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Full text of "The Radio Annual and Television Year Book, 1960"

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Scanned from the collections of 
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for Audio Visual Conservation 
\A/ww. loc.gov/avconservation 

Motion Picture and Television Reading Room 
www.loc.gov/rr/mopic 



Recorded Sound Reference Center 
www.loc.gov/rr/record 




MAJOR STUDIO FEATURES 
WARNER BROS. FEATURES 
POPEYE CARTOONS 
j^ JOHNNY JUPITER SERIES 
m WARNER BROS. CARTOONS 
g BIG MAC FEATURETTES 
1^ SHERLOCK HOLMES FEATURES 
H HALL OF FAME CLASSICS 
g WESTERN FEATURES 
g WARNER BROS. SHORTS 
M GABBY HAYES SERIES 



ASSOCIATED, inc 



NEW YORK • 247 Park Aucnuc , VUrray Hiil A/SOO 

CHICAGO I 75 £ Wacker Or . OEarborn 22030 

DALLAS I 1511 Bf>an St.. Riverside 7 8553 

LOS ANGELES I 400 S. Beverly Drive. CRestview 6-5886 




*1 



Dennis James 



Representafives: 

M. C. A. 



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It could be said that television is an indus- 
try without an inventory. For no other in- 
dustry consumes its principal commodity 
— or the talents of those who create it — 
faster than television. 

The need for such an inventory is the rea- 
son why this year for the first time a 
selected group of promising writers and 
directors has been working in the medi- 
um's pioneer laboratory for the develop- 
ment of creative talent— the CBS Television 
Workshop, Under the guidance of one of 
television's best-known producers, Albert 
McCleery, they have been attending semi- 
nars, learning the arts of television writing 
and directing, and fathoming the mystery 
of control rooms and electronic cameras. 

Most of them have come to tb Workshop 
with no previous professional experience 
in television, but with a background of 
demonstrated talent in other media — in 
fiction, the community theatre, the off- 
Broadway production. They are now being 
given a chance first to see how things are 
done and later to show what they can do 
in a series of hour-long dramatic pro- 
grams on the CBS Television Network. 

Essentially the CBS Television Workshop is 
a testing-ground for talent. It is intended 
to provide a reservoir of creative people 
who may be counted on to bring to televi- 
sion new prospects for fresh, original and 
exciting entertainment. And, incidentally, 
^^^9^ it should also be very well worth 
C ^^B J seeing on your television screen 
^^^^ one of these Sundays. 



FACT 



• 



FACT 



FACT: 



The prestige of your station depends, 
to a large degree, on the quality of its 
news programs. 



The quality of the news programs 
depends on the source which gathers 
and distributes the news. 

There is no better source than 
THE ASSOCIATED PRESS, whose 
unmatched facilities and talent assure 
you of the best in day-to-day coverage 
and handling of the news. 



CONCICSION: 



You Cm Get The Best 
Why Settle For Less? 




50 Rockefeller Plaza 
New York 20, N. Y. 



z!;'7::^^0mfm^fm0MxmfyyWM^wn^^^}M^M^^^^^^^^ 




FOREWORD 



"THE electronic media has definitely 
established itself as a dominant in- 
fluence on the foundation of public 
opinion. Broadcasting's future was 
never brighter and will only tend to 
move forward in all important direc- 
tions. As the industry's chief chronicler 
of statistical achievements in broad- 
casting during the past year, these 
pages of our 23rd edition of Radio 
Annual Television Year Book depict 
highlights of the progress and growth 
of this surging industry. 
Therefore I salute the countless con- 
tributors who made this outstanding 
volume possible and our many indus- 
try friends who are diligently working 
on still bigger and better things to 
come in the broadcasting media. 



Editor and Publisher 




NEW YORK • CHICAGO 
BEVERIY HIUS • CINCINNATI • DALLAS • LONDON, 



— A 



Academy of TV Arts & Sciences 1319 

Actors Equity Association 1311 

Actors. Radio TV 1 105 

Actors Representatives 731 

Advertisers By Product Classification .... 774 

Advertisers. Nat. & Reg. Spot Ill 

Advertisers. Spot Radio 53 

Advertisers. 320 Network TV 739 

Advertisers, Top 25 By Brand 65 

Advertisers. Est. TV Gross Time 79 

ADVERTISING AGENCIES ... 1I5 

British Agencies 1077 

Canadian Agencies 168 

Failures. 1946-1959 61 

Personnel 115 

Time Buyers Bios 173 

Advertising. Commercial Producers 975 

Advertising Council. Inc 1311 

Advertising Federation of America 1311 

Advertising Index 27 

Advertising Research Foundation 1311 

Africa. Sets & Receivers 190 

Africa. TV Stations & Sets 1084 

AFRA 1312 

Agency Time Buyer Bios 173 

Agents & Managers 731 

Agents. Press & Publicity 1139 

AGVA 1313 

ALABAMA: AM Stations 287 

Families, Population. Radio Homes, TV 

Homes 287 

Broadcasters Assoc 659 

ALABAMA: TV Stations 783 

ALASKA: AM Stations 295 

Families, Population, Radio Homes, TV 

Homes 295 

ALASKA: TV Stations 784 

ALBERTA, CANADA: AM Stations 626 

TV Stations 866 

Algeria TV 1099 

Alicoate. Chas. A. . . . Foreword 5 

All-American Favorites. Radio-TV Daily: 

Radio 73 

Television 75 

Allard. T. J. . . . Article 618 

Allocations, FCC, TV Channel 717 



AM STATIONS IN U. S 257 

Index 261 

New Stations Expected 652 

American Assoc, of Adv. Agencies 1311 

AMERICAN BROADCASTING COMPANY; 

Color Equipped Stations 1278 

Commercial Radio Programs, 1959.... 1331 

Commercial TV Programs. 1959 1349 

Executive Biographies. TV 749 

Executives & Personnel. Radio 195 

Executives & Personnel. TV 752 

Network Map. Radio 198-199 

Network Map. TV 754-755 

American Communication Assoc 1312 

American Federation of Musicians 1312 

American Guild of Authors & Composers 1312 

American Guild of Musical Artists 1312 

American Marketing Assoc 1313 

American Newspaper Publis. Assoc 1313 

American Society Composers. Authors & 

Publishers 1313 

American Women in Radio & TV 1313 

Animation Producers Assoc 1313 

Announcers — MC's 1191 

Argentina TV 1098 

ARIZONA: AM Stations 296 

Families, Population. Radio Homes, TV 

Homes 296 

Broadcasters Assoc 659 

ARIZONA: TV Stations 784 

ARKANSAS: AM Stations 301 

Families. Population, Radio Homes, TV 

Homes 301 

Broadcasters Assoc 659 

ARKANSAS: TV Stations 785 

Art Directors Club of N. Y 1314 

Artists, Radio-TV 1 105 

Artists. Vocal 1137 

Artists Representative Assoc 1314 

ASCAP: 

Adams. Stanley . . . Article 1027 

Personnel & Functions 1313 

Publisher Members 1028 

Assoc, of Professional Bcstg. Educa 1314 

Assoc, of Canadian Advertisers 1314 

Assoc, of Maximum Service Telecasters. 1314 

Assoc, of National Advertisers. Inc 1314 

Assoc, of Radio-TV Analysts 1315 

Associations, Organizations 1311 




Notre Dame Football 

Pontiac 

ABC Radio 

Greatest Moments 

in Sports 

United States 

Air Force 



HARRY WISMER 

President 
Titans of New York Football Club 



Chairman 

Radio and Television Committee 

American Football League 



Video Tape 

Notre Dame Game: 

in Collaboration wit 

United Press 

International 

Broadcast and Tele^ 
casts of Titans of 

New York 
football Games ~ 
American Broad- 
casting Co. 



— 1—1— 1—^—^—1— )—)—l—)—^^)— >—)—)— )—>—) 



Associations, State Bcsters 659 

Attorneys Specializing in Radio-TV 726 

Aubrey. James, Jr. . . . Article 757 

Austria TV 1095 

Australia TV 1100 

Authors Guild of Authors League 1315 

Authors League of America 1315 

Auto Radio Set Production 59 

Awards, Radio-Television Daily: 

Radio 73 

Television 75 



EDITORIAL INDEX 

Broadcasters, Canadian Assoc 622 

Broadcasters, Educational 648 

Broadcasters, FM Assoc 716 

Broadcasters Promotion Assoc 655-1316 

Bcstg. & Film Comm. Nat'l Council of 

Churches 1315 

Bcstg. Industry Financial Data 39 

Brokers, Play & Story 1264 

Brokers, Radio-TV Station 1307 

Bureau of Broadcast Measurement 1316 

Business Failures, Cause of 61 



B — 



— C 



BAHAMAS: AM Stations 1059 

BEHIND THE MIKE. BEFORE 
THE CAMERA 1103 

Announcers — MC's 1191 

Artists, Radio-TV 1105 

Directors, Radio-TV 1147 

Disc Jockeys 1221 

Musical Directors 1 179 

News Commentators 1159 

Producers, Radio-TV Independent 1151 

Sports Commentators 1239 

Vocal Artists 1 137 

Women Commentators 1251 

Writers, Radio-TV 1187 

Belgium TV 1095 

BIOGRAPHICAL SKETCHES: 

ABC-TV Executives 749 

Ad Agency Time Buyers 173 

CBS-TV Executives 760 

NBC-TV Executives 768 

TV Film Prod.-Dist. Executives 960 

BMI: 

Haverlin, Carl . . . Article 1034 

Personnel & Functions 1315 

Publisher Members 1035 

Brand Name Foundation, Inc 1315 

Brand Name TV Advertisers 65 

Brazil TV 1098 

British Broadcasting Corp 1069-1315 

BRITISH COLUMBIA, CAN.; AM Stations 627 

TV Stations 867 

British Advertising Agencies 1077 

British Commercial TV 1063 

British Commercial TV Producers 1065 

British Information Services 1315 

British Program Contractors 1065 

British TV Producers-Distributors 1071 

British TV Studios 1071 

BBC TV Service 1069 

Broadcast, Authorization of Service.... 743 

Broadcast Coverage By State 259 

Broadcast Expenses, Nets & AM Stas. . . 57 

Broadcast Expenses, Nets & TV Stas.... 83 

Broadcast Information Bureau 1315 

Broadcast Music, Inc 1035-1315 

Broadcast Pioneers 1316 

Broadcast, Status of Authorization 743 

Broadcasters. State Assoc 659 



CALIFORNIA: AM Stations 306 

Families, Population, Radio Homes, TV 

Homes 306 

Broadcasters Assoc 659 

CALIFORNIA: TV Stations 786 

Call Letters, AM Station Index 261 

Call Letters, TV Station Index 778 

CANADA 619 

Advertising Agencies 168 

Canadian Broadcasting Corp 621 

Canadian Assoc, of Broadcasters. .622-1316 

Central Can. Bcstrs. Assoc 1317 

International Stations 623 

Station Index, Radio 624 

Stations, TV 866 

Station Representatives 235 

Carpets 1305 

Cartoon Producers 1306 

Catholic Actors Guild of America 1316 

Causes of Business Failures 61 

Central Africa Fed. TV 1099 

Clock Radio, Production Figures 59 

Chalk, Rodney . . . Article 873 

Channel Allocations, FCC 717 

Chicago Telephone Numbers 102 

Chile TV 1098 

Code, Subscribers to NAB TV 93 

Color Equipped Stations in U. S 1272 

Color Processes 1305 

COLORADO: AM Stations 323 

Families, Population, Radio Homes, TV 

Homes 323 

Broadcasters Assoc 659 

COLORADO: TV Stations 789 

COLUMBIA BROADCASTING SYSTEM: 

Color Equipped Stations 1272 

Commercial Radio Programs, 1959... 1331 

Commercial TV Programs, 1959 1349 

Executive Biographies. TV 760 

Executives & Personnel. Radio 206 

Executives & Personnel. TV 761 

Network Map. Radio 204-205 

Network Map, TV 762-763 

Commentators, News 1159 

Commentators, Sports 1239 

Commentators. Women 1251 

COMMERCIAL & INDUSTRIAL 

PRODUCERS 975 

Commercial Programs. Radio 1331 

Commercial Programs. TV 1349 




THE 

SIGNATURE 
THAT SELLS 

See that signature? 
The C is for Chuck. 
The G is for Goldstein. 
The selling success is for you 
and your clients... because 
Chuck Goldstein Productions 
has the specialized talent and 
experience to work with you 
to create and/or produce 
outstanding musical commercials., 
straight dramatic commercials 
with top New York talent. ..and 
imaginative presentations in sound. 
Large national agencies, 
regional advertisers, and 
small local accounts alike 
have found the CG services 
valuable and effective. 
You will, too. Call collect and 
discover how they can help you. 



CHUCK GOLDSTEIN PRODUCTIONS, INC. 

730 Fifth Avenue • Suite #600 • New York 19. New York • JUdson 6-7477 



10 



3:TQ^i&:it:fci!rft:s=ifcfi=s&=ifciS=s^^ EDITORIAL INDEX 



Commercial TV, British 1063 

Commercial Monitoring 1307 

Communist Bloc TV Sets & Stations 1085 

Comparative Failure Trends 63 

Composers & Lyricists Guild of Amer 1317 

Conductors. Musical 1179 

CONNECTICUT: AM Stations. 329 

Families. Population, Radio Homes, TV 

Homes 329 

Broadcasters Assoc 659 

CONNECTICUT: TV Stations 793 

Contractors, British Programs 1065 

Consulting Engineers 1269 

Costa Rica TV 1098 

Costumes 1307 

Country & Western Music Bcsters 1317 

CUBA: AM Stations 1056 

TV Stations 1098 

Currency, International Exchange Rate . . 1076 



— D — 

Deglarte, Bobby . . . Article 1096 

DELAWARE: AM Stations 333 

Families, Population, Radio Homes, TV 

Homes 333 

Assoc, of Broadcasters 659 

Denmark TV 1095 

Directors Guild of America 1317 

Directors, Musical 1179 

Directors, Radio-TV 1147 

Disc Jockeys 1221 

Distributors. TV Film 909 

Distributor-Producers Bios 961 

DISTRICT OF COLUMBIA: AM Stations. . 334 

Families. Population. Radio Homes, TV 

Homes 334 

DISTRICT OF COLUMBIA: TV Stations.. 795 

DOMINICAN REPUBLIC: AM Stations.. 1059" 
Dramatists Guild of Authors League of 

America 1317 



— E — 

Editorial Index 7 

Editorial Staff 24 

Editors. Radio-TV 1259 

Educational Bcsters, Nat'l Assoc 648 

Educational Stations 649 

EIA: 

Auto Radio Set Sales Figures 59 

Officers. Executive Personnel 1266 

Radio Set Production Figures 59 

Electronic Industries Assoc 1266 

Emcees 1191 

Employment at Nets & Stations 55 

Engineers, Consulting 1269 

Episcopal Actors Guild of America 1317 

Equador TV 1098 

Events. Top 10 of 1959 69 

Expansion. FCC Report 51 

Expenses of AM & Nets 57 

Expenses of TV & Nets 83 



Expense Items of TV Station 81 

Expenses. TV Industry 745 

EQUIPMENT SECTION 1265 

Consulting Engineers 1269 

EIA Personnel 1266 

Equipment Manufacturers 1279 

TV Equipped Theatres 1309 

Toll TV Firms 1308 

Equity, Actors Assoc 1311 

Expenditures, Network TV Advertisers . . 79 

Expenditures By Product, Spot TV 79 



Facts & Figures 33 

Failures of Ad Agencies 61 

Failures, Business, Cause of 61 

Families for 1959 (Estimated Radio-TV). 259 

Far East Sets & Receivers 191 

Far East, TV Stations & Sets 1085-1100 

FCC Financial TV Figures 39 

FEDERAL COMMUNICATIONS 
COMMISSION: 

Commissioners, Staff 644 

Nationwide Network Financial Figures 41 

Radio Industry Financial Figures 43 

Station Expansion Report 51 

TV Channel Allocations 717 

TV Industry Financial Figures 39 

Federal Trade Commission 1318 

FILM DISTRIBUTORS 911 

911 

960 

1318 

1306 

41 

43 

39 

745 

1095 

335 

335 

660 

795 

1318 



Film Producers 

Film Prod.-Dist. Exec. Biographies .... 

Film Producers Assoc, of N. Y 

Film Stock, Raw 

Financial Data, Network Figures 

Financial Data, Radio 

Financial Data, Broadcasting Opera 

Financial Data, TV 

Finland TV 

FLORIDA: AM Stations 

Families, Population. Radio Homes, TV 
Homes 

Assoc, of Broadcasters 

FLORIDA: TV Stations 

FM Broadcasters Assoc, of So. Calif. . . . 

FM STATIONS, U. S 701 

Station Listings 703 

National Assoc, of FM Bcsters 716 

Ford, Frederick . . . Artcile 97 

Foreign TV Stations 1088 

Foreman, Bob . . . Article 737 

Foreword ... By Chas. A. Alicoate 5 

France TV 1095 

French Bcstg. System in N. Amer 1318 



— G 



General Statistical Information 33 

GEORGIA: AM Stations 349 



11 





c6ntact... 
al petker 
the contest man! 



petker 
plan 

gifts 

for 

listeners" 



59 E. 54th St.. New York City 



328 S. Beverly Drive, Beverly HiHs, Calif. 



=*=^^^=^^^^^^=*=^^=^*=^^=^^^^^^^=^^=^^^^^^^ EDITORIAL INDEX 



Families, Population, Radio Homes, TV 

Homes 349 

Assoc, of Broadcasters 660 

GEORGIA: TV Stations 799 

Golden, Tom . . . Article 120 

Gross Time Costs, 320 Advertisers 739 

Gross Time Billings, Network TV 49 

GROUP STATION 

OPERATIONS 673 

Gruner, Tony . . . Article 1060 

GUAM: AM Stations 614 

TV Stations 865 

Guilds, Organizations 1311 



H — 



HAITI: AM Stations 1058 

TV Stations 1098 

Harron, Paul . . . Article 286 

Hayes, Arthur Hull . . . Article 201 

HAWAII: AM Stations 360 

Families, Population, Radio Homes, TV 

Homes 360 

Assoc, of Broadcasters 660 

HAWAII: TV Stations 801 

Homes Delivered by Daytime Network 

TV 67 

Homes Delivered by Nighttime TV 67 

Home Radios, Production Figures 59 

Homes, Radio-TV By State 259 

Honduras TV 1099 

Hurleigh, Robert H. . . . Article 216 



—I — 



IDAHO: AM Stations 362 

Families. Population, Radio Homes, TV 

Homes 362 

Broadcasters Assoc 660 

IDAHO: TV Stations 803 

ILLINOIS: AM Stations 365 

Families, Population, Radio Homes, TV 

Homes 365 

Broadcasters Assoc 660 

ILLINOIS: TV Stations 803 

Income, TV Industry 745 

Independent Color Equipped Stations... 1278 

Independent Television Authority 1063 

Indie & Net Statidn Bcstg. Expenses 57 

INDEXES: 

Advertising 27 

Canadian AM Stations 624 

Editorial 7 

TV Film Prod.-Dist. Exec. Bios 960 

U. S. AM Stations 261 

U. S. TV Stations 778 

INDIANA: AM Stations 374 

Families, Population, Radio Homes, TV 

Homes 374 

Broadcasters Assoc 660 

INDIANA: TV Stations 805 



Industrial & Commercial Producers 975 

Industrial Radio-TV Producers 975 

Industry Highlights, Facts & Figures .... 33 

INDUSTRY ORGANIZATIONS. 131 1 

Industry Stock Fluctuations 45 

Institute of Radio Engineers 1318 

In-Store Displays Offered by Stas 669 

INTERNATIONAL 

TELECASTING 1045 

British Program Contractors 1065 

British Studios 1071 

British Producer-Distributors 1071 

Currency Rate of Exchange 1076 

Distribution of Radio Receivers 189 

Foreign TV Stations 1088 

Radio Cadena Nacional, S. A 1047 

Radio Programas de Mexico, S. A 1047 

RCN Member Stations 1048 

Stations by Areas, TV 1086 

Stations of Bahamas 1059 

Stations of Cuba 1056 

Stations of Dom. Republic 1059 

Stations of Haiti 1058 

Stations of Jamaica 1059 

Stations of Mexico 1049 

Stations of U. S. & Canada (Intern.). 623 

Statistical TV Roundup 1095 

TV Stations & Sets 1083 

IOWA: AM Stations 380 

Families, Population, Radio Homes, TV 

Homes 380 

Broadcasters Assoc 660 

IOWA: TV Stations 808 

Iran TV 1099 

Iraq TV 1099 

Ireland TV 1097 

Israel TV 1099 

Italy TV 1097 



JAMAICA: AM Stations 1059 

Japan TV 1100 

Jewish Theatrical Guild of America 1318 

Jingle Producers 1021 

Joint Comm. on Educational TV 1319 

Jones, Merle S. . . . Article 744 

Jordan TV 1099 



— K — 



KANSAS: AM Stations 385 

Families, Population. Radio Homes. TV 

Homes 385 

Assoc, of Broadcasters 660 

KANSAS: TV Stations 809 

KENTUCKY: AM Stations 389 

Families. Population, Radio Homes. TV 

Homes 389 

Broadcasters Assoc 661 

KENTUCKY: TV Stations 810 



13 




"THE COMMONWEALTH 



ff 



OF NATIONS — A series of 13 
half -hour TV films on the various peoples, 
places, cultures and traditions of the mem- 
bers of this great family of nations. 



ff 



Tf 



IVr IV — A series of 13 quarter- 
hour TV films showing the British people 
at work and play ... as seen through the 
eyes of two Americans visiting Britain. 



BRITISH (ALENDAR 



ff 



— A quar- 
ter-hour TV news magazine released monthly, 
and featuring the news events and happenings 
from Britain and the Commonwealth. 



I CLE V I3lvli RE WW J — A series of one minute news- 
films issued approximately every week that help to keep 
your viewers up-to-date on the news stories of Britain. 



"LONDON BRID6E"-Qua.e. w 

radio tapes issued every week consisting of dra- 
matic documentaries, interviews with promi- 
nent British and American leaders, and frank 
conversations with British people. 

ALL MATERIALS FREE EXCEPT FOR 

SHIPPING CHARGES ON FILMS FOR 

FURTHER INFORMATION SEND FOR 

FREE CATALOGS 

BRITISH 
INFORMATION SERVICES 



45 Rockefeller Plaza 
New York 20, N. Y. 




14 






Kenya TV 1099 

KEYSTONE BROADCASTING SYSTEM: 

AHUiates 212-214 

Executives & Personnel 215 

Network Map 210-211 

Kingsley, Walter . . . Article 925 



— L 



Laboratories 1303 

Lambs, The 1319 

Lamps. Spot & Flood 1305 

Large Screen 1303 

Latin America, Sets & Receivers 191 

Latin America, TV Stations & Receivers 

1084-1098 

Lawyers, Radio-TV 728 

League of Advertising Agencies 1319 

Lebanon TV 1099 

Lenses 1303 

Libraries, Stock Shots 1306 

Libya TV 1099 

Los Angeles Telephone Numbers 103 

Loss, TV Stations Reporting 83 

LOUISIANA: AM Stations 397 

Families, Population, Radio Homes, TV 

Homes 397 

Assoc, of Broadcasters 861 

LOUISIANA: TV Stations 811 



M — 



McDaniel, William K Article 222 

McGannon, Donald H. . . . Article 256 

MAINE: AM Stations 403 

Families, Population, Radio Homes, TV 

Homes 403 

Assoc, of Broadcasters 661 

MAINE: TV Stations 815 

Malaya TV 1 100 

Malta TV 1097 

Managers & Agents 731 

MANITOBA, CAN.: AM Stations 629 

TV Stations 867 

Manufacturers, Radio-TV Equipment.... 1279 

MAPS — NETWORK, RADIO-TV: 

ABC Radio Network 198-199 

ABC TV Network 754-755 

CBS Radio Network 204-205 

CBS-TV Network 762-763 

KBS Network 210-211 

MBS Network 220-221 

NBC Radio Network 228-229 

NBC TV Network 770-771 

Markets, Top TV 932 

MARYLAND: AM Stations 406 

Families, Population, Radio Homes, TV 

Homes 406 

Broadcasters Assoc 661 

MARYLAND: TV Stations 816 



EDITORIAL INDEX 

MASSACHUSETTS: AM Stations 408 

Families, Population, Radio Homes, TV 

Homes 408 

Broadcasters Assoc 661 

MASSACHUSETTS: TV Stations 817 

MC's — Announcers 1 191 

Mexico AM Stations 1049 

Mexico TV 1099 

MICHIGAN: AM Stations 414 

Families, Population, Radio Homes, TV 

Homes 414 

Assoc, of Broadcasters 661 

MICHIGAN: TV Stations 818 

MINNESOTA: AM Stations 422 

Families, Population, Radio Homes, TV 

Homes 422 

Broadcasters Assoc 661 

MINNESOTA: TV Stations 820 

MISSISSIPPI: AM Stations 427 

Families, Population, Radio Homes, TV 

Homes 427 

Broadcasters Assoc 661 

MISSISSIPPI: TV Stations 821 

MISSOURI: AM Stations 435 

Families, Population, Radio Homes, TV 

Homes 435 

Broadcasters Assoc 662 

MISSOURI: TV Stations 821 

Monitoring Commercials 1307 

MONTANA: AM Stations 444 

Families, Population, Radio Homes, TV 

Homes 444 

MONTANA: TV Stations 824 

Mot. Picture Credit Group 1319 

Mot. Pic. Theatres, TV Equipped 1309 

Multiple Station Owners 673 

MUSIC 1019 

ASCAP 1027 

BMI 1034 

Commercial Producers 975 

SESAC 1041 

Music Publishers Contact Employees 

Union 1319 

Music Publishers Protective Assoc 1319 

Musicasters 1221 

Musical Commercial Producers 1021 

Musical Directors 1 179 

Musicians Guild of America 1319 

MUTUAL BROADCASTING SYSTEM: 

Commercial Programs, 1959 1331 

Executives & Personnel 217 

Network Map & Affiliates 220-221 



— N — 



NAB: 

Code Subscribers 93 

Officers, Directors 232 

NABET 1320 



15 




ovc^s.^ 



:=«=iWWMWWW£=a=ft=*:SMfc:«=i^^ EDITORIAL INDEX 



NABUG 1320 

NAEB 648 

Membership 649 

Nat'l Academy of TV Arts & Sciences. .. 1319 

Nat'l Assoc, for Better Radio-TV 1320 

Nat'l Assoc. Educa. Bcsters 648-1320 

Nat'l Assoc, of FM Bcsters 1320 

Nat'l Assoc, of Performing Artists 1320 

Nat'l Audience Broad, Inc 1320 

Nat'l Better Business Bureau 1320 

NATIONAL BROADCASTING COMPANY: 

Color Equipped Stations 1275 

Commercial Radio Programs, 1959.... 1331 

Commercial TV Programs, 1959 1349 

Executives Biographies. TV 768 

Executives & Personnel, Radio 223 

Executives & Personnel, TV 769 

Network Map, Radio 228-229 

Network Map. TV 770-771 

Nat'l Community TV Assoc. Inc 1321 

Nat'l Reg. TV Spot Advertisers Ill 

By Product 774 

Nat'l Spot Radio Time Sales 57*^ 

Nat'l Television Film Council 1321 

Nat'l Variety Artists. Inc 1321 

Nationwide Network Financial Figures.. 41 

NEBRASKA: AM Stations 447 

Families. Population. Radio Homes, TV 

Homes 447 

Broadcasters Assoc 662 

NEBRASKA: TV Stations 825 

Negro Actors Guild of America, Inc 1321 

Negro Programming . 655 

Near East, Sets & Receivers 190 

Near East, TV Stations & Sets 1084-1099 

Netherlands TV 1097 

NETWORKS: 

Radio 193 ^ 

Television 747 

ABC Executives, Radio Personnel 195. 

ABC Radio Map 198-199 

ABC-TV Executives Biographies 749 

ABC-TV Executives, Personnel 752 , 

ABC-TV Network Map 754-755 

CBS Radio Executives, Personnel 206 / 

CBS Radio Network Map 204-205 

CBS-TV Executives Biographies 760 

CBS-TV Executives, Personnel 761 ^ 

CBS-TV Network Map 762-763 

Color Equipped Stations 1272 

Commercial Programs AM 1331 ' 

Commercial Programs TV 1349 

Daytime TV Homes Delivered 67 

Gross Time Billings 49 

17 



KBS Affiliates 212-214 

KBS Executives, Personnel 215 

KBS Network Map 210-211 

MBS Executives, Personnel 217 

MBS Network Map & Affiliates 220-221 

NBC Radio Executives, Personnel 223 - 

NBC Radio Network Map 228-229 

NBC-TV Executives Biographies 768 

NBC-TV Executives, Personnel 769 . 

NBC-TV Network Map 770-771 

Network Brand Advertisers 65 

Network Gross Time Billings 49 

Network AM & Indie Bcstg. Expense . . 57 

Network News Selections 71 

News Selections, Top 10 69 '- 

Nighttime TV, Homes Delivered 67 

Regional Networks 673 

Total Employment 53 

Network Financial Figures 41 

Network TV Advertisers 79 

Network & Indie TV Expense 83 

Network, 320 TV Advertisers 739 

NEVADA: AM Stations 450 ^-^ 

Families, Population, Radio Homes, TV 

Homes 450 

NEVADA: TV Stations 827 J^ 

NEW BRUNSWICK, CAN.: AM Stations. . 630 

TV Stations 868 

NEWFOUNDLAND, CAN.: AM Stations.. 631 

TV Stations 868 

NEW HAMPSHIRE: AM Stations 452 

Families, Population, Radio Homes, TV 

Homes 452 

Assoc, of Broadcasters 662 

NEW HAMPSHIRE: TV Stations 827 

NEW JERSEY: AM Stations 454 

Families, Population, Radio Homes, TV 

Homes 454 

Broadcasters Assoc 662 

NEW JERSEY: TV Stations 829 

NEW MEXICO: AM Stations 456 

Families, Population, Radio Homes, TV 

Homes 456 

NEW MEXICO: TV Stations 829 

New AM Stations To Open 652 

NEW YORK: AM Stations 461 

Families, Population, Radio Homes, TV 

Homes 461 

Assoc, of Broadcasters 662 

News Commentators 1159 ^' 

News Events, Top Radio-TV Daily 69 

Newspaper Editors, Radio-TV 1259 

Newspaper Reporters Assoc, of N. Y 1321 

News Selections, Networks 71 



NEWS 



NEWSPICTURES 



EWSFILM 



EV ERYTHING FOR NEVS^S FOR THE AIR 



EDITORERL INDEX 



News-Wire Services 91 ~ 

New Zealand TV 1 100 

Nigeria TV 1100 

NORTH CAROLINA: AM Stations 487 

Families. Population, Radio Homes, TV 

Homes 487 

Assoc, of Broadcasters 662 

NORTH CAROLINA: TV Stations 833 

NORTH DAKOTA: AM Stations 499 

Families, Population, Radio Homes, TV 

Homes 499 

Broadcasters Assoc 662 

NORTH DAKOTA: TV Stations 835 ^ 

NOVA SCOTIA. CAN.: AM Stations 632 

TV Stations 868 

Norway TV 1097 

— O — 

OHIO: AM Stations 501 

Families, Population, Radio Homes. TV 

Homes 501 

Assoc, of Broadcasters 663 

OHIO: TV Stations 836 

Okinawa TV 1100 

OKLAHOMA: AM Stations 511 

Families, Population, Radio Homes, TV 

Homes 511 

Broadcasters Assoc 663 

OKLAHOMA: TV Stations 839 

ONTARIO, CAN.: AM Stations 633 

TV Stations 868 

Orchestra Leaders 1179 

OREGON: AM Stations 515 

Families, Population, Radio Homes, TV 

Homes 515 

Assoc, of Broadcasters 663 

OREGON: TV Stations 840 

Organists, Radio-TV 1179 

ORGANIZATIONS 1311 

Organizations, Research 89 

Outstanding Broadcasts of 1959 69 

— P — 

Panama TV 1099 

Pauley, Robert R. . . . Article 194 

PENNSYLVANIA: AM Stations 525 

Families, Population. Radio Homes. TV 

Homes 523 

Assoc, of Broadcasters 663 

PENNSYLVANIA: TV Stations 841 

Philippines TV 1100 

Peru TV 1099 



Play & Story Brokers 1264 

Portable Radios. Production Figures. ... 59 

Press Agents 1139 

PRINCE EDWARD ISLAND, CAN.; 

AM Stations 638 

TV Stations 870 

Prizes & Premiums 1307 

Processes, Background 1305 

Processes, Color 1305 

Producers, Cartoon 1306 

Producers, Commercial, TV Film 975 

Producers-Distributors, TV Film , 909 

Producer-Distributor Bios 960 

Producers, Jingles 1021 

Producers, AM-TV Commercials 975 

Producers, Radio-TV, Independent 1151 

Producers, Radio-TV Programs 877 

Producers, Transcriptions 897 

Product, Spot TV Expenditures 774 

Production Figures on Radio Sets 59 

Production Figures on TV Sets 77 

PRODUCTION SECTION 

RADIO-TV 875 

Professional Music Men, Inc 1321 

Profit. TV Stations Reporting 83 

Program Contractors, British 1065 

PROGRAM PRODUCERS: ^ 

Radio-TV 877 ^"' 

Independent 1151 ^ 

PROGRAMS, COMMERCIAL 

RADIO, 1959 1331 

PROGRAMS, COMMERCIAL 

TELEVISION, 1959 1349 

Programs, Homes Delivered by TV 67 

Projectors 1305 

Publications, Trade 1326 ^ 

Public Relations & Publicity Firms 1139_^ 

PUERTO RICO: AM Stations 615 

TV Stations 865 

Assoc, of Broadcasters 683 

_Q_ 

QUEBEC, CAN.: AM Stations 639 

TV Stations 870 

— R — 

Radio Advertising Bureau, Inc 1322 

Radio Cadenq Nacional, S. A 1047 

Member Stations 1048 

Radio-TV Attorneys 726 ^ 



19 




Don't make a musical move without calling 




roductions 



Creators . . . 

Producers . • .. 

of Musical Commercials 



Arnold Bread 
Blue Bonnett Margarine 
Chiquita Banana 
Ford Cars & Trucks 
Charmin Tissue 
Parliament Cigarettes 

(Current air count: 87 commercials) 



Pepsodent 

Peter Paul Mounds 

Phillies Cigars 

Pond's Angel Skin 

Post Cereals 

Tide 



59 East 54th St., N. Y. C. 22 



ELdorado 5-1752 



20 



i=(=C=C=^=C=^l^Ai^A>!s!L— 1;— Ci— <L--(--(<— <Li-^^^ 



Radio-TV Correspondents Assoc 1322 

RADIO-TV DAILY: 

AU-American Favorites. Radio 73 

Ail-American Favorites. TV 75 

Officers. Personnel 24-13284. 

Top Ten News Events 69 

Radio & TV Directors Guild 1317 

Radio-TV Editors 1259 

Radio-TV Executives Society 1322 

Radio-TV News Directors Assoc 1323 

Radio-TV Set Production — EI A Figures. . .59-77 

Radio-TV Station Brokers 1307 

Radio-TV Telephone Numbers 100 - 

Radio-TV Writers 1187 " 

Radio Free Europe 1322 

Radio Homes and Families 259 

Radio Industry Financial Data 43 

Radio Markets Ranked. Spot Volume .... 85 

Radio-Newsreel-TV Working Press Assoc. 1322 

Radio Programas de Mexico 1047 

Radio Receivers, Worldwide Distribution 189 

Radio Set Production, Retail Sales 59 

Radio Spot Advertisers 53 

Radio Spot Time Sales 57 '^ 

Radio Station Index 261 

Radio Stations, Number per State 259 

Radio Stations, Total Employment 55 

Radio Station Code Subscribers 93 

Raw Stock 1306 

Receivers & Sets Worldwide 189 

Recording & Transcription Cos 898 J^ 

REGIONAL NETWORKS, 

GROUP OWNED STATIONS. 673 

Regional Organization, lAAB'c Central 

American Assoc 1323 

REPRESENTATIVES, RADIO- 
TV STATIONS 235 

Representatives, Talent 731 

Research Organizations 89 

Rettig, Eari . . . Article 935 

RHODE ISLAND: AM Stations 538 

Families. Population, Radio Homes, TV 

Homes 538 

Broadcasters Assoc 663 

RHODE ISLAND: TV Stations 845 

— S — 

Sales, Radio Retail 59 

Sales, TV Retail 77 

SASKATCHEWAN, CAN.: AM Stations. 642 

TV Stations 871 



EDITORIAL mOEX 

Scott, Walter D. . . . Article 765 

Screen Actors Guild 1323 

Screen Composers Assoc 1323 

Screen Directors Interna. Guild 1323 

Screening Rooms 1307 

Screens, Large TV 1303 

SERVICE FIRMS, RADIO-TV. . 1303 

Dealing with the Following: 
Background Processes, Carpets, Car- 
toon Producers, Cblor Processes, Com- 
mercial Monitoring, Costumes, Labo- 
ratories, Large Screen, Lenses, Prizes 
& Premiums, Projectors. Radio-TV 
Station Brokers, Raw Stock. Screening 
Rooms. Spot and Flood Lamps, Stock 
Shot Libraries and Film Storage 
Vaults 
SESAC: 

Heinecke, Paul . . . Article 1041 

Personnel & Functions 1323 

Publisher Members 1042 

Set Production. Radio 59 

Set Production, TV 77 

Sets & Receivers Woridwide 189 

Sets, International 1083 

Shupert, George . . . Article 931 

Singers, Radio-TV 1 137 

Sinn. John L. . . . Article 907 

Sino-Soviet Block TV 1101 

Society of Mot. Pict. & TV Engineers 1323 

South Asia Sets & Receivers 190 

South Asia, TV Stations 1084 

SOUTH CAROLINA: AM Stations 540 

Families. Population, Radio Homes, TV 

Homes 540 

Broadcasters Assoc 663 

SOUTH CAROLINA: TV Stations 845 

SOUTH DAKOTA: AM Stations 546 

Families, Population, Radio Homes, TV 

Homes 548 

Broadcasters Assoc 663 

SOUTH DAKOTA: TV Stations 846 

So. Calif. Bcstrs. Assoc 1324 

So. Nevada Bcstrs Assoc 1324 

Sports Broadcasters Assoc 1324 

Sports Commentators 1239 

Spot & Flood Lamps 1305 

Spot Radio, 100 Leading Advertisers. ... 53 

Spot Radio National Times Sales 57 

Spot TV Advertisers, By Product 774 

Spot TV Expenditures By Day & Type.. 113 

State Broadcasters Assoc 659 

State Coverage Statistics, 1959 259 



21 



WORLD 
of 

difference 



Take a closer look and you'll notice the difference in 
World's radio promotion and program service. The 
commercial features — seemingly custom-made for 
advertisers and brim-full of sell — but with a flair and 
finesse that sets them apart and insures productivity. 
The programming and station service features . . . 
distinctive, imaginative, complete — to give stations 
real individuality in their markets. 

It all adds up to a World of difference in showmanship 
and salesmanship . . . meaning more sales and higher 
ratings forANYstation. Can we showyou how our"radio 
station in 350 records" can work wonders for you? 



PRODUCT-SERVICE JINGLES 
SINGING, SELLING, SENTENCES 

STATION IDENTIFICATIONS 
NEW ARTISTS 

SPECIAL HOLIDAY PROGRAMMING 
PUBLIC SERVICE 

NEWS, TIME, WEATHER 




0>i^'^'^A/^ 




^^SMAt^^ 



RADIO PROMOTIO 
& PROGRAM SERVIC 



CALL, WRITE, OR WIRE 



EDITORIAL INDEX 



Station Brokers, Radio-TV 1307 

Station Representative Assoc 1324 

STATION REPRESENTATIVES, 

RADIO-TV 237 

STATIONS: 

Bahamas: AM 1059 

British Commercial 1063 

Canada: AM 624 

Canada TV 866 

Channel Allocations, FCC 717 

Color Equipped Stations 1272 

Cuba AM 1056 

Dominican Republic 1059 

Educational— NAEB Members 649 

FCC Report on Expansion 51 

Foreign TV 1088 

Group Operations 673 

Guam: AM 614 

Guam: TV 865 

Haiti:. AM 1058 

Homes & Families 259 

International Stations & Sets 1083 

International U. S. & Canada 623 

Jamaica: AM 1059 

Mexico: AM 1049 

Negro Programming 655 

Puerto Rico: AM 615 

Puerto Rico: TV 865 

Radio-TV Brokers 1307 

Radio-TV, Number Per State 259 

Set for Opening in 1960 652 

Total Employment for Nets & Indie TV 55 

Total Radio Stations in U. S 259 

Total TV Stations in U. S 259 

TV Stations & Sets Overseas 1083 

United States: AM 261 

United States: FM 701 

United States: TV 778 

Virgin Islands: AM. 617 

STATISTICS, FACTS & FIGURES 33 

Stock Issue Changes in 1959. 45 

Stock Shot Libraries 1306 

Storage Film Vaults 1306 

Story & Play Brokers 1264 

Subscription TV 1308 

Sweden TV 1097 

Sutton, David V. . . . Article 921 

Switzerland TV 1097 

— T— 



TELEPHONE NUMBERS, RADIO-TV 
Chicago 



102 



Los Angeles 103 

New York 100 

Washington 103 

TELEVISION YEAR BOOK 

Facing 736 

All-American Favorites 75 

Artists 1105 

Attorneys Specializing in Radio-TV 726 

Average Number of Employees 55 

Color Equipped Stations 1272 

Expense Items of TV Stations 81 

Expense of Net & Indie Stations. ..... 83 

Financial Revenues 745 

FCC Channel Allocations 717 

Film Commercial Producers 975 

Film Producers-Distributors 909 

Foreign TV Stations 1088 

Homes By States 259 

Motion Pic. Theatres, TV Equipped 1309 

Networks 747 

Network Gross Time Billings 49 

Production Types of TV 77 

Program Producers 877 

Revenue, TV Industry 745 

Retail TV Sales 77 

Service Firms . . . , 1303 

Spot Expenditures By Day & Type 745 

Spot Expenditures By Product 79 

Spot Nat. & Reg. Advertisers Ill 

Station Index 778 

Stations, British Commercial 1063 

Stations, Number in U. S 259 

Stations Reporting Profit, Loss 83 

Stations & Sets Overseas 1083 

Top Network Advertisers 739 

Top TV Markets 932 

U. S. Stations 778 

Writers 1187 

Television Bureau of Advertising 1324 

Television Film Assoc 1324 

Television Homes in States 259 

TV Information Office 1324 

Television Producers Guild 1324 

TV Program Export Assoc 1324 

TENNESSEE: AM Stations.... 548 

Families, Population, Radio Homes, TV 

Homes 548 

Assoc, of Broadcasters 663 

TENNESSEE: TV Stations 847 

Territories & Possessions: 

AM Stations 614 

TV Stations 865 

TEXAS: AM Stations 556 



23 



THE NATIONAL DAILY NEWSPAPER OF COMMERCIAL RADIO AND TELEVISION 
1501 BROADWAY, NEW YORK 36, N. Y. TELEPHONE: Wisconsin 7-6336 



John W. Alicoate 

President 



Chas. A. Alicoate 

Editor & Publisher 



Marvin Kirsch 

Assoc. Pub.-Gen. Mgr. 

Bill Smith 

Managing Editor 



HERBERT BERG 

Associate Editor 
Radio Annual — TV Year Book 

JEROME CAST 

Associate Editor 

TOM KENNEDY 

staff Writer 

H. WILLIAM FALK 

Staff Writer 

RENE GNAM 

Night Make-up Editor 

MELVIN SILVERBERG 

Editorial Researcher 
Radio Annual — TV Year Book 

VALDA MURPHY 

Editorial Assistant 

CATHERINE SABATINI 

Research Staff 

BEHY MILLER 

Statistician 



ARTHUR SIMON 

Advertising Manager 

TED GREEN 

Columnist 

DICK WALKER 

Columnist 

ABRAHAM ROSENZWEIG 

staff Writer 

MORRIS ALTSCHULER 

Circulation and Production Mgr. 

EUGENE MORRISON 

Assistant Circulation Mgr. 

BARBARA GROSSMAN 

Advertising Staff 

ELIZABETH RAE McKEAN 

Business Dept. 

LYNN FRUEH 

Advertising Staff 



Publishers of 

RADIO-TELEVISION DAILY 

RADIO ANNUAL-TELEVISION YEAR BOOK 



WEST COAST OFFICE 

William R. Weaver, News Editor 
Harriet Marguiies, New York Representative 
Bud Paris, Special Representative 
6425 Hollywood Blvd. Phone: Hollywood 9-3951 

CHICAGO BUREAU 

Hal Tate 

Suite 500 

192 N. Clark St. 

Phone: ANdover 3-6520 



WASHINGTON BUREAU 

Horry Lando 

Office: 1126 National Press Building 

Telephone: Executive 3-4808 

CANADIAN BUREAU 
Jules Larocheile 

Room 314, Belmont St., Montreal 

LONDON BUREAU 
Tony Gruner 

1 Woodbury Way, Finchley 
London, NW12 



MEXICO: Emil Zubryn, Apartado 385— Acapuico, Gro. Mexico. ROME OFFICE: John Perdicari, 59 Via Priscilla. 
PUERTO RICAN BUREAU: Antonio Alfonso, Edificio Ochoa, San Juan, P. R.; P. 0. Box 3485; Telephone: 3-2750. FAR EAST 
BUREAU: Glenn F. Ireton, Manager, Office: 58 Kamiyama-Cho, Shibuya-Ku, Tokyo; Telephone: 46-4324. MADRID OFFICE: 
Bobby Deglane, Edificio Espana, Grupo 4, Planta 14, Oficina 3, Madrid, Spain. 

24 



=?>=>=>=^=r^— ^— ^— ^— ^=^— >— ^— >— >— ^«**V^i»^5a^^^*Sx=.N-=.V=.>i=iv=i 



EDITORIAL INDEX 



Families, Population, Radio Homes, TV 

Homes 556 

Assoc, of Broadcasters 663 

TEXAS: TV Stations 849 

Thailand TV 1100 

Theatres, Motion Pic-TV Equipped 1309 

Thrower, Fred M. . . . Article 895 

TIME BUYER BIOS 173 

Ad Agency Time Buyers Bios 173 

Time Billings, Network TV 49 

Title Page 1 

Toll-TV 1308 

Trade Publications 1326 -^ 

TRANSCRIPTION AND 

RECORDING COMPANIES . . 897 

Treyz, Oliver . . . Article 748 

Turkey TV 1100 

TV riLM PRODUCERS AND 

DISTRIBUTORS 909 

TV Film Executive Who's Who 959"^ 

Index— TV Executive Bios 960 

Film Executive Bios 961 

TV Industry Fmancial Data 745 

TV STATIONS IN U. S 777 

Index 778 

Index, Canada 866 

Total Employment 55 



— U — 

Uniforms 1307 

Unions, Organizations 1311 

United Arab Rep. TV 1100 

United Kingdom TV 1097 

U. N. Radio Div. Public Info 1324 -f 

U. S. Information Agency 1325 j, 

U. S. International Stations 623 

UTAH: AM Stations 581 

Families, Population, Radio Homes, TV 

Homes 581 

Broadcasters Assoc 664 

UTAH: TV Stations 857 

— V — 

Vaults, Print & Storage 1306 

VERMONT: AM Stations 584 

Families, Population, Radio Homes, TV 

Homes 584 

Assoc, of Broadcasters 664 

VERMONT: TV Stations 858 

25 



VIRGINIA: AM Stations 585 

Families, Population, Radio Homes, TV 

Homes 585 

Assoc, of Broadcasters 664 

VIRGINIA: TV Stations 858 

VIRGIN ISLANDS: AM Stations 617 

Vocal Artists 1137 

Voice of America 1325 



— W — 

Wagner, Morton J. . . . Article 653 

WASHINGTON: AM Stations 593 

Families, Population, Radio Homes, TV 

Homes 593 

Assoc, of Broadcasters 664 

WASHINGTON: TV Stations 860 

West Germany TV 1095 

Western Europe, TV Stations & Sets Over- 
seas 1083-1095 

Western Hemisphere Sets & Receivers.. 191 

WEST VIRGINIA: AM Stations 601 

Families, Population, Radio Homes, TV 

Homes 601 

Broadcasters Assoc 664 

WEST VIRGINIA: TV Stations 861 

Who's Who— TV Film Prod.-Dist 960 4" 

Wire Services, News 91 ~'^' 

WISCONSIN: AM Stations 605 

Families, Population, Radio Homes, TV 

Homes 605 

Broadcasters Assoc 664 

WISCONSIN: TV Stations 863 

Wolf, Sidney J. . . . Article 209 

Women Commentators 1251 

Worldwide Sets & Receivers 189 

Writers Guild of America, East 1325 

Writers Guild of America, West 1325 

Writers, Radio-TV 1187 

WYOMING: AM Stations 612 

Families, Population, Radio Homes, TV 

Homes 612 

Assoc, of Broadcasters 664 

WYOMING: TV Stations 864 

— Y — 

Yugoslavia TV 1098 

— Z — 

Ziv, Frederick W. . . . Article 773 



Good things begin to happen* 
Whenever you call 



FTP 

■ORRELL I NOMAS & |OLA 



ASSOCIATES, INC. 




Words and Music for Advertising 



^They did for CampbeWs Soups 



Suite 500 — 157 West 57th Street, New York 19, N. Y. 

Circle 6-9131 

26 




— A — 



ABC Films. Inc 922-923 

ABC-Paramount 903 

ABC Radio Network. . 196-197 
ABC Television ..... .750-751 

ABC (Britain) Television 

Networks 1066-1067 

Academy of Broadcasting 

Arts 774,1203 

Alber, David O., Assocs..ll44 

Alcoa Theatre 96 

Allen, Mel 58 

Allied Record 

Manufacturing Co 900 

Ames, Brothers, The 72 

AM Radio Sales Co. 241 

ASCAP 1018 

Associated British-Pathe .1062 
Associated Press 

4 & Run of Book 
Associated Television 

Limited 1064 

Atlantic Television, Inc. . . 926 
Audio Productions, Inc. . . 976 
Avery-Knodel Inc 236 

— B — 

Baird, Jeanne 1105 

Baker. Mike 1194 

Banghctrt. Kenneth 1166 

Bcrnes Printing Co., Inc.. 872 
Barnett International 

Forwarders. Inc 1072 

Barrie. Wendy 1123 

Bcrtell Broadcasting 

Corp 258, 478 

Beck. Jackson 1129 

Bennett, Sherry 1134 

Benny, Jack 34 



Bergen, Polly 1111 

Berle, Milton 40 

Berney, Beryl 1 124 

Biever & Stein Prods., Inc. 130 

Bixby, Carl 1187 

Bontempis, The 1131 

Boone, Pat 16 

Brass Dolphin, Inc 881 

Briggs, Lillian 1136 

Brill, Richard 1154 

British Information 

Services 14 

Britten, Bill 1108 

Broadcast Advertisers. Inc. 

776 & Run of TV Stations 
Broadcast Music, Inc... 80, 746 

Broadcast Time Sales 245 

Brown, Ted and the 

Redhead 1121 

Burnett, Carol 1117 

Bums, Stan Z 66 

Buttons, Red 1123 

Byoir, Carl & Associates, 

Inc 1139 

— C — 

Caesar, Sid 38 

Camargo, Ralph 1132 

Canadian Association of 

Broadcasters, The 620 

Carroll, Pat 1122 

Caruso. Carl 1202 

Case. Nelson 1 197 

Cates. Gil 1153 

CBS Films 912-913 

CBS Radio Network . . 202-203 

CBS Television 2-3 

CBS Television 

Stations 758-759 

Cinema Research Corp.. . 940 

27 



Clark, Dick 1118 

CoUyer, Bud 1195 

Community Club 

Services, Inc 30 

Como, Perry 6 

Consolidated Film 

Industries 740 

Conte, John 1122 

Cooga Mooga Inc 16 

Cooper, Frank, Associates 879 
Co-ordinated Marketing 

Agency, Inc 943 

Coy, Jim 1198 

Cullen, Bill 1108 

— D — 

Dale, Stan 1220 

Davis, Phil, Musical 

Enterprises, Inc 1020 

deCyr, Zel 1132 

del Valle, Jaime 880 

deNave, Connie 1144 

Desilu 908 

Diehm, Vic, Radio Group 

346, 522 & Facing Page 1376 
Disneyland-Vista 

Records 901 

Donald. Peter 1130 

Dormann. Henry 1142 

Downs, Hugh 1110 

Ducommun, M., Co 99 

— E — 

Eastern Effects, Inc 985 

Eastman Kodak Company 742 

Economee TV 

Inside Back Covers 

Edwards, Ralph 74 






BY SANDE & GREENE 




Agencies, Advertisers and Broadcasters . . . they have all been served by the 
Sande & Greene organization. Highly creative ideas . . . decidedly original lyrics . . . 
definitely rememberable swinging musical images by Sande & Greene can musi- 
cally promote your products ... or your station. 

Write or phone for audition tape or TV demo film reel. 



'some folks call 'em "jingles'- 



NEW YORK 
25 W. 54th St. 
JUdson 6-2388 



Current broadcaster credits 

WNEW, New York; KFWB, Los Angeles; 
WXYZ, Detroit; KXOK, St. Louis; KDWB, 
Minneapolis/St. Paul; KEWB, San Franisco. 




HOLLYWOOD 
8400 Sunset Blvd. 
OLdfield 6-0300 



Current advertiser credits 
TV SPOTS: Merita Bread & Cakes; Southern 
Bell Telephone Yellow Pages; Creomulsion 
Cough Medicine. 

RADIO SPOTS: Sealtest Ice Cream & Milk; 
Merita Bread; Schick; 7-Up; Nu-Grape. 



28 



i=ie=«=ss=e=i&i^=ii:i!ri5=i&:^i&i&s^^ ADVERTISING INDEX 



Elliott, Bob 1118 

Emerick, Bob 1197 

Emmett, Jay. Assocs.. Inc. 68 

Empire 989 

Erickson, Cory don 1126 

Erickson. Helene 1122 

Erickson. Launcelot 1130 

ETHOS 130 

— F — 

Faillace Productions .... 20 

Farren. Jack 1154 

Faye, Doris 1108 

Fenady, Kershner & 

Adams 60.886 

Fen-Ker-Ada. Inc 60. 886 

Fields, Linda .. . , 1127 

Film Graphics. Inc 988 

Fitzmaurice. Michael .... 1125 

Flamingo Films Inc 910 

Ford. Art 1220 

Ford, Mary 44 

Ford, Tennessee Ernie. . . 46 
Forrell, Thomas, Polack 

Associates. Inc 26 

Fox, Van B 1146 

1 Francis, Arlene 1112 

Francis, Connie 1136 

! Franklin, Joe 1133 

Frederick-Clinton Co., 

Inc.. The 126 

Fremantle International 

Inc 928 

French Broadcasting 

System. The 78 



— G — 

Gart, John 1182 

German. W. J.. Inc. 

Facing Page 737 

Gersh. Richard B 1145 

Gill-Pema 242 

Given, Joe 1196 

Gleason, Jackie 876 

' Gold Medal Studios Inc.. 938 
Goldstein. Chuck. 

Productions. Inc 10 

Goodman. Harry S 884 

Goodson-Todman 

Productions 874 

Gordon. Joyce 1130 

Goulding. Ray 1118 



Governor Television 

Attractions. Inc 915 

Grauer, Ben 1159 

Griffin. Merv 1195 

Gruenberg, Axel 1153 



— H — 



Hamilton. Gene 1199 

Hammett. Gordon 1201 

Hance. Paul. 

Productions. Inc 987 

Hap Music Inc 1023 

Harrington, Pat, Jr 70 

Harrison. Harry 1222 

Hefti. Neal 1183 

Hein. Jac. Company 1140 

Herald-Tribune Radio 

Network. The 674 

Heritage Productions .... 86 

Herlihy. Ed 1102 

Hemon. Pat 1104 

H. F. H. Prods., Inc 991 

Hill, Ruth K 1129 

Hobin, Bill 1147 

Hope, Bob 36 

Howard, Bernard & Co., 

Inc 244 

H-R Representatives Inc. . 234 
H-R Television Inc 234 



— I — 



Idees-Grandes. Inc 876 

Iropa Productions. Ltd... 986 



-J- 



James. Dennis . Facing Page 1 
Jayark Films Corporation 916 

Jerome. Jerry 1024 

Johnson. Ted 1115 

Jordan. Lee 1203 

Jones, Clark 1155 

Joyce, Ed 1135 



— K — 



KBOX 564 

KBTV 790 

KBUZ 298 

KCBQ 478 

KCMO 438 

29 



KCUL 567 

KDAY 311 

KDKA-TV 844 

KDUB-TV 855 

KEDY-TV 855 

KEX 231 

KFRE-AM-TV 192 

KLUE 572,574 

KMHT 572,574 

KNUZ 570 

KPAR-TV 855 

KPHO. KPHO-TV 434 

KPIX 231 

KPLR-TV 822 

KPOA 360 

KPOI 361 

KPOP 92 

KPRC-TV 854 

KQAQ 423 

KRFM 192 

KRLD 565 

KRLD-TV 851 

KRMG 434 

KROD-TV 853 

KSDO 298 

KTIX 598 

KTRK-TV 852 

KTVR 790 

KUDL 439 

KVER-TV 855 

KYA 478 

KYW. KYW-TV 231 

Kalmus Company, The.. 1142 

Kamins, Bernie 1142 

Kaye, Sammy 1180 

Keegan, Steve, 

Associates 1144 

Kendis, Sonny, Inc 1022 

Keystone Broadcasting 

System 210-211 

Kenney, H. Wesley 1147 

King. John Reed 1127 

Kirschner. Dick 1155 

Klaeger Film Productions, 

Inc 978 

Klavan & Finch 48 

Kulik. Buzz 887 



L — 



Lacy, Jack 1220 

Lang- Worth 896 

Lanin, Lester 1178 

Lavelli, Tony 1120 

Layton, Jerry 943 




30 



;ssig=isifc=a=Q^ifc=a=xfi=sfc3S=a^^ ADVERTISING INDEX 



Lescoulie, Jack 64 

Lester. Gary 1115 

Levenson, Sam 1109 

Lewis, Jerry 54 

Lewis, Robert Q 42 

Liberty Tower Erection 

Company 1279 

Liebman, Max, 

Productions, Inc 882 



N — 



Lohman, Al, Jr.. 



76 



Love, James, Productions, 
Inc 982 

Lowe. Jim . 1134 

Lowenstein, Morton 238 



— M — 



Mackenzie, Jacqueline ..1132 

MacVane, John 1164 

Magne-Tronics Inc 1026 

Malone, Bill 1104 

Manson. Eddy 1182 

Marlowe, Ann 1150 

Marshall Organization . . 878 

Marshall, Rex 1193 

MCA 110 

McArt, Jan 1126 

McCann-Erickson Inc. .118-119 
McCarty, Milbum Assoc., 

Inc 1141 

McCleery, Albert 1150 

McNeill, Don 1116 

Meade, Julia 1125 

Menacker, Sam 1241 

Meredith Stations 434 

Metlis & Lebow Corp., 

The 124 

MGM Records 899 

MGM-TV 918-919 

Miami Beach, City of . , , . 342 

Miner, Jan 1 106 

Mitchell, Fred 1220 

Modern Broadcasting Inc. 980 

Morgan, Elizabeth 1124 

Morgan, Ray 1190 

Morgan, Rex 1114 

Morris, William, Agency. 

Inc 108 

Morrow, Bruce 1222 

Morrow, Don 1 196 

Murray, Jan 62 

Mutual Broadcasting 

System 218-219 



Nathanson, Ted 1146 

National Screen Service 

Corp 736 

NBC Radio Network . . 226-227 
NBC Television 

Network 766-767 

Nelson, Ozzie & Harriet . . 56 
Nicholson. Nick 1135 



— O — 



O'Brien. Tom 1 192 

Office Furniture, Ltd 944 

Okon, Gloria 1131 

O'SuUivan, Terry 1106 



— P 



Palmer, Bud 1104 

Palmer, Jimmy 1179 

Parr, Jeanne 1 107 

Paul, Aileen .1134 

Paul, Les 44 

Poul. Ralph 1194 

Peed, Gammon & Lipsky. 

Inc 1140 

Petker, Al 12.114 

Philadelphia Spot Sales . . 238 

Philbin. Jack 876 

Pintoff Productions Inc... 991 
Pioneer Productions. Inc.. 984 
Pomerantz. Charles A.. . . 1144 

Powers. Jack 1 162 

Pressman, Gabe 1160 

Pulse, Inc 88 



_Q_ 



Quantity Photo 

Company 1126 

Quinn, Carmel 1136 



— R — 

Radio Cadena Nacional. 1046 
Radio Press International 90 
Radio Television Spots 

Productions Inc 1025 

Raeburn, Bryna , .1106 

Rahall Stations 523 

31 



Ramee-Duke, Ltd., Inc 128 

Ratazzi Restaurant 112 

RCA Back Cover 

Reeves Sound Studios 

Inc 904 

Reimers, Ed 1132 

Rheem Califone Corp.. . . 1280 

Ripple, Dolora 942 

Roberts, Clete 1160 

Rogers, Bill 1193 

Rote, Kyle 1201 



— S — 



Sande & Greene 28 

Sanders, Honey 1128 

Sapphire Films 1074 

Sarra, Inc 974 

Schenkel. Chris 1239 

Schneider, Dick 1146 

Scott, Fred 1200 

Scott. John 1182 

SESAC 1040 

Sheldon, Herb 1128 

Shipley, Bill 1190 

Simms, Frank 1202 

Smith. Bob ...i 1122 

Smith, Bob 1119 

Solters, O'Rourke & 

Sabinson 1142 

Stack, Robert 98 

Stark, Dick 50 

Stark, Howard E 243, 781 

Stark, Wilbur 942 

Steen, Cort 1148 

Sterling, Jack 1133 

Stoessel, Fredric, Inc 930 

Stokey, Mike, 

Enterprises 1152 

Storer Broadcasting 

Company 92, 738 

Streech, Wilbur, 

Productions, Inc 944 

Strout, Dick 1166 

Sullivan, Pat, Agency ... 82 

Susann, Jackie 1128 

Swansbn, Robert, 

Productions, Inc 1021 

Swayze, John Cameron. .1124 

Swift, Allen 1198 

Sylvern, Hank 1183 



ADVERTISING INDEX 



— T — 

Taplingen Dick 1141 

Taubman, Paul 1181 

Taylor, Brooke 1199 

TelAruba 478 

TeleCuracao 478 

TeleHaiti 478 

Television Advertising 

Representatives Inc. . . 240 

Television Graphics, Inc. 988 

Texas Rasslin' 937 

Thomas, Danny 52 

Tonken, Phil 1200 

Tornberg, Edwin, & Co., 

Inc 779 

Trans Artists Productions 939 

Triangle Stations 192 

T. W. W. Ltd 1088 



— U — 

United Artists Associated, 
Inc Inside Front Covers 

United Press 

International 18 

U.S. Steel 84 

U. S. Television 

Newsfilm Inc 1160 



Valentino, Thomas J., Inc. 902 
Van Vooren, Monique. . . 1110 
Von Zell, Harry 1112 



W — 



WADO 478 

WAGA-TV 800 

WAIT 368 

WAKE 478 

WAPA 616 

WAVZ 331 

WAZL 522 

WBAP, WBAP-TV ...... 848 

WBTV 832 

WBZ, WBZA 231 

WBZ-TV 231 

WCCC 330 

WDOK 504 

WDSU-TV 814 



WFAA. WFAA-TV 562 

WFAS, WFAS-FM 485 

WFBG-TV 192 

WFBL 484 

WFBM-TV 806 

WFIL-TV 842 

WFMQ-FM 706 

WFYI 674 

WGBS 92 

WGHQ 674 

WGN 366 

WGN-TV 802 

WHCU 465 

WHEN, WHEN-TV 434 

WHLM 346,522 

WHOL 346,522 

WHOM 468 

WIBG ..., 92 

WICE 539 

WIL 442 

WIND 231 

WINS 470 

WIP 532 

WITI-TV 738 

WJBK 92 

WJBK-TV 738 

WJPB-TV 862 

WJQS 430 

WJW 92,505 

WJW-TV 738,836 

WJZ-TV 231 

WKAP 523 

WLCY 523 

WLEE 591 

WLIB ^ 472 

WLIR 700 

WLYH-TV 192 

WMAR-TV 816 

WMCA 474 

WMGM 476 

WMRM 508 

WNAK 537 

WNAR 523 

WNBF-AM-TV 192 

WNHC-TV 794 

WNTA-TV 828 

WOKY 478 

WOR Radio 260 

WORX 378 

WOW-TV 826 

WOWO 231 

WPTR 460 

WQXR 480 

WRIT 609 

32 



WSB, WSB-TV 798 

WSMB 401 

WSPD 92 

WSPD-TV 738 

WTAL 346 

WTIC 328 

WTIC-TV 792 

WTTM 455 

WTVJ 796 

WVIP 674 

WVOX 674 

WVUE-TV 813 

WWCO 332 

WWL-TV 812 

WWNR 523 

WWRL 486 

WWVA 92 

WYDE 478 

Wallace, Mike 1124 

Walton Studios Ltd 1070 

Weed, Buddy 1134 

Wendell, Bill 1128 

Westinghouse Broadcast- 
ing Co., Inc 230-231 

Whelan, Ken 1148 

Williams, Alun 1191 

Wilkin, Barbara 1130 

Willis, Richard 1114 

Wilson, Bob 1164 

Winchell, Paul 1116 

Winters, Jonathan 1113 

Winters, Marian 1120 

Wismer, Harry 8 

Wolf Productions 885 

Woods, Donald 1126 

World Broadcasting 

System, Inc 22 

World Wide Television 

Sales Corp 941 

— Y — 

Young & Rubicam, Inc... 116 



— Z — 



Zouary, Maurice H., TV- 
Film Productions 990 

Zouary, Maurice H., Stock 
Shots 883 




STATISTICAL FACTS & FIGURES 
t INDUSTRY HIGHLIGHTS 



The Radio-TV industry's total revenue for 1958 was $1,553.1 million 

Combined Radio-TV income (before tax) 2.5% below '57 was $209.2 million 

Nationwide network Radio-TV revenue for 1958 $581.2 million 

Network Radio-TV income for 1958 $72.1 million 

Radio revenues for 1958 (up 1.0% ) $523.1 million 

Radio profits for 1958 (31.7% below) $37.3 million 

Total revenues of radio nets (4 national, 3 regular) $69.4 million 

Combined revenues 3,267 other indie AM, FM stations $453.7 million 

Profits of the above group (25.1 below 1957) . $40.9 million 

Time sales for 7 nets and 3,197 AM stations (8.0% below) $46.5 million 

Sale of radio time to national spot advertisers (1.4% below) $171.9 million 

Radio time sales to local advertisers (2.0% above) $323.2 million 

Of 3,197 AM stations, 1,106 or 34.6% reported loss from operation in 1958 
Of 3,066 AM stations operating for full 1958 profitable operations were reported by 
2,053 with the median profit being $16,000 

Total TV revenues for 1958 (up 9.2%) $1,030.0 million 

Derived from sales of time, representing 77% $791.7 million 

Derived from sale of talent, programs material, 23% $238.3 million 

Total TV time sales (before commission to agency and reps) $951.0 million 

Derived from sale of network time to national advertisers, 44% . . $424.5 million 

Derived from non-network time sales, 36.3% $345.2 million 

Derived from time sales to local advertisers, 19.1% $181.3 million 

Total 1958 TV broadcast expense (up 9.6%) $858.1 million 

Total TV broadcast income (before tax) up 7.4% $171.9 million 

Revenues of 3 TV nets and their 19 o & o stations, up 10.4% $516.7 million 

^ Total revenue of 401 post-freeze TV stations for 1958, up 24% $249.7 million 

VHF— 322 stations, up 19.4% $223.6 million 

UHF— 79 stations $26.1 million 

FM stations revenue for 1958 of 93 indie FM stations $2.5 million 

Expenses for the above group totaled $3.2 million, a loss of $0.7 million 

{Continued on Page 35) 
33 





' 



\ 



>:m3. 



mt. 



i— ^—)—^—^—^— i—)—)—^— >—>—)—)—)—)— 1 



STATISTICAL FACTS S FIGURES 

(Continued from Page 33) 

Revenues from 131 FM stations operated by AM licensee for 1958 $1.5 million 

TV receiver factory billings for 1959 $896 million 

Factory sales of radios for 1959 totaled $330.8 million 

Retail sales of TV sets for 1959 $5.7 million 



As of July 1959 there were 437 VHF and 75 UHF commercial TV stations 
in operation in 267 markets. 

Of the top 103 TV markets, 36 have less than 3 VHF or 2 UHF stations. 
In only 11 of these 36 markets UHF stations are operating in 
competition with VHF stations. 

As of June 1959 there were more than 5,400 authorized broadcast stations 
(3,500 AM, 971 TV, and 934 FM) not counting about 4,700 remote 
pickups and other auxiliaries. Of these, 3,377 AM, 767 TV, and 776 
FM stations held operating authorizations. 

For fiscal 1959 commercial AM stations operating 3377 

Commercial FM stations licensed and on the air 622 

Educational FM stations numbered 154 

Commercial TV stations licensed were 566 

TV translator stations licensed were 158 

Educational TV stations licensed and on the air 43 

Annual average number of weekday daytime homes delivered by TV nets . . 2,838,000 

Homes delivered by average nighttime network TV program 8,869,000 

Average number of U. S. ad agencies handling radio and TV 1500 

Advertising agency failures during 1959 40 

Their total liabilities $1,554,000 

Production of automobile radio sets for 1959 5,555,000 

Total network TV gross time charges for 1959 $627,311,530 

Food and food products led classification in TV net spending $113,099,511 

Nationwide network Radio-TV income, before tax $69.3 million 

No. of radio receiver sets in world, exclusive U. S., its territories, Canada 165,700,000 

No. of wired speakers in world, exclusive U. S., its territories, Canada. . . . 38,900,000 

t Total full-time employment for networks and TV stations 34,265 

Total part-time employment for above group 5,117 

Total employment for networks and TV stations 39,382 

Total radio sets produced in 1959 15,622,000 

Total TV sets produced in 1959 6,349,380 

{Continued on Page 37) 
35 

I 




J4oimwooa, L^ailfor'nla 



Zd 



r(tiSi»i=i£=i&i&=it3si£:it3:t=i&5£i^ STATISTICAL FACTS S FIGURES 

{Continued from Page 35) 

Number of network affiliates and O & O stations: 

Number of Number of 

Affiliates O & O Stations 

Network Radio TV AM FM TV 

ABC 356 234 6 5 5 

CBS 203 199 7 6 5 

KBS 1091 _ _ _ _ 

MBS 458 — — — — 

NBC 200 212 6 5 5 

Number of radio stations in Canada 193 

Number of radio stations in Mexico 440 

Number of member stations, Radio Cadena Nacional, S.A 45 

Number of radio stations in Cuba . 165 

Number of radio stations in Haiti 6 

Number of radio stations in Dominican Republic 26 

Number of radio stations in the Bahamas 1 

Number of radio stations in Jamaica 4 

Number of radio stations on Guam 1 

Number of radio stations in Puerto Rico 25 

Number of radio stations in the Virgin Islands 2 

Number of International radio stations in the U. S 36 

Number of International radio stations in Canada 26 

Number of TV stations in Puerto Rico 5 

Number of TV stations on Guam 1 

Number of TV stations in Canada, excluding satellites 50 

Worldwide total of TV stations, exclusive of the U. S., its territories, 

Canada and overseas Armed Forces stations 1,088 

Worldwide total of TV receivers, exclusive of the U. S., its territories, 

Canada, and overseas Arm.ed Forces 32,090,000 

Number of network color-equipped stations in the U. S 304 

i: Number of community TV antenna systems in operation in the U. S 700 

National Association of Broadcasters' number of AM members 1,567 

Number of FM members 473 

Number of TV members '. 352 

Number of subscribers to NAB TV Code 405 

Membership of Canadian Association of Broadcasters 157 Radio, 41 TV 

37 




\£^. %!M^:;^:?» 



SID CAESAR 



38 



FINANCIAL DATA COVERING 

1958 BROADCASTING 

INDUSTRY OPERATIONS 



Total revenues of the radio and television broadcasting industry for the calender year 
1958, derived from the sale of time, talent, and program material to advertisers, v^ere 
reported at $1,553.1 million, according to figures released by the FCC. Total radio 
revenues increased by 1 per cent to $523.1 million while TV revenues rose to $1,030 
million, or 9 per cent above 1957. Total radio and TV profits of $209.2 million were 
3 per cent below 1957. Television broadcast profits of $171.9 million were 7 per cent 
higher and radio profits of $37.3 million were 32 per cent lower. 



All Networks and Stations, 1957-1958 



Itew 
Radio 


1957 
(Millions) 

$ 517.9 


1958 
(Millions) 

Broadcast Revenues 

$ 523.1 

1,030.0 


Per Cent 

Increase or 

(Decrease) 

in 1958 

1.0 


Television 


943.2 


9.2 


Industry Total 


$1,461.1 


$1,553.1 





Broadcast Expenses 

Radio $ 463.3 $ 485.8 

Television 783.2 858.1 



Industry Total $1,246.5 



$1,343.9 



4.9 
9.6 



7.8 



Radio ... 
Television 



Broadcast Income (Before Federal Income Tax) 

$ 54.6 $ 37.3 (31.7) 

160.0 171.9 7.4 



Industry Total $ 214.6 



$ 209.2 



(2.5) 



Note: The 1958 radio data cover the operations of 4 nationwide networks and 3 regional networks, 
3,197 AM and AM-FM and 93 independent FM stations. Excluded are 99 AM and AM-FM stations and 
18 independent FM stations whose reports were filed too late for tabulation. 1957 data are for the same 
networks and 3,097 AM and AM-FM and 67 independent FM stations. Excluded are 59 AM and AM-FM 
stations whose reports were filed too late. 1958 TV data cover the operation of 3 networks and 514 
stations. 1967 TV data cover the operations of 3 networks and 501 stations. 



39 



BEST WISHES 




MILTON BERLE 



40 



NATIONWIDE NETWORK 

FINANCIAL FIGURES FOR 

1957-1958 



Nationwide Networks Only, 1957-1958 
(Including Owned and Operated Stations) 

Pei^ Cent 
Increase or 
1957 1958 (Decrease) 

item (Millions) (Millions) 1958 

Broadcast Revenues 
Radio $ 68.0 $ 64.5 (5.2) 

Television 467.9 516.7 10.4 

Total $ 535.9 $ 581.2 8.5 

Broadcast Expenses 

Radio $ 69.4 $ 69.4 — 

Television ^ 397.2 439.7 10.7 

Total $ 466.6 $ 509.1 9.1 

Broadcast Income (before Federal Income Tax) 

Radio $ (1.4) $ (4.9) _ 

Television 70.7 77.0 8.9 

Total $ 69.3 $ 72.1 4.0 

Note: Radio data include the operations of 17 nationwide-owned AM' stations in 1957 and 19 in 1958, 
Television data include the operation of 16 network-owned stations in 1957 and 19 in 1968 
Source: FCC. 

41 



r 




Robert Q. Lewis 



Mngr.: Ashley-Steiner 



Press: Solters-O'Rourke 
Sabinson 



RADIO INDUSTRY FINANCIAL 

DATA FOR THE PERIOD 

1957-1958 



AM Radio (1) Broadcast Revenues, Expenses, Income and Investment, 

1957-1958 (in thousands) 



Item 



U National 3 Regional 

N ets and Their Nets and All Other Industry 

Stations (2) Stations (2) Stations (3) Total 



1957 1958 1957 1958 1957 1958 1957 1958 

Total Broadcast 

Revenues $68,065 $64,488 $5,430 $4,870 $442,417 $451,239 $515,912 $520,597 

Total JBroadcast 

Expenses ... 69,428 69,380 4,131 3,609 387,295 409,618 460,854 482,607 

Total Broadcast 
Income (before 
Federal Income 
Tax) (1,363) (4,892) 1,299 1,261 55,122 41,621 55,058 37,990 

Investment : 

Original Cost. 17,170 18,661 1,658 1,780 3i09,368 312,860 328,196 333,301 

Depreciation to 

Date 10,069 10,384 1,176 1,207 155,617 153,657 166,862 165,248 



Depreciated 
Cost 



7,101 8,277 482 537 153,751 159,203 161,334 168,053 



(1) Excludes independently operated FM stations, 67 in 1957 and 93 in 1958. 

Also excludes 59 AM and AM-FM stations reporting- too late in 1957 and 99 in 1958. 

(2) Includes the operation of 21 network-owned stations in 1957 and 23 in 1958. 

(3) Includes 3.076 stations in 1957 and 3.174 in 1958. 
Source: FCC. 



43 



"LES PAUL & MARY FORD" 




Columbia J^ecordd 



yiuJon Quitard 



Personal Management 

GRAY J. GORDON 
TEmpleton 8-2746 



37 WEST 57th STREET 
NEW YORK 19, N. Y. 



44 



STOCK FLUCTUATIONS IN 



INDUSTRY FOR 1959 



i5=53=^^35:3«5:553P^i«3=35:55:55=5P55^^ 




NEW YORK STOCK EXCHANGE 



Yearly 

High Low 

Admiral Corp 291/2 17 

AB-PT 33% 201/2 

AB-PT Pfd. ^ 201^ 19 

American Optical 531/2 38% 

Ampex 137 61i/4 

Am. Tel. & Tel 89 75i/8 

Avco Corp 17% IO1/2 

Bell & Howell 77% 5314 

CBS 48% 35 

Crow-Collier 24 13% 

Decca 21 1^ 17 

Disney 591/2 321/2 

East. Kodak 112 75 

East. Kodak Pfd 94 88% 

Gen. Prec. Eq 60 31i/8 

Gen. Prec. Pfd 73 52iA 

Magnavox 40% 32% 

MCA 38 271/2 

National Theas 14% 9% 

NAFI 191/8 131/8 

Philco 36% 21 

Philco Pfd 73 65 

RCA Com 7311 431/8 

RCA 1st Pfd 74% 67 

Stewart -Warner 65% 421/2 

Storer Bcstg 331/2 241/2 

20th Century-Fox 431/2 29 



45 



Close 


Net Chg. 


Fear's 

Sales 

(in 100s) 


231/2 


+ 3% 


16392 


28% 


4- 8% 


13624 


19 


- 1/4 


2528 


471/2 


+ 9 


2485 


1071^ 


— 


15866 


79% 


— 


49393 


15% 


+ 3% 


76996 


71 


— 


4126 


48% 


+ 6% 


10443 


201/2 


+ 5% 


25418 


17% 


- % 


7558 


48% 


+ 5% 


6241 


1071/2 


— 


12452 


92% 


— 


2760 


521/2 


-hl8% 


12742 


66 


-f-13% 


962 


38% 


— 


919 


291/2 


— 


1018 


121/2 


-1- 2% 


15272 


13% 


+ 11/2 


5020 


321/2 


4- 81/2 


27634 


68 


- 1% 


7510 


69% 


+21% 


38056 


67% 


- 3% 


825 


63% 


+19% 


1913 


31 


+ 6 


1543 


34 


- 6% 


9482 




(Continued 


on Page 47) 



(— i— ll-i^— (— b->(— <b-^l— il— li— V— I— 1^1— 



STOCK FLUCTUATIONS FOR 1959 

(Continued from Page 45) 

NEW YORK STOCK EXCHANGE 

Year's 

Yearly Sales 

High Low Close NetChg. (in 100s) 

United Artists 32i4 24% 281^ +3% 8301 

Warner Bros 50 24% 4278 +171/2 7652 

Westinghouse 110% 701/2 109% +S6V4. 21226 

Zenith Radio 136% 8714 110% - 6538 

AMERICAN STOCK EXCHANGE 

Dasilu Prod 2978 13% 13% — 5443 

Du Mont Lab 978 6 8 +1% 13903 

Guild Films 3 IVs I1/2 - 78 3176 

Hazeltine Corp 33 2372 28% — 1841 

National Telefilm 10% 778 878 - % 3755 

Reeves Sndcft. Corp 1372 778 1078 — 14474 

Technicolor 1078 5% 9% + 2% 15708 

Teleprompter 2272 9 12^8 + l^s 2638 

TV Industries 778 378 374 —1% 2679 

OVER THE COUNTER® 

Bid Asked 

Bartell 87* 9% 

Capital Cities : 9% 9% 

Gold Medal 1/4 — 

Meredith Pub. Co 3872 3972 

Met. Broadcasting 17 17% 

Official Films 78 178 

ScrantonCorp 1% 272 

Telebroadcasting 1% 2 

@ — ^As of Dec. 31, 1959. 
Source: Steiner, Bouse & Co. 



47 



KLAVAN & FINCH 




"Morning There, You" 



GROSS TIME BILLINGS 
1959 NETWORK TELEVISION 



December 



1958 



1959 



Percent 
Change 



1958 



January - December 



1959 



Percent 
Change 



American ... $10,466,104 $13,280,610 +26.9 $103,016,938 $125,665,324 +22.0 

Columbia ... 22,836,275 23,935,048 + 4.8 247,782,734 266,355,269 + 7.5 

National . . . 20,636,442 21,453,811 + 4.0 215,790,729 235,290,937 + 9.0 

TOTAL ..$53,938,821 $58,669,469 + 8.8 $566,590,401 $627,311,530 +10.7 

Month By Month— 1959 

ABC CBS NBC TOTAL 

January $ 10,647,078 $ 22,129,248 $ 19,299,853 $ 52,076,179 

February 10,024,460 20,806,220 18,053,828 48,884,508 

March 11,565,031 23,265,395 20,728,315 55,558,741 

April 10,309,263 22,077,285 19,739,816 52,126,364 

May 9,946,570 22,298,271 19,674,494 51,919,335 

June 8,930,114 21,171,128 17,984,845 48,086,087 

July 8,391,470 21,269,782 17,883,111 47,544,363 

August 8,205,520 21,137,261 17,298,527 46,641,308 

^September 8,724,938 21,196,220 18,525,685 48,446,843 

October 12,537,020 23,610,441 22,883,291 59,030,752 

*November 13,103,250 23,458,970 21,765,361 58,327,581 

December 13,280,610 23,935,048 21,453,811 58,669,469 

By Day Parts 



1958 



December - 
1959 



Percent 
Change 



January - December 

1958 1959 



Percent 
Change 



Daytime ....$19,275,466 $18,398,853 —4.5 $172,490,627 

Mon.-Fri. . . 16,070,574 14,951,298 — 7.0 146,139,992 

Sat.-Sun. .. 3,204,892 3,447,555 + 7.6 26,350,635 

Nighttime ...34,663,355 40,270,616 +16.2 394,099,774 

TOTAL ..$53,938,821 $58,669,469 + 8.8 $566,590,401 $627,311,530 +10.7 



$203,103,778 +17.7 

171,243,799 +17.2 

31,859,979 +20.9 

424,207,752 + 7.6 



Figrures revised as of 2/10/60 
Gross Time Costs Only 
SOURCE: LNA-BAR 



49 




50 



STATION EXPANSION 
FCC J959 REPORT 



Year 



Grants 



Pending 
Deletions applications Licensed 



CP's 
on air 



Total 
on air 



CP's not 

on air 



Total 
authorized 



COMMERCIAL AM 



1950 194 

1951 116 

I95a 60 

1953 187 

1954 148 

1955 161 

1956 . 197 

1957 232 

1958 132 

1959 159 

1950 35 

1951 15 

1952 ~ 24 

1953 29 

1954 . . 27 

1 955 27 

1956 31 

1957 41 

1958 98 

1959 153 

25 
19 
12 
13 
9 
7 
13 
17 
11 
16 







381 

174 

67 

60 

55 

35 

24 

74 
88 
96 

17 

13 

5 

7 
8 
4 
6 



70 
35 
25 
23 
29 
18 
18 
14 
17 
12 



277 
270 
323 
250 
226 
304 
389 
431 
536 
679 



2,118 
2,248 
2,333 
2,439 
2,565 
2,719 
2,871 
3,044 
3,218 
3,328 



26 
33 
22 
19 
18 
13 
26 
35 
35 



2,144 
2,281 
2,356 
2,468 
2,583 
2,732 
2,896 
3,079 
3,253 
3,377 



159 
104 
65 
126 
114 
108 
124 
159 
100 
123 



2,303 
2,385 
3,*20 
2,584 
2,697 
2,840 
3,02O 
3,238 
3,353 
3,500 



COMMBRdAL FM 



169 
91 
38 
79 
54 
44 
37 
26 
24 
18 



17 
10 



5 
6 
10 
24 
67 
71 



493 
534 
682 
551 
529 
525 
519 
619 
526 
578 



198 
116 
47 
29 
24 
16 
11 
11 
22 
44 



691 
649 
629 
680 
663 
540 
530 
530 
648 
622 



41 
10 
19 
21 
16 
12 
16 
31 
86 
147 



732 
669 
648 
601 
569 
552 
546 
561 
634 
769 



EDUCATIONAL FM 



61 
82 
91 
106 
117 
121 
126 
135 
144 
150 



83 
92 
106 
117 
124 
126 
136 
147 
154 



20 
12 
12 
10 
6 
3 
10 
13 
10 
11 



95 
104 
116 
123 
127 
136 
148 
157 
166 



COMMERCIAL TV 



8 



1 

6 

81 

58 

26 

13 

21 

22 



351 
416 
716 
673 
200 
127 
128 
129 
125 
114 



47 
81 
96 
101 
104 
137 
186 
344 
427 
476 



67 

26 

12 

97 

298 

321 

310 

176 

129 

91 



29 
17 
14 
11 
8 






1 

1 

14 

29 

37 



1 

6 

10 

19 

12 

3 

6 



104 
107 
108 
198 
402 
458 
496 
519 
556 
566 



11 
20 

26 
32 
43 



5 
2 
O 
285 
171 
124 
113 
132 
109 
101 



16 
24 
23 
21 
23 
21 
16 



109 
109 
108 
483 
573 
582 
609 
661 
665 
667 



TV TRANSLATOR 


1957 


74 



6 

7 


48 17 
34 92 

27 158 


24 




41 

92 

158 


33 
64 
87 


74 


1958 


. . . . 88 


166 


1959 


96 


245 








EDUCATIONAL TV 



17 
30 
34 
41 
49 
53 
59 



Any seeming discrepancy in the relation of grants and deletions during the year to total authorizations 
at the close of the year is due to reinstatement of some deleitcd authorizations and other considerations 
impossible to detail in this general table. Figures shown are for close of each fiscal year. 



51 



THE DANNY THOMAS SHOW 

Seventh Year on Television 




CBS-TV 

Produced by 
MARTERTO ENTERPRISES, INC. 

Exclusive Management 
WILLIAM MORRIS AGENCY 



Sponsored by 

G£]\ERAL FOODS 

thru 

BE]\TON & BOWLES 



52 



100 LEADING ADVERTISERS 
-SPOT RADIO FOR 1959- 



i 



Ki3P5P55=55=3P;p5«5=55:5P53:35:55=:t5=^^ 



^-^J 



Rank Company 

1. Ford Motor Co $7,280,000 

2. R. J. Reynolds Tobacco Co. 4,800,000 

3. Chrysler Corp 4,129,000 

4. General Motors Corp 4,115,000 

5. Anheuser-Busch, Inc 3,683,000 

6. Liggett & Myers 3,600,000 

7. P. Lorillard Co 3,100,000 

8. The American Tobacco. . . 3,090,000 

9. Jos. Schlitz Brewing Co.. . 2,710,000 

10. Sinclair Refining Co 2,500,000 

11. Carling 3rev/ing Co., Inc. 2,000,000 

12. Thomas Leeming & Co. . . 2,000,000 

13. Bristol-Myers Co 1,900,000 

14. Texas Co 1,840,000 

15. Chesebrough-Pond's, Inc.. 1,670,000 

16. B. C. Remedy Co 1,600,000 

17. Fels & Co 1,600,000 

18. Beneficial Finance Co 1,578,000 

19. Eastern Air Lines, Inc 1,500,000 

20. Northwest Orient Airlines 1,500,000 

21. Shell Oil Co 1,500,000 

22. Plough, Inc 1,420,000 

23. Campbell Soup Co 1,400,000 

24. Ralston Purina Co 1,352,000 

25. American Airlines, Inc... 1,311,000 

26. Continental Baking Co... 1,215,000 

27. Esso Standard Oil Co 1,200,000 

28. The Firestone Tire & 

Rubber Co 1,100,000 

29. Miles Laboratories, Inc... 1,100,000 

30. Metropolitan Life 

Insurance Co 1,070,000 

31. The Gillette Co 1,059,500 

32. Sterling Drug, Inc 1,025,000 

33. Cities Service Co 1,000,000 

34. Standard Brands Inc 1,000,000 

35. Tetley Tea Co., Inc 975,000 

36. The F. & M. Schaefer Co.. 940,000 

37. Trans World Airlines, Inc. 925,000 

38. Pharmaco, Inc 910,000 

39. The Borden Co 900,000 

40. Theo. Hamm Brewing Co. 900,000 

41. The Cream of Wheat Co.. 850,000 

42. Clark Oil & Refining Corp. 820,000 

43. Corn Products Refining Co. 800,000 

44. Liebmann Breweries, Inc. 800,000 

45. The Quaker Oats Co 800,000 

46. Union Carbide 

Consumer Products Co. . 800,000 

47. Studebaker-Packard Corp. 750,000 

48. J. A. Folger & Co 735,000 

49. Falstaff Brewing Co 730,000 

50. Shulton, Inc 720,000 

51. Time, Inc 720,000 

52. Stanback Co., Ltd 715,000 



Rank Company 

53. P. Balantine & Sons 710,000 

54. Philip Morris, Inc 710,000 

55. General Foods Corp 705,000 

56. Greyhound Corp 700.,000 

57. Pabst Brewing Co.. 675,000 

58. The Florists' Telegraph 

Delivery Assn., Inc 665,000 

59. General Cigar Co 660,000 

60. Interstate Bakeries Corp. 660,000 

61. The Chattanooga Med. Co. 650,000 

62. Langendorf United 

Bakeries, Inc 650,000 

6)3). W. F. McLaughlin & Co... 650,000 

64. Sun Oil Co 625,000 

65. American Home Prod 616,000 

66. Standard Oil Co. (Ind.) . . 610,000 

67. Phillips Petroleum Co 605,000 

68. Household Finance Co.. . . 600,000 

69. General Mills, Inc 594,000 

70. The Mennen Co 590,000 

71. Nestle Co., Inc 590,000 

72. International Harvester Co. 583,000 

73. Foster-Milburn Co 580,000 

74. Skelly Oil Co 564,000 

75. John Morrell & Co 560,000 

76. National Airlines, Inc 550,000 

77. Piel .Bros 550,000 

78. Seaboard Finance Co 550,000 

79. Massey-Ferguson, Inc. . . . 535,000 

80. American Bakeries Co. . . . 515,000 

81. Hills Bros. Coffee, Inc 510,000 

82. Wm. Wrigley Jr. Co 500,000 

83. Burgermeister Brewing.. 495,000 

84. United Biscuit Co. of 

America 495,000 

85. Tea Council, U.S.A 484,000 

86. Lucky Lager Brewing Co. 475,000 

87. Dusquesne Brewing Co. of 

Pittsburgh 455,000 

88. Canada Dry Corp 450,353 

89. General iBaking Co 450,000 

90. The Bon Ami Co 450,000 

91. American Motors Co 435,000 

92. Paxton & Gallagher Co... 420,000 

93. S.S.S. Company 415,988 

94. Duffy-Mott Co., Inc 415,000 

95. Gulf Oil Co 415,000 

96. The Pharma-Craft 

Corp., Inc 415,000 

97. United Air Lines 415,000 

98. K.L.M. Royal Dutch 

Airlines 410,000 

99. The National Brewing Co. 410,000 
100. Associate^ Sepian 

Products 407,000 



Source: RAB. 

53 



.r'^iWfcai^i&ifcifciM'^SrSMwe^^^ 



Total Employment for TV Networks 
And 51 4 TV Stations 



1958 



Full Time 
3 Networks and 19 owned and operated stations 11,123 

94 Pre-Freeze TV Stations 8,709 

322 Post-Freeze Stations, VHF-TV Outlets . . 12,518 
79 Post-Freeze. Stations, UHF-TV Outlets . . . 1,915 



Part Time 


Total 


1,637 


12,760 


918 


9,627 


2,192 


14,710 


370 


2,285 



TOTAL 34,265 



5,117 



39,382 



Total Employment For AM Networks 
And 3 J 97 AM Stations* 



1958 



' Full Time 

I 7 Networks and their 23 owned 

and operated Stations 2,724 

3,174 other AM Stations 36,903 



TOTAL 39,627 



Excludes 93 independently operated PM Stations. 
SOURCE: FCC 



55 



Part Time 

49 
9,136 



9,185 



Total 

2,713 
46,039 

48,812 




"THE ADVENTURES of OZZIE and HARRIET " 

Over ABC-TV Every Wednesday Night 
Sponsored by Kodak and Quaker Oats Company 



56 



NATIONAL SPOT RADIO TIME 
SALES FOR 1958-1959 



1958t 



First Quarter $ 43,368,000 

Second Quarter 43,067,000 

Third Quarter 39,450,000 

Fourth Quarter 46,054,000 



t Official FCC Figrures 
t Estimated SRA Fig-ui 



1959$ 

$ 40,655,000 
46,808,000 
43,827,000 
45,492,000 



Total $171,939,000 $176,782,000 



Per Cent 
Change 

(6.3) 

8.7 

11.1 

(1.2) 



2.8 



BROADCAST EXPENSE OF AM 
NETWORKS and 3,197 STATIONS 



1958 

Networks and Their 

Owned and Other 

Type of Expense Operated Stations Stations Total 

Number of Networks 7 — 7 

Number of Stations- 23 3,174 3,197 

($ Thousands) 

Technical $ 9,011 $ 57,637 $ 66,648 

Program 40,720 123,590 164,310 

Selling 10,245 76,179 86,424 

General and Administrative 13,013 152,212 165,225 

Total Broadcast Expense $72,989 $409,618 $482,607 

* Includes 4 nationwide networks and 3 reg"ional networks and their 23 owned and operated stations. 
SOURCE: FCC 

57 



%s?«?»««W^S»miW^ 



ssSjsSgsisisss'S-iiSajj^^ 




MEL ALLEN 



58 



RADIO SET PRODUCTION 

-HOME, CLOCK, PORTABLE, AUTO- 




Year Home 

1950 7,053 

1951 5,275 

1952 3,539 

1953 3,886 

1954 2,696 

1955 2,998 

1956 3,037 

1957 3,228 

1958 2,621 

1959 3,145 



Clock 


Portable 


Auto 


Total 


$ Value 
(Add 000) 




1,675 


4,740 


13,468 


346,128 


111 


1,333 


4,543 


11,928 


298,439 


1,929 


1,720 


3,243 


10,431 


238,348 


2,041 


1,742 


5,183 


12,852 


286,471 


1,875 


1,333 


4,124 


10,028 


220,616 


2,244 


2,027 


6,864 


14,133 


283,225 


2,311 


3,113 


5,057 


13,518 


288,474 


2,516 


3,265 


5,496 


14,505 


351,601 


2,038 


3,373 


3,715 


11,747 


304,116 


2,794 


4,128 


5,555 


15,622 


330,874 




Year Home 

1950 7,818 

1951 5,358 

1952 4,394 

1953 3,309 

1954 2,701 

1955 2,659 

1956 3,007 

1957 3,193 

1958 2,669 

1959 2,729 

Source: EIA. 



Clock 


Portable 


Total 
(Add 000) 


— 


1,593 


9,411 


727 


1,200 


7,285 


1,666 


1,528 


7,588 


1,714 


1,503 


6,526 


1,897 


1,449 


6,047 


2,035 


1,879 


6,573 


2,223 


2,683 


7,913 


2,439 


3,205 


8,837 


2,205 


3,115 


7,989 


2,481 


3,687 


8,897 



59 



FeN-KeR-AdA, INC 



PRODUCERS 
OF 

'The Rebel'' 



ANDREW J. FENADY, PRODUCING 
IRVIN KERSHNER, DIRECTING 



STARRING 
NICK ADAMS 



In Association with GOODSON-TODMAN 



60 



: Causes of Business Failures in U. S. 
Advertising Agencies During 1959 



Underlying Causes 



Number Per Cent 



Lack of Experience in Line 3 7.5 

Lack of Managerial Experience 9 22.5 

Unbalanced Experience 5 12.5 

Incompetencef 23 57.5 

Totals 40 100.0 



Ajjparent Causes 
Evidence by inability to avoid conditions which resulted in : 

Inadequate Sales • • 17 

Receivable Difficulties 10 

Competitive Weakness 16 

Others 3 



42.5 

25.0 

40.0 
7.5 



t Experience not well rounded in sales, finance, purchasing- and production on the part of an individual in 
case of a proprietorship, or of two or more partners or officers constituting- a manag-ement unit. 



FAILURES OF ADVERTISING 
AGENaES-1946-1959 



^■^fg^>;; -v^^llW^l^^t^^^^T '"":"' :•'■ '^" :"■: :" 




JAN MURRA 

"TREASURE HUNT SHOW"— NBC-TV 

Monday to Friday — 10:30 to 11:00 A.M. EST 



Management'. 
William Morris Agency 



i&j 



62 



FAILURES OF ADVERTISING AGENCIES — 1946-1959 



(Continued from Page 61) 




Year 


Number 


1948 


24 


1949 


34 


1950 


38 


1951 


34 


1952 


19 


1953 


24 


1954 


34 


1955 


31 


1956 


32 


1957 


55 


1958 


36 


1959 


40 



Liabilities 

793,000 

746,000 

1,167,000 

1,043,000 

531^000 

466,000 

1,256,000 

815,000 

1,519,000 

2,081,000 

857,000 

1,554,000 

This record includes those businesses that ceased operations following- assignment or bankruptcy; ceased 
with loss to creditors after such actions as execution, foreclosure, or attachment; voluntarily withdrew leavingr 
unpaid oblig-ations ; were involved in court actions such as receivership, reorg-anization. or arrang-ement ; or 
voluntarily compromised with creditors. 



WrS!=«rft=«ra=i&iS 



COMPARATIVE BUSINESS 
FAILURE TRENDS 



=>=^=^=^— ^— ^— ^— ^=^— ^— ^— ^— ^— ^-^-5-?l— ^— >— ^— ^— ^??»!— ^— ^—\— ^— ^— ^ 



Percentage Change 

1958-1959 

Number Liabilities 



, Total Businesses, All Lines — 6 

Total Commercial Services +7 

Advertising Agencies . • +11 



Source: Dun & Bradstreet, Inc. 



— 5 

—10 

+81 



Avg. Liability 

Per Failure 

in 1959 

$49,300 
42,866 
38,850 



53 



NETWORK BRAND ADVERTISERS 

Estimated Expenditures By Quarters 



1959 



FOURTH QUARTER 



Anacin Tablets $3,745,996 

Dristan 2,398,934 

Winston Cigarettes 1,880,345 

Ford Passenger Cars 1,697,611 

Gillette Razors & Blades 1,464,303 

Tide 1,405,631 

Chevrolet Passenger Cars 1,396,734 

Kent Cigarettes 1,363,967 

Life Cigarettes 1,348,333 

Colgate Dental Cream 1,334,459 

Bufferin 1,384,368 

Bayer Aspirin Tablets 1,283,333 

Plymouth Passenger Cars . 1,356,666 



14. L & M Filter Tip Cigarettes 1,353,750 

15. Gleem Toothpaste 1,316,760 

16. Phillies Cigars 1,185,410 

17. Salem Cigarettes 1,170,444 

18. Alka Seltzer 1,135,531 

19. Dart Passenger Cars 1,044,523 

30. Geritol 997,477 

31. PhiUips Milk of Magnesia 973,933 

33. Polaroid Land Camera 971,033 

33. Lux Liquid Detergent 951,810 

34. Parliament Cigarettes 944,063 

25. Oldsmobile Passenger Cars 939,705 



THIRD QUARTER 



1. Kent Cigarettes $2, 

3. Anacin Tablets 2, 

3. Dristan 1, 

4. Winston Cigarettes 1, 

5. Phillies Cigars 1; 

6. Ford Passenger Cars 1, 

7. Tide 1, 

8. Viceroy Cigarettes 1: 

9. Colgate Regular & Aerosol 

Dental Cream 1, 

10. Camel Cigarettes 1 

11. Dodge Passenger Cars 1 

12. Salem Cigarettes 1 

13. Gleem Regular & 

Aerosol Toothpaste 1 



664,817 
284,856 
873,039 
592,989 
566,363 
507,142 
467,636 
446,730 

444,071 
414,256 
348,685 
262,270 

,253,822 



14. Bufferin 1 

15. Chevrolet Passenger Cars 1 

16. L & M Filter Tip Cigarettes 1 

17. Texaco, Inc. General Promotion. . . 1 

18. Gillette Razors & Blades 1 

19. Bayer Aspirin Tablets 1 

20. Alka Seltzer 1 

21. Mr. Clean All Purpose Clear.?:-. . . . 1 

22. Handy Andy Liquid 

Household Cleaner 

23. Prudential Insurance . 

24. Geritol 

25. Chesterfield Cigarettes 



245,857 
311,996 
148,093 
130,496 
083,648 
081,035 
075,464 
008,790 

993,331 
975,156 
894,130 
887,356 



Anacin Tablets $2, 

Chevrolet Passenger Cars 2. 

Tide . 1, 

Kent Cigarettes 1, 

Ford Passenger Cars 1, 

Colgate Regular & 

Aerosol Dental Cream 1, 

Gleem Regular & 

Aerosol Toothpaste 1, 

Phillies Cigars 1, 

Camel Cigarettes 1, 

Dristan 1, 

Winston Cigarettes 1, 

Bayer Aspirin Tablets 1, 



SECOND QUARTER 

415,775 13. L & M Filter Tip Cigarettes 1,324,438 

126,684 14. Bufferin 1,272,085 

925,987 15. Dodge Passenger Cars 1,267,994 

873,261 16. Handy Andy Liquid 

834,566 Household Cleaner 1,242,026 

17. Viceroy Cigarettes 1,234,975 

768,131 18. Chesterfield Cigarettes 1,100,463 

19. Salem Cigarettes 1,028,861 

660,063 20. Crest Tooth Paste 1,018,087 

565,090 21. Pall Mall Cigarettes 1,011,582 

556,717 22. Beech Nut Gum 1.002,310 

405,137 23. Bulova Watches 997,385 

371,823 24. AUca Seltzer 968.578 

332,009 25. Prudential Insurance 963,418 



FIRST QUARTER 



I. 

2. 

3. 

4. 

5. 

6. 

7. 

8. 

9. 
10. 
11. 
13. 
13. 



Anacin Tablets ^2., 

Chevrolet Passenger Cars 1, 

Tide 1 

Viceroy Cigarettes 1, 

Bayer Aspirin Tablets 1 

Ford Passenger Cars 1, 

Bufferin 1 

Phillies Cigars 1 

Dristan 1, 

Kent Cigarettes 1, 

Camel Cigarettes 1, 

L & M Filter Tip Cigarettes 1, 

Colgate Regular & 
Aerosol Dental Cream 1 



491,915 
967,622 
913,250 
728,378 
683,923 
627,009 
586,975 
661,658 
543,917 
430,690 
408,066 
368,694 

,864,877 



LNA-BAR: Gross Time Costs Only 
Released by TVB: 
Compiled by: LNA-BAR 



14. Winston Cigarettes 1,349,886 

15. Pall Mall Cigarettes 1,337,302 

16. Gleem Regular & 

Aerosol Toothpaste 1,288,689 

17. Old Gold Cigarettes 1,343,636 

18. Chesterfield Cigarettes 1,317,671 

19. Dodge Passenger Cars 1,178,894 

30. Salem Cigarettes 1,173,416 

31. Geritol 1 ,089,984 

33. Plymouth Passenger Cars 1,079,679 

33. Beech Nut Gum 964,000 

24. PhlUIps' MiUc of Magnesia 959,219 

25. Prudential Insurance 948,404 



65 




Stan Z. Surn^ 



66 



HOMES DELIVERED BY AVERAGi 

(Comparative Figures From 1956 to 1959) 

DAYTIME TV HOMES 
(Monday— Friday] 



1959'^ 

January 3,587 

February : 3,112 

March -. 3,022 

April 2,721 

May 2,490 

June 2,383 

July 2,635 

August 2,663 

September 2,676 

October 2,785 

November 2,844 

December 3,134 



Homes Di 


live red 




(Thousands) 




1958 


1957 


1956 


4,463 


4,004 


3,780 


3,914 


3,553 


3,180 


3,817 


3,318 


2,899 


3,501 


3^11 


2,662 


2,678 


2,557 


2,292 


2,677 


2,361 


1,998 


2,657 


2,628 


2,222 


2,649 


2,568 


2,415 


2,677 


2,474 


2,223 


2,636 


3,055 


2,915 


2,418 


3,373 


3,231 


2.874 


3,756 


3,074 



Annual Average 2,838 3,080 3,060 2,743 



NIGHTTIME TV HOMES 
(Monday— Sunday) 



Homes Delivered 

(Thousands) 

1959- 1958 1957 1956 

January 10,127 9,832 9,195 7,467 

February 10.207 10,027 9,098 7,779 

March 9,934 9,643 9,052 7,536 

April 9,614 9,373 9,025 7,350 

May 8,659 8,644 7,817 6,855 

June 7,830 7,781 7,053 6,115 

July 7,143 7,081 6,244 5,426 

August 7,395 7,189 6,751 5,383 

September 8,210 8,250 7,942 6,436 

October 8,966 9,265 8,890 7,400 

November 9,257 8,967 9.387 8,077 

December 9,084 9,820 9,222 8,378 

Annual Average 8,869 8,823 8,364 7,073 



* Total audience fig-ures. 
Source: A. C. Nielsen. 

67 



Exclusive Merchandising Representatives 

For 

Pat Boone — Brigitte Bardot 

The Many Loves of Dobie Gillis 

And 

Superman 



JAY EMMETT ASSOCIATES, INC. 

375 PARK AVENUE 
NEW YORK 22, N. Y. MU 8-5258 



68 



RADIO -TV TOP TEN 
NEWS EVENTS OF 1959 



^^^— ^— ^— ^— ^— ^— ^— ^— ^— ^— ^— ^— ^— >— ^— ^— ^'-'^—^--^— ^-^ 



The following events are Radio-Television Daily's 
selections as the top 10 news stories covered by broad- 
casting during 1959. 

1 — Khrushchev Visit 
2 — Eisenhower Foreign Tour 
3 — Russian Moon-Shots 
4 — Cuban Revolutionary Activities 
5 — TV Quiz and Payola Investigations 
6— The Steel Strike 
7— Death of John Foster Dulles 
8 — Rockefeller Withdrawal 
9 — The Nixon-Khrushchev Argument 
10 — ^Statehood for Alaska and Hawaii 



Outstanding Broadcasts 

ABC Radio — This Year Around The World 
ABC-TV — The Splendid American 
CBS-Radio — The Hidden Revolution 
CBS-TV — The Population Explosion 
NBC Radio — The Problem Is People 
NBC-TV — Journey To Understanding 
MBS — The Frantic Fifties 

69 



TOP NEWS SELECTIONS 
OF MAJOR NETWORKS 



•i^^^^l^^^^— ii»i--^— ^— ^-->-->--i 



Following are the events selected by the major networks as the top 10 news 
stories of 1959. 



_ABC— 

1 — Soviet- Premier Khrushchev's visit to 
U.S. and Camp David meetings with 
Eisenhower. 

2 — President- Eisenhower's two trips aboard 
to Europe in the summer and Asia, 
Africa and Europe in December, and 
vp Nixon's visit- to Soviet Union and 
Poland in July. 

3 — Russia's two successful moon shots. 

4 — The activity by Communist Chinese 
troops in Tibet and along the Indian 
border, and the charges by Laos of an 
invasion by Communist North Viet- 
namese troops. 

5 — Emerging African independence and 
nationalist movements. 

6 — The death of Sec. of State John Foster 
Dulles. 

7 — The investigation into the rigging of 
quiz shows. 

8 — The Cuban revolution and rise to power 
of Fidel Castro. 

9 — Statehood for Hawaii. 

10 — The nationwide steel strike. 



9 — Nixon-Khrushchev debate. 
10 — Tibet's fall, Indian border aggression. 

_MBS— 



1 — Nikita Khrushchev's trip to the United 
States. 

2 — Pres. Eisenhower's eleven-nation air- 
tour of Europe, Asia, Africa*. 

3 — The TV quiz scandals and the collat- 
eral payola probes. 

4 — Fidel Castro's revolutionary victory 
and his various governmental and lead- 
ership problems in Cuba. 

5 — The nationwide steel strike. 

6 — The death of John Foster Dulles. 

7 — Vice President's mid-year trip to Rus- 
sia and other Communist zones. 

8 — N.Y. Governor Rockefeller's withdraw- 
al from the G.O.P. Presidential race. 

9 — L.A. Dodgers' victory in the World 
Series. 

10 — Statehood for both Alaska and Hawaii. 



— NBC- 



— CBS— 

1 — Khrushchev's visit to the United States. 

2 — Eisenhower's year-end tour of Europe 
and Asia. 

3 — Eisenhower's tour of western Europe. 

4 — Soviet rocket to the moon. 

5 — Quiz scandals. 

6 — Cuba. 

7 — Steel strike. 

8 — Politics — candidates and Rockefeller. 



1 — Eisenhower and Khrushchev trips. 
2 — Russia's moon rocket. 
3 — Castro's accession to power. 
4 — Quiz investigations. 
5 — Steel strike. 
6 — Rockefeller's withdrawal. 
7 — Opening of St. Lawrence Seaway. 
8 — Dulles' death. 
9 — Nixon's trip to Russia. 
10 — Alaskan-Hawaiian statehood. 



71 




ED' 




"VIC" 



The 

AMES 
BROTHERS 

Exclusively RCA VICTOR RECORDS 



Personal Monogemenf 
BILL PICKS 

JU 2-3050 





"GENE" 



/' i/\e" 



'JOE 



72 



RADIO -TELEVISION DAILY'S 

18th Annual Critics Poll On 

ALL-AMERICAN RADIO 

FAVORITES OF 1959 



»— ^— ^— ^— )"->— ^— ^— ^--^— ^— ^— ^r-»— ^— ^--^— ^— ^— ^— )--^ 



Aioft of the Year 
EDWARD R. MURROW 

1^ 1^ 1^ 

Woman of the Year 
EYDIE GORME 

^ i^ i^ 

Dramatic Show of the Year 
SUSPENSE 

i^ i^ ^ 

Comedy Show of the Year 
BOB AND RAY 

•^ i^ i^ 

Musical Show of the Year 
CHRISTMAS SING WITH BING 

^ ^ i^ 

Commentator of the Year 
DAVID BRINKLEY 

-^^ i^ ik . 

Documentary of Year 
THE WORLD TODAY 



■^ it 



i^ 



Best New Program Idea 
ANDY GRIFFITH SHOW 

i^ i^ '>t 

Sportscaster of Year 
LINDSEY NELSON 



Best Public Service 

Programming 

CAPITAL ASSIGNMENT 



i^ 



^ ^ 



Producer of Year 
NORMAN BAER 



i^ i^ 



^ 



Director of Year 
PETER LASSALLY 



1^ 1^ 



^ 



Variety Show of Year 
BREAKFAST CLUB 



1^ 1^ 



ik 



Vocalist of Year — Male 
BOBBY DARIN 



1^ 1^ 



1^ 



Vocalist of Year — Female 
EYDIE GORME 



i^ i^ 



i^ 



Song Hit of the Year 
MACK THE KNIFE (ASCAP) 

^ i^ i^ 

Most Promising New Talent 

—Male 

BOBBY DARIN 



^ ^ 



^ 



Most Promising New Talent 

— Female 

ANITA BRYANT 



73 



J\alplt Lawardd 

This Is Your Life— NBC-TV 




producer of 

Truf-h or Consequences 

NBC-TV 

Bob Barker — Emcee 

If Could Be You 

NBC-TV 

Bill Ley den — Emcee 

About- Faces 

ABC-TV 

Ben Alexander — Emcee 



i;. 



.^^m- 




ulte Chadwick Company. 

Public Relations 



74 



RADIO -TELEVISION DAILY'S 

18th Annual Critics Poll On 

ALL-AMERICAN TELEVISION 

FAVORITES OF 7959 



Man of the Year 
ART CARNEY 

i^ ik ik 

Woman of the Year 

DINAH SHORE 

ik ^ i^ ik 

Dramatic Show of the Year 

THE UNTOUCHABLES 

1^ 1^ 1^ 

Comedy Show of the Year 

"ShAAll WORLD— ISN'T IT" 

i^ ^ ik 
Musical Show of the Year 
TONIGHT WITH BELAFONTE 

^ ^ i^ 

Commentator of the Year 

DAVID BRINKLEY 

1^ -^ 1^ 

Documentary of Year 

OUR AMERICAN HERITAGE 

i^ ik ik 

Panel Show of Year 

rVE GOT A SECRET 

ik ik ik 

Best New Program Idea 

TWILIGHT ZONE 

1^ 1^ 1^ 

Sportscaster of Year 

LINDSEY NELSON 

i^ ik ^ 

Color Program of Year 

THE DINAH SHORE SHOW 



Best Filmed Series 

TWILIGHT ZONE 

ik -^ ^ 

Children's Show of Year 

CAPTAIN KANGAROO 

i^ it i^ 

Western Show of Year 

MAVERICK 

1^ 1^ 1^ 

Mystery Show of Year 

PERRY MASON 

ik i:^ i^ 

Best Public Service 

Programming 

EYEWITNESS TO HISTORY 

ik it it 

Producer of Year 

DAVID SUSSKIND 

ik ik ik 

Director of Year 

JOHN FRANKENHEIMER 

^ i^ it 

Variety Show of Year 

ED SULLIVAN SHOW 

1^ 1^ 1^ 

Vocalist of Year — Male 

PERRY COMO 

i^ ik ik 

Vocalist of Year — Female 

DINAH SHORE 

ik it it 

Song Hit of Year 

PUT YOUR HEAD ON MY 

SHOULDER (BMI) 

1^ 1^ 1^ 

Most Promising New Talent 

PAT HARRINGTON, JR. 

CAROL BURNETT 



75 




Al Lohman, Jr. 

WABC — 6 to 9 A.M. 
Monday through Saturday 

GR. 2-4536 



76 



PRODUCTION OF VARIOUS 
TYPES OF TV SETS 



(From 1947 to 1959) 



Year 



Table & 
Portable 



Console 

1947 116,315 37,039 

1948 646,509 179,181 

, 1949 1,792,691 989,220 

1950 2,941,560 3,820,060 

1951 2,275,901 2,774,859 

1952 2,837,507 3,038,895 

1953 3,224,724 3,755,340 

1954 ........ 4,249,339 3,011,536 

1955 4,439,676 3,199,796 

1956 4,753,787 2,556,845 

1957 3,845,807 2,433,449 

1958 2,716,876 2,068,627 

1959 3,612,638 2,566,950 



Phono- 
Combi. 

25,217 
149,310 
218,089 
702,180 
334,038 
219,878 
235,763 

85,840 
117,049 

75,397 
120,089 
134,925 
169,792 



Total 
178,571 
975,000 
3,000,000 
7,463,800 
5,384,798 
6,096,280 
7,215,827 
7,346,715 
7,756,521 
7,387,029 
6,399,345 
4,920,428 
6,349,380 



$ Value 
(add 000) 

50,000 

230,000 

580,000 

1,350,000 

956,986 

1,049,000 

1,230,298 

1,028,540 

1,071,020 

938,596 

832,747 

667,899 

896,405 




Table- 
Year Portable 

1953 2,904,135 

1954 4,007,040 

1955 4,217,653 

1956 4,754,787 

' 1957 3,976,961 

1958 2,936,321 

1959 3,361,406 

Source: EI A. 



Kyonsoie 


ffiono- 
Combi. 


Total 


3,225,191 


211,245 


6,370,571 


3,183,584 


126,410 


7,317,034 


3,090,828 


112,603 


7,421,084 


2,556,845 


75,397 


7,387,029 


2,486,412 


96,847 


6,560,220 


2,080,999 


122,762 


5,140,082 


2,224,762 


162,508 


5,748,676 



77 



^"D^^ 







// 



THE FRENCH BROADCASTING SYSTEM (RTF) 
OFFERS YOU FREE OF CHARGE A REGULAR 
TRANSCRIBED SERVICE 



MUSICAL PROGRAMS 




EDUCATION 

French Lessons 
Interviews 



WOMEN'S PROGRAMS 

Fashion 
Cuisine 
Home Life 




AND BY SPECIAL SHORTWAVE FEED 
"FRENCH PRESS REVIEW" 

These broadcasts are distributed to North 
American stations as part of a goodwill 
program to promote better understanding 
between the peoples of France and America. 

THE FRENCH BROADCASTING SYSTEM 

PIERRE CRENESSE — Director in North America 

78 



ESTIMATED EXPENDITURES OFl 
NETWORK TV ADVERTISERS 

— BY PRODUCT CLASSIFICATION — 

GROSS TIME COSTS ONLY 





December 


4.th Quarter 


J an. -Dec. 


Jan.-D'ec. 


Agriculture and Farming i 


1959 


1959 


1959 


1958 


155,690 


$ 506,390 


$ 1,809,137 


$ 63,454 


Apparel, Footwear and Acces- 










sories 


916,625 


3,470,995 


7,221,250 


5,408,809 


Automotive, Automotive Ac- 










cessories and Equipment. . . 


3,873,514 


14,261,411 


46,709,247 


52,500,296 


! Beer, Wine 


652,343 


1,985,288 


6,715,256 


6,28i8,987 


' Building. Materials, Equip- 










' ment and Fixtures 


359,514 


1,224,716 


3,380,407 


2,395yll7 


1 Confectionery and Soft Drinks 


1,828,316 


4,458,241 


12,982,938 


9,3214,276 


Consumer Services 


365,381 


1,223,732 


3,441,788 


2,777,3211 


ii Drugs and Remedies 


7,558,317 


22,644,325 


74,950,528 


58,043,625 


j Entertainment and Amusement 




12,408 


383,278 


249,989 


Food and Food Products 


10,297,393 


30,511,028 


113,099,511 


109,206,706 


Freight, Industrial and Agri- 










cultural Development 


56,680 


169,220 


404,807 


— 


Gasoline, Lubricants and Other 










, Fuels 


1,371,556 


3,860,900 


9,830,669 


3,132,351 


1 Horticulture 


— 


— 


249,608 


1,007,774 


Household Equipment and 










Supplies 


2,318,834 


7,272,776 


30,112,185 


23,544,658 


Household Furnishings 


378,533 


1,300,040 


4,025,729 


31,465,904 


Industrial Materials 


2,188,595 


5,632,342 


20,980,307 


17,879,698 


Insurance 


715,694 


2,859,732 


10,270,755 


6,944,698 


Jewelry, Optical Goods and 










Cameras 


2,338,242 


5,654,416 


13,966,553 


12,971,333 


Office Equipment, Stationery 








and Writing Supplies 


683,756 


1,699,282 


4,615,765 


6,7)51,311 


i Political 


— 


— 


— 


274,290 


Publishing and Media . 


21,332 


21,332 


26,593 


848,841 


Radio, TV Sets, Phonographs, 










Musical Instruments and 










Accessories 


371,410 


1,596,893 


5,373,926 


8,515,340 


Smoking Materials 


6,416,374 


18,544,357 


75,009,215 


62,092,208 
61,475,688 


Soaps, Cleansers and Polishes. 


5,595,119 


16,969,676 


67,140,302 


Sporting Goods and Toys 


337,742 


1,421,670 


2,999,564 


1,762,906 


^ Toiletries and Toilet Goods... 


9,072,632 


26,297,667 


102,311,526 


98,921,152 


Travel Hotels and Resorts .... 


58,326 


355,203 


1,1215,861 


2,590,983 


Miscellaneous 

Total ^ 


737,551 


2,073,762 


8,174,825 


8,153,688 


^58,669,469 


$176,027,802 


$627,311,530 


$566,590,^1 



Source: TvB, LNA-BAR: Gross Time Costs Only. 

79 




1940 
1960 



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81 



PiTSlJLLIiM«¥ 



Specialists 

in 

Talent 

for 

TV 

Commercials 



248 East 50th Street Celebrity Department 

PLaza 5-6220 PLaza 5-6222 



82 



«5=15^r» 



iTV Stations Reporting Profit or Loss 
By Full and Part Year Operation 



1958 

Pre-Freeze Post-Freeze 

All VHF VHF UHF 

A. Stations in operation 
on December 31, 1958: 

Full year operation: 

Profit 93 191 27 

Loss 14 104 46 

Data not available — 3 — 

Subtotal 107 298 73 

Part year operation: 

Profit ^ — 4 — 

• Loss — 19 4 

Data not available — 5 — 

Subtotal — 28 4 

B. Stations in operation during 
1958 but ceasing operations 

prior to December 31, 1958 1 1 10 

C. Total stations operating all 

or part of 1958 108 327 87 

Broadcast Expenses Of 3 TV 
Networks And 514 TV Stations 



Total 



311 

164 

3 

478 

4 

23 

5 

32 



12 



522 



1958 

Networks and Their 
Oivned and 
Type of Expense Operated Stations 

Number of networks 3 

Number of stations 19 

Technical $ 58,008 

Program 312,649 

Selling 27,020 

General and Administrative 42,046 

Total Broadcast Expenses $439,723 

Source: FOC. 



($ 



Other 




Stations 


Total 


495 


3 
514 


Thousands) 




^ 69,696 


$127,704 


171,419 


484,068 


46,994 


74,014 


130,252 


172,298 



, $418,361 



$858,084 



83 



GREAT SHOW 



;t 





@ U.S. STEEL HOUR! 

ILIEiNATE WEDNESDAYS 

"LI¥E" FiOM NEW ¥OiK 

CBS-T¥ 

PRODUCE0 BY THE THEITiE GUILD 



SPOT RADIO MARKET VOLUME 
COMPARISONS, 1957-1958 



— ^—l*??!—^—!—^— ^—^—i—^— 1—1— ^—1—1— 1—1— 1—^—1— ^—^—>—)—l— !—)—>— 1 



1957 



195S 



Market 



No. of Stas. 
Rpt. $25,000 

or more 
Time Sales 



Natl. Spot 
Dollar 
Volume 



No. of Stas. 




Rpt. $25,000 


Natl. Spot 


or more 


Dollar 


Time Sales 


Volume 


35 


$24,569,699 


26 


11,123,235 


28 


7,340,538 


11 


5,897,405 


21 


5,041,589 


17 


4,234,901 


18 


4,151,804 


13 


3,399,394 


20 


2,819,223 


17 


2,908,160 


8 


2,762,319 


12 


2,326,788 


11 


1,522,594 


14 


1,778,168 


11 


1,771,695 


8 


1,481,124 


7 


2,758,008 


9 


1,871,952 


16 


1,668,591 


5 


1,582,400 


8 


1,455,936 


14 


1,342,634 


6 


1,491,723 


6 


1,405,246 


7 


1,310,322 


11 


1,113,566 


12 


1,422,490 


9 


1,077,497 


11 


1,075,378 


14 


1,178,796 


7 


1,048,457 


5 


1,242,948 


8 


1,074,125 


8 


1,149,173 


8 


975,691 


6 


930,736 


6 


990,218 


8 


864,125 


8 


832,321 


3 


859,180 


8 


703,432 


6 


636,599 


4 


858,616 


5 


667,772 


5 


750,282 


5 


685,593 


11 


792,337 


7 


693,261 


13 


697,206 


7 


529,499 


7 


652,042 


(Continued 


on Page 87) 



N.Y., N.E., N.J 32 

Chicago 25 

Los Angeles 26 

Detroit 10 

Philadelphia 18 

Boston 15 

San Francisco 18 

St. Louis : 12 

Pittsburgh 18 

Washington, D. C 14 

Cleveland 8 

Minneapolis-St. Paul 9 

Buffalo 12 

Baltimore 13 

Houston 11 

Milwaukee 7 

Cincinnati 8 

Kansas City 7 

Atlanta 14 

Hartford 4 

Dallas 8 

Seattle 11 

Des Moines 6 

Indianapolis 6 

Albany-Schenectady 7 

New Orleans 11 

Miami 12 

Memphis 9 

Providence 10 

Portland, Ore 13 

Omaha 7 

Columbus, 5 

San Antonio 8 

Louisville 8 

Nashville ; 7 

Rochester 6 

Charlotte 6 

San Diego 8 

Richmond, Va 7 

Cedar Rapids 3 

Oklahoma City 7 

Tulsa 6 

Toledo 4 

Raleigh 5 

Syracuse 5 

Sacramento 5 

Birmingham 11 

Fort Worth 6 

Tampa-St. Petersburg 12 

Norfolk-Portsmouth 7 

Shreveport 8 



$22,013,448 

11,071,217 

6,881,370 

6,560,792 

5,034,286 

4,411,043 

4,028,786 

3,660,536 

3,019,252 

2,854,775 

2,624,374 

2,574,460 

1,765,858 

1,743,023 

1,726,763 

1,432,694 

2,939,844 

2,132,211 

1,707,650 

1,671,858 

1,579,597 

1,512,989 

1,504,794 

1,493,597 

1,317,495 

1,261,849 

1,239,015 

1,237,792 

1,153,789 

1,150,455 

1,136,809 

1,124,029 

1,110,188 

1,066,011 

980,947 

956,820 

946,128 

911,065 

853,514 

828,280 

819,299 

795,697 

782,095 

716,137 

696,484 

674,081 

661,443 

659,449 

622,410 

587,261 

585,074 



85 



CAM FY'S CORNER 

260 — 5-Minute Spot Carriers 
Now in Its Second Year 

FEATURING 

mn, CHRIS SCHEIKEL and THE 
SPORTS liREATS OF ALL TIME 




HERITAGE 
PRODUCTIOIVS 



730— 5th Ave. 



