dally news. 
Mar. 10, 1961) Appl. author: Parkson 
Advertising Agency, Inc. © lOMarSl; 
KKl 57805, 

WILLIAMS FORM ENQINEERINQ CORP. © 
Little- Giant broached she-bolt. 

Appl. author: Chester I. Williams. 
© 12Apr6l; KKl 58925. 
New, removable head spike. Appl. 
author: Chester I. Williams. 
© 27Mar6l; KK158465. 

WILLIAMS PRODUCTS CORP. © 

Falrlane suburban makes mowing a 
pleasure, out performs them all. 
Model 49. Appl. author: Chester 
Williams. ® lFeb6lj KKl 58587. 

WILLIAMSON -DICKIE MANUFACTURING CO. © 
Dickies slacks are good travelers. 
(In Holiday, June I96I, p. 152) 
Appl. author: Stanley Schlenther. 
© 15May6l; KKl 59042. 
The good word In work clothes Is 
Dickies. (In Life, Mar, 17, 196l, 
p. 60) Appl, author: Stanley 
Schlenther. © 15Mar6l; KKI58075, 
In tune with youth, Dickies casuals, 
inspired by Pat Boone, (In Life, 
Apr. l4, 1961, p. 62) Appl. author: 
Stanley Schlenther. © 12Apr6l: 
KKI58363. 

WILSON & CO., INC. © 

Dogs and cats take to It with gusto; 
Ideal is U. S. Government Inspected, 
(in The Philadelphia inquirer. 
Mar. 16, 1961, p. 24) Appl. author: 
Roche, Rlckerd & Cleary, Inc. 
© l6Mar6l; KK158755. 
Fresh, wholesome, meaty aroma; Ideal 
is U. S. Government Inspected. 
Dog food, (in Chicago daily 
tribune, Feb. 17, 1961, pt.l, p. 11) 
Appl. author: Roche, Rlckerd & 
Cleary, Inc. © 17Feb6l; KKl 58895. 
Startling news. Ideal Is U. S. 
Government Inspected. Dog food, 
(in The Philadelphia Inquirer, 
Apr. 13, 1961, p. 22) Appl, author: 
Roche, Rlckerd Ic Cleary, Inc. 
© 13Apr6l; KKl 58756. 
Startling news, only 3 of the 3000 
dog food brands are U. S. Government 
Inspected. Ideal Is U. S. Govern- 
ment Inspected. (In Chicago daily 
tribune, Jan. 13, 1961, pt.l, p.l6) 
Appl. author: Roche, Rlckerd & 
Cleary, Inc. © 13Jan6l; KKl 58896. 

WILSON JONES CO. © 

Buddy stapler assortment on free rack, 
TI8-II61. © l6jan6l (in notice: 
i960); KKl 56421. 
Color-ific new vinyl ring binders 
that are colorful and terrific. 
© 17Jan6l (in notice: i960); 
KKl 56419. 



Qrayllne business form manifold booka, 
in stock, ready to go to work. 30 
different books on display. Record 
keeping essentials. © W. J. Co., 
an accepted alternative designation 
of Wilson Jones Co.; 17Nov60; 
KKI56IO8. 

Jet 170 staplers, © l6jan6l (in 
notice: I960); KK156420, 

New, Wilson Jones request for quota- 
tion, © 5Jan6l (in notice: I960); 
KKl 57132. 

Wonderful nylon prongs in Wilson 
Jones Redl-Covers, © 10Feb60; 
KKl 56465. 

WINDSOR, WALLIS WARFIELD, DUCHESS OF. 
The Duchess of Windsor designs a breeze 
of a coat. No. 20, Jiffy, (in This 
week magazine, Feb. 5, 1961, p. 20) 
© WalllB, the Duchess of Windsor; 
3Peb6l; KK156799. 
The DuohesB of Windsor designs a 
breeze of a dress for summer. 
No. 22, Cool breeze. (In This week 
magazine, June I8, 19ol< P-20) 
© WalllB, the Duchess of Windsor; 
I6jun6l; KK159729. 
The Duchess of Windsor designs a 
dress for busy women. No. 21, Ver- 
satile. (In This week magazine, 
Apr. 2, 1961, p. 16) © Wallis, the 
Duchess of Windsor; 31Mar6l; 
KKI58139. 
•The Duchess of Windsor designs best 
sellers for siamner. No. 7 & 5 other 
patterns, (in This week magazine. 
Mar. 19, 1901, p. 24) NM: compila- 
tion. © Wallis, the Duchess of 
Windsor; 17Mar6l; KKI58138. 
Duchess of Windsor personalized pat- 
tern, the slim ribbon dress. No. 19, 
Pirouette, (in This week magazine, 
Jan. 22, 196I, p. 25) © Wallis, the 
Duchess of Windsor; 20Jan6l; 
KKl 56800. 

WINIUS-BRANDON CO. © 

What is a shoe? © 10Nov60; KKl 57137. 

WINSTON, RONNIE. SEE Avant Gardes. 

WIRE & IRON PRODUCTS, INC. © 

Better handling, carrying, storage 
for production parts. Eezy-3tak 
baskets. B60, © lNov60; 
KKl 58721. 

WIRKEN, FRANK J. SEE Home-Burger Sales. 

WISS (J.) & SONS CO. © 

Flower shears. S791. © lFeb6l; 

KKl 57193. 
Kitchen and household shears. S78I. 

(Kitchen shears) © lPeb6l; 

KKl 57 192. 
Pruning shears; no.708. N0.SIO25. 

© 4Apr6l; KKI5818I. 



WORD, JOHN J., JR. © 

Carte blanche idenification [sic] 
draft; people of distinction enjoy 
the passport character of carte 
blanche checking account. 
© 17Mar6l; KKl 58417. 

WORLD WIDE PUBLICATIONS, LTD. © 

Jamaica souvenir book and shopping 
guide with maps. 196O-6I ed. 
© 2Jan60; KKI59I28. 

WRIGHT, WALTER H. © 

Hardness kit; how to test for 
hardness. © 15Mar6l; KKI58318. 

WYLER & CO. © 



WONDER PRODUCTS CO. © 

New arrival; nursery rocker. 
7. © 6Mar6l; KKI58OO8. 



Model 



WOOD & BROOKS CO. 

ElectraChord model A chord control 
unit, part no.C-A-200. © Wood je 
Brooks Co., a division of Aurora 
Corp. of Illinois; 21Mar6l;. 
KKI59412. 

WOOL (DAVID) INC. © 

Oulja board and control . 
© 25Apr6l; KKl 58926. 

VOOLUMS, NORMAN C. SEE Woolums 
Carpenter Co. 

/JOOLUMS CARPENTER CO. 

Remove those handles In 2 seconds. 
It's a Cllpmaster Wondertool . 
© Norman C. Woolums & Ervln C. 
Carpenter d.b.a. Woolums Carpenter 
Co,; 8May6l; KKl 59263. 



Dehydrated celery flakes. Net weight I 
1/4 oz. © 3Peb6l (in notice: i960);' 
KKl 57568. ' 

Dehydrated mint leaves. Net weight 

1/4 oz. © 3Peb6l (in notice: 1960); 

KKl 57569. I 

Dehydrated mixed vegetable flakes. I 

Net weight 7/8 oz. © 3Peb6l (in 

notice: i960); KKl 57571. 
Dehydrated onion flalces. Net weight 

3/4 oz. © 3Peb6l (in notice: I960); 

KKl 57570, 
Dehydrated parsley flakes. Net weight 

1/4 oz, © 3Feb6l (in notice: i960); 

KKl 57567. 
Dehydrated sweet pepper flakes. Net 

weight 3/8 oz. © 3Feb6l (in notice: 

i960); KKl 57566. 



Y 



YEAKY (CLIFF) ADVERTISING © 

Real estate advertising. 27 san^iles. 
Appl. author: J. Clifford Yeeikey. 
© 12Jan6l; KKI56785. 

YELLIN, H. SEE Fortune Sames. 

YELLIN, MARY S, SEE Fortune Games, 

YOOQ & CO. © 

Anodized aluminum display frame with 
base to fit 22" x 28" posters. 
No, 63-64, © 28Feb6l; KKl 57484. 

Choose from 20 colorful, exciting menu- 
masks. Design no.CM-125 & 19 other 
menus. © 3Mar6l; KKl 57582. 

Polished aluminum and chrome plated 
steel display frame to fit 22" x 28" 
posters. No. 53. © 28Feb6l; 
KKl 57485. 



ZAYRE CORP. © 

Look, he gave me an award. Zayre 
fabulous department stores, where 
better quality always costs you 
less. (In Life magazine. New 
England ed.. May 5. 1961, p. 6) 
Appl. author: Joseph M. Bernstein. 
© 5May6l; KK159O60. 
She loves me, she loves Zayre. 
Everything she buys at this won- 
derful department store makes her 
love It a little bit more. (In 
Life magazine. New Engltmd ed., 
Apr. 21, 1961, p.R-5) Appl. au- 
thor: Joseph M. Bernstein. 
© 21Apr6l; KK159061. 
So much Christmas for so little: 
fabulous department stores. (In 
Look, New England ed., Dec. 6, I96O, 
p.60i) Appl. author: Joseph M. 
Bernstein. © 6Dec60; KKl 56444. 
They say that shopping at Zayre is 
wonderful, too wonderful for words. 
Department stores, (in Life, New 
England ed., v.50, no. 7, p.l08) 
Appl. author: Joseph M. Bernstein. 
© 17Peb6l; KKl 57073. 
When the spring song Is a whistle 
you Just know she shops at Zayre; 
fabulous department stores. (In 



1961 



CURRENT REGISTRATIONS 



77 



Life magazine. New England ed.. 
Mar. 17, 1961, p. 1^3) Appl. au- 
thor: Joseph M. Bernstein. 
© 17Mar6l; KK159062. 

ZEOLUX CORP. © 

Increase your Income up to 50$i, invest 
in launderamas, coin operated-fully 
automatic laundry stores. (In The 
Wall Street Journal, Dec, 29, I96O, 
p. 13) NM; revisions. © 29Dec60j 
KKI56139. 



The success proven investment. 

Launderamas; coin-operated, fully 
automatic laundry stores, (in The 
Wall Street Journal, Feb. I5, I96I, 
p. 19) Appl. states prev. reg, Dec. 
i960. NM: revision. © 15Peb6lj 
KKl 57062. 

ZERO CORP. © 

Our completely-automatic Zero tank 
with its built-in time-cycle spat- 
ter-spray cleaning enabled us to 



produce blue ribbon milk. Zero 
bulk milk cooler. (In HoEird's 
dairyman. May 25, I96I, p. 359) 
Appl. author: Lloyd P. Duncan. 
© 25May6l; KK159213. 

ZETROC CO. © 

Quick, easy, safe, clean Quick Plre 
charcoal for bar-b-q. Net weight 
5 lbs. Appl. author: Edward A. 
Cortez. ® 12Nov60; KKl 56614. 



ZWICKER, IRVING. 
Laboratories. 



SEE United Prosthetic 



RENEWAL REGISTRATIONS 



A list of prints and labels for which renewal registrations were made during 
the period covered by this issue. Arrangement is alphabetical under the name 
of the claimant of renewal copyright. Information relating to both the original 
and the renewal registration is included in each entry. 



AMERICAN CAN CO. 

Downex bathroom tissue. © TMarJ^f; 
Label ^5834. American Can Co. 
(P); 25Apr6l; R275010. 

Menasha lee cream. © ISJamJ'*-; 
' Label 43434. American Can Co. 
{?); 24Mar6l; R272993. 

AMERICAN POPCORN CO. 

Jiffy; pops In a Jiffy; hulless pop- 
corn. © l8Dec33; Label 43412. 
' American Popcorn Co. (P)j 5Apr6l; 

R273522 . 

CANADIAN ACE BREWING CO. 

Bismarck select beer, © 22Sep33j 
Label 43000. Canadian Ace Brewing 
Co. (P)i 19Jan6l; R269725. 
I 
JDAIRYPAK BUTLER, INC. 

Territorial design no. 322. © lApr33; 
Label 47124. Dalrypak Butler, Inc. 
(P); 9MaT6lj R272206. 

Territorial design no. 323. © 17Mar33j 
Label 47125. Dalrypak Butler, Inc. 
(P); 9Mar6l; R272204. 
, Territorial design no. 324. © 20Mar33j 
I Label 47126. Dalrypak Butler, Inc. 
(P); 9Mar6lj R272205. 
Territorial design 337. © 2Jan33; 
Label 47130. Dalrypak Butler, Inc. 
(P); 27Dec60; R268894. 

GLASSCOCK, LAURA T. 

Peanut twins. © 25Mar33; Print l4l95. 
Laura T. Glasscock (P); 13Mar6l; 
R272354. 

I HALFERTY CORP. 

j Sportsman salmon. © 19Mar34j Label 
1 43712. Halferty Corp. (P)j 5May6l; 
R275540. 

HILLS BROS. COFFEE, INC. 

Aw Red, leave Bill alone; my mother 

gave me Hills Bros., too. (Adform 

130) ® 10Jan33; Print l4072. Hills 

Bros. Coffee, Inc. (P); 9Jan6l; 

R269141. 
Fresh always. (Adform 133A) 

© 10Jan33j Print l4064. Hill Bros. 

Coffee, Inc. (P)j 9Jan6lj R269140. 
Uniform always. (Adform 132A) 

© 10Jan33; Print l4o63. Hill Bros. 

Coffee, Inc. (P)j 9Jan6lj R269139. 



KAHN'S (E.) SONS CO. 

The old hickory wood makes them 
taste so good. © lJul33j 
Print 14548. E. Kahn's Sons 
Co. (P); 30Jxin6lj R278167. 

KURLASH CO., INC. 

Kurlash. © lDec33; Label 43257. 
Kurlash Co., Inc. (P)j 21Mar6l; 
R272825. 

LINGO PRODUCTS CORP. 

Linco wash, the housewife's friend. 
© 15Jun33; Label 43975. Linco 
Products Corp. (P); l6jaii6l; 
R269523. 

MACGREGOR (SANDY) WHISKIES, LTD. 
Extra special old scotch whisky. 
© lMay34; Label 44443. Sandy 
MacOregor Whiskies, Ltd. (P); 
6jun6lj R277129. 

MANN, LOUIS. 

Pousts l840 pure rye whiskey. 

© 13Sep33j Label 42982. Louis Mann 
(P); 9Mar6l; R272073. 

MARVIN (W. H.) CO. 

Sheik dates. © 7Nov33; Lahel 43012. 
W. H. Marvin Co. (P); 23Jan6l; 
R26987O. 

MR. BOSTON DISTILLER, INC. 

Creme de cacao. © 15Dec33j Label 

43173. Mr. Boston Distiller, Inc. 

(P); 28Peb6l; R271722. 
Golden Still. © 19May34; 

Label 43931. Mr. Boston 

Distiller, Inc. (P); 2Jun6l; 

R276821 . 
Old Mr. Boston. © 18Nov33; Label 

43041. Mr. Boston Distiller, Inc. 
(P)j 5Jan6l; R2 68857. 
Old Mr. Boston. © 28Nov33; Print 

14473. Mr. Boston Distiller, Inc. 

(P); 5Jan6l; R268856. 
Old Mr. Boston. © 7Mar34| Label 

43881, Mr. Boston Distiller, Inc. 

(P); 23Mar6l; R272956. 
Old Mr. Boston brand, © 2Jan34j 

Label 43742. Mr. Boston Distiller, 

Inc. (P)j 28Feb6l; R271723. 



MOSKOW, EVA. 

Ncnparey. © 24May33j Label 42389. 
Eva Moskow (P); 20Mar6l; R272526. 

NEMAKA COOPERATIVE CREAMERY ASSN. 

Sweet Clover. © lJul33; Label 42851. 
Nemaha Cooperative Creamery Assn. 
(P); l4Mar6l; R272391. 
DLIVER, MOLLIE P. 0. 

Capam. © 2Apr34; Label 43977. 
Mollle P. 0. Oliver (P)j 
26jun6l; R278068. 
PPAPP (H. C.) CIGAR CO. SEE Schafer 

(George)-H. C. Pfaff Cigar Co. 
REED CANDY CO. 

Paloopj for butterscotch. © 13Nov33; 
Label 43059. Reed Candy Co. (P); 
15Peb6l; R271014. 
Paloops. © 21May34: Label 44050. 
Reed Candy Co. (P); 22Jun6l; 
R277979. 
SCHAPER ( GEORGE )-H. C. PPAPF CIGAR CO. 
Clifton Park. © l8Sep33; Label 42965. 
George Sohafer-H. C. Pfaff Cigar 
Co. (P); 24Jan6l; R269987. 
THOMSON (J. G.) & CO., LTD. 

Thomson's rare old blended whisky 
R. A. scotch. © 5May33; Label 
42358. J. G. Thomson & Co., Ltd. 
(P); 13Mar6l; R272360. 

TWO RIVERS BEVERAGE CO. 

Bobble ale. © 100ct33; Label 43OI6. 
© Two Rivers Beverage Co. (P); 
21Apr6li R274847. 

rflGLER, ALBERT I. SEE Wigler's Products 

Co. 
WIGLER'S PRODUCTS CO. 

Antiseptic baby oil. © lJun33; 

Label 42658. Albert I. Wigler 

d.b.a. Wigler's Products Co. (P); 

24May6lj R286837; 
Polish. © lJun33; Label 42659. 

Albert I. Wigler d.b.a. Wigler's 

Products Co. (P)j 24May6l; 

R276838. 

YUENGLING (D. G. ) & SON, INC. 

Prize beer. © 2Dec33; Label 43492. 
D. 0. Yuengllng & Son, Inc. (P); 
17May6l; R276081. 

ZINSMASTER BAKING CO. 

Master toast. © 6Mar34j Label 4365O. 
Zlnsmaster Baking Co. (?) } 15May6l; 
R275807. 



79 



■&U. S. GOVERNMENT PRINTING OFFICE: 1961 O - 616081 



I 



CATALOG OF COPYRIGHT ENTRIES 



Third Series 



VOLUME 15, PART llB, NUMBER 2 



Commercial Prints and Labels 



JULY-DECEMBER 



1961 




^ <r 



COPYRIGHT OFFICE 

THE LIBRARY OF CONGRESS 

WASHINGTON : 1962 



CATALOG OF COPYRIGHT ENTRIES 
Third Series 



CATALOG OF COPYRIGHT ENTRIES 
Third Series 

VOLUME 15, PART llB, NUMBER 2 



Commercial Prints and Labels 



JULY-DECEMBER 

1961 




COPYRIGHT OFFICE 

THE LIBRARY OF CONGRESS 

WASHINGTON : 1962 



REMOVAL OF DEPOSITS FROM 
COPYRIGHT OFFICE 

NOTICE is given to authors, copyright proprietors and 
other lawful claimants that they may claim and remove 
before January 1, 1963, any article of the following 
named classes of published works deposited for copy- 
right between January 1, 1959, and January 1, 1960, not 
reserved or disposed of as provided by sections 213 and 
214 of Title 17 of the United States Code and still re- 
maining in the files of the Copyright Office at the time 
of the request for their removal. The classes of pub- 
lished works covered by this notice are : 

Books and Pamphlets. 

Contributions to periodicals. 

Works of art ; models or designs for works of art. 

Reproductions of a work of art. 

Drawings or plastic works of a scientific or technical 

character. 
Photographs. 
Prints and pictorial illustrations excluding prints or 

labels used for articles of merchandise. 

Other published works and all unpublished works are 
excluded from this notice. 

The request for the removal of any copyright deposit 
should be signed by the person entitled thereto or his 
duly authorized agent. Such request should identify 
the work by stating the title, author, copyright proprie- 
tor, registration number and year of deposit, and should 
be addressed to the Copyright Office, Library of Con- 
gress, Washington 25, D. C. 



L. C. card, 6-35347 



This number identifies the Library of Congress 
printed card for the complete series of the Cata- 
log of Copyright Entries. 

For sale by the Superintendent of Documents, 
U. S. Government Printing Office, Washington 25, 
D. C. Price for this part : $1.00 per issue, $2.00 
per year. 



Form III 



Preface 



The CATALOG OF COPYRIGHT ENTRIES is 

published by authority of sections 210 and 211 of 
Title 17 of the United States Code. Section 210 
provides in part: "The current catalog of copy' 
right entries and the index volumes herein provided 
for shall be admitted in any court as prima facie 
evidence of the facts stated therein as regards any 
copyright registration." 

The Catalog is subdivided into Parts corre' 
spending to the classes of material listed in section 5 
of Title 17 of the United States Code. The table at 
the end of this preface shows the organizjation of the 
Catalog, the symbols used v^th the registration 
numbers to distinguish the classes, and the prices of 
the semiannual issues. 

The record of each copyright registration Hsted 
in the Catalog includes a description of the work 
copyrighted and data relating to the copyright 
claim (the name of the copyright claimant as given 
in the application for registration, the copyright 
date, the copyright registration number, etc.). 

Information as to changes of copyright ovraership 
is not included in the Catalog, but a search of the 
Copyright Office Assignments and Related Docu' 
ments Indexes may be requested from the Register 
of Copyrights, and a fee for the search and report 
will be estimated at the statutory rate of $3 per 
hour. 

In the case of each registration listed, except for 
renewals, there has been a deposit of a copy or 
copies of the work in accordance with the provi' 
sions contained in sections 12, 13, 14, or 215 of Title 
17 of the United States Code. 

For a more complete description of the contents 
of this issue of the Catalog see p. vii. 



Orders, payable in advance, for all Parts of the 
Catalog of Copyright Entries should be sent to the 
Superintendent of Documents, U.S. Government 
Printing Office, Washington 25, D.C. Orders may 
be placed for individual issues, as subscriptions for 
one or more Parts, or for the complete Catalog at 
$20 a year, and for periods of one, two, or three 
years. All orders should state clearly the title and 
the inclusive dates of the Part wanted. Checks or 
money orders should be made payable to the 
Superintendent of Documents. 

The Copyright Office welcomes inquiries, sugges' 
tions, and comments on the content and organizji' 
tion of the Catalog. Such communications should be 
addressed to the Chief of the Cataloging Division, 
Copyright O&ce, Library of Congress, Washington 
25, D.C. 

Organi*aticHi of Parts 

Each Part listed in the following table records 
all current registrations in the class or classes 
indicated by the alphabetical symbols given. Except 
for renewal registrations (separately Hsted at the 
end of each related Part), the first letter of the 
symbol is that of the class under which registration 
is made; the second, if any, is a designation added 
by the Copyright Office for the purpose of statis' 
tical analysis. The symbol "(R)" has been adopted 
by the Copyright Office to identify renewal 
copyright registrations. A 2;ero immediately fol' 
lowing the symbol, e.g., AFO, EFO, identifies 
a foreign work deposited under the waiverof^fee 
provision (section 215 of Title 17 of the United 
States Code). Some Parts also contain registrations 
made under other symbols if the subject matter or 
type of material is similar to that generally included 
in the Part. 



Price per 

semiannual 

issue 

Part 1 Books and Pamphlets, Including Serials and 

Contributions to Periodicals $2. 50 

A Books 

AF Books manufactured abroad (except those regis- 
tered for ad'interim copyright) 
AI Books in the English language first published 

abroad 
BB Contributions to periodicals 
R Renewal registrations 

Part 2 Periodicals 1. 00 

B Periodicals 

BF Periodicals manufactured abroad (except those 

registered for ad'interim copyright) 
BI Periodicals in the EngHsh language first pub' 

lished abroad 
R Renewal registrations 
Parts 3-4 Dramas and Works Prepared for Oral 

Delivery 1. 00 

C Lectures and other works prepared for oral 

delivery 
DF Dramatic and dramatico'musical works pub' 

lished abroad 
DP Published dramatic and dramatico'musical works 
DU Unpublished dramatic and dramatico'musical 

works 
R Renewal registrations 

Part 5 Music . 3. 50 

EF Musical compositions published abroad 

EP Musical compositions published in the United 

States 
EU Unpublished music 
R Renewal registrations 



Price per 

semiannual 

issue 

Part 6 Maps and Atlases $.50 

F Maps 

R Renewal registrations 
Parts 7-11 A Works of Art, Reproductions of Works 
OF Art, Scientific and Technical Drawings, 
Photographic Works, Prints and Pictorial 

Illustrations i. qG 

GP Published works of art and designs for works 
of art 

GU Unpublished works of art and designs for works 

of art 
H Reproductions of works of art 
IP Published drawings or plastic works of a scien- 

tific or technical character 
lU Unpubhshed drawings or plastic works of a 

scientific or technical character 
JP Published photographs 
JU Unpublished photographs 
K Prints and pictorial illustrations 

R Renewal registrations 

Part llB Commercial Prints and Labels 1. 00 

KK Commercial prints and labels 
R Renewal registrations 

Parts 12-13 Motion Pictures and Filmstrips 50 

LP Published motion'picture photoplays 
LU Unpublished motion'picture photoplays 
MP Published motion pictures other than photoplays 
MU Unpublished motion pictures other than photo- 

plays 
R Renewal registrations 



VI 



TABLE OF CONTENTS 



Current Registrations 
Renewal Registrations . 



Page 

81 
149 



INTRODUCTION 



PART llB lists prints and labels, published in 
connection with the sale or advertisement of articles 
of merchandise or of services, which were registered 
in Class K under the symbol KK. 

Arrangement is alphabetical under the name of the 
copyright claimant. Each work is described in a 
main entry which includes information pertinent to 
the copyright claim. References lead from the names 
of joint claimants and authors and from variant forms 
of names. Works for which the subsisting copyright 
has been renewed are listed separately in the Rc' 
newal Registrations section. The copyright symbol 
© following the name under which the entry is 
listed signifies that the form of name used is that 
appearing on the application as claimant. The name 
is not repeated following the copyright symbol (c) 
in the entry proper unless it is necessary to record 
additional information from the application not in' 
eluded in the heading; e.g.: 

COLUMBUS AUTO PARTS CO. 

See the big ones with a Capco waterglass. © Capco, 
acceptfed alternative designation of the Columbus Auto 
Parts Co.; 25Sep6l; KK161044. 

VAN ERODE MILLING CO., INC. © 

Handy Wash, your wash and clean'up towel. © 29Aug6l; 
KK161007. 

Each main entry for currently registered works 
includes, in addition to the claimant's name under 
which it is filed, the following items of information 
if available and applicable : 

1) Title, amplified if necessary by a brief de' 
scrip tion of the pictorial content of the work, 
and followed by any variant title. 

2) Names of contributors to the work. 

3) Series statement. 

4) Special descriptive data, limited to registra' 
tions which appeared in a newspaper or 



periodical, giving the name and issue date of 
the publication, and the number of the page 
on which the item will be found. 

5) Names of authors given in the application 
which do not appear elsewhere in the entry. 

6) Name of the employer in the case of a work 
made for hire, if so named in the application. 

7) Information contained in the application 
which relates to the registration of an earlier 
version of the work. 

8) Brief statement of the new matter on which 
copyright is claimed, preceded by the abbrevi. 
ation ''NM," if this information is given in 
the application and is not indicated else' 
where in the entry. 

9) Copyright symbol ©. 

10) Name of the copyright claimant when it is 
necessary to record information given in the 
application which is not included in the 
heading. 

11) Date of publication as given in the application. 

12) Registration number. 

Whenever it is necessary to indicate a variation 
between the information given in the application 
and in the copy of the work with respect to the 
claimant's name or the date of publication, the data 
from the application are given first, followed by the 
phrase "in notice'' and the data given in the work; 
e.g., © Richard Roe &> Co.; 8Aug61 (in notice: 
1960); KK161000. 

For renewal registrations, the main entry includes, 
in addition to the claimant's name under which it is 
filed, the following items of information if available 
and applicable : 

1) Title. 

2) Copyright symbol. 

3) Date of original copyright. 



vu 



4) Original registration number. 

5) Name of the renewal claimant followed by a 
statement in parentheses, usually abbreviated, 
giving the basis of the renewal claim as supplied 
by the applicant, e.g., "John Doe &P Co. (P)" 
indicates that renewal of copyright is claimed 
by John Doe ^ Co. as proprietor. 

6) Date of receipt of the renewal application or 
the fee, whichever is later. 

7) Renewal registration number. 

ABBREVIATIONS AND SYMBOLS 

The following list includes abbreviations and 
symbols used in this catalog with specific copyright 



or bibliographic meanings. Definitions are not given 

for abbreviations in common use. 

a.k.a. — also known as 

appl. — application 

(C) — copyright symbol 

d.b.a. — doing business as 

NM — new matter 



p- 




page, pages 


(P) 




proprietor of a commercial print or 
label 


pseud. 




— pseudonym 


pub. 




— published, publishing 


rev. 




— revised 


t.a. 




— trading as 


v., vol., 


vols. 


— volume, volumes 



COPYRIGHT REGISTRATIONS FOR COMMERCIAL PRINTS AND LABELS 

July-December 1961 



Commercial prints and labels 3, 669 

Renewals 41 

These figures represent the number of registrations 
for commercial prints and labels for July-December 



1961, but do not necessarily represent the exact 
number of entries in this issue of the Catalog of 
Copyright Entries. Registration figures for other 
classes of material may be found in the respective 
Parts. 



vm 



COMMERCIAL PRINTS AND LABELS 



CURRENT REGISTRATIONS 



A list of prints and labels published in connection with the sale or advertisement of 
articles of merchandise or of services, registered during the period covered by this 
issue. Arrangement is alphabetical under the name of the copyright claimant. Refer- 
ences from the names of joint claimants and authors and from variant forms of names 
are interfiled. 



A 



A. C C. SEE American Can Co. 
Dixie Cup Division. 

ACI. SEE American Carpet Institute, 
Inc. 

A-M CORP. SEE Addressograph-Multlgraph 
Corp. 

APCO. SEE Armour Pharmaceutical Co. 

ASC. SEE Acme Steel Co. 

A. S, C. SEE Associated Spring Corp. 

A. S. R. PRODUCTS CO. 

Blades and razors are worth their 
shelf-space In gold. Be sure your 
customers see the Pal and Gem 
products. (In Chain store age, 
July 1961, p. 218-219) Appl. author: 
Benton & Bowles, Inc. © A. S. R. 
Products Co., accepted alternative 
designation American Safety Razor 
Co.; 30Jun6l; KKI6225I4.. 

The Gem shave felt so good, I couldn't 
stop. Prove to yourself how good 
a Gem shave feels and save 79;^ doing 
it. (In Life, Mar. 17, 1961, p. 33) 
Appl. author: Benton & Bowles, Inc. 
© A. S. R. Products Co., accepted 
alternative designation American 
Safety Razor Co.j ISMarSlj 

KKl 62317. 

Keys to new Pal premium injector 
blade profits, (in Chain store 
age, June 1961, p.3'i) Appl. au- 
thor: Benton & Bowles, Inc. 
© A. S. R. Products Co., accepted 
alternative designation American 
Safety Rzor Co.; 27May6l; KKl 62319 . 

Out of space-age technology comes a 
bla49 that take? friction out of 
shaving. Pal premlxim injector. 
(In Life, May 26, I96I, p. 12) 
Appl. author: Benton & Bowles, Inc. 
© A. S. R. Products Co., accepted 
alternative designation American 
Safety Razor Co.; 2itMay6l| 
KKI62318. 

A. T. CO. SEE American Tobacco Co. 

A. W. L. ADVERTISING AGENCY, INC. © 
Pixin' to save? Home -Gar d shows you 
how to save time, money, patience. 
Hardware store, (in The Evening 
sun, Baltimore, July 19, 196l, p. 21) 
© 19Jul6l; KKI60986. 
Get much mower for your money at your 
Home-Gard store, (in The Evening 
sun, Baltimore, July 5, 1961, 
p.lOM) © 5Jul6l; KKI60985. 



The green Is always greener at ynnr 
Home-Oard store. Greenspot oscil- 
lating sprinkler, (in I'he Evening 
sxm, Baltimore, July 26, 196I, 
p. 34) © 26JUI6I; KKI61304. 

How? Home-Gard, that's how. I6 oz. 
spray paint, (in The Evening sun, 
Baltimore, Aiuc. 2, I96I, p. 23) 
© 2Aug6l; KKI6I305. 

Lead pipe cinch to save money on 
plumbing supplies at your Home- 
Gard hardware store. (in The 
Evening sun, Baltimore, Aug. 9, 
1961, p. 25) © 9A\Jg6l; KKI6I306. 

Love is a sometime thing. Home-Gard 
stores hardware, (in The Evening 
sun, Baltimore, July 12, 196I, 
P.9M) © 12Jul6l; KKI6O987. 

Save a buck a gallon; sale of world's 
most famous paints at your Home- 
Gard hardware store, (in The Eve- 
ning sun, Baltimore, Aug. 30, 196I, 
p.9M) © 30Aug6l; KKI6I308. 

This Molly costs 10/^, using It wrong 
can cost you plenty. Home-Gard 
hardware stores, (in The Evening 
Bvn, Baltimore, June l4, 196I, 
p. 35) © I4jun6l; KKl 59882. 

Wanna see a floor show? Then see 
your Home-Gard hardware dealer 
first. Val-Speed. (in The Evening 
sun, Baltimore, Aug. I6, I961, 
p. 1+3) ® l6Aug6l; KKI61307. 

You mean even I can do it? Home-Gard 
hardware stores, your how-to-do-lt 
information centers, (in The Eve- 
ning sun, Baltimore, June 28, I96I, 
p. 31) © 28Jun6l; KKl 59881. 

ABBOTT LABORATORIES. © 

Anemia of pregnancy, another indica- 
tion for Filmtab Iberol. (in GP, 
May 1961, p. 58) Appl. author: 
John C. Michalek. © lMay6l; 
KKl 60639. 
Anemia of pregnancy, Just one of the 
Important indications for Filmtab 
Iberol-F. Professional sample. 
List no. 3813. 6 Pllmtabs. Appl. 
author: John C. Mlohalek, 
C 7Apr6lj KKI60175. 
Bilsan, an orally effective choleretic 
and cholagogue in the treatment of 
various hepatic disorders. 
No. 6934. 30 Pllmtabs. Appl. au- 
thor: Thomas S. Bird. © l8May6l; 
KKI60933. 
Bilsan; choleretique et cholagogue 
efficace par vole buccale pour le 
traitment de divers troubles hepa- 
tiques. No. 6931*. 30 Pllmtabs. 
Appl. author: Thomas S. Bird. 
© l8May6l; KKI60869. 
Cuando el dolor causa tension y la 
tension causa dolor; Abbolexin. 
Appl. author: Thomas 3. Bird. 
© 17JUI6I; KKI6O582. 



Cuatro formas de adminlstracion con 
un solo nombre: Dayamlneral. 
Appl. author: Thomas S. Bird. 
© 3Jul6l; KKI60405. 
Fashion says purple, dandruff says 
white. Selsun. (In GP, May 196I, 
p. 57) Appl. author: John C. 
Michalek. © lMay6l; KKl60640. 
For allergic and bronchitic covjgh, 
Norisodrine syrup. Physician's 
trial package: 3 1-fl. oz. bottles. 
Appl. author: John C. Michalek. 
® 6Apr6l (in notice: I960); 
KKI60172. 
Jarabe Torfan; antitusivo, expecto- 
ramte, no narcotico. Nimi.6833. 
Booklet. Appl. author: Thomas S. 
Bird. © 22Mar6l; KKI6093O. 
Kepek ml? Selsun. [African] 
Appl. author: Thomas S. Bird. 
© 17Jtan6l; KKI6OO39. 
Kepek mi? Selsun. [Chinese] 
Appl. author: Thomas S. Bird. 
© 17Jun6l; KKI6OO38. 
Kepek ml? Selsun. [Girl with pony 
tail hairdo] Appl. author: 
Thomas S. Bird. © 17Jun6l; 
KK160040. 
Kepek ml? Selsiin. [Indian] Appl. 
author: Thomas 3. Bird. © 17Jun6l; 
KKI6OO37. 
Kepek mi? Selsun. [Man with beard] 
Appl. author: Thomas 3. Bird. 
© 17Jun6l; KKl6004l. 
Llego la hora del Dayamin emulsion 
para nlnos. [Boy breaking through 
fence to mother holding spoon] 
Appl. author: Thomas S. Bird. 
© 29Mar6l; KKI60936. 
Llego la hora del Dayamin emulsion 
para nlnos. [Boy on pogo stick 
Jumping over small house to mother 
holding spoon] Appl. author: 
Thomas 3. Bird. © 29Mar6l; 
KKI6O932 . 
Llego la hora del Dayamin emulsion 
para nlnos. [Boy sliding down 
roof to mother holding spoon] 
Appl. author: Thomas 3. Bird. 
© 29Mar6l; KK160931. 
More than Just an iron tablet. Film- 
tab Iberol. Professional sample. 
List no, 6829. 6 tablets. Appl. 
authors John C. Mlohalek. 
© 7Apr6l; KK160174. 
No comparison in performance. 
Reliable prescriptions. Appl. 
author: John C. Michalek. 
© l8May6l; KKl 59965- 
Optilets; small, potent, pleasing, 
therapeutic-multlvitamin tablets. 
No. 3935. 30 and 100 Pllmtabs. 
Appl. author: Thomas S. Bird. 
© l8May6l; KK160937. 
Potente; Dayaunlneral Pllmtab. 
Spanish Dayamlneral. [Crane] 
Appl . author : Thomas S . Bird . 
© 24jul6l; KKI60586. 

81 



82 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



ABBOTT LABOriATORIES.-Con. 

Potente; Dayamlneral Pllmtab. 
Spanish Dayamlneral Pllmtab. 
[steamship] Appl. author: 
Thomas S. Bird. © 24jul6lj 
KKI60585. 

Uie preparation vltamlnlque dellcleuse 
pour les bebea et les enfants: 
Vl-Daylln. (French Vl-Daylln) 
Appl. author: Thomas S. Bird. 
© 24jul6l; KKI60581. 
A rose by any other name. Prescrip- 
tion specialists. Appl. author: 
John C. Mlchalek. © 7Jun6lj 
KKl 59964. 

Terapla Intenslva con complejo 
vltanlnlco B; Bevltin. [Hyper- 
dermlo needle] Appl. author: 
Thomas S. Bird. © 27Jul6l; 
KKI607I5. 

Terapla Intenslva con complejo 
vitarainlco B; Bevltin. [Hyper- 
(iermlc needle & bottle] Appl. 
author: Thomas S. Bird. © 29Jul6l; 
KKI60714. 

Tral 50 rag., un antlchollnerglque 
puissant et selectif sous forme 
retard d' action graduelle et 
mesuree. No. 6920. JO comprlmes 
Gradumet. Appl. author: Thomas S. 
Bird. © l8May6l; KKl60935. 

The 24-hour dluretlc-antlhypertenslve, 
Enduron; every Enduron tablet de- 
livers over 24 hours of continuous 
thiazide action, (in American 
heart Journal, Apr. 196I, p. 19-20) 
Appl. author: John C. Mlchalek. 
© 25Mar6l; KKl60175. 
Vldaylln-M, a vltamln-mlneral formula 
for growing children. No. 6992. 
90, 240 and 480 ml. Appl. author: 
Thomas S. Bird. © 22Mar6lj 
KKI60934. 

ACCURATE RENU CLUTCH DIVISION. 

Complete wholesaler catalog. Cata- 
log 6930; .078, .080. © Accurate 
Renu Clutch Division of Marpro 
Inc.; 5Dec60; KKI60602. 

ACME APPLIANCE MANUFACTURING CO. © 
How to Install Acme heavy duty slid- 
ing door hardware, series 57/58. 
For doors not exceeding 25O lbs. 
each. © 14Nov61; KKI62678, 
Ideas for spacious living with Fold- 
Aside folding door hardware. 
© 250ct6l; KKI62679. 
Series 4000, Acme sliding wardrobe 
door units. © 31Jul6l; KKI60509. 

ACME CHEMICAL CO. © 

Suggested uses for Sanlterge one-step 
disinfectant, detergent, deodorizer. 
Appl. author: George J. Halaska. 
© 7Sep6l; KKI61175. 

ACME STEEL CO. © 

AIM brand; assembly instructions for 
sheet stock rack kit number 5210. 
M-153. © 20Jun6l; KKI65215. 
AIM brand; assembly instructions for 
storage units. M-145. © 30Jun6l: 
KKI65212. 
AIM brand; assembly Instructions for 
storage units. M-146. © 30Jun6l; 
KKI63213. 
AIM brand; assembly instructions for 
storage units. M-147. © 30Jun6l; 
KKI63214. 
Assembly instructions for die racks. 
Aim brand. M-I60. © l4jun6l; 
KKI63OO6 . 
Assembly instructions for die racks 
extra shelf unit. Aim brand. 
M-I63--M-I65. © l4jun6l; KKI65OO7- 
163009. 
Assembly Instructions for double 
entiTr bar stock rack. Aim brand. 
M-132. © 20Jun6l; KKI63012. 
Assembly instructions for extra shelf 
unit. Aim brand. M-l48— M-149. 
© l4jun6l; KKI63OO4-I63OO5. 
Assembly instructions for foreman's 
desk. Aim brand. M-II3. 
© 20Jun6l; KKI63OIO. 



Assembly instructions for single 

entry bar stock rack. Aim brand. 

M-131. © 20Jun6l; KKI63OII. 
Assembly Instructions for storage 

units. Aim brand. M-l40— M-144. 

© l4jun6l; KKI62999-I63OO3. 
Assembly instructions for table. 

Aim brand. M-122. © I4j\in6l; 

KKI62998. 
How to win the race for storage space 

with Acme Steel AIM brand rack. 

Appl. author: Carl Reed. 

© 3Apr6l; KKI6OO47. 

ACME STEEL CO. STANLEY CO. DIVISION. 
SEE Stanley Co. 

ADAMS, ADRIENNE. © 

Thumbelina, by Hans Christian Ander- 
sen. 509. The translation ... by 
R. P. Kelgwin; Illustrated by 
Adrlenne Adams. Jacket illus. 
© 270ct6l; KKI63342. 

ADAMS EXTRACT CO., INC. © 

German chocolate poundcake with gold- 
en butter flavor and Adams Best 
vanilla. © 12Sep6l; KKI61978. 

ADDRESSOGRAPH-MULTIGRAPH CORP. © 

Multilith puts you in the profitable 
small offset business, provides 
amazing versatility. Model 125OW. 
(in The Graphic arts monthly. May 
1961, p. 88-89) Appl. author: W. L. 
Hoke. © 15May6l; KKI6062O. 
Multilith puts you In the profitable 
small offset business with the ad- 
vantage of high speed. Model 
1275W. (In Graphic arts monthly, 
July 1961, p. 134-135) Appl. au- 
thor: W. L. Hoke. © 15Jul6l; 
KK161401. 
Multilith puts you in the small off- 
set business on a basis that builds 
profits. Model 125O-W. (in The 
Graphic arts monthly, Apr. 1961, 
p. 162-163) Appl. author: W. L. 
Hoke. © 15Apr6l; KKI60619. 
New, portable data punch, (in 
Menzies directory 1961, p. 49) 
Appl. author: W. L. Hoke. 
© 12Apr6l; KKl6o624. 
Now Multilith offset offers 20" x 24" 
sheet size. Model 2024-1. (in ODR 
reproductions review, May 196I, 
p. 50-51) Appl. author: W. L. Hoke. 
© 15May6l; KKI60623. 
Now, perforate as you duplicate; 
new, model l40 perforator, (in 
ODR reproductions review. July 
1961, p. 40-41) Appl. author: W. L. 
Hoke. © I5JUI6I; KKl6l402. 
A single human command starts, auto- 
matically runs, automatically 
stops; the world's most advanced 
duplicator. Multilith offset 
model 2550. (in ODR reproductions 
review, Apr. 1961, p. 50-51) Appl. 
author: W. L. Hoke. © 15Apr6l; 
KKI60622. 
With Multilith small offset presses, 
the big difference is certified on- 
the-spot service, (in The Graphic 
arts monthly, June 1961, p. 134-135) 
Appl. author: W. L. Hoke. 
© 15Jun6l; KKI6062I. 
You pick the forms, (in Manual of 
business forms, Aug. 15, 1-961, 
p. 13) Appl. author! W. L. Hoke. 
© 15Aug6l; KKI61403. 

ADLER (BEN) ADVERTISING SERVICE, INC © 
The angry silence. The best picture 

of the year. © 9Mar6l; KKI60369. 
Violent crime with and without pas- 
sion; Mania. © 9Har6l; KKI60370. 
The young one. © 9Mar6l; KKI60799. 

ADVERTISING, INC. SEE Advertising, 
Inc. of Florida. 

ADVERTISING, INC. OP FLORIDA. © 
Seminole Nurseries. Seminole 

Shutterbug. © llSepSl; KKI62II8. 



AEROQUIP CORP. © 

Check your power steering lifeline. 
We install Aeroqulp power steering 
hose and fittings. (Bulletin 658) 
© 15Jun6l; KKI6IO89. 
Preon self-sealing coupling. 55OO 
series. © 5Jan61; iaa6l087. 
General Logistics Division distribu- 
tor price list. Effective Apr. I5, 
1961. © 7Apr6l; ICKI61643. 
Hydraulic self-seal '.ng quick dis- 
ccnneot couplings, series 145 and 
155. (Aircraft service bulletin, 
ASB-38) © llMay6l; KKl6l642. 
Installation instructions, universal 
boss fitting. (Aircraft service 
bulletin, ASB-40) © 8Jun6l; 
KKI6IO85. 
Recommended pressures for Aeroqulp 
hose and fittings used with MS20756 
type flanged fittings. (Aircraft 
service bulletin, ASB-41) 
© 9Aug6l; KKI61317. 
Reduce hose line costs with Aeroqulp 
Iron Mike, the new reusable fitting 
for high pressure hose lines. 
(Wall poster no.66o) © 25May6l; 
KKI61088. 
Rubber strike-through on Aeroqulp 
677 hose. (Aircraft service 
bulletin, ASB-43) © 7Sep6l; 
KKI61318. 
S-1004 hose cover stripping machine. 
(Aircraft engineering bulletin, 
AEB-49) © 10Aug6l; KKI6132I . 
S-IOO7 socket assembly machine. 
(Aircraft engineering bulletin, 
AEB-54) © 7Jun6l; KKI6132O. 
SIOO9 hose cover stripping tool. 
(Aircraft engineering bulletin, 
AEB-53) © 50ct6l; KK163246. 
S-1021 rubber removal tool for little 
gem fittings. (Aircraft engineering 
bulletin, AEB-51) © llMay6l; 
KKI6IO86. 
S-IO5I hand assembly tools. (Air- 
craft engineering bulletin, AEB-52) 
© 8jun6l; KKI61319. 

AIR DEVICES, INC. © 

Agltaire adjustable and non-adjustable 
diffusers, types BA smd B. Appl. 
author: C. N. O'Day. © 28Jul6l; 
KKI60827. 

AKRO-MILS, INC. © 

End clutter, get neatly organized; 
Miss Neat cabinets, handy storage 
for the young womein. Appl. author: 
Isidore C. Myers. © l60ot6l; 
KKI63374. 

ALBIN, CHARLES H. SEE Show-House. 

AL-CON CHEMICAL CO. ® 

Speed iron cuts Ironing time in half, 
makes Ironing easier, faster. One 
liquid quart. © 25Mar6l; 
KKI6OO56. 

ALL 

For better health, minimize fatigue; 
everybody should wear Pepllfts. 
The perfect arch supports. © All 
John Fiumedoro d.b.a. All; 27Nov6l; 
KKI6322I. 

ALLCRAFT, INC. © 

Binder-Bar, snap-on counter trim. 
Convenient order form. Appl. au- 
thor: Rylander Advertising (Lloyd C. 
Rylander) © 29Jun6l; KKlbOdoi. 

ALLEN, BARBARA. © 

Shopping the town with Barbara Allen. 
(In Kalamazoo gazette, Nov. 24, 
1961, p. 20) © 24Nov6l; Kia63245. 

ALLENTOWN (PA.) BICENTENNIAL CCWMITTEE, 

INC. 

Allentown, Pa., I762-1962. 300th 
annlversarj'. Trout Hall. Official 
seal, (in Evening chronicle, 
Allentown, Fa., Sept. 29, 196I, 
p. 22) © Allentown Bicentennial 
Committee, Inc.; 29Sep6l; KK161779. 



1961 



CURRENT REGISTRATIONS 



83 



ALLIED PACKAaiNO COUNCIL. O 

United Dairies banana-strawberry 
Revel Ice cream, by Rlegel Paper 
Coirp. Design no. 101. One half 
gallon. © 28Jun6l; KKl 59890. 

ALLIED PREMIUM SALES, INC. C 
Lockheed P-104 A Starflghter, a 

genuine Hawk model. Appl. author: 

Harry E. Davis. © 22May6l; 

KKI6OI5I . 
Motorized Go Boy cart, a genuine Hawk 

model. Appl. author: Harry E. 

Davis. © 22May6l; KK160153. 
Spad XIII J Nleuport 17C-1. A genuine 

Hawk model. Appl. author: 

Harry E. Davis. © 22May6l; 

KKieoisJ*. 
Thunderstreak F-84P, a genuine Hawk 

model. Appl. author: Harry E. 

Davis. © 22Hay6l; KKI60152. 
Vought Corsair P4U-1D. A genuine 

Hawk model. Appl. author: Harry E. 

Davis. © 22May6l; KKI60382. 

ALLISON CO. 

Spooky fun, tricks and magic. 
No. 100. © Allison Co., solely 
owned division of Allison Indus- 
tries, Inc.; lMar6l (in notice: 
i960); KK1599't9. 



ALLISON INDUSTRIES, INC. 
SEE Allison Co. 



ALLISON CO. 



ALPINE SHIRTMAKERS. 

The American portrait . Newest pack- 
- aging idea In shirt Industry, (in 
Southwestern men's and boys' apparel 
club directory & buyers' guide, 
Oct. 30-Nov. 2, i960, p. 3 of cover) 
© Melvin M. Silverman d.b.a. Alpine 
Shlrtmakers; 300ct60; KKI61255. 

f ALSIDE HOMES CORP. © 
I Elegance of design with built-in 
I leisure. Appl. author: James R. 
Hyde. © 28Nov61; KKl 62897. 

( ALTNOW, GEORGE GUSTAV. 

Pacific Wire-Grams. SEE Pacific 
Wire Works Co. 

AMANUS PRODUCTS CO., INC. © 

Denture cleanser. Net weight 3 1/2 
ounces. Appl. author: Harold C. 
Hxilinga. © lAug6l; KKI61256. 

! AMATOM ELECTRONIC HARDWARE CO., INC. © 
i Standoffs and spacers, electronic 
' hardware reference manual. 

N0.I6I-SS. Appl. author: Lowell 
Abelea. NM: revision. © 22May6l; 
KKl 599*5. 

AMERICAN ADLID. 

Oblong food lid cover with compass 
and food design. © Herbert Stone, 
Jerry Goldman & Samuel Streiter 
d.b.a. American Adlid; l80ct6l; 
KKl 63067 . 
Roxind food lid cover with compass 
and food design. © Herbert Stone, 
Jerry Goldman & Samuel Streiter 
d.b.a. American Adlidj l80ct6l; 
KKI63068. 

AMERICAN ANGUS ASSN. © 

They're worth more if they're black; 
Angus bulls breed on beef, not 
excess bone, belly, brisket, (in 
The Drovers Journal, Mar. 29, 196I, 
p. 7) © 29Mar6l; KKI63OI7. 

AMERICAN CAN CO. DIXIE CUP DIVISION. © 
Beautiful new Dixie cup dispenser 
goes with any color scheme. (In 
The Saturday evening post, Oct. l4, 
1961, p. 3 of cover) Appl. author: 
Hicks & Qreist, Inc. © 90ot6l; 
KKl6l9'f9. 
Blossom design. © 3C0ct6l| KKI62322. 
Dixie. Hawaiian design. © 4Dec6l; 

KKl 63367. 
Dixie disposable spoons, forks and 
knives. Bull's-eye header tag. 
Stock no. 1793-24. © 3Jul6l; 
KKI60323 . 



Easter design. 12 fl. 02. (Dixie 
container, no. 2182) © American Can 
Co., Dixie Cup Division; 9Nov6l. 
Bunnies. © KK162643. 
Chickens. © KK162644. 
Ducks. © KKI62645. 
Kids serve themselves; less work for 

you with a Dixie cup dispenser. 

(In The Saturday evening post, 

July 8, 1961, p. 36) Appl. author: 

Hicks & OreiBt, Inc. © 3Jul6l; 

KKl 601 84. 
Neat; yes, ice cream in Dixie cups 

helps keep kids neat and clean. 

(in The Saturday evening post, 

June 10, 1961, p. 6) Appl. author; 

Hicks & Qreist, Inc. © 5Jun6l; 

KKl 59995. 
The new Dixie cup dispenser goes with 
any color scheme. (In The Saturday 
evening post, Nov. 11, 196I, p. 75) 
Appl. author: Hicks & Qreist, Inc. 
® 6Nov6l: KKI62937. 
This miracle lining in Dixie Mira- 
Glaze cups ends cardboard taste. 
(In Saturday evening post, Dec. 9, 
1961, p. 18) Appl. author: Hicks & 
Greist, Inc. © Dixie Cup Division 
of American Can Co. (in notice: 
A. C. C); 4Dec6l; KKl63480. 



AMERICAN CAN CO. 
SEE Marathon. 



MARATHON DIVISION. 



AMERICAN CARPET INSTITUTE, INC. © 

It's easy to care for your carpets & 
rugs. NM: revision. © 8May6l; 
KKl 60076. 

AMERICAN DISTILLING CO. © 

Hi-Ball straight bourbon whiskey. 
© l8Sep6l; KKI61894. 

AMERICAN EXPORT LINES, INC. © 

Go way out to the West Indies on a 
beachcomber cruise. S.S. Atlantic. 
(In New York times, Sept. 17, I961. 
p. 20 XX) Appl. author: Cunningham' 
& Walsh, Inc. © 17Sep6l; KKI61835, 

AMERICAN HOME PRODUCTS CORP. © 

Arthritis sufferers; hospital test 
proves 9 out of 10 sufferers' minor 
pains relieved with new roll-in 
medication, (in Rockford register- 
republic, Nov. 6, 1961, P.BI3) 
Appl. author: Lowell K. Cohn. 
© 6Nov61; KKI62786. 
Arthritis sufferers; new thermal- 
action relieves minor pains for 
hours, (in The Patriot, Harris- 
burg, Pa., Oct. 23, 1961, p. 6) 
Appl. author: Lowell K. Cohn. 
© 230ct6lj KKI62785. 

AMERICAN HYGIENIC LABORATORIES, INC. 
SEE Grenald, Ben Z. 

AMERICAN LEGION. © 

Official American Legion award 

plaques. No. 73242P Past Command- 
ers 60 yr. roster. Appl. author: 
James S. Whitfield. © 21Aug6l; 
KKI6IO95. 
Official bowling or athletic shirts 
for Legionnaires. The Triumph. 
Appl. author: James S. Whitfield. 
NM: additions. © 21Aug6l; KKl6l843. 

AMERICAN MINERAL SPIRITS CO. © 
Amsco dairy waxes. Appl. author: 
Leo Burnett Co., Inc. © 21Apr6l; 
KKI6OO28. 

AMERICAN MOLASSES CO. © 

Instant Practo-Ice; for all your 
icings, unequalled stability with- 
out boiling. 100 lbs. net. 
© l8Aug59; KKI61130. 
Practo-Ioe; for all your Icings, \in- 
equalj.ed stability, whiteness and 
creaminess. 100 lbs. net. 
© l8Aug59; KKI61131. 
Sucrest Instant dissolving sugar. 
Net wt. 5 pounds. © 3Mar60; 
KKI61128. 



Sucrest Instant dissolving sugar. 
Net wt. 10 pounds. © IbMaroO; 
KKI61129. 

AMERICAN MONORAIL CO. CONVEYOR DIVI- 
SION. © 

Pits any plant layout, American chain- 
less pusher conveyor, (in Indus- 
trial equipment news, Dec. 196I, 
p. 78) © lDec6l; KKI62975. 

AMERICAN MUTUAL LIABILITY INSURANCE 

CO. © 

America's top executives like the men 
from American Mutual. Endorsed by 
Albert Vinal . (in The Wall Street 
Journal, Sept. 28, 1961, p.16-17) 
© 28Sep6l; KKI61945. 

Call the man who'll save you money 
on home and oar Insurance, (in 
The Saturday evening post, Sept. 30, 
1961, p. 92-93) © 26Sep6l; KKI61942. 

I like a man who can save us money. 
Endorsed by John S. Harrow. (in 
The Wall Street Journal, July 6, 
1961, p. 9) © 6jul6l; KKI60036. 

I like a man who knows our business. 
Endorsed by Vemard D. Uanna.. 
(In The Wall Street Journal, 
Sept. 21, 1961, p. 9) © 21Sep6l; 
KKI61944. 
I like a man who respects my time. 
Endorsed by Charles Passmore. (in 
The Wall Street Journal, July 28, 
1961, p. 2) © 28jul6l; KKI60487. 

I like a man who sticks with the Job. 
Endorsed by John S. Thompson. (In 
Construction methods, Oct. 196I, 
p. 82-83) © 100ct6l; KKI61943. 

I like a man who's really an expert. 
Endorsed by J. S. Sturgeon. (In 
The Wall Street Journal, Oct. 20, 
1961, p. 6) © 200ot6lj KKl 62004. 
I like men who know their business. 
[Endorsed by] J. S. Sturgeon, 
(in Business week, Oct. 28, 196I, 
p. 48-49) © 260ct6l; KK162332. 

AMERICAN OIL CO. © 

Something great, something new for 
even finer anti-knock performance; 
now try this new Amoco. (in The 
Tampa times, July 12, 1961, p. 12) 
© 12Jul6l; KKI60304. 

AMERICAN OIL CO. STANDARD OIL CO. 
(INDIANA) SEE Standard Oil Co. 
(Indiana) 

AMERICAN REPUBLIC INSURANCE CO. © 
How dated is your hospitalization 
insurance? (In Reader's digest, 
Oct. 1961, P.156B-156D) Appl. au- 
thor: Al Lockhart. © 21Sep6l; 
KKl 62629. 
The secret of buying hospital insur- 
ance that pays. (In Minneapolis 
Sunday tribune, Sept. 17s 1961, 
p. 12) Appl. author: Al Lockhart. 
© 17Sep6l; KKI61832, 



AMERICAN SAFETY RAZOR CO. 
A. S. R. Products Co. 



SEE 



AMERICAN THERMOS PRODUCTS CO. © 
Tempos vacuum bottle by Thermos. 
© 16Nov61 (in notice: I960); 
KKI63282. 
Thermos brand reolacement stopper. 
No.72i. triple seal. © American 
Thermos Products Co. (in notice: 
American Thermos Products Co., sub- 
sidiary of King-Seeley Thennos Co.); 
15Aug6l; KKI6I6O8. 
Thermos brand vacuum ware plastic 
pitcher set. No. 1239. Tag. 
© American Thermos Products Co. 
(in notice: American Thermos 
Products Co., subsidiary of King- 
Seeley Thermos Co.); 7Aug6l; 
KKI61609. 

AMERICAN TOBACCO CO. © 

Dr. Prood has already ordered 9,652 
remember how great records. Get 
. . . for $1 . 00 and ten empty Lucky 



84 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



AI4KRICAN TOBACCO CO. -Con. 

Strike packs. (In The Southern 
Illinois University Egyptian, 
Feb. 14, 1961) Appl. author: 
Batten, Barton, Durstlne & Osbom, 
Inc. © l4Feb6l; KKl 63172. 
Lucky strike presents Dear Dr. Prood. 
Beware ojT subliminal advertising, 
(in Boston University news. May 2, 
1961) Appl. author: Batten, Barton, 
Durstlne & Osbom, Inc. ® 2May6l; 
KKI60649. 
Lucky Strike presents: Dear Dr. Prood. 
Dr. Prood '3 thought for the day: 
A little learning can be a dangerans 
thing. (in The Massachusetts Insti- 
tute of Technology tech, Apr. 19, 
1961) Appl. author: Batten, Barton, 
Durstlne & Osbom, Inc. © 19Apr6l; 
KKI6317O. 
Lucky Strike presents: Dear Dr. Prood. 
Dr. Prood 's thought for the day: 
A penny saved Is a penny earned, 
(in The Colgate maroon, Jan. I8, 
1961) Appl. author: Batten, Barton, 
Durstlne & Osbom, Inc. © l8jan6lj 
KKI63169. 
Lucky Strike presents: Dear Dr. Prood. 
Dr. Prood 's thought for the day: 
In college. It Isn't who you know 
that counts. It's whom. (in Trinity 
College tripod. Mar. 6, 1961) Appl. 
author: Batten, Barton, Durstlne & 
Osbom, Inc. © 6Har6lj KKI63173. 
Lucky Strike presents: Dear Dr. Prood. 
Dr. Prood 's thought for the day: 
The best defense Is a good offense, 
(in University of Idaho argonaut, 
Apr. 4, 1961) Appl. author: Batten, 
Barton, Durstlne & Osbom, Inc. 
© 4Apr6l; KKI63175. 
Lucky Strike presents Dear Dr. Prood. 
Don't let exa-Tis upset you. (in The 
University of Massachusetts colle- 
gian. May 10, 1961) Appl. author: 
Batten, Barton, Durstlne & Osbom, 
Inc. © 10May6lj KKI60651. 
Lucky Strike presents the contest to 
end all contests, win the Prood- 
moblle. (in Trinity College tripod. 
Mar. 13, 1961) Appl. author: 
Batten, Barton, Durstlne & Osbom, 
Inc. © 13Mar6lj KK163174. 
Now on ABC-TV: Bachelor father, 
starring John Porsythe, presented 
by dual filter Tareyton. (in TV 
guide, Sept. 30-Oct. 6, 1961, p.A58) 
Appl. author; L. C. S-uinblnner Ad- 
vertlsir^ Agency. © 27Sep6lj 
KKI61S38. 
Pall Mall. (In The Day Jewish Jour- 
nal, Sept. 8, 1961, p. 10) Appl. 
author: L. C. Oumblnner Advertising 
Agency. © 8Sep6l; KKI613O3. 