JU 6-6500 



New York, N. Y. 



86 



SPOT RADIO MARKET VOLUME 

(Continued from Page 85) 

, — 1957 

No. of Stas. 
Rpt. $25,000 
or more 
Market Time Sales 

Dayton 4 

Jacksonville 8 

Spokane 6 

Fresno 7 

Fort Wayne 4 

Wheeling-Steubenville 7 

Worcester 4 

Little Rock 8 

Grand Rapids 6 

Wichita 5 

Youngstown 7 

Topeka 4 

Salt Lake City 8 

Knoxville 9 

New Haven 4 

Phoenix 9 

Akron 4 

Albuquerque 7 

Peoria 5 

Davenport-Rock Island 5 

Corpus Christie 5 

Canton, 4 

Flint 6 

Harrisburg 5 

Portland, Me 4 

Kalamazoo 3 

Springfield-Hlyk 7 

Charleston, W. Va 8 

Allentown-Beth 7 

Duluth-Superior 6 

Scranton 6 

Columbia, S. C 5 

Amarillo 5 

Greenville, S. C. . . 7 

Madison 3 

Austin 4 

Jackson, Miss 6 

El Paso 5 

Montgomery 6 

South Bend 3 

Roanoke 5 

Chattanooga ^ 

Stockton ^ 

Wilmington, Del 4 

Huntington, W. Va ti 

Tucson 8 

St. Joseph, Mo 3 

Bakersfield 6 

Wichita Falls 3 

Utica-Rome 6 

Mobile 6 

Lancaster 3 



'* 


No. of Stas. 


"* 


Natl. Spot 


Rpt. $25,000 


Natl. Spot 


Dollar 


or more 


Dollar 


Volume 


Time Sales 


Volume 


580,471 


4 


555,355 


563,638 


10 


571,534 


562,000 


8 


623,337 


561,079 


8 


607,695 


540,046 


4 


533,609 


528,713 


7 


498,951 


519,169 


5 


507,714 


516,178 


8 


474,469 


513,896 


6 


538,761 


496,188 


6 


498,573 


494,774 


8 


486,076 


481,451 


4 


429,246 


476,005 


9 


414,756 


404,809 


10 


426,099 


397,394 


4 


394,095 


388,694 


12 


397,809 


378,043 


4 


362,705 


372,168 


7 


357,719 


360,641 


5 


388,607 


358,982 


5 


410,638 


349,605 


6 


388,741 


314,212 


5 


342,559 


307,201 


6 


351,874 


306,749 


5 


309,525 


288,952 


4 


246,130 


285,395 


3 


327,907 


285,037 


9 


254,825 


278,834 


8 


218,549 


268,221 


8 


279,376 


264,867 


6 


253,028 


253,123 


6 


237,580 


259,166 


6 


274,747 


243,673 


5 


240,092 


235,825 


7 


213,590 


234,913 


3 


274,432 


232,778 


4 


240,714 


232,745 


6 


232,232 


227,383 


5 


195,749 


226,199 


5 


339,794 


216,597 


3 


183,395 


208,291 


6 


183,576 


208,199 


'i 


zu7,689 


205,623 





286,833 


199,3^4 


4 


l«0,9u4 


19V,6o7 





213,948 


196,791 


8 


134,070 


193,732 


3 


152,959 


193,015 


7 


197,486 


192,408 


3 


222,517 


191,186 


7 


211,526 


190,879 


6 


211,771 


189,527 


5 


214,205 



SOURCE; FCC 



87 



For q ualitative 
facts on 



rams 



prog 
and 



audiences 




730 FIFTH AVENUE 
NEW YORK 19, N. Y. 



ULSE, Inc. 



LOS ANGELES • CHICAGO • LONDON 



AMERICAN RESEARCH 
BUREAU, mC. 

400 Park Ave., New York City 
Phone: PLaza 1-5577 

BROADCAST ADVERTISERS 

REPORTS, INC. 

750 Third Ave., New York 17, N. Y. 

Phone: YUkon 6-8410 

R. H. BRUSKIN ASSOCIATES 
CREATIVE MAEKET RESEARCH 

96 Bayard St., New Brunswick, N. J. 

Phone: GHarter 9-1800 
New York Phone: WHitehaU 4-7023 

BUREAU OF BROADCAST 
MEASUREMENT 

96 Eglinton Ave. E., Toronto, Ont. 
Phone: HUdson 5-9464 

CROSSLEY, S-D SURVEYS, INC. 

405 Park Ave., New York 22, N. Y. 
Phone: PLaza 5-1606 

ELUOTT-HAYNES LTD. 

515 Broadview Ave., Toronto 6, Ont., Canadh 
Phone: HOward 3-1144 

C. E. HOOPER, INC. 

375 Park Ave., New York 22, N. Y. 
Phone: MUrray HiU 8-2290 

INSTITUTE FOR MOTIVATIONAL 
RESEARCH 

Croton-on-Hudson, N. Y. 
Phone: CRoton 14721 

MARKET RESEARCH CORP. 
OF AMERICA 

122 East 42nd St., New York 17, N. Y. 
Phone: OXford 7-3540 

A. C. NIELSEN COMPANY 

575 Lexington Ave., New York 22, N. Y. 
Phone: MU 8-1020 

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500 Fifth Ave., New York, N. Y. 
Phone: COlumLus 5-5400 

ALFRED POLITZ MEDIA STUDIES, 

INC. 

527 Madison Ave., New York 22, N. Y. 

Phone: PLaza 9-5200 



THE PULSE, INC. 

/30 Fifth Ave., N. Y. 19, N. Y. 
Phone: JUdson 6-3316 

RADIO REPORTS, INC. 

730 Fifth Ave., N. Y. 19, N. Y. 
Phone: CO 5-7650 

RESEARCH CONSULTANTS, INC. 

64 WaU St., Norwalk, Conn. 
Phone: VOlunteer 6-8224 

ELMO ROPER & ASSOCIATES 

1271 Ave. of Americas, New York, N. Y. 
Phone: PLaza 7-4900 

N. C. RORABAUGH CO., INC. 

347 Madison Ave., New York 17, N. Y 
Phone: MUrray Hill 6-21934 

ROSS FEDERAL RESEARCH CORP 

5 E. 35th St., New York 16, N. Y. 
Phone: MUrray Hill 4-2068 

SCHWERIN RESEARCH CORP. 

270 Madison Ave., New York 16, N. Y. 
Phone: OR 9-5858 

SINDLINGER & CO. 

HE. Hinckley Ave., Ridley Park, Pa. 
Phone: LEhigh 24100 

DANIEL STARCH AND STAFF 

Boston Post Rd. & Beach Ave. 

Mamaroneck, N. Y. 

Phone: OWens 8-0800 

TRENDEX, INC. 

535 Fifth Ave., New York 17, N. Y. 

Phone: MU 2-1182 

VIDEODEX, INC. 

342 Madison Ave., New York 17, N. Y. 
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8 W. 40th St., New York 18, N. Y. 
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89 




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18 east SOth St., new york 22, pi 2-06S0 



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50 Rockefeller Plaza, New York 229 West 43rd Street, Times Bldg., N. Y. 

Phone: PLaza 7-1111 pi^^^^. ^^^^^^ 9-8558 

General Manager Frank J. Starzel xr .i * • ^./r t^ xr- j. t^ 

A 4. r^ T\yr j; t> j- rv-iT North American Mgr. . D. KimptoH Rogers 

Asst. Gen. Mgr. for Radio-TV __ ^ ,.^ ^ x o -r,^ 

Oliver Gramling News Editor J. S. Bates 

Secretary Lloyd Stratton Accountant Marjorie Hathaway 

Radio-TV News Editor . John A. Aspinwall Chief Washington Correspondent 

J. W. Hefternan 

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252 East 50th St., New York 22 235 East 45th Street, New York 

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^ ^ . ^. ^ 1st V.P. & Gen. Bus. Mgr. 

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Phone: PLaza 7-1111 V.P. & Gen. News Mgr.. .Earl J. Johnson 

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18 East 50th St., New York Chicago 

Phone: PLaza 2-0650 400 W. Madison St., Daily News Bldg., 

nu ^f T3^„ A XT ^i, aj. Phone: FRanklin 2-9000 

Ch. of Board Nathan Straus ^^ ,. .^ ^. ^^ -^ ^ ^ ,,.,, 

T^ . , ^ T^ ^ ^ National Radio News Mgr. .Dean C. Miller 

President R. Peter Straus 

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Vice President John J. McSweeney „^ , , „,. , » « 

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92 



ASSOCIATION OF BROADCASTERS 

SEAL 
OF GOOD 
PRACTICE 

TELEVISION CODE 



i 



In addition- to the three major networks, the following- 381 stations and film affiliates 
are subscribers to the NAB TV Code and authorized to use the Seal of Good Practice. 
Stations are listed alphabetically according- to call letters, as of April 1, 1960. 



WABC-TV — New York, N. Y. 
WABI-TV — Bang-or, Maine 
WAFB-TV — Baton Roug-e, Louisiana 
WAGA-TV — Atlanta, Georg-ia 
WAGM-TV — Presque Isle, Maine 
WAKR-TV — Akron, Ohio 
WALA-TV — Mobile, Alabama 
WALB-TV — Albany, Georg-ia 
WANE-TV — Fort Wayne, Indiana 
WAPI-TV — Birming-ham, Alabama 
WAST — Albany, New York 
WATE-TV — KnoxTille, Tennessee 
WAVE-TV — Louisville, Kentucky 
WAVY-TV — Portsmouth, Virginia 
WBAL-TV — Baltimore, Maryland 
WBAP-TV — Fort Worth, Texas 
WBAY-TV — Green Bay, Wisconsin 
WBBM-TV — Chicago, Illinois 
WBEN-TV— Buffalo, New York 
WBIR-TV — Knoxville, Tennessee 
WBKB — Chicago, niinois 
WBNS-TV — Columbus, Ohio 
WBRC-TV — Birming-ham, Alabama 
WBRZ — Baton Rouge, Louisiana 
WBTV — Charlotte, North Carolina 
WBTW — Florence, South Carohna 
WBZ-TV — Boston, Massachusetts 
WCAU-TV — Philadelphia, Pennsylvania 
WCAX-TV — Burling-ton. Vermont 
WCBS-T\^ — New York, N. Y. 
WCCO-TV — Minneapolis, Minnesota 
WCDC — Adams, Massachusetts 
WCIA — ChampaigTi, Illinois 
WCKT — Miami, Florida 
WCNY-TV — Watertown, New York 
WCPO-TV — Cincinnati, Ohio 
WCSC-TV — Charleston, South Carolina 
WCSH-TV — Portland, Maine 
WCYB-TV — Bristol, Virginia 
WDAF-TV — Kansas City, Missouri 
WDAN-TV — Danville, Dhnois 
WDAU-TV — Scranton, Pennsylvania 
WDAY-TV — Farg-o, North Dakota 
WDBJ-TV — Roanoke, Virg-inia 
WDBO-TV — Orlando, Florida 
WDEF-TV — Chattanooga, Tennessee 
WDSM-TV — Duluth. Minnesota 
WDSU-TV — New Orleans, Louisiana 
WEAU-TV — Eau Claire. Wisconsin 
WEEK-TV — Peoria, Illinois 
WEHT — Henderson, Kentucky 
WESH-TV — Daytona Beach. Florida 
WEWS — Cleveland, Ohio 
WFAA-TV — Dallas. Texas 
WFBG-TV — Altoona. Pennsylvania 



WFBM-TV — Indianapohs, Indiana 
WFGA-TV — Jacksonville, Florida 
WFLE-TV — Evans\-llle, Indiana 
WFIL-TV — Philadelphia, Pennsylvania 
WFLA-TV — Tampa, Florida 
WFMJ-TV — Young-stown, Ohio 
WFMY-TV — Greensboro, North Carohna 
WFRV-TV — Green Bay, Wisconsin 
WGAL-TV — Lancaster, Pennsylvania 
WGAN-TV — Portland, Maine 
WGEM-TV — Quincy, IlUnois 
WGN-TV — Chicago, Illinois 
WGR-TV — Buffalo, New York 
WHAS-TV — Louisville, Kentucky 
WHBF-TV — Rock Island, Ilhnois 
WHDH-TV — Boston, Massachusetts 
WHEC-TV — Rochester, New York 
WHEN-TV — Syracuse, New York 
WHIO-TV — Dayton, Ohio 
WHIS-TV — Bluefield, West Virginia 
WHIZ-TV — Zanesville, Ohio 
WHO -TV — Des Moines, Iowa 
WHTN-TV — Hunting-ton, West Virginia 
WIBW-T^' — Topeka. Kansas 
WIIC — Pittsburgh, Pennsylvania 
WIMA-TV — Lima. Ohio 
WINK-TV — Ft. Myers, Florida 
WINR-TV — Binghamton, New York 
WIS-TV — Columbia. South Carohna 
WISC-TV — Madison, Wisconsin 
WISH-TV — Indianapohs, Indiana 
WISN-TV — Milwaukee, Wisconsin 
WITI-TV — Milwaukee, Wisconsin 
WJAC-TV — Johnstown. Pennsylvania 
WJAR-TV — Providence, Rhode Island 
WJBK-TV — Detroit, Michigan 
W JIM -TV — Lansing-, Michig-an 
WJRT — Flint, Michig-an 
WJTV — Jackson, Mississippi 
WJW-TV — Cleveland, Ohio 
WJXT — Jacksonville, Florida 
WJZ-TV — Baltimore. Maryland 
WKBN-TV — Youngstown, Ohio 
WKBT — La Crosee. Wisconsin 
WKBW-TV — Buffalo. New York 
WKJG-TV — Fort Wayne, Indiana 
WKNX-TV — Sa^naw, Michig-an 
WKRC-TV — Cincinnati. Ohio 
WKRG-T\^ — Mobile. Alabama 
WKST-TV — New Castle. Pennsylvania 
WKTV— Utica, New York 
WKY-TV — Oklahoma City. Oklahoma 
WKYT — Lexingrton. Kentucky 
WKZO-TV — Kalamazoo. Michiiran 
WLAC-TV — Nashville. Tennessee 

(Continued on Page 94) 



93 



SUBSCRIBERS TO TV CODE 

(Continued from Page 9i3) 

WLBT — Jackson, Mississippi 
WLBZ-TV — Bang-or, Maine 
WLOF-TV — Orlando, Florida 
WLOS-TV — Asheville, North Carolina 
WLUC-TV — Marquette, Michigran 
WLUK-TV — Marinette, Wisconsin 
WLVA-TV- — ^Lynchburg-, Virginia 
WLW-A — Atlanta, Georg-ia 
WLW-C— Columbus, Ohio 
WLW-D — Dayton. Ohio 
WLW-I — Indianapolis, Indiana 
WLW-T — Cincinnati, Ohio 
WLYH-TV- — Lebanon, Pennsylvania 
WMAL-TV — Washingrton. D. C. 
WMAR-TV — Baltimore, Maryland 
WMAZ-TV — Macon. Georg:ia 
WMBD-TV — Peoria. Illinois 
WMCT — Memphis, Tennessee 
WMSL-TV — Decatur, 111. 
WMT-TV — Cedar Rapids. Iowa 
WMTV — Madison. Wisconsin 
WMTW-TV — Poland Spring-, Maine 
WNBC — New Britain, Connecticut 
WNBF-TV — Bing-hamton, New York 
WNBQ — Chicago, Illinois 
WNCT — Greenville, North Carolina 
WNDU-TV — South Bend. Indiana 
WNEM-TV — Bay City. Michigan 
WNEP-TV — Scranton. Pennsylvania 
WNHC-TV — New Haven. Connecticut 
WOAI-TV — San Antonio. Texas 
WOAY-TV — Oakhill. West Virg-inia 
WOC-TV — Davenport, Iowa 
WOI-TV — Ames, Iowa 
WOOD-TV — Grand Rapids, Michigan 
WOW-TV — Omaha, Nebraska 
WPBN-TV — Traverse City. Michig-an 
WPIX — New York, N. Y. 
WPRO-TV — Providence, Rhode Island 
WPSD-TV — Paducah, Kentucky 
WPST-TV — Miami. Florida 
WRAL-TV — Raleig-h, North Carolina 
WRBL-TV — Columbus. Georgia 
WRC-TV — Washington, D. C. 
WRCA-TV — New York, N. Y. 
WRCV-TV — Philadelphia, Pennsylvania 
WREC-TV — Memphis, Tennessee 
WREX-TV — Rockford, IlUnois 
WRGB — Schenectady, New York 
WROC-TV — Rochester, New York 
WRVA-TV — Richmond, Virginia 
WSAU-TV — Wausau, Wisconsin 
WSAZ-TV — Huntington, West Virginia 
WSB-TV— Atlanta, Georgia 
WSBT-TV — South Bend, Indiana 
WSFA-TV — Montgomery. Alabama 
WSIX-TV — Nashville, Tenn. 
WSJS-TV — Winston-Salem, North Carolina 
WSJV — Elkhart. Indiana 
WSLS-TV — Roanoke, Virginia 
WSM-TV — Nashville, Tennessee 
WSOC-TV — Charlotte. North Carolina 
WSPA-TV — Spartanburg, South Carolina 
WSPD-TV — Toledo, Ohio 
WSUN-TV — St. Petersburg, Florida 
WSVA-TV — Harrisonburg, Virginia 
WSYR-TV — Syracuse, New York 
WTAE — Pittsburgh, Pennsylvania 
WTAP — Parkersburg. West Virginia 
WTAR-TV — Norfolk. Virginia 
WTCN-TV — Minneapolis. Minnesota 
W-TEN — Albany. New York 
WTHI-TV — Terre Haute, Indiana 
WTIC-TV — Hartford.Connecticut 
WTMJ-TV — Milwaukee, Wisconsin 
WTOC-TV — Savannah, Georgia 
WTOK-TV — Meridian, Mississippi 
WTOL-TV — Toledo. Ohio 
WTOM-TV — Cheboygan, Michigan 
WTOP-TV — Washington, D. C. 
WTPA-TV — Harrisburg. Pennsylvania 
WTRF-TV — Wheeling. West Virginia 
WTVC — Chattanooga. Tennessee 
WTVD — Durham. North Carolina 
WTVJ — Miami. Florida 
WTVM — Columbus. Georgia 
WTVN — Columbus. Ohio 
WTVP — Decatur. Illinois 
WTVT — ^Tampa. Florida 



[^K.^.^^f^i.^^K^y.'^'.^^mS.-s^^'s^i'g^K.^i^ii^Ki^^^mk-^^ 



WTVW — Evansville, Indiana 
WUSN-TV — Charleston, South Carolina 
WVEC-TV — Norfolk. Virginia 
WVET-TV — Rochester, New York 
WVUE — New Orleans, Louisiana 
WWJ-TV — Detroit. Michigan 
WWL — New Orleans. Louisiana 
WWTV — Cadillac. Michigan 
WXEX-TV — Petersburg. Virginia 
WXYZ-TV — Detroit, Michigan 
KABC-TV — Los Angeles. California 
KAKE-TV — Wichita. Kansas 
KALB-TV — Alexandria. Louisiana 
KARD-TV — Wichita. Kansas 
KARK-TV — Little Rock, Arkansas 
KAYS-TV — Hays, Kansas 
KBAK-TV — Bakersfield, California 
KBAS-TV — -Ephrata, Washington 
KBES-TV — Medford, Oregon 
KBMB-TV — Bismarck, North Dakota 
KBOI-TV — Boise, Idaho 
KBTV — Denver, Colorado 
KCBD-TV — Lubbock, Texas 
KCEN-TV — Temple, Texas 
KCIX-TV — Boise. Idaho 
KCMO-TV — Kansas City. Missouri 
KCMT — Alexandria. Minnesota 
KCOP — Los Angeles. California 
KCRA-TV — Sacramento, California 
KCRG-TV — Cedar Rapids, Iowa 
KCSJ-TV — Pueblo, Colorado 
KCTV — San Angelo, Texas 
KDAL-TV — Duluth, Minnesota 
KDIX-TV — Dickinson, North Dakota 
KDKA-TV — Pittsburgh, Pennsylvania 
KDUB-TV — ^Lubbock, Texas 
KDUH-TV — Hay Springs, Nebraska 
KEDY-TV — Big Spring, Texas 
KELO-TV — Sioux Falls, So\ith Dakota 
KDLO-TV — Sioux Falls, South Dakota* 
KPLO-TV — Sioux Falls, South Dakota* 

* (Satellites of KELO-TV) 
KELP — El Paso, Texas 
KENS-TV — San Antonio, Texas 
KEPR-TV — Pasco, Washington 
KERO-TV — Bakersfield, California 
KETV — Omaha, Nebraska 
KEY-T — Santa Barbara, California 
KFBC-TV — Cheyenne, Wyoming 
KFDA-TV — Amarillo, Texas 
KFDM-TV — Beaumont, Texas 
KFDX-TV — Wichita Falls, Texas 
KFEQ-TV — St. Joseph, Missouri 
KFJZ-TV — Fort Worth, Texas 
KFMB-TV — San Diego, California 
KFRE-TV — Fresno, California 
KFSD-TV — San Diego, California 
KFVS-TV — Cape Girardeau, Missouri 
KFYR-TV — Bismarck, North Dakota 
KGBT-TV — Harlingen, Texas 
KGGM-TV — Albuquerque, New Mexico 
KGHL-TV — Billings, Montana 
KGLO-TV — Mason City, Iowa 
KGMB-TV — Honolulu, Hawaii 
KGNC-TV — Amarillo, Texas 
KGO-TV — San Francisco. California 
KGW-TV — Portland. Oregon 
KHBC — Hilo. Hawaii 
KHOL-TV — Kearney, Nebraska 
KHOU-TV — Houston. Texas 
KHPL-TV — Hayes Center. Nebraska 
KHQ-TV — Spokane, Washington 
KHQA-TV — Hannibal, Missouri 
KHSL-TV — Chico, California 
KHVH-TV — Honolulu. Hawaii 
KID-TV — Idaho Falls. Idaho 
KIEM-TV — Eureka. California 
KIMA-TV — Yakima. Washington 
KING-TV — Seattle. Washington 
KINY-TV — Juneau, Alaska 
KIRO-TV — Seattle. Washington 
KIVA — Yuma. Arizona 
KJEO-TV-^Fresno. California 
KKTV — Colorado Springs. Colorado 
KLEW-TV — ^Lewiston, Idaho 
KLFY-TV — Lafayette. Louisiana 
KLIX-TV — Twin Falls. Idaho 
KLTV — rTyler, Texas 
KLZ-TV — Denver. Colorado 



94 



(3=3^:3^::=m^=^^3tI33 



roK SUBSCRIBERS TO TV CODE 



KMAU-TV — Wailuku, Hawaii 
KMBC-TV — Kansas City, Missouri 
KM ID-TV — Midland. Texas 
KMJ-TV — Fresno. California 
KMMT — Austin, Minnesota 
KMOS-TV — Sedalia. Missouri 
KMOT — Minot. North Dakota 
KMOX-TV — St. Louis. Missouri 
KMSO-TV — Missoula. Montana 
KMTV — Omaha. Nebraska 
KNOE-TV — ^Monroe, Louisiana 
KNOP — North Platte, Nebraska 
KNOX-TV — Grand Forks, North Dakota 
KNTV — San Jose, California 
KNXT — Los Ang-eles, California 
KOA-TV — Denver, Colorado 
KOB-TV — Albuquerque, New Mexico 
KOIN-TV — Portland, Oreg-on 
KOLD-TV — Tucson, Arizona 
KOLN-TV — ^Lincoln, Nebraska 
KOMO-TV— -Seattle, Washing-ton 
KONO-TV — San Antonio, Texas 
KOOL-TV — Phoenix, Arizona 
KOSA-TV — Odessa. Texas 
KOTA-TV — Rapid City, South Dakota 
KOTI — Klamath Falls, Oregon 
KOTV — Tulsa. Oklahoma 
KPAR-TV — Sweetwater. Texas 
KPHO-TV — Phoenix, Arizona 
KPIC — Roseburg-, Oregon 
KPIX — San FVan Cisco, California 
KPLC-TV — Lake Charles, Louisiana 
KPRC-TV — Houston, Texas 
KPTV — Portland, Oreg-on 
KRBC-TV — Abilene, Texas 
KRCA — ^Los Ang-eles, California 
KRDO-TV — Colorado Spring's, Colorado 
KREM-TV — Spokane, Washing-ton 
KREX-TV — Grand Junction, Colorado 
KREY-TV — Montrose, Colorado 
KRGV-TV — Weslaco, Texas 
KRIS-TV — Corpus Christi, Texas 
KRLD-TV — Dallas, Texas 
KRNT-TV — Des Moines, Iowa 
KROC-TV — Rochester, Minnesota 
KROD-TV — El Paso, Texas 
KRON-TV — San Francisco, California 
KSBW-TV — Salinas, California 
KSBY-TV — San Luis Obispo, California 
KSD-TV — St. Louis, Missouri 
KSL-TV — ^^Salt Lake City, Utah 



KSLA-TV — Shreveport, Louisiana 
KSTF — Scottsbluff, Nebraska 
KSTP-TV — Minneapolis, Minnesota 
KSWO-TV — Lawton, Oklahoma 
KSWS-TV — Roswell, New Mexico 
KSYD-TV — Wichita Falls, Texas 
KTBC-TV — Austin. Texas 
KTBS-TV — Shreveport. Louisiana 
KTHV — Little Rock. Arkansas 
KTIV — Sioux City. Iowa 
KTNT-TV — Tacoma. Washing-ton 
KTRE-TV — Lufkin. Texas 
KTRK-TV — Houston. Texas 
KTSM-TV — El Paso. Texas 
KTTS-TV — Spring-field. Missouri 
KTTV — Los Ang-eles. California 
KTVA-TV — Anchorag-e. Alaska 
KTVB — Boise. Idaho 
KTVE — El Dorado. Arkansas 
KTVH — Wichita, Kansas 
KTVI — St. Louis, Missouri 
KTVK — Phoenix. Arizona 
KTVT — Salt Lake City. Utah 
KTVU — Oakland, CaUfornia 
KTWD-TV,, Casper, Wyoming- 
KUMV-TV — Williston, North Dakota 
KUTV — Salt Lake City, Utah 
KVALjTV — Eug-ene, Oreg-on 
KVAR — Phoenix, Arizona 
KVER — Clovis, New Mexico 
KVKM-TV — Monahans, Texas 
KVOA-TV — Tucson, Arizona 
KVOO-TV — Tulsa, Oklahoma 
KVOS-TV — Belling-ham, Washing-ton 
KVTV — Sioux City, Iowa 
KXAB-TV — Aberdeen, South Dakota 
KWTV — Oklahoma City, Oklahoma 
KWWL-TV — Waterloo, Iowa 
KXGO — Farg-o, North Dakota 
KXJB-TV — Valley City, North Dakota 
KXLY-TV — Spokane, Washing-ton 
KXTV — Sacramento, California 
KYW-TV — Cleveland, Ohio 
KZTV — Corpus Christi, Texas 

Number of Code Stations 381 

Number of Networks 3 

TOTAL 384 

Number of Code Film Affiliates 21 

GRAND TOTAL 405 



Members oi the Alliance of Television Film Producers, Inc. 



Ben Fox Productions, Inc. 
440 North Kenter 
Los Ang-eles 49, Calif. 

Brennan-Westg-ate Productions 
1.51 El Camino Drive 
Beverly Hills, Calif. 

California Studios, Inc. 
650 N. Bronson Ave. 
Hollywood 4, Calif. 

Desilu Productions 
780 N. Gower St. 
I Hollywood 38. Calif. 

Filmaster Productions, Inc. 
4150 Radford Ave. 
. N. Hollywood. Calif. 



California National Productions 
663 Fifth Ave. 
New York 32, N. Y. 

CBS Films. Inc. 
485 Madison Ave. 
New York 22. N. Y. 



Flying- A Pictures 
10000 Riverside Drive 
N. Hollywood. Cahf. 

Four Star Television 
4030 Radford Ave. 
N. Hollywood. Calif. 

Gallu Productions. Inc. 
N. Las Palmas Ave. 
Hollywood 38. Calif. 

Jack Chertok Television Inc. 
10202 Washing-ton Blvd. 
Culver City, Calif. 

Jack Wrather Organization 
270 N. Canon Drive 
Beverly Hills, Calif. 

Independent Producers 



Herts-Lion Productions. 
845 N. Seward 
Hollywood 38. Calif. 

Key Productions 
8544 Sunset Blvd. 
Hollywood, Calif. 



Inc. 



Mark VII, Ltd. 
4024 Radford Ave. 
N. Hollywood, Cahf. 

Marterto Enterprises. Inc. 
151 El Camino Drive 
Beverly Hills, Cahf. 

Overland Productions, Inc. 
Revue Studios 
Universal City, Calif. 

Revue Studios 
Universal City, Calif. 

Wyatt Earp Enterprises, Inc. 
151 El Camino Drive 
Beverly Hills. Calif. 

Ziv Television Prog-rams. Inc. 
7324 Santa Monica Blvd. 
Hollywood 46, Calif. 



Screen Gems, Inc. 
711 Fifth Ave. 
New York 22, N. Y. 



95 




BOTH SHO^VS BROUGHT TO YOU BY 

ALUMINUM COMPANY OF AMERICA 



FULLER & SMITH & ROSS INC. 

Advertising and Marketing 



96 



FCC: 25th ANNIVERSARY 

...U.S. still Leads The World 

FREDERICK FORD 
Chairman, Federal Communications Commission 




THE 25th anniversary of the Federal 
Communications Commission, 
1934 to 1959, affords me, in the name 
of the Commission, to pay tribute to 
American imagination and ingenuity 
which have made the United States 
a world leader in telecommunication. 

Among some of the major events 
that have transpired in the Commis- 
sion's quarter century were: radio 
authorizations have practically multi- 
plied by that number of years — from 
slightly more than 100,000 at the 
close of the first year to nearly 2.5 
million today. Radio stations of all 
kinds have increased from 51,000 to 
more than 507,000 and currently rep- 
resent the use of about 1.8 million 
transmitters. From 600 stations, all 
AM in 1934, broadcast authorizations 
collectively today exceed 10,000 of 
which 3,500 are AM and over 970 
and 930 are TV and FM respectively. 
The number of broadcast receivers 
has soared from I8V2 million to more 
than 200 million. Almost two-thirds of 
the world's total are in the United 
States. This country now has more 
sets than people and almost three 
times as many sets as it has automo- 
biles. 

The only broadcast service in 1934 
was AM. Regular FM and TV service 
started in 1941. The result is that, as 
of June 1959, there were more than 
5,400 authorized broadcast stations 
3,500 AM, 971 TV and 934 FM) not 
counting about 4,700 remote pickup 
and other auxiliaries. Of these, 3,377 
AM, 767 TV and 776 FM stations held 
operating authorizations. Included 
were 224 non-commercial education- 



al station authorizations, 59 TV and 
165 FM, of which 43 and 154, respec- 
tively, had authority to operate. The 
number of TV channel allocations for 
educational use has increased from 
242 in 1952 to 259 today. 

At the close of fiscal 1959, out- 
standing broadcast authorizations 
totaled 10,120, which was a gain of 
1,083 collectively for the year. 

Concerned with the revelation of 
unsavory operations in the broad- 
casting field dealing witn quiz shows, 
payola, offensive commercials and 
unbalanced programs, the Commis- 
sion is engaged in public proceed- 
ings to reappraise its role in radio 
and TV to determine how best to hold 
its station licensees responsible for 
better serving the public. This is 
bringing helpful comment and sug- 
gestions by religious, educational, 
women's, civic, business and other 
groups and individuals who are con- 
cerned by some elements of broad- 
cast fare now invading the home. 

Radiobroadcast is the magic medi- 
um that brings information, educa- 
tion, religion and entertainment into 
our homes. Television adds image- 
even in color — to the family enjoy- 
ment. What is more, the American 
system of broadcasting is by private 
enterprise, and the Government does 
not censor programs or exact fees for 
broadcast receiver use. 

Consequently, the Commission 
salutes not only those who have 
made possible the phenomenal tele- 
communication accomplishments of 
the past quarter century but also 
those who are working on still bigger 
things to come. 



97 




ROBERT STACK 

"THE UNTOUCHABLES" 

ABC-TV 



98 



the ''watchword'' for reliable service 




Americans 
largest selection 

PRECISION TIMING INSTRUMENTS 



FOR RADIO 
TV • FILMS 

Official Timers 

CBS — NBC — ABC 

Networks 

Electronically tested 

Scientifically proven 
accurate 

Exclusive, Non -breakable, "Coil 
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Dependability, Unexcelled Accu- 
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eering research, Minerva "coil" con- 
struction assures endless timing pre- 
cision with less wear or friction . . . 
without need of costly adjustments or 
repairs . . . under rugged continuous 
usage. 

Lifetime Guarantee. Coils employed 
in Minerva Mechanisms are uncondi- 
tionally guaranteed for the life-span 
of the timer against breakage or 
wear. In addition, should any Minerva 
timer fail to give satisfaction within 
one year because of defective mate- 
rial or workmanship, the timer will 
be completely repaired or replaced 
without charge. 

10-Days Free Trial. Select 
any Minerva timing instru- 
ment and try it under your 
own working conditions 
for a full ten days. If 
it does not serve your 
purposes as well or bet- 
ter than any other in- 
strument, simply return 
it. There will be no 
charge, no obligation. 

We are 
headquarters 
for stop watch 
repairs & 
servicing — 
all makes — 
prompt service 




Models 105PN — 107N 

Full minute span with more 
definition on the minutes! 
Single dial reference for both 
minutes and seconds retains 
the mechanics familiar 
to Radio and TV but 
this Minerva timer is 
much easier to read 
and use. For spot tim- 
ing, timing program seg- 
ments, etc. Two models 
with alternate methods 
of Start-Stop-Start . . . 
flyback to zero. 



Model 222 

For "On the Air"! Red 

dial gives "time left to 
go" without written or 
mental calculations — 
sweep hand in seconds, 
small hand in min- 
utes. Easily set for 
any time period 
up to one hour. 
Black dial for con- 

entional stop- 
ate h use with 

time out feature. 








Models 106F — 106 

For Film-making, Filmmeter and Fifth- 
Second Timer! This specially designed 
timer has regular fifth-second scale, plus 
90-ft and 36-ft per min. scales to register 
footage for 35mm. and 16 mm. film. Long 
hand completes one revolution in 60 
seconds, small hand registers up to 30 
minutes. Time out feature. Perfect fly- 
back guaranteed for life. Model 106 has 
fifth-second scale only. Both available in 
regular or large size. 



Write, Dept. TV, RIGHT NOW for complete catalog. 

M. DUCOMMUN COMPANY 

Specialists in Timing instruments Since 1858 
580 Fifth Avenue, New York 36 • PLaza 7-2540 

OUR lOOTH YEAR OF PRECISION TIMING SERVICE 



RADIO AND TELEVISION 

TELEPHONE NUMBERS 

IN NEW YORK 



AM Radio Stations 

^ABC SUsquehanna 7-5000 

WBNX MEIrose 5-0333 

WCBS PLaza 1-2345 

WEVD PLaza 7-0880 

WFAS WHite Plains 9-6400 

WGBB MAyfair 3-1240 

WHLI IVonhoe 1-8000 

WHOM Circle 6-3900 

WINS JUdson 2-7000 

WFYI Pioneer 6-6700 

WLIB MOnumenr 6-1800 

WMCA A/ U 8-1500 

WMGM Murray Hill 8-1000 

WNEW YUkon 6-7000 

WVOX NEw Rochelle 6-0800 

WNTA BArcloy 7-3260 

WNYC WHitehoIl 3-3600 

WOR LOngacre 4-8000 

WADO Circle 5-7979 

WPOW Oxford 7-5763 

WQXR LAckawanna 4-1100 

WRCA Circle 7-8300 

WWRL DEfendc/ 5-1600 

FM Radio Stations 

WABC-FM SUsquehanna 7-5000 

WBAI-FM Oxford 7-2288 

WCBS-FM PLoia 1-2345 

WJ Ai-FM WHite Plains 9-6400 

WBFM LEx'ngton 2-4957 

WHLI-FM IVanhoe 1-8000 

WMGM-FM Murray Hill 8-1000 

WRCA-FM Circle 7-8300 

WNYC-FM WHitehall 3-3600 

WOR-FM LOngacre 4-8000 

WQXR-FM LAckawanna 4-1100 

Television Stations 

WABC-TV SUsqur'-nnna 7-5000 

WNEW-TV LEhigh 5-1000 

WCBS-TV PLaza 1-2345 

WNTA BArclay 7-3260 

WOR-TV LOngacre 4-8000 

WPIX Murray Hill 2-6500 

WRCA-TV Circle 7-8300 

National Networhs 

American Broadcasting Co SUsquehanna 7-5000 

Columbia Broadcasting System PLaza 1-2345 

Keystone Broadcasting System ELdorado 5-3720 

Mutual Broadcasting System BRvant 9-7600 

National Broadcasting Co Circle 7-8300 

Station Representatives 

Avery-Knodel, Inc JUdson 6-5536 

Charles Bernard Circle 6-7242 

Hil F. Best LExington 2-3783 

John Blair & Co PLaza 2-0400 

Blair TV Assoc PLaza 2-0400 

Bogner & Martin MUrray Hill 9-2586 

Guy Bolam BE 4-7280 

The Boiling Co., Inc YUkon 6-4545 

The Branham Co MUrray Hill 2-4606 

B..rn-Smith Co., Inc MUrrov Hill 2-3124 

CBS Radio Spot Sales PLaza 1-2345 

CBS TV Spot Soles PLaza 1-2345 



Henry I. Christal MUrray Hill 8-4414 

Thomas F. Clark Co. Inc JUdson 2-1622 

Continental Radio Sales MUrray Hill 7-6865 

Donald Cooke, Inc JUdson 2-2727 

Devney & Co YUkon 6-4390 

Robert Eastman PLaza 9-7760 

Everett-McKinney, Inc PLaza 3-9332 

Forjoe TV, Inc JUdson 6-3100 

Melchor Guzman Co., Inc Circle 7-0624 

H-R Representatives, Inc PLaza 9-6800 

Headley-Reed Co YUkon 6-5800 

Gill Perna Inc Templeton 8-4740 

Arthur H. Hagg MUrray Hill 2-8665 

George P. Hollingbery Co OXford 5-5560 

The Katz Agency, Inc JUdson 2-9200 

Robt. S. Keiier, Inc WA 4-6599 

The Meeker Co., Inc MUrray Hill 2-2170 

NBC Spot Sales Circle 7-8300 

Pan American Bcstg. Co MUrray Hill 2-4500 

John E. Pearson Co PLaza 1-3366 

Peters, Griffin, Woodward YU 6-7900 

Edward Petry & Co., Inc MUrray Hill 8-0200 

Radio-TV Representatives MUrray Hill 8-4340 

Paul H. Raymer Co., Inc PLaza 9-5570 

Venard, Rintoul & McConnell MUrray Hilt 8-1088 

Walker-Rawalt Co., Inc MUrra/ Hill 3-5830 

Select Std. Reps PLaza 8-1850 

Weed Radio Corp PLaza 9-4700 

Adam J. Young, Inc.. PLaza 1-4848 



Advertising Agencies 

Anderson & Cairns, Inc MUrray Hill 8-5800 

N. W. Aver & Son, Inc PL 7-5700 

Ted Bates & Co JUdson 6-0600 

Batten. Barton. Durstine & Osborn . .ELdorado 5-5800 

Benton & Bowles, Inc JU 2-6700 

Leo Burnett PLaza 9-5959 

Campbell-Ewald Co.. Inc MUrray Hill 8-3400 

Cohen, Dowd 8. Aleshire, Inc OXford 7-0660 

Compton Advertising, Inc PL 4-1100 

Cunningham & Walsh. Inc MUrrov Hill 3-4900 

Dancer-Fitzgerald-Sample ORegon 9-0600 

D'Arcy Advertising Co PLaza 8-2600 

Doherty, Clifford, Steers & Shenfield. . . YUkon 6-6500 

Donahue & Coe, Inc COIumbus 5-2772 

Doremus & Co WOrth 4-0700 

Roy S. Durstine, Inc TEmpleton 8-4600 

Erwin Wasev, Ruthrauff & Ryan OX 7-4500 

William Esty & Co OXford 7-1600 

Foote, Cone & Belding YUkon 6-8000 

Albert Fronk-Guenther Law COrtlandt 7-5060 

Fuller & Smith & Ross, Inc JU 2-9000 

Fletcher Richards, Calkins & Holden JUdson 6-5400 

Gardner Adv. of N. Y MUrrav Hill 9-2424 

Geyer, Morey, Madden & Ballard, Inc.. PLaza 1-3300 

Grant Advertising OX 7-5800 

Grey Adv. Agency, Inc PLaza 1-3500 

Kastor, Hilton, Chesley, Clifford & 

Atherton PLaza 1-1400 

The Joseoii Katz Co MUrray Hill 7-0250 

Kenyon & Eckhardt, Inc YUkon 6-9000 

Ketchum, McLeod & Grove MU 7-5640 

Kudner Agency, Inc MUrray Hill 8-6700 

AI Paul Lefton Co., Inc MUrray Hill 9-7470 

Lennen 8. Newell, Inc MUrray Hill 2-5400 

MacManus, John & Adams PLaza 9-5600 

Marschalk & Pratt Co OXford 7-4250 

J. M. Mathts, Inc LExington 2-7450 

Maxon. Inc PLaza 9-7676 

McCann-Erickson, Inc OXford 7-6000 

Mogul, Williams & Saylor TEmpleton 8-7100 



100 



TELEPHONE NUMBERS IN NEW YORK 



Needhom, Louis & Brorby PLaza 7-0333 

Norman Craig & Kummel fLaza 1-0900 

Product Services MUrroy Hill 7-0204 

Sullivan, Stauffer, Colwell & Bayles. MUrroy Hill 8-1600 

Tatham-Laird PLoza 1-4680 

J. Wolter Thompson Co MUrroy Hill 6-7000 

Wade Adv., Inc OXford 7-9261 

Warwick & Legier, Inc PLaza 1 -4700 

Weiss & Geller, Inc PLaza 3-4070 

Young & Rubicom, Inc MUrroy Hill 9-5000 

Publications 

Advertising Age YUkon 6-5050 

Billboard, The PLaza 7-2800 

Broadcasting PLaza 5-8355 

Editor Publisher BRyant 9-3052 

Film Doily BRyont 9-7117 

Printers' Ink MUrray Hill 8-7500 

RADIO-TELEVISION DAILY 

Wisconsin 7-6336 

Sales Management YUkon 6-4800 

Sponsor MUrroy Hill 8-2772 

Standard Rote & Dato Service MUrroy Hill 9-6620 

Television Age PLaza 1-1122 

Television Magazine PLaza 3-9944 

Variety .... LU 2-2700 

Netvs Associations 

Associoted Press PLozo 7-1111 

Press Association, inc PLozo 7-1111 

Radio Press International PLoza 2-0650 

Reuters BRyant 9-8558 

United Press International MUrray Hill 2-0400 

World Wire Info. Serv ORegon 9-7240 

Talent Agencies 

Columbio Artists Monogement, Inc Circle 7-6900 

Generol Artists Corp Circle 7-7543 

William McCaffrey Agency ELdorodo 5-1076 

Music Corp. of America PLaza 9-7500 

William Morris Agency, Inc JUdson 6-5100 

National Artists Corp PLaza 9-6000 

TV Artists Corp PLozo 3-2153 

Organizations y Unions and 
Government Agencies 

AAAA LExIngton 2-7980 

Actors' Equity PLozo 7-7660 

Advertising Federation of America Circle 6-2431 

AFTRA MUrroy Hill 7-1810 

Americon Communications Assn COrtlond 7-1374 

American Federation of Musicions PLozo 8-0600 

ASCAP MUrray Hill 8-8800 

AWRT ELdorado 5-7281 

Broodcost Musk, Inc PLozo 9-1500 

Country-Western Music B'casters Assn CO 5-3530 

Federol Communications Comm WAtkins 4-1000 

Federal Trade Commission COrtlond 7-7100 

Institute of Radio Engineers LE 5-5100 

Music Publishers' Protective Association. PLozo 1-1930 

NAPA Circle 7-8194 

Professional Music Men, Inc COIumbus 5-7362 

RAB MU 8-4020 

SESAC, Inc JU 6-3450 

Station Representatives Assn YUkon 6-9390 

TvB MUrray Hill 8-0215 

Writer's Guild of America PLozo 7-3317 

Radio'TV Programs and 
Transcription Cos, 

Basch Radio & TV Productions MUrray Hill 2-8877 

V. S. Becker Productions MUrray Hill 2-0777 

The Bruce Choomon Co Wisconsin 7-9244 

Columbio's Tronsc. Serv Circle 5-7300 

Frederic Domru, M.D YUkon 6-9484 



Decco Records, inc PLozo 2-1 600 

Empire Broodcasting Corp YUkon 6-5700 

Walt Framer Prodns OX 7-3322 

General Artists Corp Circle 7-7543 

John E. Gibbs & Co PLozo 7-5959 

Harry S. Coodman Radio Productions. . . PLaza 5-6131 

Arthur Henley Productions PLozo 5-7145 

Goodson-Todman Prodns PL 1-0600 

Gotham Recording's JU 6-5577 

Henry Jaffe Ent CI 5-2400 

Victor Kayfetz Prod CI 5-4830 

Keystone Broadcasting System, Inc.. . ELdorado 5-3720 

Lang-Worth Feature Programs, Inc JUdson 6-5700 

Charles Michelson, Inc PLoza 7-0695 

William Morris Agency, Inc JUdson 6-5100 

Music Corp. of America PLozo 9-7500 

Muzak Corp OReaon 4-7400 

NBC Rodio Recording Div Circle 7-8309 

Project-O-Fex MU 7-1881 

Pyramid Productions, nc JUdson 6-7040 

Reemock Enterprises, Inc Circle 6-7300 

Reeves Sound Studios, Inc ORegon 9-3550 

Rockhill Radio PLazo 9-7979 

SESAC, Inc JU 6-3450 

Talent Associaites PL 3-1030 

Television Screen Productions, Inc.. MUrroy Hill 2-8877 

Tronsfilm, Inc JUdson 2-1400 

Thomas J. Valentino, Inc Circle 6-4675 

Wolf Productions PLozo 5-2050 

World Broadcasting System, Inc PLoza 7-1400 

Frederic W. Ziv Co., Inc MUrray Hill 8-4700 

TV Flint Producers 
Distributors 

ABC Films, Inc LA 4-5050 

M & A Alexander Productions TR 3-51 15 

Atlontic Television Corp JU 2-1 287 

Banner Films, Inc PL 5-4811 

Bornett International Forwarders BiRyont 9-1616 

Bray Studios, Inc CI 5-4582 

British Information Services CI 6-5100 

California Notional Productions, Inc CI 7-8300 

CBS Films PL 1-2345 

Commonwealth Film-TV CI 5-6465 

Fronk Cooper Associates PL 1-0725 

Demby Productions, Inc PL 9-2495 

Economee Television Programs MU 8-4700 

Flamingo Films JU 6-7040 

Fortune Features, Inc LO 4-5592 

Fremontle Internotionol MU 7-4343 

Galaxy Attractions PL 1-0330 

W. J. Germon, Inc LO 5-5978 

Harry S. Goodmon Productions PL 5-61 31 

Guild Films Compony, Inc MU 8-5362 

The Jam Handy Orgonizotion, Inc JU 2-4060 

Hollywood Television Service, Inc JU 6-1700 

Independent TV Corp PL 5-2100 

Intercontinental TV MU 2-340 

Interstate TV Corporation PLozo 7-3070 

Joyark Film Corp MU 8-2636 

Robert Lawrence Productions, Imc JU 2-5242 

MCA-TV PL 9-7500 

MGM-TV JU 2-2000 

Charles Michelson, Inc PL 7-0695 

Modern Teleservice, Inc OX 7-2753 

Motion Pictures for Television, Inc PL 3-5600 

Movietonews, Inc CO 5-7200 

MPO Productions, Inc MU 8-7830 

National Screen Service Corp CI 6-5700 

Notional Telefilm Associates, Inc JUdson 2-7300 

Officiol Films, Inc PL 7-0100 

Paramount Television Productions, Inc BR 9-8700 

Reeves Sound Studios, Inc OR 9-3550 

Hal Roach Studios CI 5-4135 

Sarro, Inc MU 8-0085 

Walter Schwimmer, Iik EL 5-4616 

Bernord L. Schubert MU 8-0940 

Screen Gems, Inc PL 1 -4432 

Show Corp. of Americo PLoza 9-6840 

Sound Masters, Inc PL 7-6600 

Sterling Television Co., Inc MU 3-6300 

Tronsfilm Incorporoted JU 2-1400 

Trons-Lux Television Corp PL 1-3114 

Twentieth Century-Fox CO 5-3320 

United Artists Assoc MUrroy Hill 7-7800 



101 



TELEPHONE NUMBERS IN NEW YORK 



UPA Pictures, Inc. 
Universal Pictures Co., 
Warner Bros. TV 



Inc., 



PL 8-1405 

Television PL 9-8000 

CI 6-1000 



Van Proag Productions PL 7-2687 

Ziv-United Artists, Inc MU 8-4700 

Maurice H. Zouary TV Productions JU 2-6185 



CHICAGO 
TELEPHONE NUMBERS 



^^^^-l^l^lk^^— ^^^-*l— ^--^--^-■^— ^— ^—^-^ 



AM Radia Stations 

WAAF RAndolph 6-1932 

WAIT FRanklln 2-0660 

WBEE RAndolph 6-6842 

V/B«iM WHitehall 4-6000 

WCPL MOhawk 4-2400 

WCRW .EAstgate 7-6860 

WBDC CR 7-4100 

WOES SAcramento 2-1700 

WGN Michigan 2-7600 

WHFC CLIffslde 4-7411 

WIND WHiteholl 4-2170 

WJJD STate 2-5466 

WLS MOnroe 6-9700 

WMAQ superior 7-8300 

WMBI Michigan 2-1570 

WSBC MOnroe 6-9060 

WSEL Financial 6-0120 

FM Radio Stations 

WEAW KEystone 9-6090 

WEFM STate 2-1357 

WENR-FM ANdover 3-0800 

WFMT STate 2-5668 

WKFM RAndolph 6-2141 

Television Stations 

WBBM-TV WHitehall 4-6000 

WBKiB ANdover 3-0800 

WGN-TV Michigan 2-7600 

WNBQ superior 7-8300 

National Networhs 

American Broadcasting Co ANdover 3-0800 

Columbia Broadcasting System WHitehall 4-6000 

Keystone Broadicasting System STate 2-8900 

Mutual Broadcasting System WHitehall 4-5060 

National Broadcasting Co. Superior 7-8300 

Station Representatives 

Avery-Knodel, Inc WHitehall 4-6869 

Hil F. Best Co STate 2-5096 

John Blair & Co Superior 7-2300 

The Boiling Co WHitehall 3-2040 

The Branham Co CEntral 6-5726 

Broadcast Time Sales STate 2-1405 

Burn-Smith Co. OEntral 6-4437 

CBS Radio Sales WHitehall 4-6000 

Thomas F. Clark Co STate 2-1663 

Crosley Broadcasting Corp STate 2-6693 

Everett-McKinney, Inc SUperior 7-9052 

Forjoe TV, Inc DEIaware 7-3504 

Gill-Perna, Inc FRanklin 6-9393 

Headley-<Reed Co FRanklin 2-4686 

George P. Hollingbery DEorborn 2-6060 

H-R Representatives Financial 6-6440 

The Katz Agency MOhawk 4-7150 

Robt. S. Keller, Inc STate 2-5096 

Meeker Co., Inc CEntral 6-1742 

Notional Broadcasting Co SUperior 7-8300 

John E. Pearson Co . STate 2-7494 

Peters, Griffin, Woodward, Inc FRanklin 2-6373 

Edward Petry & Co., Inc WHiteholl 4-0011 

Radio-TV Reps., Inc Financial 6-0982 

Poul H. Roymer Co SUperior 7-4473 

Sears & Ayer, Inc SUperior 7-1177 

Venord, Rintoul & McConnell STote 2-5260 



Wolker-Rowalt Co ANdover 3-5771 

Weed Radio Corp WHitehall 4-3434 

Adam Young, Inc Michigan 2-6190 

Advertising Agencies 

Aubrey, Finloy, Morley & Hodgson. . . .Financial 6-1600 

N. W. Ayer & Son, Inc Andover 3-7111 

BBD&O superior 7-9200 

Beaumont & Hohmon RAndolph 6-6181 

Gordon Best, Co., Inc STote 2-5060 

Bozell & Jacobs, Inc CEntral 6-0870 

Leo Burnett Co., Inc .CEntro I 6-5959 

Compbell-Ewald Co CEntral 6-1946 

Compbell-Mithun Inc DEIowore 7-7553 

Dancer-Fitzgerold-Somple FInoncial 6-4700 

W. B. Doner & Co ANdover 3-7800 

Doremus & Co CEntrol 6-9132 

Erwin Wasey, Ruthrouff & Ryan Financial 6-1833 

Foote, Cone & Belding SUperior 7-4800 

Frank, Clinton E., Inc.- WHitehall 4-5900 

Fuller & Smith & Ross ANdover 3-5039 

Grant Advertising, Inc .SUperior 7-6500 

H. W. Kastor & Sons Advertising Co... CEntral 6-5331 

MocFarland, Aveyord & Co RAndolph 6-9360 

Molcolm-Howord ANdover 3-0022 

Maxon, Inc WHitehall 4-1676 

McCann-Erickson WEbster 9-3700 

Arthur Meyerhoff & Co. DEIowore 7-7860 

Needham, Louis & Brorby, Inc WHitehall 4-3400 

L. W. Ramsey Co FRanklin 2-8155 

Roche, Rickerd & Cleory, Inc RAndolph 6-9760 

Totham-Loird, Inc HArrison 7-3700 

J. Walter Thompson Co MOhawk 4-6700 

Edward H. Weiss & Co CEntral 6-7252 

Young & Rubicam Financial 6-0750 

RadiO'TV Program^ Prods. 

Columbia Records, Inc WHitehall 4-6000 

Decco Records, Inc MOhawk 4-4800 

Feoture Productions Michigan 2-6015 

Jewell Radio & TV Productions MOhawk 4-5757 

Jules Power Prod ANdover 3-1422 

Les Lear Productions Corp RAndolph 6-0905 

William Morris Agency WHitehall 3-1744 

Music Corp. of America DEIowore 7-1100 

NBC Radio Recording Division SUperior 7-8300 

Walter Schwimmer Co FRanklin 2-4392 

Standard Rodro Trons. Service, Inc STote 2-5322 

Hal Tate Radio Productions ANdover 3-6520 

L. S. Toogood Recording Co CEntrol 6-5275 

Ziv United Artists, Inc WH 4-1030 

Neuys Agencies and Assns. 

Associoted Press STote 2-7700 

RADO'TELEVISION DAILY 

DEarhorn 2-6757 

City News Bureau STote 2-8100 

Community News RAndolph 6-0002 

United Press FRanklin 2-9000 

TV Film Producers-Dist. 

Walter Schwimmer, Inc FR 2-4392 

Television Programs of America, Imc WH 4-4767 

UPA Pictures, Inc AN 3-7566 



102 



WASHINGTON 
TELEPHONE NUMBERS 



Federal Departments 
and Agencies 

American Nationol Rad Cross REpublic 7-I3O0 

ArchiYM, National REpublic 7-7500 

Business and Defense Services 

Administration STerlinfl 3-9200 

Capitol, U. S. (Senate, House) CApitol 4-3121 

Census, Bureau of The LUdlow 4-3000 

Commerce, Department of STerling 3-9200 

Copyright Office, Library of Congress. .Sterling 3-0400 
Court of Customs and Patent Appeals. National 8-4696 

Department of Defense Liberty 5-6700 

Air Force, Department of The Liberty 5-6700 

Army, Department of The Liberty 5-6700 

Navy, Department of The Liberty 5-6700 

Defense Mobilization, Office of Executive 3-3300 

Executive Mansion (White House). . .NAtionol 8-1414 
Federal Communications Commission. Executive 3-3620 

Federal Trade Commission Executive 3-6800 

Government Printing Office STerling 3-6840 

Interior, Department of The REpublic 7-1820 

Justice, Department of REpublic 7-8200 

Labor, Department of EXecutive 3-2420 

National Labor Relations Board STerling 3-7373 

National Research Council Executive 3-8100 

Patent Office STerling 3-9200 

Post Office Department STerling 3-3100 

Radio Correspondents Galleries (Senate and 

House of Representatives) CApitol 4-3121 

State, Department of REpublic 7-5600 

Supreme Court of the United States. .Executive 3-1640 

Uniited States Information Agency REpublic 7-8340 

U.S.M.C, AM-TV, Info. Div Liberty 5-6700, 

IVon'Government 

Clear Channel Broadcasting Service. .Executive 3-0255 
National Association of 

Broadcasters DEcatur 2-9300 

National Press Club REpublic 7-2500 

Radio-TV Daily EX 3-4808 

Radio, Electronics-Television Manufacturers 

Association NAtlonal 8-3902 

Radio Corporation of America (Frequency 

Bureau and RCA Victor Die.) District 7-1260 

Westinghouse Broadcasting Co STerling 3-0903 



AM Radia Stations 

WARL KEnmore 6-9000 

WEAM JAcksen 7-7100 

WFAN REpublic 7-8000 

WFAX JEfferson 2-1220 

WGAY WHitehall 6-1050 

WGMS EXecuHvt 3-8676 

Wl NX REpublic 7-8000 

WMAL KEIIegg 7-1100 

WOL HObart 2-3900 

WOOK REpublic 7-8000 

WPIK overtook 3-3000 

WRC EMerson 2-4000 

WTOP EMerson 2-9300 

WUST HObart 2-001 1 

WWDC TUckerman 2-7600 

FM Radio Stations 

WASH District 7-1356 

WGMS-FM EXecutivt 3-8676 

WMAL-FM KEIIogg 7-1100 

WRC-FM EMerson 2-4000 

WTOP-FM EMerson 2-9300 

WWDC-FM .TUckerman 2-7600 

Television Stations 

WMAL-TV KEIIogg 7-1100 

WRC-TV EMerson 2-4000 

WTOP-TV EMerson 2-9300 

WTT6 STeriIng 3-5300 

News Services 

Associated Press District 7-1500 

United Press International Executive 3-3430 

Networhs 

ABC REpublic 7-6013 

CBS EMerton 2-9300 

MBS CO 5-6363 

NBC EMerson 2-4000 



LOS ANGELES 
TELEPHONE NUMBERS 



AM Radio Statitms 

KABC NOrmandy 3-331 1 

KALI (Pasadena) MUrray 1-0171 

KBIG Hollywood 3-3205 

KBLA (North Hollywood) TRiangle 7-3619 

KDAY Hollywood 1-9981 

KFAC WEbster 8-0161 

KFI Dunkirk 2-2121 

KFOX (Long Beach) HEmlock 6-7281 

KFSG Dunkirk 9-1 141 

KFWB Hollywood 3-5151 

KOER (Long Beach) NEvada 6-4774 



KQFJ Hollywood 4-0201 

KgTL (Sherman Oaks) STate 5-8631 

KHJ Hollywood 2-2133 

KIEV (Glendale) CHapman 5-2388 

KLAC Hollywood 2-7271 

KMPC Hollywood 9-5341 

KNX Hollywood 9-1212 

KPOP Dunkirk 8-2345 

KPOL ' WEbster 8-2345 

KRKD CApitol 5-4116 

KWKW (Pasadena) MUrray 1-6744 

KXLA (Pasadena) MUrray 1-6991 



103 



TELEPHONE NUMBERS IN LOS ANGELES ^^=^p»p3p^p:;^^3=^;^P4^:^^^ 



Fiff Rndio Stations 

KABC-FM HOrmandy 3-3311 

KBM,S-FM (Glendale) OHapman 5-2090 

KCBH BR 2-7105 

KFAC-FM WEbster 8-0161 

KFMU-FM WEbster 8-5233 

KFOX-FM SPruce 5-2068 

KGLA-FM Dunkirk 5-9966 

KHJ-FM Hollywood 2-2133 

KHOF-FM (Glendale) CHapman 5-7575 

KMLA-FM Dunkirk 2-8426 

KNOB-FM (Long Beach) Hollywood 7-0454 

KNX-FM Hollywood 9-1212 

KRHM-FM Dunkirk 5-7421 

KUTE-FM Citrus 4-1414 

KRKD-FM CApitol 5-4116 

KWKW-FM (Pasadena) MUrray 1-6744 

Television Stations 

KABC-TV NOrmondy 3-3311 

KCOP Hollywood 2-731 1 

KHJ-TV Hollywood 2-2133 

KRCA THornwall 5-7000 

KNXT Hollywood 9-1212 

KTLA Hollywood 9-3181 

KTTV Hollywood 2-71 11 

]%ational NettvorUs 

American Broadcasting Company. . .NOrmandy 3-3311 

Columbia Broadcasting System Hollywood 9-1212 

CBS Television — Television City OLive 1-2345 

Mutual Broadcasting System Hollywood 2-2133 

National Broadcasting Company Thornwall 5-7000 

Station Representatives 

AM Radio Sales Co Hollywood 5-0695 

Avery-Knodel, Inc OUnkirk 5-6394 

Walter Biddick Co Richmond 9-8800 

John Blair & Co DUnkirk 7-1 333 

Blair-TV, Inc DUnJcirk 1-3811 

CBS-TV Spot Sales Olive 1-2345 

Boiling Company, Inc BRadshaw 2-0543 

The Branham Co Olive 3-6363 

Broadcast Times Sales Hollywood 5-1755 

CBS-Radio Spot Sales Hollywood 9-1212 

Crawford, Fred E DUnkirk 4-7352 

Forjoe & Co 01. 5-7755 

Gillmon, Nicoll & Ruthiman DUnkirk 7-1325 

Gill-Perna, Inc DUnkirk 7-4388 

W. S. Grant Co Hollywood 3-7194 

H-R Representatives, Inc HOIIywood 2-6453 

Howley, Mark Assoc WEbster 8-2181 

Heodley-Reed Co HOIIywood 4-8248 

Hollingbery, George P., Co DUnkirk 5-2071 

Katz Agency, The DUnkirk 5-6284 

Daren F. McGavren Co., Inc HOIIywood 4-6146 

Meeker Co HOIIywood 2-6501 

Tracy Moore HOIIywood 2-2351 

NBC-KRCA Spot Sales THornwall 5-7000 

Oakes, Harlan G., Associates DUnkirk 2-3200 

Lee F. O'Connell Co OLympia 2-1313 

John Pearson Co DUnkirk 5-5084 

Peters, Griffin, Woodward, Inc HOIIywood 9-1688 

Edward Petry Co DUnkirk 8-1 143 

Poiuil H. Roymer HOIIywood 2-2376 

Scott, Duncan 8. Co DUnkirk 8-41 51 

Venard, Rintoul, McConnell DUnkirk 8-4151 

Video Views HOIIywood 3-4179 

Weed & Company HOIIywood 2-6676 

Young, Adam J., Inc iHOIIywood 2-2289 

Advertising Agencies 

Action in Advertising DUnkirk 3-3114 

Ad Larson iNOrmandie 4-6552 

Advertising Counoil, Inc CRestview 4-8039 

Advertising Engineers Corp MAdison 8-5039 

Alber, R. H., Co HOIIywood 9-8273 

Allen, Dorsey & Hatifield, Inc NOrmandie 3-9343 

Allen & Marshall Adv., Agency OLive 3-1770 

Allen, Martin, Co WEbster 3-0734 

Allied Advertising Agencies iHOUywood 2-0837 



Anderson-McConnell Adv. Agency ... HOIIywood 3-4154 

U. S. Anderson Co OLdfield 4-0250 

Arnold, Rupert Advertising DUnkirk 2-0896 

Asch, A., Inc DUnkirk 7-7600 

Associated Advertising Agency OL. 2-7690 

Atherton Mogge, Privett, Inc OLive 3-9870 

Atchison & Hayden DUnkirk 5-7191 

Ayer, N. W., & Son, Inc HOIIywood 3-4871 

Baldwin, Ben, Adv. Agency HOIIywood 2-0908 

Barnes Chase Co DUnkirk 4-1193 

Baron, Richard, Co „ HOIIywood 2-5657 

Bates, Kirk HU 2-4220 

Bates, Ted., & Co HOIIywood 9-2161 

BBDO Hollywood 2-6723 

Baus & Ross Co DUnkirk 8-1 107 

Bayard, Jere OLdfield 5-9355 

Becker, Max, Advertising HEmlock 6-5222 

Bejach, Leo, Adv GRanite 2-2245 

Belford, Ed, Agency BRadshaw 2-8493 

Bell Advertising NOrmandy 5-5191 

Bennett, Harry, Adv. Agency OLive 5-6045 

Bennett, Walter F., & Co HOIIywood 4-8291 

Benton & Bowles, Inc HOIIywood 4-9151 

Berghoff Associates, Inc OLive 5-7536 

Bishop & Associates, Inc HOIIywood 2-1266 

Blades, Richard H MAdison 9-2866 

Bloch's Advertising HOIIywood 3-0647 

Blum's Direct Advertising DUnkirk 8-3441 

Bogerts, The HOIIywood 3-6871 

Bowes, Chas. Adv. Co Richmond 7-0543 

Boyd, John R Cleveland 6-8698 

Boylhart, Lovett & Deane HUntly 2-0740 

Bozell & Jacobs, Inc BRadshaw 2-2081 

Brehme Ad Service (Glendale) OHapman 5-1539 

Broodcasting Advertrsing BRadshaw 2-4840 

Brown, Byron H., & Assoc OLympia 3-2320 

Bull, Frank, & Co HOIIywood 5-4195 

Burke, Dowling & Adams Inc WEbster 8-3844 

Burnett, Leo, Co., Inc HOIIywood 4-7374 

Burtt, George Advertising HOIIywood 5-1183 

Buss, R. H., Associates '. . . DUnkirk 5-4385 

Buxton, Erwin RYan 1-5541 

California Adv., Agency HOIIywood 3-3189 

Calvert, J. Russell & Assoc BRadshaw 2-2868 

Campbell-Ewald Co DUnkirk 9-1334 

Compbell-Mithuin, Inc HOIIywood 2-0715 

Copies Co., The DUnkirk 7-4255 

Carlson, Milton Co DUnkirk 8-9464 

Carson-Roberts Inc BiRadshaw 2-8366 

Case, Roger T., Assoc HEmlock 7-3503 

Castor & Assoc OLeander 2-1315 

Chamberlin & Associates DUnkirk 7-6444 

Cheshire Advertising Associates HOIIywood 3-3498 

Citizen Advertising Agency, Inc MAdison 2-2463 

Cloward Velma Advertising DUnkirk 4-2558 

Coast Advertising Associates MAdison 7-1269 

Cole, Fischer & Rogow BRadshaw 2-3351 

Cole, Vol Advertising Agency CRestview 5-8462 

Coleman-Parr Advertising OLive 3-7030 

Collard, Clark, Adv. Agency DUnkirk 7-3388 

Columbia Pacific Advertising GArfleld 3-1047 

Compton Advertising, Inc OL 3-0100 

Consolidaited Adv. Directors OLive 5-6484 

Copy Cat Advertising STanley 7-4348 

Cowell, Leslie B., Advertising TRiangle 7-5329 

Craig & Reid, Inc HOIIywood 4-8218 

Creative Advertising OLympia 5-8281 

Crist, Ken, Inc NOrmandie 1-1287 

Culbertson, Robert C. Adv Olive 5-8514 

Culp, Earl R., Co DUnkirk 2-8406 

Cunningham & Walsh, Inc DUnkirk 8-0591 

Dancer-Fitzgerold-Somple, Inc HOIIywood 2-3256" 

D'Arcy Adv. Co DUnkirk 5-3171 

Delman, Allen & Assoc Olive 1-3944 

Davidson, David, & Co. HOIIywood 2-7753 

Davis & Blackwell, Inc Victoria 9-2964 

Davis, Charlie, Advertising AXminster 3-5508 

Dennis, Robert, Agency MAdison 5-2183 

DeSantis Advertismg Agency CHapman 5-5662 

Dibble, Gordon W CHopman 5-2495 

Dolson Advertising Agency LOraine 9-511 1 

Donahue & Coe DUnkirk 1-2221 

Donald, Dick, Advertising DUnkirk 8-9956 

Doyle, Dane, Bernbach OLive 3-8080 

Dozier, Eastman & Co DUnkirk 5-6071 

Dreyfus Co. Adv OLive 5-8255 

Dumas, E. C. Advertising Olive 6-4100 

Durstine, Roy S., Inc DUnkirk 8-341 1 



104 



iri^sM=iW=ifc=i&iWMefcs TELEPHONE NUMBERS IN LOS ANGELES 



Ebberts, Dan, Adv. Serv LUdlow 7-9161 

Edelstein, Irwin L. & Assoc OLive 3-7420 

Ehlert, Grace MAdison 6-2222 

Eisaman-Johns, Advertising Hollywood 4-7265 

Elsenberq, Ralph MAdison 2-0439 

Elliott, Neil M. Advertising DUnkirk 7-7301 

Enyart & Rose Advertising OL. 4-4070 

Erwin Wasey, Ruthrauff & Ryan, Inc.. .WEbster 1-1211 

Essig Co POplar 3-4365 

Esty, William Co Hollywood 2-6301 

Fagan, O. K. Advertising Agcy MAdison 2-2192 

Falkenhoiner, Carl BRadshaw 2-0136 

Fallon & Co Hollywood 4-0171 

Farrar Advertising GRanite 8-301 1 

Fehlman, Warren P. Adv. Co OXnard 4-5270 

Fellows, John C, Co MUrray 1-6404 

Flax-Bronston Co MAdison 6-7751 

Foladare, Maury & Assoc Hollywood 9-8135 

Foote, Cone & Belding (Hollywood) HOilywood 9-6265 
Foote, Cone & Belding (Los Angeles). MAdison 9-3611 

Forestal, R. J. Co WEbster 5-1211 

Frank, Albert-Guenther Law WEbster 3-7595 

Fronk, Don Advertising (Anaheim) .. .KEystone 5-6093 

Frazier, Cornelius W Madison 5-8392 

Fritz, Jimmy, & Associates HOilywood 3-3251 

Fuller, Smith & Ross, Inc OLive 3-0240 

Gage, Booth & West, Inc OLive 3-1770 

Qard, Dalbert & Associates DUnkirk 8-8422 

Gardner, H. M., & Assoc OLive 5-7465 

Gaynor, Ducas, Inc OL, 5-8191 

Geissinger, W. B., & Co OLive 1-3510 

GeneroJ Advertising Agency, Inc HOilywood 3-5128 

Gerth^ Brown Clark & Elkus OLive 3-2320 

Gilbert & Benton TRiangle 7-1848 

Gilbert, Martin, Agency STate 3-2900 

Gill Clifford Agency OLive 5-8388 

Glasser-Gailey, Inc DUnkirk 4-2141 

Glenn Advertising, Inc OL 3-9030 

Gold Mike Agency RYan 1-4745 

Goldstone-Tobitts OL 5-6010 

Gonda, Francis D., Adv. Agency Hollywood 2-1325 

Goodman, Anderson, Advertising OLive 3-6400 

Groham, Clyde D DUnkirk 3-1266 

Grant, Will DUnkirk 7-3361 

Gront Advertising Agency HOilywood 1-9231 

Gray-Moore Agency HOilywood 9-3591 

Greer, Norman Co OL 7-0648 

Gregory, Willard G., & Co MAdison 7-0531 

Grey Advertising BRadshaw 2-9821 

Guerin-Johnstone-Jeffries Advertising. .CLinton 7-7573 

Guild, Bascom & Bonfigli HOilywood 9-8217 

Hadlock & Associates HOilywood 2-6731 

Harris, Harlan & Wood Adv HOilywood 9-291 1 

Heintz & Co., Inc MAdison 9-3181 

Hill, Don MAdison 4-5149 

Herbert E. Hill HU 3-7730 

Hixson & Jorgenson, Inc DUnkirk 8-3121 

Hoel, John D., Adv. Agency MUrray 1-7131 

Hollander, Welsh Advertising DUnkirk 9-1171 

Honig-Cooper Co DUnkirk 8-3301 

House of Leads PLcasant 3-8714 

Houston Advertising Service Co NOrniand<ie 5-5886 

Hubley Adv. Agency DUnkirk 2-2366 

Hunter & Wilhite Advertising WEbster 3-7353 

Hutchinson Advertising iHOIIywood 2-4500 

Irwin, Howard, & Assoc DUnkirk 8-1219 

Jay, Clarence L. Industrial Adv NOrmandy 4-7131 

Jaycraft Co THomwall 2-5310 

Jenner, Don, Advortising DUnkirk 2-8321 

Jensen, Walter L, Advertising DUnkirk 9-8355 

Jett Advertising HOilywood 2-6635 

Johnson, J. Howard MAdison 4-8464 

Johnson & Lewis HOilywood 5-7105 

Jones, Paul, & Associates DUnkirk 1-3003 

Kaplan, Sara Jane, Advertising OLive 3-6057 

Kaufman, Lon, Co DUnkirk 8-2725 

Kaufman, Hans E., 8i Co HOilywood 3-3800 

Kay-Christopher Advertising WEbster 9-1347 

Keane, Raymond, Advertising OLive 3-8650 

Keene & Associates OLive 3-7420 

Kellogg, Edw. S DUnkirk 7-5213 

Kelso, M. H., 8i Co DUnkirk 2-2072 

Kenyon & Eckhardt HO 9-9044 

Kennedy, Walker & Wooten OL 2-0555 

Keyes, Madden & Jones HOilywood 9-3974 

Killingsworth Co DUnkirk 5-61 1 1 

Klitten, MarHn R., Co DUnkirk 7-8395 



Kraft Advertising DUnkirk 8-6262 

Lance Advertising WEbster 6-6184 

LoRochjB, C. J., Advertising HOilywood 9-3656 

Lotto & Co MAdison 6-3284 

Lawrence Co BRodshaw 2-5820 

Lee & Associates OLive 1-2090 

Lee, J. Richard HOilywood 9-2721 

Lee, Robert E., & Associates HOilywood 7-9808 

Leni Advertising HOilywood 4-0141 

Lennon & Newell CRestview 1-7221 

Lewin, Howard, Advertising DUnkirk 8-7156 

Lewis Advertising HOilywood 5-9040 

Lionel & Simons Advertising HOilywood 2-7429 

Little & Co Dunkirk 9-1267 

Logan, Dudley L DUnkirk 2-8471 

Lynn-Western, Inc WEbster 5-1234 

Mack Agency HOilywood 2-6377 

MacManus, John, & Adaims OLive 3-6130 

Monn Advertising Co DUnkirk 2-1 179 

Mannis, Samuel A HOilywood 4-7501 

Markham Co DUnkirk 8-9495 

Martha's Adv. Service MAdison 6-4897 

Marto, Walter SY 6-2239 

Mathisson & Associates HU 2-1870 

Matthews, Anne D. (Pasadena) SYcamore 9-6504 

Mayer Company DUnkirk 8-2111 

Mayne, Charles H., Co DUnkirk 5-01 38 

Mays & Co MAdison 7-8534 

McCann-Erickson DUnkirk 5-3301 

McCarty Co., The DUnkirk 5-401 1 

McCreery, Walter, Co .OL2-4480 

McElligott, Ford C, & Associates MAdison 2-4653 

McElroy Adv. Agcy DUnkirk 1-3045 

McHugh Advertising Co BRadshaw 2-0233 

McKee, Burns Adv HOilywood 7-421 8 

McLain, W. R., & Associates NOrmandie 3-8200 

McNeill & McCleery DUnkirk 5-7341 

Meany, Phillip J., Co., Adv DUnkirk 5-4181 

Meltzler, Richard, Adv WEbster 8-2993 

Meyerhoff, Arthur, & Co OL 3-1633 

Miner, Dan B., Co DUnkirk 8-3301 

Minns, Richard L CRestview 1-7207 

Monsos, John S., Advertising OLive 2-7218 

Morgan Company, The. STate 6-5696 

Morgan, Raymond R., Co HOilywood 3-4194 

Mottl & Siteman Advertising OL. 2-5095 

Mowinckel, E. K., Advertising Richmond 7-0529 

Mullins, Earl, Advertising DUnkirk 5-9088 

Nargi Advertising MAdison 2-1647 

National Advertising Associates DUnkirk 7-4388 

National Federation of Advertising OL. 3-2320 

Neale & Associates OL. 6-0500 

Neave & North Advertising HOilywood 3-5226 

Neave, Ralph Advertising FRontier 4-1609 

Needham, Louis, & Brorby CRestview 6-2073 

Nelson Adv. Service WEbster 8-3844 

Newman, Ben Allah, Advertising DUnkirk 9-6649 

Newmark, Nelson, Advertising MAdison 4-1568 

North Advertising OL 2-3770 

Olen, David, Adv OLive 5-7290 

Pacific Advertising Service Richmond 9-5803 

Packard, Jack Advertising CHopman 5-5591 

Pardee Co., The HOilywood 2-7306 

Patch & Curtis Advertising HEmlock 3-4919 

Patton, George Adv HOilywood 2-0841 

Poul & Baum OL 3-2110 

Pell, Ben, Advertising MAdison 2-1557 

Perrett Co., The MAdison 8-2388 

Pflaum, Stanley, & Associates OL. 2-0332 

Porter, Wesley H., Adv AXminster 3-0400 

Productive Advertising AXminster 1-1322 

Romsey, Brown & Co HOilywood 3-6851 

Raymond, J. W., Advertising HU 3-4330 

Raymond, Larry, Co WEbster 6-8125 

Robin Co., The DUnkirk 3-3114 

Robin, Lee & Arnold CRestview 4-5853 

Robins, Jerome, Agency DUnkirk 8-0661 

Rodie-Eckhoff & Lee OLive 5-7670 

Rockett-Lauritzen RBpublic 4-2106 

Ross, Charles, Adv., Agency HOilywood 2-1184 

Ros5, Clark WEbster 4-5152 

Ross, Roy, , Inc HOilywood 9-6263 

Russell-Stuart & Assoc HOilywood 3-6156 

Sawdon, Frank HOilywood 4-7579 

Schurrer, Lou, Adv HOilywood 3-3800 

Scott, M. B., Advertising OL 3-5330 

Sebrell, J. B., Adv. Agcy MAdUon 6-9397 



lOS 



TELEPHONE NUMBERS IN LOS ANGELES 3WMfcMWM=iwfcte^^ 



Seros, George J., Advertising OL 2-1793 

Shone, Leonard, Agency Hollywood 9-2258 

Shoy Advertising Hollywood 4-1 158 

Sheldon, Lisle Adv Hollywood 3-2366 

Sherman & Pom Hollywood 7-31 1 1 

Show Management WBbster 8-0148 

Sieck, Charles H GRanite 3-3659 

Simmons, Dean WEbster 1-1311 

Smalley, Levitt & Smith Hollywood 2-7236 

Speer Advertising Agency Richmond 7-9626 

Specs Advertising Agency DUnkirk 9-6933 

Stahl, Charles N., Adv. Agency HOIIywoo<I 2-7344 

Stebbins, Barton A., Adv DUnkirk 8-8131 

Stebbins, Hal, Inc. Richmond 9-531 7 

Steinlauf, Malcolm, & Co WEbster 3-7564 

Steller, Miller & Lester, Inc DUnkirk 7-5377 

Stiller, Hunt Advertising BRadshaw 2-0204 

Stodel Advertising MAdison 2-1 193 

Straus, J. M., & Co OLympia 2-6613 

Stromiberger, LaVane & MoKenzie DUnkirk 5-2211 

Sudler Co BRadshaw 2-3438 

Sullivan Stauffer Colwell & Bayles. Hollywood 4-2119 

Sussman 8i Meyer Adv OLive 5-8730 

Swafford & Co OLdfield 5-9690 

Taggart & Young WEbster 3-8108 

Totham-Laird, Inc Hollywood 1-9228 

Toylor Host, Inc CApito! 5-3208 

Thompson, J. Walter, Co OL 3-0300 

T1>ompson-<McDonald HOIIywood 2-7249 

Tilds & Cantz Advertising OLeander 5-9270 

Todd, Michael, Advertising HOIIywood 5-8036 

Tullis Co., Inc., The HOIIywood 2-6333 

Tyler-Smith, T., Advertising DUnkirk 7-5519 

United Bench Advertising AXminster 2-8107 

Universal Advertising Agency, Inc.. .HOIIywood 4-8218 
Van der Boom, Hunt, McNaughton. .. .DUnkirk 2-6203 

Vanderhurst Adv HOIIywood 7-9191 

Van-Scott, Inc DUnkirk 9-2300 

Victor, A. J., Company AXminster 4-7555 

Voorhees, P. W., Inc BRadshaw 2-3726 

Wade, Adv. Agency. HOIIywood 4-7457 

Walsh, Nellie L., Advertising MA 2-9853 

Warwick & Legler, Inc OL 3-0130 

Weatherwax-Spurgean & Associates MA 7-2633 

Webster, R. W., Adv MAdison 9-2283 

Weinberg, Milton, Adv. Co OLive 3-2300 

Weiser, Marty, Co CRestview 4-8929 

Welsh, Hollander & Coleman Adv DUnkirk 9-1171 

Wessells, George M., Company WEbster 6-7668 

West-Marquis, Inc HUntley 2-5430 

Westwood, Tom, Adv. Agcy CH 5-5051 

Whiteman, Ridiard DUnkirk 5-2054 

Wilder, Alvin REpublic 4-2186 

Williams, Dallas & Sons HOIIywood 2-6396 

Willis, Harry G., & Assoc CHapman 5-5533 

Winan & Co., Paul Richmond 7-5189 

Wolfer-Douglass-Bennington, Inc.. Cumberland 3-6242 

Wood, Frank A WEbster 8-8540 

Woolf, Len, Co DUnkirk 8-2361 

WorW Advertising (Long Beach) HEmlock 5-6094 

World Wide Want Ad Service MAdison 7-9983 

Wynne-Alexander Advertising MUrray 2-2319 

Young, Marvin, Associates iHOllywood 2-2684 

Young & Rubicom MAdison 6-7641 

RadiO'TV Program, Prods. 

Aladdin Enterprises HOIIywood 2-6686 

Alexander, M & A, Productions HOIIywood 4-7571 

Burrud, Bill, Productions HOIIywood 3-8181 

Cavalcade Television Programs OL 4-4144 

Cheshire & Associates HOIIywood 9-4580 

Consolidated Film Industries HOIIywood 9-1441 

Corradine, Tom J., & Associates HOIIywood 2-4448 

Commodore Productions HOIIywood 9-7502 

Crosby, Bing, Enterprises BRadshaw 2-2771 

Fairbanks, Jerry, Inc HOIIywood 2-1101 

Gibson, Grace, Radio Prods HOIIywood 9-4580 

Guedel, John, Radio Productions OLive 3-8000 

Hollywood Central Recording HOIIywood 3-2131 

MacGregor, C. P., Sound Studios DUnkirk 4-4191 

MCA-TV BRadshaw 2-321 1 

Pa+in, Ray, Productions HOIIywood 2-1147 

RCA, Victor Division RAymond 3-6661 

Radio Recorders, Inc HOIIywood 3-3282 

Reynolds, Stuart, Prod CRestview 4-7863 

Rockett, Frederick K., Co HOIIywood 4-3183 

Rocket Pictures, Inc HOIIywood 7-7131 



Ross, Jock Hollywood 9-4019 

Rourke, Jock, Productions HOIIywood 3-7178 

Screen Gems, Inc HOIIywood 2-3111 

Snoder Telescriptions Corp HOIIywood 2-1261 

Steffner, Wayne, Prods HOIIywood 3-4173 

Studio & Artists Recorders HOIIywood 4-8241 

Sutherland, John, Prods., Inc DUnkirk 8-5121 

Telefilm, Inc HOIIywood 9-7205 

Telepix Corp HOIIywood 4-7391 

TV Spots Hollywood 5-5171 

Tuchmon, Harris, Productions WEbster 6-7189 

Universal Recorders HOIIywood 9-8282 

Western Recorders HOIIywood 3-681 1 

Wilding Business Commu WEbster 8-0183 

World Broadcasting System Oldf led 4-2800 

Wright, Carter, Enterprises, Inc HOIIywood 9-0944 

Ziv, Frederic W., Co OLdfield 4-2800 

Ziv Television Programs, Inc OLdfield 4-2800 

TV FilfR Producers'Dist. 

M & A Alexander Productions HO 4-3414 

George Bagnall & Associates OL 2-8050 

Bonded TV Film Service, Inc OLd 4-7575 

Frank Cooper Associates CR 4-5971 

Jack Denove Productions, Inc HO 4-8331 

Desilu Productions, Inc HO 9-591 1 

Walt Disney Studio TH 5-3141 

Dougfair Corporation HO 5-6164 

Jerry Fairbanks Production HO 2-1101 

Family Theater, Inc HO 2-1317 

Don Fedderson Productions HO 9-591 1 

Filmcraft Productions OL 3-2430 

Filmaster Productions, Inc HO 4-6122 

Flying A Prod : HO 9-1425 

four Star Films, Inc HO 2-6231 

Gross-Krasne, Inc HO 2-7141 

Hollywood Television Service, Inc.. . . , PO 3-8411 

Interstate TV Corporation NO 2-9181 

Mark VII, Ltd TR 7-0621 

Robert Maxwell & Associates HO 2-6027 

McCadden Productions HO 4-2141 

Medallion TV Enterprises, Inc HO 2-6635 

Carlton E. Morse Enterprises, Inc TH 5-7000 

Paramount Television Productions, Inc HO 9-3181 

Playhouse Pictures HO 5-2193 

Roland Reed TV Productions HO 9-1628 

Revue Productions, Inc TR 7-1211 

Hal Roach Studios UP 0-2931 

Screen Gems, Inc HO 2-3111 

Stage Five Productions, Imc HO 7-31 1 1 

Swift-Chaplin Productions, Inc HO 2-0761 

TCF Television Productions, Inc HO 2-6231 

Twentieth Century Fox Television HO 2-6231 

UPA Pictures, Inc TH 2-7171 

Universal Pictures Co., Inc., Television TR 7-1211 

Van Praag Productions DU 1-3819 

Warner Bros. Pictures, Inc. TV Division HO 9-1251 

Artists Agencies 

Alexander, Alex Agency CRestview 1-6101 

Allied Casting HOIIywood 3-7124 

Alvarado, Carlos OL. 5-6840 

American Federation of TV-Radio. . .HOIIywood 4-5123 

Aragon Agency UPton 0-4565 

Armstrong-Deuser CRestview 4-8135' 

Ashley-Steiner Corporation CRestview 4-8511 

Artigue, Louis CRestview 6-2488 

Auer, Miles Bohm HOIIywood 2-6416 

Barnes, William, Agency CRestview 1-5256 

Barry, Vy, Agency HOIIywood 9-2127 

Barskin Agency, The OL 2-5470 

Bell, Marcella Agency CRestview 6-0012 

Bender, David OLympia 2-1465 

Bernie, Herman CRestview 5-0117 

Bonham, C. Herschel HO 4-3060 

Brandies, Bob, Agency HOIIywood 5-6978 

Brewis, Alex OL. 2-5470 

Carson-Stempel CRestview 4-8343 

Cloutman-Barskin-Short CRestview 1-9093 

Columbia Artists Monogement iMAdison 6-2327 

Condit Agency HO 4-9233 

Connor, Allen HOIIywood 5-0834 

Cooper, Frank, Associates CRestview 4-5971 

Cooper, Ray CRestview 6-9769 

Cumber, Lil Attractions Agency. .. AXminster 3-6159 
Davis, Charles Agency. HOIIywood 6-2888 



106 



=3«M5=3W5:3M«P33=5W5=5H TELEPHONE NUMBERS IN LOS ANGELES 



Davis, Mary Webb. OL. 5-6747 

Dawn, Wilma Agency Hollywood 5-7438 

Donaldson Agen^cy OL. 2-0355 

Fame Agenicy CRestview 6-6238 

Famous Artists CRestview 4-7433 

Flaire Agency, The OL. 6-3060 

Frings, Kurt CRestview 4-8881 

Gartield, Milton CRestview 1-7227 

Gefsky, Harold L OL. 3-6145 

General Artists Corporation BR. 2-4259 

Gertz, Mitchell CRestview 4-5491 

Gold, Herb CRestview 4-8171 

Gold, Sid CRestview 4-7247 

Goldstone, Tobias BRadshaw 2-9235 

Gould, Billy OL. 6-1122 

Green, Ivan OL. 2-4010 

Greshler, Abner OLdf ield 4-5960 

Griffith, Byron Hollywood 7-2600 

Grossman, Milton M CRestview 4-8631 

Halliburton, Jeanne CRestview 5-5575 

Halsey, Reece Agency OLive 2-2409 

Hamilburg, Mitchell OL. 2-5160 

Herdan-Sherrell CRestview 1-5236 

Herzbrun, Walter OL 2-7210 

Herzon, Hal Hollywood 2-1414 

Hill Agency & Associates HO. 2-5239 

Ingersoll, George, Agency Hollywood 7-0862 

Irwin, Lou CRestview 1-7131 

-^ckson, Edith Hollywood 7-0155 

Joyce Agency Hollywood 3-6616 

Kaufman, Milton CR. 5-5028 

Kendall-White Agency OL. 7-1050 

Kingston, Al, Enterprises CRestview 6-8538 

Kohner, Paul CRestview 1-5165 

Kumin-Olenick Agency CRestview 4-5221 

Lance, Leon O OL 2-0191 

Lauren, J. W., Agency OL. 6-4070 

Lazar, Irving CRestview 5-61 53 

Leonard, Fred HOIIywood 4-7546 

Levee, Sid CRestview 4-8631 

Longenecker, Robt OLive 3-3770 

McMillan, Hazel CRestview 6-3603 

MocQuarrie, Earl CRestview 4-8919 

Manuel, Alvin G. Agemcy CRestview 4-5288 

Marion, Paul Agency OL. 2-9540 

Marx, Bert CRestview 4-8555 

McHugh, Jimmy, Jr CRestview 4-5167 

Medford, Ben CRestview 1-7021 

Messinger, Lili CRestview 5-8541 

Meyers, Walter CRestvrew 1-8161 

Middleton, Wallace OL 6-4460 

Mishkin Agency OLive 2-0944 

Moore, Lola CRestview 6-5401 

Morris, William CRestview 4-7451 

MCA Artists CRestview 4-771 1 

Ochs, Al Hollywood 9-6470 

Oliver, Maurine OL. 6-3651 

Omega Artists, Inc HOHywood 9-7187 

Payton, Bob OL. 6-1880 



Peorson, Ben CRestview 4-5488 

Pomeroy, Jack HOIIywood 9-6366 

Preminger-Stuart OL. 6-2360 

Richards, Danny Agency HOIIywood 7-5295 

Rocomora, Wynn OL 2-9710 

Rosen, Jerry Agency CRestview 4-5861 

Rush, Art Inc CRestview 4-6841 

Ryan, Frank CRestview 1-4627 

Sohuller, Williom Agency CRestview 4-6949 

Schwartz Agency OLive 3-0400 

Screen Children's Guild Agency .... HOIIywood 9-6231 

Shauer, M. A CRestview 1-1103 

Shaw, Glenn OLive 5-6956 

Shipley, Howard Agency CRestview 6-6251 

Shurr, Louis CRestview 4-81 1 1 

Sindell Agency CRestview 4-8181 

Small, Paul BRadshaw 2-0496 

Snitzer, Lou-Fritschi, Al, Inc HOIIywood 9-6271 

Sodara Agency UPton 0-6001 

Somlyo, E. T CRestview 6-2041 

Stewart, Rosalie CRestview 4-6123 

Swonson, H. N OL 2-5385 

Swoverland, Harold OLive 6-0900 

Thompson, Lionel B CRestview 1-2188 

Ullmon, George CRestview 4-5238 

Usher, Marge CRestview 4-6161 

Wadsworth, J. B CRestview 6-0698 

Weil Agency, The OL. 2-2872 

Weiner, Jack OLympia 2-1140 

Weintraub, Murry CRestview 1-1137 

Westwood Artists Agency GRanite 7-1264 

White, Wm. B CRestview 5-4774 

Wiley, Richard OLive 2-5775 

Wilkins, Paul CRestview 1-6188 

Willson, Henry OLdf ield 2-7452 

Wookey, Betty, Agency HOIIywood 2-2301 

Zimmerman, Herman Agency CRestview 6-0266 

Puhltcatiims 

Billboard, The HOIIywood 9-5831 

Broodcasting Magazine HOIIywood 3-3148 

Film Daily, The HOIIywood 9-5358 

Hollywood Reporter HOIIywood 4-741 1 

Media Agencies Clients OL. 7-1440 

Radio-TV Daily HOIIywood 9-3951 

See-Hear HOIIywood 9-2707 

Sponsor HOIIywood 4-8089 

TV Guide HOIIywood 5-2103 

TV-Radio Mirror EXmont 7-8640 

Variety HOIIywood 9-1 141 

RadiO'TV Audience Surveys 

American Research Bureau HOIIywood 9-1683 

Facts Consolidated OLive 3-31 14 

Moffett Research Co HOIIywood 3-5653 

National Audience Board CR 1-8141 

Pulse, Inc OL. 3-7733 



FOR PERSONNEL AND 

LOCAL ADDRESSES ON 

ABOVE PHONE NUMBERS 



INCE 1898 THE AGENCY OF THE SHOW WORLD 








iA/^ILLIAM MORRIS AGENCY, 



I E W YORK 



LON DON 



LI 




presents 

ADVERTISING 
AGENCIES 

if ir ^ ^ ^ 

BRANCH OFFICES 

EXECUTIVE PERSONNEL 

TIME BUYER BIOGRAPHIES 



SPONSOR 
SECTION 

MARKET DATA 

FINANCIAL FIGURES 

NETWORK TV ADVERTISERS 




1960 




% 



700 NATIONAL & REGIONAL 
TV SPOT ADVERTISERS 

—Est. Expenditure For 4th Quarter 7959— 



10. 

n. 

12. 

13. 
14. 
15. 
16. 
17. 
18. 
19. 
20. 
21. 
22. 
23. 
24. 
25. 
26. 
27. 
28. 
29. 
30. 
31. 
32. 
33. 
34. 
36. 
36. 



Estimated 

Advertiser Expenditure 

Procter & Gamble Co $12,035,400 

Aden Chemical Co 4,424,200 

General Foods Corp 3,592,200 

Bristol-Myers Co 3,536,600 

Colgate-Palmolive Co 3,266,300 

American Home Products Corp.. 3,207,800 

Brown & Williamson Tobacco 

Co 3,007,200 

Continental Baking Co 2,933,500 

Lever Brothers Co 2,742,100 

International Latex Corp 2,687,600 

Miles Laboratories, Inc 2,267,900 

Warner-Lambert Pharmaceutical 

Co 2,100,800 

Vick Chemical Co 1,966,500 

Pillsbury Co 1,794,300 

Standard Brands, Inc 1,517,900 

Kellogg Company 1,404,800 

Robert Hall Clothes, Inc 1,346,300 

Nestle Co., Inc 1,337,700 

American Tobacco Co 1,332,000 

Liggett & Myers Tobacco Co.. . 1,393,900 

Wesson Oil & Snow Drift 1,062,400 

Sterling Drug, Inc 1,061,500 

William Wrigley Jr. Co 1,047,200 

Avon Products, Inc 1,039,500 

J. A. Folger & Co 1,026,900 

Ford Motor Co. /Dealers 999,700 

Coca-Cola Co. /Bottlers 991,900 

Plough, Inc 916,300 

Max Factor & Co 908,000 

Wander Co 874,700 

Corn Products Co 837,000 

Quaker Oats Co 828,300 

P. Lorillard & Co 826,100 

Revlon Inc 806,000 

Schick, Inc 802,100 

Anheuser-Busch, Inc 767,200 



37. 
38. 
39. 
40. 
41. 
42. 
43. 
44. 
45. 
46. 
47. 
48. 
49. 
50. 
51. 
52. 
53. 
54. 
55. 
56. 
57. 
58. 
59. 
60. 
61. 
62. 
63. 
64. 
65. 
66. 
67. 
68. 
69. 
70. 
71. 
72. 



Estimated 

Advertiser Expenditure 

E. & J. Gallo Winery 732,100 

General Motors Corp 724,000 

Philip Morris, Inc 719,100 

Pepsi Cola Co./Bottlers 714,000 

Carter Products, Inc 711.100 

B. J. Reynolds Tobacco Co 695,100 

National Biscuit Co 690,900 

General Toy Co 688,500 

Consolidated Cigar Corp 687,000 

Andrew Jergens Co 683,600 

General Motors Corp. /Dealers . . 668,000 

Lanolin Plus, Inc 667,500 

North American Philips Co., Inc. 630,600 

Helene Curtis Industries 621,400 

Heublein, Inc 614,800 

Norwich Pharmacal Co., Inc. . . . 610,200 

General Mills, Inc 610,100 

Minute Maid Corp 603,200 

Texize Chemical Co. 586,500 

Carling Brewing Co., Inc 580,500 

Pabst Brewing Co 575,700 

Shell Oil Co 568,000 

Drug Research Corp 547,600 

Ralston-Purina Co 544,000 

Maybelline Co 543,100 

Helena Rubinstein, Inc 631,700 

Jos. E. Schlitz Brewing Co 528,000 

American Chicle Co 522,600 

Gillette Co 613,700 

U. S. Borax & Chemical Corp.. . 511,100 

Chesebrough-Ponds, Inc 604,500 

B. T. Babbitt Co., Inc 499,800 

Falstaff Brewing Corp 496,100 

Tea Council of U.S.A 493,100 

Fels & Co 491 ,800 

Parker Pen Co 484,000 

(Continued on Page 113) 



111 



GATHERING PLACE OF 


THE AD AGENCY, 


TV AND RADIO 


PROFESSIONS 


• 


-1^^ 


n^ // 

RESTAURANT 


9 EAST 48th STREET PLaza 3-5852 


NEW YORK CITY 


LUNCHEON, COCKTAILS, DINNER 


Facilities available for private cocktail and dinner parties 
at the second floor Topside Room. 


The Jungle Room available for private luncheon and dinner 
parties for ten people or less. 



112 



ie=a=a=ft::ft:ifc=fci&3fci?-1 00 NATIONAL 

(Continued from Page 111) 

Estimated 
Advertiser Expenditure 

73. Esso Standard Oil Co 481,000 

74. Hertz Corp 479,800 

75. Alberto-Culver 470,500 

76. Swift & Co 456,700 

77. Quality Bakers of America. . . . 449,500 

78. Welch Grape Juice Co., Inc 449,^00 

79. Kayser-Roth Hosiery Co 440,100 

80. Standard Oil Co. (Indiana) 437,200 

81. Associated Products, Inc 435,700 

82. Piel Bros 433,700 

83. Pharma-Craf t Corp., Inc 430,300 

84. Interstate Bakeries Corp 438,700 

85. Exquisite Form Brassiere, Inc. 418,400 

Source: TvB: Borabaugh 



<S REGIONAL TV SPOT ADV. 

Estimated 
Advertiser Expenditure 

86. Chrysler Corp 418,100 

87. Louis Marx & Co., Inc 417,000 

88. Atlantis Sales Corp 416,600 

89. E. F. Drew Co., Inc 401,000 

90. Duncan Coffee Co 398,300 

91. United Vintners, Inc 396,100 

93. Sun Oil Co 388,000 

93. National Dairy Products Corp.. 387,000 

94. Chunky Chocolate Corp 385,500 

95. Monarch Wine Co., Inc 384,600 

96. Contadina Foods 383,500 

97. Lanvin Parfums, Inc 379,400 

98. Food Manufacturers, Inc 377,600 

99. Paxton & Gallagher Co 373,500 

100. Gold Seal Co 368,500 




A breakdown of spot television expenditures by "time of day", comparing the current 
Fourth Quarter with the same period 1958, revealed that the largest increase currently 

was in the use of Nighttime* television. An analysis of "type of activity" showed that 
Announcements** had the largest increase in dollar expenditure. 

Time of Day Amount Percent 

Day $ 62,297,000 37.6 

Night 81,960,000 49.4 

Late Night 21,475,000 13.0 

Total $165,732,000 100.0 

Type of Activity Amount Percent 

Announcements $127,971,000 77.2 

ID'S 17,695,000 10.7 

Programs 20,066,000 12.1 

Total $165,732,000 100.0 

* During Class "A" time. 

♦ *Including participations. ' 

Source: TvB 

113 







\ 



PETKER 
IDEA! 

Programming your client 
on Gifts for Listeners* 
is the greatest and most 
effective adjunct to ad- 
vertising and publicity. 
For further information 
contact Al Petker, The 
Contest Man, 59 E. 54th 
Street, New Yori< City. 
328 South Beverly Drive, 
Beverly Hills, California. 





Agency Hecocnition Symbols — ^ 

AAAA — American Association of Advertising Agencies 

ABC — ^Audit Bureau of Circulation 

ABP — 'Associated Business Papers 

AFA — Advertising Federation of America 

ANPA — American Newspaper Publishers' Association 

AFA — ^Agricultural Publishers Association 

NBP — National Business Publications 

NOAB — ^National Outdoor Advertising Bureau 

PPA-^F>ERioDicAL Publishers' Association 

SNPA — Southern Newspaper Publishers' Association 



A. D. ADAMS ADVERTISING 

37 W. 53rd St., New York 19, N. Y. 

Phone: Circle 6-2940 

ABP 

Owner A. D. Adams 

TV & Radio Consultant Sylvia Green 

Media Director Robert Feldman 

ADAMS & KEYES 

3 E. 54th St., New York, N. Y. 

Phone: PLaza 1-5630 

AAAA— ABP— ANPA— ABC 

Chairman Stanley J. Keyes, Jr. 

President B. D. Adams 

Exec. V.P Ed. C. HoflFman 

Senior V.P.. .A. A. Anthony, Thomas Dixey, 
Jack Hardy, James Freeman 

V.P. West. Div W. D. Sloan 

Asst. Treas Charles W. Schiess 

Production Manager Elmer Anderson 

Branch Offices 

75 E. Wacker Dr., Chicago 1, III. 

Phone: ANdover 3-5966 

Manager C. Harris 

1750 Peachtree Rd. N.W., Atlanta 

712 S. Curson Ave., Los Angeles, Calif. 

Phone: WEbster 8-3781 

Mgr W. D. Sloan 

WILLIAM HART ADLER, INC. 

919 N. Michigan Ave., Chicago 11, 111. 

Phone: WHitehall 4-5210 

AAAA— ABP— ANPA— APA— NBP— NOAB 

Pres.-Treas William Hart Adler 

Vice Pres Thorpe E. Wright 

Asst. to Pres John J. Pelrie 

V.P., Publicity Ben E. Craves 

Art Director A. Warren 

Media Director Dale Heath 

Radio-TV Buyer Alidor Belski 

Assoc. Research Dir Kenneth M. Davee 

Branch Office 

101 Park Ave., New York, N. Y. 

Manager J. G. Berens 



ADMASTERS ADVERTISINa INC. 

3432 Connecticut Ave. 

Washington 8, D. C. 

Phone: Emerson 34886 

President John E. Waterfield 

ADVERTISERS' BROADCASTING 
COMPANY 

117 W. 46th St., New York 36, N.Y. 
Phone: PLaza 7-3560 

Exec. Producer Sholom Rubinstein 

Director Bernard Rubinstein 

Copy Chief David M. Hausdorff 

ADVERTISING & MERCHANDISING, 
INC. 

1100 American Bldg., Dayton 2, 0. 
Phone: BA 3-8885 

President Ralph Kaufman 

Radio-TV Alice Lilley 

AIKEN ADV. AGENCY, INC. 

110 W. 40th St., New York 18, N. Y. 
Phone: LA 4-3895 
ABP— ANPA 

President Sigmund C. Aiken 

V.P.'s Harvey Jerome, Sam Porter 

Art Director Pete Costanza 

AITKIN-KYNETT CO., INC. 

1400 South Penn Square, 

Philadelphia 2, Pa. 

Phone: LOcust 8-6700 

AAAA— ABC— ABP— AFA 

Chmn. of Bd H. H. Kynetl 

President Allen C. Smith 

V.P., Secy Geo. B. Barnard 

V.P H. B. Montgomery 

Treasurer Joseph C. Baugher 

Creat. Dir Richard G. Cummins 

Production Director C. A. Masci 

Research Dir., Publicity. .Edward Goldsmith 

Radio-TV Time Buyer Alan Bobbe 

Media Research Dir Michael Walsh 

Radio-TV Dir Allen Gray 



lis 




Captive or Captivated Audience? 



There's all the difference in the world between a "captive 

audience" and a "captivated audience." 

This goes for the commercials as well as the show^. 

Young & Rubicaxn, Inc. 



Advertising • New York • Chicaso • Detroit • San Francisco • Los Angele* • Hollywood • Montreal • Toronto • London • Mexico City • Frankfurt • San Juan • Caracas 



R. H. ALBER CO. 

439 N. Larchmont Blvd., Los Angeles 4, Calif. 
Phone: riOllywood 9-8273 

Exec. Vice-Pres Pauline Hagen 

Secretary-Treas Evelyn R. Jones 

Promotion Cy Jackson 

Acct. Exec Fred L. Allen 

BAKER, TILDEN, BOLGARD 
& BARGER, INC. 

919 N. Michigan Ave., Chicago 11, 111. 

Phone: DElaware 7.8000 

AAAA— ABC— ABP— ANPA 

Chairman Louis E. Tilden 

President Bruce A. Baker 

V.P.'s C. E. Bolgard, Harry 

A. Johnson, William C. Alston, Robert W. 

Smyth, Rena L. Nelson, Cecil E. Barger 

Sec. & Treas Dorothy Steitz 

Radio-TV Mgr George J. Jarrett 

..Time Buyer & Accounts: Clifford E. Bol- 
gard; Quaker Oats Co.; Squirt-Chicago Bot- 
tling Co.; Boyer Chemical Co. 

Estimated Radio Billings : $50,0000. 

Estimated TV Billings: $2,000,000. 

BARTON ALEXANDER 

ADV. AGENCY 

ANPA 

2975 N. Reynolds Rd., Toledo, Ohio 

Phone: FRanklin 1891 

President Barton Alexander 

ALLEN & REYNOLDS, INC. 

3104 Farnam Street, Oniaha 31, Neb. 

Phone: Jackson 0150 

AAAA— ABP— ANPA— ANA 

President Milton H. Reynolds 

V.P. & Treas Robert H. Reynolds 

V.P. & Sect.. Helen Moeller 

Vice Presidents 0. Earl Lowry, Edward C. 

Whelan, John B. Enis, Quentin H. Moore 

Radio-TV, V.P Lyle De Moss 

Mgr Don B. Amsden 

Time Buyers. Lyle De Moss, Don B. Amsden 

ALLEN, DORSEY & HATFIELD, INC. 

5010 Sunset Blvd., Los Angeles 27, Calif. 
Phone: NOrmandy 3-9343 
APA— ANPA— ABP— NBP 

President L. E. Hatfield 

Secy. & Treas .H. H. Allen 

Media Director Stuart Sneed 

Creative Director W. H. Inge 

Art Director L. L. Mason 

ALLIED ADVERTISING AGENCIES 

4643 Beverly Blvd., Los Angeles 4, Calif. 
Hollywood 2-0837 

President W. Fehr Gardner 

Treasurer Maxine Blankenship 

Art Director Jack Robins 

Account Exec Dick Gardner 

ANDERSON & CAIRNS, INC. 

130 E. 59th St., New York 22, N. Y. 

Phone: MU 8-5800 

AAAA 

President John A. Cairns 



ADVERTISING AGENCIES 

V.P., Sec James C. Cumming 

Exec. VP Thomas Vohs 

V.P., Treasurer Abraham Fisher 

V.P., Ch., Strategy Bd W. C. Wheeler 

Vice Pres., Radio-TV Victor Seydel 

Asst. (Radio-TV) Nicky Shapiro 

V.P., Copy Sherman Rogers 

V.P., Art Ev. Henke 

ARKWRIGHT ADVERTISING 
AGENCY 

65 East 55th St., New York 22, N. Y. 
Phone: PLaza 1-5515 

Exec. V.P Jerry Bess 

Vice President Jack Wilcher 

Media Director James Hackett 

Radio-TV Prod., Dir Thos. Mannos 

Branch Office 

1717 No. Highland Ave., Hollywood, Calif. 

Manager Richard Westman 

ARMSTRONG, FENTON & VINSON, 
INC. 

548 Spreckels Bldg., San Diego 1, Calif. 

Phone: BE 3-0101 

ANPA— APA 

President T. G. Armstrong 

Exec. V.P G. E. Vinson 

General Mgr R. G. Bennett 

Copy Ch., Media & Radio-TV Dir., 
Time Buyer Dorothy Koeme 

ATLANTIC-BERNSTEIN 
ASSOCIATES 

655 Madison Ave., New York 21, N. Y. 
Phone: TEmpleton 8-8250 

Partners Murry E. Cohen, Irving H. 

Glick, Ted Bernstein 

Art Dir Luis Daussa 

Production Mgrs Don Williams, Arthur 

Abravanel 

Media Director Sylvester J. Bernstein 

Copy Chief Julius Golden 

AUBREY, FINLAY, MARLEY & 
HODGSON, INC. 

230 N. Michigan Ave., Chicago 1, 111. 

Phone: Financial 6-1600 

AAAA— ABP— ANPA 

Chairman of Board James T. Aubrey 

President • . . . .H. Earl Hodgson 

V.P., Secy Robert C. Marley 

Treasurer, Asst. Secy Ann E. Ferngren 

Vice-Presidents Joe H. Serkowich, 

Kenneth Hill, Donald E. McGuiness 

Dir. Media Res Frederick R. Hansen 

Art Director Raymond 0. Hosford 

Business Manager Norman M. Finke 

Prod. Mgrs J. P. Pancoast, 

John Rendla, Geo. Rezek, Jean Usher 

Account Exec Cecil E. Barger, 

Philip R. Emmons, Lynn K. Huffman, 
Perry B. Johns, Frederic A. Lyman, Donald 
E. McGuiness, Joe H. Serkowich, Kenneth 
W. Snyder 



117 



DECEPTION IN ADS? 

. . . Animation Offers Freedom 

By TOM GOLDEN 
Animation Dir., National Screen Service Corp. 




WITH so-called "deception" and 
"misleading advertising" in tele- 
vision commercials a subject for pub- 
lic discussion, the diiiiculties facing 
the advertising agency and manu- 
facturer of products, which do not 
lend themselves properly to the limi- 
tations of live photography without 
some adaptation, have become a 
matter of serious concern within the 
ranks of those responsible for televi- 
sion commercial production. 

To the experienced, the line be- 
tween photographic necessity and 
deception is clear and well defined, 
but this is no longer the entire issue. 
Utterly confused by charges and 
countercharges the viewer is incap- 
able of making the distinction. He has 
been given the impression that pho- 
togeny and misrepresentation are 
synonymous and the climate of sus- 
picion and distrust which has been 
created, distracts him from the sales 
message and puts him in the mood 
to examine all advertising claims 
circumspectively and to be wary of 
camera trickery in live filmed televi- 
sion commercials. We feel that there 
is an answer to this perplexing un- 
certainty of what can and what can- 
not be done — an answer which both 
solves the problem and avoids the 
controversy: Animation! Animation, 
by its very nature, provides the artis- 
tic license that live photography has 
now been deprived of by this dispute. 

It is no secret that the use of ani- 
mated commercials and combina- 
tions of animation and live footage 
has increased tremendously in recent 
years. 



Among the many advantageous 
factors inherent in the use of anima- 
tion in television commercials, is the 
opportunity to create completely dis- 
tinctive personalities. Here we have 
limitless freedom to design charac- 
ters of nearly universal appeal, who 
become identified with the sponsor's 
product to such an extent that they 
begin to sell the iixoment they appear 
on the screen. Animation also makes 
it possible to enjoy unlimited contin- 
uity of these characters without the 
many obvious shortcomings of using 
live personalities. In addition, the 
production of animated commercials 
can, in many instances, be accom- 
plished at a substantially lower cost 
than studio or location shooting. 

But most important is the ability of 
the animator to combine entertain- 
ment with advertising, humor with 
sales message, and to interweave 
both into a likeable commercial. The 
flexibility of the cartoon character 
permits the use of material and situ- 
ations which might be difficult or im- 
possible under live conditions. 

By no means do we suggest that 
animation should be used in all tele- 
vision commercials. Far from it! The 
major share of our business is — and 
always will be — live production. 
Most products or situations have no 
photographic problems or their prob- 
lems can easily be corrected to the 
full satisfaction of the most skeptical 
viewer. There is plenty of room for 
imaginative photography and crea- 
tive presentation in the studio or on 
location without running afoul of 
those inclined to be cynical. 



120 



:Srsris=ifci&sfci5=ii=Cric=sssfcS!:^^ ADVERTISING AGENCIES 



N. W. AYER & SON, INC. 

West Washington Square, Philadelphia 6, Pa. 

Phone: WAlnut 5-0100 

ANPA— ABP— ABC 

Chairman of Board H. A. Batten 

President Warner S. Shelly 

Exec. V.P., Creative Comm....J. M. Wallace 

V.P., Mng. Dir., Art Dept R. O. Bach 

V.P., Exec. Dir., Art Dept.. .Charles T. Coiner 

V.P. Special Copy Kenneth W. Slifer 

V.P., Mng. Dir. Copy John J. Pullen 

V.P. Chg. Plans-Mkt.. .Hans L. Carstensen Jr. 

V.P. Chg. Media Leslie Farnath 

V.P.'8 Chg. Ex. H. O. Client 

Cont. Brydon S. Greene, L. Davis Jones 

VJ>. Chg. Phila. Serv Robert F. Kurtz 

Dir., Info. Svcs Howard Davis 

V.P. Special Copy Geo. W. Cecil 

V.P. Copy Res Mrs. Margaret H. Rogers 

Secretary Alice P. Kimberline 

Treasurer R. Bruce Jones 

V.P., Mgr. Radio-TV Prog. & 

Prod Thos. H. Calhoun 

V.P. Assoc. Dir. Copy John W. Esau 

Branch Offices 

Rockefeller Center, 1271 Ave. of Americas 

New York City 20, New York 

Phone: PLaza 7-5700 

Vice-President John D. Upton 

Vice-Pres. & Dir. of 

Radio-TV James E. Hanna 

V.P., Radio-TV Plans T. J. McDermott 

V.P., Mgr., Radio-TV Prod.. . .T. M. Calhoun 

V.P. Chg. Pub. Rel Marvin Murphy 

V.P.'s Edw. R. Dunning, 

Chas. Hogen, J. Vance Babb, Robt. C. 
Alexander, Paul F. Biklen, Newton C. 
Cunningham 

VJ*. Chg. Bus. Devel Geo. T. Sweetser 

920 Statler Office Bldg., Boston 16, Mass. 
Phone: HUbbard 24970 

V.P., Mgr Raymond W. Hefifron 

135 S. LaSalle St., Chicago 3, 111. 
Phone: ANdover 3-7111 

Vice-President Thomas G. Watson 

V.P.'s Sterling E. Peacock, 

Howard Rose, Norman M. Bankart, F. W. 
Heckel HI 

4710 Penobscot Bldg., Detroit 26, Mich. 
Phone: WOodward 5-3322 

Vice-President, Mgr Richard T. O'Reilly 

413 Taft Bldg., HoUywood 28, Calif. 
Phone: HOUywood 34871 

V.P., Mgr Edmund H. Rogers, Jr. 

235 Montgomery St., San Francisco, Calif. 

Phone: SUtter 1-2534 

V.P. Chg. San Francisco. . .Harry C. GraybUl 

Vice-President Carl Zachrisson 

1060 Bishop St., Honolulu, Hawaii 
Phone: Honolulu 50-3681 

Manager James P. Smith 

Estimated Radio Billings: 815,800,000. 
Estimated TV Billings: $36,000,000. 

AYLIN ADVERTISING AGENCY 

904 Lovett Blvd., Houston 6, Texas 
Phone: JAckson 9-3766 



AAAA 

Pres Robert N. Aylin 

V.P. & Acct. Execs Chas. H. Lewis, Alston 

P. Cameron 

Radio & TV Dir Jo Moore 

V.P. & Prod. Mgr .Rogert I. Helm 

Branch Office 

1822 National Bank of Commerce Bldg. 

San Antonio, Tex. 

Phone: CA 4-7055 

Manager James F. Anderson 

Estimated Radio Billings: $93,000. 
Estimated TV Billings: $205,000. 

BADGER & BROWNING & 
PARCHER, INC. 

75 Federal St., Boston 10, Mass. 
Phone : Liberty 2-3364 

Chairman Joseph L. Badger 

President Clifford P. Parcher 

Exec. V.P F. S. Browning, Jr. 

Art Director Glen Lawrence 

Production Manager Eliz. Harriman 

THE BAKER ADVERTISING 
AGENCY, LTD. 

670 Bajrview Ave., Toronto 17, Ontario 

Phone: HUdson 7-1511 

ANPA 

President & Gen. Mgr W. R. Baker 

Vice-Pres R. C. Baker 

Asst. Gen. Mgr J. E. McEachern 

Planning Director D. C. BytheU 

Sec.-Treas E. M. Sutherland 

Creative Director Miss A. Venables 

Dir Jack F. Horler 

Exec. Dir N. Pahlen 

Media Dirs H. L. Howerth, C. H. Brown 

Mgr Mrs. H. Blair 

Producer W. Krantz 

Art Dir W. H. Ellis 

Rsch. Dir B. C. LeRoyer 

Mgr., Prod. Dept C. L. Williams 

Branch Office 

1255 University St., Montreal 2, P. Q. 

Phone: UNiversity 6-3049 

Manager L. LaRocque 

Time Buyers & Accounts: Mrs. I. Neve; 
Adams Brands Sales, Ltd., Canadian Wall- 
paper Manuf. Ltd., Carnation Co., Ltd., 
Chesebrough-Pond's (Canada) Ltd., Frigi- 
daire Products of Canada, Ltd., Kaufman 
Rubber Co. Ltd., Supreme Drug, Ltd. R. J. 
Spence; General Foods, Ltd. 

LYNN BAKER INCORPORATED 

720 Fifth Ave., New York 19, N. Y. 

Phone: JUdson 6-3900 

APA— NBP— NOAB 

President R. Lynn Baker 

Vice-Pres., Treas Mary Bentley B.iker 

V.P., Gen. Mgr Augustine J. Hilton 

V.-P. & Research Dir Jack M. Kline 

V.P., Media Dir James D. Evans 

VJ*., Dir. of Creative Act S. Carter, IH 

V.P.'s .Harry G. Kebel, Philip J. Kellv 

Secretary Dorothy K, Smith 

Radio-TV Dir Norman Frank 



121 



ADVERTISING AGENCIES 

BALL & DAVIDSON, INC. 

670 Delaware St., Denver 4, Colo. 
Phone: MAin 3-1291 
ABP— ANPA— APA 

Vice Presidents John C. Jenkins, James 

Forrest 

BARLOW ADV. AGENCY 

742 James St., Syracuse 1, N. Y. 

Phone: GRanite 9-6644 

AAAA-^NBP— APA 

President F. B. Tompkins 

Senior V.P.. J. J. Hines 

Media Director E. C. Jones 

Prod. Mgr Marc Hughes 

TV-Radio Director E. C. Jone« 

Secy., Treas Arthur M. Speers 

V.P.'8 J. R. Coleman, 

Geo. F. Swartz, Robt. K. McCahe 

Research Director Philip Ward Burton 

Publicity Director Kenneth S. Johnson 

BARNES CHASE COMPANY 

530 Broadway, San Diego 1, Calif. 

Phone: Belmont 3-7771 

AAAA— ABC— ANPA— APA— NOAB 

ABP— NBP 

President James B. Lane 

V.P., Creat. Dir Frank M. Huff 

V.P.'s Norman B. Foster, Jack Buchanan, 

Phil Franklin 

Traffic, Prod. Mgr Willam Clark 

Controller Robert S. Morris 

Pub. Rel Norris West 



Art Director Warren Molentin 

Copy Chief Burl Stiff 

Branch Offices 

1145 Sixth St., Los Angeles 17, Calif. 

Phone: HUntley 2-1690 

Sr. Vice Pres Nelson Carter 

251 Kearny St., San Francisco, Cal. 

Phone: EX 7-0477 

Exec, in Chg Lewis J. Short 

TED BATES & CO., INC. 

666 Fifth Ave., New York 19, N. Y. 

Phone: JUdson 6-0600 

ABP— APA— ANPA— ^NBP— AAAA— NOAB 

Hon. Chm. of Bd., Exec. 

Comm., & Dir Theodore L. Bates 

Pres., Exec. Comm., 

Dir Rudolph Montgelas 

Sr. V.P., Bdcst. Op., Dir.. .R. A. R. Pinkham 

Sr. V.P., Gen. Mgr Thomas J. Carnese 

Sr. V.P.'s.... Ronald C. Bradley, Herbert G. 
Drake, Archibald McG. Foster, Edward A. 
Grey, William A. O. Gross, Jeremy Gury, 
William E. Hatch, E. L. Hill, John M. 
Lyden, J. Ross MacLennan, Clarence L. 
MacNelly, Walter W. McKee, D. Robert 
Parman, Clifford N. Parsells, Dan Rodgers, 
Alman J. Taranton,, Allen M. Whitlock 

V.P., Sec A. M. Frothingham 

V.P., Prod., Radio & TV. . . .Herbert Gunter 

V.P., Bus. Mgr., Radio & TV H. J. Saz 

V.P., Dir. Network Rel John E. Kucera 

Asst. V.P., New Prog. Dev...John N. Galley 
Asst. V.P., Comm. Film Prod.. . .W. E. Watts 



FOR LEADING SPOT RADIO ADVERTISERS 

SEE PAGE 53 

FOR NETWORK BRAND ADVERTISERS 
SEE PAGE 65 

FOR NETWORK TV GROSS BILLINGS 
SEE PAGE 49 

122 



V.P.'s Howard 0. Anderson, Donald 

Anderson, James A. Benham, T. Howard 
Black, James A. Clarkson, Jr., Robert S, 
Congdon, Courtlandt P. Dixon, Daniel 
Ladd, William L. Musser, James W. Rayen, 
Robert W. Castle, Charles N. Crittenton, 
Robert F. Degen, John Doherty, Farrell 
Gilmore, William J. Jost, Jr., Fred L. 
Lemont, David C. Loomis, Allen B. Miller, 
Dwayne L. Moore, James H. O'Neil, Wil- 
liard Benner, Donald Booth, Harry B. 
Bressler, Thomas Quinlan, Stewart P. 
Brown, Bogart Carlaw, Jules J. Dickely, 
Harry C. Doolittle, Clinton S. Ferris, Erwin 
A. Levine, Rolt J. Smith, Frank P. McCord, 
Charles D. Dmikin, Jr., Joan A. Geiger, 
William T. Kammerer, William J. Ken- 
nedy, Winston W. Kirchert, Martin J. Mur- 
phy, Richard G. Terry, Benson Inge, 
Richard J. Gay, Allen D. Patterson. 
Branch Offices 

1750 North Vine St., Hollywood 28, California 
Phone: HOllywood 9-2161 

V.P. In Charge. .Thomas F. McAndrews, Jr. 
36-38 Fitzroy Sq., London W.C. 1, Eng. 
Phone: LAngham 3070 
Estimated Radio Billings: $5,000,000. 
Estimated TV Billings: $90,000,000. 

BATTEN, BARTON, DURSTINE & 
OSBORN, INC. 

383 Madison Ave., New York 17, N. Y. 

Phone: ELdorado 5-5800 

AAAA— ABC— ABP— ANPA— AFA 

Chm. of Bd Bruce Barton 

Pres., Chm. Exec. Comm C. H. Brower 

Vice Chm., Exec. Comm. & Bd.. .B. C. Duffy 
Exec. V.P.'s. . . .E. A. Cashin, J. D. Danforth, 

Robert L. Foreman 
V.P.'s. . . .T. C. Dillon, Clayton Huff, Wm. R. 
Gillen, Wm. J. O'Donnell, James R. Schule, 
Alan M. Ward, Harry Olsen, Fred Barrett 

V.P., Mgr. Radio-TV Herminio Traviesas 

V.P., Radio-TV Prog. & Plan. . .George Polk 

Talent & Cast Nan Marquand 

Programming Steve Kaplan, Bill Brown 

Sports Tom Villante 

Radio Dir William Hoffman 

i Live Prod., Tape, Clsd. Circuit. .Al Cantwell 

Radio Production John Dean 

V.P., Film Prod .Bernie Haber 

V.P., TV Art Larry Berger 

Radio-TV Bus. Mgr Ed Marshall 

V.P., Radio-TV Copy Art Bellaire 

Med. Co-ord., Radio-TV 

(Network) Dick McKeever 

Radio-TV Spots Ed Fieri 

V.P., Pub. Rel Ralph Major 

Time Buyers Dick McKeever, Walt 

Reinecke, Anne Slattery, Carol O'Kune, 
Marty Molema, Ed Fieri, Gert Scanlan, 
Trow Elliman, Hope Martinez, Mickey Mc- 
Michael, Ted Wollower, Hal Davis, Phil 
Tocantins, Harriet Mados, Bob Wilson, 
Bob Syers, Jackie Moore 

Branch Offices 
805 Peachtree St., N. E., Atlanta 8, Ga. 



ADVERTISING AGENCIES 

Phone: TRinity 5.8654 

Manager W. C. Montgomery 

462 Boyhton St., Boston 16, Mass. 
Phone: COpley 7-7800 

V.P. in Chg R. O. Howe 

Rand Building, Buffalo 3, N. Y. 
Phone: CLeveland 7915 

V.P. in Chg D. G. Casto 

919 N. Michigan Ave Chicago 11, Dl. 
Phone: SUperior 7-9200 

V.P. in Chg W. Tiss 

Nat. City Bank Bldg., Cleveland 14, Ohio 
Phone: TOwer 1-7270 

V.P. in Chg Jack M. Bristow 

223 Mercantile Continental Bldg. 

Dallas 1, Tex. 

Phone: Riverside 8-7247 

V.P. in Chg B. E. Foster 

1800 Penobscot Bldg., Detroit 26, Mich. 
Phone: WOodward 5-0620 

V.P. in Chg R. E. Anderson 

1680 N. Vine St., Hollywood 28, Calif. 
Phone: HOllywood 2-6723 

VJ*. in Chg R. J. Stefen 

5820 Wilshire Blvd., Los Angeles 36, Calif. 
Phone: Webster 8-3188 

VJP. in Chg T. C. DiUon 

N. W. Bank Bldg., Minneapolis 2, Minn. 
Phone: FEderal 8-8401 

V.P. in Chg Bobb Chaney 

Grant Building, Pittsburgh 19, Pa. 
Phone: GRant 1-9900 

V.P. in Chg B. E. Vaughan 

120 Montgomery St., San Francisco 4, Calif. 
Phone: EXbrook 7-1122 

V.P. in Chg J. G. Motheral 

WTiite-Henry^tuart Bldg., Seattle 1, Wash. 
Phone: MAin 3-5500 

Manager W. G. Fitzsimons 

205 Harrison St., Syracuse 2, N. Y. 
Phone: HArrison 2-5319 

Manager Mrs. Helen Conn 

160 Bloor St. East, Toronto 5, Ont. 
Phone: WAlnut 4-3780 

Manager M. Hicks 

Estimated Radio Billings: $14,500,000. 
Estimated TV Billings: $72,650,000. 

ADRIAN BAUER AND 
ALAN TRIPP, INC. 

1528 Walnut St., Philadelphia 2, Pa. 

Phone: KIngsley 5-7870 

ANA— NBP 

Chairman of Board Adrian Bauer 

President Alan R. Tripp 

Vice Presidents David X. Miller, 

Roy L. Silver, E. Bradford Hening 

V.P., Radio & TV Dir Elmer F. Jaspan 

Pub. Rel. Dir Lloyd N. Newman 

Prod. Mgr Harold J. Gribbin 

Rsch. Dir Dr. S. M. Abdullah 

Prod. Dir., Radio-TV. .Fred D. T. Honigman 
Time Buyer Mrs. Stella Porter 

BEAN ADV. AGENCY 

136 N. Delaware St., Indianapolis 4, Ind. 

Phone: MElrose 7424S 

Ownter Harold Bean 



123 



ADVERTISING AGENCIES =ss:Mfca=CM=iM:iWM£^^ 



BEAUMONT, HELLER & SPERLING. 
INC. 

6th & Walnut Sts., Reading, Pa. 

Phone: FR 54311 

ABP— ANPA— ABC 

President Donald T. Beaumont 

V.P., Media Director J. L. Sperling 

V.P.'s R. A. Kline, 

N. H. Gimmy, J. H. Funk, K. W. Bailey 

Art Director. . , R. R. Glassmire 

Gen. Production Mgr H. Fetterhoff 

Publicity Director Alfred K. Walter 

Research Director Robert Beaumont 

Radio & TV Dir Miss Dee Hassler 

BEAUMONT & HOHMAN, INC. 

1299 Bush St., San Francisco 9, Calif. 

Phone: GRaystone 4-8446 

ANPA— APA— SNPA— NOAB 

Chairman W. C. Beaumont 

President H. A. Hohman 

Secretary, Treasurer George Hoefner 

Branch Offices 

6 N. Michigan Ave., Chicago 2, 111. 

Phone: RAndolph 6-6181 

Central Bldg., Seattle 4, Wash. 

Phone: MAin 4-0066 

Manager C. A. Beaumont 

530 W. 6th St., Los Angeles 14, Calif. 

Phone: MAdison 2-2986 

Manager H. A. Hohman 



BENNETT ADVERTISING, Inc. 

1913 North Main, High Point, N. C. 

Phone: 2-4151 

AAAA— ABP— ANP 

Pres., Treas Harold C. Bennett 

Exec. V.P Forrest L. Collier 

V.P.'s.. Robert Tracy, Robert Mc Kericher 

Radio-TV Dir Ted Cramer 

Sec Thomas E. Evans 

Branch Offices 

217 N. McDowell, Raleigh, N. C. 

Phone TEmple 4.8903 

Mgr John Mayo 

1416 E. Morehead St., Charlotte, N. C. 

Phone: FRanklin 5-6088 

Exec. V.P Forrest L. Collier 

VICTOR A. BENNETT CO., INC. 

6 E. 45th St., New York 17, N. Y. 
Phone: MUrray Hill 7-2186 
ABP— ANPA— NPB— APA 

President Victor A. Bennett 

V.P^ Radio-TV Dir Edward D. Kahn 

VJ*., Mdse. Dir Robert L. Hoenshel 

Copy Chief .Raymond Browne 

Art Dirs John Dignam, Robert Kane 

Public Rel. Dir ^ Jack Galub 

Media Director .'. . .H. Edward Lehman 

Space Buyer Herbert W. Thome 

Production Mgr .Vincent Polito 

Traffic Manager A. J. DeMicco 

Branch Offices 
Pemberton, Freeman, Bennett & Milne Ltd. 



Tk< 



Metli 



& 



LeL 



corporation 



ADVERTISING 

200 West 57*'^ Street 
New York 30, New York 

JUdson 2-3474 



124 



firS5:S£=Qri&i!rSfcifci&ifc«ri&=a:^^ ADVERTISING AGENCIES 



550 Church St., Toronto 5, Ont., Canada 
Phone: WAInut 4-8317 

Managing Director John M. Mihie 

Pemberton, Freeman, Bennett & Milne Ltd. 

1410 Stanley St., Montreal, P.Q., Canada 

Phone: AVenue 8-9134 

Manager Rupert Mee 

Pemberton, Freeman, Bennett & Milne, Ltd. 

67 MarineSquare, Port-of-Spain, Trinidad 

Phone: 5087 

Managing Director E. A. Davey 

Pemberton, Freeman, Bennett & Milne Ltd. 

7 Swallow St., London, W. 1, England 

Phone: REgent 7521 

Partner Robert Freeman 

BENTON & BOWLES, INC. 

666 Fifth Ave., New York 19, N. Y. 

Phone: JU 2-6200 

AAAA— ANPA— ABP— ABC 

Pres., Ch. Exec Robert E. Lusk 

Chair, of Exec. Comm. Atherton W. Hobler 

Chair, of Board William R. Baker, Jr. 

Exec. V.P.'s. . . .Alan Sidnam, William Hesse 

Sr. V.P. Adm.. Charles A. Pooler 

Cr. V.P., Plans Bd. Chmn L. 1. Steele 

Sr. V.P., Plans Bd. Mem Geo. Chatfield 

V.P., Finance, Controller W. W. Vickery 

Treas., Ass't Sec'y Ralph Neuman 

Secretary A. M. Gilbert 

Vice Bd. Chrmn H. 0. Pattison, Jr. 

Vice President Kenneth McAllister 

V.P., Chg. Media Lee Rich 

V.P., Prog. Dir Oliver Barbour 

V.P., Copy Chief Victor Bloede 

V.P. Chg. Research Richard F. Casey 

V.P. Merch. Dir Austin Johnson 

V.P. Chg. TV Comm. Prod Ray Lind 

V.P. Personnel Frank W. Noettling 

V.P. Chg. Print Prod. & Art. .Austin Thomas 

Librarian Grace Dole 

Branch Offices 

C2^3 Hollywood Blvd.. Hollywood 28, Calif. 

Phone: HOllywood 4-9151 

Vice President Albert Kaye 

1151 E. Memorial Blvd., Lakeland. Fla. 
Phone: MUtual 7-0631 

Vice President Harry E. Warren 

10 St. Mary St.. Toronto, Canada 

Phone: WAInut 4-9328 

Ralph S. Butler, Jr. 

197 Knightsbridge (Lambe & Robinson) 

London SW 7, England 

Phone: KEnsington 1444 

Chairman Kenneth S. Robinson 

Managing Director John Cuff 

67 Avenue des Champs-Elysees, Paris 8E, 

France 

Phone: ELysees 92-75 

Jacques Hirsh 

7 Avenue de I'Astronomie, Brussels, Belgium 

Phone: 18.50.00 

Geo. Beaumont 

Estimated Radio Billings: $2,800,000. 

Estimated TV Billinss: $72,850,000. 

BERGHOFF ASSOCIATES, INC. 

511 No. La Cienega Blvd., Los Angeles, 
Calif. 



Phone: OLympia 2-2850 
ABP— ANPA— APA 
Pres., Bd. Chmn., 

Exec. Media Dir Jerry BerghoflE 

Vice Pres Frances II. BerghofiE 

Treasurer Diane C. Berghoff 

Radio-TV Dir. 

Talent-Time Buyer Marold Ross 

Publicity Dir., Dir. Mail, 

Librarian Stella Garcia 

BERMINGHAM, CASTLEMAN & 
PIERCE, INC 

234 East 46th St., New York 17, N. Y. 

Phone: YUkon 6-8220 
AAAA— NOAB— ANPA— APA— NBP 

President Arch Bermingham 

V.P., Creative Dir Frederick C. Bruns 

Vice President Porter F. Leach 

Estimated Radio Billings: 113,900. 
Estmated TV Billings: $150,400. 

GORDON BEST CO., INC. 

228 N. LaSalle St., Chicago 1, 111. 

Phone: STate 2-5060 

ABC— ABP— ANPA— NOAB— APA— NBP 

President, Treas Gordon Best 

Vice-Presidents, Acct. Execs. Roy M. Kirtland 
Frank F. Morr, Burton G. Feldman, Frank 
E. Duggan, Milton S. Samuels, Richard B, 
Best, Lawrence H. Rubin, Sheldon S. Pol- 
lock, June W. McClain 

V.P., Radio & TV Shepard Chartoc 

V.P. Art Director Paul W. Hay 

V.P. Research, Market Joel Martin 

Secretary Richard Best 

Radio-TV Time Biiyer Katherine Knight 

Media Director Edwin A. Trizil 

BLACKSTONE ADVERTISING, INC. 

221 West 57th St., New York 19, N .Y. 
Phone: Circle 74915 

IVesidenl Milton Blackstont- 

Secretary G. B. Berju 

BLAINE-THOMPSON CO., INC. 

234 West 44th St., New York 36, N. Y. 

Phon.-: 1 O 4-0800 

ANPA— APA— ABC— NOAB— NBP 

President Albert Lee Lesser 

V.P.'s Fred Golden, Philip Solomon, 

Ingram Ash 

V.P., Controller P. F. Tuttle 

Art Director Morris Robbing 

Production Mgr Paul Kutner 

Dir. of Publicity George Fenmore 

Media Director Lee Frankel 

BEN B. BLISS COMPANY, INC. 

The Penthouse, Times Tower, Times Square 

New York 36, N. Y. 

Phone: BRyanl 9-5228 

APA 

President Ben B. Bliss 

BOLAND ASSOCIATES 

755 Sanso'me St., San Francisco 11, Calif. 

Phone: YUkon 2-2960 

ABP 

President Barry W. Boland 



125 



ADVERTISING AGENCIES 8=iM=iW=ffi:«:SM£=te&:ifc^^ 



V.P Foreman R. Thompson 

Dir. of StaflF Svcs William G. Morrisey 

Sec'y Frances Scott 

Trees .John Ebner 

Exec. Art Dir Paul Turley 

Media Buyer Rita Rea 

Production Mgr Robt. Schiller 

V.P., Tech. Acct. Super W. Lawson Jones 

Branch Office 

Subsidiary: Boland Assaciates, Ltd. 

1060 Bishop St., Honolulu, Hawaii 

Phone: 6-2156 

President B. W. Boland 

Exec. V.P Walter C. Lindley, Jr. 

BOONE & CUMMINGS 

3003 Louisiana, Houston 6, Tex. 
Phone: JAckson 8-5577 

Partners Malcolm Cummings, 

Graham Boone, Jr. 

Radio-TV Director Mrs. Lauri Reese 

Art Dir., Prod. Mgr Woods Robinson 

See's K. Curtis, S. Cubberly 

BOTSFORD, CONSTANTINE & 
GARDNER, INC. 

115 S.W. 4th Ave., Portland 4, Ore. 

Phone: CApitol 8-9541 

NBP— APA— NOAB— AAAA— ANPA 

Senior V.P Ray Andrews 

V.P. & Space Buyer Frank ie Coykendall 

Production Manager. .Arthur W. Terwilliger 
Sec-Treas L. K. Bender 



Branch Offices 

1400 Tower Bldg., Seattle 1, Wasli. 

Phone: MAin 3-2384 

President Joseph Maguire 

Vice-Pres. & Mgr Reinhart Knudsen 

Sr. V.P C. P. Constantine 

417 Market St., San Francisco 5, Calif. 
Phone: EXbrook 2-7565 

Hon. Chairman David M. Botsford 

Ch. of Bd David M. Botsford, Jr. 

V.P., Mgr Harold M. Walker 

130 E. 59th St., New York, N. Y. 

Phone: OX 7-2797 

Exec. Vice-President Elizabeth Eyerly 

BOWMAN 6r BLOCK, INC. 

Rand Bldg., Buffalo 3, N. Y. 
Phone WA 0137 

President Albert A. Bowman 

Treasurer Nathaniel J. Block 

Art Director .Walter Nehin 

Copy Chief . .Richard Mabry 

BOZELL & JACOBS, INC. 

510 Electric Bldg., Omaha 2, Nebraska 

Phone: Jackson 8030 

AAAA— ABP— ANPA— APA— NOAB— NBP 

Pres Morris E. Jacobs 

Exec. V.-P., Gen. Mg"r F. C. Miller 

Radio-TV Dir Clair Gross 

V.P., Creative Dir Julian K. Billings 

Art Director Hans Nielsen 

Production Manager. . .Sands F. Woodbridge 
V.P., Copy Ch. Henrietta Kieser 



THE FREDERICK-CLINTON CO. Inc. 


ADVERTISING 


545 Fifth Avenue New York 17, N. Y. 


MU 2-7433 



126 



=«==«=iwww»ww»wfc^^ ADVERTISING AGENCIES 



Branch Offices 

205 N. LaSaUe St., Chicago 1, 111. 

Phone : CEntral 6-0870 

Pres. & Manager Nathan E. Jacobs 

1308 Tower Building, Seattle 1, Wash. 
Phone: MUtual 2-6027 

v.. P. & Manager K. H. Wensberg 

2 W. 45th St., New York 36, N. Y. 
Phone: MUrray Hill 7-6210 

President Donald D. Hoover 

1133 Pillsbury Bldg., Minneapolis 2, Minn. 
Phone: ttderal 9-8621 

V.-P. & Manager Sam Kaufman 

402 Fairfield Bldg., Shreveport, I^. 
Phone: 3-6124 

V.P., Manager Walter T. Pfeiffer 

2122 Welch St., Houston 19, Texas 
Phone : JAckson 9-4981 

V.-P. & Manager Carlton Storey 

501 Sheraton Bldg., Washington, D. C. 
Phone: STerling 3-2406 

Manager Max Barneb 

15 Lewis St., Hartford, Conn. 
Phone: JA 5-1233 

V.P., Manager Herb Obermeyer 

1016 Baltimore Building, Kansas City 5, Mo. 
Phone: BAltimore 1-4997 

V.P., Manager Bert Bremson 

340 North Rodeo Drive, Beverly Hills, Calif. 
Phone: BRadshaw 2-2081 

V.P., Manager Vincent R. Fowler 

1803 N. Meridian, Indianaoolis, Ind. 

Phone: WAlnut 34524 

V.P., Manager Chas. A. Gallup 

ARTHUR BRAITSCH ADV. 

15 Westminster St., Providence 3, R. I. 

Phone: DE 14115 

ABP— ANPA— APA— NBP 

Kadio Director Arthur Braitsch 

Time Buyer John A. Lorimer 

J. CARSON BRANTLEY ADV. 
AGENCY 

Owen Bldg., Salisbury, N. C. 
Phone: 900 

l*res.-Radio Dir J. Carson Brantley 

Treasurer A. R. Monroe 

Art Director Gladvs Dudley 

A. R. BRASCH & SONS, ADV. 

10234 Fenkell, Detroit 38, Mich. 

Phone: UNiversity 4-0245 

Partners David & Miles Brasch 

R. C. BRETH, INC. 

310 Pine St., Green Bay, Wise. 

Phone: HEmlock 24650 

ABP— APA— ANPA 

President R. C. Breth 

Vice-President Victor G. GeiseJ 

Secretary A. W. August 

BRINLEY ADVERTISING AGENCY 

4602 Cedar Street, Bellaire 101, Texas 

Phones: MAdison 3-8686 & MOhawk 44400 

ABP— SNPA— APA— NBP 

General Manager J. F. Brinley 

Sec, Treas V. H. Brinley 

Assoc. Radio Dir R. G. Dunn 



Associate TV Dir P. Endicott 

Assoc. Art Dirs C. B. Jones, W. A.Carter 

BROOKE, SMITH, FRENCH & 
DORRANCE, INC. 

8469 E. Jefferson Ave., Detroit 14, Mich. 

Phone: VAUey 2-9700 

AAAA—ABP-^NOAB— ANPA— APA— NBP 

President Walter C. Ayerb 

Vice Chr., Exec. Committee 

WiUard S. French 

Chr. of the Board, Treas Guy C. Smith 

Chr., Exec. Committee Jack Williams 

Vice Pres., Media Dir George Johnston 

V.P., Exec. Art Dir Richard Rein;. 

V.P., Dir. Creative Services Blount Slade 

V.P., Dir. Graphic Arts Fred P. Zick 

Vice Presidents L. C. Barlow, 

L. Grant Hamilton, C. Allison Monroe, 

John S. Pingel, Donald C. Longycar, L. 

James Schneider, Owen A. Brady, Charles 

V. Hicks, James D. Killins 

New York Division 

52 Vanderbilt Ave., New York 17, N. Y. 
Phone: MUrray Hill 6-1800 

Pres Walter C. Ayers 

V.P.'s. .William A. Walker, Henry F. Larson 

D. P. BROTHER & CO. 

General Motors Bldg., Detroit 2, Mich. 

Phone: TRinity 2-8250 

AAAA— ANPA— ABP 

ABC— NOAB— APA 

President D. P. Brother 

Sr. V.P.'s V. W. Canever, K. G. Manuel, 

S. Moyer, F. E. Egan 
Vice Presidents. , . .A. C. Cochrane, Jr., L. R. 
Mange, D. W. Walton, Walker Graham, 
Valentine Corradi, David Wines, David B. 
Rank, R. L. Wolfe, L. E. Dean, John J. 
Remillet, Jr., C. Watts Wacker 

Secretary-Treas C. J. Rudesill 

Acct. Supvs V. W. Canever, S. Moyer 

Account Executives I. W. Beaton, T. R. 

Boyd, S. C. Brown, V. Corradi, R. M. Fitz- 
gibbons, R. H. Iliff, T. W. Jipson, W. N. 
Lewton, T. H. Reid, H. P. Richardson, 
David Wines, R. L. Wolfe 

V.P., Media Director C. Watts Wacker 

V.P., Marketing Dir J. J. Remillet, Jr. 

Research Director G. W. Green 

V.P., Art Director L. R. Mange 

Sr. V.P., Radio-TV K. G. Manuel 

Publicity Director G. M. Williami 

Radio & TV Dir R. F. Reynolds 

V.P., Copy Chief David B. Rank 

Art Buyer Frank E. Reschke 

Creative Directors. .W. Graham, J. H. Owen, 
D. W. Walton 

Mdse. Dir J. R. Hendrickson 

Branch Offices 

3540 Wilshire, Los Angeles, Cal. 

Phone: DUnkirk 5-8288 

West Coast V.P. & Mgr.. .A. C. Cochrane, Jr. 

West Coast P.R. Dir T. H. Moriarty 

720 Fifth Ave., New York, N. Y. 

Phone: COlumbus 5-1004 

East Coast Sr. V.P., Mgr F. E. Egan 



127 



ADVERTISING AGENCIES asig=ifc:i£=c«;=ie=i&=i&:i£3a=xw£^^ 



BROWN, E. H. ADV. AGENCY 

20 N. Wacker Dr., Chicago 6, 111. 

Phone: FRanklin 2-9494 

ABP— ANPA— APA— NDP— NOAB 

Owner E. H. Brown 

Consultant Irving R. Allen 

Art Dept Melvin J. Beagle, Rudy L. Hajek 

Production Mgr .D. E. Meintzer 

Copy Dept E. G. Brown, 

Media Buyer Eleanore Noble 

BUCHANAN & CO. 

Div.: Lennen & Newell, Inc. 

1501 Broadway, New York 36, N. Y. 

Phone: BRyanl 9-7900 

ABP— ANPA— APA— AAAA—NBP 

ABC— NOAB 

Bd. Chrm., Pres .John Hertz, Jr. 

Exec. Vice President William Dasheff 

Vice Presidents Roy Winkler, John 

McEvoy, George Richardson, W. D. Christ- 
man 

BUCHANAN-THOMAS ADV. CO. 

5010 Underwood Ave., Omaha 32, Nehr. 

Phone: GLendale 6793 

ABP— ANPA-hAPA— NOAB— NBP 

Partner, Creative Dir Robert E. Savage 

Consultant C. Buchanan, L. Thomas 

Copy Head R. R. Foster 

Production Manager Marge Seaberg 

Art Director Homer Irohardt 



BUNTIN & ASSOC, INC. 

Penthouse, James Robertson Hotel 

Nashville 3, Tenn. 

Phone: ALpine 4-8737 

SNPA— APA 

President Sinclair Rutin 

V.P., Dir. Pub. Rel William A. Buntin 

V.P.'s . Thomas C. Buntin, James Noel Brown 
Sec.-Treas Miss Olean Holloway 

LEO BURNETT COMPANY, INC. 

Prudential Plaza, Chicago 1, 111, 

Phone: CEntral 6-5959 

AAAA— ABP— ANPA— ABC— NOAB 

Chairman of Board Leo Burnett 

Chmn. Exec. Comm Richard N. Heath 

President W. T. Young, Jr. 

Senior V.P DeWitt O'Kieffe 

Treasurer E. Rosg Gamble 

Exec. V.P.*s Draper Daniels, 

Jos. M. Greeley, Phillip Schaff, Jr. 

V.P. Broadcasting William Mcllvain 

V.P., B'cstg. Prod. Div Lee Bland 

V.P., B'cstg. Business Div David Dole 

V.P., Radio-TV Dept.. Edw. M. Thiele 

V.P., Research Director John Coulson 

V.P., Chg. TV ^ Don Tennant 

V.P., TV Film Copy Supvr. . Nelson Winkless 

V.P., Copy Director John Matthews 

Branch Offices 

477 Madison Ave., New York 22, N. Y. 

Phone: PL 9-5959 

V.P., N. Y Paul Louis 



RANEE-DUKE LTD., IHC. j 

presents • 
Fred Robbins 

' 'Assignment Hollywood ' ' 

a DELIGHTFUL INNOVATION in 
UNUSUAL BROADCASTING 

5 minute show of network calibre 

Featuring Top Hollywood Personalities in Exclusive Inter- 
views, and NOW AVAILABLE FOR THE FIRST TIME to 
Local Radio Stations Throughout the Country. 



RAMEE-DUKE, LTD., INC. 



408 West 57th Street 

New York, N.Y. Tel.: PL 7-8150 



128 



=i«rsi=«ri!=ft=ft=c:=e33ra:^i^^ ADVERTISING AGENCIES 



1680 N. Vine St., HoUywood 28, Calif. 
Phone: HOllywood 4-7374 

V.P. HoUywood WendeU WiUiamj* 

Buhl BIdg., Detroit 26, Mich. 
Phone: WOodward 1-5959 

Manager W. Zippier 

Estimated Radio Billings: $3,000,000. 
Estimated TV Billings: $55,900,000. 

AD BUSCH, INC. 

425 Franklin St., Buffalo 2, N. Y. 
Phone: GArfield 3504 

Pres Addison F. Busch 

V.P Edmund J. Felt 

Sec.-Treas Florence O. Gandillot 

TV Dir William F. Nailos 

Time Buyers Robert W. Cahoon, 

June W. Kreutzer 

BYER & BOWMAN ADVERTISING 

AGENCY, INC. 

66 So. 6th St., Columbus 15, O. 

Phane: CA 1-7751 

ABP— ANPA— APA— NBP— NOAB— AAAA 

Bd. Chairman Herbert Byer 

Pres. '. Gus K. Bowman 

Exec. VP Joel M. Burghalter 

Treas Joseph P. Hughes 

Sec Gus K. Bowman, Jr. 

VP, Creat. Dir William Arter 

VP, TV Dir S. Neal Hallock 

VP's James Kelso, Leo A. McPherson, 

Herbert Wise 

VP, Pub. Rel. Dir Nicholas Popa 

Prod. Mgr. & Art Dir Harold Graham 

Time Buyer John Metzger 

HAROLD CABOT & CO., INC. 

136 Federal St., Boston 10, Mass. 

Phone: HAncock 6-7600 

AAAA— ANPA 

Board Chairman Harold Cabot 

President Edward F. Chase 

Sr. V.P.'s William H. Ganick, 

James I. Summers 

VP.'s Joseph R. Wallace. Eugene R. 

MacArthur, Harold Cabot, Jr. 

Media Dir David R. Williams 

Time Buyer Gene del Bianco 

CALDWELL, LARKIN & SIDENER- 
VAN RIPER, INC. 

Merchants Bank Bldg., Indianapolis 4, Ind. 

Phone: MElrose 2-6501 

APB— ANPA— APA— NBP 

Board Chairman Guernsey Van Riper 

President Howard C. Caldwell 

Exec. V.P Storey M. Larkin 

Radio-TV Dir Chas. Golling 

J. M. CAMP & COMPANY 

222 E. Willow, Wheaton, 111. 

Phone: MOntrose 8-8000 

APA 

President John M. Camp 

Radio-TV Time Buyer Grace R. Jordan 

Branch Offices 

360 York Ave., N. Y. C. 

Phone: RE 4-4088 



1408 Washington Ave., Racine, Wise. 
Phone: MElrose 2.4889 

CAMPBELL, EMERY, HAUGHEY 
& LUTKINS 

8 Newberry St., Boston, Mass. 

President, Media Dir David R. Lutkins 

V.P. Copy Ch Edgar R. Emery 

V.P. Art Dir George P. Campbell 

V.P William J. Haughey 

CAMPBELI^EWALD COMPANY 

General Motors Bldg., Detroit 2, Mich. 

Phone: TRinity 2-6200 

AAAA— ANPA— NOAB— APA— ABP 

Chairman of Board Henry G. Little 

President Thomas B. Adams 

Vice-Chmn. Bd., Sr. V.P J. T. Hartigan 

Chrmn. of Exec. Comm., Sr. V.P L. R. 

Nelson 

Exec. V.P.'s Colin Campbell, 

Clarance Hatch, Jr. 

Sr. V.P.'s Edward A. Schirmer, John H. 

Forshew 

Treasurer H. P. Cook 

Secy. & Personnel Dir S. J. Rozema 

Comptroller & Asst. Treas E. M. Talbert 

Vice-Presidents Halsey Davidson, 

George W. Davis, W. P. Stewart, W. H. 
Gage, Jr., W. F. McCarthy, W. W. Selover, 
J. L. Thornhill, C. C. Bennett, Jr., V. R. 
Bliss 

V..P., Radio & TV Dir P. L. McHugh 

V.P., Media Dir Carl Georgi, Jr. 

V.P., Copy Director Walter B. Booth 

V.P., Art Director James N. Hastings 

Vice President M. Craig Miller 

V.P. Radio-TV Creat. Dir K. Jones 

V.P. Radio-TV Acct. Super H. L. Lucas 

Radio-TV Bus. Mgr L. Paynter 

Branch Offices 

488 Madison Ave., New York 22, N. Y. 

Phone: MUrray Hill 8-3400 

V.-P. and Mgr Frank W. Townshend 

Space Buyer John A. Blomstroni 

Radio & TV Dept A. J. Miranda HI 

230 N. Michigan Avenue, Chicago 1, Hi. 
Phone: CEntral 6-1946 

V.P. and Mgr Reginald G. Carey 

3460 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 9-1334 

V.P., West Coast Mgr Richard C. Francis 

Mjcr Lo« Angeles Office. . .Richard W. Byrne 

235 Montgomery St., San Francisco 4, Calif. 

Phone: EXbrook 2-0145 

V.-P. and Mgr T. Milburn Johnston 

11 Pryor St., S.W., Atlanta 3, Ga. 
Phone: JAckson 4-3858 

Manager Arthur T. Duhaime 

1625 Eye St., N.W., Washington 6, D. C. 
Phone: REpublic 7-0015 

Manager Ross Linday 

Bryan & Bullington Sts., Dallas 1, Texas 
Phone: Riverside 2-6889 

Manager Lome T. Denton 

4010 Washington Ave., Kansas City 11, Mo. 

Phone: Jefferson 1-5601 
Manager Robert K. Albright 



129 



ADVERTISING AGENCIES 

1750 N. Vine St., HoUywood, Calif. 
Phone: HOllywood 9-2931 

Manager Richard L Eastland 

Account Exec, for Radio. TV. . Willard Hanes 

441 Vine St., Cincinnati 2, Ohio 

Phone: MAin 1-0500 

Manager James E. Defebaugh 

1700 Broadway, Denver 2, Colo. 
Phone; KEystone 4-4281 

Manager Richard H. Katerndahl 

Estimated Radio Billings : $5,000,000. 
Estimated TV Billings: $25,600,000. 

CAMPBELL-MITHUN, INC. 

1300 Northwestern Bank Bldg., 

Minneapolis 2, Minn. 

Phone: FEderal 9-7383 

AAAA— ABP— ANPA— APA— NBP— NOAB 

President Ray 0. Mithun 

Asst. to President Eugene A. Peterson 

Media Director Harry M. Johnson 

Research Director Leslie A. Beldo 

Production Dept. Mgr Oliver H. Haugen 

Radio-TV Bus. Mgr.. . . . .Richard L. Stevens 

Exec. V.P Albert R. Whitman, 

V.P. & Gen. Mgr Norman F. Best 

Vice-Presidents Kenneth D. Ruble 

B. E. Howard, R. L. Forrest, Arnold C. 
Aslakson, E. W. Burke, M. Oakley Bidwell, 
A. H. Lund, Charles R. Strotz, W. H. Case, 

C. W. Hovel, K. R. Oelschlager 

Secretary E. Brugette Flynn 

Treasurer Beatrice N. Sandquist 



^--l--!i<--<.-*l^<.<^l<— ^--ti<— <.<^^^^ 



TV Creative Supvr. Cleo W. Hove] 

Branch Offices 

919 N. Michigan Ave., Chicago 11, lU. 

Phone: DElaware 7-7553 

Exec. V.P Lee A. TerriU 

420 Lexington Ave., N. Y. 17, N. Y. 
Phone: OR 9-8744 

V.P., Gen. Mgr William C. Lyddan 

1213 Hollywood Taft Bldg. 

Hollywood 28, Cal. 
Phone: HOllywood 2-0715 

V.P., Gen. Mgr Paul E. Morgan 

Estimated Radio Billings : $4,500,000. 
Estimated TV Billings: $12,600,000. 

TEE CAPLES COMPANY 

216 E. Ontario St., Chicago 11, IlL 

Phone: SUperior 7-6016 

ANPA— APA— NBP— NOAB 

President R. N. Hartsing 

Sr. V. P J. E. Erickson 

Exec. V. P D. Powers 

V. P., Sec. & Treas R. N. Hartsing, Jr. 

Media Dir H. M. Taylor 

Radio-TV Dir J. H. Stillwell 

Art Dir W. A. Aldrin 

Prod. Mgr O. Gorrill 

Branch Offices 
10 E. 40th St., New York City 
Phone: MUrray Hill 4-6800 

V.P. in Chg G. Kaiser 

1504 Dodge St., Omaha 2, Neb. 
Phone: JAckson 7795 



BIEVER & STEIN 

PRODUCTIONS, inc 

550 FIFTH AVENUE 

NEW YORK 36, N. Y. 

PL. 7-6454 



CURTIS BIEVER 
OW 8-0462 



LOU STEIN 
WH 6-5199 




ETHOS 

The Dependable Additive 

SALES INCENTIVES by ethos 
TV & RADIO PRIZES by ethos 
CONTEST COORDINATION by ethos 
IN-STORE PROMOTIONS by ethos 
TIE-IN SUPERVISION by ethos 

ByEIHOS 

We Know The People 

141 E. 44th Street, N. Y. C. 
oxford 7-3047 



130 



V.P. in Chg L. M. Branch 

301 S. Kingsley Dr., Los Angeles 5, Cal. 
Phone: Dunkirk 74255 

V.P. in Chg M. E. Welhorn 

2130 S.W. 5th Ave., Portland 4, Ore. 

Phone: CApitol 6-2981 

V.P. in Chg Robert J. LivintEston 

CASMIR ADVERTISING CO., INC. 

551 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-2014 

ABP— APA 

Pres., Treas Marvin Ca&mir 

Copy Ch., Radio Dir Nancy B. Wooten 

Art Dir William E. Burgess 

CAYTON, INC. 

9 East 40th St., New York 16. N. Y. 

Phone: LExington 2-1711 

ABP— ANPA— APA— NBP 

President William D*Arcy Cay ton 

Secretary D. R. Roberts 

Art Director Bob Lee 

Media Dir Hy Crandall 

Radio-TV Time Buyer Lydia Crespo 

Creative Director Fred Ladd 

Merchandising Director Pat Croft 

Media Director B. Hartman 

Space Buyer Lee Dalia 

Publicity Director M. Elkind 

Research Director M. Brian 

NELSON CHESMAN ADVERTISING 

240 East 11th Street, Chattanooga 2, Tenn. 
Phone: AM 64942 
ABP— SNPA— ABP 

Pres Richard H. Leiper 

Secy .-Treas John Goss 

Time Buyers. .. .Vann Campbell, R. Leiper, 

Guy L. Smith III, Ted Brosseau 

Branch Offices 

713 Market St., Knoxville, Tenn. 

Phone: 3-6189 

Chief Exec Guy L. Smith III 

JAMES THOMAS CfflRURG CO. 

824 Boylston St., Chestnut Hill, 67, Mass. 

Phone: REgent 4-1055 

AAAA— APA— SNPA— BPA 

Chairman James T. Chirurg 

Treasurer Gilbert French 

General Manager Scott Costello 

Research Dir Prescott Winkley 

Mgr. Plans Service Dept R. Gaeta 

V.P., Mktg. Div Howard G. Sawyer 

Media Dir Jackson L. Parker 

Copy Chief John Nazzaro 

Radio-TV Dir Channing Hadlock 

Production Director R. D. Sisson 

Branch Offices 

60 East 56 St., New York, N. Y. 

Phone: PLaza 2-1771 

President W. L. Shepardson 

V. P., Gen. Mgr D. W. Jackson 

CLEMENTS COMPANY, INC. 

Horn Bldg.. Philadelphia 3, Pa. 

Phone: Rlltenhouse 6-0236 

ANPA 

President Alice V. Clements 



ADVERTISING AGENCIES 

V.P. & Copy Chief Elizabeth M. Zindel 

V.P. & Acct. Exec Robert H. Smith 

V.P., Art Dir Stanley F. Squire 

Treas., Dir. of TV David S. Roberts 

Secy. & Space Buyer Katherine E. King 

Time Buyer Alvin L. King 

COHEN, DOWD & ALESHIRE, INC. 
41 East 42nd St., N. Y. 17, N. Y. 

Phone: OX 7-0660 
AAAA— ABC— ABP— ANPA— NPB 

Chairman Harry B. Cohen 

Vice Chm. Bd John C. Dowd 

President Edward Aleshire 

Exec. V.P Francis X. Brady 

Sr. V.P Michael A. Raymond 

V.P., Sec'y Harry B. Cohen, Jr. 

V.P., Prod. Mgr Oscar Fileppo 

V.P., Art Dir William Irwin 

V.P., Copy Chief Richard Miller 

V.P.'s Robert T. Meyers, Milton 

Raymond, Edward J. Rosenwald, Harvey 

Volkmar, Fillippo Theodoli 

Dir., TV-Radio Robert Wahl 

Dir., Best. Media Beth Black 

Time Buyers Emanuel Klein, Robert 

Turner, Waher Reed 

COHON, HERBERT W., CO., INC. 

565 Fifth Ave., New York 17, N. Y. 

Phone: OXford 7-9277 

APA— ABP— ANPA 

Pres., Media Dir Herbert W. Cohon 

V.P., Art Dir Irving M. Cohon 

Acct. Execs H. W. Cohon, I. M. Cohon 

Space Buyer Sylvia Zambrowsky 

COMPTON ADVERTISma INC. 

625 Madison Ave., N. Y. 22, N. Y. 

Phone: PLaza 4-1100 

AAAA— ABC— ANPA— APA— NBP 

NOAB— ABP 

Bd. Chrmn., Dir Robert D. Holbrook 

President, Director Barton A. Cummin gs 

Exec. V. Pres., Dir C. James Fleming, Jr. 

Sec, Asst. Treas Charles J. Gizerian 

V.P., Research Dir Edward Battey 

V.P., TV Commercials Frank Brendt 

Head Time Buyer Bertrand Mulligan 

Radio-TV Traffic Mgr Maria Sutherland 

Vice Pres., Dir Henry R. Bankart, 

Allen F. Flouton, William J. Heggen 
V.-P. & Dir. Radio-TV 

Programming Lewis H. Titterton 

V.P. Chg. TV Comm'l G. W. Schloat, Jr. 

V.-P. & Dir. of Media Frank B. Kemp 

Vice President Carvel Nelson 

Branch Offices 

200 S. Michigan Ave., Chicago 4, 111. 

Phone: HArrison 7-9822 

V.P., Chg. Midwest Oper E. Dean Landis 

6505 Wilshire Blvd., Los Angeles 48, Calif. 
Phone: OLive 3-0100 

V.P , Waldo H. Hum 

V.P., Radio & TV Alvin Kabakei 

V.P Edward E. Keeler 

7P3 Market St., San Francisco, Calif. 
Phone: GArfield 1-4854 



131 



ADVERTiSING AGENCIES 

V.P., Manager Richard E. Goebel 

1604 S.W. 10th Ave., Portland, Ore. 
Phone: CApitol 2-1821 

Manager Carvel Nelson 

Estimated Radio Billings: $2,400,000. 
Estimated TV Billings: $42,000,000. 

COMSTOCK & COMPANY 

651 Delaware Avenue, Buffalo 2, N. Y. 
Phone: Lincoln 6187 

Partners Henry W. Comstock, 

H. Earl Close 
Exec. Dir. Radio-TV. . .Everett L. Thompson 
Creative Dir. 
TV-Radio Howard C. Schellenberg 

ROBERT CONAHAY, INC. 

261 Madison Ave., N. Y. 16, N. Y. 
Phone: MUrray Hill 2-5645 

President Robert S. Conahay 

Secretary Robert Conahay HI 

V..P. & Copy Chief Frank Denman 

Market Research Edward T. Sajous 

Production Mgr John S. Wassmer 

Media Dir., Space & 

Time Buyer Marie Hughos 

Vice President Henry Bulkley 

Art Director Achille Pelizzari 

THE CONDON COMPANY 

Perkins Bldg., 11th & A Sts., Tacoma 2, Wash. 

Phone: MArket 7-8155 

ABP— ANPA— APA— AAAA— NOAB 

Partners Roscoe A. Smith, 

Victor Kaufman, Harold C. Dixon 

Art Dir Daniel J. Snope 

Production Mgr Mildred Nelson 

CONROY ADVERTISING, INC. 

519 Busby Drive., San Antonio 9, Tex. 

Phone: TAylor 4-7211 
AAAA— ABP— ANPA— NPA—SNPA 

President Thomas F. Conroy 

Vice Pres Mrs. Thomas F. Conroy 

Media Director Mary Kay Irwin 

Art Director Bob Colman 

CO-ORDINATED MARKETING 
AGENCY, INC. 

575 Lexington Ave., N. Y. C. 22 

Phone: PL 2-1700 

ABP 

President, TV Producer. ,. .Lester L. Wolff 

Exec. V.P., Prod., Time Byr Irving Herz 

V.P.'s Louis DeNunzio, Morris M. Winer 

Secretary Philip F. Schneider 

V.P., Radio-TV Dir., Prod.. .Arthur A. Peltz 
Assoc. Prod Walter Reed 

COX & TANZ ADVERTISING 

333 S. 21st St., Philadelphia 3, Pa. 
Phone: LOcust 3-7502 

Owner Eugene R. Tanz 

TV Director J. Kirkconnell 

Continuity Director Paul Stern 

Art Director R. Rivers 

Prod. Mgr., Media Dir R. D. DiCarlo 



JOHN GILBERT CRAIG ADV., INC. 

913 Washington St., Wilmington 99, Del. 

Phone: OLympia 5-6185 

ABP— ANPA— APA— NBP 

President J. Gorman Walsh 

Sec.-Treas .Kathleen A. Walsh 

Vice Pres Ruth Craig 

Account Executives J. Gorman Walsh, 

Kathleen A. Walsh, William H. Gordy, 
Media Buyer Ralph R. Swann 

THE CRAMER-KRASSELT CO. 

733 North Van Buren St., Milwaukee 2, Wis. 

Phone: BRoadway 6-3500 

ABP— ANPA— APA— NBP— ABC 

AAAA— NOAB 

President A. W. Seiler 

Exec. Vice-President H. N. Pasteur 

Exec. Vice-Pres.-Treas C. W. Faude 

Secretary F. Aumueller 

Vice-Pres. in Chg. Media L. H. Nets 

Vice-Presidents H. Dyson, C. H. Brehm, 

R. F. Timm, 

V.P., Radio-TV Roger W. LeGrand 

Radio Time Buyer Loretta Mahar 

Dir. of Research ^ H. V. Swenson 

Production Manager II. .T. Fink 

Art Director A. H. Bierman 

CUNNINGHAM & WALSH, INC. 

260 Madison Ave., New York 16, N. Y. 

Phone: MUrrav Hill 34900 

AAAA— ANPA— ABP— AF A— ANA 

Bd. Chmn J. P. Cunningham 

President Robert R. Newell 

Sr. Exec. V.P William M. Mulvey 

Sr. V.P., Chm. Ex. Comm C. R. Giegerich 

Senior V.P.'s C. W. Nichols, Jr., 

Herbert S. Fox, J. D. Nelson, Jr., Conklin 
Mann, Newman F. McEvoy, E. H. Calhoun, 
Herbert Thwaite, A. C. Chevins, Shelton 
TV ccks 

Sr. VjP., Secy Edward G. Comstock 

Sr. VjP., Treas George A. Moran 

V.P., Radio-TV Wm. Templeton 

V.P., Dir. Comm. Prod William LaCava 

V.P., Dir. Programming Jerome Feniger 

Business Manager Edward F. Moore 

Branch Offices 

6 N. Michigan Ave., Chicago 2, 111. 

Phone: ANdover 3-3138 

Exec. V.P Ivan Hill 

3424 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DU 8-0591 

V.P., Manager Reg. W. Twiggs 

1660 Bush St., San Francisco 9, Calif. 
Phone: PRospect 6-2600 

Exec. V.P Robert Dailey 

Penobscot Bldg., Detroit 26, Mich. 
Phone: WO 3-6580 

V.P., Mgr Bob Powell 

706 Melrose Bldg., Houston 2, Tex. 
Phone: CApital 8-6113 

Manager Thos. E. Graham 

Estimated Radio Billings: $8,600,000. 
Estimated TV Billings: $20,900,000. 



132 



5fci!:^>:i^s£=a=i&s&=a=i?riwi=i£=i^^ ADVERTISING AGENCIES 



CURTIS ADVERTISING 
COMPANY 

1 Park Ave., New York, N. Y. 

Phone: LE 2-2015 

APA 

President Lawrence R. Curtis 

Vice-President S. R. Coombs 

Seey.-Treas Rose Berg 

Art Director Max Kerr 

Publicity Director I. Nichola 

Radio-TV Dir Dave Nathan 

Copy Dir K. Groesbeck 

DANCER-HTZGERALD-SAMPLE, 
INC. 

347 Madison Ave., New York 17, N. Y. 

Phone: ORegon 9-0600 

AAAA— ANPA— ABC— AFA 

President Clifford L. Fitzgerald 

Exec. V.P Chester T. Birch 

Admin. V.P., Sec'y Fred T. Leighty 

V.P., Treas W. F. Maughan 

V.P., Radio-TV Dir J. J. Neale 

V.P., Prog. Prod David O. Nyren 

V.P., Radio-TV Comm. 

Prod Norman Mathews 

Sr. V.P.'s L. 0. Brown, S. J. Hamilton, 

G. H. Johnson, G. G. Tormey. 

Branch Offices 

221 N. La Salle Street, Chicago 1, III. 

Phone: FI 6-4700 

Sr. Vice-Pres F. Sewall Gardn^ 

1680 N. Vine St., HoUywood 28, CaL 
Phone: HOllywood 2-3256 

V.P., Gen. Mgr Betty O'Hara 

920 Russ Bldg., San Francisco 4, Cal. 
Phone: DO 2-5107 

V.P., Gen. Mgr Lawrence Dunham 

200 St. Clair Ave. West, Toronto 7, Ontario 
Phone WAlnut 4-8425 

V.P. & Mgr Gilbert Nunns 

333 W. 1st St., Dayton 2, O. 
Phone: BAldwin 6-2492 

Vice President Clyde E. Rapp 

Estimated Radio Billings: 16,800,000. 
Estimated TV Billings: $51,400,000. 

DANIEL & CHARLES, INC. 

185 Madison Ave., New York 16, N. Y. 
Phone: MUrray Hill 6-7288 

President Daniel S. Karsch 

Exec. V.P Charles Goldschmidt 

V.P. in Chg. of TV Sinclair Jacobs 

Radio Dir Edward Stahl 

TV Prod Marshal Stone 

D'ARCY ADVERTISING CO. 

Missouri Pacific Bldg., St. Louis 3, Mo. 

Phone: CEntral 1-6700 

AFA— AAAA^ABP— ANPA— ABC 

President Harry W. Chesley, Jr. 

Vice Pres Marvin D. McQueen 

Dir. Radio-TV Harry K. Renfro 

V.P., Treas E. D. Cronk 

V.P., Art Dir Gene M. Kowall 

Branch Offices 

430 Park Ave., N. Y. 22, N. Y. 

Phone: PLaza 8-2600 



Chm. of Bd Robt. M. Ganger 

Vice-President F. S. Ott 

Terminal Tower Bldg., Cleveland 13, O. 
Phone: TOwer 1-3911 

Vice-President Stanley P. Seward 

75 Bloor St. W., Toronto, Ontario, Can. 
Phone: WAlnut 1-3135 

Vice-President G. P. Altenbernd 

75 Eighth St. N.E., Atlanta 9, Ga. 
Phone: TRinity 2-8815 

Vice-President M. L. Boyd, Jr. 

3540 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 5-3171 

Vice President Vern Eastman 

Prudential Plaza, Chicago, 111. 
Phone: Michigan 2-5332 

Vice President W. C. Edwards 

Mgr., Radio-TV Dept William Barker 

Time Buyers.... J. D. Walsh, M. Brummal, 
J. Walsh, B. Steres, P. Tandy 
Texas Nat'l Bank Bldg., Houston 2, Texas 
Phone: CApitol 4-9751 

Vice-President J. Bob Wilson 

Estimated Radio Billings: $5,500,000. 
Estimated TV Billings: $14,800,000. 

DAVIS-HARRISON^SIMMONDS 

11032 Magnolia Blvd., No. Hollywood, Calif. 
Phone: TRiangle 7-5358 

President Don L. Davis 

V.P.'s J. E. Perry, J. J. Lande, A. F. 

Larrabee, M. L. Moffitt, T. S. Simmonds 
Radio-TV Dir. Dawnelle M. Davis 

THE IRVING DAVIS ADV. AGENCY 

151 West 51st St., New York 19, N. Y. 

Phone: Circle 7-1870 

APA— ABP 

Owner Irving Davis 

DEUTSCH & SHEA, INC. 

230 West 41st St., New York 18, N. Y. 

Phone: LOngacre 4-5900 

ABP— AAAA— ANPA 

President A. R. Deutsch 

V.P J. M. Evans 

Research Dir F. Coss 

DITTMAN & KANE, INC. 

225 S. 15th St., Philadelphia 2, Pa. 
Phone: PE 5-1546 

Pres. & Treas Jessie Kane Gimbel 

V.P., Acct. Exec Paul Kane 

Sec'y-» Copy Chief E. Horwitz 

Art Dir Bernard Brownstein 

Pub. Rel Dir Florence Lowe 

Radio-TV Dir Phoebe J. Dorfman 

DOE-ANDERSON ADV. AGENCY 

315 Commonwealth Bldg., Louisville 2, Ky. 

Phone: JUniper 5-3193 

ANPA— ABP 

President . W. Anderson 

V.P Larry Barker 

Media Buyer Miss G. P. Wagner 

Production Manager J. B. Peterkin 

Art Director Joseph V. Rigsby 



133 



ADVERTISING AGENCIES 

DOHERTY, CLIFFORD, STEERS & 
SHENFIELD, INC. 

530 Fifth Ave., New York 36, N. Y. 

Phone: YUkon 6-6500 

AAAA--ABC— ABP— ANiPA— APA— NOAB 

Chr. of the Bd Donald K. Clifford 

Pres William E. Steers 

Treasurer Robert P. Clark 

V.P. & Sec Wm. E. Holden 

Aisst. Secy Marie L. Brennan 

V^ice Presidents. Francis J. Doherty, 

Harry M. Ireland, Robert Hayes, John H. 

Owen, James R. Frankenberry, Robert M. 

Curtis, Martin Oeschner, Stever Aubrey, 

Alfred J. Carter, Eugene Hulshizer, Robert 

C. Kelly, James K. Maloney, Henry L. 

Musser, Gail Raphael, Robert E. Timmer- 

man, William Wall, Charles A. Winchester 

V.P., Creative Dir James F. Egan 

V.P., Art Dir Herman Davis 

V.P., Publicity Dir Richard Fehr 

V.P., Dir. of Research. .Lawrence J. Hubbard 

V.P., Media Dir Donald H. Quinn 

V.P., Dir. Radio-TV Programming, 

Production Robert T. Nathe 

V.P., Copy Superv Howard S. Foley 

V.P., Production Mgr William Stollowitz 

V.P.'s John Rockwell, Phillip Brooks 

Media Superv's.. .Samuel B. Vitt, Jack Carver 

Media Dir Donald H. Quinn 

Time Buyers. .Robert Widholm, Jeffrey Fine 
Branch Office 

8776 Sunset Blvd., Hollywood 46, Calif. 

Phone: OLeander 5-8950 

Mgr Ernest Ricca 

Estimated Radio Billings : $2,390,000. 

Estimated TV Billings: $12,074,000. 

RALPH L. DOMBROWER CO., INC. 

Dombrower Bldg., 11 E. Franklin St. 

Richmond 19, Va. 

Phone: Milton 3-1113 

Pres.-Treas Ralph L. Dombrower, Si. 

V.P., Time Buyer. .Ralph L. Dombrower, Jr. 

Sec'y Malcolm B. Dombrower 

Art Director Hobart Britton 

Radio, TV Dir., Talent 

Buyer T. Michaux Moody 

Media Dir Janet Hanson 

Branch Office 

^ Woodward Bldg., 15th & H Sts., N.W., 

Washington, D. C. 

Phone: REpublic 7-1420 

Manager Philip Rosehfeld 

DONAHUE & COE, INC. 

1271 Ave. of Amer., New York 20, N. Y. 
Phone: COlumbus 5-2772 

Chm. of Board Edward J. Churchill 

President Donald E. West 

Exec. V.P William H. Schneider 

Ch. Exec. Comm Walter Weir 

V.P. Creative Services Judson Irish 

V.P. Plans Board William Kingsbury 

V.P. Chg. Media Gerald T. Arthur 



Vice Presidents A. B. Churchill, C. F. 

Hanser, Harry L. Morrill, Jr., Bertram S. 
Nayfack, Latham Ovens, Jacob Rosenthal, 
James F. Ryan, Lloyd Seidman, Warren 
Sumner, Arthur Weil 

V.P. TV-Radio Depts Carl Rigrod 

Bus. Mgr. TV-Radio Evelyn Lee Jones 

Branch Offices 

258 Hurt Bldg., Adanta 3, Ga. 

Phone: MUrray Hill 8-5662 

Vice-President H. L. Morrill 

3243 Wilshire Blvd., Los Angeles, Calif. 
Phone: DUnkirk 1-2221 

Exec. V.P., Gen. Mgr Richard C. Moses 

1010 St. Catherine St., Montreal 2, Que. 
Phone: UN 6-8851 

Managing Dir Wilfred J. LaVigne 

Estimated Radio Billings: $3,500,000. 
Estimated TV Billings: $3,600,000. 

DONALL & HARMAN INC. 

666 Fifth Ave., New York 19, N. Y. 

Phone: JUdson 2-6016 

Pres., Radio-TV Dept. Hd.. . .Elihu E. Harris 

V.P Warren Steibel 

Art Director Stanley Stubenberg 

Copy Dept. Mgr '. Elise Alberts 

Media Director Florence Schwartz 

Sales Prom. Coordinator Stanley Walker 

Prod. & Traffic .Matthew Siegel 

Copy Consultant Maurice Berk 

W. B. DONER & COMPANY 

Washington Blvd. Bldg., Detroit 26, Mich. 
Phone: WOodward 5-7400 

President W. B. Doner 

Exec. Vice-Pres Charles F. Rosen 

Treasurer Julian A. Grace 

Vice-President Felix Howef 

Secy., Art Director Ben Goldstein 

Prod. Manager Henry Brenkus 

Media Director Mrs. Ellen K. Dryer 

Branch Offices 

35 E. Wacker Dr., Chicago, 111. 

Phone: ANdover 3-7800 

President Marvin H. Frank 

1324 W. Wisconsin, Milwaukee 3, Wis. 
Phone: WEst 3-9315 

Account Exec Gil Breimeister 

2225 N. Charles St., Baltimore 18, Md. 
Phone: BElmont 5-1212 

Vice Pres Herb Fried 

Louis Tower Bldg., Philadelphia 2, Pa. 
PhonePEnnypacker 5-6804 

Exec. V.P Murray Firestone 

400 Madison Ave., New York 17, N. Y. 
Phone: PLaza 3-0900 

Chairman of Board Wilfred B. Doner 

President Sidney Garfield 

Ex. V.P Sanford Hirschberg 

Secretary Marvin Frank 

V.P., TV-Radio Sylvan Taplinger 

Time Buyer Carol Hardy 

Media Dir Frieda Weiss 

Estimated Radio Billings: $4,500,000. 
Estimated TV Billings: $7,000,000. 



134 



DOREMUS & COMPANY 

120 Broadway, New York 5, N. Y. 

Phone: WOrth 4-0700 

ABP— ANPA 

Chairman of Board Wm. H. Long, Jr. 

Vice-Board Chairman ... Walter H. Burnhara 

President Louis W. Munro 

V.P., Secy., Treas Richard E. Williams 

V.P., Prod. Mgr Dewey B. Holland 

Exec. V.P George Erickson 

Radio & TV Dir Vincent H. Coryell, Jr. 

Branch Offices 

208 S. LaSalle St., Chicago 4, 111. 

Phone: CEntral 6-9132 

V.P. & Res. Mgr Chas. C. Greene 

60 Batterymarch St., Boston 10, Mass. 
Phone: HUbbard 2-5665 

Vice Pres. in Chg W. J. Sheehan 

425 Bush St., San Francisco 9, Cal. 

Phone: Yukon 2-4080 

V.P., Pacific Coast Mgr Ronald Brindley 

DOREMUS-ESHLEMAN CO. 

1616 Walnut St., Philadelphia 3, Pa. 
Phone: KIngsley 5-0700 

V.P., Gen. Mgr E. Howard York, HI 

Vice Presidents B. Eshleman, L. H. 

Greenhouse, P. Livingston, James Spillan 

Media Dir Benjamin Busch 

Publicity Dir John Skelly 

JOim C. DOWD, INC. 

212 Park Square Bldg., Boston 16, Mass. 

Phone: HUbbard 2-8050 

ANPA— NBP 

President John C. Dowd 

Exec, Asst. to Pres Linus Travers 

Exec. V.P., Secy Edward D. Parent 

V.P.'s. T. Frank Duffy, 

John T. Burke, Will A. Davenport 

Radio & TV Dir Joseph L. Tully 

Space Radio Time Buyer, 

Media Dir Wm. Monaghan 

DOYLE DANE BERNBACH, INC. 

20 W. 43rd St., New York 36, N. Y. 

Phone: LOngacre 4-1234 
AAAA— ABC— ABP— ANPA— AFA 

President William Bernbach 

Exec. Vice Pres Ned Doyle 

V.P., Gen. Mgr.. Maxwell Dane 

V.P Ted H. Factor 

V.P., Art Director Robert Gage 

V.P.'s Joseph R. Daly, 

Edward Russell, Monty McKinney 

Plans, Director, V.P Marvin Corwin 

Time Buyers Jerry Sachs, Jeane Jaffe, 

Herbert Hahn, Otis Hutchins 

Media Director Albert Petcavage 

Radio-TV Director Don Trevor 

TV, Radio Business Mgr.. . .Joseph Battaglia 

Cast. Dir-Prod Joan Walker 

Branch Offices 

6399 Wilshire Blvd., Los Angeles 48, Calif. 

Phone: OLive 3-8080 

Vice President T. H. Factor 

Media Dir., Space, 

Time Buyer Gerald Feld 

Radio-TV Prod Bob Gips 



ADVERTISING AGENCIES 

20 N. Wacker Dr., Chicago, 111. 
Phone: FI 6-8860 

V.P Fred Klein 

Estimated Radio Billings: $1,000,000. 
Estimated TV Billings: $8,850,000. 

DURAND ADVERTISING 

55 West 42nd St., New York 36. N. Y. 
Phone: LAckawanna 4-8770 

Partners Vincent Russo, Jr., 

Louis C. Goldman 
Copy Sylvia Ross 

ROY S. DURSTINE, INC. 

655 Madison Ave., New York 21, N. Y. 

Phone: TE 84600 

AAAA— ABC— ANPA 

President, Treas Rov S. Durstine 

Exec. V.P C. W. MacKay 

Secretary Virginia G. Durstine 

Controller, Asst. Treas May E. Madden 

Branch Offices 

1736 Stockton St., San Francisco, Calif. 

Phone: EXbrook 7-0456 

Vice President Neil Heard 

EDELSTEIN-NELSON ADV. 
AGENCY, me. 

203 N. Wabash Ave., Chicago 1, 111. 

Phone: DEarborn 2-5976 

ABP— APA 

President Edward Edelstein 

Secretary Laura Edelstein 

Art Dir Raymond Raufeisen 

Prod. Mgr., Radio Robert Kanne 

Copy Chief Chas. Dorer 

ELLINGTON & CO., INC. 

535 Fifth Ave.. New York 17, N. Y. 

Phone: MUrray Hill 7-4300 
ANPA— APA— NOAB— PPA— ABC 

Chairman Jesse T. Ellington 

President Chaancy L. Land on 

Exec. Vice Pres William A. Bartel 

Admin. V.P J. C. Hochreiter 

Vice Presidents Charles 

Marshall, Hugh Lewis, Howard Rigby, Reed 
Hodgson, Terence McGrath, Ernest By- 
field, Jr., Henry Covington, Franklyn 
Dyson, Davis Snow 

Treas Edward Lloyd 

V.P., Dir A. Burke Crotty 

Exec. Prod T. Ellina;ton 

Media Dir Daniel Kane 

ELLIS ADVERTISING CO. 

Hotel Statler, Buffalo 2, N. Y. 

Phone: Q. 6780 

ABP— APA— ANPA— NO AB—N HP 

Partners Michael F. Ellis, 

Jerome R. Ellis 

Acct. Execs Michael F. Ellis, Jr., 

Maxwell E. Ellis, Seymour Goodman, Karl 
Manhardt 

Radio Director N. C. Benson 

TV Director Beatrice Haniford 

Art Dir James Howes 

Prod. Mgr Richard Joseph 

Controller Sanford Satuloff 



135 



ADVERTISING AGENCIES ce:S5=ft=eri£=i&se=ft^&i»&iiri^^ 



Branch Offices 

65 East 55th St., New York 22, N. Y. 

Phone: PLaza 1-2323 

President Curt J. Mann 

EMBRY, TALLY, INC. 

ISO S.E. Third Ave., Miami 32, Fla. 

Phone: FRanklin 1-3621 

ANPA— SNPA 

President T. H. Embry 

V.P., Creative Dir Gifford Thayer 

Radio-TV Dir Jack Buckhohz 

EMERY ADVERTISING CORP. 

1201 St. Paul St., Baltimore 2, Md. 
Phone: PLaza 2-2393 
ANPA— APA— NBP 

President Herbert C. Schuckle 

Exec. V.P M. E. Busch 

Radio Director Marshall Hawks 

ROBERT J. ENDERS ADVERTISMG, 
INC. 

1001 Connecticut Ave., N. W. 

Washington 6, D. C. 

Phone: STerling 3-2222 

ARP-ANPA 

President Robert J. Enders 

Exec. V.-P Howard A. Enders 

Art Director Fred Waller 

V.P., Motion Picture Div Robt. L. Friend 

Production Manager Lester Miller 

ERWIN WASEY, RUTHRAUFF & 
RYAN, INC. 

711 Third Ave., New York 17, N. Y. 
Phone: OXford 7-4500 
AAAA— ABP— ANPA 

President David B. Williams 

Chrmn. Fin. Comm Howard D. Williams 

Exec. V.P. & Sec James B. Briggs 

Exec. V.P. & Gen. Mgr Harry D. Way 

V.P. & Treas K. J. Worland 

V.P., Int. Dept. Dir John D. Hayes 

V.P. & Radio-TV Dir Rollo W. Hunter 

V.P. & Research Dir Robert Aledort 

V.P., New Bus T. Van Ingen, Jr. 

Controller R. J. Passanant 

Asst. Sec Norman Lewis 

Art Super Louis Dijoseph 

Copy Chief Gerald Miller 

Media Dir M. Richfield 

Media Grp. Super William M. Hunter 

Head Time Buyer V. DeLuca 

Merch. Dir R. M. Fishel 

Prod. Mgr George Cisneros 

Traffic Mgr Andrew F. Kops 

Librarian Mary Wilson 

Acct. Execs Frederick J. Burghard; 

K. Ralph Cocking; Robt. I. David; John 
F. Hogan, V.P.; John M. Keavey, V.P.; 
Arthur H. Laurence; Albert V. Lowe; Basil 
M. Matthews, V.P.; Jos. Nash; Dr. Robt. 
A. Peterman; J. Preston Selvage, Jr.; Wm. 
C. Stakenburg; H. Summer Sternberg; 
Albert Tih III, V.P.; Herbert A. Thomp- 
son; Peter G. White, Joseph H. Buchanan; 
Anthony L. Carrafiello; Warren F. Don- 
ahue, V.P.; Ray A. Ender; Jud L. Jaffe; 
Gary J. Korn; John A. L. Mann; Donald 



McVickar; Joseph W. Nash; Robert Rey- 
nolds; Albert Wilson; Granville Worrell, 
111, V.P.; John S. Budd 

Branch Offices 
360 N. Michigan Ave., Chicago 1, 111. 
Phone: Financial 6-1833 
nlxec. Comm. Chmn., Central Div. 

Gen. Mgr Roswell W. Metzger 

Exec. V.P.'s L. R. Northrup, B. Groseth 

Sr. V.P William D. Watson 

V.P., Radio-TV Dir George B. Anderson 

V.P., Media John L. Gwynn 

5045 Wilshire Blvd., Los Angeles 36, Calif. 

Phone: WEbster 1-1211 
Exec. V.P., W. Div. Gen. 

Mgr Emmett C. McGaughey 

V.P., & Res. Dir Roger M. Johnson 

V.P., Radio-TV Dir Robert L. Redd 

Suite 515, Adolphus Tower, Dallas 2, Texas 
Phone: Riverside 1-6453 

V.P., Mgr Alex G. Pappas 

Suite 307, Old Nat'l Ins. Bldg., Houston 4, 

Texas 

Phone: JAckson 4-7531 

V.P., Mgr T. F. Keady 

3 Penn Center, Philadelphia 2, Pa. 
Phone: LOcust 4-3551 

V.P., Mgr r Horace D. Nalle 

Porter Bldg., Pittsburgh 19, Pa. 

Phone: GRant 1-4451 

Sr. V.P., Gen. Mgr.. .Frederick R. Etchen, Jr. 

IBM Bldg., 690 N. Robert. St. 

St. Paul 1, Minn. 

Phone: CApital 7-7501 

Sr. V.P., Mgr James A. Walker 

140 Montgomery St., San Francisco 4, Calif. 
Phone: EXbrook 2-4616 

V.P., Mgr Frank A. Helton 

International Offices : 
30 Eastbourne Terrace, London W 2., Eng. 

Man. Dir Walter Graebner 

4 Archbold Terrace, Jesmond, 
Newcastle-on-Tyne, England 

Man Charles Fullerton 

Av. Erasmo Bragga, 255-80, 
Rio de Janeiro, Brazil, SA 

Man Alfredo Machado 

Edificio Eduardo Benjamin Jafet, 
110 Avenido Ipiranga, Sao Paulo, Brazil S.A. 

Man Thomas E. Barnett 

90 Sveavagen, Stockholm, Sweden 

Pres Hans Stenbeck 

610 Church St., Toronto 5, Ont., Canada 

V.P Edward Karthaus 

Ashfield House, 402 Sauchiehall St., 
Glasgow C2, Scotland 

Man J. H. Weir 

Estimated Radio Billings: $6,500,000. 
Estimated TV Billings: $10,900,000. 

WILLIAM ESTY COMPANY, INC. 

100 E. 42nd St., New York 17, N. Y. 
Phone: OXford 7-1600 
AAAA— ANPA— APA 

President James J. Houlahan 

V.P., Asst. to Pres.. .Dr. Wallach H. Wulfeck 

V.P.'s Wil P. Booth, James F. Behan 

Treasurer E. H. Cummings 



136 



^ ADVERTISING AGENCIES 



V.P^ TV Dir Mitchell Johnson 

V.P. Chg. TV, Radio 

Commercial Joseph Forest 

V.P., Chmn. Oper. Comm John Peace 

V.P., Media Dir Mark F. Byrne 

Radio-TV Time Buyer Richard Grahl 

Branch Office 

6331 Hollywood Blvd., Hollywood 28, Cal. 

Phone: HOUywood 2-6305 

V.P., W. Cst. Mgr Arnold J. Webster 

Estimated Radio Billings: $6,000,000. 
Estimated TV Billings-. $35,800,000. 

ETTINGER ADVERTISING AGENCY 

me. 

16 E. 41st St., N. Y. 

Phone: LE 2-0750 

ABP— NBP 

President Joel H. Ettinger 

Vice-Pres Audrey Ettinger 

Prod. Mgr C. MacDonald 

Art Dir Martin Stein 

Copy Chief Bill Stearns 

Media, Space .Buyer Seth Diamond 

Television Dir Michael Lippert 

Research Dir Cy C. Cbaiken 

EVANS, WORK & COSTA 
ADV. AGENCY, INC. 

624 E. Capitol Ave., Springfield, 111. 
Phone: LAkeside 2-8868 

President Clarence R. Evans 

Secy.-Treas John Robert Work 

V.P., Art Dir Thomas M. Costa 

FARQUHAR AND COMPANY, INC. 

First National Bank Building, Utica 2, N. Y. 

Phone: REdwood 2-6109 

ABP 

President, Radio-TV Dir.. John T. Farquhar 

Vice-President Ted R. Darvoe 

Vice-President Robert F. MacFarland 

Treasurer Jay C. Anderson 

Secretary Roger H. Williams 

Media Director Eleanor Crimmins 

Prod. Mgr Kermit LaFave 

Estimated Radio Billings: S70,000. 

Estimated TV Billings: $45,000. 

W. E FEATHERSTONE ADV. 
AGENCY 

504 Beneficial Life Bldg. 

Salt Lake City 1, Utah 

Phone: EMpire 3-2655 

Owner, Mgr W. E. Featherstone 

COURTLAND D. FERGUSON, INC. 

Rm. 315, National Press Bldg., 

Washington, D. C. 

Phone: NAtional 8-7713 

President Courtland D. Ferguson 

Secty.-Treas Lucille Pierce Ferguson 

Art EMrector Gilbert Meekins 

Time Buyer Mrs. Nan Hannum 

LAWRENCE FERTIG & CO., INC. 

149 Madison Ave., New York 16, N. Y. 
Phone: MUrray Hill 9-7100 
ABP— AJ^PA— APA— NBP 



President-Treasurer Lawrence Fertig 

Sec'y, Vice-President Philip Lnkin 

Media Director Miss Selma Grosswirth 

Art Director Stanley Dusek 

Production Manager Geo. Barrett 

V.P.'s Henry Bretzfield, Robert E. Wolfe 

ROBERT G. FIELDS & CO. 

715 Sudekum Bldg., Nashville 3, Tenn. 

Phone: AL 6-1977 

ABP 

President, Treas Robert G. Fielda 

Vice President R, L. Fields 

WM. F. FINN & ASSOC. 

423 S. Broadway, Tyler, Texas 

Phone: LYric 2-0876 

AAAA— ABP 

Owner William F. Finn 

Treas., Prod. Mgr Jean C. Boucher 

nORE & nORE 

128 Mallory Ave., Jersey City 4, N. J. 

Phone: HEnderson 2-8200 

ANPA 

Prefi., TV Dir .Michael A. Fiore 

V.P., Radio Dir Albert A. Fiore 

Secy.-Treas B. V. Fiore 

Media Director John Critelli 

M. M. FISHER ASSOCIATES 

79 W. Monroe St., Chicago 3, 111. 
Phone: CEntral 6-6226 

Owner Jack L. Fisher, Sr. 

Co-Owner Jack L. "Bud" Fisher, Jr. 

Art Director Harry Miller 

Copy Chief Jim Lee 

Space Buyers Madalynne Maenza, C. S. 

Schreiner 

Publicity Director Herb Carlin 

Time Buyer D. Stuart 

FITZGERALD ADVERTISING 
AGENCY 

Lee Circle Building, New Orleans 13, La. 

Phone: TUlane 3131 

Officers Joe L. Killeen, Jos. H. Epstein, 

Roy M. Schwarz, Leonard Gessner, E. W. 

Rector Wooten, Warren G. Posey, Donald 

Halsey, Harley B. Howcott, Robert Carley 

President Joseph L. Killeen 

Exec. V.P Joseph Epstein, Sr. 

V.P., Chmn. of Plans Bd....Roy M. Schwarz 

V.P., Secy Leonard Gessner 

V.P., Dir. Client Service. .. .Warren G. Posy 
V.P., Exec. Art Dir.. . .E. W. Rector Wootton 
V.P.'s Robert Carley, 

Donald H. Halsey 

V.P., Media Dir Harley B. Howcott 

AM & TV Dir William H. Thomas 

Treasurer Lee R. OTry 

Branch Offices 
1315 Mercantile Security Bldg., Dallas 1, Tex. 

Phone: Riverside 7-6335 
Vice-President James P. Anderson 

HAROLD E. FLINT & ASSOCIATES 

69 Broadway, Fargo, N. Dak. 
Phone AD 5-5333 



137 



ADVERTISING AGENCIES ft=K:ersfi=i£s&i£=ifcft=iMrs£:a=s^^ 



ABP— NBP— APA 

President Harold E. Flint 

Secretary, V.P Richard Rosenthal 

Treasurer, V.P Lee A. Holland 

Art Dir Donald R. Nelson 

Production Mgr Ray Stroinswald 

Account Executive Jerome C. Noack 

RICHARD A. FOLEY ADV. 
AGENCY 

1528 Walnut St., Philadelphia 2, Pa. 

Phone: PE 5-6302 
AAAA— ABC— ABP— ANPA— NOAB 

President Charles H. Eyles 

Senior V.P., Sec'y> Treas Lee E. Hood 

Exec. V.P A. Edward Morgan 

V.P.-Media Director Wesley Winning 

V.P., Copy Dir Frank J. Corkery 

Vice Presidents Earle Steiert, 

Russell Gray, Jr. 

Radio-TV Director Alice Mooney 

Art Director William F. Hope 

FOOTE, CONE & BELDING 

247 Park Avenue, New York 17, N. Y. 

Phone: YUkon 6-8000 

ANPA— AAAA— ABP— PPA— APA 

NOAB 

Chmn., Bd. of Directors. . .Rc^hert F. Carney 

President Rolland W. Taylor 

Sr. V.P Frank E. Delano 

Sr. V.P Elwood Whitney 

V.P., Dir. Research Cornelius DuBois 

V.P., Media & Research. .Paul E. J. Gerhold 

V.P., Radio & TV Roger Pryor 

Group Media Dirs Arthur Pardoll, 

Charles Hofmann 

Asst. Treas., Asst. Sec C. H. Newhrand 

Branch Offices 

155 E. Superior Street, Chicago 11, HI. 
Phone: SUperior 74800 

Chrmn., Exec. Comm Fairfax M. Cone 

Sr. V.P., Finance, Sec, Dir.. A. Edward Rood 
Sr. V.P., Dirs W. R. Forrest, 

Robert J. Koretz, Milton H. Schwartz 

V.P., Outdoor Adv John J. Lechner 

V.P., Exec. Art Dir C. Marvin Potts 

V.P., Dir. Print Prod. . .Edward L. ToUefson 

Treas. & Asst. Sec Jos. K. King 

V.P., Dir. of Copy A. J. Bremner 

V.P., Media, Research John L. Rigotti 

Dir. Research Eugene C. Pomerance 

Best. Bus. Mgr Harry Dieter 

Best. Time Buyer Genevieve Lemper 

V.P., Personnel Dir M. R. Loehike 

900 Wilshire Blvd., Los Angeles 17, Calif. 
Phone: MAdison 9-3611 

Exec. Art Dir Charles Porter 

V.P., Dir. of Media Gene Duckwall 

Dir. Print Prod Charles Dennis 

Dir. Copy Glen Gladfelder 

Dir. of Broadcasting Stuart Minton 

235 Montgomery St., San Francisco 4, Calif. 
Phone: SUtter 1-2355 

V.P., Gen. Mgr W. C. Matthews 

V.P. & Art Dir G. Frederick Cole 

V.P. & Dir. Prod Albert A. Sperisen 



Media Dir Llew Jones 

Broadcasting Dir Stuart Minton 

Time Buyer .Helen Stenson 

1717 N. Highland Ave., Hollywood, Calif. 
Phone: HOUywood 9-6265 

V.P., Mgr Edmund Cashman 

806 Main St., Houston 2, Texas 
Phone: CApitol 8-0395 

V.P. Mgr Ed. H. Badger 

Estimated Radio BUlings: $5,000,000. 
Estimated TV Billings: $34,000,000. 

FORD 6c CO. 

1839 Line Ave., Shreveport 24, La. 

Phone: 3-0351 

APA— ABP 

Pres., Owner Oliver J. Ford, Jr. 

ALBERT FRANK-GUENTHER LAW 
INC. 

131 Cedar St., New York 6, N. Y. 

Phone: COrtlandt 7-5060 

ABP— ANPA— APA— NOAB— NBP— ABC 

Pres., Bd. Chmn Howard W. Calkins 

Sr. Vice-Pres Victor J. Cevasco 

Exec. Vice-Pres Richard A. Cullinan 

Vice-Pres. & Treas S. A. Speake 

Vice-Pres. & Sec .-. E. G. McAdie 

Vice-Presidents Frank D. Cruikshank, 

Howard C. Allen 
V.P., Radio & TV Robert W. Day 

FRANK, CLINTON E., INC. 

Merchandise Mart, 24th Floor, Chicago 54, HI. 

Phone: WHitehall 4r5900 

AAAA— ABC— ABP— ANPA 

AFA, ANA 

President Clinton E. Frank 

V.P., Radio-TV Dir Buckingham Gunn 

Treas Carroll Cheverie 

V.P. & Mkt. Dir G. B. Kreer 

V.P. & Copy Chief .R. E. Blackburn 

V.P.'s Philip E. Bash, Hill Blackett, Jr., 

Perry L. Brand, Herbert K. Butz, M. W. 

Grinstead, Richard S. Holtzman, Louis E. 

Schueler 

Media Dir A. S. Trude, Jr. 

Art Directors. .L. Rubenstein, M. Holingue, 

G. Crosby, F. Sher, D. Gregg, J. Fieldler 

Pub. Dir Frazier Nounnan 

Secretary Wayne R. West 

Radio TV Prod's David Cloud, Donald 

H. Wallace 
Ass't Radio-TV Dir Helen Lydon 

Time Buyers & Accounts: Helen Davis; 
Reynolds, Foulds, Dean and Wilson, Quaker 
Oats, Ft. Howard & No. Woods, Camille 
Muscarella: Hamilton Beach, Bissell, Curtiss, 
Quaker Flour, Bosch & O'Brien. Ruth Bab- 
ick; Toni Co. 

1680 N. Vine St., Hollywood 28, Calif. 
Phone: MU 5-3141 

Managers Robert G. Nye, Richard Davis 

285 Madison Ave., New York 16, N. Y. 
Managers Jack Miller, Lee Davis 

FRANKEL, JONES, CO. 

180 N. Wabash Ave., Chicago 1, HI. 
Phone: DEarborn 2-5745 



138 



ABP— ANPA 

President Jones B. Frankel 

Prod. Mgr Richard A. Tajbl 

Radio-TV Direcloi Henry Sherry 

FREDERICK-CLINTON CO., INC. 

545 Fiflh Ave., New York 17, N. Y. 
Phone: MUrray Hill 2-7433 
ABP— ANPA— APA— PPA 

Chm. of Board F. C. Burger 

Pres., Treas., Radio-TV Dir, 

Time Buyer H. S. RiefiE 

Exec. V.P., Secretary R. S. Buckbinder 

V.P., Art Director Edward Gambole 

Prod. Mgr Dick Condal 

CURT FREIBERGER & CO. 

1439 Court Place, Denver 2, Colo. 

Phone: ALpine 5-2048 

AAAA— AJVPA— ABP— PPA— NBP— APA 

President C. J. Freiberger 

Vice President Anne Freiberger 

Robertson . 

Sec'y . & Treas Fern Oakley 

Prod. Mgr.. Leon E. Simpson 

AD FRIED ADVERTISING AGENCY 

160 Santa Clara Ave., Oakland 10, Calif. 

Phone: OLympic 4-3773 

AFA— NBP 

Owner, Radio & TV Dir Ad Fried 

Radio & TV Time Buyer Edith Ferriera 

Music Dir. & Librarian Elaine Fried 

TV Art Dir Kay Bachrach 

Prod. Dir Allison Clark 

FRIEND-REISS ADVHlTISINa INC. 

221 W. 57 St., New York, N. Y. 
Phone: PLaza 7-8030 

Chmn., Treasurer B. M. Reiss 

Vice-Chmn., Secy Harold Reiss 

President Lee Friend 

Dir., Radio-TV Bill Reese 

JIMMY FRITZ & ASSOCIATES 

1680 N. Vine St., Hollywood 28, Calif. 
Phone: HO 3-3251 

Gen. Mgr Jimmy Fritz 

Pres Ilona Sivad 

Time Buyer Marion Vaughn 

Account Executive H. A. Helm 

Radio-TV Dir Jane Langford 

L. V/. FROHLICH & CO., INC. 

34 East 51st St., New York 22, N. Y. 
Phone: PLaza 9-1900 

President L. W. Frohlich 

Exec. V.P Julian Farren 

Director Neil Brant 

V.P. & Treas Charles E. Lewis 

V.P. & Chrman Plans Bd A. Greenberg 

V.P. V. Edward Dent 

Time Buyers & Accounts: Manny Stem- 
schein; Johnson & Johnson, Helena Rubin- 
stein, Parke-Davis, Leitz, AGFA Inc. 



ADVERTISING AGENCIES 

HARRY M. FROST CO., INC. 

260 Tremont St., Boston 16, Mass. 

Phone: Liberty 2-6140 

ANPA— APA— ABP— NBP 

President, Treasurer Karl M. Frost 

Vice Presidents Florence A. Dondero, 

Raymond E. McLaughlin, H. E. Bessom, 
H. P. Newcomb 
Radio-TV Time Buyer. . . .V. M. Fairweather 

FULLER & SMITH & ROSS, INC. 

666 Fifth Ave., New York 19, N. Y. 

Phone: JUdson 2-9000 

AAAA— ABP— ANPA— APA— NBP— NOAB 

President R. E. Allen 

VjP. & Mgr R. W. Nicholson 

Sr. V.P. Radio-TV A. E. Duram 

Sr. V.P.-Corp. Svcs J. C. Maddox 

VJ». & Dir. of Art J. M. Archer 

Sr. V.P. Admin CM. Skade 

V.P. & Creative Dir H. Slesar 

V.P., Great. Dir., Radio-TV. . . .P. S. Cardozo 

V.P., Radio-TV B. H. McKinney 

Dir. of Media D. E. Leonard 

Dir. of Copy F. A. Hellman 

Branch Offices 

55 Public Square, Cleveland 13, 0. 

Phone: CHerry 1-670O 

V.P., Mgr K. C. Tuttle 

V.P., Dir. Media W. G. Chalkley 

105 W. Adams St., Chicago 3, III. 
Phone: ANdover 3-5039 

V.P. & Mgr D. H. Echols 

244 Pine St., San Francisco, Calif. 
Phone: YUkon 6-5955 

V.P. &Mgr John Leahy 

211 Oliver Ave., Pittsburgh 22, Pa. 
Phone: GRant 1-9565 

V.P. & Mgr H. M. Redhead 

8350 Wilshire Blvd., Beverly Hills, Calif. 
Phone: OLive 3-0240 

Vice-Pres W. M. Tuttle 

909 Dan Waggoner Bldg., Ft. Worth, Tex. 
Phone: EDison 2-2201 

V.P. & Mgr S. Schlenther 

68 Knightsbridge, London S.W. 1, Eng. 
Phone: Kensington 8111 

Mgr Sidney Horniblow 

Estimated Radio Billings: $1,750,000. 
Estimated TV Billings: $9,000,000. 

FURMAN, FEINER & CO., INC. 

117 W. 46th St., New York 36, N. Y. 

Phone: PLaza 7-7393 

Pres., Radio Time Buyer .... Norman Furman 

Vice-President Irving J. Gottlieb 

Art Director Edwin R. Swaback 

GALLAND ADVERTISING 

18 E. 48th St., New York 17, N. Y. 
Phone: PLaza 5-9141 

President Harry J. Galland 

V.P., Media Dir Martin Gross 

GARDNER ADV. OF NEW YORK 

370 Lexington Ave., New York 17, N. Y. 

Phone: MUrray Hill 9-2424 

ABP— ANPA— APA 

Vice Chairman John A. H. Rehm 



139 



ADVERTISING AGENCIES 

Branch Office 

915 Olive St., St. Louis 1, Mo. 

Phone: CEntral 1-3200 

Ch. & Pres C. E. Clagett 

Estimated Radio Billings: $2,800,000. 
Estimated TV Billings: $12,000,000. 

GAYNOR 6c DUCAS, INC. 

400 Madison Ave., New York 17, N. Y. 
Phone: PLaza 5-5750 
ANPA— ABP— NBP 

President Paul Gaynor 

Exec. Vice Pres John J. Ducas 

Senior V.P Kendall J. Mau 

Treas. & Media Dir Edwin J. Marra 

Art Director Charles Carl, Jr. 

Publicity Director F. D. Walker 

Production Manager George J. Cisneros 

TV Director Barbara Eckman 

Branch Office 

291 S. La Cienega, Beverly Hills, Calif. 

Phone: OLeander 5-8191 

V.P Kendall J. Mau 

OHAS. A. GEIGER & ASSCXJ., INC. 

666 N.W. 50th St., Miami, Fla. 

Phone: PLaza 1-1780 

APA— ABP— SNPA 

Chairman D. G. Bash 

V.P., Radio-TV Dir Robert Lack 

GERTH, BROWN, CLARK & ELKUS 
OF SACRAMENTO, INC. 

1228 H St., Sacramento, Calif. 

Phone: Gilbert 2-2956 

ABC 

Pres., Radio Media Dir Ralph K. Clark 

Exec. V.P., Creative Dir Fred Elkus, Jr. 

V.P., TV Dir Albert Hellenthal 

THE GETSCHAL CO., INC. 

342 Madison Ave., New York, N. Y. 
Phone: MU 7-2200 

President Budd Getschal 

Production Manager Gerry Gilbert 

Art Director Leonard Steinberg 

TV Prod. Mgr Lee Polk 

GEYER, MOREY, MADDEN & 
BALLARD, INC. 

595 Madison Ave., New York 22, N. Y. 
Phone: PLaza 1-3300 

Board Chairman Sylvester M. Morey 

President Sam M. Ballard 

Chmn. Exec. Comm B. B. Geyer 

Bd. Vice Chmn Edward D. Madden 

Radio-TV Prod. Mgr Leroy Emmerich 

Creative Director W. M. Mitchell 

Radio TV Bus. Mgr D. P. McGuinn 

V.P. Bcstg. Media W. A. Wernicke 

Branch Offices 

931 Third Nat'l Bldg., Dayton 2, Ohio 

Phone: BAldwin 8-4145 

Manager E. G. Frost 

14250 Plymouth Rd., Detroit 32, Mich. 
Phone: WEbster 3-5520 

Manager John F. Henry, Jr. 

Estimated Radio Billings: $4,700,000. 
Estimated TV Billings: $5,200,000. 



GIBBONS ADVERTISING 
AGENCY, INC. 

802 Daniel Bldg^ Tulsa 3, Okla. 

Phone: LUther 7-2444 

ABP— ANPA— SNPA— APA— NOAB 

President, Treas J. Burr Gibbons 

Vice President John B, Gibbons 

Secretary Viola Neesc 

Radio-TV Dir Mercedes (Dee) Freiday 

GIBRALTAR ADV. AGENCY, INC. 

17 E. 45th St., New York 17, N. Y. 
Phone: MUrray Hill 7-7896 

President Charles J. Basch, IH 

Vice-President Leo Berman 

Treasurer Clarence Schmidt 

Sec'y., Radio-TV Dir., 

Time Buyer Frances Scott 

Radio-TV Div Ronald Dawson 

GILL, CLIFFORD AGENCY 

8701 Wilshire Blvd., Beverly Hills, Calif. 
Phone: Oleander 5-8388 

President, Copy Ch Clifford Gill 

V.P. Media Dir .Dorothy R. Gill 

Art Dir Earl Martin 

GILLHAM ADVERTISING AGENCY^ 
INC. 

500 Continental Bank Bldg., Salt Lake City 
1, Utah 

Phone: EM 4-5516 

ABP— ANPA— APA 

President-Treasurer M. C. Nelson 

Senior Vice-President Lon Richardson 

Vice-President Robert F. Rohlfing 

Vice-President Wendell J. Ashton 

Vice President J. Y. Tipton 

Vice-President Heber G. Wolsey 

Secretary Richard H. Ogaard 

Art Director Clair Lindgren 

Prod. Mgr J. R. Furner 

Space Buyer Esther Cook 

BERT S. GITTINS ADVERTISING, 

INC. 

739 N. Broadway, Milwaukee 2, Wis. 

Phone: BR 6-5934 

ABP— ANPA— NOAB— NBP— APA 

President Bert S. Gittins 

Prod. Dir Stewart Carlson 

Media Dir Esther Block 

Copy Dir Harold Nelson 

Dir. Ind. Markets James M. Costello 

Radio & TV Dir Gerald L. Seaman 

GLENN ADVERTISING INC. 

620 Republic Nat'l. Bank, Dallas, Tex. 

Phone: RI 1-9851 

ANPA— ABP— AAAA 

Ch. of Board Ward M. Wilcox 

President John H. Stewart 

V.P.'s Duke Burgess, Liener Temerlin 

Branch Offices 

301 E. 5th, Fort Worth 2, Tex. 

Vice President Merle Bell 



140 



1101 Majestic Bldg., San Antonio, Tex. 
Phone: CApitol 7-2369 

Vice President. J. Schlichenmaier 

803 Lovett Blvd., Houston, Texas 
Phone: JA 34714 

Manager Keith Butler 

6399 Wilshire Blvd., Los Angeles, Calif. 
Phone: WE 3-9369 

Manager Raymond Prochnow 

510 Electric Bldg., El Paso, Tex. 
Phone: KE 2-3606 

Manager I. E. Carson 

218 Bayview Bid. Fort Lauderdale, Fla. 
Phone: LOgan 4-5419 

Mgr R. M. Richards 

651 Skirbin Tower, Okla. City, Okla. 

Phone: CEntral 6-8582 

Mgr J. S. Bell 

MAX GOLDBERG ADV. AGENCY 

611 E & C Bldg., Denver 2, Colorado 
Phone: CHerry 1-5533 
ANPA— APA 

Owner, Dir Max Goldberg 

Art Director. Victor Kerr 

GOODMAN ORGANIZATION 

8350 Santa Monica Blvd., Los Angeles 46, Cal. 
Phone: OLdfield 6-6200 

Pres,, Treas Mort Goodman 

Vice President Irv Edelstein 

Art Dir S. Brown 

Radio TV Time Buyer Claire Moses 

GOTHAM-VLADIMIR 
ADVERTISING, INC. 

342 Madison Ave., New York 17, N. Y. 

Phone: OXford 7-4300 

ABP— AFA— ANPA— AAAA 

Chairman of Bd Irwin A. Vladimir 

Vice-Chmn. of Bd G. Ellsworth Harris 

Chmn. Exec. Comm.. .Duncan D. Sutphen, Jr. 

President, Dir Arthur A. Kron 

Vice-Presidents Robert F. Kendall, 

Daniel C. Kaufherr, Richard H. Hobbs, 
C. G. Rourke, Frank Birdsall, Evelyn Ring- 
rose, William V. Ricglane, Rufus Choate, 
A. N. Vladimir, A. L. Beyea 

Media Dir Robert J. Ricglane 

Secretary Chester A. Priest 

Dir. Radio & Television. . ■. Sally AUen 

Dir. Pub. Relations Kay Long 

Branch Offices 

1 No. LaSaUe St., Chicago 2, lU. 

Phone: ANdover 3-2890 

Vice-President Richard H. Hobbs 

251 Kearny St., San Francisco 8, Calif. 
Phone: YUkon 6-0920 

Vice-President Frank Birdsall 

P. O. Box 8676, Fernandez Juncos Station, 

Santurce, P. R. 

Phone: San Juan 2-0780 

Manager L. A. Perdomo 

GOTTHELF & WEIL, INC. 

47 W, Huron St., Buffalo 2, N. Y. 

Phone: MA 6755 

ANPA 



ADVERTISING AGENCIES 

President Henry J. Weil 

Secy., Treas Stephen Gotthelf 

V.P., TV Dir Peter King 

GRANT ADVERTISma MC. 

919 North Michigan Ave., Chicago 11, 111. 

Phone: SUperior 7-6500 

ANPA— APA— ABP— SNPA— NOB 

President Will C. Grant 

Exec. V.P. Int'l Fred Spence 

Vice-Presidents Valeria T. Feely, 

Carl M. Post, W. R. Watson 

Secretary Mary Waller Gram 

Art Director Ken Boehnart 

VJP., Research Dir Kay Sheldon 

V.P., Comptroller John G. Copeland 

V.P., Media Dir Reginald L. DeUow 

Radio & TV Dir. (Chicago) . . .Gail Micheals 

Production Mgr Harry White 

Chicago Art Dir Fleetwood Burt 

V.P. Personnel Donald C. Turner 

Branch Offices 

711 Third Ave., New York 17, N. Y. 

Phone: OXford 7-5800 

Exec. Comm. Chg. N. Y. Office. . .John Pinto, 

Abbott Kimball 
29th Floor, Guardian Bldg., Detroit 26, Mich. 
Phone: WOodward 3-9400 

Exec. V.P Lawrence Mcintosh 

2003 Davis Bldg., Dallas 2, Tex. 
Phone: Prospect 8121 

V.P. Chg. Dallas Office. Joe K. Hughes 

405 Montgomery St., San Francisco 4, Calif. 
EXbrook 2-6275 

V.P. Chg. San. Fran. Off Alfred Ducato 

120 Sixth Ave. N., Seattle 9, Wash. 
Phone: MAin 4-3232 

V.P. Chg. Seattle Office Wm. Burke 

13th St. at Second Ave., S.W., Miami 36, Fla. 
Phone: FRanklin 3-6611 

V.P. Chg. Caribbean Oper John A. Dey 

Taft Bldg., Hollywood 28, Calif. 
Phone: HO 1-9231 

V.P. Chg. Hollywood Off John M. Cody 

Estimated Radio Billings: $2,700,000. 
Estimated TV Billings: $12,S00,000. 

GRAY & ROGERS 

12 South 12th St., Philadelphia 7. Pa. 
Phone: WAlnut 2-4808 
ANPA— ABP— ABC— AAAA— APA 
NBP— NOAB 

Partner Jerome B. Gray 

Partner-TV Dir Edmund H. Rogers 

Partner Robert W. Graham 

Partners Sherman G. Landers, 

Russell K. Carter, William B. Edwards, 
Atherton Seeley, David B. Arnold, Thelma 
Gray, Granville Worrell, Albert R. Boch- 
roch 

Radio-TV Dept Walter M. Erickson 

TV Time Buyer Ed Papazian 

Production Mgr Alex Irvine 

Media Director James S. Reifsnyder 

744 Broad St., Newark, N. J. 

Phone: MArket 3-7345 

Manager Richard N. Gulick 



141 



ADVERTISING AGENCIES 

MONROE GREENTHAL CO., INC. 

595 Madison Ave., New York 22, N. Y. 
Phone: PLaza 9-8640 

President Monroe W. Greenthal 

V.P., Creative Dir David E. Diener 

Radio & TV Dir Harvey Schulman 

VJ*., Media Dir Herb Hauser 

Copy Chief .Dave Dember 

Prod. Mgr Joseph Bogiano 

Art Director Otto Luther 

Assoc. Art Dirs.. Ed Brodkin, 

Lew Clayman, Robert Cohen 

GREGORY-GIEZENDANNER 
COMPANY 

P. 0. Box 6278, Houston 6, Texas 
Phone: J Ackson 6-1071 

Partners Lloyd Gregory, 

Chas. J. Giezendanner, Jr. 

Production Manager Dave Lemke 

Asst. Prod. Mgr Lynn Chesnar 

TV Time Buyer Annette Kercheval 

Publicity Director Maudeen Marks 

Publications Director Ted Sumerlin 

GREY ADVERTISING AGENCY, INC. 

430 Park Ave., New York 22, N. Y. 

Phone: PLaza 1-3500 

AAAA— APA— NOAB— PPA 

Bd. Chrmn., Head Exec. Comm.. .Lawrence 

Valenstein 

President Arthur C. Fatt 

Exec. V.P., Acct. Sup Herbert D. Strauss 

Controller Elmer E. Feistel 

V.P. & Radio-TV Dir... Alfred L. HoUender 

V.P., Radio-TV Hal Davis 

V.P., Mgr. Prod Ralph Froelich 

V.P. Media Dir E. L. Deckinger 

V.P., Radio-TV Copy 

Chief Robert Kirchbaum 

V.P., Adm. Art Dir Guy Oring 

V.P., TV Prog William F. Craig 

Branch Offices 

9033 Wilshire Blvd., Beverly Hills, Calif. 

Phone: CRestview 4-8401 

Vice-Pres Robert D. Wolfe 

235 Montgomery St., San Francisco 4, Calif. 
Phone: EXbrook 7-1695 

Manager L. V. Bernardini 

Estimated Radio Billings: $7,000,000. 
Estimated TV Billings: $15,000,000. 

GRISWOLD-ESHLEMAN CO. 

55 Public Sq., Cleveland 13, O. 
Phone: TOwer 1-3232 
AAAA— ABP— ANPA 

Board Chairman John F. Davis 

President Charles Farran 

V.P.'s Robert L. Baumgardner, 

L. R. Canfield, V. C. Kenney, W. A. 
Weaver, E. C. Powers 

V.P., Media Res. Dir W. A. Weaver 

V.P., P. R. Dir Dave Skyler 

Secy., Treas Louis F. Ruf 

Media Director H. A. Stadthagen 

TV, Radio, Films Dir Ralph A. Borzi 

Production Manager Frank J. Stastny 



Mktg., Res. Dir H. K. Jones 

Controller Ann Whittlesey 

Time Buyer Helen Lott 

Art Dirs Wm. Root, F. Langel, 

Edw. Hecker, Dave London 
Art Dirs., Collateral Material J. P. Heck, 

Glenn Nelson, Wm. Root 

CHARLES ANTHONY GROSS ADV. 
AGENCY INC. 

901 N.E. Second Ave., Miami 32, Fia. 
Phone: FRanklin 1-8571 

Fres., Treas Charles A. Gross 

V.P., Copy Chief Spencer Hill 

Secy., Media Dir Elinor Esser 

Art Director Nat Machtey 

Publicity Director Gene Wood 

JULIAN GROSS & 
ASSOCIATES, INC. 

770 Asylum Ave., Hartford 5, Conn. 
Phone: CHapel 9-8491 

Pres., Treas Julian Gross 

Secy., Space Buyer Libby Dunn 

Art Dir., Prod. Mgr Daniel Canter 

GRUBB & PETERSEN ADV. AGENCY 

111 N. Market St.,, Champaign, 111. 

Phone: FLeetwood 6-3766 

ABP-APA— NBP 

General Manager Robert F. Grubb 

Radio-TV Dir Dale Arvidson 

Radio-TV Prod. Superv R. E. Smith 

ART GRUBER ASSOCIATES 

4401 East Lake St., Minneapolis 6, Minn. 
Phone: PA 1-1661 

President Art Gruber 

Secretary E. M. Gruber 

Time Buyer Norman Vinitsky 

GUILD, BASCOM & BONFIGLL INC. 

130 Kearny St., San Francisco 8, Calif. 
Phone: YUkon 2-6040 
AAAA— ABP— ANPA 

President Walter Guild 

Bd. Chrmn David Bascom 

Exec. V.P Dante Bonfigli 

V.P., Gen. Mgr Gilbert Burton 

V.P., Media Dir Rod Macdonald 

V.P., Creative TV Dir Alex Anderson 

TV Oper. Dir Chet Rhodes 

Branch Offices 

105 W. Adams St., Chicago 3, 111. 

Phone: STate 2-0253 

TV Comm. Prod Dave Fulmer 

515 Madison Ave., New York, N. Y. 
Phone: PLaza 1-3979 

Acct. Exec Hank Buccello 

Dir. Network Rel Reggie Schuebel 

1750 N. Vine Capitol Tower, 

Hollywood 28, Calif. 

Phone: HO 9-8217 

TV Comm. Prod Geo. Allen 

603 Stewart St., Seattle 1, Wash. 
Phone MAin 4-3711 

Account Executive Tom Killilea 

Estimated Radio Billings: $2,000,000. 
Estimated TV Billings: $8,900,000. 



142 



GULF STATE ADVERTISING 
AGEJICY, INC. 

2714 Danville, Houston, 5, Texas 
Phone: JAckson 6-2111 

President Adie Marks 

V.P., Treas Seymour Cohen 

Production Manager Shirley Rouse 

Copy Chief, Pub. Dir Mrs. Bess W. Scott 

Radio-TV Dir., Time 
Buyer Paula Reece 

LAWRENCE C. GUMBINNER ADV. 
AGENCY, mC. 

655 Madison Ave.,New York 21, N. Y. 

Phone: TEmpleton 8-1717 

ABP— ANPA— ABC 

Chairman. Lawrence C. Gumbinner 

President Milton Goodman 

V.P., Radio-TV Dir Paul G. Gumbinner 

Exec. V.P Morton Freund 

Copy Supervisor Robert Goldsmith 

VP in Chg Prod Herman Kornblum 

V.P. in Chg. Art Hershel Bramson 

Vice President Graeme Macleod 

Vice' President Sumner Wyman 

Media Dir Henry J. Katz 

GUTMAN ADVERTISING CO. 

Peoples Federal Bldg., Wheeling, W. Va. 

Phone: CEdar 3-4700 

AMPA 

President D. Milton Gutman 

Sec. Treas Phyllis Kalany 

Prod. Mgr D. M. Gutman, Jr. 

JOHN L. HALPIN, ADVERTISING 

277 State St., Schenectady 5, N. Y. 

Phone: FRanklin 2-0492 

Partners. .John L. Halpin, Marion G. Halpin 

Copy Chief A. M. Fowler 

Production .P. Bielawski 

Art Director A. H. Hitchins 

HANSON, CLEM T., CO. 

1409 - 15th St., Moline, 111. 

Phone: 2-3022 

ABP— NBP— APA 

Owner, Acct. Exec Clem T. Hanson 

Prod. Mgr., Acct. Exec W. R. Lievens 

RALPH A. HART, ADVERTISING 

113 So. 21st St., Philadelphia 3, Pa. 
Phone: PEnnypacker 5-8477 

President Ralph A. Hart 

Art Dir Leon Greenfield 

Prod. Mgr Theodore Barkus 

Copy Chief Murray Firestone 

Media Dir Vivian Friedman 

Acct. Execs R. Hart, 

T. Barkus, M. Firestone, M. Schwartz 

HART-CONWAY CO., INC. 

335 Main St. East, Rochester 4, N. Y. 

Phone: LOcust 2-3520 

ANPA— ABP— AAAA— ABC— AFA 

Pres., Treas H. Lyman Hart 

Sr. Vice-President Harold E. Kennedy 



ADVERTISING AGENCIES 

Exec. Vice-President Joseph Brown 

Vice President John P. Street 

Vice-President E. Ward Phillips 

Secretary John M. Nixon 

Account Execs H. L. Hart, 

H. E. Kennedy, J. P. Brown, J. P. Street, 
J. M. Nixon, E. W. Phillips, Peter B. Whit- 
combe, N. L. Walker, Gaylord A. Paddock 
Production Manager. . .James V. Mannhardl 
Comptroller Mrs. A. L. Kearns 

GEORGE H. HARTMAN CO. 

307 N. Michigan Ave., Chicago 1, 111. 
Phone: ANdover 3-0130 ■ 
ABP— ANPA 

President ,. .George H. Hartman 

Exec. V. P Rowland Laiighlin 

V. P., Gen. Mgr John T. FJoUoway 

Vice Pres.. . .Thomas Kivlan, David R. Coey, 
WilHam H. Aaron, Robert S. Cole 

V.P., Art Dir Alfred Festen 

Secretary George H. Hartman, Jr. 

TV Time Buyer Jean Seaman 

Production Mgr Philip Navigato 

Rarlio & TV Director John I). Berg 

Radio & TV Dir.-Prod Jack Leonard 

Branch Office 

420 Lexington Ave., New York 17, N. Y. 

Pbone: MUrray Hill 9-8637 

Branrh Office Mgr John Berg 

HATHAWAY & ASSOCIATES, INC. 

200 Rookery Bide., Evansville 5, Ind. 

Phone: HA 4-2494 

ABP 

President Marvin J. Lockvear 

V.P., Sec.-Treas Logan H. MiFer 

THE F. H. HAYHURST CO. LIMITED 

7 King St. E., Toronto, Ontario, Canada 
Phone: EMpire 6-0731 

President W. P. Hayliurst 

Vice-President Geo. F. ITavhurst 

V.P.'s E. C. Daniher, N. L. Drynan 

V.P., Chmn. Plans Bd D. J. Leonard 

Radio-TV Director, V.P R. D. Amos 

Asst. Dir C. M. 1 lar risen 

Time Buyers E. Brown, P. Ilep])urn 

Radio Prod S. Hnnnah 

Media Mgr B. J. Keelor 

Production Mgr C. A Kellow 

Branch Office 

2100 DrutDmond St., Montreal, Que. 

P] one: VI 5-0251 

Manager R. W. Matthews 

HEINEMAN, KLEINFELD, SHAW & 
lOSEPH, INC. 

1270 Sixth Ave. New York 20. N. Y. 
Phono: CTrrle 7-7660 
ABP 

President Mort n«incni:)n 

Ch. of Bd.', Sec. & Treas M. J. KlcinfcM 

V.P., Media Dir Julius Josenli. Jr. 

Radio-TV Time Buyer Alice Ross 

Vi6e Pres Joseph Shaw 



143 



ADVERTISING AGENCIES 

Branch Office 
532 N. Cherokee Ave., Los Angeles, Calif. 

Phone: HOllywood 3-1153 
Manager Howard Blake 

HEINTZ & COMPANY, INC. 

611 Wilshire Blvd., Los Angeles 17, Calif. 

Phone: MAdison 9-3181 

AAAA— ANPA— ABP 

President Robert P. Heintz 

Radio-TV Dir Kenneth Higgins 

Media Director. Kay Ostrander 

HERALD ADVERTISING AGENCY, 
INC. 

441 Lexington Ave., New York 17, N. Y. 
Phone: MUrray Hill 7-2280 

Pres., Radio Dir M. J. Middleman 

V.P. & Art Dir .Jack Warren 

VP. & Sec'y H. M. Weiss 

AL HERR ADV. AGENCY, INC. 

225 E. Michigan St., Milwaukee 2, Wii. 

Phone: Broadway 1-2710 

ABP— ANPA— AAAA 

President, Chmn., Al J. Herr 

Vice-President John Rock 

V.P., Radio-TV Pat Kocian 

Production Gene M. Wrobel 

Creative Director Carl Ruppert 

Media Research Howard Klatt 

Estimated Radio Billings: $250,000. 
Estimated TV Billings: $325,000. 

HICKS & GREIST, INC. 

555 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 7-5600 

ABP— ANPA 

President Charles V. Skoog, Jr. 

Exec. Vice Pres Harry L. Hicks, Jr. 

V.P., Radio-TV Dir.. .Theodore J. Grunewald 

V.P., Treasurer K. A. Hamilton 

V.P Irving S. Kogan 

Time Buyers. . .Vincent J. Daraio, M. Reiner 

Radio-TV Prod. Super's M. E. Stanson, 

G. F. Ford 

HILL & KNOWLTON, INC. 

150 E. 42nd St., New York 17, N. Y. 

Phone: OXford 7-5600 

ANPA 

Chairman John W. Hill 

President Bert C. Goss 

Sec, Treas Harry S. Cooper 

Art Director M. Richard Kauf mann 

Branch Office 

1000 16th St., N. W., Washington 6, D. C. 

Phone: STerling 3-0270 

Vice President Avery McBee 

HOAG & PROVANDIE, INC. 

137 Newbury St., Boston 16, Mass. 

Phone: COmmonwealth 6-7515 

ABP— ANPA— AAAA 

President Paul Provandie 

Treasurer Myron L. Eastwood 

Exec. Vice-President Langley C. Keyes 

Senior Vice President Thomas J. Bowen 



Vice Presidents William Van N. Wash- 

burn, Edward W. Quinn 

V.P., Art Dir Donald E. Clark 

Prod. Mgrs Bertha L. Aldrich, 

A. Stedman Murdy, Jr. 

Assoc. Art Dir George F. Wilson 

Radio-TV Dir Richard Lombardi 

Media Dir Rosemary Rohmer 

Creative Dir Leo Harrington 

Account Execs r Paul H. Provandie, 

Myron L. Eastwood, Thomas J. Bowen, 
Langley C. Keyes, William Van N. Wash- 
burn, Edward W. Quinn, Ruleffe F. Bar- 
bour, John P. Hoag, Jr., William B. Low. 
ther, Michael H. Reingold 

HONIG-COOPER, HARRINGTON 
6c MINER 

1275 Columbus Ave., San Francisco 11, Calif. 

Phone: OR 3-4469 

AAAA— ABC— ABP~ANPA 

President Louis Honig 

Bd. Chmn Eugene I. Harrington 

First V.P., Art Dir Fred Glauser 

Secy .-Treas John W. Davis 

TV Buyer Clarice McCreary 

Radio Buyer ^ Richard Geary 

Radio-TV Prod. Dir Charles Larrance 

Branch Offices 

304 S. Kingsley Drive, Los Angeles 5, Calif. 

Phone: DUnkirk 8-3301 

Exec. V.P., Mgr Sherman R. Slade 

Estimated Radio Billings: $1,000,000. 
Estimated TV Billings : $4,000,000. 

HORAN-DAUGHERTY INC. 

8012 Bonhomme, St. Louis 5, Mo. 
Phone: VOlunteer 34524 
ABP-ANPA 

President Joseph J. Horan 

Exec. V.P Robert O. Scott 

Vice-President Jimm Daugherty 

Creative Art Director Bob G. Watkins 

Media Director Mary E. Johnson 

Radio-TV Dir Barbara Block 

Copy Chief C. R. Sides 

Executive Art Director J. W. Duke 

HOUCK & COMPANY, INC. 

2013 S. Jefferson St., Roanoke 16, Va. 

Phone: Diamond 5-8115 

ABP— ANPA— APA— SNPA— AFA 

President C. B. Houck 

Vice President William B. Houck 

Secretary Kathryn H. Ferguson 

Vice President William F. Downs 

Art Director, V.P Edwin R. Deady 

Production Mgr W. Leon Mitchell 

Research Media Jeannette G. Thorne 

Radio-TV Director John R, Clement 

CHARLES W. HOYT CO., INC. 

380 Madison Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-2000 

ANPA— APA— NBP— ABC— NOAB— AAAA 

President Everett W. Hoyt 

Chairman of Bd Winthrop Hoyt 



144 



Vice Presidents A. W. Fargo, 

R. H. Dingwall, R. W. Mickam, E. T. Net- 
tleton, Richard G. Pratt, W. K. Dingledine, 
F. A. Whipple 

Secretary V^ James R. RobertB 

Treasurer F. J. Becker 

Dir. Radio-TV Thomas A. Lee, Jr. 

Creative Dir., Radio-TV. .Clifford L. Simpson 

V.P^ Research Peter H. Nicholas 

V.P., Media Rel C. B. Donovan 

V.P., Prod. Mgr N. S. Lampert 

Radio-TV Time Buyer D. H. Humm 

Branch Office 
Chamber of Commerce Bldg., Miami 32, Fla. 

Phone: FR 1-2165 
V.P. & Mgr John R. McAtee 

HUME, SMITH, MICKELBERRY, INC. 

126 S.E. Second St., Miami, Florida 

Phone: FRanklin 9-8453 

ANPA 

President David Hume 

V.P.'s Wm. Mickelberry, Bob Smith 

Acct. Execs.. ., . . .Ted C. Carlon, Geo. Smith 
Radio-TV Director George Smith 

HUMPHREY, WILUAMSON & 
GIBSON, INC. 

1809 First Natl. Bldg., Oklahoma City, Okla. 

Phone: CEntral 6-5429 

AAAA— APA— ANPA— SNPA 

Pres., Treas Warren A. Humphrey 

V.P.'s Mitchell L. Williamson, 

Ellis G. Gibson 

Secretary E. A. Hartman 

Production Manager Alyce Robnett 

Radio-TV Director H. C. Childs 

Art Director Don Loewen 

HUTCHINS ADVERTISING CO., INC. 

42 East Ave., Rochester 4, N. Y. 

Phone: HAmilton 6-1160 

APA— ANPA— ABP—NOAB 

Director Frank A. Hutchins 

Director F. Irving Hutchins 

President Frank M. Hutchins 

Vice-Presidents John P. McCarthy, 

William F. Lacey, Homer C. Scheck 

Prod. Mgrs M. J. Leary, D. A. Meritt 

Branch Office 

33-35 Hayden St., Toronto, Ont., Canada 

Phone: WAlnut 4-3753 

Manager William Boimsall 

lASTER & ASSOCIATES 

637 Broad St., Beloit, Wise. 

Phone: EMerson 2-8822 

^\PA— ABP 

Sole Owner Jack Jaster 

JOHNSTON, FRANK B. ADV., INC. 

117 Liberty St., New York 6, N. Y. 

Phone: BArclay 7-3337 

APA— ANPA 

President F. B. Johnston 

Secy Wesley Edson 

Art Dir., Prod. Mgr John Inglehart 



ADVERTISING AGENCIES 

JONES & HANGER, INC. 

612 W. 47th St., Kansas City 12, Mo. 

Phone: JE 1-2365 

ANPA— APA— ABP 

President M. Frank Jones 

V.P., Treas R. C. Hanger 

RALPH H. JONES COMPANY 

3100 Carew Tower, Cincinnati 2, O. 

Phone: GArfield 1-2300 

AAAA— NOAB— APA— PPA—NBP 

ABP— ANPA 

Pres. & Treas CM. Robertson, Jr. 

Exec. Vice-Pres Stanley A'. Wilier 

Vice-President James M. Nelson 

V.P., Adm. Printed Adv John Healy 

V.P., Art Robert T. Hayes 

Space Buyer Maurice Oshry 

Prod. Mgr A. J. Lemperly 

Radio-TV Director Ann Smith 

Radio, TV Time Buyers Betty Derie, 

Eula Reggin 

Branch Office 

40 East 49th St., New York 17, N. Y. 

Phone: MUrray HiU 8-5144 

Mgr H. S. Lenz 

ROSS JURNEY & ASSOCIATES 

178 Social Hall Ave., Salt Lake City, Utah 

Phone: EM 3-6758 

APA 

Partner, Gen. Mgr Miss Ross Jumey 

Partner, Sr. Acct. Ex A. H. Garrigues 

TV Production John D. Rose 

Time Buyers Miss Ross Jurney, A. H. 

Garrigues, W. J. Brennan, Robert N. Rose 

KAL, EHRLICH & MERRICK 
ADVERTISING, INC. 

2141 Wisconsin Ave. N.W. Wash. 7, D. C. 

Phone: FEderal 7-5500 

ANPA 

Chrmn. of Board Norman C. Kal 

President Harry L. Merrick 

Exec. V. P Alvin Q. Ehrlich 

V.P., Secretary Bernard R. Linkins 

Radio-TV Dir David P. Thomas 

Radio-TV Time Buyer Nella Manes 

KAMENY ASSOCIATES 

2 West 45th St., New York 36, N. Y. 

Phone: OXford 74840 

APA— ANPA— ABP 

Ch., Creative Dir Seymour Kameny 

President, Acct. Supvr Nat Kameny 

Exec. V.P., Mdse. Dir Ray Solomon 

Sales Prom. Dir Russell Fradkin 

Research, Media Dir Ruth Rose 

Radio-TV Director Vernon Delston 

Copy Chief Fred Ne^vman 

Art Director Alan Peers 

Production Manager William Egan 

LAWRENCE KANE & ARTLEY, INC. 

405 Park Ave., New York 22, N. Y. 

Phone: PLaza 1-4120 

ANPA— ABP 

Chairman Robert H. Schaflfer 



145 



ADVERTISING AGENCIES 

President Lawrence Kane 

V.P., Mdsg. Dir Eugene J. Cohn 

V.P., Copy Dir Marvin D. Richwald 

Art Director Murray Stein 

Media Director Irma Stoller 

Pub. Rel. Dir Herbert Kaufman 

THE KAPLAN AGENCY, INC. 

(Div. of Mogul Williams & Saylor, Inc.) 

625 Madison Ave., New York 22, N. Y. 

Phone: TEmpleton 8-7100 

Chrm. of Board Emil Mogul 

Pres Alvin H. Kaplan 

Exec. V.P Sidney M. Weiss 

V.P Beti Kaplan 

Sec.-Treas Helene Mogul 

KASTOR, HILTON, CHESLEY, 
CLIFFORD & ATHERTON, INC. 

575 Lexington Ave., New York 22, N. Y. 

Phone: PLaza 1-1400 

ABP— ANPA 

Chairman H. Kastor Kahn 

Chmn. Exec. Comm W. S. Chesley 

President Peter Hilton 

Chmn. Plans Bd J. William Atherton 

Exec. Vice Pres L. G. Whitebrook 

V.P., Media Dir Jack B. Peters 

Radio, TV Dir Jules Bundgus 

Radio-TV Prod J. P. Atherton 

H. W. KASTOR ^ SONS ADV. CO. 

75 E. Wacker Dr., Chicago 1, lU. 

Phone: CEntral 6-5331 

ABC— ANPA— APA—NOAB 

President A. G. Kastor 

V.P. & Gen. Mgr Marvin Harms 

Vice Presidents John T. Urice, 

Dean Snow, W. 0. Yocum 

V.P. & Copy Chief Ashley Belbin 

Media Dir Harvey Mann 

V.P., Radio-TV James H. West 

THE BENJAMIN KATZ AGENCY 

116 S. 7th St., Phila. 6, Pa. 

Phone: MArket 7-0802 

President Benjamin J. Katz 

JOSEPH KATZ CO.OF NEW YORK 

Amoco Bldg., 555 Fifth Ave., New York, N. Y. 

Phone: MUrray Hill 7-0250 

AAAA— ANPA— ABP 

President Harry Kullen 

Exec. V.P C. W. Shugert 

Radio-TV Director Edward Kogan 

Assoc. Radio-TV Dir... Alice Polver Biviano 

Media Director C. A. Brocker 

Branch Offices 

501 St. Paul Place, Baltimore 2, Md. 

Phone: LExington 9-1500 

V.P., Gen. Mgr Stanley E. Blumberg 

Sec.-Treas., Media Dir Gertrude Myers 

HENRY J. KAUFMAN & 
ASSOCIATES 

1419 H St., N.W., Washington 5, D. C. 
Phone: District 7-7400 



ABP— ANPA 

General Manager Henry J. Kaufman 

Creative Director Wm. F. Sigmund 

Radio-TV Dir Jeffrey A. Abel 

Media Dir. Research. . . .Betty Darling Gwyer 

Copy Chief T.D. Mandelstam 

Production Mgr A. A. Allenbach 

Art Director Eugene T. Hoover, Jr. 

Public Rel. Dir Robert R. Denny 

EEELOR & STITES CO. 

318 Broadway, Cincinnati 2, Ohio 

Phone: PA 1-1310 

ABP— ANPA— APA—NBP 

Chmn. of Board, Treas P. R. Hume 

President . J. T. Nolan, Jr. 

Vice Pres H. J. Darby 

V.P. Radio Time Buyer A. A. Radkey 

Prod. Mgr John Helmsderfer 

KEILSON CO. 

117 W. 46th St., New York 36, N. Y. 

Phone: JUdson 2-1797 

President Meyer Keilson 

KELLER-CRESCENT CO. 

16-26 S.E. Riverside Dr., Evansville 8, Ind. 

Phone: HArrison 5-5146 

ABP 

Mgr Lee Edmiston 

Radio-TV Dir G. L. Freeman 

DON KEMPER COMPANY, INC. 

850 S. Patterson Blvd., Dayton 2, Ohio 
Phone: BAldwin 3-6216 
AAAA— ABP— ANPA 

President Don H. Kemper 

Exec. V.P Robert A. Hihon 

Vice President James D. Parker 

Media Director Cindy Hamberg 

Creative Director Betty McGonigle 

Art Director John H. Bach 

Production Manager Carl Deibel 

Marketing Director Howard Korman 

Med. Reseach Dir Mary Alice Whittington 

Branch Offices 
919 N. Michigan Ave., Chicago 11, 111. 
Phone: SUperior 7-6746 

President Don H. Kemper 

Exec. V.P Robert A. Hilton 

Media Director Marjorie Aberg 

655 Madison Ave., New York 21, N. Y. 
Phone: TEmpleton 2-7755 

President Don H. Kemper 

Exec. V.P Robert A. Hilton 

Media, Radio-TV Dir Adna Kams 

KENNEDY-HANNAFORD, INC. 

1706 Broadway, Oakland 12, Calif. 

Phone: GL 2-2521 

ABP 

President Helen A. Kennedy 

V.P Peter D. Hannaford 

KENYON & ECEHARDT, INC. 

247 Park Ave., New York 17, N. Y. 

Phone: YUkon 6-9000 

AAAA— ABP— ANPA— PPA— ABC 

NOAB— APA 



146 



:iSrs&«=i£aMS=a»£=«=s^ss=i»&s^^ ADVERTISING AGENCIES 



Chrmn. of Bd Edwin Cox 

President William B. Lewii 

Exec. V.P David C. Stewart 

Sr. V.P.'s Robert Burton, Victor 

Armstrong, Mawwell Ule, Barrett Brady, 
G.T.C. Fry 

V.P., Dir. Radio.TV James S. Bealle 

V.P., Prod. Radio-TV John Murphy 

V.P., Radio-TV 

(Hollywood) Alfred Tennyson 

V.P.'s Gerald Link, Joseph B. Braun, 

Stephens Dietz, Howard M. Wilson, Frank 
J. Hennessey, Brendan J. Baldwin, Norman 
H. Bertels, Alin Blatchley, Paul Bradley, 
Ruth J. Cerrone, Frederick Flanagan, Budd 
Hemmick, Edward B. Henderson, Philip 
C. Kenney, C. F. Korten, Edward C. Mante, 
Eric Marder, J. Clarke Mattimore, Robert 
Pasch, William Rienecke, Alvin N. Sara- 
sohn. Bud Sherak, William H. Weber, 
Samuel A. Alter, Bruce Altman, John 
Bladwin, James A. Dearborn, William H. 
Green, L. Dickson Griffith, W. Denning 
Harvey, John W. Keeshan, Richard M. 
Kelly, Kevin Kennedy, Douglas L. Keys, 
WiUiam G. Martin, Robert Ellis, E. W. 
Newsom, Louis J. Nicholaus, Don J. 
O'Leary, George Oswald, Lawrence G. 
Puchta, Andrew J. Shepard, C. Stuart Sie- 
bert, Sidney B. Silleck, Ellsworth L. Tim- 
berman, Clinton F. Wheeler, Jr., Donald 
J. Maggini. 

Time Buyers & Accounts: Edward Kobza, 
ASR, Shell Oil, U. S. Plywood; Lucy Kerwin, 
Capital Airlines, Mead Johnson, Natl. Biscuit, 
Quaker State, Anaconda Canadian Pacific, 
McKesson & Bobbins; John Hughes, Harold 
F. Ritchie, Pepsi Cola; Mary Dwyer, Lever 
Bros.; Louis J. Kennedy, Ford; George 
Simko, Lever Bros.; Frank Hajek, Lever 
Bros. 

Branch Offices 

645 Griswold St., Detroit 26, Mich. 

Phone: WOodward 5-0300 

Sr. Vice Pres G. T. C. Fry 

620 Market St., San Francisco 
Phone: EXbrook 7-9099 

Mgr Rebert Welsh 

321 Bloor St., E., Toronto, Ont. 
Phone: WAhiut 4-9531 

V.P Edgar B. Ferree 

550 Sherbrooke W., Mont., Que. 
Phone: Victor 2-2534 

Vice-Pres David Roe 

Kenyon & Eckhardt De Mexico, S. A. 

Avenida Insurgentess Sur 

102 Mexico, D. F. 

Phone: 11-81-73 

V.P Burt S. Avedon 

Meadows Bldg., Dallas, Tex. 
Phone: EMerson 3-2581 

Mgr Alfred Gary 

6253 Hollywood Blvd., Los Angeles 28, Calif. 
Phone: HO: 9-9044 

V.P., Mgr William King 

334 Boylston St., Boston, Mass. 
Phone: COpley 7-8550 



V.P., Mgr Frank S. Christian 

V.P., Mgr John Shannon 

221 N. LaSalle St., Chicago, IlL 
Financial 6-4020 

V.P., Robert B. Shirley 

Estimated Radio Billings: $6,800,000. 
Estimated TV Billings: $39,850,000. 

J. M. KESSLINGER & ASSOCIATES 

37 Saybrook Place, Newark 2, N. J. 

Phone: MArket 3-0007 

ANPA— APA— NBP 

Owner, Pres J. M. Kesslinger 

Media Director H. C. R. Kesslinger 

Research Director Mitchell Kranss 

Account Executives Joseph M. Dietz, 

Morton Howard Roth, Paul Weisman 

KETCHUM, MacLEOD & GROVE, 

INC. 

411 Seventh Ave., Pittsburgh 19, Pa. 

Phone: COurt 1-5100 

AAAA— ABP— ANPA 

President George Ketchum 

Exec. VjP., Administration . . . W. S. Redpath 

V.P., Chmn. Oper. Conmi Emil Hossoos 

V.P., P. R. Dir Howard B. Anderson 

V.P.'s Robert C. Alberts, 

Robert M. Brown 

Vice Pres., Secy William R. Parker 

V.P., Creative Dir W. E. Pensly 

Treasurer B. B. Jones 

Exec. V.P., Service E. T. Parrack 

Radio-TV Mgr Warren C. Rossell 

Radio-TV Time Buyer F. C. McCormack 

Branch Offices 

155 E. 44th St., New York, N. Y. 

Phone: MUrray HiU 7-5640 

V.P., Mgr Marshall Clark 

1000 Conn. Ave. N.W., Washington, D. C. 

Phone: STerling 3-6554 

Manager J. William Mcllhenny 

KEYES, MADDEN & JONES, INC. 

(Div. of Russel M. Seeds Co., Inc.) 

919 No. Michigan Ave., Chicago 11, HI. 

Phone: WHitehall 3-2133 

ANPA— APA— NBP— NOAB 

Chrmn. of Bd Freeman Keyes 

President Howard A. Jones 

Exec. Vice Pres Harry B. Goldsmith, Jr. 