Pall Mall's natural mildness Is so 
good to your taste. [Christmas 
carton] (in Look, Dec. 19, 196l, 
p. 43) Appl. author: Sullivan, 
Stauffer, Colwell & Baylea, Inc. 
© 5Decol; KK163424. 

Pall Mall's natural mildness is so 
good to your taste. [Plums] (in 
Look, Nov. 21, 1961, p. 42-43) Appl. 
author: Sullivan, Stauffer, Colwell 
& Bayles, Inc. © 7Nov6l; KKI63423. 

Remember how great? Oet these twelve 
great original recordings . . . for 
$1.00 and ten empty Lucky Strike 
packs. (in Ball State news, 
Feb. 3, 1961) Appl, author: Batten, 
Barton, Durstlne & Osbom, Inc. 
© 3Feb6l; KKI63167. 
Remember how great? Oet these twelve 
original recordings in one 12" LP 
album. Lucky Strike, (in Afro- 
American, Jan. 24, 196I) Appl. au- 
thor: Batten, Barton, Durstlne & 
Osbom, Inc. C 24Jan6l; KKl60643. 

Remember how great cigarettes used to 
taste? Luckles still do. James 0. 
King designs bridges, smokes Luck- 
les. (In Ebony, Sept. I96I, p. 19) 
Appl. author: Batten, Barton, 
Durstlne & Osborn, Inc. © 19Aug6l; 
KKI62376. 



Remember how great cigarettes used to 
taste? Luckles still do. Lucky 
Strike. Duck blind scene. (in 
ant, Feb. 5, 1961, p. 3) Appl. au- 
thor: Batten, Barton, Durstlne & 
Osborn, Inc. © 5Feb6l; KKl6o645. 
Remember how great cigarettes used to 
taste? Luckles still do. Lucky 
Strike. Endorsed by Paul Keene . 
(In Ebony, July 1961, p. 31) Appl. 
author: Batten, Barton, Durstlne & 
Osborn, Inc. © 17Jun6l; KKl6064l. 
Remember how great cigarettes used to 
taste? Luckles still do. Lucky 
Strike. Endorsed by Paul Keene. 
(In Philadelphia tribune. May 23, 
1961) © 23May6l; KKI60637. 
Remember how great cigarettes used to 
taste? Luckles still do. Lucky 
Strike. Endorsed by Thomas 
Richardson. (in Baltimore Afro- 
American, Mar. 21, 1961) Appl. au- 
thor: Batten, Barton, Durstlne & 
Osborn, Inc. © 21Mar6l; KKl60644. 
Remember how great cigarettes used 
to taste? Luckles still do. 
Lucky Strike. Endorsed by Thomas 
Richardson. (in Ebony, May 1961, 
p. 31) Appl. author: Batten, Barton, 
Durstlne & Osbom, Inc. © l4Apr6l; 
KKl 60982. 
Remember how great cigarettes used tc 
taste? Luckles still do. Lucky 
Strike . Girl in swimsult . Appl . 
author: Batten, Barton, Durstlne 
& Osbom, Inc. © 20Jun6lj 
KKI60638. 
Remember how great cigarettes used tc 
taste? Luckles still do. Lucky 
Strike. Lifeguard, (in Life, 
Mar. 31, 1961, p. 4 of cover) Appl. 
author: Batten, Barton, Durstlne & 
Osborn, Inc. © 28Mar6l; KKl60647. 
Remember how great cigarettes used to 
taste? Luckles still do. Lucky 
Strike. Race car driver, (in 
Life, Apr. 28, 1961, p. 4 of cover) 
Appl. author: Batten, Barton, 
Durstlne & Osborn, Inc. © 25Apr6l; 
KK160648. 
Remember how great cigarettes used to 
taste? Luckles still do. Lucky 
Strike. Skiers. (in Life. 
Mar. 3, 1961, p. 4 of cover) Appl. 
author: Batten, Barton, Durstlne & 
Osborn, Inc. © 28Peb6l; KKl60646. 
Remember how great cigarettes used to 
taste? Luckles still do. Lucky 
Strike cigarettes. [Endorsed by 
Prank Glfford seated in den] (in 
Life, Oct. 13, 1961, p. 4 of cover) 
Appl, author: Batten, Barton, 
Durstlne 4 Osborn, Inc , © 100ct6l; 
KKI62578. 
Remember how great cigarettes used 
to taste? Luckles still do. 
Lucky Strike cigarettes. Endorsed 
by James 0. King. (in Baltimore 
Afro- American, July 25, I96I) 
Appl. author: Batten, Barton, 
Durstlne & Osbom, Inc. © 25Jul6l; 
KKI63168, 
Remember how great cigarettes used to 
taste? Luckles still do. Lucky 
Strike cigarettes. [Two men keep- 
ing score at baseball game] (in 
The Saturday evening post, Aug. 12, 
1961, p. 2) Appl. author: Batten, 
Barton, Durstlne & Osborn, Inc. 
© 8Aug6l; KKl 63171. 
Sam Jones, durable pitching ace of 
the San Francisco Giants, says "You 
bet I smoke Tareytons, and so do 
most of ray team mates". (In Ebony, 
Oct. 1961, p. 31) Appl. author: 
L. C. Oumblnner Advertising Agency. 
© l6Sep6l; KKI61818. 
Sam Jones, durable pitching ace of 
the San Francisco Giants, says: 
You bet I smoke Tareytons, and so 
do moat of my teammates, (in The 
Campus digest, Tuskegee Institute, 
Oct. 14, 1961, p,5) Appl. author: 
L. C. Oumblnner Advertising Agency. 
© I40ct6l; KKI6193I. 



Tareyton delivers the flavor. En- 
dorsed by Billy Brutcn. (in 
Ebony, Aug. 1961, p. 35) Appl. au- 
thor: L. C. Oumblnner Advertising 
Agency. © 15Jul6l; KKl60723. 
Tareyton delivers the flavor. Golfer, 
(in Newsweek, Oct. 16, 1961, p. 4 
of cover) Appl. author: L. C. ^ 
Gumbinner Advertising Agency. 
® 110ct6l; KKI6193O. 
Tareyton delivers the flavor, dual 
filter does It. Airline scene. 
(In Newsweek, Sept. 18, 1961, p. 4 
of cover) Appl, author: L. C, 
GuT.blriner Advertising Agency, 
© 13Sep6lj KKI61590, 
Tareyton delivers the flavor, dual 
filter does It. Gardening scene, 
(in Newsweek, June 26, 1961, p,4 
of cover) Appl. author: L. C. 
Gumbinner Advertising Agency, Inc, 
© 21Jun6lj KKl 59941, 
Tareyton delivers the flavor; dual 
filter does it. Marina scene, 
Appl. author: L, C. Gumbinner Ad- 
vertising Agency. (in Time maga- 
zine, Aug. 18, 1961, p. 4 of cover) 
© 15Aug6l; KKI61IOI. 
Tareyton delivers the flavor, dual 
filter does It. Roman boxer. 
(In The Daily lass-o, Texas Woman's 
College, Sept, 18, 196I, p. 4) 
Appl. author: L, C, 3unblrjier Ad- 
vertising Agency, © l8Sep6l: 
KKI61589, 

Tareyton delivers the flavor, dual 
filter does it. Roman charioteer. 
(In Tne Daily lasso, Texas Woman's 
University, Denton, Tex., Sept. 26, 
1961, p. 3) Appl. author: L. C. 
Gumbinner Advertising Agency. 
© 263ep6lj KKI61711. 
Tareytcn delivers the flavcr, dual 
filter does It. Ronian gladiator, 
(in New York University Heights 
dally news. Sept, 25, 1961, p.l3) 
Appl, author: L, C. G'jKblr,ner Ad- 
vertising Agency, © 25Sep6l; 
KKI61591, 
Tareyton delivers the flavor, dual 
filter does it. Roman litter, 
(in The Ohio University post, 
Oct. 9, 1961, p. 4) Appl. author: 
L. C. Oumblnner Advertising Agency. 
© 90ct6l; KKI61908. 
Tareyton delivers the flavor, dual 
filter does it. Roman runner. 
(In The Ohio University post, 
Oct. 16, 1961, p. 4) Appl. author: 
L. C. Gumbinner Advertising Agency. 
© I60ct6l; KKI61909. 
Taste Pall Mall, so good, good, good. 
[Fruit cocktail & pack of ciga- 
rettes] (in Newsweek, Oct. 2, 
1961, p. 25) Appl. author: Sullivan, 
Stauffer, Colwell 4 Bayles, Inc. 
© 27Sep6l; KKI62328. 
Taste Pall Hall, so good, good, good. 
[Pack of cigarettes & peach half] 
(In Newsweek, Sept. 4, 196I, p. 33) 
Appl. author: Sullivan, Stauffer, 
Colwell & Bayles, Inc. © 30Aug6l; 
KKI61336. 
Taste Pall Mall, so good, good, good. 
[Pack of cigarettes & pear half] 
(in Farm Journal, July 1961, p. 22) 
Appl. author: Sullivan, Stauffer, 
Colwell & Bayles, Inc. © 17Jun6l; 
KKI6OO21 . 
Taste Pall Mall, so good, good, good. 
[Pack of cigarettes & slice of 
watermelon] (in Newsweek, Aug. 7, 
1961, p. 21) Appl. author: Sullivan, 
Stauffer, Colwell & Bayles, Inc. 
© 2Aug6lj KKI60967. 

AMWAY SALES CORP. ® 

Cleaning facts concerning soap de- 
tergents and new Amway liquid 
organic cleaning concentrate. 
© lAug60; KKI60194. 

Hot news; now is the time to come to 
the aid of your car with Amway 
auto oaro products. C lOJulSl; 
KKI6OO93. 



961 



CURRENT REGISTRATIONS 



85 



L. 0. C, liquid organic cleaning 

concentrate for dishes, hand 

laimdry, all cleaning. 32 fluid 

ounces. © lJun6l; KKl60454, 
Plastic and leather cleaner. 

Contents l6 fl. oz. ® IJunSl; 

KK160453. 
Silicone glaze for all automotive 

finishes. Net contents l6 f 1 . oz. 

© 15Jun6l; KKI60456. 
Tire sldewall cleaner & tar remover. 

Contents I6 fl. oz. © 15Jun6l; 

KKI60457. 
Wax preserving car wash. Contents 

16 fl. oz. © lJun6l; KKI60458. 
World's finest non-toxic silver 

polish. Net contents I6 f 1 . oz. 

© lJun6l; KKl60Jt55. 

AMWAY SALES CORP. APPLE VALLEY PRODUCTS 
CO. SEE Apple Valley Products Co. 

4NDERS0N, LEE. © 

For shopping-day trips and touchlng- 
up lips; Mlrroremlnder . © 2Aug6lj 
KKI60999. 

4NDERS0N BOX CO. © 

Egg carton design no.503. One 

dozen eggs. Appl . author: Rlegel 
Paper Corp. © 200ct6l; KKI62OO3. 

ANDERSON, CLAYTON «ii CO., INC. © 
In the Springfield area, everybody 
wins a cash prize or gift In the 
Seven Seas cookings sauces recipe 
contest. (In Springfield news 8e 
leader press, Aug. 3, 196I, p. 32) 
© 3Aug6l; KKI613OO. 
It takes all these, plus TLC to make 
new Seven Seas salad dressings so 
good. (In Chicago dally news, 
Sept. Ik, 1961, p. 45) © l4Sep6l; 
KKI62925. 
New Idea In frozen food convenience: 
real home-baked cake ... Mrs. Tuck- 
er's ready- to-bake ceike. (In Peo- 
ria Journal star, Oct. 19» 1961, 
p.D-20) © 190ct6l; KKI62924. 
One cent get -acquainted sale. 4 new 
Seven Seas salad dressings. Ital- 
ian, (in Chicago tribune, Sept. 26, 
1961, p. 36) © 21Sep6lj KKI62116. 
A salad to make you famous. New 
Seven Seas Italian dressing, (in 
Cleveland plain dealer, Nov. 10, 
1961, p. 26) © ION0V6I; KKI62923. 
Take any combination, serve It with 
Seven Seas salad dressing, and 
you've added the touch of perfec- 
tion that means superb salad, (in 
Chicago tribune, Nov. 17, I96I, 
pt.3, p. 2) © 17Nov6l; KKI62922. 

ANDERSON, CLAYTON & CO., INC. POODS 

DIVISION. 

Creative cooking made easy; new Seven 
Seas cooking sauces give that mil- 
lion dollar taste to budget dishes, 
(in Springfield dally news, 
July l4, 1961, p. 34-35) © Ander- 
son, Clayton & Co., Inc. (in notice: 
Anderson, Clayton & Co., Poods Di- 
vision); I4jul6l; KKI60612. 

Mrs. Tucker's ready-to- bake calce; 
fluffy white. Net wt. 10 ozs. 
© Anderson, Clayton & Co., Inc. 
(in notice: Anderson, Clasrton & 
Co., Poods Division); 4Sep6l; 
KKI63055. 

Mrs. Tucker's ready -to-bake cake. 

French coffee cake. Net wt. l4 ozs. 
© Anderson, Clayton & Co., Inc. (in 
notice: Anderson, Clayton & Co., 
Foods Division); 4Sep6l; KK162113. 

Mrs. Tucker's ready-to-bake cake. 
Golden pound cake. Net wt. l4 ozs. 
© Anderson, Clayton & Co., Inc. (in 
notice: Anderson, Clayton & Co., 
Poods Division); JtSep6l; KKI62II5. 

Mrs. Tucker's ready-to-bake cake. 
Sugar 'n spice. Net wt. 10 ozs. 
© Anderson, Clayton & Co., Inc. (in 
notice: Anderson, Clayton & Co., 
Foods Division); 4Sep6l; KKl621l4. 



Mrs. Tucker's ready-to-bake cake; 
Swiss chocolate. Net wt . 9 ozs. 
© Anderson, Clayton & Co., Inc. 
(in notice: Anderson, Clayton & 
Co., Poods Division); 4Sep6l; 
KKI63056. 

ANDERSON CO. © 

Anco check sheet. Blade and arm re- 
placements for wrap-around, curved, 
and flat windshields on commercial 
vehicles. Weatherly index 230. 
© 24May6l; KKl6l449. 
Anco dealer's stock checking guide. 
Universal wiper blades. © 24May6l; 
KKI6145I. 
Anco windshield wiper blades and arms. 
Weatherly index 230. Catalog 
sheet. © 24May6l; KKl6l450. 
Ask how you get your Anco quality 
discovery bonus pack. © 24jul6l; 
KKI619OI . 
Dealer's certification of sale and 
delivery of oar and home owners 
Anco quality discovery bonus 
pack A. © 24jul6l; KKl6l444. 
Here now, car and home owners: Get 
your Anco quality discovery bonus. 
Skin cleanser and conditioner. 
Window poster. © 24Jul6l; KKl6l443. 
Here ' s why you now get greater con- 
venience in buying and highest 
value of product per dime you in- 
vest. Skin cleanser and condition- 
er. Polder. © 24jul6l; KKl6l447. 
Mr. Anco dealer: Here's how Anco now 
helps you get back your lost prof- 
its. Car and home owners bonus 
pack A. © 24Jul6l; KKl6l448. 
New, Anco glass cleaner concentrate. 

Display card. © 24jul6l; KKI61456. 
New, Anco glass cleaner concentrate. 
Stock no. 2005. Weatherly index 
702. Catalog sheet. © 24jul6l; 
KKI61455. 
New, Anco year-round motor fuel con- 
ditioner. Stock no. 2007. Weather- 
ly index 652. Catalog sheet. 
® 24jul6l; KKI61452. 
New, year-round motor fuel conditioner 
gives quick, full power. Anco. 
© 24Ju161; KKI61445. 
Now, Anco helps you as you fight to 
get back your lost profits with 
this new Anco market reclamation 
project. Skin cleanser and con- 
ditioner. © 24jul6l; KKI61453. 
Save this; after trying these Anco 
quality dlscoveiTr products, complete 
this card and please drop It in 
mail. Skin cleanser and condition- 
er. © 24Jul6l; KK161446. 
Sell the Anco refill story. Red-Dot 
Turtleback wiper blade refills. 
Transmittal card. © 24jul6i; 
KKI61454. 

ANDREWS, ANATOL N. © 

Rol-Lex. © I7JUI6I; KKI61682. 
Rol-Lexicon. © 17Jul6l; KKI61685. 

ANaOSTURA-WUPPERMANN CORP. © 

How to make a good drink better; 
dash angostura on the ice before 
you pour your whiskey. Class with 
Ice. (in The New Yorker, Oct. l4, 
1961, p. 183) Appl. author: Poote, 
Cone & Beldlng. © 120ct6l; 
KKI62946 . 
How to make a good drink better; 
dash angostura on the ice before 
you pour your whiskey, (in Sports 
Illustrated, Nov. 20, 1961, p.E3) 
Appl. author: Poote, Cone & Beldlng. 
© llNov6l; KKl 62945. 
How to make a good drink better. 
Enjoy ... gin & bitters, (in 
Sports illustrated, Nov. 27, 196I, 
p.E4) Appl. author: Poote, Cone & 
Beldlng. © 24Nov6l; KK163439. 

ANHEUSER-BUSCH, INC. © 

America's most refreshing beer; 

Busch Bavarian, (in Cahokia Downs 
official program) Appl. author: 
Russell Dopke. © lJun6l; KKI6OO2O. 



August A. Busch, Jr. makes an im- 
portant announcement to the people 
of Brownsville, (in The Browns- 
ville herald, July 7, 1961, p. 3) 
Appl. author: Robert De Havllland. 
© 7Jul6l; KKI60610. 

August A. Busch, Jr., makes an im- 
portant announcement to the people 
of Dothan. The name is Busch 
Bavarian, (in The Dothan eagle. 
Mar. 29, 1961, p. 9) Appl, author: 
Robert De Havllland. © 29Mar6l: 
KKl 59858. ' 

August A. Busch, Jr., makes an Im- 
portant announcement to the people 
of Harllngen. Busch Bavarian. 
(In Valley morning star. Harllngen, 
Tex., July 7, 196l, p. 5) Appl. 
author: Robert De Havllland. 
© 7Jul6l; KKI6123I. 

August A. Busch, Jr., makes an im- 
portant announcement to the people 
of Laredo. Busch Bavarian. (In 
The Laredo times, July 7, I96I, 
p. 5) Appl. author: Robert 
De Havllland. © 7Jul6l; KKI60556. 
Getting set for the holidays? This 
calls for Budweiser, king of beers. 
Christmas ornament, (in Columbia 
Mlasourlan, Dec. 5, 1961, p. 8) 
Appl. author: D'Arcy Advertising 
Co. © 5Dec6l; KKI63357. 

More taste, more heartiness, more 
satisfaction. Busch Bavarian. 
Beach scene, (in St. Louis 
Cardinals scorecard, back cover) 
Appl. author: PJussell Dopke. 
© 15May6l; KKl6o4l9. 

More taste, more heartiness, more 
satisfaction . Busch Bavarian. 
Skier on slope, (in St. Louis 
Cardinals scorecard, back cover) 
Appl. author: Russell Dopke. 
© 15May6l; KKl604l7. 

More taste, more heartiness, more 
satisfaction. Busch Bavarian. 

S Three climbers on mountain] 
In St. Louis Cardinals scorecard, 
back cover) Appl. author: Russell 
Dopke. © 15May6l; KKl6o420. 
More taste, more heartiness, more 
satisfaction. Busch Bavarian. 
Three skiers, (in St. Louis 
Cardinals scorecard, back cover) 
Appl. author: Russell Dopke. 
© 15May6l; KKl60421 . 
This calls for Budweiser. Couple at 
night club table, (in Time, 
Dec. 8, 1961, p. 94) Appl. author: 
D'Arcy Advertising Co. © 8Dec6l; 
KKI63358. 
This calls for Budweiser. [Saturday 
night tavern scene] (in Chicago 
daily tribune, Oct. 5, 196I, pt.5, 
p. 13) Appl. author: D'Arcy Ad- 
vertising Co. © 50ct6l; KKI6177O. 

ANSON (ART) INC. © 

Gifts worth a fortune in laughs, but 
nothing in cash. Ho. 31. Bikini 
for men. Appl. author: Arthur H. 
Anson. © llMay6l; KK160155. 
The newest and most amusing going 
away gift; toilet doilies. Tollies. 
Worth a fortune in laughs, but 
nothing In cash; no.6l. Traveling 
man's security. Appl. author: 
Arthur H. Anson. © 6jul6l; 
KKI60449. 

ANTI-HYDRO WATERPROOFING CO. © 

Anti-Hydro stops dampness and moisture 

penetration in concrete slabs on 

fill, Appl. author: Mortimer W. 

Meyer. © 15Jun6l; KKl62408. 
Don't let cold weather slow up 

masonry or concrete work. Appl. 

author: Mortimer W. Meyer. 

© 15Sep60; KKl 62405. 
The family fallout shelter. Appl, 

author: Mortimer W. Meyer. 

© 15Aug6l; KKI62406. 

Free these floors from dust. Armor- 
top. Appl. author: Mortimer W. 
Meyer. © 15Sep60; KK162407. 



86 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



APON RECOFO) CORP. © 

Bohemian polkas, sung by IJltraphon 
Duo. Balsanek and Vaaata Orches- 
tras. Apon-2463, © 15Jun6l; 
KKl 60979. 
Czech waltzes. Apon-2464. © 15Aug6l: 

KK160976. 
Slovak gypsy melodies. Emll Nemes 
and his orchestra, Apon-2434. 
© 22Aug6l; KKI60978. 
This Is Slovakia; folk songs and 
dances. Apon-2465. © 24Aug6l; 
KKI60977. 

APPLE VALLEY PRODUCTS CO. 

D-18 liquid detergent. Net contents 
1 quart liquid. © Apple Valley 
Products Co., solely ovmed by Amway 
Sales Corp.; 20Jul6l; KKl6l046. 

APPLIANCE ASSOCIATES, INC. © 

Announcement to everyone who buys 
food. Appliance bonus plan A/B. 
(in Pittsburgh press, Nov. 5, 196I, 
section 7, p.l) © 5Nov6l; KKI63283. 

AQUA-DIAL. © 

Fully automated sprinkler systems. 
( Fully automatic sprinkler systems) 
© 10Jul6l; KKI6098I. 

ARDEN (ELIZABETH) CORP. © 

The gala look of Elizabeth Arden. 
Let's Dance lipstick, (in The 
New Yorker, Oct. l4, 1961, p.94- 
95) © I40ct6l; KKI61886. 



ARMCO STEEL CORP 
SEE Union Wire 



UNION WIRE ROPE. 
Rope. 



ARMOUR PHARMACEUTICAL CO. © 

Don't let erysipelas eat Into your hog 
profits, control this profit robber 
by treating your baby pigs with 
Erygen or Sweb. (in National hog 
farmer, Jan. 1961, p. 2) © 26Dec60 
(in notice: 1961); KKl60445. 

For farmers who know the dollars and 
sense of hog profits; Nonemio, 
iron-dextran complex, (in Iowa 
farm and home register, Jan. I5, 
1961, P.19H) C 15Jan6lj KKl60l42. 

Hog cholera bulletin, no.l. 
Antrate-H. C; Armovao-A. (in 
Iowa farm and home register. 
Mar. 12, 1961, P.24-H) © 12Mar6l; 
KKl 601 44. 

Hog cholera bulletin, no. 2. 

Antrate-H. C; Armovao-A. (in 
Iowa farm and home register, 
Apr. 9, 1961, P.15H) C 9Apr6l; 
KKI60145. 
Hog cholera b\illetin, no. 3. 

Antrate-H. C; Araovao-A. (in 
Iowa farm and home register. 
May 14, 1961, p.lTH) C l4May6l; 
KK160146. 

Hundreds of pellets of protection 
against angina; Pentrltol Tempules. 
(in American Journal of cardiology, 
Feb. 1961, p. 29) © lFeb6l; 
KKI6OI43. 

Seen often of late. Chynoral, oral 
syotemic anti-inflammatory enzyme 
tablet, (in Drug topics, Jan. 
1961, p. 26) C 30Jan6l; KKl60l4l. 

To see Is to believe the advantages 
of Chymar ointment in common foot 
lesions, 'in Journal of the Ameri- 
can Podiatry Assn., Dec. i960, 
p. 953) © 15Deo60; KK160139. 

What now? Chymar, for one thing to 
control inflammation, swelling and 
pain in accidental trauma and sur- 
gical prooodures. (In Hospital 
progress, Feb, I96I, pt,l, p.llB) 
© 10Feb6l; KKl60l40. 

ARMSTRONG HYDRAULICS, INC. © 

Extraordinary, the extra money you'll 
m£ike looking under cars when you 
sell Armstrong patented shock ab- 
sorbers, (in Motor, Aug. I96I, 
p. 181) Appl. author: Hanson & 
Stevens, Inc. © 15Aug6l; KK162420. 



ARNETT, LEN D. SEE Better Homes 
Improvement Dept. 

ARNOLD, ARNOLD. © 

Picture printer. No. 945. 
© lJun6l; KKl 59847. 

ARNOLD BAKERS, INC. © 

All butter cookies. Net wt. 5 3/4 oz. 

© 29Nov6l; KKI63216. 
Chocolate, I5 cookies. Net wt . 

7 1/4 oz. © 5Jul6l; KKI60568. 

ASCARI, ANGELA. SEE Ascarl Originals. 

ASCARI ORIGINALS. 

Merry-go-round; styled canine appare] 
reveals individuality. © Angela 
Ascarl d.b.a. Ascarl Originals; 
28Aug6l; KKI61522. 

ASQUITH, BENNETT. © 

Esmond ceram bake oven-to-table 

accessories. © 8Dec55; KKI61007. 
Esmond kitchen & patio mates. 
© 8Deo55; KKI61006. 

ASSOCIATED MATCH COMPANIES, INC. © 
Show off your Christmas cards, just 
hang them on the line with Show 
Offs. © 50ct6l; KKI61814. 

ASSOCIATED SPRING CORP. © 

It's A.S.C.'s 4-way customer-pleaser. 
Spring Flow Pack simplifies inven- 
tory and assembly. NM: new material. 
© lNov6l; KKI62434. 

ASTRONAUTICS. 

Now launch your own tiny astronaut 
into space and parachute It back 
alive every time with the exclusive 
new a/ok flying rocket. (in Sunday 
news. New York. July 23, 196I, 
section 2, p. 9) Appl. author: 
Donahue & Coe, Inc. © Donald G. 
Qarofalow & Edward Schlosser d.b.a. 
Astronautics; 22Jul6l; KK160964. 



ATLAS SUPPLY CO. © 

When the choice is yours, choose 

Atlas. Batteries. (in the Progres- 
sive farmer, Aug. 196I, p. 14) Appl. 
author: McCann-Erlckson, Inc. 
© I5JUI6I; KKI61330. 
When the choice Is yours, choose 
Atlas. Perma-Pul batteries. (in 
The Saturday evening post, Oct. l4, 
1961, p. 44) Appl. author: McCann- 
Erlckson, Inc. © lOOctSl; KKI62538. 
When the choice Is yours, choose 
Atlas. Perma-Guard antl freeze, 
(in The Progressive farmer, Oct. 
1961, p. 46) Appl. author: McCann- 
Erlckson, Inc. © 15Sep6l; KKl6l874. 
When t he choice is yours, choose Atlas 
Buoron tires. (in The Progressive 
farmer, Sept. 1961, p.40-4l) Appl. 
author: McCann-Erlckson, Inc. 
© 15Aug6l; KKI61873. 

AUDSTTB OFFICE EQUIPMENT CO. © 
It's bonus time at Audette's, a 
complete intercom system . . . free 
with the purchase of the new Royal 
electric, totally superior in every 
way to every other electric. Appl. 
author: Charles P. Audette. 
® lNov6l; KKI62718. 

AUDIO FIDELITY, INC. © 

The best of the phenomenal Dukes of 
Dixieland. AFSD 5956. © 20ct6l; 
KKI62357. 
Circus carnival calliope. Featuring 
the circus calliopes at Paul 
Eaklns' Gay 90 's Village, Sikeston, 
Missouri. AFSD 5958. © 20ct6l; 
KKI62358. 
Giant Wurlltzer pipe organ with 
hells, chimes anc glockenspiels. 
Leon Berry. AFSD 5905. © 20ct6l; 
KKl 62355. 
Marches, songs, speeches; Nazi 

Germany-WW II. Hitler's Inferno, 
V.2. AM 2450. © 20ct6l; 
KKI62352. 



Mexico, V.3. Marlachl Miguel Dlas 

and his Mexican trumpets, guitars. 

Violins and voices. AFSD 5957 

© 20ct6l; KKI62351. 
Paris. Jo Baslle's accordion and 

orchestra featuring massed strings. 

AFSD 5955. © 20ct61; KK162354. 
Roaring Twenties at the ^asllght. 

Marty Grosz & Orchestra. 

AFSD 5935. © 20ct6l; KKl 62356. 
Roman holiday. Jo Baslle. accordion 

& orchestra. AFSD 5915 . © ljun6l; 

KKI6063O. 
Songs of Spain. Fernando Slrvent y 

El Qulnteto Basco. AFSD 5951. 

© 20ct6l; KKI62353. 
Sound effects, volume 2. Doctored 

for super stereo. DFS 7010. 
© lJun6l; KKI6063I, 

AUSTIN, BEN RAGAN. © 

Let him hear. Charles H. Scott, in 
1895, wrote an exhultant [sic] hymn 
which said. Open my ears, illumine 
me, spirit divine. (in The Atlanta 
Journal, Oct. 27, I961) © 270ct6l; 
KKI63223. 

Let him hear. Grown children have a 
rare opportunity to repay their 
parents when at the conclusion of a 
hearing test they turn to this son 
or daughter and ask: Should I buy 
a hearing aid? (in The Atlanta 
Journal, Sept. 14, I96I, p. 7) 
© l4Sep6l; KK162443. 
Let him hear. If you need glasses, 
would you get only one lens? (in 
The Atlanta constitution, Oct. 5, 
1961) © 50ct6l; KKI63224. 

Let him hear. Make a joyful noise 
unto the Lord, come before his 
presence with singing, (in The 
Atlanta Journal, Sept. 5, 1961) 
© 5Sep6l; KK162444. 

Let him hear. Most diseases are like 
a rattlesnake. (in The Atlanta 
constitution, Oct. 12, I96I) 
© 120ct6l (in notice: 1959); 
KKI63225. 

Let him hear. Often when a man's 
hearing is being tested he will 
turn to his wife ... and will ask: 
Honey, should I buy a hearing aid? 
(in The Atlanta constitution, 
Sept. 20, 1961) © 20Sep6l; 
KK162442. 

Let him hear. Recently I checked the 
hearing of a ten-year-old boy who 
had a speech defect. (in The At- 
lanta Journal, Oct. 18, I96I) 
© I80ct6l; KKI63226. 

Let him hear. St. Paul would have 
been a wonderful worker with the 
hard of hearing because he could 
make people understand. (in The 
Atlanta Journal, Sept. 20, 1961 ) 
© 20Sep6l; KK162441. 
Let him hear. The man who had five 
talents used his. (in The Atlanta 
Journal, Aug. 30, I96I ) © 30Aug6l; 
KKI63285. 

Let him hear. To those hard-of-hear- 
ing people who say, I hear too much 
anyway, or, there Is nothing worth 
hearing, let me quote from St. Paul, 
1 Corinthians, 14:10-11, (in The 
Atlanta constitution, Oct. 10, I96I, 
p. 11) © 100ot6l; KKI63222. 

Let him hear. When John the Baptist 
inquired as to whether or not Jesus 
was the real Christ, Jesus sent his 
disciples to tell about his mira- 
cles, (in The Atlanta Journal, 
Sept. 13, 1961) © 13Sep6l; 
KKl 62440. 

AUTO-HEAT CORP. © 

Presenting the Auto-Heat Corp., fuel 
oil distributors, supplying Long 
Island homes for 33 years. 
© l6May6l; KKI5987I. 

AUTO HOME CLOTHES HANGER ENTERPRISE. © 
Clothes hanger; loader, carrier, 
hanger, unloader. Model no. 200. 
Appl. author: Johnny Howard Marshall., 
© 29Nov6l; KKl 62873. 



,1961 



CURRENT REGISTRATIONS 



87 



AUTOPOINT CO, © 

Great new Idea. Famous no. 501 Index. 
Appl. author: James M. Edwards. 
© 15Aug6l; KKI61226. 

AVANT GARDES. 

Announcing Avant Gardes Cantabrldglar ; 
25BI-25B6. © Richard Daniel Co- 
paken & Mark Talisman d.b.a. Avart 
Gardes; 12Jul6l; KKI61837. 

You're listed In my little black book 
under birthdays. Vlvantes. 
25CI-25CI2. © Richard Daniel Co- 
paken & Mark Talisman d.b.a. Avant 
Gardes; 12Jul6l; KKI61836. 

AVIS, INC. © 

Always In season; Avis Is always 
blooming with fast, courteous 
service, clean, clean, clean cars. 
Rent-a-car. (in National farm & 
garden, Oct. 1961, p. 4 of cover) 
Appl. author: McCeinn-Erlckson, Inc. 
© 10ot6l; KKI61877. 

Application for Avis International 
credit card ... A local call to 
Avis reserves you a oar anywhere In 
the world. © 31Aug6l; KK162248. 

Are you now, or have you ever been the 
holder of an Avis credit card? 
Rent-a-car. (in The New Yorker, 
Sept. 2, 1961, p. 71) Appl. authors 
MoCann-Erlckson, Inc. © 31Aug6lj 
KKI61326. 

Avis admits defeat. Rent-a-car. 
(In Sports Illustrated, Sept. 25, 
1961, p. 78) Appl. author: McCann- 
Erlckson, Inc. © 21Sep6l; KKI61876. 

Avis analyzed by eminent professor. 
Rent-a-car. (in Sports Illustrated, 
Oct. 16, 1961, p. 86) Appl. author: 
McCann-Erlckson, Inc. © 120ct6l; 
KKI62537 . 

Avis crowned car rental king, (in 
The New Yorker, Sept. I6, 196I, 
p. 84) Appl. author: McCann-Erlck- 
son, Inc. © l4Sep6l; KKI61878. 

Daddy and I want to talk, dear, play 
In the other room. Rent-a-car. 
(in Sports Illustrated, Oct. 2, 
1961, p. 90) Appl. author: McCann- 
Erlckson, Inc. © 28Sep6l; KKI61875. 

Get a horse In Afyonkarahlsar. 
Rent-a-car. (In The New Yorker, 
July 8, 1961, p. 65) Appl. author: 
McCann-Erlckson, Inc. ® 6jul6l; 
KKI61327. 
It's always out at our place. Rent-a- 
car, (In The New Yorker, Oct. 28, 
1961, p. 195) Appl. author: McCann- 
Erlckson, Inc. © 260ct6l; KK162540. 

It's like carrying your own car along. 
Rent-a-car. (in Newsweek, Oct. I6, 
1961) Appl. author: McCann-Erlck- 
son, Inc. © 110ct6l; KK162539. 

Reserve ahead. Rent-a-car. (in The 
New Yorker, Aug. 19, 1961, p. 59) 
Appl. author: McCann-Erlckson, Inc. 
© 17Aug6l; KKI61325. 

This new referral commands an Avis 
car anywhere, anytime. Rent-a-car. 
(in The Travel agent, ASTA conven- 
tion Issue, Oct. 1961, p. 33) Appl. 
author: McCann-Erlckson, Inc. 
© 10ct6l; KKI6188O. 

When the going gets rough, quit. 
Rent-a-car. (In The New Yorker, 
July 22, 1961, p. 61) Appl. au- 
thor: MoCann-Erlckson, Inc. 
© 2OJUI6I; KKI61328. 

Whenever Bascombe Straddle goes 
stumping, he uses Avis. Rent-a- 
car. (In The New Yorker, Aug. 3, 
1961, p. 65) Appl. author: McCann- 
Erlckson, Inc. © 3Aug6l; KKI61329. 

Why backtrack? Rent an Avis car In 
one city. Get an Avis one-way rate. 
(In Time, Sept. 8, 196I, p. 2-3) 
Appl. author: McCann-Erlckson, Inc. 
© 5Sep6l; KKI61879. 



AVON COSMETICS. 

Avon calling for 75 years. (In Pro- 
gressive farmer. May 1961, p. 62) 
Appl. author; Monroe F. Dreher, 
Inc. ® Avon Cosmetics, accepted 
alternative designation of Avon 
Products, Inc.; 20Apr6l; KKI62715. 

It's new, it's an ethereal fragrance, 
it's Somewhere by Avon, (in Pro- 
gressive farmer, Sept. 1961, p. 50) 
Appl. author: Monroe P. Dreher, 
Inc. © Avon Cosmetics, accepted 
alternative designation of Avon 
Products, Inc.; l8Aug6l; KKI63O62. 

Return of an old love, Avon's new- 
agaln lavender sachet, (in Good 
housekeeping, June 1961, p.4l) 
Appl. author: Monroe F. Dreher, 
Inc. © Avon Cosmetics, accepted 
alternative designation of Avon 
Products, Inc.; l8May6l; KKI62716. 

Traditional Christmas call, gifts by 
Avon. Topaze. (in Parents' maga- 
zine, Oct. 1961, pAl) Appl. au- 
thor: Monroe F. Dreher, Inc. 
© Avon Cosmetics, accepted alter- 
native de.>signation of Avon Products, 
Inc.; 253op51j KKI62713. 

Traditionally Chrlstmaa, gifts by 
Avon. Cotillion, (inj Good house- 
keeping, Nov. 1961, p. 2 of cover) 
Appl. author: Monroe F. Dreher, 
Inc. © Avon Cosmetics, accepted 
alternative designation of Avon 
Products, Inc.; 190ct6l; KKl627l4. 

You in em aura of Avon fragrance. 
Persian Wood mist, (in Ladles' 
home Journal, July 196I, p.74) 
Appl. author: Monroe F. Dreher, 
Inc. © Avon Cosmetics, accepted 
alternative designation of Avon 
Products, Inc.; 29Jun6l; KKI62717. 

AVON PRODUCTS, INC. SSS Avon Cosmetic a. 



B 



B. B. 
Co. 



SEE Beebe Bros. Manufacturing 



B. F. D, CORP. SEE Brown- Porman 
Distillers Corp. 

B.T. CO. SEE Bankers Trust Co., New 
York. 

BABSON BROS. CO. © 

Compare genuine Surge with the very 
best Imitation so far produced. 
Bucket milker with new vacuirn saver 
shells. (in Hoard's dairyman, 
Oct. 25, 1961) Appl. author: Bert 
S. Gittins Advertising, Inc. 
© 250ot6l; KKI62085. 
More milk with less work. Surge 
equipment, (in Hoard's dairyman, 
June 25, 1961, p. 4 of cover) 
Appl. author: Bert S. Gittins Ad- 
vertising, Inc. © 25Jun6l; 
KKl 60078. 
Now in existing stanchion barns, 
Tonganoxie vacuum system for pipe- 
line milking. (In Hoard's dairy- 
man, Oct. 10, 1961, p. 4 of cover) 
Appl. author: Bert S. Gittins Ad- 
vertising, Inc. © 100ct6l; 
KKI61712. 
Picture window milking builds pride. 
Surge, (in Hoard's dairyman, 
Aug. 10, 1961, p. 772) Appl. au- 
thor: Bert S. Gittins Advertising, 
Inc. © 10Aug6l; KKI6092I. 
So much better than the very best 
imitation ever built . Genuine 
Surge bucket milker, (in Hoard's 
dairyman, Nov. 10, 1961) Appl. au- 
thor: Bert S. Gittins Advertising, 
Inc. © 10Nov6l; KKI62499. 

BACARDI IMPORTS, INC. © 

Be a highball expert. Put rum in a 
highball? (in The New Yorker, 
June 20, 1959, p.103) Appl. au- 
thor: Brooke, Smith, French 8e 
Dorrance, Inc. NM: revision. 
© 20Jun59; KKI62150. 



BACHARACH INDUSTRIAL INSTRUMENT CO. © 
Stack loss calculator. © 30Jul6l; 
KKI62049. 

BAODASARIAN (RICHARD) INC. © 

Bagdad brand. © 26May6l; KKI6288I. 

BAILEY, FRED J. 

Colonial York Tourist Bureau, Schmidt 
Building, York, Pa. SEE Colonial 
York Tourist Bureau. 

BALL BROS. CO. C 
Better for freezing or preserving. 
Ball Can or Preez Jars save time, 
work, money, bother, (in Star, 
M\mole, Ind., Jvne l4, 1961, p,7) 
Appl. author: Applegate Advertising 
Agency, Inc. © l4jun6l; KKl 59884. 

New Hygela nurser prevents infant 
feeding problems, (in Obstetrical 
and gynecological survey, June 
1961, p. 10) Appl. author: Apple- 
gate Advertising Agency, Inc. 
© 25May6l; KKI6OI87. 

New rubber 50^ thicker; you'll get a 
perfect seal every time. Dome lids. 
(In Tribune-gazette, Clintonville, 
Wis., Aug. 17, 1961, p. 5) Appl. 
author: Applegate Advertising 
Agency, Inc. © 17Aug6l; KKI6II91. 

So that you'll get a perfect seal 
time after time, we made 1,194 
scientific experiments to perfect 
new Ball done lids, (in Press- 
gazette, Green Bay, Wis., Aug. 17, 
1961, p. 26) Appl. author: Apple - 
gate Advertising Agency, Inc. 
© 17Aug6l; KKI6II9O. 

Where in the *&!! = .' are the Ball Jars 
and dome lids? (in The Clover Farm 
bee, Aug. 1961, p. 2-3) Appl. au- 
thor: Applegate Advertising Agency, 
Inc. © lAug6l; KKI61186. 

You'll look lovely in your new split 
personality. Carole King; Can or 
Preez Jars, (in Seventeen, Sept. 
1961, p. 105) Appl. author: Apple- 
gate Advertising, Inc. © lSep6l; 
KKI6II89. 

You'll look lovely in your new split 
personality. Doris Dodson sports- 
wear; Can or Freez Jars, (in 
Seventeen, July 1961, p. 35) Appl. 
author: Applegate Advertising 
Agency, Inc. © lJul6l; KKI6OI86. 

You'll look lovely in your new split 
personality. Doris Dodson sports- 
wear; Can or Freez Jars, (in 
Seventeen, A\;g. 1961, p. 138) Appl. 
author: Applegate Advertising 
Agency, Inc. © lAug6l; KKI6II88. 

BALLANTINE (P.) & SONS. © 

Enjoy today's Ballantlne beer, golden 
mellow from Ballantlne 's own golden 
harvest, (in The Newark star- 
ledger, Oct. 18, 1961, p. 28) 
© l80ct6l; KK162481. 

BALLY BLOCK CO. © 

Care and treatment of Bally laminated 
maple tops. © 30Aug6l; KKI6108O. 

BANK OF AMERICA NATIONAL TRUST & 
SAVINGS ASSN., SAN FRANCISCO. 
Man-on-the-3pot In Beirut. (in 
U. S. news and world report, 
Sept.. 25, 1961, p. 3 of cover) 
© Bank of America National Trust & 
Savings Assn.; l8Sep6l; KKI61557. 

BANKERS TRUST CO., NEW YORK. 

America's story is on Europe's news- 
stands, (in Newsweek, Sept. 18, 
1961, p.l) Appl. author: Donahue & 
Coe, Inc. © Bankers Trust Co.; 
l8Sep6l; KKI62365. 
Automatic savings plsui. Folder. 
Appl. author: Donahue & Coe, Inc. 
© Bankers Trust Co.; 6jun6l; 
KKI6311O. 
The difference . . . can be bridged 
by your Bankers Trust savings 
account. Sight-seeing trip around 
Manhattan. Appl. author: Donahue 
& Coe, Inc. © Bankers Trust Co.; 
5Jul6l; KKI63II2. 



88 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



BAHKEPS TRUST CO., NEW YORK. -Con. 

Enjoying the good things America 
offers . . . relieve them with a 
Bankers Trust personal loan. 
Statue of Liberty on Liberty 
Island. Appl. author: Donahue & 
Coe, Inc. © Bankers Trust Co.; 
lAug6l; KKI63114. 

No matter what you're buying. It's 
faster and easier with a Bankers 
Trust checking account. Greenwich 
Village. Outdoor art show. Appl. 
author: Donahue & Coe, Inc. 
© Bankers Trust Co.; 6Sep6l; 
KKI63II3. 

Plan your future tonight. Personal 
loans. Hansom cab In Central Park. 
Appl. author: Donzihue & Coe, Inc. 
© Bankers Trust Co.; l6j\ui6l; 
KKI63115. 

The shortest dlstemce between you and 
your goals may be a Bankers Trust 
savings account. Brooklyn Bridge. 
Appl. author: Donahue & Coe, Inc. 
© Bankers Trust Co.; 24Apr6l; 
KKI63116. 
Travelers cheques. Polder. Appl. 
author: Donahue & Coe, Inc. 
© Bankers Trust Co.; 7Jul6l; 
KKI63111. 

What's In these pay envelopes be- 
sides money? (in Business week, 
Nov. 25, 1961, p. 3) Appl. author: 
Donahue & Coe, Inc. © Bankers 
Trust Co.; 25Nov6l; KKI63083. 

You can give a boy his today's dreams 
at the river's edge. Personal 
loans. Pulton Street wharf. Appl. 
author: Donahue & Coe, Inc. 
© Bankers Trust Co.; 4Apr6l; 
KKI63II7. 
BARKER, MELVERN. © 

Shipshape boy. Jacket lllus. 
© 100ct6l; KKI62475. 

BARR (ART) ADVERTISING, INC. © 
Dlal-A-Tonlo; here 1b your Qulnao 
ralxer guide. Canada Dry quinine 
water. Appl. author: Arthur Barr. 
© IOJUI6I; KKI6OII9. 
Free Color Pun paint set for kids; 
paint the astronaut. Canada Dry. 
Appl. author: Arthur Barr. 
© 25Sep6l; KKl6l4l4. 

BARRICINI, INC. © 

Candle lighting and Z> year calendar 
of Jewish holidays. © lJul6l; 
KKI60523. 

BARTON'S CANDY CORP. © 

Bciked by Barton ' s especially for 
Rosh Hashanah: miniature honey 
cakes with almonds. (In New York 
world telegram & the sun, Aug. 50, 
1961, p. 8) Appl. author: Doyle 
Dane Bernbach, Inc. © 50Aug6l; 
KKI6207I. 
Nine historic synagogues, (in The 
New York times, Aug. 20, 196I, 
p. 74) Appl. author: Doyle Dane 
Bernbach, Inc. © 20Aug6l; KKI61588. 
To Israel as Barton's guest? 

Bonbonnlere . ( In Women ' s leeigue 
outlook, Sept. 1961, p. 2 of cover) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 28Aug6l; KKI62857. 

BASSETT (W. E.) CO. © 

Feature elegance by Heirloom. 

Treasure Chest sets on display pay 
their way. © l8Jul6l; KKI62632. 
Heirloom better gift accessories by 
Trim. Commodore, genuine roser 
pigskin case. O lFeb60 (in notice: 
1959); KKI6OII7. 
New Heirloom treasure chest by Trim. 

© 26May6l; KK161715. 
Trim manicure Impleraenta for extra 

profits. © IJUI6O1 KKI6OII8. 
Viscount, the superlative good groom- 
ing set. © lSep6l; KK161717. 

BATE, NORMAN. © 

What a wonderful machine is the sub- 
marine. A picture story by Norman 
Bate. Jacket illus. © 100ct6l; 
KKI62658. 



BATEMAN, VIRGINIA G. 

The master cube vlsxial method. 
Scott, G. Gilbert. 



SE3B 



BATES FABRICS, INC. © 

Announcing a far-reaching licensing 
program for the great Bates name, 
aveillable for your products In ap- 
parel, textiles and home furnish- 
ings. (In The New York times, 
Oct. 15, 1961, p. 48) Appl. author: 
L. C. Gumblnner Advertising Agency, 
Inc. © 130ct6l; KKI62266. 

Authentic reproduction of the famed 
Newport Eagle bedspread, (in In- 
teriors, Sept. 1961, p. 57) Appl. 
author: L. C. Gumblnner Advertising 
Agency, Inc. © lSep6l; KKl6l407. 

Bates Ham. Now, Bates appoints the 
Ham CorTp. Its licensee for bedding 
accessories, (in Dally news record, 
Oct. 18, 1961, p. 35) Appl. author: 
L. C. Gumblnner Advertising Agency, 
Inc. © l80ct6l; KKI62586. 

Dramatic enough to wear, (in House 
, beautiful, Nov. 1961, p. 59) Appl. 
author: L. C. Gumblnner Advertising 
Agency, Inc. © 190ct6l; KKI62789. 

The lady you are admiring is swathed 
In a spectacular Idea: magnificent 
new Wedgwood Caimeo bedspread. Now, 
license the great Bates name. (In 
Women's wear dally, Sept. 26, I961, 
p. 8-9) Appl. author: L. C. Gumbln- 
ner Advertising Agency, Inc. 
© 26Sep6l; KKI61969. 

The Newport Eagle. Bedspread. (In 
House & garden, Oct. 196I, p. 35) 
Appl. author: L. C. Gumblnner Ad- 
vertising Agency, Inc. Appl. 
states ad with same Illustration 
prev. pub. in Interiors, Sept. 1961. 
NM: new headline & copy. © 20Sep6l; 
KKI6197O. 

Special offer to collectors of Bates 
Wedgwood Cameo; elepcant enough to 
wear, (in The New Yorker, Nov. 11, 
1961, p. 94-95) Appl. author: L. C. 
Gumblnner Advertising Agency, Inc. 
© 9Nov6l; KKl 62788. 

BATTLE CREEK EQUIPMENT CO. © 

Take one doorway, add a Battle Creek 
Trlm-Jym and all the family can 
enjoy trimming, slimming action for 
new figures, new fitness, new fun. 
Bulletin TJ-661. © lJul6l; 
KKI60908. 

BAUMGARTH (JOHN) CO. © 

Champion Punch-Llne letterheads and 
Christmas letterheads with sug- 
gested copy for use on all Punch- 
Llne letterheads. Appl. author: 
John Baumgarth. © 10May6l; 
KKI62622. 

BAY STATE TAP & DIE CO. 

Geiges; you can count on their accu- 
racy, reliability and long wear 
life, (in American machinist, 
Sept. 4, 1961, p. 80) Appl. authors 
W. Emerson Wenger. © Bay State Tap 
& Die Co. (in notice: Bay State Tap 
& Die Co., subsidiary of the Cleve- 
land Twist Drill Co.); 4Sep6l; 
KKI61259. 
Insure profit in your threading 

operations. Quality taps, dies and 
gages. (In Mill & factory, Oct. 
1961, p. 143) Appl. author: W. Emer- 
son Wenger. © Bay State Tap & Die 
Co., subsidiary of The Cleveland 
Twist Drill Co.; 20ct6l; KKl62047. 
Your local industrial supply dis- 
tributor gives you greater value. 
( In The Tool and manufacturing 
engineer, May I96I, p.58-59) 
Appl. author: W. E, Wenger. 
© Cleveland Twist Drill Co. & Bay 
State Tap & Die Co.; 25Apr6l; 
KKI59877. 

BEACON ENTERPRISES. © 

Leg rejuvenator. (In New York daily 
news, Aug. 6, 1961, p. 62) 
© 6Aug6l; KKI61720. 



BEACON ENTERPRISES, INC. © 

Another health & leisure winner by 
Beacon. Style no. 490 Pamper Tray. 
© 10Sep6l; KKI62362. 
A happy, pleasant path to a slim, 
trim, scintillating silhouette with 
the Beacon multi-purpose salon 
figure conditioner. © 28Sep6l; 
KKl 62525. 
Trim figures for smart women = record 
figures for smart buyers. Starlet 
Figure PoiTner. © 4Aug6l; KKI62781. 



BEAL, JOHN, pseud. 
James Alexander. 



SEE Blledung, 



BEAR MANUFACTURING CO. © 

Attention: all car owners Interested 
in good car keeping. Tire scuff 
bad, bad, bad. Tire waste fore- 
caster, (in The Saturday evening 
post. May 6, 1961 ) © 12May6l; 
KKI60264. 
A Bear factory trained expert will 
work for you one full day free. 
Appl. author: Hanson & Stevens, Inc. 
© 25May6l; KKI61506. 
Enclosed in your Invitation to Bear's 
allnement clinic meetings. Appl. 
author: Hanson & Stevens, Inc. 
© 25May6l; KKl6l465. 
Enclosed is your invitation to free 
clinic demonstration of the latest 
body-frame correction methods. 
Appl. author: Hanson & Stevens, Inc. 
© 23May6l; KKl6l466. 
Enclosed is your invitation to free 
demonstration in your shop. Appl. 
author: Hanson & Stevens, Inc. 
© 24May6l; KKI61505. 
For better Jobs, better profits, only 
Bear gives you these winning ex- 
tras, (in Automotive news, 
July 17, 1961, p. 44) Appl. author: 
Hanson & Stevens, Inc. © 17Jul6l; 
KKI60339. 
In one of these free catalogs Is the 
Bear success formula. Here's how 
the Bear success formula worked for 
Sellman's of Kent, Ohio. (in Motor 
magazine, Sept. 196I, p. 193-194) 
Appl. author: Hanson & Stevens, Inc. 
© 15Sep6l; KKI61467. 
In one of these free catalogs is the 
Bear success formula you need to 
increase Income $5,000 to $20,000. 
Equipment that matches your type of 
operation and budget, (in Motor, 
Sept. 1961, p. 78-79) Appl. author: 
Hanson & Stevens, Inc. © 15Sep6l; 
KK162422. 
Makes room for rack allnement, the 
new BecLT 162 power rack. (in 
Motor, July I96I, p. 89) Appl. au- 
thor: Hanson & Stevens, Inc. 
© I5JUI6I; KKI60336. 
The new Bear l62 power rack makes 
room for rack allnement. Catalog 
sheet. Aopl. author: Hanson & 
Stevens, inc. © 24jul6l; KKI60435. 
Now, allnement at a glance; Check-0- 
Matlc. (In Motor age, June 1961, 
p. 105) Appl. author: Hanson & 
Stevens, Inc. © 15Jun6l; 
KKI6OI34. 
Profit-proving Bear allnement clinic 
program. Portfolio cover. Appl. 
author: Hanson & Stevens, Inc. 
© 23May6l; KKl6l463. 
Profit -proving Bear allnement demon- 
stration day program. Appl. author: 
Hanson & Stevens, Inc. © 23May6l; 
KKI61508. 
Profit-proving Bearcat body-frame 
repair clinic program. Portfolio 
cover. Appl. author: Hanson 4 
Stevens, Inc. © 23May6l; KKl6l464. 
Profit -proving Bearcat body-frame 
repair demonstration progrsmi. 
Appl. author: Hamson & Stevens, 
Inc. © 24May6l; KKI61507. 

BEAUTY COIN PRODUCTS, INC. BIO-RICH 
BEAUTY PLAN. SEE Bio-Rich Beauty 
Plan. 



11961 



CURRENT REGISTRATIONS 



89 



'beauty unlimited, inc. © 

I Symbol of Beauty curl & oomb wave. 
Contents, 4 oz. waving lotion, 
K oz. neutrallzer. © lApr6lj 
KKI60594. 

BEBB, ROYAL. SEE Home-Spun Records. 

BEEBE BROS. MANUFACTURING CO. © 

One Beebe 2-ton winch positions this 
stacker boom. (in Industrial 
distribution, July 196I, p.ll8) 
© 5Jul6l; KKI6099I. 
Unusual girder launcher, powered by 
Beebe hand winch. (In Industrial 
distribution, Sept. 196I, P.158) 
© 5Sep6lj KKI63217. 



BELL, BENNY, pseud. 
Benjamin. 



SEE Samberg, 



BELL ELECTRIC CO. © 

Motor-C-ard fuse holder covers. 
Appl. author: Harry L. Stlllman. 
© 29Sep6l; KKI62149. 
Saf-T-Lok weatherproof wiring devices. 
Easy, speedy Installation. Appl. 
author: Harry L. Stlllman. 
© 25Jun6l; KKI6OI2O. 

BJLL ENTERPRISES, INC. © 

Be a comedian. Get Into the act. 
BB-801. By Benny Bell, pseud, of 
Benjamin Samberg. Appl. states 
prsv. pub. 100ct58, KK137997. 
NM: additions. © 17Nov6l; KKI62879. 

BEMIS, GARTH H, SEE Ferguson Litho. 

BENEFICIAL FINANCE CO. © 

Cash? Just say^the word. It's . 
summer money ■&ime at Beneflolal_, 
call when you want vacation cash, 
(In Brockton daily evening enter- 
prise and times, June 12, 1961, 
p. 7) © 12Jun6l; KK160S97. 
Cash? Just say the word. It's 
summer money time at Beneficial, 
vacation cash Is ready for you 
now. (In Brockton dally evening 
enterprise and times, June l4, 
1961, p. 6) © I4jun6lj KKI6099B. 

BENRUS WATCH CO., INC. © 

You'll swear your Benrus has nine 
lives, too; watches by Benrus, 
built to last and last and last. 
[Cat & K watches] (In McCall's, 
Nov. i960, p. 22) Appl. author: 
Grey Advertising, Inc. © 210ct60j 

KKI6OOI7 . 
You'll swear your Benrus has nine 
lives, too; watches by Benrus 
built to last and last and last. 
[Cat & 7 watches] (In Life, 
Dec. 5, i960, p. 29) Appl. author: 
Grey Advertising, Inc. ® IDecbO; 
KKl600x6 . 

iRPJlVl'S CROSSROADS. © 
Berardi's crossroads, 1962. Manufac- 
turers, Importers, distributors. 
Appl. author: Vito Berardi. 
© 15Aug6l; KKI62132. 

■ERKSHIRE FROCKS, INC. © 
Farkshlre original for the petite 
miss. © 5Sep6lj KKI61558. 

BERLIN, ERNA. ® 

Fabulous professional looking doll 
cloth'^s without a stitch of sewing; 
it's Ll'l Dressmaker maglo. 
© 10Apr6l; KKl 59851. 

BRRY CHEMICAL CO. © 
Foamy, heavy duty, concentrated 
Cleanall cleans them all. One 
pint. Appl. author: C. H. Berry. 
© l6J\in6l; KKl 59866. 

iSELER (CHARLES) CO. © 
Beseler-Kalvar Sllde-0-Pllm Uses in 
industry award. Free, Sabena 
jet 'n' copter holiday abroad. 
(In Business wpf^k, Aug. 15, 1959, 
p. 80) © 15Aug59; KKI62505. 



BEST & CO., INC. © 

Any way you look at it, back-to-school 

means back to Best's, (in The 

New York times, Aug. 10, I96I, pA) 

© 10Aug6l; KKI60583. 
The greatest gift of all, the gift 

of Christmas, (in The New York 

times, Dec. 22, 196I, p. 5) 

© 22Dec6l; KKI63463. 
The hand that rules the world of 

children's wear; Lillputian Bazaar. 

(in New York herald tribune) 

© 3Sep6l; KKI61082. 
I wish every little boy and girl a 

Lillputian Bazaar for Christmas. 

(In New York herald tribune, 

Nov. 23, 1961, p. 5) © 23Nov6l; 

KKI63375. 

BETTER HOMES IMPROVEMENT DEFT. © 

Free; special offer, only good for 3 
days. © Len D. Amett d.b.a. 
Better Homes Improvement Dept,; 
13Jan6l; KKI6037I. 

BETTER PACKAGES, INC. © 

Ideas, 20 tested methods to improve 
packing and shipping operations. 
Appl. author: T. H. Krueger. 
© 17Jul6l; KK162104. 

BETTER SLEEP, INC. © 

Bed-0-Matle, by Better Sleep. 
© 20Dec6l; KK163464. 



BIG M, INC. © 

Menu; Big M burger. 
KKI61776. 



© 9Sep6l; 



BI-LO CHECK PRINT. CO. 

Free chocolates all thru Nov. at 
Bi-Lo. © Bi-Lo Check Print. Co., 
a company owned by Cecil H. Coates 
& Hiram A. Sturges; 2Nov60j 
KKI61663. 

BINNEY & SMITH, INC. © 

Awakening to the wonderful world of 
color. Crayola. (In Parents' 
magazine, Sept. 1961, p.42) Appl. 
author: Chirurg & Cairns. 
© 25Aug6l; KKl6l6i^6. 

BIO-RICH BEAUTY PLAN. 

Free, two week supply beauty cream. 
(In Everywoman's family circle, 
Sept. 1961, p. 96) © Bio-Rich 
Beauty Plan, division of Beauty 
Coin Products, Inc.; 22Aug6l; 
KKI6135O. 
Is your love suffering from tired 
skin? Beauty cream, (in Pitts- 
burg post-gazette Svinday magazine, 
July 9, 1961, p. 24) © Blo-Rlch 
Beauty Plan, division of Beauty 
Coin Products, Inc.; 9Jul6l; 
KKI61155. 
It feels so good to look pretty 
again with dewy-fresh complexion. 
Beauty cream, (in Pictorial living 
(Los Angeles examiner) July 9, 
1961, p. 32) © Bio-Rich Beauty Plan, 
division of Beauty Coin Products, 
Inc.; 9Jul6l; KKI6135I. 
So that you may discover the miracle 
of skin beauty that may be yours, 
30 day supply exclusive Blo-Rlch 
beauty cream, (in San Antonio 
light, Oct. 29, 1961, P.16-F) 
© Bio-Rich Beauty Play, division 
of Beauty Coin Products, Inc.; 
290ct6l; KKI62526. 
Th&t ycu may Judge for yourself the 
Klracle <"f skin beauty that may be 
yours, free 30-day supply of Blo- 
Rlch beauty formula cream & certif- 
icate, C-IC. (in Extension, Aug. 
1961, p. 2 of cover) NM: tear-out 
card containing new text. © Blo- 
Rloh Beauty Plan, division of Beauty 
Coin Products, Inc.; 10Jul6l; 
KKI61647. 
That you nay Judge for yourself the 
mlr-acle of skin beauty that may be 
yours, free 30-day supply of Blo- 
Rlch beauty formula cream & certlf- 



lcate7 C-ID. (In Extension, Aug. 
1961, p. 2 of cover) NM: tear-out 
card containing new text. © Blo- 
Rlch Beauty Plan, division of Beauty 
Coin Products, Inc.; lGJul6l; 
KK161648. 

BISCAYNE MANUFACTURING CO., INC, © 
Absolute Nothing. Net contents 

4 1/2 oz. © 10Nov6l; KK163351. 
Be positive, say Yes. Net contents 
12 oz. © 10Nov6l; KKl63049. 
. Be positive, say Yes, for those who 
think no. Net contents 4 l/2 oz. 
© 10Nov6l; KKI6335O. 
Booze. Net contents 12 oz. 

© 10Nov6l; KK163048. 
A forgiving spray. Oops. Net contents 

4 1/2 oz. © 10Nov6l; KK163355. 
Hangover mist. Net contents 12 oz. 

© 10Nov6l; KKI63047. 
Make money worries disappear; Broke, 
not a cent. Just a scent. Net 
contents 4 1/2 oz. © 10Nov6l; 
KKI63353. 
Non-frigid purple Passion, a tremblln,? 
scent. Net contents 12 oz. 
© 10Nov6l; KKI63045. 
Remember; it's unforgettable. Net 
contents 4-1/2 oz. © 10Nov6l; 
KKI63485. 
Sex Appeal. Net contents 12 oz. 

© 10Nov6l; KK163046. 
Tender Loving Care. Net contents 
4 1/2 oz. © 10Nov6l; KK163352. 
Visitor spray on. You'll Live. Net 
contents 4 1/2 oz, © 10Nov6l; 
KKI63354. 

BISCAYNE TANK MANUFACTURING CO., INC. © 
Not a worry. © 30ct6l; KKI61903. 

BLACK & DECKER MANUFACTURING CO. © 
How to sell a revolution in power 
tool design, the world's first 
1/4" cordless electric drill. (In 
Hardware age, July 27, I96I, p.438- 
439) Appl. author: Van Sant Dugdale 
& Co., Inc. © 27Jul6l; KK160744. 
Look, no cord. That is correct; when 
charged, this atiiazlng drill drills 
without an electric cord, (in 
Reader's digest, Nov. 196I, p. 53) 
Appl. author: VanSant, Dugdale & 
Co., Inc. © 210ct6l; KK163495. 
No.l man gifts. Handsome 30-piece 
drill kit. (in Reader's digest, 
Dec. 1961, p. 255) Appl. author: 
Vansant, Dugdale & Co., Inc. 
© 21Nov6l; KKI62939. 
A special message to Black & Decker 
retailers on the world's first 
1/4" cordless electric drill: We 
took the cord off the power drill, 
(in Hardware age, June 29, 1961, 
p. 32-33) Appl. author: Van Sant- 
Dugdale & Co., Inc. © 29Jun6l; 
KKI60318. 
The world's first l/4" cordless 
electric drill. (Watch for the 
world's ... drill) (in The Wall 
Street Journal, May 25, 1961, p. 5) 
Appl. author: Van Sant-Dugdale & 
Co., Inc. © 25May6l; KK160315. 

BLACKHAWK. SEE Blackhawk Manufacturing 
Co. 

BLACKHAWK MANUFACTURING CO. © 

Keep the Porto-Power gold giant work- 
ing. Guide to selecting your es- 
sential collision damage repair 
equipment. P-400 Bantam pump. 
© 150ct6l; KK163209. ,^ , 
Sales plan for use by the Blackhawk 
Jobber executive. A program for 
more profitable volume on your 
Porto-Power Dozer line, © Black- 
hawk, accepted alternate designa- 
tion of Blackhawk Manufacturing 
Co.; IJUI6I; KKI6II76. 

BLIEDUNG, JAMES ALEXANDER. 

Gift suggestion: your portrait drawn 
by John Beal, pseud, of James 
Alexander Blledung. © John Beal; 
25Aug6l; KK163484. 



i. 



90 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



BLISTEX, INC. © 

Bllstex, quick relief for cold sores, 
chapped lips, fever blisters. 
Deal no. 98. Large economy size. 
© 9Dec60; KK160984. 
Bllstex, quick relief for cold sores, 
fever blisters, sore lips, 
© 9Dec60j KKI60983. 

BLUM (B. G.) ASSOCIATES. ® 

Huge savings on quality carpet. 

Style: Tampa. © 15Aug6l; 

KKI61783. 
New, low price. Style: Oseika, 

textured loop broadloom. 

© 15Aug6l; KKI61782. 
Thrifty carpet runner with foam 

rubber padding. © 19C'\jn6l; 

KKl 59992. 

BLUMBERG, JERRY. © 

What are you doing Saturday? Make It 
a point to have your eyes examined, 
(in Detroit free press, Aug. 27, 
1961, p.B-11) © 27Aug6l; KKI61243. 

BOBBS-MERRILL CO., INC. © 

Raggedy Ann & Andy Illustrated 
stationery for children. 
24 sheets, 6 designs, 18 envelopes. 
© 15May6l; KKI61013. 
Raggedy Ann and Raggedy Andy super 
slate. 8B15. By Saalfleld. 
© 7Jun6l; KKI61OI5. 

BODINE, C. A., JR. © 

Tastes as good as It looks. Camden 
beer. (In Camden courier- post, 
Oct. 27, 1961, p. 6) © 270ct6l; 
KKl 63248. 

BOLIND, INC. © 

Useful gifts, gay and practical, from 
Bruce Bollnd. Gold kitchen labels. 
© 22Jun6l; KKl60l47. 

BOLS (ERVEN LUCAS) DISTILLING CO. © 
Here's how Bols host size bottles 
work for you. Liqueurs, (in 
Liquor store, June I96I, p. 92) 
Appl. author: Albert Woodley Co., 
Inc. O 6Jun6l; KKl 59887. 

BOND FOUNDRY & MACHINE CO. © 

Bonduthane Polyurethane vulcanlzed-on 

and demountable-tired wheels. 

Leaflet. © 310ct6l; KKI62516. 
Magic carpet material handling with 

Bond bullt-for-the-Job Industrial 

and Institutional casters. 

© 7Jul6l; KKI602O6. 

BORDEN CO. © 

Au gratln potatoes with Borden's aged 
Cheddar cheese. 4 to 6 servings. 
Net weight 5.85 ounces. 
© lAug6l,- KKI62377. 

Frozen angel dessert. Easy, no cook- 
ing, Just mix and freeze; made with 
Borden's Eagle brand and Baker's 
angel flake coconut, (in McCall's, 
July 1959, p. 7) © 23Jun59; 
KKI61049. 

Keep cool with Borden's. Buttermilk; 
cottage cheese; Dutch chocolate. 
(in The Saturday evening post, 
July 22, 1961, p. 53) © I8jul6l; 
KKl 60332. 

Quick cook potato slices. Net wt. 
8 oz. © 31Jan6l; KKl60333. 

Where fudge meets banana In a tanta- 
lizing taste rhythm: Banana Rhumba 
Ice cream. (in The Saturday eve- 
ning post, Oct. 14, 1961, p. 42) 
© 90ct6l; KKI62378. 

flORROWBD TIMBRS. 

Baby blitz, 24 hour weather fore- 
caster. Post card. ©Patricia 
Poran d.b.a. The Borrowed Timers; 
60ct6l: KKI62711. 

BOSTON SAFE DEPOSIT & TRUST CO. © 

Analyst from Boston's financial cabi- 
net visits top executives in New 
York. (In Boston herald, Sept. 26, 
1961, p. 27) Appl. author: Mogul 
Williams & Saylor, Inc., employer 
for hire of Wray D. Kennedy. 
© 26Sep6l; KKI62509. 



Boston's financial cabinet Is very 
much a part of this pleasant Cape 
Cod picture. (in Boston traveler, 
Sept. 11, 1961, p. 9) Appl. author: 
Mogul Williams & Saylor, Inc., em- 
ployer for hire of Wray D. Kennedy. 
© llSep6l; KKI62514. 

Can you find three roles for the 
financial cabinet here? (in 
Boston globe, May 8, 196I, p. 10) 
Appl. author: Mogul Williams & 
Saylor, Inc., employer for hire of 
Wray D. Kennedy. © 8May6l; 
KKl 59857. 
Each of these sailors look to the 
cabinet for special financial 
services. (in Boston traveler, 
June 19, 1961, p. 9) Appl. au- 
thor: Mogul Williams & Saylor, 
Inc., employer for hire of Wray D. 
Kennedy. © 19Jun6l; KKI60218. 

Pall is more fun when our financial 
cabinet supervises your securities. 
(In Boston traveler, Oct. 9, 196I, 
p. 8) Appl. author: Mogul Williams 
& Saylor, Inc . , employer for hire 
of Wray D. Kennedy. © 90ct6l; 
KKI62513. 

Research member of financial cabinet 
interviews major electronics company 
president. (in Boston herald, 
Oct. 24, 1961, p. 27) Appl. author: 
Mogul Williams & Saylor, Inc., em- 
ployer for hire of Wray D. Kennedy. 
® 240ct6l; KKI625IO. 

Smart hunters keep powder dry, leave 
Investing to Boston's famous fi- 
nancial cabinet. (In The Boston 
herald, Nov. 7, 1961, p. 32) Appl. 
author: Mogul Williams & Saylor, 
Inc., employer for hire of Wray D. 
Kennedy. © 7Nov6l; KK162579. 



BOURBON INSTITUTE. © 

A word to the liquor industry from the 
president of the Bourbon Institute, 
(in Beverage media, June 1959) 
Appl. author: McCann-Erlckson, Inc. 
© 25May59; KKI61202. 

BRADFUTE CORP, © 

Here it is, game no.l. Look for your 
Lucky Stars, $30,000 in prizes. 
Plck-n-Pay, the mark of quality. 
(In The Cleveland press, Sept. 26, 
1961, P.D14) © 26Sep6l (in notice: 
1960-1961); KKI62596. 
Play Acme Lucky 11; 16,766 prizes 
worth more than $171,000. (In 
The Philadelphia inquirer, 
Sept. 28, 1961, p. 17) NM: addi- 
tions. © 28Sep6l (in notice: 
i960); KKI63059. 
Play Barber's top value Lucky 11 game. 
You may win $10,000 in free prizes. 
Game no, one. (in the Albuquerque 
Journal, Aug, 4, I96I, p,7-8D) 
© 4Aug6l (in notice: I96O); 
KKI6IO96. 

Play new My-T-Pine 4-and-8 game, win 
fabulous prizes, (in Dally news. 
New York, Sept. 21, I96I, p. 58) 
© 21Sep6lj KKI62573. 

S\inflower food stores invites you to 
slay Lucky 11; 1206 prizes, value 
fl6,400. Game no.l. (in. State 
times, Jackson, Mlas,, May 11, 
1961, p,4B-5B) © llMay6l (in 
notice: I96O); KKl 59883, 

BRADLEY (MILTON) CO, © 

ABC flash cards, 2 complete alphabets 
for kindergarten to grade 2, 
4958, © 30Mar6l; KKI6O88I . 
American heritage Civil War series; 
Jig saw puzzle. For ages 10 to 
adult. 4101. © ISMarSl. 
The Battle of the Crater, 

© KKI61854. 
The Battle of Mobile Bay. 

© KKI61855. 
The Battle of Lookout Mountain. 
© KKI61856. 



The Battle of Fredericksburg. 

© KKI61857. 
The sinking of the Alabama. 1 
© KKI61858. t 

Guerrilla warfare. Civil War. ' 
© KKI61859. 

Bugs Bunny adventure game. SEE 
Warner Bros. Pictures, Inc, 

King Leonardo and his subjects 
game, SEE Leonardo Television 
Productions, Inc. 

Magnetism and electricity. Flannel ( 
board cut-outs. For grades 2 thru 
6. 9106. © lFeb6l (in notice: 
i960); KKI61851. 

Phonics flash cards. Teaches over 
250 words. Grades 1 thru 3, 
4974. © 30Mar6l; KKI60877. j 

Picture words flash cards. Over | 
100 picture words. Grades 1 thru 
3. 4971. © 30Mar6l; KKI60878. 

Sight words, set 1, flash cards. I 
Over 100 sight words. Grade 1 | 
and 2. 4972. © 30Mar6l; KKI60879. 

Sound and light in communication. 

Flannel board cut-outs. For grades j 
2 thru 6. 9107. © lFeb6l (In no- 
tice: i960); KKI61852. ' 

Weather. Flannel board cut-outs. 
For grades 2 thi^u 6. 9108. 
© lPeb6l (in notice: I96O); 
KKI61853. 

BRANNAN (WILLIAM S.) CO. 

Merri Motel stationery, full of spice 
and life. Rancho El Sexo. This 
envelope contains 8 Merri Motel let- 
ters, assorted; 8 envelopes to 
match. © William S. Brannan d.b.a. 
William S. Brannan Co.; lSep6l; 
KKI6219O. 

BREAST 0' CHICKEN TUNA, INC. © 

New, this week's best o' tuna recipe; 
admiral's loaf sea-preme . (in The 
Washington post times herald, 
Aug. 17, 1961, p.Cl) Appl. author: 
D'Arcy Advertising Co. © 17Aug6l; 
KKI60965. 

New, this week's Best 0' Tvina recipe; 
frosted skipper loaf. (In The 
Baltimore evening sun, Aug. 3» 
1961, p. 2k) Appl. author: D'Arcy 
Advertising Co. © 3Aug6l; 
KKI6051O. 

New, this week's Best 0' Tuna recipe; 
sea-lect spread, (in The Washington 
post times-herald, Aug. 31, 1961, 
p.C2) Appl. author: D'Arcy Ad- 
vertising Co. © 31Aug6l; KKI6IO8I. 

New, this week's Best 0' Tuna recipe; 
seven sea-sonings marinade. (in 
The Washington post times-herald, 
Sept. 14, 1961, p.C6) Appl. author: 
D'Arcy Advertising Co. © l4Sep6l; 
KKI61302. 

New, this week's Best 0' Tuna recipe; 
summer sea salad. (In The Sun, 
July Ik. 1961, p.llF) Appl. au- 
thor: D'Arcy Advertising Co. 
© llj.J-ul6l; KKI60I9O. 

BREATH O'-LIFE OXYGEN. © 

Oxy-gram. Emergency oxygen. Appl. 
author: I. M. Jacobs. © 60ct6l; 
KKI61769. 
When emergency oxygen is prescribed: 
Breath o' Life, the world's first 
facial pressure operated, controlled 
flow oxygen administration set ... 
Report of oxygen use, Appl, author: 
I. M. Jacobs. © 20Dec6l; KKI63326. 

BRECHNER (DAN) & CO., INC. © 

Flower beverage mixers for gracious 
serving. Box container. 
© 270ct60; KK160484. 
Flower serving picks for deluxe 
entertnlnlng. Box container. 
© 270ct60; KK160485. 

BRECK (JOHN H, ) INC, © 

Beautiful hair; a special beauty 
offer, creme rinse with a Breck 
shampoo. (In Ladies' home Journal, 
Nov, 1961, p. 4 of cover) © 240ct6l; 
KKl62l4l. 



1961 



CURRENT REGISTRATIONS 



Beautiful hair; Breck Shining Color, 
personalized semi-permanent hair 
coloring. © 270ct60; KKl6l4lO. 

Beautiful hair; special Breok shampoo 
trial offer, (in Ladles' home 
Journal, Aug. 196I, p. 75) 
© 28JUI6I; KKI6097O. 

Beautiful hair; there are three Breck 
shampoos for three different hair 
conditions, (in Ladles' home 
Journal, Oct. 1961, p.ll4-) 
© 28Sep6l; KKI61563. 

Hair set mist; a soft, fine spray 
that is good to your hair, holds 
curls beautifully in place for 
hours. (in Ladles' home Journal, 
Sept. 1951, pA of cover) 
© 29Aug6l; KKI6II5O. 

A pleasantly scented easy to apply 
external analgesic, Rubine for 
soothing relief. © 3Nov6l; 
KKI62409. 

Rubine relieves muscular aches, pains 
and athletes foot. 5 f 1 . oz. 
© 5Nov6l; KKI6277O. 
Two new types, a new super hold and a 
new gentle hold added to Breok 
hair set mist, (in Ladies' home 
Journal, Dec. 1961, p. 3 of cover) 
© 21Nov6l; KKI62791. 

BRIDGEPORT BRASS CO. © 

Plexalum lanced panel roll-up awnings. 

© 20Jul6l; KKI60569. 
The new vertical look in window 
treatments. Plexalum vertical & 
Plexalum wide-louver verticals. 
NM: additions. © 15Apr6l; 
KKI6O596. 

I BRIDGMAN, MARGARET B. 

, Astro-Logic confidential, 1962. 

© Irys Vorel, pseud, of Margaret B. 

Brldgman (in notice: Irys Vorel); 

10Aug6l; KKa62045. 

f BRILL (H. C.) CO., INC. 

I Raisin sauce, orange flavor. Net 

' wt. 12 ozs. avoir. © New England 

Canners, Inc., division of H. C. 

Brill Co., Inc.; 26Apr6l; 

KKI59856. 

BRITISH PUBLICATIONS, INC. © 

A unique Christmas surprise that 
lives all year; special gift mem- 
bership in British Magazine -of -the - 
Month Club, (in The New York times, 
Oct. 22, 1961, section 7, p. 39) 
© 220ct6l; KK162001. 

BROMO MINT CO. SEE Kenner Products Co. 

BRONSON, PRANK S. SHE Bronson 
Pharmaceuticals . 

BRONSON PHARMACEUTICALS. 

Therapeutic formula. 100 tablets. 
© Frank S. Bronson d.b.a. Bronson 
Pharmaceuticals; 19Sep6l; KKI62719. 

BROOKS & SOGHIGIAN, INC. © 

Think big. The world's largest chair. 
j (No.1 in a customers-inspired 
I series) (in Washington post times 

herald, Nov. 7, 1961) Appl . au- 
1 thor: Ronald J. Brooks. © 7Nov6l; 
KK162410. 

'■ BROWN, DONALD NELSON. 

Music of the Pueblos, Apache and 
Navahc. SEE Taylor Muse\an of the 
Colorado Springs Fine Arts Center. 

BROWN (JOHN CLARK) INC. © 

Broom 'n tool clips. (Kenberry 
product, no.m-540. DT-541) 
© IOJUI6I; KK161024. 
Iron holder. (Kenberry product, 
no. 714) © 10Jul6l; KKI61023. 

BROWN, MARCIA. © 

Once a mouse. Jacket lllus. 
© 100ot6l; KKI62474. 



BROWN & WILLIAMSON TOBACCO CORP. © 
The battle of Echo Cave. Viceroy. 
(In Journal American, New York, 
June 18, 1961, comics) Appl. au- 
thor: Ted Bates & Co., Inc. 
© l8Jun6l; KK160683. 
Come up to the menthol magic of Kool, 
feel new smoothness deep in your 
throat, (come all the way up) 
[Couple by water fountain] (in 
Atlanta Journal, Aug. 1, 1961, p. 8) 
Appl. author: Ted Bates & Co., Inc. 
© lAug6l; KKI61347. 
Come up to the menthol magic of Kool, 
feel new smoothness deep In your 
throat. (Come all the way up) 
[Couple standing on terrace by 
water fountain] (in Atlanta Jour- 
nal, Aug. 8, 1961, p. 15) Appl. au- 
thor: Ted Bates & Co., Inc. 
© 8Aug6l; KKI61348. 
Don't smoke another cigarette until 
you learn what Viceroy's Deep Weave 
filter can do for your taste, (in 
News, Buffalo, June 6, 196I ) Appl. 
author: Ted Bates & Co., Inc. 
© 6Jun6l; KKI60698. 
The ghost of Harbor Acres. Viceroy. 
(in Journal American. New York, 
May 21, 196I, comics) Appl. au- 
thor: Ted Bates & Co., Inc. 
© 21May6l; KKI60678. 
I took his advice and now if I 
couldn't afford du Maurler, I 
wouldn't smoke at all. (in Indi- 
anapolis news, Aug. 1, 1961, p. 13) 
Appl. author: Ted Bates & Co., Inc. 
© lAug6l; KKI60826. 
Never thought I could get so many 
smoking luxuries at a popular- 
filter price. Du Maurler. (In 
Columbus dispatch, Aug. 1, 196I, 
P.6A) Appl. author: Ted Bates Sc 
Co., Inc. © lAug6l; KKI60825. 
Only Viceroy's got it at both ends, 
got the filter, got the blend, says 
undersea explorer Lee J. Prettyman, 
Jr. (In Ebony, June 1961, p. 85) 
Appl. author: Ted Bates & Co., Inc. 
© 29May6l; KK161272. 
Viceroy's big college football con- 
tests. Plash, to all students of 
Brown University, can you use a 
hundred bucks? (in Brown dally 
herald, Sept. I8, I96I, pA) Appl. 
author: Ted Bates & Co., Inc. 
© l8Sep6l; KKI6183I. 

BROWN-POHMAN DISTILLERS CORP. © 
Enjoy bourbon's favorite flavor. 
Old Forester at either proof. 
[Pint bottle] (In Dally news, 
Washington, D. C, Feb. 1, 196I, 
p. 40) Appl. author: Erwln Wasey 
Ruthrauff & Ryan, Inc. © lFeb6lj 
KKI6OIO4. 
Enjoy bourbon's favorite flavor. 
Old Forester at either proof. 
[Quart bottle pouring into glass] 
(In Dally news, Washington, D. C, 
Mar. 9, 1961, p. 47) Appl. author: 
Erwln Wasey Ruthrauff & Ryan, Inc. 
© 9Mar6l; KKI6OIO3. 
Our label's promise. Old Forester 
Kentucky straight bourbon whisky. 
(In Jacksonville Journal, Sept. 27, 
1961, p. 17) Appl. author: Erwln 
Wasey Ruthrauff tc Ryan, Inc. 
© 27Sep6l; KKI62549. 
Our label's promise. Old Forester 
Kentucky straight bourbon whisky, 
(in Pittsburgh post-gazette, 
Axig. 30, 1961, p. 26) Appl. author: 
Erwln Wasey Ruthrauff & Ryan, Inc. 
© 30Aug6l; KKI62547. 
Our label's promise. Old Forester. 
Kentucky straight bourbon whisky. 
(In The Louisville times, July 26, 
1961, section 2, p. 6) Appl. author: 
Erwln Wasey Ruthrauff & Ryan, Inc. 
© 26Ju161; KKl 62556. 

Taste its unmistakable flavor. 
Old Forester Kentucky straight 
bourbon whisky, (in The New York 
world-telegram «e sun, Sept. 20, 



91 



1961, p. 29) Appl, author: Erwln 
Wasey Ruthrauff 4 Ryan, Inc. 
© 20Sep6l; KK162546. 
Unmistakable flavor at both popular 
proofs. Old Forester, (in Chi- 
cago dally tribune. May 2, 1961, 
pt.4, p. 3; Appl. author: Erwln 
Wasey Ruthrauff 80 Ryan, Inc. 
© 2May6l; KKI6OO96. 
Unmistakable flavor fulfills the 
label's promise at both popular 
proofs; there Is nothing better In 
the market. Old Forester, (in 
Chicago 8\m times. Mar. 29, 1961. 
p. 44) Appl. author: Erwln Wasey 
Ruthrauff Ss Ryan, Inc. © 29Marbl; 
KK160101. 
The unmistakable flavor fulfills the 
label's promise: there is nothing 
better In the market. Old Forester. 
(In Look, May 9, 1961, p. 83) Appl. 
author: Erwln Wasey Ruthrauff & 
Ryan, Inc. © 25Apr6l; KKI6OO97. 
The unmistakable flavor of an Old 
Forester Julep fulfills the label's 
promise, (in Look, July 18, I96I, 
p. 83) Appl. author: Erwln Wasey 
Ruthrauff & Ryan, Inc. © 4jul6l; 
KKI62555. 
The unmistakable flavor that fulfills 
the label's promise: there Is 
nothing better In the market. 
Old Forester. (In The Wall Street 
Journal, May 3. 1961, p.lO) Appl. 
author: Erwln Wasey Ruthrauff S: 
Ryan, Inc. © 3May6l; KKI6OIO2. 

BROWN- JORDAN CO. © 

High fashions. Aluminum furniture. 
© llAug6l; KKI61225. 

BROWN SHOE CO. © 

Brownstudy, v.l, no. 10. National 
advertising. Appl. author: Leo 
Burnett Co., Inc. © llMay6l; 
KKI6OI8O. 

Brownstudy, v.l, no. 11. Concentrate, 
yes, but what do you concentrate 
on? Appl. author: Leo Burnett Co., 
Inc. © 6Nov61; KK162593. 

An important announcement from Buster 
Brown about ... a remarkable new 
shoe for children under four. 
Wikler shoe. (in Footwear news, 
Sept. 21, 1961, p. 79-82) Appl. au- 
thor: Leo Burnett Co., Inc. 
© 21Sep6l; KKI61796. 

You aren't well groomed unless your 
feet are, too. Roblee. (in Life, 
Sept. 15, 1961, p. 129) Appl. au- 
thor: Leo Burnett Co., Inc. 
© 13Sep6l; KKI61954. 

You're not a beatnik, don't be a 
shoenlck. Roblee. (in Esquire, 
Sept. 1961,- p. 19) Appl. author: 
Leo Burnett Co., Inc. © 17Aug6l; 
KKI61955. 

BRUCE (E. L.) CO. © 

5 minute wax remover. Contents: 
one qt. Appl. author: John 
Carlyle Fleming, © 20ct6l; 
KK162011 . 

BRUCE (E. L.) CO., INC. © 

Vlhat's happening under your sink? 
Let Termlnlx health-guard your en- 
tire home at lower cost. Pest con- 
trol service. Appl. author: Dewey 
Brown. © 30Sep6l; KK161795. 

BRUCE (E. L.) PLYWELSH CO. © 
Prefinished hardwood paneling. 
Appl. author: John Carlyle 
Fleming. © 30Nov6l; KK163359. 

BRUNING (CHARLES) CO., INC. © 

Tracing paper characteristics and 
what they mean to you. NM: 
compilation. © l4Jul6l; KKI61201. 

BRUNNER. © 

Be wise, advertise. Appl. states 
prev. reg. llDec50, KK56643. 
NM: revised drawing of owl. 
Appl. author: Francis J. Brunner. 
© 10Jun6l; KKl 62246, 



92 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



BRUNSWICK CORP. © 

Qo the way of the winners, MacGregor, 
the greatest name In golf. Outdoor 
billboard. Appl, author: Roche, 
Rlckerd & Cleary, Inc . ® 15Dec6l 
(In notice: 1962) j KKI63368. 

BRUSSE, MARTIN. 

Grov/th and development. SEE Rocky 
Mountain Metal Products Co. 

Love and care . SEE Rocky Mountain 
Metal Products Co. 

The Nuk Sauger program, a promising 
development for prevention and 
early care . SEE Rocky Mountain 
Metal Products Co. 

Orders are given to march ahead. 
SEE Rocky Mountain Metal Products 
Co. 

Some interesting information on the 
Nuk Sauger market-research pro- 
gram. SEE Rocky Mountain Metal 
Products Co. 

HUGH, D. ROBERT. SEE Buch Records. 

BUCK RECORDS. 

Pennsylvania Dutch spoken here 
abouts, by Professor Herman P. 
Schnitzel. BR-1. © D. Robert 
Buch d.b.a. Buch Records; 21Jul6lj 
KKI60786. 

BULLARD (E. D. ) CO. © 

The Bullard mechanical back-up safety 

alarm. © 6jul6lj ItKl62501. 
Compaks, the new word for first aid 

kits. © llSep6l; KKl6llf38. 
How to be prepared for acid or alkali 
burns; clinical research and user 
tests establish the effectiveness 
of Neutralize. © 9May6l; KKl603l4. 
World's greatest value In safety 
hats. Hel/Cap. © lSep6l; 
KKI61437. 

BURK (ERNEST) INC. © 

For that diamond sparkle. There's 
only one way to get a real diamond 
sparkle and that ' s with a real 
dlEimond. (in The Evening star, 
V/ashlngton, D. C, July 10, I96I, 
p.A-12) Appl. author: Ernest Burk. 
© IOJUI6I; KKI60961. 
Great grandmama's pendant might make 
a magnificent ring or a breath- 
taking brooch, (in The Evening 
star, Washington, D. C, July 5, 
1961, p.D-8) Appl. author: Ernest 
Burk. © 5Jul6l; KKI6096O. 
The only one in the world . If you 
have a gem ... we'll create custom- 
designed Jewelry at a price below 
what you'd expect to pay for the 
assembly-line type. (in The Sunday 
star, Washington, D. C, July 9, 
1961, p.B-6) Appl. author: Ernest 
Burk. © 9Jul6lj KKI60957. 
Precious dust catchers. If you have 
old Jewelry that needs repairing 
— bring it in for an Ernest Burk 
beauty treatment or modernizing, 
(in The Evening star, Washington, 
D. C, July 6, 1961, p.D-6) Appl. 
author: Ernest Burk. © 6jul6l; 
KKI60958. 
What time Is It right now? We'll 
clean, adjust, repair and you'll 
get a full year's guarantee, (in 
The Evening star, Washington, D. C, 
July 7, 1951, p.B"8) Appl. author: 
Ernest Burk. © 7Jul6l; KKI60959. 

BURPEE (W, ATLEE) CO. © 

Grass seed mixture; Special Blend. 
Net wt. 1 lb. © 17Aug6l; KKl6o822. 

BURRY BISCUIT CORP. © 

Twelve treats; ice crearni sandwiches. 
Contents: 12 (l 1/2 f 1 . oz.) 
sandwiches, net wt. V'^ oz- avoir. 
each. © 15Jun6l; KKI60328. 

BUSSMANN MFC. DIVISION, MCGRAW E.or.iC. 
CO. SEE McOraw-Edlscn Oo, Bussmar"- 
Manufaoturlng Division. 



BUTLER, ROBERT LEE. © 
Shenandoah Records. 
KKI62698. 



© 500ct6l; 



BUXTON, INC. © 

There's a woman In this plctui*e. 
Jet Trail set by Lady Buxton. 
(In Life, Aug. 196I, pA of cover) 
Appl. author: Doyle Dane Bembach, 
Inc. © 1Auk61; KKI6285O. 



c 



C & C FLORISTS' SUPPLIES, INC. © 
A Polly brand Articraft created by 
C and C Florists' Supplies, Inc. 
Appl. author: Herbert M. damage, 
employer for hire. © 13Feb6l: 
KKI65363. 

C & W CO. © 

Now, strip wallpaper safely, easily. 
Zlpaway wallpaper stripper. 
© lNov6l; KKI62661. 

C. B. S., INC. 

I say, old chap, who handles your 
Investments. SEE Dreyfus & Co. 

C. C. SALES CO. © 

Your own personal call number; 
citizen band operator, CB tag. 
Appl. authors: Carmen C. Catalano 
& Frank J. Coppollno. ® 12Jun6l; 
KKI6OO60. 

C. E. CO. SEE Commonwealth Edison Co. 

CK. SEE Catfish King, 

O.L. SEE Leonce, Charles. 

CAL GLOBE RECORDS CO. © 

Globe records. Appl. author: Ray E. 
Lockwood. © l6Dec6l; KKI6338O. 

CAL-DAK CO. © 

Dealer price list. Effective June 1, 
1961. Appl. author: Zepha Bogert. 
© Cal-Dak, accepted alternative 
designation of the Cal-Dak Co. 
(in notice: Cal-Dak); lJun6l; 
KKI6O573. 
Handy household helpers from Cal-Dak. 
Laundry carts. Catalog sheet. 
Appl. author: Zepha Bogert. 
© Cal-Dak, accepted alternative 
designation of Cal-Dak Co. (in 
notice: Cal-Dak); 8Sep6l; KKl6l24l, 
King size bed rail. Item no.l402. 
Hang tag, Appl, author: Zepha 
Bogert, © Cal-Dak, accepted alter- 
native designation of Cal-Dak Co.; 
29Sep6l; KKI61918. 
King size fiber glass roll-a-server 
set. Item no.ll5'^. Hang tag. 
Appl . author : Zepha Bogert . 
© Cal-Dak, accepted alternative 
designation of Cal-Dak Co.; 
29Sep6l; KKI61921. 
King size fiber glass serv-a-cart 
■ set. Item no. 1153 . Hang tag. 
Appl. author: Zepha Bogert. 
© Cal-Dak, accepted alternative 
designation of Cal-Dak Co.; 
29Sep6l; KKI61920. 
King size fiber glass space saver 
Roll-A-Rack set. Item no. 1152. 
Hang tag. Appl. author: Zepha 
Bogert. © Cal-Dak, accepted 
alternative designation of Cal-Dak 
Co.; 29Sep6l; KK161922. 
King size serv-a-cart set. Item 
no. 1195. Hang tag. Appl. author: 
Zepha Bogert. © Cal-Dak, accepted 
alternative designation of Cal-Dak 
Co.; 29Sep6l; KKl6l919. 
Laundry sorter; assembly instructions. 
Item no, 2673, Appl. author: Zepha 
Bogert, © Cal-Dak, accepted alter- 
native designation of Cal-Dak Co,; 
25Nov6l; KKI63386, 



New, exciting, cllpless tray shapes 
and patterns, exclusively; 6-plec 
king size fiber glass Florentine 
brass roll-a-server setis. Catalc 
sheet. Appl. author: Zepha Boge; 
® Cal-Dak, accepted alternative 
designation of Cal-Dak Co.j 
27Jun6l; KKl 59913- 

New, the two-ln-one hostess accessc. 
from Cal-Dak; king size serv-a-ca, 
sets. Catalog sheet. Appl. au- 
thor: Zepha Bogert. © Cal-Dak, 
accepted alternative designation of 
Cal-Dak Co.; 27Jun6l; KKl 5991 2. 

Queen-size space-saver tray table set. 
Item no. 1147. Hang tag. Appl, 
author: Zepha Bogert, © Cal-Dak, 
accepted alternative designation of 
Cal-Dak Co,; 25Nov6l; KKl633tt7. 

Triple compartment laundry sorter. 
Item no. 1653. Hang tag. Appl. au- 
thor: Zepha Bogert. ® Cal-Dak, 
accepted alternative designation 
of Cal-Dak Co.; 29Sep6l; KKl6l917. 

Wall-mount swivel hose reel; assembly 
Instructions. Item no. 223. Appl. 
author: Zepha Bogert. © Cal-Dak, 
accepted alternative designation of 
The Cal-Dak Co.; 20ct6l; KKI62093. 

Wall-mount swivel hose reel. Item no. 
223. Hang tag, Appl. author: 
Zepha Bogert. © Cal-Dak, accepted 
alternative designation of Cal-Dak 
Co.; 25Nov6l; KKI63388. 

CAL-DAK CO. CRESTLINE DIVISION. 

Cal-Dak presents a complete hostess 
accessory, h tray tables and a 
hostess cart In one convenient 
unit; the luxury of fiber glass in 
king-size tray table sets. Appl. 
author: Zepha Bogert. C Crestline, 
accepted alternative designation )f 
Crestline Division of Cal-Dak Co. 
(in notice; Cal-Dak); lJul6l; 
KKI60133, 

CAL-DAK CO. PLAS-TEX DIVISION. 

Bonus basket bonanza from Cal-Dak. 
Decorator wastebasket, item no. 
6701. Catalog sheet. Appl. author: 
Zepha Bogert. © Cal-Dak, accepted 
alternative designation of Cal-Dak 
Co., Plas-Tex Division (in notice: 
Cal-Dak); ljul6l; KKl6037'^. 
Extra holiday gift from Cal-Dak; 
free cocktail shaker-decanter with 
purchase of deluxe Ice bucket. 
Item no. 500. Catalog sheet. App: 
author: Zepha Bogert. ® Cal-Dak, 
accepted alternative designation . 
Cal-Dak Co., Plas-Tex Division ( Ir 
notice: Cal-Dak); lJul6l; KKI6037,: 
Pantryware, kitchen and laundry ac- 
cessories by Cal-Dak, Bread box. 
Item no. 6304, Catalog sheet, Appl. 
author: Zepha Bogert. © Cal-Dak, 
accepted alternative designation . 
Cal-Dak Co., Plas-Tex Division (in 
notice: Cal-Dak); 19Dec6l; KKI63385. 



CALEVAS, GEORGE A, 
Laboratories, 



SEE Calevas 



CALEVAS LABORATORIES. 

Mr. Mixer cocktail mix, non-alcoholi. , 
Manhattan. 1 pint. © Calevas 
Laboratories, George A. Calevas, 
sole owner; l4sep6l; KKl6l478. 

CALIFORNIA ALMOND GROWERS EXCHANOK. C 

Blue Dieunond brsmd shelled a 
Net wt. 6 oz. © 30Jun6l; 

Roasted Blue Diamond brand diced 
almonds. Net wt. 5 oz. ® 30Jun6l; 
KK160465. 

Smokehouse Blue Diamond brand cock- 
tail almond" ^'~'- wt. 6 02. 
© 30Jun6l; 

To-"'--- °lue ,^.c,-n^-,i^ brand silvered 

Net wt . 5 oz . © 30Jun6l ; 

CAL-TEX CITRUS ."UTCE. INC. © 
Vlta-Fres' 
Juice. 
© 13JunDi; KAio'.'ii;'. 



})61 



CURRENT REGISTRATIONS 



CALVERT DISTILLERS CO, © 

Calvert gives you more to give: 
' gift-wrapped . . , the whiskey with 
more power to please. Reserve. 
(In Life, Dec. 7. 1959. p.7l) 
© 2Dec59; KKl6^2-j>9. 
Calvert has more power to please be- 
cause It's the whiskey only the 
hand of skill can blend; the fire 
warms the night. Reserve, (in 
Life, Nov. 16, 1959) © llNov59j 
KKI65053. 

.:.i\MADA DRY CORP. © 

How you know all there Is to know 
about Scotch whisky. Johnny 
Walker, (in The Wall Street 
Journal, June 12, i96l) © 12Jun6l; 
KKI6OI7O. 

CAPE COMPUTERS. © 

Turngulde, model C-1. Instruction 
sheet & envelope. Appl . author: 
auy A. Ham, Jr. © 5Mar6l; 
KKl 59952. 

CARQILL, ALFRED SEYMOUR. SEE Police 
Activities League, Miami Pla. 

CARLINfl BREWING CO., INC. © 

Red Cap ale. Contents 12 fl. cza. 
Appl. authors: Raymond Loevry & 
William Snalth. © 12Jun6lj 
KKI61775. 

CARLISLE. SEE Carlisle Industries, 
Inc. 

CARLISLE INDUSTRIES, INC. 

The original can't scratch Carlisle 
crystal cover for all watch crystals. 
Appl. authors Harold S. Carlisle. 
© Carlisle, accepted alternative 
designation of Carlisle Industries, 
Inc.; I5JUI6I; KKl653'+l(-. 

CARLSBERG AGENCY, INC. © 

Quaffmanship; Carlsberg introduces the 
gourmet quaffer. Beer. (in The 
New York times, July 9, I96I, 
section 6, p. 17) © 9Jul6lj 
KKl 60346. 
Quaffmanship; Carlsberg introduces the 
sportsman quaffer. Beer. (In The 
New York times, June 11, 196I, 
section 6, p. 35) © llJun6l; 
KKI60347 . 
Quaffmanship; Carlsberg introduces 
the traveling quaffer. Beer, 
(in The New York times. May 7, 
1961, section 6, p. 80) © 7May6l; 
KKl 6034 5. 

CARNATION CO. © 

New, milk shakes you can make at 
home, no ice cream needed. Pine- 
apple shalce. Evaporated milk, 
(in The Sunday advertiser, Aug. 13 j 
1961, p.E-6) Appl. author: A. Cul- 
ver Boyd, Jr. © 13Aug6l; KKI61178. 
New, the pie you can ba^ke on ice. 
New, no-bake whipped angel food 
pie. Evaporated milk, (in Life, 
Aug. 4, 1961, p. 6) Appl. author: 
A. Culver Boyd, Jr. © 4Aug6l; 
KKI61177. 

CARON CORP. © 

The greatest name in perfume. 
Bellodgia. (in The New Yorker, 
Nov. 25, 1961, p. 42) © 2IN0V6I; 

KKI63155. 
The greatest name in perfume, Caron 

nuit de noel. (in Vogue, Nov. 15. 

1961, p. 90) © l4Nov6l; KK162755- 
The greatest name in perfume. Fleurs 

de Rocallle. (In The New Yorker, 

Oct. 28, 1961, p. 42) © Caron Corp. 

d.b.a. Caron; 280ct6l; KK162364. 

vARPENTER STEEL CO. O 

Service bulletin, v. 4, no. 2. Appl. 
author: George E. Brumbach. 
© 5Jul6l; KKI6OO71. 

CARTER MOTOR CO. © 

Carter Motor. Catalog sheet 261 A. 
© 9May6l; KK160242. 



CARTER'S INK CO. © 

For 1,001 sximmertlme uses; Dave 
Garroway sells Carter's Marks-A- 
Lot. (In Office appliances. May 
1961, p. 44) Appl. author: Hoag & 
Provandie, Inc. © 23Apr6l; 
KKI60829. 

Non-toxic, Carter's tempera color 
sets. (In Grade teacher. May 196I, 
p. 68) Appl. author: Hoag & Pro- 
vandie, Inc. © lApr6l; KK160737. 

Sticker for neatness. Carter's white 
paste. (In Grade teacher, i^pr. 
1961, p. 124) Appl. author: Hoag '■ 
Provandie, Inc. © lMar6l; KK160735. 

Vlashable, non-toxic. Carter's Draws- 
A-Lot marker with felt tip. (In 
Grade teacher, Apr. 196I, p. 135) 
Appl. author: Hoag & Provandie, Inc. 
© lMar6l; KKl6073o. 

What you can do with Marks-A-Lot 
this sioramer. (in Life, June 16, 
1961, p. 8) Appl. author: Hoag & 
Provandie, Inc. © l4Jun6l; 
KKI60738. 

CARUSO, JULIUS. © 

Julius Caruso coiffeur. Angel Fluff 
shampoo. Contents 8 fluid ounces. 
© lSep6l; KKI62563. 
Julius Caruso coiffeur, Elecktra hair 
conditioner. 8 fluid oz. 
© lSep6l; KKI62562. 

CASEY CO. 

Campaign; the contest to become 

President of the United States. As 
authentic as a game can be. © John 
R. Kenower d.b.a. The Casey Co.; 
22Jun6l; KKI62216. 



CASK-A-MATIC CO. O 

Caak-A-Matic . Emblem. 
KKl 59985. 



© l4Apr6lj 



CATERPILLAR TRACTOR CO. © 

Announcing new design Caterpillar 
ripper tips. Profit tip for 
ripping. © lAug6l; KKl6ll44. 
Cat new alloy end bits stay sharp 
as they wear. © 28Aug6l; 
KKI61339. 
Cat parts quality links, pins, 

bushings. Caterpillar's new links 
outlive all others in their classes. 
© 17Jul6l; KKl6ll46. 
Cat parts quality links, pins, 
bushings. Genuine Caterpillar 
pins and bushings. © 17Jul6l; 
KKI61147. 
Cat parts quality sprockets. Idlers. 

© 10Aug6l; KKI6II45. 
Cat parts quality tips, teeth, 
shanks. © 3Aug6l; KKl6ll49. 
Cat parts quality track rollers. 

© 10Aug6l; KK161148. 
How to make one piston ring do the 
work of two. © 4Nov6l; KKI63483. 
Now, 10 times tougher, rebuildable; 
forged track carrier rollers . 
© 23Jun6l; KKI60362. 

CATFISH KING. 

Paimous dressing. 8 fl. oz. 

© Wilson E. Seaton d.b.a. Cat- 
fish King; 260ct6l; KKI6336O. 

CENTRAL WEST OIL CORP. © 

Go with the real feel of Action; new 
Super Par Action gasoline has the 
high-fire power 30 necessajw for 
high compression engines. (In The 
South Bend tribune, Apr. 24, 1961, 
p. 20) Appl. authors Paul A. Fergus. 
© 24Apr6l; KK161584. 



CHANDLER, KATHLEEN GORE. 
Arts. 



SEE Magnolia 



CHANEL, INC. © 

Alive advertising for Chanel no. 5, 
aimed at the heart of every woman 
alive, (in Beauty fashion, Jime 
1961, p. 100-101) Appl. author: 
Norman, Craig & Kummel, Inc. 
© 10Jun6l; KK161042. 



93 



Every woman alive loves Chanel No. 5. 
Eau de cologne. [Brunette] (in 
Glamour, Apr. 1961, p. 5) Appl. au- 
thor: Norman, Craig & Kummel, Inc. 
© 22Mar6l; KKI61361. 

Every woman alive loves Chanel No. 5. 
Eau de cologne. F Woman & 2 men on 
merry-go-round] (In Glamour, Aug. 
1961, p. 7) Appl. author: Norman, 
Craig & Kummel, Inc. © 22Jul6l; 
KKI61364. 
Every woman alive loves Chanel No.5- 
(in Mademoiselle, Feb. 1961) 
Appl. author: Norman, Craig Sc 
Kummel, Inc. © 29Jan6l; KKI60726. 

Every woman alive loves Chanel No.5. 
Perfume. [Blonde] (in Glamour, 
May 1961) Appl. author: Norman, 
Craig & Kummel, Inc. © 22Apr6l; 
KKI61362. 

Every woman alive loves Chanel No.5. 
Perfume . [Man carrying child & 
woman walking on beach] (in 
Glamour, Sept. 1961) Appl. author: 
Norman, Craig & Kummel, Inc. 
© 22Aug6l; KKI61384. 

Eveiry woman alive loves Chanel No. 5. 
Perfume. (Man watching friend 
embrace woman] (in Glamour, Aug. 
1961, p. 13) Appl. author: Norman, 
Craig & Kummel, Inc. © 22Jul6l; 
KKI61365. 

Every woman alive loves Chanel No. 5. 
Perfume. [Woman & 2 men descending 
stairs] (in Glamour, June 1961, 
p. 5) Appl. author: Norman, Craig 
«e Kummel, Inc. © 22May6l; 
KKl 61 363. 

Every woman alive wants Chanel No.5; 
the most treasured name in perfume . 
(In Beauty fashion, Apr. 196I, 
p. 44-45) Appl. author: Norman, 
Craig & Kummel , Inc . © 10Apr6l ; 
KKI60768 . 

Men desire it, women admire it. Pour 
Monsieur. Chanel, the most treas- 
ured name in perfume, (in Beauty 
fashion, May 196I, p. 38-39) Appl. 
author: Norman, Craig & Kummel, Inc. 
© 10May6l; KKI60769. 

New in Chanel no.5: Spray perfume. 
(In Cue, May 20, 196I, p. 9) Appl. 
author: Norman, Craig & Kummel, 
Inc. © l8May6l; KK161037. 

New in Chanel No. 5j spray perfume. 
(In Sundial, Ohio State University, 
Apr. 1961, p. 37) Appl. author: 
Norman, Craig & Kummel, Inc. 
© 10Apr6l; KKI61530. 

New, No. 5 spray cologne, (in The 
New Yorker, June 10, 196I, p. 95) 
Appl. author: Nonnan, Craig & 
Kummel, Inc. © 8Jun6l; KKI61383. 

Now refillable; Chanel No. 5 spray 
cologne. (In Beauty fashion, July 
1961, p.l) Appl. author: Norman, 
Craig & Kummel, Inc. © 10Jul6l; 
KKI60763. 

Summer romance that blossoms the 
whole year through. No. 5 bath 
products. (In Beauty fashion, 
July 1961, p. 52-53) Appl. author: 
Norman, Craig & Kummel, Inc. 
© IOJUI6I; KKI60767. 

This fall Chanel No. 5 stars on radio. 
Perfume, (in Beauty fashion, Aug. 
1961, p. 48-49) Appl. author: 
Norman, Craig & Kummel, Inc. 
© 10Aug6lj KKI61385. 

Upward sales prove Chanel displayed 
is Chanel sold, everywoman alive 
loves Chanel No. 5. (In Beauty 
fashion. Mar. 1961, p. 52-53) Appl. 
author: Norman, Craig & Kimimel, Inc. 
© 10Mar6l; KKI60607. 

When forever fits on your finger, 
you're ready for Chanel, the most 
treasured name in perfume. No. 5. 
(in Seventeen, June 196I, p. 5) 
Appl. author: Norman, Craig & 
Kummel, Inc. © lJun6l; KKI60771. 

When spring becomes a year-round thing, 
you're ready for Chanel, the most 
treasured name in perfume, (in 
Seventeen, Mar. 196I, p. 5) Appl. 
author: Norman, Craig & Kummel, 
Inc. © lMar6l; KKI60606. 



94 



COMMERCIAL PRINTS AND LABELS 



1 

July-Dec \^ 



CHANEL, INC. -Con, 
When the boy next door becomes the 
man you adore, you're ready for 
Chanel, the most treasured name In 
perfume. No. 5- (in Seventeen, May 
1961, p.?) Appl. author: Norman, 
Craig & Kummel, Inc. ® lMay6l; 
KKI6077O. 
When you can't see the rain for the 
rainbow, you're ready for Chanel, 
the most treasured nsime In perfume. 
(in Seventeen, Apr. 196I, p. 11) 
Appl. author: Norman, Cralg & 
Kummel, Inc. © lApr6l; KKl6ll5lt-. 
When you'd rather die than say good- 
bye, you're ready for Chanel, the 
most treasured name In perfume. 
No. 5. (in Seventeen, July I96I, 
p. 9 J Appl. author: Norman, Cralg 
& Kummel, Inc. © IJulSlj KK160772. 



CHART-PAK, INC. © 
Spaced lettering. 
KK16219:5 . 



190ct6lj 



CHATTANOOGA PHARMACAL CO., INC. © 

If you want results, prescribe Hydro- 
collator Stem Pack. ® 26jun5l; 
KKI6OI83. 

CHEMEX CORP. © 

Chemex-bonded coffee kitchen. By 
Peter Schlumbohm. © l8Aug6lj 
KKl6087't. 

Chemex filter Jet fan. By Peter 
Schlumbohm. © 28Jul6lj KKl60504. 

Chemex prospectus. By Peter Schlum- 
bohm. © 15Jun6l; KKI6033I. 

Coffeemaker. (Chemex prospectus) 
Appl. author: Peter Schlumbohm. 
© 20Sep6l; KKl6l'^29. 

Electric coffee kitchen. Appl. au- 
thor: Peter SchlTimbohm. 
© 8Aug6l; KKl 60592. 

Filter Jet fan. By Peter Schlumbohm. 
© 9Jun6l; KKl 60330.' 

Pllterjet fan; as a relay-boofter, the 
fan will pick-up cold air. By 
Peter Schlumbohm. ® 28J\inbl; 

Fllterjet fan; rotating paper-discs 
Jet the air. By Peter Schlumbohm. 
© 19Jun6l; KKI6OI66. 

Newsletter no. 21. By Peter Schlum- 
bohm. ® 15Jun6l; KKI60253. 

Newsletter no. 22. By Peter Schlum- 
bohm. © 4Aug6l; KKI60593. 

Newsletter no. 23. By Peter Schlum- 
bohm. © 20Sep6l; KKl6l428. 

Products for the chemist's kitchen. 
Soupette. Appl. author: Peter 
Schlumbohm. © 2Sep6lj KKieia'VO. 

CHESEBROUGH POND'S, INC. © 

Young hands are happy hands. All-nevj 
Angel skin, (in True story. Mar. 
1961, p. 3) Appl. author: Norman, 
Cralg & Kummel, Inc. © 8Peb6l; 
KKl 61 039. 
Young hands are happy hands; pene- 
tressence Is the reason young hands 
begin with all nev ftngel Skin. 
(In Life, Jan. 13, 1961, p. 3) 
Appl. author: Norman, Cralg & 
Kummel, Inc. © llJan6l; KKI60727. 

CHESSER'S BARBECUE. © 

Yes, sir. It's Chesser's original 
recipe bar-b-q sauce. Net wt. 
1 pint. Appl. author: Doris Olen 
Chesser. © 7Aug6l; KKI60564. 

CHICAGO SUN TIMES SYNDICATE. © 

Rivets super slate. 88l4. By Saal- 
fleld. Authorized ed. By George 
Slxta. © 7Jun6l; KKI6IO2O. 

CHICAGO TRIBUNE NEW YORK NEWS SYNDI- 
CATE. © 

Dondl super slate fun. 8817. By 
Saalfleld. Authorized ed. From 
the comic strip by Gus Edson & 
Irwln Haaen. ® 7Jun6l; KKI6IOI7. 



CHICOPEE MILLS, INC. © 

The fashion behind the seams, Keybak 
Interfacing. (In Vogue, July 1959. 
p. 19) ® lJul59; KKI61498. 

CHILL-ROSS MARINE. © 

Clear, antl-foullng, vinyl coating 
Boat Undercoat. One pint U. S. 
measure. © 30Jan6l; KKI602OI. 

CHRIS-CRAFT CORP. © 

The all-new 1961 Chris-Craft models 
are at your dealer's now. (in 
Popular boating, Sept. i960, 
p. 2 of cover) © 25Aug60; KKl6l044. 
Corinthian. New members of the Chris- 
Craft sea skiff fleet combine su- 
perb luxury with superior perform- 
Eince; they're available now during 
fall savings tlme^ (in Motor boat- 
ing, Sept. 1961, p. 3 of cover) 
© lSep6l; KKI6IO83. 
Here's today's biggest boating value. 
New 30 ft. Cavalier, (in Popular 
boating. Mar. I96O, p. 9) © 25Feb60; 
KKI61043. 
The luxurious 1962 Chris-Craft models 
have arrived in your area, which 
means that fall savings time has 
begun. At most dealers, you'll 
find higher trade-in allowances, 
(in The Rudder, Sept. I961, p. 4 of 
cover) © 20Aug6l; KKI61673. 
New, from Cavalier for '62, a two- 
stateroom yacht. (in U. S. news & 
world report, Oct. 9, 196I, p. Ill) 
© 20ct6l; KKI62314. 
New 1962 custom yacht by Cavalier. 
(In Yachting, Oct. 1961, p. 49) 
© 10ct6l; KKI62OO9. 
The object of a family's affection, 
the new '62 Cavalier. (In Rudder, 
Oct. 1961, p. 4 of cover) 
© 15Sep6l; KKI62008. 
This Is fall savings time on all 
models of the 1962 Chris-Craft 
fleet. 55 ft. Constellation, 
(in The New Yorker, Sept. 30, 196I, 
p. 115) © 28Sep6l; KKI61912. 

CHRIS-DEK CO. © 

Chrls-Dek. Appl. author: Gary S. 
Carr. © l60ot6l; KK162153. 

CHRISTIAN BAKERY SERVICE. © 

Captain Bllgh's galley bread for 
strength and energy. Standard 
loaf mln, net wt. IS oz. 
© 27Jun6l; KKI6OO89. 

CHUN KINO CORP. © 

Bean sprouts. Net weight 1 lb. 

© l8Dec6l; KKI63372. 
Beef chop suey. Net weight 2 lbs. 

© 20Sep6l; KKI62125. 
Jeno's pizza; special introductory 
14 sale. Complete with tangy 
sauce, savory herbs and cheese. 
3. © 20Feb6l; KKl6o486. 
Nokomls Instant dressing with wild 
rice, brown and white rice. Net 
weight 8 ozs. © 15Sep6l; KKI6167I. 
Subgum chop suey dinners. lO^f off 
on this 2 dinner pack. Net weight 
1 lb. 6 ozs. © l8Dec6l; KKI6337I. 
Take home dinner for 3. Chicken 
chow meln. 3 complete 10 oz. 
servings. Net weight 1 lb', 14 oz. 
© l8r)ec6l; KKI63373. 
Take home dinner for 3. New, six 
item dinner for 3. Chicken chow 
meln. 3 complete 10 oz. servings. 
© 29Sep6l; KK162103. 

CHURCH & DWIGHT CO., INC. © 

Baking soda for home baiting. Arm & 
Hammer, (in What's new in home 
economics, Sept. I96I, p. 21-24) 
© 21Aug6l; KKI6186O. 
Baking soda makes these Christmas 
scones. Arm & Hammer, (in What's 
new In home economics, Nov. 1961, 
p. 31) © I80ct6l; KKI63338. 



CINCINNATI MILLING MACHINE CO. © 
Heavy duty vertical milling attach- 
ment. © 31May6l; KKl 59989. 
Motorized tilting wheelhead for 
Cincinnati no. 2 cutter and tool 
grinders. Publication no.M-2242. 
© 31May6l; KKl 59987. 
No. 2 radius grinding attachment for 
Cincinnati no. 2 cutter sind tool 
grinders. Publication no.M-224l. 
© 31May6l; KKl 59988. 

CITIES SERVICE OIL CO. © 

Convert a service station to your 
type of business. © 110ct6l; 
KKI63069 . 

CLAPF (M. B.) & SONS, INC, © 
Created by Michael Flnelli. 

© 29Sep58; KKI62082. 
F. J. Masterson imperial grade. 

Shoe carton. © 5Jun6l; KKI61582. 
Joslin & Mooney royal purple 2495 
series. Shoe carton. © 5Jun6l; 
KKI6158I. 
Randy-PedicB, approved for better 
foot care. Shoe carton. © 9Aug60; 
KKI62519. 

CLAIROL, INC. © 

And now from Clairol research, a great 
new beauty prescription for troubled 
hair; Condition. (in American hair- 
dresser, July 1961, p. 20-21) Appl. 
author: Foote, Cone & Belding. 
© 20jTin6l; KKI6OO65. 
Are you Just a shade away from love- 
liness? Miss Clairol Hair Color 
Bath. © 15Apr6l; KKL 59935- 

Clairol gives our students confidence 
in halrcolorlng . . . says Mr. Comer 
Syprett. Endorsed by Alan L. 
Swafford. (in National beauty 
school Journal and beauty school 
management, July 1961, p. 2 of 
cover) Appl. author: Foote, Cone 
& Belding. © lJul6l; KKl 60539. 

Clairol training films and hair- 
coloring books help to stimulate 
interest In our daily halrcolorlng 
lessons ... says Mrs. Nelle B. 
Lorlck. Endorsed by Ruth Medlin. 
(in National beauty school Journal 
and beauty school management, Sept. 
1961, p. 2 of cover) Appl. author: 
Foote, Cone & Belding. © lSep6lj 
KKl 61692. 

Does she, or doesn't she? Miss Clair- 
ol Hair Color Bath. Bathtub scene. 
(In Life, June 9, 1961, p. 101) 
Appl. author: Foote, Cone & Belding. 
© 7Jun6l; KKl 59955- 

Does she, or doesn't she? Miss 
Clairol Hair Color Bath. [Boy & 
woman by wall] Appl. author: 
Foote, Cone & Belding. © 30Aug6l 
(In notice: 196O); KKl6l864. 

Does she, or doesn't she? Miss 
Clairol Hair Color Bath. [Boy 4 
woman with paint brush in mouth] 
Appl. suthor: Foote, Cone 4 Belding. 
© 25Aug6l (in notice: 196O); 
KKI6186I . 

Does she, or doesn't she? Miss 
Clairol Hair Color Bath. [Boy 
hxigglng woman wearing striped 
dress] Appl. author: Foote, Cone 
& Belding. © 25Aug6l (in notice: 
i960); KKI61863. 
Does she or doesn't she? Miss 
Clairol Hair Color Bath. [Boy 
pulling woman's hair] (in Life, 
Oct. 27, 1961, p. 26) Appl. author: 
Foote, Cone & Belding. © 250ct6l; 
KKI6295O. 

Does she, or doesn't she? Miss 
Clairol Hair Color Bath. [Girl 
& boy among buttercups] (in Life, 
Sept. 29, 1961, p. 120) Appl. au- 
thor: Foots, Cono 4 Belding. 
© 27Sep6li KK161700. 

Does she, or doesn't she? Miss 
Clairol Hair Color Bath. [Small 
boy 4 girl carrying school books] 
(In Life, Sept. 1. 196I, p. 12) 
Appl. author: Foote, Cone 4 Belding. 
© 30Aug6l; KKI61685. 