Sr. Vice President Lee J. Marshall 

Sec.-Treas Harry H. Maus 

V.P., Mktg. & Mdsg Fred Willson 

V.P., Art Dir Thomas Brogan 

V.P. Research Media Dir... Dr. J. S. Niefeld 

Mgr., Radio-TV Prod Janet Conger 

VP., Art (N. Y.) Charles Chappell 

V.P.'s Paul Kelly, Pierre F. Marshall, 

Dale G. Mehrhoff, Dick Stern 

Comptroller Richard R. Davis 

Time Buyers. .Merle Myers, Virginia Russett 

Branch Offices 

1270 Ave. loi Americas, New York 20, N. Y. 

Phone: COlumbus 5-5814 

Mgr Gerald Lesser 

121 Monument Circle, Indianapolis 9, Ind. 
MElrose 5-1361 



147 



ADVERTiSING AGENCIES 

V.P., Manager Paul Richey 

1680 Vine St., Hollywood 28, Calif. 
PJione: HOUywood 9-3974 

Manager Talcott Jones 

Ainsley Bldg., N.E. 1st Ave., Miami 32, Fla. 
Phone: FRanklin 1-2507 

Vice President, Mgr Dick Stern 

Estimated Radio Billings: $1,400,000. 
Estimated TV Billings: $8,500,000. 

LEW KING ADVERTISING, INC. 

1426 North 1st St., Phoenix, Arizona 
Phone: ALpine 4-5548 

President Lew Kin^r 

V.P E. G. King 

Radio.TV Dir Jim Silvius 

KIRCHER, HELTON & COLLETT 

2600 Far HiUs Ave., Dayton 19, Ohio 

Phone: AXminster 3-3191 

AAAA— ABP 

Pres., Creative Dir Ralf C. Kircher 

Senior V.P James M. Hadley 

V.P.'s Norman Van Zant, 

Jack J. Westerman 

Exec. VP Watson B. Metcalf 

Treas. & Dir. Prod Carter B. Helton 

Art Director L. E. Brinkman 

Production Manager T. Gerald Moon 

Secretary R. L. Mills 

Media Dir John J. Manning 

Radio & TV Dir Donald R. Lyons 

KIRKLAND-WHITE & SCHELL ADV. 

101 Marietta St., Atlanta 3, Ga. 

Phone: JAckson 4-6692 

APA— SNPA— ANPA— NBP— NOAB 

'Partners J. A. Kirkland. 

Frank W. White. James B. Schell 

Production Manager T. J. Majors 

Copy Chief Janet Foster 

PHIUP KLEIN ADV., INC. 

Penn Sq. Bldg., City Hall Sq., Phila. 7, Pa. 

Phone: RI 6-7070 

ANPA— ABP— APA 

Chairman Philip Klein 

President Morton A. Koshland 

Sec*y, Treas Herbert Ringold 

TV Time Buyer Allan Kalish 

Art Director Burton I. Greenspan 

Copy Chief Milton Feldman 

Media Director Barbara N. Moore 

Publicity Director Hemy Klein 

WALTER J. KLEIN CO. 

1214 Elizabeth Ave., Charlotte 4, N. C. 

Phone: FR 7-1646 

ABP— ANPA— APA— SNPA 

Pres., Treas Waller J. Kleiix 

Media Dir Bobbie Roberts 

Photography Dir W. Lineberger 

Branch Offices 

17 E. 45th St., New York 17, N. Y. 

Phone: MUrray HiU 2-8877 

Mgr Charles J. Basch III 



KOEHL, LANDIS & LANDAN, INC. 

17 East 45th St., New York 17, N. Y. 

Phone: MUrray Hill 2-6600 
ABP— AJVPA— APA— NOAB— NBP 

Pres. & Treas Albert E. Koehl 

Vice-Pres. & Sec A. A. Landis 

Vice-Presidents John R. Landan, 

Russell C. Rowan 

Space Buyer A. Lasity 

Prod. Mgr Herb Harfenist 

KRUPNICK & ASSOCIATES, INC. 

508 North Grand Ave., St. Louis 3, Mo. 

Phone: JEfferson 3-1723 

ABP— ANPA— APA 

President Sam Krupnick 

Exec. V.P Tom Connelly 

V. P., Creative Dir Raymond Armbruster 

Vice Pres A. Harvey Brown 

Secretary-Treasurer Edgar Kluge 

V.P., Radio-TV Lee Cavanagh 

Prod. Mgr Glenn A. Adair 

Media Mgr Nellene Zeis 

KUDNER AGENCY, INC. 

575 Madison Ave., New York 22, N. Y. 

Phone: MU 8-6700 ■ 
ABP— ANPA— APA— NBP— AAAA 
ABC— NOAB 

Bd. Chairman C. M. Rohrabaugh 

President Charles R. Hook, Jr. 

Exec. V.P Robert M. Watson 

Sr. V.P.'s. .Robert W. Bode, Donald S. Gibbs, 
Vice Presidents William A McDonough, 

James F. Black, Andrew Diddell, James J. 

Cochran, Lester S. Rounds 

Secy., Treas Carl Phares, Jr. 

Asst. Sec.-Treas Emily A. Whitehill 

Radio-TV Dir Stuart Ludlum 

Dir. Radio-TV €omm. Prod.. .Edgar C. Kahn 
Asst. Dir., Radio-TV Comm. 

Prod R. W. Clemmer 

Producer Paul Belanger 

Bus. Mgr Charles C. Allen 

Time Buyers. John Marsich, Malachy Murray 

KUFF & FELDSTEIN 

233 E. 25th St., Baltimore 18, Md. 
Phone: TUxedo 9-1485 

President o..I. Harold Kuff 

Vice-President Harry Feldstein 

Art Director Stan Mossman 

Media Director Dorothy Schwarz 

KUTTNER & KUTTNER, INC. 

646 N. Michigan Ave., Chicago 11, HI. 

Phone: SUperior 7-7940 

ANPA 

President Harold E. Kuttner 

Vice Pres F. S. Kuttner 

Exec. V.P., Sec, Treas CD. Kuttner 

V.P., Media Dir S. C. Kuttner 

Vice Pres S. S. Korshak 

Copy Chief Martin Mailer 

Art Directors Forest Lightle, Jane Smith 

Publicity Dir A. G. Goldsmith 



148 



LAKE^IRO-SHURMAN, INC. 

Radio Center Bldg., Memphis 3, Tenn. 

Phone: JAckson 5-1571 

ANPA— ABP 

President Avron Spiro 

Secy-Treas M. M. Shurman 

Radio-TV Time Buyers . . . Mrs. L. Simmons^ 

Jack Callicott 

Production Manager Mrs. M. Ross 

Publicity Director Al R. Capley 

Art Director Leonard Crook 

Assoc. Art Dir.'s. .J. A. Ruggiero, John Scott 

Dir. Creative Work Jane Zussman 

Assoc. Dir. Creative Work Glen Jocelyn 

Acct. Executives David Davidson, 

Mrs. L. Cunningham, Courtney Shurman, 

Avron Spiro, Jr., Jack C. Legler, John T. 

Graff 

LAMBERT & FEASLEY, INC. 

430 Park Ave., New York 22, N. Y. 

Phone: MUrray Hill 8-6464 

ANPA 

President Frank W. Mace 

V.P., Gen. Mgr J. L. Johnston, Jr. 

V.P., Radio & TV William A. Wylie 

V.P.'8, Account Supvrs. Merrell E. Boyce, 
G. Douglas Morris, John A. Waite 

V.P.'s Gerald Blake II, Richard S. 

Bridgman, Frank Gangemi, G. Douglas 
Morris, Roy F. Segur, John A. Waite 

Treasurer A. J. Mahoney 

V.P., Marketing Dir ^. J. J. Flood 

Copy Chiefs, V.P.'s Richard S. Bridgman, 

John F. McKay 

Media Director William B. Hinman 

Supvr., Traffic Prod Edmund A. Zito 

LANDL ERBERTO, ADV. CO. 

853 Seventh Ave., New York 19, N. Y. 
Phone: JUdson 6-0588 

Owner Erberto Landi 

Media Dir Rose Peters Gatto 

LANDO ADVERTISING AGENCY, 
INC. 

197 Carlton House, Pittsburgh 19, Pa. 

Phone: ATlantic 1-5887 

ARP— ANPA 

President Robert N. Lando 

Sr. V.P Joseph C. Gusky 

Radio Head Fred Hedding 

Radio Time Buyer .H. L. Rolhchild 

Branch Office 

G. Daniel Baldwin Bldg., Erie, Pa. 

Phone: GL 6-2975 

Manager John Clark 

PHILIP J. LANE ADVERTISING 

16 East 50th St., New York 22, N. Y. 

Phone: PLaza 3-9327 

Owner, Acct. Exec Philip J. Lane 

LANG, nSHER & STASHOWER, INC. 

1010 Euclid Bldg., Cleveland 15, 0. 

Phone: PRospect 1-0300 

AAAA 

President H. Jack Lang 

V..P.-Treasurer Fred P. Stashower 

Vice-Pres. & Sec Alvin B. Fisher 



ADVERTiSING AGENCIES 

Vice President Martin J. Cohn 

Art Director Edward Kagy 

Dir. Radio-TV A. B. Fisher 

Prod. Mgr George H. DeWitt 

Prod. Mgr., Radio-TV Edward T. Noll 

Chief Time Buyer Garry C. McKelvey 

Dir. Client Develop David Baylor 

Time Buyers Barry C. McKelvey, James 

Telisky, Peter Turk 

C. J. LA ROCHE & CO., INC. ^ 

575 Lexington Ave., New York 22, N. Y. 

Phone: PLaza 5-7711 

ANPA— AAAA-iNBP— APA— NOAB-^ABP 

Chairman Chester J. LaRoche 

President James D. Webb 

V.P. Art Folke LSdbedc 

V.P. Radio-TV Tom Lewis 

Vice President John Goodwillie 

Secy. Media Dir C. R. LaRoche 

Mgr. TV Prodn Jay Bottomley 

Time Buyers Jean Present, L. Schaen 

Prod. Mgr John Albanese 

Supev. TV Comm. Copy F. Dennis 

TV Art Dir P. Tomlinson 

Branch Office 

6269 Selma Ave. Hollywood 28 Calif. 

Phone: HOUywood 9-3656 

Vice Pres Arthur White 

LAVIDGE & DAVIS, INC. 

401 Fidelity-Banlcers Trust Bldg., 

Knoxville, Tenn. 

Phone: 5-0418 

ANPA— NBP— SNPA 

Radio-TV Dir. & Time Buyer John Ward 

Branch Office 

111 Professional Bldg., High Point, N. C. 

Phone: 6905 

Mgr J. Critz Query 

LEECH ADVERTISING CO. 

615 Hanna Bldg., Cleveland 15, Ohio 
Phone: TOwer 1-2065 

Pres., Treas Edward P. Leech 

Vice Pres., Prod. Mgr dejane Dreher 

AL PAUL LEFTON CO., INC. 

1617 Pennsylvania Blvd., Phila. 3, Pa. 
Phone: LOcust 8-5600 
ANPA— APA— NOAB 

President Al Paul Lefton 

Vice-Pres. & Treas H. S. Louchheim 

V.P.'s Paul Brown, 

Hugh Genske, James C. Gibson 

Media Dir G. C. DeField 

Branch Offices 

71 Vanderbill Ave., New York 17, N. Y. 

Phone: MU 9-7470 

President Al Paul Lefton 

Vice-Pres. & Mgr R. J. Herts 

LENNEN & NEWELL, INC. 

380 Madison Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-5400 

ANPA— APA— NBP— AAAA— NOAB 

ABC— ABP 

Presidents Adolph J. Toigo 

V.P., Secy .-Treas John D. Speirs 

Exec. V.P., Creative Contact. .Guild Copeland 
Sr. V.P.'s & Mgmt. Acct. Supvrs.. C. L. Smith, 



149 



ADVERTISING AGENCIES 

Walter M. Swertfager, Thos. J. Lane, Jack- 
son Taylor, Gordon Gates, Henry W. Lowe, 
John Schneider, Phillip P. Hoffman, David 
N. Laux, Wm. F. Mueller, Wm. Dasheff, 
Elkin Kaufman, Wm. Ziegfeld, George 
Beyer, Jr., Robert T. Kessner, Myron P. 
Kirk, Anthony J. Pan 
V.P.'s, Mgmt. Acct. Supvrs. . .Frank Cambria, 
Edw. C. Simons, Elias B. Baker 

Sr. V.P., Creative Coord Richard Mancini 

Sr. V.P., Radio-TV Dir. .Nicholas E. Keesely 

V.P., Media Dir Anthony DePierro 

Sr. V.P., Mdse. Dir Clifford W. Davis 

Sr. V.P., Mgr. Prod. Dept.. .Michael J. Madar 
Sr. VP., Dir. of 

Research Christopher A. Sante 

V.P., Radio-TV Business 

Mgr Francis C. Barton 

Sr. V.P., Dir. of Copy E. L. Frisard 

V.P., Dir. of Music & Lyrics . Edward F. Flynn 

V.P., Head of Serv. Dept Myles E. Baker 

V.P., Controller G. J. Muller 

Assoc. Media Dir Jan van Emmerik 

Asst. Media Dir. Best Frank Howlett 

Asst. Media Dir. Print Louis Spino 

Branch Offices 
9033 Wilshire Blvd., Beverly HiUs, Calif. 

V.P., Mgmnt. Acct. Supvr Fred R. Keith 

Vice President Elizabeth M. Williams 

248 Battery St., San Francisco, Calif. 
Sr. V.P., Mgr. W. Coast 

Oper Marshall J. Weigel 

Vice Presidents Robert G. Williams, 

Kelso Norman, Wm. V. Patten 
Estimated Radio Billings : $4,000,000. 
Estimated TV Billings: $38,000,000. 

LESCARBOURA ADVERTISING, INC. 

139 Main St., Ossining, N, Y. 
Phone: WHson 1-1443 

Pres Austin C. Lescarboura 

V.P., Treas Stanley A. Lescarboura 

Secretary Fred P. Donati 

Art Director John Berryman 

Prod. Mgr Winifred Phillips 

Publicity Dir Frances Howe 

LILLER, NEAL, BATTLE & UNDSEY, 
INC. 

1371 Peachtree St., Atlanta 9, Ga. 

Phone: TR 3-3381 
AAAA— ABC— ANPA— ABP— AFA 

Chairman C K. Liller 

President William W. Neal 

Sr. Vice Pres James L. Battle 

V.P.'s Howard G. Axelberg, John K. 

Ottley Jr., E. Clay Scofield, Baron Roberts 

V.P., Prod Sam W. Longino 

Secy .-Treas Oscar S. Lewis 

Public Rel. Dir Richard E. Hodges, Jr. 

Media Dir Pamela Tabberer 

Branch Offices 

8 N. Eighth St., Richmond 19, Va. 

Phone: MUton 4-3065 

V.P., Mgr Dan W. Lindsey, Jr. 

595 Madison Ave., New York 17, N. Y. 

Phone: PLaza 9-6120 

Manager Helen Gordon 



(<— l!-l^— <L— tLML<ML--^-i(--V-^^^ 



W. E. LONG ADVERTISING AGENCY 

188 W. Randolph St., Chicago 1, HI. 
Phone: RAndolph 6-4606 

President Bruno Peterson 

Vice Pres Jodean P. Cash 

Gen. Mgr Don F. Copell 

Dir. of Advertising Frank B. Leonard 

Radio-TV Dir David R. Hayes 

Asst. Radio-TV Dir John Pesick 

Secy .-Treas Clark Rorbach 

Media, Research Dir Russell A. Gilbertz 

Art Director Hall E. Beem 

Time Buyers Russell A. Gilbertz, Russell 

D. Rynerson, Richard T. Williamson 
Estimated Radio Billings'. $250,000. 
Estimated TV Billings: $650,000. 

LOWE & STEVENS 

685 W. Peachtree St., N.E., Atlanta 8, Ga. 

Phone: TRinity 2-9694 

AAAA— ABP— ANPA— APA— NBP 

Partners Robert C. Lowe, Jr., Jo'hn H. 

Stevens 

Vice President Jules Clyde Gerding 

Art Director J. D. Hawkins 

Production Mgr O. L. Shelley 

Media Director Audrey Jones 

LUCKOFF & WAYBURN/INC. 

320 W. Lafayette Blvd., Detroit 26, Mich. 
Phone : WOodward 2-0707 
ABP— ANPA— APA— NBP 

President, Treas Louis H. Luckoff 

Exec. V.P Leon S. Wayburn 

Secy., Gen. Mgr Robert Goldfarb 

Time Buyer Edv/ard Allen 

Media Dir Edith Rose 

Prod. Mgr Curt Scheuer 

EARLE LUDGIN & CO. 

121 W. Wacker Drive, Chicago 1, 111. 

Phone: ANdovcr 3-1888 

AAAA— ABP— ANPA— APA— NBP 

NOAB 

Chairman, Treas Earle Ludgin 

President J. H. Willmarth 

Gen. Mgr George Rink 

V.P. Acct. Exec Ralph WWting 

V.P., Copy Dir J. E. Chapman 

Secy., Prod. Mgr Edward Ernstein 

Radio-TV Dir D. Hockstein 

LYNN ORGANIZATION 

15 S. Franklin St., Wilkes-Barre, Pa. 

Phone: VAUey 2-7182-3 

ABP— ANPA— APA— NBP— NOAB 

Owner, Acct. Exec S. C. B. Lynn 

Creative iDir Donald A. Smith 

Radio-TV & Media 

Dir., Time Buyer W. P. McLaughlin 

Copy Chief, Acct. Exec John L. Lewis 

W. D. LYON COMPANY 

303 Second Ave. S.E., Cedar Rapids, Iowa 

Phone: EMpire 4-2451 

AAAA— ABP— ANPA 

President, Treas W, D. Lyon 

ISO 



s?:=«ri:^=c&i£S&s&i£=i£:i»i=is=i&:^^ RDWERTISING AGENCIES 



Vice Pres., Secy R. B. Creswell 

Research, Media Dir Robert Ames 

Radio-TV Time Buyer Eileen Burns 

Radio-TV Director Robert Colburn 

Prod. Mgr J. A. Rasley, Jr. 

Copy Chief John E. Fisher 

MacFARLAND, AVEYARD & CO. 

333 N. Michigan Ave., Chicago 1. 111. 

Phone: RAndolph 6-9360 

ANPA— ABP— AAAA— NBP 

Chairman Hays McFarland 

President A. E. Aveyard 

j Treasurer J. Terry 

Exec. V.P., Gen. Mgr Walter C. Power 

j V.P Norman A. Fox 

Vice-President David W. Stotter 

I VJ>., Art Dir Rom. Z. Rigotti 

Radio-TV Time Buyer Esther Andersen 

Media Director G. H. Hendry 

V.P., Radio-TV Dir H. G. Atkinson 

V.P., Prod. Mgr W. E. Christopher 

I MacLAREN ADVERTISING CO. LTD. 

I 111 Richmond St., West, Toronto, Ontario 

Phone: EMpire 3-2244 

President & Dir E. V. Rechnitzer 

Exec. V.P., Gen. Mgr C. E. Brown 

Treas. & Dir M. D. MacMahon 

V.P. & Dir G. G. Sinclair 

V.P. & Dir W. H. Graham 

V.P. & Dir., Radio-TV F. H. Horler 

Dir. Creative Svcs G. M. Elliott 

Media Dir D. C. Linton 

Group Creative Dir's R. H. Baker, P. D. 

Break, A. Ness 

Ass't Mgr., Radio-TV Dept R. J. King 

Mgr., Sales Prom W. W. McGregor 

Media Mgr's F. M. MacPherson, 

D. C. McQuarrie 

Mgr., Pub. Rel L. R. O'Hagan 

Time Buyer F. K. Campbell 

Branch Offices 

550 Sherbrooke St., W. Montreal, Quebec 

Phone: VI 5-1222 

Vice Pres C. J. Chandler 

911 Electric Railway Chambers 

Winnipeg, Manitoba 

Phone: WHitehall 2-6321 

Manager E. P. Thomson 

1240 West Pender St., Vancouver, B. C. 
Phone: MUtual 5-6268 

Manager W. D. M. Patterson 

635 Ouellette Ave., Windsor, Ont. 
Manager J, R. Robb 

MacMANUS, JOHN & ADAMS, INC. 

Bloomfield Hills, Mich. 

Phone: Midwest 6-1000 
ANPA— AAAA— ABC 

President Ernest A. Jones 

V.P., Secy., Treas Loo A. Hillebrand 

Asst. to Pres., Adm. V.P.. .Darrell C. Roberts 

Exec. V. P Charles F. Adams 

Senior V.P.'s John R. MacManus, 

Hovey Hagerman 

VJP. Mktg., Research Robt. E. Britton 

Vice President James H. Graham 

V.P., Prod. Mgr Kenneth H. MacQueen 



V.P., Public Rel Frank T. Skinner 

V.P. Commercial Prod Wm. B. Bachman 

V.P. Consumer Prod Robert L. Garrison 

Media Dir C. N. Campbell 

Branch Office 

444 Madison Ave., New York, N. Y. 

Phone: PLaza 9-5600 

Vice Pres., Mgr Henry G. Fownes, Jr. 

V.P., Radio-TV Dir Mark Lawrence 

6399 Wilshire Blvd., Los Angeles 48, Calif. 

Phone: OLive 3-6130 

V.P., Manager D. E. Jones 

MALCOLM-HOWARD 

203 N. Wabash Ave., Chicago, 111. 

Phone: ANdover 3-0022 

ABP— ANPA 

Owner Arthur M. Holland 

Radio-TV Dept Edward Drucker, 

Bernard Berman, Fran Weiss 

Art Director Arthur Anderle 

Radio Time Buyer Maxine Ziv 

MANCHESTER-KREER, INC. 

1726 Pennsylvania Ave,, N.W., 

Washington 6, D. C. 

Phone: ME 8-0060 

President J. G. Manchester 

Vice President Richard P. Ehst 

Radio-TV Dir Richard T. WUliams 

Branch Office 

7 So. Dearborn St., Chicago 3, 111. 

Phone: DEarborn 2-4170 

President D. S. Manchester 

ROBERT M. MARKS & COMPANY, 
INC. 

32 East 57th St., New York 22, N. Y. 
Phone: PLaza 3-5924 
ABP— ANPA— NBP 

Pres. & Secy Robert M. Marks 

Media Dir T. H. Parker 

Art Dir Don 'Bearard 

Radio-TV Cons Sidney Walton 

Research Dir Werner Lob 

Pub. Dir Vic Dallaire 

MARSCHALK & PRATT 

Division of McCann-Erickson 

460 Park Ave., New York 22, N. Y. 

Phone: OXford 7-4250 

President S. L. Meulendyke 

Exec. Vice Pres Stuart D. Watson 

V.P., Gen. Mgr G. Lester Williams 

Vice Presidents. .. .Arthur J. Kemp, Bill M. 
Sansing, Albert A. Sommer, Charles A. Mit- 
telstadt, Edward J. Whitehead 

Creative Dir Eugene Taylor 

Mkt. Research Dir Irving S. Underbill 

Admin. V.P., Media Dir Eugene J. Cogan 

Radio-TV Dir Glen Bammann 

Branch Offices 

795 Peachlree St., N.E., Atlanta 8, Ga. 

Phone: TRinity 5-0221 

V.P., Manager Mark BoIIman 

100 Biscayne Blvd., S., Miami, Florida 

Phone: FRanklin 9-2821 

Manager George Bremser 



151 



ADVERTISING AGENCIES 

MARWEL ADV., INC. 

34 W. 46th St., New York 36, N. Y. 

Phone: JUdson 6-4270 

ABP-ANPA 

President William W. Weltman 

Exec. V.P Bruce Marchin 

VJP., Art Dir Charles Jefferson 

Copy Chief Dan James 

Media Dir Geri Propeack 

Prod. Mgr Paul Marchini 

J. M. MATHES, mC. 

260 Madison Ave., New York 16, N. Y. 

Phone: LExington 2-7450 

ABP— ANPA— AFA— ABC 

President W. T. Okie 

Treasurer A. E. Cox 

Secretary D. R. Hathaway 

Vice-Pres. & Dirs Wilfred S. King, 

Lester J. Loh, O. L. Tinklepaugh, Jan 
Meyer 

Vice Presidents Thomas McCauley, 

David Gibson, Donald D. Halstead, Leon- 
ard Marshall, Edward J. Garvey 
V.P., Dir. of Radio & TV. .Richard S. Jackson 

Assoc. Dir Roy Passman 

V.P., Publ. Dir Arthur Monroe 

V.P., Media Dir Douglas Hathaway 

Time Buyers Mrs. Edna Cathcart, Miss 

Pat Hartnett, Miss Olga Hoffman, Miss Mary 

McDonough 

1345 Russ Bldg., San Francicso 4, Cal. 

Phone: YUkon 2-8944 

Manager Robert Little 

MATHISSON & ASSOCIATES, INC. 

411 E. Mason St., Milwaukee 2, Wis. 

Phone: BRoadway 6-7181 

ABP— ANPA— NBP-^OAB 

President C. A. Mathisson 

Exec. Adm Walt E. Krueger 

V.P., Treas Ralph W. Henkel 

Radio-TV Mgr J. E. Severson 

Asst. Radio-TV Mgr Robert Geary 

Time Buyers J. Severson, R. Geary 

Branch Offices 

1127 Wilshire Blvd., Los Angeles 17, Calif. 

3460 International Bldg., Rockefeller Center 

New York 20, N. Y. 

Phone: PLaza 7-2(161 

Manager Edgar E. Hinkh 

JOSEPH MAXFIELD CO. 

" 87 Weybosset St., Providence 3, R. I. 
Phone: GAspee 1-4456.4457 

President Joseph M. Finkle 

Vice-Pres.-Treas Archie M. Finkle 

Radio Director Sheila A. Spencer 

Production Mgr Joan E. Esposito 

MAXON, INC. 

2761 E. Jefferson Ave., Detroit 7, Mich. 

Phone: LOrain 7-5710 

ANPA— ABC 

President Lou R. Maxon 

Treasurer John W. Bray 

Secretary G. Reginald McKiel 

Radio & TV Dir Edwin Wilhelm 



Time Buyers Thomas P. Maguire, Ray 

Stone, George Huelser 

Branch Offices 

12 E. SSrd St., New York 22, N. Y. 

Phone: PLaza 9-7676 

Vice-Pres., Gen. Mgr M. F. Mahony 

919 N. Michigan Ave., Chicago 11, 111. 
Phone: WHitehall 4-1676 

Vice President Raymond C. Strieker 

83 S. Seventh St., Minneapolis, Minn. 
Phone: FEderal 9-8859 

Mgr Charles J. Hawkins 

Estimated Radio Billings: $1,600,000. 
Estimated TV Billings: $15,950,000. 

McCANN-ERICKSON, INC. 

485 Lexington Ave., New York, N. Y. 

Phone: OXford 7-6000 
AAAA— ABP— ANPA— APA—NOAB 

Bd. Chmn., Pres Marion Harper, Jr. 

Bd. Vice Chmn Robert E. Healey 

Oper. Comm. Chmn Wilbert G. Siilson 

Sr. V.P., Treas., Chrm. Finance Comm. 

Frank White 

Sr. Vice President George H. Giese 

Sr. V.P., Treas Frank K. White 

Sr. V.P.'s C. Terence Clyne, 

Emerson Foote 

Corporate V.P Donald B. Armstrong, Jr. 

Secretary Benjamin F. Holme, Jr. 

Sr. V.P., Admn. Chmn Paul E. Foley 

V.P., TV-Radio Pgm Tliomas A. McAvity 

Sr. Vice Pres. & 

Creative Dir John H. Tinker, Jr. 

V.P. Chg. Media William C. Dekker 

Vice Pres. & Asst. Treas.. .Dixon R. Griswold 

Asst. Secy Marjorie B. Middlebrook 

Vice Presidents (N. Y.) . .Karl A. Brautigam, 
Donald G. Calhoun, Sidney W. Dean, Jr., 
J. L. Deane, Leonard F. Erickson, Alberta 
Hays, Farish A. Jenkins, Daniel W. Keefe, 
Alton Ketchum, Ralph B. Koser, Thomas 
P. Losee, Alfred J. Roby, Jr., Margot Sher- 
man, Wells W. Spence, R. E. Thompson, 
E. F. Wilson, Neal Gilliatt, Earl H. Ellis, 
Richard Farricker, Myron McDonald, Ferd 
Ziegler, Edward R. Beach, W. E. Berchtold, 
Herta Herzog, Russell Johnston, M. Carl 
Johnson, Jr., T. A. McAvity, H. A. Mattoon, 
G. B. Park, Roger A. Purdon 
Branch Offices 
200 Berkeley St., Boston 16, Mats. 
Phone: Liberty 2-7382 

Mgr Paul N. Swaffield 

335 Euclid Ave., Cleveland 14, Ohio 
Phone: CHerry 1.6S50 

Vice Pres.-Mgr Robert Cole 

3325 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnldrk 5-3301 

Mgr David Hopkins 

1060 National Bk. Bldg., Detroit 26, Mich. 
Phone: WOodward 5-7550 

V.P., Mgr Thomas J. Henry 

900 Lovett Blvd., Houston 6, Texas 
Phone: JAckson 94991 

Vice Pres. Mgr Joseph B. Wilkinson 

318 S. Michigan Ave., Chicago 4, lU. 
Phone: WEbster 9-3700 



152 



V.P., Mgr Chester L. Posey 

114 Sansome St., San Francisco 4, Calif. 
Phone: DOuglas 2-5560 
Sr. V.P..Mgr. West. 

Oper Phipps L. Rasmussen 

Public Service Bldg., Portland 4, Ore. 
Phone: CApitol 8-4305 

Manager T. N. Tracy 

836 W. Peachtree, Atlanta 8, Ga. 
Phone: TRinity 5-8581 

V.P., Mgr John F. McClure 

Estimated Radio Billings: $17,500,000. 
Estimated TV Billings: $91,000,000. 

THE McCARTY COMPANY 

3576 Wilshire Blvd., Los Angelas 5, Calif. 

Phone: DUnkirk 5-4011 

AAAA— ABP— ANPA— APA— NBP— NOAB 

President H. E. Cassidy 

Exec. Vice President C. G. Davenport 

V.P., Dir. Client Rel Walker Y. Brooks 

V.P., Dir. Creative 

Activities Wm. H. Geisler 

V.P., Dir. Radio-TV Herbert C. Brown 

Dir. Tech. Affairs Page B. Otero 

V.P., Dir. Acct. Ping Arnold D. Duncan 

V.P., Dir. Prod Jos. E. Hall 

Media Director Aldcn K Weis 

Art Director Harry Franz 

Branch Offices 

65 E. 56th St., New York 22, N. Y. 

Phone: MUrray Hill 8-7165 

Exec. V.P Robert Holley 

V.P Gene Thomas 

116 New Montgomery St., San Francisco 5 

Sr. V.P W. H. Wilde 

520 N. Michigan Ave., Chicago 11, 111. 

V.P., Gen. Mgr Harry L. Bauer 

1500 Jackson St., Dallas 1, Texas 

V.P Russell Jurgens 

531 Medical Arts Bldg., Seattle, Wash. 

V.P., Gen. Mgr Harry S. Pearson 

722 Realty Bldg., Spokane 1, Wash. 
V.P Chas. R. Devine 

WALTER McCREERY, INC. 

256 So. La Cienega Blvd., Beverly Hills, Cal. 

Phone: OLympia 2-4480 

AAAA— ANPA— APA— NBP 

Chm. Bd. & Pres Walter K. McCreery 

Secretary .Walter Hadlich 

Treasurer Elizabeth Stable 

Publicity Dir H. Berger 

Radio-TV Dir Howard Flynn 

Radio Time Buyer Virginia White 

McCUTCHEON & PATTON ADV. 

918 N. Second St., Phoenix, Ariz. 
Phone: AL 8-8374 
ABP— ANPA— APA— NBP 

Pres., Treas David McCutcheon 

V.P., Sec Kenneth Patton 

Prod. Mgr Robert Schultz 

Creative Dir Hal Ackerman 

Copy Helen Grant 

Acct. Exec's. .. .David McCutcheon, Kenneth 
Patton, Hal Ackerman 



ADVERTISING AGENCIES 

MELDRUM & FEWSMITH, INC. 

Carnegie Hall, 1220 Huron Rd. 

Cleveland 15, Ohio 

Phone: CHerry 1-2141 

ABP— ANPA— APA— NBP— AAAA— NAOB 

President H. W. Cooper 

Vice-Pres A. B. Meldrum 

V.P., Radio-TV, Film B.F. Stauderman 

V.P., Media H. G. Selby 

Radio-TV Time Buyer.. Carol Ann Brosmer 
Sales Prom. Mgr W. M. Tucker 

FLOYD F. MELLEN ADVERTISING 

514 Securities Bldg., Omaha, Neb. 

Phone: AT 1025 

AAAA— ANPA 

Owner , Floyd F. Mellen 

RICHARD N. MELTZER ADV., INC. 

3100 Russ Bldg., San Francisco 4, Calif. 

Phone: YUkon 2-5877 

AAAA 

President Richard N. Meltzer 

Exec. V.P Wallace X. Aron 

Production Mgr Barbara Judson 

Vice Pres Richard Lemen 

Media Dir Barbara Cochran 

Copy Chief Dennis Altman 

Copy Dept Susen Plummer 

Time Buyers & Accounts: Sue Mallett; 
Langendorf United Bakeries, Inc., Holsum 
Div.; Rickey's Studio lnn( The Gray Line, 
Inc. Barbara Cochran; Chrysler Motor Corp., 
Simca Sales Div. 

Branch Offices 

7461 Beverly Blvd., Los Angeles, Calif. 

Phone: WEbster 8-2993 

Mgr R. Breggren 

230 Park Ave., New York 17, N. Y. 
Phone: MU 9-3474 

Acct. Exec Jeremy Barkann 

1660 First National Bldg., Detroit 26, Mich. 
Phone: WOodward 1-4810 

Manager Richard Meltzer 

Estimated Radio Billings: $175,000, 
Estimated TV Billings: $160,000. 

J. ROBERT MENDTE, INC. 

317 South 16th St., Philadelphia 2, Pa. 

Phone: KIngsley 6-1130 

ABP— APA— NBP 

President J. Robert Mendte 

Vice Pres J. W. Holland 

Treas N. L. Hughes 

Prod. Mgr M. Haggerty 

GEORGE T. METCALF, COMPANY 

31 Canal St., Providence 3, R. I. 

Phone: UN 1-2634 

ABP— NBP 

Chmn. Bd George T. Metcalf 

President Walter Hyland 

Exec. V.P:, Secy Sheldon Spencer 

Prod. Mgr Allan Campbell 

Copy Chief Frank Jones 

Media Dir John S. Kossak 



153 



ADVERTISING AGENCIES MriW£=SM5=£W&:^£=£=iW£::l&=£^^ 



THE METLIS & LEBOW CORP. 

200 West 57th St., N. Y. C. 19 
Phone: JUdson 2-3474 

President Stanley E. Lebow 

Vice Pres Sanford H. Metlis 

ARTHUR MEYERHOFF ASSOC. 

410 N. Michigan Ave., Chicago 11, 111. 

Phone: DElaware 7-7860 

ANPA— AAAA 

President , Arthur E. Meyerhoff 

Production Mgr Alan Bethe 

V.P.'s George Taylor, 

Myron E. Chon, Benjamin Green, Robert 
Ross 

Creative Dir Thomas Magsino 

Copy Chief Robert Gingrich 

Art Dir Emily R. Raymond 

Dir. Mkt. Research William Doscher 

Radio-TV Dir Stuart Novy 

Financial Mgr J. A. Johnston 

Media Dir., Radio-TV. . .Evelyn Vanderploeg 

Media Dir. Print Mary Hauser 

Time Buyers. .Evelyn Vanderploeg, Edmund 
Kasser, Francine Goldfine, Bruce Houston 

Branch Offices 

759 N. Milwaukee St., Milwaukee 2, Wis. 

Phone: BRoadway 1-3144 

V.P., Manager George Grabin 

550 Sherbrooke W., Montreal, Canada 
Phone: Victor 9-9141 

Mgr Gabriel LaSalle 

100 University Ave., Toronto Ont., Can. 

Phone: EMpire 3-3128 

Manager John Ketter 

HARRY M. MILLER, INC. 

595 E. Broad St., Columbus 15, Ohio 

Phone: CA 4-7243 

ANPA— x\PA— NOAB 

Pres., Gen. Mgr J. W. Miller 

Radio-TV Dir J. B. Summers 

MOGUL, WILLIAMS & 
SAYLOR, INC. 

625 Madison Ave., New York 22, N. Y. 
Phone: TEmpleton 8-7100 
President & Chief Exec. Officer. .Emil Mogul 
Executive Vice Pres., Chmn. 

Exec. Comm Sidney Matthew Weiss 

Sr. V.P. & Gen. Mgr Richard Lockman 

Sr. V.P., Chmn. Plans Review 

Board Seth D. Tobias 

V.P. Chg. Radio TV Leslie L. Dunier 

V.P., Dir. Mkting., Mchdsing.. .Jules Lennard 
Sr. V.P.'s William Jacoby, 

Milton Guttenplan, Charles L. Rothschild, 

Walter Pollock, Alvin Kaplan 

Secy.-Treas Mrs. Helene Mogul 

Asst. to Pres., Controller Norman Cohen 

Sr. V.P Alan Green 

Sr. V.P Edward Klein 

V.P. & Copy Chief Alfred P. Berger 

V.P. Acct. Grp. Supvr Leona Bowman, 

Gerald Gould, Wray Kennedy, Bernard 



Kramer, Leonard K. Newsteder, Nat C. 

Wildman 

Graphic Arts Prod. Dir Al Mauro 

Research Dir Dr. Norman Young 

Print Media Dir Ronald Friedwald 

P.R. Dir Arthur Poretz 

Exec. Art Dir Robert Blend 

Prod. & Traffiic Mgr L. Leon 

Radio TV Prod.-Dir Jeanne Harrison 

Branch Office 

Raymond-Commerce Bldg., Newark 2, N. J. 

Phone: Mitchell 3-3200 

Estimated Radio Billings: $2,000,000. 

Estimated TV Billings: $7,800,000. 

THE CHESTER C. MORELAND CO. 

800 Broadway, Cincinnati 2, O. 

Phone: PArkway 1-1178 

AFA— ABP— ANPA 

President, Treas Chester C. Moreland 

Secretary Hubert A. Mann 

Vice Presidents. .B. L. Schurman, Carl Press 

MORSE INTERNATIONAL, INC. 

122 E. 42nd St., New York 17, N. Y. 

Phone: OXford 7-2100 

APA 

President J. Patterson 

V.P R. A. Dearth 

Media Dir O. E. Christy, Jr. 

Radio, TV Time Buyer. . . . . .R. A. MeArdle 

Export Media Mgr Aurora Blando 

Dir. of Radio-TV Prod J. Seaborne 

Prod. Mgr Don Wheatley 

Group Art Director P. Zangas 

MOSS ASSOCIATES, INC. 

415 Lexington Ave., New York 17, N. Y. 

Phone: MUrray Hill 7-7377 

APA-^NBP--ABP— ANPA— PPA 

President Joseph H. Moss 

Art Director Sidney Fischer 

Prod. Mgr Al Beaver 

Copy Chief Gerald H. Bruce 

Media Director Ted Pyrch 

TV Director. E. Landau 

MULLINS, EARL ASSOC. INC. 

3308 Beverly Blvd., Los Angeles 4. Calif. 
Phone: DUnkirk 5-9088 

President Thomas MuUins 

V.P Warren Earl 

Sect.-Treas F. A. Sieling 

Office Mgr Katherine Kane 

NAHAS-BLUMBERG, INC. 

605 McGowen St., Houston 6, Tex. 

Phone: Jackson 6-1181 

ANPA— NBP 

President Fred Nahas 

Vice Pres., Media Dir B. L. Blumberg 

V.P. Radio-TV Time Buyer. .N. A. Zelikow 

Radio-TV Dir Bill Lazarus 

Art Dir William H. Sims 

^ Copy Chief Diana Muth 



154 



ci&:£=Si£3W£i?=s&i£=is=s&ieseics£^^ ADVERTISING AGENCIES 



NATIONAL EXPORT ADVERTISING 
SERVICE, INC. 

405 Lexington Ave., New York 17, N. Y. 
Phone: OXford 7-9292 

President Thomas W. Hugjhes 

Vice-Presidents Joseph W. Madden, 

Walter Kelly 

Secy., Trees John D. Barone 

Prod. Mgr Richard Williams 

Art Director William Murphy 

Media Director Frank Bernarducci 

Radio & TV Director Jerome Kates 

NEEDHAM & GROHMANN, INC. 

30 Rockefeller Plaza, New York 20. N. Y. 

Phone Circle 5^200 

ANPA— AAAA— NOAB— APA— NBP 

Pres., Treas. H. Victor Grohmann 

V.P. & Sec'y Howard A. Heinsius 

VJ». & Art Dir H. Nelson Kent 

Vice Pres John M. Keil 

EiXec. Sec*y Kathryn Intemann 

Prod. Mgr Samuel Boyd 

Medift Dir Harry C. Ledingham 

NEEDHAM, LOUIS & BRORBY, INC. 

Prudential Plaza, Chicago 1, III. 

Phone: WHitehall 4-3400 
AAAA— ANPA— ABP— NOAB 

President Manrice H. Needham 

Sen. Vice President Melvin Brorby 

Exec. VJ» Paul C. Harper, Jr. 

Vice President Arnold E. Johnson 

V.P., Acct. Supvr Granger F. Kenly 

Financial V.P John F. Whalley 

VP. in Chg. Radio-TV, . .James G. Cominos 

V.P., Dir. Radio-TV Pgs J. Scott Keck 

V.P. Radio-TV Creat. Dir.. .Kenneth Snyder 

Brandt Offices 

9130 Sunset Blvd., HoUywood 46, Calif. 

Phone: CRestview 6-2073 

Mgr Michael Gradle 

730 Fifth Ave., New York 19, N. Y. 
Phone: PLaza 7^333 

VP John F. Brooks 

TV-Radio Prod. Dir M. Kinnan, Jr. 

Estimated Radio Billings: $3,500,000. 
Estimated TV Billings: S16, 500,000. 

RAIJ>H NELMS, INC., ADV. 

Box 1624 SS Sta., Springfield, Mo. 
Phone. 4-2555 

President Ralph A. Nelms 

Secretary Annabelle Gray 

Account Executive J. H. Richards 

Art Director Richard Wilcox 

Prod. Mgr Anderson F. Miller 

GEORGE R. NELSON, INC. 

208 State St., Schenectady 5, N. Y. 
Phone: FRanklin 4-4135 

Pres. & Treas George R. Nelson 

Vice-President Helen C. Nelson 

Art Director Arnold Hitchins 

Radio, Copy, Pub. Dir Robert S. Cragin 

TV Director Robert Stone 

TV Time, Space Buyer Tillie Reinig 



NEV7MAN, LYNDE & ASSOCIATE, 
INC. 

1628 San Marco Blvd., Jacksonville 7, Fla. 

Phone: EX 8-9721 

ABP— ANPA— APA— PPA 

Pres., Acct. Exec Hunter Lynde 

Exec. V.P David E. Robeson 

Vice Pres John A. Bunker 

Secy.-Treas Ned Hubbard 

Radio-TV Dir., Time Buyer. John Hopkins 

NORMAN, CRAIG & KUMMEL, INC. 

488 Madison Ave., New York 22, N. Y. 

Phone: PLaza 1-0900 

AAAA— ANPA 

President Norman B. Norman 

Exec. VP., Secretary Eugene Kummel 

Exec. V.P., Treasurer B. David Kaplan 

V.P., Broadcast Op. Exec Walter Craig 

V.P., Acct. Gp. Head Richard Bowman 

V.P., Creative Dir Kay Daly 

V.P., Marketing Dir John B. Morris 

V.P., Supvrs G. Shapiro, H. G. Bissinger 

V.P., Asst. to Pres Warren Falles 

V.P., Copy Chief Alan Koehler 

Production Manager Louis M. Hirx 

V.P., Dir., Print Media. .Eugenie C. Stamler 

Fashion Coordinator Catherine D'Alessio 

V.P., Controller Miss Rosalou Flanagan 

Asst. V.P., Dir. Rsch Henry Halpern 

Ass't. V.P., Print Media George Coleman 

Creat. Supvr. Best. Op James O. Rankin 

Copy Gp. Supvr June Cerf 

Sr. Art Dir., Mgr. Art Dept J. Woodward 

Mdse. Manager A. R. Porte 

V.P., Best. Oper Walter Tibbals 

TV Art Dir William B. Weltman 

Time Buyers. . . .Inez Aimee, Sheldon Boden, 

Harold Commings 

Branch Office 

Bd. of Trade Bldg., Chicago 4, lU. 

Phone: WAbash 2-8701 

General Mgr Al Chopp 

Estimated Radio Billings: ^2,000,000. 

Estimated TV Billings: $16,000,000. 

NORTH ADVERTISING, INC. 

Merchandise Mart, Chicago 54, 111. 

Phone: WHitehall 4-5030 

ANPA-ABC 

President Donald P. Nathanson 

Exec. Vice Pres Cyrus H. Nathan 

Treasurer Harold Rosenzweig 

Branch Offices 

16 E. 40th St., New York 16, N. Y. 

Phone: ORegon 9-3100 

Chairman Bert Goldsmith 

V.P., Dir. Radio-TV Bruce Dodge 

8701 Wilshire Blvd., Beverly Hills, Calif. 
Phone: OLympia 2-3770 

Manager Edward Feldman 

Estimated Radio Billings: $250,000. 
Estimated TV Billings: §9,500,000. 

NOYES & COMPANY 

1800 Industrial Bank Bldg. 

Providence 6, R.I. 

Phone: GAspee 1-2087 



155 



ADVERTISING AGENCIES 

AAAA— ABP— ANPA 

President, Treas Frederick C. Noyes 

Vice Pres., Secy Carroll H. Rickard 

Dir. Radio-TV Henry C. Hart, Jr. 

Prod. Mgr D. S. Bailey 

Media Dir Ed D. Cummings 

Art Dir M. F. Hoctor 

Public Rel. Dir. W. Barbau 

R. T. O'CONNELL COMPANY 

420 Madison Ave., New York 17, N. Y. 
Phone: PLaza 3-1710 

President R. T. O'Connell 

Exec. V.P., Great. Dir Ethel Merklen 

Vice President George Miller 

Prod. Mgr Harry Weiss 

V.P., Art Director Jack Chatham 

Radio-TV Dept John Graham 

OGILVY, BENSON & MATHER INC. 

589 Fifth Ave., N. Y. 17, N. Y. 

Phone: MU 8-6100 

NOAB— APA— AAAA 

President David Ogilvy 

Exec. VjP E. Estey Stowell 

Sr. V.P., Treas Shelby H. Page 

Sr. V.P J. McCaffrey 

V.P. B'cast. Dir Hendrick Bouraem, Jr. 

V.P., Research Div Stanley D. Canter 

V.P.'s, Copy Supvrs Clifford D. Field, 

Reva Korda 
Media Supvrs Clifford Botway, 

Ann Janowicz 

Prod. Mgr Michael T. Winnow 

V.P., Acct. Supvr David P. Crane 

V.P., Radio-TV Comm. 

Dev Everard W. Meade 

Vice Presidents P. Caravatt, J. Heekin, 

D. Margaretten 

V.P., Media Dir Samuel L. Frey 

Branch Office 

9033 Wilshire Blvd., Beverly Hills, Calif. 

Phone: CRestview 5-6165 

Mgr Christy Walsh 

Estimated Radio Billings: $2,500,000. 

Estimated TV Billings: $12,000,000 

JEROME aLEARY ADV. AGENCY 

9 Newbury St., Boston 16, Mass. 
Phone: COpley 7-7430 

President Jerome M. O'Leary 

Exec. V.P R. Wm. Gorman, Jr. 

Radio-TV Time Buyer Sandra Newsam 

Media Dir Louise Dogherty 

Prod. Mgr Thomas Elliott 

Copy Chief J. W. Myers 

Public Relations Dir Nancy Young 

OLMSTED & FOLEY, INC. 

1750 Hennepin Ave., Minneapolis 3, Minn. 

Phone: FEderal 9-0441 

AAAA— ABC— ABP— ANPA— AFA 

President Ward H. Olmsted 

Exec. V.P John T. Foley 

V.P., Secretary G. C. Hellickson 

V.P.'s W. Olmsted, John K. Mortland 

Media Dir Warren T. Way 

Production Mgr Everett T. Olson 



PHIL A. O'NEILL ADVERTISING 

43 N. Franklin St., Wilkes-Barre, Pa. 
Phone: VAlley 2-7191, 3-8874 

President Phil A. O'NeiU 

Vice-Pres Thomas J. O'Neill 

Secy., Treas Mary M, O'Neill 

W. WALLACE ORR, INC. 

1518 Walnut St., Philadelphia 2, Pa. 
Phone: KIngsley 64140 

President W. Wallace Orr 

V.P Bosh Pritchard 

Sec'y & Treas Willard W. Hughes 

Art Dir William Enderle, Jr. 

Copy Chief Robert Dunkel 

MERRITT OWENS ADV. AGENCY, 
INC. 

365 New Brotherhood Bldg., 

Kansas City 1, Kans. 

Phone: DR 1-7250 

ABP— ANPA— APA 

President Merritt Owens 

Vice Pres Frank Lisec 

Art Dir., Prod. Mgr Tom Horan 

V.P., Radio-TV Dir Frank Rickey 

Account Execs.. .Merritt Owens, Franlc Lisec 

PACE ADVERTISING AGENCY, INC. 

19 West 44th St., N. Y. 36, N. Y. 

Phone: MUrray Hill 7-4090 

ABP 

President Elias Schonberger 

Exec. V.P Peter Frenkel 

Sec'y & Treas Max Weintraub 

Copy Chief S. I. Altman 

Art Dir Elmer Pfeffer 

Ftod. Mgr Stuart Jusko 

Radio Time Buyer Betty Silon 

Media Dir., Space Buyer Irving Krouse 

PACIFIC NATIONAL ADVERTISING 
AGENCY 

2124 4th Ave., Seattle 1, Wash. 

Phone: MAin 3-1401 

AAAA— ANPA— APA— NBP— NOAB 

Chrm. of Board Wm. H. Horsley 

President Trevor Evans 

V.P., Secretary Frank Horsley 

Prod. Co-ord Monte Solkover 

Vice President Frederick D. Sprague 

Prod. Mgr James Leavitt 

Treasurer Calvin W. Franklin 

Radio-TV Dir., Talent Buyer. .Grant Merrill, 

Media Dir., Time Buyer. Gertrude M. Nyman 

Branch Offices 

1115 West Broadway, Spokane, Wash. 

Phone: FAirfax 7-9585 

V.P., Manager Martin Boss 

829 N.W. 19th Ave., Portland 9. 

Phone: CApitol 2-1021 

V.P., Manager Mihon A. Poland 

PARKSON ADVERTISING AGENCY 
INC. 

400 Park Ave., New York 22, N. Y. 

Phone: PLaza 1-6400 

President Ted Bergmann 



156 



i?::ie3:r=seic=Qrs£=ifci^i&=er^=i£:ie=se^^ ADVERTISING AGENCIES 



Sec.-Treas Florence Shapin 

V.P., Dir. Creative Copy Al Eichler 

Dir. TV-Radio (West l.oast) . . .Don Blauhut 

Production Director Sydney Reich 

Copy Supervisor Robert L. Smock 

Copy Coordinator Alice Douglas 

Merch. Director Axel P. Gudmand 

Media Director Herbert Gruber 

Dir. TV-Radio (East Coast) ...Lloyd Durant 

Comm. Dir Irving Ross 

Asst. Media Director Gerald Levey 

All-Media Buyer Ruth Bayer 

TV Oper. Mgr Helen Lawin 

Creative Art Director Sol Hyman 

Art Director Erno Slovak 

Production Supervisor Jay Stuart 

Personnel Manager Pearl Sheridan 

Office Manager Milton Jurin 

Time Buyers. .Herbert Gruber, Ruth Bayer, 

Gerald Levey 

Branch Office 

1334 N. Beachwood, Holly\\ood 28, Calif. 

Phone: HOllywood 2-3111 

V.P Don Blauhut 

Estimated Radio Billings: S184,()00. 

Estimated TV Billings: $16,120,000. 

PEARSON ADV. AGENCY, INC. 

250 Park Ave., New York 17, N. Y. 

Phone: YUkon 6-7795 

ANPA 

President-Treasurer C. H. Pearson 

V.P Byrnes Pearson 

V.P., Secy Cecilia H. Pearson 

Prod. Mgr P. Torchia 

Publicity Dir Melvin Parks 

PERRIN-PAUS COMPANY 

8 South Michigan Ave., Chicago 3, 111. 

Phone: RA 6-7923 

ABP— ANPA— APA-^VBP 

President Earl R. Perrin 

Vice-President Donald L. Pans 

Branch Office 

730 Fifth Ave., New York 19, N. Y. 

Phone: PL 7-6120 

PHILLIPS-RAMSEY INC. 

304 Ivy, San Diego 1, Calif. 
Phone: BElmont 4-6401 

President Charles C. Ramsey 

Vice Pres James Holloway 

Exec. V.P Herbert Fredman 

Radio-TV Dir. & Sec Mrs. Orva W. Huff 

Media Director Charles Tucker 

Prod. Mgr Al Sheahan 

Treas Robert L. Phillip^ 

Art Dir L. T. Shackelford 

PITLUK ADVERTISING COMPANY 

123 Auditorium Circle, San Antonio 5, Texat 

Phone: CApitol 3-6131 

APA— NOAB— SNPA— ABP— ANPA 

Pres., Acct. Exec Jack N. Pitluk, St 

V.P., Acct. Exec Jack N. Pitluk, Jr 

Vice Pres Louis H. Pitluck 

P. R. Dir J. M. Battersby 

Copy Chief Harvey Christiansen 

Radio Director Margaret Morrison 

TV Director Don Zimmei 



POTTS-WOODBURY, INC. ADV. 

2233 Grand Ave., Kansas City 8, Mo. 

Phone: GR 1-5775 

ANPA— NOAB— PPA— ABP 

President J. B. Woodbury 

Vice Pres E. A. Warner, C. C. Tucker, 

C. L. Robinson, Al Coleman, G. F. MaGill, 
C. E. Jones, R. K. Sanford, C. Stritzinger, 
P. N. Horstman 

Secy., Treas C. C. McMillan 

Prod. Mgr Charles W. Wilson 

Radio-TV Prod William J. Brewer 

Radio-TV Dir Gene W. Dennis 

Research Director Willard Young 

J. G. PROCTOR COMPANY, INC. 

250 Park Ave., New York 17, N. Y. 
Phone: YUkon 6-7725 

President J. G. Proctor 

VJ*. & Acct. Exec Ray Hanns 

Secretary M. S. Proctor 

Art Dir. & Prod. Mgr M. Sholle 

PRODUCT SERVICES 

17 E. 45th St., New York City 
Phone: MUrray Hill 7-0204 

President Les L. Persky 

V.P.'s Harold L. Tuers, Wallace Lancton 

Gen. Mgr George StadtmuUer 

TV Prod. Dir Ern Westmore 

Comm. Film Mgr Richard DeMaio 

Art. Dir Milt Kimmel 

Copy Dir Vivian Koenigsberg 

Chief Time Buyer Doris Gould 

PD Director Alfred Davis 

CHARLES O. PUFFER ADVERTISING 

155 E. Ohio, Chicago, 111. 

Phone: WHitehall 4-1003 
ABP— APA 

President Charles 0. Puflfer 

Art Director Henry Garcia 

Prod. Mgr Glorya Bakken 

L. W. RAMSEY COMPANY 

230 No. Michigan Ave., Chicago 1, IlL 

Phone: FRanklin 2-8155 

ANPA— APA— NBP— NOAB 

Chairman A. C. Naeckel 

President Richmond M. Lloyd 

Secy G. E. Bischoff 

Vice-President N. B. Langworthy 

Treasurer W. J. Henderson 

Art Director E. J. McCabe 

Prodn. Mgr Vito M. Volino 

Branch Office 

111 East 3rd St., Davenport, Iowa 

Phone: 6-0157 

THE RANDALL COMPANY 

75 Pearl St., Hartford 3, Conn. 
Phone: JAckson 7-1179 

President Wilbur W. Randall 

Art Director Robert N. Berger 

Radio & TV Director Jack Reynolds 



157 



ADVERTISING AGENCIES ri£=Q:=©r:ft=ifci&i£i£=fi=a=s[;=^^ 



REACH, McCLINTON & CO., INC. 

505 Park Ave., New York, N. Y. 

Phone: PLaza 1-7300 

69 Washington St., Newark, N. J. 

Phone: MArket 3-5100 

ANPA— APA— NBP— AAAA— NOAB 

Chrmn. of Board Chas. Dallas Reach 

V. Chm. Bd F. R. Risley 

President Harold L. McClinton 

Senior V.P., Pres. Asst Robert W. Robb 

Exec. V.P., Art Dir Everett W. Sahrbeck 

Controller J. AUentuck 

Sr. V.P., Treas D. M. Bernheim 

V.P., Copy Dir Ralph Rosenberg, Jr. 

V.P., Mgr. Newark Donald Mayer 

VJP., Radio-TV Werner Michel 

Media Dir Douglas Burch 

N. Y. Prodn. Mgr S. A. Holdampf, Jr. 

Radio-TV Time Buyer Timothy CLeary 

V.P. & Research Dir Paul Keller 

Pub. Dir Phil Wasserman 

Branch Offices 
Prudential Bldg., Chicago 1, lU. 
Phone: SUperior 7-9722 

Pres J. R. Pershall 

6434 Wilshire Blvd., Los Angeles 48, Calif. 
Phone: OLive 3-9610 

V.P., Manager Harry W.Witt 

706 Second Ave., Minneapolis 2, Minn. 
Phone: FEderal 9-8041 

V.P., Manager George 0. Ludcke, Jr. 

1235 Statler Bldg., Boston, Mass. 

Phone: Liberty 2-6100 

Pres Douglas Coady 

JAMES R. REESE ADVERTISING CO. 

15 West 10th St., Kansas City 6, Mo. 

Phone: Victor 5269 

APA— ABP— ANPA 

Owner James R. Reese 

KNOX REEVES ADVERTISING, INC. 

400 Second Ave. S., Minneapolis 1, Minn. 

Phone: FEderal 9-0071 

AAAA— ABP— ANPA— APA 

NOAB— PPA— ABC 

Chrmn. of Bd E. E. Sylvestre 

President Wayne Hunt 

Exec. V.P R. W. StaflFord 

V.P., Secy., Oper. Dir Paul Phillips 

Treasurer L. J. Beltrand 

Vice-Presidents J. H. Sarles, 

Loren P. Herder, Howard Wilson 

V;P., Radio & TV Dir R. E. Neff 

Time Buyer Philip Archer 

REGAL ADVERTISING ASSOCIATES 
CORP. 

575 Lexington Ave., New York 22, N. Y. 
Phone: MUrray Hill 8-8320 

Exec. V.P., Gen. Mgr Herb Resnick 

Controller Marcia Beckman 

Station Rel. Dir Sidney B. Hoenig 

Time Buyers & Accounts: Irving I. Adels- 
berg; Exquisite Form Brassiere Inc.; I. Ro- 
keaoh & Sons; Silf Skin, Inc.; Magic Lady, 
Inc., Perfection Wines, Ltd.; Keystone Cam- 
eras, 



REINCEE, MEYER & FINN, INC. 

520 N. Michigan Ave., Chicago 11, 111. 

Phone: WHitehall 4-7440 
ABP— ABC— ANPA— NOAB^APA— NBP 

President Wallace Meyer 

Vice-Pres. & Treas C. A. Reincke 

Vice-Pres. & Sec A. L. Reincke 

Radio-TV Director Lew Green 

Media Director John Priebe 

REINHARDT ADVERTISING INC. 

1736 Franklin St., Oakland 12, Calif. 

Phone: TEmplebar 2-2408 

ABP— ANPA— APA— NOAB 

president Emil Reinhardt 

Time Buyer A. Leo Bowman 

TV & Radio Dir Evelyn Warner 

Space Buyer J. Prindiville 

Acct. Exec Henry Freitas 

E. W. REYNOLDS LIMITED 

154 University Ave., Toronto Ont., Canada 
Phone: Empire 2-2381 

Chairman of Bd Edward W. Reynolds 

President C. Warren Reynolds 

Secy, Treas F. J. Banks 

Media Dir Helen Anderson 

Prod. Mgr ". M. F. Landman 

Vice Pres N. Stuart Walton 

V.P., Radio-TV H. E. Karpus 

V.P.'8 L, G. Smith, Robert Piatt, 

G. S. L. Anderson, R. I. P. Cameron, D. 

Newby 
Radio-TV Coordinators E. Yanush, 

B. Sabsay 

Time Buyer Vera Hopkins 

Branch Office 
1440 St. Catherine St. W., Montreal 1, P. Q. 

Phone: UN 6-1775 
Manager K. Munro 

FLETCHER RICHARDS, CALKINS & 
HOLDEN, INC. 

730 Fifth Ave., New York 20, N. Y. 
Phone: PLaza 7-6400 

President Fletcher D. Richards 

Board Chairman Bradley A. Walker 

General Manager Bryan Houston 

Bd. Vice Chmn Paul R. Smith 

Chmn. Exec. Comm J. Sherwood Smith 

Treasurer Dorothy Steitz 

Secretary Evelyn King 

Senior V.P.'s Ernest A. Gray, 

Wm. A. Chalmers, Robert Boulware, Wal- 
ter B. Geoghegan, Duane Beurmann, John 
Shepherd, James H. Cobb, Sanford C. 
Smith, Alexander Coan, Sylvia Harris, 
Laurel Cutler, Raymond P. Durrell, Ber- 
nard Eckstein, John J. Ennis, John Hamm, 
Richard J. Keegan, Warren Rebell, Fred L. 
Ryner, Maxwell Sapan, Joseph Scheideler, 
H. A. Steckman, John M. Van Horson, 
Samuel H. Weber 

V.P. Dir. of Media John J. Ennis 

V.P. Dir., Radio-TV Seymour J. Frolick 

Radio-TV Copy, Prod. Chf Wm. Vance 

Radio-TV Prgmn Robert Nugent 



158 



Radio-TV Writer-Prod Wyn Walshe, 

Steve Roppolo 

TV Art Dir Victor Miranda 

Radio-TV Traffic. .Fran Campbell, Ruth Jaffe 

Radio-TV Bus Georgette McCarthy 

Time Buyers Jim Kelly, Jack 

McDougal, Elizabeth Griffiths 
Branch Offices 
Prudential Plaza, Chicago 1, 111. 
Phone: RAndolph 6-3830 

General Mgr George Jahnke 

58 Sutter St., San Francisco 4, Calif. 
Phone: YUkon 1-2250 

Exec. V.P. Western Div King Harris 

V.P. Mgr Parker Wood 

V.P.'s Porter Anderson, Ridge L. Harlan, 

6233 Hollywood Blvd., Hollywood, Calif. 
Phone: HOllywood 6-1311 

V.P. & Mgr Norman Warren 

VP.'s Raymond R. Morgan, Jr., Robert 

C. Temple, James O. Thompson 

Joseph Vance Bldg., Seattle 1, Wash. 
Phone: MAin 2-1555 

Vice Pres Frank Caspers 

133 E. Palmetto Pk. Rd., Boca Raton, Fla. 
Phone: 6344 

Vice Pres Ellsworth D. Hill 

V.P., Creative Dir P. S, Batterson 

20 Carlton Ave., Toronto 2, Ont., Can. 
Phone: EMpire 3-6361 

Bd. Chmn John P. Hamilton 

Pres Warren H. Wilkes 

V.P.'s R. G. Fitz^atrick, 

J. P. Hamilton 

550 Sherbrooke St., W., Montreal 2, Can. 
Phone: BElair 8821 

Gen. Mgr Cletus Lunny 

Estimated Radio Billings: $2,800,000. 
Estimated TV Billings: 17,500,000. 

DAN RIVKIN AGENCY 

1418 Walnut St., PhUadelphia 2, Pa. 

Phone: PE 5-5766 

Owner Dan Rivkin 

ROBERTS & REIMERS, INC. 

551 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-3175 

ANPA— APA 

President Robert Power Reimers 

Vice Presidents Leon Kelley, M. W. 

Nichols 

V.P., Media Dir John K. Lucken 

Secretary Jac M. Wolff 

Prod. Mgr Charles Murphy 

Art Director Hugh Ryan 

MARSHALL ROBERTSON 
ADVERTISING AGENCY 

1550 Speer Blvd., Denver 4, Colo. 

Phone: KE 4-6268 

APA 

Chrmn. & Pres Marshall G. Robertson 

Secy.-Treas., Time Buyer. Mary A. Robertson 

V.P., Acct. Exec John Eby 

Dir Betty Wagner 

TV Manager Jack Helling 

Art Director Lavern Everson 



ADVERTISING AGENCIES 

ROBINSON, ADELMAN & 
MONTGOMERY, INC. 

2016 Walnut St., Philadelphia 3, Pa. 
Phone: LOcust 8-5885 

President Robert H. Adleman 

Vice President Anthonv J. Walton 

Art Dir .R. Meyers 

ROBINSON, FENWICK 

& HAYNES, INC. 

1111 Wilshire Blvd., Los Angeles 17, Calif. 

Phone: HUntley 2-2050 

AAAA—ABP— ANPA— APA— PPA 

President Elwood J. Robinsen 

Secretary Eola E. Gass 

Vice Presidents David R. Fenwick, 

John Haynes 

V.P., Radio-TV Dir Lee Laufer 

V.P., Media Dir., Treas.. .Robert C. Neuman 

Prod. Mgr James KroU 

Time Buyer & Accounts: Dorothy Skid- 
more; Loma Linda Food Co., Breast 
O'Chicken Tuns, Inc., Packard-Bell Co., 
Dried Fig Advisory Bd., Los Angeles Dept. 
of Water & Power, Wilco Co., Western Fed- 
eral Svgs. & Loan Assn. 

ROCHE, RICKERD & CLEARY, INC. 

135 South LaSalle St., Chicago 3, 111. 

Phone: RAndolph 6-9760 
ABP— ANPA— APA— NBP—NOAB 

Chrmn. of the Bd J. L. Proebsting 

President C. E. Rickerd 

Exec. V.P K. C. August 

Asst. to Pres Al Bonk 

V.P. Chg. of Media Frank HakewiU 

V.P. Chg. of Copy R. A. L. Herweg 

V.P., Art Dir George Lyman 

Vice Presidents Lloyd Maxwell, 

William H. Savin, Stewart Weston, M. F. 

Williamson 

Sec.-Treas C. W. Anderson 

Dir. Radio-TV Kirby Roche 

Media Buyer Guy Dustman 

ROCBUN IRVING & ASSOCIATES 

32 W. Randolph St., Chicago 1, 111. 
Phone: RAndolph 6-2324 

President Irving Rocklin 

Controller Sidney Bernberg 

Copy Chief Robert Spencer 

Account Executives Irving Rocklin, 

Robert Rocklin, Jerrold Rocklin 

Research Director Geraldine Feldman 

Publicity Dir Robert Rocklin 

Prod. Mgr Helen Wurtzburg 

Art Director Louis Hernandez 

RONALDS ADV. AGENCY, LTD. 

701 Keefer Bldg., Montreal 25, Que. 

Phone: University 6-9471 

ABC— ANPA 

Bd. Chrm Russell C. Ronalds 

Secy.-Treas Peter Smith 

President Frank deB. Walker 

Exec. V.P Ray J. Avery 

Prod. Mgr Leo Hastings 

Acct. Suprs..A. W. Woodhouse, H. J. Ronalds 
Media Dir D. C. Fowler 



159 



ADVERTISING AGENCIES 

Branch Offices 

108 Peter St., Toronto, Ont., Canada 

Phone: EMpire 3-0237 

Exec. V.P., Manager R. J. Avery 

Petroleum Bldg., Edmonton, Alberta, Canada 

Phone: 2-8356 
Manager G. G. Steeves 

ROSE-MARTIN, INC. 

21 West 46th St., New York 36, N. Y. 

Phone: JUdson 2-3550 

ABP— ANPA 

President Irl W. Rose, II 

V.P., Gen. Mgr John A. Boulle 

V.P., Media Director G. M. Rundbaken 

V.P., Art Dir Alec B. Kenne 

Production Manager Ethel Whelan 

V.P.'s Allen A. Brinker, Waher M. 

Masters 

Copy Chief Frank McCullough 

Comptroller Joseph R. Anderer 

Estimated TV Billings: $300,000. 

IRVING ROSEN ADVERTISING 

84-49 168th St., Jamaica, N. Y. 

Phone: AXtel 7-7741 

Owner, Time Buyer Irving Rosen 

ROSENGARTEN & STEINKE, INC. 

483 Union Ave., Memphis 3, Tenn. 

Phone: JAckson 7-4566 

APA— ABP 

President Norton Rosengarten 

Exec. Vice Pres Lynn Steinke 

Radio-TV Dir Jay Scott 

ROSS ROY, INC. 

2751 East Jefferson Ave., Detroit 7, Mich. 

Phone: LOrain 7-3900 

ABP— ANPA— PPA—NOAB—NPB 

President Ross Roy 

V.P., Asst. to Pres Robert R. Roy 

Exec. V.P Thomas G. McCormick 

Sr. V.P., Creative Dir Maurice G. Vaughn 

V.P. & Art Dir John W. Hutton 

V.P., Acct. Supr Joseph G. Mohl 

Sr. V.P. & Great. Dir Wm. W. Shaul 

V.P. Pub. Rel Hubert F. Roy 

Copy Chief Joseph R. Neall 

Dir. of Bus. Develop Roy M. Marshall 

Media Dir Ronald A. Post 

Record. Dir John A. Roche 

Dir., Radio-TV David B. Siegel 

Secretary Erwin H. Haass 

Treasurer Lathrop P. Morse 

Controller Harry W. Mellen 

V.P., Media Carl E. Hassel 

Research & Media Dir Edward Simon 

Production Director William L. Miller 

Publicity Dir Robert V. Fancelt 

V.P., Dir. Prod. Analysis. .Kenneth S. Loring 

Personnel Dir George Macier 

Librarian Florence Armstrong 

Branch Offices 

214 E. 31st St., New York 16, N. Y. 

Phone: MU 5-1440 

Mgr John A. Roche 

1680 North Vine St., Hollywood 28, Calif. 
Phone: HOUywood 9-6263 



Vice-Pres Thomas F. Scott 

Ross Roy of Canada, Ltd. 

Canada Trust Bldg., Windsor, Ont. 

Phone: Clearwater 6-2371 

Vice Pres Robert B. Mackay 

RUDER & FINN, INC. 

130 E. 59th St., New York 22, N. Y. 
Phone: PLaza 9-1800 

Chairman of Board William Ruder 

President David Finn 

Exec. V.P Paul Zucker 

Vice Presidents Charles Lipton, 

Chester Burger, Richard Weiner 

Dir., Radio-TV Mildred Vigderhouse 

Prod. Mgr Phyllis Kish 

THE RUMRILL COMPANY, INC. 

1895 Mt. Hope Ave., Rochester 20, N. Y. 

Phone: BRowning 1-2150 

AAAA— ANPA— ABP 

President C. L. Rumrill 

Senior V.P.'s J. R. Van Arsdale, 

N. A. Gallagher 

V.P.'s C. N. Gleason, D. B. Miller J. E. 

Troskosky, F. F. Harned, R. D. Dunning, 
B. W. Jones, T. P. Howard, E. F. Novak 

Secy., Treas 7 H. R. Hanson 

Branch Offices 

10 Lafayette Sq., Buffalo, N. Y. 

Phone: MA 6020 

V.P., Manager J. G. Wells 

V.P.'s N. E. Forgie, H. R. Keating 

1512 Genesee St., Utica, N. Y. 
Phone: SWift 7-2850 

V.P. & Manager L. B. Riegler 

V.P H. T. Dufify 

LOWE RUNKLE CO. 

1313 Liberty Bank Bldg., Okla. City 2, Okla. 

Phone: CEntral 6-3521 

APA— NBP— AAAA— ABP 

President Lowe Runkle 

Vice-Presidents Roger Pishny, 

Howard Neumann, Monty Mann, Oscar 

Heuser 

Person. Dir George A. Mitten 

Radio, TV Director Mack Fuller 

Prod. Mgr P. Colman 

Art Dir Hugo Lindberg 

BEN SACEHEIM, INC. 

2 West 59th St., New York 19, N. Y. 

Phone: PLaza 1-2200 

AAAA— ABC— ABP— ANPA 

President Ben Sackheim 

Eixec. Vice-Pres George B. Pampel 

V.P.'s Milton Mensch, 

Lewis Nemerson 

V.P., Radio-TV William Pitts 

Time Buyer Robert Goldsmith 

Copy Chief Anne Green 

Executive Art Dir Robert Lopez 

Creative Director Matthew CantiUor 

Prod. Coord Irving Levine 

Media Director William Galker 

Acct. Execs Glenda Sullivan, Theodore 

Herrmann, George Miller 



160 



ADVERTISING AGENCIES 



WALKER SAUSSY ADVERTISING, 
INC. 

1820 Charles Ave., New Orleans 13, La. 
Phone: TUlane 3282 
ANPA— ABP— ABC 

President Boatner Reiiy 

V.P., Gen. Mgr P. J. btakelum, Jr. 

Vice Presidents Joseph Shields, Jr., 

D. W. Ziegelasch, Irvine J. Yidacovich, Sr., 
Robt. F. Anderson 
Acct. Execs.. . .Boatner Reily, P. J. Stakelum, 
Jr., Joseph C. Shields, Jr., Dwight >V. 
Ziegelasch, I. J. Vidacovich, Sr., Dorothea 
Schlesinger, John Browne, Peter A. Mayer, 
I. J. Vidacovich, Jr. 

Secretary Dorothea Schlesinger 

Treasurer. Alvin C. Camus 

Radio-TV Dir Peter A. Mayer 

Time Buyers & Accounts: Mrs. Marie B. 
O'Meara; American Brewing Co.; Elmer 
Candy Co.; Henderson Sugar Refinery; 
Hibernia Homestead & Svgs. Ass'n; Wm. B. 
Reily Co.; Southern Memorial. 
Branch Office 
1717 N. Highland Ave., Los Angeles, Calif. 
V.P Robert t. Anderson 

ALLEN SAVAGE AGENCY 

1 E. 57th St., New York, N. Y. 

Phone: EL 5-1434 

Owner Allen Savage 

FRANK B. SAWDON, INC. 

60 E. 56th St., New York 22, N. Y. 
Phone: PLaza 1-4646 

President Frank B. Sawdon 

V.P., Treas Victor Sawdon 

Radio-TV Producer J. P. Jones 

Branch Office 

6115 Selma Ave., HoJywood, Calif. 

Phone: HOUywood 4-7579 

W. C. Mgr AUan Moll 

A. A. SCHECHTER & ASSOC 

551 Fifth Ave., New York 17, N. Y. 
Phone: MUrray HiU 7-1150 

President A. A. Schechter 

V.P., Radio-TV Michael Roshkind 

Branch Offices 

333 No. Michigan Ave., Chicago 1, 111. 

Phone: Financial 6-9511 

Manager Charles Vance 

nil Wilshire Blvd., Los Angeles 17, Calif. 

Phone: HUntley 2-0798 

Manager Helen Bowman 

SCHECK ADV. AGENCY, INC. 

9 Clinton St., Newark 2, N. J. 

Phone: Market 2-0480 
ANPA— APA— NBP— SNPA 

President Julius Scheck 

V.P., Media Dir E. Grant Scheck 

Secy. & Treas Morris Scheck 

Prod. Mgr., Art Dir L. Sansone 

Copy Chief E. Bimberg 

Space Buyer Frank M. Craumer 



SCHENKER COMPANY 

2301 Wabansia Ave., W., Chicago 47, 111. 
Phone: ARmitage 6>1600 

Pres., Media Dir Sidney R. Raike 

Vice-Prcs J. E. Schenkei 

Art Dir M. Rickabaugli 

Radio Time Buyer & Prod. Mgr. 

Space Buyer C. D. Domin 

SCHNEIDER, JOSEPH P., ADV., INC. 

11 E. 44th St., New ifork 17, N. Y. 
Phone: MUrray Hill 7-8294 

President Joseph P. Schneider 

Exec. V.P., Art Dir Alfreda Walsh 

Secretary Philip Nemirotf 

Prod. Mgr Anne Zamhito 

Space Buyer Mark Barry 

GORDON SCHONFARBER & 
ASSOCIATES, INC. 

58 Weyhossel St., Providence 3, R. I. 
Phone: GAspee 1-4813-4-5 

ABP-^ANPA— APA— NBP— NOAB 

President Gordon Schonfarher, Jr. 

V.P., Prod. Mgr Russell C. Edwards 

Vice-Pres., Copy Chief John B. Swift 

Secretary Amanda C. J. Olsson 

Radio-TV Dir Richmond A. Patterson 

SCHV\^AB, BEATTY, & PORTER, INC. 

660 Madison Ave., New York 21, N. Y. 

Phone: TEmpleton 8-8410 

ABP— ANPA— NBP 

President Victor 0. Schwab 

Exec. V.P Richard Porter 

Vice President John M. Jenks 

Radio-Time Buyer Rae Elbroch 

ED SHAPIRO INC. 

1831 Chestnut St., Philadelphia 3, Pa. 

Phone: LO 4-2877 

ANPA— ABP— NBP 

President Edward Shapiro 

Treas.-Sec H. Hymen Shapiro 

JOHN W. SHAW ADVERTISING, INC. 

51 E. Superior St., Chicago 11, 111. 

Phone: MOhawk 4-6323 

ANPA 

President & Treas John W, Shaw 

Exec. V.P David E. Guerrant 

Senior V.P P. L. O. Smith 

VP.'s Sigmund T. Seaman, 

Norman R. Anderson, Ralph Stewart, 
Charles J. Allen, Bruce Baldwin 

V.P., Secretary Robert C. Milner 

Media Dir Richard L. Rogers 

Radio-TV Dir Hathaway C. Kemper 

Time Buyers Isabel McCaulay, June 

Nelson, Marilyn McDermott 
Branch Office 
5225 Wilshire Blvd., Los Angeles 36, Calif. 

' Phone: WE 6-4711 
Mgr Jack R. Schulter 

SILTON BROS., CALLAWAY INC. 

131 Clarendon St., Boston 16, Mass. 



161 



ADVERTISING AGENCIES &iS:^=!3:as::SSas:l£:ft=Sfcfi=l£^S=«:^^ 



Phone: CO 7-3730 
ABP— ANPA— NBP 

Board Chairman Jason N. Silton 

President Myron L. Silton 

Exec. V.P Ramon N. Silton 

Senior VJP Earle W. Ho£fman 

Treasurer Morris Susman 

Media Director Marie Kachinski 

Asst. Treasurer Ruth B. Comerford 

SIMON & GWYNN 

3329 Poplar Ave., Memphis 11, Tenn. 
Phone: FA 7-1691 

SNPA— ANPA— APA- NO AB— ABP 

Partners Milton Simon, H. N. Gwynn 

Art Prod. Mgr Carlos Gordon 

SIMONS-MICHELSON CO. 

1126 Lafayette Bldg., Detroit 26, Mich. 

Phone: Woodward 3-3000 

AAAA— ANPA— ABP— APA— NBP 

Partners Leonard N. Simons, 

Lawrence J. Michelson 

Prod. Mgr Arthm- H. Copland 

Radio-TV Dir Richard Hughes 

SMITH/GREENLAND COMPANY 

730 Fifth Ave., New York 19, N. Y. 
Phone: Circle 6-6161 

President Leo Greenland 

V.P.'s Roy Danish, Peter G. Weinberg, 

Murray Platte, Howard Rowland 

Sec.-Treas Martin L. Smith 

Copy Chief Murray L. Klein 

Production Mgr Harold Franklin 

Art Director Gerald Charm 

Media Director Les Towne 

Time Buyers Florence Taft, Joe King, 

Ronnie Walker 

SMITH, TAYLOR & JENKINS, INC. 

223 Fourth Ave., Pittsburgh 22, Pa. 

Phone: ATlantic 1-9312 

ABP— ANPA— APA 

President Ronald P. Taylor 

Vice Presidents W. C. Sutherland, E. B. 

Hudson, R. E. Quaid, Phil Demme, R. K. 
Pearson, L. M. Dillon 
Radio Director Lei Sterne 

W. J. SMITH CO. 

Commonwealth Bldg., Louisville 2, Ky. 

Phone: JUniper 4-2163 

APA— SNPA— ANPA 

Pres. & Treas., Prod. Mgr W. J. Smith 

Vice-Pres. & Secy G. B. Smith 

Media Dir. & Copy Chief H. D. Peltier 

SON DE REGGER ADV. AGENCY 
INC. 

3422 Ingersoll Ave., Des Moines 12, la. 
Phone: CRestwood 9-0554 
ANPA— APA— ABP— NBP 

Ch. & Treas Les Son De Regger 

President T. Peterson 

Secretary A. H. Son De Regger 

Prod. Mgr Joseph Danieli 



C. JERRY SPAULDING, INC. 
201 Commercial St. Worcester 8, Mass. 
Phone: PLeasant 3-4789 
Pres., Treas. & Radio Time Buyer 

C. Jerry Spaulding 

Vice President R. F. Hayward 

Secretary E. J. DriscoU 

Art Director Harvey Ball 

Prod. Mgr Charles Rice 

RAYMOND SPECTOR COMPANY. 
INC. 

445 Park Ave., New York 22, N. Y. 
Phone: MUrray Hill 84407 
ABP— ANPA— APA— NBP 

President, Treas Raymond Spectoi 

Client Service Bert Schwartz 

Art Director Irving Trabich 

EVoduction Manager Bernard Ludin 

SPITZ ADVERTISING AGENCY, INC. 

530 Oak St., Syracuse 3, N. Y. 
Phone: 9-5581 
ABP— ANPA 

Owner, Acct. Exec William Spitz 

Art Director .- Frederic Berg 

Copy Chief P. Pehizotto 

Radio-TV Dir Patricia Montfort 

SPITZER & MILLS UMTTED 

50 King St., West, Toronto, Ontario 

Phone: EMpire 6-2811 

ABC 

Board Chairman C. F. Mills 

Vice Chmn. of Bd J. W. Spitzer 

President W. H. Reid 

V.P.'s F. J. Collins, D. McCrimmon, 

W. F. Nugent, J. H. Randle, W. G. Wallace 

Radio-TV Dir R. A. Stevenson 

Time Buyer .M. E. McCullagh 

Montreal Media Dir F. Harbinson 

Radio TV Director T. R. Hart 

Media Dir P. Judson 

Branch Office 

3405 Addington Ave., Montreal, Quebec 

Phone: HU 1-0344 

V.P.'s J. H. Randle, D. McCrimmon 

STAMLER, BROOKS & SOGHIGIAN, 
INC. 

2000 P St., N.W., Washington 6, D. C. 

Phone: ADams 2-0100 

AAAA 

Chairman Arthur D. Stamler 

Pres H. H. Soghigian 

Exec. V. P Ronald J. Brooks 

Art Dir John W. Trotta 

Media Dir Joan Doucette 

Radio-TV Dir A. D. Stamler 

Radio Mgr D. B. Schain 

Time Buyers A. D. Stamler, H. H. 

Soghigian, R. J. Brooks, D. B. Schain 

Branch Offices 

13 Summit Ave., Boston 49, Mass. 

Phone: DUnkirk 7-1981 

Mgr A. W. Potter 



162 



awe:iw&isie=sjrs&:i5=iirs=t&3>^^ ADVERTISING AGENCIES 



120 N. Pitt St., Alexandria, Va. 
Phone: TEmple 6-5483 

Mgr H. H. Hanson 

Estimated Radio Billings: $160,000. 
Estimated TV Billings: S350,000. 

STEBBINS, BARTON ADVTG. 

3142 Wilshire Blvd., Los Angeles S, Calif. 
Phone: Dunkirk 8-8131 
ABP— ANPA— AAAA 

President Barton A. Stebbins 

Secy., Treas Dorothy M. Elliott 

Production Mgr Dewey Harrison 

Copy Chief S. Elstad 

Art Dir F. E. Williams 

Media Dir A. W. Gudelman 

STEBBINS, HAL, INC., ADV. 

714 W. Olympic Blvd., Los Angeles 15, Calif. 

Phone: Richmond 9-5317 

ANPA— APA— AAAA— ABC— NBP 

President Hal Stebbins 

V.P. Acct. Exec M. Corcoran 

Treas Ruth Winberg 

Secretary Winifred Graham 

Art Dirs Jack Eipper, Jack Vibber 

Prod. Mgr Al Schuknecht 

Branch Office 

988 W. El Camino Rd., Sunnyvale, Calif. 

Phone: REgent 94160 

V.P., Mgr M. Corcoran 

STERLING ADV. AGENCY, INC. 

9 East 40th St., New York 16, N. Y. 

Phone: ORegon 9-6767 

ANPA— NBP 

Chr. Bd., Pres S. M. Broun 

Vice Pres Gertrude Neuren 

Prod. Mgr Larry Bronfman 

Sec, Comptroller Morton S. Sirota 

Copy Chief Joyce Halse 

STOCKTON, WEST, BURKHART, 
INC. 

1300 First Natl. Bank Bldg^ Cincinnati 2, 0. 

Phone: Dunbar 1-5600 
AAAA— ABP— ANPA— APA— NBP— NOAB 

Chmn. of Bd Ranald S. West 

Pres., Treas C. Thomas Martin 

Vice Pres B. A. Schloemer 

V.P., Media, Time Buyer. . . .R. A. McDowell 

V.P .Robert Helmich 

Television Production Gary Lee 

Prod. Mgr Richard Thompson 

STORM ADVERTISING CO., INC. 

72 East Ave., Rochester 4, N. Y. 
Phone: BAker 5-9140 

President Morry Storm 

VP., Art Dir Vincent Mar cone 

Copy Chief Mark A. Van Liew 

Radio-TV Time Buyer Barbara Harmon 

Branch Office 

71 Maryland Plaza, St. Louis 8, Mo. 

Phone: FOrest 1-8700 

Mgr G. P. Deppe 

DANIEL F. SULLIVAN CO., INC. 

216 Tremont St., Boston 16, Mass. 

Phone: HAncock 6-7644 



AAAA— ABP— ANPA— APA— NBP 
President Daniel F. Sullivan 

Vice Pres Robert N. Sullivan 

Art Dir., Prod. Mgr J. .f. McCabe 

Media Dir Walter K. Munroe 

SULLIVAN, STAUFFER, COLWELL 
& BAYLES, INC. 

575 Lexington Ave., New York 22, N. Y. 

Phone: MUrray Hill 8-1600 

ANPA— APA— NOAB— NBP— AAAA 

Chairman Raymond F. Sullivan 

Vice Chmn.. .Donald D. Stauffer, S. Heagen 

Bayles 

President Brown Bolte 

V.P. Operations Ralph Smith 

Sr. VjP Clifford Spiller 

Vice-Pres. & Treas.... T. Newton Weatherby 

V.-P. & Media Dir Francis Minehan 

V.P., Media Dept. Mgr Lloyd Harris 

V.-P. & Merch. Dir Daniel 0*Meara 

Vice-Pres Mary A. Ayres 

Vice-Pres Herbert A. Vitriol 

Vice-Pres Luther H. Wood 

Vice-Pres Ida S. Raisback 

Vice-Pres Barrett Welch 

Vice-Pres Horace Hagedorn 

V J'.'s Frank Henderson, 

Richard R. Uhl, Eugene F. Whelan, L. 

Brooks Elms, James Tennyson, I. Emory 

Ward, Horace E. Curtis 

V.P., Research Dir Timothy J. Healy 

V.-P. & Head Art Dir Robert West 

Prod. Mgr George Andrew 

Controller N. Argueso 

V.-P. & Radio-TV Dir Philip H. Cohen 

Radio-TV Bus. Mgr Frank Reed 

V.P., Network Operations George Frey 

Branch Office 
6253 Hollywood Blvd., Hollywood 28, Calif. 

Phone : Hollywood 4-2119 
Vice-Pres. & 

TV-Radio Dir John Van Nostrand 

Vice President Robert W. Ballin 

Estimated Radio Billings: 18,500,000. 

Estimated TV BUlings: $24,800,000. 

SWAN & MASON ADVERTISING, 
INC. 

509 Madison Ave., New York 22, N. Y. 
Phone: ELdorado 5-3263 

President Robert G. Swan 

Exec. V.P., Treas WiUard W. Mason 

V.P.'s Carlos A. Franco, George 

Crandall 

Branch Office 

1720 S. Boulder St., Tulsa 17, Okla. 

Phone: LUther 4-6115 

Exec. V.P., Treas Willard W. Mason 

TATHAM-LAIRD, INC. 

64 East Jackson Blvd., Chicago 4, 111. 

Phone: HArrison 7-3700 

AAAA— ABP— ANPA 

Chairman of the Bd Arthur E. Tatham 

President J. Kenneth Laird 



163 



ADVERTISING AGENCIES 5P53=5]=5P35:5P5?:^3=33=:i3=5J=5P55=5«^^ 



Treasurer Harold C. Jensen 

Asst. Treas Fred Winter 

Secretary Mary Kyak 

Dir. Radio-TV W. H. Thomas 

Copy Chief Harry Kinzie 

Market Res. Dir Arthur A. Simon 

Media Director George A. Bolas 

Media Supervisors Jack Ragel 

Roy A. Boyer, John Singleton 

Broadcast Media Mgr Philip L. Gore 

Radio, TV Dir., Coram. Prod Dan Ryan 

Merchandising Director M. J. O'Connor 

Production Manager Eldon Rohrsen 

Creative Research Director. .Dr. Don Kanler 

Branch Offices 

420 Lexington Ave., N. Y. 17 

Phone: PLaza 14680 

Exec^in-Charge John Masterson 

1680 Vine, Hollywood 38, Calif. 
Phone: HOUywood 1-9228 

Exec.-in-Charge Vic Hunter 

Estimated Radio Billings: $2,500,000. 
Estimated TV Billings: $17,800,000. 

TELESALES, INC. 

350 Fifth Ave., New York 1, N. Y. 

Phone: LAckawanna 4-1150 

President Robert L. Zimler 

TV Prod. Dir Dorothy Wagman 

TERRY, GRAY-SCHWARTZ & 
HARRIS, INC. 

5860 N. Lincoln Ave., Chicago, 111. 
Phone: LOngbeach 1-4428 

Pres., Exec. Prod., Radio-TV Ron Terry 

V.P., Med.-Rsch. Dir B. P. London 

V.P., Prod. Mgr., Pub. Rel.. .P. Fleischmann 

Secretary-Treas Gloria Lynn 

Office Manager Ramona Darlak 

Consumer Div. Mgr F. E. Mandl 

Creative Art Dir D. Blakey 

Space-Buy er. Lib Loretta Novak 

Radio-TV Dir., Copy Chief.. Alden Richman 
Time Buyers Ron Terry, Gloria Lynn, 

Bernard P. London, Peter Fleischmann, 

Filmore E. Mandl 

THOMAS & DOUGLAS, INC. 

119 W. 57th St., New York 19. N. Y. 
Phone: Circle 6-6543 
ANPA— APA— NBP 

Pres^ Art Dir Wilbur L. Thomas 

Secretary George F. Reid 

V.P.'s G. Douglas Bogart 

Treas., Space Buyer C. Vitaliano 

J. WALTER THOMPSON COMPANY 

420 Lexington Ave., New York 17, N. Y. 

Phone: MUrrayHill 6-7000 

AAAA— ABP— ANPA— NOAB— ABP 

Chairman Stanley Resor 

Vice Chairman Henry C. Flower, Jr. 

Vice Chairman Samuel W. Meek 

President Norman H. Strouse 

Dir., Radio-TV Dan Seymour 



V.P. & Dir. of Media Arthur A. Porter 

Dir. of Research Dr. D. R. Longman 

Admn., Radio-TV John F. Devine 

Media Dept. Manager Richard Jones 

TV Group Heads Robert E. Buchanan, 

Storrs Haynes, Woodrow Benoit 
Branch Offices 
410 No. Mich. Ave., Chicago, 111. 
Phone: MOhawk 4-6700 

Vice Pres., Mgr George C. Reeves 

Radio-TV Mgr John E. Mosman 

Media Dir John de Bevec 

535 Griswold St., Detroit, Mich. 
Phone: WO 2-8890 

V.P., Mgr W. D. Laurie, Jr. 

Radio-TV Rep Eldon Hazard 

6505 Wiishire Blvd., Los Angeles, Calif. 
Phone: OL 3-0300 

V.P., Manager Tom Cooper 

V.P., Prog. Dir Charles Vanda 

299 Alhambra Circle, Coral Gables, Fla. 
Phone: Highland 5-1391 

Manager Albert Cameron 

320 California St., San Francisco, Calif. 
Phone: GA I-35I0 

V.P., Mgr Harry A. Lee 

2440 Republic Bk. «ldg., Dallas, Tex. 
Phone: Riverside 1-4584 

Mgr J. William Braver 

621 17th St., Denver 2, Colo. 
Phone: AMherst 6-3861 

Mgr Thomas McAskin 

311 Palmer Bldg., Atlanta 3, Ga. 
Phone: JAckson 3-1744 

Mgr D. E. Dumont 

313 International Trade Mart 
New Orleans 12, La. 
Phone: Tulane 7654 

Mgr W. V. McGreevy 

1737 De Salles St. N.W., Washington, D. C, 
Phone: NAtional 8-6140 

Mgr John J. Barnhill 

Estimated Radio Billings: $13,500,000. 
Estimated TV Billings: $110,575,000. 

TRACY, KENT & CO., INC 

147 E. 50th St., N. Y. 22 

Phone: ELdorado 5-4404 

ABP— ANPA— APA— NBP 

Chairman of Board Wm. Irwin Tracy 

Pres Frank S. Kent 

Treas., Secy George M. Pease 

Prod. Mgr H. V. Kelly 

Vice-Pres. & Art Dir Hugh F. Donnell 

TRACY-LOCKE CO., INC. 

2501 Cedar Springs Road, Dallas I, Texas 

Phone: RI 8-4741 

AAAA— ABP— ANPA— ABC 

President Morris Hite 

V.P., Treas John H. Wellenkamp 

Prod. Mgr W. H. Muessig 

Media Dir Ernestine Parker 

Radio, TV Director Lawrence E. DuPont 

Ass't. Radio-TV Dir Paul Girard 



164 



^ft=a=is=ft3fcifc=a=GcSfca:s£:^ifcie=a^^ ADVERTISING AGENCIES 



JAY VICTOR & ASSOC, INC. 

1225 Raymond Blvd^ Newark, N. J. 

Phone: MArket 3-8487 

N. Y. Phone: BA 7-6474 

Pres Jay Victor 

V.P., Secretary Beatrice Victor 

V.P., Controller Eli Seolnick 

WABE, INCORPORATED 

730 Fifth Ave., New York 19, N. Y. 

Phone: COlumhus 5-3530 

President Charles Bernard 

Asst. to Pres Rita Hughes 

Art Dir Leonard Kessler 

Acct. Exec Henry Richard 

WADE ADVERTISING INC. 

20 N. Wacker Drive, Chicago 6, III. 

Phone: Financial 6-2100 

ANPA— ABP— NOAB 

President Albert G. Wade II 

Exec. V.P Paul McCluer 

Group Spvrs Robert E. Owyer, 

Hal H. Thurber 

Research Dir Gordon Norberg 

Art Director J. B. Hoopea 

Media Dir David S. Williams 

Marketing Director Louis J. Nelson 

Dir. of Radio-TV Jack FarneU 

Dir. of TV Film Dept Booth Luck 

Branch Offices 

6 East 45th St., New York, N. Y. 

Phone: OXford 7-9261 

Mgr Henry J. Opperman 

6381 Hollywood Blvd., Hollywood 28, Calif. 

Phone: HOllywood 4-7457 
Exec. Vice Pres., Mgr . . . Forrest F. Owen, Jr. 
Estimated Radio Billings: $1,000,000. 
Estimated TV Billings: $20,000,000. 

HUGO WAGENSEIL & ASSOC. CO. 

Talbott Bldg., Dayton 2, Ohio 
Phone: HEmlock 5542 

ABP— APA—AAAA— ANPA 

President Paul B. Willis 

V.P., Creative Dir Harley Case 

Radio Dir F. R. Harwood 

WnjJAM WARREN, lACKSON & 
DELANEY 

45 W. 45th St., New York 36, N. Y. 

Phone: JUdson 6-0350 

ABP— APA— ANPA 

Partners Harry Solow, Jr., 

William W. Solow, S. P. Jackson 

Radio Dir Harry Solow, Jr. 

TV Director S. P. Jackson 

Pub. Rela. Dir Dorothy Stevens 

Radio-TV Prod. Dir Harry AUevaran, 

Account Executives S. P. Jackson, 

Ed O'Brien, Harry Alleva, Paul Kopp, J. C. 
Silverman, Jack Wilson 

WARWICK & LEGLER, INC. 

375 Park Ave., New York 22, N. Y. 
Phone: PLaza 14700 



President H. Paul Warwick 

Vice-Presidents Henry Legler, 

Thomas H. Shanley, Thos. J. Murray, L. H. 

Russell, Wm. Zerweck 

V.P., TV-Radio Dir William P. Warwick 

V.P., Media R. S. Bean 

V.P., Copy Chief Robert L. Edens 

Exec. Producer-TV Andrew Christian 

Prod., Dir.-TV Sheldon Piatt 

TV Art Director Benjamin Colarossi 

Fashion Coordinator Jane Marcher 

WASSER, KAY & PHILLIPS, INC. 

1231 Banksville Rd., Pittsburgh 16, Pa. 

Phone: LOcust 3-1570 

NBP 

President G. S. Wasser 

Exec. Vice Pres L. Cook Thompson 

Treasurer John R. Kersch 

Media Dir William R. Esch 

Radio, Television Director Alvin Roth 

NORMAN D. WATERS & 
ASSOCIATES, INC. 

6 East 39th St., N. Y. 16, N. Y. 

Phone: MUrray Hill 5-8950 

ANPA— NBP— ABP 

President Norman D. Waters 

Vice President Bliss Woodward 

Secretary Elaine L. Waters 

Production Mgr Leo Israel 

General Manager Sydney L. Baron 

Media Dir L. Sanford Waters 

WATTS, PAYNE-ADV., INC. 

311 West 7th-Denver Bid., Tulsa 3, Okla. 

Phone: Diamond 3-8108 

AAAA— ABP— ANPA— AFA 

Pres., Treas Oscar E. Payne 

Vice Presidents. .Leslie S. Hauger, Don Dyer 

Production Mgr Steve Snvder 

Secy., Radio-TV Dir Don S. Mitchell 

Prod. Expeditor Larry Bettis 

Radio-TV Traffic Marilyn McClure 

Estimated Radio Billings: $275,000. 

Estimated TV Billings: $100,000. 

WEBB ASSOCIATES, INC. 

330 Fifth Ave., New York, N. Y. 
Phone: LO 5-6462 

President Bernard Schiff 

Controller Gertrude Sternick 

Production Mgr Lee Kriss 

TV Dir Elaine B. Hudson 

MILTON WEINBERG ADVERTISING 
CO. 

6523 Wilshire Blvd., Los Angeles 48, Calif. 
Phone: OLive 3-2300 
ABC— ANPA-^APA 

President Bernard Weinberg 

General Manager William Krauch 

Media Dir Joe Stearns 

Art Dir Sam Diamond 

Prod. Mgr Harry Krauch 



165 



ADVERTISING AGENCIES 



EDWARD H. WEISS & CO. 

360 N. Michigan Ave., Chicago, 111. 
Phone: CEntral 6-7252 

President Edward H. Weiss 

Exec. Vice Pres Irving D. Auspitz 

V.P., Dir. of Media Jack Bard 

V.P., Copy Dir Byron A. Bonnheim 

V.P Bernard J. Gross 

V.P Jerome Joss 

V.P., Creative Dir N. Lee King 

V.P., Secy., Radio-TV Dir... Marvin L. Mann 

V.P., Acct. Supvr Kenneth Murison 

V.P., Treas Ernest Stern 

Prod. Mgr Leo Sikes 

Branch Offices 

730 Fifth Ave., N. Y. 19, N. Y. 

Phone: JUdson 6-8313 

Director Marvin L. Mann 

6399 Wilshire Blvd., Los Angeles, Calif. 

Phone: OLive 3-8360 

Mgr Robert Harris 

WEISS 6c GELLER 

400 Madison Ave., New York 17, N. Y. 
Phone: PLaza 3-4070 
ANPA— NOAB— APA 

President Max A. Geller 

Exec. V.P., Media Dir Max Tendrich 

Sr. V.P., Creative Dir Lawrence Wisser 

V.P. Art Dir Arthur Gordon 

V.P. Dir. Mkt Robert Breckenridge 

Time Buyer Jack Geller 

P.od. Mgr Sally Green 

WERMEN & SCHORR, INC. 

1616 Walnut St., Philadelphia 3, Pa. 
Phone: Pennypacker 5-1688 
APB— APA— NOAB— ANPA 

President David Wermen 

Vice President J. Leonard Schorr 

Radio-TV Director Lester Harmon 

Director Graphic Arts Allen Greenfield 

Art Director Edward Schorr 

Radio-TV Time Buyer R. Segal 

Radio-TV Prod. Mgr J. Samuelsohn 

E. TAYLOR WERTHEIM 

347 Madison Avenue, New »York 17, N. Y. 
Phone: MUrray Hill 4-7545 

Owner, Media Dir E. Taylor Werlheim 

Art Dir Jose Ramos 

THE WESLEY ASSOCIATES, INC. 

630 5th Ave., New York 20, N. Y. ' 
Phone: JUdson 2-8050 
ABP— ANPA-^NBP— NOAB 

President Leland G. Wesley 

Fxec. V.P John N. Jackson 

V.P., Chmn. Plans Bd Harold Breitner 

Vice President LeGrand L. Redfield 

Creative Art Dir G. Heller 

Prod. Mgr Ed Fitzgerald 

Radio-TV Mgr Jos. D. Knap, Jr. 

Creative Dir. R-TV John Zimmer 

Art Dir A. Keimedy 



WEXTON COMPANY, INC. 

444 Madison Ave., New York 22, N. Y. 
Phone: MU 84050 

President Larry Schwarta 

Exec. V.P Martin Solow 

Vice Presidents Ed Greenberg, 

George Gilbert, Adrian Price 

V.P., Radio-TV Dir John Eckstein 

Secy .-Treas Howard Wechsle* 

Estimated Radio Billings: $250,000. 

Estimated TV Billings: $650,000. 

WINIUS-BRANDON COMPANY 

1706 Olive St., St. Louis 3, Mo. 

Phone: CHestnut 1-6380 

AAAA 

President Enno D. Winius 

Sr. Vice-Pres C. A. Brandon 

V.P., Creative Dir James D. Nevins 

Vice-President, Treas W. L. Sanborn 

Sec George R. Bishop 

Radio-TV Dirs., Time Buyers .... Herbert P. 

Halpern, Mrs. B. Essenpreis 

Branch Office 

1016 Central, Kansas City, Mo. 

Phone: HA 1-7383 

V.P James H. Barickman 

G. WINSTON & COMPANY 

32 W. 46th St., New York 36, N. Y. 
Phone: Circle 54880 

President George V. Bleier 

V.P., Gen. Mgr Dave Carson 

Art Dir H. B. Kornheiser 

Research Dir Albert Tedaldi 

WYATT ADVERTISING AGENCY 

427 9th St., San Antonio 2, Texas 

Phone: CA 6-2226 

SNPA 

Owner .William I. Wyatt 

Art Dir William J. Lytic 

Media Dir Patricia Porter 

Radio-TV Dir Julia Payne 

Prod. Mgr Boyce Shelton 

YOUNG d RUBICAM, INC. 

285 Madison Ave., New York 17, N. Y. 
Phone: MUrray Hill 9-5000 
AAAA— APA— NOAB— ABC 

Board Chairman Sigurd S. Larmon 

Chmn., Exec. Comm Louis N. Brockway 

President George H. Gribbin 

Sr. V.P., Co-Chmn. Plans Bd A. V. B. 

Geoghegan 

Exec. V.P Frank Pagan 

Sr. V.P., Contact Dept Harry Harding 

V.P., Radio-TV W. Crider, E. H. Erlick, 

N. Glenn 

V.P., Mgr., Radio-TV Pub Harry Rauoh 

VP., Merchandising Dir Eldon E. Smith 

V.P., Dir. Research Dr. Peter Lang hoff 

Mgr. of Radio-TV Oper D. Y. Bradshaw 

Controller M. Wray Witten 

V.P. Art Dept Walter P. Glenn 

V.P., Acct. Supvrs Milf ord Baker, Jesse 

O. Bickmore, Harry B. Carpenter, Thos. 



166 



RDVERTiSING AGEHCIES 



W. Clark, Thos. R. Cox, Jr., Geo. B. Dippy, 
Wilson H. Kierstead, Alexander Kroll, A. 
Gardiner Layng, J. Layng, Marline, G. Mon- 
tagu Miller, Douglas J. Murphey, Walter 
K. Nield, Bernard Pagenstecher, Edgar B. 
Van Winkle II, Walter B. C. Washburn, 
Luis G. Weil, Frank Yahner, Chas. T. 
Young 
V.P., Copy Dirs... William J. Colihan, Jr., 
Hanley M. Norins, Mary E. O'Meara, 
Robt. D. Work 
V.P., Radio-TV Acct. Supvr.. .Norman Glenn 

V.P., Media Rel. Dir Wm. E. Matthews 

Branch Offices 

333 No. Michigan Ave., Chicago 1, 111. 

Phone: Financial 6-0750 

Vice Pres. in Charge. .Robert H. Binkerhoff 

645 Griswold St., Detroit 26, Mich. 

Phone: WOodward 1-7050 

V.P., Mgr R. McKelvey 

Holly & Hyland Ave., Hollywood 28, Calif. 

Phone: HO 2-7181 
V.P., Hollywood TV Div. Dir... Walter H. 

Bunker 
120 Montgomery St., San Francisco 4, Calif. 
Phone: EXbrook 7-1838 

V.P., Mgr George B. Richardson 

611 Wilshire Blvd., Los Angeles 17, Calif. 
Phone: MAdison 6-7641 

V.P., Mgr Jack W. Smock 

Estimated Radio Billings: $13,600,000. 
Estimated TV Billings: $89,400,000. 



YOUNT COMPANY 

12 East 10th Street, Erie, Pa. 
Phone: GL 2-2816 

President M. A. Yount 

Acct. Execs M. John Yount, 

R. A. Lewandoski 
Production Mgr Ann Di Nicola 

THE ZAKIN COMPANY 

27 East 37th St., New York 16, N.Y. 

Phone: MU 4-0630 

ABP— ANPA 

Partners Alvin Zakin, Theo. Eisenberg 

Secretary Gwynn Meden 

Treasurer Sam Stern 

Production Manager Frank Milgiore 

Copy Chief Joan Hart 

PETER ZANPHIR ADVERTISING 

565 5th Ave., New York 17, N. Y. 

Phone: OX 7-6996 

ABP 

ZIMMER, KELLER & CALVERT, INC. 

28 Adams Ave., W., Detroit 26, Mich. 

Phone: WOodward 1-9151 

AAAA— NBP— APA 

President R. E. Keller, Sr. 

Exec. V.P H. W. Calvert 

Vice President A. H. Ritter 

Media Dir C. D. Bortman 

Prod. Mgr C. S. Kennedy 

Public Rel. Dir D. A. Hallack 



YOU CAN GET THE BEST, 
WHY SETTLE FOR LESS? 



the Best Is the Associated Press. 



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FACT 



The prestige of your station depends, 
* to a large degree, on the quality of its 
news programs. 



FACT 



The quality of the news programs 
depends on the source which gathers 
and distributes the news. 



FACT 



There is no better source than 
THE ASSOCIATED PRESS, whose 
• unmatched facilities and talent assure 
you of the best in day-to-day coverage 
and handling of the news. 



CONCIUSION: 



YouCan Get The Best 
Why Settle For less? 




50 Rockefeller Plaza 
New York 20, N. Y. 



172 




1960 



AGENCY TIME 



ABRAMS, WILLIAM F. 

of Sullivan, Stauffer, Colwell & Bayles, Inc., was 
born Jan. 16, 1935. He attended N.Y.U., and en- 
tered advertising with SSC & B in 1955, as assistant 
time buyer. He handles the following accounts: 
Lever Brothers — Silver Dust Blue; The Best Foods, 
Inc. — Presto, Rit, Shinola, H-O Cereals; Oil In- 
formation Committee. 

• • • 

ALLEN, POLLY 

of J. Walter Thompson Co., is a graduate of Endi- 
cott Jr. College, and entered advertising with 
J. Walter Thompson in 1950, as estimator. Her hob- 
bies are theatre and reading. She handles the 
Eastman Kodak Co. account. 

• • • 

ANDERSON, ROBERT F. 

of Sullivan StaufFer, Colwell & Bayles, Inc., was 
born Dec. 20, 1926. He graduated from George- 
town (BS) in 1949, and that year entered advertis- 
ing with RCA as public relations rep. He has held 
posts with CBS, Benton & Bowles, McCann-Erickson, 
and ReidI & Freede. He handles the following ac- 
counts: Noxzema Chemical Co., Lipton Tea. 

• • * 

BACZEWSKI, EDWARD T. 

of Cunningham & Walsh, Inc., was born Oct. 12, 
1921. He is a graduate of Fordham (BA) 1943, 
Harvard Bus. School (MBA) 1947, and entered ad- 
vertising with Kenyon Research in 1946, as re- 
search reporter. He is married and has seven chil- 
dren. His hobby is politics. He handles the Sunshine 
Biscuits Inc. account. 

• * • 

BALDWIN, BRENDAN J. 

of Kenyon & Eckhardt, Inc., was born June 9, 1927. 
He attended Cornell and Columbia, entered adver- 
tising with Donahue & Coe in 1946, and held posts 
with Paris & Peart, Maxon, Inc., and Benton & 
Bowles. He is married to Margaret O'Shea and has 
four children. His hobby is sports. He handles the 
following accounts: Pepsi-Cola, Anaconda, Plywood, 
GCMI, Shell, McKesson-Robbins, Canadian Pacific. 

• * • 

BALLMANN, HAL 

media buyer of Batten, Barton, Durstine & Osborn, 
Inc., was born July 21, 1931. He is a graduate of 
Missouri and entered advertising with BBDO in 
1957, as asst. media buyer. He is married and has 
two children. His hobbies are bridge, gardening, 
and sports. He handles the following accounts: 
Western Airlines, Rexall Drug Co., L. A. Times- 
Mirror Co., DeSoto Dealers Assoc, Valiant Dealers 
Assoc. * * * 

BALNAVES, DAVID W. 

of MacManus, John & Adams, Inc., was born Feb. 
8, 1930. He attended Wayne U., entered advertis- 
ing with McCann-Erickson in 1953, as media buyer, 
and held posts with Grand Advertising. He is mar- 
ried to Shirley Casey and has two children. His hob- 
bies are bowling, golf and handball. He handles the 
following accounts: Pontiac Motor Corp., Dow 
Chemical, MMM, Briggs Manuf. Co., Bull Dog Elec- 
tric Co., Fairmont Railway Motor, Vaurhall Motor, 
Lyon, Inc. 



BARDACH, PETER M. 

of Foote, Cone & Belding, Inc., was born in 1929. 
He is a graduate of Hobart (BA), and entered ad- 
vertising with Dancer-Fitzgerald-Sample in 1952, as 
time buyer. He handles the Liebmann Breweries ac- 
count and special campaigns. 

* * * 

BARNETT, DOROTHY JEAN 

of Warwick & Legler, Inc., was born February 15, 
1924. She attended N.Y.U., and later entered ad- 
vertising with Roy J. Durstine, Inc., in 1954, as as- 
sistant time buyer. Her hobbies are music, dancing, 
and reading. 

• • • 

BARRY, AILEEN M. 

of Grey Advertising Agency, Inc., is a graduate of 
Mt. St. Vincent (BA). She entered advertising with 
McCann-Erickson in Radio-TV research, and held 
posts with Foote, Cone & Belding. Her hobbies are 
travelling and photography. She handles the fol- 
lowing accounts: H. D. Lee, RCA Records, Shwayder 
Bros., Dan River Mills, Fruit of the Loom, Ronson. 

• • . * 

BEAN, RICHARD S. ' 

of Warwick & Legler, Inc., was born in 1915. He 
entered advertising with Ruthrauff & Ryan in 1934, 
and held posts with Pedlar & Ryan, and Grey Ad- 
vertising Agency. He is married to Ethel Jokumsen 
and has four children. 

• • • 

BECKER, NOEL 

of Compton Advertising, Inc., was born March 13, 
1931. He is a graduate of NYU (MBA), and entered 
advertising with NBC in 1954. He handles the fol- 
lowing accounts: Fizrin, Ivory Liquid, R. T. French, 
N. Y. Life Ins., Comet, Instantine. 

* • • 

BENDER, JUDITH 

of McCann-Erickson, Inc., is a graduate of Michi- 
gan (BA). She entered advertising with Huber Hoge 
& Sons in 1954, as asst. time buyer, and held posts 
with the Biow Co. Her hobbies are reading, paint- 
ing and skiing. She handles the following accounts: 
Corn Products Refining Co., Tyre Inc., Lehn & Fink. 

* * • 

BENJAMIN, MARY LOU 

of Grey Advertising Agency, Inc., was born Feb. 
5, 1932. She attended the New School, entered ad- 
vertising with NBC in 1950, as secretary, and held 
posts with WPIX, Peck Advertising, and L. H. Hart- 
man Co. Her hobbies are bridge and golf. She 
handles the following accounts: Ward Baking Co., 
Chunky Chocolate Corp. 

-A- -^ -A- 
BESTE, WILLIAM E. 

of Batten, Barton, Durstine & Osborn, Inc., was 
born May 31, 1928. He is a graduate of Hofstra 
(BS) 1951, and entered advertising with Benton & 
Bowles in 1951 as a trainee. He is married and has 
three children. His hobbies are golf and swimming. 
He handles the following accounts: General Mills, 
Curtis Circulation & Publishing, Dow Jones. 



174 



jS(=3P3J=3$=3P^;p3P;^:3^=^p^3=3»s==:i^^ TIME BUYERS 



BIRKBECK, WILLIAM D. 

of Cunningham & Walsh, Inc., was born June 13, 
1928. He attended Culford College, England, en- 
tered advertising with Foote, Cone & Belding in 
1951, and held posts with Compton Advertising. 
His hobbies are record collecting, theatre, and 
travel. He handles the Andrew Jergens Co. account. 

• * • 

BODLE, RALPH W. 

of Kenyon & Eckhardt, Inc., was born March 19, 
1928. He is a graduate of Syracuse (BS) 1959, and 
entered advertising with William Esty in 1951 as 
estimator. His hobby is golf. He handles the Lever 
Bros. Co. account. 

• * • 

BRANCH, PHIL 

of Grey Advertising Agency, Inc., was born Dec. 
17, 1924. He is a graduate of Seton Hall (BS), en- 
tered advertising with Al Paul Lefton in 1949, and 
held posts with Ruthrauff & Ryan. He is married to 
Frances Friedlander. His hobbies are fishing, home 
movies, and cards. He handles the following ac- 
countsi Procter & Gamble and The Mennen Co. 

• * * 

BRAUMULLER, HERMAN A., JR. 

of Cunningham & Walsh, Inc., was born Jan. 23, 
1917. He attended Lehigh, entered advertising with 
Blackett-Sample in 1941, as clerk, and held posts 
with Schuyler Hopper Co., James Thomas Chirurg, 
Inc. He is married to Grace O. Grivicich and has 
two children. He handles the following accounts: 
American Machine & Foundry, Brooklyn Union Gas, 
Chase Brass & Copper, Conn. General Life Inc., An- 
drew Jergens, Kennecott Copper, Kidde Manuf., 
Walter Kidde & Co., Mosler Safe Co., St. Regis 
Paper, Wheeling Steel Corp. 

• * • 

BRAUN, JOSEPH P. 

vice president, media director of Kenyon & Eck- 
hardt, Inc., attended Fordham. He entered adver- 
tising with K&E in 1933. He is married to Sally 
Martin and has one child. He is a member of the 
AAAA, NOAB, Wee Burn Country Club, Friends of 
the Rowayton Library, and his hobbies are hi-fi 
and motoring. 

• * * 

BRIDGE, ROBERT A. 

of Sullivan, Stauffer, Colwell & Bayles, Inc., was 
born Nov. 16, 1932. He graduated from Oklahoma 
(BBA) in 1955, and entered advertising with SSC 
& B in 1958, as time buyer. He handles the follow- 
ing accounts: American Tobacco Co. — Pall Mall 
Cigarettes. 

• * * 

BROOKS, JACK 

of Compton Advertising, Inc., was born Dec. 31, 
1931. He is a graduate of Oklahoma (BA) 1954, 
and entered advertising with Compton in 1956, in 
media research. He handles the following accounts: 
Ivory Liquid, Chase Manhattan Bank, El Producto 
Cigars, Kelly-Spfingfield Tires, Goodyear Rubber 
Co., Neolite Div. 



BROUWER, PATRICIA J. 

of Campbell-Mithun, Inc., attended Syracuse U. 
She entered advertising with Grant Advertising in 
1949, as secretary-assistant, and held posts with 
Young & Rubicam, Needham, Louis & Brorby. She 
handles the Pillsbury and Gold Seal accounts. 

• * • 

BROWN, STUART 

of Cunningham & Walsh, Inc., was born Feb. 27, 

1930. He is a graduate of Tufts (BS) 1952, and 
entered advertising with C & W in 1956, as statis- 
tical clerk. He is married and has two children. His 
hobbies are bridge, music, softball and football. 

• • * 

BULLOCK, LOU 

of Doherty, Clifford, Steers & Shenfleld, Inc., was 
born Oct. 17, 1932. He is a graduate of Drew (BA) 
1955, and entered advertising with DCS&S in 1957. 
His hobby is acting. He handles the following ac- 
counts: Bristol-Myers, Grove Labs., Eastman Chem., 
Standard Triumph. 

• * * 

BUMSTEAD, ROGER C. 

eastern division media director, of MacManus, John 
& Adams, Inc., attended Syracuse. He entered ad- 
vertising with Katz Agency in 1948, in sales data, 
and held posts with Maxon, Campbell-Mithun, Inc., 
and David J. Mahoney, Inc. He is married to Lila 
McFadden. He is a member of RTES. 

• • • 

BUNDGUS, JULES 

vice president in charge of Radio & Television at 
Kastor, Hilton, Chesley, Clifford & Atherton, Inc., 
attended Union College, and entered advertising 
with Bryan Houston Agency as manager of the 
Radio-TV department. 

• • • 

BURBECK, JOSEPH G. 

of Compton Advertising, Inc., was born April 3, 

1931. He is a graduate of Dartmouth (BA) 1953, 
and entered advertising with Compton in 1955, as 
trainee. He handles the following accounts: Comet, 
Mobil Oil Co., N. Y. Life Ins., R. T. French. 

• * * 

BURES, PAUL L. 

of J. Walter Thompson Co. was born April 19, 
1933. He is a graduate of Miami U. (O.), (BS) 
1957, and entered advertising with J. Walter 
Thompson in 1957, as broadcast analyst. His hob- 
bies are writing and painting. He handles the fol- 
lowing accounts: Shell Oil Co., Shell Chemical, 
Schlitz. 

• • • 

BUTNER, LAWRENCE 

of Albert, Frank-Guenther Law, Inc., was born 
April 17, 1931. He graduated from C.C.N.Y. (BBA), 
and Brooklyn Law School (LLB), and entered adver- 
tising with Katz Agency in their accounting dept., 
and has also held posts with Maxon Inc. and Na- 
tional Export Adv. He is married to Eleanor 
Schwartz, and has one child. 



175 



AGENCY TIME BlfyERS.S=55:=ec5P55=53:=S:53=53=5«J=^^ 



CAMBRIDGE, MICHAEL 

of Sullivan, Stauffer, Colwell & Bayles, Inc., was 
born March 26, 1934. He entered advertising with 
SSC&B in 1959, and has held posts with William 
Esty. He is married. He handles the following ac- 
counts: Riviera Cigarettes, Arrid, S&H Green 
Stamps. * * * 

CAMPBELL, C. N. 

head time buyer, Detroit office, of MacManus, John 
& Adams, Inc., was born in 1928. He attended 
Michigan, and entered advertising with Campbell- 
Ewald in 1950, as outdoor field rep. He is married 
to Joanne Hartwick and has two children. He han- 
dles the following accounts: Pontiac Motor Div., 
Cadillac Motor Div., Dow Chemical, Minnesota 
Mining & Mfg., S. S. Kresge Co. 

* * * 

CARVELL, FRANK 

media supervisor of N. W. Ayer & Son, Philadel- 
phia, has previously held posts with Benton & 
Bowles, Biow Co., and Pedlar & Ryan. He is mar- 
ried and has two children. 

* • * 

COHN, ENID K. 

of McCann-Erickson, Inc., was born June 21, 1930. 
She is a graduate of Syracuse (BS), entered ad- 
vertising with Good Housekeeping Magazine in 
1950, as secretary, and held posts with J. Walter 
Thompson, Cunningham & Walsh, Edward Petry & 
Co. Her hobby is collecting antique Wedgewood 
pottery. She handles the Nestle Co. account. 

* * * 

COLEMAN, MARIE V. 

of Donahue & Coe, Inc., was born May 30, 1917. 
She attended N. Y. U., entered advertising with 
Charles M. Storm in 1950, as media asst., and held 
posts with Kelly - Nason and Dancer - Fitzgerald- 
Sample. She handles the following accounts: Irish 
Linen Guild, Loew's Inc., Arthur Murray, N. Y. 
Herald-Tribune, N. Y. World-Telegram & Sun. 

* • * 

CONWAY, VIRGINIA M. 

of McCann-Erickson, Inc., was born in 1929. She 
entered advertising in 1947, and has held posts 
with Ted Bates, Kenyon & Eckhardt, Bryan Houston. 
She handles the following accounts: Liggett & Myers 
Tobacco Co., Nestle Co. 

* • * 

COURY, JEAN 

of Shaller-Rubin Co. was born Jan. 22, 1930. She is 
a graduate of U. of Bridgeport, entered advertis- 
ing with Donahue & Coe in 1953, as space buyer, 
and held posts with McCann-Erickson, Inc. She 
handles the following accounts: Eagle Pencil Co., 
Thayer Labs. * * * 

COVERLEY-SMITH, JOHN F. 

of N. W. Ayer & Son, Inc., was born Jan. 1, 1918. 
He graduated from U. of Penna. (BS) in 1938, en- 
tered advertising with Young & Rubicam in 1939, 
as a trainee, and has held posts with Geare-Mars- 
ton, McKee, & Albright, and The Borden Co. He is 
married to Margaret Emhardt and has two children. 
His hobbies are golf and sailing. 



CRADDOCK, BETTY L 

media director of MacManus, John & Adams, Inc., 
was born Oct. 13, 1926. She entered advertising 
with Van Hecker, Inc., in 1945, as secretary, and 
held posts with Ruthrauff & Ryan, Erwin Wasey 
Ruthrauff & Ryan, and Burke Dowling Adams, Inc. 
She is married. Her hobbies are bowling and golf. 
She handles the following accounts: American 
Electronics, Ling-Altec Electronics, Altec Lansing 
Corp., Western Gear Corp., MacFarlane's Candies, 
Kraloy Plastic Pipe Co., Wallace O. Leonard, Inc. 

* * • 

CRANDALL, JOHN B. 

associate media director of McCann-Erickson, Inc., 
has held posts with Benton & Bowles and Kudner 
Agency. He handles the following accounts: Chese- 
brough-Pond's Mennen Co., National Cash Register, 
Nestle Co., Owens-Corning Fiberglas, Liggett & 
Myers, Schenley Industries, United Potash Co. 

* • * 

CROOKER, ROBERT H., JR. 

of Campbell-Ewald Co., was born in 1915. He at- 
tended the U. of Michigan, and entered advertis- 
ing with C-E in 1938, in the outdoor dept. He is 
married to Jean Scholl. He-handles the following 
accounts: Chevrolet Motors, United Motor Service, 
National Bank of Detroit, Kroger, Detroit Edison. 

* * * 

CROWDER, SHIRLEY 

media buyer of Fuller & Smith & Ross, was born 
July 18, 1928. She attended USC, entered adver- 
tising v/ith Hearst ^dv. Service in 1951, as secretary, 
and held posts with Tabery Corp. & Stromberger, 
Lavene, McKenzie. She is married. Her hobby is 
concert piano. She handles the following accounts: 
Plymouth Dealers, Kal-Kan Foods, Pacific Ocean 
Park, Systems Develop. Corp., CBS-KNX. 

* * * 

CUMMINGS, EILEEN 

of Grey Advertising Agency, Inc., is a graduate of 
Fordham (BS). She entered advertising with Paris & 
Peart in 1949, as media asst., and held posts with 
Dancer-Fitzgerald-Sample and N. W. Ayer. Her 
hobby is music. She handles the following accounts: 
Magee, Kayser-Roth Necchi-Elna, Kleinert. 

* * • 

DAIGH, DONALD M. 

director of Radio & TV for Henderson Advertising 
Agency, entered the advertising field with Pedlar 
& Ryan. He is married and has five children. 

* • * 

DALTON, PETER J. 

of Donahue & Coe, Inc., was born Oct. 10, 1929. 
He is a graduate of U. of Pa., and entered adver- 
tising with Benton & Bowles, Inc. in 1952, as broad- 
cast buyer. He is married to Joan Potter. His hob- 
bies are sailing, bridge, painting and literature. He 
handles the Best Foods Div. of Corn Products. 

* • • 

DAVIDSON, JOHN M. 

of Gardner Advertising Co., was born in 1929. He 
is a graduate of U. of California (BA), and entered 
advertising in 1955 with National Outdoor Adver- 
tising as a field service rep. 



176 



TIME BUYERS 



DAVIS, HAROLD A. 

of Batten, Barton, Durstine & Osborn, Inc., was 
born July 17, 1925. He is a graduate of Marietta 
(BA), entered advertising with Benton & Bowles in 
1949, in budget control, and held posts with 
Compton, and Erwin Wasey. He is married and 
has two children. His hobby is wood working. He 
handles the Campbell Soup Co. account. 