J1961 



CURRENT REGISTRATIONS 



95 



Does she, or doesn't she? Hiss 
I Clairol Hair Color Bath. [Woman 
& little girl against background 
of blossoms] (In Life, July Ik, 
1961, p. 6) Appl. author: Foote, 
Cone & Beldlng. © 12Jul6l; 
KKI60654. 
Does she, or doesn't she? Miss Clair- 
ol Hair Color Bath. [Woman & little 
girl by wall; transit car card] 
Appl. author: Foote, Cone & Beldlng. 
© 24jul6l; KKI60547. 
Does she, or doesn't she? Miss 
Clalrol Hair Color Bath. [Woman 
& little girl holding telephone] 
(In Ebony, June 196I, p.ll8) 
Appl. author: Foote, Cone & Beldlng. 
© 17Jun6lj KKI65156. 
Does she, or doesn't she? Miss 
Clalrol Hair Color Bath. [Woman 
holding skate] Appl. author: Foote, 
Cone & Beldlng, © 25Aug6l (in 
notice: i960); KKI61862. 

Does she, or doesn't she? You and 
Clairol make such beautiful halr- 
colorlng together. Miss Clalrol 
Hair Color Bath. [Boy hugging 
woman wearing striped blouse] 
(in Modern beauty shop. May 1961, 
p. 52-33) Appl. author: Foote, 
Cone & Beldlng. © 25Apr6l; 
KKI60538. 
Hate that gray? Wash it away. Loving 
Care hair color lotion. [Woman & 
reflection in water] (in The Ameri- 
can weekly, Oct. 29, 1961, p. 6) 
Appl. author: Foote, Cone & Belding. 
© 290ct6l; KKI63432. 
How to give di^, damaged hair a new 
lease on life and lustre, by 
Mr. Stefan Horvath. Condition, 
(in American hairdresser, Aug. 
1961, p. 6-7) Appl. author: Foote, 
Cone & Beldlng. © 20Jul6l; 
KKI60533. 
How to make luxury treatments out of 
regular tint and bleach Jobs. 
Pure white creme developer, (in 
Beauty trade, Apr. I961, p. 24-25) 
Appl. author: Foote, Cone & Beldlng. 
© 10Apr6l; KKI61688. 
How to sell more haircoloring the 

Clairol way. © 27Apr6l; KKI60368. 
How to tint for lovely drab shades, 
without unwainted reds, by Mr. Philip 
R. Edelmayer. Miss Clairol Hair 
Color Bath, (in American hair- 
dresser, June 1961, p. 6-7) Appl. 
author; Foote, Cone & Belding. 
© 20May6l; KKl6l704. 
If I've only one life, let me live 
It as a blonde. Ultra-Blue 
Lady Clalrol . [Man kissing 
woman's hand] (in Mademoiselle, 
Nov. 1961, p. 57) Appl. author: 
Foote, Cone & Beldlng. © 290ct6l; 
KKI6296O. 
If I've only one life, let me live 
It as a blonde. Ultra-Blue Lady 
Clalrol cremogenlzed hair llght- 
ener. [Woman holding champagne 
glass] (in Look, Aug. 1, 1951, 
p. 2 of cover) Appl. author: 
Foote, Cone & Beldlng. © l8jul6l; 
KKI60656. 
If I've only one life, let me live it 
as a Clairol blonde. Ultra-Blue 
Lady Clalrol. [Man kissing woman's 
hand] Appl. author: Foote, Cone & 
Beldlng. © 230ct6l; KKl 62450. 
Inspired by the newest Miss Clalrol 
blonde, Andre Anouge creates a new 
Flaxen Blonde for your patrons. 
(In American hairdresser, Nov. 
1961, p. 18-19) Appl. author: Foote, 
Cone 8e Belding. © 200ct6lj 
KKI62958. 
An internationally famous hairdresser 
tells why you should use a special 
shampoo if you color or lighten 
your hair. Endorsed by Andre Anouge. 
(in The Plain dealer Sunday magazine, 
Nov. 19, 1961, p. 4) Appl. author: 
Foote, Cone & Belding. © 19Nov6lj 
KKI63435. 



An internationally famous hairdresser 
tells you why you should use a 
Bpecial shampoo if you color or 
lighten your hair. Endorsed by 
Enrioo Caruso, (in Mademoiselle, 
Oct. iy6l, p. 43) Appl. author: 
Foote, Cone & Beldlng. © 29Sep6l; 

KKI61689. 
Is it true blondes have more fun? 
Lady Clalrol creme hair llghtener. 
Archery scene, (in Look, Mar. 28, 
1961, p. 64) Appl. author: Foote, 
Cone Sc Beldlng. © l4Mar6l; 
KKl 60655. 

Is It true blondes have more fun? 
Lady Clalrol creme hair llghtener. 
Beach scene. (In Look, July 4, 
1961, p. 72) Appl. author: Foote, 
Cone & Belding. © 20Jun6l; 
KKI60657. 

Is it true, blondes have more fun? 
Lady Clairol creme hair llghtener. 
[Couple under umbrella] (in Look, 
May 23, 1961, p. 66) Appl. author: 
Foote, Cone & Beldlng. © l6May6lj 
KKl 59970. 

Is it true, blondes have more fun? 
Lady Clalrol oreme hair llghtener. 
[Woman & man with banjo] (In 
ChlOAgo Sunday tribune, July 23, 
1961, magazine section, p. 18) 
Appl. author: Foote, Con& fcBelding. 
© 23Jul6l; KKI61702. 

Is it true blondes have more fun? 
Iiady Clairol oreme hair llghtener. 
[Woman pouring cup of water on man's 
head] (in Hairdo, Sept. 1961, p. 4 
of cover) Appl. author: Foote, 
Cone & Belding. © 6Jul6l; KKI6169I. 

Leading beauty schools agree where 
results count, you can count on 
Clalrol. Endorsed by Jean Page, 
(in National beauty school Journal 
and beauty school management, Oct. 
1961, p. 2 of cover) Appl. author: 
Foote, Cone & Beldlng. © 10ct6l; 
KK162469. 

Miss Clairol Hair Color Bath. Con- 
tents 2 fl. oz. © 4Aug6l; 
KKI61666. 

Miss Clairol turns in another great 
performance; new movies to teach 
by, 2 great new Clalrol films help 
your students become haircoloring 
stars, (in National beauty school 
Journal and beauty school memage- 
ment, J\ine I96I, p. 4) Appl. au- 
thor: Foote, Cone & Beldlng. 
© lJun6l; KKl 59972. 

My hair's gray now, I love it that 
way. Come Alive Oray. [Couple 
on steamship] (in The American 
weekly {The Sunday Oregonian) 
Sept. 17, 1961, p. 8) Appl. author: 
Foote, Cone St Belding. ® 17Sep6l; 
KKI617OI. 

New, Clalr-Fill, the creme color 
builder that helps over-porous 
hair take ajid hold color evenly 
in tinting or toning. 2 heads, 
(in American hairdresser, July 
1961, p.22-23) Appl. author: Foote, 
Cone & Belding. © 20J\in6l; 
KKI6OO63. 

New, quick, easy answer to faded ends 
In tinting with no extra time or 
trouble. Clalr-Fill. (in American 
hairdresser, Oct. 1961, p. 6-7) 
Appl. author: Foote, Cone & Beldlng. 
© 20Sep6l; KKI61687. 

Now, a quick, easy way to more 
beautiful blonde toning on over- 
porous hair. Clair-Plll. Endorsed 
by Mr. Shacove, (in American hair- 
dresser, Nov. 1961, p. 6-7) Appl. 
author: Foote, Cone & Beldlng. 
© 200ct6l; KKI6296I. 

Now be any of these delicate blondes. 
Creme Toner. (in Life, Sept. 22, 
1961, p. 49) Appl. author: Doyle 
Dane Bembach, Inc. © 21Sep6l; 
KKI62066. 
Now be any of these delicate blondes; 
Just whisper Clalrol Creme Toner to 
your hairdresser, (in Harper's 
bazaar, Oct. 1961, p. 74-75) Appl. 
author: Doyle Dane Bembach, Inc. 
NM: additions. © 30Sep6l; KKI6257O. 



Now, Clairol in new 4-oz. resale 
size. Shampoo, (in American 
hairdresser, Oct. 1961, p.l40) 
Appl. author: Foote, Cone & 
Beldlng. © 20Sep6l; KK162953. 
Our warmest thanks for your constant 
preference for Clairol products 
and your artistry in using them. 
Season's greetings, (in American 
hairdresser, Dec. I961, p. 4-5) 
Appl. author: Foote, Cone & Beldlng. 
© 20Nov6l; KKI63444. 
Sparkling new gift appeal, Vltapointe 
happy holidays deal with free 
favors . Christmas tree with favors . 
(in American hairdresser, Sept. 
1961, p. 6) Appl. author: Foote, 
Cone & Beldlng. © 20Aug6l; 
KKI6169O. 
Vital women use Vltapointe, they know 
10 brush strokes work like 100 with 
new Vltapointe creme hairdress. 
[Couple at easel] (in Los Angeles 
times home magazine, Nov. 19, 1961, 
p. 4) Appl. author: Foote, Cone & 
Belding. © 19Nov6l; KKI63438. 
Vital women use Vltapointe, they 
know 10 brush strokes work like 
100 with new Vltapointe creme 
hairdress. [Couple in antique 
shop] (in Los Angeles times, 
July 9, 1961, p. 59) Appl. author: 
Foote, Cone & Beldlng. NM: revi- 
sion. © 9Jul6l; KKlb0536. 
Vital women use Vltapointe, they know 
10 brush strokes work like 100 with 
new Vltapointe creme hairdress. 

!Man & woman opening thermos bottle ] 
In The American weekly (San Fran- 
cisco examiner) Aug. 13, 1961, p. 17) 
Appl. author: Foote, Cone & Belding. 
© 13Aug6l; KKI63179. 
Vital women use Vltapointe, they know 
10 brush strokes work like 100 with 
new Vltapointe creme hairdress. 
Omnibus scene. Appl. author: 
Foote, Cone & Beldlng. © llJ\in6l; 
KKI60546. 
Vltapointe creme hairdress and con- 
ditioner with Sebalm. Net wt. 
1 3/* oz. ® 19Apr57; KKI60525. 
We use Clairol In our hair color 
training programs at all of our 
beauty schools with most satis- 
factory results each and every time, 
says Jeein Page. Endorsed by Reapha 
Sllvestrl. (In National beauty 
school Journal and beauty school 
management, Aug. 196I, p. 2 of 
cover) Appl. author: Foote, Cone & 
Beldlng. © lAug6l; KKl60534. 
We use Clairol products in our clinic 
and halrcolarlng program because we 
can couiit on excellent .results, says 
Helen Merna. Endorsed by Edsel 
Beaty. (in National beauty school 
Journal eind beauty school manage- 
ment, Nov. 1961, p. 2 of cover) 
Appl. author: Foote, Cone Se Belding. 
P tNov6li KKI63446. 

CLARK EQUIPMENT CO. © 

Clark-0-Qrara telegram. To: Mr. Clark 
Employee, Industrial City, U. S. A. 
© 110ct6l; KKI62609. 

CLEANER CARE CO. © 

Modem service. Cleaner Care by 
experts. © 27Nov60; KKl 59846. 

CLEEK, CHARLES. © 

Count down missile and laxincher. 
© 270ct6l; KKI62258. 

CLEVELAND COCA-COLA BOTTLING CO. © 
Coca-Cola presents the history of 
bowling, 33. (I"^ The Cleveland 
kegler, Sept. 12, 1961, p. 5) 
Appl. author: Charles M. Schloss. 
© 12Sep6l; KKI61335. 
Coca-Cola presents the history of 
bowling, 34. (In The Cleveland 
kegler, Sept. 26, 196I, p. 5) Appl. 
author: Charles M. Schloss. 
© 26Sep6l; KKl6l497. 



96 



COMMERCIAL PRINTS AND LABELS 



July-Dec 



CLEVELAND COCA-COLA BOTTLING CO. -Con. 
Coca-Cola presents the history of 
bowling, 35. (In The Cleveland 
kegler, Oct. 10, 1961, p. 5) Appl. 
author: Chsirlea M, Schloss. 
© 100ct6l; KKI61802. 
Coca-Cola presents the history of 
bowling, 36. (In The Cleveland 
kegler, Oct, 24, I96I, p. 5) 
Appl. author: Charles M. Schloss. 
© 240ct6l; KKI61995. 
Coca-Cola presents the history of 
bowling, 37. (In The Cleveland 
kegler, Nov. 7, 1961, p. 5) Appl. 
author: Charles M. Schloss. 
© 7Nov6l; KKI62512. 
Coca-Cola presents the history of 
bowling, 38. (in The Cleveland 
kegler, Nov, 21, 196I, p. 5) Appl, 
author: Charles M. Schloss. 
© 21Nov6l; KKI6278O. 
Coca-Cola presents the history of 
bowling, 39, (in The Cleveland 
kegler, Dec, 5, 1961, p,5) Appl. 
author: Charles M. Schloss. 
© 5Dec6lj KKI6303I. 

CLEVELAND HOSPITAL COUNCIL. © 

Our voluntary hospitals. What they 
are, what they mean to us. 
© 25Aug6l; KKI61976. 

CLEVELAND TVflST DRILL CO. © 

Quality tools are your best Invest- 
ment, (in Mill & factory, Oct. 
1961, p,l42) Appl. author: 
W. Emerson Wenger, © 20ot6lj 
KKI61553. 

CLEVELAND TWIST DRILL CO. BAY STATE 
TAP & DIE CO. SEE Bay State Tap & 
Die Co. 

CLOROX CO. © 

Free I96I Rand McNally world map, for 
premium points from Clorox. (In 
The Denver post, Aug. 31, 1961, 
p. 36) Appl. autho.-: Honlg-Cooper & 
Harrington. © 31Aug6lj KKI62606. 

It's the news inside the plastic 

bottles that makes Clorox America's 
most-preferred bleach. [Little boy 
With soiled shirt collar] (in The 
Milwaukee Journal, Oct. 5, 1961, 
pt.4, p. 18) Appl. author: Honlg- 
Cooper & Harrington. NM: "addi- 
tional textual material". © 50ct6l: 
KKI62706. 

It's the news Inside the plastic 
bottles that makes Clorox America's 
most-preferred bleach. [Man with 
soiled shirt collar] (ir The Fargo 
forum, Aug. I6, I96I, section 2, 
p. 20) Appl. author: Honlg-Cooper 
& Harrington. © l6A\]g6lj KKI61787, 
New, from Clorox, America's largest 
selling bleach; patented design 
plastic safety bottles, (in 
St. Paul pioneer press. May 25, 
1961, p. 12) Appl. author: Honlg- 
Cooper & Harrington. © 25May6l: 
KKI62505. 

New from Clorox, patented design 
plastic bottles. Clorox gives you 
. . . power that effectively gets 
out suds-proof body dirt. Bleach, 
(in Cleveland plain dealer, Sept. 8, 
1961, pt.2, p. 16) Appl. author: 
Honlg-Cooper & Harrington. 
© 8Sep6l; KKI61792. 

New from Clorox: patented design 
plastic safety bottles. Available 
In gallons, half -gallons and new 
king size that contains over 5 
quarts yet weighs less than a glass 
gallon. (In St. Louis post-dis- 
patch, Sept. 14, 1961, p,4F) Appl. 
author: Honlg-Cooper & Harrington, 
NM: "additional textual and pic- 
torial material", © l4Sep6l; 
KKI62705. 
New from Clorox, patented design 
plastic safety bottles. Bleach, 
(in Los Angelas times. Aug. 17, 
1961, section 1, p. 23) Appl. au- 
thor: Honlg-Cooper & Harrington. 
© 17Aug6l; KKI61788. 



New from Clorox, patented design 
plastic safety bottles. Clorox 
does more than whiten. Bleach, 
(in The Muskegon chronicle. 
May 31, 1961, section 2, p. 15) 
Appl. author: Honlg-Cooper & 
Harrington. © 31May6l; KKI61793. 
New from Clorox, patented design 
plastic safety bottles; new Clorox 
plastic safety bottles won't break. 
Bleach, (in Columbus evening dis- 
patch, May k, 1961, P.12B) Appl. 
author: Honlg-Cooper & Harrington. 
© 4May6l; KKI60191. 
New from Clorox: patented design 
plastic safety bottles. Save 8 
cents on Clorox. (In The Muskegon 
chronicle, June 28, I961, seel, 
p. 9) 'Vppl. author: Honlg-Cooper & 
Harrington. NM: "additional textual 
material". © 28Jun6l; KKI62194. 
New from Clorox, patented design 
plastic safety bottles. Won't 
break. Bleach, (in Buffalo evening 
news. Sept. 28, 196I, section 3, 
p. 51) Appl. author: Honlg-Cooper 
& Harrington. © 28Sep6l; ICKI61791 . 
New from Clorox, patented design 

plastic safety bottles; won't break. 
Bleach, (in Columbus evening dis- 
patch. May 18, 1961, P.I8A) Appl, 
author: Honlg-Cooper & Harrington, 
® l8May6l; KKI60192, 
Protect your children's health, use 
Clorox in your wading pool. (In 
The Cleveland press, June 7, 196I, 
p. CIO) Appl, author: Honlg-Cooper 
& Harrington. © 7Jun6l; Kia6o8l3. 
Protect your children's health, use 
Clorox in your wading pool, (in 
The Phoenix gazette, June 15, 1961, 
section 3, p. 42) Appl, author: 
Honig-Cooper & Harrington. 
© 15Jun6l; KKI61789, 
Prove it your next wash, today's 
Clorox gets out dirt that suds 
leave in. Bleach, (in The Cin- 
cinnati post. May I8, 1961, p.4o) 
Appl. author: Honig-Cooper & 
Harrington. © l8May6l; KKI6OI93. 
Save 8j/ on Clorox, America's largest 
selling bleach, now in plastic 
safety bottles. (In The Minneapolis 
star, June 7, I96I, p.l5C) Appl. 
author: Honig-Cooper & Harrington. 
© 7Jun6l; Kia6o8li(.. 

Special trial offer: save 8 cents on 
Clorox In plastic safety bottles, 
(In The Cincinnati post times star, 
Nov. 9, 1961, p. 43) Appl. author: 
Honig-Cooper & Harrington. 
© 9Nov6l; KKI63119. 

This oily body dirt is suds-proof. 
Bleach. [Little boy with soiled 
shirt collp"! (in Buffalo evening 
news. Aug. 24, 1961, section 2, 
p. 32) Appl. author: Honlg-Cooper 
& Harrington. © 24Aug6l; KK161784. 

This oily body dirt is suds-proof. 
Bleach. [Little boy with soiled 
shirt collar] (in The Grand Rapids 
press, Aug. 24, 1961, section 3, 
p. 38) Appl. author: Honlg-Cooper 
& Harrington. © 24Aug6l; KKI61786. 

This oily body dirt is suds-proof. 
Bleach, [Man with soiled shirt 
collar] (In The Washington post 
& times herald. Sept, 28,-1961, 
section C, p. 2) Appl, author: 
Honig-Cooper & Harrington. 
© 28Sep6l; KKI61785, 

This oily body dirt is suds-proof. 
Bleach. Special offer. [Little 
boy with soiled shirt collar] 
(In St. Petersburg times, Sept. I'l, 
1961, P.6-D) Appl. author: Honig- 
Cooper & Harrington. © l4Sep6l; 
KKI6I79O. 

This oily body dirt Is suds-proof, 
you need Clorox to clean It out. 
(In Buffalo evening news, July 13, 
1961, p. 2) Appl. author: Honlg- 
Cooper k Harrington. © 13Jul6l: 
KKlboBn. 



This oily body dirt is suds-proof, 
you need Clorox to clean it out; 
now in plastic safety bottles. 
(In Columbus evening dispatch, 
July 13, 1961, P.12B) Appl. au- 
thor: Honig-Cooper & Harrington. 
© 13Jul61; KKI60816. 

This oily body dirt is suds-proof, 
you need Clorox to clean it out; 
save 5^ on special gallons. (In 
The Birmingham news, July 13, 
1961, p. 52) Appl. author: Honlg- 
Cooper & Harrington. © 13Jul6l; 
KKI60812, 

Why scrub collars? Just add Clorox 
to your suds and let your washer 
do the work, (In The Cleveland 
press. May 17, 1961, p.C19) Appl. 
author: Honlg-Cooper & Harrington. 
© 1711ay6l; KKI60815. 

COAST PACIFIC REALTY. 

For sale, Hollywood Riviera eight 
units. NM: additions. C Charles R, 
Fish d,b,a. Coast Pacific Realty; 
19Aug6l; KKI61433, 



COATES, CECIL H. 
Print, Co. 



SEE Bl-Lo Chock 



COCA-COLA CO. © 

Beach party? Have a ball, have a 
Coke. (In Seventeen, July 1961, 
p. 3 of cover) Appl. author: 
McCann-Erlckaon, Inc. O lJul6l: 
KKl 59930. 
Big refreshment value. Chef, 
Appl, author: McCann-Erlckaon, 
Inc. ® lAxig6l; KKI61334. 
Big refreshment value. Potato chips. 
Appl. author: McCemn-Erlckaon, Inc. 
© lSep6l; KKI6133I. 
Enjoy a float with Coke, Appl. 
author: McCann-Erlckaon, Inc. 
© 30Jun6l; KKl 59931. 
Enjoy that refreshing new feeling, 
that special zing, you get from 
Coke; field signals. Boy Scout & 
signals. (In Boy's life, Oct. 
1961, p. 4 of cover) Appl. author: 
McCann-Erickson, Inc. © 25Sep6l; 
KKl 61868. 
Enjoy that refreshing new feeling 
you get from Coke. Coke & food. 
(In The Reader's digest. Mar. 
1961) Appl, author: McCann- 
Erlckson, Inc, © 21Feb6l; 
KKl 59917, 
From Barcelona to Burbank. one thing 
remains, the same, ths cold crisp 
taste, the cheerful lift of Ice 
cold Coca-Cola, (in Leatherneck, 
Sept. 1959, p.l) © 25Aug59; 
KKI62885. 
Oet that refreshing new feeling, enjoy 
the special zing Coke gives you. 
Bottle in show, (in Ebony, Aug. 
1961, p. 27) Appl. author: McCann- 
Erlckson, Inc. ® 15Jul6l; KKI6188I. 
Hot foods call for Ice-cold Coke, 
[Crown rib roast & Coke] (in 
McCall'8, Feb. I96I, p. 26) Appl, 
author: McCann-Erlckson, Inc. 
© 17Jan6l; KKl 59926, 
Hot foods call for ice-cold Coke. 
(In McCall's, Oct. I96I, p. 223) 
Appl. author: McCann-Erlckson, Inc 
© 21Sep6l; KKI6187O. 
Hot foods call for Ice-cold Coke. 
[Steak & Coke] (in MoCall'B, 
June 1961) Appl. author: MoCann- 
Erlckson, Inc. © 17May6l; 
KKl 59927. 
How to lighten your study load, stack 
on the Coke and go, go, go. [Fresh- 
man boy carrying books for couple] 
(in The American girl, Oct, 1961) 
Appl. author: McCann-Brlckson, Inc. 
© 25Sep6l; KKI62529, 
King size Coko Big cheese with 
crackers. ®20ct61; KKI61883, 
Now for that refreshing new feeling, 
that special zing you get from 
Coke, Boy Scout & b\;igle, (in 
Boy's life, July 1961, p,4 of 
cover) Appl, author: McCann- 
Erickson, Inc. © 26jun6l; 
KKl 59924, 



"61 



CURRENT REGISTRATIONS 



97 



1, 2, 3, zing, or how to make a float 
I with Colce. (In Jimlor acholastlo, 
i Apr. 26, 1961, p. 2 of cover) Appl. 
author: MoCann-Erlckson, Inc. 
© 24Apr6l; KKl 59928. 
Randolf the red-faced retailer was 
cavight with his supply of Coke 
down at Christmas, (in Chain store 
age, Oct. 1959, p. 35) © 30Sep59; 
KKl 62886. 
Reach for that refreshing new feeling, 
that special zing you get from 
Coke. Boy Scouts In canoes. 
(In Boy's life, June 196I, pA of 
cover) Appl. author: McCann- 
Erlckson, Inc. ® 25May6l; 
KKI59925. 
Refreshing new feeling. Bam dance. 
Appl. author: McCemn-Erlckson, Inc. 
© 20ct6l; KKI61882. 
Refreshing new feeling. Refreshed 
shopper. Appl. author: McCann- 
Erlckson, Inc. © lNov6lj KK162541. 
Refreshing new feeling. Tuba player. 
Appl. author:. McCann-Erlckson, Inc. 
© lSep6lj KKI61333. 
Santa Claus and dog. (in National 
geographic magazine, Dec. 196I, 
p. 4 of cover) Appl. author: McCann- 
Erlckson, Inc. © 10Nov6l; KKI6267I. 
Sing out the carols; then zing out for 
Coca-Cola, (in Senior scholastic, 
Dec. 6, 1961, p. 4 of cover) Appl. 
author: McCann-Erlckson, Inc. 
© 4Dec6lj KKI63042. 
Tan ta 11 zing; enjoy that refreshing 
new feeling with a float with Coke. 
Ice cream & Coke, (in American 
girl, Apr. 1961, p. 4 of cover) 
Appl. author: McCann-Erlckson, Inc. 
© 25Mar6l; KKl 59921. 
Ticket for Treatsvllle: long, tall 
sandwich and long, tall bottle of 
Coke. [Dagwood sandwich, bottle & 
glass] (in Junior scholastic, 
Oct. 25, 1961, p. 2 of cover) Appl. 
author: McCann-Erlckson, Inc. 
© 230ct6l; KKI62536. 
What a refreshing new feeling. Women 
shoppers, (in The Saturday evening 
post, Nov. 18, 1961, p. 4 of cover) 
Appl. author: McCann-Erlckson, Inc. 
© l4Nov6l; KKI6267O. 
What a refreshing new feeling, what 
a special zing you get from Coke. 
College graduates, (in The 
Reader's digest. May 196I) Appl. 
author: McCann-Erlckson, Inc. 
© 21Apr6lj KKl 59919. 
What a refreshing new feeling, what 
a special zing you get from Coke. 
Couple under table In rain, (in 
Life, Apr. 7, 1961, p. 4 of cover) 
Appl. author: McCann-Erlckson, Inc. 
© 5Apr6l; KKl 59929. 
What a refreshing new feeling, what 
a special zing you get from Coke. 
Skin divers, (in The Saturday 
evening post, 3\me J>, 1961, p. 4 of 
author: McCann- 
. © 31May6l; 



cover) Appl. 
Erlckson, Inc . 
KKl 59920. 

When friends drop 
and dog. Appl. 
Erlckson, Inc. 



in. Santa Claus 

author: McCann- 

© lDec6l; KKI65044. 

Zing for your supper with Ice cold 
Coke. Six new supper sandwiches 
to enjoy with sparkling Coca-Cola, 
(in MoCall's, Apr. 196I, p. 32-33) 
Appl. author: McCann-Erlckson, Inc. 
© 17Mar6l; KKl 59923. 

Zing, refreshing new feeling. 
Couple In surf. Appl. author: 
McCann-Erlckson, Inc. © lAug6l; 
KKI61332. 

Zing, what a refreshing new feeling, 
what a special zing, you get from 
Coke. Barn dance, (in The New 
Yorker, Sept. 23, 196l) Appl. au- 
thor: McCann-Erlckson, Inc. 
© 21Sep6l; KKI61869. 

Zing, what a refreshing new feeling, 
what a special zing you get from 
Coke. Girl In valentine dress, 
(in American girl, Feb. 196I, p. 2 



of cover) Appl. author: McCann- 
Erlckson, Inc. C 25Jan6l; 
KKl 59918. 
Zing, what a refreshing new feeling, 
what a special zing you get from 
Coke. Olrl on trampoline. (In The 
New Yorker, Apr, 8, 196I) Appl. 
author: McCann-Erlckson, Inc. 
© 6Apr6l; KKl 59922. 
Zing, what a refreshing new feeling, 
what a special zing you get from 
Coke. Ice skaters, (in The Sat- 
urday evening post, Jan, l4, 1961) 
Appl. author: McCsmn-Erlckson, Inc. 
© 10Jan6l; KK159916. 

COCHRAN (JACQUELINE), INC. © 

For those with the wisdom to recog- 
nize an elegant perfume ajid the 
wherewithal to wear It, Caprlccl, 
the new perfume by Nina Rlccl, (In 
Harper's bazaar, Oct. 1, I961, p. 71) 
Appl. author: Kastor Hilton Chesley 
Clifford & Atherton, Inc, © Jacque- 
line Cochran, Inc. (in notice: 
Jacqueline Cochran Cosmetics); 
10ct6l; KKI62098. 
Velvetlze, do far more than merely 
moisturize your skin. Plowing Vel- 
vet hydrophllic cream. (in Harp- 
er's bazaar, Oct, 1, I96I, p. 68-69) 
Appl. author: Kastor Hilton Chesley 
Clifford & Atherton, Inc. © 10ct6l; 
KKI62099. 

COINTREAU, LTD. © 

Cointreau liqueur; 20. (in The New 
Yorker, Apr. 4, 1959, p.155) Appl. 
author: Reach, MoCllnton & Co., 
Inc. © 4Apr59; KKI62187. 

COLE STEEL EQUIPMENT CO. © 

Best seat In the office. The Ex- 
ecutive. Appl. author: Frank L. 
Chilton, © 31May6l; KKI61382. 

COLGATE PALMOLIVE CO. © 

Hot weather warning: Urj and dusty, 
or watTn and sticky. When the 
weather changes your skin, be sure 
to change to Choice soap, (in The 
Wichita Palls times, June 15, 1961, 
p.llB) Appl. author: Ted Bates & 
Co., Inc. © 15Jun6l; KKI61218. 
It's here, the new Colgate tooth- 
brush. (In Life, July 21, 1961) 
Appl. author: Ted Bates & Co., Inc. 
© igjulSl; KKI60696. 
Nature created 3 skin tones: dry, 
normal, oily. Because no single 
soap can possibly be right for all 
3, Colgate created Choice in 3 for- 
mulas. (In Port Wayn<=: news senti- 
nel, June 13, 1961, p. 22) Appl, 
author: Ted Bates & Co,, Inc. 
© 13Jun6l; KKI61217. 
New, Colgate toothbrush. Designed to 
clean teeth cleaner, be gentle to 
the gums, (in Journal of American 
Dental Assn., Sept. I96I, p,217) 
Appl. author: Ted Bates & Co., Inc. 
© lSep6l; KKI62635. 
New, Colgate toothbrush. Designed to 
clean teeth cleaner, treat gums 
gently, (in Dental survey, July 
1961, p. 913) Appl. author: Ted 
Bates & Co., Inc. © lJul6l; 
KKI62634, , 

New, the Colgate toothbrush. (In 
Good housekeeping, Aug. 1961, p. 19) 
Appl. author: Ted Bates & Co., Inc. 
© 18JUI6I; KKI60685. 
Now, from Colgate ... Colgate Fluor- 
ide; new foaming fluoride tooth- 
paste with the world's best tooth- 
paste taste. (in New York times, 
Nov. 28, 1961, p,23) Appl, author: 
Ted Bates & Co., Inc. © 28Nov61; 
KKI63125. 
Now, from Colgate, you can get the 
benefits of brushing with fluoride 
toothpaste with the world's best 
toothpaste taste. New Colgate 
Fluoride, (in The Kansas City 
times, Nov. 8, I96I, p. 11) Appl. 
author: Ted Bates & Co., Inc. 
© 8Nov61; KKI63126. 



This girl needs a light deodorant, 
this girl needs a medium deodorant. 
All 3 girls need unique new Poise 
roll-on deodorant, fin Life, 
July 7, 1961, p.Rl-2) Appl. author: 
Norman, Craig & K.ur"jnel, Inc. 
© 5Jul6l; KK161041, 

COLLE MOVOY WESTON BABNETT, INC. © 
Our Industrial heritage. Chaaberlaln 
Corporation opens opportunities for 
the future through rasearoh and man- 
ufacture of Improved products for 
homes, farms and defense. Clothes 
wringers. (In Waterloo Sunday 
courier, Sept. 24, I961, p. 26) 
© 24Sep6l; KK162102. 

COLLEGE INN, SEE College Inn Food 
Products Corp, 

COLLEGE INN POOD PRODUCTS CORP. 

Get both free; egg noodles and chick- 
en, chicken broth. (In Philadel- 
phia evening bulletin) © College 
Inn, accepted alternative designa- 
tion of College Inn Pood Products 
Corp.; 21Sep6l; KKI61517, 

COLONIAL YORK TOURIST BUREAU. © 
Colonial York Tourist Bureau, 
Schmidt Building, York, Pa. 
Letterhead, By Fred J, Bailey. 
© 23Aug6l; KKI612O6. 

COLOR TILE CO. OF COLO. SEE Color Tile 
Co, of Colorado, Inc, 

COLOR TILE CO, OP COLORADO, INC, 
Thousands of cartons. Wall tile, 
(in The Joliet herald news, 
Oct. 1, 1961, p. 11) © Color Tile 
of Colorado, Inc, (in notice: 
Color Tile Co, of Colo,); 10ct6l; 
KKI62986. 
Thousands of cartons of vinyl tile, 
(in The Joliet herald news. 
Sept, 17, 1961, p. 10) © Color Tile 
of Colorado, Inc. (in notice: Color 
Tile Co. of Colo,); 17Sep6l; 
KKI62988, 
Tile sale, (in The Joliet herald 
news, Sept. 10, I961, p,9) © Color 
Tile of Colorado, Inc. (in notice: 
Color Tile Co. of Colo.); 10Sep6l; 
KKI62987 . 

COLOR TILE OF COLORADO, INC, SEE Color 
Tile Co. of Colorado, Inc, 

COLUMBIA (MO,) CHAMBER OP COMMERCE, 
Genuine Boone County ham, © Columbia 
Chamber of Commerce; 7Aug6l; 
KKI60565, 

COMET RICE MILLS. © 

Cooked rice. Enriched longraln rice. 
Ready to eat. Net wt. 12 ozs. 
© 17Apr6l; KKI61III. 

COMMONWEALTH EDISON CO. 

We heat this big house electrically 
for Just $23 a month. Endorsed by 
Patrick 0. Mcllwee. (In Chicago 
daily news, June 2, I961, p. 11) 
© Commonwealth Edison Co. k.a. 
Commonwealth Edison - Public 
Service Co.; 2Jun6l; KKl 59860. 
When you build a new house, get the 
year round climate you want with an 
electric heat p\imp. (in Chicago 
daily news, June 16, 1961, p,13) 
© Commonwealth Edison Co,, other- 
wise k,a. Commonwealth Edison - 
Public Service Co.; l6Jun6l; 
KKl 59886, 

COMMONVfEALTH EDISON - PUBLIC SERVICE 
CO, SEE Commonwealth Edison Co. 

COMMUNITY HEALTH ASSN., INC., SEATTLE. 
Community Health Association, Inc. 
welcomes you, a special charter 
member to our new participation 
plan. NM: new matter. © Community 
Health Assn,, Inc; 19Aug6l; 
KKI61979. 



COMMERCIAL PRINTS AND LABELS 



July-Dec 



COMPTONE CO., LTD. © 

Sunglasses, 1962. Leaders In style, 
quality, value. Appl. author: 
Leo Bernstein. © 29Sep6l; KKI62196. 
VueMore wide-angle sport sunglasses. 
Appl. author: Leo Bernstein. 
© lDec6l; KKI62963. 

CONGOLEUM-NAIRN , INC. © 

Solid sell; new solid vinyl is a big 
talking point, looks better, costs 
less. Wonderflor solid vinyl tiles. 
(In House & home, Aug. 1959, p. 2 of 
cover) Appl. author: Keyes, Madden 
& Jones. © 22Ju159j KKI62665. 
You can count on it, you'll make 
money with Loomweve . Luxury 
tufted rugs and carpets. (in 
Textile Manufacturers Assn. 
directory 1961, p. 9) ® 28Peb6l 
(In notice: 1960); KKI60265. 

CONSOLIDATED PIPE CO. OP AMERICA. © 
The most forgettable pipe made. 
© 10May6l; KKI60386. 

CONTEMPORARY ARTS, INC. © 

Speecfikit, a new aid for public speak- 
ing. © llDec6l; KKl6348l. 

CONTINENTAL BAKING CO., INC. © 

Be a Wonder winner with Wonder bread, 
(in Sunday trlbiine, Minneapolis, 
Apr. 16, 1961) Appl. author: Ted 
Bates & Co., Inc. © l6Apr6l; 
KKI60687. 
Buttermilk makes the flavor; Wonder 
enriched bread. (in Philadelphia 
tribune, Apr. 4, I96I) Appl. au- 
thor: Ted Bates & Co., Inc. 
© IfAprSl; KKI6069I. 
Fan mail . Wonder Round-Up enriched 
bread, (in Journal, Portland, Or., 
Apr. 18, 1961) Appl. author: Ted 
Bates & Co., Inc. © l8Apr6l; 
KKI60674. 
First bread improvement you can actu- 
ally see, new Wonder Maglc-Mlx has 
no holes, looks like cake, (in 
Argus leader, Sioux Falls, S. D., 
June 21, 1961) Appl. author: Ted 
Bates & Co., Inc. © 21Jun6l; 
KKI60704. 
First bread improvement you can actu- 
ally see, new Wonder Magic- Mix 
has no holes, no streaks, (in 
Pipestone county star, Apr. 17, 
1961, p. 6) Appl. author: Ted Bates 
& Co., Inc. © 17Apr6l; KKI60692. 
First bread improvement you can 
actually see; new Wonder soft- 
whipped has no holes, no streaks, 
(in Council BlufJt's nonpareil. 
May 4, 1961, p. 17) Appl. author: 
Ted Bates & Co., Inc. © 4May6l; 
KKI60686. 
Fresh from the chuck wagon. Wonder 
Round-Up bread. (in Journal, Port- 
land, Or., Apr. 13, 1961) Appl. 
author: Ted Bates & Co., Inc. 
© 13Apr6l; KKI6O673. 
Get ready, get set for an avalanche 
of business as Hostess Introduces 
Metropolitan New York to something 
new and different. Hostess English 
muffins. (in Modern grocer, 
Apr. 14, 1961, p. 3) Appl. author: 
Ted Bates & Co., Inc. © l4Apr6l; 
KKI60682. 
Here's a promise to Gary area house- 
wives. Wonder enriched bread. 
L. W. Kirkpatrick. (in Post trib- 
une, Gary, Ind . , May 18, 1961) 
Appl. author: Ted Bates & Co., Inc. 
© l8May6l; KKI60697. 
Here's a promise to Hammond area 

housewives. Wonder enriched bread. 
John Golerabrewshi. (in Times, 
Hammond, Ind., May 18, I961) 
Appl. author: Ted Bates & Co., Inc. 
© l8May6l; KKI607OI . 
How to outwit your appetite. Profile 
special formula bread. Girl with 
rope. (In Standard times. New Bed- 
ford, Mass., July 19, I960) Appl. 
author: Ted Bates & Co., Inc. 
© 19Jul60; KKI6067I. 



The Inspiring atory of Harold. 

Wonder enriched bread. Circular. 
Appl. author: Ted Bates & Co., Inc. 
© 28Dec60; KKI60676. 

A man's bread for doing a man's 
work; Round-Up enriched bread. 
(In Ponca City news, July 14, 196OJ 
Appl. author: Ted Bates & Co., Inc.. 
© l4jul60; KKI6067O. 
A man's bread for doing a man's work. 
Wonder Round-Up. (in Alexandria 
dally town talk, Jan. 3, 196I, p. 5) 
Appl. author: Ted Bates & Co., Inc. 
© 3Jan6l; KK161274. 
Mother, give your child the 12 build- 
ing blocks of life found In Worlder 
bread. Endorsed by Stan Musial. 
(In Utlca observer-dispatch, 
Apr. 4, 1961, p. 7) Appl. author: 
Ted Bates & Co., Inc. © 4Apr6l; 
KKI61273. 
Mother, help your child be a Wonder 
winner. Enriched bread, (in 
St. Louis post-dispatch. May 7, 
1961, p. 9) Appl. author: Ted Bates 
& Co., Inc. © 7May6l; KKI6068O. 
New, Hostess English muffins come to 
you, fork-split for convenience, 
(in Dally news. New York, Apr. 11, 
1961, p. 39) Appl. author: Ted 
Bates & Co., Inc. © llApr6l; 
KKl60684. 
New Wonder poly-bag wrapper makes 
Wonder bread feel so soft, taste 
so fresh for days and days. (in 
The Dallas morning news. Mar. 9, 
1961, section 5, P-T) Appl. au- 
thor: Ted Bates & Co., Inc. 
© 9Mar6l; KKI6O675. 
Only 225 calories in this revolution- 
ary new food discovery; 3' 9 a meal. 
Hostess 225 cakes. (in Columbus 
dispatch, Apr. 12, 1961, D.7B) 
Appl. author: Ted Bates & Co., Inc. 
© 12Apr6l; KKI6069O. 
Only Wonder bread has it; new lock-in 
tab seals poly-bag tight. (in 
Dallas times herald. Mar. 28, 1961, 
P.8-A — 8-B) Appl. author: Ted 
Bates & Co., Inc. © 28Mar6l; 
KKI60689. 
The TV campaign that is making bread 
sales history; top stars Join 
Wonder winner campaign. Endorsed 
by Don Carter, (in Modern grocer, 
J\ine 9, 1961, p. 9) Appl. author: 
Ted Bates & Co., Inc. © 9Jun6l; 
KKI60702. 
The TV campaign that is making bread 
sales history; top stars Join 
Wonder winner campaign. Endorsed 
by Mickey Mantle. (in Modern 
grocer, June 16, 1961, p. 9) Appl. 
author: Ted Bates & Co., Inc. 
© l6jun6l; KKI60703. 
The TV campaign that Is making bread 
sales hlstoiv; top stars Join 
Wonder winner campaign. Endorsed 
by Stan Musial. (in Modern grocer. 
May 19, 1961, p. 11) Appl. author: 
Ted Bates & Co., Inc. © 19May6l; 
KKI607OO. 
The TV campaign that is making bread 
sales history; top stars Join Wonder 
winner campaign. Endorsed by Warren 
Spahn. (In Modern grocer. May 5, 
1961, p. 5) Appl. author: Ted 
Bates & Co., Inc. © 5May6l; 
KKI60693. 
The TV campaign that's breaking all 
sales records. Wonder enriched 
bread. (in Modern grocer. Mar. 24, 
1961, p. 7) Appl. author: Ted 
Bates & Co., Inc. © 24Mar6l; 
KKI60688. 
To all housewives in the Gary area. 
Wonder enriched bread. Theodore P. 
Bode. (in Post tribune, Gary, 
Ind., May 4, 196I) Appl. author: 
Ted Bates & Co., Inc. © 4May6l; 
KKl 60694. 
To all housewives in the Hammond 
area. Wonder enriched bread. Jay 
Thornton. (in Times, Hamir.ond, 
Ind., Hay 4, 1961) Appl. author: 
Ted Bates & Co., Inc. © 4May6l; 
KKI60695. 



Today is Wonder Round-Up day. En- 
riched bread. (Today's Rourd-Up 
day) (in Journal, Portland, Or., 
Apr. 11, 1961) Appl. author: 
Ted Bates & Co., Inc. © llApr6l; 
KKI60672. 
Today's big winner; Wonder Dally 
Double enriched bread, (in In- 
dependent-press-telegram, Long 
Beach, Calif., Mar. 9, 1961) Appl. 
author: Ted Bates & Co., Inc. 
© 9Mar6l; KKI6068I . 
Wonder winner campaign makes bread 
sales history. Basketball scenes, 
(in Modern grocer, Jan. 20, I961, 
p. 9) Appl. author: Ted Bates & 
Co., Inc. © 20Jan6l; KKI60677. 
Wonder winner campaign wins with 
small fry. Enriched bread. 
[Children watching baseball gsime 
on TV] (in Modern grocer, Feb. 10, 
1961, p. 11) Appl. author: Ted 
Bates & Co., Inc. © 10Feb6l; 
KKI6O679. 

CONTINENTAL OIL CO. © 

The distance brand, the power brand. 
Conoco, hottest brand going. Ar- 
rows "a". (in I>ueblo star- Journal 
and Sunday chieftain, Colo., July ^, 
1961, p.5B) Appl. states prev. put. 
in Oil daily, June 21, 1961. NM: 
text revision. © 5Jul6l; KKI61828. 
The distance brand; the power breind. 
Conoco, hottest brand going. Ar- 
rows "B". (In Argus & dispatch. 
Rock Island, July 19, I96I, pt.2, 
p. 18) © 19Jul6l; KKI61823. 
Guaranteed protection all winter long. 
Conoco antl-freeze. (In Billings 
gazette, Sept. 6, 1961, p.l8) 
© 6Sep6l; KKI61820. 
Hottest brand going, Conoco. Collegf- 
boys. (In Billings gazette, 
Apr. 12, 1961, p. 18) ® 12Apr6l; 
KKI6I826, 
Hottest brand going J Conoco. Kids Ir 
convertible. (in Life, Apr. 7, 
1961, p. 95) © 7Apr6l; KKI61827. 
Hottest brand going. Conoco. Little 
girl with credit card. (In Life, 
May 19, 1961, p. 80) © 19May6l; 
iaci6l822. 
Hottest brand going, 
gasolines. 3 pumps. 
Apr. 7, 1961, p. 95) 
KKI61825. 

How can Conoco 's 3 grades of gasoline 
save you money? Hottest brand 
going. (In Life, June 30, 196I, 
p. 12) © 30Jun6l; KKI61821. 
Never a failure from Inadequate pro- 
tection, thanks to Conoco. Hottest 
brand going. (in Western farm life, 
June 1, 1961, p. 24) © lJun6l; 
KKa6l829. 
Now, power without waste with Conoco 's 
3 great gasolines. Hottest brand 
going. 3 cars, (in Sioux City 
Journal, July 19, I961, sec. A, p. 8) 
© 19Jul6l; KKI61824. 
10 years without an overhaul, thanks 
to Conoco. Hottest braind going, 
(in Progressive fanner, Texas ed., 
Feb. 19S1, p. 121) © 10Jan6l; 
KKI62109. 

CONVEYOR DIVISION, AMERICAN MONORAIL 
CO. SEE American Monorail Co. 
Conveyor Division. 



Conoco; 3 great 

(In Life, 
© 7Apr6l; 



COPAKKN, RICHARD DANIEL. 
Gardes. 



SKE Avant 



CORONADO POOD CO. © 

Hajle Baba brand frozen rice pllaf, 
Armenian style. Net wt. 12 ozs. 
Appl. author: Sharon Wenz. 
© 12Jxin6l; KKl 59876. 

COSMAIR, INC. © 

Paris born, world adored; noyi, the 
exquisitely blended hair colours of 
L'Oreal of Paris. (in Modern 
beauty shop, Aug. 1959, p. 3 oC 
cover) -^ ?2Jul59; KK162309. 



1961 



CURRENT REGISTRATIONS 



99 



COTY, INC. © 
I The delicate art of being a girl Is 

keeping your feet on the ground and 
your head In a cloud of L'Almant 
by Coty. (in Seventeen, Nov. 1959, 
p. 71) Appl. author: Batten, Barton, 
Durstlne & Osborn, Inc. © 510ct59; 
KK160642. 

CRAFT STUDIOS. © 

Cattleya orchid. NM: "revision, 
compilation and new pictorial 
material." © lMar6lj KKl6o476. 

Garden Iris, NM: "revision, compila- 
tion and new pictorial material." 
© lMar6l; KKl6o477. 

Peony. NM: "revision, compilation, 
new pictorial material." 
© lMar6l; KKl6oif78. 

Rhododendron. NM: revision, compila- 
tion, new pictorial material. 
© lMar6lj KKl60595. 

CRESTLINE DIVISION, CAL-DAK CO. SEE 
Gal-Dak Co. Crestline Division. 

CROSS-OUT ADVERTISING CO., INC. © 

Play Cross-Out for cash. NM: changes 
& additions. © 15Jun6lj KKI60851. 

$72,250 in cash, free; 7,*50 prizes. 
Please follow these simple miles. 
Game no.l. Safeway, (in The 
Oregonian, Jan. 19, 1961, p. 10-11) 
NM: changes & additions. © 19Jan61; 
KKl609'^2. 

CROTON WATCH CO. © 

Now, a plan to bring you quantity 
sales; technical watches, (in 
National Jeweler, Nov. 196I, p. 70) 
Appl. author: L. C. Oumblnner Ad- 
vertising Agency. © lNov6l; 
KK162846. 

They're a double investment for her, 
but what's in it for you? (in 
Jewelers' circular-keystone, Sept. 
1961, p. 22-25) Appl. author: 
L. C. Oumblnner Advertising Agency. 
© lSep6lj KKI61566. 

CROWN ZELLERBACH CORP. © 

Artichoke hearts, quarters and halves; 
stock vignette, no. 962. © 60ct6l; 

KKI63475. 
Asparagus spears; no.ll06 stock 

vignette. Olosseal. © ^t-Aiigei; 

KKI6IOO3. 
Baby butter beans; stock vignette, 

no, 952. © lNov6l; KKI6347I, 
Build customer confidence with the 

sends you wrap, © 10ct6l; 

KKl 62838. 
Butter beans; no.llJO stock vignette. 

Glosseal. © 4Aug6l; KKI61OO5. 
Candied yams; stock vignette, no. 959. 

© lNov6l; KKI63473. 
Chopped turnip greens with diced tur- 
nips; stock vignette, no. 963. 

© lNov6l; KKl63'^7't. 
Cooked squash; stock vignette, no. 937, 

© 30Aug6l; KKl 62827. 
Com on the cob; stock vignette, no. 

1120, © 60ot6l; KKI63476. 
Cream style com; stock vignette, 

no, 964, © lNov6l; KKI63479. 
Crowder peas; stock vignette, no. 948. 

© lNov6l; KKl 63472. 
Cut asparagus spears; no. 1107 stock 

vignette. Glosseal. © 4Axig6l; 

KKl 61 004. 
For you, a new convenient take bag, 

better because it's stronger. 

© 10ct6l; KKI62839. 
Just arrived: new quilted Zee. 

Toilet tissue. Stork design. 

(In The Bakersfield Calif omian, 

Sept. 12, 1961, p. 32) © 12Sep6l; 

KKI62762. 

Just hatched: new quilted Zee. 
Toilet tissue. Hgg design. 
(In The Bakersfield Calif ornlan, 
Oct. 3, 1961, p. 30) © 30ct6l; 
KKI62763. 



Just hatched: new quilted Zee. 

Toilet tissue. Neat design. 

(in The Bakersfield Calif ornlan, 

Oct. 24 1961, p. 36) © 240ct6l; 

KKI62764. 
Lady Creme peas; stock vignette, 

no. 972. © 60ct6l; KKI63477. 
Remember, with the new take bags 
it's easier than ever to talk up 
takes. © 10ct6l; KKI62837. 
Sliced carrots; no. 931 stock vignette. 

Glosseal. © 4Aug6l; KKI61OO2, 
Speckled butter beans; stock vignette, 
no. 967. © 60ct6l; KKI63478. 
What is level/smooth? Publisheen, 

Lithosheen, Llthollnn. © 2Aug6l; 

KKI62055. 
What is level/smooth? Surfa/Gloss, 

Franciscan Gloss. © 3Jul6l; 

KKI62054. 
Zee clear waxed ssindwich bags. New, 

30 extra large. © 24Aug6l; 

KKI62088. 
Zee fun-a-rama. [Rhinoceros, leopard 

& bull] © 12Dec6l; KKI6293I. 
Zee lunch bags. Swirl design. 

50. © 2Aug6l; KKI6O713. 

CUSTOM FARMS, INC. © 

Daisy-Crest eggs. One dozen large 
grade A. Appl. author: J. Walter 
Thompson Co. © 7Sep6l; KKI61867. 

CUTLERS GUILD, LTD. 

Luau hostess set. Box. © Cutlers 
Guild, Ltd., a subsidiary of 
Imperial International Corp.; 
12Jul6l; KKl604o4. 



D 



DCA. SEE Dental Corp. of America. 

D. L. C. A. SEE Dairymen's League Co- 
operative Assn. 

DAIRY DAN, INC. © 

Mobile III. One freezer console for 
triple profit potential. © 28Aug6l; 
KK161548, 
Watch for us; a secret recipe plus 
fresh sweet cream and milk, 
© 28Aug6l; KKI61549. 

DAIRY QUEEN NATIONAL DEVELOPMENT CO. © 
After the game, make a Dairy Queen 
sundae stop, (in The Pittsburg 
sun, July 29, 1961, p. 7) Appl. au- 
thor: Paul D. Craning. © 29Jul6l; 

KKI62913. 
Banana split sale, (in Roswell dally 

record, July 18, 1961, p. 6) Appl. 

author: Paul D. Graning. 

© l8Jul6l; KKI6291O. 
Chores got you down? Take it easy. 
Take a Dairy Queen shake break, 
(in The Spirit, Punxsutawney, Pa,, 
Aug. 17, 1961, p. 11) Appl. author: 
Paul D. Graning. © 17Aug6l; 

KKl 62917. 

Fit for a king, enjoy a Dairy Queen 
royal treat, (in The Lebanon re- 
porter, Aug. 18, 1961, p,3) Appl, 
author: Paul D. Graning. © l8Aug6l; 
KKI62914. 

For family fun, make a Daliry Queen 
sundae stop, (in Wlnsted evening 
citizen, July 29, 196l, p. 3) Appl. 
author: Paul D. Graning. © 29Jul6l ; 
KKI62908. 

For snacks 'n parties, try a Dairy 
Queen take-home treat, (in The 
Berkshire eagle, July 22, 196I, 
p. 24) Appl. author: Paul D. 
Graning. © 22Jul6l; KK162912. 

Frozen dessert: coconut nut roll. 
Item no, 59-634, Recipe card, 
Appl, author: Paul D, Graning. 
© Dairy Queen National Development 
Co. (in notice: National Dairy 
Queen Development Co.); 15May59; 
KKI608IO, 



Frozen dessert: Easter eggs. Item 
no. 59-632. Recipe card. Appl. au- 
thor: Paul D. Graning. © Dairy 
Queen National Development Co. (in 
notice: National Dairy Queen De- 
velopment Co.); 15May59; KKI60808. 
Frozen dessert: frozen eclairs. 
Item no. 59-630. Recipe card. 
Appl. author: Paul D. Graning. 
© Dairy Queen National Development 
Co. (in notice: National Dairy 
Queen Development Co.); 15May59; 
KKI60807. 

Frozen dessert: lady finger torte. 
Item no. 59-633. Recipe card, 
Appl. author: Paul D. Graning. 
© Dairy Queen National Development 
Co. (in notice: National Dairy 
Queen Development Co.); 15May59: 
KKI6081I. 

Frozen dessert: tarts, Iteia no, 
59-631. Recipe card. Appl. au- 
thor: Paul D. Graning, © Dairy 
Queen National Development Co. (in 
notice: National Dairy Queen De- 
velopment Co.); 15May59; KKI60809. 

Hot and thirsty? Relax. Take a 
Dairy Queen shake break, (in 
Marshalltown times-republican, 
Aug. 2, 1961, p.l4) Appl. author: 
Paul D. Graning. © 2Aug6l; 
KKI62904 . 

Live it up, enjoy a Dairy Queen royal 
treat, (in West Central dally 
tribune, Wlllmar, Minn., July 19, 
1961, p. 6) Appl. author: Paul D. 
Graning. © 19Jul6l; KK162907. 

Malt 'n shake sale, (in Marinette 
eagle-star, July 12, 1961, p. 2) 
Appl. author: Paul D. Graning, 
© 12Jul6l; KKI62905. 

New at Dairy Queen, shake-a-float , 
(in Great Bend dally tribune, 
Aug. 24, 1961, p. 5) Appl. author: 
Paul D. Granning. © 24Aug6l; 
KKI62916. 

Par-Fay sundae, (in Columbus ledger, 
Aug. 8, 1961, p. 8) Appl. author: 
Paul D. Graning. © 8Aug6l; 
KKI62911. 

Par-Pay s\mdae sale, (in Sapulpa 
dally herald, July 19, I96I, p. 8) 
Appl. author: Paul D. Graning. 
© 19Jul6l; KKl 62918. 

Sundae sale, (in Free press, Chls- 
holm, Minn., July 6, 1961, p. 3) 
Appl. author: Paul D. Graning. 
© 6jul6l; KKI62919. 

Surprise the folks at home, try a 
Dairy Queen take-home treat, (in 
The Pontlac press, July 19, 1951, 
p. 30) Appl. author: Paul D. 
Graning. © 19Jul6l; KKI62906. 
Take-home treat, (in The News-mirror, 
Bourbon, Ind., Aug. 10, 1961, p. 7) 
Appl. author: Paul D. Graning. 
© 10Aug6l; KKI62915. 

Treat-a-friend sale; buy a malt or 
shake at regular price, get a sundae . 
(in The Bloomfleld democrat, 
July 27, 1961, p. 3) Appl. author: 
Paul D. Graning. © 27Jul6l; 
KKI62909. 

DAIRYMEN'S LEAGUE COOPERATIVE ASSN. © 
Dairy lea 4 individually packaged ice 
cream bars. Net contents: 12 fl. 
ozs. Appl. author: Irving Stormark. 
© 22Sep6l; KKI61816. 
Dairylea 4 individually wrapped ice 
cream ssmdwiches. Net contents ice 
cream 3 fluid ozs. each. Appl. au- 
thor: Irving Stormark. © 22Sep6l; 
KKI61815. 

DAIRYPAK BUTLER, INC. © 

A family favorite. Des. 1047. 
One half gallon liquid. 
© 2IJUI6I; KKI61344. 
Keller's fresh cream butter; solid. 
Terr. des. 1046. One pound net. 
© 17Jul6l; KKI61394. 

D'ALESANDRO, NANCY, © 

Velvex skin preparation; beauty by 
vapor. Label. © llDec6l; KKI63032. 



100 



COMMERCIAL PRINTS AND LABELS 



July-Dec 



DALTON (EDWARD) CO, 

Prom the makers of Metreoal, Nutra- 
ment brand nutritionally complete 
food, (in The Washington post & 
times herald, Sept. 29, 196I, x>.Ck) 
© Edward Dalton Co,, division of 
Mead Johnson 4 Co.; 29Sep6l: 
KKI61887, 

DALTON (EDWARD) CO, SEE Mead Johnson 
& Co. 

DAMROW BROS. CO. © 

Cheese finishing vat and lanloader by 
Damrow Is big news, (in The Cheese 
reporter, Sheboygan Falls, Wis., 
Nov. 17, 1961, p. 3) © 17Nov6l; 
KKI62872 . 

DANA PERFUMES CORP. © 

Tabu, the forbidden fragrance. 
Window display. NM: additions. 
© 26Mar6lj KKlSOJuB. 

DANBY FARM. 

We're proud to recommend your wonder- 
ful pony farm and sincere Judgement. 
Endorsed by June Marie Nufer. (in 
The Western horseman, July I96I, 
p. 10) © Danby Farm solely owned by 
Daniel & Beatrice Langfeld; lJul6l: 
KKI60286 . 

DANIEL (JACK) DISTILLERY. 

At Jack Daniel's distillery, nearly 
a century's tradition ... accounts 
for the rare slppln' quality in 
every bottle of Jack Daniel's. 
Old no. 7. (In The Dally sentinel. 
Grand Junction, Colo., Oct. 11, 
1961, p. 9) Appl. author: William 
Weston. © Jack Daniel Distillery, 
Lem Motlow, Prop., Inc.,- 110ct6l; 
KKl62iH6. 

The chief sawyer at Jack Daniel's 
starts the hard maple on its way to 
gentling our old-time Tennessee 
sippin' whiskey. Old no. 7. (in 
San Francisco examiner, Sept. 27, 
1961, p. 55) Appl. author: William 
Weston. © Jack Daniel Distillery, 
Lem Motlow, Prop., Inc.; 27Sep6lj 
KKI62I195. 

Even some of Jack Daniel's best 
friends don't know this secret. 
Old no. 7, (in Los Angeles evening 
herald express. May 2, 1961, p.C5) 
Appl. author: William Weston. 
© Jack Daniel Distillery, Lem 
Motlow, Prop., Inc.; 2May6l; 
KKI60716. 

Jack Daniel's old office Is our 
favorite place to sit around . 
Old no. 7. (In San Prjnoisoo 
chronicle, July 17, 196l, p. 43) 
Appl. author: William Weston. 
© Jack Daniel Distillery, Lem 
Motlow, Prop., Inc.; 17Jul6l; 
KKI60721 . 

Jack Daniel's severest critic is our 
whiskey taster. Old no. 7. (in 
The Birmingham news. May 8, 1961, 
p. 22) Appl. author: William 
Weston. © Jack Daniel Distillery, 
Lem Motlow, Prop., Inc.; 8May6l; 
KKI60731 . 

Jack Daniel's statue stands in front 
of the cave with the cool limestone 
spring. Old no 7. (In Honolulu 
star bulletin, July 21, 1961, p. 19) 
Appl. author: William Weston. 
© Jack Daniel Distillery, Lem 
Motlow, Prop., Inc.; 21Jul6l; 
KKI60722. 

Our neighbor's best grains ... go 
into every drop of Jack Daniel's. 
Old no. 7- (in San Francisco exam- 
iner, July 25, 1961, p. 47) Appl. 
author: William Weston. ® Jack 
Daniel Distillery, Lem Motlow, 
Prop., Inc.; 25Jul6l; KKl60724. 