* * • 

DEKKER, WILLIAM C. 

vice president, director of media at McCann-Erick- 
son. Inc., was born in 1909. He is a graduate of 
New Hampshire U. (BA), entered advertising with 
Procter & Gamble in 1934, and held posts with 
Ted Bates. He is married to Mary McLane and has 
three children. He handles all accounts. 

* * * 

DELANO, LESTER A. 

vice president in charge of marketing service and 
account supervisor, of North Advertising Agency, 
attended Amherst, Brown, and Chicago (MBA). He 
entered advertising with Gould, Gleiss & Benn 
Marketing Consultants. He handles the following 
accounts: Toni, Columbia Foods, Jewel Tea, Gillette 
Labs. • • • 

DE VITO, GEORGE 

of Weiss & Geller, Inc., was born August 13, 1933. 
He attended St. John's and Rutgers, and entered 
advertising in 1959, with Weiss & Geller as time 
buyer. He is married to Veronica Kramer, and has 
two children. He handles the following accounts: 
Proctor Electric, Doeskin, Terry Candy Co., Beacon 
Plastics, Davega Stores, Granco Products. 

* * * 

DIAMOND, LYNN 

of Mogul, Williams & Saylor, Inc., is a graduate of 
Michigan State Normal College. She first entered 
advertising with Cecil & Presbrey in 1950, as execu- 
tive secretary, and held posts with Emil Mogul Co. 
Her hobbies are theatre, double-crestics and bridge. 
She handles the following accounts: Rayco Manu- 
facturing Co., Lite Diet Bread, Howard Clothes. 

* * * 

DUCEY, JAMES 

of Cunningham & Walsh, Inc., was born Dae. 8, 
1926. He is a graduate of St. John's (BA) 1950, 
and entered advertising with William Esty in 1952, 
as time buyer. He is married to Anna Smith. His 
hobby is photography. He handles the following 
accounts: American Machine & Foundry, Thos. 
Cook & Son, Decca Records, J. A. Folger, Sunshine 
Biscuits, E. R. Squibb & Sons, 21 Brands, Inc. 

* * * 

DUNIER, LESLIE L 

vice president in charge of Radio & TV, at Mogul, 
William & Saylor, Inc., was born Sept. 1, 1924. He 
is a graduate of N. Y. U. (BS) 1946, entered ad- 
vertising with Reiss Advertising in 1946, and held 
posts with Sterling Adv., L. L. Dunier Agency, Emil 
Mogul. He is married to Norma Rich and has one 
child. His hobby is golf and he is a member of 
RTES. 



DUNLAVEY, MARY E. 

of N. W. Ayer & Son, Inc., attended Columbia and 
N. Y. U., entered advertising with Ruthrauff & Ryan 
as time buyer, and held posts with Pedlar & Ryan, 
Harry B. Cohen, and Aitkin Kynett. Her club affili- 
ations are TV Radio Adv. Club of Phila., Phila. Club 
of Adv. Women, Plays & Players, Phila. Art Alliance. 
Her hobbies are theatre, music, horseback riding, 
swimming, & cooking. She handles the following 
accounts: National Dairy (Sealtest) Products Corp., 
First Penna. Co. 

* * * 

DUNNE, ARTHUR 

of Batten, Barton, Durstine & Osborn, Inc., was 
born Oct. 25, 1931. He is a graduate of Fordham 
(BS) 1954, and entered advertising with Dancer- 
Fitzgerald-Sample in 1958, as time buyer. He is a 
member of the New Rochelle Shore Club, and his 
hobbies are swimming, skiing, music, and hunting. 
He handles the following accounts: Rexall, West- 
clox, U. S. Steel. 

* * * 

DV^YER, MARY 

of Kenyon & Eckhardt Inc., attended Hunter Col- 
lege, and entered advertising with Pedlar & Ryan 
in 1943 as estimator. Her hobbies are theatre, 
movies, reading, opera and concerts. She handles 
the Lever Bros. Co. account. 

* • * 

DYATT, DERRICK 

of N. W. Ayer & Son, Inc., was born March 8, 1926. 
He graduated from American U. in 1952, entered 
advertising with WSAN, Allentown, Pa., as staff 
announcer, and has held posts with WTOP-TV, 
Wash., D. C, and WGBI, Scranton, Pa. His club 
affiliations are Jr. Chamber of Commerce, Red 
Feather, Polio Foundation, and hobbies are drama 
(little thsatrs), horsaback riding. 

* * • 

ECKERT, STUART 

of Doherty, Clifford, Steers & Shenfield, Inc., was 
born Dec. 3, 1932. He is a graduate of N. Y. U. 
(BS) 1953, and entered advertising with Lennen & 
Newell in 1955. He is married. His hobbies are 
sports, photography and travelling. He handles the 
following accounts: Vitalis, Noxzema, Instant Shav- 
ing Lather, Cutex-Nail Polish & Lipstick. 

* * * 

ENGLISH, JAMES R., JR. 

of Kenyon & Eckhardt, Inc., was born May 1, 1919. 
He is a graduate of Harvard (BA) 1939, entered 
advertising with Young & Rubicam in 1953, as 
media research director, and held posts with A. C. 
Neilson & Co. He is married to Caryl Hadsell and 
has two children. His hobbies are skiing, squash, 
golf and aviation. He handles Lever Bros. Co. 

* • * 

ERHARDT, WARREN R. 

of Fuller & Smith & Ross, Inc., was born Nov. 14, 
1924. He is a graduate of Marquette 1950, and 
entered advertising with F&S&R in 1953, as asst. 
media buyer. He is married and has two children. 
He handles the following accounts: Edison Electric 
Institute, Coats & Clark, Cool-Ray Sunglasses. 



177 



AGENCY TIME BUYERS^ 



)=^=)!— ^--^— ^— ^-->—^--^--^— ^— ^— ^— ^--^-*>--^— ^— ^— ^?^ 



FERGUSON, WILLIAM J., JR. 

of Sullivan, Stauffer, Colwell & Bayles, Inc., was 
born Jan. 10, 1931. He graduated from Fordham 
(BS) in 1952, and entered advertising with Young 
& Rubicam Inc. in 1958, as time buyer. He is mar- 
ried to Margaret M. CyHagan, and has two chil- 
dren. His hobbies are bowling, handball, and 
woodcraft. He handles the following accounts: 
Riviera cigarettes, Arrid Cream Deodorant, S & H 
Green Stamps. 

• * • 

FINN, FRANK 

of Doherty, ClifFord, Steers & Shenfield, Inc., was 
born July 21, 1921. He is a graduate of N. Y. U. 
(BS) 1948, entered advertising with Compton Ad- 
vertising in 1949, as Radio & TV biller, and held 
posts with Kudner Agency. He is married and has 
one child. His hobby is bowling. He handles the 
following accounts: Bristol-Myers, Grove Lobs. 

• • • 

FIRESTONE, JERRY 

of Grey Advertising Agency, Inc., was born April 
9, 1930. He is a graduate of C.C.N.Y. (BBA), en- 
tered advertising with Dancer-Fitzgerald-Sample in 
1950, as media researcher, and held posts with 
Television Magazine. He is married and has one 
child. His hobbies ore reading, writing, and music. 
He handles the following accounts: Benrus, Wes- 
tinghouse, Phillips-Van Heusen, NBC. 

• • • 

FISCHER, RICHARD E. 

of Campbell-Ewald Co., was born in 1912. He at- 
tended Quincy College, entered the advertising 
agency field with C-E in 1956, in network media, 
and has also held posts with Storer Broadcasting 
and WHAS, Louisville, Ky. He is married to Jane 
Anderson and has four children. 

• • * 

FITZGERALD, PAUL 

of J. Walter Thompson Co., was born Dec. 20, 1930. 
He attended N. Y. U., entered advertising with Er- 
win Wasey in 1949, as checker, and held posts 
with Kenyon & Eckhardt, BBD&O, and NBC. He is 
married. His hobbies are photography and fishing. 
He handles the RCA, Northeast Airlines, and Puro- 
lator accounts. 

• • * 

FLERI, EDWARD C, JR. 

media supervisor-spot broadcasting. Batten, Barton, 
Durstine & Osborn, Inc., was born May 22, 1925. 
He is a graduate of Hofstra (BA) 1949, and en- 
tered advertising with Benton & Bowles in 1949. He 
is married and has three children. His hobbies <ire 
gardening and drawing. 

• • • 

FRICKE, WILLIAM A. 

associate media director at McCann-Erickson, Inc., 
attended Colgate. He entered advertising with Na- 
tional Outdoor Advertising Bureau in 1927, as 
field man. He handles the following accounts: 
Westinghouse Electric, Bulova Watch Co., Columbia 
Records, Look Magazine, B. F. Goodrich, John Han- 
cock Mutual Life Ins., Stegmaier Brewing Co. 



FULLER, MARCELLEE J. 

of Guild, Bascom & Bonfigli, Inc., was born Jan. 
24, 1927. She is a graduate of U. of Calif. (BA) 
1949, entered advertising with Brooke, Smith, 
French & Dorrance in 1953, as media asst., and 
held posts with Harrington-Richards. She is mar- 
ried. Her hobbies are skiing, golf and travel. She 
handles the following accounts: Ralston Purina Co., 
Best Foods, Tidyhouse Products, Mary Ellen's Jams 
& Jellies, Mother's Cakes & Cookies. 

* • • 

GANS, JOSEPH C. 

President of Joe Gans & Co., entered the advertis- 
ing agency field with Thwing & Altman in 1947, as 
vice president and Radio TV director, and formed 
his own agency in 1958. He is married and has 
two children. He handles the following accounts: 
Time Magazine, American Heritage, Norkon Phar- 
macol, Inc. 

* • • 

GARRABRANT, N. T. 

media department head at North Advertising 
Agency, attended Northwestern. He entered ad- 
vertising with Toni. He is married and has one 
daughter. He handles the^ following accounts: 
Englander Co., Gillette Lobs, Jewel Tea, Phaezler 
Bros. 

* * • 

GEFFERT, JAMES T. 

of Cunningham & Walsh, Inc., was born April 2, 
1930. He is a graduate of Penn State (BA) 1952, 
and entered advertising with Dowd, Redfield & 
Johnstone in 1954, as asst. to creative director. His 
hobbies are painting, photography, and athletics. 
He handles the following accounts: Texaco, Johns- 
Manville. 

* • * 

GIEBEL, JOHN C. 

of Grey Advertising Agency, Inc., was born Oct. 
31, 1925. He is a graduate of N. Y. U. (BS), en- 
tered advertising with Young & Rubicam in 1949, 
in market research, and held posts with Dancer- 
Fitzgerald-Sample, Cunningham & Walsh, Benton 
& Bowles. He is married to Estelle McCarron and 
has one daughter. His hobbies are tennis and gar- 
dening. He handles the following accounts: The 
Greyhound Corp., GE. 

* • • 

GOLDIS, SEYMOUR 

of McCann-Erickson, Inc., was born Oct. 14, 1928. 
He is a graduate of N. Y. U. (BS) 1951, entered 
advertising with National Screen Service Corp. as 
production asst., and held posts with Lennen & 
Newell and J. Walter Thompson. 

* * • 

GOULD, DORIS 

of Product Services Inc., is a graduate of N. Y. U. 
(BS) 1951, entered advertising with Deutsch & 
Shea in 1944, as publicity writer, and held posts 
with C. J. LaRoche, Cecil & Presbrey, and J. D. 
Tarcher. Her hobbies are tennis, skiing, and sculp- 
turing. She handles the following accounts: Conti- 
nental Six Month Floor Wax, Technical Tape Corp. 



178 



^=^}=53=s::^3=^3=^3=;:t::(P:^^=^^ TIME BUYERS 



GRAY, JOHN L. 

of J. Walter Thompson Co., was born April 9, 1931. 
He is a graduate of Yale (BS), and entered adver- 
tising with J. Walter Thompson in 1957, as asst. 
time buyer. He is married to Cynthia A. Hunt and 
has one child. His hobbies are reading, photogra- 
phy, foreign affairs, tennis. He handles the Lever 
Bros, account. ic ir 'k 

GREY, EDWARD A. 

director and senior vice president in charge of 
media operations at Ted Bates & Co., Inc., entered 
advertising in 1936. He has held posts with the 
Blow Co. • • • 

GRUBER, HERBERT 

media director of Parkson Advertising, was born 
October 24, 1919. He graduated from C.C.N.Y. 
(BBA) in 1942, and entered advertising with The 
Biow Co. in media research. He is married and has 
two children. His hobbies are bridge, gardening. 

• • • 

HANSON, LEE C. 

broadcast supervisor of MacManus, John & Adams, 
Inc., Bloomfleid Hills, Mich., office, was born April 
20, 1931. He is a graduate of Michigan State (BA) 
1953, entered advertising with M. J. & A. in 1959, 
as time buyer, and held posts with stations WKMH, 
WILS, WILS-TV. He is married to Janet Good. His 
hobbies are sports and music. 

• * • 

HARABADIAN, LARRY N. 

of Campbell-Ewald Co., is a graduate of the U. of 
Detroit (BS). He entered advertising with C-E in 
1952, in the office service dept. He handles the 
following accounts: Chevrolet Motor Div. of Gen- 
eral Motors, Kroger Co., Detroit Edison. 

• • * 

HAY, GRAHAMN D. 

associate head time buyer of Compton Advertising, 
Inc., was born Sept. 10, 1926. He is a graduate of 
Missouri (BA) 1948, (BJ) 1949, and entered adver- 
tising with Biow Advertising in 1950, in media re- 
search. He is married and has one child. His hob- 
bies are music and furniture making. 

• * • 

HELLER, DONALD K. 

of N. W. Ayer & Son, Inc., was born April 29, 1931. 
He graduated from Dickinson (BA) in 1953, entered 
advertising with Warwick & Legler in 1953, as a 
clerk, and held posts with Al Paul Lefton. He is 
married to Barbara Lamb and has one child. His 
hobbies are sports, photography, reading. He han- 
dles the following accounts: Armour, John H. Breck, 
Inc., Hamilton Watch Co. 

• * * 

HILL, JACK 

of N. W. Ayer & Son, Inc., was born March 23, 
1928. He graduated from N. Y. U. (BA) in 1953, 
entered advertising with N. W. Ayer as research 
asst. analyst and held posts with Benton & Bowles. 
He is married to Joan Hansen. His hobbies are 
fishing, hillbilly music. He handles the following 
accounts: Plymouth, Cannon, Bostitch, Inc. 



HOLLINGSHEAD, THOMAS J. 

of Dancer-Fitzgerald-Sample, Inc., was born in 
1929. He is a graduate of Missouri (BA), entered 
advertising in 1950, and has held posts with Mc- 
Cann-Erickson. He is married to Laura Bogert and 
has one child. i^ i^ i^ 

HOUGHEY, DOROTHY T. 

of Grey Advertising Agency, Inc., entered adver- 
tising with Biow Co. in 1945, in media research. 
Her hobbies are music and books. She handles the 
Procter & Gamble account. 

• • • 

HOWARD, MARY G. 

of Gardner Advertising Co., was born in 1928. She 
entered advertising as a secretary, and has held 
posts of outdoor space buyer and estimator. She 
handles the following accounts: Pet milk, Ralston 
Purina, Monsanto Chemical Co., Grove Laboratories. 

• • • 

HUGHES, JOHN T. 

of Kenyon & Eckhardt, Inc., was born March 6, 
1928. He is a graduate of Manhattan College 
(BBA) 1949, entered advertising with Kelly-Nason 
in 1949, as on asst. in the media dept., and held 
posts with Cunningham & Walsh and Warwick & 
Legler. He is married to Anne O'Callaghan and 
has three children. His hobbies are basketball, 
Softball and carpentry. 

• • • 

HUTCHINS, OTIS P. 

of Doyle Dane Bernbach, Inc., was born July 5, 
1932. He is a graduate of Colgate (BA) 1954, and 
entered advertising with DDB in 1956 as a trainee. 
His hobbies are photography and music. He han- 
dles the following accounts: American Export Lines, 
Chemstrond, Thom McAn, Volkswagen, Dreyfus 
Fund, Columbian Coffee Growers, Levy's Bread. 

• • • 

HUTSON, ANNE 

media director of D'Arcy Advertising Co. of Los 
Angeles, was born Sept. 27, 1914. She entered ad- 
vertising with D'Arcy in 1953, as secretary, and 
held posts with 20th Century-Fox Film Corp. Her 
hobby is golf. She handles the following accounts: 
Royal Crown Cola, Butter-Nut Coffee, General 
Tire & Rubber, General Teleradio. 
ir it if 
JACKMAN, NORMAN G. 

of Campbell-Ewald Co., was born in 1926. He at- 
tended Wayne U., and entered advertising in 1947. 
He is married to Helen Van Den Brouck and has 
four children. He handles the following accounts: 
United Motors Service, General Motors, Detroit Edi- 
son, Notional Bonk of Detroit. 

• • • 

JAFFE,JEANE 

of Doyle Dane Bernbach, Inc., entered advertising 
with Joseph Katz Co. in 1950, as media clerk, and 
held posts with J. Walter Thompson and Lennen & 
Newell. Her hobbies are writing and music. She 
handles the following accounts: Benson & Hedges, 
Alpine, ILGWU, Polaroid, IT&T, Lane Co., Ohr- 
bachs. Bartons, Glendale, Clairol, Grolier, Wear 
Right, McCall's. 



179 



AGENCY TIME BlfyERS«5:=i5=55=53=5WH5;3J=5:::i«]u^^ 



JOHNSON, ALLENE L 

media buyer of Kenyon & Eckhardt, Inc., was born 
Feb. 8, 1936. She entered advertising with Calif. 
Transit Adv. in 1956, as bookkeeper. Her hobbies 
are water skiing and hunting. She handles the fol- 
lowing accounts: L A. District Lincoln-Mercury Deal- 
ers Adv. Assn., Eastside Beer, Shell Oil Co. 

• * • 

JOHNSON, HUGH H. 

of Kudner Agency, Inc., was born Aug. 18, 1899. 
He attended Michigan State, entered advertising 
with Reo Motor Car Co. in 1922, as asst. advertis- 
ing mgr., and held posts with Buick Motor Div. end 
Bell Aircraft Corp. He is married to Virginia Mur- 
ner and has three children. His hobbies are golf 
and fishing. He handles the following accounts: 
Fisher Div. of GM, Colorforms, Sylvania, Arnold 
Bakers, Goodyear, Renault. 

• * * 

JONES, EVELYN LEE 

Business manager, Radio-TV at Donahue & Coe, 
Inc., was born August 4, 1910. She attended 
Rochester and Columbia, entered advertising with 
Donahue & Coe, Inc., in 1943, as copy writer, and 
held posts with various motion picture companies. 
She is married. Her hobbies are theatre and read- 
ing. She handles the accounts of MGM, Columbia 
Pictures, Allied Artists, Loew's Theatre, and other 
local N. Y. theatres. 

• • • 

JONES, MARION A. 

of Lennen & Newell, Inc., graduated from Elmira 
College (BA), and entered advertising with Comp- 
ton Advertising in 1946, as an estimator and typist, 
and has held posts with Kastor, Farrell, Chesley & 
Clifford, Benton & Bowles, and Grey Advertising. 
Her hobbies are golf, reading, and sewing. She 
handles the following accounts: Armstrong Rubber 
Co., Reynolds Metals, American Gas Association, 
Paramount Pictures. 

* * • 

KAHN, EDWARD D. 

vice president of Victor A. Bennett Co., attended 
Northwestern. He entered advertising with a Boston 
agency. He is married and has two daughters. His 
hobby is golf. He handles the following accounts: 
Longine Watch Co., BOAC. 

* * • 

KARLAN, ARTHUR E. 

of J. Walter Thompson Co., was born June 1 1, 1925. 
H6 is a graduate of Illinois (BS), entered advertis- 
ing with DCSS in 1951, as space buyer, and has 
held posts with Benton & Bowles and Allied Stores. 
He is married to Elizabeth Cohen and has one 
child. His hobbies are song composing, record col- 
lecting, and bowling. He handles the following ac- 
counts: Eastman Kodak, Scott Paper Co., Boyle- 
Midway, Chesebrough-Pond's. 

* • • 

KEARNS, JAMES 

of Warwick & Legler, Inc., was born December 29, 
1931. He attended N. Y. U., and entered advertis- 
ing with Kenyon & Eckhardt in 1956, as estimator, 
and has also held posts with Dancer-Fitzgerald- 
Sample. He is married and has two children. 



KEARNS, KEN 

of Grey Advertising Agency, was born March 11, 
1922. He is a graduate of the U. of California 
(BA), entered advertising with Compton Advertising, 
and hald posts with Blow Adv. He is chief broad- 
cast buyer. 

* • * 

KELLY, THADDEUS S. 

of McCann-Erickson, Inc., was born Jan. 23, 1924. 
He entered advertising with BBDO in 1940, and 
held posts with Cecil & Presbrey. He is married to 
Anne Fisher and has two children. He handles the 
following accounts: National Biscuit Co., Trans- 
Canada Airlines, Talon. 

* * • 

KENNEDY, LOUIS J. 

of Kenyon & Eckhardt, Inc., was born Nov. 20, 
1925. He attended the U. of Pa., and entered ad- 
vertising with A. E. Aldridge Assoc, in 1951 as ad- 
vertising trainee. He handles the following ac- 
counts: Ford Inst., Mercury, Lincoln. 

* * * • 

KENNEY, PHILIP 

vice president and associate media director of 
Kenyon & Eckhardt, Inc., entered advertising with 
Lever Bros, in 1939. He is married to Edna G. 
Brady and has four children. He is a member of 
the Darien Country Club, and his hobbies are gar- 
dening and golfing. He handles all accounts. 

* * • 

KERWIN, LUCY 

of Kenyon & Eckhardt, Inc., is a graduate of St. 
John's and Columbia, and entered advertising with 
K&E in 1941, as secretary. Her hobbies are swim- 
ming and reading. She handles the following ac- 
counts: Nabisco, Capital Airlines, Mead-Johnson. 

* * * 

KIZENBERGER, PAUL F. 

of N. W. Ayer & Son, Inc., was born Aug. 10, 1907. 
He entered advertising with H. K. McCann Co. in 
1926 as a clerk, and held posts with Badger Brown- 
ing & Hersey. He is married to Julianna Wenzel 
and has one daughter. His hobbies are gardening, 
fishing, hunting. He handles the following accounts: 
Hills Bros., Pharmaco, International Corres. Schools, 
Armco Steel, Moore Bus. Forms, Container Corp. 

* * * 

KOBZA, EDWARD A. 

of Kenyon & Eckhardt, Inc., was born Nov. 18, 
1927. He is a graduate of N. Y. U. (BS) 1953, and 
that year entered advertising with K&E as a clerk. 
He is married and has two children. His hobby is 
golf. 

* • * 

KUTSCHE, ROBERT W. 

of Lennen & Newell, Inc., was born April 22, 1927. 
He graduated from N. Y. U. (BA) in 1948, rnd 
entered advertising with Donahue & Coe in 1949, 
as a Radio & TV biller, and has also held posts 
with Benton & Bowles. He is married to Edna Kauff- 
mann. His hobby is photography. He handles the 
following accounts: Corn Products — Mazola, Ni- 
agara & Karo. 



180 



:<5=:i5:35=5P5P3«5:33:=i3=5«5=5?5«^^ TIME BUYERS 



LAFFEY, WILLIAM J., JR. 

of Fuller & Smith & Ross, Inc., was born May 3, 
1925. He is a graduate of N. Y. U. (BBA) 1952, en- 
tered advertising with Benton & Bowles in 1948, 
and held posts with Donahue & Coe, Inc. He ir 
married and has four children. He handles the fol- 
lowing accounts: Borden Chemical Co., C.I.T. Fi- 
nance Corp., Hercules Powder Co., Paillard Prod- 
ucts, Raytheon, Waring Products. 

* * • 

LEIGHTON, BEN 

of Campbell-Mithun, Inc., was born Feb. 8, 1917. 
He is a graduate of Hamline (BA) 1939, entered 
advertising with C-M in 1955, as production co- 
ordinator, and held posts with stations WEBC, 
WMIN, and KSTP. He is married to Verna L. Sund- 
quist and has two children. His hobbies are swim- 
ming, sailing, and reading. He handles the follow- 
ing accounts: Northwest Orient Airlines, McCulloch 
Corp., Our Own Hardware. 

• • • 

LEONARD, DONALD E. 

directpr of media at Fuller & Smith & Ross, Inc., 
was born Nov. 29, 1926. He is a graduate of Co- 
lumbia (BS) 1950, entered advertising with Mar- 
schalk & Pratt in 1946, as Radio-TV field rep., and 
held posts with McCann-Erickson and W. B. Doner. 
He is married to Jane Grey and has three children. 
His hobbies are gardening, music, and reading. He 
handles all accounts. 

* * • 

LEVITAS, BERNICE 

chief time buyer, Foote, Cone & Belding, Los An- 
geles, was born Sept. 26, 1922. She attended 
Northwestern, entered advertising with Vick Knight 
in 1948, as time buyer, and held posts with NBC. 
She handles the following accounts: Tidewater Oil 
Co., Sunkist Growers, Inc., Purex Corp., Hughes 
Aircraft. 

* • * 

LEWIS, JAY J. 

assistant spot buyer of Compton Advertising, Inc., 
was born Aug. 11, 1938. He is a graduate of 
U. of Pa. (BS), and entered advertising with Comp- 
ton in 1959, as media trainee. His hobby is tennis. 
He handles the following accounts: Duncan Hines, 
Gleem, Ivory Bar & Liquid, Duz, Socony, El Pro- 
ducto Cigars, Sterling Drugs. 

• * • 

LOEB, MILTON S. 

of Shaller-Rubin Co., was born Jan. 19, 1933. He is 
a graduate of N. Y. U., entered advertising with 
Irving Davis A.A., in 1956, as an artist, and held 
posts with Armand Prusmack Assoc. His hobby is 
skiing. He handles the following accounts: Thayer 
Labs, Eagle Pencil Co., Reed & Carnrick, G. W. 
Carnrick. 

• • • 

MacMULLAN, DOUGLAS T. 

of Compton Advertising, Inc., was born Jan. 29, 
1932. He is a graduate of Georgetown (BS), and 
entered advertising with Compton in 1957, as media 
trainee. 



MANELOVEG, HERBERT D. 

of Batten, Barton, Durstine & Osborn, Inc., was 
born Jan. 25, 1925. He is a graduate of Pittsburgh 
(BA) 1948, entered advertising with WOR in 1949, 
as a researcher, and held posts with Parade Maga- 
zine and Benton & Bowles. He is married and has 
two children. He handles the following accounts: 
Campbell Soup, Bristol-Myers, Coty, Penick & Ford, 
Armstrong. 

• • • 

MARS, JANE 

media buyer of Kenyon & Eckhardt, Inc., _was born 
Aug. 8, 1927. She is a graduate of UCLA (BA) 
1948, and entered advertising with Fortnight Maga- 
zine in 1953, as production mgr. She handles the 
following accounts: Max Factor & Co., Reddi-Wip. 

• • • 

MARSHALL, FRANK F. 

of J. Walter Thompson Co., was born Sept. 2, 1924. 
He graduated from Holy Cross (BS) in 1948, Har- 
vard Bus. School (MBA) in 1950, entered advertis- 
ing with J, Walter Thompson in 1951, and held 
posts with Stern Bros. Dept. Store. He is married to 
Lois J. Metcalf and has three children. His hobbies 
are gardening, sports, bridge. He handles the 
Lever Bros, account. 

• * • 

MARSICH, JOHN PAUL 

of Kudner Agency, Inc., was born Oct. 14, 1916. 
He is a graduate of N. Y. U. (BS) 1939, and en- 
tered advertising with NBC in 1940, as research 
asst. He is married to Gaye Reed. He is a member 
of the Plandome Country Club, and his hobbies are 
music, golf, and automobiles. He handles the fol- 
lowing accounts: Renault, Arnold Bakers, Color- 
forms, Fisher Body Div. of GM, Sylvania. 

• • • 

MARTI, RUDOLPH O. 

of Campbell-Mithun, Inc., was born Dec. 15, 1926. 
He entered advertising with Radio KPON, Pampa, 
Tex., in 1946, as announcer, and held posts with 
KMMT-TV, Austin, Minn. He is married to Eva La- 
mere and has four children. His hobbies are bowl- 
ing, bridge, fishing and hunting. He handles the 
following accounts: Malt-O-Meal, Top Value Stamps, 
Nash Coffee, Allied Van Lines, N. W. Bank. 

• • • 

MARTIN, FRANK 

of Cunningham & Walsh, Inc., was born July 29, 
1932. He is a graduate of Holy Ghost College of 
Phila., 1953, and entered advertising with Kenyon 
& Eckhardt in 1956, as time buyer. He is married 
to Kathleen Curran. He is a member of the Red 
Cross, and his hobby is woodcrafts. 

• • • 

MARTINEZ, HOPE 

of Batten, Barton, Durstine & Osborn, Inc., was 
born Oct. 29, 1920. She entered advertising with 
BBDO in 1945, in the accounting dept. She is mar- 
Wed to John Anzolin and has one child. She handles 
the following accounts: American Tobacco Co., 
Phiico, National Cranberries, Pan American Coffee. 



181 



AGENCY TIME BlfY'rHS45::53=55;:5J=35=5P5H«P55=55^^ 



MATTHEWS, WILLIAM E. 

vice president and director of media relations at 
Young & Rubicam, attended Baylor and Missouri. 
He entered advertising with Y&R in 1944. 

* • * 

MATZ, STANLEY 

research director at North Advertising Agency, en- 
tered advertising with General Paint & Varnish Co., 
as advertising mgr. He handles the following ac- 
counts: Toni, Columbia Foods, Jewel Tea, Gillette 
Labs. * • * 

McAULAY, PEG 

of J. Walter Thompson Co., was born Aug. 2, 1932. 
She attended N. Y. U., entered advertising with 
Compton Advertising in 1950, as media research 
asst., and held posts with Dancer-Fitzgerald-Sample. 
She is married to Stephen F. Byrd. Her hobbies are 
sculpturing and reading. She handles the Standard 
Brands, Inc., account. 

* • • 

McEVOY, NEWMAN F. 

of Cunningham & Walsh, Inc., was born April 7, 
1904. He is a graduate of Catholic U., 1926. He 
handles the following accounts: Texaco, Sunshine 
Biscuits, Inc., American Machine & Foundry Co., 
Andrew Jergens. 

* • • 

McGIVNEY, WILLIAM 

of Compton Advertising, Inc., was born Jan. 7, 
1931. He is a graduate of St. John's (BBA), and 
entered advertising with Compton in 1957, in 
media research. His hobbies are skiing and com- 
munity theatre. He handles the following accounts: 
Duz Soap & Detergent, Royal Drene, Sterling Beer, 
Hotpoint Appliances, Schick Safety Razor. 

* • * 

McKEEVER, CHARLES R. 

network media supervisor at Batten, Barton, Dur- 
stine & Osborn, Inc., was born Sept. 5, 1926. He 
attended Pace College, entered advertising with 
Grant Advertising in 1946, and held posts with 
Walter Weir and William Esty. He is a member of 
AAAA, and his hobbies are hunting and fishing. 

* * * 

McMICHAEL, MICKEY 

of Batten, Barton, Durstine & Osborn, was born 
May 27, 1927. He is a graduate of Union (BA) 
1949, and entered advertising with DuMont TV 
network in 1950, as billing supervisor. His hobbies 
are golf and finance. He handles the following ac- 
counts: General Mills, N. Y. Telephone, Curtis Cir- 
culation. 

* • • 

MILLER, DONALD 

of Doherty, Clifford, Steers & Shenfield, Inc., was 
born Oct. 26, 1933. He is a graduate of Cincinnati 
(BA), entered advertising with ABC in 1954, as 
biller, and held posts with N. W. Ayer. His hobbies 
are boating, golf, and basketball. He handles the 
following accounts: Bristol-Myers, Wiedemann Brew- 
ing Co., Paton Co., Pioneer Ice Cream Div. of Bor- 
den Co., Sonotone, Cigar Institute of America. 



MILLER, HAROLD 

vice president and associate media director of Ben- 
ton & Bowles, is a graduate of C.C.N.Y. (BS). He is 
past president of the Radio & TV Research Council 
of New York, and a member of the Advertising Re- 
search Foundation's Radio-TV rating review com- 
mittee. He is married and has two children. 

* • • 

MOLEMA, MARTIN H. 

of Batten, Barton, Durstine & Osborn, Inc., was 
born May 7, 1927. He is a graduate of Kenyon 
College (BA) 1950, and entered advertising with 
Lennen & Newell in 1953, as media biller. He is 
married. His hobby is photography. He handles the 
Chrysler and East Co. accounts. 

* * • 

MORTON, ROBERT 

of Kenyon & Eckhardt, was born Nov. 19, 1926. He 
is a graduate of N. Y. U. (BS) 1954, and entered 
advertising with Cohen, Dowd & Aleshire in 1955, 
as estimator. He is married and has two children. 
His hobbies are golf and chess. He handles the fol- 
lowing accounts: Ford Inst., LMDA, Mercury. 

* * • 

MURRAY, MAL 

of Kudner Agency, Inc., was born June 12, 1933. 
He is a graduate of Lehigh (BS), entered advertis- 
ing with BBDO in 1955, as trainee, and held posts 
with Ted Bates. He is married and has two children. 
He is a member of the N. Y. Athletic Club, and his 
hobby is sports. He handles the following accounts: 
Renault, Sylvania, Fisher Div. of GM, Goodyear, 
Colorforms, Arnold Bakers. 

* • • 

NASSE, BETTY 

of Grey Advertising Agency, Inc., entered advertis- 
ing with J. Walter Thompson in 1947, as secretary. 
She has held posts with Joseph Katz Co., H. B. 
Humphrey Co., and Dowd, Redfield & Johnstone, 
Inc. Her hobby is collecting old china and silver. 
She handles the following accounts: Hudson Pulp & 
Paper Corp., Ideal Toy Co., Hassenfeld Bros., 
R. H. Macy. * • • 

NEUGEBAUER, RALPH J. 

of Gardner Advertising Co., was born in 1928. He 
is a graduate of Missouri (BA), and joined Gard- 
ner in 1956, as assistant media group supervisor. 

* * • 

NYBORG, RICHARD V. 

of J. Walter Thompson, was born March 22, 1930. 
He is a graduate of Bryant College (BS) 1951, en- 
tered advertising with Time, Inc. in 1953, in market 
research, and held posts with Procter & Gamble Co. 
His hobbies are sports and automobiles. He handles 
the Lever Bros. Co. account. 

* * • 

OCHS, MALCOLM B. 

of Grey Advertising Agency, was born Jan. 10, 
1933. He is a graduate of N. Y. U. (BS, MBA), and 
entered advertising with Dancer-Fitzgerald-Sample 
in 1955, as media analyst. He is married to Libby 
Pescovitz and has one child. His hobbies are pho- 
tography and gardening. He handles the following 
accounts: The Mennen Co., Big Top Peanut Butter. 



182 



^— ^— ^-?*— ^— ^--^— ^— ^— ^— ^— ^— ^— ^--^--^--^— ^ 



•AGENCY TIME BUYERS 



O'KUNE, CAROL 

of Batten, Barton, Durstine & Osborn, Inc., was 
born April 14, 1934. She Is a graduate of Queens 
College (BA) 1955, entered advertising with BBDO 
in 1956, as secretary, and held posts with George 
P. Hollingbery Co. She handles the following ac- 
counts: Campbell Soup, GE. 

• • • 

O'NEILL, DESMOND C. 

of Kenyon & Eckhardt, Inc., was born Feb. 20, 
1922. He graduated from Dartmouth in 1945, and 
entered advertising with Young & Rubicam in 1947, 
as acct. co-ordinator, and held posts with Bryan 
Houston, Inc. He is married and has one child. His 
hobbies are photography, painting and reading. 
He handles the following accounts: Capital Airlines, 
Quaker State Oil Co., Mead-Johnson. 

• * * 

PALMER, ROBERT 

of Cunningham & Walsh, Inc., was born July 16, 
1930. He attended Fordham, entered advertising 
with Kenyon & Eckhardt in 1954, as estimator, and 
held posts with ABC-TV, Conklin Mann Co. He is 
married. His hobbies are photography, bowling 
and tennis. He handles the following accounts: 
American Chain & Cable, American Cyanamid, 
Italian Line, Jaguar Cars, Smith-Corona-Marchant, 
Southern Railway, Watchmakers of Switzerland. 

• • * 

PANELLA, MARTHA G. 

of N. W. Ayer & Son, Inc., graduated from Colum- 
bia U. (BS) in 1953, entered advertising with Al 
Paul Lefton in 1954, as time buyer, and held posts 
with Goodson & Todmann, and Warner Bros. She 
is married. Her hobbies are designing and making 
jewelry, ice skating, and modeling. She handles the 
following accounts: Pharmaco, French Lines, Whit- 
man Chocolates, Armour, Sugar Creek Creamery. 

• • * 

PAPE, ROBERT H. 

Canadian supervisor & U. S. buyer of Compton Ad- 
vertising, Inc., was born April 4, 1931. He is a 
graduate of Nichols (ABA) 1955, and entered ad- 
vertising with Compton in 1956, in media research. 
He is a member of Siwanoy Country Club of 
Bronxville, and his hobbies are bowling, art, and 
photography. He handles the following accounts: 
Canadian P & P, Crisco, Cunard, Scott. 

• • * 

PARDOLL, ARTHUR S. 

group media supervisor of Foote, Cone & Belding, 
Inc., was born in 1913. He is a graduate of Yale 
(BA). He is married to Mary Kikoin and has three 
children. He handles the following accounts: 
Clairol, Lever Bros., Imperial Margarine, Pepso- 
dent Paste, Antiseptic and Brushes, Spreez, Nor- 
wich Pharmacol, Savarin. 

• • • 

PARKER, DOUGLAS S. 

of N. W. Ayer & Son, Inc., was born May 21, 
1924. He graduated from Princeton in 1946, en- 
tered advertising with Ward Wheelock Co. in gen- 
eral Radio-TV work, and held posts with Al Paul 
Lefton Co. He is married to Virginia C. Barba ond 
has two children. His hobbies are sports, golf. 



PASSMORE,JOHNJ. 

of Campbell-Ewald Co., was born in 1915. He at- 
tended the U. of Detroit, and entered advertising 
with C-E in 1948, as manager of magazine 
scheduling dept. He handles the following ac- 
counts: Firestone Tire & Rubber Co., Goebel Brew- 
ing Co. 

• * * 

PELLENZ, WILLIAM D. 

of McCann-Erickson, Inc., was born in 1925. He is 
a graduate of Syracuse (BS) 1949, and entered 
advertising with McCann-Erickson in V951. He 
handles the following accounts: Mennen Co., 
Chesebrough-Pond's, Inc., Nestle Co., Owens- 
Corning Fiberglas Corp. 

• • * 

PERKINS, CHRISTINE M. 

of MacManus, John & Adams, Inc., was born 
July 22, 1924. She attended Wilkes-Barre Business 
College, entered advertising with Cowan & Deng- 
ler in 1947, as media & space buyer, and held 
posts with Nursing World and Donahue & Coe. 
Her hobbies are theatre, sewing, and reading. 
She handles the following accounts: U. S. News 
& World Report, Rheichhold Chemicals, U. S. Air 
Force, White Rock Corp., S. B. Thomas. 

• • • 

PETER, GEORGE 

of Cunningham & Walsh, Inc., was born Sept. 29, 
1935. He attended C.C.N. Y., and entered adver- 
tising with C&W in 1956, as estimator. His hobbies 
are skiing, boating, swimming, golf, and reading. 
He handles the following accounts: American Ma- 
chine & Foundry, Thos. Cook & Son, Decca Rec- 
ords, E. R. Squibb & Sons, 21 Brands, Inc. 

• • • 

PETERS, JOYCE 

of Mogul, Williams & Saylor, Inc., attended Drake 
Business College. She entered advertising with 
Harry B. Cohen in 1952, as asst. time buyer, and 
held posts with Katz Agency and American Bcstg. 
Co. Her hobbies are boating and bowling. She 
handles the following accounts: Barney's Clothes, 
Barricini Candy Corp., Costa Ice Cream, Break- 
stone, Gold Medal Candy, National Shoes, Tintex, 
Regal Shoes, Ronzoni Macaroni. 

• • • 

PETTICK, BEN 

of Product Services, Inc., was born April 19, 1916. 
He entered advertising with Product Svcs. in 1954, 
as regional director. He is married and has three 
children. His hobbies are cards, hiking and camp- 
ing. He handles the following accounts: Roto- 
Broil, Continental, Tech. Tape Corp. 

• • • 

PICKETT, RICHARD C. 

of Foote, Cone & Belding, was born Sept. 30, 
1929. He is, a graduate of Fordham (BA) 1952, 
and entered advertising with William Esty in 1954, 
as time buyer. His hobbies are golf and sailing. 
He handles the following accounts: Lever Bros. 
Co., S. A. Schonbrunn & Co. 



183 



AGENCY TIME BUYERS:^s=s^=S5=S5=s^=^^=s^=S5=S5:=S5=S5=S5:^^^ 



POLOKOFF, BEVERLY 

media buyer of Kenyon & Eckhardt, Inc., was 
born May 3, 1930. She attended Missouri, entered 
advertising with Allmayer, Fox & Reshkin in 1957, 
as media asst., and held posts with Frank More- 
land Adv. She handles the following accounts: 
Caltex Distributors, Inc., Reddi-Wip & Top Wip. 

* * • 

POTTER, HOWARD 

of Compton Advertising, Inc., was born in May, 
1931. He is a graduate of Williams (BA) 1953, 
and entered advertising with Compton in 1958, 
as asst. time buyer. He handles the following ac- 
counts: P & G Canada (7 Brands). 

* • • 

RAMBERG, ARNE N. 

of N. W. Ayer & Son, Inc., was born March 13, 
1930. He attended Pace College, entered adver- 
tising with Lynn Baker in 1949, as office boy, and 
held posts with Paul Venze Assoc, and W. B. Do- 
ner & Co. He is married and has one child. His 
hobbies are oil painting, bowling, softball, and 
golf. He handles the following accounts: Corning 
Glass Works, Mich. Bell Tel. Co., G. E. Telechron, 
American Optical Assoc, III. Bell Tel. Co., John- 
son & Johnson. 

* • • 

RANDALL, ALEXANDER J. 

of Cunningham & Walsh, Inc., was born Oct. 18, 
1926. He is a graduate of Boston U. (BS) 1954, 
and entered advertising with N. W. Ayer in 1955. 
His hobby is photography. He handles the follow- 
ing accounts: American Machine & Foundry, Sun- 
shine Biscuits, Inc. 

* • • 

RASMUSSEN, BERNARD G. 

of Fuller & Smith & Ross, Inc., was born May 27, 
1919. He is a graduate of Fordham (BS) 1946, en- 
tered advertising with Ruthrauff & Ryan in 1946, 
as asst. time buyer, and held posts with Seagram 
Distillers. He is married to Mary Dooley and has 
five children. He handles the following accounts: 
Aluminum Co. of America, Libbey-Owens-Ford 
Glass Co., Commercial Solvent Corp., Edison Elec- 
^ric Institute, Sterling Silversmiths, Hercules Pow- 
der Co., Hans Holterbosch, Plymouth Cordage Co. 

* • • 

REED, ALLAN 

of Grey Advertising Agency, Inc., was born March 
19, 1929. He is a graduate of Pace College (BBA), 
and entered advertising in 1947. He is married 
and has one child. His hobbies are golf and pho- 
tography. He handles the following accounts: 
Block Drug, Palm Beach. 

* • • 

REINECKE, WALTER 

of Batten, Barton, Durstine & Osborn, Inc., was 
born May 24, 1931. He attended the U. S. Naval 
Academy, and entered advertising with William 
Esty Co. in 1949. He is married to Marianne Krae- 
mer and has two children. He handles the follow- 
ing accounts: E. I. Du Pont, U. S. Steel, Shaeffer 
Pen Co., Westclox, Rexall Drug Co., Coty, General 
Mills. 



REISENBACH, SANFORD E. 

of Grey Advertising Agency, Inc., was born May 
13, 1932. He is a graduate of N. Y. U. (BS), en- 
tered advertising with Dancer-Fitzgerald-Sample 
in 1952, as a trainee, and held posts with Trans- 
portation Displays and S. R. Leon Co. He is mar- 
ried and has one child. He handles the following 
accounts: Commonwealth Shoe, Hat Corp. of 
America, Lily Tulip Corp., Youngstown Kitchens, 
Topps Chewing Gum, Industrial Rayon Corp. 

* * • 

RENFRO, HARRY K. 

director of Radio & Television for D'Arcy Adver- 
tising Co., St. Louis office, was born in 1915. He 
entered the advertising field in 1951. He is mar- 
ried and has one child. He handles the following 
accounts: Budweiser, Banquet Canning Co., Inter- 
national Shoe, Brooks Foods, Laclede Gas, Lin- 
coln Engineering, McQuary Norris Mfg. 

* * * 

RIEMENSCHNEIDER, ROBERT R. 

chief time buyer of Gardner Advertising Co., was 
born in 1928. He is a graduate of Northwestern 
(BS), entered advertising with Schwimmer & Scott, 
Inc., in 1950, as copywriter, and has held posts 
with North Advertising. He is married to Polly 
Caylor and has three children. 

* * • - 

RIND, NATE 

of Doyle Dane Bernbach, Inc., was born Feb. 28, 
1931. He is a graduate of Brooklyn College (BA) 
1953, (MA) 1957, and entered advertising with 
Foote, Cone, & Belding in 1956, as media research 
asst. He is married and has one child. His hobby 
is books. He handles the following accounts: Utica 
Club Beer, Goodman's Noodle Products, Salada 
Tea, Five-Day deodorant. 

* * * 

ROBINSON, DIANE 

of Guild, Bascom & Bonfigli, Inc., was born Oct. 
29, 1933. She is a graduate of Smith (BA) 1955, 
and entered advertising with Campbell-Mithun in 
1956, as media asst. She is a member of the Jr. 
League. She handles the Ralston Purina Co. 

* • * 

ROFFIS, MURRAY 

of McCann-Erickson, Inc., was born March 5, 1926. 
He is a graduate of Cornell (BA) 1948, entered 
advertising with Compton Advertising as a print 
buyer, and has held posts with Maxon, Inc. He is 
married to Adele Jacobs. He handles the follow- 
ing accounts: Ajax Cleanser, Coca-Cola, Westing- 
house. 

* • * 

ROLFES, FRANK P. 

of Campbell-Mithun, Inc., was born Feb. 6, 1929. 
He is a graduate of Loyola of Chicago (BA) 1950, 
U. of Chicago (MAB) 1958, entered advertising 
with CBS Radio in 1954, as sales service mgr., and 
held posts with Blair-TV Assoc, and Katz Agency. 
He is married to Julie K. Young. He is a member 
of the Illinois Athletic Club, and his hobbies are 
skiing, handball and golf. 



184 



i5P5J=55=55::5M5=5y:^i>5«?5P3?35^^ TIME BUYERS 



ROSS, DONALD M. 

of Sullivan, Stauffer, Colwell & Bayles, Inc., was 
born May 2, 1928. He entered advertising with 
SSC&B in 1956, as media research assistant. His 
hobbies are designing and constructing settings 
for model theatre, theatre-going, and making 
home movies. He handles the following accounts: 
Whitehall Pharamacal Co. — Bisodol, Infrarub, 
Duplexin; Block Drug Co. — Nytol, Py-Co-pay tooth 
brushes, green mint, CD-60; Bulova Watch Co., 
This Week Magazine. 

* * * 

SACKS, ALLAN G. 

of J. Walter Thompson Co., was born April 15, 

1928. He is a graduate of C.C.N.Y. (BBA) 1949, 
(MBA) 1955, and entered advertising with J. Wal- 
ter Thompson in 1949, in research. He is married 
to Sally Rutstein. His hobby is folk music. He 
handles the Ford Division account. 

* • * 

SANDBERG, CARL 

assistant time buyer of Compton Advertising, Inc., 
was born June 19, 1937. He is a graduate of 
Seton Hall (BS) 1958, and entered advertising 
with Compton in 1959, as trainee. His hobbies are 
golf, bowling, politics, basketball, and the saxo- 
phone. He handles the following accounts: Crisco, 
Comet, Duncan Hines, Gleem, Ivory Soap & Liquid. 

* * * 

SANNO, ALFRED R. 

media group supervisor at McCann-Erickson, Inc., 
was born in 1925. He is a graduate of Dartmouth 
(BA) 1946, entered advertising with Young & 
Rubicam in 1948, and later held posts with BBDO. 
He is married to Linda Ciccarelli and has one 
child. He handles Chesterfield and Oasis. 

* * * 

SANTONI, WILLIAM 

of Cunningham & Walsh, Inc., was born Aug. 27, 

1929. He is a graduate of Florida (BS), entered 
advertising with Rulhrauff & Ryan in 1955, as 
media statistician, and held posts with Dancer- 
Fitzgerald-Sample. He is married to Amy Rivers 
and has one child. He handles the following ac- 
counts: Texaco, Johns-Manville, Automotive 
Manuf. Assoc. 

* * * 

SAWYER, SEWALL C. II 

of Lennen & Newell, Inc., was born August 21, 

1930. He graduated from Dartmouth (BA), and 
entered advertising with William Esty Co. in 1955, 
as media trainee. His hobbies ore skiing, golf, 
and bridge. He handles the following accounts: 
Colgate-Palmolive Co. — Ad, Lustre-Creme, Vel 
Liquid. 

* * * 

SCHINZING, PAT 

assistant media group supervisor and buyer of 
Gardner Advertising Co., was born in 1929. She 
entered advertising with Gardner in 1947, as sec- 
retary, and held the positions of estimator and 
outdoor buyer, before assuming her present post. 



SCHOENFELD, JAY B. 

broadcast supervisor at McCann-Erickson, Inc., 
was born April 16, 1930. He attended C.C.N.Y., 
and entered advertising with Ted Bates, He han- 
dles the following accounts: Avis, Corn Products, 
Esso, Lehn & Fink and Pertussin. 

* * • 

SCHUEBEL, REGGIE 

vice president of Guild, Bascom, Bonfigli, Inc., en- 
tered advertising with Duane Jones Co. in 1942, 
as radio director. He held posts with Biow Co. 
and Norman, Craig & Kummel. His club affili- 
ations are RTES and Radio Pioneers. 

* * * 

SENATORS, CARRIE 

of J. Walter Thompson Co., was born March 12, 
1929. She entered advertising with BBD & O in 
1947, as secretary. Her hobbies are dramatics 
and skiing. She handles the following accounts: 
Standard Brands — Chase & Sanborn. 

* • * 

SEYDEL, VICTOR 

of Anderson & Cairns, Inc., was born March 9, 
1909. He entered advertising with Walker & 
Downing in 1942, as eastern director of Radio 
and has also held posts with Anderson, Davis 
& Piatt. He is married to Harriet E. Hann, and 
has two children. His club affiliations are The 
Player's Club, RTES, Huntington Yacht Club, and 
his hobbies are boating, fishing, and reading. 
He handles the following accounts: Alderney 
Dairy, Aborn's Coffee, White Rose Tea, Dow 
Corning Corp., Dynel Div. Union Carbide, Volvo, 
Merriam-Webster Dictionaries. 

* • * 

SHAHINIAN, DOROTHY 

of Fuller & Smith & Ross, Inc., is a graduate of 
Syracuse (BA) 1949, and entered advertising with 
F&S&R in 1953, as estimator. Her hobbies are 
piano and golf. She handles the follov^ing ac- 
counts: Commercial Solvents Corp., Grumman Air- 
craft, Ruberoid Co., Soundscriber. 

* • * 

SHAPIRO, PAULE 

of MacManus, John & Adams, Inc., was born June 
11, 1932. She is a graduate of Boston U. (BS) 
1953, and entered advertising with Sackel Co. as 
media buyer. Her hobbies are theatre arts, read- 
ing, water skiing, crossword puzzles, and lan- 
guages. She handles the following accounts: Chas. 
Pfizer & Co., Garrett & Co., Riggio Tobacco, Good 
Humor, Hydrometals, Inc. 

* * * 

SHEPPARD, RICHARD 

of MacManus, John & Adams, inc., was born 
March 19, 1932. He is a graduate of Wooster 
(BA) 1954, entered advertising with Brooke, 
Smith, French & Dorrance in 1956, as traffic co- 
ordinator, and held posts with W. B. Doner. His 
hobbies are, swimming, music, and theatre. He 
handles the following accounts: Cadillac, Kresge, 
Detroit Times, Michigan Consolidated Gas, Packer 
Pontipc. 



185 



AGENCY TIME BlfyFRS5P53=35=S=5«3=5«5=3P5«3:i^^ 



SHIMA, JOHN F. 

of Kenyon & Eckhart, Inc., was born Nov. 28, 
1929. He attended N. Y. U., entered advertising 
with Kenyon & Eckhardt in 1947, as checking 
clerk, and held posts with Crowell-Collier Pub. 
Co. His hobbies are music, photography and sail- 
ing. He handles the Lever Bros. Co. account. 

* * * 

SIMKO, GEORGE J. 

of Kenyon & Eckhardt, Inc., was born Oct. 19, 
1935. He entered advertising with K&E in 1953. 
His hobbies are golf, tennis, swimming and skiing. 
He handles the Lever Bros. Co. account. 

* * * 

SIMMONS, PENELOPE A. 

of Foote, Cone & Belding, Inc., entered advertis- 
ing with Federal Adv. Agency as secretary. Her 
hobby is photography. She handles the following 
accounts: Lever Bros. Co., Clairol, Inc. 

* * * 

SLATTERY, ANNE H. 

of Batten, Barton, Durstine & Osborn, Inc., was 
born March 21, 1928. She is a graduate of Col- 
lege of New Rochelle (BA) 1948, entered adver- 
tising with Geyer, Newell & Ganger in 1950, and 
held posts with Robert B. Grady Co., and CBS TV 
Network. She is married to Robert Bayley. Her 
accounts are American Tobacco Co., Armstrong 
Cork, Phiico, Pittsburgh Plate Glass. 

* • • 

SOWAAL, MARGUERITE 

media buyer, of Fuller & Smith & Ross, was born 
Jan. 25, 1928. She attended MSU, and entered ad- 
vertising with Stromberger. LaVene, McKenzie in 

1955, as media assistant. She is married and has 
three children. Her hobbies are reading, writing 
and music. She handles the following accounts: 
McCulloch Motors & International, GE Dealers of 
So. Calif., Occidental Life Ins. Co., Pacific Tile & 
Porcelain Co., Capital Co. 

* * * 

SPRUYTENBURG, FRED 

of Sullivan, Stauffer, Colwell & Bayles, Inc., was 
born July 22, 1932. He graduated from Pace 
(BBA), and entered advertising with SSC & B in 

1956, as assistant time buyer. He handles the fol- 
lowing accounts: American Tobacco Co. — Pall Mall 
Cigarettes, Half & Half Smoking Tobacco, La 
Corona. 

* • * 

STARK, JOAN G. 

of Grey Advertising Agency, Inc., was born July, 
1931. She attended Ohio State, entered advertis- 
ing with William H. Weintraub in 1950, as time 
buyer, and held posts with Harris & Whitebrook. 
Her hobbies are horseback riding, tennis, and col- 
lecting jewelry. She handles the following ac- 
counts: Chock Full O'Nuts, Chunky Chocolate, 
Lionel, Ideal, Macy's, Hudson, Ward Hassenfeld, 
Hoffman, Krueger, Wm. Wrigley. 



STONE, ROBERT M. 

of Compton Advertising, Inc., was born April 3, 
1934. He is a graduate of Michigan State (BA), 
and entered advertising with Compton in 1959, as 
media trainee. He is married and has two chil- 
dren. His hobbies are golf, reading, music, and 
athletics. He handles the following accounts: 
Gleem, Crisco, Mobil Oil, General Baking Chese- 
brough. 

* * • 

STUMBO, PHILIP A. 

of McCann-Erickson, Inc., was born August 17, 
1934. He attended Fordham and C.C.N.Y., entered 
advertising with Biow-Beirn-Toigo in 1954, as 
Radio-TV spot biller, and held posts with WABC- 
TV, Ted Bates. His hobbies are skiing, opera, the- 
atre, ice skating and tennis. He handles the fol- 
lowing accounts: National Biscuit Co., Bulova 
Watch, Westinghouse Electric, John Hancock, 
Look — Cowles Magazines. 

* • * 

SULLIVAN, JEANNE 

of Sullivan, Stauffer, Colwell & Bayles, Inc., was 
born Oct. 4, 1924. She eriterecf advertising with 
Duane Jones, Co. in 1954, as secretary, and has 
held posts with Reggie Schuebel, Inc., and Nor- 
man, Craig & Kummel. She handles the following 
accounts: Carter Products — Rise Shave Cream; 
Lever Brothers — Breeze Detergent. 

* * • 

SWICK, THOMAS F. 

media group supervisor of McCann-Erickson, Inc., 
was born in 1920. He is a graduate of Dartmouth 
(BA), and entered advertising with Campbell Ewald 
Agency in 1950, as a media buyer. He handles the 
following accounts: Esso Standard Oil Co., Gilbert 
& Barker Manuf. Co., Penola Oil Co. 

* * • 

TASHJ IAN, EDWARD 

of Mogul, Williams & Saylor, Inc., was born in 
1930. He attended N. Y. U., and entered advertis- 
ing with Emil Mogul Co. in 1950, as production 
dept. asst. He is married to Louise Ayvazian and 
has two children. He handles the following ac- 
counts: Revlon, Esquire Boot Polish. 

* * * 

THULIN, KATHERINE 

of Campbell-Mithun, Inc., was born Oct. 1, 1931. 
She is a graduate of Minnesota (BA), and entered 
advertising with Bulmer-Johnson in 1953, as secre- 
tary. Her hobby is skiing. She handles the follow- 
ing accounts: Larsen Co., Northern States Power 
Co., Minneapolis Symphony. 

* • • 

TREA, RICHARD 

of Kenyon & Eckhardt, Inc., was born Nov. 17, 
1926. He is a graduate of Dickinson (BA) 1952, en- 
tered advertising with Benton & Bowles in 1952, as 
media research analyst, and held posts with Carl S. 
Brown Co., Inc. He is married and has one child. 
He handles the following accounts: Harold F. 
Ritchie, National Biscuit Co., Pepsi-Cola Co. 



186 



5««P5H5=33=55=5«53P5«3=55:3J^^ TIME BUYERS 



TRONICK, LEONARD 

of Donahue & Coe, Inc., was born Oct. 7, 1931. He 
is a graduate of L. I. U. (BS), entered advertising 
with Grey Advertising in 1955, as estimator, and 
has held posts with Lennen & Newell. He is mar- 
ried to Lois Stroch and has two children. He han- 
dles the following accounts: E. R. Squibb & Sons, 
E. F. Drew & Co., Scripto. 

• • * 

TULLY, TIM 

of Compton Advertising, Inc., was born May 10, 

1932. He is a graduate of Williams (BA), and en- 
tared advertising with Ted Bates in 1958, as mail- 
'oom trainee. His hobbies are theatre and tennis. 
He handles the following accounts: Duncan Hines, 
Drene. 

• • * 

TWIDDY, JOHN W. 

of MacManus, John & Adams, Inc., was born Dae. 
2, 1931. He attended Western Maryland College, 
entered advertising with Foote, Cone & Belding in 
1955, as asst. media buyer, and held posts with TV 
Guide.. He is married to Mary Kraft and has one 
child. He handles the following accounts: S. A. 
Schonbrunn & Co., S. B. Thomas, White Rock Corp., 
Van Munching Imports, U. S. Air Force. 

• • • 

VERNON, FRANK J. 

of Cunningham & Walsh, Inc., was born March 4, 

1933. He is a graduate of Penn State (BA), and 
entered advertising with C&W in 1959, as estimator. 
He is married to Annette Galbavy and has one 
child. His hobbies are reading and sports. He han- 
dles the following accounts: American Cyanamid 
Co., Watchmakers of Switzerland. 

• • • 

VITT, SAM B. 

media supervisor of Doherty, Clifford, Steers & 
Shenfield, was born Oct. 23, 1926. He is a gradu- 
ate of Dartmouth (BA) 1950, entered advertising 
with CBS in 1950, as a trainee, and has held posts 
with Benton & Bowles. He handles the following ac- 
counts: Bristol-Myers, Grove Labs, Paton McCormick, 
The Borden Co., Sonotone, Chemway, Noxema, 
Standard Triumph. 

• * * 

VORCE, RICHARD J. 

oF J. Walter Thompson Co., was born in 1926. He 
is a graduate of Syracuse (BA), and entered adver- 
tising with Wildrick & Miller, Inc. in 1951, as a 
trainee. He is supervisor of the Ford Dealer spot 
Radio-TV account. 

• * • 

WALLOWER, TED P. 

of Batten, Barton, Durstine & Osborn, Inc., was 
born Jan. 21, 1918. He is a graduate of Missouri 
(BA) 1939, entered advertising with Bermingham 
Castleman in 1948, in accounting, and held posts 
with Morey Humm & Johnstone. He handles the 
following accounts: Du Pont, Penick & Ford, United 
Fruit, Pfeiffer's. 



WALSH, DOLAN J. 

of D'Arcy Advertising Co., St. Louis office, attended 
St. Louis U. He entered advertising with D'Arcy in 
1951, in the outdoor dept. He is married and has 
one child. He handles the following accounts: An- 
heuser Busch, The Reardon Co., Bondex-Diamex, 
Krey Packing Co., International Shoe. 

• • • 

WERMAN, HERBERT J. 

of Grey Advertising Agency, Inc., was born Sept. 
6, 1930. He is a graduate of Upsala (BBA) 1956, 
and entered advertising that year with, Dancer- 
Fitzgerald-Sample. His hobbies are reading, music, 
and bowling. He handles the following accounts: 
Chock Full O'Nuts, Krueger Brewing, Hoffman Bev- 
erage. 

* • • 

WEYMOUTH, E. G., JR. 

of Kudner Agency, Inc., was born Aug. 15, 1917. 
He attended Lehigh, entered advertising with Kud- 
ner in 1939, as trainee, and held posts with Col- 
gate-Palmolive Co. He is married to Rachel Williams 
and has two children. He is a member of the 
Bronxville Field Club and the Rear Guards. He han- 
dles the following accounts: Renault, Sylvania, Ar- 
nold Bakers, Goodyear, Fisher Div. of GM, Color- 
forms. 

* * * 

WHITE, WILLIAM G. 

of Cunningham & Walsh, Inc., was born Oct. 24, 
1918. He is a graduate of U. of Toronto (3A), en- 
tered advertising with CFRB in 1939, in sales, and 
held posts with Benton & Bowles and Pedler & 
Ryan. He is married to Patricia Anderson and has 
three children. His hobby is community activities. 

• * * 

WIDHOLM, ROBERT 

of Doherty, Clifford, Steers & Shenfield, was born 
March 21, 1924. He is a graduate of Dartmouth 
(BA) 1947, and entered advertising with Lennen & 
Mitchell in 1948, as trainee. He handles the follow- 
ing accounts: Bristol-Myers, Borden Co., McCormick 
Co., Noxzema Chemical Co., Eastman Chemical Co. 

• * • 

WILBUR, HELEN M. 

of Grey Advertising Agency, Inc., attended Brook- 
lyn College and Columbia. She entered advertis- 
ing with the N. Y. Times, and held posts with Ped- 
ler & Ryan, Doherty, Clifford, Steers & Shenfield. 
She handles the following accounts: Benrus, Block 
Drug, GE, Greyhound, NBC, Norex, Palm Beach, 
Phillips-Van Heusen, Westinghouse. 

* * • 

WILSON, EDWIN F. 

of McCann-Erickson, Inc., joined the media dept. 
of A. W. Erickson in 1920, and was media director 
of McCann-Erickson from 1930 to 1945. He handles 
the following accounts: Atlas Supply Co., Barrett 
Div., Canadian National Railroad, Durene Associ- 
ation, National Biscuit Co., Talon, Inc., Trarw 
Canada Airlines. 



187 



AGENCY TIME BUYEHS43:33=5P5««F^5=:»MP5«5=3«3=5J^^ 



WOLF, ALICE J. 

of N. W. Ayer & Son, Inc., was born March 16, 
1925. She graduated from Miami U. (O), entered 
advertising with J. Walter Thompson as secretary, 
and has held posts with Grey Adv. Agency and 
Dowling Adams, Inc. She is married to Seymour 
Kiel. Her hobbies are photography, cooking, deep- 
sea fishing, and travelling. She handles the follow- 
ing accounts: United Air Lines, Avondaie Mills, Hil- 
ton Credit Cards, James Lee & Sons, Peoples Drug 
Co. • • * 

WOLFE, ROBERT D. 

vice president in charge of Radio-TV, west coast. 
Grey Advertising Agency, Inc., was born Nov. 14, 
1912. He is a graduate of Brown (PhB) 1934, en- 
tered advertising with Young & Rubicam in 1938, 
as script writer, and held posts with Kenyon & Eck- 
hardt. Hicks & Greist, John W. Shaw Adv., Peck 
Agency, and Sweets Co. of America. He is married 
to Jeannette Scott and has two children. 

• * * 

WRIGHT, RICHARD C. 

of Batten, Barton, Durstine & Osborn, Inc., was 
born Oct. 12, 1923. He is a graduate of the U. of 
Pa. (BS) 1944, entered advertising with Ward 
Wheelock Co., and held posts with Storer Bcstg. 
Co. He is married and has two children. He is a 
member of the N. Y. Media Planners, and handles 
the following accounts: Lucky Strike, Valiant, De- 
Soto. • • * 

ZIEGEL, LEONARD 

assistant spot buyer of Compton Advertising, Inc., 
was born Jan. 23, 1933. He is a graduate of 
CCNY (BBA), and entered advertising with Comp- 
ton in 1959, as media trainee. He is married to 
Norma Nemeth and has one child. His hobby is 
photography. He handles the following accounts: 
Duz, Ivory Soap, El Producto Cigars, Sterling Beer, 
Yankee Beer. * * * 

ZIEGLER, ISABEL 

media supervisor of N. W. Ayer & Son, Philadel- 
phia, is a graduate of Simmons College. She en- 
tered advertising with J. Walter Thompson as an 
assistant time buyer. 

• • * 

ZIPPRICH, ANDREW 

of Grey Advertising Agency, Inc., was born March 
19, 1925. He is a graduate of Manhattan College 
(BBA), entered advertising with Cunningham & 
Walsh in 1947, as asst. to time buyer, and held 
posts with Kenyon & Eckhardt. He is a member of 
the New York Athletic Club, and his hobbies' are 
swimming and sailing. He handles the following 
accounts: Shwayder Bros., RCA Victor, Wallace Sil- 
versmith, Esquire, Coronet, Gentlemen's Quarterly, 
McCall's. • • • 

ZIZZAMIA, MARK H. 

assistant time buyer of Compton Advertising, Inc., 
was born June 23, 1935. He is a graduate of Har- 
vard (BA) 1957, and entered advertising with 
Compton in 1958, as media trainee. He handles 
the following accounts: Canada (7 Brands), Crisco. 



ZOELLNER, DAVID B. 

of Cunningham' & Walsh, was born June 18, 1931. 
He is a graduate of Missouri, 1955, and entered 
advertising with C&W in 1958 as media estimator. 
He handles the following accounts: American Chain 
& Cable, Italian Line, Jaguar Cars, Smith-Corona- 
Marchant, Southern Railway. 



FOR 

ADVERTISING AGENCY 

PERSONNEL LISTINGS 

SEEPAGE 115 



t? i? i^ ^ ^ 



FOR 

CANADIAN 

ADVERTISING AGENCY 

LISTINGS 

SEE PAGE 168 



188 



RADIO -World-Wide Receivers and Sets 



At the end of 1959 there were about 165,700,000 radio sets and an additional 38,900,000 
wired speakers in the world, exclusive of the United States, its territories and Canada. 
These figures indicate an increase of 12,000,000 sets (8%) and 7,000,000 wired speakers 
(22%) during the year. The greatest expansion occurred in the Communist Bloc in 
Eastern Europe. The second greatest gainer was the Near East, South Asia and Africa 
Area, which almost doubled its 1958 increase. In terms of sub-areas, the visit of a USIA 
officer to Africa yielded up-to-date statistics for countries of this increasingly important 
continent. As a result an increase of 750,000 sets (40%) was indicated in the countries 
of non- Arabic Africa. 

There appears to be a slowdown in the rate of increase in Western Europe and in the 
Far East. In this connection, the rapid growth of television, in many countries of 
Western Europe and in Japan, seems to have resulted in a gradual reduction in the rate 
of growth of radio, if not a decline in some cases. A typical example is that of Japan 
where the number of radio sets in use had been constantly and steadily increasing up to 
the end of 1958, and then began declining just as steadily for a net loss of more than 
half a million sets in 1959. Concurrently television is expanding at a tremendous rate 
in Japan and the United Kingdom. 

WESTERN EUROPE 
December 31, 1959 

Wired Speakers 

Country Radio Sets (Additional) 

Andorra 1,800 

Austria 1,955,900 13,800 

Belgium 2,409,400 134,800 

Denmark 1,714,400 

Finland 1,300,000 

France 11,484,000 

W. Germany (Incl. W. Berlin) 16,050,000 159,000 

Gibraltar 4,900 500 

Iceland 69,500 

Ireland 485,100 

Italy 7,851,200 

Liechtenstein 3,200 400 

Luxembourg 91,400 

Malta 16,200 45,100 

Monaco 5,100 

Netherlands 2,715,300 490,500 

Norway 1,250,000 

Portugal 995,800 

San Marino 1,900 

Spain 6,000,000 

Sweden 2,683,700 160,000 

Switzerland 1,039,500 354,400 

United Kingdom 15,584,400^ 1,048,400 

Yugoslavia 1,380,000 175,000 

Total 75,092,700 2,581,000 

EASTERN EUROPE 

Albania 40,000 18,000 

Bulgaria 680,000 502,000 

Czechoslovakia 3,200,000 516,000 

East Germany 5,500,000 ... ... 

Hunffarv 1,800,000 300,000 

Poland 3,600,000 1,400,000 

Rumania '.'.'.' 1,000,000 660,000 

USSR . ::..::::..;........ 10,700,000 28,000,000 

Total 26,520,000 31,396,000 



1 Includes 10,000,000 combined sound and television licenses, ^ . , i,t , t^ ^ 

Source: USIA. {Continued on Next Page) 

189 



l->l!->tL--i— tisSf— <L<^l!^^^ 



RADIO -World-Wide Receivers and Sets 



{Continued from Page 189) 

NEAR EAST, SOUTH ASIA AND AFRICA 

Wired Speakers 

Country Radio Sets (Additional) 

Arabic Countries 

Aden S2,000 

Algeria 504,500 

Iraq 600,000 

Jordan 94,400 

Lebanon 111,000 2,400 

Libya 73,500 

Morocco 501,000 

Saudi Arabia 18,000 

Sudan 135,000 

Tunisia 151,000 

United Arab Republic 

Egypt 1,500,000 

Syria 390,000 



Total 4,110,400 2,400 

Non-Arabic Near East and South Asia 

Afghanistan 21,000 

Ceylon 285,600 18,000 

Cyprus 95,000 

Greece 846,400 

India 2,000,000 

Iran 1,100,000 

Israel 405,000 

Nepal 13,000 

Pakistan 480,000 

Portuguese India 1,900 

Turkey 1,207,800 

Total 6,455,700 18,000 

Non-Arabic Africa 

Angola 70,000 

Bechuanaland 3,500 

Belgian Congo 175,000 

British Somaliland 2,500 

Cameroons 40,000 

Central African Federation 150,000 

Ethiopia (includes Eritrea) 85,000 

French Equatorial Africa 45,000 

' French Somaliland 5,000 

French West Africa 100,000 

Ghana 107,000 41,400 

Guinea 12,000 

Kenya 150,000 1,800 

Liberia 38,000 

Madagascar 60,000 

Mozambique 60,000 ■ ■ ••-' 

Nig-eria 250,000 62,500 

Sierra Leone 23,000 5,000 

Tanganyika 80.000 

Uganda 80,000 

Union of South Africa 1,019,000 12.300 

Total 2,637,100 123,000 

190 



RADIO -World-Wide Receivers and Sets 



FAR EAST 

Country Radio Sets 

Australia 2,297,400 

Borneo (North) 9,000 

Burma 110,000 

Cambodia 15,000 

China (Communist) 3,500,000 

Hong Kong 114,900 

Indonesia 833,600 

Japan 15,586,400 

North Korea (C) 110,000 

South Korea 600,000 

Malaya 251,600 

New Zealand 562,000 

Philippines 550,000 

Singapore 96,700 

Taiwan ; 450,000 

Thailand 1,000,000 

North Vietnam (C) • 300,000 

South Vietnam 303,700 

Totals— Communist 3,910,000 

Non-Communist 22,849,000 

Grand Totals 26,759,000 

LATIN AMERICA 

Argentina 5,500,000 

Bolivia 150,000 

Brazil 6,828,800 

Chile 887,000 

Colombia 2,084,300 

Costa Rica 100,000 

Cuba 1,300,000 

Dominican Republic 100,000 

Ecuador 450,000 

El Salvador 225,000 

Guatemala 210,000 

Haiti 50,000 

Honduras 125,000 

Mexico 3,500,000 

Nicaragua 75,000 

Panama 145,000 

Paraguay 150,000 

Peru 820,000 

Uruguay 500,000 

Venezuela 565,700 

Total 23,765,800 

WESTERN HEMISPHERE POSSESSIONS 

British 207,900 

French 47,600 

Netherlands 66,000 

Greenland 4,500 

Total 326,000 

World Totals #1 165,667,000 

#1 — Exclusive of the United States, its territories, and Canada. 
Source: USIA. 

191 



Wired Speaken 
{Additional ) 



4,570,000 

59,200 

8,900 



unknown 



22,300 

' 4,466 
41,000 

' 5,666 

unknown 

1,100 

4,570,000 
" 141,900 
4,711,900 



51,000 



51,000 

38,884,200 



This is a house ad 



C 



3 




In Triangle-Land a house is a 
home. And a home means 
people . . . the more than 16 
million people we serve in 9 
states. Triangle Stations provide 
the finest in programming and 
public service 366 days a year. 
That's why people tune first 
to Triangle for enlightenment, 
entertainment and education. 



Operated by: Radio and Television Div. / Triangle Publications, inc. / 46th & Mari<et Sts., Philadelphia 39, Pa. 
>VFIL-AM • FM • TV, Philadelphia, Pa. / >VNBF-AM • FM • TV, Binghamton, N. Y. / WLYH-TV, Lebanon-Lancaster, Pa. 
>VFBG-AM • TV, Aitoona-Johnstown, Pa. / >VNHC-AM • FM • TV, Hartford-New Haven, Conn. / KFRE-AM • TV • KRFM, Fresno, Cal. 
Triangle National Sales Office, 4-8 5 Lexington Avenue, New York 17, New York 



192 



ffipfiflfii 




presents 



RADIO 
NETWORKS 




-i^ ti ^ ^ 



EXECUTIVE PERSONNEL 
U. S. MAP OF NETWORK 
OWNED AND OPERATED 

& AFFILIATED OUTLETS 



1960 



NETWORK RADIO OFFERS 

. . . Mass Out'Of'Home Audiences 



By ROBERT R. PAULEY 
Vice President in Chg., ABC Radio Network 




N 



[O matter how you look at it, it is 
practically impossible to find a 
b:id network radio buy. Network ra- 
dio continues to deliver the pene- 
trating coverage, sizeable audiences 
and low costs that make it, to objec- 
tive observers, advertising's most en- 
ticing medium. But network radio has 
been short changed by many who 
have tried to bury it, who consider it 
obsolete. How "obsolete" is radio? 

To ths people who bought some 22 
million radio sets last year, radio is 
far from obsolete, it is vital. You don't 
buy radios to use as furniture. You 
buy them for listening. Every home in 
America listens to radio. People drive 
with radio, walk with radio, wake up 
to radio and pay attention to radio. 

Advertisers who have paid atten- 
tion to radio have found it pays off 
for them. ABC can, for example, give 
an advertiser 28 commercials a week 
with a cost per thousand homes of 
$.84. If you add the out-of-homes 
audience, this cost is reduced to $.64, 
and that is a conservative estimate. 

To reach the home, network radio 
is a good buy. But the medium offers 
more: a mass out-of-home plus audi- 
ence that has never been accurately 
measured. There are some indica- 
tions as to its listening and buying 
strength, however. 

There are 38 million radios in auto- 
mobiles. There are over 18 million 
portable radios, 10 million radios in 
public places such as hotels, etc., and 
five million radios on boats. 

This mobility and companionabil- 
ity which radio offers is equaled by 
no other media. It is a common sight 
to see people walking down city 



streets listening to transistor radios. 
I have seen women in supermarkets 
carrying transistor radios listening to 
their favorite programs. 

The advertiser is with the shopper 
as she drives to the retail outlet, and 
in cases I have observed,, is actually 
with her as her hand moves toward 
the product. But radio's flexibility 
goes far beyond its mobile listening 
audience. 

Radio's area of strongest flexibility 
is in its programming. No one need 
be told of the swiftness and complete- 
ness with which radio covers news 
events, bringing them to the Ameri- 
can public faster than any other 
media. 

The fifties saw network radio pull- 
ing back to put itself in a stronger po- 
sition. At ABC Radio, our retrench- 
ment state is over. Our affiliates and 
advertisers have increased in num- 
ber. Our task now, and the task of all 
people in radio, is to be constantly 
aware of the strength in radio and to 
face the responsibilities it creates, 
and to honestly meet and overcome 
its problems. 

One of the things we need in order 
to do this, is better qualitative re- 
search. More is needed than just 
counting noses. Radio must find 
ways to measure its penetration and 
its impact both in and out of the 
home. 

Now is the time when this must be 
done: during 1960. And in the ensu- 
ing years of this decade, network ra- 
dio must grow and become increas- 
ingly important to both advertisers 
and audiences to fill its rightful place 
in the world of communications. 



194 



AMERICAN 
BROADCASTING COMPANY 
RADIO NETWORK, INC. 



(A Subsidiary of American Broadcasting-Paramount Theatres, Inc.) 

7 West 66th Street, New York 23, N. Y. 

Telephone Number: SUsquehanna 7-5000 

American Broadcasting-Paramount Theatres, Inc. 



Board of Directors 
A. H. Blank Sidney M. Markley 

Aiger B. Chapman 
John A. Coleman 
E. Chester Gersten 
Leonard H. Coldenson 
Robert H. Hinckley 



Walter P. Marshall 
Joseph A. Martino 
James G. Riddell 
Simon B. Siegel 
Oliver Treyz 
Robert L. Huffines, Jr. R. B. Wilby 

American Broadcasting Company 

(A Divis'on of American 

Broadcasting-Paramount Theatres, 

Inc. 

Officers 

Leonard H. Goldenson President of American 

Broadcasting-Paramount Theatres, Inc. and 

President of American Broadcasting Co. 

Simon B. Siegel Finan. Vice President 

Martin Brown Asst. Trcas of AB-PT — 

V.P. & Asst. Treas. of ABC 

Oliver Treyz President, TV Network 

Robert R. Pauley Vice Pres. in Chg. 

Radio Network 

Charles Ayres Vice President 

Julius Barnathan Vice President 

James W. Beach Vice President 

Alfred Beckman Vice President 

Slocum Chapin Vice President 

Giraud Chester Vice President 

Donald W. Coyle Vice President 

Sanford Cummings Vice President 

John Daly Vice President 

Omar Elder Vice President 

Theodore H. Fetter Vice President 

Michael J. Foster Vice President 

Henry Hede Vice President 

Frank Marx Vice President 

Daniel Melnick Vice President 

John H. Mitchell Vice President 

Thomas W. Moore Vice President 

William P. Mullen Vice President 

Sterling C. Quinlan Vice President 

James G. Riddell Vice President 

Stephen Riddleberger Vice President 

Alfred R. Schneider Vice President 

Selig Seligman Vice President 

Joseph Stamler Vice President 

Thomas Velotta Vice President 

Mortimer Weinbach Vice President 



Michael P. Boland 
|. Russell Gavin. . 



.Asst. Treasurer 
.Asst. Treasurer 



NEW YORK 

American Broadcasting Company 

Radio Network, Inc. 

Robert R. Pauley Vice President in Chg. 

Engineering 

Frank Marx Vice President in Charge 

John Bourcier Operations Supervisor 

Engineering, Radio 

G. Edward Hamilton Dir. of Engr. Oprs. 

Richard Hamilton Supr. of Communications 

George Milne Dir. of Traffic fir Comm. 

Clure Owen Administrative Assistant 

John Preston Dir. of Engineering Facilities 

Lawrence A. Ruddell ., Recording Director 

Reginald Willcocks. . . Traffic Manager 

Finance, Personnel & General 
Services 

Simon B. Siegel Financial V.P. of AB-PT and 

V.P. & Treas. of ABC 

Martin Brown Asst. Treas. of AB-PT & 

V.P. & Asst. Treas. ABC 

George Ast Purchasing Agent 

Michael P. Boland Assistant Treasurer 

Joseph Fitzpatrick Internal Auditor 

J. Russell Gavin Assistant Treasurer 

Edward Graessle Manager of Treasury Affairs 

Marie McWilliams Director of Personnel 

Joseph Spagnola. Dir. of Office & Studio Services 

Legal & Labor Relations 

Mortimer Weinbach V.P. & General Counsel 

Charles DeBarc. . Gen'l Council for AM Network 

& Owned & Operated Stations 

Richard L. Frcund Dir. of Labor Relations 

Ne^vs. Snecinl Events 
& Public Affairs 

John Daly.... Vice President in Charge of News 

Donald Coe Director of Special 

Events Cr Operations 

Francis N. Littlejohn Director of News & 

Public Affairs 
Wiley Hance Manager of Public Affairs 



195 



p 







Somebody 
out there must be 
selling her . . . 

It could be Don McNeilFs Breakfast 
Club ... it could be Eydie Gorme . . . 
it could be Dennis Day ... it could be 
on an ABC Radio Network program or 
package. It could be a renewal sponsor 
(there are 57 of them). It could be a 
sponsor doing his network radio selling 
exclusively on ABC (there are 58 of 
them). All 119 advertisers (30 more 
than last year) . . . are out there selling 
her everything from corn pads to cars: 

ABC ADVERTISERS AND PRODUCTS IN 1959 

AFL-eiO ♦ ACNECARE • AQUA-IVY . AERO-SHAVE, BLACK FLAG, 
WIZARD DEODORIZER . AMERICAN HOME MAGAZINE . AMERICAN 
TELEPHONE AND TELEGRAPH . APPIAN WAY PIZZA PIE MIX • APPLE 
VALLEY BUILDING DEVELOPMENT ASS'N . ARCHWAY COOKIES . 
ASSEMBLIES OF GOD . AYDS, ITALIAN BALM • BABY SWEET & 
SOOTHENE . BAPTIST BIBLE FELLOWSHIP, INC. . BELTONE HEARING 
AID CO. . BENRUS WATCH . BEN MONT PAPER, INC. . BILLY GRAHAM 
EVANGELISTIC ASSOCIATION . BROMO-QUININE COLD TABLETS . 
BRUCE CLEANING WAX . BURGESS VIBROCRAFTERS . CADILLAC 
(DIV. OF GENERAL MOTORS) • CALIFORNIA STATE DEMOCRATIC 
CENTRAL COMMITTEE . CAMEL AND WINSTON CIGARETTES . CAPE 
CORAL REAL ESTATE . CASITE . CHANGING TIMES MAGAZINE . 
CHEF-BOY-AR-DEE • CHICK-CHICK & PRESTO EASTER EGG COLORS • 
CHOOZ . CLAIROL . COLGATE DENTAL CREAM f DAB . DAWN BIBLE 
STUDENTS ASSOCIATION . DODGE (DIVISION OF CHRYSLER CORP.). 
DR. CALDWELL LAXATIVE . DR. PEPPER CO. . DR. THOMAS WYATT . 
ORISTAN . EX-LAX . FAB . FOGLER'S COFFEE . FRED STREETER'S 
PLANT GROWTH TABLETS • GENERAL ASS'N OF DAVIDIAN 7TH DAY 
ADVENTISIS. GENERAL NUTRITION CORP.. GOSPEL BROADCASTING 
ASSOCIATION . GREY-ROCK . GROSSET & DUNLAP, INC. . GUARDIAN 
MAINTENANCE (DIV. OF GENERAL MOTORS) . HARRISON HOME 
PRODUCTS . HIGHLAND CHURCH OF CHRIST • HUDSON VITAMIN 
PRODUCTS . 6-12 INSECT REPELLENT . JELL-O . KVP CORP. . KAPP 
RECORDS . KOOLAID . KRETSCHMER CORP. . LEVOLOR VENETIAN 
BLIND • LUCKY LAGER BREWING CO. . LYON VAN AND STORAGE . 
MAGLA PRODUCTS. MAXWELL HOUSE COFFEE • MENTHOLATUM CO.. 
MERIT PLAN INSURANCE CO. • MIDAS MUFFLER CO. . MIRACLOTH & 
DOTTIE DUSTCLOTH . MUSSELMAN APPLE SAUCE . McCALL'S 

MAGAZINE . Mcculloch motors corp. . nr tablets . olds- 

MOBILE (DIV. OF GENERAL MOTORS) . ORAL ROBERTS EVANGELISTIC 
ASSOCIATION . PABST BREWING CO. . PALL MALL CIGARETTES • 
PARKER PEN CO. . PEPSI-COLA CO. . PETER PAUL, INC. . PLANTABBS . 
PLYMOUTH (DIV. OF CHRYSLER CORP.) • PONTIAC MOTORS (DIV. OF 
GENERAL MOTORS) • PURITRON CORP. • QUAKER STATE OIL REFINING 
CO. OF CALIFORNIA . RADIO BIBLE CLASS • RENUZIT HOME PRODUCTS 
CO. . ROCK OF AGES CORP. . ROYAL GELATIN, CHASE & SANBORN 
INSTANT COFFEE . SARAN-WRAP . SAVINGS & LOAN FOUNDATION . 
SCAMPERS . SCANDINAVIAN AIRLINES SYSTEM INC. . SCHICK, INC. . 
SEALY MATTRESS CO. . SHIPSTADS & JOHNSON ICE FOLLIES OF 1960 . 
SIDNEY WALTON'S 7 LITTLE BOOKS • SLEEP-EZE . MISTER SOFTEE, 
INC. . SPRiNGFIELD HOME PRODUCTS . SPRUANCE BREAD MIX • 
ST. JOSEPH ALMANAC CALENDAR . STA-FLO, STA-PUF, SYRUP CREAM 
CORN . STANDARD OIL OF INDIANA . STANDARD OIL OF CALIFORNIA • 
STEVENS TV ANTENNA • SUPER M-39 VITAMINS • SWANSDOWN 
CAKE MIXES . TRIP OF THE MONTH CLUB • U.S. POOL CORP. . UNITED 
ARTISTS CORP. • UNIVERSAL COFFEEMATIC • UNIVERSAL INTERNA- 
TIONAL PICTURES • VAN NUYS SAVINGS & LOAN ASSOCIATION . 
VOICE OF PROPHECY, INC. • WATCHMAKERS OF SWITZERLAND . 
WESTERN AIRLINE . WHITE CROSS HOSPITAL PLAN . WHITEHOUSE 
COMPANY . WORLD VISION, INC. . WALT DISNEY TOYS • ZINO PADS 

ABC Radio Network 






AMERICAN BROAD 




LEGEND 

..^.-...^- REVERSIBLE LINE 
> DIRECTIONAL-ONE WAY 

FM SIGNAL 

DAYTIME ONLY AM STATION 



198 



:asting network 




199 



\o°'ii^: 



AMERICAN BROAD 




LEGEND 

..^._._.^_ REVERSIBLE LINE 

*—— DIRECTIONAL-ONE WAY 

-^i-'SHSS*- FM SIGNAL 

ONLY AM 



CASTING NETWORK 




AMERICAN BROADCASTING CO., INC. 



)— ^=^!-^— ^-•^— ^— ^— ^— ^— S^^^^^l— 



Program 

William Rafael Nat'l Pgm. Dir. 

Alexander MacCullum Asst. Nat'l Pgm. Dir. 

James McConnochie Mgr. of Announcing Div. 

George Sax National Dir. of Program 

Operations & Cooperative Program Mgr. 

Ruth Smith Supr. of Production, Control Unit 

Frank Vagnoni Manager of Music Division 

Press Information 

Michael j. Foster. .. .Vice President in Charge 
Stephen Strassberg Dir. Press information 

Continuity Acceptance 
Grace johnsen Dir. of Continuity Acceptance 

Research 

Morris Wattenberg. Dir. of Sis. Devel. & Research 

Soles 

Elizabeth Boucher Kelley Dir. of Sales Service 

Station Relations 

Earl Mullin Nat. Mgr. 

Frank G. Atkinson Regional Manager 

CHICAGO (WLS) 

190 North State Street 

Chicago, Illinois 

Clar Heider National Spot Sales Mgr. 

William P. Kusack Manager of Engineering 

Department 

James Duffy Dir. of ABC Radio 

Network for Central Div. 
Manuel Fingerhut. . . .Comptroller of Central Div. 
James Asher Dir. of Publ. Cr Prom. 

DETROIT (WXYZ) 

1700 Stroh Building 

Detroit 26, Michigan 

Robert Baker Radio Pgm. Manager 

John Reynolds Comptroller 

Harold Christian V.P. in Charge of 

Merchandising 

Charles Kocher Chief Engineer 

Robert Baldrica Radio Sales Mgr. 

Jan Coil Traffic Mgr. 

HOLLYWOOD (KABC) 

1539 N. Vine Street 

Hollywood 28, California 

James G. Riddell .V.P. in charge W.D. 

Ben Hoberman Gen. Mgr. 

J. Clifford Anderson Dir. of Spec. Service 

Dorothy L. Brown. . .Continuity Acceptance Mgr., 

Western Division 

Philip Brestoff Sis. Mgr. 

Ralph C. Denechand Mgr. of Engineering 

Operations, Western Division 

Arthur Harvey Dir. Labor Rel. 

Milt Fishman Dir. Radio-TV News, W.D. 



Theodore Grenier Chief Engineer, Western 

Division 

Jon Meyers Prog. Mgr. KABC Radio 

Robert P. Myers Pacific Coast Counsel— ABC 

John H. Pace General Manager of KABC 

Florence T. Schiro Personnel Director 

John C. Wagner Controller, Western Division 

Harry Woodworth Western Sales Mgr., 

ABC Network 

PITTSBURGH (KQV) 

411 Seventh Avenue 

Pittsburgh 19, Pa. 

Ralph Beaudin Gen. Mgr., KQV 

R. N. Thomson Sis. Mgr. 

Edward Tracy Controller 

SAN FRANCISCO (KGO) 

277 Golden Gate Ave. 
San Francisco 2, California 

John H. Mitchell vV.P. in Charge of 

San Francisco Office 

Harry Jacobs Chief Engineer & Building 

Maintenance Manager 

George Rodman Dir. of Publ. Adv. 

Jack Stable Sis. Mgr. 

Edith Kirby Traffic Manager 

Arthur Abell Merchandising Mgr. 

Chandler Meloy KGO Natl. Spot Sales Mgr. 

Lorraine Pederson. .Continuity Acceptance Editor 
Henry Saroyan. . .Comptroller fir Purchasing Agent 

Edward Smith Dir. of Operations, KGO 

fir Prog. Dir. 

WASHINGTON (WMAL) 

1735 DeSales Street, N.W. 

Washington, D. C. 

Alfred Beckman. V.P. in Chg. Washington Office 
Edgar Shelton .Vice President 

NEW YORK (WABC) 

7 West 66th Street 

New York 23, New York 

Hal Neal General Manager 

Margaret Michaud Bus. Mgr. 

Paul Kasander Program Director 

Barrett Geoghegan Sales Manager 

ABC RADIO STATIONS 
AFFILIATES ADVISORY BOARD 

District 1... Simon Goldman, WJTN, Jamestown, 

N.Y. 

District 2 J. P. Williams, WING, Dayton, Ohio 

District 3 Phil Hoffman, WTCN, Minneapolis 

District 4. . .T. B. Lanford, KRMD, Shreveport, La. 
District 5. ..C. B. Locke, KFDM, Beaumont, Tex. 

District 6 William Grove, KFBC, Cheyenne, 

Wyoming 

District 7 James Wallace, KPQ, Wenatchee, 

Washington 
District 8 .. J. S. Younts, WEEB, Southern Pines, 

N. C. 



200 



NETWORK RADIO TODAY 

...No Remote Controlled Jukebox 



By ARTHUR HULL HAYES 
President, CBS Radio 




AN appraisal of network radio today 
reveals, more than any other 
single fact, the medium's extraordin- 
ary adaptability to modern condi- 
tions. Network radio, of course, is 
modern in much the same sense that 
plays on Broadway this season are 
modern. Theatrical techniques have 
changed greatly over the years — but 
the proscenium arch of Shake- 
speare's time is still here. Similarly, 
network radio's techniques have 
changed — but the central fact and 
form of communication by sound is 
still there. 

The CBS Radio Network and its af- 
filiated stations were the first in the 
medium to take a long, hard-headed 
look at the changing economics and 
new advertising requirements of net- 
work radio, and to come up with a 
real answer. Not a change in spare 
parts, but a change in the whole ma- 
chinery. Our answer has been the 
Program Consolidation Plan. After a 
full year of operation under the plan, 
it is good to be able to say it works. 

The fact that it works has enabled 
us to do two things. One: continue to 
broadcast what most critics and lis- 
teners believe to be the most effec- 
tive, most complete program sched- 
ule in ail radio. Two: continue to de- 
liver to advertisers a method to reach 
millions of people, with top-caliber 
programs and personalities, at costs 
so low that they amortize the costs of 
other national media for the big ad- 
vertiser . . . and offer low-budget ad- 
vertisers (and low-budget brands) a 
national medium complete in itself. 



Thus, by creating a workable, 
profitable economic structure, PCP 
has made it possible for this radio 
network to continue to operate under 
its own "proscenium arch." In other 
words, to continue as the branch of 
show-business that network radio in- 
herently is. 

Why is this good? Because radio 
is too useful, too powerful and too 
versatile an instrument to content it- 
self with being merely a crier of 
headlines or an electronic, remote- 
controlled iuke box. And because not 
only radio's capabilities but radio's 
public responsibilities go far beyond 
such limited functions. 

There is the obligation to bring 
Americans more than hard news 
alone: to present thoughtful analysis; 
careful examinations of urgent topics; 
debates; interviews. There is the 
need to bring listeners directly to 
momentous events in history: politi- 
cal conventions; the coronation of a 
Pope; the President's trips abroad; 
the visit of a Khrushchev to the 
United States. There's the unique role 
network radio can play in continuing 
the nation's cultural heritage — espe- 
cially with our young people in mind 
— through great symphonies, discus- 
sions of literature and the humanities, 
as in an Invitation to Learning. 

Finally, there's an important place, 
too, for drama and comedy and the 
magic of inimitable personalities. In 
the nature of things, only a radio net- 
work is equipped to present such pro- 
gramming; it is beyond the compass 
of the individual station. 



201 



THE NUMBERS MAZE 




5^4.8 



Any network radio count* you use - share of most popular 
sponsored programs or homes dehvered per average commercial 
minute; listening in the big cities or across the country— you find 
the same name in the same place: CBS Radio, first. 

It figures. The programs are here. Where else, for example, do 
you find a morning lineup to touch Arthur Godfrey, Garry Moore, 
Art Linkletter, Bing Crosby and Rosemary Clooney! Not to 
mention the daytime serials ... the comedy... the variety and 
good music . . . the CBS News caliber of reporting. 

In short, this is a network program schedule. It attracts the 
largest audiences, holds their interest and attention, and delivers 
to advertisers a strong, identifiable framework for sales messages 
that sell. Which are surely the best kind. /^"DQ T?AT^TO 



*The numbers are immediately available, 
of course, on your request. 



NETWORK 




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205 



COLUMBIA 

BROADCASTING SYSTEM, INC. 

CBS RADIO DIVISION 



Executives and Staff 

485 Madison Avenue, New York 22, N. Y. 

Telephone: PLaza 1-2343 

Registered Telegraphic Address— COLUMBIA NEW YORK 



BOARD OF DIRECTORS 
CBS, INC. 

William S. Paley Chairman 



Leon Levy 
Samuel Paley 
J. A. W. Iglehart 
Ralph F. Colin 
Frank Stanton 
Robert A. Lovett 



Arthur Hull Hayes 
Henry C. Bonfig 
Millicent C. Mcintosh 
Goddard Lieberson 
Merle S. Jones 
Arthur L. Chapman 
Louis G. Cowan 



OFFICERS 

William S. Paley Chairman of the Board 

Frank Stanton President 

lames T. Aubrey, jr. Vice President 

Henry C. Bonfig Vice President 

Arthur L. Chapman Vice President 

L. Byron Cherry Vice President 

Louis G. Cowan Vice President 

William C. Pitts, Jr Vice President 

Peter C. Goldmark Vice President 

Lewis Gordon Vice President 

Arthur Hull Hayes Vice President 

Clarence H. Hopper Vice President 

Merle S. Jones Vice President 

Goddard Lieberson Vice President 

Lawrence W. Lowman Vice President 

E. K. Meade, jr Vice President 

Sig Mickelson Vice President 

Joseph H. Ream Vice President 

Ridhard S. Salant Vice President 

Julius F. Brauner. Secretary 

Samuel R. Dean Treasurer 

Harold C. Lang Controller 

Thomas K. Fisher Assistant Secretary 

Walter J. Hungerford Assistant Secretary 



Richard W. jencks , Assistant Secretary 

Milton R. Neaman Assistant Secretary 

Geraldine B. Zorbaugh Assistant Secretary 

CBS RADIO DIVISION 
Officers 

Arthur Hull Hayes President 

James M. Seward Executive Vice President 

Howard G. Barnes. .. .Vice President in Charge 
of Network Programs 

I. S. Becker Vice President in Charge 

of Business Affairs 

Jules Dundes Vice President in Charge of 

Station Administration 

Lucian Davis Executive Producer of 

Network Programs, Hollywood 

Davidson M. Vorhes .Vice President in 

Charge of Operations 

W. Thomas Dawson Vice President in 

Charge of Advertising and Promotion 

George J. Arkedis Vice President in 

Charge of Network Sales 

William A. Schudt, Jr Vice President in 

Charge of Affiliate Relations 

Geraldine B. Zorbaugh Vice President and 

General Attorney 

Financial Operations 

Raymond R. Schwartz Controller 

Oscar R. Hardison Dir. of Acct. 

Edward Dropkin Dir. of Budget 

Business Affairs, Network Programs 

I. S. Becker Vice President in Charge 

Preston Pumphrey Asst. to V.P. 

Editing 

Don Ball Director 



20t 



COLUMBiA BROADCASTING SYSTEM, INC. 



Legal 

Ceraldine Zorbaugh V.P., General Attorney 

Robert Dunne Asst. General Attorney 

Network Programs 

Howard G. Barnes Vice President, Network 

Programs 

Gerald Maulsby Manager of Network 

Broadcasts 

George M. Perkins Program Supervisor 

James Fasset Supervisor of Music 

Norman Ober Director, Program Writing 

Network Sales 

George j. Arkedis. ..Vice President in Charge of 

Network Sales 

Ben S. Lochridge Network Sales Manager 

William W. Firman Eastern Sales Manager 

Pacific Coast Office 

G. E. Hurst Sales Manager 

Los Angeles Office, 6120 Sunset Blvd. 

G, E. Hurst Manager 

Chicago Office, 410 Michigan Ave. 
Roger K. Huston Manager 

Detroit Office, Fisher Bldg. 
Cornelius V. S. Knox, jr Manager 

News and Public Affairs 

Sig Mickelson V.P. of CBS, Inc., and President 

of CBS News Division 

John F. Day Director of News 

Irving Gitlin. . .Program Exec: Creative Projects 

George Crothers Dir. of Public Service 

Broadcasts 
Robert Skedgell. .. .Assistant Director of News, 

Radio 

John Lynch Director of Public Affairs 

Theodore Koop Director of News and 

Public Affairs, Washington 

William C. MacPhail Director of Sports 

Lewis Shollenberger Director of Special 

Events, Washington 



Operations 

Davidson M. Vorhes. . . Vice President in Charge 
Arthur G. Peck. .Manager of Network Operations 

Frank Orth Manager, Technical 

Operations and Chief Engineer, WCBS 



Hans Fuhrmann Manager, Music Library 

Duke Poklitar Manager, Music Clearance 

Kenneth F. Davis Traffic Manager 

Press Information 

Sid Garfield Director 

Melvin Spiegel Assistant Director 

Lloyd Brownfield Director of Press 

Information, Hollywood 

Phil Cohan Trade News Editor 

Anne Harding Manager, Servrce Division 

CBS-OWNED STATIONS 

WCBS and WCBS-FM 

485 Madison Ave., New York 22 

Sam Slate V.P. Cr General Manager 

Ralph Goshen Sales Manager 

Allen Ludden Program Manager 

Dave Driscoll Director of News and 

Special Events 
Richard Stahlberger. .. Sales Promotion Manager 
Lou Frankel Director of Publicity 

KCBS and KCBS-FM 

Sheraton-Palace Hotel, 

San Francisco 5 

Maurie Webster V.P. & General Manager 

Seymour Whitelaw Sales Manager 

Mrs. E, Deggendorfer Promotion Manager 

Pede Worth Program Director 

Don Mozley Director of News 

and Public Affairs 

KMOX 
1144 Hampton Ave., St. Louis 

Robert Hyland V.P. Cr General Manager 

Foster Brown, Jr Sales Manager 

Paul Douglass Program Manager 

Alice Koch Promotion Manager 

Rex Davis News Director 



KNX and KNX-FM and 

Columbia Pacific Network 

6121 Sunset Blvd., Los Angeles 28 

Fred Ruegg V.P. Cr General Manager 

Cordon F. Mason Sales Manager 

Robert Sutton Program Director 

(Continued on Next Page) 



207 



COLUMBJR BROADCASTING SYSTEM, INC. 



Phil Hillman Promotion Manager 

John Beck News Director 

WBBM and WBBM-FM 
630 N. McClurg Court Chicago 11 

E, H. Shomo V.P. & General Manager 

William Connelly, Jr Sales Manager 

Arthur Thorsen Program Director 

Loren Hollembaek Promotion Manager 

C. W. Doebler Executive Assistant 

William Carry News Director 

WCAU and WCAU-FM 
City & Monument Aves., Phila. 31 

Thomas j. Swafford V.P. & Ceneral Manager 

John Kline Sales Manager 

Fred Birmbaum Promotion Manager 

Charles Shaw News Director 

WEEI and WEEI-FM 
182 Tremont St., Boston 11 

Thomas Gorman V.P. & General Manager 

Robert Sinnett Sales Manager 

Ken Ovenden Program Director 

Joseph Cullinane Promotion Manager 

Arthur King Director of News and 

Public Affairs 

HOUSEWIVES' PROTECTIVE 
LEAGUE 

Edward W. Wood Jr General Manager 

CBS RADIO SPOT SALES 

Milton F, Allison V.P. & General Manager 

of Radio Spot Sales 

Ray H. Kremer Eastern Sales Manager 

Stanley M. Bloom Dir. of Marketing 

Edward O'Berst Research Manager 

Henry Poster Sales Promotion Manager 

Chicago Office, 630 N. McClurg Ct. 

Thomas Peterson Sales Manager 

Gilbert Christeon Sales Development 

Atlanta Office, 800 Peachtree St. 

George P. Crumbley, Jr. . Sales Manager 

Detroit Office, Fisher BIdg. 

Ralph H. Patt, Jr Sales Manager 

John S. Logan Sales Development 

Los Angeles Office, Columbia Square 
Roland H. McClure Sales Manager 

San Francisco Office, Palace Hotel 

Ral'pih Glazer Sales Manager 



St. Louis Office, 9th & Sidney Sts. 

Eugene R. Myers Sales Manager 

Research 

Harper Carraine Director of Research 

Edward Reeve Sales and Promotion 

Research Manager 

Howard Miller Manager, Coverage and 

Marketing Researclh 

Sales Promotion and Advertising 

W. Thomas Dawson. .V.P. in Chg. of Advertising 

and Promotion 

Joseph Schindelman Dir. of Art 

Arthur Hecht Director of Program, 

Promotion & Merchandising 
David Herzbrun ...... Director, Station Promotion 

Service 

Leon Luxenberg Director, Network Sales 

« Presentations 

Naomi Andrews Network Copy Chief 

Joseph Tole Production Manager 

Affiliate Relations 

William A. Schudt, Jr.. .Vice President in Charge 
Eric Salline Nat'l. Manager 

CBS Inc., Broadcast Service Dept. 
Building Operations — Ticket Div. 

James Swenson. . . .Manager, Building Operations 

John L. Page Manager, Building Services 

Laurette Banks Manager, Ticket Bureau 

General Purchasing 

John E. Forsander Director of Purchases 

Edward C. Drewes Purchasing Agent 

Office Services Department 

A. H. Bryant Manager 

Maude Stubner Supervisor, Program Typing 

Personnel Relations 

Robert Kalaidjian Director 

Dr. Jack Nelson Director of Medical Office 

Charles Burt Salary and Policy Administrator 

John Anderson. . . .Manager of Employee Benefits 
Richard Stanley Employment Manager 

Photographic 

Walter I. Seigal Manager 

Special Projects Department 
of CBS News 

William C. Ackerman Director 

May Dowell Manager 

Dorothy Boyle. ... M,«*r., Program Statistics, Info. 



208 



POWER OF LOCAL RADIO 

. . . KBS Marks 20fh Anniversary 

By SIDNEY J. WOLF 
President, Keystone Broadcasting Company 




THIS year marks the 20th anniver- 
sary of the founding of the Key- 
stone Broadcasting System, Inc. In- 
augurated in 1940, Keystone started 
out with 66 member stations. Today 
we have 1091 affiliates, an increase 
of over 1500 per cent. And with the 
expansion of our national coverage, 
I am also happy to report our con- 
tinuing growth in national billings. 
For the third year in succession, we 
have enjoyed peak business and, 
for self-evident reasons, I am confi- 
dent that this trend will continue dur- 
ing the new decade. 

In previous messages here, I hove 
submitted extensive evidence in sup- 
port of the importance of local radio 
on the local level at the point of sale 
to national advertisers and their re- 
spective agencies, and I feel that the 
dramatic resurgence of radio during 
the past three years has more than 
substantiated this firm conviction. 
Keystone's ability to provide effec- 
tive broadcast impact upon over one 
hundred million listeners on the local 
level is becoming more and more 
recognized and accepted in the ad- 
vertising field. Last year 86 national 
accounts used Keystone's facilities 
to reach the local consumer, and it 
is significant to note that many of 
these national advertisers have been 
our regular clients over many years. 
Such endorsement is surely ample 
proof of Keystone's basic soundness. 

Now permit me to outline briefly 
how Keystone has been able to ra- 
tionalize successfully the power of 
local radio, on the local level, at 
the point of sale in terms of a com- 



prehensive network operation at low 
economical cost. We hold a domi- 
nating position in four specific fields, 
namely: 1) the C & D counties of the 
U. S.; 2) the Farm Markets; 3) Essen- 
tial broadcast coverage for the Auto- 
motive Industry; 4) Effective mer- 
chandising support at no additional 
cost to clients at the all important 
points of purchase. 

One of the most striking develop- 
ments in the history of Keystone is 
the growing emphasis placed by 
more and more national advertisers 
and their agencies on the importance 
of developing increased sales in 
the 2,308 C & D Counties of the U. S. 
In this respect Keystone can render 
practical service to such advertisers, 
for these C & D Counties represent 
no less than 31.4 per cent of the total 
U. S. Retail Sales with over 90 per 
cent of all KBS affiliates located ex- 
clusively in C 6r D markets. 

The effective merchandising sup- 
port that we are able to offer na- 
tional advertisers — at no additional 
cost — has been one of our outstand- 
ing features. 

In conclusion, I would like to say 
that the above points I have touched 
upon, together with many other Key- 
stone advantages, such as extremely 
low network rates, flexibility in se- 
Iscting radio coverage patterned to 
an advertiser's specific requirements, 
high local listenership, and the effec- 
tive means for an advertiser to estab- 
lish a valuable sales franchise in 
the C & D markets make me confi- 
dent of Keystone's great future dur- 
ing the coming decade. 



209 



KEYSTONE BROA 




210 



ASTING SYSTEM 




211 



KEYSTONE BROao CASTING SYSTEM 




KEYSTONE BROAl 



ALABAMA 

WRFS Alexander City 
WCTA Andalusia 
WANA Anniston 
WBCA Bay Minette 
WEDR Birmingham 
WEB J Brewton 
WPRN Butler 
WRAG Carrollton 
WKLF Clanton 
WKUL Cullman 
WMSL Decatur 
WXAL Demopolis 
WOOF Dothan 
WIRB Enterprise 
WULA Eufaula 
WBLO Evergreen 
WWWF Fayette 
WJOI Florence 
WHEP Foley 
WZOB Fort Payne 
WETO Gadsden 
WGEA Geneva 
WGYV Greenville 
WGSV Guntersville 
WJBB Haleyville 
WERH Hamilton 
WBHP Huntsville 
WTHG Jackson 
WWWB Jasper 
WJAM Marion 
WMOZ IVIobile 
WMFC Monroeville 
WCRL. Cneonta 
WJHO Opelil<a 
WPID Piedmont 
WELR Roonoke 
WWWR Russeilville 
WROS Scottsboro 
WHBB Selma 
WFEB Sylacauga 
WNUZ Talladega 
WJDB Thomasville 
WTBF Troy 
WTBC Tuscaloosa 
WABT Tuskegee 
WETU Wetumpa 



ARIZONA 

KCKY Coolidge 
KAWT Douglas 
KCLS Flagstaff 
KNOG Nogales 
KONI Plioenix 
KZOK Prescott 
KMOP Tucson 
KVNC Winslow 
KOFA Yuma 



ARKANSAS 

KVRC Arkadelphia 
KBTA Batesville 
KBBA Benton 
KTCN Berryville 
KAMD Camden 
KCON Conway 
KAGH Crossett 
KDQN De Queen 
KELD El Dorado 
KXJK Forrest City 
KTCS Fort Smith 
KHOZ Harrison 
KFFA Helene 
KXAR Hope 
KBHS Hot Springs 
KBTM Jonesboro 
KAJI Little Rock 
KBOK Malvern 
KPCA Marked Tree 
KVSA McGehee 
KENA Mena 
KHBM Monticello 
KTLO Mountain Home 
KOSE Osceola 
KDRS Paragould 
KOTN Pine Bluff 
KPOC Pocahontas 
KXRJ Russeilville 
KWCB Searcy 
KUOA Siloam Springs 



KBRS Springdale 
KWAK Stuttgart 
KRLW Walnut Ridge 
KWRF Warren 
KWYN Wynne 



CALIFORNIA 

KENL Areata 

KAHI Auburn 

KIBS Bishop 

KBMX Coalinga 

KCRE Crescent City 

KRDU Dinuba 

KXO El Centre 

KDAC Fort Bragg 

KGST Fresno 

KPER Gilroy 

KCHV Indio 

KRKC King City 

KCVR Lodi 

KNEZ Lompoc 

KYOS Merced 

KVON Napa 

KSFE Needles 
KPRL Paso Robles 
KAFP Petaluma 
KPAP Redding 
XERB San Diego 
KROG Sonora 
KSUE Susanville 
KTKR Taft 
KGEN Tulare 
KTUR Turlock 
KUKI Ukiah 
KWSO Wasco 
KAGR Yuba City 



COLORADO 



KGIW 

KRLN 

KVFC 

KRAI 

KLIR 

KlUP 

KZIX 

KFTM 

KYOU 

KBNZ 

KLMR 

KLOV 

KSLV 

KUBC 

KDZA 

KAVI 

KVRH 

KOLR 

KCRT 



Alamosa 
Canon City 
Cortez 
Craig 
Denver 
Durango 
Fort Collins 
Fort Morgan 
Greeley 
La Junta 
Lamar 
Loveland 
Monte Vista 
Montrose 
Pueblo 
Rocky Ford 
Sal i da 
Sterling 
Trinidad 



DELAWARE 

WSUX Seaford 





FLORIDA 


WAPG 


Arcadia 


WTRL 


Bradenton 


WWJB 


Brooksville 


WTAN 


Clearwater 


WSUG 


Clewiston 


WKKO 


Cocoa 


WCNU 


Crestview 


WDCF 


Dade Citv 


WDSP De Funiak Springs 


WOOD 


Deland 


WDBF 


Delray Beach 


WFBF 


Fernandina Beach 


WINK 


Fort Myers 


WARN 


Fort Pierce 


WGGG 


Gainesville 


WZRO 


Jacksonville Beach 


WKWF 


Key West 


WKBX 


Kissimmee 


WDSR 


Lake City 



WIPC Lake Wales 
WLBE Leesburg 
WNER Live Oak 
WMAF Madison 
WTOT Marianna 
WMIE Miami 
WNOG Naples 
WSBB New Smyrna 

Beach 
WTMC Ocala 
WKIS Orlando 
WWPF Palatka 
WD LP Panama City 
WPFA Pensacola 
WPRY Perry 
WPLA Plant City 
WCNH Quincy 
WFOY St. Augustine 
WTRR Sanford 
WKXY Sarasota 
WJCM Sebring 
WRGR Starke 
WSTU Stuart 
WMEN Tallahassee 
WSOL Tampa 
WAXE Vero Beach 
WAUC Wauchula 



GEORGIA 

WAAG Adel 
WJAZ Albany 
WCQS Alma 
WDEC Americus 
WOOL Athens 
WBIA Augusta 
WMGR Bainbridge 
WHAB Baxley 
WBBK Blakely 
WWCC Bremen 
WMOG Brunswick 
WDMF Buford 
WGRA Cairo 
WCLB Camilla 
WCHK Canton 
WLBB Carrollton 
WBHF Cartersville 
WGAA Cedartown 
WCLA Claxton 
WRWH Cleveland 
WMJM Cordele 
WGFS Covington 
WBLJ Dalton 
WDWD Dawson 
WDMG Douglas 
WMLT Dublin 
WTJH East Point 
WSGC Elberton 
WBHB Fitzgerald 
WFPM Fort Valley 
WGGA Gainesville 
WKEU Griffin 
WCEH Hawkinsville 
WGML Hinesville 
WBGR Jesup 
WLFA Lafayette 
WLAG La Grange 
WYTH Madison 
WFDR Manchester 
WBIE Marietta 
AVDAX McRae 
WMVG Milledgeville 
WGSR Millen 
WMRE Monroe 
WMGA Moultrie 
WBBN Perry 
WSFB Quitman 
WRGA Rome 
WSNT Sandersville 
WSOK Savannah 
WWNS States boro 
WSYL Sylvania 
WSFT Thomaston 
WKTG Thomasville 
WTWA Thomson 
WWGS Tifton 



WLET Toccoa 
WJEM Valdosta 
WVOP Vidalia 
WAYX Waycross 
WBRO Waynesboro 
WBMK West Point 
WIMO WindM- 



HAWAII 

KILA Hilo 
KAIM Honolulu 



IDAHO 

KG EM Boise 
KBAR Burley 
KCID Caldwell 
KVNI Coeur d'Alene 
KORT Grangeville 
KIFI Idaho Falls^ 
KRPL Moscow 
KLER Orofino 
KEOK Payette 
KYTE Pocatello 
KPST Preston 
KRXK Rexburg 
KSRA Salmon 
KSPT Sandpoint 
KBRV Soda Springs 
KEEP Twin Falls 



ILLINOIS 

WRMS Beardstown 
WBYS Canton 
WEIC Charleston 
WFIW Fairfield 
WEBQ Harrisburg 
WJPF Herrin 
WLDS Jacksonville 
WKEI Kewanee 
WMOK Metropolis 
WIN I Murphysboro 
WTAY Robinson 
WJBD Salem 



INDIANA 

WCBC Anderson 
WBNL Boonville 
WILO Frankfurt 
WHLT Huntington 
WITZ Jasper 
WBTO Linton 
WORX Madison 
WPCO Mount Vernon 
WPGW Portland 
WSLM Salem 
WJCD Seymour 
WTCJ Tell City 
WMFT Terre Haute 
WAMW Washington 



IOWA 

KLGA Algona 
KASI Ames 
KJAN Atlantic 
KWBG Boone 
KCOG Centerville 
KCHA Charles City 
KCHE Cherokee 



KSWi Council Bluffs 
KSIB Creston 
KDEC Decorah 
KLIL Estherville 
KM CD Fairfield 
KXGI Fort Madison 
KGRN Grinnell 
KXIC Iowa City 
KLEM LeMars 
KMAQ Maquoketa 
KSMN Mason City 
KWPC Muscatine 
KLEE Ottumwa 
KAYL Storm Lake 
KJFJ Webster City 



KANSAS 

KARE Atchison 
KCRB Chanute 
KNCK Concordia 
KVOE Emporia 
KM DO Fort Scott 
KIUL Garden City 
KBLR Goodland 
KAYS Hays 
KWBW Hutchinson 
KIND Independence 
KJCK Junction City 
KCLO Leavenworth 
KM AN Manhattan 
KNDY Marysville 
KNEX McPherson 
KJRG Newton 
KLKC Parsons 
KSEK Pittsburg 
KWSK Pratt 
KRSL Russell 
KTOP Topeka 



KENTUCKY 

WANY Albany 
WBRT Bardstown 
WCBL Benton 
WLBJ Bowling Green 
WTCO Campbellsville 
WNES Central City 
WAIN Columbia 
WCTT Corbin 
WCPM Cumberland 
WCYN Cynthiana 
WHIR Danville 
WIEL Elizabetbtown 
WSTL Eminence 
WFKY Frankfort 
WFKN Franklin 
WKAY Glasgow 
WHLN Harlan 
WHBN Harrodsburg 
WKIC Hazard 
WSON Henderson 
WKOA Hopkinsville 
WLBN Lebanon 
WMTL Leitchfield 
WBLG Lexington 
WFMW Madisonville 
WWXL Manchester 
WNGO Mayfield 
WFTM Maysvilie 
WMIK Middlesboro 
WFLW Monticello 
WMOR Morehead 
WMST Mt. Sterling 
WNKY Neon 
WO Ml Owensboro 
WSIP Paintsville 
WKLX Paris 
WPKE Pikeville 
WPRT Prestonsburg 
WPKY Princeton 
WEKY Richmond 
WRUS Russeilville 
WLCK Scottsville 
WSFC Somerset 



212 



ASTING SYSTEM 



LOUISIANA 

KDBS Alexandria 
KG AN Bastrop 
WEND Baton Rouge 
WIKC Bogalusa 
WARB Covington 
KSIG Crowley 
WLBI Denham Springs 
KDLA De Ridder 
KLFT Golden Meadow 
WFRP Hammond 
KVHL Homer 
KCIL Houma 
KJEF Jennings 
KTOC Jonesboro 
KLPL Lake Providence 
KLLA Leesville 
KDBC Mansfield 
KAPB Marksville 
KASO Minden 
KLIC Monroe 
KMRC Morgan City 
KNOC Natchitoches 
KANE New Iberia 
KREH Oakdale 
KWCL Oak Grove 
KSLO Opelousas 
KCLP Rayville 
KRUS Ruston 
KCIJ Shreveport 
KBSF Springhill 
KTLD Tallulah 
KVPI Ville Platte 
KEVL White Castle 
KVCL Winnfield 
KMAR Winnsboro 



MAINE 



WRUM Rumford 
WGHM Skowhegan 



MARYLAND 

WABW Annapolis 
WAVE Baltimore 
WCEM Cambridge 
WFRB Frostburg 
WPTX Lexington Park 
WICO Salisbury 
WTTR Westminster 



MASSACHUSETTS 



WREB Holyoke 
WSRO Marlboro 
WMRC Milford 
WBEC Pittsfield 
WARE Ware 



MICHIGAN 



WALM 

WOWE 

WLEW 

WBCM 

WBRN 

WMRP 

WMPL 

WBCH 

WCSR 

WIKB 

WJMS 

WJPD 

WKLA 

WMTE 

WDOG 

WDMJ 

WAGN 

WCEN 

WMAB 

WMUS 

WNIL 



Albion 
Allegan 
Bad Axe 
Bay City 
Big Rapids 
Flint 
Hancock 
Hastings 
Hillsdale 
Iron River 
Ironwood 
Ishpeming 
Ludington 
Manistee 
Marine City 
Maraiip+te 
Menominee 
Mt. P'easant 
Munising 
Muskegon 
Niles 



WHLS Port Huron 
WIOS Tawas City 



MINNESOTA 

KASM Albany 
KXRA Alexandria 
KANO Anoka 
KBUN Bemidji 
KBMO Benson 
KBMW Breckenridge 
WKLK Cloquet 
KROX Crookston 
WELY Ely 
WEVE Eveleth 
KOZY Grand Rapids 
KDUZ Hutchinson 
CFOB International Falls 
KLTF Little Falls 
KRFO Owatonna 
WCMP Pine City 
KLOH Pipestone 
KCUE Red Wing 
KWEB Rochester 
WAVN Stillwater 
KDOM Windom 
KAGE Winona 



MISSISSIPPI 

WAMY Amory 
WBLE Batesville 
WGCM Biioxi-Gulfport 
WBIP Booneville 
WJMB Brookhaven 
WDOB Canton 
WGLC Centreville 
WROX Clarksdale 
WCLD Cleveland 
WCJU Columbia 
WCBI Columbus 
WCMA Corinth 
WMAG Forest 
WJPR Greenville 
WGRM Greenwood 
WNAG Grenada 
WXXX Hattlesburg 
WMDC Hazlehurst 
WCPC Houston 
WDLT Indianola 
WKOZ Kosciusko 
WAML Laurel 
WLSM Louisville 
WMBC Macon 
WSJC Magee 
WAPF Mc Comb 
WMOX Meridian 
WMIS Natchez 
WNAU New Albany 
WSUH Oxford 
WPMP Pascagoula 
WHOC Philadelphia 
WRJW Picayune 
WSSO Starkville 
WELO Tupelo 
WQBC Vicksburg 
WABO Waynesboro 
WROB West Point 
WONA Winona 
WAZF Yazoo City 



MISSOURI 



KBHM 

KAOL 

KDMO 

KCRV 

KCHR 

KCHI 

KBIA 

KDEX 

KREI 

KWOS 

KIRX 

KLWT 

KTCB 

KNIM 

KNCM 

KRMO 

KLRS 



Branson 
Carrollton 

Carthage 
Caruthersville 
Charleston 
Chillicothe 
Columbia 

Dexter 
Farmington 

Jefferson City 
Kirksville 

Lebanon 
Maiden 

Maryville 

Moberly 

Monett 
Mountain Grove 



KBTN Neosho 
KNEW Nevada 
KRMS Osage Beach 
KWOC Poplar Bluff 
KYRO Potosi 
KTTR Rolla 
KSGM Ste. Genevieve 
KRES St. Joseph 
KSMO Salem 
KDRO Sedalia 
KICK Springfield 
KALM Thayer 
KLPW Union 
KOKO Warrensburg 
KWRE Warrenton 
KWPM West Plains 



MONTANA 

KBMY Billings 
KBMN Bozeman 
KBOW Butte 
KUDI Great Falls 
KOJM Havre 
KXLJ Helena 
KGEZ Kalispell 
KPRK Livingston 
KATL Miles City 
KXLL Missoula 
KVCK Wolf Point 



NEBRASKA 

KCOW Alliance 
KCSR Chadron 
KJSK Columbus 
KHUB Fremont 
KHAS Hastings 
KUVR Holdrege 
KGFW Kearney 
KBRL Mc Cook 
KODY North Platte 
KOGA Ogallala 
KOOO Omaha 
KBRX O'Neill 
KSID Sidney 
KRFS Superior 
KAWL York 



NEVADA 



KPTL Carson City 
KVLV Fallon 
KRAM Las Vegas 
KATO Reno 



NEW HAMPSHIRE 



WKXL Concord 
WLNH Laconia 



NEW JERSEY 

WNNJ Newton 

NEW MEXICO 

KALG Alamogordo 
KHAM Albuquerque 
KSVP Artesia 
KAVE Carlsbad 
KLMX Clayton 
KCLV Clevis 
KOTS Deming 
KM IN Grants 
KWEW Hobbs 



KOBE Las Cruces 
KRSN Los Alamos 
KENM Portales 
KRTN Raton 
KBIM Roswell 
KSIL Silver City 
KSRC Socorro 
KCHS Truth or 

Consequences 
KTNM Tucumcari 



NEW YORK 



WMBO 

WFLR 

WDOE 

WOSC 

WJTN 

WLFH 

WICY 

WIRY 

WGGO 

WNBZ 

WRSA 

WD LA 



Auburn 
Dundee 
Dunkirk 
Fulton 
Jamestown 
Little Falls 
Malone 
Plattsburgh 
Salamanca 
Saranac Lake 
Saratoga Springs 
Walton 



N. CAROLINA 

WRCS Ahoskie 
WABZ Albemarle 
WGWR Asheboro 
WCGC Belmont 
WATA Boone 
WBBB Burlington 
WEGO Concord 
WCKB Dunn 
WCDJ Edenton 
WCNC Elizabeth City 
WBLA Eilzabethtown 
WFAI Fayetteville 
WBBO Forest City 
WFSC Franklin 
WFVG Fuquay Springs 
WLTC Gastonia 
WFMC Goldsboro 
WKDX Hamlet 
WHNC Henderson 
WHKP Hendersonvllle 
WHPE High Point 
WLAS Jacksonville 
WELS Kinston 
WEWO Laurinburg 
WLOE Leaksvllle 
WJRI Lenoir 
WBUY Lexington 
WYRN Loulsburg 
WTSB Lumberton 
WMMH Marshall 
WMAP Monroe 
WHIP Mooresvlile 
WMBL Morehead City 
WMNC Morganton 
WPAQ Mount Airy 
WKRK Murphy 
WRNB New Bern 
WNNC Newton 
WKBC N. Wiikesboro 
WPNC Plymouth 
WFRC Reidsvllle 
WCBT Roanoke Rapids 
WCEC Rocky Mount 
WSTP Salisbury 
WWGP Sanford 
WOHS Shelby 
WEEB Southern Pines 
WMSJ Sylva 
WTYN Tryon 
WADE Wadesboro 
WLSE Wallace 
WOOW Washington 
WHCC Waynesville 
WENC Whiteville 



NORTH DAKOTA 



KQDI Bismarck 
KDIX Dickinson 
KNDC Hettinger 
KEYJ Jamestown 
KOVC Valley City 



OHIO 

WNCO Ashland 
WILE Cambridge 
WBEX Chillicothe 
WJER Dover 
WJEH Galllpolis 
WSRW Hllisboro 
WIRO Ironton 
WLMJ Jackson 
WWIZ Lorain 
WTIG Masslllon 
WMPO MIddleport 
WPTW Piqua 
WIOI Portsmouth 
WBLY Springfield 
WCHO Washington Court 

House 
WKOV Weliston 
WWST Wooster 



OKLAHOMA 



KADA Ada 
KWHW Altus 
KVSO Ardmore 
KLTR Blackwell 
KWCO Chlckasha 
KWPR Claremore 
KWOE Clinton 
KUSH Gushing 
KRHD Duncan 
KBEK Elk City 
KCRC Enid 
KTAT Frederick 
KWRW Guthrie 
KGYN Guymon 
KTJS Hobart 
KIHN Hugo 
KTMC McAlester 
KGLC Miami 
KBIX Muskogee 
KNOR Norman 
KBYE Oklahoma City 
KOKL Okmulgee 
KVLH Pauls Valley 
KLCO Poteau 
KOLS Pryor 
KTLQ Tahlequah 
KWSH Tri-Clty 
KVIN Vinita 



OREGON 



KWIN Ashland 
KAST Astoria 
KBKR Baker 
KBND Bend 
KURY Brookings 
KRNS Burns 
KWRO Coqullle 
KASH Eugene 
KGRO Gresham 
KUIK Hllisboro 
KFJI Klamath Falls 
KLBM La Grande 
KQIK Lakevlew 
KGAL Lebanon 
KMCN McMinnville 
KBOY Medford 
KNPT Newport 
KSRV Ontario 
KUMA Pendleton 
KODL The Dalles 



PENNSYLVANIA 

WAVL Apollo 
WNCC Barnesboro 
WBFD Bedford 
WBRX Berwick 
WISR Butler 
WCDL Carbondale 
WESA Charleroi 
WCVI Connellsville 



213 



KEYSTONE BROADCASTING SYSTEM .5S35:3SM5;55:;«5=35=35:553ra=35^ 



WOTR Corry 
WEZN Elizabcthtown 
WFAR Farrell 
WHUN Huntingdon 
WDAD Indiana 
WADP Kane 
WACB Kitlannmg 
WAKU Latrobe 
WITT Lewisburg 
WKRZ Oil City 
WPTS Pittston 
WPAZ Pottstown 
WPME Punxsutawney 
WKMC Roaring Spring 
WATS Sayre 
WMAJ Slate College 
WAY7 Waynesboro 
WLYC WilliamsiJort 



RHODE ISLAND 

WWRI West Warwick 



S. CAROLINA 

WABV Abbeville 
WAKN Aiken 
WAIM Anderson 
WWBD Bamberg 
WBAW Bariiwjll 
WBLR Batesburg 
WBEU Beaufort 
WAGS Bishcpville 
WACA Camden 
WOKE Charleston 
WCRE Cheraw 
WGCD Chester 
WPCC Clinton 
WDSC Dillon 
WELP Easley 
WOLS Florence 
WFGN Gaffney 
WGTN Georgetown 
WGSW Greenwood 
WEAB Greer 
WBHC Hampton 
WHSC H arts vi lie 
WDKD Kingstree 
WLCM Lancaster 
WYMB Manning 
WJAY Mullins 
WMYB Myrtle Beach 
WKDK Newberry 
WTND Orangeburg 
WRHI Rock Hill 
WSNW Seneca 
WTHE Spartanburg 
WFIG Sumter 
WBCU Union 
WALD Walterboro 



SOUTH DAKOTA 

KABR Aberdeen 
KBFS Belle Fourche 
KBRK Brookings 
KOBH Hot Springs 
KIJV Huron 
KJAM Madison 
KOLY Mobridge 
KGFX Pierre 
KEZU Rapid City 
KISD Sioux Falls 
KWAT Watertcwn 
KWYR Winner 
KYNT Yankton 



TENNESSEE 

WEAG Alcoa 
WLAR Athens 
WFHG Bristol 



WRKM Carthage 
WRIP Chattanooga 
WMCH Church Hill 
WJZM Clarksville 
WCLE Cleveland 
WKRM Columbia 
WHUB Cookeville 
WLS.B Copperhill 
WKBL Covington 
WAEW Crossville 
WD NT Dayton 
WDKN Dickson 
WDSG Dyersburg 
WEMB Erwin 
WEKR Fayetteville 
WAGG Franklin 
WHIN Gallatin 
WGRV Greenville 
WHBT Harriman 
WIRJ Humboldt 
WDXI Jackson 
WCLC Jamestown 
WKXV Kncxville 
WLAF La Follette 
WDXE Lawrenceburg 
WLIL Lenoir City 
WJJM Lewisburg 
WDXL Lexington 
WMSR Manchester 
WMMT McMinnville 
KWAM Memphis 
WHEY Millington 
WORK Morristown 
WGNS Murfreesboro 
WNAH Nashville 
WLIK Newport 
WATO Oak Ridge 
WTPR Paris 
WTRB Ripley 
WORM Savannah 
WEPG S. Pittsburg 
WDBL Springfield 
WENK Union City 
WCDT Winchester 



TEXAS 

KVLF Alpine 
KACT Andrews 
KBUD Athens 
KALT Atlanta 
KRUN Ballinger 
KlOX Bay City 
KWBA Baytown 
KBLT Big Lake 
KBYG Big Spring 
KFYN Bcnham 
KBBB Borger 
KNEL B ratty 
KSTB Breckenridge 
KWHI Brenham 
KBOR BrownsvMle 
KBWD Browmwood 
WTAW Bryan 
KBEN Carrizo Springs 
KGAS Carthage 
KCTX Childress 
KCAR Clarksville 
KVLB Cleveland 
KSTA Coleman 
KVMC Colorado City 
KAND Corsicana 
KIVY Crockett 
KXIT Dalhart 
KDLK Del Rio 
KDNT Denton 
KDDD Dumas 
KEPS Eagle Pass 
KERC Eastland 
KPSO Falfurrias 
KFLD Floydada 
KFST Ft. Stockton 



KCUL Fort Worth 
KNAF Fredericksburg 
KBRZ Freeport 
KGAF Gainesville 
KCTI Gonzales 
KSWA Graham 
KKSN Grand Prairie 
KGVL Greenville 
KCLW Hamilton 
KWRD Henderson 
KPAN Hereford 
KHBR Hillsboro 
KSAM Huntsville 
KEBE Jacksonville 
KTXJ Jasper 
KMBL Jirnction 
KAML Kenedy 
KERB Kermit 
KERV Kerrville 
KOCA Kilgore 
KLEN Killeen 
KPET Lamesa 
KVOZ Laredo 
KLVT Levelland 
KVnw Littlefield 
KLBS Livingston 
KFRO Longview 
KLLL Lubbock 
KRBA Lufkin 
KMHT Marshall 
KCMR McCamey 
KBUS Mexia 
KJBC Midland 
KORC Mineral Wells 
KIRT Mission 
KVKM Monahans 
KIMP Mt. Pleasant 
KZOL Muleshoe 
KEEE Nacogdoches 
KGNB New Braunfels 
KRIG Odessa 
KOGT Orange 
KNET Palestine 
KHHH Pampa 
KFTV Paris 
KIUN Pecos 
KVOP Plainview 
KBOP Pleasanton 
KUKO Post 
KOLJ Quanah 
KSOX Raymondviile 
KTXL San Angelo 
KBAL San Saba 
KSML Seminole 
KSEY Seymour 
KEVA Shamrock 
KDSX Sherman 
KSNY Snyder 
KDWT Stamford 
KSTV Stephenville 
KSST Sulphur Springs 
KXOX Sweetwater 
KTAE Taylor 
KTFS Texarkana 
KTLW Texas City 
KTUE Tulia 
KTBB Tyler 
KVOU Uvalde 
KVAVC Vernon 
KVIC Victoria 
KBEC Wexahachie 
KZEE Weatherford 



UTAH 

KVNU Logan 
KOAL Price 
KEYY Provo 
KDXU St. George 
KSOP Salt Lake City 



KTUT Tooele City 
KVEL Vernal 



VIRGINIA 

WKLV Blackstone 
WELK Charlottesville 
WBCR Christiansburg 
WKEY Covington 
WCVA Culpeper 
WEVA Emporia 
WFAX Falls Church 
WYSR Franklin 
WFTR Front Royal 
WBOB Galax 
WGAT Gate City 
WDDY Gloucester 
WMNA Gretna 
WHAP Hopewell 
WREL Lexington * 

WBRG Lynchburg 
WMEV Marion 
WMVA Martinsville 
WSIG Mount Jackson 
WNVA Norton 
WJMA Orange 
WPVA Petersburg 
WPUV Pulaski 
WRIC Richlands 
WRIS Roanoke 
WYTI Rocky Mount 
WHLF South Boston 
WLPM Suffolk 
WESR Tasley 
WEER Warrenton 
WNNT Warsaw 
WAYB Waynesboro 
WINC Winchester 
WYVE Wytheville 



WASHINGTON 

KXRO Aberdeen 
KAGT Anacortes 
KPUG Beilingham 
KELA Centralia 
KCLX Colfax 
KCVL Colville 
KNBX Kirkland 
KEDO Longview 
KSEM Moses Lake 
KGY Olympia 
KRSC Othello 
KONP Port Angeles 
KARY Prosser 
KAYE Puyallup 
KAPA Raymond 
KENE Toppenish 
KKEY Vancouver 
KTEL Walla Walla 
KUEN Wenatchee 



WEST VIRGINIA 

WTIP Charleston 
WHAR Clarksburg 
WDNE Elkins 
WTCS Fairmont 
WKYR Keyser 



WVOW Logan 
WEPM Martlnsburg 
WHJC Matewan 
WAJR Morgantown 
WMOD Moundsvilie 
WETZ New Martinsville 
WPAR Parkersburg 
WLOH Princeton 
WMNF Richwood 
WRON Ronceverte 
WELC Welch 
WHAW Weston 



WISCONSIN 

WHBY Appleton 
WATW Ashland 
WBEL Beloit 
WWIS Black River Falls 
WECL Eau Claire 
WDUZ Green Bay 
WTKM Hartford 
WHSM Hay ward 
WLCX Lacrosse 
WLDY Ladysmith 
WDLB Marshfield 
WIGM Medford 
WMNE Menomonie 
WOSH Oshkosh 
WPFP Park Falls 
WSWW Platteville 
WPLY Plymouth 
WIBU Poynette 
WRDB Reedsburg 
WJMC Rice Lake 
WRCO Richland Center 
WTCH Shawano 
WCOW Sparta 
WSPT Stevens Point 
WDOR Sturgeon Bay 
WTRW Two Rivers 
WTTN Watertown 
WDUX Waupaca 
WHVF Wausau 
WBKV West Bend 



WYOMING 

KBBS Buffalo 
KATI Casper 
KVWO Cheyenne 
KWIV Douglas 
KLUK Evanston 
KIML Gillette 
KOVE Lander 
KOWB Laramie 
KASL Ndwcastle 
KPOW Powell 
KRAL Rawlins 
KVRS Rock Springs 
KWYO Sheridan 
KRTR Thermopolls 
KGOS Torrington 
KWOR Worland 



VIRGIN ISLANDS 

WIVI Christiansted 



214 



KEYSTONE 

BROADCASTING SYSTEM, INC. 