A squeaky grain wagon bringing a 
neighbor's grain to Jack Daniel's 
hollow is about the only thing that 
ever stirs up our ducks. Old no. 7. 
(In U. S. news & world report, 
Oct. 2, 1961, p. 88) Appl. author: 
William Weston. © Jack Daniel 
Distillery, Lem Motlow, Prop., Inc.; 
26Sep6l; KKI62I98. 



A Tennessee log tnick la headed for 
Jack Daniel's rick yard with hard 
maple for smoothing out our old- 
fashioned slppln' whiskey. Old 
no. 7. (In The New Yorker, Sept, 9, 
1961, p. 113) Appl, author: William 
Weston, © Jack Daniel Distillery, 
Lem Motlow, Prop,, Inc.; 9Sep6l; 
KKl624lit, 
A tired duck finds a quiet home. 
Old no. 7. (In Oakland tribune. 
May 8, 1961, P.36D) Appl. author: 
William Weston. © Jack Daniel 
Distillery, Lem Motlow, Prop., Inc.; 
8May6l; KKl 60732. 
We hardly ever hurry here in the hol- 
low. Old no. 7. (In Chicago dally 
tribune, Sept. 9, I961, ptA, p. 2) 
Appl. author: William Weston. 
® Jack Daniel Distillery, Lem Mot- 
low, Prop., Inc.; 9Sep6l; KKl6l79'<-. 

DAVIS (H. E.) SHOE CO. © 

Cushionlzed Vy-tal-lzed Alpines; 
Goodyear welt. Appl. author: 
M. B. Claff & Sons, Inc. 
® 29Jun6l; KKI6023O. 
Palermo's Italian styling. Appl. 
author: M. B. Claff & Sons, Inc. 
© 16Nov60; KKI6056O. 

DAVIS, HAROLD. © 

Barky. Siire It's good, it's made of 
wood. (In Dixie lumberman & 
forester, June 1961, p.l) 
© 26Jun6l; KKl6l6l).9. 

DAVIS, PARKE & CO. © 

This chess player has epilepsy. 
Dilantin. © 21Aug6l; KKI61633. 

DAY-BRITE LIGHTING, INC. © 

Tiara, exclusive product features. 

© 15Sep6l; KKI61562. 
Tiara for stores, offices, schools. 

Section 10, sheet 80. © 15Sep6l| 

KKI61559, 
The Tranquilite, hospital bed lights. 

Section 40, sheet oA. © 310ct6l: 

KKI62673. 
Utility units. Section kO, sheet 9A. 

© 310ct6l; KKI62674. 

DAYTON PERFORATORS, INC. © 

Local stock, KDX headless dies. 

© lN0v6l; KKI62966. 
Local stock, KHX headed dies. 

© lNov6l; KKI62965. 
Local stockj KQX ground punch blanks. 

KQX-A2. © 3IJUI6I; KKI60502. 
Local stock; KQX ground punch blanks. 

KQX-HS. © 3IJUI6I; KKI605OI. 
Local stock; LPX interlok punches 
light duty. © 5Jul6l; KKI60500. 

DAZOR MANUFACTURING CORP. © 

Catalog supplement for authorized 
distributor use only. Effective 
Sept. 15, 1961. © 5Sep6l; 
KKI61I72. 
Floating magnifier with clrcllne 
fluorescent lighting and with 
plenty of r-e-a-c-h. © 5Sep6l; 
KKI61173. 

DECKER, DAROLD. © 

Morning glory wedding bells. 

[Flower seed packet] © llJul6l; 
KKI6OI98. 
2 exciting new beauties to spark youi' 
1962 sales. (Morning glory wedding 
bells and salvia pink rouge) (In 
Seed world, Aug. 25, 1961, p. 4 of 
cover) © 25Aug6l; KKl6l228. 

DEKALB COMMERCIAL BODY CORP. C 

Jack Rabbit truss J: materials handling 
trailer. C l4jul6l; KKI6OI76. 

DELAMERE CO., INC. H. GOODMAN & SONS. 
SEE Goodman (H.) & Sons. 

DELLISCO, INC. © 

My Clothes Boat; helps children keep 
their clothes neat and orderly. 
Appl. author: George Milton Ellis. 
© 20Nov6l; KKI62832. 



DE MATHE-WALKER, INC. © 

Data planning calendar, I962. This 
booklet designed to fit under back 
cover of data desk calendar. 
© 31Mar6l; KKI6039O. 

DENNEY (PRANCES) INC. C 

Are you Shlbul? The Shlbul look. 
O 26j\u:i6l; KKI6OI23. 

DENTAL CORP. OF AMERICA. © 

Indirect banding for your patient's 
comfort. (In American journal of 
orthodontics, Oct. I96I, p. 27) 
© 100ct6l; KKl 62630. 
Order special products as if they 
were stock items. Preformed 
ligature wire. (in American 
Journal of orthodontics, Sept. 
1961, p. 15) © 10Sep6l; KKI61708. 

DENTISTS' SUPPLY CO. OF NEW YORK. © 
The moulds and dimensions of Tirubyte 
New Hue crowns. Appl. author: 
Alan Jones Davia. © 23Jun6l; 
KK1599'^0. 

DESIGN & PRODUCTION, INC. © 

Tell the world with a D&P Sho-Coach. 
Appl. author: Leonard C. Rennle, 
president. © 2Nov6l; KKI63058. 

DESIGNER'S CLOTH PATTERN CORP. © 
Trl-On cloth patterns. Sheath is 
chic. Pattern printed on batiste 
lining. Appl. author: Hughette G 
Krem. © 20Sep6l; KK162052. 

DETRO MANUFACTURING & SALES CO., INC. © 
Detroit handy tac rag, the only anti- 
static non-inflammable. Size: 
18" x 36". Appl. author: David 
Olen Advertising. © 13Jul6l: 
KKl6030g . 
New improved Detroit handy Tac rag£ 
ajiti-static, non-inflammable. 
Catalog sheet. Appl. author: David 
Olen Advertising. © 9Aug6l; 
KKI6083I . 
Now, the only anti-static non-inflam- 
mable Tac rag. Available now. 
(In Autobody and the reconditioned 
car, Sept. 1961, p. 43) Appl. au- 
thors David Olen Advertising. 
© 15Sep6l; KKI618OI. 
Now, the only anti-static non-inflam- 
mable Tac rag. (In Industrial fin- 
ishing, Sept. 1901, p. 130) Appl. 
author: David Olen Advertising. 
© l8Sep6l; KKI61495. 
The only anti-static non-inflammable 
tac rag. Appl. author: David Olen 
Advertising. © 13Jul6l; KKI60308. 
The only anti-static non-inflammable 
Tac rag. Appl. author: David Olen 
Advertising. © 9Aug6l; KKI6083O. 

DETROIT STEEL CORP. © 

DSC Econ-0-Brite strip helps make 
nickel -ohromliim plated steel parts 
look better, last longer, cost leas, 
(in The Detroit purchaser, Aug. 
1961, p. 35) Appl. author: Slmons- 
Michelson Co. © 10Aug6l; KKI6IO56. 
DSC Econ-0-Brlte strip helps widen 
your manufacturing margin on 
nlokel-chomliim plated steel parts, 
(in The Detroit purchaser, June 
1961, p. 28) Appl. author: Slmona- 
Miohelson Co. © lOJunSl; KKl 59976. 
DSC-Portsmouth steel builds customer 
satisfaction m the Southwest, 
(in Southwestern purchaser, Sept. 
1961, p. 79) Appl. author: Slmons- 
Mlchelson Co. © 10Sep6l; KKI61503. 
DSC-Portsmouth steel builds customer 
satisfaction in the Southwest. 
Growth chart. (In The Southwestern 
purchaser, Oct. I96I, p. 20) Appl. 
author: Slmons-Mlchelson Co. 
© 100ct6l; KKI62279. 
Do you buy or make products of flat 
cold rolled spring steel. 
.074" X 3", AISI C 1070, spring 
clip-door check arm. (in New Eng- 
land purchaser, Nov. I96I, p.4l) 
Appl. author: Slmons-Mlchelson Co. 
© 5Nov6l; KKI6328O. 



1961 



CURRENT REGISTRATIONS 



101 



How DSC Accutronlo high carbon steel 
I atrip helps cinch profits on spring 
steel Jobs, (in New England pur- 
chaser, July 1961, p. 23) Appl. au- 
thor: Slmons-Mlchelson Co. 
© 5Jul6l; KKI60243. 

How DSC-Portsmouth LPR colls cut your 
handling, fabricating and material 
coats. (In Bedding, Aug. 196I, 
p. 59) Appl. author: Slmons-Mlchel- 
son Co. © 5Auk61; KKI6IO55. 

In brite wire fabricating, here's 
how advantages of DSC-Portsmouth 
LPR Coils over short -run bundles 
show up in your space. (In Bedding, 
Oct. 1961, p. 55) Appl. author: 
Slmons-Michelson Co. © 50ct6l; 
KKI6228I. 

Now, for instant steel service on DSC 
Accutronic strip. (In Purchaser, 
Sept. 1961, p. 26) Appl. author: 
Simons -Mlohelaon Co. © lOSepSlj 
KKa6l502. 

Plug these profit leaks In on-agaln, 
off -again brlte-wire fabricating 
with DSC long production run LPR 
colls. (In Bedding, Nov. 196I, 
p. 63) Appl. author: Slmons-Michel- 
son Co. © 5Nov6l; KKI6328I. 

Stampers and roll-formers; here's how 
DSC Accutronic strip service helps. 
(In Detroit purchaser, Sept. 196I, 
p. 37) Appl. author: Simons -Michel- 
son Co. © 10Sep6lj KKI615OO. 

Stampers and roll-formers, here's 
how DSC Accutronic strip service 
helps cut your manufacturing costs. 
Engine valve spring retainer. (in 
The Detroit purchaser, Oct. I961, 
p. 49) Appl. author: Simons -Michel- 
son Co. © lOOctei; KKI6228O. 

Stop avoidable eoil-changea with DSC 
LPR coils and you atop fabrication 
downtime. (In Bedding, Sept. 196I, 
p. 51) Appl. author: Simons-Michel- 
son Co. © 5Sep6lj KKI6150I. 
Switch to big payload LPR colls to 
cut your handling, fabricating and 
material costs. (In Michigan manu- 
facturer 8e financial record, July 
1961, p.3 of cover) Appl. author: 
Simons-Mlchelson Co. ® lJul6l; 
KKI60244. 

DEUTSCH CO. © 

New, Deutsch snap-in miniature 
connectors make reliability a 
reality. (In Electronic design, 
July 8, 1959, p. 101) © 8Ju159j 
KKI6306O. 

DIAMOND & CO. © 

The Diamond view of blue. Appl. au- 
thor: Will Kaplan Advertising. 
© 15Sep6l; KKl6l353. 

DISNEY (WALT) PRODUCTIONS. © 
Babea in toyland jigaaw puzzle. 
Battle of the toys. No. 4605. 
70 pieces. © 130ct6l; KKI63188. 
Babes In toyland Jigsaw puzzle. 
[Bo-Peep & children in forest of 
no return] No. 4605. 70 pieces. 
© 130ot6l; KK163185. 
Babea in toyland jigaaw puzzle. 
Duel with Bamaby. No.wOS. 
70 pieces. © 130ct6l; KKI63186. 
Babes in toyland Jigsaw puzzle. 
Toy maker's helper. No. 4605. 
70 pieces. © 130ct6l; KKI63187. 

DIXIE COT DIVISION, AMERICAN CAN CO. 
SEE American Can Co. Dixie Cup 
Division. 

DR. SEUSS. © 

We're nutty and new from the 

Dr. Seusa zoo. (In Life, Oct. 19, 
1959) ® 150ct59; KKI62558. 

DOLCIN CORP. © 

Arthritia, rheumatism, muacular pains; 
maybe you've tried Just about 
everything to relieve such pains 
without any luck, (in Sunday 
Buffalo courier-express, Sept. 24, 



1961, p. 31) Appl. author: Victor 
van der Llnde Co. © 24Sep6lj 
KKI62292. 
Arthritis, rheumatism, muscular pains; 
now, get relief or get your money 
back, (in Sunday empire, Denver, 
Sept. 17, 1961, p. 26) Appl. au- 
thor: Victor van der Llnde Co. 
© 17Sep6l; KK162293. 
Arthritis, rheumatism pains; no other 
medicine in all the world la faster. 
(In The Hartford tlmea, Oct. 4, 
1961, p. 33) Appl. author: Victor 
van der Llnde Co. © 40ot6l; 
KKI62566. 
Arthritia, rheumatism pains; now tiry 
Dolcin, free, (in Sunday pictorial 
inquirer, Cincinnati, Sept. 10, 
1961, p. 25) Appl. author: Victor 
van der Llnde Co. © 10Sep6l; 
KKI62291. 
Now try Dolcin free; used by millions 
for moderate arthritis paina. (in 
The Hartford tlmea, Oct. 3, 196I, 
p. 5) Appl. author: Victor van der 
Llnde Co. © 30ct6l; KKI62565. 
Now try Dolcin free; uaed by millions 
for moderate arthritis pains when- 
ever they occur. (In New York 
Journal American, Sept. l4, 196I, 
p.4o) Appl. author: Victor van der 
Linde Co. © l4Sep6l; KKI6152I. 

DOLE CORP. © 

Creamed cottage cheese with added 
Hawaiian pineapple. © 20Mar6l; 
KKI62127 . 

DOLE CORP. SEE Hawaiian Pineapple Co. 



DOLGORUKOV, GREGORY S. 
Manufacturing Co. 



SEE Dolgorukov 



DOLGORUKOV MANUFACTURING CO. 

Do the T-squares in your school show 
this condition? ® Gregory S. 
Dolgorukov d.b.a. Dolgorukov Manu- 
facturing Co.; ION0V6I; KKI62647. 

DOLLAR VITAMIN PLAN, INC. © 

A challenging offer for folks over 
40; we'll pay you $1.00 If these 
vitamins don't help you feel younger 
in le.-is than a month. (In Wichita 
eagle and beacon magazine, Nov. 5, 
19S1, p. 27) © 5NOV61; KKI62979. 

DOLLY DONUT CORP. © 

41 varieties, best by taste. Home- 
style, mmm good! © lMay6l; 
KKI62427. 

DONNELLEY (REUBEN H.) CORP. © 

Yorke statistical bulletin. Appl. 
author: Yorke Pub. Co., subsidiary 
Reuben H. Donnelley Corp. 

No- ^ „ 

7. © 7Aug6l; KKI60728. 

Yorke statistical bulletin, no. 6. 
Appl. author: Yorke Pub. Co., sub- 
sidiary of R. H. Donnelley Corp. 
© 26Jun6l; KKl 59937. 

DONNELLY (JOHN) & SONS. © 

The New Haven uses first class space 
to New York to reach people out- 
doors^the Donnelly way. (in Greater 
Boston business, Dec. 196O, p.4l) 
© lDec60; KKI6O383. 
There ' a more in outdoor . ( In Greater 
Boston buaineas, Jan. 196I, p. 42) 
© lJan6l (in notice: I960); 
KKI60384. 

DORMAN-WINTHROP . © 

Oh sure, big sale. Men's auits. 
(In Los Angeles times, Aug. 5, 
1961, pt.l, p. 5) © 5Aug6l; 
KKI6073O. 

DORNHEGGEN, GERARD A. SEE Woodbum 
Pharmacy. 

DOVER CORP. OPW- JORDAN DIVISION. SEE 
OPW- Jordan. 

DOW CHEMICAL CO. © 

Saran Wrap. Ready Roll 18. 
1000 ft. © 26May6l; KKl 59879. 



DOW JONES & CO., INC. © 

Announcement & invitation. The Nation- 
al observer, (in Advertising age, 
Nov. 20, 1961, p. 18-19) Appl. au- 
thor: R. M. Peemoter. © 20Nov6l; 

KKI62765. ^, , 

Respect; authoritative; influential 
leader. The Wall Street Journal. 
(In New York world-telegram and 
sun, Oct. 31, 1961, p. 34) Appl. 
author: Theodore E. Callis. 
© 310ct6l; KKI62143. 
Think, when you sell America's 

mightiest million you are taking a 
mighty step toward selling America's 
184,000,000 anything. Wall Street 
Journal, (in New York herald-trib- 
une, Nov. 6, 1961, p. 40) Appl. au- 
thor: Theodore E. Callia. © 6Nov6l; 
KKI63497. 

DOW-LEE CO. © 

Home Run baseball game. 201. 

© J. D. Gilmer & Bernle L. Gilmer 
d.b.a. Dow-Lee Co.; 29Nov6l; 
KKI63292. 

DREYFUS & CO. 

I say, old chap, who handles your 
Investments? (in The New York 
times, Oct. 6, 196I, p. 36) Appl. 
author: Doyle Dane Bernbach, Inc. 
© Dreyfus & Co. Sc C. B. S., Inc.; 
60ct6l; KKI63054. 

DROLL YANKEES, INC. © 

Never trust a skier and other songs 
sung in the Alpen Inn, by Sandy 
Paton. DY-9. Appl. author: Peter 
Kilham. © 17Nov6l; KK163384. 

DRUGGISTS' SERVICE CO., INC. © 

Gifts galore. © 25Jul6l; KKl6l349. 

DRYROX, INC. © 

Que, oven and bar-b-que grill cleaner. 
Net wt. 16 oz. © 3Aug6l; KK163502. 

DULFER, ELBERT A. SEE Dulfer Litho, 
San Jose. 

DULFER LITHO, SAN JOSE. 

Sharon's Big Joe, Little Joe. 

© Elbert A. Dulfer d.b.a. Dulfer 
Litho, San Joae; 27Jun57; KKl6l4l5. 
Sharon's Gorgeous Georgia. © Elbert 
A. Dulfer d.b.a. Dulfer Litho, 
San Joae; 27Jun57; KKI61203. 
Sharon's monkeying around. © Elbert 
A. Dulfer d.b.a. Dulfer Litho, San 
Jose; 27Jun57; KKl6l4l8. 
Shairon's Naughty Nancy. © Elbert A. 
Dulfer d.b.a. Dulfer Litho, San 
Joae; 27Jun57j KKl6l4l7. 
Sharon 'a Silly Suale. © Elbert A. 
Dulfer d.b.a. Dulfer Litho, San 
Joae; 27Jun57; KKl6l4l6. 

DUNCAN COFFEE 00. © 

Thanks, but it has to be Admiration, 
the coffee with that first cup 
flavor in every cup. (in The 
Houston chronicle, Sept. 28, 1961, 
section 8, p.3) Appl. author: Clay 
Stephenson Associates, Inc. 
© 28Sep6l; KK162002. 
Thia decaffeinated coffee is all 
Maryland Club. (in Ladles' home 
Journal, Oct. 1961, p.R-3) Appl. 
author: Clay Stephenaon Aasoclates, 
Inc. © 10ct6l; KK162507. 
Who cares when the sun shines in the 
Cordilleras? Maryland Club cares. 
(In The Saturday evening post, 
Sept. 16, 1961, p. 121) Appl. au- 
thor: Clay Stephenson Associates, 
Inc. © l6Sep6l; KKI61996. 

DUNCAN PRODUCTS, INC. © 

Diversified farmers: Now, a compact 
bulk milk cooler that costs less 
than can equipment. By Zero. 
Appl. author: Lloyd P. Duncan. 
® 25May6l; KKl6o443. 
New, Zero BlaBt-N-Peen, revoiutlonarjr 
method of surface oondltlonlng 
metals. Model B-N-P-100. Appl. 
author: Lloyd P. Duncan. 
C 12Jul6l} KKI6OI78. 



102 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



DUNCAN PTTODUCTS, INC. -Con. 

Now, for diversified farmers, a com- 
pact bulk milk cooler that costs 
less than can equipment. Bulk milk 
cooler by Zero. Appl. author: 
Lloyd P. Duncan. © 30Aug6l; 
KKI62602. 

DURO-LITE LAMPS, INC. © 

DL-8 deal features America's most com- 
plete line of long-life decorative 
bulbs, guaranteed to last 3 times 
longer. Appl. author: Douglas H. 
Hill. © 5Apr6l; KKI6323O. 
Plamescent Chimney-Lite, by Duro-Lite, 
Now, an electrified version of the 
antique chimney lamp. Appl. author: 
Douglas Hill. © 110ct6l; KKI63237. 
Weather-proof bug chasers, by Duro- 
Lite. Cooling crown, 60 watt, 
no.4l08. Appl. author: Douglas 
Hill. © 26Apr6l; KKI63235. 

DURO-TEST CORP. © 

Beauty that lasts and lasts: can- 
delabra bulbs by Duro-Test. Appl. 
author: Roland W. Tiemann. 
© 7Jun6lj KKI63232. 
Big, bright and burly: Duro-Test ex- 
tra duty bulbs in 50O watts. Appl, 
author: Roland W. Tiemann. 
© 19Jul6l; KKI63236. 
Plamescent Chimney-Lite. The chimney 
lamp goes electric. Appl, author: 
Roland W. Tiemann. © 28Jun6l; 
KKI63229. 
Globelite, by Duro-Test: the light 
bulb that looks like a fixture. 
Appl. author: Roland W. Tiemann. 
© 19Apr6l; KKI63228. 
Now, Plamescent light bulbs in bril- 
liant colors. Medium base C-15 
bulb. Appl, author: Roland W. Tie- 
mann, © IfOctei; KKI63238. 
Power-Twist . , . brightest fluorescent 
light bulb in the world, Appl, au- 
thor: Roland W. Tiemann. © 6Sep6l: 
KKI63233. 
Power-Twist, world's brightest fluo- 
rescent light bulb. Appl. author: 
Roland W. Tiemann. © 20Sep6l; 
KKl6323^. 
Super V-Beam; here's one long-life 
traffic signal lamp that meets and 
exceeds I. T. E. specifications. 
Appl. author: Roland W. Tiemann. 
© 19Apr6lj KKI63227. 
Wide ray fixtures. Universal brack- 
et for various mounts. Appl, au- 
thor: Roland W. Tiemann, © 26Apr6l: 
KKI63231, 

DUSBNBBRY (JOHN) CO,, INC. © 

New, introducing the Dusenbery Auto- 
Tensloneer for superior web tension 
control wherever needed. (Jn Plas- 
tics world, Oct. 1961, p. 37) Appl. 
author: Wehner Advertising Agency, 
© 50ct6l; KKI62767. 

DUSHARME PRODUCTS, INC. © 

Natural beauty. Creme hair dressing. 
(In Seventeen, Oct. 196I, p. 39) 
© 10ct6l; KKI62525. 
Natural beauty; the most casual hair- 
do is caressed with enchemtment. 
Creme hair dressing. (in Ladies' 
home Jovirnal, Sept. 1961, p. 5) 
© Dusharme Products, Inc.: 24Aug6l: 
KKI6107O. 

DYKmAN, LOEB & CO, , INC, © 
Fifty years of men's fashions, 
(50th anniversary scroll) 
Appl, author: Lavenson Bureau of 
Advertising, Inc. © 15May6l; 
KKl 59946. 



ECCo. SEE Essential Chemicals Co. 
E. 3. SEE Ethica Standard Co., Inc. 
ETDC. SEE Early Times Distillery Co, 



EAGLE IRON WORKS. © 

Washing-classifying equipment for 
sand, gravel, crushed stone and 
ore. Cat. 61. Appl. author: C. B. 
Laird. NM: additions. © 15Mar6l; 
KKI6OI56. 

EWtLY TIMES DISTILLERY CO. O 

Enjoy the true old-style Kentucky 
bourbon. [Bottle, & left hand 
holding glass] (in Shreveport 
Journal, June 9j 1961, section A, 
p. 13) Appl. author: Erwln Wasey 
Ruthrauff & Ryan, Inc. O 9Jun6l; 
KKI60105. 
Enjoy the true-old-style Kentucky 
bourbon. [Group in boat; black & 
white! (In Milwaukee Journal, 
June 5, 1961, p. 21) Appl. author: 
Erwln Wasey Ruthrauff & Ryan, Inc. 
© 8Jun6l; KKI60099. 
Enjoy the true old-style Kentucky 
bourbon. [Group in boat; col. J 
(In Look, June 20, I96I, p. 112) 
Appl. author: Erwln Wasey Ruthrauff 
& Ryan, Inc. © 6Jun6l; KKI60IOO. 
Enjoy the true old-atyle Kentucky 
bourbon. (in Chicago daily tribune. 
Sept, 13, 1961, pt.2, p. 2) Appl. 
author: Erwln Wasey Ruthrauff & 
Ryan, Inc. © 13Sep6l; KKI62553. 
Enjoy the true old-style Kentucky 
bourbon, (in Look, Oct. 10, 1961, 
p. 72) Appl. author: Erwln Wasey 
Ruthrauff & Ryan, Inc. © 29Sep61; 
KK152552. 
Enjoy the true old-style Kentucky 
bourbon, (in Seattle times, 
June 2, 1961 ) Appl. author: Brwin 
Wasey Ruthrauff & Ryan, Inc. 
© 2Jun6l; KKI6255O. 
Every ounce a man's whisky, (in 
Herald express, Los Angeles, 
Aug. 11, 1961, p.C-3) Appl. au- 
thor: Erwln Wasey Ruthrauff & 
Ryan, Inc. © llAug6l; KKI6255I. 
Every ounce a man's whisky, (in 
Los Angeles herald & express, 
Apr. 12, 1961, p.D-7) Appl. au- 
thor: Erwln Wasey Ruthrauff & 
Ryan, Inc. © 12Apr6l; KKl625lv8. 
To the W. S. W. A., we'd like to take 
this apace to say aloha welcome and 
to mention we hope you have a grand 
convention, (in Honolulu star bul- 
letin, Apr. 17, 1961, p. 18) Appl. 
author; Erwln Wasey Ruthrauff * 
Ryan, Inci. C 17Apr6l; KKI60098. 
When lights are low enjoy Kentucky's 
premim bourbon, (in Playboy, Oct, 
1961, p. 60) Appl, author: Erwln 
Wasey Ruthrauff & Ryan, Inc, 
© 19Sep6l; KKl 62554. 

Why Baltimore reaches for Early 
Times. Kentucky straight bourbon 
whisky, (In The Baltimore Colts 
official program, Dec. 4, i960, 
p. 53) Appl. author: Erwln Wasey 
Ruthrauff & Ryan, Inc. © 4Dec60; 
KKI62545. 

EASTMAN KODAK CO, © 

Magnetic sound recording film. 

35 mm: type A701. © 17Aug6l: 

KKI6343O. 
Prepaid processing mailer. For 

processing Kodachrome film, Ekta- 

chrome film. 135-20 exp. PK 20. 

© 20ct6l; KKI63339. 
Prepaid processing mailer. For 

processing Kodachrome film, Ekta- 

chrome film. PK 36. 135-?6 

exposure. © 15Aug6l; KKI63431. 
Prepaid processing mailer for 8 mm. 

25 ft. roll Kodachrome processing. 

PK 59. © 20Jun6l; KK163340. 

EATON, MRS. C. B, SEE Eelln. 

EATON ALLEN CORP. © 

Ko-Rec-Type now in convenient stick- 
on booklets, with twelve perforated 
sheets in each pack. © 30Mar6l; 
KKI60709. 



EAVEY CO. © 

Exciting moment; science magic pro- 
duces tenderizing magic for a great 
new brand of beef. VerRay Tender. 
© 29May6l; KK1603614.. 
Science magic produces tenderizing 
magic for a great new brand of 
beef. VerRay Tender. © 22May6l; 
KKl 60363. 

ECHLIN MANUFACTURING CO. © 

Protect-A-Polnt, a specially formulat- 
ed lubricant for the cam rubbing 
block. Appl. author: Ralph Jones. 
© 150ct6l; KKl 63325. 

ECONOMICS LABORATORY, INC. © 

New, blue, instant Pun liquid washes 
sweaters faster, brighter, softer. 
(In Eagle and beacon, Feb. 9, 
1961) © 5Peb6l; KKl 59951. 

EDLO, INC. © 

Bettermade Slim diet lunch; a full 
meal, 300 calories. Net wt . 
14 ozs. © 7Sep6l; KKI61606. 

EDUCATIONAL RECORDING CO. © 

Artist accompaniment series for vio- 
lin. Carl Lamson, pianist. 
Mendelssohn; Schubert; Paganini; 
Drlgo; Beethoven. Record Jacket. 
Appl. author: Louis Brown. 
© 31Deo51; KKl604l2. 

EELIN. 

ImproVisor, the feminine visor, 
© Mrs. C. B. Eaton d.b.a. Eelin; 
10Jul6l; KKI61372. 

EOQ-CELL DIVISION OP MICHIOAN CARTON 
CO. SEE Michigan Carton Co. Egg-Cell 
Division. 

EL AL ISRA3L AIRLINES, LTD. © 

It takes off like a big-winged bird. 
707/420 Jet. (In The New York 
times, Sept. 13, 1961, p. 38) 
Appl. author: Doyle Dane Bembach, 
Inc. © 13Sep6l; KKI62865. 

ELCO TOOL & SCREW CORP. © 

Elco aids for home and office. 

Appl. author: Walter Oustaf Larson. 
I96I; issue no. 

6. © 23Jun6l; KKl 59880. 

7. © 19Jul6l; KKl 60480. 

8. © 24Aug6l; KKI6126I. 

9. © 4Cot6l; KKI61594. 

10. © 240ct6l; KKI62133. 

11. © lDec6l; KKI63079. 

ELECTRA SEWING SUPPLY CO., INC. © 
Specialists in sewing machine parts, 
supplies & attachments; suppliers 
that get to the point. Appl. au- 
thor- : Harris Wichard. NM: revision 
& additions. © 24Mar6l; KKI60952. 

ELECTROLUX CORP. O 

Ask to see the new Elsctrolux power 
nozzle. © 28Dee60; KKl 59966. 

Dig more dirt demonstration. Confi- 
dential information on how success- 
ful men sell Electroliix cleaners. 
© 21Nov6l; KKI63341. 

Floor cleaner, wax stripper. Net 
contents one U. S. gallon. 
© 10ct6l: KKI63178. 

Let the air power of your Electrolux 
cleaner shampoo your i*ugs and 
carpets; irug washer and Turbo 
shampoo. © 28Dec60; KKl 59967. 

Your automatic Electrolux cleaner, 
the best vacuum cleaner you can 
buy anywhere in the world. BH-392. 
© 6Nov61; KKl 62467. 

ELECTROTHERMAL ENGINEERING, LTD. © 
Armoured heaters. London. (Publica- 
tion no.347P) ® 17Jul6l; KKFO-24. 
Blood transfusion bottle heater. 
London. (Publication no.343P) 
© 17Jul6l; KKPO-20. 
Flexible furr.aoe. London. (Publica- 
tion nc.334p) © 24Mar6l; KKPO-19. 
Flexible heating mantles. London. 
(Publication no.351P) ® 21Aug6l; 
KKFO-21. 



1961 



CURRENT REGISTRATIONS 



103 



Heating mantles. Series M & ML. 

London. (Publication no.J'HP) 

© 10Apr6lj KKPO-25. 
Heating tapes. London. (Publication 

nc.346P) © 17Jul6l; KKFO-22. 

SLMA SCOOTER KIT CO. © 

Hey, kids, build your own scooter. 
(Scooter kit; Joy scooter) Appl. 
author: William E. Ahrens. 
© l4Nov6l; KKI62976. 

EL PASO NATURAL OAS PRODUCTS CO. © 
How to choose correct blend. El Paso 
410 or Dixie 590. Appl. author: 
Thomas S. Duff. © 15Peb6l; 
KKl 59875. 
Suggested blends for all makes in- 
cluding new 1961 models. El Paao 
410 or Dixie 390. Appl. author: 
Thomas S. Duff. © 20Apr6l; 
KKl 59874. 

EL PRODUCTO CIOAR CO., INC. © 

Enjoy La Pallna's 65th anniversary 
treat. Buy a 5-Pak, get 5 cigars 
free. (In Chicago Sunday tribune, 
Oct. 1, 1961, pt.2, p. 5) © 10ot6lj 
KKI62699. 
The flavor stays In 'til your La 

Pallna Is out. (in Buffalo evening 
news, Nov. 9, 196l, sec. IV, p. 58) 
© 9Nov6l; KKI627OO. 

ELSE, INC. © 

Precision pants, by Else. New, ex- 
clusive feature: pattern alteration 
Instructions In easy to follow steps 
enclosed. Appl. author: Else Tyrol- 
er. © lNov6l; KK162796. 

EMPIRE PENCIL CO. © 

New coloring sensation. Pedigree 
wood covered crayon pencils. 48 
different colors. (In Life, Sept. 1, 
1961, p.l4) Appl. author: Joseph 
M. Bernstein. © lSep6l; KK162157. 
Pedigree, America's quality pencil. 
New, Pastel Pedigree in a beautiful 
array of colors. (In Life, Aug. 29, 
i960, p. 8) Appl. author: Joseph M. 
Bernstein. © 29Aug60; KKI62158. 
Pedigree: fashion bright, priced so 
right. Colorful and smart ball 
point pens, (in Life, Aug. 31, 
1959j p. 46-47) Appl. author: 
Joseph M. Bernstein. © 31Aug59; 
KKI62445. 

ENDO LABORATORIES, INC. © 

1962 Coumadin dosage calendar. 
© 230ct6l; KKI6263I. 

ENGLANDER CO., INC. © 

Come on along, the Airlon's fine. 
Tension-ease Airlon. (in Home 
furnishings daily, June l4, 1961, 
p. 7) Appl. author: North Adver- 
tising, Inc. © I4jun6l; KKI60913. 
Mr. Pink's amazing mattress. Tension- 
ease Airlon. (In Good housekeep- 
ing, Aug. 1961, p. 133) Appl. au- 
thor: North Advertising, Inc. 
© 20Jul6lj KKI60914. 

ENGLISH CO. © 

The original Tub o' Chicken. English 
Grills. © 100ct60; KKI6262I. 

EQUITABLE LIFE ASSURANCE SOCIETY OF THE 
UNITED STATES. © 

Are your employees giving you full 
credit for the fringe benefits you 
provide? [Man wearing huge medal] 
(In U. S. news & world report, 
Jione 12, 1961, p. 5) Appl. author: 
Foote, Cone & Belding. © 5Jun61; 
KKl 59973. ,^ 

Built for two, not for five. (In 
Life, May 19, 1961, p. 120) Appl. 
author: Poote, Cone & Belding. 
© 17May6l; KKl 59969. 
Do you know this man? Library scene. 
(In Journal of college placement, 
Oct. 1961, p. 139) Appl. author: 
Foote, Cone & Belding © 10ct61; 
KKI6295I . 



The Equitable life of Bob Rea In 
Sacramento, Cal. (in The Weekly 
underwMter, Sept. I6, 196I, p. 3 of 
cover) Appl. author: Foote, Cone 
& Belding. © l6Sep6l; KKI61693. 
It's easy to get to the new 42-8tory 
home office of the Equitable Life 
Assurance Society of the United 
States. (In Taxi weekly, Sept. 25, 
l96l, p. 3) Appl. author: Poote, 
Cone !c Belding. © 25Sep6l; 
KKI63442. 
More than worth the effort, (in 
The Weekly underwriter, Aug. 26, 
1961, p. 29) Appl. author: Foote, 
Cone & Belding. © 26Aug6l; 

KKI62959 . 
Never too young to start. [Little 
boy wearing graduation cap] Appl. 
author: Foote, Cone & Belding. 
© 21Jun6lj KKI60544. 
Newest sight to see in New York, 
Equitable 's new 42 story home 
office. (In Promenade, Nov. 196I, 
p. 31) Appl. author: Foote, Cone & 
Belding. © lNov6l; KK162947. 
Now, the three kinds of Insurance a 
young businessman wants mos^ all 
in one new policy. Baby 8e father. 
(In Nation's business, Oct. 196I, 
p. 25) Appl. author: Foote, Cone & 
Belding. © 25Sep6l; KKI62962. 
Now, the three kinds of insurance a 
young farmer wants most, all in one 
new policy. Planned security poli- 
cy. Baby with father, (in Success- 
ful farming, Oct. 1961, p. 59) 
Appl. author: Poote, Cone & Belding. 
© 15S9p6lj KK161703- 
Now, the three kinds of insurance a 
young father wants most, all In one 
new policy. Father & baby, (in 
Parade (Boston Sunday globe) 
Nov. 5, 1961, p. 11) Appl. author: 
Poote, Cone & Belding. © 5Nov6l; 
KKI63436. 
Now, the three kinds of insurance a 
yoiong father wants most, all in one 
new policy. Planned security poli- 
cy. [Father & baby] (in The Ameri- 
can weekly (New York Journal Ameri- 
can) Sept. 24, 1961, p. 8-9) Appl. 
author: Foote, Cone & Belding. 
© 23Sep6l; KKl6l684. 
The old confeedlence. Jesse Burkett. 
(In The Sporting news, July 12, 
1961, p. 25) Appl. author: Foote, 
Cone & Belding. © 12Jul6l; 
KKI60532. 
Safe. Baseball. (In The Sporting 
news, June l4, 196I, p. 29) Appl. 
author: Foote, Cone & Belding. 
© l4Jun6lj KKl 59959. 
3 questions a young farmer should ask 
before buying any one single life 
insurance policy. Father & daugh- 
ter, (in Successful farming, Nov. 
1961, p. 34) Appl. author: Poote, 
Cone & Belding. © 150ct6l; 
KKl 62956. 
Three questions to ask before you buy 
any one single life Insurance 
policy. Father & child, (in This 
week magazine (New York herald 
tribune) Nov. 26, 196I, p. 15) 
Appl. author: Poote, Cone & Belding. 
© 25Nov6lj KKI63437. 
Today, the doors open to the home 
that living Insurance built. New 
building. (In The New York times, 
Sept. 25, 1961, p. 24) Appl. au- 
thor: Foote, Cone & Belding. 
© 25Sep6l; KKl6l694. 
Will he be a grand slammer like Don 
Budge? (in Sports illustrated, 
July 10, 1961, p. 11) Appl. author: 
Poote, Cone & Belding. © 7Juj-61j 
KKI60541. 
Will he be a record-breaker like 
Johnny Waissmuller? (in Cue, 
Aug. 7, 1961, p. 4) Appl. author: 
Foote, Cone & Belding. © 3Augblj 
KKI60535. 



Will he be the next Walter Hagen? 

(in Sports illustrated, J\me 12, 

1961, p. 6-7) Appl. author: Foote, 

Cone & Belding. © 9Jun6l; 

KKl 59962. 
Will he beat Frank Wykoff'a time? 

(in Sports Illustrated, May 15^ 

1961, p. 7) Appl. author: Foote, 

Cone & Belding. © 12May6l; 

KKI6OO64. 
Will he bowl 'em over like Andy 
Varipapa? (in Sports illustrated, 
Nov. 20, 1961, p. 7) Appl. author: 
Foote, Cone & Belding. © 17Nov6l; 
KK162955- 

ERCO SERVICE. © 

Spring sale, 9 days only. Cummins 
sabre- jig saw kit. Appl. author: 
E. Rabinowe & Co., Inc. © 17Apr6l; 
KKI61781 . 

EROS. 

Eros. Brochure. © Eros, trade name 
for Ralph Olnzburg; 120ct6l; 
KKI62295. 

EROS MAGAZINE, INC. © 

A new quarterly on the Joy of love, 
Eros. NM: revisions & addition. 
© 20Nov6l; KKI63137. 

ESSENTIAL CHEMICALS CO. 

Bubbles through the centuries . . . 
Kenmore detergents. Appl. author: 
James Hastings Wheeler. © Essen- 
tial Chemicals Co. (ECCo); 310ct6lj 
KKI63128. 

ETERNA WATCH CO. © 

A great new face makes watch history. 
Centenalre 120. (In The New Yorker, 
Nov. 25, 1961, p. 25) Appl. author: 
L. C. Gumblnner Advertising Agency. 
© 22Nov6l; KKl 62984. 

Improves your game four ways. 
Etema Matlc golfer, (in The 
New Yorker, Sept. 9, 1961, p.124) 
Appl. author: L. C. Gumblnner 
Advertising Agency. © 7Sep6l; 

KKI61337. 
Now, a great new face makes watch 
history; Centenalre 120. (In 
National Jeweler, Oct. 196I, p. 14) 
Appl. author: L. C. Gumblnner Ad- 
vertising Agency. © 20ct6l; 
KKI62847 . 

ETHICA STANDARD CO., INC. © 

Analgesic-antipyretic tablets, Capa. 
© l8Sep6l; KK162930. 
Nltrong; tablete sa podeSnlm pro- 

duljenlm djelovanjem nitrogllcerlna. 
30 tableta. © 31Jul6l; KKl6o451. 

EUTECTIC WELDING ALLOYS CORP. © 

Eutec-Braze ;48FC. Dark gray flux 

coating. © 21Jun6l; KKI6OI96. 
EutecRod super I8-S FC. Light gray 

flux coating. © 21Jun6l; KK160197. 
Low Temperature Welding Alloys. 
© 15N0V6I; KKI63457. 

EVERAIN INDUSTRIES, INC. © 

Brand new Everain pistol hose nozzle. 

No. E405C. © 8Aug6l; KKI6IIO3. 
Ever-popular, ever-profitable, 

Everain. Best-selling rectangular 

area oscillating lawn sprinklers. 

No. E-55. © 8Aug6l; KKI61105. 
4" revolving sprinklers round out the 

Everain line. No. E-175. © 8Aug6l; 

KKI61106. 
Now, the sprinkler that thinks for 

Itself. The oscillating sprinkler 

with the amazing automatic water 

timer. No. E-99. © 8Aug6l; 

KKI6IIO7. 
A traveling sprinkler covers more 

ground. New Everain reel walker. 

No. E-I30. © 8Aug6l; KKI6IIO2. 
Turn the turret for all these lawn 

shapes. Everain turret sprinkler. 

No. E-267. © 8Aug6l; KKI6IIO4. 

EVERSHARP DIVISION, PARKER PEN CO. 
SEE Parker Pen Co. Eversharp 
Division. 



104 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



EXECUTONE, INC. © 

Audlo-vl3ual register system; operat- 
ing Instructions for control sta- 
tion. © 20Mar6l; KK163466. 
Here's how to use the system to speak 
with your nurse or listen to TV or 
radio. © 21Mar6l; KKl63it65. 
Now, locate and talk with roving 
personnel. Instantly, with the 
new Executone page/reply system. 
(IPTH series) © 8Nov61; KK163075. 
Operating Instructions for audio- 
visual register system. © 15Mar6l; 
KK153'+57. 
Sound column reproducers. ® 7SeD6l: 
KKl 63356. 

EXERCYCLE CORP. © 

Guide to physical fitness. © 5Jun6l: 
KKl 62826. 3oujiua, 



F. & B. MANUFACTURING CO. © 

Concerning the most Important advance 
In contact sets since World War li- 
the nylon record Is all Pllko 
(In Motor, May 1961, p.105) Appl 
author: Hanson & Stevens, Inc 
© 15May6lj KKI60337. 
Guide to finest Ignition. Distribu- 
tor leads. Pllko, crown Jewels of 
Ignition. (In Super service station 
magazine, Oct. 1961, p. 87-88) Appl 
author: Hanson & Stevens, Inc 
© 100ct6l; KK162421. 
Look to Pllko for weatherproof igni- 
tion: first complete Ignition line 
of solid brass. Pirst, too, with 
the million mile guaranteed all- 
weather coll. (In Motor, Sept. I96I, 
p. 9) Appl. author: Hanson & 
Stevens, Inc. © 15Sep6l; KKI62JH9. 
More firsts, that's why ... Comoare 
Pllko on any count; it's the top 
Ignition line for replacement. 
(In Jobber topics magazine, Nov. 
1961, p. 271-274) Appl. author: 
Hanson & Stevens, Inc. © 15Nov6l: 
KKI63394. 

PPC. SEE Frigid Foods Co. 

P. M. PRODUCTS. 

Steamex, the most effective nicotine 
& grit repelling pipe purifier, in- 
dispensable for every pipesmoker. 
Directions of use. © Fredrlc Mar- 
land d.b.a. P. M. Products; lDec6l; 
KKI63459 

FACTOR (MAX) & CO. © 

Amazing new discovery in treatment of 
skin blemishes: Skin Clear, by Max 
Factor. (in Good housekeeping, 
Nov 1959, p. 229) © 200ct59; 
KKl 63^^82. 
At last, a make-up destined to make 
every woman look lovelier. Only 
Sheer Genius gives you weightless 
perfection. (In Life, Oct. 20, 
1961, p. 11) © l80ct6l; KKI62708. 
Deep is the spell of Hypnotlque. 
(In Vogue, May I961, p. 27) 
© IWaybl; KKI6IO71. 
8 hours beauty sleep in Just 10 
minutes, with new Fresh Beauty 
moisture mask, (in Vogue, Sept. 
1961, p. 73) © lSep6l; KKI6350I. 
Eyes '61 play it cool in midsummer 
mists. (In MoCall's, June I96I. 
p. 19) © 24May6l; KKl601l4. 
Let's get pretty, by Barbara Factor. 
(In Seventeen, July I961, p. 30) 
© lJul6l; KXI61026. 
Let's get pretty, by Barbara Factor. 
How to graduate with beauty 
honors, (in Ingenue, June 1961, 
P. 13) © 25May6l; KKI6OIII. 
Let's get pretty, by Barbara Factor. 
How to graduate with beauty 
honors, (in Seventeen, Jvane I96I, 
p. 52) © lJun6l; KKI60112. 



1, 



Let's get pretty, by Barbara Factor. 
How to wrap yourself in fragrance, 
(in Seventeen, Sept. 196I, p. 74) 
© lSep6l; KKI6122O. 
Let's get pretty, by Barbara Factor. 
New weightless make-up, pre-prom 
points, how to look sweater perfect 
(In Seventeen, Nov. I961, p. 51) 
© lNov6l; KKl 63392. 
Let's get pretty, by Barbara Factor. 
Q. Can you help me with some Christ- 
mas gift ideas? (in Seventeen, 
Dec. 1961, p. 13) © lDec6l; 
KKI63409. 
Let's get pretty, by Barbara Factor. 
Strike a oretty lipstick match. 
(In Ingenue, May 1961, p. 24) 
© 24Apr6l; KKI6OIO7. 
Let's get pretty, by Barbara Factor. 
Strike a pretty lipstick match. 
(In Seventeen, May I961, p. 66) 
© lMay6l; KKI60113. 

^L!° Se<: pretty, by Barbara Factor. 
The low-down on make-up. (in 
Ingenue, Apr. 196I, p. 27) 
© 24Mar6l; KKI60106. 

Let's get pretty, by Barbara Factor. 
The low-down on make-up. (in 
Seventeen, Apr. I96I, p. 32) 
© lApr6l; KKI60IIO. 

Let's get pretty, by Barbara Factor 
Tips for lips for fall. Make eyes, 
with powder. A hair-do, pretty and 
fast. (In Seventeen, Oct. I961, 
p. 168) © I0ct6l; KKI62703. 

Max Factor creates Pan-Stlk Make-Up. 
(In Glamour, Feb. 1959, p.9) 
© 22Jan59; KKI63025. 
Max Factor makes it a Hl-Society sum- 
mer. Luscious lilting lipstick 
shades, (in Vogue, July 1959. 
p. 22) ©Max Factor & Co.; IJuli^^g; 
KK161746. 

New dimension in color: Max Factor's 
Eyes '61 collection for autumn. 
Featured: Powder eye shadow. (in 
McCall's, Oct. 1961, p. 12-13) 
© 24Sep6l; KKI62709. 
Only Sheer Genius gives you weight- 
less perfection . . . other make-ups 
in tubes are obvious heavyweights. 
(In Mademoiselle, Aug. 1961, p. 34) 
© 29Jul6l; KKI61072. ' 

Pan-Stlk gives you creamy coverage 
for flawless beauty. (In Good 
housekeeping, Apr. 196I, p.19) 
© 21Mar6l; KKI6OIO9. 
Sign his name in 23k gold. Signature 

^fn^"" fr^^? ^°"°"' Cologne, for 
^^^■^A^n ^mnlre, Dec. 1959, 
p. 108) © 19NOV59; KKI63132. 
A whole bookful of Christmas wishes 
from Max Factor. Hypnotlque. 
(In Life, Dec. 8, 1961, p;9-13) 
© 6Dec6l; KKI63496. ' 

^"i'n^il^^i^^on y°""Ser looking hands 
Pnri.? u ?«°°nds. New Swedish 
Formula hand creme. m Cosmopoli- 

S62?07': ''^'' ^-^^^ ® 27^^P6l; 

FAIRBANKS WARD INDUSTRIES, INC. © 
Decorative full length door or wall 
mirror. GSeorge E. Allen Hardware, 
(In St<itesman-Journal, Aug. 27, 
1961, section 1, p. 7) Appl. au- 
thor: Morton Winston, © 27A\aK6l : 
KKI61602. 
Gossip bench and swivel lamp combina- 
tion. Jewel Box. (in Winston- 
Salem Journal, comics) Appl. au- 
thor: Morton Winston. © 10Sep6l: 
KKI61904. ' 

New Royal Swedana 95 pc. stainless 
steel delToxe banquet service for 
12. (stainless steel tableware) 
(In the Dally dispatch. New Kensing- 
ton, Pa., Aug. 30, 1961, p. 15) 
Appl. author: Morton Winston. 
© 30Aug6l; KKI61491. 

25 pc. nationally advertised bedding 
ensemble. Howard Street Jewelers. 
(In The Baltimore sun, Sept. 24 
1961, comics, p.9) Appl. author: 
Morton Winton. © 24Sep6l; KK161924 



1 



FAIRFIELD LABORATORIES, INC. © 

Darlln eye lotion. For exciting eyes. 
Content: lOcc. © 6Sep6l; KK162479. 

FAIRFIELD SAVINGS 4 LOAN ASSN., CHICAGO 
For sound that's really alive, it's 

f^'ctifrj^iiii^r ^ "^^" '^^"- 

FAMILY RECORD PLAN, INC. © 

Meet your new assistant, on the Job 
now. Slide film presentation. 
Appl. author: T. Lager Huebach. 
© 12Jan6l; KKI60025. 

PANT MILLING CO. © 

Science working with nature creates 
a remarkable new wheat with a 
unique protein-starch balance that 
puts magic into everything you 
bake. Gladiola. (in The Houston 
chronicle, Sept. 21, 1961, section 
'*. p. 6) Appl. author: Clay Stephen 
son Associates, Inc. © 21Sep6l: 
KKI62OO5. 

PARLOW. WAYNE J. SEE Orchestra Records. 

FEDERAL CHEMICAL CO., INC. © 

See termites, call Arab. © 15May6l; 
KKI61316. 

PEDERAL-MOOUL-BOWER BEARINGS, INC 
FEDERAL-MOGUL SERVICE. SEE Federal - 
Mogul Service. 

FEDERAL-MOGUL SERVICE 

Bower-BCA wheel bearing service 
cabinet. Appl. author: Ross 
Roy-R.S.P. & D., Inc. ©Federal- 
Mogul Service, division of plderal- 
Mpgul -Bower Bearings, Inc / °^^^^ 
24Apr6l; KKl 59839. ' 

PELT PRODUCTS MANUFACTURING CO. © 
Wins 0. E. M. approval; new Pel-Co- 
Prene, the new rubber gasket for 
cylinder head covers. (in Motor, 
July 1961, p.9) Appl. author: 
Hanson & Stevens, Inc. © 15Jul6l- 

KKI6O338. J«UXOi, 

PELTON DESIGN STUDIO. © 

Deep frontier, an introduction to 
oceanography; 83 frame color film- 
strip. © 50ct6l; KK161719. 

FERGUSON-LANDER BOX CO. © ^ 

Litchfield vegetable fat frozen * 
dessert. PB-110. Dot design. 
Half gallon liquid. Appl. author: 
R. A. Morris. © 8Aug6l; KKI60852. 
Marsh vanilla ice cream. (PL 200) 
One gallon liquid. Appl. author: 
Robert A. Morris. © 200ct6l; 
KKI62136. 
Sherbet. S49. Half gallon liquid. 
Appl. author: Robert A. Morris, 
Pre 3. © 3Aug6l; KKI60557. 

FERGUSON LITHO. 

This is a Dateline memo pad. © Garth 
H. Bemis d.b.a. Ferguson Litho; 
2May6l; KKI62271. 

FIELD, FREDERICK C. SEE G & F Products 

FILBERT (J. H.) INC. © 

Golden Belle whipped margarine 
Six sticks. Net wt. one pound. 
© 100ct6l; KK161947. 
Mrs. Filbert's deluxe margarine. 
Net wt. 1 lb. © 4Dec6l; 
KKI63026. 

PILICE & PERRELLI CANNING CO. © 
F & P tomato puree. Net weight 
1 lb. 12 oz. ® ION0V6O; KKI6OI88. 

PINCH (JOSEPH S.) CO. 

Toddy Jerry rum and brandy Appl . 
author: Bert Carmlchael. © Jos. S. 
Pinch Dlatllling Co. trade name of 
Schenley Distillers, Inc.; 120ct56; 



1961 



CURRENT REGISTRATIONS 



105 



FINCH (JOSEPH S.) DISTILLING CO. 
1 Golden Wedding, choice of a lifetime, 
bourbon. © Jos. S. Finch Distilling 
Co. trade name of Sohenley Distill- 
ers, Inc.; 23Mar56j KKI61325. 

FINISH PEKDER CO, 

Unique liquid beeswax furniture 
polish, (in Interior design, 
Nov. i960, p. 220) © Albert Y. 
Woodward d.b.a. Finish Feeder Co.; 
I5N0V6O; KKI6OII5. 

PINOLIV CG. LOILL PRODUCTS CO. SEE 
Lolll Products Co. 

FIRESTONE TIRE & RUBBER CO. © 

At any speed, on any road, or rounding 
sharpest turns. It's hush-hush. 
First ... Rubber-X-99. (in Look, 
Sept. 1, 1959, p. 10-11) © lSep59j 
KKI62449. 
Colorful durability for the decorator 
look: products In plastics from the 
six fields of Firestone. (in Busi- 
ness week, Aug. 15, 1959, p. 84-85) 
© 15Aug59; KKI62050. 
Firestone wins 36th consecutive 
victory at Indianapolis Drov:lncc 
Firestone Rubber-X safest for you 
on turnpikes, too. (in Look, 
July 7, 1959, p. 2-3) © 7Jul59; 
KKI61587. 
Firestones give you new stopping safe- 
ty, and this competitive braJcing 
test proves why. (In The Saturday 
evening post, Aug. 22, 1959, 
p. 38-39) © 22Aug59j KKI62277. 
Now, more payload room for profit 
when you put the pair on air. 
Alride airsprings for truck trac- 
tors and trailers, (in Commercial 
oar Journal, Nov. 1959, p. 299) 
© lNov59; KKI61227. 

FIRST CHEMICALS, INC. 

Royal Plush; bowl cleaner. Cleans, 
disinfects and deodorizes. Net con- 
tents: 1^80 grams. © First Chemi- 
cals, Inc., a subsidiary of Piatt 
& Smlllle Chemicals, Inc.; 15Dec60; 
KKI63220, 

FIRST FEDERAL SAVINGS Sc LOAN ASSN. OP 

CHICAGO. © 

Exclusive from First Federal Savings 
of Chicago, 5 l/^% GI home mort- 
gages. (In The Chicago sun-times, 
Nov. 20, 1961, p. 11) Appl. author: 
Dancer-Fltzgerald-Sample, Inc. 
© 20Nov6l; KKl628lf4. 

Now, First Federal Savings of Chicago 
announces ^-\/h% QI home loan pro- 
gram. (In Chicago tribune, Sept. 
25, 1961, pt.2 p. 9) Appl. author: 
Dancer-Pltzgerald-Sample, Inc. 
© 25Sep6l; KKl6l7'f7. 

FIRST FEDERAL SAVINGS & LOAN ASSN. OF 

ST. PETERSBURG (PLA.) 

A new concept in home financing, 
blue ribbon financing. (in The 
St. Pet;ersburg times, June 21, 
1961, P.3-G) Appl. author r Griffith 
Advertising Agency, Inc. © First 
Federal Savings & Loan Assn. of 
St. Petersburg; 21J\«i6l; KKl6l9l4. 



SEE Coast Pacific 



PISH, CHARLES R, 
Realty. 

FISHER FLOURING MILLS CO. © 

All-purpose Bisklt mix. Biscuits & 

pink cake. Net weight 2-1/2 lbs. 

© 12Dec6l; KKI63JH2. 
All-purpose Bisklt mix. Waffles & 

strawberry shortcake. Net weight 

2-1/2 lbs. © 12Dec6l; KKl63'H3. 
Are you starving your husbauid out of 

a promotion? (in Reader's digest, 

Oct. 1961, p. 1561) © 10ct6l; 

KKI61813. 
Cracked wheat, ground coarse for old 

fashioned porridge. 5 Vo^. net 

wt. © 8Aug6l; KKI60734. 
Yellow corn meal, medium coarse. 

5 lbs net wt. © 8Aug6l; 

KKl 60733. 



You owe it to your family to read 
this message. Instant Zoom, 
natural high protein, whole wheat 
cereal, (in The Seattle dally 
times, Oct. 11, 1961, p. 54) 
© 110ct6l; KKI61902. 

PISHER-PRICE TOYS, INC. © 

Creative blocks. No. 771. 24 parts 
for creative play. NM: pictorial 
illus. on top, sides & center. 
© 22May6l; KKI6319O. 
Creative blocks. No. 771. 24 parts 
for creative play. NM: pictorial 
material on ends. © 120ct6l; 
KKI6319I. 
Rock-A-Staok, soft, squeezable poly- 
ethylene for preschoolers 1 to 3 
years. No.740. NM: additions & 
revisions. © 8May6l; KKI63189. 

FISHER RADIO CORP. © 

The Fisher handbook 1962, an authori- 
tative guide to custom stereo. 
© 250ct6l; KKI63381. 

The Fisher 1962; world's foremost 
stereophonic high fidelity radio- 
phonographs. © 190ct6l; KKI62604. 

The Fisher StrataKlt; KS-1, slim-line 
speaker kit. © 6Nov6l; KKI62603. 

The Fisher StrataKlt; KX-200, stereo- 
phonic master control-amplifier. 
© 190ct6l; KKI62605. 

PISHLOVE (H.) & CO. © 

The new rage, mad buttons. Circular. 
No. 695, Appl. author: Irving 
Pishlove. © l8May6l; KKI6II39. 

FIUMEDORO, ALI JOHN. SEE All. 

FLAMBEAU PLASTICS CORP. © 

Plamboware; Party Pops frozen treat 
tray. N0.II52. © l6jun6l; 
KKl 60046. 

FLEER (FRANK H. ) CORP. © 

Baseball Greats bubble gum. I960 
season. Contents: 1 slab bubble 
gum plus picture cards. Wrapper. 
© 31Mar60; KKI62656. 

Baseball Greats bubble gum. 24. 
Folding carton. © 31Mar60; 
KKI62653. 

Biggest bubbles, best comics. Dubble 
Bubble gum. Folding carton. 
© 4Jan60; KKI62657. 

Bubly bubble gum, grape flavor. 
240. Folding carton. © lNov60; 
KKI62652. 
Chief Halftown's Indian trading cards. 
Dubble Bubble gum. Contents: 1 
slab bubble gum plus picture cards. 
Wrapper. © 50et59j KKI61138. 
Chief Halftown's Indian trafiing cards. 
Dubble Bubble gum. 24. Folding 
carton. © 50ot59; KKl6ll37. 
Indian trading card. (Chief Half- 
town's Indian bubble gum trading 
cards) N0.I-8O. © 50ct59; 
KKI61205. 

Pirates Bold bubble gum. Contents: 
1 slab bubble gum plus picture 
cards. Wrapper. © l8Jan6l; 
KKI61135. 
Pirates Bold bubble gum. Dubble Bub- 
ble. 24. Folding carton. 
© l8Jan6l; KKl6ll34. 

Pirates Bold bubble gtun trading cards. 
66 cards. © Fleer, accepted alter- 
native designation of Frank H. 
Fleer, whose full corporate name Is 
Frank H. Fleer Corp.; l8Jan6l; 
KKI62270. 

Pro football bubble gum. I96O sea- 
son. Contents: 1 slab bubble gum 
plus picture cards. Wrapper. 
© 15Aug60; KKI61136. 

Pro football bubble gum trading cards, 
i960 season. 132 cards. © Fleer, 
accepted alternative designation of 
Frank H. Fleer, vriiose full corpo- 
rate name is Prank H. Fleer Corp.; 
15Aug60; KKI62269. 

Yule Laff bubble gum. Comic greetings. 
Contents: 1 slab bubble gum plus 
picture cards. Wrapper. © 7Nov60; 
KKI62654. 



Yule Laff bubble gum. Comic greet- 
ings. 24. Folding carton. 
© 7Nov60; KKI62655. 

FLEX-LET CORP. © 

The greatest advance in watch band 
sizing; new Duo-Klik created by 
Flex-Let. © 30Jun6l; KKI60907. 

FLEXO PRODUCTS, INC. © 

Plex-A-Llte all-purpose mask, for 
protection against dust, pollen and 
paint spray. © 16Nov61; KKI63406. 

PLOETHE, RICHARD. © 

The flshermam and his boat. Story by 
Louise Lee Ploethe; pictures by 
Richard Ploethe. Jacket illus. 
© l8Sep6l; KKI62II9. 
FLOOD CO. © 

Marine Penetrol paint fortifying oil. 
Five U. S. gallons. Appl. author: 
Earl Freeman Flood. © 24Aug6l; 
KKl 60949. 

FLORIDA CITRUS COMMISSION. © 

Best fruit buy of the week. Grape- 
fruit sections, (in Dally news. 
New York, May 18, 196I, p. 65) 
Appl. author: Benton & Bowles, Inc. 
© l8May6l; KKI61457. 

Fabulous new fresh-frozen grapefruit 
Juice, (in Woman's day, Apr. 1961, 
p. 80) Appl. author: Benton & 
Bowles, Inc. © l8Mar6l; KKI61572. 

Give her an oreinge Juice break, her 
body can't store vitamin C. Fresh 
frozen orange Juice, (in Life, 
May 19, 1961, p. 148) Appl. author: 
Benton & Bowles, Inc. ® 17May6l; 
KKl6l460. 

Kids, freeze your own orange Juice 
sticks. Fresh frozen concentrated 
orange Juice, (in Newark evening 
news, July 12, 196I, p. 30) Appl, 
author: Benton & Bowles, Inc. 
© 12Jul6l; KKI61571. 

New, low prices; your choice of 

brands. Fresh frozen concentrated 
orange Juice. (In Journal Ameri- 
can, May 4, 1961, p. 18) Appl. au- 
thor: Benton & Bowles, Inc. 
© 4May6l; KKl6l489. 

Powerhouse of vitamin C, canned 
orange Juice from Florida; your 
body can't store it, you need It 
every day. Endorsed by Mickey 
Mantle, (in Look, Mar. 17, 1959, 
p. 51) Appl. author: Benton & 
Bowles, Inc. © 3Mar59; KKI61510. 

Powerhouse of vitamin C, fresh-frozen 
orange Juice from Florida. Juice 
being poured from pitcher to glass; 
ice background. (In Life, July 6, 
1959, p. 85) Appl. author: Benton 
& Bowles, Inc. © 3Jul59; KKI61509. 

Spectacular new treats with fresh 
frozen orange Juice, (in This week 
magazine (New York herald tribune) 
July 16, 1961, p. 15) Appl. author; 
Benton & Bowles, Inc. © l6jul6l; 
KKI61576. 
Sweetest news in town, seedless 
Florida Valencias are here, (in 
Philadelphia bulletin, Apr. 26, 
1961, p. 42) Appl. author: Benton 
& Bowles, Inc. © 26Apr6l; KKl6l488. 

Today's best fruit buy. Grapefruit 
sections, (in The Detroit news, 
July 19, 1961, P.7-E) Appl. au- 
thor: Benton & Bowles, Inc. 
© 19Jul6l; KKI61573. 

FLORISTS' TELEGRAPH DELIVERY ASSN. © 
FTD flowers by wire catalog. Deluxe 
ed. © 30Jun6l; KKl 62447. 

FLOTILL PRODUCTS, INC. © 

Weight watchers, rejoice. Pancakes, 
waffles with 1/2 the calories. 
Tlllie Lewis low calorie kitchens. 
(in Everywoman's family circle. 
Mar. 1961, p. 90) © l6Peb6l (in 
notice: 1960); KKl6l375. 

FLUSTER, ALFRED. © 

Kleen-Polnt pencil point cleaner. 
© 29Sep6l; KKI61524. 



106 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



FOLD 'N CARY CO. 

When the rains come; this vlnyl- 
plastlc, no-metal, compact all- 
weather hat folds to get In/out 
crowds, small places, cars. NM: 
new matter. © Alfred C, Kather, 
sole owner of Fold 'n Gary Co.; 
230ct6lj KKI62624. 

POODS DIVISION, ANDERSON, CLAYTON & 
CO., INC. SEE Anderson, Clayton & 
Co., Inc. Foods Division, 

FORAN, PATRICIA. SBB Borrowed Timers. 

FORD MOTOR CO. © 

Accessory installation; back-up 
lamps, models, all. I. S. 625. 
Fomoco. Sheet l-J. © 5Jun6l: 
KK162464. 
Accessory Installation; clock models, 
all. I. S. 602. Fomoco. 
© 7Jul6l; jaci62456. 
Accessory installation, radio antenna 
(standard) I. S. 658. Fomoco. 
Sheet 1-2. © 27Jul6l; KK162452. 
Carrier roof luggage, installation 
kit; installation sheet. 
IS SK-CIDB-5955100-B. Fomoco. 
© l6Feb6l (in notice: i960); 
10:162455. 
Front reflector; kit. I. S. 623. 
Fomoco. Sheet 1-2. © 25May6l; 
KK162466. 
Front reflector; kit. I. S. 624. 
Fomoco. Sheet 1-7. © 25May6l; 
KKI62459. 
Front reflector; kit. I. S. 624. 
Fomoco. Sheet 1-7. © 8Jun6±; 
KKld2460. 
Front turn signal, series F-lOO thru 
F-350, conventional cab; installa- 
tion kit. I. S. 470 B. Fomoco. 
© 8Jun6l; KK16246:5. 
Front turn signals for series F-5OO 
thru F-llOO . . . conventional cab; 
installation kit, I. S. 540 B. 
Fomoco. Sheet 1-2. © 4Apr6l; 
KK162462. 
Front turn signals for series P-500 
thru F-llOO; installation kit. 
I. S. 540 B. Fomoco. Sheet 1-2. 
© 8jun6l; KKI62451. 
License plate frame kit; installation 
instructions. I. S. 588. Fomoco. 
© 4Apr6l (In notice: i960); 
KKI62454. 
Mirror rear view outside (telescop- 
ing); kit. I, S. 536-A. Fomoco. 
© l4j\in6l; KKI62465. 
Quarter wheel opening cover; instal- 
lation kit. I. S. SK-C2AB-6227964-A. 
Fomoco. © 24jul6l; KK162453. 
Shock absorber & bushing assy-rear; 
Installation. I. S. 63O (rev.) 
Fomoco. © 20Jul6l; KK162457. 
Tissue dispenser, Galaxle; instal- 
lation. I. S. 64l. Fomoco. 
Sheet 1-2. © 29Jun6l; KKl6246l., 
Washer assembly windshield. Falcon; 
Installation. IS-306-A. Fomoco. 
© 12Jul6l; KKl 62458. 

FORECAST HOMES, 

The Washington Gas Light Company in- 
troduces Forecast Homes. SEE Wash- 
ington Gas Light Co. 

FOREMOST DAIRIES, INC. © 

Chocolate chip ice cream. Half 

gallon liquid. © 5Aug6l; KKI62772. 
Chocolate ice cream. Half gallon 

liquid. © 20Aug6l; KKI62775. 
Hawaiian delight ice cream. Half 
gallon liquid. © 25Aug6l; 
KKl 62773. 
Neapolitan ice cream. Half gallon 
liquid. © 5Aug6l; KK162778. 

Strawberry ice cream. Half gallon 
liquid. © 8Sep6l; KK162777. 

Vanilla & strawberry ice cream. 
(Two flavor ice cream carton) 
Half gallon liquid. © 20Augbl; 
KKI62774. 

Vanilla ice cream. Half gallon 
liquid. © 5Aug6l; KKI62776. 



FORESTRY SUPPLIERS, INC. © 

Introducing world-wide Buck Martin 
4652, symbolic forester of the 
future, (in Forest farmer, Sept. 
1961, p. 4 of cover) © llSep6l; 
KKI6126O. 

FORMULA 409, INC. © 

A-O.K. car cleaner. 22 U. S. fluid 
ozs. © 15Aug6l; KKI61029. 

Chemlsol industrial cleaner and de- 
greaser. 1 U. S. gal. © 20Jul6l; 
KKI6103O. 

New miracle. Formula 409 spray clean- 
er. 22 U. S. fluid ozs. 
© 13Jul6l; KKI6IO25. 

PORT HOWARD PAPER CO. © 

Fine food. N0.68O. © 60ct6l; 

KKI62095. 
Four seasons. No. 672. © 90ct6l; 

KKI62096. 
Have your napkins designed exclusively 
for you free; Fort Howard's design 
service. (In Restaurant management, 
Feb. 1959, p. 2 of cover) © lFeb59; 
KKI63O6I . 
Old cars. N0.671, © 50ct6lj 
KKI62094. 

POTO-PIELD, INC. © 

For boys, girls; sanitary pottle 
seat. Puffy. © llSep6l; KKI61309. 

FRACTIONATION RESEARCH, INC. © 

Fractionation Research, Inc., a co- 
operative non-profit organization 
established for the purpose of de- 
veloping the ultimate in fractionat- 
ing equipment and processes. 
© 15May6l; KKl6o444. 

PRAM CORP. © 

Don't wait for smoke signals. Let 
us change your oil and Install a 
fresh Pram oil filter. Dealer post 
card. Appl. author: John A. Wle- 
gand. © 5Jun6l; KKI61615. 
Fleet catalog. Oil, air, fuel, water 
filters. Weatherly index 66O, 
issued 1561. Appl. author: John A. 
Wlegand. © 3Jan6l; KKI6162I. 
Milllon$$$ giveaway dealer kit, 1961. 
Wear-Guard filter. Appl. author: 
John A. Wlegand. © 3Jan6l: 
KK161622. 

Mlllion$$$ giveaway; don't forget 
this date, October 31st. Wear- 
Guard filters. Appl. author: 
John A. Wlegand. © 5Jun6l: 
KKI61616. 

Mlllion$$$ giveaway is going over so 
big with our dealers, we bought 
another big trsHer truckload of 
Pram filters. Wear-Ouacod. 
Polder. Appl. authors John A. 
Wlegand. © 5Jun6l; KKI61620. 

Mllllon$$$ giveaway, 196I. Sell more 
Pram filters with 3-D stereo Vlaw- 
Master. Catalog sheet. Appl. au- 
thor: John A. Wlegand. © lMar6l; 
KKI61618. 

Spring & summer sales builder to 
boost your oil and filter sales: 
big $7.00 value air mattress and 
beach float absolutely free. D-36. 
Catalog page. Appl. author: 
John A. Wlegand. © lMar6l; KKI6I619. 

Spring & summer sales builder to 
boost your oil and filter. sales; 
big $7.00 value air mattress and 
beach float absolutely free. D-25. 
Catalog sheet. Appl. author: 
John A. Wlegand. © lMar6l; 
KKI61614. 

Tractor catalog. Oil, air, fuel, 
water filters. Weatherly index 
660, Issued 1961. Appl. author: 
E, P, Morgan. © 3Jan6l; KKI61617. 

FRANCO AMERICAN NOVELTY CO., INC. © 
Just arrived. Magic musician and 
dancing figures. Appl. author: 
Robert Oumano. © 15Dec60: 
KKI60526. 



FRANKENBERG, ROBffiT. 

Makon and the dauphin. SEE 
Scribner's (Charles) Sons. 

FREUD, MELVIN. ® 

Toys. Christmas specials. 
® 4Apr6l; KKI6O287. 

PRIDEN, INC. © 

The adding machine that catches 
errors before they're made. ACY 
(In The Office, Mar. i960, p. 207) 
© lMar60; KK162022. 
Automation cornerstone. Flexowriter. 
(in Nation's business, Jan. I961, 
p. 16) © 25Dec60 (in notice: I961): 
KKI62012. 
The calculator that extracts square 
root automatically. Meet Prlden's 
SRW. (In Electrical manufacturing. 
Mar. i960, p. 292) © lMar60; 
KKI62018. 
Child's play. Any person ... can 
quickly master the operation of 
the Friden calculator. (In Fortune 
Jan 1961, p. 176) © 27Dec60; 
KK162028. 
Coldtype copysettlng in 2 easy les- 
sons. This is how composition 
looks ... on the recording unit of 
the Friden Justowrlter. (In Graphic 
arts monthly, Jan. I96I, p. 213) 
© lJan6l (in notice: i960): 
KKI62029 . 
Collectadata: when paper tape comes 
in, paper work goes out. (in 
Electro-technology, Jan. I961, 
p. .230) © lJan6l; KKl 62797. 
The copy below was set at 100 words 
per minute. This copy was trans- 
cribed — on the recording unit of a 
Friden Justowrlter. (In Modem 
lithography. May 1960, p.l40) 
© 20Apr60; KK162043. 
The day they threw the pencils away 
at Northrop. (In American machln- 
Ist/metalworking manufacturing, 
m6204^: '^^°' "-^"^^ ©19Sep60; 
First calculator to go the distance 
at Rich's, Atlanta. ( In Merchant ' s 
trade Journal, Mar. I961, p.4l) 
© lMar6l; KK162032. 
Friden brings office automation down 
to earth. Flexowriter. (In Busi- 
ness week, Oct. 1, i960, p. 8-9) 
© 10ct6l; KKI62023. 
The Friden Flexowriter: machine 

tool's machine tool. (In Machinery, 
Feb. 1961, p. 18) © 23Jan6l; 
KKI62019. 
Prlden makes a desk calculator that 
does this automatically. Model 
SRW. (In Automatic control, Jan. 
1961. p. 51) © 25Dec60 (In notice: 
1961); KKI620I7. 

Friden supplies the missing piece in 
total MICR automation. (In Audit- 
gram, Jan. 1961, p. 33) © ijan6l; 
KKI62031 . 
Hands off, she's pre-encodlng MICR 
checks automatically. ABA Flexo- 
writer. (In Banking, May i960, 
p.99) © 30Apr60; KKl620iH. 
How Chemical Bank New York Trust 
solved the problem of imprinting 
these checks. (in Banking, Aug. 
i960, p. 32) © 3OJUI6I; KKI62015. 

How Friden lays the foundation for 
practical office automation. 
Flexowriter. (in Nation's business. 
Mar. 1961, p. 22-23) ® 25Feb6l; 
KKI62799. 

How many square roots In a DC-8? 
(In Control engineering. Mar. 1961, 
p. 202) © 25Feb6l; KK162036. 

How Richardson Lumber found an auto- 
matic solution to their billing 
problem. (In Southern lumber 
Journal, Oct. i960, p. 37) 
© 100ot60; KKI62038. 

How the Tlcketograph gives you abso- 
lute control over your pay and 
production. (In Pemme lines. 
Feb. 1961, p. 15) ^ iFebol; 
KK162014. 






CURRENT REGISTRATIONS 



107 



How to prepare a nianerlcal control 
program tape. This Is the Friden 
Flexowrlter. (In American machln- 
Ist/metalworking manufacturing. 
May 16, i960, p. 78) © l6May60; 
KKI62027. 

How to write a work report In ten 
seconds flat. Collectadata. 
(In Datamation, May-Jvme i960, 
p. 42) © IJunSO; KK162020. 

Is punched tape really the beat Input 
medium for numerical control? 
(In Automation, July i960, p. 90) 
© lJul60j KKI62013. 

Look Mom, I'm a billing department. 
CTB Computyper. (in Nation's busi- 
ness, July i960, p. 12) © 25Jun60; 
KKI62805. 

Meet the billing department. This is 
a Friden CTS Computyper. (In 
Nation's business, Apr. I90O, 
p. 125) © 25Mar60; KK162059. 

On this adding machine, you see 
mistakes before they happen. 
(In U. S. savings & loan news, 
Jan. 1961, pA3) © 25Dec6o (in 
notice: I96I); KK162044. 

One typist, one Computyper; more 
policies per day, lower unit cost, 
(In Best's life news, Feb. I96I, 
p. 51) © lFeb6l; KKI62798. 

Practlmation; a new word, which means 
more than automation . . . SET Calcu- 
lator. (In Fortune, Dec. I96O, 
p. 238) © lDeo60; KKI6280O. 

Practlmation, a new word which means 
more than automation. SET calcu- 
lator, (in Nation's business, 
Feb. i960, p. 66 -67) © 25Jan60; 
KK162042 . 

Prepare your students for what lies 
aihead, show them automation in 
today's modem office. (In Busi- 
ness education world, Sept. i960, 
p. 12) © 20Aug60j KKI62021. 

The prettiest tool-maker at Pratt & 
Whitney, (in Machinery, Sept. I96O, 
p. 22) © l8Aug60; KKl628o4. 

Reading, writing, arithmetic; this 
billing machine does all three. 
Model CTS Computyper. (In Office 
executive, Jan. I96I, p. 17) 
© lJan6l (in notice: i960); 
KKI62030. 

This machine computes the premium as 
I type the policy. Model CTB Com- 
putyper. (In Best's life news, 
Aug. i960, p. 49) © lAug60; 
KKI62802. 

This machine has started a revolution. 
It ' s called the Friden Programatic 
Flexowrlter. (In Newsweek, 
Mar. 28, i960, p. 77) © 28Mar60; 
KKI62025 . 

Two ways to cut down your accounting 
costs, one Is free, (in Lumberman, 
Mar. 1961, p. 63) © 10Mar6l; 

KKI62037. 
What makes a calculator accurate? 
(in Modem office procedures, Apr. 
i960) © 12Mar60; KKI62805. 
Why Friden added automation to the 
adding machine. This is the Friden 
Add -Punch, model ACPT. (In Con- 
troller, Feb. 1961, p. 86) 
© 31Jan6l; KKI62016. 
Why is this the best calculator for 
retailers? (in Merchant's trade 
Journal, A\ig. I96O, p. 41) 
© lAug60; KKI62055. 
Why Kearney & Trecker chose 8-channel 
punched paper tape Input. Flexo- 
wrlter. (in Machinery, Apr. 196I, 
p. 82) © lMar6l; KKI62801. 
Why lumber companies standardize on 
the Friden calculator. (In Ameri- 
can lumberman, Apr. 11, i960, 
p. 52) © 2&Ha.T60; KK162024. 
Why lumber companies standardize on 
the Friden calculator. (In Ameri- 
can lumberman, Aug. 15, I96O, p. 54) 
© 15Aug50; KKI62034. 
Why Macy's uses the Friden calculator. 
( In Merchant ' s trade Journal, June 
i960, p. 45) © lJun60; KKI62035. 



Why Simpson figures on the Friden 
calculator. (In American lumber- 
man, Sept. 12, i960, p. 62) 
© 12Sep60; KK162026. 

PRiaiD POODS CO. © 

Carnival Butterfinger ice oream bars. 

6 refreshing treats. Not contents 

18 fl. ozB. © 21Mar6lj KKl 59902. 
Carnival cherry Popsicle. 6 twin 

treats. Net contents 18 fl. ozb, 

© 21Mar6l; KKl 59906. 
Carnival deliuce Cheerio. 6 delicious 

chocolate coated ice cream bars. 

Net contents 18 fl. ozs. 

© 21Mar6l; KKl 59901. 
Carnival giant Ice cream sandwich . 

6 tempting, tasty treats. Net 

contents 18 fl. ozs. © 21Mar6l; 

KKl 59905. 
Carnival grape Popsicle. 6 twin 

treats. Net contents 18 fl. ozs. 

© aiMai-eij KKl 59900. 
Carnival pure lime flavor Popsicle. 

6 twin treats. Net contents 

18 fl. ozs. © 21Mar6l; KKl 59904. 
Carnival vanilla ice cream squeeze 

oups. 6. Net contents 15 fl. ozs. 

© 21Mar6lj KKl 59903. 



G 



G & F PRODUCTS CO. 

Orbltor. © G 8e F Products Co., a 
firm consisting of Frederick C. 
Field & Edward J. Giers; 150ct6l; 
KK162664. 

G DISTRIB-CO. 

Acoustex, texture-plaster additive. 

© Nicholas R. Gee d.b.a. G Distrib- 

Co.; 310ct6l; KKI62608. 
Soil extender, inert compoimd. Mix 

with soil or grow without soil. 

© Nicholas R. Gee d.b.a. G Distrlb- 

Co.; 310ct6l; KKI62607. 

G. F. C. SEE General Poods Corp. 
GGCO. SEE Green Giant Co. 
G. M., INC. SBB Golden Mix, Inc. 
G. P. I. SEE Gaylord Products, Inc. 
G. S. G. SEE Griffin, Gordon 3. 

GAPFNEY'S MEATS. © 

Delicious, prepared dinners for busy 
days. You'll always find something 
new at Freeman & Burlingame Food 
Center. (in Akron beacon Journal, 
Nov. 30, 1961, p. 44) Appl. author: 
F. J. Gaffney. © 30Nov6l; KKl 6^210. 

GARDIAN SURVIVAL FALLOUT SHELTERS. 

Survival fallout shelters. © Gardlan 
Survival Fallout Shelters, solely 
owned by John W. Highfieldj 12Sep6l; 
KKI62806. 

GARNEAU (JOSEPH) CO. © 

Taste the original blended Scotch 
whisky. Usher's Green Stripe. 
(In The Tulsa tribune, Sept. l4, 
1961, p. 56) Appl. author: Albert 
Woodley Co., Inc. © l4Sep6l; 
KKI6222O. 
Usher's Green Stripe, the light, 
smooth scotch, (in Liquor store, 
Aug. 1961, p. 4) Appl. author: 
Albert Woodley Co., Inc. 
© 6Aug6l; KKI6O562. 

3AR0FAL0W, DONALD G. SEE Astronautics. 

OASKE (J. M. ), INC. © 

Actual seunple of our BiKJWn Kraft, 
water repellent book cover paper. 
Design A, design B, design C. Appl. 
author: Elizabeth G. McGinty. 
© llOctei; KK162482. 



GASTINEAU, JERRY. 
Records. 



SEE Home -Spun 



GATES RUBBER CO. © 

Pan belt finder. © 2Jun6l; 

KKl 59975. 
Industrial hose selector. 
© 12Jul6l; KK16033'*. 

GAY, CONNIE B. © 

Welcome to the smairtest group of shop- 
pers in the world, members of Cash 
C£U>d. Cash discounts, credit sav- 
ings. © 9Sep6l; KKI6205I. 

GAYLORD PRODUCTS, INC. © 

For braids and pony tails, Oayla 
hold-tlte anchor bands. No. 50. 
© 9Mar6l: KKI63096. 
For pony tails and braids, Gayla 
hold-tlte, the band with the 
handle. N0.51. © 9Mar6l; 
KKI63097. 
Gayla Cloud 9 comfy foam pads. 
No. 2423. 20 pads. © 8Nov6l; 
KKI63099. 
Oayla complete hair styling kit. 
Item no. 2000. 18 assorted pillow 
tip brush rollers. © 8Nov61; 
KKI63IOO. 
Oayla Mystique; look, the vanishing 
hair net. N0.617. Regular size, 
light. © 30Jun6l; KKl 60994. 
Oayla sleep net. Item no. 522. 
2 nets. © 8Nov6l; KK163098. 
New, Gayla Cloud 9 foam rollers. 
No. 2237, large. 20 rollers, 
20 clips. © l4Aug6l; KK160993. 
New, Gayla Cloud 9 ventilated foam 
curlers. No. 2337, large. 12 roll- 
ers, 24 picks. © l4Aug6l; 
KKI60992 . 
Ultra new for ultra comfort. Gayla 
Snap-eze pin curl clips. © 17May6l; 
KKI6IO6I. 

GEE, NICHOLAS R. SEE G Dlstrlb-Co. 

GENERAL FOODS CORP. © 

Big news In baby foods; important re- 
search on Bi]?ds Eye frozen Instant 
baby foods reported in publication 
of American Medical Association. 
(In Scranton times, July 19, 1961, 
p. 40) Appl. author: Benton & 
Bowles, Inc. © 19Jul6l; KK161574. 
Birds Eye frozen instamt baby foods 
maJce news from coast to coast, 
(in Rochester times union. May 3, 
1961, p. 20) Appl. author: Benton 
& Bowles, Inc. © 3May6l; KKl6l485. 
Happy Mother's Day. Kool-Ald, instant 
soft drink, (in Life, May 12, 196I, 
p. 50) Appl. author: Leslie S. 
Mather. © 12May6l; KKI61I58. 
Hot diggety dogs.' Grand on the out- 
door grill. The Open Pit barbecue 
sauce helps you make everyday foods 
flavor happy. (In McCall's, July 
1961, p. 134) Appl. author: Young 
& Rubicam, Inc. © 22Jun6l; 
KK161724. 
If the doorbell rings before I get 
back, here's the loot for the 
trlck-n' treaters. Kool-Ald, 
instant soft drink. (In Life, 
Oct. 27, 1961, p. 56) Appl. author: 
Leslie S. Mather. © 270ct6l; 
KKI6247I. 
Kids, I told the sitter you could have 
some Kool-Ald while you do your 
homework. Instant soft drink. (In 
Life, Sept. 15, 1961, p.28) Appl. 
author: Leslie S. Mather. 
© l5Sep61; KK1624-72. 
Make tonight's supper stewpendous; 
the Open Pit barbecue sauce helps 
you make eveiY^ay foods flavor 
happy. (In Ebony, May 1961, p. 29) 
Appl. author: Yo\ing & Rubicam, Inc. 
© 15Apr6l; KKI6OOI2. 
Now Is the time for Kool-Ald to come 
to the aid of the party. Instant 
soft drink, (in Ebony, July 196I, 
p. 95) Appl. author: Leslie S. 
Mather. © lJul6l; KKI6116O. 
Save 10/^ on the new Jumbo Jar Twist. 
Instant soft drink mix. (in Empire 
magazine (The Denver post) May 21, 
1961, p. 31) Appl. author: Doris 
Johnson McBrady. © 21May6l; 
KKI60436. 



k 



108 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



GENERAL POODS CORP. -Con. 

Southern pride chicken; the Open Pit 
barbecue sauce helps you make every- 
day foods flavor happy. (in Life, 
June 30, 1961, p. 2 of cover) Appl, 
author: Young & Rublcam, Inc. 
© 28Jun6lj KKI61725. 

Surprise, look what I found at the 
store, new tangerine Kool-Ald. 
Instant soft drink, (in Ebony, 
June 1961, p. 113) Appl. author: 
Leslie S. Mather. © lJun6l; 
KKI61I61. 

Surprise the family with whamburgers; 
make supper almply stewpendous; 
treat your tribe to big chief beef. 
The Open Pit barbecue sauce helps 
make everyday foods flavor happy. 
(In Life, Apr. 21, 1961, p. 68-69) 
Appl. author: Young & Rublcam, Inc. 
© 19Apr6l; KKI6OOI3. 

Surprise the family with whamburgers; 
the Open Pit barbecue sauce helps 
you make everyday foods flavor 
happy, (in Better homes !e gardens, 
June 1961, p. 97) Appl. author: 
Young as Rublcam, Inc. © l8May6l: 
KKI6OOO9. 

Tommy, your allowance Inside. Kool- 
Ald, instant soft drink, (in 
Ebony, Aug. I96I, p.l06) Appl. 
author: Leslie S. Mather. © lAug6l; 
KKI6II59. 

Treat your tribe to big chief beef; 
the Open Pit barbecue sauce helps 
you make everyday foods flavor 
happy. (In Life, May 12, 196I, 
p. 84) Appl. author: Young & Rubl- 
cam. Inc. © lC»1ay6l; KK160010. 

Whamburgers, hot diggety dogs; 

the Open Pit barbecue sauce helps 
you make everyday foods flavor 
happy. (In McCall's, June 1961, 
p. 49) Appl. author: Young & Rubl- 
cam, Inc. © 23May6l; KK160011. 

OENERAL MILLS, INC. © 
Betty Crocker chocolate malt cake 
mix. 1 lb. 3 oz. net wt. (Series 
no. 25) ©.l8Sep6l; KKl623'f4. 
Betty Crocker devil's food cake mix. 
1 lb. 3 oz. net wt. (Series 
no.ifTX) © 20ct6l; KKl62340. 
Betty Crocker honey spice cake mix. 
1 lb. 3 oz. net wt. (Series 
no. 35) © 310ct6l; KKI62339. 
Betty Crocker instant mixing pie 
crust mix. 1 lb. 4 oz. net wt. 
(Series no.30) © 24Aug6l; 
KKI62335. 
Betty Crocker instant mixing pie 
crust mix. 10 oz. net wt . 
(Series no. 28) © 23Jun6l; 
KKl6233't. 
Betty Crocker lemon velvet cake mix. 
1 lb. 3 oz. net wt. (Series no. 4) 
© 90ct6l; KKI62345. 
Betty Crocker marble cake mix. 
1 lb. 3.6 oz. net wt . (Series 
no. 29) © 240ct6l; KKl623't2. 
Betty Crocker milk chocolate flavored 
cake mix. 1 lb. 3 oz. net wt. 
(Series no, 8) © 210ct6l; KK162346. 
Betty Crocker noodles Romanoff. 
Net wt. 5.75 oz. (Series no.l) 
© 17Aug6l; KKI6235O. 
Betty Crocker one step-one pan pan 
fry potatoes. Net weight k oz. 
(Series no.l) ® 5Jun6l; KKI62338. 
Betty Crocker potato salad. Net 
weight 6 oz. (Series no.l) 
© 23May6l; KK162336. 
Betty Crocker toasted coconut cake 
mix. 1 lb. 3 oz. net wt. 
(Series no. 6) © lMay6l; 11X159845. 
Betty Crocker toasted coconut cake 
mix. 1 lb. 3 oz. net wt. (Series 
no. 9) © 240ct6l; KK162343. 
Betty Crocker toffee fudge frosting 
mix. 13.8 oz. net wt . (Series 
no.l) ®90ct6l; KKl623"57. 
Betty Crocker toffee swirl cake mix. 
1 lb. 3 oz. net wt . (Series no. 2) 
© 50ct6l; KK162348. 
Betty Crocker white cake mix. 
1 lb. 3 oz. net wt. (Series 
no.38x) © 20ct6l; KKl6234l . 



Betty Crocker yellow cake mix. 
1 lb. 3 oz. net wt. (Series 

no.36x) © 50ct6l; KKl 623^9. 
Black walnut cake mix. 1 lb. 3 oz. 

net wt. (Series no. 18) © 20ct6l; 

KKI62347. 
Cheerlos. Net wt. 7 oz., regular 

size. (Series no.8E) © 3Apr6l ; 

KKI6II56. 
FrostyO's, goodness in sugar charged 

oat cereal . Net wt . 9 1/2 oz . 

(Series no. 11) © 28Aug6l; 

KKI62232. 
LIX, liquid Ion exchemge; chromium. 

CDSl-61. © 22Aug6l; KKl6l204. 
Total, the goodness of 8 vitamins In 

whole wheat flakes. Net wt. 8 oz. 

(Series no.l) © 28jun6l; KK162230. 
Twinkles, star-shaped cereal. 

Twinkles and the balloon machine. 

Net wt. 7 oz. (Series no.6B) 

© 22Aug6l; KKI62228. 
Twinkles, star-shaped cereal. 

Twinkles and the hound dog. Net 

wt. 7 oz. (Series no.6E) 

© 22Aug6l; KKI62235. 
Twinkles, star-shaped cereal. 

Twinkles and the iceberg. Net 

wt, 7 oz. (Series no.6c) 

© 22Aug6l; KKl 62233. 
Twinkles, star-shaped cereal. 

Twinkles and the lost geese. 

Net wt. 7 oz. (Series no.6A) 

© 22Aug6l; KKI62229. 
Twinkles, star-shaped cereal. 

Twinkles smd the monkey trick. 

Net wt. 7 oz. (Series no.6p) 

© 22Aug6l; KKI62236. 
Twinkles, star-shaped cereal. 

Twinkles and the platypus. Net 

wt. 7 oz. (Series no.6D) 

© 22Aug6l; KKI62234. 
Vanadium. Technical bulletin. 

© 200ct60; KKI60667. 
Wheatles bran with raisin flakes. 

Net wt. 9 oz. (Series no.l) 

© 30Aug6l; KKl 62231. 

OENERAL WATERPROOPINO CORP. © 
Do it yourself Plugit color unit. 
Large unit. Appl. author: R. 0. 
Walker. © 25May6l; KKl 59849. 

GEOLOQRAPH CO. © 

Drilling rate scale Instructions. 
© 3Apr6l; KKI60524. 

GERMAIN'S, INC. © 

25 Germain's plant stakes. 
© I8jun6l; KKI6OO45. 

GIBSON REPRIQERATOR SALES CORP. 
B series instant comfort multiple 
room air conditioners. Model 
B-2100-1S. © Gibson Refrigerator 
Sales Corp., subsidiary of Hupp 
Corp.; 50ct6l; KKI62156. 
Economy trimllne refrigerator. Model 
I609RI. © Gibson Refrigerator 
Sales Corp., subsidiary of Hupp 
Corp.; 50ct6l; KKI6216I. 
Frost clear freezer, 469 lb. capacity. 
Model V615-RI. © Gibson Refrigera- 
tor Sales Corp,, subsidiary of Hupp 
Corp.; 50ct6l; KKI62173. 
A series Instant comfort room air 
conditioners. Model A-281-2. 
© Gibson Refrigerator Sales Corp., 
subsidiary of Hupp Corp.; 50ct6l; 
KKI62157. 
Slianber Master Instant comfort per- 
sonal carry home air conditioner. 
Model D-162-1 . © Gibson Refrig- 
erator Sales Corp., subsidiary of 
Hupp Corp.; 50ct6l; KKI62165. 
T series instant comfort multi-room 
air conditioners. Model T-190-lSe, 
© Gibson Refrigerator Sales Corp., 
subsidiary of Hupp Corp.; 50ct6l; 
KKI62166. 
Texan Instant comfort full home air 
conditioner. Model G-1220-2E. 
© Gibson Refrigerator Sales Corp., 
subsidiary of Hupp Corp.; 50ct6l; 
KK162164. 



Trimllne chest food freezer. Model 
H616CI. © Gibson Refrigerator 
Sales Corp., subsidiary of Hupp 
Corp.; 50ct6l; KK162175. 
Trimllne chest food freezer. Model 
H618CI. © Gibson Refrigerator 
Sales Corp., subsidiary of Hupp 
Corp.; 50ct6l; KK162177. 
Trlmliiie chest food freezer. Model 
H62OCI. © Gibson Refrigerator 
Sales Corp., subsidiary of Hupn 
Corp.; 50ct6l; KKI6217O. 
Trimllne chest food freezer. Model 
H624C1. © Gibson Refrigerator 
Sales Corp., subsidiary of Hupp 
Corp,; 50ct6l; KKI62172, 
Trimllne deluxe frost clear refrig- 
erator-freezer. Model 76i4r1. 
© Gibson Refrigerator Sales Corp., 
subsidiary of Hupp Corp.; 50ct6l: 
KKI6217I. 
Trimllne deluxe Market Master refrig- 
erator. Model 4714R1. © Gibson 
Refrigerator Sales Corp,, subsidi- 
ary of Hupp Corp.; 50ct6l; 
KKI62168. 
Trimllne deluxe refrigerator. Model 
1709R1. © Gibson Refrigerator 
Sales Corp., subsidiary of Hupp 
Corp.; 50ct6l; KKI62162. 
Trimllne deluxe refrigerator. 
Model 26i4r1. © Gibson Refrig- 
erator, subsidiary of Hupp Corp,; 
50ct6l; KKI6216O, 
Trimllne deluxe two-temp refrigerator- 
freezer. Model 5613RI. © Gibson 
Refrigerator Sales Corp., subsidi- 
ary of Hupp Corp.; 50ct6l; 
KKI62169. 
Trimllne food freezer. Model V616RI. 
© Gibson Refrigerator Sales Corp., 
subsidiary of Hupp Corp.; 50ct6l; 
KKI62183. 
Trimllne food freezer, 483 lb. capac- 
ity. - Model v6i4r1. © Gibson 
Refrigerator Sales Corp., subsidi- 
ary of Hupp Corp.; 50c t6l; 
KKI62184. 
Trimllne i'ood freezer, 763 lb. capac- 
ity. Model V622R1. © Gibson Re- 
frigerator Sales Corp., subsidiary 
of Hupp Corp.; 50ct6l; KKI62182. 
Trimllne food freezer, 315 lb. capac- 
ity. Model V609RI. © Gibson Re- 
frigerator Sales Corp., subsidiary 
of Hupp Corp.; 50ct6l; KK162174. 
Trimllne sovereign Market Master; 
automatic Ice Master. Model 
481 4ri. © Gibson Refrigerator 
Sales Corp., subsidiary of Hupp 
Corp.; 50ct6l; KK162159. 
Trimllne sovereign two-temp refrig- 
erator-freezer with automatic 
Ice Master. Model 5813RI. 
© Gibson Refrigerator Sales Corp., 
subsidiary of Hupp Corp.; 50ct6l; 
KKl 62163. 
Trimllne special frost clear refrig- 
erator-freezer. Model 7314R1. 
© Gibson Refrigerator Sales Corp., 
subsidiary of Hupp Corp.; 50ct6l; 
KKI62167. 
Trimllne special two-temp refrigera- 
tor-freezer. Model 5413R1. 
© Gibson Refrigerator Sales Corp., 
subsidiary of Hupp Corp.; 50ct6l; 
KKI62158. 
Ultra model UlOO electric reinge. 
© Gibson Refrigerator Sales Corp., 
subsidiary of Hupp Corp.; 50ct6l; 
KKl 62178. 
Ultra model U200 electric range. 
© Gibson Refrigerator Sales Corp., 
subsidiary of Hupp Corp.; 50ct6l; 
KKI6218O. 
Ultra model U300 electric range. 
© Gibson Refrigerator Sales Corp., 
subsidiary of Hupp Corp.; 50ct6l; 
KK162176. 
Ultra model U500 electric range. 
© Gibson Refrigerator Sales Corp., 
subsidiary of Hupp Corp.; 50ct6l; 
KKI62179. 
Ultra model U600 electric range. 
© Gibson Refrigerator Sales Corp., 
subsidiary of Hupp Corp.; 50ct6l: 
KKl 62181 . 



1961 



CURRENT REGISTRATIONS 



109 



OIERS, EDWARD J, SEE & F Products 

Co. 
i 
OILLETTE CO. © 

The big sporting event, the big pro- 
motion, your big money maker; 
World Series special. Free when 
you buy Qlllette adjustable razor 
... World Series encyclopedia. (In 
I Pood topics, Aug. 1961, p. 38-59) 
© 28Jui6ij KKI60566. 
The big sporting event, the big pro- 
motion, your big money maker; 
World Series special. Free when 
you buy Gillette adjustable razor 
... World Series encyclopedia, (in 
Variety store merchandiser, Aug. 
1961, p. 42-43) © lAug6l; KKl60554. 
Christmas shop for men In minutes. 
Adjustable razor set. (in The 
Sporting news, Nov. 22, 1961, p.2B; 
© 22Nov6l; KK162794. 
Display the whole Gillette line-up 
and get extra sales from your razor 
and blade customers. Right Guard 
deodorant. (In Tobacco retailers' 
almanac, 196I-I962, p. 120) 
© 200ct6l; KKI62089. 
Free World Series encyclopedia when 
you buy the famous Gillette ad- 
justable razor set with super Blue 
Blades. (In The Sporting news, 
Aug. 23, 1961, p. 29) © 23Aug6l; 

Have a perfect day. The Gillette 
adjustable, the famous razor. 
(In World's Series records 1962, 
p. 314-315) © 15N0V6I; KKI62982. 

Have you tried the new Gillette 

super Blue Blade? Man, I'll spring 
for that blade every time. (In 
Army times, European ed., June 28, 
1961, p. 51, Frankfurt) © 28Jun6l; 
KKI60043. 

Have you tried the new Gillette super 
Blue Blade? Sure, that shaving 
comfort really sends me. (In Army 
times, European ed., July 12, I961, 
p. 9. Frankfurt) © 12Jul6l; 
KKI60234. ^ ^ 

New, king size Right Guard, fastest 
p;rowlng men's deodorant, (in Food 
topics, Aug. 1961, p. 32) © 28JUI6I; 
KKI60555. 

Show the sets that get the gals, guys, 
too. Aristocrat adjustable razor 
set, (In American druggist, 
Sept. 4, 1961, p. 84) © 4Sep6l; 

KKI61237. 

Show the sets that get the gals; guys, 
too. Aristocrat adjustable razor 
set. (In Post exchange and commis- 
sary, Sept. 1961, p. 41) © lSep61; 
KKI6II96. , ^ 

Special Introductory offer; new king 
size Right Guard, 2 free with 10. 
(In Post exchange and commissary, 
Aug. 1961, p. 45) © lAug6l; 
KKI6076I . 

While they last, Gillette saves you 
48 cents. Dispenser of 15 Super 
Blue Blades; giant foamy Instant 
lather 01-eam. Poster. © 8Dec61; 
KK]6:?500. 

alMAN (A. S.) INC. © 

Instructions for Ray-Con display. 
Carllng Black Label beer brings 
you the Syracuse Chiefs on radio, 
WPBL. © 21Apr6l; KKl 59878. 

GILMER, BERNIE L. SEE Dow-Lee Co. 
GILMER, J. D. SEE Dow-Lee Co. 
GINZBURG, RALPH. SEE Eros. 

GLADEN ENTERPRISES, INC. © 

Aerocar, the flying automobile; 

scale model. Action toy. Cat. 

no.GE777. Appl. author: Carl P. 

Oladen. © 8Mar6l; KK160792. 
Aerocar, the flying automobile. 

Scale model kit. Cat. no.K-66-l:9o. 

42 parts. Appl. author: Carl P. 

Gladen. © 8Mar6l; KKl60793. 



OLASTEEL, INC. © 

For shade that's right, plus color 
and light. Translucent fiberglass 
panels. © 28Jul6l; KKI60618. 
GLATT, HERBERT. SEE Magla Products. 

GLIDDEN CO. © 

Any wall color you choose you'll 

cherish for years when it's scrubba- 
ble Spred Satin, the 100$i latex 
paint. (In ladle's home Jotirnal, 
Sept. 190I, p. 89) Appl. author: 
Meldrura & Pewsmlth, Inc. © 25Aug6l; 
Kia6ll40. 
Blisters stopped. Acrylic Spred 
house paint, (in This week maga- 
zine, Aug. 27, 1961, p. 5) Appl. 
author: Meldrum & Pewsmlth, Inc. 
© 27Aug6l; KKI61386. 

QOEDE INDUSTRIES. © 

Introducing the new Panorama lapidarj- 
equipment. Panorama 4" trlmlight 
performer, model no. 76-6. Appl. 
authors: Earl Smith & Lois Smith. 
© 12Apr6l; KKl 59986. 

OOLDHN MIX, INC, © 

Delxoxe pancakes & waffles. Net wt. 
2 lbs. Appl. author: William S. 
Pigott. © lAug6l; KKl 62760. 

OOLIMAN, JERRY. SEE American Adlld. 

GOODERHAM & WORTS, LTD. © 

You can see it's lighter, you can 
taste It's lighter, too; turn to 
the light. Seven Star, America's 
lightest whiskey, (in The New York 
times, late city ed., Apr. 27, 
1961, p. 16c) © 27Apr6l; KKl60246. 

GOODMAN (H.) & SONS. 

Goody Ball Tip brush rollers; gentle 
to your scalp. Item no.680/3. 
5 rollers, 10 pins. NM: revision. 
© Delamere Co., Inc. (in notice: 
H. Goodman & Sons, division of 
Delamere Co., Inc.); 12Jul6l; 
KKI6059I . 
Goody Ball Tip brush rollers; gentle 
to your scalp. Item no.685/1. 
5 rollers. © Delamere Co., Inc. 
(in notice: H. Goodman & Sons, 
division of Delamere Co., Inc.); 
lJun6l; KKI60662. 

GOODRICH (B. F.) CO. © 

BPG Trallmaker bites through d<iepest 
snow, with deepest biti"g edges of 
all five major brp^^s. (In Farm 
Journal, Nov. ii'61> P- 26-27) Appl. 
author- Batcen, Barton, Durstine & 
Osbo-"," Inc. © I40ct6l; KK162374. 

0OODRICH MAINTENANCE SUPPLY CO. © 
Nine-90 & Ripple cleaner, a new 
combination cleaning method. 
Appl. author: Slvin R. Goodrich. 
© lJun6l; KKI62584, 
One year warranty. Appl. authors 
E. R. Goodrich, © l60ct6l; 

KKI63365. 
Thrust. Quality cleaning products. 

Appl. author: Elvin R. Goodrich. 

© lPeb6C5 KKI6I774. 
Your Trojan warranty. Appl. author: 

E. R. Goodrich, © l60ct6l; 

KKI63364. 

OOULD NATIONAL BATTERIES, INC. © 
Replacement parts. Battery types: 
CPE, AS, AT, BS, BT, CS, OCS, CSC, 
OCSC. © 31Mar60 (in notice: 
1961); KKI60474. 
Replacement parts, battery types: 
DC, DPR. © 31Mar60 (in notice: 
1961); KKI60228. 
Replacement parts, battery types : 
DM, DD, DKR. © 31Mar60 (In 
notice: 1961); KKI60226. 
Replacement parts, battery types: 
EKR, EC, EPR. © 31Mar60 (in 
notice: 1961); KKl60227. 
Replacement parts, battery types: 
EWT, ET, PWT, FT. © 31Mar60 (In 
notice: 1961); KK160224. 



Replacement parts, battery types: 
PKR, PC, FPR. © 31Mar60 (in 
notice: 1961); KK160225. 

Stationaiv auxiliary power and 
control Kathanode multi-unit 
types. © 30Apr6l; KKI6OI68. 

GRACE LINE, INC. © 

Ever cruise down a street? (In 
Holiday, Sept. 196I, p.80) Appl. 
author: Kelly, Nason, Inc. 
© l5Aug6l; KKI60618. 

GRAF & GRAF. © 

Chan-L-Porm steel stud selector. 
BoBtwlok. Appl. author: Don 
Graf. © 21Jun6l; KKI60389. 

GRAND HAVEN STAMPED PRODUCTS CO. © 
Watermaid hot water dispense^'* model 
61-C. Parts list. Appl. author: 
Creative Advertising agency. Inc. 
© 12May6l (in notice: i960); 
KK162418. 

GRAPHIC FASHIONS. © 

At last, the best for less, take a 
good look. © 5Sep6l; KKI6II8O. 

GRAY, W. G. © 

Adobe House chill mix. Net wt. 
5 oz. © l4Jul6l; KKI60359. 

GREEN GIANT CO. © 

Announcing the big green gardener's 
Italian coffee maker offer. Peas. 
(In The New Yorker, Apr. 15, 
1961, p. 115) Appl. author: Leo 
Burnett Co., Inc. © 13Apr6l; 
KKI60576. ^. ^^ ,^ 

Announcing the Green Giant's Italian 
masterpiece promotion, (in Grocer- 
graphic, Mar. 6, 196I, p. 24) Appl. 
author: Leo Burnett Co., Inc. 
© 6Mar6l; KKl60577. 
The big green man captures summer in 
a can. Nlblets Espanola; heat, 
season and butter Nlblets brand 
corn.' (In Life, May 12, 196I, 
p 49) Appl. author: Leo Burnett 
ci.. Inc. © 10May6l; KKI60579. 
The big green man is a stickler about 
time. Peas western style. (In 
Life, Feb. 3, 1961, p. 75) APPl- 
author: Leo Burnett Co., Inc. 
© lFeb6l; KKl60578. 
The day the greenhouse shook. Peas. 
(In Quartermaster review, May-June 
1961, p. 35) Appl. author: Leo 
Burnett Co., Inc. © lJun6l; 
KKI6058O. 
Garden fresh and pod sweet. Happily 
appley pea salad. (In Ladies' home 
Journal, Apr. 1961, p. 135) Appl. 
author: Leo Burnett Co., Inc. 
© 30Mar6l; KKl60574. 
The Green Giant shows you 6 ways to 
create an Italian masterpiece with 
vegetables, (in Life, Apr. l4, 
1961, p. 68-69) Appl. author: Leo 
Burnett Co., Inc. © 12Apr6l; 
KKI60572. 
Sun soaked and summer fresh. Nlblets, 
fresh com. (in Ladles' home 
Journal, May I961, p.22) Appl. au- 
thor: Leo Burnett Co., Inc. 
© 27Apr6l; KKI6O57I . 
Which one is the new Green Giant cream 
style corn? (in Life, Feb. 17, 
1961, p. 48) Appl. author: Leo 
Bu^nett Co., Inc. © 15Peb6l; 
KK160573. 
Yes, whose knees? Cream style corn. 
(In The New Yorker, Jan. 21, 1961, 
p. 93) Appl. author: Leo Burnett 
Co., Inc. © 19Jan6l; KKl 60575- 

GREENWOOD MlliS, INC. © 

Ace Sportswear chooses Greenwood's 
prime rib thickset corduroy for 
this country-campus coat, (in 
Sports Illustrated, Sept. I8, 1961, 
P.E25) © l8Sep6l; KKI61473. 
Baron-Abramson chooses Greenwood's 
corduwale for these lightly tapered 
classic corduory slacks styled by 
Barry Ashley, (in Women's wear 
daily, Aug. 10, 196I, p. 38) 
© 10Aug6l; KKI6147O. 



110 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



GREENWOOD MILLS, INC. -Con. 
Darwood chooses Oreenwood'a Starsheen 
mercerized combed poplin . . . for 
this boy's hooded Jacket, (in 
Dally news record, July 25, 196I, 
p. 3) © 25JUI6I; KKI61012. 
Dickies Casuals chooses Greenwood's 
mldwale corduroy for this town and 
country suit with Its Interesting 
reversible vest, (in The New York 
times magazine, Sept. 10, I961, 
pA8) © 10Sep6l; KKI61472. 
L^'d 'n Dad chooses Greenwood's mld- 
„^le corduroy for these trim, 
tape.''®^ slacks, (in Dally news 
record, *"«• 22, I961, p. 3) 
© 22Augbl} KK161469. 
Lorrle Kay chJ?oses Greenwood's Grand 
Goalee twill tOr its colorfully 
lined coat, (in ilOJ^an'a wear dally, 
Aug. 30, 1962, sectloT. 1, p. 19) 
© 30Aug6l; KKiel'^71. 
Oshkosh b ' Gosh choobSS Greenwood ' 3 
prime rib corduroy for these 
tailored work pants, (in Dally 
news record, Aug. 'i, I96I, p. 3; 
© lJAug6lj KK161468. 
Pacific Trail chooses Greenwood's 
Gardlners Bay, a combed cotton 
2x1 poplin . . . for Its new hipster- 
length sports coat, (in Sports 
Illustrated, western ed., Oct. 2, 
1961, p.w8) © 20ct6l; KKI61624. 
Robltshek-Schnelder chooses Green- 
wood's western poplin for this 
versatile outdoor Jacket, (in 
Sports Illustrated, Oct. 9, I96I, 
p. El) © 90ct6lj KKI63028. 
Stahl -Urban chooses Greenwood's 
Gardlners Bay all-combed cotton, 
mercerized, 2x1 poplin for this 
Sir Jac pile-lined bloused Jacket, 
(in Sports Illustrated, rildwest 
ed., Sept. >i, 1961, p.M2) © '^Sep6lJ 
KKI61474. 
Stockton chooses Greenwood's Bril- 
liance 2000, a 1005^ combed cotton 
for these slender ankle-length 
slacks. (In Women's wear dally, 
July 26, 1961, p. 23) © 26JUI6I; 
KKI61678. 
Utlca Duxbak Corporation goes to Green- 
wood for their Kennebec combed 
sateen cotton . . . for this fionctional 
hunting outfit, (in Sports illus- 
trated, eastern ed., Oct. 16, 1961, 
P.E6) © l60ct6l; KKI63029. 
Windbreaker chooses Greenwood's Grand 
Coulee twill with Syl-Mer silicone 
water-repellent finish for this 
smartly designed knit-collared sport 
Jacket. (In Sports illustrated, 
eastern ed., Sept. 25, 196I, p.Ey) 
© 25Sep6l.; KKI61623. 

GREIDER CO. © 

New, Dust-Less dust cloths; set of 3, 
18" X 36". Appl. author: Fred M. 
Grelder. © 310ct6lj KKI62665. 

GRENALD, BEN Z. © 

Douchettes for the discriminating 
woman. 24 linits, total net weight 
6 oz. ® lApr46; KKl 59991. 
Eyecicles for the eyes. 50 pads. 

© 8Jun60; KKI60247. 
Mascaroff. 50 mascara remover pads. 
© Ben Z. Grenald d.b.a. American 
Hygienic Laboratories, Inc.; 
6Apr6l; KKI60312. 

GRIFFIN, GORDON S. © 

Don't look inside unless, unless you 
wish to make your place the talk of 
the town, Hokey- Pokey shakes; 
Sizzle-burgers. [Chef at work] 
© 6Nov61; KKI62523, 

ORISWOLD CONTROLS. © 

Flow control meter. Models 32, 33, 

36, 37. © 22Nov6l; KKl 6289 5. 
Plow control valve. Model 12, 
cycolac body, 6-l40 psi pressure 
absorption range. ® 12Apr6l; 
KKl 62883. 
Flow control valve. Models 22-23, 
26-27. © lDec6l; KKI6305O. 



GROSS, CHARLES. 

Alsace. SEE Michel's Designs, Inc. 
Blossom pavilion. SEE Michel's 

Designs, Inc. 
Blossom talk, blossom walk. SEE 

Michel's Designs, Inc. 
Corinthian. SEE Michel's Dofilgna, 

Inc. 
Kyushu. SEE Michel's Designs, Inc. 
Newport. SEE Michel's Designs, Inc. 

GROSS (JOHN) & CO, © 

Braw Scot, unblended pot-still 
Scotch whisky. 4/5 quart. Appl. 
author: John J. Gross, © 170ct6l: 

KKI63O7O. .^IV^OU.L, 

GULP CARTON DIVISION, ST. REGIS PAPER 
CO. SEE St. Regis Paper Co. Oulf 
Carton Division. 



H 



H. B. C, INC. SEE Hills Bros. Coffee, 
Inc. 

H. D. H. MFG. CO. SEE Hudson (H. D.) 
Manufacturing Co. 

H.E. Co. SEE Hudson Equipment Co. 

HMH PUB. CO., INC. © 

Playboy liquor caddy. Doll simulating 
rabbit. © lSep60; KKI6OOI5. 

H. 0. P., INC. SEE House of Perfection, 
Inc. 

HAIRNET CORP. OP AMERICA. © 

Extra sheer, new Jac-o-net. No.l4l. 
Colorless. Bob size. © 26jul6l; 
KK163240. 

HAMILTON BEACH. 

Modern appliances for more effective 
teaching. 12" frypan with oven 
rack, (in What's new in home eco- 
nomics, Nov. 1959, P.S't) Appl. au- 
thor: Clinton E. Prank, Inc. 
© Hamilton Beach, division of Scovill 
Manufacturing Co.; 150ct59; 
KKI61405. 

HAMM" (THEO.) BREWING CO. © 

Prom thfc land of sky blue waters. 
[Can, giasS- * P±ne cone In water] 
Appl. author: ^ampbell-Mlthun, Inc. 
© lSep6l; KKl6l06t>. 
Prom the land of sky blue .'^'Aters. 
[Decoy by cans & glass of betrj 
Appl. author: Garapbell-Mlthun, 'inc . 
© 10ct6l; KKI61595. 
From the land of sky blue waters. 
[Pishing rod & creel beside stream; 
man's hand holding glass] Appl. 
author: Campbell-Mlthun, Inc. 
© lJul6l; KKI60325, 
From the land of sky blue waters. 
[Individual letters of the word 
cheer printed on frosted glasses 
embedded in snow] Appl. author: 
Campbell-Mlthun, Inc. © lDec6l; 
KK162884. 
Prom the land of sky blue waters. 
Nature's ice bucket. Appl, author: 
Campbell-Mlthun, Inc. © lAug6l: 
KKI61592. 
Prom the land of sky blue waters. 
[Three glasses; smiling moon 
shining on lake] Appl. author: 
Campbell-Mlthun, Inc. © lNov6l; 
KKI62238, 

HAMMOND ORGAN CO, © 

Clear your brain, calm your nerves, 
mend your spirits, making music on 
a Hammond organ. (in Saturday eve- 
ning post. May 27, 1961, p,13) 
Appl. author: Young & Rublcam, Inc. 
© 23May6l; KKI61726. 
Hammond leadership is fact, not fic- 
tion. (In Piano trade magazine, 
July 1951, cover) Appl. author: 
Young & Rublcam, Inc. © lJul6l; 
KKl6l7?3. 



The Hammond organ Is music's Impor- 
tant product. (In Piano trade 
magazine. May I961, cover) Appl. 
author: Young & Rublcam, Inc. 
© lMay6l; KKI61731, 
How do 8 pros feel about the Hammond 
organ? Endorsed by Ethel Smith. 
(In International musician, Aug. 
1961, p. 5) Appl. author: Young & 
Rublcam, Inc. © lAug6l; KK161734. 
If you've been longing for an organ 
but hate to settle for anything 
less than a Haimmond: now, a new 
Hammond spinet organ, only $995. 
(In House beautiful, Sept. I96I, 
p. 3) Appl. author: Young & Rublcam, 
Inc. © 22Aug6l; KKI626I6. 
M: musical Importance of the highest 
order, (in Piano trade magazine, 
Apr. 1961, cover) Appl. author: 
Young Se Rublcam, Inc. © lApr6l: 
KKI61729. 
Music's most glorious voice. Honor 
roll of Inner circle dealers, (In 
Piano trade magazine, June I96I, 
cover) Appl, author: Young & Rubl- 
cam, Inc. © lj\ui6l; KKI61732. 
A new enhancement of Hammond leader- 
ship. New $995 spinet organ, (in 
Piano trade magazine, Aug. I96I, 
cover) Appl. author: Young & 
Rublcam, Inc. © lAug6l; KKl626l4. 
News, a new Hammond spinet organ. 
(In This day, Sept. 1961, p. 45) 
Appl. author: Young & Rublcam, Inc, 
© 20Aug6l; KKI61735. 
News, a new Hammond spinet organ, 
only $995. (In The Instructor, 
Sept, 1961, p. 121) Appl. author: 
Young & Rublcam, Inc, © lAug6l; 
KKI61722. 
The organ with a new soiuid, a new 
look, and a new low Hammond price. 
(In Life, May 19, I961, p,13) Appl. 
author: Young & Rublcam, Inc. 
© 17May6l; KKI61727. 
Which Hammond for yovir church? (In 
Christian herald, June I96I, p. 19) 
Appl, author: Young & Rublcam, Inc, 
© 25May6l; KKI61730. 
Why the Hammond concert model organ 
brings out all the brilliant music 
that Is In you. (in American 
organist, Aug. I961, p.l8) Appl, 
author: Young & Rublcam, Inc, 
© lAug6l; KKI62615. 
Wins first prize for furniture design. 
(In Piano trade magazine. Mar, 1961, 
cover) Appl, author: Young & Rubl- 
cam, Inc. © lMar6l; KKI61728. 

KAi^J.'AU COLOR PRODUCTIONS. © 

Avion, the light aluminum travel 
trailer built to outlast them all. 
iJvlon Coach. Corporation. 
© 3CJ)ec60; KKI60706, 
La Belle Creole; Port-au-Prince, 

Haiti. Pert^Jioes, cashmeres, gloves, 
beaded bags, Swia^ watches. Color 
photography by Ralph .f«rz. 
© 31Dec60; KK162268. 



HANNIGAN, R, K, 
tory. 



SEE Sweet's Labora- 



H ANSON, ERNEST R. © 

Ladder pipe operation, © 22May6l: 

KKI60252, 
Quantity flow simplified. © 22Ma3r6l: 
KKI6025I. 

HARLOFF. SEE Harloff Manufacturing Co. 

HARLOPP MANUFACTURING CO. 

The answer to a maid's prayer. 
The Seminole, model C-I75. 
Appl. author: Norman C. Harloff. 
© Harloff, accepted alternative 
designation of Harloff Mfg. Co.; 
15May6l; KKI60367. 



HARPMAN, WEBSTER B. 
Products Co, 

HARRIS -INTKRTYPE CORP, 
SEE Intertype Co, 



SEE Multiplex 



INTKRTYPB CO. 



1961 



CURRENT REGISTRATIONS 



HI 



HARVELL KILGORE SALES CORP. © 

Decor-table; La petite. Two new 
' Ideas In tray tables, shaped for 

volume sales. © 7Jul6l; KKI60365. 
Smart new shape styled for today's 
living, the Contempora, king size 
tray tables and tray sets. 
© 7Jul6l; KKI60566. 

HARVEY (SID), INC. © 

Air conditioning controls. Minne- 
apolis-Honeywell cooling thermo- 
statsj T87C. Appl. author: Howard 
Ruehl. © lAug6l; KKI621IO, 

HARVIC MANTIPACTXmiNO CORP. © 

The how, what, when, where, which, 
why of ETCO convection baking & 
roasting. © 7A\ig6l; KKl6l047. 

HATZ, THOMAS R. , JR. SEE Miracle Mop 
Co. 

HAWAIIAN PINEAPPLE CO., LTD. 

Sea Island brand Hawaiian pineapple 
tidbits. Net weight 1 lb. 4 oz. 
©Hawaiian Pineapple Co., Ltd., 
fictitious name of Dole Corp.; 
2Jan6l; KKI61368. 

HAYDON (A. W.) CO. © 

Model K42401 program timer kit in- 
structional manual. Manual no. 
A42401-12. © 6Jun6l; KKl6oj35. 

HEALTH HISTORY, INC. © 

Safeguard your health with the help 
of a lifetime health record and a 
medical Identification card for 
each member of your family. Pam- 
phlet. © l8Aug6l; KKI61557. 

HEINE, PAUL L. H. © 

Hotel Brunswick, Lancaster, Penn- 
sylvania. (Pennsylvania Dutch 
menu) NM: revision. © 21Jun6l; 
KKI6O223. 
Yonnie'8 Pennsylvania Dutch week- 
ends and favorite foods at the 
Hotel Brxinswlck, Lancaster, Pa. 
NM: revision. © 21J\in6l; 
KKI6OI62. 