Ill W. Washington St., Chicago 2, 111. 
Officers and Directors 

Sidney J. Wolf (Director) President 

Noel A. Rhys Executive Vice-President 

Edwin R. Peterson Senior Vice-President 

Joseph Bayer (Director) Vice-President 

William Bayer Vice-President 

Charles A. Hanunarstrom Vice-President 

Arthur Wolf (Director) Secretary -Treasurer 

"New York 

511 Madison Ave., New York 22, N. Y. 

Phone: ELdorado 5-3720 

Noel A. Rhys Executive Vice-President 

Charles A. Hammarstrom Vice-President 

Etc Waldo Office Manager 

Martin Mills Research Director 

Chicago 

1 11 W. Washington St., Chicago 2. III. 

Phone: STate 2-8900 

Sldn»y J. WoU President 

Edwin R. Peterson Senior Vice-President 

Arthur Wolf Secretary-Treasurer 

Paul Kolar Comptroller 

William Wolf. John Hartigan Account Executives 

Charlotte Tucker Dlrsctor of St~tion Relations 

Anita Larie Auditor 

Jane C. McFadgen Traffic Manager, Program Director 

Los Angeles 

3142 Wilshire Blvd., Los Angeles 5, Calif. 

Phone: DUnkirk 3-2910 

William Bayer Vice-President 

Henry G. Eschen Account Executive 

San Francisco 

75 Post Street, San Francisco, Calif. 

Phone: SUtter 1-7440 

S. H. Taylor Account Executive 

Detroit 

612 Penobscot Bldg. 

Phone: WOodward 2-4505 

E. Richard Peterson, Jr General Manager 



215 



NETWORKING THE NEWS 

. . . Radio Provides Headline Punch 



By ROBERT F. HURLEIGH 
President, Mutual Broadcasting System 




pVER since the first radio message 
was transmitted December 2L 
1902, broadcasting has become par 
amount as a means of swift, com 
pletely flexible communications be 
tween the peoples of the world. 

Code has been replaced by voice 
Language barriers have been over 
come by the need for understanding 
and comprehension. Radio was the 
kinetic force that set this pattern in 
motion. 1 

Through the years radio ran di- 
verse paths. It overshadowed its com- 
munications fortes with solid, quite 
exemplary presentations of entertain- 
ment features. Radio, due probably 
to limitations expressly placed in its 
path by persons with limited fore- 
sight, became enterprising and 
showed sufficient initiative to domi- 
nate the waking moments of every 
person within ear-shot. 

Television changed this pattern, 
particularly in the years following 
the 1952 advent of coast-to-coast TV. 
Now television has become the domi- 
nant cost-free entertainment medium 
— and radio's again stressing its com- 
munications advantages. 

Radio has no peer in this respect. 
A microphone can be toted into areas 
where cameras are taboo — or un- 
wieldly and impractical. But, most 
importantly, radio permits news-hun- 
gry people to actually hear the words 
that make the news — with the voices 
of those actually uttering the words. 

This is important. It is most drama- 
tic — for it provides the headline 
punch. Because radio has today 
made the entire world a huge sound- 



ing board for public opinion. 

We at the Mutual Broadcasting 
System believe we have contributed 
immeasurably to this development. 
Always a network that devoted itself 
extensively to news, special events, 
public service and sports broadcast- 
ing, MBS — in the '50's — began to am- 
plify already well-established ser- 
vices, increasingly devoting more of 
its network time and facilities to 
these, rather than to entertainment 
programming. 

But Mutual went one step farther. 
On June 2, 1957 Mutual made a clean 
break with traditional network pro- 
gramming. Starting that day Mutual 
became a service network — ^keyed to 
the proposition of building the pres- 
tige, rapport, trust and community 
consciousness of its affiliated stations 
within their own communities. 

That this has been effective is dem- 
onstrated by the rapid rise in the 
number of affiliates — a rise which, 
we hope this year, will return us to 
the 500-station mark, or more, which 
we enjoyed some years back. 

I have repeatedly said in public 
appearances and I repeat it here — 
we care more that people listen to the 
Mutual affiliate in their community 
than that they recognize segments of 
that station's programming as Mu- 
tual feeds. We want our integration 
into the local station's programming 
concept to be so absolute that the 
network personalities on news pro- 
gram, and network feature news-in- 
depth shows, become recognizable 
primarily as features exclusive to the 
MBS affiliate. 



216 



MUTUAL 
BROADCASTING SYSTEM, INC. 



S 



Executives and Staff 

1440 Broadway, New York 18, N. Y. 

Telephone: BRyant 9-7600 



Board of Directors 

Chester H. Ferguson Chairman 

Afbert G. McCarthy Jr Ch. Exec. Comm. 

Robert F. Hurleigh President 

Albert G. McCarthy, III Secy.-Treas. 

Officers 

Robert F. Hurleigh President 

Charles W. Godwin V. Pres., Stations 

Albert G. McCarthy, III Secy.-Treas. 

Dudley Cox Asst. Treas. Compt. 

Frank Erwin Asst. to President 

Adimnistrotive Services 

Herbert j. Cutting Director, Ch. Purchasing 

George Tietjen Station Acct. Supervisor 

Lillian Brinkman. Personnel Records 

Mrs. Violet Hutchinson. .. Telephone Supervisor 

Margaret Riordan Supervisor, Wire 

Communications 

Legal Counsel 

Regan, Goldfarb, Powell fir Quinn, N. Y. 
Fly, Shuebruk, Blume and Gaguine, Wash., D. C. 

Program 

Joseph F. Keating Program Director 

Frank Miller Mgr. Program Operations 

Public Relations 

Harold Gold Director 

Miriam Brookman Asst. Dir. Press Info. 

Research 

Carolyn Hunter Director 

Sales Development 
Ray Diaz Director 

Sales Department 
Eugene H. Alnwick Mgr. 



News 

Steve McCormick. . .Dir. also Dir. of Washington 

Operations 

Charles Warren Bureau Ch., Wash., D. C. 

Norman Baer Bureau Ch., New York 

Station Relations 

Charles W. Godwin Vice President 

Charles King Director 

Harold Wagner Manager 

Peter Brandon Field Rep. 

Special Events 
Norman Baer Director 

Washington Operations 

Philip Lampkin Dir. Mu^sic, Special Pgs. 

Bill Costello Wbite House Corr. 

Sports 

Van Patrick Director 

Engineering 

Leslie Learned Director of Engineering 

James Chapman Asst. Director 

Mutual Affiliates Advisory 
Committee 

Victor C. Diehm....WAZL, Hazleton, Pa., Ch. 
Carter C. Peterson. . WCCP, Savannah, Ga., V. Ch. 

Durwood Tucker WRR, Dallas, Texas 

E. Z. Jones WBBB, Burlington, N. C. 

Mike Layman WSFC, Somerset, Ky., Sect. 

Sam W. Anderson KFFA, Helena, Ark. 

Richman G. Lewin KTRE, Lufkin, Texas 

Wayne Phelps KALG, Alamogordo, N. M. 

Edward Breen KVFD, Ft. Dodge, Iowa 

Henry Rau WOL, Washington, D. C. 

James Dowell KIOA, Des Moines, la. 

Keith Munger KTOK, Tulare, Calif. 

Cal Perley KSON, San Diego, Calif. 

George Hatch KIMN, Denver, Colo. 

George Mayoral WJMR, New Orleans, La. 

Willard Deason KVET, Austin, Tex. 



217 



MUTUAL 




Of all radio networks — Mutual and only Mutual serves 
the best interests of the independent stations. 

It's the only service any dynamic independent needs to 
supplement its own creative format in its market. 

With The Mutual Service the voice of the independent 
remains just that. The authority, the solid rock security and 
the prestige of an international news staff (incorporating 
some of the best known names in the broadcast field) are 
its own to use. Beyond that — there's every latitude — 
every freedom to create the distinctive voice that has made 
independent radio the vital selling force it is today. 

You can live with Mutual. You can grow with Mutual. 
You can make money with Mutual. That's why with stations 
(and advertisers) MUTUAL IS HERE TO STAY. 



Mm 



THE WORLD'S LARGEST NETWORK 

A service to independent stations 




MDEPENDENT STATIONS 







MUTUAL BROA 



ALABAMA 

WKZB Birmingham 
WMSI. Decatur 
WXAJy Uemopolis 
W])IGDothan 
WUI-.A Eufaiila 
WJOI Florence 
WJBB llaleyville 
WBH1> Himtsville 
WJHO Opelika 
WFKB Sylacaoga 
VVTBF Troy 
VVTBC Tuscaloosa 

ARIZONA 

KSUN Bisbee 
KVNA FlaKstaff 
KW-IH (5 lobe 
KNOO Nogales 
KOY I'hnenix 
KOLU Safforrt 
KTUC Tucson 
KV.\(^ Winslow 
KVOY Yuma 

ARKANSAS 

KAMI) Camden 
KFAY FayettevilU (D) 
KTCS Fort Smith (D) 
KFFA Helena 
KBTM Jonesboro 
KVTVfA Magnolia (D) 
KUOA Siloam Springs (D> 

CALIFORNIA 

KMAP Bakersfleld 
KWTC Barstow 
KPAY Chico 
KICO El t'entro-Caloxico 
KlEuM Eureka 
KYNO Fresno 
KMYC Marysville 
KYOS Merced 
KPKL Paso Robles 
KRUG Bedding 
KSBW Salinas -Monterey 
KITO San Bernardino 
KSON San Diego 
KOBY San Francisco 
KVEC San Luis Obispo 
KCOK Tulare-Yisalia 
KVEN Ventura 
KPOL I>is Angeles 

COLORADO 

KIMN Denver 

KGLN Glenwood Springs (D) 

CONNECTICUT 

WINF Hartford-Manchester 

WTOK Torrington 

WWCO V\aterbury 

WADS Ansonia-New Haven (D) 

Win Willimantic 

DELAWARE 

WDOV Dover (D) 

DISTRICT OF COLUMBIA 

WOL. Washington 

FLORIDA 

WAVP Avon Park (D) 

W.IBS Deland 

WGGG Gainesville 

WZOK Jacksonville 

WK.WF Key West 

WDSll Lake City 

WLBE Leesburg 

WMMB Melbourne 

WIvAT Miami 

WEBY Milton-Pensaeola (D) 

WSBB New Smyrna Beach 

WT<MC Ocala 

WABR Orlando (D) 

WCNII IJuIncy 

WLCY St. Petersburg-Tamp* 

WSTU Stuart 

WTAL Tallahassee 

WNSM Valpariso 

WTTIJ Vero Beach 

WIKK West Palm Beach 

WSIIl Winter Haven 

WHOD Daytona Beach 

GEORGIA 

WyZK Atlanta (D) 
WIUUJ Augusta 
WMOG Brunswick 
WB^IF CartersvUle 
WG15A Columbus (D) 
WM.IM Conli'le 
WMI.T Dublin (D) 
WBlllt Fitzgerald 
WGC.A Gainesville 
WKKIJ Griffin 
WlyAG La Grange 
WMV(t Mlllet1gevlll» 
WCOll Newnan 
WKGA Home 
WCCT Savannah 
WTWA Thomson (D) 
WOOV Valrlosta 
WAYX Wayerwa 



\V]>S Chicago 

WGtLGalesburg 

W.TPPHeiTin 



INDIANA 
AVEBC Andctson 
WASK Lafayette 
AVSAL Loganspott 
AVJVA South Bend (D) 
WBOW Twre Haute 
WAOY Vincennes 

IOWA 

KROS Clinton 

KSWl Council Bluffs, low* 

(Omaha, Neb.) (D) 
KSTT Davenport 
KIOA Des Moines 
>VDB(J Dubuque 
KVFD Fort Dodge 
KWWL Waterloo 

KANSAS 

KGNO Dodge City 
KBLR Goodland (D) 
KSAL Salina 
KTOP Topeka 
KAKE Wichita 

KENTUCKY 

WLB.I Bowling Green 
W(^TT Corbin 
WHIR Danville 
\\TMT Louisville (D) 
WFMW Madisonrtlle (D) 
WFTM IVIaysville 
WKYB Paducah 
WSIP PaintsvlUe 
WPKE Pikevllle 
\VSFO Somerset 

LOUISIANA 

WIKC Bogalusa 
KSIG Crowley 
KKl'N Eunice 
KLIC Monroe 
KMRC Morgan City (D) 
WJMR Ne\v Orleans (D) 
KENT Shreveport 
KLOi: Lake Charles 

MARYLAND 

WITH Baltimore 

WKYR Cumberland-Keyer, 

W. Va. (D) 
WJEJ Hagerstown 

MASSACHUSETTS 

WORL Boston (D) 
WALE Fall River 
MTYM Springfield (D) 
WESX Salem 
WOCM Lawrence (D) 
WSBS Great Barrlngton- 
Pittsfield 

MICHIGAN 
WHRV Ann Arbor 
WS.TM Benton Harbor- 

St. Joseph 
CKLW Detroit 
MT)BC Escanaba 
W^AMM Flint 
WMAX Grand Rapids (D) 
WHTO Holland 
WKLZ Kalamazoo (D) 
WMUS Muskegon (D) 

MINNESOTA 

KAT'S Austin 
KBMW Breckenridge 
WQMN Duhith-Superlor (D) 
WELY Ely 
WEVE EVeleth 
KOZY Grand Rapids 
KEVE Minneapolis 
KWAD Wadena 

MISSISSIPPI 
WAMY Amory (D) 
WLOX Blloxi- Gulf port 
WJMB Brookhaven 
WROX Clarksdale 
WCBl Columbus 
W.TPR Greenville 
WJQS Jackson 
WELO Tupelo 
WQBC Vicksburg 
WTIOB West Point 
WON A Winona (D) 

MISSOURI 

KWOS Jefferson City 
WIVIRH Joplln 
KBKC Kansas City (U) 
KXEO Mexico 
KRES St. Joseph 
W'EW St. I»ul« (D) 

MONTANA 
KGCX Sidney 




KVCK WoTTPolnt" 

NEBRASKA 
KGFW Kearney 
KLMS Lincoln 
KBRL Mc Cook (D) 

NEVADA 
KBET Reno 

NEW JERSEY 

WLOJB Atlantic Citjf 
WITM Trenton 

NEW MEXICO 

KALO Alamagordo 
KHAM Albuquerque 
KSVP Artesia 
KVVEW Hobbs 
KGFL Roswell 
KSIL Silver City 

NEW YORK 
WOKO Albany 
WMBO Auburn 
WBTA Batavia 
WKOP Binghamton 
AVEBR Buffalo 
WJJL Buffalo-Niagara 

Falls (D) 
WCLI Corning 
WLI':a Hornell (D) 
WKHH Horseheads-Elmlra 

Heights (D) 
WJOC Jamestown 
WICY Malone 
WOR New York 
WNTA New York-Nevrark, 

N.J. (D) 
WSLB Ogdensburg 
WIRY rUtt.shurg 
WJMK Syracuse (D) 

NORTH CAROLINA 
WBBB Burlington (D) 
W(X}(' Belmont-Charlott* 
WOAI Elizabeth City 
WFNC FayetlevUle 
WFVG Fuquay Springs (D 



WGBG Greensboro" 
WHNC Henderson (D) 
WLOE Leaksville 
WJRI Lenoir 
WSYD Mt. Airy 
WHIT New Bern 
WCBT Roanoke Rapids 
WST1> Salisbury 
WOHS Shelby 
WGNl Wilmington 
WAIK Winston Salem 
WGTM Wilson 

NORTH DAKOTA 
KDLK Devils Lake 
KVOX Fargo (Moorhead, 

Minn. ) 
KEYJ Jamestown 
KLPM Minot 
KOVC Valley City 

OHIO 

WHKK Akron (D) 
WNCO Ashland 
MANI) Canton (D) 
WHKX Cbillicothe (Dual) 
WZIP Cincinnati (D) 
WDOK Cleveland 
WTV.N Columbus 
WJKK Dover 
WIRO I ronton 
WLW Sanduskv 
WSTV Stcubenvillo 
WOHO Toledo 
WBBW Youngstown 

OKLAHOMA 

KWOX lUrtlesvlUe 
KTOK Oklahoma City 
WBBZ P(mca City 
KGFF Shawnee 
, KTUL Tulsa 



OREGON 

KW I L Albany 
KAST Astoria 
KORE Eugene 
KAGI Grants Pass 
KGON Portland 

PENNSYLVANIA 

WN(X' Barnesboro (D) 

W^HLM Bloomsburg 

WCPA Clearfield (D) 

WJKT Erie 

WFRA Franklin (D) 

WCMB Harrisburg 

WAZL Hazleton 

WCRO Johnstown 

WLAX Lancaster 

WAKU Latrobe (D) 

WBPZ Lock Haven 

WIP Philadelphia 

^^'^rCK Pittsburgh-Mc Keesp' 

AVPPA Pottsville 

WKBI St. Marys 

WMAJ State College 

WTRN TvTone-Altoona (D) 

WJPA Washington 

WNBT Wellshoro 

WRAX Wllkes-Barre 

WXOW York (D) 

WICK Scranton 

RHODE ISLAND 
WRIB I>rovidence (D) 



220 



\STING SYSTEM 




SOUTH CAROLINA 
WANS Anderson 
WHSC Bonnettsvillo 
WOKK Charleston 
WLAT ("onway (D) 
AV(;T.X Georgetown 
WMRB Greenville 
WHSr Hartsville 
WRHI Kock Hill 
WSXW Seneca (D) 
\\'THE Spartanburg 
WFIG Sumter 
WALD Walterboro (D) 

SOUTH DAKOTA 
KOliX Mitchell 
KWAT Watertown 
KI.IV Huron 

TENNESSEE 
WIwAR Athens 
WOGA Chattanooga 
WJZM Clarksville 
WHAC Cleveland 
WKKH Fayetteville 
WKTB .lohnson City (D) 
WKXV Knoxville (D) 
WM.I.M Lewisburg 
WLIV Livingston (D) 
WT^fMT .McMinnviUe 
WCKK Morrlstown 
\V<;ns Murfreesboro 
WNAU Nashville (D) 



TEXAS 

KWIvC Abilene 
KVET Austin 
KIOX Ray City 
KHIZ Borser 
KBWI) Brownwood 
KORA Bryan 
WKR Oallas-Forth Worth 
KSKT El Paso 
KRCT Houston (D) 
KEBE .lacksnnville 
KLEX Killen (D) 
KLLL Uihhock (D) 
KTRE Lufkin 
KM HT Marshall 
KYK^r :\Ionahans 
KJ'DX I'ampa 
KEYE Terryton 
Kl'AC Port Arthur- 
Beaumont 
KAfAC San Antonio 
KRRV Sherman-Dennison 
KSXY Snvder 
KA'IC Victoria 
KWTX Waco 
KATR Corpus Christie 

UTAH 

KWB Salt Lake City 
VERMONT 
WIKE Newport 
WTWN St. .Johnsbury 



WASHINGTON 

KELA Centralia-Chehalls 
KSEM Moses Lake 
KCrY Olympia 
KAYO Seattle 
KLY'K Spokane 
KLOQ Yakima 



WEST 

WKOY 

%^TIP 

WHAR 

WTCS 

^^T•LH 

WLOO 

WMOX 

MTAP 

\^-YAR 

WBTH 



VIRGINIA 

Bluefield 
Charleston 
Clarksburg; 
Fairmont 
Huntington (D) 
Los an 

•Arontgnmery 
Parkersburg 
Richvvood (D) 
Williamson 



VIRGINIA 

WFHG Bristol 

WCHV Charlottesville 

WCYA Culpeper 

WDVA Danville 

WAGE Leesburg (B) 

WWOD Lynchburg 

WLOW Xorfolk 

WSSV Petersburg 

\\XEE Richmond 

WRIS Roanoke (D) (Dual) 

WLP^r Suffolk 

WAYB Waynesboro 



WISCONSIN 

WHBY Appleton 
WGEZ Belolt 
WBIZ Eau Claire 
KFIZ Fond du Lac 
WJPG Green Bay 
WHSM Hayward (D) 
WCLO Janesville 
WIS>r iMadison 
WOMT Manitowoc 
WFOX Milwaukee (D) 
WIBU Pay net te 
WRDB Reedsburg 
WJjrC Rice Lake 
WFHR Wisconsin Rapids 

WYOMING 

KVWO Cheyenne (D) 



221 



MUTUAL BROAi:ASTING SYSTEM 




SOUNDS OF THE '60's 

. . .Will Be The Sound Of Action 

By WILLIAM K. McDANIEL 
Vice President in Charge, NBC Radio Network 




ON JANUARY 4, 1960 NBC Radio 
launched a dramatic, and we 
believe, highly progressive break 
with tradition. It could be called 
Action Programming. On that date, 
passive, put - your - feet - up program 
concepts were scrapped. In the ex- 
citing decade ahead America wants 
and must have a listening service 
that is as alive and as vibrant as 
the challenges we face. Man's 
imagination is limitless, but I doubt 
that even the most accurate crystal 
ball could prophesy all the dramatic 
developments wo will witness within 
the next ten years. 

In business, we have been in- 
trigued and impressed by the recent 
stream of economic predictions, fore- 
casts and expert opinions that seem 
to guarantee that our nation's econ- 
omy will grow and prosper mightily 
in the next 10 years. We hear that 
1970 will see us a nation of 200 mil- 
lion people with a gross national 
product of $750 billion a year and a 
personal income that, in the ag- 
gregate, will exceed two thirds of a 
trillion dollcrrs. 

One of the key assumptions upon 
which that growth prediction is based 
is that we will have to raise present 
consumer sales a gigantic 52 per 
cent! In short, we are supposed to 
raise our standard ol living as much 
in the next 10 years as we did in the 
previous 200 years. Can we do it? 
You can be sure we'll have to use 
every resource at our command — 
especially advertising. 

Advertising is becoming more and 
more the only connection consumers 
can make with the vast, growing 



array of goods and services multiply- 
ing endlessly about them. Auto- 
mated selling is on the increase. We 
"buy" more often than we are "sold," 
persuaded by a personal, in-store 
salesman, that is. Advertising will 
become perhaps the chief arbiter of 
America's standard of living. 

The growing need of radio audi- 
ences and advertisers for frequency 
around the clock is ideally met by 
such vehicles as NBC Radio's "News 
on the Hour," our new "Emphasis" 
series, and "Monitor." 

Truth "is" stranger than fiction, 
and a great distinction in NBC 
Radio's Action Programming is in the 
actual material being aired. We 
base it on the contemporary scene. 
In this way, we avoid the task of 
changing fictional program material 
every hour ourselves. The actual 
scene itself does the changing. All 
we need do is be aware of those 
changes and then report them. 

Our whole network has newly be- 
come one huge monitoring station 
continuously feeding back informa- 
tion and exploring areas and ideas. 

We have referred to our current 
and future programming as Action 
Programming. We believe it fills to- 
day's needs and tomorrow's needs. 
Only an informed public can cope 
with the apparently endless Cold 
War, with the well-nigh unbelievable 
strides ahead in science, in manu- 
facturing, in selling, in advertising — 
all of which will govern our standard 
of living. The decade ahead is no 
t?me for passive communications. 
Over NBC Radio, the Sounds of the 
Sixties will be the sounds of Action. 



222 



NATIONAL 

BROADCASTING COMPANY, INC. 






— 1—1— >—^—^—^—^— ^—l—^—^—>— 1—^—1— >—^— 



30 Rockefeller Plaza, New York 20, N. Y. 

Telephone: Circle 7-8300 

Registered Telegraphic Address: NATBROCAST NEW YORK 



BOARD OF DIRECTORS 



David C. Adams 
John L. Burns 
John T. Cahill 
Elmer W. Engstrom 
Frank M. Folsom 
Harry C. Hagerty 
Mrs. Douglas Horton 
Harry C Ingles 
Charles B. jolliHe 



Robert E. Kintner 
Paul M. Mazur 
Andre Meyer 
David Sarnoff 
Robert W. Sarnoff 
Walte. Bedell Smith 

Lewis L. Stradss 

John K. West 



OFFICERS 

Robert W. Sarnoff Chairman of the Bd. 

Robert E. Kintner President 

David C. Adams Senior Exec. Vice President 

J. M. Clifford Executive Vice President 

P. A. Sugg Executive Vice President 

Walter D. Scott Exec. Vice President 

Harry Bannister Vice President 

Lester Bernstein Vice President 

Hugh M. Beville, Jr Vice President 

Max E. Buck Vice President 

Albert L. Capstaff Vice President 

Alan D. Courtney Vice President 

ierry A. Danzig Vice President 

William N. Davidson Vice President 

Don Durgin Vice President 

Sydney H. Eiges Vice President 

Thomas E. Ervin Vice President 

William F. Fairbanks Vice President 

George A. Graham, Jr Vice President 

Richard H. Graham Vice President 

Andrew L. Hammerschmidt Vice President 

William S. Hedges Vice President 

Jules Herbuveaux Vice President 

Edward R. Hitz Vice President 

B. Lowell Jacobsen Vice President 

Thomas E. Knode Vice President 

Carl Lindemann, Jr Vice President 

David Levy Vice President 

Alan W. Livingston Vice President 

George D. Matson Vice President 

William R. McAndrew Vice President 

Thomas C. McCray Vice President 

William K. McDaniel Vice President 

Thomas B. McFadden Vice President 

Thomas W. Sarnoff Vice President 

Carleton D. Smith Vice President 

James A. Stabile Vice President 

Alfred R. Stern Vice President 

Robert L. Stone Vice President 



Raymond W. Welpott Vice President 

John K. West Vice President 

Lloyd E. Yoder Vice President 

John Q. Cannon Secretary 

William A. Williams Assistant Treasurer 

Paul B. Lynch Assistant Secretary 

John V. Shute Assistant Secretary 

Raymond E. Simonds Assistant Secretary 

DEPARTMENTS 

EXECUTIVE 

Robert W. Sarnoff Chairman of the Bd. 

Robert E. Kintner President 

ADMINISTRATION 

j. M. Clifford. .. Exec. Vice Pres., Administration 

Central Division 

Merchandise Mart, Chicago 54, IM. 

Jules Herbuveaux Vice Pres. Central Div. 

TREASURER'S 

Aaron Rubin Controller 

Robert H. Barnaby Mgr., Capital Budgets 

Helen Davis Mgr., General Office Service 

Anthony J. Dente. . . . Mgr., Operating Budgets Cr 
Financial Evaluation 

St. Clair Marshall Dir. Tax Administration 

Harry F. McKeon Dir., Tax Office 

John McDermott Manager, Audits 

Richard j. Raburn, Jr Director, Accounting 

James Jurist Chief Accountant 

Charles J. Ochsenreiter Manager, Systems 

Randall R. McMillin Dir., Pchsg. & Materials 

Albert E. Walker Manager, Transportation 

Willram A. Williams Asst. Treasurer 

Engineering & Facilities 
Administration 

Andrew L. Hammerschmidt. .. .V. P., Engineering 
& Facilities Administration 

William A. Clarke Dir., Facilities Adm. 

Joseph J. Arnone. . . .Mgr., Design fir Construction 

Edward M. Lowell Manager, Administration 

George M. Nixon Dir., Engineering Dev. 

Chester A. Rackey . . . . Dir., Facilities Engineering 

William S. Duttera Mgr., Allocations Engin'g 

Raymond F. Guy Sr. Staff Engineer 

(Continued on Page 244) 



223 



NATIONAL BROADCASTING COMPANY, INC. ofcS£=M5=i»-=iM:sw 



(Continued from Page 22B) 

James L. Wilson. .Mgr., Engineering Adm.& Svcs. 

Albert Humbert Mgr., Plant Main. 

& Operations 



Law 

Thomas E. Ervin V.P. & General Attorney 

John V. Shute. Asst. General Attorney 

Benjamin D. Raub Asst. General Attorney 

Howard Monderer Washington Attorney 

Thomas H. Belvisco Director, 

Music & Literary Rights 



Personnel 

B. Lowell Jacobsen .V.P., Personnel 

Richard Connell Manager, Organization 

Planning & Mgt. Development 

H. 0. Lumb Director, Personnel 

George H. Fuchs Director, Labor Relations 

Dr. Bernard J. Handler Company Physician 

Charles J. Boylan Mgr, Employ. Benefit 

and Services 
Joan Daly Mgr., Employment 

Talent & Program Contract 

James A. Stabile Vice President, 

Program Contract Adm. 

Thomas H. Belviso Mgr., Music & 

Literary Rights 



Maurice J. Corwin Mgr.. Best. Facilities & 

Operations 

Gino Conte Manager, Unit Manager 

Frank V. Dellett Asst. Treasurer, Pac. Div. 

Paul Gale Manager, Traffic 

Frank Gertz Mgr., Business Affairs Network 

Programs & Production 

Helen Hall Manager, Adv. & Prom. 

Felix Jackson V.P., Programming 

Harold Kemp V.P., Nighttime Programs 

|ohn R. Kennedy Liaison Engineer 

Joseph L. Kubin Asst. Controller, Pac. Div. 

Henry Maias Mgr., Sales & Program Services 

John W. Nelson Director, Daytime Programs 

Fred Hamilton Dir., Film Programs 

Edward A. Rosenberg Mgr., Contract 

' Administration 

Fred Jacobs Attorney 

Scott Shott Attorney 

Raiph F. Sbawhan Dir., Press & Publicity 

John H. Thompson. . .Mgr., News & Spec. Events 

Robert D. Thompson Mgr., General Services 

Malcolm E. Madden Mgr., Prod. Services 

Oscar C. Turner. . . .Mgr,, Personnel & Labor Rel. 

Richard C. Welsch Director, Production 

and Business Affairs 
Robert Wood Mgr., Continuity Acceptance 

OFFICE OF THE SENIOR . 
EXECUTIVE VICE PRESIDENT I 

David Adams Senior Exec. V.P. 



NBC Enterprises Division 

Alfred Stern Vice Pres., Enterpr. Div. 

Rithard L. Berman Mgr., Facilities, 

Int'l Operations 

Alvin Ferleger Mgr., Administration & 

Sales Development 

Clifford W. Slaybaugh Director, 

International Enterprises 

Robert R. Max Manager, Merchandising 

William J. Schmitt Business Mgr. 

California National Productions, 
Inc. 

633 Fifth Ave., New York 22, N. Y. 

(Wholly-owned Subsidiary) 

Earl Rettig President 



PACIFIC DIVISION 

3000 W. Alameda Ave., Burbank, Calif. 
THornwald 5-7000 

John K. West V.P., Pacific Division 

Alan W. Livingston.. V.P., TV Network Programs 
Thomas W. Sarnoff. . .V.P., Prodn. & Bus. Affairs 

Richard Graham Vice President, Law 

John E. Burrell Mgr., Tech. Operations 

Sheldon B. Hickox, Jr Dir., Station Relations 

Blake Chatfield Mgr., Best. Promotion 

Fenton Coe Director, Film Production 



Planning and Research 

Hugh M. Beville V.P., Planning fir Research 

Marvin W. Baiman. . . Mgr., Research Projects 

Dr. Thomas E. Coffin Director, Research 

Allen R. Cooper Dir., Corporate Planning 

Charles M. Kinsolving, Jr Mgr., Plans Devel. 

Barry Rumple Mgr., Broadcast Economies 

WrUiam S. Rubens Mgr., Audience 

Measurement 

Henry T. Sjogren Mgr., Medical Radio 

System 

Public Information 

Sydney H. Eiges Vice President 

Ellis 0. Moore Director, Press & Publicity 

John H. Porter Director, Nat'l Advertising 

Cr Promotion 

Alexander S. Rylander Director, Promotional 

Services 

Corporate Affairs 

Lester Bernstein Vice President 

Standards and Practices 

James A. Stabile Vice President 

Stockton Helffrich Director, Continuity 

Acceptance 

Ernest Lee Jahncke, Jr Director, Standards 

John A. Cimperman Director, Practices 



224 



NATIONML BROADCMSTING COMPANY, INC, 



Political Broadcasting Unit 
William S. Hedges Vice President 



Station Relations 

Harry Bannister V.P. for Station Rel. 

Thomas E. Knode V.P., Station Relations 

Donald J. Mercer. Dir. of Station Rel. 



NBC OWNED STATIONS & 
NBC SPOT SALES 

p. A. Sugg... Exec. V.P., NBC Owned Stations & 

NBC Spot Sales 
Anthony C. Krayer Dir., Business Affairs 



NBC Spot Soles 

Richard H. Close , . Dir., NBC Spot Sales 

George Dietrich Dir., Radio Spot Sales 

Frank DeRosa Mgr., Radio Spot Sales 

Central Office 

William Buschgen Mgr., Radio Spot Sales 

Detroit 
Frederick Lyons. . .Mgr., Eastern Radio Spot Sales 

Edward H. Macaulay Mgr., Western Radio 

Spot Sales 
Dave Scott. ...... .Mgr., New England Spot Sales 

Wilbur M. Fromm Mgr., New Business fir 

Promotion 



WAMP, WFMP, Pittsburgh 

1459 Crane Ave., Pittsburgh 20 
LOcust 3-5238 

Raymond W. Welpott VP., General Manager 

Stephen Rooney ...General Manager 



WMAQ, WMAQ-FM, Chicago 

Merchandise Mart, Chicago 54 
superior 7-8300 

Lloyd E. Yoder V.P. & General Mgr. 

Robert Lemon General Executive 

William Decker Sales Mgr. 

John Keys Dir. of Adv. & Prom. 

Stephen J. Krasula Merchandising Mgr. 

Richard Johnson Program Manager 

Chet Campbell Publicity Manager 

Terry DeZanek Traffic 

Alfred L. Lewis Mgr., Business Affairs fir 

Operations 



WRCV, PhUadelphia 

1619 Walnut St., Phila. 
LOcust 4-3700 

Raymond W. Welpott V.P. fir Gen. Mgr. 

Thomas Paisley Station Mgr. 

Arthur A. Watson Business Mgr. 

Mary Doyle Merchandising Mgr. 

Robert C. Benson Program Manager 

George Lenfest Dir. of Operations 

George M. Mathews Business Mgr. 



NBC Owned Stations 
WRCA, WRCA-FM, New York 

30 Rockefeller Plaza, New York 20, N. Y. 
Circle 7-8300 

William N. Davidson V.P. fir General Mgr. 

Herman Maxwell Mgr., National Sales 

Joseph Murphy Mgr., Merchandising 

Steve White Program Mgr. 

Fred E. Acker Mgr., Business Affairs 

fir Operations 
John R. Falk Mgr., Publicity 



WRC, WRC-FM, Washington 

4001 Nebraska Ave., Wash. 16 
EMerson 2-4000 

Carleton D. Smith V.P. fir Gen. Manager 

Weston J. Harris. . .Director, Programs, WRC-TV 

Joseph Coodfellow btation Manager 

William C. Grayson Program Mgr. 

Carl Bleiberg Publicity Manager 

Jack Lavan Business Mgr. 



KNBC, KNBC-FM, San Francisco 

Taylor Cr O'Farrell Sts., San Francisco 2 
GRaystone 4-8700 

George W. Fuerst General Manager 

Richard H. Gravett Sales Manager 

jack Wagner Program Manager 

Bert Medar Business Manager 



RADIO NETWORK 

William K. McDaniel V.P., Radio Network 

George A. Graham, jr V.P. fir General Mgr. 

Albert L. Capstaff V.P., Programs 

William F. Fairbanks V.P., Sales 

Norman S. Livingston Dir., Program Sales 

Marion Stephenson Dir., Business Affairs 

Harry E. Hobbs Mgr., Eastern Sales 

Paul Mensing Mgr., Sales, Detroit 

George Diefenderfer Mgr,, Central Sales 

David A. Engles Mgr., Western Sales 

Howard Gardner Mgr., Sales Development 

Robert C. Hltchens. . . . Mgr., Sales Presentations 
Ludwig W. Simmel. . . . Mgr., Sales Service fir 

Traffic 
Robert Wogan Mgr., Program Operations 



225 



we 
take you 
now to:.. 



The most exciting tvords in radio - 
and they carry a special meaning 
on the NBC Radio Network 
tchere microphones range far and near 
to capture the Sound of the Sixties 










WMr 






J«i\,y, ' 4?? 



&-'d 



The roar of a rocket ... 
the din of a political convention ... 
the familiar voices of headline 
personalities and favorite 
entertainers— these sounds are part 
of the Listening Watch 
which will be kept by NBC Radio 
in the critical years ahead. 
For advertisers, 
an unparalleled opportunity 
to capitalize on the 
greatest listener-interest in history. 

the sound of the sixties on 
THE NBC RADIO NETWORK 



NBC RADIO 




*»fM5*»cV^ ^""""'"'o 



fresno 



or^field 



■ *'igel«s 



^1 DitgoK 



)K6Ht 



COLORADO 



-ARIZONA 



flojstoff 



'"''Mnixji^ IfllfO 



lfT4Nl 
Tucson 



• ••••• Stfitlon Order* Its <Xm r«llilles 



NEW MEXICO 



NORTH DAKOTA 




228 






^P 



ti» ^ 






l>.«fe 










/ / / - ' ' / 




230 



■i--;d- 




RADIO 


- — j 




Boston-Springfield 


WBZ+ WBZA 


51,000 watts 


Pittsburgh 


KDKA 


50,000 watts 


. Cleveland 


KYW 


50,000 watts 


Fort Wayne 


WOWO 


50,000 watts 


Chicago 


WIND 


5,000 watts 


Portland, Ore. 


KEX 


50,000 watts 


TELEVISION 






Boston 


WBZ-TV 


NBC 


Baltimore 


WJZ-TV 


ABC 


Pittsburgh 


KDKA-TV 


CBS 


1 Cleveland 


KYW-TV 


NBC 


San Francisco 


KPIX 


CBS 



No selling campaign is complete 

without the (^/^^.(c) stations 



WESTINGHOUSE BROADCASTING COMPANY, INC, 

Radio represented by Television represented by 
AM RADIO SALES TvAR 

Offices in New York, Detroit, Chicago, 
San Francisco and Los Angeles. 



;^^i:^ 




>\v - 



NATIONAL ASSOCIATION 
OF BROADCASTERS 



Headquarters: 1771 N Street, N.W., 

Washington 6, D. C. 

Phone: Decatur 2-9300 



Officers 

Everett E. Revercomb 

Se ere tary- Treasurer 

John F. Meagher 

V.P. For Radio 
Thad H. Brown, Jr. 

V.P. For Television 

DEPARTMENT EXECUTIVES 

Howard H. Bell, Assistant to the Pres. Edward H. Bronson, Director of Tele- 

in Charge of Joint Affairs vision Code Affairs 

John M. Couric, Manager of Public Rela- Charles H. Tower, Manager, Broadcast 

tions .,- . , _ ., . Personnel and Economics 

Louise K. Alanch, Librarian ^ , * » „ ^, . ;. ^ 

Richard M. Allerton, Manager of Re- Douglas A. Anello, Chief Counsel 

search La Rue M. Courson, Production Manager 

William Carlisle, Manager of Station Re- ^ Prose Walker, Mgr. of Engineering 

lations 

Frederick H. Garrigus, Manager of Or- Vincent T. Wasilewski, Mgr. of Govern- 

ganizational Services ment Relations 

RADIO BOARD OF DIRECTORS 

In accordance with Article IV of the By-Laws, the Board of Directors has designated 

the following composition of each of the 17 NAB Districts. 

Director District States Comprising District 

Daniel W.Kops 1 Connecticut, Maine, Massachusetts, New Hamp- 

WAVZ, New Haven, Conn. shire, Rhode Island and Vermont. 

Simon Goldman 2 New York and New Jersey. 

WJTN, Jamestown, N. Y. 

John S. Booth 3 Delaware, Pennsylvania, West Virginia and Mary- 

WCHA, Chambersburg, Pa. land, excluding the counties of Prince Georges 

and Montgomery. 

Jack S. Younts 4 District of Columbia, North Carolina, South Caro- 

WEEB, Southern Pines, N. C. lina, Virginia and Maryland, including the coun- 

ties of Prince Georges and Montgomery. 

Frank Gaither 5 Alabama, Florida, Georgia, Puerto Rico and 

WSB, Atlanta, Ga. Virgin Islands. 

F. C. Sowell 6 Arkansas, Louisiana, Mississippi and Tennessee, 

WLAC, Nashville, Tenn. 

Hugh O. Potter 7 Kentucky and Ohio. 

WOMI, Owensboro, Ky. 

J. M. Higgins 8 Indiana and Michigan. 

WTHI, Terre Haute, Ind. 

Mig Figi 9 Illinois and Wisconsin. 

WAUX, Waukesha, Wise. 

232 



Director 



NATIONAL ASSOC. OF BROADCASTERS 
District States Comprising District 



Richard W. Chapin 10 

KTOR, Lincoln, Neb. 

Odin S. Ramsland 11 

KDAL, Duluth, Minn. 



Allan Page 12 

KGWA, Enid, Okla. 

A. Boyd Kelley 13 

KTRN, Wichita Falls, Tex. 

George C. Hatch 14 

KALL, Salt Lake City, Utah 



B. Floyd Farr 15 

KEEN, San Jose, Calif. 



Robert J. McAndrews 16 

KBIG, Avalon, Calif. 



Thomas C. Bostic 17 

KIMA, Yakima, Wash. 

DIRECTORS-AT-LARGE 
Large Stations 

Harold Hough 

WRAP, Fort Worth, Texas 

John H. DeWitt, Jr. 

WSN, Nashville, Tenn. 

John F. Patt 

WJR, Detroit 

Medium Stations 

Rex Howell 

KREX, Grand Junction. Colo. 

Frederick A. Knorr 

WKMH, Dearborn, Mich. 

Alvis Temple 

WKCT, Bowling Green, Ky. 



Iowa, Missouri and Nebraska. 

Minnesota, North Dakota and South Dakota, ex- 
cluding the counties of Fall River, Shannon, 
Bennett, Todd, Mellette, Waushabaugh, Wash- 
ington, Custer, Pennington, Jackson, Jones, Stan- 
ley Haakon, Meade, Lawrence, Butte, Harding, 
Perkins, Ziebach, Armstrong, Dewey and Corson. 
Kansas and Oklahoma. 

Texas. 

Colorado, Idaho, Utah, Wyoming, Montana, New 
Mexico, and South Dakota, including the counties 
of Fall River, Shannon, Bennett, Todd, Mellette, 
Waushabaugh, Washington, Custer, Pennington, 
Jackson, Jones, Stanley, Haakon, Meade, Law- 
rence, Butte, Harding, Perkins, Ziebach, Arm- 
strong, Dewey and Corson. 

California, excluding the counties of San Luis 
Obispo, Kern, San Bernardino, Santa Barbara, 
Ventura, Los Angeles, Orange, Riverside, San 
Diego and Imperial, Nevada, excluding the coun- 
ties of Mineral, Esmeralda, Nye, Lincoln and 
Clark, and Hawaii. 

Arizona, California, including the counties of San 
Luis Obispo, Kern, San Bernardino, Santa Bar- 
bara, Ventura, Los Angeles, Orange. Riverside, 
San Diego, and Imperial, and Nevada, including 
the counties of Mineral, Esmeralda, Nye, Lincoln, 
and Clark. 
Alaska, Oregon and Washington. 



Small Stations 

F. Ernest Lackey 
WHOP, Hopkinsville, Ky. 

J. R. Livesay 

WLBH, Mattoon, Illinois 

Robert T. Mason 
WMRN, Marion, 0. 

FM Stations 



E. J. DeGray 

ABC Radio, New York, N. Y. 
Arthur Hull Hayes 
CBS-Radio, New York 



Richard H. Mason 
WPTF-FM, Raleigh, N. Car. 

Merrill Lindsay 
WSOY-FM, Decatur, Illinois 

Network 

Robert F. Hurleigh 

MBS, New York, N. Y. 

P. A. Sugg 

NBC-Radio, New York, N. Y. 



TELEVISION BOARD OF DIRECTORS 



Joseph E. Baudino 

Westinghouse Broadcasting Co. 

Washington, D. C. 

John E. Fetzer 

WKZO-TV, Kalamazoo, Mich. 

Payson Hall 

Meredith Publishing Co. 
Des Moines, Iowa 

C. Howard Lane 
KOIN-TV, Portland, Oregon 



Dwight W. Martin 
Inc. WAFB-TV, Baton Rouge, La. 
G. Richard Shafto 
WIS-TV, Columbia. S. Car. 
James D. Russell 
KKTV, Colorado Springs, Colo 

Clair R. McCollough 
WGAI^TV, Lancaster, Pa. 

W. D. Rogers 
KDUB-TV, Lubbock. Tex. 



C. Wrede Petersmeyer 
Corinthian Broadcasting Corp., N. Y. 
Willard E. Walbridi{e 
KTRK-TV, Hoiston. Texas 

Network 

Alfred Beckman 
ABC-TV. New York, N. Y. 
William B. Lodge 
CBS-TV, New York, N. Y. 
David C. Adams 
New York, N. Y. 



233 



ROOM 

AT 
THE 
TOP 

Successful advertising 
campaigns feature spot 
at the top of the list... the 
only medium that allows 
you to reach ~ with maxi- 
mum impact - the pro- 
spective customers you 
must reach, pinpointing 
only the markets you're 
in. Top advertisers get 
high return with low in- 
vestment and there's no 
waste. 

Scores of success stories 
in H-R's files attest to the 
sensational job spot ad- 
vertising does. 

Your nearest H-R man 
will be happy to give you 
a fast, first-rate fill-in. 

"We always send a man to do a man's job" 




f • • • •,.*: m* • • 




REPRESENTATIVES 





EXPERIEIVCE 

Behind the brow of the pilot, knowledge won 
through years of experience . . . skill born 
of doing. 

In our business, too, 14 years experience 
have given us a background that makes the 
time buyer's job easier . . . lessens the chance 
of costly errors. 

Such experience must be earned. And there's 
no substitute for it. 



AVERY-KXODEL 

INCORPORATED 



New York Atlanta Dallas Detroit San Francisco Los Angeles Chicago 

2Z^ 



RADIO -TV STATION 
REPRESENTATIVES 



AmSPOT SALES 

64 East Lake St., Chicago, 111. 

Phone: STate 2-0460 

Vice President Joseph Kapps 

ALASKA RADIO & TV SALES 

c/o Weed Television 

579 Fifth Ave., New York 17, N. Y. 

Manager. Roy Smith 

ALI.CANADA RADIO & 
TELEVISION 

80 Richmond St. W., Toronto, Ontario, Can. 
Phone: EMpire 6-7691 

President J. S. MacKay 

General Manager Reo G. Thompson 

Prom. Mgr P. N. Harricks 

Radio Division 

Mgr., Station Time Div R. F. Tait 

Mgr., Program Division D. C. S. Murray 

TV Division 

Mgr., Station Time Div Ross McCreath 

Branch Offices 

922 Dominion Square Bldg., Montreal, Que. 

Phone: UNiversity 6-9868 

Manager K. A. Baker 

706 Electric Railway, Chamber Bldg. 

Winnipeg, Manitoba 

Phone: WHitehall 2-6861 

Manager B. Pirie 

Taylor, Pearson & Carson Bldg. 

Calgary, Alberta 

Phone: 2-7691 

Manager J. E. Cavanaugh 

1161 Melville St., Vancouver, B. C. 

Phone: MUtual 4-7461 

Manager J. E. Baldwin 

ROBERT R. ALLEN CO. 

233 Sansome St., San Francisco, Calif. 
Phone: EXbrook 7-6187 

Manager Bob Allen 

Branch Office 

1546 N. Highland Ave., Hollywood, Calif. 

Phone: HO 2-4939 

Manager Henry M. Stanley 

AM RADIO SALES COMPANY 

666 Fifth Ave., New York 19, N. Y. 
Phone: PLaza 7-4567 

President Donald H. McGannon 

Vice Pres. & Gen. Mgr W. H. Losee 

Branch Offices 

400 N. Michigan Ave., Chicago 14, 111. 

Phone: MOhawk 4-6555 

V.P., Midwest Mgr Jerry Glynn 

5939 Sunset Blvd., Los Angeles 28, Calif. 
Phone: HOUywood 5-0695 



Manager Ray L. Taylor 

950 California St., San Francisco 8, Calif. 

Manager Kenneth R. Carey 

2161 Penobscot Bldg., Detroit 26, Mich. 

Phone: WOodward 5-2420 

Manager Walter A. Schwartz 

AVERY-KNODEL INC. 

720 Fifth Ave., New York 19, N. Y. 
Phone: JUdson 6-5536 

President Lewis H. Avery 

Exec. Vice-President J. W. Knodel 

Vice-President Charles C. Coleman, Jr. 

Secy., Treas Philip Schloeder, Jr. 

Assistant Treasurer John J. Tormey 

Branch Officer 

3125 Prudential Plaza, Chicago 1. Ill 

Phone: WHitehall 4-6869 

Exec. V. P J. W. Knodel 

235 Montgomery St., San Francisco 4, Calif. 
Phone: Yukon 2-2053 

Pacific Coast Mgr., TV David B. Meblin 

3325 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 5-6394 

Pacific Coast Mgr., Radio W. E. Moore 

41 Marietta St., N.W., Adanta 3, Ga. 
Phone: JAckson 3-2545 

Vice President Charles C. Coleman 

320 Fidelity Life Bldg., Dallas 1, Texas 
Phone: Riverside 7-7761 

Exec, in Charge Wallis Ivy 

2226 Guardian Bldg., Detroit 26, Mich. 

Phone: WOodward 1-9607 

Executive Glen W. Gilbert 

JAMES S. AYERS CO. 

Glenn Bldg., Atlanta, Ga. 
Phone: JAckson 5-0459 

President James S. Ayers 

Branch Office 

S. Church St. Bldg., Charlotte, N. C. 

Phone: FRanklin 5-6146 

Manager Guy Vaughn 

ELISABETH M. BECKJORDEN 

235 East 46th St., New York 17, N. Y. 

Phone: PLaza 5-4262 

CHARLES BERNARD CO., INC. 

730 Fifth Ave., New York 19, N. Y. 
Phone: Circle 6-7242 

President Charles Bernard 

Asst. to President Rita Hughes 

Promotion Director Leonard Kessler 

Sales Dick Buchbinder 

Branch Offices 

New Howard Hotel, Baltimore 1, Md. 

Phone: LExington 9-1680 

General Manager Miss L. Wentworth 

{Continued on Page 239) 

237 



PHILADELPHIA SPOT SALES 

•j!^ ^ ^ it it it 
The only Station Representative 

EXCLUSIVELY 

serving the rapidly growing Philadelphia 
market on behalf of fine Broadcasters 
everywhere. 

^ ii it it it it 

Morton Lowenstein 

President 

310 Glen Echo Road 

Philadelphia, Pennsylvania 

Phone: CH 7-4510 



238 



STATION REPRESENTATIVES 



(Continued from Page 237) 

672 S. Lafayette Pk., Los Angeles 5, Calif. 
Phone: DUnkirk 2-3200 

Mgrs Harlan Oakes, Hugh Wallace 

260 Kearny St., San Francisco 8, Calif. 

Phone: EXbrook 7-4821 

Mgr Ed Gamrin, Don Ferrull 

HIL F. BEST CO. 

Park Ave. Bldg.» Detroit 26, Mich. 

Phone: WOodward 2-7298 

President Hil F. Best 

General Manager Michael Best 

Branch Offices 
101 Park Ave., New York 17, N. Y. 

Phone: LExington 2-3783 

Geo. T. Hopewell, Joseph Cannon 

205 W. Wacker Dr., Chicago 6, 111. 

Phone: STate 2-5096 

Executives-in-charge Hooper Jones, 

Betty Palmer 
111 N. LaCienega Blvd., Beverley Hills, Cal. 

Phone: OLeander 5-8326 
Exec.-in-Charge James Walsh 

WALTER BIDDICK COMPANY 

1046 So. Olive St., Los Angeles 15, Calif. 
Phone: Richmond 9-8800 

Manager Guy Biddick 

Office Mgr Barbara McNey 

Traveling Rep Burt Zoul 

JOHN BLAIR & COMPANY 

717 Fifth Ave., New York 22, N. Y. 
Phone: PLaza 2-0400 

President John P. Blair 

Exec. Vice-Pres Arthur H. McCoy 

Stations Oper. Mgr Wells Barnett 

Vice-President Ward Dorrell 

Secretary-Treasurer Blake Blair 

Branch Offices 

520 N. Michigan Ave., Chicago 11, 111. 

Phone: SU 7-2300 

Vice-President Thomas C. Harrison 

1617 Pennsylvania Blvd., Philadelphia, Pa. 
Phone: LOcust 8-0290 

Manager Henry Chadwick 

3460 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 7-1333 

Vice-President Carleton E. Coveny 

937 Paul Brown Bldg., St. Louis 1, Mo. 
Phone: CHestnut 1-5686 

Manager Carlos Reese 

617 Book Bldg., Detroit 26, Mich. 
Phone: WOodward 1-6030 

Manager Charles Fritz 

467 Rio Grande Nat'l Bldg., Dallas, Texas 
Phone: Riverside 1-4228 

Manager Frank Carter 

118 Newbury St., Boston, Mass. 
Phone: KE 6-1472 

Manager Ernest W. Kitchen 

101 Marietta St., Atlanta, Ga. 
Phone: JA 5-6482 



Vice-President Charles Dilcher 

3319 White-Henry-Stuart, Seattle, Wash. 

Phone: MAin 3-6270 

Manager John Burr 

BLAIR TELEVISION ASSOCIATES, 
INC. 

717 Fifth Ave., New York 22, N. Y. 
Phone: PLaza 2-0400 

President John P. Blair 

Exec. V.P Richard L. Foote 

V.P. & Research Dir W. Ward Dorrell 

Dir. Sales Develop Martin Katz 

Adv. Mgr Paul Blakemore 

TV Research Opera Edward G. O'Berst 

Branch Offices 

333 N. Michigan Ave., Chicago 1, 111. 

Phone: FRanklin 2-3819 

Vice-Pres., Mgr Arthur C. Stringer 

3460 Wilshire Blvd., Los Angeles, Cal. 
Phone: DUnkirk 1-3811 

Manager David Lundy 

155 Sansome St., San Francisco, Cal. 
P/ionc: YUkon 2-7068 

Manager Ned Smith 

617 Book Bldg., Detroit 26, Mich. 
Phone: WOodward 1-6030 

Manager Gabriel Dype 

937 Paul Brown Bldg., St. Louis, Mo. 
Phone: CHestnut 1-5686 

Manager Richard Quigley 

3028 Southland Center, Dallas 1, Tex. 
Phone: Riverside 14228 

Manager Steve Beard 

118 Newbury St., Boston 16, Mass. 
Phone: KEnmore 6-1472 

Manager Bruce Pattyson 

1402 Barnett Bank Bldg., Jacksonville, Fla. 
Phone: ELgin 6-5770 

Manager Harry Cummings 

White-Henry-Stuart Bldg., Seattle, Wash. 

Phone: MAin 3-6270 

Manager John Burr 

BLAIR-TV, INC. 

717 Fifth Ave., New York 22, N.Y. 
Phone: PLaza 2-0400 

President John P. Blair 

Exec. Vice-Pres Edward P. Shurick 

Vice Pres., E. Sales Mgr.. .John P. Denninger 

V.P. & Research Dir W. Ward Dorrell 

Branch Offices 

520 N. Michigan Ave., Chicago 11, III. 

Phone: SUperior 7-2300 

V. P., Manager Harry Smart 

155 Sansome St., San Francisco 4, Calif. 
Phone: YUkon 2-7068 

Manager Edward Smith 

3460 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DU 1-3811 

Manager David Lundy 

937 Paul Brown Bldg., St.Louis 1, Mo. 
Phone: CHestnut 1-5686 
(Continued on Page 240) 



239 



STATION BEPRESENTATIVES !iS3j?=cfca=swfc=ft:ifei&:£ri3^^ 



Manager Richard Quigley, Jr. 

617 Book Bldg., Detroit 26, Mich. 
Phone: WOoodward 1-6030 

Manager Gabe Dype 

3028 Southland Center, Dallas, Texas 
Phone: Riverside 1-4228 

Manager Steve Beard 

1402 Barnett Bank, Jacksonville, Fla. 
Phone: ELgin 6-5770 

Manager Harry E. Cummings 

118 Newbury St., Boston, Mass. 
Phone: KEnmore 6-1472 

Manager Bruce Pattyson 

White-Henry-Stuart Bldg., Seattle, Wash. 

Phone: MAin 3-6270 
Manager John Burr 

BOGNER & MARTIN 

295 Madison Ave., New York 17, N. Y. 
Phone: MU 9-2586 

tixec. in Charge P. Bogner 

Branch Offices 

411 Glenn Bldg., Atlanta, Ga. 

Phone: MU 8-3988 

Exec, in Charge J. Whitehead 

435 N. Michigan Ave., Chicago, 111. 
Phone: SUperior 7-6048 

Exec, in Charge C. G. O'Neill, Jr. 

Ill N. La Cienega Blvd., Beverly Hills, Calif. 
Phone: OLympia 2-1313 



Exec, in Charge L. 0*Connell 

166 Geary St., San Francisco, Calif. 

Phone: YU 6-1689 

Exec, in Charge D. Pickens 

GUY BOLAM 

American Sales and Servicing Agency 
Bedford, N. Y. 
Phone: 4-7280 

President Guy Bolam 

Vice President I. O'C. Bolam 

Branch Office 

122 E. 42nd St., New Ydrk City 17, N. Y. 

Phone: MU' 2-4500 

THE BOLUNG COMPANY, INC. 

247 Park Ave., New York 17, N. Y. 
Phone: YUkon 64545 

President George W. Boiling 

Treasurer Robert H. Boiling 

President (TV Div.) G. Richard Swift 

Pres. (Radio Div.) . . . .G. William Boiling III 

Sales Develop. Dept Morton A. Barrett 

Branch Offices 

435 N. Michigan Ave., Chicago 11, 111. 

Phone: WH 3-2040 

Mgr., V. P John D. Stebbins 

Sales Manager Gale Block! 

204 S. Beverly Dr., Beverly Hills, Calif. 
Phone: BR 2-0544 




TELEVISION 
ADVERTISING 
REPRESENTATIVES, INC. 

eee Fifth Ave., iVcir Yorh 19, IV.Y. 
Offices in Detroit, Chicago, 
San Francisco, and Los Angetes 

Gives you 
more when 
you yo to 
wnarket 

Representing 
WRZ'TV - Boston NBC 
WJZ'TV -Baltimore ABC 
KDKA'TV -Pittsburgh CBS 
KYW-TV - Cleveland NBC 
RPIJL — San Francisco CBS 
The stations of 
the li¥estinghouse 
Broadcasting Co., Inc* 



240 



i«3:35=S=3pr«5:35:35=55=35=55=^^ STATIOH REPRESENTATIVES 



Manager David E. Cassidy 

5 Third St., San Francisco, Calif. 
Phone: GA 1-6740 

Mgr John T. Coy 

80 Boylston St., Boston 16, Mass. 
Phone: HU 2-0346 

Manager Richard A. Keating 

Vaughn Bldg., Dallas 1, Tex. 
Phone: RI 8-2172 

Manager. Thomas R. Murphy 

21S8 Union Ave. Bldg., Memphis 4, Tenn. 
Phone: BRoadway 2-7503 

Manager Cecil K. Beaver 

KMBC Building, 11th & Central Aves., 

Kansas City, Mo. 

Phone: GRand 1-7822 

Manager Eugene F. Gray 

2121 Trail Mark Drive, Decatur, Ga. 
Phone: MElrose 6-4944 

Manager Don Naylor 

705 Olive St., St. Louis 1, Mo. 
Phone: CHestunt 1-4350 

Manager Eugene F. Gray 

260 Denver Club Bldg., Denver 2, Colo. 
Phone: CHerry 4-7463 

Manager Mary A. Briley 

1761 1st Natl. Bldg., Detroit, Mich. 

Phone: WOodward 2-3524 

Manager Larry Gentile 



THE BRANHAM COMPANY 

360 North Michigan Avenue, Chicago 1, 111. 
Phone: CEntral 6-5726 

President Eugene F. Corcoran 

Vice President Lewis S. Greenberg 

Manager John Murphy 

Branch Offices 

99 Park Avenue, New York 16, N. Y. 

Phone: MUrray Hill 24606 

Executive-in-Charge Joseph F. Timlin 

6-235 General Motors Bldg., Detroit 2, Mich. 
Phone: TRinity 1-0440 

Executive-in-Charge Fred A. Weber 

1005 Fidelity Union Life Bldg., Dallas 3, Tex. 
Phone: Riverside 8-5831 

Executive-in-Charge George Harding 

Rhodes-Haverty Bldg., Atlanta 3, Ga. 
Phone: JAckson 2-3025 

Executive-in-Charge Horace L. Ralls 

706 Chestnut St., St. Louis 1, Mo. 
Phone: CHestnut 1-6192 

Executive-in-Charge John Henderson 

1028 Slerick Bldg., Memphis 3, Tenn. 
Phone: JAckson 6-2344 

Executive-in-Charge Sidney L. Nichols 

2001 Libertv Life Bldg., Charlotte 2, N. C. 
Phone: EDison 2-8839 

Executive-in-Charge Bertram C. Finch 

703 Market Street, San Francisco 3, Calif. 




AM RADIO SALES CO. 

GGG Fifth Ave.^ iVeir York 19^ iV. Y. 
Offices in Mfetroit, Chicago^ 
San Francisco^ and L>oh Angeles 
represen ting 

"WMCA^-lSew York 
WIND-Chicago 
KJfiPC - Los Angeles 
WCAR-Detroit 
WBZ- Boston 
KSFO—San Francisco 
KDKA- Pittsburgh 
KYW -Cleveland 
WJLO JL — Minneapolis 
KVI- Seattle 

aVCKY Cincinnati (MuUvest-West Coast only) 

KEX- Portland 
WOWO- Fort Wayne 



241 



STATION REPRESENT MTIVES ra=cci&£=a=Le:i£=ft=i&=s=i»£=ie=a=s^^ 



Phone: YUkon 2-1582 

Manager Peter Childs 

6399 Wilshire Blvd^ Los Angeles 48, Calif. 
Phone: WEbster 1-1551 

Executive-in-Charge Norman E. Noyes 

496 N.E. 29th Terrace, Miami, Fla. 

Phone: FRanklin 94685 

Executive-in-Charge Dan Gattoni 

BREEN&WARD 

400 Madison Avenue, New York 17, N. Y. 

Phone: PLaza 1-5075 

Branch Offices 

2449 Larkin St., San Francisco, Cal. 

Phone: PRospect 5-2725 

Manager Frank Crennan 

Terminal Sales Bldg., Portland 5, Ore. 

Phone: CApital 8-5191 

Manager Quenton Cox 

BROADCAST TIME SALES 

509 Madison Ave., New York 22, N. Y. 
Phone: MU 8-1910 

Pres., Gen. Mgr Carl L. Schuele 

Sales Director Sam Brownstein 

Dir,, New Bus. Dev George Beavers 

Dir., Sta. Rel Norman Flynn 

Finance Director David Lieberman 

Research Director Elaine Corse 

Public Rel. Dir Linda Miller 

Office Manager Chris Jordan 



Branch Offices 

333 N. Michigan Ave., Chicago 1, lU. 

Phone: State 2-1405 

Manager Earl Glickman 

681 Market St., San Francisco 11, Calif. 
Phone: SUtter 1-8656 

Manager Paul Kinsley 

286 Penobscot Bldg., Detroit, Mich. 

Phone: WOodward 5-7618 

1540 N. Highland, Los Angeles 28, CaL 

Phone: HO 5-1755 

Manager \ Newt Deiter 

496 Arcade Bldg., St. Louis 1, Mo. 
Phone: MAin 1-5019 

CLARKE BROWN COMPANY 

1507 Southland Center, Dallas 1, Texas 
Phone: Riverside 2-5148 

President Clarke R. Brown 

Vice-pres., Treas Andrew E. Peranni 

Sales Bill Keys 

Branch Offices 

1182 West Peachtree N.W., Atlanta, Ga. 

Phone: TRinity 5-9539 

Exec. Vice President Bill McRae 

3520 Montrose, Houston, Tex. 
Phone: Jackson 8-1601 

Manager Jack Eisele 

910 Royal St., New Orleans, La. 
Phone: JAckson 2-3917 



OUR 

CALLING 
CARD . . • . 






Respect • For the teamwork of a job well done. 

Service • conscientious skin has won high acceptance in ad agencies. 

Vitality • with alert, dynamic sales force — hard-hitting research analysis. 
Profit • Experienced sales executives insure major budgets. 




Gill - Perna. 



Radio & Television Station Representatives. 



SAN FRANCISCO 



242 



STATION REPRESENTATIVES 



Manager John Hicks 

233 Guaranty Bank Bldg^ Denver, Colo. 

Phone: TAbor 5-7585 

Manager John McGuire 

BURN-SMITH CO., INC. 

19 W. 44th St., New York 36, N. Y. 
Phone: MU 2-^124.5 

Vice Pres.-Eastern Mgr C. Stanley Bailey 

Branch Offices 

307 N. Michigan Ave., Chicago 1, 111. 

Phone: CEntral 64437 

Pre8.-Treasurer John A. Toothill 

672 S. Lafayette Pk. PI., Los Angeles, Calif. 
Phone: Dunkirk 2-3200 

Mgr Harlan G. Oakes 

260 Kearny St., San Francisco 8, Calif. 

Phone: EX 7-4827 

Manager Don N. FerruU 

CARIBBEAN NETWORKS, INC. 

20 West 43rd St, New York 36, N. Y. 
Phone: LOngacre 5-7840 

President. A. M. Martinez 

Vice Pres Juan J. Cerna 

Sec, Trees Mildred R. Chafey 

CBS RADIO SPOT SALES 

485 Madison Ave., New York 22, N. Y. 

Phone: PLaza 1-2345 

V.P., Gen. Mgr Milton F. Allison 

Sales Manager, N. Y Ray H. Kremer 



Client Relations Mgr George Arnold 

Branch Offices 

630 N. McClurg Crt., Chicago 11, 111. 
Phone: Whitehall 4-6000 

Sales Manager Thomas H. Peterson 

932 Fisher Bldg., Detroit 2, Mich. 
Phone: Trinity 2-5500 

Sales Manager Rali>h Patt, Jr. 

Sheraton-Palace Hotel, San Francisco 5, Calif. 
Phone: Yukon ^7000 

Sales Manager Ralph F. Glazer 

6121 Sunset Blvd., Hollywood 28, Calif. 
Phone : HoUywood 9-1212 

Sales Manager Roland McClure 

805 Peachtree St. N.E., Atlanta 8, Ga. 
Phone: TRinity 44407 

Sales Manager George P. Crumbley, Jr. 

1144 Hampton Ave., St. Louis 10, Mo. 

Phone: Mission 7-5500 

Sales Manager Eugene Myers 

CBS TELEVISION SPOT SALES 

485 Madison Ave., New York 22, N. Y. 
Phone: PLaza 1-2345 

Vice-Pres. in Charge .Craig Lawrence 

V.P. & Gen. Mgr Bruce R. Bryant 

Eastern Sales Mgr Arthur C. Elliot 

Business Manager Ben Margolia 

Sales Prom. Mgr Joseph P. Dowling 

Dir., Sale Prom. & Res.. .William Hohmann 



HOWARD E. STARK 

BROKERS • FINANCIAL CONSULTANTS 
RADIO STATIONS • TELEVISION STATIONS 



More than a decade 

of Constructive Service 

to Broadcasters and 

the Broadcasting Industry 



50 East 58 Street 
New York 22, N. Y. 



aaorado 5-0405 



243 



STATION REPRESEHTMTIVES 

Research Manager — . Robert Schneider 

Dir., Client Relations John J. Kelly 

Dir., Info. Svcs.. Howard Burke 

Branch Offices 

630 N. McClurg Crt., Chicago 11, 111. 

Phone: Whitehall 4-6000 

Vlidwestern Sales Mgr......T. W. O'Connell 

805 Peachtree Bldg. N.E., Atlanta, Ga. 
Phone: TRinity 5-6677 

Manager H. H. Holtshouser 

932 Fisher Bldg., Detroit 2, Mich. 
Phone: Trinity 2-5500 

Manager John S. Logan 

Palace Hotel, San Francisco, Calif. 
Phone: YUkon 2-7000 

Manager Richard R. Loftus 

1313 N. Vine St., Los Angeles 28, Calif. 

P/ione: Hollywood 9-1212 

Manager George W. Faust 

HENRY I. CHRISTAL CO., INC. 

579 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 84414 

President Henry I. Christal 

Vice-President Irvin Gross 

Sales Manager Philbin S. Flanagan 

Branch Offices 

333 N. Michigan Ave., Chicago 1, IIL 

Phone: CE 6-6357 

Manager Neil D. Cline 

1646 Russ Bldg., San Francisco 4, Calif. 
Phone: YU 2-1204 



Manager Richard E. Green 

2107 Book Building, Detroit 26, Mich. 
Phone: WOodward 3-2365 

Manager Joseph R. Spadea 

581 Boylston St., Boston 16, Mass. 
Phone: Copley 7-1180 

Manager Robert N. Cloutier 

972 Peachtree St. N.E., Atlanta, Ga. 

Phone: TR 5-9311 

Manager Neal W. Robbins 

THOMAS F. CLARK COMPANY, INC. 

608 Fifth Ave., New York 20, N. Y. 

Phone: JUdson 2-1622 

Manager Thomas F. Clark 

Assistant Manager Madeleine £. Miklos 

Sales Manager John Boyd 

Branch Offices 

35 E. Wacker Drive, Chicago, 111. 

Phone: State 2-1663 

Manager Paul Elsberry 

Book Bldg., Detroit, Mich. 
P/ione: Woodward 1-6036 

Manager Paul Pe<iuinot 

1021 William-Oliver Bldg., Atlanta, Ga. 
Phone: JAckson 4-7088 

Manager Harry Cannon 

166 Geary St., San Francisco, Cal. 

Phone: YUkon 6-0621 

(Continued on Page 246) 











































































































































































































































































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BKRINTARD HOWARD & CO., IXO. 

radio and television station representatives 








20 EAST 46th STREET NEW YORK IT. N. Y. . OXFORD y-3T50 



— Our reputation has been 
earned by salesmanship — 



NEW YORK 



CHICAGO 



ATLANTA 



LOS ANGELES 



SAN FRANCISCO 



244 



FOR COMPLETE 
RADIO KETWORK 

PERSONNEL 
SEE PAGE 193 



SPECIALIZED SELLING 
PAYS OFF - 



MORE THAN 792 

DIFFERENT NATIONAL 

ACCOUNTS ARE BUYING 

FROM B- T. S TODAY! 

TAPE PLAYBACKS BRING ' 
OUR STATIONS IN PERSON' 



BROADCAST TIME 
SALES 

'DAZZLES 

'EM WITH ^ 

FOOTWORK' 

THE PENTHOUSE 
509 Madison Ave., N.Y.C. 




YOU CAN GET THE BEST, 
WHY SETTLE FOR LESS? 



the Best Is the Associated Press. 



@ 



245 



STATION BEPRESENTATIVES fei&s£=i^=ft=tea=ft=CMriMj=ie=ie=[t=i^^ I 



(Continued from Page 244) 

Manager Don Pickens 

12 South 12th St., Philadelphia, Pa. 

Phone: WAlnut 2-3555 

Manager Robert Hitchings 

COLLEGE RADIO CORPORATION 

135 E. 42nd St., New York 17, N. Y. 
Phone: OXford 7-0890 

President Edwards R. Hopple 

Vice-president Robert R. Vance, Jr. 

Branch Offices 

185 N. Wabash Ave., Chicago 1, 111. 

Phone: ANdover 3- 5566 

Manager Arthur Tauder 

730 S. Western Ave., Los Angeles 5, Calif. 
Phone: DUnkirk 7-4388 

Manager Robert Walker 

57 Post St., San Francisco 4, Calif. 

Phone: SUtter 1-5568 

Manager Allan S. Young 

CONTINENTAL RADIO SALES 

545 Fifth Ave., New York, N. Y. 
Phone: MUrray Hill 7-6865 

Manager R. Butche 

21st & Panama St., Philadelphia 3, Pa. 
Phone: RIttenhouse 6-8139 

Manager S. Marshall 

228 No. La Salle St., Chicago, lU. 

Phone: FRanklin 2-2095 

Manager R. Olson 

DONALD COOKE INC. 

666 Fifth Ave., New York 19, N. Y. 
Phone: JUdson 2-2727 

President Donald Cooke 

Afist. to Pres Dorothy McLaughlin 

Branch Offices 

205 W. Wacker Dr., Chicago 1, 111. 

Phone: State 2-5096 

Manager Hooper Jones 

111 N. La Cienega Blvd., Beverly Hills, Cal. 
Phone: OLympia 2-1313 

Manager Lee O'Connell 

166 Geary St., San Francisco, Cal. 

P/ionerYUkon 6-1681 

Manager Donald Pickens 

F. T. CRENNAN & ASSOCIATES 

2449 Larkin St., San Francisco 9, Calif. 

Phone: PRospect 5-2725 

Exec, in Charge F. T. Crennan 

HARRY E. CUMMINGS 

1402 Barnett Bank Bldg., 

Jacksonville 2, Fla. 

Phone: ELgin 6.5770 

Owner Harry E. Cummingt 

Secretary Mary Shine 

DEVNEY INCORPORATED 

535 Fifth Ave., New York 17, N. Y. 
Phone: YUkon 6-4390 

President E. J. Devney 

Branch Offices 

185 N. Wabash Ave., Chicago, 111. 

Phone: STate 2-5282 



Manager John K. Markej I 

5746 Sunset Blvd., Hollywood 28, Calif. I 

Phone: HOUywood 2-4253 i 

Manaeer Jim Gates I 

681 Market St., San Francisco 3, Calif. 

Phone: EXbrook 2-1507 

Manager Ted Hall 

dora<:layton agency, inc. 

502 Mortgage Guarantee Bldg., Atlanta 3, Ga. 

Phone: JAckson 5-7841 
Operators. . . .Dora C. Cosse, Clayton J. Cosse 

BOB DORE ASSOCIATES 

420 Madison Ave., Now York 17, N. Y. 
Phone: PLaza 3-8370 

N. Y. Office Robert Dore 

Branch Offices 

360 N. Michigan, Chicago, 111. 

Phone: Financial 6^828 

White Mitchell 

4214 Cole Ave., Dallas, Tex. 

Phone: LAkeside 8-6368 

E. Howard Goodwin 

1546 N. Highland Ave., Hollywood, Calif. 

Phone: HOllywood 2-4939 

Manager Bob Allen 

233 Sansome St., San Francisco 4, Calif. 
Phone: EXbrook 7-6187 

Manager '. Bob Allen 

434 Baiter Bldg., New Orleans 12, La. 

Phone: MAgnolia 4582 

Guy Banister 

ROBERT E. EASTMAN & CO., INC. 

527 Madison Ave., New York 22, N. Y. 
Phone: PLaza 9-7760 

President Robert E. Eastman 

Exec. V.P., Midwest Richard C. Arbuckle 

Eastern Sis. Mgr Joseph P. CufiE 

Dir., Creative Sis James H. Fuller 

Secy., Treas Irene Bolline 

Branch Offices 

333 N. Michigan Ave., Chicago 1, 111. 

Phone: Financial 6-7640 

Exec. V.P Richard C. Arbuckle 

Vice Pres George Dubinetz 

1043 Russ Bldg., San Francisco 4, Cal. 
P/ione: YUkon 2-9760 

West Coast Manager Richard H. Schutte 

211 N. Ervay Bldg., Dallas, Tex. 
Phone: Riverside 7-2417 

Manager Al Carrell 

915 Olive St., St. Louis, Missouri 
Phone: CEntral 16055 

Manager Ken Atwood 

1680 N. Vine St., Los Angeles 28, Calif. 
Phone: HOllywood 4-7276 

Manager John A. Thackaberry 

1033 Book Bldg., Detroit 26, Mich. 

Phone: WOodward 5-5457 

Manager Frank Boyle 

EVERETT-McKINNEY, INC. 

40 E. 49 St., Now York 17, N. Y. 

Phone: PLaza 3-9332 



246 



it=a=i;:ie:se=i«c=i5=ft=ie=^^ STATION REPRESENTATIVES 



Preiident Max M. ETer«tt 

Secretary M. Jane Callahan 

Vice Pres Powell H. Ejuagn 

Branch Offic— 

410 N. Michigan Ave^ Chicago 11, 111. 

Phoif, Superior 7-9052 

V.P. in Chg Thomas S. Buchanan 

111 La.Cicncga Blvd., Beverly Hills, Gal. 
Phone-. OLympia 2-1313 

Exec-in-Cfaarge Lee F. 0*Coiui«U 

166 Geary St^ San Francisco, Gal. 

Phone: YU 6.1689 

Exec.-in-Charge Don Pickens 

HUGH FELTIS & ASSOC. 

1102 Tower Bldg., Seattle 1. Wash. 
Phone: MAin 3-1868 

Owner Hugh M. Feltis 

Assocs John Mowhray, Doug Dove 

Branch Office 

806 Wilcox Bldg., Portland 4, Ore. 

Phone: CApitol 3-0151 

Exec-iq-Charge Howard S. Jacohson 

FINE MUSIC HI-FI BROADCASTERS 

17 W. 44th St., New York 36, N. Y. 
Phone: MUrray UiU 7-7040 

Vice President Joel B. Fairfax 

Secretary-Treasurer Kenneth C. Schwartz 

FM UNLIMITED 

161 E. Erie St., Chicago 11, 111. 

Phone: SUperior 7-5262 

President Charles Kline 

FORJOE-TV, INC. 

580 Fifth Avenue, New York 36, N. Y. 

Phone: JUdson 6-3100 

President Joseph BUorn 

Exec. V.P Mort Bassett 

Vice Pres. (West. Div.) . . .Lawrence Krasner 

Vice Pres. (East. Div.) . . . .Fred L. Bernstein 

Branch Officas 

435 N. Michigan Ave., Ghicago 11, lU. 

Phone: DElaware 7-3504 

General Manager Robert Lazar 

451 N. LaCienega Blvd., Los Angeles, Calif. 
Phone: OLeander 5-7755 

V.P Lawrence Krasner 

681 Market St., San Francisco, Gal. 
Phone: Sutter 1-7569 

General Manager Charles Haddix 

1371 Peachtree St., N.E., Atlanta, Ga. 
Phone: TRinity 5-0404 

General Manager Robert W. Jensen 

310 W. Glen Echo Rd., Philadelphia, Pa. 
Phone: CHestnut 74510 

General Manager Mort Lowenstein 

1761 National Bank Bldg., Detroit 26, Mich. 

Phone: WOodward 2-3504 
General Manager Larry Gentile 

FOSTER & CREED, INC. 

414 Statler Office Bldg., Boston 16, Mass. 

President William A. Creed 

Treasurer Robert C. Foster 



GIL^PERNA, INC. 

654 Madison Ave., New York 21, N. Y. 
Phone: TEmpleton 84740 

President Helen Gill 

Exec. Vice-Pres John J. Perna, Jr. 

Branch Offices 

75 E. Wacker Drive, Chicago, 111. 

Phone: Financial 6-9393 

Midwest Sales Mgr.. Walter Beadell 

2915 Book Bldg., Detroit 26, Mich. 
Phone: WO 2-7022 

Manager Daniel W. Bowen 

730 S. Western Ave., Los Angeles, Calif. 
Phone: DUnkirk 74388 

Manager Bambie C. Herrington 

57 Post St., San Francisco, Calif. 
Phone: Sutter 1-5568 

Manager Allan S. Young 

80 Boylston St., Boston, Mass. 
Phone: Liberty 2-6481 

Manager Harry Wheeler 

William-Oliver Bldg., Atlanta, Ga. 

Phone: JAckson 4-7088 

Manager Harry J. Cannon 

GOOD MUSIC BROADCASTERS, 
INC. 

Manor Road, Philadelphia 28, Pa. 
Phone: IVyridge 2-6000 

President Raymond S. Green 

Branch Office 

355 Lexington Ave., New York, N. Y. 

Phone: MUrray HiU 3-2295 

Nat. Sales Mgr Herbert Groskin 

W. S. GRANT CO., INC. 

703 Market Street, San Francisco 3, Calif. 
Phone: EXbrook 2-6685 

President, General Mgr Dave Sandeberg 

Branch Offices 

730 5th Ave., New York 19, N. Y. 

Phone: PLaza 3-1433 

Manager C. Bernard 

15485 Jas. Couzens Blvd., Detroit 38, Mich. 
Phone: UNiversity 4-1074 

Manager Max Goldblatt 

75 East Wacker Dr., Chicago 1, 111. 

6606 Selma Avenue, Hollywood 28, Calif. 

Phone: HOUywood 3-7194 

Manager Ned Costa 

MELCHOR GUZMAN COMPANY, 
INC. 

9 Rockefeller Plaza, New York 20, N. Y. 

Phone: CIrde 74)624 

President Melchor Guzman 

H-R REPRESENTATIVES, INC. 

ALSO 

H-R TELEVISION, INC. 

375 Patk Ave., New York 22, N. Y. 

Phone: PLaza 9-6800 

Pres. & Treas Frank M. Headley 

Exec. Vice Pres. & Sec... .Frank E. Pellegrin 
Exec. Vice Pres Dwight S. Reed 



247 



STATION REPRESENTATIVES ^Ti^^:iS:ii^^^^iS^^::^^S^^s:i^i&^iS::iS=iSz 



Vice Presidents James M. Alspaugh, 

Harold Lindley, Miss Avery Gibson 
Branch Offices 
35 East Wacker Drive, Chicago 1, 111. 
Phone: Financial 6-6440 

Exec. Vice President Dwight S. Reed 

321 Bush St., San Francisco 4, Calif. 
Fhone: YUkon 2-5837 

Manager Hal Chase 

Equitable Bldg., Uollywood 28, Calif. 
Phone: HOUywood 2-6453 

V.P.-Gen. Mgr Harold Lindley 

DeGeorge Bidg., Houston, Texas 
Phone: JAckson 8-1601 

Manager Jack Eisele 

1182 W. Peachtree St., Adanta, Ga. 
Phone: TRinity 5-9539 

Manager Bill McRae 

Southland Life Bldg., Dallas 2, Texas 
Phone: Riverside 2-5148 

Gen. Manager Clarke Brown 

910 Royal St., New Orleans, La. 
Phone: JAckson 2-3917 

Manager John A. Hicks 

1065 Penobscot Bldg., Detroit 26, Mich. 
Phone: WOodward 1-4148 

Manager Andrew M. Gent 

509 Grand Ave., Des Moines, la. 

Phone: ATlantic 2-0201 

Manager Donald G. Peterson 

ARTHUR H. HAGG & ASSOCIATES 

75 E. Wacker Dr., Chicago 1, 111. 
Phone: CEntral 6-7553 

President A. H. Hagg 

Manager K. W. Hagg 

Branch Offices 

366 Madison Ave., New York 17, N. Y, 

Phone: MU 2-8665 

Exec, in Charge P. Broderick 

P. O. Box 182, Kansas City, Mo. 
Phone: COlfax 2-4694 

Exec, in Charge R. J. Anderson 

132 E. 30th St., Indianapolis, Ind. 
Phone: WAlnut 6-8214 

Exec, in Charge Robert D. Hagg 

3222 Center St., Omaha 5, Neb. 

Phone: JAckson 2620 

Exec, in Charge Howard W. Harvey 

HARRINGTON, RIGHTER & 
PARSONS, INC. 

' 415 Madison Ave., New York 17, N. Y. 
Phone: MU 8-7050 

President John E. Harrington^ Jr. 

Vice Pres., Treas Volney Righter 

Vice Pres., Secy James O. Parsons, Jr. 

V.P., Research, Prom M. Rashbaum, Jr. 

Branch Office 

Tribune Tower, Chicago, 111. 

Phone: WHitehall 4-0510 

Executive-in-charge Carroll R. Layman 

235 Montgomery St., San Francisco, Calif. 
Phone: Sutter 1-4125 

Executive-in-charge Franklin Dougherty 

1430 W. Peachtree St., Atlanta 9, Ga. 
Phone: TRinity 5-8458 



Executive-in-Charge Frank B. Rice 

80 Boylston St., Boston 16, Mass. 
Phone: Liberty 2-7537 

Executive-in-Charge Carter Knight 

Penobscot Bldg., Detroit 26, Mich. 

Phone: WOodward 3- 0910 

Executive-in-Charge William Snyder 

HEADLEY-REED COMPANY 

750 3rd Ave., New York 17, N. Y. 
Phone: YUkon 6-5800 

President , . . .John H. Wrath 

Director Frank W. Miller, Jr. 

Chrm. of Board F. W. Miller, Ijr. 

V.P., Radio-TV Robert A. Schmid 

V.P., Sis. Mgr. TV-Radio.. Jack Hardingham 

Branch Offices 

Suite 673-680 Peachtree St., Bldg., 

Atlanta 3, Ga. 

Phone: TRinity 4-2736 

Exec.-in-Charge Frank A. Cason, Jr. 

110 Sutter St., San Francisco, Cal. 
Phone: YUkon 2-4912 

Executive-in-Charge Fred B. Adair, Jr. 

211 N, Ervay Bldg., Dallas 1, Tex. 

Phone: Riverside 8-7129 

Exec-in-iCharge Charles H. Boland 

GEORGE P. HOLLINGBERY CO. 

Chairman of the Bd.. .George P. HoUingbery 

Vice-chairman F. E. Spencer, Jr. 

President (Radio) Fred Hague 

President (TV) Harry Wise, Jr. 

Branch Offices 

307 North Michigan Ave., Chicago 1, 111. 

Phone: DEarborn 2-6060 

Executive-in-Charge . . George P. HoUingbery 

V. P. Radio Frank McCarthy 

Sales Manager TV Warren Nelson 

500 Fifth Ave., New York 36, N. Y. 
Phone: OXford 5-5560 

Executive-in-Charge F. E. Spencer, Jr. 

President, Radio Fred F. Hague 

President, TV Harry H. Wise, Jr. 

V.P., Television John I. Pet^son 

Director Sales Develop.. . .Edward R. Eadeh 

134 Peachtree St. N.W., Atlanta 3, Ga. 

Phone: JAckson 4-8081 

V.P., Exec.-in-Chg Richard N. Hunter 

500 Griswold St., Detroit 26, Mich. 

Phone: WOodward 1-3555 

Executive-in-Charge. .. .Joseph D. Payne, Jr. 

3325 Wilshire Blvd., Los Angeles, Calif. 

Phone: DUnkirk 5-2071 

Executive-in-Charge Roy Edwards 

110 Bush St., San Francisco 4, Calif. 
Phone: YUkon 1-2110 

Exec.-in-Charge George Hemmerle 

Tower Building, Seattle 1, Wash. 

Phone: MAin 3-1868 

Executive-in-Charge Hugh Feltis 

HAL HOLMAN COMPANY 

64 East Lake St., Chicago 1, IlL 

Phone: FRanklin 2-0016 

Owner Hal Holman 



243 



e=i«!rii=si=a=a=a=ittj^^ STATION REPRESENTATIVES 



Branch Offices 

535 Fifth Ave., New York 17, N. Y. 
Phone: YUkon 64390 

Manager Ed Devney 

6381 Hollywood Blvd^ Los Angeles 28, Calif. 
Phone: HOllywood 2-2351 

Manager Tracy Moore 

465 California St., San Francisco 4, Calif. 

Phone: EXbrook 2-6444 

Manager John Funk 

GEORGE T. HOPEWELL INC. 

101 Park Ave., New York 17, N. Y. 
Phone: LE 2-3783 

President George T. Hopewell 

General Manager Joseph S. Cannon 

Branch Offices 
Park Ave. Bldg., Detroit 26, Mich. 

Phone: WOodward 2-7298 

205 W. Wacker Dr., Chicago 6, 111. 

Phone: STate 2-5096 

111 N. LaCienega Blvd., Beverly Hills, Cal. 

Phone: OL 5-8326 

1021 William Oliver Bldg,, Atlanta, Ga. 

Phone: JAckson 4-7088 

BERNARD HOWARD & CO., INC. 

20 E. 46th St., New York 17, N. Y. 
Phone: OXford 7-3750 

President Benard Howard 

Exec. Vice Pres Jack Davis 

Branch Offices 

75 E. Wacker Dr., Chicago, 111. 

Phone: FI 6-9227 

Manager William Smutzer 

6381 Hollywood Blvd., Los Angeles, Calif. 
Phone: HOllywood 2-2351 

Manager Jerry Moore 

465 California St., San Francisco, Calif. 

Phone: EXbrook 2-6444 

Manager Charles Morin 

HARRY S. HYETT CO. 

630 Baker Bldg., Minneapolis 2, Minn. 
Phone: FEderal 9-7179 
President Harry S. Hyelt 

INDIE SALES, INC. 

60 East 42nd St., New York 17, N. Y. 

Phone: MUrray Hill 24813 

President Jack Koste 

Branch Offices 

205 W. Wacker Dr., Chicago 6, 111. 

Phone: STate 2-5096 

111 N. La Cienega Blvd., Los Angeles 48, Cal. 

Phone: OLeander 5-8326 

Park Ave. Bldg., Detroit 26, Mich. 

Phone: WOodward 2-7298 

INTER-AMERICAN PUBUCATIONS, 

mc. 

41 East 42nd St., New York 17, N. Y. 
Phone: MUrray Hill 2-0884 

President Angel Ramos 

Vice-President Joae Oviedo 



INTERCONTINENTAL SERVICES, 
LTD. 

15 East 48th St., New York 17, N. Y. 
Phone: PLaza 3-7930 

Chairman of Bd Harry M. Engel, Jr. 

President Stephen A. Mann 

Vice-President Walter Staskow 

Treas.-Asst. Mgr Jeanette F. Sytsma 

Branch Offices 

55 E. Washington St., Chicago, 111. 

Phone: AN 3-6137 

Manager William J. Reilly 

6331 Hollywood Blvd., Los Angeles, Calif. 
Phone: HO 2-2289 

Manager William L. Wallace 

Russ Bldg., San Francisco, Calif. 
Phone: YU 6-6769 

Manager Frank Waters 

12-8 Tokio, Mexico City, Mexico 

Phone: 11-72-05 

Manager Fred Hofer 

THE KATZ AGENCY, INC. 

666 Fifth Ave., New York 19, N. Y. 
Phone: JUdson 2-9200 

Chr. of Board G. R. Katz 

President Eugene Katz 

Treasurer Morris J. Beck 

V.P., Client Relations Edward Codel 

V.P., TV Sales Scott Donahue 

V.P., Research, Prom Dan'l Denenholz 

VJP., Radio Sis Morris Kellner 

TV Sales Mgr Walter Nilspn 

Branch Offices 

Prudential Plaza, Chicago 1, 111. 

Phone: MOhawk 4-7150 

Vice Pres. & Mgr Roy Miller 

V.P., TV Sales, Chicago Wm. W. Joyce 

Penobscot Bldg., Detroit 26, Mich. 
Phone: Woodward 3-8420 

Manager Arthur J. Underwood 

1321 Fulton Bank Bldg., Atlanta 3, Ga. 
Phone: JAckson 5-1637 

Manager Gregory Murphy, Jr. 

2006 Bryan St., Dallas 1, Texas 
Phone: Riverside 1-4036 

Manager D. Rutledge 

Russ Bldg., San Francisco 4, Calif. 
Phone: DOuglas 2-7628 

Manager. Stanley J. Ruelman 

3325 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 5-6284 

Manager Richard Hasbrook 

915 Olive St., St. Louis 1, Mo. 

Phone: CEntral 1-1868 

Manager Alan Axtell 

ROBERT S. KELLER, INC. 

72 Barrow St., N. Y. 14, N. Y. 
Phone: WAtkins 4-6599 

President Bob Keller 

Branch Office 

205 W. Wacker Dr., Chicago 6, 111. 

Phone: STate 2-5096 

Manager Hooper Jones 



249 



STATION REPRESENTATIVES iW!=&i£=a:SMS3»>r8=3a=srS£^^ 



KENTUCKY RADIO SALES 

1420 Eastern Parkway, Louisville, Ky. 

Phone: GLendale 1-5045 

President Harry McTigue 

KETTELL-CARTER, INC. 

118 Newbury St., Boston 16, Mass. 
Phone: KEnmore 6-1966 

President Elmer Kettell 

Secy.-Treas Marjorie Carter 

A. LEWIS KING 

18 W. 56th St., New York 19, N. Y. 

Phone: JUdson 6-7288 

President A. Lewis King 

NONA KIRBY CO. 

518 Statler Bldg., Boston 16, Mass. 
Phone: HUbbard 2-6117 

President Nona Kirby 

Vice President Kay Chille 

BOMAR LOWRANCE & ASSOC, 
INC. 

710 Peachtree St., Atlanta 8, Ga. 
Phone: TRinity 6-6776 

President Bomar A. Lowrance 

Vice President Clyde L. Clem 

Branch Offices 

Fidelity Union Life Bldg., Dallas, Tex. 

Phone: Riverside 2-8206 

Vice President Robert F. Keefe 

JACK MASLA & COMPANY, INC. 

40 East 49th St., New York 17, N. Y. 
Phone: PLaza 3-8571 

President Jack Masla 

Branch Offices 

435 N. Michigan Ave., Chicago, 111. 

Phone: SUperior 7-6048 

Manager Clem G. O'Neil 

111 LaCienega Blvd., Los Angeles, Cal. 
Phone: OLympia 2-1313 

Manager Lee F. O'Connell 

166 Geary St., San Francisco, Cal. 
Phone: YUkon 6-0621 

Manager Don R. Pickens 

11th & Central, Kansas City, Mo. 
Phone: GRand 1-7822 

Manager Eugene F. Gray 

705 Olive St., St. Louis, Mo. 

P/ione: CHestnut 1-4350 

Manager Eugene F. Gray 

DAREN F. McGAVREN CO., INC. 

60 East 56th St., New York 22, N. Y. 
Phone: PLaza 1-4650 

President Daren F. McGavren 

Exec. V.P., Sis. Mgr Ralph Guild 

Dir. Sales Devel Frank Woodruff 

Asst. Sales Mgr William T. Heaton 

Branch Offices 

110 Sutter St., San Francisco, Cal. 

Phone: Yukon 64112 

Manager Cv Ostrup 

35 E. Wacker Dr., Chicago, 111. 
Phone: FRanklin 2-1370 



Manager Edward Argow 

1216 Dime Bldg., Detroit, Mich. 
Phone: WOodward 1-1675 

Manager Robert Mahlman 

1741 Ivar Ave., Los Angeles, Cal. 
Phone: HOUywood 6-6146 

Vice President Walter Lake 

101 Jones Bldg., Seattle, Wash. 
P/M>rie:MAine 4-8133 

Manager Fred Siegner 

317 N. 11th, St. Louis, Mo. 

Phone: MAin 1-6267 

Manager .v Jack Hetherington 

McGAVREN, TV, INC. 

60 E. 56th St., New York 22, N. Y. 
Phone: PLaza 1-4650 

President Daren F. McGavren 

Exec. V.P Ken Johnson 

Sales Mgr Roger Hudson 

Dir. of Research & Prom F. Woodruff 

Branch Offices 

35 E. Wacker Dr., Chicago, 111. 

Phone: FR 2-1370 

Manager Ed Gardner 

1216 Dime Bldg., Detroit, Mich. 
Phone: WO 1-1675 

Manager Robert Mahlman 

110 Sutter St., San Francisco, Calif. 
Phone: YU 6-4112 

Manager Cy Ostrup 

1741 Ivar Ave., Los Angeles, Calif. 
Phone: HOUywood 6-6146 

Manager Jack Davis 

7603 Forsythe Blvd., St. Louis, Mo. 
Phone: PA 7-7375 

Manager Jack Hetherington 

1507 Southland Center, Dallas, Tex. 

Phone: RI 2-5148 

President Clarke Brown 

MEDIA REPRESENTATIVES 

120 E. 56th St., New York 22, N. Y. 

Phone: MU 8-4777 

Exec, in Charge Edwin Seymour 

THE MEEKER COMPANY, INC. 

521 Fifth Ave.. New York 17, N. Y. 

Phone: MUrray Hill 2-2170 

President Robert D. C. Meeker 

V.P., Sales Dir Edgar B. Filion 

Eastern Sales Manager Charles Standard 

Acct. Executives Robert L. Dudley, 

Claude E. Piano, Arthur W. Scott, S. Wil- 
liam Aronson 

Research & Prog. Dir Mimi von Zelowitz 

Office Manager Dottie Phillips 

Branch Offices 

333 N. Michigan Ave., Chicago 1, 111. 

Phone: CE 6-1742 

Vice-president Carl Jewett 

Office Manager Marjorie Ermitage 

928 Russ Building, San Francisco 4, Calif. 
Phone: YU 6-4940 

West Coast Mgr Don Pontius 

Office Manager Lucille Riggs 



250 



*=«fc:«wsiWWM»s=te^^ REPRESENTATIVES 



6362 Holywood Blvd., Los Angeles 28, Cal. 
Phone: HOUywood 2-6501 

Manager Don Palmer 

Office Manager Tarly Sheehan 

CLYDE MELVILLE CO. 

Melba Bldg., Dallas 1, Tex. 

Phone: Riverside 8-5239 

Pres Clyde Melville 

MICHIGAN SPOT SALES, INC. 

15001 Michigan Ave., Dearborn, Mich. 

Phone: TIflfany 6-2362 

President Charles J. Sitta 

MID-AMERICA SPOT SALES 

P. 0. Box 4833, Kansas City 9, Mo. 
Phone: WEstport 1-3322 

Owner Ralph Meador 

Sales Jock Beretta 

Branch Office 

P. O. Box 358, Lexington, Mo. 

Phone: 1096 

Exec, in Charge. Ralph Meador 

ART MOORE & ASSOC., INC. 

Jones Bldg., Seattle, Wash. 

Phone: MU 2-3377 

President Art Moore 

TRACY MOORE & ASSOC. 

6381 HoUywood Blvd., Hollywood 28, Cal. 
Phone: HOUywood 2-2351 

Owner Tracy Moore 

Manager Jerome A. Moore 

Branch Office 

260 Kearny St., San Francisco, Cal. 

Phone: EXbrook 2-6444 

Manager John Funk 

NATIONAL TIME SALES 

122 E. 42nd St., New York 17, N. Y. 
Phone: MUrray Hill 2-4500 

Gen. Sales Manager Arthur Gordon 

Sales Promotion Dir Al Alperton 

Asst. Sales Mgr Warren Shuman 

Branch Offices 

672 S. LaFayette Park PL, L. A. 57, Calif. 

Phone: DU 2-3200 

Exec.-in-Charge Harlan Oakes 

260 Kearney St., San Francisco, Calif. 
Phone: EXbrook 7-4827 

Exec-in-Charge Ed Gamrin 

1401 Peachtree St. N.E., Atlanta, Ga. 

Phone: TRinity 5.9403 

Executive-in-Charge Barney Ochs 

NBC SPOT SALES 

30 RockefeUer Plaza, New York 20, N. Y. 
Phone: Circle 7-8300 

Director Richard H. Close 

Adm., Represented Stas Alan Ewald 

East. Radio Sales Mgr Fred T. Lyons 

Director, Radio Sales George Dietrich 

New Bus., Prom. Mgr Wilbur Fromm 

Eastern TV Sales Mgr Jack Ryan 

Sales Service Mgr Caroline Wynkoop 

Director, TV Sales Edwin Jameson 



Branch Offices 

Merchandise Mart, Chicago 54, lU. 

Phone: SUperior 7-8300 

Central Radio Sales Mgr Frank DeRosa 

Central TV Sales Mgr Frank Mangan 

Sunset & Vine, Hollywood 28, Calif. 
Phone: THornwall 5-7000 

W. Div. Mgr. Radio Doty Edouarde 

W. Div. Mgr. TV Walt Davison 

Taylor & O'FarreU Sts., San Francisco 2, Cal. 
Phone: GRaystone 4-8700 

W. Div. Mgr. Radio Ed Macaulay 

TV Salesmen R. Anderson, Ken Fuller 

Penobscot Bldg., Detroit, Mich. 
Phone: WOodumrd 1-1610 

Radio Sis. Rep Wm. Buschgen 

TV Sales Representative .... John C. Treacy 

710 Peachtree St. N.E., Adanta, Ga. 

Phone: TRinity 6-3726 

Sales Representative Bomar Lowrance 

Fidelity Union Life Bldg., Dallas, Tex. 
Phone: Riverside 2-8206 

Sales Representative Robert Keefe 

1422 New Britain Ave., W. Hartford 10, Conn. 

Phone: JAckson 5-0801 
New Eng. Sis. Rep David Scott 

HARLAN G. OAKES & ASSOCIATES 

672 y. Lafayette Pk. PU Los Angeles 57, Cal. 
Phone: DU 2-3200 

Mana7,er Harlan Oakes 

Branch Offices 

260 Kearny St., San Francisco 8, Cal. 

Phone: EX 7-4827 

Co-Mgrs Ed Gamrin, Don Ferrull 

122 E. 42nd St., New York, N. Y. 

Phone: MUrray Hill 2-4500 

Manager Arthur Gordon 

LEE F. O'CONNELL CO. 

Ill N. La Cienega Blvd., Beverly Hills, Calif. 

Phone: OLympia 2-1313 
President Lee F. O'Connell 

RICHARD O'CONNELL INC. 

527 Madison Ave., New York 22, N. Y. 
Phone: PLaza 5-7161 

President Richard O'Connell 

Vice-President Faust Couture 

V.P., Treasurer Grace O'Connell 

Branch Offices 

55 E. Washington St., Chicago, 111. 

Phone: ANdover 3-6137 

Representative William J. Reilly, Inc. 

Ill N. LaCienega Blvd., Beverly Hills, Cal. 

Phone: OLympia 2-1313 
Representative Lee F. O'Connell 

OHIO STATIONS 
REPRESENTATIVES 

1900 Terminal Tower, Cleveland 13, O. 

Phone: SUperior 1-0036 

General Manager Leonard F. Auerbacb 



251 



STMTiON REPRESENTATIVES seMjra&Qrifca353x=ifeifc&a=i^^ 



PAN AMERICAN BROADCASTING 
CO. 

380 Lexington Ave., New York 17, N. Y. 
Phone: MUrray Hill 2-4500 

General Manager Eugene Bernald 

Sales Manager Arthur Gordon 

Sales Prom Al Alperton 

Branch Offices 

672 S. Lafayette Pk. PL, Los Angeles 5, Calif. 

Phone: DU 2-3200 

Executive-in-charge Harlan Oakes 

260 Kearney St., San Francisco, Calif. 

P/ione: EXbrook 7-4827 

Executive-in-Charge Ed Gamrin 

JOHN E. PEARSON CO. 

405 Park Ave., New York 22, N. Y. 
Phone: PLaza 1-3366 

Owner John E. Pearson 

Account Executives Russel Walker; 

William M. Wilson, Ray Henze, Mort Coley 

JOHN E. PEARSON TV INC. 

Chairman of the Bd John E. Pearson 

President Raymond F. Henze, Jr. 

V.P.'s. . . .Russell Walker, William M. Wilson 

Branch Offices 

333 No. Michigan Ave., Chicago 1, 111. 

Phone: State 2-7494 

Vice Pres. & Mgr Robert Flanigan 

1901 W. 8th St., Los Angeles 5, Calif. 
Phone: Dunkirk 5-5084 

Manager Clark Barnes 

58 Sutter St., San Francisco 4, Calif. 
Phone: DOuglas 2-7159 

Manager John Palmer 

511 N. Akard Bldg., Dallas, Texas 
Phone: Riverside 7-3723 

Manager Allen Hundley 

1371 Peachtree St., Atlanta, Ga. 

Phone: TRinity 5-6644 

Manager Jon Farmer 

PETERS, GRIPHN, WOODWARD, 
INC. 

250 Park Ave., New York 17, N. Y. 
Phone: YUkon 6-7900 

President H. Preston Peters 

Exec. V.P Russel Woodward 

V.P.-Radio Robert H. Teter 

Vice Pres.-TV Lloyd Griffin 

V.P., Treas Jones Scovern 

V.P., Dir. Sales TV Dev.. . .Geo. C. Castleman 

V.P., Radio Sales Mgr John A. Thompson 

Sales Develop C. Luds Richards 

Asst. V.P., TV Prom. Mgr Lon King 

Asst. Sales Mgrs Arthur E. Muth, 

Chas R. Kinney 

Dir. Radio Prom Vincent C. Piano 

Branch Offices 

Prudential Plaza, Chicago 1, Illinois 

Phone: FRanklin 2-6373 

Vice Pres John A. Cory 

V.P., Midwest Sales Mgr. (Radio) . .A. Bagge 



V.P., Midwest Sales Mgr. (TV) ...W. Tynan 

1372 Peachtree St., N.E. Atlanta, Ga. 

Phone: MUrray 8-5667 

Radio Sales Barton C. Isbell, Jr. 

Asst. V.P. TV Sales Mgr.. .William J. Stubbs 

Penobscot Bldg., Detroit 26, Mich. 

Phone: WOodward 1-4255 

Vice Pres William W. Bryan 

TV Sales Louis J. Hummel, Jr. 

406 West 7th St., Forth Worth, Texas 
Phone: Edison 6-3349 

TV Sales W. Hal Thompson 

Fidelity Union Life Bljig., Dallas, Tex. 
Phone: Riverside 7-2398 

Radio Sales Charles F. Payne 

1750 North Vine St., Hollywood 28, Cal. 
Phone: HOUywood 9-1688 

V.P., West Coast Mgr Hal W. Hoag 

TV Sales John P Haskell 

1375 Russ Bldg., San Francicsco 4, Cal. 
Phone: YUkon 2-9188 

V.P. for TV John B. Sias 

Radio Sales Irank A. Tessin, Jr. 

TV Sales Mgr Andrew Powell 



EDWARD PETRY & CO., INC. 

3 East 54th St., New York 22, N. Y. 

Phone: MUrray Hill 8-0200 

Radio Department 

Board Chairman Edward Petry 

President Edward E. Voynow 

Exec. Vice-Pres Martin L. Nierman 

Vice President Ben H. Holmes 

Research Manager Wm. J. Mathews, Jr. 

Eastern Sales Mgr Martin Percival 

Sales Prom. Mgr William Steest- 

TV Department 

Vice President .Martin L. Nierman 

V.P., Sales Prom. Mgr.. Robert L. Hutton, Jr. 

Eastern Sales Mgr Edward C. Page 

Research Mgr George Johannessen 

Branch Offices 

400 N. Michigan Ave., Chicago 11, lU. 

Phone: WHilehall 4-0011 

President Edward E. Voynow 

V.P., Sales Mgr. (TV) Louis A. Smith 

Sales Mgr. (Radio) William P. Pipher 

645 Griswold St., Detroit 26, Mich. 

Phone: WOodward 3-0125 

Sales Managers. .William Cartwright (AM) 

Bruce Mayer (TV) 

101 Marietta St., Atlanta 3, Ga. 

Phone: JAckson 4-8861 

Sales Mgrs Joseph Sierer (AM) 

Richard Hughes (TV) 
Russ Bldg., San Francisco 4, Cal. 
Phone: YUkon 2-3631 

Sales Managers Lloyd McGovern (AM ) 

George Ledell (TV) 
3424 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 8-1143 

Sales Mgrs Garrv HoUihan (AM) 

L. b. Larimer (TV) 



252 



acaea!rs5=[E=i<:^s^0C5snr«=Brs£ai^£^iE=^^ STATION REPRESENTATIVES 



915 Olive St., St. Louis 3, Mo. 
Phone: CHestnut 1-7091 

Sales Mgrs Bill Oldham (AM) 

Fred Johnson (TV) 
801 Statler Bldg., Boston 16, Mass. 
Phone: HUbbard 2-6440 

Sales Mgrs Frank Howard (AM) 

William D. Walsh (TV) 
211 N. Ervay Bldg., Dallas 1, Tex. 
Phone: Riverside 1-9454 

Sales Mgrs David C. Milan (AM) 

Hugh 0. Kerwin (TV) 

PHILADELPHIA SPOT SALES 

310 Glen Echo Road, Phila., Pa. 

Phone: CH 7-4510 

President Morton Lowenstein 

RADIO TIME SALES (ONTARIO) 
LTD. 

147 University Ave., Toronto, Ontario 
Phone: Empire 6-5471-2 

General Manager N. D. Brown 

Sales Mgr Alex E. Bedard 

Traffic Mgr. . , Merleen Wilson 

RADIO-TV REPRESENTATIVES, INC. 

7 East 47th St., New York 17, N. Y. 
Phone: MU 8-4340 

Board Chairman Harry Goodman 

President Peggy Stone 

Vice President Thomas Carroll 

Branch Offices 

75 E. Wacker Dr., Chicago 1, 111. 

Phone: FI 6-0982 

Vice-President Edward Nickey 

111 No. LaCienega Blvd., Beverly Hills, Calif. 
Phone: OL 5-7597 

Manager Lee O'Connell 

166 Geary St., San Francisco, Calif. 
Phone: YUkon 6-0621 

Manager Don Pickens 

414 Statler Office Bldg., Boston 16, Mass. 
Phone: HUbbard 2-4845 

Manager William Creed 

Tower Bldg., Seattle 1, Wash. 

Phone: MA 3-1868 

Managers Hugh Feltis & Assoc. 

PAUL H. RAYMER COMPANY, INC. 

444 Madison Ave., New York 22, N. Y. 
Phone: Plaza 9-5570 

President Paul H. Raymer 

Exec. V.P., Natl. TV Sis. Mgr.. .F. C. Brokaw 

V.P., TV Sis. Mgr Stuart M. Kelly 

Promotion & Research. .. .Mitchell DeGroot 

Branch Offices 

435 N. Michigan Ave., Chicago 11, 111. 

Phone: Superior 7-4473 

Vice President Clay E. Forker 

2949 Penobscot Bldg., Detroit 26, Mich. 
Phone: Woodward 3-0764 

Manager Robert B. Rains 

1680 Vine St., Hollywood 28, Calif. 
Phone: HOllywood 2-2376 



Manager John D. Gale 

2613 Russ Bldg., San Francisco 4, Calif. 
Phone: Douglas 2-8909 

Vice Pres. & Manager L. Ray Rhodes 

1610 Ponce de Leon Ave., N.E., Atlanta, Ga. 

Manager Edward D. Brandt 

1006 Mercantile Securities Bldg., Dallas, Tex. 

Phone: Riverside 1-5663 
Manager Ralph Widman 

WILLIAM J. REILLY INC. 

55 E. Washington St., Chicago 2, 111. 

Phone: ANdover 3-6137 

Exec, in Charge William J. Re illy 

DUNCAN SCOTT & COMPANY 

85 Post St., San Francisco 4, Calif. 
Phone: GArfield 1-7950 

Owner D. A. Scott 

Branch Office 

1901 W. 8th St., Los Angeles 57, Calif. 

Phone: DUnkirk 8-4151 

Exec, in Charge P. Schulz 

SEARS & AYER, INC. 

612 N. Michigan Ave., Chicago, 111. 

Phone: Superior 7-8177-8 

President B. H. Sears 

SELECT STATION 
REPRESENTATIVES 

400 Madison Ave., New York 17, N. Y. 
Phone: PLaza 8-1850 

Exec, in Charge Z. Golobe 

Branch Offices 

7 E. Lexington St., Baltimore 3, Md. 

Phone: LExington 9-7808 

Manager G. Shaffer 

6200 Broad Street Rd., Richmond 28, Va. 

Phone: ATlantic 8-2835 

Exec, in Charge Larry Slon 

SKYLINE ADVERTISERS' 
SALES, INDEX 

1275 E. 17th St., Idaho Falls, Idaho 
Phone: JAckson 3-4567 

President A. W. Schwieder 

(General Manager Melvin B. Wright 

Office Manager Melva Searle 

SODERLUND, THE, CO. 

807 Kilpatrick Bldg., Omaha, Neb. 

Phone: ATlantic 7535 

President Harold A. Soderlund 

SPANISH TIME SALES 

635 S. Kenmore, Los Angeles 5, Calif. 

Phone: DUnkirk 4-7981 

Chief Exec Norman G. Palmer 

STORER BROADCASTING CO. 

1177 Kane Cone, Miami Beach 54, Fla. 
Phone: UNion 6-0211 

Pres. Bd. Climn George B. Storer 

Senior V.P J. Harold Ryan 

Executive V.P Lee B. Wailes 

V.P. Operations Stanton P. Kettler 



253 



STATION REPRESENTATIVES ri5as=fcft=iwe=s=i£^=si=i£=c=s^^ 



V.P. Radio Oper William E. Rine 

V.P. TV Oper George B. Storer, Jr. 

V.P. Plan., Fin., Secy John E. McCoy 

Treasurer Harry A. Steensen 

V.P. Engineering Glenn G. Boundy 

V.P., Prog. Dir Ewald Kockritz 

V.P. Adv. Sales Prom Arthur C. Schofield 

Asst. Secretary Abiah A. Church 

Branch Offices 

625 Madison Ave., New York, N. Y. 

Phone: PLaza 1-3940 

JNal. Sales Uir Maurice McMurray 

2o() N. Michigan Ave., Chicago, 111. 

Phone: iKanklin 2-6498 

Mid- West TV Sales Mgr.. . .George U. Lyons 

TELEVISION ADVERTISING 
REPRESENTATIVES, INC. 

666 Fifth Ave., New York 19, N. Y. 
Phone: JUdson 2-3456 

Vice Pres. & Gen. Mgr Larry H. Israel 

Lastern Sales Manager Jack Mohler 

Business Manager R. M. Smith 

Uir. of Marketing, 

Jvesearch Robert M. Hoffman 

Brunch Offices 
4m N. Michigan Ave., Chicago 11, 111. 

Mid West Mgr Lamont L. Thompson 

2161 Penobscot Bldg., Detroit 26, Mich. 
Phone: WOodward 5-6454 

Manager Raymon L. Hamilton 

155 Montgomery St., San Francisco 4, Calif. 
P/ioree :EXbrook 7-5088 

Tvianager Harry Diner 

1717 Highland Ave., Los Angeles 28, Calif. 

Phone: HOllywood 6-1144 

Manager Dick Loughrin 

UNITED BROADCASTING CO. 

420 Madison Ave., New York 17, N. Y. 

Phone: PLaza 5-9145 

Sales Mgr Robert L. Wittig 

VENARD, RINTOUL & McCONNELL, 

INC. 

579 Fifth Ave., New York, N. Y. 

Phone: MU 8-1088 

President Lloyd George Venard 

Vice President Stephen R. Rintoul 

Vice President James V. McConnell 

Branch Offices 

35 E. Wacker Dr., Chicago, 111. 

Phone: ST 2-5260 

Vij-e President Howard B. Meyers 

lOni W. i\ih St., Los Angeles 57, Calif. 
Phone: DU 8-4151 

Exec.-in-Charge Peter Schulz 

85 Post St., San Francisco 4, Calif. 
Phone: GA 1-7950 

F.x "c.-ln-Chiirfie Duncjin A. Scott 

1915 Elm St., Dallas 1, Tex. 

Phone: Riverside 8-5239 

Clyde Melville 

j;()3 Penob cot Bldg., Detroit 26, Mich. 

Phone: WOodward 3-4075 

PJanaeer James A. Brown 



WALKER-RAWALT COMPANY, INC. 

347 Madison Ave., New York 17, N. Y. 
Phone: MUrray Hill 3-5830 

President J. Wythe Walker 

V.P.'s C. Otis Rawah, Roy H. Holmes 

Branch Offices 

360 N. Michigan Ave., Chicago, 111. 

Phone: ANdover 3-5771 

Manager Lionel Colton 

100 Boylston St., Boston, Mass. 
Phone: HUbbard 2-4370 

Manager George C. Bingham 

672 S. LaFayetlo Park .Place, L. A., Calif. 
Phone: DUnkii-k 2-3200 

Manager Harlan Oakes 

260 Kearney St., San Francisco, Calif. 
Phone: SUtter 1-7971 

Manager Don M. Ferrull 

KMBC Bldg., Kansas City, Mo. 

Phone: GRand 1-7822 

Eugene F. Gray 

WAYNE-EVANS & ASSOCIATES 

1410 Northwestern Bank Bldg., 

Minneapolis 2, Minn. 

Phone: FEderal 8-7017 

Exec. V.P., Gen. Mgr Calden P. Stitt 

GRANT WEBB & CO. 

509 Madison Ave., N. Y. 22, N. Y. 
Phone: MU 8-7550 

President Grant Webb 

Vice President Jack Baker 

Dir. Prom., Pgs. & Research. .J. E. McCarty 

Branch Offices 

25 E. Washington St., Chicago 2, IlL 

Phone: STate 2-3155 

Manager Franklyn Ferguson 

605 Market St., San Francisco 5, Cal. 
Phone: YUkon 2-3954 

Manager Bob Babcock 

1350 N. Highland Ave., Los Angeles 28, Cal. 
Phone: HOllywood 2-0967 

Manager Jim Lucas 

1001 Tower Bldg., Seattle 1, Wash. 

Phone: MA 4-6333 

Manager Wm. Wagner 

WEED RADIO CORP. 

579 Fiflh Ave., New York 17, N. Y. 
Phone: PL 9-4700 

President Joseph J. Weed 

V.P., Sales E. J. Fitzsimmons 

East. Sales Mgr H. W. Simmen 

Salesmen (Radio) Peter Orne 

William Codus, Dave Harris, Joseph Aley 

Sale? Prom. Mgr Winihed Scltaefer 

Research Director William C. Crumlay 

Branch Offices 

Prudential Pla/a, Chicago 1. 111. 

Phojie: Wlliteh;!ll 4-3131 

Executive-in-Charge Ed Podolinsky 

1610 Book Bldg., Detroit 26, Mich. 
Phone: Woodward 1-2685 

Execiitive-in-Cliarge Bernard P. Pearse 

Glenn BUk., Allanla 3, Ga. 
Phone: JAcki=on 3-4081 



254 



$=^P3»p:8=:$^=8=$P%=:»=^3=^3=3)^^ STATION REPRESENTATIVES 



Exec-in-Charge Mel Whitmire 

6331 Hollywood Blvd^ Hollywood 28, Calif. 
Phone: HOllywood 2-6676 

Executive-in-Charge William Smith 

625 Market St., San Francisco 5, Calif. 
Phone: EXbrook 7-0535 

Executive-in-Charge Boyd Rippy 

1010 Statler Bldg., Boston 16, Mass. 
Phone: Hubbard 2^677 

Executive-in-Charge Robert R. Reardon 

Tower Bldg., Seattle, Wash. 
Phone: MAin 4-6336 

Exec.-in-Charge William J. Wagner 

915 Olive St., St. Louis 1, Mo. 

Phone: CHestnut 1-2724 

Exec.-in-Charge Fred Edwards 

WEED TELEVISION CORP. 

579 Fifth Avenue, New York 17, N. Y. 

Vice President. Joseph J.Weed 

V.P.'s. . ; Neal Weed, Bernard P. Pearse, 

E. Fitzsimmons, E. C. Matcalfe 
Sales Staff Ed Matcalfe, Ray Smith, Mike 

Wurster, Larry Wyman, Mathias O'Gorman, 

Joseph Wells 

Research Wm. Crumley 

Traffic Florence Eimer 

Sales Promotion Winifred Schaefer 

Prudential Plaza, Chicago 1, 111. 

Vice President C. C. Ward 

Sales Manager Ed Podolinsky 

Staff Warren Tomassene, Richard 

Gardner, Kenneth Johnson 
(Other Branches same as Weed Radio Corp.) 

HARRY WHEELER & COMPANY 

Little Bldg., 80 Boylston St., Boston, Mass. 
Phone: Liberty 2-6481 

Owner-Manager Harry Wheeler 

Office Manager Gay Swankin 

ADAM YOUNG, INC. 

3 East 54th St., N. Y. 22, N. Y. 
Phone: PLaza 14848 

President Adam J. Young 

Executive V.P Stephen A. Machcinski, Jr. 

V.P., Adv., Research Prom.. .Frank G. Boehm 

Eastern Sales Mgr James P. Smith 

Branch Offices 

Prudential Plaza, Chicago 1, 111. 

Phone: Michigan 2-6190 

Manager Richard J. Kelliber 

6331 Hollywood Blvd., Los Angelea 28. Calif. 
Phone: HoLywood 2-2289 

Exec.-in-Charge William L. Wallace 

915 Olive St., St. Louis, Mo. 
Phone : MAin 1-5020 

Manager Dell Simpson 

Russ Bldg., San Francisco, Calif. 
Phone: YUkon 6-6769 



Manager Frank A. Waters 

1182 W. Peachtree St., Atlanta, Ga. 
Phone: TRinity 3-2564 

Manager Charles E. Trainor 

2940 Book Bldg., Detroit 26, Mich. 

Phone: WOodward 3-6919 

Manager E. A. W. Smith 

YOUNG CANADIAN, LTD. 

3 East 54th St., New York 22, N. Y. 
Phone: PLaza 14848 

President Adam Young 

Vice-President Thomas F. Malone 

Branch Offices & Personnel 
(Same as Adam Youngy Inc.) 

YOUNG TV CORP. 

3 East 54th St., New York 22, N. Y. 
Phone: PLaza 1-4848 

President Adam Young 

Exec. V.P James F. O'Grady, Jr. 

V.P. Research, Prom., Adv.. .Frank G. Boehm 
Eastern Sales Mgr Harold M. Parks 

Branch Offices & Personnel 
(Same as Adam Young, Inc.) 



TO BE SURE - 
YOU NEED THE BESTI 

YOU CAN GET THE BEST, 
WHY SETTLE FOR LESS? 



@ 



255 



STATUS OF TV CODE 

. . . Guideposts and Standards Set 

By DONALD H. McGANNON 
President, Westinghouse Broadcasting Co. 



p' '■'^'''^^^^■f ',;^« 




THE Television Code is about to 
enter the third stage in its de- 
velopment. The first stage repre- 
sented its creation, adoption and de- 
velopment from 1951 through approx- 
imately 1958. 

The second phase consisted of a 
period of adjustment to new dimen- 
sions of need and to an expanded 
base of implementation, effective- 
ness, and membership. 

As we undertake this new year, 
the third phase might be called the 
"perfecting period." We currently 
have 372 stations, three television 
networks and 24 television producers 
as subscribers to the Code. From 
the station viewpoint, this represents 
over 70 per cent of that segment of 
the industry, 100 percent of the net- 
works and in the case of the Holly- 
wood alliance, it involves virtually 
every important producer of TV films. 

At this time the following repre- 
sent some of the goals yet to be 
achieved: 

1. A higher level of informational 
service to the governmental and con- 
gressional people. This will en- 
gender a higher regard for the cur- 
rent effectiveness and overall ability 
of the Code to do a genuine self- 
regulatory job. 

2. Stimulation of the broadcasters 
who subscribe to the Code to promote 
it and identify themselves with it. 
This has been an area of shortcom- 
ing in the past; only through ade- 
quate promotion and obvious pride 
will the public respond and give the 
Code the degree of public confi- 
dence, dependence and respect 
which is essential to its future. 



3. The expansion of the number of 
members on the Television Code 
Review Board, further investment in 
expanded staff, and geographical 
locations of the Code offices, and a 
broadened financial base on which 
to project plans and activities be- 
yond the current year. 

4. A continuing, vigorous and 
alert approach to the task at hand 
by the Code Review Board and staff, 
and a further improvement of work- 
ing liaison with the Association of 
National Advertisers, the 4A's, the 
American Federation of Advertisers, 
the FCC, and the FTC. 

It is my belief and conviction that 
the future of the Code now depends 
on all of these steps being simul- 
taneously perfected and accom- 
plished. 

In evaluating the importance of 
the task at hand, the broadcasters 
must realize that there are no alterna- 
tives to self-regulation except that 
of onerous and destructive govern- 
mental regulation. It is obvious that 
governmental officials charged with 
the responsibility of administering 
the media of radio and television are 
not going to permit the industry to 
operate in an atmosphere devoid of 
tangible guideposts and standards. 
Most know how difficult such stand- 
ards are to write, interpret, and im- 
plement in a creative industry where 
subjective reaction is the only valid 
process of evaluation. We can be 
certain, therefore, that the industry 
is infinitely more able to compose 
and properly enforce such regula- 
tions than a governmental bureau, 
agency or individual. 



256 



MFJfl,p|oj|,iifcF 



presents 



AM RADIO 
STATIONS 




KEY PERSONNEL 

ADDRESS & PHONE 

ALPHABETICALLY LISTED 

BY STATES AND CITIES 



1960 



GROWTH 




\0 



^ 


a 







Radio is a story of GROWTH 
— of an irresistible power to 
reach people. The Bartell 
Broadcasting Corporation is 
a story of GROWTH -13 
years of innovation and lead- 
ership in audience accept- 
ance, in service. 






BARTELL 

BROADCASTING 

CORPORATION 



WADO - New York • WOKY - Mil- 
waukee • WAKE - Atlanta • WYDE 
- Birniiiighani • KYA - San Fran- 
cisco • KCBQ - San Diego 



RADIO-TV HOMES IN STATES 

Population, Number of Stafions by State 



PROJECTION FOR 1960 



Radio TV Radio T\ 

STATE Population Families Homes Homes Stations Stations 

ALABAMA 3,461,000 866,000 821,000 636,000 108 10 

ALASKA 233,000 67,400 66,400 46,000 13 5 

ARIZONA 1,368,000 361,000 352,000 293,000 47 8 

ARKANSAS 1,950,000 560,000 554,000 386,000 65 5 

CALIFORNIA 15,210,000 4,875,000 4,969,000 4,330,0€0 190 31 

COLORADO 1,809,000 526,000 486,000 418,000 57 8 

CONNECTICUT 2,460,000 768,000 729,000 706,000 31 6 

DELAWARE 462,000 132,000 130,000 119,000 9 — 

DIST. OF COLUMBIA. 956,000 293,000 289,000 267,000 9 4 

FLORIDA 4,321,000 1,355,000 1,529,000 1,082,500 152 16 

GEORGIA 3,865,000 1,050,000 1,030,000 809,000 130 12 

HAWAII 575,000 153,000 132,500 110,500 15 4 

IDAHO 774,000 210,000 203,000 157,500 34 5 

ILLINOIS 10,319,000 3,215,000 3,129,000 2,925,000 94 16 

INDIANA 4,710,000 1,495,000 1,471,000 1,411,000 60 16 

IOWA 3,069,000 889,000 883,000 791,000 61 12 

KANSAS 2,359,000 786,000 731,000 636,000 46 9 

KENTUCKY 3,238,000 886,000 869,000 646,000 81 5 

LOUISIANA 3,340,000 891,000 846,000 686,000 75 13 

MAINE 1,009,000 283,500 273,000 248,000 25 6 

MARYLAND 3,140,000 854,000 816,000 760,000 33 4 

MASSACHUSETTS . . 5,315,000 1,568,000 1,655,000 1,441,000 57 6 

MICHIGAN 8,246,000 2,375,000 2,368,000 2,175,500 95 15 

MINNESOTA 3,350,000 974,000 955,000 835,000 61 9 

MISSISSIPPI 2,380,000 590,000 573,000 360,000 72 6 

MISSOURI 4,739,000 1,447,500 1,399,000 1,271,000 77 16 

MONTANA 740,000 214,000 236,000 136,000 34 9 

NEBRASKA 1,592,500 463,000 453,000 384,000 35 7 

NEVADA 296,000 98,900 88,000 89,000 17 4 

NEW HAMPSHIRE . . 654,000 187,900 184,000 169,000 18 1 

NEW JERSEY 6,008,000 1,895,000 1,859,000 1,739,000 26 1 

NEW MEXICO 925,000 252,000 243,000 182,000 43 6 

NEW YORK 17,390,000 5,495,000 5,370,000 4,990,000 131 22 

NORTH CAROLINA . 4,810,000 1,282,000 1,331,000 991,000 139 11 

NORTH DAKOTA 726,000 192,400 186,000 161,500 19 8 

OHIO 9,890,000 2,997,500 2,879,000 2,750,000 89 20 

OKLAHOMA 2,395,000 753,000 734,000 692,500 54 9 

OREGON 1,940,000 598,000 591,000 466,000 68 7 

PENNSYLVANIA ... 11,985,000 3,950,000 3,859,000 3,590,000 147 20 

RHODE ISLAND 915,000 269,000 251,000 247,000 13 2 

SOUTH CAROLINA . . 2,675,000 638,000 620,000 479,000 73 9 

SOUTH DAKOTA 793,000 212,000 204,000 140,000 20 4 

TENNESSEE 3,761,000 1,122,000 990,000 881.000 103 14 

TEXAS 9,710,000 2,800,000 2,759,000 2,239,000 238 43 

UTAH 884,000 242,500 234,000 213,500 27 5 

VERMONT 418,000 115,000 111,000 98,000 15 1 

VIRGINIA 4,019,500 1,020,000 969,000 818,000 93 12 

WASHINGTON 2,975,000 888,000 869.000 736,000 80 12 

WEST VIRGINIA 2,125,000 572,000 546,000 431.000 50 9 

WISCONSIN 4,165,000 1,162,500 1,151„000 1,032,500 75 13 

WYOMING 354,000 110,000 105,000 63,900 23 3 

TOTAL 184,798,000 55,000,100 54,050,900 47,264,900 3,327 499 

259 



Because it works^ 
more aclvc^rt isers 
use WO R radio 

than any other ■ ' 
Ne^^^Tbrk radio 
or TV station. 



Broadcast Advertisers Report, National Spot and Local advertisers, Oct. 1959 
WOR- Radio 1440 Broadway, New York 18. N. Y. an RKO General Station 



A_l!»t.l»t^l^li»l^f-.^»l-.i-sl.-.\^l-^^ 



IL<«-!L%<L<— <l— li^V<— ^-(.— (^b<L<b(h-^^^ 



AM RADIO STATIONS 

Commercial Stations of the U. S., Territories 
and Possessions 



Station City State Page Station 

CKLW — Detroit. Mich 415 KARE- 

KAAA — Kingman, Ariz 297 KARI- 

KAAB — Hot Springs, Ark 303 KARK - 

KABC — Los Angeles, Calif 312 KARM 

KABL — Oakland, Calif 314 KART- 

KABQ — Albuquerque, N. M 456 KARY- 

KABR — Aberdeen, S. D 546 KASE- 

KABY — Albany, Ore 515 KASH- 

KACE — Riverside, CaUf 316 KASI — 

KACI — The Dallas, Ore 521 KASK- 

KACT — Andrews, Tex 557 KASL- 

KACY — Port Hueneme, Calif 316 KASM - 

KADA — Ada, Okla 511 KASO - 

KADO — Marshall, Tex 573 KAST- 

KADY — St. Charles, Mo 441 KASY- 

KAFP — Petaluma. Calif 315 KATE - 

KAFY — Bakersfield, Calif 307 KATI — 

KAGE — Winona, Minn 427 KATL- 

KAGH — Crossett, Ark 302 KATR - 

KAGI — Grants Pass, Ore 517 KATY - 

KAGO — Klamath Falls. Ore 517 KATZ - 

KAGR — Yuba City. Calif 322 KAUS - 

KAGT — Anacortes. Wash 594 KAVE- 

KAHI — Auburn, Calif 307 KAVI- 

KAHU — Waipahu. Hawaii 362 KAVL- 

KAIM — Honolulu, Hawaii 360 KAVR - 

KAIR — Tucson, Ariz 300 KAWL - 

KAJI — Little Rock, Ark 304 KAWT - 

KAJO — Grants Pass, Ore 517 KAYE - 

KAKC — Tulsa. Okla 514 KAYL- 

KAKE — Wichita, Kan 389 KAYO- 

KALB — Alexandria. La 397 KAYS - 

KALE — Richland. Wash 597 KAYT- 

KALG — Alamogordo, N. M 456 KBAL - 

KALI — San Gabriel, Calif 319 KBAM- 

KALL — Sah Lake City. Utah 583 KBAR - 

KALM — Thayer, Mo 443 KBBA- 

KALT — AUanta. Tex 557 KBBB — 

KALV — Alva. Okla 511 KBBC- 

KAMD — Camden. Ark 302 KBBS — 

KAML — Kenedy. Tex 571 KBCH- 

KAMO — Rogers. Ark 305 KBCL — 

KAMP — El Centro. Calif 309 KBEC - 

KAMQ — Amarillo. Tex 557 KBEE — 

KANA — Anaconda. Mont 444 KBEK - 

KAND — Corsicana. Tex 563 KBEL — 

KANE — New Iberia. La 400 KBEN - 

KANI — Kailua. Oahu. Hawaii 362 KBET - 

KANO — Anoka. Minn 422 KBHM - 

KANS — Independence. Mo 437 KBHS - 

KAOK — Lake Charles. La 399 KBIA — 

KAOL — CarroUton. Mo 435 KBIF — 

KAPA — Raymond. Wash 597 KBIG — 

KAPB — Marksville. La 399 KBIM - 

KAPI — Pueblo, Colo 326 KBIS — 

KAPR — Douglas. Ariz 296 KBIX — 

261 



City State Page 

- Atchison. Kan 385 

- Blaine, Wash 594 

- Little Rock. Ark 303 

- Fresno. Calif 310 

- Jerome, Ida 363 

- Prosser, Wash 597 

- Austin, Tex 557 

- Eugene, Ore 517 

Ames, Iowa 380 

- Ontario. Calif 314 

- Newcastle. Wyo 613 

- Albany. Minn 422 

- Minden, La 399 

- Astoria. Ore 515 

-Auburn, Wash 594 

- Albert Lea, Miim 422 

Casper, Wyo 612 

- Miles City, Mont 446 

- Corpus Christi, Tex 561 

- San Luis Obispo, Calif 319 

- St. Louis. Mo 441 

- Austin. Minn 422 

- Carlsbad. N. M 457 

- Rocky Ford, Colo 327 

- Lancaster, Calif 312 

- Apple Valley, CaUf 307 

- York. Neb 450 

- Douglas. Ariz 297 

- Puyallup. Wash 597 

- Storm Lake, Iowa 385 

-Seattle, Wash 597 

-Hays, Kan 387 

- Rupert, Ida 364 

- San Saba, Tex 578 

- Longview, Wash 596 

- Buriey. Ida 362 

- Benton. Ark 301 

Borger, Tex 559 

- Centerville, Utah 581 

Buffalo, Wyo 612 

- Ocean Lake. Ore 519 

Shreveport. La 402 

■ Waxahachie, Tex 581 

Modesto. Calif 313 

■Elk City. Okla 512 

Idabel. Okla 512 

- Carrizo Springs. Tex 560 

Reno. Nev 451 

- Branson. Mo 435 

- Hot Springs. Ark 303 

Columbia. Mo 435 

Fresno. Calif 310 

Avalon, Calif 307 

- Roswell. N. M 459 

Bakersfield. CaUf 307 

Muskogee, Okla 513 



Station City State Page 

KBIZ — Ottumwa. Iowa 384 

KBIT — Fordyce. Ark 302 

KBKC — Mission. Kan 388 

KEKW — Aberdeen. Wash 593 

KBLA — Burbank, Calif 308 

KBLF — Red Bluff. Calif 316 

KBLI — Blackfcot. Ida. 362 

KBLO — Hot Springs. Ark 303 

KBLR — Goodland. Kan 386 

KELT — Big Lake, Tex 559 

KBLU — . Yuma. Ariz 301 

KBMI — Las Vegas. Nev 451 

KBMN — Bozeman. Mont 445 

KBMO — Benson. Minn 423 

KBMW — Breckenridge. Minn 423 

KBMX — Coalinga. Calif 308 

KBMY — Billings, Mont 444 

KBND — Bend. Ore 516 

KBNZ — La Junta. Colo 326 

KBOA — Kennett. Mo 439 

KBOE — Gskaloosa. Iowa 384 

KBOI — Boise. Ida 362- 

KBOK — Malvern. Ark 304 

KBOL — Boulder. Colo 323 

KBOM — Bismarck-Mandan. N. D 499 

KBON — Omaha. Neb 449 

KBOP — Pleasanton. Tex 576 

KEOR — Brownsville. Tex 559 

KBOW — Butte, Mont 445 

KBOX — Dallas. Tex 564 

KBOY — Medford, Ore 518 

KBRC — Mount Vernon. Wash 596 

KBRI — Brinkley. Ark 302 

KBRK — Brookings. S. D 546 

KBRL — McCook. Neb 449 

KBRO — Bremerton. Wash 594 

KBRS — Springdale. Ark 306 

KBRV — Soda Springs. Ida 364 

KBRX — O'Neill. Neb 450 

KBRZ — Freeport. Tex 568 

KBSF — Springhill, La 402 

KBST — Big Spring. Tex 559 

KBTA — BatesviUe. Ark 301 

KBTM — Jonesboro. Ark 303 

KBTN — Neosho, Mo 440 

KBTO — El Dorado. Kan 386 

KBUC — Corona. Calif 309 

KBUD — Athens, Tex 557 

KBUH — Brigham City, Utah 581 

KBUN — Bemidji. Minn 423 

KBUR — Burlington. Iowa 380 

KBUS — Mexia. Tex 574 

KBUZ — Phoenix. Ariz 299 

KBVM — Lancaster, Calif 312 

KBWD — Brownwood, Tex 560 

KB YE — Oklahoma City. Okla ' 513 

KBYG — Big Spring. Tex 559 

KBYR — Anchorage. Alaska 295 

KBZY — Salem. Ore 520 

KCAL — Redlands. Calif 316 

KCAP — Helena, Mont 446 

KCAR — Clarksville, Tex 560 

KCBC — Des Moines. Iowa 382 

KCBD — Lubbock. Tex 572 

KCBQ — San Diego, Calif 317 

KCBS — San Francisco, Calif 318 

KCCB — Coming, Ark 302 

KCCL — Paris, Ark 305 



Station City State Page 

KCCO — Lawlon, Okla 512 

KCCR — Pierre, S. D 547 

KCCT — Corpus Christi, Tex 561 

KCEE — Tucson, Ariz 300 

KCFA — Spokane, Wash 599 

KCFH — Cuero, Tex 563 

KCFI — Cedar Falls. Iowa 381 

KCHA — Charles City. Iowa 381 

KCHE — Cherokee. Iowa 381 

KCHI — Chillicothe, Mo 435 

KCHJ — Delano. Calif 309 

KCHR — Charleston. Mo 435 

KCHS — Truth or Consequences. N. M. ... 460 

KCHV — Coachella. Calif 308 

KCHY — Cheyenne, Wyo. .- 613 

KCID — Caldwell Ida T 363 

KCIJ — Shreveport. La 402 

KCIL — Houma, La 398 

KCIM — Carroll, Iowa 380 

KCJB — Minot. N. D 500 

KCKC — San Bernardino, Calif 317 

KCKN — Kansas City. Kan 387 

KCKY — Coolidge. Ariz 296 

KCLA — Pine Bluff. Ark 305 

KCLE — Cleburne. Tex. 560 

KCLF — Cliiton. Ariz 296 

KCLN — Clinton. Iowa 381 

KCLO — Leavenworth. Kan 387 

KCLP — Rayville. La 402 

KCLS — Flagstaff. Ariz 297 

KCLV — Clovis, N. M 458 

KCLW — Hamilton, Tex. . 568 

KCLX — Colfax, Wash 595 

KCMC — Texarkana, Tex 580 

KCMJ — Palm Springs, Calif 315 

KCMO — Kansas City, Mo 439 

KCMR — McCamey. Tex 573 

KCMS — Manitou Spring. Colo 326 

KCNI — Broken Bow, Neb 447 

KCNO — Alturas. Calif 306 

KCNY — San Marcos. Tex 578 

KCOB — Newton, Iowa 384 

KCOG — Centerville, Iowa 381 

KCOH — Houston. Tex 569 

KCOK — Tulare. Calif 321 

KCOL — Ft. Collins, Colo 325 

KCON — Conway, Ark 302 

KCOR — San Antonio, Tex 577 

KCOW — Alliance, Neb 447 

KCOY — Santa Maria. Calif 320 

KCPX — Salt Lake City, Utah 583 

KCRG — Cedar Rapids. Iowa 381 

KCTI — Gonzales. Tex 568 

KCRA — Sacramento. Calif 316 

KCRB — Chanute. Kan 386 

KCRC — Enid. Okla 512 

KCRE — Crescent City, Calif 309 

KCRS — Midland, Tex 574 

KCRT — Trinidad. Colo 327 

KCRV — Caruthersville. Mo 435 

KCSJ — Pueblo. Colo 326 

KCSR — Chadron. Neb 447 

KCTX —Childress. Tex 560 

KCUB — Tucson, Aiiz 300 

KCUE — Red Wing. Minn 426 

KCUL — Fort Worth. Tex 567 

KCVL — Colville, Wash 595 

KCVR — Lodi. Calif 312 



262 



Station City State Page 

KCYL — Lampasas. Tex 571 

KDAC — Fort Bragg, Calif 310 

KDAL — Duluth, Minn 423 

KDAN — Eureka. Calif 309 

KDAV — Lubbock. Tex 572 

KDAY — Hollywood, Calif 311 

KDB — Santa Barbara. Calif 320 

KDBC — Mansfield, La 399 

KDBM — Dillon, Mont 445 

KDBS — Alexandria, La 397 

KDDD — Dumas, Tex 586 

KDEC — Deccrah, Iowa 382 

KDEF — Albuquerque, N. M 457 

KDEN — Denver, Colo 324 

KDEO — El Cajon, Calif 309 

KDES — Palm Springs, Calif 315 

KDET — Center. Tex 580 

KDEX — Dexter. Mo 437 

ICDGO — Durango, Colo 325 

KDHL — Faribault, Minn 424 

KDIA — Oakland. Calif 314 

KDIO — Ortinville. Minn 426 

KDIX — Dickinson. N. D 499 

KDJI — Holbrook, Ariz 297 

KDKA — Pittsburgh. Pa 533 

KDKD — Clinton, Mo 435 

KDLA — DeRidder. La 398 

KDLK — Del Rio. Tex 565 

KDLM — Detroit Lakes. Minn 423 

KDLR — Devils Lake, N. D 499 

KDMA — Montevideo, Minn 425 

KDMO — Carthage, Mo 435 

fCDMS — El Dorado. Ark 302 

KDNT — Denton. Tex 565 

KDOK — Tyler, Tex 580 

KDON — Salinas, Calif 317 

KDOT — Reno. Nev 451 

KDOV — Medford. Ore 518 

KDQN — De Queen, Ark 302 

KDRO — SedaUa, Mo 443 

KDRS — Paragould, Ark 305 

KDSJ — Deadwood. S. D 546 

KDSN — Denison. Iowa 382 

KDSX — Denison-Sherman. Tex 565 

KDTA — Delta. Colo 323 

KDTH — Dubuque. Iowa 382 

KDUB — Lubbock. Tex 572 

KDUZ — Hutchinson. Minn 424 

KDWB — St. Paul, Minn 427 

KDWT — Stamford, Tex 579 

KDXE — N. Little Rock. Ark. 305 

KDXU — St. George. Utah 583 

KDZA — Pueblo. Colo 326 

KEAN — Brownwood, Tex 560 

KEAP — Fresno, Calif 310 

KEBE — Jacksonville, Tex 570 

KECK — Odessa, Tex 575 

KEDO — Longview, Wash 596 

KEED — Springfield-Eugene, Ore 521 

KEEE — Nacogdoches, Tex 575 

KEEL — Shrevepcrt. La 402 

KEEN — San Jose. Calif 319 

KEEP — Twin Falls, Ida 364 

KELA — Centralia-Chehalis. Wash 594 

KELD — El Dorado. Ark 302 

KELK — Elko. Nev 450 

KELO — Sioux Falls. S. D 547 

KELP — El Paso. Tex 566 



Station City State Page 

KELY — Ely. Nev 450 

KENA — Mena. Ark 304 

KENE — Toppenish, Wash 600 

KENI — Anchorage. Alaska 295 

KENL — Areata. CaUf 307 

KENM — Portales. N. M 459 

KENN — Farmington, N. M 458 

KENO — Las Vegas. Nev 451 

KENS — San Antonio. Tex 578 

KENT — Shrevepori. La 402 

KENY — BeUinghom. Wash 594 

KEOX — Payette. Ida 364 

KEOS — Flagstaff. Ariz 297 

KEPR — Kennewick, Wash : . 595 

KEPS — Eagle Pass. Tex 566 

KERB — Kermit. Tex 571 

KERC — Eastland. Tex 566 

KERG — Eugene. Ore 517 

KERN — Bakersfield. Calif 307 

KERV — Kerrville. Tex 571 

KEST — Boise. Ida 362 

KETX — Livingston. Tex 572 

KEUN — Eunice. La 398 

KEVA — Shamrock, Tex 579 

KEVE — Minneapclis. Minn 425 

KEVL — White Castle, La 403 

KEVT — Tucson. Ariz 300 

KEWB — Oakland. Calif 314 

KEX — Portland. Ore 519 

KEXO — Grand Junction. Colo 325 

KEXX — San Antonio, Tex 577 

KEYD — Oakes, N. D 500 

KEYE — Perryton, Tex 576 

KEYJ — Jamestown. N. D 500 

KEYS — Corpus Christi. Tex 563 

KEYY — Provo. Utah 582 

KEYZ — Williston. N. D 501 

KEZY — Anaheim. Calif 306 

KFAB — Omaha. Neb 449 

KFAC — Los Angeles. Calif 312 

KFAL — Fulton. Mo 437 

KFAM — St. Cloud. Minn 426 

KFAR — Fairbanks. Alaska 295 

KFAY — Fayetteville, Ark 302 

KFBB — Great Falls. Mont 445 

KFBC — Cheyenne. Wyo 613 

KFBI — Wichita. Kan 389 

KFBK — Sacramento. Calif 317 

KFDA — Amarillo, Tex 557 

KFDF — Van Buren. Ark 306 

KFDM — Beaumont. Tex 558 

KFDR — Grand Coulee. Wash 595 

KFEL — Pueblo. Colo 327 

KFEQ — Si. Joseph, Mo 441 

KFFA — Helena, Ark 303 

KFH — Wichita. Kan 389 

KFHA — Lakewood. Wash 596 

KFI — Los Angeles, Calif 312 

KFIR — North Bend. Ore 518 

KFIV — Modesto. Calif 314 

KFIZ — Fond Du Lac. Wis 606 

KFJB — Marshalltown. Iowa 383 

KFJZ — Fort Wcrth. Tex 567 

KFKA — Greeley. Colo 325 

KFKF — Bellevue. Wash 594 

KFID — Floydada. Tex 567 

KFLJ — Walsenburg, Colo 327 

KFLW — Klamath Falls, Ore 518 



263 



Station City State Page 

KFLY — Corvallis, Ore 516 

KFMA — Davenport, Iowa 381 

KFMB — San Diego, Calif 317 

KFMJ — Tulsa, Okla 514 

KFML — Denver, Colo 324 

KFMO — Flat River, Mo 437 

KFNF — Shenandoah, Iowa 384 

KFNV — Ferriday, La 398 

KFOR — Lincohi, Neb 448 

KFOX — Long Beach, Calif 312 

KFPW — Fort Smith, Ark 303 

KFQD — Anchorage, Alaska 295 

KFRB — Fairbanks, Alaska 295 

KFRC — San Francisco, Calif 318 

KFRD — Rosenberg, Tex 577 

KFRE — Fresno, Calif 310 

KFRM — Concordia, Kan 386 

KFRO — Longview, Tex 572 

KFRU — Columbia, Mo 435 

KFSA — Fort Smith, Ark. 303 

KFSB — JopUn, Mo 437 

KFSC — Denver. Colo 324 

KFSD — San Diego, Calif 317 

KFST — Ft. Stockton, Tex 567 

KFTM — Fort Morgan, Colo 325 

KFTV — Paris, Tex 576 

KFUN — Las Vegas, N. M 459 

KFVS — Cape Girardeau 435 

KFWB — Los Angeles, Calif 312 

KFXD — Nampa, Ida 363 

KFXM — San Bernardino, Calif 317 

KFYN — Bonham, Tex 559 

KFYO — Lubbock, Tex 573 

KFYR — Bismarck, N. D 499 

KGA — Spokane, Wash 599 

KGAF — Gainesville, Tex 568 

KGAK — Gallup, N. M 458 

KGAL — Lebanon, Ore 518 

KGAN — Bastrop, La 397 

KGAS — Carthage. Tex 560 

KGAY — Salem, Ore 521 

KGB — San Diego, Calif 318 

KGBC — Galveston, Tex 568 

KGBT — Harlingen. Tex 568 

KGBX — Springfield, Mo 443 

KGCX — Sidney, Mont 447 

KGDN — Edmonds. Wash 595 

KGEE — Bakersfield. Calif 307 

KGEK — Sterling, Colo 327 

KGEM — Boise. Ida 362 

KGEN — Tulare. Calif 321 

KGER — Long Beach. Calif 312 

KGEZ — Kalispell. Mont 446 

KGFF — Shawnee. Okla 514 

KGFJ — Los Angeles. Calif 312 

KGFL — Roswell. N. M 459 

KGFW — Kearney. Neb 448 

KGFX — Pierre. S. D 547 

KGGF — Coffey ville. Kan 386 

KGGG — Forest Grove. Ore 517 

KGGM — Albuquerque. N. M 457 

KGHF — Pueblo. Colo 327 

KGHL — Billings. Mont 444 

KGHM — Brookfield. Mo 435 

KGIL — San Fernando. Calif 318 

KGIW — Alamosa, Colo 323 

KGKB — Tyler, Tex 580 

KGKL — San Angelo, Tex 577 

KGLC — Miami, Okla 513 



Station City Stote Page 

KGLN — Glenwood Springs, Colo. ...... 325 

KGLO — Mason City, Iowa 384 

KGLU — Safford, Ariz 300 

KGMB — Honolulu, Hawaii 360 

KGMC — Englewood, Colo 325 

KGMO — Cape Girardeau, Mo 435 

KGMS — Sacramento, Calif 317 

KGNB — New Braunfels. Tex 575 

KGNC — Amarillo, Tex 557 

KGNO — Dodge City. Kan 386 

KGO — San Francisco, Calif 318 

KGOL — Golden, Colo 325 

KGON — Oregon City, Ore 519 

KGOS — Torrington. Wyo. ". 614 

KGPC — Grafton, N. D 500 

KGRI — Henderson, Tex. ..." 569 

KGRN — Grinnell, Iowa 383 

KGRO — Gresham, Ore 517 

KGRT — Las Cruces, N. M 459 

KGST — Fresno. Calif 310 

KGU — Honolulu, Hawaii 361 

KGUD — Santa Barbara, Calif 320 

KGVL — Greenville, Tex 568 

KGVO — Missoula. Mont 446 

KG VW — Belgrade. Mont 444 

KGW — Portland, Ore 519 

KGWA — Enid. Okla 512 

KGY — Olympic, Wash 596 

KGYN ~ Guymon. Okla 512 

KHAM — Albuquerque. N. M 457 

KHAS — Hastings, Neb 448 

KHAT — Phoenix, Ariz. 297 

KHBC — ffilo, Hawaii 360 

KHBM — Monticello, Ark 304 

KHBR — Hillsboro, Tex 569 

KHEM — Big Spring, Tex 559 

KHEN — Henryetta, Okla 512 

KHEP — Phoenix. Ariz 297 

KHEY — El Paso, Tex 566 

KHFH — Sierra Vista, Ariz 300 

KHHH — Pampa. Tex 576 

KHIL — Brighton, Colo 323 

KHIT — Walla WaUa, Wash 600 

KHJ — Los Angeles, Calif 313 

KHMO — Hannibal, Mo 437 

KHOB — Hobbs, N. M 458 

KHOE — Truckee, Calif 321 

KHOG — Fayetteville. Ark 302 

KHOT — Madera. Calif 313 

KHOW — Denver, Colo 324 

KHOZ — Harrison. Ark 303 

KHQ — Spokane. Wash 599 

KHSJ — Hemet. Calif 311 

KHSL — Chico. Calif 308 

KHUB — Fremont, Neb 447 

KHUZ — Borger, Tex 559 

KHVH — Honolulu, Hawaii 361 

KIBE — Palo Alto, Calif 315 

KIBH — Seward, Alaska 296 

KIBL — Beeville. Tex 559 

KIBS — Bishop. Calif 308 

KICD — Spencer. Iowa 385 

KICK — Springfield. Mo 443 

KICN — Denver. Colo 324 

KICO — El Centro. Calif 309 

KICY — Nome. Alaska 296 

KID — Idaho FaUs. Ida 363 

KIDD — Monterey. CaUf 314 



264 



Station City State Page 

HDO — Boise. Ida 362 

KIEM — Eureka, CalU 309 

KIEV — Glendale, Calif 310 

KIFI — Idaho Falls, Ida 363 

KIFN — Phoenix, Ariz 297 

KIFW — Sitka, Alaska 296 

KIHN — Hugo, Okla 512 

KIHO — Sioux Falls, S. D 547 

KIHR — Hood River, Ore 517 

KIJV — Huron. S. D 546 

KIKI — Honolulu, Hawaii 361 

KIKK — Bakersfield, Calif 307 

MKO — Globe-Miami, Ariz 297 

KIKS — Sulphur-Lake Charles, La 403 

KILE — Galveston, Tex 568 

KILO — Grand Forks, N. D 500 

KILT — Houston, Tex 569 

KIMA — Yakima, Wash 600 

KIMB — KimbaU, Neb 448 

KIML — Gillette, Wyo 613 

KIMM — Denver, Colo 324 

KIMO — Hilo, Hawaii 360 

KIMP — Mount Pleasant, Tex 575 

KIND — Independence, Kan 387 

KNE — KingsvUle, Tex 571 

KING — Seattle, Wash 597 

KINS — Eureka, Calif 310 

KINT — El Paso, Tex 566 

KINY — Juneau, Alaska 295 

KIOA — Des Moines, Iowa 382 

KIOX — Bay City, Tex 558 

KIPA — Hilo, Hawaii 360 

KIRO — Seattle, Wash 597 

KIRT — Mission, Tex 575 

KIRX — KirksviUe, Mo 439 

KISD — Sioux FaUs, S. D 547 

KISN — Portland. Ore 519 

KIST — Santa Barbara, Calif 320 

KIT — Yakima. Wash 601 

KITE — San Antonio. Tex 578 

KITI — ChehaUs-CentraUa, Wash 595 

KITN — Olympic. Wash 596 

KITO — San Bernardino, Calif 317 

KIUL — Garden City, Kan 386 

KIUN — Pecos, Tex 576 

KIUP — Durango. Colo 325 

KIVY — Crockett. Tex 563 

KIXL — Dallas, Tex 564 

KIXX — Provo. Utah 582 

KIXZ — Amarillo. Tex 557 

KJAN — Atlantic. Iowa 380 

KJAX — Santa Rosa. Calif. 320 

KIAY — Topeka. Kan 388 

KJBC — Midland. Tex 574 

KJBS — San Francisco. Calif 318 

KJCF — Festus. Mo 437 

KICK — Junction City. Kan 387 

KJEF — Jermings. La 398 

KJET — Beaumont, Tex 558 

KJFJ — Webester City, Iowa 385 

KJIM — Fort Worth, Tex 567 

KJNO — Juneau, Alaska 296 

KJOE — Shreveport, La 402 

KJOY — Stockton, CaUf 321 

KJR — Seattle, Wash 597 

KJRG — Newton, Kan 388 

KJSK — Columbus, Neb 447 

KKEY — Vancouver, Wash 600 



Station City State Page 

KKID — Pendleton, Ore 519 

KKIS — Pittsburg. Calif 315 

KKOW — Madison, Wis 607 

KKSN — Dallas, Tex 564 

KLAC — Los Angeles. Calif 313 

KLAD — Klamath Falls. Ore 518 

KLAK — Lakewood, Colo 326 

KLAM — Cordova. Alaska 295 

KLAN — Lemoore, Calif 312 

KLAS — Las Vegas, Nev 451 

KLBM — La Grande, Ore 518 

KLCN — Blytheville, Ark 301 

KLCO — Poteau. Okla 514 

KLEA — Lovington, N. M 459 

KLEE — Ottumwa. Iowa 384 

KLEM — Le Mars. Iowa 383 

KLEN — Kllleen, Tex 571 

KLEO — Wichita, Kan 389 

KLER — Orofino, Ida 363 

KLEX — Lexington, Mo 440 

KLFD — Litchfield, Minn 424 

KLFT — Golden Meadow, La 398 

KLGA — Algona. Iowa 380 

KLGN — Logan. Utah 581 

KLGR — Redwood Falls, Minn 426 

KLIC — Monroe. La 399 

KLIF — Dallas. Tex 564 

KLIK — Jefferson City. Mo 437 

KLIL — Estherville, Iowa 383 

KLIN — Lincoln. Neb 448 

KLIQ — Portland. Ore 519 

KLIR — Denver. Colo 324 

KLIX — Twin Falls. Ida. 364 

KLIZ — Brainerd. Minn 423 

KLKC — Parsons. Kan 388 

KLLA — Leesville. La 399 

KLLL— Lubbock. Tex 573 

KLMO — Longmont, Colo 326 

KLMR — Lamar, Colo 326 

KLMS — Lincoln. Neb 449 

KLMX — Clayton. N. M 458 

KLO — Ogden. Utah 582 

KLOG — Kelso. Wash 595 

KLOH — Pipestone. Minn 426 

KLOK — San Jose, Calif 319 

KLOO — Corvallis. Ore 516 

KLOQ — Yakima, Wash 601 

KLOS — Albuquerque. N. M 457 

KLOU — Lake Charles. La 399 

KLOV — Lcveland. Colo 326 

KLPL — Lake Providence. La 399 

KLPM — Minot. N. D 500 

KLPR — Oklahoma City, Okla 513 

KLPW — Union, Mo 443 

KLRA — Little Rock. Ark 304 

KLRS — Mountain Grove. Mo 440 

KLTF — Little Falls. Minn 424 

KLTR — Blackwell, Okla 511 

KLTZ — Glasgow. Mont 445 

KLUB — Salt Lake City. Utah 583 

KLUE — Longview. Tex 572 

KLUK — Evanston. Wyo 613 

KLUV — Haynesville. La 398 

KLVI — Vivian. La 403 

KLVL — Pasadena. Tex 576 

KLVT — Levelland. Tex 571 

KLWN — Lawrence, Kan 387 

KLWT — Lebanon, Mo 440 



Station City State Page 

KLYD — Bakersfield, Calif 307 

KLYK — Spokane. Wash 599 

KLYR — ClarksviUe, Ark 302 

KLZ — Denver, Colo 324 

KMA — Shenandoah, Iowa 384 

KMAC — San Antonio, Tex 578 

KMAE — McKinney, Tex 573 

KMAK — Fresno, Calif 310 

KMAM — Tularosa, N. M 460 

KMAN — Manhattan. Kan 337 

KMAP — Bakersfield, Calif 307 

KMAQ — Maquoketa, Iowa 383 

KMAR — Winnesboro, La 403 

KMBC — Kansas City, Mo 439 

KMBL — Junction, Tex 571 

KMBY — Monterey, Calif 314 

KMCD — Fairfield. Iowa 383 

KMCM — -McMinnville, Ore 518 

KMCO — Ccnroe. Tex 561 

KMDO — Fort Scott. Kan 386 

KMED — Medford. Ore 518 

KMEL — Wenatchee, Wash 600 

KMGM — Aubuquerque, N. M 457 

KMHL — Marshall, Minn 425 

KMHT — Marshall, Tex 574 

KMIL — Cameron, Tex 560 

KMIN — Grants. N. M 458 

KMJ — Fresno, Calif 310 

KMLB — Monroe, La 399 

KMLW — Marlin. Tex 573 

KMMJ — Grand Island. Neb 448 

KMMO — Marshall. Mo 440 

KMNS — Sioux City. Iowa 384 

KMO — Tacoma. Wash . 599 

KMON — Great Falls. Mont 445 

KMOP — Tucson. Ariz 300 

KMOX — St. Louis, Mo 441 

KMPC — Los Angeles. Calif 313 

KMRC — Morgan City, La 400 

KMRS — Morris, Minn 425 

KMUL — Muleshoe. Tex 575 

KMUR — Murray. Utah 582 

KMUS — Muskogee. Okla 513 

KMVI — Wailuku-Maui, Hawaii 362 

KMYC — Marysville, Calif 313 

KNAF — Fredericksburg. Tex 558 

KNAK — Salt Lake City. Utah 583 

KNAL — Victoria. Tex 580 

KNBA — Vallejo. Calif 322 

KNBC — San Francisco. Calif 318 

KNBX — Kirkland, Wash 595 

KNBY — Newport, Ark 305 

KNCK — Concordia Kan 386 

KNCM — Moberly, Mo 440 

KNCO — Garden City. Kan 386 

KNCY — Nebraska City. Neb 449 

KNDC — Hettinger. N. D 500 

KNDE — Aztec, N. M 457 

KNDY — Marysville, Kan 388 

KNEA — Jonesboro. Ark 303 

KNEB — Scottsbluff. Neb 450 

KNED — McAlester. Okla 512 

KNEL — Brady. Tex 559 

KNEM — Nevada, Mo 440 

KNET — Palestine. Tex 576 

KNEW — Spokane. Wash 599 

KNEX — McPherson, Kan 388 

KNEZ — Lompoc, Calif 312 



Station City State Page 

KNGS — Hanford. Calif . 311 

KNIM — Mary ville. Mo. 440 

KNIT — Abilene, Tex 556 

KNOC — Natchitoches, La 400 

KNOE — Monroe, La 399 

KNOG — Nogales. Ariz 297 

KNOK — Fort Worlh. Tex 567 

KNOR — Norman. Okla 513 

KNOT — Prescott, Ariz 299 

KNOW — Austin. Tex 558 

KNOX — Grand Forks. N. D 500 

KNPT — Newport. Ore 518 

KNUJ — New Ulm, Minn 428 

KNUZ — Houston, Tex " 570 

KNX — Los Angeles. Calif 313 

KOA — Denver. Colo .- 324 

KOAL — Price, Utah 582 

KOAM — Pittsburg, Kan 388 

KOB — Albuquerque, N. M 457 

K03E — Las Cruces, N. M 459 

KOBH — Hot Springs, S. D 546 

KOBY — San Francisco, Calif 319 

KOCA — Kilgore, Tex 571 

KOCY — Oklahoma City, Okla 513 

KODE — Joplin, Mo 437 

KODI — Cody, Wyo 613 

KODL — The Dalles, Ore 521 

KODY — North Platte, Neb 449 

KOEL — Oelwein, Iowa 384 

KOFA — Yuma, Ariz 301 

KOFE — Pullman. Wash 597 

KOFI — Kalispell. Mont 446 

KOFO — Ottawa, Kan 388 

KOFY — San Mateo, Calif 320 

KOGA — Ogallala, Neb 449 

KOGT — Orange, Tex 575 

KOH — Reno, Nev 451 

KOHU — Hermiston, Ore 517 

KOIL — Omaha, Neb 449 

KOIN — Portland, Ore 519 

KOJM — Havre, Mont 446 

KOKA — Shreveport. La. . . : 402 

KOKE — Austin. Tex 558 

KOKL — Okmulgee. Okla 514 

KOKO — Warrensburg. Mo 444 

KOKX — Keokuk, Iowa 383 

KOK Y — Little Rock, Ark 304 

KOL — Seattle, Wash 598 

KOLD — Tucson, Ariz 300 

KOLE — Port Arthur, Tex 576 

KOLJ — Quanoh. Tex 577 

KOLO — Reno. Nev 451 

KOLR — Sterling. Colo 327 

KCLS — Pryor. Okla 514 

KOLT — Scottsbluff, Neb 450 

KOLY — Mobridge, S. D 547 

KOMA — Oklahoma City, Okla 513 

KOMB — Cottage Grove, Ore 516 

KOME — Tulsa. Okla 514 

KONE — Reno, Nev 451 

KOMO — Seattle. Wash 598 

KOMW — Omak. Wash 596 

KOMY — Watsonville, Calif 322 

KONG — Visalia, Calif 322 

KONI — Phoenix, Ariz 297 

KONO — San Antonio, Tex 578 

KONP — Port Angeles. Wash 597 

KOOK — Billings. Mont 444 

KOOL — Phoenix, Ariz 299 



266 



Station City State Page Station 

KOOO — Omaha. Neb. 449 KPOP - 

KOOS — Coos Bay. Ore 516 KPOR - 

KOPR — Butte. Mont 445 KPOW 

KOPY — Alice. Tex 557 KPQ - 

KORA — Bryan. Tex 560 KPRB - 

KORC — Mineral Wells. Tex 574 KPRC - 

KORD — Pasco. Wash 596 KPRX - 

KORE — Eugene. Ore 517 KPRL - 

KORK — Las Vegas. Nev 451 KPRO - 

KORN — Mitchell. S. D 547 KPRS - 

KORT — Grangeville. Ida 363 KFSO - 

KOSA — Odessa. Tex 575 KPST - 

KOBE — Osceola. Ark 305 KPTL - 

KOSI — Denver. Colo 324 KPUG - 

KOSY — Texarkana. Ark 306 KPVA - 

KOTA — Rapid City. S. D 547 KQAQ 

KOTE — Fergus Falls. Minn 424 KQDE - 

KOTN — Pine Bluff. Ark 305 KQDI - 

KOTS — Deming. N. M 458 KQDY 

KOVC — Valley City. N. D 500 KQEO 

KOVE — Lander. Wyo 613 KQIK - 

KOVO — Provo, Utah 582 KQTE- 

KOWB — Laramie. Wye 613 KQTY 

KOWH — Omaha. Neb 449 KQV - 

KOWL — Bijou. Calif 308 K!IAC 

KOWN— Escondido. Calif 309 KRAI - 

KOXR — Oxnard. Calif 315 KRAK 

KOY — Phoenix. Ariz 29S KRAL - 

KOYE — El Paso. Tex 5S6 KRAM 

KOYL — Odessa, Tex 575 KRAY 

KOYN — BUUngs. Mont 444 KRBA 

KOZE — Lewiston. Ida 363 KRBC - 

KOZI — Chelan. Wash 595 KRBI- 

KOZY — Grand Rapids. Mich 424 KRBO 

KPAC — Port Arthur. Tex 577 KRCK 

KPAL — Palm Springs. Calif 315 KRCO 

KPAM — Portland. Ore 520 KRCT - 

KPAN — Hereford. Tex 569 KRDG 

KPAP — Redding. Calif 316 KRDO 

KPAS — Banning. Calif 308 KRDU 

KPAY — Chico. Calif 308 KRE — 

KPBA — Pine Bluff. Ark 305 KREH 

KPBM — Carlsbad. N. M 457 KREI - 

KPCA — Marked Tree. Ark 304 KREM 

KPDN — Pampa. Tex 576 KREO 

KPDQ — Portland. Ore 520 KRES - 

KPEG — Spokane. Wash 599 KREW 

KPEL — Lafayette. La 399 KREX 

KPEP — San Angelo. Tex 577 KRFO 

KPER — Gilroy. Calif 310 KRFS - 

KPET — Lamesa, Tex 571 KRGI - 

KPHO — Phoenix. Ariz 299 KRGV 

KPIG — Cedar Rapids. Iowa 381 KRHD 

KPIK — Colorado Springs. Colo 323 KRIB - 

KPIN — Casa Grande. Ariz 296 KRIC - 

KPKW — Pasco. Wash 596 KRIG - 

KPLC — Lake Charles. La 399 KRIO - 

KPLK — Dallas. Ore 516 KRIZ - 

KPLT — Paris. Tex 576 KRKC 

KPMC — Bakersfield. Calif 307 KRKD 

KPOA — Honolulu. Hawaii 361 KRKO 

KPOC — Pocahontas. Ark 305 KRKS - 

KPOD — Crescent City. Calif 309 KRLA 

KPOI — Honolulu, Hawaii 361 KRLC 

KPOJ — Portland. Ore 520 KRLD - 

KPOK — Scoltsdale. Ariz 300 KRLN 

KPOL — Los Angeles. Calif 313 KRLW 

KPON — Anderson, Calif 306 KRMD 

267 



City State Page 

— Los Angeles, Calif 313 

— Quincy, Wash 597 

— Powell, Wyo 613 

— Wenatchee, Wash 600 

— Redmond, Ore 520 

— Houston, Tex 569 

— Livingston, Mont 446 

— Paso Robles, Calif 315 

— Riverside, Calif 316 

— Kansas City, Mo 439 

— Falfurrias, Tex 567 

— Preston, Ida 364 

— Carson City, Nev 450 

— BelUngham, Wash 594 

— Camas, Wash : . 594 

— Austin. Minn 423 

— Renton. Wash 597 

— Bismarck, N. D 499 

— Minot, N. D 500 

— Albuquerque, N. M 457 

— Lakeview. Ore 518 

— Missoula. Mont 446 

— Everett. Wash 595 

— Pittsburgh. Pa 533 

— Alamogordo. N. M 456 

— Craig. Colo 323 

— Stockton-Sacramento. Calif 321 

— Rawlins. Wyo 614 

— Las Vegas, Nev 451 

— Amarillo, Tex 557 

— Lufkin, Tex 573 

— Abilene, Tex 556 

— St. Peter, Minn 426 

— Las Vegas, Nev 451 

— Ridgecrest, Calif 316 

— Prineville, Ore 520 

— Pasadena, Tex 576 

— Redding, Calif 316 

— Colorado Springs, Colo 323 

— Dinuba, Calif 309 

— Berkeley, Calif 303 

— Oakdale, La 401 

— Farmington, Mo 437 

— Spokane, Wash 599 

— Indio, Calif 311 

— St. Joseph- Mo 441 

— Sunnyside, Wash 599 

— Grand Junction, Colo 325 

— Owatonna, Minn 426 

— Superior, Neb 450 

— Grand Island, Neb 448 

— Weslaco, Tex 581 

— Duncan, Okla 511 

— Mason City, Iowa 384 

— Beaumont, Tex 558 

— Odessa, Tex 575 

— McAllen. Tex 573 

— Phoenix, Ariz 299 

— King City, Calif 311 

— Los Angeles, Calif 313 

— Everett. Wash 595 

— Ridgecrest. Calif 316 

— Pasadena. Calif 315 

— Lewiston. Ida 363 

— Dallas, Tex 565 

— Canon City, Colo 323 

— Walnut Ridge, Ark 306 

— Shreveport, La 402 



Station City State Page 

KRMG — Tulsa, Okla 515 

KRMO — Monett, Mo 440 

KRMS — Osage Beach. Mo 440 

KRNO — San Bernardino, Calif 317 

KRNR — Roseburg, Ore 520 

KRNS — Burns, Ore 516 

KRNT — Des Moines, Iowa 382 

KRNY — Kearney, Neb 448 

KROC — Rochester, Minn 426 

KROD — El Paso, Tex 566 

KROF — Abbeville, La 397 

KROG — Sonora, Calif 321 

KROP — Brawley, Calif 308 

KROS — Clinton, Iowa 381 

KROX — Crookston, Minn 423 

KROY — Sacramento, Calif 317 

KRPL — Moscow, Ida 363 

KRRV — Sherman-Denison, Tex 579 

KRSC — Othello, Wash 596 

KRSD — Rapid City, S. D. . . 547 

KRSI — Minneapolis, Minn 425 

KRSL — Russell, Kan 388 

KRSN — Los Alamos, N. M 459 

KRTN — Raton, N. M 459 

KRTR — Thermopolis, Wyo 614 

KRUN — Bollinger, Tex 558 

KRUS — Ruston, La 402 

KRUX — Phoenix, Ariz 299 

KRVN — Lexington, Neb 448 

KRXK — Rexburg, Ida 364 

KRXL — Roseburg. Ore 520 

KRYS — Corpus Christi, Tex 563 

KSAL — Salina, Kan 388 

KSAM — Huntsville, Tex 570 

KSAN — San Francisco, Calif 319 

KSAY —San Francisco, Calif 319 

KSBW — Salinas, Calif 317 

KSCB — Liberal. Kan 387 

KSCJ — Sioux City, Iowa 385 

KSCO — Santa Cruz, Calif 320 

KSD — St. Louis, Mo 441 

KSDA — Redding. Calif 316 

KSDN — Aberdeen. S. D 546 

KSDO — San Diego. Calif 318 

KSEI — Pocatello. Ida 364 

KSEK — Pittsburg. Kan 388 

KSEL — Lubbock. Tex 573 

KSEM — Moses Lake. Wash 596 

KSEN — Shelby. Mont 447 

KSEO — Durant. Okla 511 

KSET — El Paso. Tex 566 

KSEW — Sitka. Alaska 296 

KSEY — Seymour. Tex 579 

kSFA — Nacogdoches, Tex 575 

KSFE — Needles, Calif 314 

KSFO — San Francisco, Calif 319 

KSGM — Ste. Genevieve, Mo '441 

KSIB — Creston, Iowa 381 

KSID — Sidney, Neb 450 

KSIG — Crowley, La 398 

KSIJ — Gladewater. Tex 568 

KSIL — Silver City, N. M 460 

KSIM — Sikeston. Mo 443 

KSIR — Wichita, Kan 389 

KSIS — Sedalia, Mo 443 

KSIW — Woodward, Okla 515 

KSIX —Corpus Christi, Tex 563 

KSJB -Jamestown, N. D 500 



Station City State Poge 

KSJO — San Jose. Calif 319 

KSKY — Dallas, Tex 565 

KSL — Salt Lake City. Utah 583 

KSLM — Salem, Ore 521 

KSLO — Opelousas, La 402 

KSLV — Monte Vista, Colo 326 

KSLY — San Luis Obispo, Calif 320 

KSMA — Santa Maria, Calif 320 

KSML — Seminole, Tex 578 

KSMN — Mason City, Iowa 384 

KSMO — Salem, Mo 443 

KSNY — Snyder, Tex 579 

KSO — Des Moines, Iowa .' 382 

KSOK — Arkansas City, Kan 385 

KSON — San Diego. Calif. .: 318 

KSOO — Sioux Falls, S. D 547 

KSOP — Salt Lake City, Utah 583 

KSOX — Raymondville, Tex 577 

KSPA — Santa Paula, Calif 320 

KSPI — Stillwater, Okla 514 

KSPL — DiboU, Tex 565 

KSPR — Casper, Wyo 613 

KSPT — Sandpoint, Ida 364 

KSRA — Salmon, Ida 364 

KSRC — Socorro, N. M 460 

KSRO — Santa Rosa, Calif 321 

KSRV — Ontario, Ore 519 

KSSS — Colorado Springs, Colo 323 

KSST — Sulphur Springs, Tex. 579 

KSTA — Coleman, Tex 561 

KSTB — Breckenridge, Tex 559 

KSTL — St. Louis, Mo 441 

KSTN — Stockton, CaUf. 321 

KSTP — St. Paul-Minneapolis, Minn 426 

KSTR — Grand Junction, Colo 325 

KSTT — Davenport, Iowa 382 

KSTV — Stephenville, Tex 579 

KSUB — Cedar City, Utah 581 

KSUE — Susanville, Calif 321 

KSUM — Fairmont, Minn 424 

KSUN — Bisbee, Ariz 296 

KSVC — Richfield, Utah 582 

KSVN — Ogden, Utah 582 

KSVP — Artesia, N. M 457 

KSWA — Graham, Tex 568 

KSWI — Council Bluffs, Iowa 381 

KSWO — Lawton, Okla 512 

KSWS — Roswell, N. M 459 

KSXX — Salt Lake City, Utah 583 

KSYC — Yreka, Calif 322 

KSYD — Wichita Falls, Tex 581 

KSYL — Alexandria, La 397 

KTAC — Tacoma, Wash 600 

KTAE — Taylor, Tex 579 

KTAN — Tucson, Ariz 300 

KTAR — Phoenix, Ariz 299 

KTAT — Frederick, Okla 512 

KTBB — Tyler, Tex 580 

KTBC — Austin, Tex 558 

KTCB — Maiden, Mo 440 

KTCN — Berryville, Ark 301 

KTCS — Fort Smith, Ark 303 

KTEE — Carmel, Calif 308 

KTEL — Walla Walla, Wash 600 

KTEM — Temple, Tex 579 

KTER — Terrell, Tex 580 

KTFI — Twin FaUs, Ida 365 

KTFS — Texarkana, Tex 580 



268 



Station City State Page 

KTFY — Brownfield, Tex 559 

KTHE — ThermopoUs, Wyo 614 

KTHS — Little Rock, Ark 304 

KTHT — Houston, Tex 569 

KTIB — Thibodaux, La 403 

KTIL — Tillamook, Ore 521 

KTIM — San Rafael, Calif 320 

KTIP — Porterville, Calif 315 

KTIX — Seattle, Wash 598 

KTJS — Hobart, Okla 512 

KTKN — Ketchikan, Alaska 296 

KTKR — Taft, Calif 321 

KTKT — Tucson, Ariz 300 

KTLD — TaUulah, La 403 

KTLN — Denver, Colo 324 

KTLO — Mountain Home, Ark 304 

KTLQ — Tahlequah, Okla 514 

KTLU — Rusk, Tex 577 

KTLW — Texas City, Tex 580 

KTMC — McAlester, Okla 513 

KTMS — Santa Barbara, Calif 320 

KTNC — FaUs City, Neb 447 

KTNM — Tucumcari, N. M 460 

KTNT — Tacoma, Wash 600 

KTOD — Sinton, Tex 579 

KTOE— Mankato, Minn 424 

KTOH — Lihue, Kauai, Hawaii 362 

KTOK — Oklahoma City, Okla 513 

KTOO — Henderson, Nev 451 

KTOP — Topeka, Kan 389 

KTOW — Oklahoma City, Okla 513 

KTRB — Modesto, Calif 314 

KTRC — Santa Fe, N. M 459 

KTRE — Lufkin, Tex 573 

KTRF — Thief River Falls, Minn 427 

KTRH — Houston, Tex 569 

KTRI — Sioux City, Iowa 385 

KTRM — Beaumont, Tex 558 

KTRN — Wichita FaUs, Tex 581 

KTRY — Bastrop, La , 397 

KTSA — San Antonio, Tex 578 

KTSM — El Paso, Tex 566 

KTTN — Trenton, Mo 443 

KTTR — RoUa, Mo 441 

KTTS — Springfield, Mo. 443 

KTUC — Tucson, Ariz. 301 

KTUE — Tulia Tex 580 

KTUL — Tulsa, Okla 515 

KTUR — Turlock. Calif 322 

KTUT — Tooele City, Utah 583 

KTUX — Pueblo, Colo 327 

KTW — Seattle, Wash. 598 

KTXJ — Jasper. Tex 570 

KTXL — San Angelo, Tex. . . 577 

KTXO — Sherman. Tex 579 

KTYM — Inglewood, Calif 311 

KUAM — Agana. Guam 614 

KUBA — Yuba City, Calif 322 

KUBC — Montrose, Colo 326 

KUBE — Pendleton, Ore 519 

KUBO — San Antonio, Tex 578 

KUDE — Oceanside. Calif 314 

KUDI — Great Falls. Mont 445 

KUDL — Kansas City, Mo 439 

KUDU — Ventura. Calif. 322 

KUDY — Littleton, Colo 326 

KUEN — Wenatchee, Wash 600 

KUEQ — Phoenix, Ariz 299 



Station City State Page 

KUGN — Eugene, Ore 517 

KUIK — Hillsboro. Ore , 517 

KUJ — WaUa Walla, Wash. 600 

KUKI — Ukiah, Calif 322 

KUKO — Post. Tex 577 

KUKU — Willow Springs, Mo 444 

KULA — Honolulu, Hawau 361 

KULE — Ephrata, Wash 595 

KULP — El Campo, Tex 566 

KUMA — Pendleton, Ore 519 

KUNO — Corpus Christi, Tex 563 

KUOA — Siloam Springs, Ark 306 

KUPI — Idaho Falls, Ida 363 

KURA — Moab, Utah 582 

KURL — Billings, Mont 444 

KURV — Edinburg, Tex 566 

KURY — Brookings, Ore 516 

KUSH — Gushing. Okla 511 

KUSN — St. Joseph, Mo 441 

KUn — Yakima, Wash 601 

KUTY — Palmdale, Calif 315 

KUVR — Holdrege Neb 448 

KUZN — West Monroe. La 403 

KVAS — Astoria, Ore 516 

KBKR — Baker. Ore 516 

KVCK — Wolf Point, Mont. . 447 

KVCL — Winnfield, La. 403 

KVCV — Redding, Calif. . .\ 316 

KVEC — San Luis Obispo, Calif 319 

KVEL — Vernal, Utah 583 

KVEN — Ventura, Calif 322 

KVER — Clovis, N. M 458 

KVET — Austin, Tex 558 

KVFC — Cortez, Colo 323 

KVFD — Ft. Dodge, Iowa 383 

KVGB — Great Bend, Kan 387 

KVHL — Homer, La 398 

KVI — Seattle, Wash 598 

KVIC — Victoria Tex 580 

KVIM — New Iberia, La 400 

KVIN — Vinita, Okla 515 

KVIP — Redding, Calif 316 

KVKM — Monahans. Tex 575 

KVLB — Cleveland, Tex 561 

KVLC — Little Rock. Ark 304 

KVLF — Alpine. Tex 557 

KVLH — Pauls Valley, Okla. 514 

KVLV — Fallon. Nev 45Q 

KVMA — Magnolia, Ark 304 

KVMC — Colorado City, Tex 561 

KVNA — Flagstaff, Ariz 297 

KVNC — Winslow, Ariz 301 

KVNI — Coeur D'Alene, Ida 36a 

KVNU — Logan, Utah 582 

KVOC — Casper, Wyo 613 

KVOE — Emporia. Kan 386 

KVOG — Ogden. Utah 582 

KVOL — Lafayette, La 399 

K VOM — Morrilton. Ark 304 

KVON — Napa, Calif 31^. 

KVOO — Tulsa, Okla 515 

KVOP — Plainview, Tex 576 

KVOR — Colorado Springs. Colo 323 

KVOS — Bellingham. Wash 594 

KVOU — l/valde, Tex 580 

KVOW — Littlefield. Tex 571 

KVOX — Moorhead, Minn 425 

KVOY — Yuma. Ariz 301 



Station City State Poge 

KVOZ— Laredo. Tex 571 

KVPI — ViUe Platte. La 403 

KVRC — Arkadelphia Ark 301 

KVRH — Salida. Colo 327 

KVRS — Rock Springs. Wyo 614 

KVSA — McGehee, Ark 304 

KVSF — Santa Fe. N. M 459 

KVSO — Ardmors. Okla 511 

KVWC — Vernon. Tex 580 

KVWM — Show Low, Ariz. 300 

KVWO — Cheyenne. Wyo 613 

KWAD — Wadena. Minn 427 

KWAK — Stuttgart. Ark 306 

KWAL — Osburn. Ida 364 

K NAM — Memphis. Tenn 553 

KWAT — Watertown. S. D 547 

KWBA — Baytown. Tex 558 

KWBB — Wichita, Kan 389 

KWBE — Beatrice, Neb 447 

KWBG — Boone. Iowa 380 

KWBW — Hutchinson. Kan 387 

KWCB — Searcy, Ark 306 

KWCL — Oak Grove, La 401 

KWCO — Chickasha. Okla 511 

KWDM — Des Moines. Iowa 382 

KWEB — Rochester. Minn 426 

KWED — Seguin. Tex 578 

KWEI — Weiser. Ida 365 

KWEL — Midland. Tex 574 

KWEW — Hobbs N. M 458 

KWFR — San Angelo. Tex 577 

KWFT — Wichita Falls. Tex. 581 

KWG — Stockton. Calii 321 

KWHI — Brenham. Tex 559 

KWHK — Hutchinson. Kan 387 

KWHN — Ft. Smith. Ark 303 

KWHO — Salt Lake City. Utah 583 

KWHW — Altus. Okla 511 

KWIC — Salt Lake City. Utah 583 

KWIK — Pocatello. Ida 364 

KWIL — Albany. Ore 515 

KWIN — Ashiand. Ore 515 

KWIP — Merced. Calif 313 

KWIQ — Moses Lake. Wash 596 

KWIV — Douglas. Wyo 613 

KWIZ — Santa Ana. Calif 320 

KWJB — Globe, Ariz 297 

KWJJ — Portland. Ore 520 

KWK — St. Louis, Mo 442 

KWKC — Abilene, Tex 557 

KWKH — Shreveport, La 402 

KWKW — Pasadena, Calif 315 

KWLM — Willmar. Minn 427 

KWMT — Fort Dodge. Iowa 383 

KWNA — Winnemucca. Nev 452 

KWNO — Winona. Minn 427 

KWOA — Worthington, Minn 427 

KWOC — Poplar Bluff, Mo 441 

KWOE — Clinton, Okla 511 

KWON — Bartlesville, Okla 511 

KWOR — Worland, Wyo 614 

KWOS — Jefferson City, Mo 437 

KWOW — Pomona, Calif 315 

KWPC — Muscatine. Iowa 384 

KWPM — West Plains. Mo 444 

KWPR — Claremore. Okla 511 

KWRD — Henderson. Tex 569 

KWRE — Warrenton. Mo 444 



Station City State Page 

KWRF — Warren. Ark 306 

KWRL — Riverton. Wyo 614 

KWRO — CoquiUe. Ore 516 

KWRT — Boonville, Mo 435 

KWRW — Guthrie. Okla 512 

KWSD — Mt. Shasta. Calif 314 

KWSH — Wewoka, Okla 515 

KWSK — Pratt, Kan 388 

KWSO — Wasco. Calif 322 

KWTC — Barstow, Calif 308 

KWTO — Springfield. Mo 443 

KWTX — Waco. Tex 581 

KWVY — Waverly. Iowa 385 

KWWL — Waterloo. Iowa . .' 385 

KWYK — Farmington. N. M. -; 458 

KWYN — Wynne, Ark 306 

KWYO — Sheridan, Wyo 614 

KWYR — Winner. S. D 547 

KXA — Seattle, Wash 599 

KXAR — Hope. Ark 303 

KXEL — Waterloo, Iowa 385 

KXEO — Mexico, Mo 440 

KXGI — Ft. Madison, Iowa 383 

KXGN — Glendive. Mont 445 

KXGO — Fargo. N. D 499 

KXIC — Iowa City. Iowa 383 

KXIT — Dalhart. Tex 563 

KXJK — Forrest City. Ark 302 

KXL — Portland. Ore 520 

KXLE — EUensburg. Wash. 595 

KXLF — Butte. Mont 445 

KXLJ — Helena. Mont 446 

KXLK — Great Falls. Mont 445 

KXLL — Missoula, Mont 447 

KXLO — Lewistown, Mont 446 

KXLR — North Little Rock, Ark 305 

KXLW — St. Louis, Mo 442 

KXLY — Spokane, Wash 599 

KXO — El Centro, Calif 309 

KXOA — Sacramento. Calif 317 

KXOK — St. Louis. Mo 442 

KXOL — Fort Worth, Tex. 567 

KXOX — Sweetwater, Tex 579 

KXRA — Alexandria, Minn 422 

KXRJ — Russellville. Ark 305 

KXRO — Aberdeen, Wash 593 

KXRX — San Jose. Calif 319 

KXXI — Golden. Colo 325 

KXXL — Bozeman. Mont 445 

KXXX — Colby. Kan 386 

KXYZ — Houston. Tex 569 

KYA — San Francisco. Calif 319 

KYCA — Prescott. Ariz 299 

KYES — Roseburg, Ore 520 

KYJC — Medford. Ore 518 

KYME — Boise. Ida 362 

KYNG — Coos Bay, Ore 516 

KYNO — Fresno. CaUf 310 

KYNT — Yankton, S. D 547 

KYOK — Houston, Tex 570 

KYOR — Blythe, Calif 308 

KYOS — Merced, Calif 313 

KYOU — Greeley, Colo 326 

KYPO — Potosi, Mo 441 

KYSM — Mankato, Minn 424 

KYSN — Colorado Springs, Colo 323 

KYSS — Missoula, Mont 446 

KYTE — Pocatello, Ida 364 



270 



Station 


City State 


Page 


KYUM- 


— Yuma, Ariz 


301 


KYVA- 


- Gallup. N. M 


458 


KYW- 


Cleveland. Ohio 


503 


KZEE- 


-Weatheriord. Tex 


581 


KZEY- 


- Tyler, Tex 


580 


KZIP — 


Amarillo. Tex 


557 


KZOK- 


- Prescott, Ariz 


300 


KZOL- 


- Muleshoe, Tex 


575 


KZUM- 


- Farmington. N. M 


458 


KZUN- 


- Spokane. Wash 


599 


WAAA 


— Winston-Salem, N. C. . . . 


498 


WAAB- 


— Worcester, Mass 


413 


WAAF- 


-Chicago. Ill 


388 


WAAG 


— Adel. Ga 


349 


WAAP- 


-Peoria. lU 


372 


WAAT- 


— Trenton. N. J 


456 


WAAY 


— HuntsviUe. Ala 


291 


WABA- 


- AguadiUa, P. R 


615 


WABB- 


-Mobile, Ala 


291 


WABC- 


- New York, N. Y 


469 


WABG- 


— Greenwood, Miss 


429 


WABI- 


- Bangor, Me 


403 


WABJ- 


- Adrian, Mich 


414 


WABL- 


- Amite, La 


397 


WABO- 


— Waynesboro, Miss 


433 


WABQ- 


— Cleveland, Ohio 


504 


WABR- 


- Orlando, Fla 


343 


WABT- 


- Tuskegee, Ala 


295 


WABV- 


-Abbeville, S. C 


540 


WABW 


— Annapolis, Md 


406 


WABY- 


- Albany. N. Y 


461 


WABZ- 


- Albemarle, N. C 


487 


WACA- 


— Camden, S. C 


541 


WACB- 


— Kittanning, Pa 


529 


WACE- 


- Chicopee-Springfield, Mass 


. ... 410 


WACK- 


- Newark, N. Y 


466 


WACL- 


- Waycross, Ga 


359 


WACO- 


— Waco, Tex 


581 


WACR- 


— Columbus, Miss 


428 


WACT- 


- Tuscaloosa, Ala 


294 


WADA- 


- Shelby, N. C 


496 


WADC- 


— Akron, Ohio 


501 


WADE- 


- Wadesboro, N. C 


497 


WADK- 


— Newport, R. I 


538 


WADO- 


- New York, N. Y 


479 


WADP- 


— Kane, Pa 


529 


WADS- 


— Ansonia, Conn 


329 


WAEB- 


- Allentown. Pa 


523 


WAEL- 


- Mayaguez. P. R 


615 


WAEW 


— Crossville, Tenn 


549 


WAFC- 


- Staimton, Va 


592 


WAGC- 


— Chattanooga. Tenn 


548 


WAGE- 


— Leesburg. Va 


588 


WAGF- 


- Dothan, Ala 


289 


WAGG 


— Franklin, Tenn 


550 


WAGM 


— Presque Isle. Me 


405 


WAGN 


— Menominee. Mich 


420 


WAGR- 


— Limiberlon. N. C 


494 


WAGS- 


- BishopviUe. S. C 


. . . . . 540 


WAGY 


— Forest City. N. C 


491 


WAIK- 


- Galesburg, 111 


370 


WAIL- 


- Baton Rouge, La 


397 


WAIM- 


- Anderson, S. C 


540 


WAIN- 


- Colimibia, Ky 


390 


WAIP- 


- Prichard. Ala 


293 


WAIR- 


- Winston-Salem, N. C 


498 


WAIT- 


- Chicago. Ill 


368 


WAJF- 


- Decatur, Ala 


289 



Station City State Page 

WAJR — Morgantown, W. Va 603 

WAKE — Atlanta. Ga 350 

WAKN — Aiken. S. C 540 

WAKO — LawrenceviUe, 111 371 

WAKR — Akron, Ohio 501 

WAKU — Latrobe, Pa 529 

WAKY — Louisville, Ky 393 

WALA — Mobile, Ala 292 

WALB — Albany, Ga 349 

WALD — Walterboro, S. C 546 

WALE — Fall River. Mass 410 

WALK — Patchogue, N. Y 482 

WALL — Middletcwn, N. Y 486 

WALM — Albion, Mich ,. 414 

WALT — Tampa, Fla 347 

WALY — Herkimer, N. Y 464 

WAMD — Aberdeen, Md 406 

WAME — Miami, Fla 340 

WAMI — Opp, Ala 293 

WAML — Laurel, Miss 431 

WAMM — Flint, Mich 416 

WAMO — Homestead-Pittsburgh, Pa 528 

WAMP — Pittsburgh, Pa 533 

WAMS — Wihnington, Del 333 

WAMV — East St. Louis, 111 370 

WAMW — Washington, Ind 380 

WAMY — Amory. Miss 427 

WANA — Anniston. Ala 287 

WANB — Waynesburg. Pa 536 

WAND — Canton. Ohio 502 

WANE — Ft. Wayne. Ind 376 

WANN — AnnapoUs. Md 406 

WANS — Anderson. S. C 540 

WANT — Richmond. Va 590 

WANY — Albany. Ky 389 

WAOK — Atlanta. Ga 350 

WAOV — Vincennes. Ind 380 

WAPA — San Juan. P. R 617 

WAPE — Jacksonville, Fla 338 

WAPF — McComb, Miss 432 

WAPG — Arcadia, Fla 335 

WAPI — Birmingham, Ala 287 

WAPL — Appleton, Wis 605 

WAPO — Chattanooga, Term 548 

WAPX — Montgomery, Ala 292 

WAQE — Tcwson, Md 408 

WARA — Attleboro. Mass 408 

WARB — Covington. La 398 

WARC — Milton. Pa 530 

WARD — Johnstown. Pa 528 

WARE — Ware. Mass 413 

WARF — Jasper, Ala 291 

WARK — Hagerstown, Md 407 

WARL — ArUngton. Va 585 

WARM — Scranton. Pa 535 

WARN — Fort Pierce. Fla 338 

WARU — Peru. Ind 379 

WASA — Havre de Grace. Md 407 

WASK — Lafayette. Ind 377 

WATA — Boone. N. C 488 

WATC — Gaylord. Mich 417 

WATE — KnoxvUle. Tenn 551 

WATH — Athens. Ohio 501 

WATK — Antigo. Wis 605 

WATM — Atmore. Ala 287 

WATN — Watertown. N. Y 487 

WATO — Oak Ridge. Tenn 555 



271 



Station City State Page 

WATP — Marion, S. C 544 

WATR — Waterbury, Conn 332 

WATS — Sayre, Pa 535 

WATT — Cadillac, Mich 415 

WATV — Birmingham, Ala 288 

WATW — Ashland, Wis . 605 

WATZ — Alpena. Mich 414 

WAUB — Auburn, N. Y 461 

WAUC — Wauchula, Fla 348 

WAUD — Auburn, Ala 287 

WAUG — Augusta, Ga 350 

WAUX — Waukesha, Wis 612 

WAVC — Boaz, Ala 288 

WAVE — Louisville. Ky 393 

WAV! — Dayton. Ohio 506 

WAVL — Apollo. Pa 524 

WAVN — Stillwater, Minn 427 

WAVO — Avondale Estates. Ga 351 

WAVP — Avon Park. Fla 335 

WAVU — Albertville. Ala 287 

WAVY — Norfolk. Va 589 

WAVZ — New Haven, Conn 331 

WAWK — Kendallville, Ind 377 

WAXE — Vero Beach, Fla 348 

WAXX — Chippewa Falls, Wis 606 

WAYB — Waynesboro, Va 593 

WAYE — Dundalk, Md 407 

WAYN — Rockingham, N. C 496 

WAYS — Charlotte, N. C 488 

WAYX — Waycross. Ga 359 

WAYZ — Waynesboro, Pa 536 

WAZA — Bainbridge. Ga 351 

WAZF — Yazoo City, Miss 433 

WAZL — Hazleton. Pa 528 

WBAB — Babylon, N. Y 461 

WBAC — Cleveland, Tenn 549 

WBAL — Baltimore. Md 406 

WBAM — Montgomery. Ala 292 

WBAP — Fort Worth. Tex 587 

WBAR — Bartow. Fla 335 

WBAT — Marion, Ind 378 

WBAW — Barnwell, S. C 540 

WBAX — Wilkes-Barre, Pa 537 

WBAY — Green Bay, Wis 606 

WBAZ — Kingston, N. Y 465 

WBBA — Pittsfield. Ill 373 

WBBB — Burlington. N. C 488 

WBBF — Rochester. N. Y 483 

WBBI — Abingdon, Va 585 

WBBM — Chicago, 111 367 

WBBN — Perry. Ga 356 

WBBO — Forest City. N. C 491 

WBBQ — Augusta, Ga 351 

WBBT — Lyons, Ga 355 

WBBW — Youngstown, OWo 510 

WBBZ — Ponca City. Okla 514 

WBCA — Bay Minette, Ala 287 

WBCB — Levittown-Fairless Hills, Pa. . . . 529 

WBCH — Hastings, Mich 418 

WBCI — Williamsburg, Va 593 

WBCK — Battle Creek, Mich 414 

WBCM — Bay City, Mich 414 

WBCR — Christiansburg, Va 586 

WBCU — Union, S. C 546 

WBEC — Pittsfield, Mass 412 

WBEE — Chicago, 111 367 

WBEJ — Elizabethton. Tenn 550 

WBEL — Beloit. Wis 606 



Station 

WBEN — 

WBET — 

WBEU — 

WBEV — 

WBEX — 

WBFC — 

WBFD — 

WBGC - 

WBGN- 

WBGR- 

WBHB — 

WBHC- 

WBHF — 

WBHP — 

WBIA — 

WBIC — 

WBIE — 

WBIG — 

WBIL — 

WBIP — 

WBIR — 

WBIS — 

WBIW- 

WBIZ — 

WBKH- 

WBKN- 

WBKV- 

WBLA- 

WBLE — 

WBLF — 

WBLG- 

WBLI — 

WBLO- 

WBLR — 

WBLT — 

WBLU- 

WBLY — 

WBMA- 

WBMC- 

WBMD- 

WBMK- 

WBML- 

WBNC- 

WBNL- 

WBNR- 

WBNS- 

WBNX- 

WBNY- 

WBOB- 

WBOC- 

WBOF- 

WBOK- 

WBOP- 

WBOS- 

WBOW- 

WBOY- 

WBPD- 

WBPZ — 

WBRB- 

WBRC- 

WBRD- 

WBRE- 

WBRG- 

WBRK- 

WBRM- 

WBRN- 

WBRO- 

WBRT- 



City State Page 

Buffalo, N. Y. 462 

Brockton, Mass 410 

Beaufort, S. C 540 

Beaver Dam, Wis 606 

Chillicothe, Ohio 502 

Fremont, Mich 417 

Bedford, Pa 524 

- Chipley, Fla 335 

- Bowling Green. Ky 390 

- Jesup, Ga 355 

- Fitzgerald, Ga 354 

- Hampton, S. C 544 

- Cartersville. Ga. . ." 352 

- Huntsville. Ala. . . r 291 

Augusta. Ga . . . 351 

Bayshore. N. Y 462 

Marietta, Ga 356 

Greensboro, N. C 491 

Leesburg, Fla 340 

Booneville, Miss 428 

Kncxville, Tenn 551 

Bristol. Conn 329 

- Bedford, Ind 375 

Eau Claire, Wis 606 

- Hattiesburg, Miss 430 

- Newton, Miss. 432 

- West Bend, Wis 612 

- Elizabethtown, N. C 490 

Batesville. Miss 428 

Bellefonte, Pa 524 

- Lexington, Ky 392 

Dalton, Ga 353 

- Evergreen. Ala 290 

Batesburg, S. C 540 

Bedford, Va 585 

- Salem, Va 592 

- Springfield, Ohio 509 

- Beaufort, N. C 488 

- McMinnville, Tenn 553 

- Baltimore, Md 406 

- West Point, Ga 359 

- Macon, Ga 355 

- Conway, N. H 452 

- Boonville, Ind 375 

-Beacon, N. Y 462 

- Columbus, Ohio 505 

-New York, N. Y 471 

-Buffalo, N. Y 462 

-Galax, Va 587 

- Salisbui-y. Md 408 

- Virginia Beach, Va 593 

- Nev/ Orleans. La 400 

- Pensacola, Fla 344 

- Boston, Mass 408 

- Terre Haute, Ind 379 

- Clarksburg, W. Va 602 

- Orangeburg, S. C 545 

- Lock Haven, Pa 530 

- Mount Clemens, Mich 420 

- Birmingham, Ala 288 

- Bradenton, Fla 335 

-Wilkes-Barre, Pa 537 

- Lynchburg, Va 588 

-Pittsfield. Mass 412 

- Marion, N. C 494 

- Big Rapids, Mich 415 

- Waynesboro, Ga 359 

- Bardstown. Ky 390 



272 



Station City State Page 

WBRV — Bconville, N. Y 462 

WBRX — Berwick, Pa 524 

WBRY — Waterbury, Conn 332 

WBSC — Bennettsville, S. C 540 

WBSM — New Bedford, Mass 411 

WBSR — Pensacola, Fla 344 

WBT — Charlotte, N. C 489 

WBTA — Batavia, N. Y 461 

WBTH — Williamson. W. Va 605 

WBTM — Danville, Va 586 

WBTN — Bennington, Vt 584 

WBTO — Linton, Ind 377 

WBUC — Buckhannon, W. Va 601 

WBUD — Trenton, N. J 456 

WBUT — Butler, Pa 525 

WBUX — Doylestown, Pa 526 

WBUY — Lexington, N. C 493 

WBUZ — Fredonia, N. Y. 464 

WBVL — Barbourville, Ky 390 

WBVP — Beaver Falls, Pa 524 

WBYE — Calera, Ala 289 

WBYS — Canton, 111 365 

WBZ-WBZA — Bostcn-Springlield, Mass. .. 409 

WBZY — Torrington, Conn 332 

WCAE — Pittsburgh, Pa s 533 

WCAM — Camden, N. J 454 

WCAO — Baltimore. Md 406 

WCAP — Lowell, Mass. 411 

WCAR — Detroit, Mich. ....j. .. 416 

WCAS — Gadsden, Ala r. . . . 290 

WCAT — Orange, Mass 412 

WCAU — Philadelphia, Pa 531 

WCAW — Charleston, W. Va 601 

WCAX — Burlington, Vt 584 

WCAY — Cayce, S. C. 541 

WCAZ — Carthage, 111 367 

WCBA — Corning, N. Y "463 

WCBC — Anderson, Ind 374 

WCBG — Chambersburg, Pa 525 

WCBI — Columbus, Miss 429 

WCBL — Benton, Ky 390 

WCBM — Baltimore, Md 406 

WCBS — New York, N. Y 473 

WCBT — Roanoke Rapids, N. C. 496 

WCBY — Cheboygan. Mich. i,^.,^.. 415 

WCCC — Hartford, Conn. ..:..... 330 

WCCM — Lawrence, Mass. 411 

WCCN — NeiUsville, Wis. 610 

WCCO — Minneapolis, Minn 425 

WCCP — Savannah. Ga 357 

WCDI — Edenton, N. C 490 

WCDL — Carbondale. Pa 525 

WCDT — Winchester, Tenn 556 

WCEC — Rocky Mount. N. C 496 

WCED — DuBois, Pa 526 

WCEF — Parkersburg. W. Va 604 

WCEH — Hawkinsville, Ga 355 

WCEM — Cambridge. Md 407 

WCEN — Mt. Pleasant, Mich 420 

WCER — Charlotte, Mich 415 

WCFL — Chicago, 111 367 

WCFV — Clifton Forge. Va 586 

WCGA — Calhoun, Ga 352 

WCGC — Belmont, N. C 488 

WCGO — Chicago Heights, 111 369 

WCHA — Chambersburg. Pa : 525 

WCHB — Inkster, Mich 418 

WCHl — Chillicothe, Ohio 502 



Station 

WCHJ- 

WCHK - 

WCHL- 

WCHN- 

WCHO- 

WCHS - 

WCHV- 

WCIL — 

WCIN- 

WCJU- 

WCKB- 

WCKI- 

WCKR- 

WCKY- 

WCLA- 

WCLB- 

WCLC- 

WCLD- 

WCLE- 

WCLG- 

WCLI — 

WCLO- 

WCLS- 

WCLT- 

WCLW- 

WCMA- 

WCMB- 

WCMC- 

WCME- 

WCMI- 

WCMN- 

WCMP- 

WCMR- 

WCMS- 

WCMT- 

WCMW 

WCMY- 

WCNB- 

WCNC- 

WCNG- 

WCNH- 

WCNL- 

WCNR- 

WCNT- 

WCNU- 

WCNX- 

WCOA- 

WCOC- 

WCOG - 

WCOH- 

WCOJ- 

WCOL- 

WCON- 

WCOP- 

WCOR- 

weos - 

WCOU- 

wcov- 
wcow 

WCOY- 
WCPA- 
WCPC- 
WCPH- 
WCPK - 
WCPM- 
WCPO- 
WCPS- 
WCQS- 



City State Page 

■ Brookhaven, Miss. 428 

- Canton, Ga 352 

- Chapel Hill, N. C. 488 

- Norwich, N. Y 481 

-Washington Court House, Ohio 510 

-Charleston, W. Va 601 

- Charlottesville, Va. 586 

Carbondale. Ill 365 

- Cincinnati, Ohio 502 

- Columbia, Miss 428 

- Dunn, N. C 489 

Greer, S. C 543 

- Miami, Fla 341 

- Cincinnati, Ohio , . 502 

- Claxton, Ga 352 

- Camilla, Ga 352 

- Jamestown, Tenn 551 

- Cleveland, Miss 428 

- Cleveland, Term 549 

- Morgantown, W. Va 603 

Coriing, N. Y 463 

- Janesville, Wis 607 

- Columbus, Ga. 352 

- Newark, Ohio 508 

- Mansfield, Ohio 507 

- Corinth, Miss 429 

- Harrisburg. Pa 528 

- Wildwood, N. J. 456 

- Brunswick, Me 404 

-Ashland, Ky 390 

- Arecibo, P. R 615 

- Pine City, Minn. 426 

-Elkhart, Ind 375 

-Norfolk, Va .; 589 

- Martin, Tenn. . . .,. 552 

- Canton, Ohio . . . ; 502 

- Ottawa, 111 372 

- Connersville, Ind 375 

- Elizabeth City, N. C. 490 

- Cancnsburg, Pa. 525 

- Quincy, Fla 345 

- Newport, N. H. .;. 453 

- Bloomsburg, Pa. 524 

- Centralia. Ill 367 

- Crestview. Fla 336 

- Middletown. Conn ; . . 330 

- Pensacola. Fla 344 

- Meridian. Miss. . . 432 

- Greensboro. N. C. . . 491 

- Newnan. Ga. . . . , 356 

- Coatesville. Pa. 526 

- Columbus, Ohio 505 

- Cornelia. Ga 353 

- Boston. Mass 409 

- Lebanon. Tenn 552 

- Columbia. S. C 541 

- Lewiston, Me 404 

- Montgomery, Ala 292 

- Sparta. Wis 611 

- Columbia, Pa 526 

-Clearfield, Pa 526 

- Houston. Miss 430 

- Etowah. Tenn. 550 

- College Park. Ga 352 

- Cumberland. Ky 391 

- Cincinnati, Ohio 503 

- Tarboro. N. C. . . 497 

- Alma, Ga 349 



273 



Station City State Page Station 

WCRA — Effingham. Ill 370 WDLA 

WCRB — Boston, Mass 409 WDLB ■ 

WCRE — Cheraw, S. C 541 WDLC- 

WCRF — Springfield, Vt 585 WDLP - 

WCRI — Scottsboro. Ala 293 WDLT - 

WCRK — Mcrristown. Tenn 554 WDMF 

WCRL — Oneonta. Ala 293 WDMG 

WCRO — Johnstown. Pa 528 WDMJ- 

WCRR — Corinth, Miss 429 WDMV 

WCRS — Greenwood. S. C 543 WDNC 

WCRT — Birmingham. Ala 288 WDNE 

WCRV — Washington, N. 1 456 WDNG 

WCRW — Chicago. Ill 367 WDNT 

WCRY — Macon. Ga 355 WDOB 

WCSC — Charleston. S. C 541 WDOC 

WCSH — Portland. Me 404 WDOD 

WCSI — Columbus. Ind 375 WDOE 

WCSR — Hilkdale. Mich 418 WDOG 

WCSS — Amsterdam. N. Y. 461 WDOK 

WCST — Berkeley Springs. W. Va 601 WDOL - 

WCTA — Andalusia. Ala 287 WDON 

WCTC — New Brunswick. N. J 455 WDOR 

WCTT — Corbin. Ky 391 WDOS 

WCUB — Manitowoc. Wis 608 WDOT 

WCUE — Akron. Ohio 501 WDOV 

WCUM — Cumberland. Md 407 WDQN 

WCVA — Culpeper. Va 586 WDRC 

WCVI — Connellsville. Pa 526 WDRF - 

WCVP — Murphy. N. C 494 WDSC - 

WCVS — Springfield. Ill 374 WDSG 

WCWC — Ripon. Wis 611 WDSK- 

WCYB — Bristol. Va 585 WDSM 

WCYN — Cynthiana. Ky 391 WDSP- 

WD AD — Indiana. Pa 528 WDSR - 

WDAE — Tampa, Fla 347 WDSU- 

WDAF — Kansas City, Mo 439 WDUN 

WDAK — Columbus. Ga 353 WDUX 

WDAL — Meridian. Miss 432 WDUZ - 

WD AN — Danville. Ill 369 WDVA 

WDAR — Darlington. S. C 542 WDVH 

WD AS — Philadelphia. Pa 531 WDVL - 

WDAX — McRae. Ga 356 WDWD 

WDAY ~ Fargo, N. D 499 WDWS 

WDBC — Escanaba, Mich 416 WDXB - 

WDBF — Delray Beach, Fla 337 WDXE - 

WDBJ — Roanoke. Va 591 WDXI- 

WDBL —Springfield. Tenn 556 WDXL - 

WDBM — Statesville. N. C 497 WDXN 

WDBO — Orlando. Fla 343 WDXR - 

WDBQ — Dubuque. Iowa 383 WDZ — 

WDCF — Dade City. Fla 336 WEAB- 

WDCL — Tarpon Springs. Fla 348 WEAG - 

WDCR — Hanover. N. H 452 WEAM - 

WDDT — Greenville. Miss 429 WEAN- 

WDDY — Gloucester. Va 587 WEAS - 

WDEA — Ellsworth. Me '404 WEAT- 

WDEC — Americus. Ga 349 WEAU- 

WDEF — Chattanooga. Tenn 548 WEAV - 

WDEH — Sweetwater. Tenn 556 WEAW 

WDEL — Wilmington. Del 333 WEBB - 

WDEV — Waterbury. Vt 585 WEBC- 

WDEW — Westfield. Mass 413 WEBI- 

WDGY — Minneapolis. Minn 425 WEBO - 

WDIA — Memphis. Tenn 553 WEBQ - 

WDIG — Dothan. Ala 289 WEBR- 

WDIX — Orangeburg. S. C 545 WEBY - 

WDKD — Kingstree. S. C 544 WECL - 

WDKN — Dickson. Tenn 550 WEDC - 

274 



City State Page 

— Walton. N. Y 487 

— Marshfield. Wis 608 

— Port Jervis. N. Y 482 

— Panama City, Fla 344 

— Indianola. Miss 430 

— Buford. Ga 352 

— Douglas. Ga 354 

— Marquette. Mich 420 

— Pocomoke City, Md 408 

— Durham. N. C 489 

— Elkins. W. Va 602 

— Anniston. Ala. 287 

— Dayton. Tenn. . . r 550 

— Canton. Miss 428 

— Prestonsburg. Ky 395 

— Chattanooga. Tenn 548 

— Dunkirk. N. Y 463 

— Marine City. Mich 420 

— Cleveland. Ohio 504 

— Athens, Ga 349 

— Wheaton. Md 408 

— Sturgeon Bay. Wis 611 

— Oneonta. N. Y 482 

— Burlington. Vt 584 

— Dover. Del. . . , 333 

— Du Quoin. Ill 369 

— Hartford. Conn 329 

— Chester. Pa 526 

— Dillon. S. C 542 

— Dyersburg, Tenn 550 

— Cleveland. Miss. 428 

— Superior. Wis. . . 611 

— De Funiak Springs, Fla 337 

— Lake City, Fla 339 

— New Orleans, La 400 

— Gainesville, Ga 354 

— Waupaca. Wis 612 

— Green Bay. Wis 606 

— Danville. Va 586 

— Gainesville. Fla 338 

— Vineland. N. J 456 

— Dawson. Ga 353 

— Champaign. Ill 367 

— Chattanooga. Term 548 

— Lawrenceburg. Tenn 552 

— Jackson. Tenn 550 

— Lexington. Tenn 552 

— Clarksville. Tenn 549 

— Paducah. Ky 395 

Decatur. Ill 369^ 

— Greer. S. C 543 

— Alcoa. Tenn 548 

— Arlington. Va 585 

— Providence. R. 1 538 

— Decatur. Ga 353 

— West Palm Beach. Fla 348 

— Ecw Claire. Wis 606 

-Plattsburgh. N. Y 482 

— Evanston. Ill 370 

— Baltimore. Md 406 

— Duluth. Minn 424 

— Brewton. Ala 288 

— Owego. N. Y 482 

— Harrisburg. lU 370 

— Buffalo, N. Y 462 

— Milton, Fla 342 

— Eau Claire. Wis 606 

— Chicago. Ill 367 



Station City State Page Station 

WEDO — McKeesport. Pa 530 WETZ - 

WEDR — Birmingham, Ala 288 WEUP- 

WEEB — Southern Pines, N. C 497 WEVA - 

WEED — Rocky Mount, N. C 498 WEVD - 

WEEI — Boston. Mass 409 WEVE- 

WEEL — Fairfax, Va 587 WEW — 

WEEN — Lafayette, Tenn 552 WEWO - 

WEEP — Pittsburgh. Pa 533 WEXL - 

WEEK — Warrenton. Va 593 WEYE- 

WEET — Richmond, Va 590 WEZB- 

WEEU — Reading. Pa 534 WEZE- 

WEEX — Easton, Pa 526 WEZJ — 

WEGO — Concord, N. C 489 WEZL — 

WEHH — Ehnira Hgts-Horesheads, N.Y... 463 WEZN- 

WEIC — Charleston. Ill 367 WEZY - 

WEIM — Fitchburg, Mass 410 WFAA - 

WEIR — Weirton, W. Va 604 WFAB - 

WEIL — Scranton. Pa 535 WFAH- 

WEKR — Fayetteville, Tenn 550 WFAI — 

WEKY — Richmond, Ky 396 WEAR - 

WEKZ — Monroe. Wis 609 WFAS - 

WELB — Elba. Ala 289 WFAU- 

WELC — Welch. W. Va 604 WFAX - 

WELD — Fisher, W. Va 602 WFBC- 

WELE — Daytona Beach, Fla 336 WFBF - 

WELI — New Haven. Conn 331 WFBG - 

WELK — Charlottesville, Va 586 WFBL — 

WELL — Battle Creek, Mich 414 WFBM - 

WELM — Elmira, N. Y 463 WFBR- 

WELO — Tupelo, Miss 433 WFBS — 

WELP — Easley, S. C 542 WFDF - 

WELR — Roanoke. Ala 293 WFDR - 

WELS — Kinston. N. C 493 WFEA - 

WELY — Ely, Minn 424 WFEB — 

WEMB — Erwin. Tenn 550 WFEC - 

WEMP — Milwaukee. Wis 608 WFGM- 

WENA — Bayamon. P. R 615 WFGN - 

WENC — WhiteviUe. N. C 498 WFHG - 

WEND — Baton Rouge. La 397 WFHK- 

WENE — Endicott. N. Y 463 WFHR - 

WENK — Union City, Tenn 556 WFIG — 

WENN — Birmingham, Ala 288 WFIL — 

WENO — Nashville. Tenn 554 WFIN — 

WENT — Gloversville. N. Y 464 WFIS — 

WENY — Elmira, N. Y 463 WFIW - 

WEOA — Evansville. Ind 375 WFKN - 

WEOK — Poughkeepsie. N. Y 482 WFKY - 

WEOL — Elyria-Lorain. Ohio 506 WFLA- 

WEPG — So. Pittsburgh. Tenn 556 WFLB — 

WEPM — Martinsburg. W. Va 603 WFLN- 

WERC — Erie. Pa 527 WFLO- 

WERD — Atlanta. Ga 350 WFLR - 

WERE — Cleveland. Ohio 503 WFLW - 

WERH — Hamilton, Ala 291 WFMC- 

WERI — Westerly, R, 1 539 WFMD - 

WERT — Van Wert. Ohio 509 WFMH - 

WESA — Charleroi. Pa 525 WFMJ - 

WESB — Bradford. Pa 525 WFMO - 

WESC — Greenville. S. C . 543 WFMW - 

WESO — Southbridge-Webster. Mass 412 WFNC- 

WESR — Tasley. Va 593 WFNS- 

WEST — Easton. Pa 527 WFOB - 

WESX — Salem. Mass 412 WFOM - 

WESY — Green viUe, Miss 431 WFOR - 

WETB — Johnson City, Tenn 551 WFOX - 

WETC — Wendell-Zebulon, N. C 498 WFOY - 

WETO — Gadsden, Ala 290 WFPA - 

WETU — Wetumpka, Ala 295 WFPG - 

275 



City State Page 

New Martinsville. W. Va 603 

- Huntsville, Ala 291 

- Emporia. Va 587 

- New York. N. Y 477 

- Eveleth. Minn 424 

St. Louis. Mo 442 

- Laurinburg, N. C 493 

- Royal Oak. Mich 421 

- Sanford. N. C 496 

- Bessemer. Ala 287 

• Boston, Mass 409 

WiUiamsburg. Ky 396 

Richmond, Va 590 

- EUzabethtown, Pa ^ 527 

- Cocoa, Fla 336 

- Dallas, Tex 563 

- Miami, Fla 341 

- Alliance, Ohio 501 

Fayetteville, N. C 490 

- Farrell, Pa 527 

- White Plains, N. Y 485 

- Augusta, Me 403 

-FalU Church, Va 587 

- Greenville, S. C 543 

Fernandina Beach, Fla 337 

- Altoona, Pa 523 

Syracuse. N. Y 484 

- Indianapolis, Ind 376 

- Baltimore, Md 406 

Ft. Walton Beach, Fla 338 

-Flint, Mich 417 

- Manchester. Ga 356 

-Manchester. N. H 453 

Sylacauga. Ala 294 

-Miami. Fla 341 

- Fitchburg, Mass 410 

- Gaffney, S. C 543 

- Bristol Va 586 

- Pell City, Ala 293 

-Wisconsin Rapids, Wis 612 

Sumter, S. C 545 

Philadelphia, Pa 531 

Findlay, Ohio 506 

Fountain Inn. S. C 542 

-Fairfield, 111 370 

- Franklin, Ky 391 

- Frankfort. Ky 391 

- Tampa. Fla 347 

Fayetteville, N. C 490 

- Philadelphia. Pa 531 

- Farmville. Va 587 

-Dundee. N. Y 463 

- Monticello. Ky 394 

- Goldsboro. N. C 491 

- Frederick. Md 407 

- Culhnan. Ala 289 

- Youngstown, Ohio 510 

- Fairmont, N. C 490 

- Madisonville, Ky 393 

- Fayetteville, N. C 490 

- Burlington, N. C 488 

- Fostoria, Ohio 507 

- Marietta. Ga 356 

- Hattiesburg, Miss 430 

- Milwaukee, Wis 608 

- St. Augustine. Fla 345 

- Ft. Payne. Ala 290 

-Atlantic City. N. 1 454 



Station City State Page Station 

WFPM — Fort Valley, Ga 354 WGL — 

WFPR — Hammond, La. 398 WGLC- 

WFRA — Franklin, Pa 527 WGLI - 

WFRB — Frostburg, Md. 407 W'GMA 

WFRC — Reidsville, N. C 495 WGML- 

WFRL — Fieeport, 111 370 WGMS - 

WFRM — Coudersport, Pa 526 WGN — 

WFRO — Fremont, Ohio 507 WGNC- 

WFRX — West Frankfort, 111 374 WGNI - 

WFSC — Franklin, N. C 491 WGNS - 

WFST — Caribou, Me 404 WGNY - 

WFTC — Kinston. N. C 493 WGOG - 

WFTG — London, Ky 392 WGOK- 

WFTL — Fort Lauderdale, Fla 337 WGOL - 

WFTM — Maysville, Ky 394 WGOR - 

WFTR — Front RoyaL Va 587 WGOV 

WFTW — Ft. Walton Beach, Fla 338 WGPA 

WFUL — Fulton, Ky 391 WGPC 

WFUN — Huntsville, Ala 291 WGR - 

WFUR — Grand Rapids. Mich 417 WGRA 

WFVA — Fredericksburg. Va 587 WGRD 

WFVG — Fuquay Springs, N. C 491 WGRM 

WFWL — Camden. Tenn. 548 WGRO 

WFYC — Alma, Mich 414 WGRV 

WFYI — Garden City, N. Y 464 WGRY 

WGAA — Cedartown, Ga 352 WGSA 

WGAC — Augusta. Ga 351 WGSM 

WGAD — Gadsden. Ala 290 WGSR- 

WGAF — Valdosta, Ga 358 WGST - 

WGAI — Elizabeth City. N. C 490 WGSV 

WGAL — Lancaster. Pa 529 WGSW 

WGAN — Portland, Me 405 WGTA 

WGAP — Mary ville, Tenn 552 WGTC- 

WGAR — Cleveland. Ohio 504 WGTL - 

WGAT — Gate City, Va 587 WGTM 

WGAU — Athens, Ga 349 WGTN 

WGAW — Gardner, Mass 410 WGTO 

WGAY — Silver Spring. Md 408 WGUS 

WGBA — Columbus. Ga. 353 WGUY 

WGBB — Freeport, N. Y 484 WGVA 

WGBF — Evansville, Ind 375 WGVM 

WGBG — Greensboro, N. C 491 WGWC 

WGBI — Scranton, Pa 535 WGWR 

WGBR — Goldsboro, N. C 491 WGY — 

WGBS ~ Miami, Fla. 341 WGYV - 

WGCB — Red Lion, Pa 534 WHAB - 

WGCD — Chester, S. C 541 WHAI- 

WGCM — GuUport, Miss 429 WHAK- 

WGEA — Geneva, Ala 290 WHAL - 

WGEE — Indianapolis, Ind 377 WHAM 

WGEM — Quincy, 111 373 WHAP - 

WGES— Chicago, 111 368 WHAR- 

•WGET — Gettysburg, Pa 527 WHAS- 

WGEZ — Beloit. Wis 606 WHAT - 

WGFS — Covington, Ga 353 WHAV - 

WGGA — Gainesville, Ga 354 WHAW 

WGGG — Gainesville, Fla 338 WHAY - 

WGGH — Marion, 111 371 WHB — 

WGGO — Salamanca, N. Y 483 WHBB - 

WGH — Newport News, Va 589 WHBC - 

WGHM — Skowhegan, Me 405 WHBF - 

WGHN — Grand Haven, Mich 417 WHBG - 

WGHQ — Saugerties, N. Y 484 WHBI - 

WGIG — Brunswick, Ga 351 WHBL - 

WGIL — Galesburg, 111 370 WHBN - 

WGIR — Manchester, N. H 453 WHBO - 

WGIV — Charlotte. N. C 489 WHBQ - 

WGKA — Atlanta, Ga. 350 WHBT- 

276 



City State 

Ft. Wayne, Ind. . . 

— Centreville, Miss. 

— Babylon, N. Y. . . 

— Hollywood, Fla. 

— Hinesville, Ga. . 

— Washington, D. C 
Chicago, 111. . . . 

— Gastonia, N. C. 

— Wilmington, N. C. 

— Murfreesboro, Tenn 

— Newburgh, N. Y. 

— Walhalla, S. C. .. 

— Mobile, Ala 

— Goldsboro, N. C. . 

— Georgetown, Ky. 

— Valdosta, Ga. . . . 

— Bethlehem, Pa. . . 

— Albany, Ga 

— Buffalo. N. Y 

— Cairo, Ga 

— Grand Rapids. Mich 

— Greenwood, Miss. 

— Lake City, Fla. . . 

— Greenville, Tenn. 

— Gary, Ind 

— Ephrata, Pa. ..... 

— Huntington, N. Y. 

— Millen, Ga 

— Atlanta, Ga 

— Guntersville, Ala. 

— Greenwood, S. C. 

— Summerville, Ga» 

— Greenville, N. C. 

— Kannapolis, N. C. 

— Wilson, N. C. ... 

— Georgetown, S. C. 

— Cypress Gardens, Fla 

— N. Augusta, S. C. 

— Bangor, Me 

— Geneva, N. Y. ... 

— Greenville, Miss. 

- Selma, Ala. . ; . . 

- Asheboro, N. C. 
Schenectady, N. Y. 

- Greenville, Ala. . 

- Baxley, Ga 

- Greenfield. Mass. . 

- Rogers City, Mich. 

- Shelby ville, Tenn. 

- Rochester. N. Y. 

- Hopewell. Va. . . . 

- Clarksburg, W. Va 

- Louisville, Ky. ... 
-Philadelphia, Pa. 

- Haverhill, Mass. 

- Weston, W. Va. 

- New Britain, Conn 
Kansas City, Mo. . 

- Selma, Ala 

- Canton, Ohio . . . 
-Rock Island. 111. . 
-Harrisonburg, Va. 

Newark. N. J. ... 

- Sheboygan. Wis. 

- Harrodsburg. Ky. 

- Tampa. Fla 

- Memphis. Tenn. . 

- Harrimon, Tenn. 