HELBROS WATCH CO., INC. © 

Boy, what a buy. (In Look, Nov. 24, 
1959, p. 113) © 7NOV59; KK165024. 
Budget problem? There's a nationally 
famous Helbros watch for every pre- 
mium program. (In Premixim practice 
magazine, July 1959, P.39) 
© 25Jun59; KKI62101. 
If we say it once we'll say It 60 
million times: Helbros, boy, what 
a buyi (In Premium practice, Oct. 
1959, p. 23) © 50ct59; KK162046. 

HELENHART NOVELTY CORP. © 

Kikl game & puzzle. Appl. author: 
I. Hartley Stelnhardt. © 24jul61; 
KKI60742. 

HELWia, MAUDE. SEE Rainbow Magic 
Floral Dyes. 

HENDERSON-REED BROS. CO., INC. © 
Bird feed-n-feeder. © 40ot6l; 
KKI63022. 

HENDRIX, JESSIE. © 

Old Cottage fancy bread and butter 
pickles. Net wt. 10 oz. 
© 120ct6l; KKI61768. 

HERCULES POWDER CO. © 

Delnav. (Hercules agricultural 
chemicals) Appl. author: P, E. 
Schmltt, Jr. 
No. 

202. Control program for mites and 
leafhoppers in California vine- 
yards. © l6Jun6l; KK162997. 
Explosives technical data: Plogel ' 
and Plogel HD. Appl. author: J. J. 
O'Neill. © 25JUI6I; KKI6O859. 
Insect notes. (Hercules agricultural 
chemicals) Appl. author: P. E. 
Schmltt, Jr. 
No. 

3. Lygus bugs in field beans. 
© 19Jun6l; KKI62996. 



7. The grape leaf folder. 
© 21Jun6l; KKI62995. 
Product data. Appl. author: F. E. 
Schmltt, Jr. 
No. 

108. Pari on P, Hercules chlorinated 
polypropylene. © 26jul6l; 
KKI60663. 
217-1. Improved technical PE, es- 
sentially pure technical penta- 
erythritol. © 40ct6l; KKI6206O. 
218-I. Mono-PE, essentially pure 
monopentaerythritol. © 50ct6l; 
KKI62059. 
225-2. Pentalyn K, a pentaerythrl- 
tol ester of Dymerex. © 7Sep6l; 
KKI61271. 
227-1. Pentalyn 802A, a phenolic- 
modified pentaerythrltol ester 
of rosin. © 7Sep6l; KKI61269. 
236-1. Cellolyn 104, modified 
pentaerythrlto3 ester of rosin. 
© 7Sep5l; KKI6127O. 
244-1. PE-200, flne-partlcle-size 
technical pentaerythrltol. 
© 60ct6l; KKI62063. 
246-1. Pentalyn 83O, a pale, hard, 
alcohol-soluble resin. © 7Sep6l; 
KKI61268. 
259. Metaljm 400, the methyl ester 
of selected fatty acids. 
© 2IJUI6I; KKI60968. 
261. Phenol. © 60ct6l; KKI62062. 

263. Acetone. © 270ot6l; KKI62682. 

264. Methanol. © 10Nov6l; 
KKI62820. 

715. Herco, a new grade of Hercules 
pine oil. © 21Jul6l; KKl6o664. 

716. Resin NC-11, a noncrystalline 
and oxidation-resistant resin. 

© 6Sep6l; KKI61267. 

717. Cellolyn 21, a phthalate 
eater of technical hydroabletyl 
alcohol. © 270ct6l; KKI6269O. 

718. Cellolyn 95-80T, an alkyd 
derived from technical hydro- 
abletyl alcohol. © 270ct6l; 
KKI62692. 

719. Cellolyn 102, modified penta- 
erythrltol ester of rosin. 

© 270ct6l; KKI62691. 

720. Cellolyn 502-6OX, a nondrying 
alkyd for qi;iallty finishes. 

© 10Nov6l; KKI62822. 

721. Cellolyn 515-6OX, nondrying, 
coconut acid alkyd resin. 

© 10Nov6l; KKI62823. 

722. Cellolyn 582-6OX, a versatile, 
nondrying alkyd for pale finishes. 
© ION0V6I; KKI62824. 

723. Ester gum 8L, the glycerol 
ester of rosin. © 10Nov6l; 
KKI62819. 
724. Flexalyn 8OM, the dlethylene 
glycol ester of rosin. 
© 250ct6l; KKI62436. 
725. Hercolyn, the hydrogepated 
methyl ester of rosin. © 40ot6l; 
KKI62061. 

726. Lewlsol 28, a male ic -modified 
glycerol ester of rosin. 

© 250ct6l; KKI62435. 

727. Neolyn 223, a resinous plas- 
tlolzer for vinyls. © 270ct6l; 
KKI62689. 

729. Pentalyn B56, a resinous 
polybasic acid-pentaerythritol 
semiester. © 260ct6l; KK162684. 

730. Pentalyn 833, phenolic- 
modified pentaerythrltol ester of 
rosin. © 10Nov6l; KKI6282I. 

731. Pentalyn 856, a hard, pale, 
alcohol-soluble resin. © 250ct6l; 
KKI62694. 

732. Pentalyn C, a pentaerythrltol 
ester of polymerized rosin. 

© 260ct6l; KKI62686. 

733. Pentalyn H, the pentaerythrl- 
tol ester of hydrogenated rosin. 
© 260ct6l; KKI62685. 

734. Pentalyn X, a malelc-modlfied 
pentaerythrltol ester of rosin. 

© 260ct6l; KKI62683. 



735. Petrex 7-75T, an alkyd resin 
of a terpene polybasic acid. 

© 270ct6l; KKI62695. 

736. Petrex SS-70A, an alkyd 
derived from a polybasic terpene 
resin. © 270ct6l; KKI62688. 

737. Poly-pale ester 1, the ethyl- 
ene glycol ester of polymerized 
rosin. © 250ct6l; KK162693. 

738. Staybellte ester 3, the trl- 
ethylene glycol ester of hydro- 
genated rosin. © 270ct6l; 
KKI62687. 

739. Staybellte ester 10 and 5, 
glycerol esters of hydrogenated 
rosin, © 40ot6l; KK162064. 

740. Vlnsol ester gum, the glycerol 
ester of vlnsol resin. © 250ct6l; 
KKI62697. 

741. Pentalyn 255, an alcohol- 
soluble, cimmonla-dlsperslble 
resin. © 260ct6l; KKI62696. 

Toiaphene. (Hercules agricultural 
chemicals) Appl. author: F. E. 
Schmltt, Jr. 
No. 

604. Armyworm. © lOMaySl; 
KKI6299I . 

605. Cutworms. © 12May6l; 
KKl 62989. 

606. The fall armyworm. 
© 31May6l; KK162990. 

604. The armyworm. © 29May6l; 
KKI6OOOI . 

605. Cutworms. © 29May6l; 
KKI6OOOO. 

606. The fall armyworm. 
© 29May6l; KK159999. 

607. Grasshoppers. © 29May6l; 
KKI59998. 

608. Lygus bugs. © 29May61; 

KKl 59997. 

609. The potato leafhopper. 
© 29May6l; KK159996. 

607. Grasshoppers. © 29May6l; 
KKI62993. 

608. Lygus bugs. © 29May6l; 
KKl 62992. 

609. The potato leafhopper. 
© 2Jun6l; KKI62994. 

HERITAGE WAX. 

Heritage Wax, from the honeybee. 
Net weight 1 lb, © Kenneth M. & 
Denlse N. Sasson d.b.a. Heritage 
Wax; 27Sep6l; KKI62681. 

HERSCHEL (R, ) MANUFACTURING CO, © 

Cuttlr^ parts. Quick reference 

chart . . , to fit popular farm 

mowers. © 23Sep6l; KKI61679. 



SEE Hannau Color 



HERZ, RALPH. 

La Belle Creole. 
Productions, 

HEUBLEIN (0. P.) & BRO. © 

Let Bristol's famous wine merchants 
select your sherries. Harvey's 
Bristol Cream & cocktail sherry. 
[Men drawing wine from casks] 
(In Impact, May 1, 1961) © lMay6l; 
KKl 60026. 
Let Bristol's famous wine merchants 
select your sherries. Harvey's 
Bristol Cream & cocktail sherry. 
[Men loading casks on ship] (in 
Impact, May 1, I961) © lMay6l; 
KKl 60027. 

HEUBLEIN, INC. © „ ^ ^ , , 
Bell's, the Scotch the Scots drink. 
(In The New York times, Oct. 18, 
1961, p. 58) Appl. author: L. C. 
Oumbinner Advertising Agency, Inc. 
© I80ct6l; KKl 62585. 
Mr. Retailer: Get on the bandwagon. 
New, low price of Heublein cock- 
tails sends sales soaring. (In 
Indiana beverage life, July 1961, 
p. 7) Appl. author: L. C. Gumblnner 
Advertisng Agency. © lJul6l; 
KKI605O8. 
What this country needs is a good 
ready-to-pour Martini. It's here; 
Cocktails. Orson Bean, noted come- 



112 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



HEUBLEIN, INC. -Con. 

dlan, plays the bored and happy 
husband. (In Boston globe, Oct. 3, 
1961, p. 28) Appl. author: L. C. 
Gumbinner Advertising Agency. 
© 50ct6l; KKI62075. 
What this season needs Is a good 
25^ cocktail. Jack Carter, (in 
Dally news. New York, Dec. 5, 1961, 
p. 26) Appl. author: L. C. Ovunblnner 
Advertising Agency. © 5Dec6lj 
KKI62985. 
What this country needs is a good 
25-cent Manhattan. It's here; 
Cocktails. Tannny Grimes, noted 
actress, plays the bored and happy 
wife. (In The Hartford oourant, 
Oct. 10, 1961, p. 5) Appl. author: 
L. C. Giwiblnner Advertising Agency. 
© 100c t6l; KKI62076. 
What this countiry needs Is a good 
25^ martini. Orson Bean. (In 
Life, Sept. 1, 1961, p. 3 of cover) 
Appl. author: L. C. Gumbinner Ad- 
vertising Agency. © 30Aug6lj 
KKI61367. 
What this country needs Is a good 
25|( martini. Orson Bean. (In 
Liquor store, Axig. 196I, p. 37) 
Appl. author: L. C. Gumbinner Ad- 
vertising Agency. © lAug6lj 
KKI6O855. 
What this country needs Is a good 
25/ martini. Orson Bean. (In 
New York dally news, Oct. 3, 1961, 
p. 12) Appl. author: L. C. Gumbinner 
Advertlsir.g Agency. © 30ct6lj 
KKI61637. 

HEUBLEIN, INC. L. RELSKY & CIE. SEE 
Relsky (L.) & Cle. 

HEUBLEIN, INC. STE. PIERRE SMIRNOFF 
PLS. SEE Smirnoff (Ste. Pierre) 
Fls. 

HICKOK. SEE Hlckok Manufacturing Co. 

HICKOK MANUFACTURING CO. © 

Initial Interest from Hlckok, York- 
town Americana collection. (in 
Esquire, Dec. I961, p. 58-59) Appl. 
author: Kastor Hilton Chesley 
Clifford & Atherton, Inc. 
© 16Nov61; KKI62985. 

Old fashioned harness leather. Mar- 
tingale, (in New York times maga- 
zine, Sept. 17, 1961, p. 20) Appl. 
author: Kastor Hilton Chesley Clif- 
ford & Atherton, Inc. © 17Sep6lj 
KKI61993. 

Tie tacks by Hlckok; Kobe cultured 
pearls and mother-or-pearl for men 
who want to be confidently dressed, 
(in Chicago Sunday trlbiine, Apr. 23, 
1961. men's wear previews section, 
p. 15) Appl. author: Kastor Hilton 
Chesley Clifford & Atherton, Inc. 
© Hlckok Mfg. Co. k.a. Hlckok j 
23Apr6l; KKl6l048. 

HIGHFIELD, JOHN W. 

Building fallout shelters. (Circular 
no. 100) © 22Nov6l; KK162933. 



HIGHFIELD, JOHN W. 
out Shelters. 



SEE Gardian Fall- 



HILLS BROS. COFFEE, INC. © 

The Hills family invites your family 
to enjoy this extra rich coffee, 
(in The Journal and courier, La- 
fayette, Ind., Nov. 8, 1961, p. 24) 
Appl. author: N. W. Ayer & Son, Inc. 
© 8Nov61; KKl 63288. 

My family is delighted that the Hills 
faunlly Invited us to try their 
wonderful coffee, (in The Journal 
and courier, Lafayette, Ind., 
Nov. 20, 1961, p. 16) Appl. author: 
N. W. Ayer & Son, Inc. © 20Nov6l; 
KKI63290. 

Not new. Never varies, never changes, 
never anything but extra rich and 
deeply satisfying. (in The Indian- 
apolis news, Sept. 21, I96I, p. 26) 
Appl. author: N. W. Ayer & Son, Inc. 
© 21Sep6l; KKl 62642. 



The richest coffee flavor your cup 
can hold begins with coffee beans 
seasoned In the sun. (in The 
Indianapolis news, Oct. 12, I96I, 
p. 20) Appl. author: N. W. Ayer & 
Son, Inc. © I20ct6lj KKI62601. 
Serve him this coffee and you can even 
burn his toast a little. (in The 
Minneapolis star, Oct. 11, I961, 
p. 20c) Appl. author: N. W. Ayer 
Sc Son, Inc. © 110ct6l; KKI63287, 
This coffee takes the edge off a rude 
awakening. (in The Minneapolis 
star, Sept. 27, 1961, p.5B) Appl. 
author: N. W. Ayer & Son, Inc. 
© 27Sep6lj KKI63286. 
We accepted the Hills family Invita- 
tion to try their coffee and it's 
delicious. (in The Journal and 
courier, Lafayette, Ind., Nov. 15, 
1961, p. 32) Appl. author: N. W. 
Ayer & Son, Inc. © 15Nov6l; 
KKI63289. 
Which combination makes the good cup 
of coffee? (in Los Angeles mirror, 
Apr. 27, 1961, pt.3, p. 2) Appl. 
author: N. W. Ayer & Son, Inc. 
© 27Apr6l; KKI6079I. 

HIRSH (S. A.) MANUFACTURING CO. © 

Be sure to see Hirsh for new ideas, 
new profit makers . The sensational 
new work & hobby bench; promotional 
steel shelving. Appl. author: 
David Shulman. © 5Jul6l; KK160121. 

Drawer slide, assembly instructions. 
Appl. author: David Shulman. 
© 7Jul6l; KKI60320. 

Lowest prices ever, new two-way 
Shelv-It-All steel storage units. 
Appl. author: David Shulman. 
© 24May6l; KKI6OI61. 

New, all steel frame work & hobby 
bench and accessories. Prices, 
specifications and general informa- 
tion. Appl. author: David Shulman. 
© 7Jul6l; KKI60319. 

Sale, Shelv-It-All 6 ft. steel 

storage unit by Hirsh. Appl. au- 
thor: David Schulman. © 230ct6l; 
KKI62623. 

HO, EDWARD K. © 

Hawaiian luau dinner. Contents: 
Roast pork. © 5Sep6l; KKI61258. 

HOAGUE-SPRAGUE CORP. © 

Strld-Ez Flex-les, by Sylvanla. 
© 29May6l; KKl60440. 

HOPPMASTER CO., INC. © 

Treasure trove. Appl. author; Jack 
Saunders. © 29May6l; KKI61681. 

HOLLAND WIRE PRODUCTS, INC. © 

The Contract, built with a Holland 
Maid Innerspring. © lJul6l; 
KKI60821. 
Sleep base, the new concept in well 
supported sleep. © 25Aug6l; 
KKI61069. 

HOME-SPUN RECORDS. 

Let's make it a promise. © Jerry 
Gastlneau, Royal Bebb & Earl McBee 
d.b.a. Home-Spun Records (in notice: 
Jerry, Royal & Mac); 15Jul6l; 
KKI62626. 

HOOSAC MILLS CORP. BERNHARD UMANN CO. 
SEE Ulmanr (Bernhard) Co. 

HOPKINS CHEMICALS, INC. © 

Make this overnight test, bathe away 
dulling film, pimples and black- 
heads; Fo\antaln-Faclal . (in The 
Washington daily news, July 20, 
1961, p. 40) Appl. author: George 
Roman. © 20Jul6l; KKI60708. 

HOPP PRESS, INC. © 

The selling power of prloe-raarklng. 
(In Chain store age, Oct. 1959, 
p. 2) © 30Sep59; KKl6l436. 

HOPPE (FRANK A.) INC. © 

Nltro powder solvent, no. 9. 
Contents approx. 2 fl. ozs. 
© 15May6l; KKl6o401. 



HORIZON PROMOTIONS. © 

Battleship. Hours of fun for admi- 
rals from 8 to 80. Appl. author: 
Martin T. Langan. © 26jul6l; 
KKI60929. 

HORTICULTURAL RESEARCH CORP. © 
HRC electric portable greenhouse. 
Appl. author: Allan H. Wlllinger. 
© 23N0V6I; KKI63193. 

HOUSE FOR MEN, INC. © 

Blue Spark Bay Lime cologne. No. 402. 
4 fl. oz. Appl. author: Port 
Studios. © 15Aug6l; KKI612OO. 

HOUSE OP PERFECTION, INC. © 

Amazing at only 2.99, little or no- 
iron all -year- 'round shirtwaist 
dress with roll-up sleeves and con- 
vertible collar by Florida Fashions. 
Select from beautiful assorted 
prints. © lA\ig6l; KKI63268, 
163271. 

Amazing at only 2.99, little or no- 
iron all -year- 'round shirtwaist 
dress with roll-up sleeves and con- 
vertible collar by Florida Fashions. 
Select from beautiful assorted solid 
colors. © lAug6l; KKI63267, I63269- 
163270. 

Sweet 'n Neat brunch coat. Extra 
large. © lDec59 (in notice: 196O); 
KKI63273. 

Sweet 'n Neat embossed dream duster. 
Medium. © lJan60; KKI63276. 

Sweet 'n Neat embossed dream duster. 
Small. © lJan60; KK16314.68. 

Sweet 'n Neat home flatterer. Large. 
© lJan60; KKI63277. 

Sweet 'n Neat magic-fit coat dress. 
Small. © IJanbl (in notice: I960); 
KKI63275. 

Sweet 'n Neat maglc-flt dress. 
Medium. © lAug6lj KKl 63469. 

Sweet 'n Neat magic-fit uniform. 
Small. © lAugbl; KKI63272. 

Sweet 'n Neat Paris pinafore. Small. 
© lJan6l (in notice: I96O); 
KKI63274. 

Sweet 'n Neat wrap-and-tie dress. 
LarKe. © lAug6l; KKI6347O. 

Wunda-Wrap brunch coat. Large. 
© lDec59 (In notice: i960): 
KKI63266. 

HOUSE OF VERDE, INC. 

Autumn garden. Appl. author: Lillian 
Green. © Verde, accepted alterna- 
tive designation of House of Verde, 
Inc.; I60ct6l; KKI63065. 

HUB MAIL ADVERTISING SERVICE, INC. 

Seating arrangements: Fenway Park ... 
Symphony Hall. New England's 
largest printing and direct mail 
plant. © Hub Mall, accepted alter- 
native designation of Hub Mail Ad- 
vertising Service, Inc.; 15Jul6l; 
KKI60661. 

HUDGEONS, THOMAS E., JR. SEE Hudgeona 
E-Z Products. 

HUDGEONS, THOMAS E., SR. SEE Hudgeons 
E-Z Products. 

HUDGEONS E-Z PRODUCTS. 

Brand new, neat, quick, easy to use, 
the greatest item in coin collecting 
history. E-Z seal coin holder. 
(In Coin world, June I6, I96I, 
p. 29) © Thomas E. Hudgeons, Sr. & 
Thomas E. Hudgeons, Jr. d.b.a. 
Hudgeons E-Z Products; l4junbl; 
KKI6IO45. 

HUDNUT, RICHARD. © 

Du Barry Color Olo, the first water- 
proof hair coloring rinse. (In 
Look, Sept. 1, 1959, p. 3) © isep59; 
KKI62476. 

HUDSON (H. D. ) MANUFACTURING CO. C 

Hudson power sprayers help you garden 
the easy, economical way. Comando. 
(In House & garden. May I96I, p. 195) 
© 25Apr6l; KK163390. 



1961 



CURRENT REGISTRATIONS 



113 



I feed 3,000 pullets in 22 minutes 
every third day with Profl-Matlc 
[says] Roy Swanson, Plymouth, Ind. 
© 22Feb6l; KK163420, 
I feed 9,000 poults In leas than 20 
minutes a day with Profl-Matlc 
[says] Vincent E. Dunlay, Osage, 
Iowa. © 22Peb6l; KK163416. 
I feed 10,000 broilers and save 3-1/2 
hours work each day with Profl- 
Matlc [says] Mrs. Carl Werner, 
Boulder, Colorado. © 22Peb6l; 
KKI6342I. 
Ideas from Hudson to help you live 
outside and love it. 3-gal. Climax 
sprayer, (in Canadian homes, June 
1961, p. 56) © 25May6l; KKI63389. 
Important year 'round aids to clean 
and more profitable farming. Peer- 
less power sprayers, (in Success- 
ful farming, Apr. 196I, p. 159) 
© 21Mar6l; KKI63JH4. 
Important year 'round aids to clean 
and more profitable farming. Peer- 
less power sprayers .... Roto-Fower 
rotary duster, (in The Progressive 
farmer, Apr. 196I, p. 85) © 20Mar6l; 
KKl 63391. 
New Income producer from Hudson, 
Sell growing, new outdoor comfort 
market with Hudson 928 Schefenacker 
power sprayer-duster, (in Pest con- 
trol. Mar. 1961, p. 6) © 20Feb6l; 
KKl63'^22. 
There's profit in sprayer accessories 
from Hudson, (in Implement & trac- 
tor, Apr. 15, 1961, p. 18) 
© 13Apr6l; KKl63'n8. 
35 lbs. of portable power to cut the 
cost of pest control. 928 Schefen- 
acker mlst-sprayer/duster. (in 
County agent & Vo-Ag teacher, Apr. 
1961, p. 29) © 22Mar6l; KK163417. 
Use your Toro power handle for spray- 
ing; It's easy when you add a Hud- 
son spray unit, (in Popular garden- 
ing, Apr. 196lj p. 24) © 23Mar6l; 
KKI63419. 

HUDSON EQUIPMENT CO. © 

Big value QulpCo trailer sprayer. 
© 27N0V6O; KKI63415. 

HUFFMAN KNITTING MILLS, INC. © 
Flatternlt fashion right shades. 
These smart new shades are keyed 
to harmonize with costume and shoe 
colors. © 10ct6l; KKI63182. 

HUNT (C. E.) & CO. © 

For neatness, convenience, efficiency 
in filing and storing valuable 
records, it's Hunt's String Tie 
binders. Style A, Prices effective 
as of June 1, I96I. Appl. author: 
Arthur W. Sedlack. © 25Aug6l; 
KKI61257. 

HUPP CORP, GIBSON REFRIGERATOR SALES 
CORP. SEE Gibson Refrigerator Sales 
Corp. 

HOTCHINS CO., INC.^ 

Big 4 scavenger pipes; glvs an 
exhaust tone like never heard 
before, (illustrated catalog 
sheet for scavenger pipes) 
Appl. author: W. L. Hutchlns. 
© lJun6l; KKl 59864. 

M-X-0 headers. CH-6 Chev. (illus- 
trated catalog sheet for M-X-0 
headers) Appl. author: W. L. 
Hutchlns. © lJun6l; KKl 59863. 

Sneaker plugs. Stock number SP-2. 
(illustrated catalog sheet for 
sneaker plugs) Appl. author: 
W. L. Hutchlns. O ljun6l; 
KKl 59865. 

Tubular extensions. 32 numbers; 
4 styles. Appl. author: W. L. 
Hutchlns. © lJun6l; KKl 59862. 

Tubular extensions. 32 numbers; 
4 styles, (illustrated catalog 
sheet for tubular extensions) 
Appl. author: W. L. Hutchlns. 
© lJun6l; KKl 59862. 



HYMAN BROS. © 

Mr. Button Is coming to Boston, 
(In The Chelsea record, July 28, 
1961, p,2) © 28Jul6l; KKI60512, 



I 



I. L. C. SEE International Latex Corp. 

INCO. SEE International Nickel Co., 
Inc. 

IPCO SAFETY PRODUCTS CO. INDUSTRIAL 
PRODUCTS CO. SEE Industrial Products 
Co. 

ISI. SEE Iowa State Industries. 

IDEAL BRUSHES, INC. © 

Artone spray finishes. Net weight 

1 pound. © 30Sep6l; KKI61743. 
Color Jet spray finishes. Net weight 

1 pound. © 30Sep6l; KKl6l742. 
A finest quality Ideal paint product. 
Contents one gallon U.S. measure. 
© 30Sep6l; KKl6l744. 
Magic snow flakes, spray-on snow. 
Jumbo size can, net weight 13 oz. 
© 30Sep6lj KKI61741. 
Quality Ideal brushes, paint brush 
sale. Display box. © 30Sep6lj 
KKI6181I. 

IDEAL INDUSTRIES, INC. © 

New, Yellow 77 wire pulling compound. 
Sec. 2, P.2A-2B. Appl. author: 
Stoetzel Se Associates, Inc. 
© lCMar6l; KKl 59873. 

IDEAL TOY CORP. © 

Jolly Junior; a squeaky, squeezy pull 
toy. Animal wagon. © 13Dec60; 
KKI6IO99. 

Marvel Metal elephant. Authentic 
plastic assembly kit. (ITC model 
craft, no. 3855:198) © 12Dec60; 
KKI61982. 

Marvel Metal giraffe. Authentic 
plastic assembly kit. (iTC model 
craft, no. 385^:198) © 12Deo60; 
KKI61983. 

Marvel Metal gorilla. Authentic plas- 
tic assembly kit. (iTC model craft, 
no. 3856: 198) © 12Dec60; KKI6198I. 

Marvel Metal lion. Authentic plastic 
assembly kit. (iTC model craft, 
no. 3851:169) © 12Dec60; KKI61986. 

Marvel Metal rhinoceros. Authentic 
plastic assembly kit. (iTC model 
craft, no. 3853:198) © 12Dec60; 
KK161984. 

Marvel Metal tiger. Authentic plas- 
tic assembly kit. (iTC model craft, 
no. 3852: 169) © 12Dec60; KKI61985. 

Mr. Mlxit. Mechanical mixer. For 
fruit drinks, malts, shakers, 
chocolate milk. © 12Jan6l; 
KKI6II62. 

Monkey Stlx Terrytoons. No. 3186. 
© 130et60; KK1599*'^. 

IMAQINEERING, "ME ART & SCIENCE OF 
IMAGINATION. 

Created by Imaglneerlng, the Art & 
Science of Imagination. © George 
W. Wllfong d.b.a. Imaglneerlng, the 
Art & Science of Imagination; 
lNov6l; KKI63088. 

IMPACT ADVERTISING. © 

Cavalcade of carpet straight from 
Mohawk carpet mills, world's 
largest. Appl. author: Gross- 
Hatch Advertising. © 7Jul6l; 
KKI60O77 . 

IMPERIAL. © 

For learning feet, take your child to 
Imperial, one of Hudson County's 
most complete baby shoe center. 
(In Jersey Journal, June 6, 1961, 
p. 12) © 6jun6l; KKI60267. 

IMPERIAL INTERNATIONAL CORP. CUTLERS 
GUILD, LTD. SEE Cutlers Guild, Ltd. 



INCLINATOR CO. OP AMERICA. © 
Stop climbing stairs forever. 
Appl. author: Foltz-Wessinger, 
Inc. © 18Nov61; KKl 62769. 

INDUSTRIAL POWER & EQUIPMENT CO. © 
For quick, positive electric cable 
connections, Rubber-Clad industrial 
heavy duty electric cable connec- 
tors. Bulletin 202. Appl. author: 
Jeunes McKee Garroway. Appl. states 
prev. reg. Dec. 1950, KK56415. 
NM: compilation, revision * addi- 
tions. © 17Jun6l; KKl 59843. 

INDUSTRIAL PRODUCTS CO. 

Protective, corrective eyewear; frame 
styles. © Industrial Products Co., 
whose subsidiary is Ipco Safety 
Products Co.; 10May6l; KKI6OO33. 

INDUSTRIAL TECHNOLOGICAL ASSOCIATES, 

INC. © 

A brief report on the capabilities 
& facilities of Industrial Tech- 
nological Associates, Inc. 
© lJun6l; KKI60782. 

INJECTION M0LDER3 SUPPLY CO., INC. © 
Injection Molders handy reference 
chart; amperage conversion table. 
Appl. author: A. Rsynolds Morse. 
© 13Apr6l; KKl 599^8. 
Injection Molders handy reference 
chart; grams into ounces conver- 
sion chart. Appl. author: A. Rey- 
nolds Morse. © 13Apr6l; KKI59947. 
Silicone Mist, mold lubricant. Net 
wt. 20 oz. when packed. © l60ct6l; 
KKI62521 . 

INLAND HOMES CORP. © 

Advertising and sales promotion 

manual for the Buccaneer and other 
Inland Homes series. © 25Sep6l; 
KKl 62620. 
Buccaneer mobile assembly instruc- 
tions. Big family living at low 
cost. © 25Sep6l; KKI62056. 
Buccaneer photos & floor plans. 
© 230c t6l; KKI63345. 
Come in and inspect the Buccaneer, 
a home value that defies comparison. 
(Model home location sign) 
© 25Sep6l; KK162488. 
47 million prospects for Inland's 
newest low-cost home. The Bucca- 
neer. (In American builder, Nov. 
1961, p. 6) © 7Nov6l; KKI62502. 
Grand opening. The Citadel. 
© 8Aug6l; KK160824, 
Here are your Buccaneer promotional 

materials. © 25Sep6l; KK162486. 
Join the fastest selling team today; 
Introducing InlEind's newest low- 
cost home, priced to sell the 
$10,500 market. The Buccaneer. 
(In Practical builder, Oct. 196I, 
p. 30-31) © 100ct6l; KKI61716, 
Mustang plan 36'4" x 26'4". Plan A. 
Rodulfo Realty. © 28Jul6l; 
KKI6II71. 
On your horizon, the Buccaneer. Fol- 
low signs to model homes. 
© 25Sep6l; KKI62672. 
Pennant lAstruction sheet. © 25Sep6l; 

KK162487. 
Suggested model home landscaping and 
lighting plan for the Buccaneer. 
© 25Sep61; KK162057. 

INSTITUTE OF TEXTILE TECHNOLOGY, 

CHARLOTTESVILLE, VA. 

Card Room Training Conference notes. 
© Institute of Textile Technology; 
22Aug6l; KKI6249O. 

Card Room Training Conference problem. 
Mohawk Mills, plant no.3» 8, 16. 
3 V. © Institute of Textile Tech- 
nology; 22Aug6l; KK162492, 162489, 
162491. 

INTERNATIONAL LATEX CORP. © 

Babies agree the new Playtex Nurser 
is the perfect Christmas gift for 
shim. P-2018. © 250ct6l; 
KKI63453. 



114 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



INTERNATIONAL LATEX CORP. -Con. 
For a limited time only, Playtex will 
pay you $1.00 to try any Playtex 
Living bra featuring Stretch-Ever 
elastic. Playtex Living bra with 
new ootton-dacron cups. © l8jun6l; 
KKI61289 . 
For a limited time only, Playtex will 
pay you $1.00 to try any Playtex 
Living bra featuring Stretch-Evf^r- 
elastic. Playtex Living bra with 
nylon cups. © l8Jun6l : KKI61282. 
For a limited time only, Playtex will 
pay you $1.00 to try any Playtex 
Living bra featuring Stretch-Ever 
elastic. [Two women] © l40ct6l; 
KKI6325I . 
For a limited time only, Playtex will 
pay you $1.00 to try £iny Playtex 
Living bra featuring Stretch-Ever 
elastic. [Woman with arms raised] 
© I40ct6lj KKI6325O. 
For a limited time only, Playtex will 
pay you $1.00 to try siny Playtex 
Living bra now made with Stretch- 
Ever elastic. Counter card. 
© l8Jun6l; KKl6l299. 
For heavenly sunmier comfort, the 
all -new Playtex Living bra with 
Stretch-Ever elastic. © 20May6l; 
KKI61275. 
For siimmertlme glamour go strapless 
In comfort. Playtex Maglc-Cllng 
bra. © 6Apr6l; KK161759. 
Free, an extra right hand Playtex 
Living glove given with the 
purchase of a pair. © 7Jul6lj 
KKI62286. 
Free Playtex Living gloves, reg. 
1.39, when you buy a Golden Play- 
tex girdle or panty girdle. 
© 10ct6l; KKI63259. 
Free Playtex Living gloves reg, 

$1.39, when you buy a golden Play- 
tex girdle or panty girdle, 
(streamer, P-7172> © 10ct6l; 
KKI62259. 
Free, Playtex Living gloves, reg. 
$1.39, when you buy any Playtex 
Living bra featuring Stretch-Ever 
elastic. (Counter card P-8197) 
© 220ct6l; Kia63452. 
Free, we give you a free Playtex bra, 
reg. 2.50, when you buy a new Golden 
Playtex. © 10ct6l; KK163264. 
Free, we give you a free Playtex Bra 
reg. 2.50 when you buy a new Golder. 
Playtex girdle or panty girdle, 
(streamer P-7161) © 10ct6lj 
KKI62208. 
Free, you get free Playtex Living 
gloves, reg, 1.39, when you buy a 
Golden Playtex girdle or panty 
girdle. © lOctbl; KKI6526I. 
Have Dryper, will travel. Playtex 
Dryper disposable diapers. 
© 21May6lj KKI61276. 
It's a great new longline bra. 
Playtex Magic-Cling longline. 
O 290ct6l; KK163448. 
Life with baby on daddy's vacation; 
it's a happier life with Playtex 
Dryper disposable diapers, (in 
Life, June 30, 1961, p. 58) Appl. 
author: Reach, Mc Clint on & Co., 
Inc. © 28Jun6l; KKl 59938. 
New cool comfort in a new panty gir- 
dle; new Golden Playtex. It's soft 
sheer cloth inside. © 7May6l; 
KKI61762. 
New, golden Plpytex zipper panty 

Rirdle. © 7May6l; KKl6l294, 
New, new panty girdle banishes thigh 
bulge. Golden Playtex with soft 
sheer cloth inside. © 10ct6l; 
KKI62202. 
New, new panty girdle banishes thigh 
bulge, new Golden Playtex. Look, 
longer legs. © 10ct6l; KKI63252. 
New, new panty girdle banishes thigh 
bulge, new Golden Playtex. [Woman 
wearing dress with f laired skirt] 
© lOctSl; KKI63253. 
New, new panty girdle banishes thigh 
bulge, new Golden Playtex. [Woman 
wearing girdle holding bunch of 
flowers] © 10ct6l; KKI65263. 



New, new panty girdle banishes thigh 
bulge, new Golden Playtex with soft 
sheer cloth inside. © 10ct6l; 
KKl6325'^. 

New panty girdle banishes thigh 
bulge. Golden Playtex with soft 
sheer cloth inside. © 10ct6l; 
KKI62203. 

New, Playtex Living Bra with Stretch- 
Ever Spandex elastic, made without 
rubber. © l8Sep6l; KKI62207. 

New summertime comfort, it's soft 
sheer cloth inside; new golden 
Playtex panty girdle. © 29May6l; 
KKI61281. 

New summertime comfort, new Golden 
Playtex. It's soft sheer cloth in- 
side. New panty girdle. [Two gir- 
dles, clothed woman with atrms out- 
stretched] Streamer. © 7May6l; 
KKI61761. 
New summertime comfort, new Golden 
Playtex. Panty girdle and girdle 
with 7-way stretch. [Two girdles; 
woman In flowered gown] © 7May6l: 
KKI61758. 

New summertime comfort, new Golden 
Playtex. Panty girdle eind girdle 
with 7-way stretch. [Woman in gir- 
dle, holding butterfly on finger] 
© 7May6l; KKI61760. 

New summertime comfort; new golden 
Playtex girdle. [Girl wearing 
dress with flowing skirt] 
© 21May6l; KK161286. 

New summertime comfort; new golden 
Playtex girdle. [Girl wearing 
girdle] © 21May6l; KKI61288. 

New summertime coraifort; new golden 
Playtex, the girdle you see on TV. 
Streamer. © 21May6l; KKl6l279. 

95.7/^ of all women in the U. S. will 
see and hear this story this month. 
Playtex Living Bra. (Booklet 
P-8196) © 10ct6l; KKI62205. 

Now, all new Playtex Magic Controller 
with soft sheer cloth inside. 
[Two girdles; womain in cocktail 
sheath & hat, womain in street at- 
tire with hat & umbrella] © 10ct6l; 
KKI62209. 

Now, all new Playtex Magic Controller 
with soft sheer cloth inside. 
[Two girdles; woman in full cock- 
tail dress] © 10ct6l; KKl62206. 

Now America's most popular girdle has 
a soft, sheer cloth lining; new 
Playtex Magic Controller. Here's 
real news. © 10ct6l; KKI63257. 

Now America's most popular girdle has 
a soft, sheer cloth lining; new 
Playtex Magic Controller. This new 
cloth lining has millions of tiny 
air fluffed fibers. © 10ct6l; 
KKI63256. 

Now, get Playtex control with new 
cloth-lined comfort. New Golden 
Playtex Leisure panty. © 10ct6l; 
KKI62204. 

Now, get Playtex control with new 
cloth-lined comfort. New Golden 
Playtex Leisure panty. [Girdle; 
4 women in various types of In- 
formal attire] © 10ct6l; KK162210. 

Now, save $1.50 on a $2.50 Playtex 
bra when you buy a pair of Playtex 
Living gloves. Streamer. © 7Jul6l; 
KKI61277. 

Now, summertime is Playtex time 

because there's a soft cool cotton 
lining In Playtex panty briefs. 
© 21May6l; KKI61287. 
Now, wear it as a panty girdle, wear 
it as a panty brief; all-new Golden 
Playtex leisure panty. © 10ct6l; 
KKI6326O. 

Playtex baby pants and bibs. Top 
card. © 7Jul6l; KK161297. 

Playtex co-sponsors . . . selling golden 
Playtex girdles with this commer- 
cial. P-7177. © 250ct6l; KK163449. 

Playtex hand-saver gloves. Selling 
sheet. © 5Jul6l; KKI61285. 

The Playtex nurser, better for baby, 
easier for mother. © 7Jul6l; 
KKI61293. 



Playtex sale; 2.5O bras 2 for 3.99, 
save 1.01. Playtex Maglc-Cllng 
bra. © 13Aug6l; KKl6l75'^. 
Playtex strapless bra. Style I82. 
© 28Apr60; KK161295. 
Reach, bend, stretch; Playtex Maglc- 
Cllng longline. (Streamer P-8205) 
© 290ot6l; KKl 65447. 
The revolutionary discovery that 
simulates breast feeding, dramati- 
cally reduces spitting up and 
oollc. Playtex Nurser. (In Cali- 
fornia medicine, Apr. I961, 
p. 20-21) © lApr6l; KKL 59963. 
Sale. Playtex Maglc-Cllng bra. 

Streamer. © 13Aug6l; KKI61283. 
Sale, Playtex girdles with 7-way 
stretch. Magic controller. [Two 
girdles, clothed female] © 27Aug6l; 
KKI61756. 
Sale, Playtex girdles with seven-way 
stretch. Mold 'n Hold zipper gir- 
dle. [Two girdles] © 27Aug6l; 
KKI61753. 
Sale^ Playtex girdles with 7-way 

stretch. Mold 'n Hold zipper gir- 
dle. [Woman in girdle] © 27Aug6l; 
KKI61757. 
Sale, Playtex 2.50 bras, 2 for 3.99, 
save 1.01. Playtex Magic-Cling 
bra. © 13Aug6l; KK161755. 
Store name gives you a Playtex bra, 
reg. 2.50, free when you buy an 
all-new Golden Playtex. © 10ct6l; 
KKI63262. 
This suimner, cool comfort. Playtex 
Living bra. Streamer. © 22May6l; 
KKI61278. 
This summer there's heavenly comfort 
in the all-new Playtex Living bra 
with Stretch-Ever elastic. 
© 20May6l; KKI62287. 
We give you a Playtex cotton-Dacron 
bra, reg. 2.5O, free when you buy 
a Golden Playtex girdle or panty 
girdle. © 10ct6l; KK163255. 
Wear it as a panty girdle, wear it as 
a panty brief; now, all-new Golden 
Playtex leisure panty. © 10ct6l; 
KKI63258. 

INTERNATIONAL NICKEL CO., INC. © 
Brighter days coming for commuters, 
with new stainless steel cars, 
made with Inco nickel, (in Look, 
Dec. 5, 1961, p. 6) © 2IN0V6I; 
KKI63120. 
Designers of dream car choose nickel- 
chrome plating for lustrous beauty, 
resistance to rust and wear, (in 
Look, Oct. 24, 1961, p. 133) 
© 100ct6l; KKI62253. 
Inoo nickel In Glen Canyon Dan will 
play vital role in water conserva- 
tion. (In Look, July 4,<>196l, 
P. 97) O 20Jun6l; KK160095. 
Inco probes new super-cold world of 
cryogenics. (in Forbes, Nov. 15, 
1961, p. 63) © 12Nov6l; KKI6312I. 
Inco provides alloy to safeguard X-I5 
on hot ride home. (in Forbes, 
Sept. 15, 1961, p. 79) © 12Sep6l; 
KKl6l406. 
Inco research tests metals for 100 
mlle-an-hour ship, (in Time, 
July 14, 1961, p. 35) © 13Jul6l; 
KKI60615. 
Make Christmas brighter with the gleam 
of nickel stainless steel, (in The 
Saturday evening post, Nov. 21, 
1959, p. 120) © 17NOV59; KKI63347. 
Metal mural; Inco nickel. (In Look, 
Sept. 26, 1961, p. 15) © 12Sep6l; 
KKI61493. 
Stainless steel with Inco nickel in 
it cleans with a wipe, stays lovely 
for life. (In New York herald 
tribune, Apr. 30, 196I, section 2, 
p. 32) © 29Apr6l; KKI61315. 

INTERNATIONAL PAPER CO. © 

Hold this page up to the light; 

announcing new International Bond. 
(In Alabama purchaser, Feb. 1961, 
p. 1-2) Appl. author: Ogllvy, 
Benson «e Mather, Inc. © 15Feb6l; 
KKI61657. 



I. 

, 1961 



CURRENT REGISTRATIONS 



115 



Hold this page up to the light. An- 
nouncing new International Bond, 
(in Paper & paper products conven- 
tion dally. Mar. 27, 196I, p. 5-6) 
Appl. author: Ogllvy, Benson & 
Mather, Inc. NN: revision. 
© 27Mar6l; KKl6l848. 
Salute to the states. 
July 1961. New Jersey. 
© 15Jvin6lj KKl 59841. 
A salute to the states. 
Aug. 1961. Oregon. 
© I5JUI6I; KKI60307. 
A salute to the states. 
Sept. 1961. California. 
® 15Aug6l; KKI60762. 
A salute to the states. 
Oct. 1961. Virginia. 
© 15Sep6l; KKI61358. 
A salute to the States. 

Nov. 1961. Nebraska. © 150ct6l; 
KKI61928. 
Salute to the States. 

Deo . 1961 . New Hauapahlre . 
© 15Nov6lj KKI62784. 
Send a man who reads. [Intern read- 
ing at desk In hallway of hospital] 
(in Reader's digest, Apr. 1961, 
p. 34-35 ) Appl. author: Ogilvy, 
Benson & Mather, Inc. © 23Mar6l5 
KKI6OO22 . 
Send me a mam who reads. Architect 
In office. Appl. author: Oglllvy, 
Benson & Mather, Inc. NM: addi- 
tions. © 4May6l; KK163073. 
Send me a man who reads. [Architect 
seated at drawing board] (in 
Reader's digest. May 196I, p. 34-35) 
Appl. author: Ogilvy, Benson & 
Mather, Inc. NM: additions. 
© 25Apr6l; KKI62151. 
Send me a man who reads. [Student 
reading In library] (in Fortune, 
Apr. 1961, p. 72-73) Appl. author: 
Ogilvy, Bepson & Mather, Inc. NM: 
new textual material. © 22Mar6l; 
KKl6l529i 

INTERSTATE ENGINEERING CORP. © 
V-210 designed to save your life; 
Vanguard single station fire 
alarm. © 17Peb6lj KKl 59950. 

INTERTYPE CO. 

Handbook of tape operation. Inter- 
type offers five machines for auto- 
matic operation. The Monarch. 
Appl. author: Carpenter, Matthews 
& Stewart, Inc. © Intertype Co., 
a division of Hafris-Intertype Corp.; 
15Sep6l; KKI6198O. 

lONAC CHEMICAL CO. © 

Biooide no. 1825. CTechnloal bulletin, 

CS-117) © lAugeij KK161554. 
Briquet system. (Technical bulletin. 

CSllO) © 10ct6l; KKI62247. 
Corrosion inhibitors for cooling 
water systems; formula 1195, 
formula 1495, Technical bulletin 
CSII5. © lMay6l; KK160344. 
Dry acid cleaner, formula no. 1332. 
(Technical bulletin, CS-112) 
© 10c t6l; KKI62078. 
Dry acid dairy descaler formula, 
no. 1333. (Technical bulletin, 
CS-116) © lAug6l; KKI61555. 
Fuel oil Conditioners, no.lSOl. 
(Technical bulletin, CS-IO8) 
© I0ct6l; KKI62077. 
High efficiency alkalinity-pH depres- 
sants, fojnnula no.i33i-no.i53i. 
(Technical bulletin, CS-II8) 
© lDec6l; KKl6^^28. 
Neutralizing amines. (Technical 
bulletin, CS-111) © aSovbl; 
KKI6236I. 
Water treatment. Technical bulletin 
CSII3. © lPeb60j KKl 59990. 

lONAC CO., LTD. © 

Pack£ige water softeners; high capac- 
ity, all purpose commercial-indus- 
trial softeners. © lJul6l; 
KKI61193. 



IOWA STATE INDUSTRIES. © 
Iowa garden. The products packed 
under this label are carefully 
planted, © 20ct6l; KKl6l639. 

ISLAND SUN CO. 

New, tropical fruit salad. © Emmet 
J. Puroell d.b.a. Island Sun Co.; 
150ct6l; KKI63023. 

ISODINE PHARMACAL CORP. © 

Hey, kids, win a big league pitching 
machine for vour league or team. 
Antiseptic. © llMay6l; KK162288. 

How leading hospital stops sore 
throat pain fast. New Isodlne 
antiseptic mouthwash-gargle. (in 
Blum's farmer's & planter's almanac, 
1962, p. 69) Appl. author: Reach, 
McCllnton & Co., Inc. © lNov6l; 
KKl 62637, 

ITKIN BROS,, INC. © 

Has anybody here seen Clancy? (in 
The New York times, Oct. 10, I96I, 
p. 21) Appl. author: Smith/Green- 
land Co. © 100ct6l; KKI61705. 
Tou lease your office space, now 
lease your office furnishings. 
(In The New York times, Nov. 15, 
1961, p. 26) Appl. author: Smith/ 
Greenland Co. © 15Nov6l; KKI62582. 

IT'S-A-DILLY CO. © 

Chinese mustard sauce. Net wt. 

5 ozs. © 24Nov6l; KK162842. 
Like onions? You'll love Texas hot 

sauce. Net wt. 9 oz. © 24Nov61; 

KK162841 . 
Mexican mustard sauce . Net wt . 

5 ozs. © 24Nov61; KK162843. 
Pleasing hot sauce. Net wt. 7 oz. 

© 24Nov61; KKI63082. 



J 



J & J. SEE Johnson & Johnson. 

J. G. & C. SEE Gross (John) Sc Co. 

JACKSON (J. A.) CORP. © 

Electric terminals for electric 
wiring of all kinds. Style 5. 
(Bulletin 2) Appl. author: 
James A. Jackson. © lNov6l: 
KKI6271O. 

JACKSON, JOHN A. SEE Jell Associates. 

JACQUEMAN, PATTI. © 

Jepl cartoons. © l4Sep6l; KKI61352. 

JAMESBURY CORP. © 

Double-Seal type DZ Fire Safe ball 
valves, (in Refinery catalog 1961, 
28th ed., p. 617-620) Appl. author: 
George T. Metcalf Co. © 25Jul6l; 
KKI61374. 

JAMISON MANUFACTURING CO. © 

Bicycle racks. Series J bicycle 
racks. © l6Nov6l; KK163153. 

JAY CANDY CO., INC. © 

Jon James quality candy, with you in 
mind. Net weight one pound. 
© 270ct6l; KKI62795. 

JELL ASSOCIATES. 

Ice Grip spray on tire traction. 
Net contents: l4 ounces. 
© John A. Jackson t.a. Jell Asso- 
ciates; l4Aug6l; KKI6IO78. 

JERRY, ROYAL & MAC. SEE Home -Spun 
Records. 

JOPFB (j. A.) 4 CO., INC. © 
Name-Quik personalized labels; 
instruction sheet. © 27Nov61; 
KKI62876. 
Store assembled candy novelties for 
the fall. Appl. author: Roland D. 
Jaffe. NM: revisions. ® 24May6l; 
KKI59939. 



JOHN'S, INC. © 

Welcome aboard. Johnny Dewklst 
special, direct sales express '61. 
Selection no.13. Appl. author: 
John Masek, owner. © l4Aug6l; 
KKI60820. 

JOHNSON, HERBERT N. 

Tele cake, for every special occasion. 
© Herbert N, Johnson & Chester 
Stork; lJun6l; KKI6OO58. 

JOHNSON & JOHNSON. © 

Baby's world la a special place, 
(in The Progressive farmer. Hay 
1961, p. 81) © lMay6l; KKI61059. 
Cholecystectomy, another Important 
use for Surgicel, absorbable 
hemostat. (In Archives of surgery, 
Nov. 1961, p. 2 of cover) © lNov6l; 
KKl 62473. 
Cholecystectomy; another Important 
use for Surgicel absorbable hemo- 
stat. (in Hospital topics, Nov. 
1961, p. 2 of cover) © lNov6l; 
KKI63279. 
Did your producers gamble away 
today's pay? Vaculine Rapid-Flo 
milk filters, (in American milk) 
© lMay6l; KKI6IO52. 
loprep presurglcal antiseptic . . . Im- 
portant announcement. (in The 
A.S.T.A, Journal, Sept. I96I, p.l24- 
125) © lSep6l; KKI61764. 
New Rapid-Flo Rolstrip filter dis- 
penser. (In The California dairy- 
man, July 15, 1961, p. 6) 
© I5JUI6I; KKI61054. 
Now, money saving Plocron Rolstrip 
rigid milk filters, (in The 
California dairyman, Aug. 19, 
1961, p. 7) © 19Aug6l; KKI62263. 
Packaged for convenience, Johnson & 
Johnson pre-wrapped, patient-ready 
dressings offer the same conven- 
ience. Lister's J-D heavy dressing 
pak. (in Hospital manaigement, Sept. 
1961, p. 60-61) © lSep6l; KKl 61 057. 
Packaged for protection Just as the 
coconut is protected by its husk, 
Johnson & Johnson sterile dressings) 
are protected by research-designed 
packaging materials, (in Hospital 
management) © lJul6l; KKI61053. 
Single-use K-Y sterile lubricant, 
(in Obstetrics and gynecology, 
1961, p. 76) © ISepbl; KKI61763. 
Special offer, mirro copper-tone 
11-plece measuring set. Rapid- 
Flo single gauze faced milk 
filters. (In The North Texas 
dairyman, Sept. 196I, p. 19) 
© lSep6l; KKl 62262. 

JONES, RAYMOND F, © 

Confusor-scorplon popper for black 
bass. © 2Jun6l; KKI60376. 

JOYNER, D. W. © 

Manor Texas Karloka Kokos. Chocolate 
covered macaroons. Net weight 
12 1/2 ounces. © 21Aug6l; 
KK161142. 



K 



Co. 



Inc. 



SEE King Manufacturing 



K. P. C. CO. SEE Klein Pest Control 
Co. 

KVP SUTHERLAND PAPER CO. © 

Ice cream carton stock design, no.503. 
One gallon liquid. © l8Jul6l; 
KKl 60876. 

KAHL, VIRGINIA. © 

More about Henri. 609. By Edith 
Vacheron & Virginia Kahl. Jacket 
lllus. © 270ct6l; KK163343. 

KARAOHEUSIAN (A. & M. ) INC. © 

All Gullstan carpet is Performance 
Rated. Appl. author: Will Kaplan 
Advertising. © 15Apr6lj KKl 59993- 



116 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



KARAGHEUSIAN (A. & M. ) INC. -Con. 
Discover the liaxury of living with 
exactly the carpet you want. 
Oullstan custom caz-pet. Red & blue 
rugs, (in Today's living (New York 
herald tribune) Oct, 8, 1961, p. 34) 
Appl. author: Poote, Cone & Beldlng. 
© 70ct6lj KKI63434. 
Gullstan carpet Performance Rated; 
now this label protects you when 
you choose carpet, (in Buffalo 
courier-express, Apr. 30, I96I, 
p. 81) Appl. author: Will Kaplan 
Advertising. ® 30Apr6l; KK160034. 
KI33 carpet confusion goodbye. 

aullstan carpet. Woman with rug. 
(in Home magazine (Los Angeles 
times) Sept. 24, 1961, p. 58) 
Appl. author: Poote, Cone & Beldlng. 
© 24Sep6lj KKI61699. 
These big retailers are boosting P. R. 
in a really big way. Gullstan 
carpet. (In Modern floor coverings, 
Aug. 1961, p. 26) Appl. author: 
Poote, Cone & Beldlng. © lAug6lj 
KKI62957. 
This new label tella you what to 
expect of the carpet you buyj 
Gullstan carpet Performance Rated. 
Appl. author: Will Kaplan Adver- 
tising. © 15Apr6l; KKl 59994. 

KATHHR, ALFRED C. © 

Plastic Fold 'n Carry today, tcanorrow. 
Umbrel-O', style no.l. NM: addi- 
tions. © l4Sep6l; KKI6178O. 

Umbrel-O hat, style no.l. Pold 'n 



Gary. NM: 
KKl 61839. 



new matter. © 29Aug6l; 



KATHER, ALFRED C. SEE Fold 'n Gary Co. 

KATRYNA, pseud. SEE Stovner, Katherine 
Heinrich. 

KAY ELECTRIC COMPANY. © 

New Kay Mega-Plotter for Smith charts. 

Catalog no. 2010. © 21Aug6l; 

KKI61115. 
Plnlltes, unique, new microminiature 

lamp offers engineers wide range of 

applications. NM: "revised text." 

© 15May6l; KKI6026O. 

KAYNAR CO. © 

Avoid bobby -pinch hair, use Lady 

Ellen Kllpples pin curl clips. 

(In Everywoman'a family circle, 

July 1959, p. 2) © 21Jun59} 

KKI61536. 
How can you tell she's going steady? 

Colour Kllpples pin curl clips. 

(In Seventeen, Aug. 1959, p. 86) 

© lAug59j KKI61535. 
Set your new cloud-soft coif with 

Lady Ellen Kllpples queen size 

clips. (In Seventeen, Aug. 1959, 

p. 276) © lAug59; KKI61534. 

KEATING OP CHICAGO, INC. © 

Wlmco (whirlwind, Isothermlc, muffled, 
convection oven) oven. Appl. au- 
thor: Richard T. Keating. NM: ad- 
ditions. © 28Sep6l; KK163084, 

KELLINO NUT CO. © 

Riun-n-butter toffee peanuts; nut 
Shelf quality brand. Item no. 758. 
Net wt. 1 lb. © 9May6l; KKI60075. 

KELLOOa CO. © 

The best to you each morning; com 
flakes. Hep squaw. (Papoose) 
(In Life, Aug. 18, 1961, p. 12) 
Appl. author: Leo Burnett Co., Inc. 
© l6Aug6l; KKI6II94. 

The best to you each morning. Com 
flakes. Red bam. (in Life, 
July 7, 1961, p. 93) Appl. author: 
Leo Burnett Co., Inc. © 5Jul6l; 
KK160427. 

Boys, girls. Join us and all our TV 
friends In our new fun type club. 
Official Huck Hound Club special 
membership offer. Com flakes, 
(in Tom & Jerry. Sept. 1961, Dell 
comlo group, p. 4 of cover) Appl. 
author: Leo Burnett Co., Ino. 
© l4jul6l; KKl 59899. 



Buenos dlas, you all. Com flakes, 
(in Life, J\jne 9, 1961, p.l4) 
Appl. author; Leo Burnett Co., Inc. 
© 7Jun6l; KKl 59897. 

Builds men. Com flakes, (in Life, 
Oct. 6, 1961, p. 70) Appl. author: 
Leo Burnett Co., Inc. © 40ct6l; 
KK162400. 

Civilized way to get the vigorous 
virtues of rice in the raw; Rice 
Krlspies. [Milk pouring from 
pitcher into bowl of peaches & 
cereal, peach & spoon] (in Life, 
May 12, 196I, p. 132) Appl. author: 
Leo Burnett Co., Inc. © 10May6l; 
KKl 59893. 

Civilized way to get the vigorous 
virtues of rice in the raw. Rice 
Krlspies. Raspberries. (In Life, 
June 30, 1961, p. 17) Appl. author: 
Leo Burnett Co., Inc. © 28Jun6l; 
KKI60425. 

The complete protein breakfast that's 
quick as Instant coffee; Special K. 
[Alarm clock on table with other 
breakfast foods] (in Better homes 
& gardens. May I96I, p. 84) Appl. 
author; Leo Burnett Co., Inc. 
© 20Apr6l; KKl 59892. 

The complete protein breakfast that's 

?ulck as instant coffee. Special K. 
In Better homes & gardens, July 
1961, p. 72) Appl. author: Leo 
Burnett Co., Inc. © 20Jun6l; 
KK160424. 

Destination: breakfast. Com flakes. 
[Little boy pulling wagon by brick 
wall] (In Life, May 26, 1961, 
p. 70) Appl. authors Leo Burnett 
Co., Inc. © 24May6lj KKl 59895. 

Free Dell comic: Yogi Bear birthday 
party. Com flakes, (in Chicago 
Sunday tribune, Sept. 24, 1961, 
Pt.7> p. 5) Appl. author: Leo 
Burnett Co., Inc. © 23Sep6l; 
KKI62477. 

Free milk money from Kellogg 's, yours 
when you breakfast on one of these 
Kellogg favorites. Rice Krlspies. 
(In Life, July l4, 1961, p. 2 of 
cover) Appl. author: Leo Burnett 
Co., Inc. © 12Jul6l; KKl6o426. 

Prult »n cereal treat; Kellogg 's 
buys the fruit when you buy the 
cereal. Com flakes, (in Ladles' 
home Journal, June 1961, p.l6-17) 
Appl. authors Leo Burnett Co., Inc. 
© 25May6l; KKl 59896. 

Qr-r-reat. Sugar frosted fleUces. 
[Tiger holding magnifying glass] 
(In Life, June I6, 1961, p. 34) 
Apol. author; Leo Burnett Co., Ino. 
© I4jun6l; KKl 59898. 

Qr-r-r-eat. Sugar frosted flakes. 
Tiger In the window, (in Life, 
May 19, 1961, p. 2 of cover) Appl. 
author: Leo Burnett Co., Inc. 
© 17May6l; KKl 59894. 

Happy get-together of the youngsters' 
favorite flavors, cocoa peanut 
logs. Cocoa Krlspies. Tin Better 
homes & gardens, Oct. 1961, P.l8) 
Appl. author: Leo Burnett Co., Inc. 
© 19Sep6l; KKI61654. 

Hey-hey-hee, it's free on eveiv pack- 
age of Kellogg 's OKs; Yogi's mystery 
message de-coder. (in Richmond 
times-dispatch, June 25, 1961, comic 
section, back page) Appl. author: 
Leo Burnett Co., Inc. © 25Jun6l; 
KKI60428. 

Huck Hound will send you 25^ to prove 
to yourself again that Kellogg '8 
com flakes are the best to you 
each morning, (in Des Moines 
tribune. May 23, 196I, p. 5) Appl. 
author: Leo Burnett Co., Ino. 
© 23May6l; KKI6098O. 

Invite a tiger to your table. Sugar 
Frosted Flakes, (in Life, July 21, 
1961, p. 22) Appl. author: Leo 
Burnett Co., Inc. © 17Jul6l; 
KKI6336I . 

New kind of bran from Kellogg 's; 
crisp new form, tasty and tender. 
All-bran buds. (In The Racine 



Inc. 



Journal -times, Sept. 26, l$6l, 
p. 12) Appl. authors Leo Bumett 
Co., Inc. © 26Sep6l; KKI61653. 

New kind of bran from Kellogg '3; 
everything about Kellogg '3 all- 
bran buds is new. (in Life, 
Sept. 22, 1961, p. 2 of cover) 
Appl. author: Leo Burnett Co. 
© 20Sep6l; KKI61656. 

New kind of bran from Kellogg 's; 
If you need bran, you've never 
had it so good. All-bran buds. 
(In Wcjnan's day, Oct. I96I, p. 26) 
Appl. author: Leo B\imett Co., Inc. 
© l8Sep6l; KKI61655. 

No shortening, no frying, no turning. 
,Com-crisped chops made with Kel- 
logg 's com flake crumbs, (in Better 
homes & gardens, Sept. 196I, p.8l) 
Appl. author: Leo Burnett Co., Inc. 
© 17Aug6l; KKI61195. 

Nobody, not even Kellogg 's, has ever 
been able to make another cereal 
folks like as well as Kellogg '3 
com flakes, (in Nassau guardian, 
Aug. 9, 1961, p. 9) Appl. author: 
Leo Burnett Co., Inc. © 9Aug6l; 
KK162402. 

Real dreamy dessert you make in 
minutes with Kellogg 's com flake 
crums. Ice cresun crunch, (in 
Better homes & gardens, Aug. 196I, 
p. 92) Appl. author: Leo Bumett 
Co., Ino. © l8jul6l; KK160423. 

Rings that bell at breakfast. Com 
flakes. School bus. (in Life, 
Sept. 15, 1961, p. 10) Appl. authors 
Leo Burnett Co., Ino. © 13Sep6l; 
KKI6165I. 

Save 25)^ when you make marshmallow 
treats with Kellogg 's Rice Krlspies. 
(in Better homes & gardens, Nov. 
1961, p. Ill) Appl. author: Leo 
Burnett Co., Inc. © 190ct6l; 
KKI62399. 

Threshold of a fresh day. Com 
flakes. [Doorstep with milk 
bottle & newspaper] (in Life, 
Sept. 8, 1961, p. 125) Appl. au- 
thor: Leo Bumett Co., Inc. 
© 6Sep6l; KKI61652. 

The unusual new cereal with concen- 
trated nutrition for folks who live 
a full life and want to keep right 
on doing it. Concentrate. [Middle 
aged golfer at breakfast] (in 
Los Angeles examiner, Oct. 9, 196l, 
section 2, p. 5) Appl. author: Leo 
Burnett Co., Inc. © 80ct6l; 
KKI62398. 

The unusual new cereal with concen- 
trated nutrition for folks who want 
to stay lean and lead a full life. 
Concentrate. [Middle 
player at breakfast] 
Oct. 13, 1961, p. 85) 
Leo Bumett Co., Inc. 
KKI6240I . 

When the world opens its mouth for 
breakfast, the cereal most often 
put in it is Kellogg's. Corn 
flakes. (in The Nassau dally 
tribune, July 24, I96I, p. 8) 
© 24jul6l; KKI62397. 
Yogi Bear milk mug and Huck Hound 
cereal bowl. OKs. (Mug * bowl) 
(In Tom & Jerry (Dell comics) 
Oct. 1961, p. 2 of cover) Appl. 
author: Leo Bumett Co., Inc. 
© 10Aug6l; KKI608OO. 

KEL-VITRA LABORATORIES. 

Kel-Tone; natural organic concentrate 
for birds. © C. Chester Williams 
d.b.a. Kel-Vitra Laboratories; 
130ot6l; KKI62567. 

KEMP (C. M.) MANUFACTURING CO. © 

Fire guards for flammable and combus- 
tible line protection. Bulletin 
no.B-10. Appl. author: Van Sant - 
Dugdale & Co., Inc. © lAvig6l; 
KKl 60516. 

KENNER PRODUCTS CO. 

Girder * panel hydro-djmamic building 
set. No. 11. Catalogue sheet. 
© Kenner Products Co., accepted 



4 



aged tennis 
(In Time, 
Appl. author: 
© 100ct6l; 



1961 



CURRENT REGISTRATIONS 



117 



alternative designation of Bromo 
Mint Co.; 24jul6l; KK163064, 
Great line of baby's first playthings. 
Catalogue sheet. © Kenner Products 
Co., accepted alternative designa- 
tion of Bromo Mint Co.; 31Jul6l; 

KKl6319'^. 

Now, Kenner presents 3 big glve-a-show 
projectors . No . 501 . Catalogue 
sheet. © Kenner Products Co., 
accepted alternative designation 
of Bromo Mint Co.; 28Jul6l; 
KKI61434. 

Play-A-Tvine, with 20 plastic tune- 
players. No. 500. Catalogue sheet. 
© Kenner Products Co., accepted 
alternative designation of Bromo 
Mint Co.; 31Jul6l; KKI62508. 

Terrific paint set line. Set no. 250. 
Catalogue sheet . © Kenner Products 
Co., accepted alternative designa- 
tion of Bromo Mint Co.; 28jul6l; 
KKI61435. 

KENOWER, JOHN R. SEE Casey Co. 

KERMIN, HENRY. SEE Kermin Food Prod- 
ucts Co. 

KERMIN FOOD PRODUCTS CO. 

Beef pie. Net vrt;. 8 oz. Frozen 
foods. © Henry Kermin d.b.a. 
Kermin Food Products Co.; 21Mar6l; 
KKI62191. 

KERN VALLEY PACKING CO. © 

Farm House brand sliced bacon. 
Net wt. 1 pound. Appl. author: 
Ronald W. Asplnell. © 7Mar6l; 
KKI6043I. 

KERSKER, INC. © 

The Second National Bank of Warren. 
Your personal monthly pocket memo. 
Appl. author: William H. Kersker, 
Jr. © 17Aug6l; KKI60858. 

KEY GAMES CO. © 

Scrambled Headlines from stojTyland. 
A children's party game. 7545. 
By Saalfleld. Authorized ed. 
© l6Jun6lj KKI611OO, 

KEYPORT INDUSTRIES, INC. © 

Symbol. Mansions in the sky, side 1. 
© 22J\in6l; KKI60285. 

KIEKHAEPER CORP. © 

Mercury outboard skiing fours for 

cruising and fishing, too; 4-ln-line 
Mercs, (in San Francisco news-call 
bulletin, Apr. 28, 196I, p. 42) 
Appl. author: Baker/ Johnson & 
Dickinson. © 28Apr6l; KKI6OO8I. 
Mercury outboards choice of water 
sports champions. Endorsed by Roy 
Martin, (in Argosy, Jione 196I, 

author: BeLker/ Johnson 
© lJun6l; KKI6OO82. 
Quicksilver, outboard 
more lubrication 
(in The Rudder, Jtme 
.63) Appl. author: Baker/ 
O lJun6l; 



p. 10) Appl. 
& Dickinson. 

New Formula 2 
motor oil J 3? 
safety. 
1961, p. 

Johnson & Dickinson. 
KKI6OO8O. 

New from KJekhaefer, the first stem 
drive \mlt that makes sense; 
MerCruiser, designed especially foi' 
legitimate Inboard marine engines 
of 125-200 hp. (in Boating prog- 
ress, June 1961, p. 4 of cover) 
Appl. author: Baker/ Johnson & 
Dickinson. © lJun6l; KK160079. 
100 hp; the 100 hp Phantom, Mercury'si 
newest for 1962; the most powerful 
outboard motor ever built, (in 
Field & stream, Oct. 1961, p. 76-77] 
Appl. author: Rick Sides. 
© 20Sep6l; KKl6l640. 

100 hp; the 100 hp Phantom, Mercury's 
newest for 1962, the most powerful 
outboard motor ever built, (in The 
Boating industry, Oct. 1961, p.ll6- 
117) Appl. author: Rick Sides. 
© 10ct6l: KK162404, 

100 HP, the 100 HP Phantom, Mercury's 
newest for 1962; the most powerful 
outboard motor ever built, yet no 



heavier than major competitors' 75 
hp outboards. (In The Boston globe, 
Oct. 11, 1961, p. 45) Appl. author: 
Rick Sides. © 110ct6l; KK163327. 

Only on Mercury outboards; quiet, 
economical Jet-prop exhaust. 
Endorsed by Vlckl Van Hook & Chuck 
Steams. Tin San Pranolseo examin- 
er, Apr. 28, 1961, p.5'*) Appl. au- 
thor; Baker/ Johnson le Dickinson. 
O 28Apr6l; KKI6OO83. 

What's inside Mercury's surprise 
package for 1962? ?HP. (in Boat- 
ing industry, Sept. 1961, p. 159) 
Appl. author: Rick Sides. © lSep6l; 
KKI62413. 

KINO ELECTRONICS, INC. © 

Ceramic capacitors. © l4Sep6l; 
KKI61338. 

KING MANUFACTURING CO. , INC. © 

Hooks. 100 BX hooks, for 3 conductor 
no. 10, no. 12 and no. 14 wire. 
© 22Jun6l; KKI6268O. 
Pipe-hooks, for tubing. Quantity: 
100; size 1/2", cat. no.l/2T. 
© 22Jun6l; KKI627OI. 
Snap-on-type straps. EMT onstraps; 
quantity 100, size 1/2", cat. no. 
EMT 1. © 22Jun6l; KKI62828. 



KOLB, LAVF.RN. 

Trail b.w Lariat. 
Robert W. 



SEE Lasiewioz, 



AMERICAN 
SEE American 



SEE Klrohhoff 



KINO-SEELEY THERMOS CO. 
THERMOS PRODUCTS CO. 
Thermos Products Co. 

JaRCHHOPF (A, C.) 8t CO. 
(August C. ) & Co. 

KIRCHHOFP (AUGUST C.) * CO. © 

Prenstar roquefort dressing. 8 fl. 
ozB. © 3Apr6l; KKI5985O. 

KIRK (ROBERT) LTD. © 

Touring London in San Premclsco. 
© 26Sep6l; KK161775. 

KITCHENS OF SARA LEE, INC. © 

Sara Lee all butter chocolate cake. 

Net wt. 14 oz. © 20Apr6O; 

KKl 62303. 
Sara Lee all butter cinnamon nut 

coffee cake. Net wt. 11 l/2 oz. 

© 20Sep58; KK162298. 
Sara Lee all butter coffee cake; 

pecan. Net wt. 14 1/2 oz. 

© 100ct57; KKI62304. 
Sara Lee all butter yellow cake with 

chocolate fudge icing. Net wt. 

14 1/2 oz. © 20Apr60; KKI623OI. 
Sara Lee apple 'n spice all butter 

cake with toasted hazelnut icing. 

Net weight l4 oz. © lJul6l| 

KKI62299. 
Sara Lee cream cheese cake. Net wt. 

1 lb. 3 oz, © 30Sep57; KK162302. 
Sara Lee cream cheese cake for 

restaurants, clubs, institutions. 

Net wt. 2 lbs. © IOJUI6I; 

KKI623OO. 

KLEIN PEST CONTROL CO. © 

KK-IO spray. © 27Sep6l; KKl6l953. 
ME-50 spray. © 230ot6l; KKI62560. 
Mlte-X; kills clover mites infesting 

lawns and shrubs. © 15Jun6l; 

KKI6OO55. 
Mouse treat, a ready to use mouse 

killer. © 230ct6l; KK162321 . 

KNTTOSEN CREAMERY CO. OP CALIFORNIA. 
SEE Knudsen Milk Products Co. 

KNUDSEN MILK PRODUCTS CO. 

Wheast, a dried concentrate of whey- 
grown yeast, milk albumin and other 
milk nutrients. Net wt. 50 lbs. 
© Knudsen Creamery Co. of California 
d.b.a. Knudsen Milk Products Co.; 
3Aug6l; KKI61605. 

KOEHLER, ALBERT. © 

Rol-Ruler, the faster way to draw 
lines. Appl. states prev. reg. 
KKl 57858. NM: revision & additions. 
© lJun6l; KKI6II82. 



KRAMER, GENE. 

Growth and development. SEE 

Rocky Mountain Metal Products Co. 

Love and care. SEE Rocky Mountain 
Metal Products Co. 

The Nuk Sauger program, a promising 
development for prevention and 
early care . SEE Rocky Mountain 
Metal Products Co. 

Orders are given to inarch ahead. 
SEE Rocky Mountain Metal Products 
Co. 

Some interesting information on the 
Nuk Sauger market-research pro- 
gram. SEE Rocky Mountain Metal 
Products Co. 

KRIZ, JOSEPH J., JR. © 

Sta-On Bait Co., Green Lfike, Wis., 
knows you will be pleased with the 
results of this unusual bait. 
© 15JUI6I; KKI60232. 

KROEHLER MANUFACTURING CO. © 

It's easy to have a beautiful home. 
Select Kroehler furniture for en- 
during beauty, comfort and style. 
[Family in living room] (in 
Ladles' home Journal, Sept. 1961, 
p. 30-31) © 21Aug6l; KKI61959. 
It's easy to have a beautiful home. 
Smartest buys in fashionable furni- 
ture. [Bedroom scene] (in 
Ladles' home Journal, Sept, I961, 
p. 33) © 21Aug6l; KKI61960. 
It's easy to have a beautiful home. 
Smartest buys in fashionable furni- 
ture. [Living room-dining ro<»ii 
scene] (in Ladles' home Journal, 
Sept. 1961, p. 35) © 21Aug6l; 
KKI61958. 

"" Rainbo-Rlngs . © lDec6l; KKI6288O. 

KURTZON (MORRIS) INC. © 

Karvalum; color anodized alxjminum 
grilles. Catalog. © 15Apr6l; 
KKI60470. 

KUSWA-FISHBR-HOOVER, INC. © 

What you should look for In an ad- 
vertising agency. © lNov6l; 
KKI62712. 



L & P. SEE Lehn & Fink Products Corp. 
Professional Division. 

L. H. C. INC. SEE London Handkerchief 
Co . , Ino . 

L. L. CO. SEE Lady Lennox Co. 

L. 0. F. SEE Libbey-Owens-Ford Glass 
Co. 

L.R.C. SEE Life Research Corp. 

LABORATORY ELECTRONICS, INC. SEE 
Laboratory for Electronics, Ino. 

LABORATORY FOR ELECTRONICS, INC. © 

877 controller; Electro-Matlc control. 
Improved control for two-street 
intersections. (Bulletin C-145) 
© 60ct6l; KKI61948. 
Traffic volume Indicators models VL-2 
and VL-3. (Product notes, no. 71) 
© Laboratory for Electronics, Inc. 
(in notice: Laboratory Electronics, 
Incl: 22SeD6l: KK162083. 



SEE Laslewlcz, 



LADD, R., pseud. 
Robert W. 

LADY FAIR, INC. © 

What is Lady Fair? McCorraick Place, 
Chicago; November l8th through 26th., 
1961. A public exposition dedicat- 
ed to the Interests of the American 
woman and her loved ones. Appl. 



118 



COMMERCIAL PRINTS AND LABELS 



July-Dec 



LADY PAIR, INC. -Con. 

LADY LENNOX CO. © 

It's your secret If you don't tell, 
because gray hair stays dyed for- 
ever. (In Ebony, Sept. 1961, p. 14) 
© lSep6l; KKl6ll43. 

LAFAYETTE RADIO ELECTRONICS CORP. © 
Pour-speed stereo record ohcinger 
PK-532 Installation and operating 
Instructions. Appl. author: Max H. 
Kranzberg. © 40ct6l; KKI61556, 
HF-200 CB multltester, for claas D 
only. Appl. author: Max H. Kranz- 
berg. © 28Aug6l; KKI60969. 
Lafayette F-208, radio control re- 
ceiver. Appl. author: Max H. 
Kranzberg. ® 15Jun6l; KK160447. 
Lafayette P-704, automatic electronic 
transltorlzed Sphygmomanometer 
operating manual. Appl. author: 
Max H. Kremzberg. © 26jiui6l: 
KK160446. 

Mobile citizens band adaptor. 
HP-202. Appl. author: Max H. 
Kranzberg. © 28Aug6lj KKI61312. 

LA LANNE, INC. © 

Jack La Lanne's brown 'n serve rolls 

© 31Dec60; KK162478. 
Jack La Lanne'a high protein bread. 
No preservatives added. Minimum 
net wt. 15 oz. © 31Dec60; KKl62480. 

LAMBDA ELECTRONICS CORP. © 

Power supplies; September I961. 
Appl. author: Stephen J. Madden. 
© 23Aug6l; KK161411. 

LAMPKIN LABORATORIES, INC. © 

Micrometer frequency meter, type 
103-B and type IO5-B. (Bulletin 
no. 96193-7. 5K) Appl. author: G. P. 
Lampkln. Appl. states pre v. pub. 
as bulletin no.86073-7.5K. NM: 
revision of text & photos. 
© 12Dec6l; KKI63199. 

LANGPELD, BEATRICE. SEE Danby Parm. 

LANOPELD, DANIEL. SEE Danby Farm. 

LANKY LINKS CO. © 

Lanky Links. Durable plastic; build 

real life size models. l49 pieces. 

© 27Jul6l; KKI60496. 
What are Lanky Links? © 27Jul6l: 

KKI60497 . 

LAPSTRAP, INC. © 

Auto safety belt. © 30ct6lj KK163462. 

LASIEtflCZ, ROBERT W. 

Gail b.w Lariat, by The Legends. 
© R. Ladd, pseud, of Robert W. 
Lasiewicz, & LaVern Kolb (in notice: 
An R. Ladd & Kolb production); 
13May6l; KK162053. 

LAUOHLIN (HOMER) CHINA CO. 

Pallete ware. © Homer Laxjighlin, 
accepted alternative designation 
of Homer Laughlln China Co.; 
IIJUI6I; KK162935. 

LEE (H. D.) CO. © 

The Leesure look: Lee high-sheen 
tapered slacks. (In Life, Apr. 21, 
1961, p. 62) Appl. author: Grey 
Advertising, Inc. © l8Apr6l; 
KK160408. 

The Leesure look: Lee lean 'n lustrous 
tapered slacks. (in Life, June 2, 
1961, p. 40) Appl. author: Grey 
Advertising, Inc. © 30May6l; 
KK160409. 

The Leesure look: Lee slim 'n trim 
tapered slacks. (in Esquire, May 
1961, p. 52) Appl. author: Grey 
Advertising, Inc. © l8Apr6l; 
KK160411. 

The Leesure look: Lee trim and tapered 
sport shirts. (in Sports illus- 
trated, May 8, 1961, p. 59) Appl. 
author: Grey Advertising, Inc. 
© 4May6l; KKl604l0. 



LEEDS C. P., INC. SEE Leeds Chemical 
Products, Inc. 

LEEDS CHEMICAL PRODUCTS, INC. © 

New blue Wool-0-Lene cold water fluff 
soap with magic brightener. Net 
wt. 1 1/2 oz. Appl. authors: Fred 
Livingston & Michael Willner. 
NM: additions. © 20Mar6l; KKI61378. 

LEHUNG (THOS.) & CO., INC. © 

Buy them now, at your favorite store. 
It's that new Ben-Gay that's grease- 
less and stainless. (In Puck, the 
comic weekly, Oct. 15, 1961, p. 5) 
© I40ct6l; KKI62091. 

LEHIGH, INC. MIRACLE AUTOMATIC SALES. 
SEE Miracle Automatic Sales. 

LEHN & FINK PRODUCTS CORP. PROFESSION- 
AL DIVISION. 

Don't forget to write for this con- 
tamination control kit. (In O.R. 
nursing. Mar. -Apr. 1961, p.l) Appl, 
author: Robert E. Wilson, Inc. 
© Lehn & Pink Products Corp., Pro- 
fessional division (In notice: 
L & F); lMar6l; KK162108. 
How to use Amphyl & Amphyl spray to 
attain and maintain strict 0. R. 
asepsis. (In Hospital topics, Oct. 
1961, p. 65) Appl. author: Robert E. 
Wilson, Inc. © Lehn & Pink Products 
Corp., Professional Division (in 
notice: L & p); 10ct6l; KK163147. 
Isolation without separation. Tergi- 
syl detergent-disinfectant, (in 
Hospital management, July 1961, 
p. 15) Appl, author: Robert E. 
Wilson, Inc. © Lehn & Pink Products 
Corp., Professional Division (in 
notice: L & p); l5Jul6l; KK163148. 
Now ready, new easy-to-use spray-on 
weapon to destroy malodors 2ind 
fight infection in every area of 
the nursing home. Amphyl spray. 
(In Nursing home administrator, 
July-Aug. i960, p. 24) Appl. author: 
Robert E. Wilson, Inc. © Lehn & 
Pink Products Corp., Professional 
Division (in notice: L & F); 
2OJUI6O; KKI62106. 
Staph newsletter. Series with signif- 
icant suggestions for controlling 
cross infection, (in Hospital 
management) Appl. author: Robert E. 
Wilson, Inc. © Lehn & Fink Products 
Corp., Professional Division (in 
notice: L & p) 

6. © 15Jun60; KKI62107. 

7. © 15Aug60; KKI63143. 

8. © I50ct60; KKI63151. 

10. © 15Jan6l (in notice: i960): 
KK163146. 

11. © 15Apr6l; KKI63144. 

13. © 15Aug6l; KKI63145. 

14. © 150ct6l; KKI63149. 
Terglsyl/Amphyl spray team to prevent 

the spread of disease producing 
organisms. (in The A. S. T. A. 
Journal, Aug. 1961, p. 19) Appl. 
author: Robert E. Wilson, Inc. 
© Lehn & Pink Products Corp., 
Professional Division (in notice: 
L & P); 25Aug6l; KKI6315O. 

LEISURE OUTING CO. © 

This is the advertising media you've 
been looking for; a constant re- 
minder your pillow can go anyplace 
with your customer. Sof -Seat . 
Appl. author: Virgil L. Fore. 
© I40ct6l; KKI62237. 

LEKAS & DRIVAS, INC. © 

Aristocratic brand exoitlc old world 
dessert, Baclava. Net wt . 
1 1/2 lbs. © 6Peb6l; KKI609II . 
Aristocratic brand exotic old world 
dessert, Katalfi. Net wt . 1 lb. 
6 oz. © 6Peb6l; KKI6091O. 

LENNOX INDUSTRIES, INC. © 

The weatherman who never misses; he's 
always right, he Installs Lennox. 
Comfort Craftsman. (in Reader's 
digest, Nov. 1959, p. 247) 
© 200ct59; KK161645. 



LEONARDO PRODUCTION TELEVISION, INC. 
SEE Leonardo Television Productions, 
Inc. 

LEONARDO TELEVISION PRODUCTIONS, INC. 
King Leonardo and his subjects game. 
For ages 5 to 12. 4l04. Milton 
Bradley Co. © Leonardo Television 
Productions, Inc. (in notice: 
Leonardo Production Television, 
Inc.); l6Dec60; KKI6O882. 

LEONCE, CHARLES. © 

Beauty hints. (In New York herald 
tribune, Sept. 5, 196I, p.l5) 
© 5Sep6l; KKI61526. 
Beauty tips. Hair stylist, (in The 
New York times) © 6jun6l; 
KKI61235. 

LEONETTI FURNITURE MANUFACTURING CO. © 
Don't throw it away; believe it or 
not . . . $75 in merchandise on the 
purchase of any living room set. 
Cohn Bros, (in The Sunday Oregoni- I 
an> Nov. I9, 196I, p.4l) © 19Nov6l; I 
KKl 62787. 

LESLIE CREATIONS. © 

Hold 105 records. Rocan divider 
record screen. (In Mart magazine, 
July 1959, p. 29) Appl. author: 
John J. Leslie, Jr. © lJul59: 
KK162448. 

LEVER BROS. CO. © 

Free: Scrlpto Satellite pen and set 
of personalized informals by 
Elmlra, $2 95 value, by saving 
Imperial margarine crowns, (in 
The Columbus dispatch magazine, 
Nov. 12, 1961, p. 40) Appl. author: 
Poote, Cone & Beldlng. © 12Nov6l; 
KKl 62948. 
Free Scrlpto Satellite pen, $1.95 
value by saving Imperial margarine 
crowns. Coupon, (in The Plain 
dealer Sunday magazine, Nov. 12, 
1961, p. 43) Appl. author: Foote, 
Cone 85 Beldlng. © 12Nov6l; 
KKl 62943. 
In taste tests shown on TV, they 
couldn't tell new Imperial from 
the 70;^ spread. Margarine. En- 
dorsed by Dorothy Lewis & Paul 
Short, (in Parent's magazine & 
better homemaklng, July 196I, p. 14) 
Appl. author: Foote, Cone & Beldlng. 
© 25Jun6l; KKI6OO62. 
They both taste the same. She tried 
the Imperial taste test. Margarine. 
Endorsed by Dorothy Lewis, (in 
Reader's digest, July I96I, p.24B- 
24c) Appl. author: Foote, Cone & 
Beldlng. © 21Jun6l; KKI6OO61 . 
They melt the same, they taste the 
same . Imperial margarine . ( In 
The Journal and courier. Lafayette, 
Ind., Oct. 9, 1961, p. 7) Appl. au- 
thor: Poote, Cone & Beldlng. 
© 90ct6l; KKI6247O. 

LEVI, CHARLES. SEE Rles (Iwan) & Co. 
LEVI. STANLEY. SEE Rles (iwan) & Co. 

LEVIN, FLOYD. SEE Parvin Manufacturing 
LEVIN, SAM W. SEE Parvin Manufacturing 

OO a 

LEWIS ASSOCIATES. © 

It's the how and when that counts In 
hunting, and in printing . . . Gregg- 
Moore . © 19Sep6l; KKI6231O. 

LEWIS MANUFACTURING CO. SEE Liberty 
Homes. 

LIBBEY-OWENS-FORD. 
Ford Glass Co. 



SEE Llbbey-Owens- 



HBBEY-OWENS-PORD GLASS CO. © 

The fun of shopping In an open world. 
(In Life, May 19, I96I, p. 144) 
Appl. author: Gilbert H. Williams. 
© Llbbey-Owens-Ford whose full name 
is Libbey-Owens-Ford Glass Co.; 
l8May6l; KKI60329. 



1961 



CURRENT REGISTRATIONS 



119 



IBM builds an open world for creative 
thinking. (In Architectural record, 
June 1961, p. 236-237) Appl. au- 
thor: Gilbert H. Williams. 
© 5Jun6l; KKI60430. 
It's fun to live In an open world 
seen more clearly through Parallel- 
0-I'late glass, (in Better homes & 
gardens, Sept. I961, p. 100) Appl. 
author: ailbert H. Williams. 
© 22Aug6lj KKI61771. 
The Joy of learning in an open world. 
(In Life, Sept. 8, I96I, p. 112-113) 
Appl. author: Delmar B. Jackson. 
© 7Sep6l; KKI6138O. 
The Joy of living in an open world; 
here's who brings you the open 
world. (In Life, July Ik, 1961, 
p. 92-93) Appl. author: Gilbert H. 
Williams. © Libbey-Owens-Pord, 
whose full name is Libbey-Owens- 
Ford Glass Co.; 13Jul6l; KKl6u429. 
Mr. Plrazzl and Mr. Stafford still 
live in an open world, (in Life, 
Nov. 3, 1961, p. 136-137) Appl. au- 
thor: Robert C. Blumer. © 2Nov6l; 
KKI62834. 
The most eiciting show of all is the 
open world, (in Life, Dec. 1, 
1961, p. 29) Appl. author: Robert C. 
Blumer. © 30Nov6l; KKl6289t. 
Welcome to the open world of banking. 
(In Life, Aug. 11, 1961, p.'^9) 
Appl. author: Paul B. Perrlne. 
© Llbbey-Owens-Ford whose full 
name is Libbey-Owens-Pord Glass 
Co.; 10Aug6l; KKI6IOO8. 
What a beautiful open world today's 
college students enjoy, (in Life, 
Oct. 6, 1961, p. 133) Appl, author: 
Robert C. Blumer. © 50ct6l; 
KKl6l604-. 
What a wonderful open world today's 
travelers enjoy, (in Life, 
June 15, 1961, p. 18) Appl. author: 
Gilbert H. Williams, © Libbey- 
Owens-Pordj whose full ncune is 
Llbbey-Owens-Pord Glass Co.; 
15Jun6l; KKI6060O. 

LIBERTY HOMES. 

Flexlblld, a completely new Idea In 
money-saving home ownership, (In 
Bay City times, Mich., Aug. 20, 
1961) Appl. author: Donald Mass- 
nick. © Liberty Homes, solely 
owned by Lewis Manufacturing Co.; 
20Aug6l; KKI6155O, 

LIEBMANN BREWERIES, INC. © 

All brewers may not agree, but we are 
convinced. Quality is the extra in 
Rheingold extra dry. (in Boston 
evening American, Jxine 15, 196I, 
p. 73) ® 15Jun6l; KKI60281. 
By raising the temperature, we could 
brew our beer much more quickly. 
Quality Is the extra in Rheingold 
extra dry. (in Boston traveler, 
June 12, 1961, p.l) ® 12Jun6l; 
KKI60279 . 
C'mon in, the Rheingold 's fine. 
[Man floating on inner t"be] 
(In Daily news. New York, July 28, 
1961, p. 43) Appl. author: Poote, 
Cone & Belding. © 27Jul6l; 
KKl 60658. 
Friendly, fresh'nlng, happily dry, 
that's fine cold Rheingold. 
Endorsed by William Holden, (in 
Sunday news. New York, May 28, 
1961, ooloroto magazine section, 
p,4 of cover) Appl. author; Poote, 
Cone & Belding. © 27May6l; 
KKl 59957. 
Der Geschmack wird's verraten: 
Rheingold hat, was andere nicht 
haben. Endorsed by Jane Powell. 
(In Sonntagsblatt Staats-Zeitung 
und Herold, Aug. 13, 1961, p.l'^-A) 
Appl. author: Poote, Cone & Belding. 
© 13Aug6l; KKI60653. 
Der Geschmack wird's verraten: 
Rheingold hat, was andere nicht 
haben. Endorsed by Robert Taylor, 
(in Sonntagsblatt Staats-Zeltung 
und Herold, June k, I961, p.l2-A) 



Appl. author: Poote, Cone & Belding. 
C 1»-Jun6l; KKI60069. 
Der Geschmack wird's verraten: 
Rheingold hat, was andere nicht 
haben. Endorsed by Rosalind 
Russell, (in Sonntagsblatt Staats- 
Zeitxing und Herold, J\ine 11, 1961, 
p.l4-A) Appl. author: Poote, Cone 
& Belding. © llJ\m6l; KKl 59960. 
It costs us more money to add rice to 
our barley malt. Quality is the 
extra in fihelngold extra dry. (in 
Boston daily record, June 12, 196I, 
p. 49) © 12Jun6l; KKI60283. 
It is far simpler to use a single 
strain of brewing yeast. Quality 
is the extra in Rheingold extra 
dry. (In The Boston glebe, 
June 20, 196I, p.l) ® 20Jun6l; 
KKI6O28O. 
It's up to you to choose Miss Rhein- 
gold '62. Miss Rheingold 1962 
contestants, (in Sunday news. 
New York, Aug. 6, I96I, coloroto 
magazine section, p. 10-11) Appl. 
author: Poote, Cone & Belding. 
© 5Aug6l; KKI60659. 
It's up to you to choose Miss Rhein- 
gold '62. [Six contestants] (in 
Sunday news. New York, Aug. 6, 
1961, magazine section, p. 10-11) 
Appl. author: Poote, Cone & Belding. 
© 5Aug6l; KKI62117. 
Merry Christmas, Connecticut, smd 
thank you. Rheingold. [Janet Mick, 
Miss Rheingold 1961, & man under 
mistletoe by Christmas tree] (in 
The Connecticut retailers guide, 
Dec. 1961, p.l) Appl. author: 
Poote, Cone & Belding. © lDeo6l; 
KKI63443, 
Miss Rheingold sagt : Sle erhbhen die 
Pestfreude . . . Olas Rheingold bier 
servleren. Janet Mick, Miss Rhein- 
gold 1961, in Bavarian scene, (in 
Sonntagsblatt Staats-Zeitung und 
Herald, Nov. 19, 196I, p.Al6) Appl, 
author: Poote, Cone & Belding, 
© 19Nov6l; KKl6295'^. 
Miss Rheingold sowie die Direktion. 
[Janet Mick, Miss Rheingold 1961, 
holding tray of beer mugs] (in 
Sonntagsblatt, Staats-Zeitung und 
Herold, May l4, I961, p.l4-A) 
Appl. author: Poote, Cone & Belding. 
NM: new version. © l4May6l; 
KKI59974. 
Monte Irvln says meet Al Qrlggs. 
Rheingold. (In National leader. 
May 1961, p,3) Appl, author: 
Poote, Cone & Belding, ® 12May6lj 
KKl 59958, 
Monte Irvln says, meet Cam Haynes, 
Rheingold. (In The National lead- 
er. Sept, 18-21, 1961, p,3) Appl. 
author: Poote, Cone & Belding, 
© 12Sep6l; KKI61686. 
Monte Irvln says meet Kiah Sayles, 
(in National leader, June 1961, 
p. 3) Appl. author: Poote, Cone & 
Belding, © 12Jun6l; KKI60537. 
Ob Im Haus Oder Vereln, es sollte 
Immer Rheingold seln, [Janet Mick, 
Miss Rheingold 1961, holding tray 
of beer mugs] (in Staats-Zeitung 
und Herold, May 7, 1961, p. 45) 
Appl, author: Poote, Cone & Belding, 
© 7May6l; KKl 59968, 
Rheingold salutes a good neighbor, 
Charles A, Ward, Jr. (in Ebony, 
June 1961, p. 11) Appl. author: 
Poote, Cone & Belding. © 17Jun6l; 
KKI62949. 
Rheingold salutes a good neighbor, 
Hobson R. Reynolds. (In The 
New Jersey Afro-American, Aug. 19. 
1961, p. 20) Appl. author: Poote, 
Cone & Belding. © l6Aug6l; 
KKI61698. 
Rheingold salutes a good neighbor, 
Maceo Thomas, (in The Afro- 
American, N, J,, July 15, 1961, 
p. 20) Appl, author: Poote, Cone & 
Belding. © 12Jul6l; KKl60540, 



Rheingold salutes a good neighbor, 
Mrs. Reynold E. Burch. (in The 
Afro-American, N. J., June 17, 
1961, p. 20) Appl. author: Poote, 
Cone & Belding, © l4jun6l; 
KKl 59961, 
Some brewers say a single variety of 
hops is enough. Quality Is the 
extra in Rheingold extra dry. (in 
The Boston traveler, Jxine I6, 1961, 
p.l) ® l6jun6l; KKI60282. 
Today, enjoy the new golden light 
taste of this great new beer, 
Rheingold golden book. Bottle of 
beer, (in New York dally news, 
Peb. 16, 1961, p,79) Appl, author: 
Poote, Cone & Belding, © 15Peb6l; 
KKI63433. 
Tuesday nights, as you enjoy the Phil 
Silvers show, enjoy the favorite 
beer that brings It to you, Rhein- 
gold, (In Weekly TV log, Nov, 12, 
1961) Appl, author: Poote, Cone & 
Belding, © 8Nov61; KK16344o, 
Uberschaumend mit kbstllcher Quall- 
tat, Rheingold, Glass on tap, 
(in Sonntagsblatt Staats-Zeitung, 
May 7, 1961, p,12-A) Appl, author: 
Poote, Cone & Belding. ® 7May6l 
(in notice: 1959); KKI60023. 
Warm up your winter sales with Rhein- 
gold 's new take two promotion. 
[Janet Mick, Miss Rheingold I96I, 
featured In various displays] (in 
New .Jersey beverage Journal, Peb. 
1961, p. 35) Appl, author: Poote, 
Cone & Belding, © IPetei; KK163445, 
Welcome back to the 46th National 
Hotel exposition. Rheingold. 
(in The Hotel Industry, Oct. -Nov. 
1961, p,2 of cover) Appl, author: 
Poote, Cone & Belding, © 170ct6l} 
KKI62944, 
Welcome back to the 46th National 
Hotel Exposition. Rheingold, 
Hand holding can. (in The Hotel 
Industry, Oct. -Nov, 1961, p,2 of 
cover) Appl. author: Poote, Cone & 
Belding. © 10ct6l; KK163441, 
Who says the customer's always right? 
Rheingold, [Ports, of Miss Rhein- 
gold 1961 contestants] (in The 
Pood merchants advocate, Aug, 1961, 
p,2) Appl. author: Poote, Cone & 
Belding, © lAug6l; KKl6l695, 
Why will you find our extra dry flavor 
more satisfying? Quality is the 
extra in Fihelngold extra dry, (in 
The Boston globe, June 15, 1961, 
p.l) © 15Jun6l; KK160284. 
Your beer sales tell you, your taste 
tells you, IQielngold's got what 
other beers have not . Can & glass 
of beer, (in Pood merchsints ad- 
vocate, July 1961, p,2) Appl, au- 
thor: Poote, Cone & Belding. 
© lJul6l: KKI6OO66, 
Your taste tells you, Rheingold 's got 
what other beers have not. Endorsed 
by Ann Blyth, (in Daily news. 
New York, July 17, 196I, p. 30) 
Appl, author: Poote, Cone & Belding. 
© l6jul6l; KKI60543. 
Your taste tells you, Rheingold 's 
got what other beers have not. 
Endorsed by Ann Blyth. (in Sunday 
news. New York, Jvine 11, 196I. 
coloroto meigazlne section, p,4 of 
cover) Appl. author: Poote, Cone & 
Belding, © 10J\in6l; KK15995'^. 
Your taste tells you, Rheingold 's got 
what other beers have not. Endorsed 
by Dick Powell, (in Newsday, 
Long Island, N, Y,, Aug, 12, 1961. 
p. 4) Appl. author: Poote, Cone & 
Belding, © llAug6l; KKl6l697. 
Your taste tells you, Rheingold 's got 
what other beers have not , Endorsed 
by Janls Paige, (In Daily news. 
New York, July 10, I96I, p. 34) 
Appl. author: Poote, Cone & Belding. 
© 9Jul6l; KKI60545. 
YoiiT taste tells you, Rheingold 's 
got what other beers have not. 
Endorsed by Rosalind Russell. 
(In Dally news. New York, June 12, 
1961, p. 38) Appl. author: Poote, 



120 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



LIEBMANN BBEWERIES, INC, -Con. 
Cone & Beldlng, © llJun6lj 
KKl 59953. 
Your taste tells you, Rhelngold's got 
what other beers have not. Janet 
Mick, Mlsa Rhelngold 196I. [Swim- 
ming scene] (in Sunday news. 
New York, July 23, 1961, coloroto 
magazine section, p. 4 of cover) 
Appl. author: Foote, Cone & Beldlng. 
© 22Jul6l; KKI6066O. 
Your taste tells you, Rhelngold's 
got what other beers have not. 
Janet Mick, Miss Rhelngold 196I, 
In olam bake scene, (in New York 
mirror magazine, June 18, 1961, p. 4 
of cover) Appl. author; Poote, 
Cone & Beldlng. ® ITJunSl; 
KKl 59956. 
Your taste tells you, Rhelngold's got 
what other beers have not. Janet 
Mick, Miss Rhelngold 196I, In 
marina scene. (in Rldgewood times, 
June 1, 1961, p. 24) Appl. author: 
Foote, Cone & Beldlng. © lJun6l; 
KKI6OO68. 
Your taste tells you, Rhelngold's got 
what other beers have not . Janet 
Mick, Miss Rhelngold 1961, In swim- 
ming scene. (in Sunday news. 
New York, July 23, I96I, coloroto 
magazine section, p. 4 of cover) 
Appl. author: Poote, Cone & Beldlng. 
© 22Jul6l; KKI6O542. 
Your taste tell you, Rhelngold's got 
what other beers have not. Janet 
Mick, Mlas Rhelngold 1961, In tennis 
scene, (in Dally news. New York, 
Sept. 1, 1961, p. 51) Appl. author: 
Poote, Cone & Beldlng. © 31Aug6l; 
KKI61696. 
Your taste tells you, Rhelngold's got 
what other beers have not, Janet 
Mick, Miss Rhelngold 1961, In tennis 
scene, (in Official USLTA champion- 
ships magazine, June 19-25, 1961, 
p,2 of cover) Appl. author: Foote, 
Cone & Beldlng. © 19Jian6l; 
KKI6OO6T . 
Your taste tells you, Rhelngold's 

tot what other beers have not, 
Man's right arm & beer mug] (in 
The Evening bulletin, Philadelphia, 
May 4, 1961, p. 13) Appl. author: 
Poote, Cone & Beldlng. © 4May6l; 
KKl 59971. 

LIFE NUTRITION, INC. © 

How cam any woman look beautiful when 
she's so darn tired? Free 30-day 
supply of high-potency Life Nutri- 
tion capsules, (in Milwaukee sen- 
tinel magazine section, Sept. 17, 
1961, p. 4 of cover) © 17Sep6lj 
KKI62111. 
How millions of women help keep their 
beauty safe . Free 30-day supply of 
vlteimln additive capsules for folks 
approaching 40. (in Pittsburgh 
post-gazette Sunday magazine. 
Sept. 17, 1961, p. 4 of cover) 
NM: text 4 pictorial matter. 
© 17Sep6l; KKI61778. 
How much fun csin you really take 

after 407 Vltaimln-mlneral capsules, 
(in Pictorial review (Seattle post- 
Intelllgenoer, July 9, 1961, p.l6) 
© 9Jul6l; KKI6087I. 
I'd love to, but I'm so tired. Vlta- 
mln-mlneral capsules, (in Pictorial 
review (The Boston advertiser) 
July 9, 1961, p. 16) © 9Jul6l; 
KKl 60870. 
It feels so good to look pretty again. 
Free 30-day supply of vitamin addi- 
tive capsules for folks approaching 
40. (in Pictorial review (Baltimore 
American) Sept. 17, 1961, p. 4 of 
cover) © 17Sep6l; KK161777. 

LIFE RESEARCH CORP. © 

Way-Rite, a delicious, sustaining, 
high protein food alternate. Net 
weight 1 lb. 2 oz. © 5May6l; 
KK161484. 



Wey-Rlte four individual servings 
high protein food alternate. Net 
wt, Wey-Rlte 4 oz., flavoring 
20CC. © 6Jun6lj KKl6l533. 

LIGGETT & MYERS TOBACCO CO, © 
Men of America: hurricane alert. 
Chesterfield king, (in The Satur- 
day evening post, Sept. 12, 1959, 
p. 73) Appl. author: McCann-Erick- 
son. Inc. © 8Sep59; KK162425, 
Men of America: on -vacation. New York 
summer festival. Chesterfield king 
cigarettes. (In Look, July 7, 1959, 
p. 4 of cover) Appl. author: McCanin- 
Erickson, Inc. © 5Jul59; KKI61833. 
Oasis takes you away from the every- 
day. Oasis, fresh as the calm 
lagoon, cool as the early moon. 
(In Life, July 20, 1959, p.45) 
Appl. author: McCann-Erlckson, Inc. 
© l8Jul59; KKI61834. 
One menthol cigarette has to taste 
best and that's Oasis. (in Look, 
Jan. 19, i960, p. 75) Appl. author: 
McCann-Erlckson, Inc. © 5JaJi60; 
KKI63383. 

LILY- TULIP CUP CORP. © 

The extra that clinches the sale for 
you, Standout-Ism, the Lily look 
with buy appeal, (In Business 
week, Nov, 7, 1959, p, 104-105) 
© 7N0V59; KKl60406, 

The extra that gives you the selling 
edge: standout-ism, the Lily-look 
with buy appeal. (In Business week, 
Dec. 5, 1959, p. 88-89) © 5Dec59; 
KKl 63219. 

LINCO PRODUCTS CORP. © 

Bonus Bottle Llnco bleach. One gallon 
plus 8 extra ounces, Appl. author: 
McKlnley H. Sauer. NM: revision. 
© lAug6l; KKI60517. 

LIT-NINa PRODUCTS CO. © 

Llt-nlng strikes, the sales force of 
Lit-ning quality steel office 
accessories is on the move, (in 
Office appliances. May I96I, p. 27) 
Appl. author: David Olen Advertis- 
ing. © 23Apr6l; KKI6OI65. 
Meet the people, by Llt-nlng, manu- 
facturers of steel office accesso- 
ries that sell themselves. (in 
Office appliances, Ai;ig. 196I, p. 57) 
Appl. author: David Olen Advertising. 
© 23Jul6l; KKI6O832. 
Soft sell approach by Llt-Nlng, 
manufacturers of steel office 
accessories that sell themselves. 
(In Office appliance, June 1961, 
p. 83) Appl. author: David Olen Ad- 
vertising. © 23May6lj KKI60317. 

LITTMAN, JULIUS. SEE Sportcraft. 



LODGE, MAURICE I, 
turing Co. 



SEE Lodge Manufac- 



LODGE, RUTH. 
Co. 



SEE Lodge Manufacturing 



LODGE MANUFACTURING CO. 

My adding box. (Al-pha-bet educa- 
tional toys, code no.50) Appl, au- 
thor: William Retallick, NM: re- 
vision. © Maurice I. Lodge & Ruth 
Lodge d,b,a. Lodge Manufacturing 
Co,; l6Aug6l; KKI61O65, 

My animal quiz. (Al-pha-bet educa- 
tional quiz, code no. 42) Appl. 
author: William Retallick. NM: 
revision. © Maurice I. Lodge & 
Ruth Lodge d.b.a. Lodge Manufactur- 
ing Co, J l6Aug6l; KKI6IO63. 

My Jungle quiz. (Al-pha-bet educa- 
tional toys, code no. 56) Appl, 
author: William Retallick. NM: 
revision, © Maurice I. Lodge & 
Ruth Lodge d,b,a. Lodge Manufactur- 
ing Co.; l6Aug6l; KKI6IO62. 

My reader. (Al-pha-bet educational 
toys, code no. 54) Appl. author: 
William Retallick. NM: revision. 
© Maurice I. Lodge & Ruth Lodge 
d.b.a. Lodge Manufacturing Co.; 
l6Aug6l; KKI6IO66, 



My spelling box, (Al-pha-bet educa- 
tional toys, code no. 40) Appl. 
author: William Retallick. NM: 
revision. © Maurice I. Lodge & 
Ruth Lodge d.b.a. Lodge Manufactur- 
ing Co.; l6Aug6l; KKl6l064. 
My spelling box, de luxe. (Al-pha- 
bet educational toys, code no. 41) 
Appl. author: William Retallick. 
NM: revision. © Maurice I. Lodge & 
Ruth Lodge d.b.a. Lodge Manufactur- 
ing Co.; l6Aug6l; KKl6l067. 

LOFT CANDY CORP. © 

Chocolate marshmallow patty. Net 
wt. 1 1/4 ozs. © Loft Candy 
Shops, accepted alternative desig- 
nation of Loft Candy Corp.; 
31Aug6l; KKI61399. 
Chocolate thin mir.t patty. 1/4 oz. 
net wgt. © 25Sep6l; KC161577. 
Countryside candles, a delectable 
assortment of home style chocolates. 
1 pound net wgt. © 31Aug6l; 
KK161398. 
The famous Loft's chocolate covered 
fluffy marsh-mellows. 6 oz. net 
wgt. © Loft's Candy Shops, accepted 
alternative designation of Loft 
Candy Corp.; 5Dec6l; KK163242. 
The famous Loft's miniature chocolate 
thin mints. l/2 pound net wgt. 
© Loft's Candy Shops, accepted 
alternative designation of Loft 
Candy Corp.; 25Sep6l; KKI61578. 
The f£imou3 Loft's nut butter crunch. 
6 oz . net wgt . © Loft ' s Candy 
Shops, accepted alternative desig- 
nation of Loft Candy Corp.; 
31Aug6l; KKI61579. 
Season's greetings. Spray design. 
© 25Sep6l; KKI6158O. 

LOFT'S CANDY SHOPS. SEE Loft Candy 
Corp. 

LOILL PRODUCTS CO. 

Loill shave; fabulous shaving aid 
Cologne. 2 fluid ounces. Appl 
author: Leonard D. Berman. 
© Loill Products Co. (in notice: 
Loill Products, division of Finoliv 
Co.); 17Aug6l; KKl6l664. 

LONDON HANDKERCHIEF CO., INC. © 

Yoxir handkerchief, sir. Hand rolled, 
white. Appl. author: Harry Stein- 
berg. © 4jan6l; KKI62276. 

LONG MANUFACTURING CO., INC, © 

Presto-Change purse; the magic purse. 
© 30Aug6l; KKI61432. 

LORD & LADY WINDSOR, INC. © 

A Lord Windsor, the aristocrat of 
hairpieces; a Lord Windsor is the 
most flexible hairpiece of them 
all. © 24May6l; KKI60269. 

LORILLARD (P. ) CO. © 

More smokers swing to Spring, 

Lorillard's air-conditioned ciga- 
rette. Spring instant success all 
over America. (in Chain store age, 
Oct, 1959, P.140B) © 15Sep59; 
KK162485. 
Now taste what aged tobacco does for 
a smoke; king size Beech-Nut. 
(In Peoria Journal star, July 10, 
1961, p.A-14) Appl. author: Grey 
Advertising, Inc. © 10Jul6l: 
KKl 60221. 
Refreshes while you smoke; Newport 
filter cigarettes. Only Newport 
gives you the soothing coolness of 
menthol with a refreshing hint of 
mint. (In Life) © 17Aug6l; 
KK162484. 

LOT 'A PRODUCTS CO. © 

A handmade necktie from Texas. 
© llFeb6l; KKl 59943. 

LUCKY LADY COINS, INC. © 

Matching coins. [Display card & 

coins depicting portions of woman's 
body on each side of coin] Appl. 
author: Parnell J. Kelly. 
© 17Feb56; KKI6OI7I . 



1 



1961 



CURRENT REGISTRATIONS 



121 



I LUGQAOE DIVISION, SHWAYDER BROS., INC. 
I SEE Shwayder Bros . , Inc . Luggage 



Division. 

LUXOR LIGHTING PRODUCTS, INC. © 
AroEsoent lumlnalre. Model A-89O 
Elllptolux wide angle porcelain 
floodlight for clean and Phosfor-Glo 
Arc-escent lamps. © 12May6lj 
KKI6IO34. 
Old-fashioned charm, modern bulb 
efficiency; the Lamp-liter. 
L-611-157. © l8Aug6l; KKI60922. 
Pyrolxix Aro-Eacent lamps; specifica- 
tions. NM: revision & additions. 
© 7Aug6l; KKI61035. 

LYNCH- JAMENTZ CO. © 

E-Z-V deluxe roast rack, the patented 
lock 'n lift oven rack. Model 
no. 200. © 7Jul6l; KKI6O3II. 



M 



MCC. SEE McCormick & Co.j Inc. 

MCK & R. SEE McKesson & Robblns, Inc. 

M. H. M. CO. SEE Martin (M. H.) Co. 

MLMK. SEE Mrs, Leland's Master 
Kitchens. 

MM & B CO. SSB Manhelm Manufacturing 
& Belting Co. 

M. M. C. SEE Megs Macaroni Co. 

M. P. C. SEE Multiplex Products Co. 

M. S. SEE Marsh Stencil. 

M. S. SEE Stephens, Mack. 

MCADAM, JOHN C. © 

Mag Net Bow. © 2Sep6l; KKl6l079. 

MCALLESTER, DAVID P. 

Music of the Pueblos, Apache and 
Navaho. SEE Taylor Museum of the 
Colorado Springs Fine Arts Center. 

MCBEE, EARL. SEE Home-Spun Records. 

MCCLOSKEY VARNISH CO. © 

All-Amerlcan scratch proof floor 
varnish. One U. S. quart. Appl . 
author: P. C. Peck. © lSep6l; 
KKI62297. 

MCCORMICK & CO., INC. © 

Baking magic; imitation vanilla ex- 
tract, k fl, ozs. © 270ct6l; 
KKl 62920. 
Coarse grind black pepper. 6-1/2 ozs. 

net wt. © 2V0ct6l; KKI62366. 
Crushed red peppers. Italian style. 
5-1/4 ozs. net wt. © 270ct6l; 
KKI62571. 
Dehydrated parsley flakes. 1 oz. net 

wt. © 270ct6l; KK162367. 
Garlic salt. 15 ozs. net wt. 

© 270ct6l; KKI62370. 
Inside story, spices and herbs make 
your stuffing delicious. 2 new re- 
cipes show you how. Poultry season- 
ing. (In Everywoman's family cir- 
cle, Nov. 1961, p. 115) © I80ct6l; 
KKI6199O. 
Instant minced onion. 7 ozs. net wt. 

© 270ct6l; KKI62369. 
Put that gourmet touch in your meals 
with these exotic gounnet spices by 
McCormick-Schilllng. (in Better 
homes & gardens, Sept. 1961, p. 77) 
© 22Aug6l; KKI6092O. 
Whole oregano. 2-1/4 ozs. net wt . 

© 270ct6l; KKI62368. 
You need McCormick-Schilllng vanilla 
and food color to make this great 
Swiss cherry vanilla torte. (in 
McCall's, Oct. 1961, p. 215) 
© 21Sep6l; KKI62483. 

MCQOWN (PEARL K, ) INC. © 
Dear HooKrafTsman. 
© 15Sep6lj KKI62100. 



MCGRAW-EDISON CO. © 

Choose Toastmaster appliances and 
welcome a tradition into your 
home. © llSep59; KKI61665. 

MCGRAW-EDISON CO, SEE McGraw-Edlson 
Co. Bussmann Manufacturing Division. 

MCGRAW-EDISON CO. BUSSMANN MANUFAC- 
TURING DIVISION. © 

Buss fuses. Five W20 amp. © McGraw- 
Edlson Co. d.b.a. Bussman Mfg. Di- 
vision, McGraw-Edlson Co.; 27Sep6l; 
KI62333. 

MCHUTCHISON & CO. © 

Award winning daylilles; enjoy your 
own flower show all summer. Poster. 
Appl. author: Sweeney, Krlst & 
Dimm. © 21Aug6l; KKl6l480. 
Award winning iris; plant all 6 in 
your garden. Poster. Appl. au- 
thor: Sweeney, Krlst & Dimm. 
© 21Aug6l; KKl6l48l. 

MACKENZIE, GARRY. © 

Here come the dolphins by Alice E. 
Goudey. Pictures by Garry MacKen- 
zie. Jacket illus. © 100ct6l; 
KKI62659. 

MCKESSON & ROBBINS, INC. © 

First vodka cocktails in cans. 

Newport quickies. [Cans & glasses] 
(In Tampa tribune, Oct. 4, 1961 
P.14-A) © 40ct6l; KKI61890. 
First vodka cocktails in cans. 
Newport quickies. [Three cans] 
(In Pensaeola Journal, Oct. 5, 
1961, p. 23) © 50ct6l; KKI61889. 
Fond of things Itallano? Try a sip 
of Galliano. Liqueur. (In Sports 
Illustrated, Sept. 11, 196I, p. 10) 
© 7Sep6l; KKI6189I. 
Gentlemen, shall I light the lamp? 
Listen for the words light the lamp 
In fine bars and restaurants. 
Lamplighter Imported gin. (in 
World telegreun k sun, June 1, 196I, 
p. 6) © IJunSlj KKI6OI82. 
Gentlemen, shall I light the lamp? 
To be sure of a great martini every 
time, say light the lamp. Lamp- 
lighter imported gin. (In New York 
herald tribune, June 8, I961, p. 8) 
C 8Jun6l; KKl60l8l. 
Make mine Martin's, the only all 
extra quality scotch. (in The 
New York times, Aug. 9, 1961, 
p. 37) © 9Aug6l; KKI60729. 
Make mine Martin's, the only all extra 
quality Scotch, (in The New Yorker, 
Nov. 4, 1961, p. 124) © 2Nov6l; 
KKI62650. 
Make mine Martin's, the only all 
extra quality Scotch. It's on the 
label and In the bottle, (in News- 
week, Nov. 27, 1961, p. 57) 
© 22Nov6l; KKI63211. 
More and more people are saying: Make 
mine Martin's. The reason Is right 
on the label, and in the bottle. 
V.V.O. brand blended Scotch whiskey, 
(in Beverage media, Nov. 196I, 
p. 124) © 250ct6l; KK162649. 
The one queen all the world acknowl- 
edges: Highland Queen Scotch whisky. 
(In Esquire, Dec. 1959, P.99) 
© 15NOV59; KKI62940. 

MCNALLY PITTSBURG MANUFACTURING CORP. © 
Profile. Bulletin 161. NM: addi- 
tions. © lJun6l; KKl 60263. 

MACOMBER'S, INC. © 

Apple cider. 6-8-oz. bottles. 

© 24Aug6l; KKl 62504. 
Apple Juice. 6-8-oz. bottles. 

© 6Sep6l; KKI625O3. 
Pure sweet apple cider. Net contents 
8 fl. oz. © 8jun6l; KKI6OO59. 

MCQUAY-NORRIS MANUFACTURING CO. © 
Piston rings, engine bearings, only 
McO.uay-Norris makes both. The Blue 
Box Line, (in Motor service, 
July 1961, p. 6-7) Appl. author: 
D'Arcy Advertising Co. © 15Jul6l; 
KKI6022O. 



Tec session, sponsored by Date, 

time, place. © llDec6l; KKI63122. 

MAGLA PRODUCTS. 

Plastic Wool pot n' pan scrubber. 
No. 35. © Herbert Glatt d.b.a. 
Magla Products; 10Jul6l; KKI60712. 

MAGNETIC DEVICES, INC. © 

Test sets and accessories for use with 
MDI polarized relays. Appl. author: 
Osborne I. Price, Jr. © 21Sep6l; 
KKI61393. 

MAGNOLIA ARTS. 

Notes from the South. Notepaper. 
© Kathleen Gore Chandler d.b.a. 
Magnolia Arts; 26May6l; KKI6IO36. 

MAID-EASY CLEANSING PRODUCTS CORP. © 
CSR coffee stain remover, for all 
types of coffee makers. Net weight 
12 oz. Appl. author: William M, 
Stein. Appl. states prev. reg. 
1N0V53, KK92373, & 15Aug56, 
KKII9054. NM: revision. © 200ct6l; 
KKI62186. 

MAIDENFORM, INC. © 

Bonnie Cashln's dreams begin with a 
Maidenform girdle. Variation. 
(In Seventeen, May 1961, p. 5) 
Appl. author: Norman, Craig & 
Kummel, Inc. © lMay6l; KKl6l040. 
Dear Buyer: Your Maidenform business 
will see a 105^ Increase if you're 
never out of these 3 never out 
bras. Chansonette, Sweet Music, 
Arabesque, (in Corset & underwear 
review, Jan. 1961, p. 56) Appl. au- 
thor: Norman, Craig & Kummel, Inc. 
© 27Dec60 (in notice; 1961); 
KKI61038. 
Donald Brooks' dreams begin with a 
Maidenform girdle, (in Ladies' 
home Journal, Feb. 1961) Appl. 
author: Norman, Craig & Kummel, 
Inc. © 20Jan6l; KKI6O605. 
Estevez' dreams begin with a Maiden- 
form girdle. ■ Luis Estevez, noted 
American designer whose head-to-toe 
collections include shoes & Jewelry. 
(in Vogue, Oct. 1, 1960, p. 73) 
Appl. author: Norman, Craig & Kum- 
mel, Inc. © 10ot60; KK162595. 
Expecting a baby? Maternity girdle. 
(In My baby. Mar. 1961, p.ll) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 8Peb6l; KKl6o6o4. 
I dreamed I walked a tightrope in my 
Maidenform bra. (in Mademoiselle, 
Feb. 1961, p. 13) Appl. author: 
Norman, Craig & Kummel, Inc. 
© 29Jan6l; KKI60725. 
I dreamed I was a knockout in my 
Maidenform bra. (in True stojry, 
Feb. 1961, p. 23) Appl. author: 
Norman, Craig & Kummel, Inc. 
© 4Jan6l; KKl6l531. 
I dreamed I was a siren in my Maiden- 
form bra. (in Seventeen, June 196I , 
p. 20) Appl. author: Norman, Craig 
& Kummel, Inc. © lJ\in6l; KKI6O766. 
Look what Maidenform has dresimed up 
now, dream suits, (in Harper's 
bazaar, Apr. 1961, p. 10) Appl. au- 
thor: Norman, Craig & Kummel, Inc. 
© lApr6l; KKI6II53. 
Look what Maidenform has dreamed up 
now, dreajn suits, (in Misimi 
herald, Apr. 12, 196I, P.4-B) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 12Apr6l; KKI60707. 

MAIL-WELL. SEE Mail-Well Envelope Co. 

MAIL- WELL ENVELOPE CO. 

J. W. Copeland Yards, retail liimber 
and building materials. 
© Mall-Well, accepted alternative 
designation of Mail -Well Envelope 
Co.; 30NOV59; KKI62323. 

MAINE. DEFT. OF AGRICULTURE. 

Plant Maine certified seed potatoes. 
(In Bangor daily news) © Maine 
Dept. of Agriculture; 4Apr6l; 
KKI60776. 



122 



COMMERCIAL PRINTS AND LABELS 



July-Dec. | 



MAINE CEMENT PRODUCTS CO. 

No project too large, none too small. 
©Maine Cement Products Co., divi- 
sion of Mecaw Industries; 28Api^l; 
KKI60989 . 

MAJOR CASKET CO. © 

Zinc coated Armco paintgrlp steel. 
Appl. author: Leslie Oruber. 
© 28jun6l; KKI62080. 

MANDISTj INC. VISCO PRODUCTS DIVI- 
SION. © 

Dubl-Chek automatic astragal. Visco 
price list no,6l-D, Effective 
June 1, 1961. © 29Sep6l5 KKI62255. 

MANHSIM MANUFACTURING & BELTING CO. © 
Roller chain cover. Appl. author: 
Foltz-Wesslnger, Inc. © 10Nov6l; 
KKI62768. 

MANKIN, R. S. © 

Your adjustable railing and column 
installation Instruction sheet. 
© 13Sep6l; KKI6136O. 

MANUFACTURERS' COUNCIL OP NEW BRITAIN. © 
The fable of the happiness machine. 
(In New Britain herald, Dec. 12, 
1961, p. 5) © 12Dec6l; KKI632O6. 
5.2 billion dollars' viorth of compe- 
tition