Page 



Station City State Page 

WHBU — Anderson. Ind 374 

WHBY — Appleton. Wis 605 

WHCC — Waynesville. N. C 498 

WHCO — Sparta. Ill 374 

WHCU — Ithaca. N. Y 465 

WHDF — Houghton. Mich 418 

WHDH — Boston. Mass 409 

WHDL — Olean. N. Y 481 

WHDM — McKenzie. Tenn 553 

WHEB — Portsmouth, N. H 453 

WHEC — Rochester. N. Y 483 

WHEE — Martinsville, Va 588 

WHEN — Syracuse. N. Y 484 

WHEO — Stuart. Va 592 

WHEP — Foley. Ala 290 

WHER — Memphis. Tenn 553 

WHEW — Riviera Beach, Fla 345 

WHEY — Millington. Tenn 553 

WHFB — Benton Harbor. Mich 415 

WHFC — Chicago. Ill 368 

WHGB — Harrisburg. Pa 528 

WHGR — Houghton Lake. Mich 418 

WHHH — Warren. Ohio 510 

WHHM — Memphis, Tenn 553 

WHHY — Montgomery. Ala 293 

WHIE — Griffin. Ga 354 

WHIL — Medford. Mass 411 

WHIM — Providence, R. 1 539 

WHIN — Gallatin, Tenn 550 

WHIO — Dayton, Ohio 506 

WHIP — Mooresville, N. C 494 

WHIR — Danville. Ky 391 

WHIS — Bluefield. W. Va 601 

WHIT — New Bern, N. C 495 

WHIY — Orlando, Fla 343 

WHIZ — Zanesville, Ohio 510 

WHJB — Greensburg, Pa 528 

WHJC — Matewan, W. Va 603 

WHK — Cleveland, Ohio 504 

WHKK — Akron. Ohio 501 

WHKP — Hendersonville, N. C 492 

WHKY — Hickory, N. C 492 

WHLB — Virginia, Minn 427 

WHLD — Niagara FaUs, N. Y 481 

WHLF — South Boston. Va 592 

WHLI — Hempstead. N. Y 464 

WHLL — WheeUng. W. Va 605 

WHLM — Bloomsburg. Pa 524 

WHLN — Harlan, Ky 392 

WHLP — Centerville, Tenn 548 

WHLS — Port Huron, Mich 421 

WHLT — Huntington. Ind 376 

WHMA — Anniston, Ala 287 

WHMI — Howell, Mich 418 

WHMP — Northampton. Mass 412 

WHMS — Charleston. W. Va 602 

WHNC — Henderson. N. C 492 

WHNY — McCcmb. Miss 432 

WHO — Des Moines. Iowa 382 

WHOA — San Juan, P. R 617 

WHOC — Philadelphia, Pa 433 

WHOK — Lancaster. Ohio 507 

WHOL — AUentown, Pa 523 

WHOM — New York, N. Y 469 

WHOO — Orlando, Fla 343 

WHOP — Hopkinsville, Ky 392 

WHOS — Decatur, Ala 289 

WHOT — Youngstown, Ohio 510 



Station City State Page 

WHOU — Houlton, Me 404 

WHOW — Clinton, 111 369 

WHP — Harrisburg. Pa 528 

WHPB — Belton. S. C 540 

WHPE — High Point. N. C 492 

WHRT — Hartselle. Ala 291 

WHRV — Ann Arbor, Mich 414 

WHRW — Bowling Green. Ohio 502 

WHSC — HartsviUe, S. C 544 

WHSM — Hayward. Wis 607 

WHSY — Hattiesburg. Miss 430 

WHTC — Holland. Mich 418 

WHTG — Asbury Park. N. J 454 

WHUB — Cookeville. Tenn 549 

WHUC — Hudson. N. Y '. . 465 

WHUM — Reading. Pa 534 

WHUN — Huntingdon. Pa 528 

WHVF — Wausau. Wis 612 

WHVH — Henderson, N. C 492 

WHVR — Hanover, Pa 528 

WHWB — Rutland, Vt 584 

WHYE — Roanoke. Va 592 

WHYL — Carlisle. Pa 525 

WHYN — Springfield, Mass 412 

WHYS — Ocala. Fla 343 

WIAC — San Juan. P. R 617 

WIAM — Williamsion. N. C 498 

WIEA — Madison. Wis 607 

WIBB — Macon. Ga 355 

WIBC — Indianapolis. Ind 377 

WIBG — Philadelphia. Pa 531 

WIBM — Jackson. Mich 419 

WIBR — Baton Rouge. La 397 

WIBU — Poynette, Wis 610 

WIBV — Belleville. Ill 365 

WIBW — Topeka. Kan 388 

WIBX — Utica. N. Y 485 

WICA — Ashtabula, Ohio 501 

WICC — Bridgeport. Conn 329 

WICE — Providence. R. 1 539 

WICH — Norwich. Conn 331 

WICK — Scranton. Pa 535 

WICO — Salisbury. Md 408 

WICU — Erie, Pa 527 

WICY — Malone. N. Y 466 

WIDE — Biddeford. Me 404 

WIEL — Elizabethtown. Ky 391 

WIFM — Elkin. N. C 490 

WIGM — Medford, Wis 608 

WIIN — Atlanta, Ga 350 

WIKB — Iron River, Mich 418 

WIKC — Bogalusa, La 398 

WIKE — Newport, Vt 584 

WIKY — EvansviUe, Ind 375 

WIL — St. Louis, Mo 442 

WILA — Danville, Va 586 

WILD — Boston, Mass 409 

WILE — Cambridge, Ohio 502 

WILI — Willimantic, Conn 332 

WILK — Wilkes-Barre. Pa 537 

WILM — Wilmington. Del 333 

WILO — Frankfort, Ind. 376 

WILS — Lansing, Mich 419 

WILZ — St. Petersburg Beach, Fla 345 

WIMA — Lima, Ohio 507 

WIMO — Winder, Ga 359 

WIMS — Michigan City, Ind 378 

WINA — Charlottesville, Va 586 



277 



Station City State Page Station 

WINC — Winchester. Va 593 WJCM - 

WIND — Chicago, 111 368 WJDA - 

WINF — Manchester, Conn 329 WJDB - 

WING — Dayton, Ohio 506 WJDX- 

WINI — Murphysboro, lU 372 WJDY - 

WINK — Ft. Myers, Fla 337 WJEF — 

WINN — Louisville, Ky 393 WJEH - 

WINR — Binghamton, N. Y 462 WJEJ — 

WINS — New York, N. Y 471 WJEM - 

WINT — Winter Haven, Fla 349 WJER — 

WINX — Rockville, Md 408 WJET — 

WINZ — Miami, Fla 341 WJHB - 

WIOD — Sanford, Fla 345 WJHL - 

WION — Ionia, Mich 418 WJHO - 

WIOS — Tawas City, Mich 422 WJIG — 

WIOU — Kckomo, Ind 377 WJIM — 

WIP — Philadelphia, Pa 533 WJI V — 

WIPC — Lake Wales, Fla 340 WJJC — 

WIPS — Ticonderoga, N. Y 485 WJJD — 

WIRA — Fort Pierce, Fla 338 WJJL — 

WIRB — Enterprise, Ala 289 WJJM — 

WIRC — Hickory, N. C 492 WJLB — 

WIRE — Indianapolis, Ind 377 WJLD — 

WIRI — Humboldt, Tenn 550 WJLK - 

WIRK — West Palm Beach, Fla 348 WJLS — 

WIRL — Peoria, 111 372 WJMA - 

WIRO — Ironton, Ohio 507 WJMB - 

WIRY — Plattsburgh, N. Y 482 WJMC - 

WIS — Columbia, S. C 542 WJMJ — 

WISE — Asheville. N. C 487 WJMO- 

WISH — Indianapolis, Ind 377 WJMR - 

WISL — Shamokin, Pa 535 WJMS - 

WISM — Madison, Wis 607 WJMW- 

WISN — Milwaukee, Wis 608 WJMX - 

WISO — Ponce. P. R 616 WJNC- 

WISP — Kinston N. C 493 WJNO - 

WISR — Butler, Pa 525 WJOB - 

WIST — Charlotte, N. C 489 WJOC - 

WISV — Viroqua. Wis 611 WJOE - 

WITA — San Juan, P. R 617 WJOI — 

WITH — Baltimore, Md 406 WJOL - 

WITT — Lewisburg. Pa 529 WJON - 

WITY — Danville. Ill 369 WJOT - 

WITZ — Jasper, Ind 377 WJOY- 

WIVI — Christiansted. V. 1 617 WJPA - 

WIVK — Knoxville. Tenn 551 WJPD - 

WIVY — Jacksonville. Fla 338 WJPF — 

WIZE — Springiield. Ohio 509 WJPG - 

WIZZ — Streator. Ill 374 WJPR - 

WJAC — Johnstown. Pa 529 WJPS — 

WJAG — Norfolk. Neb 449 WJQS - 

WJAK — Jackson. Tenn 551 WJR — 

WJAM — Marion. Ala 291 WJRD - 

WJAN — Ishpeming. Mich 419 WJRI — 

WJAR — Providence, R. 1 539 WJSB - 

WJAT — Swainsboro, Ga 358 WJTN - 

WJAX — Jacksonville, Fla 339 WJUN - 

WJAY — MuUins, S. C 544 WJVA - 

WJAZ — Albany, Ga 349 WJW — 

WJBB — Haley ville, Ala 291 WJWL - 

WJBC — Bloomington, 111 365 WJWS - 

WJBD — Salem, 111 373 WJXN - 

WJBK — Detroit, Mich 416 WJZM - 

WJBL — Holland, Mich 418 WKAB - 

WJBO — Baton Rouge, La 397 WKAI - 

WJBS — DeLand, Fla 337 WKAL - 

WJBW — New Orleans, La 400 WKAM 

WJCD — Seymour, Ind 379 WKAN 

278 



City State Page 

- Sebring, Fla 347 

- Quincy, Mass 412 

- Thomasville, Ala 294 

- Jackson, Miss 431 

- Salisbury, Md 408 

Grand Rapids, Mich 417 

- Gallipolis, Ohio 507 

Hagerstown, Md 407 

- Valdosta, Ga 359 

- Dover, Ohio 506 

Erie, Pa 527 

- Talladega, Ala. ..." 294 

- Johnson City, Tenn 551 

- Opelika, Ala 293 

TuUahoma, Tenn 556 

- Lansing, Mich 419 

Savannah, Ga 357 

Commerce, Ga 353 

Chicago, 111 368 

Niagara Falls, N. Y 481 

- Lewisburg, Tenn 552 

Detroit. Mich 416 

- Birmingham. Ala 288 

- Asbury Park. N. J 454 

Beckley. W. Va 601 

- Orange. Va. 590 

- Brookhaven. Miss 428 

- Rice Lake. Wis 610 

- Philadelphia. Pa 533 

- Cleveland. Ohio 504 

- New Orleans. La. . 400 

- Ironwood. Mich. . 419 

- Athens. Ala 287 

- Florence. S. C 542 

- Jacksonville, N. C 493 

- West Palm Beach, Fla 348 

- Hammond, Ind 376 

- Jamestown. N. Y 465 

- Port St. Joe. Fla 345 

Florence. Ala 290 

-Joliet. Ill 371 

- St. Cloud. Minn. 426 

- Lake City. S. C 544 

- Burlington. Vt 584 

- Washington. Pa 536 

- Ishpeming, Mich 419 

- Herrin, 111 370 

- Green Bay, Wis 606 

- Greenville, Miss 429 

■ Evansville, Ind 375 

- Jackson, Miss 430 

Detroit, Mich 416 

- Tuscaloosa, Ala 294 

Lenoir, N. C 493 

- Crestview, Fla 336 

- Jamestown, N. Y 465 

- Mexico, Pa 530 

- South Bend, Ind 379 

- Cleveland, Ohio 505 

- Georgetown, Del 333 

- South Hill. Va 592 

- Jackson, Miss 431 

- Clarksville, Tenn 549 

- Mobile, Ala. 292 

- Macomb. Ill 371 

- Rome. N. Y 483 

- Goshen. Ind 376 

- Kankakee. Ill 371 



Station City State Page Station 

WKAP — Allentown. Pa 523 WKOY 

WKAQ — Santurce. P. R 617 WKOZ - 

WKAT — Miami Beach, Fla 341 WKPA - 

WKAY — Glasgow. Ky 391 WKPT - 

WKAZ — Charleston. W. Va 602 WICRC - 

WKBC — North Wilkesboro. N. C 495 WICRG 

WKBH — La Crosse. Wis 607 WKRK - 

WKBI — St. Marys. Pa 535 WKRM 

WKBJ — Milan. Tenn 554 WKRO 

WKBK — Keene. N. H 452 WKRS - 

WKBL — Covington. Tenn 549 WKRT - 

WKBN — Youngstown. Ohio 510 WKRZ - 

WKBO — Harrisburg. Pa 528 WKSB- 

WKBR — Manchester. N. H 453 WKSK - 

WKBV — Richmond, Ind 379 WKSR - 

WKBW — Buffalo. N. Y 463 WKST - 

WKBZ — Muskegon. Mich 420 WKTC - 

WKCB — BerUn. N. H 452 WKTF - 

WKCT — Bowling Green. Ky 390 WKTG - 

WKDA — Nashville. Tenn 554 WKTL - 

WKDK — Newberry. S. C 544 WKTQ - 

WKDL — Clarksdale. Miss 428 WKTX - 

WKDN — Camden. N. J 454 WKTY - 

WKDX — Hamlet. N. C 492 WKUL - 

WKEE — Huntington. W. Va 603 WKVA 

WKEI — Kewanee. Ill 371 WKVM 

WKEN — Dover. Del 333 WKVT - 

WKEU — Griffin. Ga 354 WKWF 

WKEY — Covington. Va 586 WKWK 

WICGN — Knoxville. Tenn 551 WKXL - 

WKHM — Jackson. Mich 419 WKXV- 

WKIC — Hazard. Ky 392 WKXY - 

WKID — Champaign-Urbana. Ill 367 WKY — 

WKIK — Leonardtown. Md 407 WKYB- 

WICIN — Kingsport. Tenn 551 WKYR - 

WKIP — Poughkeepsie. N. Y 482 WKYW 

WKIS — Orlando. Fla 343 WKZO - 

WKIX — Raleigh. N. C 495 WLAC - 

WKIZ — Key West. Fla 339 WLAD - 

WKJB — Mayaguez. P. R 615 WLAF - 

WKJG — Ft. Wayne. Ind 376 WLAG - 

WKKO — Cocoa. Fla 336 WLAK- 

WKKS — Vanceburg, Ky 396 WLAM - 

WKLA — Ludington. Mich 419 WLAN - 

WKLC — St. Albans, W. Va 604 WLAP - 

WKLE — Washington, Ga 359 WLAQ - 

WKLF — Clantcn, Ala 289 WLAR - 

WKLK — Cloquet, Minn 423 WLAS - 

WKLM — Wihnington. N. C 498 WLAT- 

WKLO — Louisville. Ky 393 WLAU - 

WKLV — Blackstone. Va 585 KLAV - 

WICLX — Paris. Ky 395 WLAY- 

WKLY — Hartwell. Ga 354 WLBA - 

WKLZ — Kalamazoo. Mich 419 WLBB - 

WKMC — Roaring Spring. Pa 535 WLBC - 

WKMF — Flint. Mich 417 WLBE- 

WKMH — Dearborn. Mich 415 WLBG - 

WKMI — Kalamazoo. Mich 419 WLBH - 

WKMT — Kings Mountain. N. C . 493 WLBJ — 

WKNB — New Britain. Conn 330 WLBK - 

WKNE — Keene. N. H 452 WLBN - 

WKNX — Saginaw. Mich 421 WLBR - 

WKNY — Kingston. N. Y 465 WLBZ - 

WKOA — Hopkinsville. Ky 392 WLCK - 

WKOK — Sunbury. Pa 536 WLCM - 

WKOP — Binghamton. N. Y 462 WLCO - 

WKOV — Wellston. Ohio 510 WLCS - 

WKOX — Framinghom. Mass 410 WLCX - 

279 



City State Page 

- Bluefield, W. Va 601 

- Kosciusko. Miss 431 

- New Kensington. Pa 531 

- Kingsport. Tenn 551 

- Cincinnati. Ohio 503 

- Mobile. Ala 292 

- Murphy, N. C 495 

- Columbia, Tenn 549 

- Cairo, 111 365 

- Waukegan, lU 374 

- Cortland, N. Y 463 

- Oil City, Pa 531 

- Milford, Del 333 

- West Jefferson, N. C ,. 498 

- Pulaski, Tenn 555 

- New Castle, Pa 531 

- Charlotte, N. C 489 

- Warrenton. Va 593 

- Thomasville. Ga 358 

- Sheboygan. Wis 611 

- South Paris. Me 405 

- Atlantic Beach. Fla 335 

- La Crosse, Wis 607 

- Cullman, Ala 289 

- Lewistown, Pa 530 

- San Juan, P. R 617 

- Brattleboro, Vt 584 

- Key West, Fla 339 

- Wheeling, W. Va 605 

- Concord, N. H 452 

- Knoxville, Tenn 552 

- Sarasota, Fla 347 

Oklahoma City, Okla 514 

- Paducah. Ky 395 

- Keyser, W. Va 603 

- Louisville, Ky 393 

- Kalamazoo, Mich 419 

- Nashville, Tenn 554 

- Danbury, Conn 329 

- LaFoUette, Tenn 552 

- La Grange, Ga 355 

- Lakeland. Fla 340 

- Lewiston. Me 404 

- Lancaster. Pa 529 

- Lexington. Ky 392 

- Rome. Ga 357 

- Athens. Tenn 548 

- Jacksonville. N. C 493 

- Conway. S. C 542 

- Laurel. Miss 431 

- Grand Rapids. Mich 417 

- Muscle Shoals. Ala 293 

- Gainesville. Ga 354 

Corrollton, Ga 35Z 

- Muncie. Ind 378 

Leesburg. Fla 340 

- Laurens, S. C 544 

- Mattoon. Ill 371 

Bowling Green, Ky 390 

-De Kalb. Ill 369 

- Lebanon. Ky 392 

- Lebanon. Pa 529 

Bangor. Me 404 

- Scot<sville. Ky 396 

- Lancaster. S. C 544 

- Eustis. Fla 337 

- Baton Rouge. La 397 

- La Crosse. Wis 607 



Station City State Page 

WLCY — St. Petersburg. Fla 345 

WLDB — Atlantic City, N. J 454 

WLDS — JacksonviUe, 111 370 

WLDY — Ladysmith, Wis 607 

WLEA — Hornell, N. Y 464 

WLEC — Sandusky, Ohio 509 

WLEE — Richmond. Va 591 

WLEM — Emporium, Pa 527 

WLEO — Ponce. P. R 616 

WLET — Toccoa, Ga 358 

WLEU — Erie, Pa 527 

WLEW — Bad Axe, Mich 414 

WLFA — Lafayette, Ga 355 

WLFH — Little Falls, N. Y 466 

WLIB — New York, N. Y 473 

WLIK — Newport, Tenn 555 

WLIL — Lenoir City, Tenn 552 

WLIP — Kenosha, Wis 607 

WLIS — Old Saybrook, Conn 331 

WLIV — Livingston, Tenn 552 

WLLH — Lowell-Lawrence, Mass 411 

WLMJ — Jackson, Ohio 507 

WLNA — Peekskill, N. Y 482 

WLNH — Laconia, N. H. 453 

WLOA — Braddock, Pa 525 

WLOB — Portland, Me 405 

WLOC — MunfordviUe, Ky 394 

WLOE — LeaksviUe, N. C 493 

WLOF — Orlando, Fla 343 

WLOG — Logan, W. Va 603 

WLOH — Princeton, W. Va 604 

WLOI — La Porte, Ind 377 

WLOK — Memphis, Tenn 553 

WLOL — Minneapolis, Minn 425 

WLON — Lincohiton, N. C 493 

WLOS — Asheville, N. C 488 

WLOU — Louisville, Ky 393 

WLOW — Norfolk, Va 589 

WLOX — Biloxi-Gulfport, Miss 428 

WLPM — Suffolk, Va 592 

WLPO — La Salle, 111 371 

WLRP — New Albany, Ind 378 

WLS — Chicago, 111 369 

WLSC — Loris, S. C 544 

WLSD — Big Stone Gap, Va 585 

WLSE — Wallace, N. C 497 

WLSH — Lansford, Pa 529 

WLSI — Pikeville, Ky 395 

WLSM — Louisville, Miss 431 

WLST — Escanaba, Mich 416 

WLSV — Wellsville, N. Y. 487 

WLTC — Gastonia, N. C 491 

WLVA — Lynchburg, Va 588 

WLW — Cincinnati, Ohio 503 

WLYC — Williamsport, Pa 537 

WLYN — Lynn, Mass 411 

WMAB — Munising, Mich 420 

WMAF — Madison, Fla 340 

WMAG — Forest, Miss 429 

WMAJ — State College. Pa 536 

WMAK — Nashville, Tenn 554 

WMAL — Washington, D. C 334 

WMAM — Marinette, Wis 608 

WMAN — Mansfield, Ohio 508 

WMAP — Monroe, N. C 494 

WMAQ — Chicago, III 369 

WMAS — Springfield, Mass 412 

WMAX —.Grand Rapids, Mich 417 



Station City State Page 

WMAY — Springfield, 111 374 

WMAZ — Macon, Ga 355 

WMBA — Ambridge, Pa. 524 

WMBC — Macon, Miss 431 

WMBD — Peoria, 111 373 

WMBG — Richmond, Va 590 

WMBH — JopUn, Mo 437 

WMBL — Morehead City, N. C 494 

WMBM — Miami Beach, Fla 342 

WMBN — Petoskey, Mich 421 

WMBO — Auburn, N. Y : 461 

WMBR — Jacksonville, Fla. .'. 339 

WMBS — Uniontown, Pa 536 

WMC — Memphis, Tenn. 553 

WMCA — New York, N. Y 475 

WMCH — Church Hill, Tenn 549 

WMCK— McKeesport. Pa 530 

WMCP — Columbia, Tenn 549 

WMCW — Harvard, 111 370 

WMDC — Hazlehurst. Miss. 430 

WMDD — Fajardo, P. R 615 

WMDF — Mount Dora, Fla 342 

WMDN — Midland, Mich 420 

WMEG — Eau Gallie, Fla 337 

WMEN — Tallahassee, Fla 347 

WMET — Miami Beach, Fla 342 

WMEV — Marion, Va 588 

WMEX — Boston, Mass 409 

WMFC — Monroeville, Ala 292 

WMFD — Wilmington, N. C 498 

WMFG — Hibbing, Minn 424 

WMFJ — Daytona Beach, Fla 336 

WMFR — High Point, N. C 492 

WMFS — Chattanooga, Tenn 549 

WMFT — Terre Haute, Ind 379 

WMGA — Moultrie, Ga 356 

WMGM — New York, N. Y 477 

WMGR — Bainbridge, Ga 351 

WMGW — Meadville, Pa 530 

WMGY — Montgomery, Ala 293 

WMIA— .Arecibo, P. R 615 

WMID — Atlantic City, N. J 454 

WMIE — Miami, Fla 341 

WMIK — Middlesboro, Ky 394 

WMIL — Milwaukee. Wis 608 

WMIN — St. Paul. Minn. 427 

WMIQ — Iron Mountain, Mich 41 fi 

WMIS — Natchez, Miss 432 

WMIX — Mt. Vernon, lU 372 

WMJM — Cordele, Ga 353 

WMLF — Pineville, Ky 395 

WMLP — Mihon, Pa 530 

WMLS — Sylacauga, Ala 294 

WMLT — Dublin, Ga 354 

WMMB — Melbourne. Fla 340 

WMMH — MarshaU, N. C 494 

WMMM — Westport. Conn 332 

WMMN — Fairmont, W. Va 602 

WMMS — Bath, Me 404 

WMMT — McMinnville, Tenn 553 

WMMW — Meriden, Conn 330 

WMNA — Gretna, Va 587 

WMNB — North Adams, Mass 412 

WMNC — Morganton, N. C 494 

WMNE — Menomonie, Wis 608 

WMNF — Richwood, W. Va 604 

WMNI — Columbus, Ohio 505 

WMNS — Clean, N. Y 481 

WMOA — Marietta, Ohio 508 



Station City State Page 

WMOD — Moundsville. W. Va 603 

WMOG — Brunswick. Go 351 

WMOH — Hamilton, Ohio 507 

WMOK — Metropolis, 111 371 

WMON — Montgomery, W. Va 603 

WMOP — Ocala, Fla 343 

WMOR — Morehead, Ky 394 

WMOV — Ravenswood, W. Va 604 

WMOX — Meridian, Miss 432 

WMOZ — Mobile, Ala 292 

WMPA — Aberdeen, Miss 427 

WMPL — Hancock, Mich 418 

WMPM — Smithfield, N. C 497 

WMPS — Memphis, Tenn 554 

WMPT — S. WilUamsport, Pa 536 

WMRB — Greenville, S. C 543 

WMRC — Milford, Mass 411 

WMRE — Monroe, Ga 356 

WMRF — Lewistown, Pa 530 

WMRI — Marion, Ind 378 

WMRN — Marion, Ohio 508 

WMRO — Aurora, 111 365 

WMRP — Flint, Mich 417 

WMSA — Massena. N. Y 466 

WMSC — Columbia, S. C 542 

WMSJ — Sylva, N. C 497 

WMSL — Decatur, Ala 289 

WMSR — Manchester, Tenn 552 

WMST — Mt. Sterling, Ky 394 

WMT — Cedar Rapids, Iowa 381 

WMTA — Central City, Ky 390 

WMTC — Vancleve, Ky 396 

WMTE — Manistee, Mich 420 

WMTL — Leitchfield, Ky 392 

WMTM — Moultrie, Ga 356 

WMTN — Morristown, Tenn 554 

WMTR — Morristown, N. J 454 

WMTS — Murfreesboro. Tenn 554 

WMUS — Muskegon. Mich 420 

WMUU — Greenville, S. C 543 

WMVA — Martinsville, Va 589 

WMVB — MillviUe, N. J 454 

WMVG — MilledgeviUe. Ga 356 

WMVO — Mt. Vernon. Ohio 508 

WMYB — Myrtle Beach, S. C 544 

WMYN — Madison, N. C 494 

WMYR — Ft. Myers. Fla 338 

WNAB — Bridgeport. Conn 329 

WNAC — Boston. Mass 409 

WNAE — Warren. Pa 536 

WNAG — Grenada. Miss. 429 

WNAH — Nashville. Tenn 555 

WNAK — Wilkes-Barre. Pa 537 

WNAM — Neenah, Wis 609 

WNAR — Norristown, Pa 531 

WNAT — Natchez. Miss 432 

WNAU — New Albany. Miss 432 

WNAV — AnnapoUs. Md 406 

WNAX — Yankton. S. D 548 

WNBF — Binghamton. N. Y 462 

WNBH — New Bedford. Mass 411 

WNBP — Newburyport, Mass 411 

WNBS — Murray. Ky 394 

WNBT — WeUsboro. Pa 537 

WNBZ — Saranac Lake. N. Y 483 

WNCA — Siler City. N. C 496 

WNCC — Bamsboro, Pa 524 

WNCO — Ashland. Ohio 501 



Station City State Page 

WNDB — Daytona Beach, Fla 336 

WNDR — Syracuse. N. Y 485 

WNDU — South Bend. Ind 379 

WNEB — Worcester. Mass 413 

WNEG — Toccoa, Ga 358 

WNEL — Caguas, P. R 615 

WNER — Live Oak, Fla 340 

WNES — Central City, Ky 390 

WNEW — New York, N. Y 479 

WNEX — Macon, Ga 355 

WNGO— Mayfield, Ky 394 

WNHC — New Haven, Conn 331 

WNIA — Buffalo, N. Y 463 

WNIK — Arecibo, P. R 615 

WNIL — Niles, Mich 420 

WNJR — Newark, N. J 455 

WNKY — Neon, Ky 394 

WNLC — New London, Conn 331 

WNLK — Norwalk, Conn 331 

WNMP — Evanston. Ill 370 

WNNC — Newton, N. C 495 

WNNJ — Newton, N. J 455 

WNNT — Warsaw, Va 593 

WNOE — New Orleans, La 400 

WNOG— Naples, Fla 342 

WNOK — Columbia, S. C 542 

WNOP — Newport, Ky 394 

WNOR — Norfolk, Va 589 

WNOS — High Point, N. C 492 

WNOW — York. Pa 538 

WNOX — Knoxville. Tenn 552 

WNPT — Tuscaloosa, Ala 294 

WNRG — Grundy, Va 587 

WNRI — Woonsocket, R. 1 539 

WNRV — Narrows, Va 589 

WNSL — Laurel, Miss 431 

WNSM — Valparaiso, Fla 348 

WNTA — Newark, N. J 455 

WNUZ — Talladega. Ala 294 

WNVA — Norton, Va 590 

WNVY — Pensacola. Fla 344 

WNXT — Portsmouth, Ohio 509 

WOAI — San Antonio. Tex 578 

WOAP — Owosso. Mich 421 

WOAY — Oak Hill, W. Va. 604 

WOBS — JacksonviUe, Fla 339 

WOBT — Rhinelander, Wis 610 

woe — Davenport, Iowa 382 

WOCB — West Yarmouth, Mass 413 

WOCH — North Vernon, Ind 378 

WOHI — East Liverpool. Ohio 506 

WOHO — Toledo, Ohio 509 

WOHP — Bellefontaine. Ohio 502 

WOHS — Shelby, N. C 496 

WOIA — Saline, Mich 421 

WOIC — Columbia, S. C 542 

WOKB — Winter Garden, Fla 349 

WOKE — Charleston. S. C 541 

WOKJ — Jackson. Miss 431 

WOKK — Meridian, Miss 432 

WOKO — Albany. N. Y 461 

WOKS — Columbus. Ga 352 

WOKZ — Alton. lU 365 

WOKY — Milwaukee. Wis 609 

WOL — Washington. D. C 334 

WOLF — Syracuse. N. Y 485 

WOLS — Florence. S. C 542 

WOMI — Owensboro. Ky 394 



281 



Station City State Page 

WOMP — Bellaire. Ohio 502 

WOMT — Manitowoc, Wis 608 

WONA — Winona. Miss 433 

WOND — Pleasantville, N. J 455 

WONE — Dayton. Ohio 506 

WONG — Oneida. N. Y 481 

WONN — Lakeland. Fla 340 

WONW — Defiance. Ohio 506 

WOOD — Grand Rapids. Mich 418 

WOOF — Dothan. Ala 289 

WOOK — Washington, D. C 334 

WOOO — Deland, Fla 337 

WOOW — Greenville, N. C 492 

WOPA — Oak Park. Ill 372 

WOPI — Bristol, Tenn 548 

WOR — New York. N. Y 475 

WORA — Mayaguez. P. R 615 

WORC — Worcester. Mass 413 

WORD — Spartanburg. S. C 545 

WORK — York, Pa 538 

WORL — Boston. Mass 409 

WORM — Savannah. Tenn 555 

WORX — Madison, Ind 378 

WOSC — Fulton. N. Y 464 

WOSH — Oshkosh, Wis 610 

WOTR — Corry. Pa 526 

WOTT — Watertown. N. Y 487 

WOTW — Nashua, N. H 453 

WOVE — Welch, W. Va 605 

WOW — Omaha, Neb 450 

WOWE — Allegan, Mich 414 

WOWL — Florence. Ala 290 

WOWO — Ft. Wayne, Ind 376 

WOXF — Oxford, N. C 495 

WOZK — Ozark. Ala 293 

WPAB — Ponce, P. R 616 

WPAC — Patchogue, N. Y 482 

WPAD — Paducah, Ky 395 

WPAG — Ann Arbor, Mich 414 

WPAL — Charleston, S. C 541 

WPAM — Pottsville, Pa 534 

WPAQ — Mt. Airy. N. C 494 

WPAR — Parkersburg. W. Va 604 

WPAT — Peterson, N. J 455 

WPAW — Pawtucket, R. 1 538 

WPAX — Thcmasville, Ga 358 

WPAY — Portsmouth, Ohio 509 

WPAZ — Pottstown, Pa 534 

WPBC — Minneapolis, Minn 425 

WPCC — Clinton. S. C 541 

WPCF — Panama City, Fla 344 

WPCO — Mount Vernon. Ind 378 

WPCT — Putnam, Conn 331 

WPDM — Potsdam, N. Y 482 

WPDQ ~ Jacksonville, Fla 339 

WPDR — Portage. Wis 610 

WPDX — Clarksburg. W. Va 602 

WPEL — Montrose. Pa 530 

WPEN — Philadelphia, Pa 533 

WPEO — Peoria, 111 373 

WPEP — Taunton, Mass 413 

WPET — Greensboro, N. C 492 

WPFA — Pensacola, Fla 344 

WPFB — Middletown. Ohio 508 

WPFP — Park Falls, Wis 610 

WPGC — Washington, D. C 334 

WPGW — Portland, Ind 379 

WPHB — Philipsburg, Pa 533 



Station City State Page 

WPIC — Sharon, Pa 535 

WPID — Piedmont, Ala 293 

WPIK — Alexandria, Va. 585 

WPIN — St. Petersburg, Fla 345 

WPIT — Pittsburgh. Pa 534 

WPKE — Pikeville. Ky 395 

WPKO — Waverly. Ohio 510 

WPKY — Princeton. Ky 395 

WPLA — Plant City. Fla. . . 344 

WPLH — Huntington. W. Va 603 

WPLK — Rockmart. Ga. 357 

WPLM — Plymouth, Mass 412 

WPLO — Atlanta, Ga 350 

WPLY — Plymouth, Wis 610 

WPME — Punxsutawney. Pa 534 

WPMP — Pascagoula, Miss 432 

WPNC— Plymouth. N. C 495 

WPNF — Brevard. N. C 488 

WPNX — Phenix City. Ala 293 

WPOM — Pcmpano Beach. Fla. 345 

WPON — Pontiac. Mich 421 

WPOP — Hartford, Conn 329 

WPOR — Portland. Me 405 

WPOW — New York. N. Y 481 

WPPA — Pottsville. Pa 534 

WPRA — Mayaguez. P. R 615 

WPRC — Lincoln, 111 371 

WPRE — Prarie Du Chien, Wis 610 

WPRN — Butler. Ala 288 

WPRO — Providence. R. 1 538 

WPRP — Ponce. P. R 616 

WPRS — Paris. Ill 372 

WPRT — Prestonsburg. Ky 395 

WPRW — Manassas. Va 588 

WPRY — Perry. Fla 344 

WPTF — Raleigh. N. C 495 

WPTR — Albany, N. Y 461 

WPTS — Pittston, Pa 534 

WPTW — Piqua, Ohio 508 

WPTX — Lexington Park. Md 407 

WPUV — Pulaski, Va 590 

WPVA — Petersburg, Va. 590 

WPVL — Painesville, Ohio 508 

WQAM — Miami. Fla 341 

WQBC — Vicksburg. Miss 433 

WQDY — Calais. Me 404 

WQIC — Meridian. Miss 432 

WQIK — Jacksonville, Fla 339 

WQOK — Greenville. S. C 543 

WQTE — Detroit, Mich 416 

WQUA — Moline. Ill 372 

WQXI — Atlanta. Ga 350 

WQXQ — Ormond Beach, Fla 343 

WQXR — New York. N. Y 481 

WQSN — Charleston. S. C 541 

WQXT — Palm Beach, Fla 344 

WRAC — Racine. Wis 610 

WRAD — Radford. Va 590 

WRAG — CarroUton. Ala 289 

WRAJ — Anna. Ill 365 

WRAK — Williamsport. Pa 537 

WRAL — Raleigh. N. C 495 

WRAM — Monmouth. Ill 372 

WRAP — Norfolk. Va 589 

WRAW — Reading. Pa 534 

WRAY — Princeton. Ind 379 

WRBC — Jackson. Miss 431 

WRBL — Columbus. Ga 353 



282 



Station City State Page 

WRC — Washington, D. C 334 

WRCA — New York, N. Y 481 

WRCD — Dalton. Ga 353 

WRCO — Richland Center, Wis 611 

WRCV — Philadelphia, Pa 533 

WRDB — Reedsburg, Wis 610 

WRDO — Augusta. Me 403 

WRDW — Augusta, Ga 351 

WREB — Holyoke, Mass 411 

WREC — Memphis, Tenn. 554 

WREL — Lexington, Va 588 

WREM — Remsen, N. Y 482 

WREN — Topeka, Kan 389 

WREV — ReidsviUe, N. C 495 

WRFB — Tallahassee, Fla 347 

WRFC — Athens, Ga 350 

WRFD — Worthington, Ohio 510 

WRFS — Alexander City, Ala 287 

WRGA — Rome. Ga 357 

WRGR — Starke. Fla 347 

WRGS — Rogersville, Term 555 

WRHC — Jacksonville, Fla 339 

WRHI — Rock mil, S. C 545 

WRIB — Providence, R. 1 538 

WRIC — Richlands. Va 590 

WRIG — Wausau. Wis 612 

WRIM — Pahokee. Fla 343 

WRIO — Rio Piedras. P. R 616 

WRIP — Rossville, Ga 357 

WRIS — Roanoke, Va 592 

WRIT — Milwaukee, Wis 609 

WRIV — Riverhead, N. Y 483 

WRJN — Racine, Wis 610 

WRJW — Picayune, Miss 433 

WRKD — Rockland, Me 405 

WRKH — Rockwood. Tenn 555 

WRLD — West Point. Ga 359 

WRMA — Montgomery. Ala 293 

WRMF — Titusville. Fla 348 

WRMN — Elgin. Ill 370 

WRMS — Beardstown. Ill 365 

WRNB — New Bern. N. C 495 

WRNl — Richmond. Va 591 

WROA — Gulfport. Miss 430 

WROB — West Point, Miss 433 

WROD — Daytona Beach. Fla 337 

WROK — Rockford, 111 373 

WROM — Rome. Ga 357 

WRON — Ronceverte, W. Va 604 

WROS — Scottsboro. Ala 293 

WROV — Roanoke. Va. 592 

WROW — Albany, N. Y 461 

WROX — Clarksdale. Miss 428 

WROY — Carmi. Ill 367 

WRPB — Warner Robbins. Ga 359 

WRR — Dallas. Tex 564 

WRRF — Washington, N. C 497 

WRRR — Rockford. Ill 373 

WRRZ — Clinton. N. C 489 

WRSA — Saratoga Springs, N. Y 483 

WRSW — Warsaw. Ind 380 

WRTA — Altoona. Pa 524 

WRUF — Gainesville. Fla 338 

WRUM — Rumford. Me 405 

WRUN — Utica. N. Y 487 

WRUS — Russellville, Ky 396 

WRVA — Richmond. Va 591 

WRVK — Renfro Valley. Ky 395 



Station City State Page 

WRVM — Rochester. N. Y 483 

WRWB — Kissimmee. Fla 339 

WRWH — Cleveland. Ga 352 

WRWJ — Selma. Ala 294 

WRXO — Roxboro. N. C 496 

WSAC — Ft. Knox. Ky 391 

WSAI — Cincinnati, Ohio 503 

WSAL — Logansport, Ind 377 

WSAM — Saginaw, Mich 421 

WSAN — Allentown, Pa 523 

WSAR — Fall River, Mass 410 

WSAT — Salisbury, N. C 496 

WSAU — Wausau, Wis 612 

WSAV — Savannah, Ga 357 

WSAY — Rochester, N. Y 483 

WSAZ — Huntington, W. Va 603 

WSB — Atlanta, Ga 350 

WSBA— York, Pa 538 

WSBB — New Smyrna Beach, Fla 343 

WSBC — Chicago, lU 369 

WSBS — Great Barrington, Mass 410 

WSBT — South Bend, Ind 379 

WSCR — Scranton, Pa 535 

WSDB — Homestead. Fla 338 

WSDR — Sterling, 111 374 

WSEN — Baldwins viUe, N. Y 461 

WSET — Glens Falls, N. Y 464 

WSEV — Sevierville, Tenn 556 

WSFB — Quitman. Ga 356 

WSFC — Somerset. Ky 396 

WSFT — Thomaston, Ga 358 

WSGA — Savannah, Ga 357 

WSGC — Elberton, Ga 354 

WSGN — Birmingham, Ala 288 

WSGW — Saginaw, Mich 421 

WSHE — Raleigh, N. C 495 

WSIC — StatesviUe, N. C 497 

WSID — Baltimore, Md 407 

WSIG — Mount Jackson. Va 589 

WSIP — Paintsville, Ky 395 

WSIR — Winter Haven. Fla 349 

WSIV — Pekin. Ill 372 

WSIX — Nashville. Tenn 555 

WSJC — Magee. Miss 432 

WSJM — St. Joseph. Mich 421 

WSJS — Winston-Salem. N. C 499 

WSKI — Montpelier. Vt 584 

WSKP — Miami. Fla 341 

WSKY — AsheviUe. N. C 488 

WSLB — Ogdensburg. N. Y 481 

WSLI — Jackson. Miss 431 

WSLM — Salem. Ind 379 

WSLS. — Roanoke. Va 592 

WSM — Nashville. Tenn 555 

WSMB — New Orleans. La 401 

WSME — Sanford. Me 405 

WSMI — Litchfield. Ill 371 

WSMN — Nashua. N. H 453 

WSMT — Sparta. Tenn 556 

WSNJ — Bridgeton. N. J 454 

WSNT — SandersviUe. Ga 357 

WSNW — Seneca. S. C 545 

WSNY — Schenectady. N. Y 484 

WSOC — Charlotte. N. C 489 

WSOK — Savannah. Ga 357 

WSOL — Tampa. Fla 348 

WSON — Henderson. Ky 392 

WSOO — Sault Ste. Marie. Mich 422 



283 



Station City State Page 

WSOY — Decatur, 111 369 

WSPA — Spartanburg, S. C 545 

WSPB — Sarasota, Fla 347 

WSPD — Toledo. Ohio 509 

WSPN — Saratoga Springs, N. Y. 484 

WSPR — Springiield, Mass 413 

WSPT — Stevens Point, Wis 611 

WSRA — Milton, Fla 342 

WSRC — Durham, N. C 490 

WSRO — Marlborough, Mass 411 

WSRW — HiUsboro, Ohio 507 

WSSB — Durham, N. C 490 

WSSC — Sumter, S. C 546 

WSSO — Starkville, Miss 433 

WSSV — Petersburg. Va 590 

WSTA — St. Thomas, V. 1 617 

WSTC — Stamford, Conn 331 

WSTL — Eminence, Ky 391 

WSTN — St. Augustine, Fla. 345 

WSTP — Salisbury, N. C 496 

WSTR — Sturgis, Mich 422 

WSTS — Massena, N. Y 466 

WSTU — Stuart, Fla 347 

WSTV — Steubenville, Ohio 509 

WSUB — Grotcn, Conn 329 

WSUG — Clewiston, Fla 336 

WSUH — Oxford, Miss 432 

WSUN — St. Petersburg, Fla 345 

WSUX — Seaford, Del 333 

WSUZ — Palatka. Fla 344 

WSVA — Harrisonburg. Va 588 

WSVS — Crewe, Va 586 

WSWN — BeUe Glade, Fla 335 

WSWV — Pennington Gap, Va 590 

WSWW — PlatteviUe, Wis 610 

WSYB — Rutland. Vt 584 

WSYD — Mt. Airy. N. C 494 

WSYL — Sylvania. Ga 358 

WSYR — Syracuse, N. Y 485 

WTAB — Tabor City. N. C 497 

WTAC — Flint, Mich 417 

WTAD — Quincy, 111 373 

WTAG — Worcester, Mass 413 

WTAL — Tallahassee, Fla 347 

WTAN — Clearwater, Fla 335 

WTAO — Boston, Mass 410 

WTAP — Parkersburg, W. Va 604 

WTAQ — La Grange, 111 371 

WTAR — Norfolk. Va 590 

WTAW — Bryan, Tex 560 

WT AX — Springfield, 111 374 

WTAY — Robinson. Ill 373 

WTBC — Tuscaloosa, Ala 294 

WTBF — Troy. Ala ,294 

WTBO — Cumberland. Md 407 

WTCB — Flcmaton, Ala 290 

WTCH — Shawano, Wis 611 

WTCJ — Tell City, Ind 379 

WTCM — Traverse City, Mich 422 

WTCN — Minneapolis, Minn 425 

WTCO — Campbellsville. Ky 390 

WTCR — Ashland. Ky 390 

WTCS — Fairmont. W. Va 602 

WTCW — Whitesburg, Ky 396 

WTEL — Philadelphia, Pa 533 



Station City State Page 

WTHE — Spartanburg, S. C 545 

WTHG — Jackson, Ala 291 

WTHI — Terre Haute, Ind. 380 

WTHR — Panama City, Fla 344 

WTIC — Hartford. Conn 329 

WTIF — Tifton, Ga 358 

WTIG — MassiUon, Ohio 508 

WTIK — Durham. N. C 490 

WTIL — Mayaguez, P. R 616 

WTIM — Taylorville, 111. 374 

WTIP — Charleston, W. Va 602 

WTIV — Titusville. Pa 536 

WTIX — New Orleans. La 401 

WTJH — East Point, Ga 354 

WTJS — Jackson, Tenn 551 

WTKM — Hartford, Wis 607 

WTKO — Ithaca, N. Y 465 

WTLB — Utica, N. Y 487 

WTLO — Somerset, Ky 396 

WTLS — Tallassee, Ala 294 

WTMA — Charleston, S. C 541 

WTMB — Tcmah, Wis 611 

WTMC — Ocala, Fla 343 

WTMJ — Milwaukee. Wis 609 

WTMP — Tampa. Fla 348 

WTMT — Louisville. Ky. 393 

WTNC — Thomasville, N. C 497 

WTND — Orangeburg, S. C 545 

WTNJ — Trenton, N. J 456 

WTNS — Coshocton, Ohio 506 

WTNT — Tallahassee, Fla. 347 

WTOB — Winston-Salem, N. C 499 

WTOC — Savannah, Ga 357 

WTOD — Toledo, Ohio 509 

WTOE — Spruce Pine, N. C 497 

WTOL — Toledo, Ohio 509 

WTON — Staunton, Va 592 

WTOP — Washington, D. C 334 

WTOR — Torrington, Conn 332 

WTOT — Mariarma, Fla 340 

WTPR — Paris, Tenn 555 

WTRA — Latrobe, Pa 529 

WTRB — Ripley, Tenn 555 

WTRC — Elkhart, Ind 375 

WTRL — Bradenton, Fla 335 

WTRN — Tyrone, Pa 536 

WTRO — Dyersburg, Tenn 550 

WTRP— LaGrange, Ga 355 

WTRR — Sanf ord, Fla 345 

WTRU — Muskegon, Mich 420 

WTRW — Two Rivers, Wis 611 

WTRX — Flint, Mich 416 

WTRY — Troy, N. Y 485 

WTSA — Brattleboro, Vt 584 

WTSB — Lumberton, N. C 494 

WTSL — Hanover, N. H 452 

WTSN — Dover, N. H 452 

WTSV — Claremont, N. H 452 

WTTB — Vero Beach, Fla 348 

WTTH — Port Huron, Mich 421 

WTTL — Madisonville, Ky 393 

WTTM — Trenton, N. J 455 

WTTN — Watertown, Wis 612 

WTTR — Westminster, Md 408 

WTTS — Bloomington. Ind 375 



284 



Station City State Page 

WTTT — Arlington, Fla 335 

WTUG — Tuscaloosa, Ala 295 

WTUP — Tupelo. Miss 433 

WTUX — Wilmington. Del 333 

WTVB — Goldwater. Mich 415 

WTVL — Waterville, Me 405 

WTVN — Columbus. Ohio 505 

WTWA — Thomson. Ga 358 

WTWB — Auburndale. Fla 335 

WTWN — St. Johnsbury. Vt 585 

WTXL — West Springfield, Mass 413 

WTYC — Reck Hill. S. C 545 

WTYM — Springfield, Mass 413 

WTYN — Tryon. N. C 497 

WTYS — Marianna. Fla 340 

WULA — Eufaula, Ala 290 

WUSJ — Lockport, N. Y 468 

WUST — Washington, D. C 334 

WVAM — Altoona, Pa 524 

WVCG — Coral Gables, Fla 336 

WVCH — Chester, Pa 526 

WVEC — Hampton, Va 588 

WVET — Rochester, N. Y 483 

WVIM — Vicksburg, Miss 433 

WVIP — Mt. Kisco. N. Y 4S6 

WVJP — Caguas. P. R 615 

WVJS — Owensboro. Ky 394 

WVKO — Columbus. Ohio 506 

WVLD — Valdosta, Ga 359 

WVLK — Lexington, Ky 392 

WVLN — Olney, 111 372 

WVMC — Mount Carmel, III 372 

WVMI — Biloxi, Miss 428 

WVNA — Tuscumbia, Ala 295 

WVNJ — Newark, N. J 455 

WVOK — Birmingham, Ala 288 

WVOL — Nashville, Tenn 555 

WVOP — Vidalia, Ga 359 

WVOS — Liberty, N. Y 466 

WVOT — WUson, N. C 498 

WVOW — Logan, W. Va 603 

WVOX — New Rochelle, N. Y 466 

WVPO — Stroudsburg, Pa 536 

WVSC — Somerset. Pa 535 

WWW — Grafton-Fairmont. W. Va 692 

WWBC — Bay City. Mich 414 

WWBD — Bamberg. S. C. 540 

WWBZ — Vineland. N. J 456 

WWCA — Gary. Ind 376 

WWCC — Bremen. Ga 351 

WWCO — Waterbury. Conn 332 

WWDC — Washington. D. C 334 

WWGP — Sonford. N. C 496 

WWGS — Tifton. Ga 358 

WWHG — Hornell. N. Y 485 

WWIL — Ft. Lauderdale. Fla 337 

WWIN — Baltimore. Md 407 

WWIS — Black River Falls. Wis 606 

WWIT — Canton. N. C 488 

WWIZ — Lorain. Ohio 507 

WWI — Detroit. Mich 416 



Station City State Page 

WWJB — Brooksville, Fla 335 

WWKY — Winchester, Ky 396 

WWL — New Orleans, La 401 

WWNC — Asheville, N. C 488 

WWNH — Rochester, N. H 453 

WWNR — Beckley, W. Va 601 

WWNS — Statesboro, Ga 358 

WWNY — Watertown, N. Y 487 

WWOD — Lynchburg, Va 588 

WWOK — Charlotte, N. C 489 

WWOL — Buffalo, N. Y 463 

WWON — Woonsocket, R. 1 539 

WWPA — Williamsport, Pa 537 

WWPF — Palatka, Fla 344 

WWRI — West Warwick, R. 1 539 

WWRJ — White River Junction, Vt 585 

WWRL — New York, N. Y 481 

WWSC — Glens Falls, N. Y 464 

WWSR — St. Albans, Vt 584 

WWST — Wooster. Ohio 510 

WWSW — Pittsburgh. Pa 534 

WV/VA — Wheeling. W. Va 605 

WWWB — Jasper. Ala 291 

WWWF — Fayette. Ala 290 

WWWR — Russellville, Ala 293 

WWWW — Rio Piedras, P. R 616 

WWXL — Manchester. Ky 393 

WWYO — Pineville, W. Va 604 

WXAL — Demopolis. Ala 289 

WXGI — Richmond. Va 591 

WXLI — Dublin, Ga 354 

WXLW — Indianapolis, Ind 377 

WXOK — Baton Rouge, La 398 

WXRF — Guayama, P. R 615 

WXXX — Hattiesburg, Miss 430 

WXYZ — Detroit. Mich 416 

WYCL — York. S. C 546 

WYDE — Birmingham, Ala 288 

WYFE — New Orleans, La 401 

WYLD — New Orleans, La 400 

WYMB — Manning, S. C 544 

WYND — Sarasota, Fla 347 

WYNG — Warwick, R. 1 539 

WYNN — Florence. S. C 542 

WYOU — Newport News. Va 589 

WYRN — Louisburg. N. C 493 

WYSE — Lakeland. Fla 340 

WYSL — Buffalo. N. Y. 462 

WYSR — Franklin. Va 587 

WYTH — Madison. Ga 356 

WYTI — Rocky Mount, Va 592 

WYVE — Wytheville. Va 593 

WYZE — Atlanta. Ga 350 

WZEP — De Funiak Springs. Fla 337 

WZIP — Cincinnati. Ohio 503 

WZKY — Ahoskie. N. C 487 

WZOB — Ft. Payne. Ala 290 

WZOK — Jacksonville. Fla 339 

WZRO — Jacksonville Beach. Fla 339 

WZYX — Cowan. Tenn 549 

XEAK — San Diego. Calif 318 



285 



RADIO-1960 STYLE 

. . . Ifs A Pleasure To Welcome You 

By PAUL F. HARRON 
President, World Broadcasting System, Inc. 




THROUGHOUT my many years in 
the broadcasting business I don't 
believe I enjoyed any period more 
than the first few months of 1960. For 
during this key period the return to 
improved radio programming began 
to become apparent. Broadcasters 
threw off the yoke of sameness worn 
by so many of their fellow operators 
and adopted a creative individualis- 
tic approach. 

It seemed to occur all over the 
country at about the same time. I 
was even lucky enough to hear a 
change take place in mid-air, so to 
speak . . . wherein at a given time a 
station dramatically portrayed the 
old abandoned sound, then a sam- 
ple of the new. What particularly 
heartened me about these changes 
toward a more conservative and var- 
ied pattern of sounds was the way 
the announcers and disc Jockeys wel- 
comed them. 

To set forth the type of program- 
ming that was being ditched right 
and left would be a waste of space. 
Anyone with a modicum of taste 
knows the patterns of sound that were 
so heavily criticized. Also, let me 
make plain, it was not any specific 
element or elements which provoked 
the listener groans, rather it was the 
way such were used so frequently, or 
consecutively, or simultaneously! But 
don't get me wrong — I'm all for mak- 
ing radio as distinctive and creative 
as possible, just so it all goes to 
make the medium more appreciated 
and thereby more productive. 

But now that the old-sound inter- 
ment is definitely under way, let's 



spend some time with the new-born 
programming concepts that are prov- 
ing interesting even to venerable 30- 
hour-a-week TV addicts. Take music, 
for instance — station managers are 
experiencing welcome surprise in dis- 
covering it is not imperative to pro- 
gram 'down' to win audiences. 
They're playing all kinds of music, 
and once again using their show bus- 
iness horse sense as to whether the 
sound is good, and thereby worthy 
of play, or not. Some managers, al- 
most as if in a fit of frenzy, chucked 
charts, polls and whole segments of 
their obscurely labeled records into 
the rubbish pile — and began to lis- 
ten to their own stations again! More 
than one has explained, "It is not 
necessary for me to play the same 
stuff as everybody else to survive. 
I'm trying my own ideas and ap- 
parently listeners like what I like be- 
cause I've been beseiged by letters 
and calls urging me to continue the 
new way." Now when this happens, 
I'm sure that sales — including mer- 
chandise sales off the counter — ^will 
follow. 

At World, of course, we're pleased 
with these new trends. We believe 
them to be right for the industry, and 
we know they point straight in our 
direction. For we're geared, as al- 
ways, to help stations program in 
numerous ways — all tasteful and all 
productive. We already have the 
new styled production tools so dras- 
tically needed by so many stations 
— as well as the features, promotions, 
and talk-shows. Radio programming, 
1960 style, it's a pleasure to welcome 
you. 



286 



WAVO— Alberlville— 1947 

Frequency: 630 Kc Power: 1000 Watts d. 

Owned-Oper. By Sand Mt. Bcstg. Senriee 

Buciness-Studio Address P. O. Box 411 

Tel.: 830 Independent 

Newspaper Aililia Sand Mt. Reporter 

Pres., Gen. Mgr Pat M. Couxington 

Comm. Prom. Mgr John Gulp 

Prog. Dir., Sales Prom Bill Hagler 

Chief Engineer Delbon Hooper 

WRFS-Alexander Cily-1947 

Frequency: 1050 Kc Power: 1000 Watts 

Owned-Operated By.. Piedmont Serrice Corp. 

Business-Studio Address 138 Modn St. 

Tel.: Adams 4-2566 KBS 

Representative Sears & Ayers, Dixieland 

General Mgr Jim Whatley 

WCTA-Andalusia-1946 

Frequency: 920 Kc. Power: 5 Kw. d., 500 W. n. 

Owned-Oper. By Andalusia Bcstg. Co., Inc. 

Address Saniord Rd., P. O. Box 29 

Tel.: CA 2-1144 KBS 

Pres., Gen. Mgr J. Dige Bishop 

Comm. Mgr Donald Cooke 

Program Director Bob Duck 

Chief Engineer J. D. Bishop 

WANA-Annislon-1954 

Frequency: 1490 Kc Power: 250 Watts 

Owned Anniston Radio Co. 

Address 115 W. 33rd St. 

Tel.: AD 7-1627 KBS 

Owner C. L. Graham 

WDNG-Annislon-1957 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Potts Broadcasting Co. Inc. 

Address Box 1280 

Tel: Adams 6-4152 Independent 

President. Gen. Mgr Thomas S. Potts 

Commercial Mgr Ralph Burgess 

Program Dir Winston Maxwell 

Sales Prom. Mgr Robert M. Price 

Chief Engineer Harry Dickinson 

WHMA-Annislon-1938 

Frequency: 1390 Kc. .Pw: 5000 d.; 1000 Kw. n. 
Owned-Operated By . . Anniston Bcstg. Co., Inc. 

Business-Studio Address Radio Bldg. 

Tel.: AD 8-7545 ABC 

Newspaper Affil Anniston Star 

Representative Walker-Rawalt Co. 

President Harry M. Ayers 

Gen.-Sta. Mgr Malcolm Street 

Commercial Manager George Rutlege 

Program Director W. Hall Wray 

Publicity Director E. Cody Hall 

Sales Prom. Mgr Frank Burgess 

Chief Engineer James A. RudiOB 



WJMW-Athens-1948 

Frequency: 730 Kc Power: 1000 Wotts d. 

Owned-Operated By . . . Athens Bcstg. Co., Inc. 

Business-Studio Address P.O. Box 386 

Tel.: 565 Independent 

Pres.-Gen. Mgr Homer F. Dunnavant 

Chief Eng William G. Mitchell 

WATM-Almore-1949 

Frequency: 1590 Kc Power: 5000 Watts 

Owned-Operated By Southland Bcstg. Co. 

Address P. O. Box 59 

TeL: 50 Independent 

Gen. Mgr., Ch. Eng T. C. ^^iard 

Comm. Mgr., Julia Miniard 

Program Director Jimmie Crews 

WAUD-Auburn-1947 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Auburn Bcstg. Co. 

Address Box 391 

Tel.: TU 7-3401 ABC 

Pres.. Gen.-Sta. Mgr Elmer G. Salter 

Sales Prom. Mgr Bob Sanders 

Program Director Jean Jetton 

Publicity Director Elmer Saltier 

Chief Engineer George Murphy 

WBCA-Bay Minelle-1957 

Frequency: 1150 Kc Power: 1 Kw., d. 

Owned SW Alabama Bcstg. Co., Inc. 

Address Box 426 

Tel.: 2281 KBS 

Newspaper Affiliation Baldwin Times 

President J. H. Faulkner 

Gen. Mgr Jim Stewart 

Prog. Dir Billy Walker 

Station Mgr Clem Courtney 

Publicity Sis. Prom Bob Robinson 

Chief Engineer R. A. Swltser 

WEZB— Bessemer— 1953 

Frequency: 1450 Kc Power: 250 Kw. d. 

Owned: Bessemer Bcstg. Co. 

Address P.O. 1469 

Pres. Gen. Mgr Gene Newman 

Commercial Mgr Gaines Allen 

Chief Engineer V. Qoero 

W A P 1— Birmingham— 1922 

Frequency: 1070 Kc. .PowerrSO Kw d.; 5 Kw n. 

Oper. By Alabama Bcstg. Sys. Inc. 

Address P. O. Box 2553 

Tel.: FAirfax 3-6141 NBC 

Representative Henry I. Christal 

Pres. & Gen. Mgr Charles F. Grisham 

V.P. & Admin. Dir Ray A. Furt 

V.P. & Sales Dir Albert J. Gillen 

Program Dir Horace Pumphrey 

Promotion Director James Chenoweth 

Chief Engineer J. V. Sanderson 



287 



ALRBaMR 

W A T V— Birmingham— 1958 

Frequency: 900 Kc. . . . .Power: 1000 Watts d. 

Owned-Operated By American Electronix 

Address 710 S. 22nd St. 

Tel.: FA 4-2541 Independent 

Sta. Repressntative Avery -Knodel 

President E. C. Atkerson 

General Sta. Mgr . .Maury Farrell 

Program Dir Rick Maze 

Publicity Dir Stan Vainrib 

Chief Engineer Robert L. Du Priest 

W B R C— Birmingham— 1925 

Frequency: 960 Kc Power: 5000 Watts 

Owned-Oper. By Taft Broadcasting Co. 

Address 1729 2nd Ave., N. 

Tel.: AL 2-3172 Independent 

Sta. Representative Katz 

President Hulbert Taft. Jr. 

General. Sta. Mgr Lloyd B. Taft 

Comm. Prom. Mgr William O. Mogge 

Program Director Claude Raney 

Chief Engineer Hardy Carl 

W C S T— Birmingham— 1953 

Frsquency: 1260 Kc Power: 5000 Watts d. 

Owned-Oper. By Chapman Ra<^o-TV Co. 

Business Address 725 S. 22nd Si. 

Tel.: AL 2-3019 ABC 

Sta. Representative Weed 

Owners G. K. & W. A. Chapman 

Comm., Public Dir W. R. Kennedy 

Program Dir George Chapman 

Seles Prom. Mgr Rody Clark 

Chief Engineer Bill Chapman 

WED E— Birmingham— 1949 

Frequency: 1220 Kc Power: 1000 Wcrtts d. 

Owned-Operated By . . . Radio Birmingham, Inc. 

Business Address 1490 Fourth Ave.. N. 

Tel.: FA 3-1220 Independent 

Representative Dore 

President, Gen. Mgr James R. Bonfils 

Chief Engineer Charles Kirkpatrick 

WEHN— Birmingham— 1950 

Frequency: 1320 Kc Power: 5000 d. 

Owned By John McLendon & Assoc. 

Business Address Box 1469 

,Tel.: FA 4-4518 Independent 

xlepresentotive John E. Pearson Co. 

President John McLendo" 

Gen. & Sta. Manager William Anderson 

Commercial Manager Ed. Phelan 

Sales Promotion Manager Paul Bishop 

Program Director Erskine Faush 

Publicity Dir Joe Lackey 

Chief Engineer Carl Mcrlens 

W J L ®— Birmingham— 1942 

Frequency: 1400 Kc Power: 250 Watts 

Owned By Johnston Bcstg. Co. 

Business Address P.O. Box 53S7 

Tel.: FA 4-3466 Independeni 



Representative . . .Forjoe 

President George Johnston, Jr. 

Gen. Manager James Connolly 

Program Director Mary Vodl 

Chief Engineer Cliff Goggons 

W S G M— Birmingham— 1927 

Frequency: 610 Kc. .Power: 5 Kw. d., 1 Kw. n. 

Owned Winston-Salera . Broadcasting Co. 

Address 2320 7th Avenue South 

Tel.: FA 2-3440 Independent 

Rep Venard, Rintoul & McConn«ell; Ayers 

President James W. Coon 

Gen. Mgr Ben K. McKinnon 

Chief Engineer Emmett J. Smith 

W V E— Birmingham— 1947 

Frequency: 690 Kc Power: 50.000 Watts d. 

Owned-Oper. By Voice of Dixie, Inc. 

Address P. O. Box 2468 

Tel.: ST 7-2601 Independent 

Representative Radio-TV Reps., Inc. 

P es.. Gen., Sta. Mgr Iralee W. Benns 

Comm.. Sales Mgr.. Prog., Pub. Dir.. Ira Leslie 
Chief Engineer R. G. Blaskow 

W Y D E— Birmingham— 1957 

Frequency: 850 Kc. Power: 10 Kw. d.; 1 Kw. n. 

Owned-Oper. By . I. Herbert, B. Judis 

Address 1901 Montgomery Hi-Way 

Tel.: FAirfox 2-4511 Independent 

Representative Adam Young 

President Ira Herbert 

Gen. Mgr Tom Whitley 

Program Director Peter Pride 

Chief Engineer James Gray 

OWNERS OF: KCBQ, SAN DIEGO, CALIF.; WAKE, AT- 
LANTA, GA.; WOKY, MILWAUKEE, WISC; KYA, 
SAN FRANCISCO, CALIF.; WADO, NEW YORK, N.Y. 

WAVC-Boaz-1959 

Frequency: 1300 Kc Power: .5 Kw. 

Owned By: Cicero Broadcasting Co. 

Address Box 367 

Tel.: 8741 . . Independent 

President Vearl Cicero 

V.P., Gen. Mgr Charles K. Sparks 

Comm., Sta. Mgr Jack Kirby 

Program Dir Ray Estes 

Sales Prom. Mgr Sam Minor 

Publicity Dir Dale Johnson 

Chief Engineer Verbon Rives 

WEBJ— Brewton— 1947 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Brewton Bcslg. Co. 

Business Address Brewton. Ala. 

Tel.: 1000 KBS 

Representative Dora-Clayton 

Gen. Mgr. Chief Eng J. Wesley Gardner 

WPRM-Butler-1959 

Frequency: 1220 Kc Power: 1000 Watts 



288 



Owned By Radio Butler Co. 

Address Butler 

Tel.: GL 9-3222 KBS 

Commercial Mgr Houston L. Pearce 

Program Director William C. Reid 

Publicity Dir Margaret Dolin 

Sta. Mgr. Ch. Eng Paul D. Nichols 

WBYE-Calera-1957 

Frequency: 1370 Kc Power: 1000 Watts 

Owned By Shelby County Adv. Corp. 

Address Calera, Ala. 

Tel.: NOrth 8-7751 Independent 

President Ralph W. Sears 

Gen. Mgr., Ch. Eng Marion P. Jones 

Program, Publicity Dir Ed Ewing 

WBAG-CarroUlOQ-1951 

FrvqiMnoy: &90 Ke Vowtt 1000 Watts d. 

OwiMd-Oper. By PIckMU County Bcstg. C«. 

AddnM Bqk 71 

TeU 2364 KBS 

R^prasaoiotiT* CoattBa»tcd 

Pr«sidMit B. B. Hook 

WKLF-ClaDlon-1947 

Fr^qncBcy: 980 Ec Poww: 1000 Watts dL 

Owii«d-Op«rat«d B7. .Southsaitora Bcitg. Ca 

Address 703 W. 2nd Ave., N. 

General Mgr L. L Hudson 

WrMH-Cullman-1949 

Frequency: 1460 Kc Power: 5000 Watts 

Owned-Operated By The Voice oi Cullman 

Address 206 Second Ave. West 

Tel.: RE 4-3271 Independent 

General Commercial Manager B. C. Eddins 

Program Director V. E. Waters 

WKUL-Cullman-1946 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By Cullman Bcstg. Co. 

Address Drawer 620 

Tel.: 864 KBS 

Pres., Gen., Sta. Mgr Hudson C. Millar, Jr. 

Program Director Charles Richard 

Chief Eng Art Bachman 

WAJr-Decalur-1953 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By J. B. Fait Jr. 

Business Address 112 Grant St., S.E. 

Tel.: Elgin 3-9231 Independent 

Station Representative Dixieland 

Owner J. B. Fait, Jr. 

Gen. Comm. Mgr Alvin Wood 

Sales Prom. Mgr Bayne Hill 

Program. Publicity Dir Tommy Allen 

WHOS-Decatur-1948 

Frequency: 800 Kc Powsr: 1000 Watts d. 

Owned John H. & Jeffie Jones 

Addiess Box 1127 

Tel.: EL 3-1810 Independent 

Representative T. F. Clark 

Generol Station Manager Louis C. Blizzard 



ALABAMA 

Commercial Manager Ross Hawkins 

Program Director Mime Jones 

Chief Engineer Ed. Buxton 

WMSL-Decalur-1935 

Frequency: 1400 Kc Power: 250 Watts 

Owned Tennessee Valley Bcstg. Co. 

Address Box 72, Banks St. 

Tel.: EL 3-0361 MBS-KBS 

Representative Masla-Clark Brown 

Pres. Gen. Mgr Frank Whisenant 

Program Director Elice Mullican 

Sales Prom. Mgr Jack McNutt 

Chief Engineer Alvin Millwood 

WXAL-Demopolis-1948 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By. . . .Demopolis Bcstg. Co. 

Address P.O. Box 261 

TeL: 1400 MBS-KBS 

Pres. Gen. Mgr. W. M. Jordan 

WAGr-Dothan-1932 

Frequency: 1320 Kc Power: 1000 Watts 

Owned-Operated By Dothan Bcstg. Co. 

Address 2041/2 E. Main Street 

Tel.: SY 2-1101 Independent 

Representative Sears & Ayer 

Gen. Mgr., Ch. Eng Julian C. Smith 

Commercial Mgr Fred C. Moseley 

Program Dir Tommy Underwood 

WDIG-Dolhan-1947 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Houston Bcsters. 

Address P.O. Box 828 

■Pel.: 3-4100 MBS 

Representative Hil F. Best 

Gen. Mgr Jess Swicegood 

Prog. Dir M. McGowen 

WOOr-Dothan-1946 

Frequency: 560 Kc Power: 5000 Watts d. 

Owned-Oper. By The WOOF Trust 

Bus. Add.. . .Columbia Hi-Way, P. O. Box 1427 

Tel.: SY 2-1149 KBS 

Representative Thomas F. Clark 

General Manager R. A. Dowling 

Commercial Mgr Truman Duckett 

Station Mgr Johnny LaCarter 

Chief Engineer George Anderson 

WELB-Elba-1959 

Frequency: 1350 Kc Power: 1 Watt d. 

Owned By Howard Parrish 

Address Route #5 

Tel.: Twin Brook 7-2344 Independent 

Station Mgr J. Cogan 

Chief Engineer M. Danford 

WIRE— Enterprise— 1948 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By. .The Wiregrass Bcstg. Co. 

Address Dothan Highway 

Tel.: Enterprise KBS 

Gen. Mgr R. E. James 



289 



ALABAMA 



WULA-Eufaula-1948 

Frequency: 1240 Kc Power: 250 Watts 

Owned By Dixie Radio Inc. 

Address Box 301 

Tel.: 744-5 MBS 

President, Gen. Mgr C. A. McClure 

Station, Program Dir. William Bryant 

Commercial, Prom Mgr John T. Lingo 

Chief Engineer F. Keith Brown 

WBLO-Evergreen-1957 

Frequency: 1470 Kc Power: 1000 Watts d. 

Owned Evergreen Bcstg. Co. 

Address Box 350 

Tel.: 500 KBS 

President C. W. Mapoles 

Gen. Sta. Mgr John M. Raines, Jr. 

Chief Engineer Wendell Tolbert 

WWWr-Fayelte-1949 

Frequency: 990 Kc Power: 1000 Watts d. 

Owned-Operated By.Bankhead Bcstg. Co., Inc. 

Address 505 Temple Ave. 

Tel.: Webster 2-5294 KBS 

Gen. Mgr Jack Black 

Chief Engineer P. Slatton 

WTCB-Flomaton-1955 

Frequency: 990 Kc Power: 500 Watts d. 

Owned Tri-City Broadcasting Co., Inc. 

Address P. O. Box 386 

Tel.: CY 6-2466 Independent 

Representative Hil F. Best 

President, Gen. Mgr George B. Haskew 

Commercial Mgr William J. Dykes 

Program Dir Robert L. Atkins 

Sales Prom. Publicity Dir Bill Davis 

Chief Engineer Hoyt Bonds 

WJOI-Florence-1945 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By. . . .Florence Bcstg. Co., Inc. 

Address 624 S. Chestaiut 

Tel.: AT 2-8121 MBS-KBS 

President. Gen. Mgr Joe T. Van Sandt 

Prog. Dir G. Manush 

Sales Prom. Mgr Madison Davis 

Publicity Dir Sherry Witt 

Chief Engineer Paul Shannon 

WOWL-Florence-1948 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By Radio Muscle Showls 

Business Address P.O. Box 600 

Tel.: AT 2-7711 ABC 

President Richard B. Biddle 

General, Prom. Mgr William A. Mapes 

Sta., Comm. Mgr Ronald S. Walker 

Publicity Dir Betty Marks 

Program Director Bill Wynne 

Chief Engineer Mel G. Hunt 

WHEP-Foley-1953 

Frequency: 1310 Kc Power: 1000 Watts d. 



Owned-Oper. By. Southwest Ala. Bcstg. Co., Inc. 

Address .P. O. Drawer F 

Tel.: WH 3-7131 Independent 

Newspaper Affiliation Baldwin Times 

President J. H. Faulknier 

General Manager Jim Stewart 

WFPA-Fl. Payne-1949 

Frequency: 1400 Kc .Power: 250 watts 

Owned .... Gotherberg's Community Bcstg. Co. 

Address Box 391 

Tel.: 643 Independent 

Representative Hil F. Best 

Pres George Gothberg, Jr. 

Gen. Mgr Ozelle Gotiiberg 

Sta. Mgr W. D. Holderiield 

Program Director Hal Comello 

Chief Engineer Edwin Walker 

WZOB-Ft. Payne-1950 

Frequency: 1250 Kc Power: 1000 Watts d. 

Owned-Operated By Glenn M. Grovitt 

Address P. O. Box 126 

Tel.: 1250 KBS 

Pres., Gen. Mgr Glenn M. Gravitt 

Comm. Mgr Bill McPherson 

Program Dir Willard Howell 

Publicity Dir F. L. Pierce 

Chief Engineer Jess R. Moore 

WCAS-Gadsden-1947 

Freq.: 570 Kc. . . . Power: 5 Kw. d., 500 Kw.. n. 

Owned-Oper. By Etowah Bdcstrs., Inc. 

Address P. O. Box 272 

Tel.: LI 6-6301 Independent 

Newspaper Affiliation . . . Gainesville D. Times 

Pres., Gen. Mgr E. F. MacLeod 

Secy.-Treas Charles Smithgall 

Asst. Mgr., Prog. Dir J. W. Woody, Jr. 

Chief Engineer W. G. Anderson 

WETO-Gadsden-1950 

Frequency: 930 Kc Power: 1000 Watts d. 

Owned-Operated By Gadsden Radio Co. 

Address P.O. Box 937 

Tel.: Liberty 6-9201 KBS 

Owner Cary L. Graham 

General Mgr Mac Thomas 

Chief Engineer Calvin C. Williamson 

WGAD-Gadsden-1947 

Freq.: 1350 Kc. Power: 5 Kw. D., 1 Kw. N. 

Owned-Oper. By Coosa Bcstg. Com Inc. 

Address Box 351 

TeL: Liberty 61-611 ABC 

Representative Walker-Rawalt-D. Clayton 

President, General Manager Ed. Z. Carroll 

Prog., Publicity Dir Robert Mayne 

Chief Engineer H. Williams 

WBEA-Geneva-1952 

Frequency: 1150 Kc Power: 1000 Watts d. 

Owned Radio South Alabama, Inc. 

Address P.O. Box 337 

Tel.: Murray 4-2271 KBS 

Gen. Mgr J. C. Helms 



290 



ALABAMA 



WCYV-Greenville-1948 

Frequency: 1390 Kc Power: 1000 Kw., d. 

Owned-Oper. By Greenyille Bcstg. Corp. 

Business Address P. O. Box 227 

Tel.: DU 2-4444 KBS 

Representotlvte Sears and Ayer 

General Mgr W. H. Miller 

WCSV-Gunlersville-1950 

Frequency: 1270 Kc Power: 1000 Watts d. 

Owned-Operoted By Guntersvllle Bcstg. Co. 

Address P. O. Box 32 

Tel.: lU ^4131 KBS 

Gen. Conun. Ch. Eng Lavelle Jackson 

WJBB-Haleyville-1949 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Haley^ille Bcstg. Co. 

Address Box 191 

Tel.: HU 6-2277 MBS-KBS 

Representative Dixieland 

Gen. Sta. Mgr J. L. Slatton 

Coimn. Mgr Otis Williams 

Program Director Pat Slatton 

Chief Engineer Paul E. Kelly 

WERH-Hamillon-1950 

Frequency: 970 Kc Power: 5000 Watts d. 

Owned-Oper. By Kate F. Fite 

Address P. O. Box 187 

Tel.: Walnut 1-3481 KBS 

Representative Hil F. Best Co. 

Pi^s. Gen. Mgr Kate F. Fite 

Comm. Mgr Kermlt Minga 

Chief Engineer Johnnie Lett 

WHRT-Hartselle-1956 

Frequency: 860 Kc Power: 250 Watts; d. 

Owned By Dorsey E. Newman 

Address Radio Bldg. 

Tel.: Spruce 3-7370 Independent 

Pres. Gen. Mgr D. G. Newman 

Chief Engineer F. D. BosVer 

WAAY-Huntsville-1949 

Freq.: 1550 Kc. . .Power: 5000 W. d.; 500 W. n. 

Owned By Smith Bcstg. Inc. 

Business Address P. O. Box 986 

Tel.: JEfferson 2-8471 ABC 

Representative Walker-Rowalt 

President. Sta. Mgr M. D. Smith III 

Commercial Mgr Ernie Gord 

Publicity Dir K. J. Smith 

Program Director Dewey Webb 

Chief Engineer Richard Essner 

WBHP-Huntsville-1937 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By WUton H. Pollard 

Address P.O. Box 770 

Tel.: Jefferson 2-3521 Independent 

Manager Fred Still 

WEUP-Hunlsville-1958 

Frequency: 1600 Kc Power: 5000 Watts 



Owned By Garrett Broadcasting 

Business Address 902 Oakwood Ave. 

Tel.: JEfferson 6-0713 Independent 

President, Station Manager Leroy Garrett 

Program Director Viola Garrett 

Chief Engineer Euple Palmer 

WrUN-Huntsville-1946 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By Huntsville Bcstg. Co., Inc. 

Address 410 Holmes Ave., N.W. 

Teh: JE 2-5641 Independent 

Sta. Reps Sears & Ayers; Dord-Clayton 

Pres., Gen. Mgr J. B. Fait, Jr. 

Sta. Mgr. Ch. Eng John Garrison 

WTHG-Jackson-1950 

Frequency: 1290 Kc Power: 1000 Watts d. 

Owned-Operated By Jackson Bcstg, Co. 

Address Jackson, Ala. 

Tel.: 2413 KBS 

Pres., Gen. Mgr T. H. Gaillard. Jr. 

WARr-Jasper-1956 

Frequency: 1240 Kc Power: 250 Watts 

Owned Walker County Bcstg. Co. 

Address 1809 B Fourth Ave. 

Tel.: FU 4-5577 Independent 

President Hudson C. Millar, Jr. 

Gen. & Comm. Mgr Jerdan Bullard 

Sta. Mgr., Ch. Eng Wayne Sims 

Program Dir Bill Clark 

WWWB-Jasper-1946 

Frequency: 1360 Kc Power: 1 Kw. d. 

Owned-Operated By.Bankhead Bcstg. Co., Inc. 

Address P.O. Box 622 

Tel.: FU 4-3461 KBS 

Representative Hil F. Best 

President W. W. Bankhead 

Gen. Mgr William C. Edgemon 

Program, Ch. Eng C. C. Watts, Jr. 

WJAM-Marion-1951 

Frequency: 1310 Kc Power: 5000 Watts d. 

Owned-Oper. By Radio Marion, Inc. 

Address Marion, Ala. 

Tel.: MU 3-7111 Independent 

Representative Keller 

President J. Dige Bishop 

Gen. Mgr.. Prog. Dir John M. Driskill 

Comm., Prom. Dir Lamar Mangham 

Publicity Dir Pat Walden 

Chief Engineer L. Mangham 

WABB-Mobile-1948 

Frequency: 1480 Kc Power: 5000 Watts 

Owned-Oper. By . . Northern Virginia Bcstg. Inc. 

Business Address P. O. Box 1476 

Tel.: GLendale 6-7686 ABC 

Representative Branham Co. 

General Manager Robert E. Cobbins 

Chief Engineer Stephen J. Hart 



291 



ALJUBAMA =ft:ie:l£=lM»JrSfcl&:lMe=S&iii&:C==te^^ 



WALA-Mobile-1930 

Frequency: 1410 Kc Power: 5000 WatU 

Owned-Operated By Pape TV Co., Inc. 

Bus.-Studio Address 210 Goremment St. 

Tel.: HE 3-3754 NBC 

Representative H-R 

General Station Manager W. B. Pape 

Commercial Manager. Jim McNamara 

Sales Promotion Pxiblicity Chuck Thompson 

Chief Engineer . , Raymond Hurley 

WGOK-Mobile-1958 

Frequency: 900 Kc Power: 1000 Watts d. 

Owned By WGOK. Inc. 

Address 800 Gum St. 

Tel.: HE 2-8661 Independent 

Sta. Representative Bernard Howard 

President Jules J. Paglin 

General Manager Stanley Ray Jr. 

Commercial Mgr Otis M. Parker . 

Sales Prom. Mgr Pete Hagerity 

Chief Engineer H. B. Greene 

WKAB-Mobile-1947 

Frequency: 840 Kc Power: 1000 Watts 

Owned Radio Mobile, Inc. 

Address 525 Donald Street 

Tel.: GR 7-6345 Independent 

Representative. .Venard, Rintoul & McConnell 

President Jim Smith 

Vice Pr?s Jack Dress 

Station Mgr Tom Jackson 

Chief Engineer Clifford Sizemore 

WKRG-Mobile-1946 

Freq.: 710 Kc. . .Power: 1000 Kw. d.; 500 W. n. 

Owned-Operated By WKRG-TV. Inc. 

Address 162 St. Louis St. 

Tel.: HE 2-6789 CBS 

Newspaper Affilition Mobile Press Riegister 

Representative Avery-Knodel 

President Kenneth R. Giddens 

Gen. Mgr W. S. BaskervUle, Jr. 

WMOZ-Mobile-1952 

Frequency: 960 Kc Power: 1000 Watts d. 

Owned-Oper. By Edwin H. Estes Corp. 

Address P.O. Box 228 

Tel.: HE 2-0548 Independent 

Sta. Reps Dora Clayton; Bob Dore 

Pres. Gen. Mgr Edwin H. Estes 

Station Mgr W. H. Dutton 

Comm., Program Dir Paf Ray 

Sales Prom. Mgr C. R. Home 

Publicity Dir A. J. Crawford 

Chief Engineier Vernon Floyd 

WMFC-Monroeville-1952 

Frequency: 1360 Kc Power. 1000 Watts d. 

Owned-Oper. By Monroe Bdcstg. Co. 

Address P.O. Box 641 

Tel.: 1360 KBS 

Newspaper Affiliation Monroe Journal 

Representative Keystone 

President, General Manager W. M. Stewart 



Commercial Manager Al Goree 

Chief Engineer Harold Harris 

WAP X— Montgomery— 1947 

Frequency: 1600 Kc Power: 1000 Wortta 

Owned-Operated By Southland Bcstg. Co. 

Business, Studio Address 116 Catoma 8t 

Tel.: AM 3-7569 ABOMBS 

Representative Walker Co. 

President. Gen. Mgr ' R. M. AUgood 

Chief Engineer R. Olin 

W B A M— Montgomery— 1953 

Frequency: 740 Kc Power: 50 Kw. d. 

Owned Deep South Bcstg. Co. 

Address P.O. Box 1147 

Tel.: AMherst 2-3851 Independent 

Representative Radio-TV Reps. 

President, General Manager W. J. Brennan 

W C V— Montgomery— 1939 

Freq.: 1170 Kc Power: 10 Kw. d., 1 Kw. n. 

Owned-Oper. By .Southern Bcstg. Co. 

Address P. O. Box 2505 

Tel.: AMherst 5-3561 CBS 

Representative . . . Venard, Rintoul & McConnell 

President Oscor P. Covington 

General Manager .Hugh M. Smith 

Station Mgr Henry Amerson 

Program Director Ray Butts 

Chief Engineer. W. D. Weatherly 



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292 



W H H Y— Montgomery— 1930 

Freq.: 1440 Kc Power: 5 Kw. d.. 1 Kw. n. 

Ownfed-Oper. By, . .Bcstg. Serv. of Montgomery 

Business Address Box 1841 

TeL: AM 4-2288 NBC 

Representative Headley-Reed 

Manager Robert Robinson 

W M G Y— Montgomery— 1946 

Frequency: 800 Kc Power: 1000 Watts d. 

Owned-Operoted By . . . Radio Montgomery Inc. 

Address 358 N. Capitol Pkwy. 

TeL: AM 2-5245 Independent 

Station Rep Clark 

General Mgr L. D. Hargreaves 

W R M A— Montgomery— 1953 

Frequency: 950 Kw Power: 1000 Watts d. 

Owned-Oper. By WRMA Bcstg. Co. 

Business Address 135 Commerce St. 

Tel.: AM 2-1475 Independent 

Representative Everett-McKinaey 

Exec. V.P. & Gen. Mgr Gene Tlbbett 

WLAY-Muscle Shoals-1933 

Frequency: 1450 Kc Power: 250 Watts 

Owned Oper. By Slatton-Quick Co. 

Business Address Box 230, Sheffield 

Tel.: EV 3-2525 Independent 

Rep Hil F. Best 

Pres.. Gen. Mgr J. L. Slatton 

WCRL— Oneonia— 1952 

Frequency: 1570 Kc Power: 250 Watts d. 

Owned-Oper. . . Blount County Bcstg. Serv„ Inc. 

Address H'way 75 

Tel.: CR 4-2289 KBS 

General Mgr L D. Bentley, Jr. 

WJHO-Opelika-1940 

Frequency: 1400 Kc Power: 250 WatU 

Owned Oper. By . . . Op elika- Auburn Bcstg. Co. 

Address P.O. Box 710 

Tel.: SHerwood 5-2084 KBS 

Representative Indie Sales 

Gen. Mgr., Ch. Eng John E. Smollon 

Comm. Mgr Lurline M. Smollon 

WAMI-Opp-1953 

Frequency: 880 Kc Power: 1000 Watts, d. 

Owned-Oper. By Opp Bcstg. Co. 

Business Address Box 169 

Tel.: 2-6591 Independent 

Gen. Mgr Bert F. Moore 

WOZK-Ozark-1953 

Frequency: 900 Kc Power: 1000 Watts d. 

Owned-^er. By Ozark Bcstg. Corp. 

Address Box 742 

Tel.: PRospect 4-5600 Independent 

General Mgr Howard Parrish, Jr. 

Commercial Mgr Wade Sullivan 

Program Dir Miriam B. Miller 

Chief Eng H. Parrish, Jr. 



ALABAMA 

WFHK-Pell City-195B 

Frequency: 1430 Kc Power: IKw; d. 

Owned By St. Clair Bcstg System 

Address P. O. Box 68 

Tel.: Edgewood 8-2238 Independent 

President. Gen. Mgr Fate L. Gossett, Sr. 

Comm., Sta. Mgr Charles L. Abbott 

Program, Publicity Dir Fred L. Kelley 

Chief Engineer Roland Walls 

WPHX-PhenixCity-1952 

Freq.: 1460 Kc. .Power: 500O W. d.; 1000 W. n. 

Owned-Oper. By Community Bcstg. Co. 

Address P. O. Box 831 

Tel.: CY 8-8787 ABC 

President, General Manager .... Roy M. Greene 

WPID-Piedmont-1952 

Frequency: 1280 Kc Power: 1000 watts d. 

Owned-Oper. By C. L. Graham 

Address P.O. Box 228 

Tel.: Gibson 7-2231 KBS 

President C. L. Graham 

Gen. Comm. Mgr Hank Smith 

WAIP-Prichard-1954 

Frequency: 1270 Kc Power: 1000 Watts d. 

Owned-Operated By Prichard Bcstg. Co. 

Address 74 Main St. 

Tel.: GL 2-2202 Independent 

Representative Walker-Rawolt 

President G. V. Dismukes 

General Station Manager Eugene Miller 

WELR-Roanoke-1949 

Frequency: 1360 Kc Power: 1000 Watts d. 

Owned-Operated By Roanoke Bcstg. Co. 

Address 705 N. Main St. 

Tel.: 3811 KBS 

Pres., Gen. Mgr J. W. Buttram 

WWW R-Russellville-1949 

Frequency: 920 Kc Power: 1000 Watts d. 

Owned-Oper. By. . .Bankhead Bcstg. Co.. Inc. 

Address P. O. Box 47 

Tel.: 647 KBS 

Rep Hil F. Best 

President W. W. Bankhead 

Gen. Mgr Hal Kirby 

Prog. Dir. Ch. Eng Jim Elliott 

WCRI— Scottsboro— 1950 

Frequency: 1050 Kc Power: 250 Watts d. 

Owned-Operated By Pat M. Covington 

Address P.O. Box 394 

Tel.: 123 Independent 

Gen. Mgr Jim Thompson 

Program Director Larry Gamer 

WROS— Scottsboro— 1952 

Frequency: 1330 Kc Power: 1000 Watts d. 

Owned-Oper. By Scottsboro Bcstg. Co. 

Business Address 717 Scott St. 

Tel.: 156 KBS 

President Hugh T. Kirby. Sr. 



293 



ALABAMA 



Gen. Mgr Rose M. Kirby 

Program Dir Jerry Gevtle 

Sales Prom. Dir Bill Prickelt, Jr. 

Publicity Dir Hugh T. Kirby. Jr. 

Comm., Ch. Eng Bill Prickett, Sr. 

WGWC-Selma-1946 

Frequency: 1340 Kc Power: 250 Watta 

Owned-Oper. By Dallas Broadcasters, Inc. 

Address Box 686 

Tel.: TR 4-6687 CBS 

Representotiye. Hal Holman, Ayera 

President Judge W. E. Farrar 

Station Manager W. L. Rowland, Sr. 

Program Director Dorothy Herzog 

Chief Eng Stanley Smith 

WHBB-Selma-1935 

Frequency: 1490 Kc Powen 250 Watts 

Owned-Operoted By Selma Bcstg., lac 

Business Address P. O. Box 26 

Tel.: Selma .KBS 

Representative Dixieland 

Pros., Gen. Mgr John F. Townshend 

WRWJ-Selma-1956 

Frequency: 1570 Kc Power: 1000 Kw. 

Owned Central Alobcnna Bcstg. Co. 

Address Hotel Albert Bldg. 

Tel.: TR 4-9062 Independent 

Sta. Representative Thomas F. Clark 

Gen. Mgr., Chief Eng Roland Jordan, Jr. 

Comm. Mgr H. S. Chapman 

Program Dir Charles Moore 

WFEB— Sylacauga— 1945 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operoted By Alabama Bcstg. Co. 

Address 527 No. Broadway 

Tel.: CHapel 5-3281 MBS-KBS 

President J. M. Forbes 

General. Comm. Mgr George W. Carr 

Program Director Kit Carson 

Chief Engineer Conrad Pickren 

WMLS-Sylacauga-1948 

Frequency: 1290 Kc Power: 1000 Watts d. 

Owned-Oper. By. .Marble City Bcstg. Co« Inc. 

Business Address P. O. Box 511 

Tel.: CH 5-4354 Independent 

Representative Hil F. Best 

Pres., Gen. Manager Curtis O. Liles 

Commercial Manager Lloyd Ross 

Prog. Dir Myron Craddock 

Chief Engineer James C. Rutledge 

WHUZ-Talladega-1945 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Radio Ala. Inc. 

Address Talladega 

General Mgr Cecil Homady 

WJHB-Talladega-1956 

Frequency: 1580 Kc Power: 1000 Watts d. 

Owned >Confed!erate Broadcasting Co., Inc. 



Address 104 West Battle Street 

TeL: EM 2-4965 Independent 

President J. T. Hemphill 

WTLS-Tallassee-1954 

Frequency: 1300 Kc Power: 1 Kw. d. 

Owned Ne-Ler Co. 

Address P.O. Box 786 

Tel.: ATwater 3-8535 Independent 

Gen. Mgr Ned Butler 

WJDB— Thomasville-1956 

Frequency: 630 Kc Power: 1000 Watts d. 

Owned WJDB Radio Inc. 

Address Box 757 

Tel.: MEdford 6-4438 KBS 

Pres., Gen. Mgr Cecil Goodreau 

Chief Engineer Virgil Moore 

WTBF-Troy-1946 

Freq.: 970 Kc Power: 5 Kw. d., 500 W., n. 

Owned-Operated By Troy Bcstg. Corp. 

Address McKinley Drive 

Tel.: 980 MBS-KBS 

Pres J. Roy Crow 

Gen. Mgr Jess Jorden 

WACT— Tuscaloosa— 1958 

Frequency: 1420 Kc Power: 5,000 W:xtts 

Owned By New South Radio 

Business Address P. O. Box 112 

Tel.: PLoza 9-5786 Independent 

Station Representative Grant Webb 

President F. E. Holladay 

General Manager Joseph W. Carson 

Station Manager Jo Stephens 

Conunercial Manager Dan Hollins worth 

Program Director Norman Beebe 

Chief Engineer Boyd Cagel 

W J R D— Tuscaloosa— 1936 

Freq.: 1150 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned-Oper. By Wilhelmina Echols 

Business-Studio Address 2216^2 Broad St. 

Tel.: PL 4-4464 Independent 

Representative Dore 

General Manager John C. Cooper Jr. 

Station Manager Mercer L. King 

Commercial Manager Jean Phillips 

Chief Engineer J. B. McLester, Jr. 

WNPT-Tuscaloosa-1951 

Freq.: 1280 Kc. .Power: 5000 Kw. d.; 500 W. n. 

Owned-Oper. By W. Alabama Bdcstg. Co. 

Address P. O. Box 487 

Tel.: PL 8-3311 ABC 

President, General Manager Ruth Harris 

Commercial Mgr. Lehman M. Mayer 

Station Manager Joe Langston 

Sales Promotion Manager Clyde Price 

Chief Engineer William G. Harris 

W T B C— Tuscaloosa— 1946 

Frequency: 1230 Kc Power: 250 Watts 

Owned By Tuscaloosa Bcstg. Co. 

Address Radio Centei 



294 



Tel.: PL 8-5523 .MBS-KBS 

Representative Sears & Ayer 

G<eneral Station Manager Bert Bonk 

Program Director Stan Siegal 

Chiei Engineer Alvin D. Sisk 

WTUG— Tuscaloosa— 1958 

Frequency: 790 Kc Po^s^r: 500 Watts; d. 

Owned By Tri Cities Bcstg. Co. Inc. 

Address P. O. Box 33 

Tel.: PLaza 2-4581 Independent 

Station Rep Nationol Time Sales 

President E. O. Roden 

General Manager U. J. Gilbert 

Commercial Mgr V. Banks 

WVHA— Tuscumbia— 1955 " 

Frequency: 1590 Kc Power: 5 Kw. d. 

Owned-Oper. By Elton H. Darby 

Address 112 S. Main St. 

TeL: EV 3-2727 Independent 

Representative Mosla 



ALABAMA-aLASKA 

Gen. Manager Eulus O. Whitehead 

WABT-Tuskegee-1952 

Frequency: 580 Kc Power: 500 Watts d. 

Owned-Oper. By John M. Wilder 

Address P. O. Box 577 

Tel.: 580 KBS 

Pres., Gen. Mgr I. Dige Bishop 

Comm. Mgr. Prog. Dir Fred Huggins 

Sales Promotion Director Mike Tate 

Publicity Director Barbara Neudecker 

Chiei Engineier Oscar E. Lanman 

WETU-Wetumpka-1954 

Frequency: 1250 Kc Power: 5000 Watts, d. 

Owned Ehnore Service Corp. 

Address P.O. Box 60 

Tel.: JOrdan 7-8481 KBS 

Sta. Representative Sears & Ayer 

President Le'm Coley 

General Mgr Ed Morgan 

Chief Engineer David Conley 



Pop.: 233,000 
Families: 67,400 
Radio Homes: 66,400 



ALASKA 



TV Homes: 46,000 
AM Stas. in State: 13 
TV Stas. in State: 5 



KBYR— Anchorage— 1948 

Frequency: 1270 Kc Power: 1000 Watts 

Owned-Oper By Radio Anchorage, Inc. 

Builness-Studio Address P. O. Box 1960 

Tel.; BR 2-4122 Independent 

Sta. Reps. . .National Time Sales; Oakes; Feltis 

President J. C. Gordon 

General Manager E. Poumello 

Commercial Mgr Mrs. Gale Kasbou 

Program Dir Merrill Mael 

Chief Engineer Gail AUred 

KENI-Anchorage-1948 

Frequency: 550 Kc Power: 5000 Watts 

Owned-Oper. By All-Alaska Bcstg, Inc. 

Address Box 1160 

Tel.: 2-0301 MBS-ABC-NBC 

Representative James Fletcher, Del Day 

President Harry J. Hill 

General Manager Alyin Bramstedt 

Comm. Mgr Jim Lawson 

Chief Engineer Charles Gray 

K r Q D— Anchorage— 1924 

Frequency: 730 Kc Power: 10,000 Watts 

Owned Anchorage Boradcasters, Inc. 

Address Box 1040 

Tel.: FA 2-2410 Independent 

Sta. Reps Weed; Wm. J. Wagner & Assoc. 

President, Chf . Engr William E. Duck 

Gen. Sta. Mgr. Ernest Spink 

Commercial Mgr. Wesley Burton 

Program Director Allen Walters 

KLAM-Cordova-1954 

Frequency: 1450 Kc Power: 250 Watts 



Owned Northern Light Broadcasting Corp. 

Address Box 278 

Tel.: 209 Independent 

Sta. Representative Weed 

Pres., Gen. Mgr Charles L. Buck 

Comm. Sta. Mgr V. E. McCuUoch 

Program Director Donna McCuUoch 

Chief Engineer Jesse Gates 

KrAR-Fairbanks-1939 

Frequency: 660 Kc Power: 10,000 Watts 

Owned-Oper. By All- Alaska Bcstg., Inc. 

Business Address 516 Second Ave. 

Tel.: 2125 MBS-NBC-ABC 

Representative Fletcher, Del Day 

President Harry J. Hill 

Manager Alvin O. Bramstedt 

Comml. Mgr Ralph L. Crider 

Station Mgr Donald Andon 

Program Director Robert Pegves 

Chief Engineer Don Porter 

KrRB-Fairbanks-1948 

Frequency: 900 Kc Power: 10,000 Watts 

Owned-Oper. By Radio Anchorage, Inc. 

Business Address 556 2nd Ave., Box 950 

Tel.: 2155 CBS 

Station Representative . . . National Time Sales 

President J. Chester Gordon 

General Manager E. "Doc" Poumelle 

Station Mgr Richard H. Garvin 

Program Director Elmer "Buck" Emery 

Chief Engineer J. D. King 

KIHY-Juneau-1934 

Frequency: 800 Kc Power: 5000 Watts 

Owned-Operated By Juneau Bcstg. Inc. 



295 



ALASKA-ARIZONA :s^ 

Business Address Decker Bldg. 

Station Rep Alas. Radio TV Sales; Weed 

Siation Manager Jerry McKinley 

KJNO— Juneau— 1952 

Freq: 630 Kc. Power: 1000 Watts d.; 500 Watts n. 

Owned-Operated By Baranof Bcstrs. Inc. 

Address Box 2231 

Tel.: 6-3630 ABC-MBS-NBC 

Representative Day. Fletcher 

President. Gen. Mgr, Mrs. Dodie Wheeler 

Program Dir. Chuck Cavanaugh 

Sales Prom. Mgr Kay Long 

Chief Engineer Dennie O'Day 

KTKN-Ketchikan-1942 

Frequency: 930 Kc Power: 1000 Watts 

Owned-Oper. By All-Alaska Bcstg., Inc. 

Address Box 1308 

Tel.: 2191 CBS 

Gsn. Mgr Alvin O. Bramstedt 

KICY-Nome-1959 

Frequency: 850 Kc Power: 5000 Watts 

Owned By Arctic Broadcasting Assoc. 

Address P. O. Box 303 

Tel.: BLack 51 Independent 

Station Representative Jamison Ross 

President Ralph P. Hanson 

Gen. Station Mgr Arthur R. Zylstra 

Program Director Howard D. Nelson 

Chief Engineer Ralph V. Fondell 



KIBH-Seward-1949 

Frequency: 1340 Kc Power: 250 watts 

Owned-Operated By Seward Bcstg. Corp. 

Address Box 575 

Tel.: MAin 25 Independent 

Representative Alaska Rosdio-TV Sales 

Pres Robert Baumgartner 

Sta. Mgr. Donald Lowell 

Comm. Mgr M. Gillilond 

KirW-Silk'a-1949 

Frequency: 1230 Kc Power: 250 Watt* 

Owned-Oper. By Sitka Broadcasing Co., Inc. 

Business Address Box 299 

Tel.: 747. CBS-KBS 

Representative Alaska Radio-TV Sales 

Pres.. Sta. Mgr., Ch. Engr Harry C. Lanz 

Program Director John Hope 

Publicity Director Jim Davis 

KSEW-Silka-1954 

Frequency: 1400 Kc ....Power: 250 Watts 

Owned-Oper. . . . Voice of Sheldon Jackson. Inc. 

Address Box 258 

Tel.: 3236 Independent 

Rep Midnight Sun Bcstg. Co. 

President Brian Cleworth 

General Manager .Austin Van Pelt 

Commercial Manager Randolph McCluggage 

Chief Engineer Keith Le May 



Pop.: 1,368,000 
Families: 351,000 
Radio Homes: 352,000 



ARIZONA 



TV Homes: 293,000 
AM Stas. in State: 47 
TV Stas. in State: 8 



KSUN-Bisbee-1933 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Carleton W. Morris 

Address Drawer C. Lowell St. 

Tel.: HE 2-2277 MBS 

President C. W. Morris 

General Station Manager Arlo Woolery 

Program Director Jack Jaquay 

KPIH— Casa Grande— 1956 

Frequency: 1260 Kc Power: 1000 Watts d. 

Owned By John W. Parham 

Address P. O. Box 755 

Tel.: TE 6-7427 Independent 

Station Representative Grant Webb 

Owner. General Manager John W. Parham 

Commercial Manager Edna Bigham 

Sales Promotion Manager Larry West 

Program Director Bettie Parham 

Publicity Director Jim Wise 

Chief Engineer John Griffith 

KCLF-CIifton— 1950 

Frequency: 1400 Kc Power: 250 Watts 

Qwxied-Oper. By Gila Bcstg. Co. 



Address Box 1446 

Tel.: UN 4-4114 NBC 

Gen. Mgr Paul Merrill 

Sta. Mgr Tom Moore 

KCKY-Coolidge-1948 

Frequency: 1150 Kc Powen 1.000 WatU 

Owned-Oper. By Gila Bcstg. Co.. Inc. 

Address ,400 S. Main St. 

Tel.: PA 3-5341 CBS 

Representative Hil F. Best 

General Manager Harriet Anderson 

KAPR-Douglas-1958 

Frequency: 930 Kc Power: 1000 Watts 

Owned By Copper State Enterprises 

Address P. O. Box 505 

TeL: EMpire 4-8403 Independent 

Station Representative Harlan Oaks 

President David Harman 

General Manager H. H. Packard 

Commercial Manager Dick Miller 

Program Director Lowell Huffman 

Publicity Director Helen Dillon 

Chief Engineer , . , .H<enry Griffiths 



296 



KAWT-Douglas-1946 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Hillcrest Bcstg. Co. 

Address Box 1118 

Tel.: EMpire 4-3484 NBC-KBS 

Sta. Representative Hil Best 

President Herb Newcomb 

Program Dir Jackie Newcomb 

Sales Prom. Mgr Bill Stevens 

Publicity Dir leanne Clear 

Chief Engineer Fred Wuenschal 

KCLS-Flagslaff-1950 

Freq.: 600 Kc Power: 5 Kw. d., 500 W. n. 

Owned-Oporated By Saundcn Bcttg. Co. 

Address Box 1580 

Tel.: PRospect 4-2581 NBC 

General Manager Charles J. Saimders 

Sta. Mgr Dorothy J. Saunders 

Sales Prom. Mgr Bill Mitchell 

Chief Engineer Miles Shepherd 

KEOS-Flagslaff-1959 

Frequency: 1290 Kc Power: 1000 Watts 

Owned By KEOS, Inc. 

Address Gkxbles Restaurant 

Tel.: PR 4-7511 Independent 

President E. O. Smith 

General Station Mgr , John E. Smith 

Commerciol Manager Martin Welch 

Sales Promotion Manager Rusty Lee 

Program Director Clint Wager 

Chief Engineer William Grimsley 

KVHA-Flagslaff-1950 

Freq.: 690 Kc Power: 1 Kw. d., 500 W. n. 

Owned-Oper. By Roy L. Albertson, Jr. 

Address P.O. Box 300 

Tel.: PRospect 4-6638 ABC-MBS 

Sta. Representative John Blair 

Presidfent John L. Hogg 

General, Comm. Mgr Harl Bamett 

Program Dir Steve Boyle 

Publicity Dir Hank Alcott 

Chief Engineer Michael Stevens 

KWJB-Globe-1938 

Frequency: 1240 Kc Power: 250 Wotts, d. 

Own«d-Op«rat«d By....GUa Bcstg. Co., Inc. 

Address P. O. Box 2343 

Tel.: GA 5-4483 ABC-MBS 

Representative Roymer 

President L. F. Long 

General Commercial Manager H. Bamett 

KIKO-Globe-Miami-1958 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Willard Shoecraft 

Address Copper Hills Motor Hotel 

Tel.: GA 5-4471 NBC 

Representative Avery-Knodel 

President, Gen. Mgr Willard Shoecraft 

Commercial Manager Darrell Tucker 

Program Director Bob Early 

Chief Engineer Frank C. Hancock 



ARIZONA 

KDJI-Holbrook-1955 

Frequency: 1270 Kc Power: 1000 W. d. 

Owned-Oper. By H. J. Arnoldus 

Address 720 Navajo Blvd. 

Tel.: JAckson 4-3523 Independent 

Sta. Reps Tracy Moore; Hil F. Best 

Owner Harold J. Arnoldus 

Gen. Comm. Mgr. Sam Taylor, Jr. 

Program Director Bill Cross 

Chief Engineer Fred Mull 

KAAA— Kingman— 1949 

Frequency: 1230 Kc Powor: 250 Wotto 

Owned-Oper. By.Stonybrook Broadcasting Co. 

Business Address Jackson & Monroe 

Tel.: SKyline 3-2537 ABC 

Representative Harlan G. Oakes 

Pres.. Gen. Mgr Wallace E. Stone 

Program Director Bill Rose 

Publicity Director W. E. Stone 

Chief Engineer Fred Kay 

KHOG-Nogales-1948 

Frequency: 1340 Kc Powor 250 Walls 

Owned-Oper. By Carleton W. Morris 

Address Box 1681 

Tel.: ATwater 7-2882 ABC-MBS-KBS 

Representative Hil F. Best 

President Carl Morris 

General Manager Arlo Wooley 

Station Mgr., Chief Engineer. .Ralph Anderson 

KHAT-Phoenix-1958 

Frequency: 1480 Kc Power: 500 Watts 

Owned By KHAT Radio Inc. 

Business Address 337 W. Maryland 

Tel.: CR 9-2321 Independent 

President, Gen. Mgr Ray Odom 

Chief Engineer J. Lapping 

KHEP-Phoenix-1958 

Frequency: 1280 Kc Power: 1000 Watts, d. 

Owned Grand Canyon Bcstg. Co. 

Address 3883 N. 38th Ave. 

TeL: AP 8-5555 Independient 

President A. A. Wallace 

General Mgr John Hoeksema 

Program Dir Tom Hay 

Chief Engineer Don Bradley 

KirH-Phoenix-1949 

Frequency: 860 Kc Power: 1000 Watts d. 

Owned-Operated By Wostom Bcstg. Co. 

Address Box 430 

TeL: AL 3-6155 Independent 

Station Representative Harlan Oakes, NTS 

President H. Walker Harrison 

General Station Manager John K. Redfield 

Chief Engineer Jose O. Annendariz 

KONI-Phoenix-1954 

Frequency: 1400 Kc Power: 250 Watts 

Owned Camelbock Bcstg. 



297 





Superior Programming 

is the reason why more 

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Careful selection of the best interpretations in fine music, 
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ARIZONA 



Address 2300 N. Central Ave. 

Tel.: AL 8-8044 Independent 

President E. J. Churchill 

Gen. Mgr Bruce Mc Williams 

Station Conun. Manager Sheldon Gibbs 

Chief Engineer Paul Hedges 

KBnZ-Phoenix-1958 

Frequency: 1310 Kc. .Power: 5000 Wts. d.; 5 n. 

Owned By Greater Phoenix Bcstg. Co. 

Address 3336 E. Van Buren 

TeL: BRidge 5-4466 Independent 

Station Representative Adam Young 

Pres., Gen. Mgr Sherwood R. Gordon 

Program Director V^lliam Freeman 

Sales Promotion Mgr Robert L. HoUaday 

Chief Engineer Ray Van Drusen 

KOOL-Phoenix-1947 

Frequency: 960 Kc Power: 5000 WatU 

Owned-Operated By KOOL Radio-TV Inc. 

Bustness-Studio Address 511 W. Adams 

TeL: AL 3-3121 CBS 

Representative AM Radio Sales 

Board Chairman Gene Autry 

President Tom Chauncey 

General Manager Homer Lane 

Station Manager Richard H. Brader 

Program Director Al McCoy 

Publicity Director Milt Dean Hill 

Chief Engineer Nelson Nichols 

KOY-Phoenix-1922 

Frequency: 550 Kc. .Powers: 5 Kw. d., 1 Kw. n. 

Owned-Oper. By KOY Bcstg. Co. 

Address 840 N. Central Ave. 

Tel.: ALpine 8-8181 ABC-MBS 

leprMentotlve John Bkdr 

Pres., Gen. Mgr John L. Hogg 

Comm. Mgr James W. Ross 

Program Dir Jack Williams 

Chief Engineer Edward R. Janney 

KPHO-Phoenix-1940 

Frequency: 910 Kc Power: 5000 Watts 

Owned Meredith Publishing Co. 

Address 631 No. 1st Are. 

Tel.: AL 8-4511 Independent 

Representative Katz 

V.P. & Gen. Mgr Richard B. Rawls 

Station Mgr Gene Spry 

Commerdol Mgr John R. Crowley 

Sates Prom. Mgr Jo Hitchcock 

Program Director Larry Burroughs 

Chief Engineer George McClanathan 

KRIZ— Phoenix— 1950 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Oper. By Radio Phoenix 

Address-Trans. Loc 2345 Westward Blvd. 

TeL: AL 4-8436 KBS 

Station Representative Robert Eastman 

Pres., Gen., Manager Richard B. Wheeler 

Station Manager Sheldon Engel 

Comm. Prom. Manager .Wayne Vann 

"•ogrom Director Michael D'Arcy 



Publicity Director Jim Titus 

Chief Engineer Soimy Knight 

KRUX-Phoenix^l947 

Freq.: 1360 Kc. . .Power: 5000 Watts d., 500 n. 
Owned-Oper. By . . . Leland Bisbee Bcstg. Co. Inc. 

Bus.-Studio Address 417 N. 1st St. 

TeL: AL 8-1551 Independent 

Representative D. F. McGavren Co. 

President Leland S. Bisbee, Jr. 

General Manager Ira Lavin 

Program Diz<ector Lucky Lawrence 

Chief Engineer Joe Brandt 

KTAR-Phoenix-1922 

Frequency: 620 Kc Power: 5000 Watts 

Owned-Operated By KTAR Bcstg. Co. 

Business Studio Address. . .1101 North Central 

Tel.: AL 4-4161 NBC 

Representative Avery-Knodtel 

Chrman. of the Board John J. Louis 

Pres,. Gen. Mgr Richard O. Lewis 

V.P. in Chg. Sales Ray G. Smucker 

Prog. Director Jack Willis 

Commercial Manager Robert Nelson 

V. P. Programs Paul J. Hughes 

Sales Prom., PubUcity Dir Ray Thompson 

Chief Engineer Harold Houghawout 

KUE(l-Phoenix-1958 

Frequency: 740 Kc Power: 1 Kw., d. 

Owned By Dynamic Commimications, Inc. 

Address 3321 N. Central Ave. 

Tel.: CRestwood 9-5577 Independent 

Station Representative Meeker Co. 

President Carson E. Cowherd 

Gen. Comm. Manager Hugh E. Bader 

Sales Promotion Manager L. R. Johnson 

Publicity Director Louis Henderson 

Prog. Dir Bob McNulty 

Chief Engineer Gene Boos 

KHGT-Prescolt-1957 

Frequency: 1450 Kc Power: 250 Watts 

Owned Thunderbird Bcstg. Corp. 

Address P. O. Box 151 

Tel.: Hickory 5-5211 Independent 

Repi«esentative Maslo, O'Connell 

Pres., Gen. Mgr Roy L. Albertson, Jr. 

Commercial Director Warren Rashleigh 

Program Director Sandy Gibbons 

Sales Prom. Director Paul Inkmann 

Chief Engineer F. E. Brown 

KYCA-Prescott-1940 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Southwest Bcstg. Co. 

Business-Studio Address East Gurley St. 

TeL: Hickory 5-2710 NBC 

Representative Avery-Knodel 

Pres., Gen. Mgr Harold Ritter 

Commercial Manager Wallace Norman 

Publicity Director Byron McColl 

Chief Engineer G«orge Eitel 



299 



ARIZONA 

KZOK— Prescott— 1958 

Frequency: 1340 Kc Power: 250 Watts 

Owned By H. R. Odom 

Address P. O. Box 1033 

Tel.: Hickory 5-1590 KBS 

President Dick Gilbert 

General Manager Phil Haynes 

Commercial Manager M. Z. Moore 

Program Director Bing Brown 

KGLU-Safford-1938 

Fr«qu»ncy: 1480 Kc Power: 1000 Wcrtto 

Own«dOperat«d By GUa Bcttg. Co. 

Business-Studio Address 520 Main St. 

Tel.: 15 MBS 

President Louis F. Long 

General Mgr Paul Merrill 

KPOK-Scotlsdale-1958 

Frequency: 1440 Kc Power: 5 Kw. 

Owned Scottsdale Bcstg. Co. 

Address Safari Hotel 

Tel.: WHitney 5-1440 Independent 

Representative Forjoe 

President, Gen. Mgr Morris Mindel 

Commercial Mgr Lee Walker 

Program Dir Russ Upton 

Sales Prom. Mgr John Hatton 

Publicity Dir Ray Maxwell 

Chief Engineer Evert Fruitman 

KVWM-Show Low-1957 

Frequency: 1050 Kc Power: 250 Watts 

Owned Peak Bcstg. Co. 

Address Box 606 

Tel.: KEystone 7-2345 Independent 

Pres. Gen. Mgr.. Ch. Eng S. J. Woodworth 

Program Dir Dorothy L. Woodworth 

KHFH— Sierra Vista-1957 

Frequency: 1420 Kc Power: 1000 Watts 

Owned C. W. Morris 

Address Carmichael at De Palma 

Tel.: GLadstone 8-3379 Independent 

President Corleton W. Morris 

General Mgr John Bonnett, Jr. 

KAIR— Tucson— 1956 

Frequency: 1490 Kc Power: 250 Watts 

Owned By KAIR Broadcasting, Inc. 

Address. P. O. Box 951 

Tel.: MAin 4-0401 Independent 

Station Representative Branham Co. 

President, Gen. Manager Jerome K. McCaiiley 

Station Manager Ron Barrington 

Comm. Public Director Isa S. Crino 

Program Director John Hyde 

Chief Engineer Jack Saelid 

KCEE— Tucson— 1958 

Frequency: 790 Kc Power: 1000 Watts d. 

Owned By Assoc. Bcstrs. of Tucson, Inc. 

Address Box 5803 

TeL: MA 2-7788 Independent 

Sta. Representative Forjoe 

President David S. Drubeck 



General, Station Manager Ray Owen 

Program Director Helen Miller ^ 

Chief Engineer Craig Kepner t 

KTAM-Tucson-1946 j 

Freq.: 580 Kc Power: 5 Kw. d., 500 W. n. 

Owned-Operoted By Catalina Bcstg. Cc 

Address P. O. Box 2348 

TeL: MA 2-4664 Independent 

Representative ».' Gill-Pema 

Pres., Gen. Mgr Harry B. Chambers 

Pub. Dir Pat Palmer 

Chief Engineer Eugene E. Stough 

KCUB-Tucson-1929 

Frequency: 1290 Kc Power: 1000 Watts 

Owned By. Boffard Bcstg. Corp. 

Business Address 219 W. Elm St. 

Tel.: MAin 3-4323 Independent 

Station Representative Meeker Co. 

President, Gen. Mgr Ralph R. Boffard 

Station Mgr., Prog. Dir Bill Rudd 

Chief Engineer Ray H. Holsclow 

KEVT-Tucson-1953 

Frequency: 690 Kc .Power: 250 Watts d. 

Owned-Oper. By Tucson Radio Inc. 

Business Address 57 W. Congress 

Tel.: MA 4-5588 ; . . .Independent 

Representative Oakes, Nat. Time Sis. 

President, General Mgr Peter Trowbridge 

Comm. Mgr De Witt Wray 

Program Director Henry Villegas 

Sales Prom., Pub. Dir Arturo Aguilar 

KMOP-Tucson-1957 

Frequency: 1330 Kc Power: 500 Watts, d. 

Owned Pima Broadcasting Co. 

Address P.O. Box 5084 

Tel.: MA 3-6662 Independent 

Sta. Reps Grant; Barnard 

President L. B. Clayton 

Gen. Mgr., Ch. Eng K. W. Ferguson 

Commercial Mgr James Johnson 

Program Dir Bob Wolfe 

Publicity Dir. Dorothy Gallagher 

Sales Prom. Mgr Bob Clayton 

KOLD-Tucson-1947 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Old Pueblo Bcstg. Co. 

Business Address 115 W. Drachman St. 

Tel.: MA 4-2511 CBS 

Station Representative AM Radio Sales 

President Tom Chancey 

V.P., General Manager E. S. Mittendorf 

Commercial Manager Bernie Perlin 

Sales Prom., Pub. Dir E. R. McKane 

Program Director Ed Tucker 

Chief Engineer Vern Cinmiyotti 

KTKT-Tucson-1949 

Frequency: 990 Kc Power: 10,000 W., d. 

Owned-Operated By Copper State Bcstg. 

Business-Studio Address Box 5585 

Tel.: MAin 2-6711 Independent 



300 



Station Representative. McGavren Co. 

President Thomos J. Walloce 

General Manager George Wallace 

Chief Eng Nat Talpis 

KTUC-Tucson-1929 

Frequency: 1400 Kc Pow^r: 250 Watts 

Owned-Operated By Tucson Bcstg. Co. 

Address 1511 E. 16th St. 

Tel.: MA 2-3344 MBS 

Representative Radio TV Reps. Inc. 

V.P., Gen., Sta. Mgr C. Van Haaiten 

Chief Engineer Robert Lebsock 

KVHC-Winslow-1952 

Freq.: 1010 Kc Power: 1 Kw. d., 500 W. n. 

Owned-Oper. By Gila Bdcstg. Co. 

Address Box 373 

Tel.: 1010 ABC-MBS-KBS 

President L. F. Long 

Gen. Comm Mgr Chuck Mizner 

Program Pub. Mgr Pat Moore 

Pub. Director Connie Mizner 

Chief Engineer Jerry Graham 

KBLU— Yuma— 1959 

Frequency: 1320 Kc Power: 500 Watts 

Owned By Desert Bcstg. Co. 

Address Stardust Hotel 

Tel.: SUnset 2-3882 Independent 

Gen. Mgr., Chief Engineer Robert W. Crites 

Commercial Manager John Ghiotto 

Program Manager Tom Breneman 

Publicity Director Ken Field 



ARtZONA'ARKANSAS 

KOFA— Yuma— 1952 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By Broadcasters, Inc. 

Address P. O. Box 1430 

Tel.: SU 3-8341 KBS 

Sta. Reps Tracy Moore; Bob Dore 

President T. R. Williams 

General, Sta. Mgr Neil W. Sargent 

Comm. Prom. Mgr Cliff Canyon 

Program, Publicity Dir Denny Gallagher 

Chief Engineer Doc Holiday 

KVOY— Yuma- 1950 

Frequency: 1400 Kc Power: 250 Vfotls 

Owned-Oper. By KYMA-Yuma, Inc. 

Address P. O. Box 671 

Tel.: SUnset 2-4321 ABC-MBS 

Sta. Representative Radio-TV Reps. 

Pres., Gen. Mgr William L. Lindsey 

Sta. Comm. Manager Leo A. Newsome, Jr. 

Sales Prom. Mgr C. D. Burton 

Program Director Bob Nimmo 

Publicity Dir Larry Snow 

Chief Engineer Richard Davis 

KYUM-Yuma-1940 

Frequency: 560 Kc Power: 1000 Watti 

Owned-Operated By Yuma Bcstg. Co. 

Address P. O. Box 352 

Tel.: SU 3-3305 NBC 

Sta. Representative Avery -Knodel 

President R. O. Lewis 

General Manager Leonard P. Burkland 

Sales Prom. Mgr Hobart Lewis 

Program Director Fred A Pelger 

Chief Engineer Maurice W. Higgins 




KVRC-Arkadelphia-1947 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By. .Arkadelphia Bcstg. Co. 

Business-Studios Address 506 Main St. 

Tel.: CHapel 6-4561 

Representative Hll F. 

Gen.. Sta. Mgr Bill Deaton 

Chief Engineer John Riggle 

KBTA— Batesville— 1950 

Frequency: 1340 Kc Powen 250 Watts 

Owned White River Valley Bdcsts. Co. 

Address P.O. Box 1112 

Representative Best 

Pres., Gen. Mgr J. F. Higginbottom 

Sales Prom. Mgr Murray Schroyer 

Chief Engineer C. Smith 

KBBA-Benton-1953 

Frequency: 690 Kc Power: 250 Watts, d. 

Owned-Oper. By Benton Bcstg. Service 



Business Address Box 294 

Tel.: SP 8-2690 KBS 

General Manager Lavelle Lccngley 

Program Director Jim Landers 

Chief Engineer Preston Bridges 

KTCH-Berryville-1958 

Frequency: 1480 Kc Power: 1 Kw; d. 

Owned By Ozark Radio-Equip. Co. 

Address P. O. Box 191 

Tel.: GArfield 3-2148 KBS 

President T. W. Rogers 

Gen., Comm. Mgr Mel Lymbery 

Promotion Mgr Louise Lymbery 

Chief Engineer Fued Ward 

KLCN— Blytheville— 1922 

Frequency:. 910 Kc Power: 5000 Watts d. 

Owned-Operated By Harold L. Sudbury 

Address Sudbury Bldg., Main St. 

Tel.: POplar 2-2093 Independent 

Station Representative John E. Pearson 



301 



Gen„ Sta. Mgr Harold L. Sudbury 

Scdes Prom., Pub. Dir J. T. Sudbury 

Chief Engineer Joe Nearns 

KBRI— Brinkley— 1959 

Frequency: 1570 Kc Power: 250 Watts 

Owned By Tri-County Bcstg. Co. 

Address 212 West Cedar St. 

Tel.: 308 Independent 

Newspaper Afiiliation Brinkley Argus 

President Mason W. Clifton 

Gen. Commercial Manager W. Hi Mayo 

Program Director Vernon Kuehn 

Publicity Director Don Thompson 

Chief Engineer Edward Travis 

KAMD-Camden-1946 

Freq.: 910 Kc Power: 1 Kw. d.. 500 W. n. 

Owned-Operated By Camden Radio Inc. 

Address P. O. Box 5859 

Tel.: TE 6-5091 MBS-KBS 

President Walter E. Hussman 

Station Comm. Mgr Donald Cathey 

Program, Pub. Director Cal Carter 

Chief Engineer Tom Graves 

KLYR-Clarksville-1957 

Frequency: 1360 Kc Power: 500 Watts 

Owned By Clarksville Radio Broadcasters 

Business Address P. O. Box 489 

Tel.: Pleasant 4-3092 Independent 

Gen. Sta. Chg. Eng Roy Forrester 

Comm. Sales Prom. Mgr Reece Adkison 

Prog. Pub. Dir Wayne Bradley 

KCON-Conway-1950 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Conwoy Bcstg. Co. 

Address ASTC Campus 

Tel.: 189 KBS 

Gen. Mgr James E. Clayton 

Program Dir S. F. Morehead 

Chief Engineer Edwin McClendon 

KCCB— Corning— 1959 

Frequency: 1260 Kc Power: 500 Wts, d. 

Owned By Eulis W. Cochran 

Address 434 W. 2nd Street 

Tel.: ULster 7-2261 Independent 

General, Comm. Mgr W. Mayo 

Program, Prom. Mgr James Reedy 

Chief Engineer Edward Travis 

KAGH-Crosselt— 1951 

Frequency: 800 Kc Power: 250 Watts,- d. 

Owned-Operated By Radio KAGH 

Address 900 Main 

TeL: FO 4-2181 KBS 

Representative Clyde Melville 

General Mgr Julian Haas 

Chief Engineer Preston Derryberry 

KDqM-DeQueen-1956 

Frequency: 1390 Kc Power: 500 Watts, d. 

Owned Asher & Sizemore 

Address 1923 S. Fourth St. 



Tel.: JU 4-2446 .KBS 

Sta. Representative Continental 

President R. G. McKeever 

General, Comm. Mgr Jerry Hammons 

Chief Engineer Tommy Jones 

KDMS-ElDorado-1950 

Frequency: 1290 Kc Power: 5000 Watts d. 

Owned-Oper. By ELDorado Bcstg. Co. 

Address 208 N. Cleveland 

Tel.: UN 3-5121 Independent 

General Manager J. A. West, Jr. 

Commercial Manager Rodney Smith 

Program Dir D. R. McLelland 

Chief Engineer Bob Russell 

KELD-El Dorado-1935 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By. .Radio EnterprisM* Inc. 
Business-Studio Address . . . Radio Center Bldg. 

Tel.: UN 3-6126 CBS-KBS 

Representative Walker-Rowolt 

Pros., Oen. Mgr .W. N. McKinney 

Comm. Mgr J. R Duerson 

Sales Prom., Prog. IMr Jerome On 

Chief Engineer Troy B. Eddins 

KrAY-Fayelteville-1957 

Frequency: 1250 Kc Power: 500 Watts 

Owned By H. Weldon Stamps 

Address Box 112, University Sta. 

Tel.: Hlllcreost 2-9859 MBS 

Station Repi^»sentative Bob Dore 

Gen. Mgr H. Weldon Stamps 

Program Director Mildred Stamps 

Chief Engineer Donald Hogan 

KHOG-Fayelleville-1946 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By. . .FayettevilU Bcstg. Co., Inc. 
Business-Studio Address. . .103 West Mountain 

TeL: HI 2-2322 Independent 

Station Representative ., Walker-Rowalt 

President Hoyden Mcllroy 

Gen. Mgr Fred J. Stevenson 

Comm. Sis. Prom. Mgr Ed. Gideon 

Program, Publicity Director Steve Starwyck 

Chief Engineer. < Harold Llndsey 

KBJT-Fordyce-1959 

Frequency: 1570 Kc Power: 250 Watts, d. 

Owned By KBJT, Inc. 

Address P.O. Box 626 

Tel.: 1570 KBS 

President, Gen. Mgr K. F. Tracy 

Commercial Mgr Edwin Zoch 

Program Dir J. Bagwell 

KXJK-Forrest City-1949 

Frequency: 950 Kc Power: 5000 Watts, d. 

Owned By Forrest City Bcstg. Co., Inc. 

Address Natl. Bank Bldg. 

TeL: ME 3-1252 KBS 

Representative Bum-Smith 

Gen., Sta. Mgr William Fogg 

Sis., Comm. Mgr James Pearson 

Chief Engineer Walter Sndth, Jr. 



302 



RRKANSaS 



KFPW-FortSmith-1930 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Oper. By KFPW Bcstg. Co. 

Business Address 2415 N. Albert Pike 

Tel.: SU 3-4105 CBS 

Sta, Reps GiU-Pema; Clarke Brown 

President, General Mgr G. T. Hernreich 

Station Mgr Charles E. Jones 

Comm. Manager Jack Freeze 

Program Director Joe Roppolo 

Chief Engineer Ron Pesha 

KFSA— Fort Smith— 1947 

Frequency: 950 Kc . . Power: 1 Kw. d.. 500 W. n. 

Owned By Fort Smith Bsctg. Co. 

Address 1016 Rogers Ave. 

Tel.: SU 2-9125 ABC, CBS 

(Newspaper Affiliation Times Record 

President Donald W. Reynolds 

General Station Mgr James E. Fesperman 

Comm. Manager Edwin P. Hicks 

Program Director Harry Freeman 

Sales Prom., Pub. Director Shirley Holstein 

duel Engineer Willard Matten 

KTCS-FortSmith-1956 

Frequency: 1410 Kc Power: 500 Watts d. 

Owned By United Bcstg Co. 

Business Address 4120 Towson Ave. 

Tel.: sunset 3-3049 MBS-KBS 

Station Representative Bob Dore 

President Chas. Fite 

KWHN-Ft. Smith-1947 

Frequency: 1320 Kc Power; 5000 Watta 

Owned-Operated By...KWHN Bcstg. Co.. Inc. 

Address 421 Garrison Ave. 

Tel.: SU ^8967 Independent 

Representative Dora Clayton 

President M. Bershof 

Sect. & Gen. Mgr J. H. Friedman 

Stotion Mgr Glenn A. O'Neal 

Chief Engineer Raymond Armstrong 

KHDZ— Harrison— 1946 

Frequency: 900 Kc Power: 1000 Watts, d. 

Owned-^erated by Harrison Bcstg. Corp. 

Address P. O. Box 120 

TeL: EMpire 5-2301 KBS 

Station Representative Walker-Rawalt 

Gen. Mgr Robert S. Wheeler. Jr. 

Sta., Comm. Mgr Everett Horton 

Prom. Mgr Marc Williams 

Chief Engimeer Carl Martin 

KFFA-Helena-1941 

Frequency: 1360 Power: 1,000 Watts 

Owned-Operatod By Helena Bcstg. Co. 

Address 215 York St. 

Tel.: HI 4-2361 MBS-KBS 

Station Representative Hil F. Best 

Genearl, Station Manager . . . Sam W. Anderson 

Soles Prom. Mgr Katherine M. Kizer 

Comm. Manager Gene Bearden 

Program Director Bill Holland 

Chief Engineer Earl Hodges 



KXAR-Hope-1947 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Hope Bcstg. Co. 

Address P. O. Box 138 

Tel.: PRospect 7-3601 KBS 

General Manager Haskell Jones 

KAAB— Hot Springs— 1941 

Freq.: 1350 Kc Power: 1 Kw., d« 500 W. n. 

Owned-Operated By Phoenix Co. 

Address Box 1038 

Tel.: NAtional 3-0657 CBS 

Station Rep Clyde Melville 

President Harman I. Mosely II 

Comm. Manager Bill Lydon 

Program Director Shila Shelp 

Chief Engineer James Melton 

KBHS-Hot Springs-1953 

Frequency: 590 Kc Power: 5000 Watts d. 

Owned-Oper. By Resort Bdcstg. Co., Inc. 

Address 113 Third St. 

Tel.: NA 3-6661 KBS 

Sta. Rep Clark 

President A. M. McGregor 

V.P., General Mgr Gene Kelley 

Station, Sales Prom. Mgr Ed Applw 

Chief Engineer Clint Norman 

KBLO— Hot Springs— 1953 

Frequency: 1470 Kc Power: 1000 Watts d. 

OwnedrOper. By Hot Springs Bcstg., be. 

Address 1011 Central 

Tel.: NA 4-3313 MBS 

Pres., Gen. Mgr C. J. "Gus" Dickson 

Chief Engineer R. G. King 

K B T M— Jonesboro— 1930 

Frequency: 1230 Kc Powen 250 Wotis 

Owned-Operated By Patteson Brothers 

Address 603 Madison 

Tel.: WE 5-5597 MBS-KBS 

General Manager Alan Patteson, Jr. 

Sta. Mgr Clarence Adams 

Chief Engineer Norman Bowman 

K N E A— Jonesboro— 1950 

Frequency: 970 Kc Power: 1000 Watts d. 

Owned-Operated By Radio Jonesboro, Inc. 

Address Citizens Bank Bldg. 

Tel.: WE 2-8381 Independent 

Representative Gill-Peraa 

President Ernest Farabee 

Gen., Sta. Mgr Harold Gregson 

Comm. Mgr Bob Blackwood 

Program Director Ed Goetze 

Chief Engineer Harold Baker 

KARK-Little Rock-1928 

Frequency: 920 Kc Power: 5000 Watts 

Owned-Opisr. By. .Arkansas Radio & Equip. Co. 

Address 10th & Spring Sts. 

Tel.: FR 6-2481 NBC 

Representative Edward Petry 



303 



ARKANSAS 

Exec. VJ» T. K. Barton 

V.P., Sto. Mgr Douglas Romine 

Program Director Harris Owen 

Commercial Manager Lee Bryant 

Sales Prod„ Pub. Dir Shirley R. Kennedy 

Chief Engineer Dan Winn 

KAJI-LittleRock-1927 

Freq.: 1250 Kc Power: 1 Kw. d., 500 w n. 

Owned-Oper. By Helmar, Inc. 

Address P. O. Box 3099 

Tel.: FR 2-0166 Independent 

Station Representative HoUingbery 

President Michael J. Heller 

General Manager Tom Bishop 

Chief Engineer Dalton Sanders 

KLRA-LitlleRock-1926 

Freq.: 1010 Kc Power: 10 Kw. d., 5 Kw. n. 

Owned-Operoted By KLRA, Inc. 

Business-Studio Address Box 550 

Tel.: Windsor 5-3206 Independent 

Station Representative H-R Rep. 

President, General Manager Leonard Coe 

Nat. Sales Manager Ernest Howard 

Comm. Manager Ollie Bales 

Program Director Mary Heffington 

Sales Prom., Pub. Director Anne Lumpkin 

Chief Engineer Blande Perry 

KOKY-LittleRock-1956 

Frequency: 1440 Kc Power: 5000 Watts d. 

Owned-Operated By Ebony Radio of Ark. 

Address P. O. Box 1956 

Tel.: FR 2-0391 Independent 

Representative lohn E. Pearson 

Pres., Gen. Mgr lohn M. McLendon 

KTHS-LmleRock-1924 

Frequency: 1090 Kc Power: 50,000 Watts 

Owned-Oper Radio Bcstg., Inc. 

Business-Studio Address 8th & Izard 

Tel.: FR 4-3764 Independent 

Newspaper Affil Shreveport Times 

Representative Christol 

President W. H. Bronson 

Gen., Sta. Manager F. A. Watkins 

Comm. Manager Robert Riley 

Soles Prom. Mgr R. Brown 

Program Director Robert L. Hicks 

Chief Engineer Cecil L. Sultt 

KVLC-LmieRock-1948 

Frequency: 1050 Kc Power: 1000 Watts 

Owned-Qperated By. . .Southwestern Bcstg. Co. 

Address 319 West 2nd Street 

Tel.: FR 5-5321 Independent 

Riepresentative Richard O'Connell 

Gen.. Sta. Mgr Dale D. Mahurin 

KVMA— Magnolia— 1948 

Frequency: 830 Kc Power: 1000 Watts d. 

Owned-Oper. By Magnolia Bcstg. Co. 

Business-Studio Address. .212 N. Jefferson St. 

Tel.: CE 4-5862 MBS 

Representative John E. Pearson 

President Dr. J. F. Rushton 



Gen. Mgr William M. Bigley 

Comm. Mgr Norman Hunnicut 

Chief Engineer Anson Clark 

KBOK-Malvern-1951 

Frequency: 1310 Kc Power: 1000 Watts d. 

Owned-Operated By Malvern Bcstg. Co. 

Address ^-.Highway 270 West 

Tel.: 1800 KBS 

Representativ<e Devney, Melville 

Pres., Gen. Mgr Kermit L. Richardson 

Commercial Manager W. D. Stroud 

Chief Engineer Robert Padgett 

KPCA-MarkedTree-1958 

Frequency: 1580 Kc Power: 250 Watts, d. 

Owned By Poinsett Cy. Bcstg Co. 

Address Box 17 

Tel.: 1580 KBS 

Station Representativ<e Continental 

General Mgr Carlton Gamer 

Program Director Gail Johnson 

Publicity Director Mack Howerton 

Chief Engineer Jim Weston 

KVSA-McGehee-1953 

Frequency: 1220 Kw Power: 1000 Watts d. 

Owned-Oper. By ... S. E. Arkansas Bcstrs. Inc. 

Address Box 1220 

Tel.: CA 2-2400 KBS 

Representative Best 

Pres., Gen. Mgr Abbott F. Kinney 

KENA-Mena-1951 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By KENA Bcstg. Co. 

Address S. ^Reine St. 

Tel.: 1450 KBS 

General Mgr E. M. Hoge 

Comm. Mgr Bill Hughes 

Program Dir Esther Trolinder 

Chief Engineer Wayne Ramsey 

KHBM-MonlicelIo-1955 

Frequency: 1430 Kc Power: 1 Kw. d. 

Owned-Operofed By Baker Bcstg. Co. 

Address Box 446 

Tel.: EMpire 7-5136 KBS 

President, Gen. Manager Keith Baker 

Program Director Elbert Hardcastle 

Pub., Sales Prom Evelyn H. Baker 

Chief Engineer Al Cooper 

KVOM-Morrillon-1952 

Frequency: 800 Kc Power: 250 Watts d. 

Owned-Oper. By Morrilton Bcstg. Co. 

Address P. O. Box 541 

TeL: 506 Independent 

President, General Manager J. C. VHllis 

Comm. Manager Gene Cooper 

Program Director Ella Mae Willis 

Pub., Chief Engineer Hugh C. Jones 

K TL 0— Mountain Home— 1953 

Frequency: 1490 Kc Power: 250 Watts 



304 



Owned-Oper. By. .Mountain Home Bcstg. Coxy. 

Address Hwy 5, N. 

Tel.: 1490 KBS 

Representative Best 

Pres., Gen. Mgr A. Stridden 

Commercial Mgr L. E. Cranor 

Chief Engineer Kenneth Wilkins 

KNBY-Newporl-1949 

Fi«equency: 1280 Kc Power: 1000 Watts d. 

Owned-Operated By Newport Bcstg. Co. 

Business Address V. S. Highway 67 

Tel.: 749 Independent 

President Harold Sudbury 

General, Station Manager Gene Howe 

Program Director Jerry Grojean 

Chief Enginieer Anson Clark 

KDXE-N. Little Rock-1957 

Frequency: 1380 Kc Power: 1 Kw. 

Owned-Oper. By. Arkansas Valley Bcstg. Corp. 

Address P. O. Box 886 

Tel.: FR 8-1997 Indiependent 

President Claude Carpenter, Jr. 

General Manager Ray Bartlett 

Commercial Manager Bill Campbell 

Program Director, Ch. Eng Ed Bdiley 

Publicity Director Rita Newsom 

KXLR-North Little Rock 
1946 

Frequency: 1150 Kc.. .Power: 5 Kw. d., 1 Kw. n. 

Owned-Operated By Arkansas Bcstg., Inc. 

Address P. O. B(»c 89 

Tel.: FR 2-2155 Independent 

Representative Billing 

President. J. M. Sanders 

General Manager Roy Nichols 

Commercial Mgr Ray Green 

Chief Engineer V. O. Van Dusen 

KOSE-Osceola-1949 

Frequency: 860 Kc Power: 1000 Wcrtlg d. 

Owned-Oper. By Osceola Bcstg. Corp. 

Business Address P. O. Box 311 

Tel.: LO 3-2841 KBS 

Representative Cont. Radio Sales 

General, Station Manager Don Whitney 

KDRS-Paragould-1947 

Frequency: 1490 Kc Power: 250 Wcttts 

Owned-Operated By Progressive Bcstg. Co. 

Business Address Box 491 

Tel.: CE 2-7627 KBS 

General Manager Ted Rand 

Business Manager T. M. Self 

Commercial Manager Doyne F. Bateman 

Program Dir Wibna Wilman Wheelis 

Chief Engineer W. O. Driskell 

KCCL-Paris-1959 

Frequency: 1460 Kc ..Power: 500 Watts, d. 



ARKANSAS 

Owned By Gordon Hixson 

Address Paris, Ark. 

Tel.: Paris KBS 

President E. W. Cochran 

General Mgr Bob Cochran 

Commercial Mgr V. Kuehn 

Chief Engineer Manuel Johnson 

KCLA-Pine Bluff-1947 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By... Radio Engineering Service 

Business-Studio Address 2900 W. 28th Ave. 

Tel.: JE 5-1241 Independent 

Station Representative Hil Best 

General Mgr. Kenneth Kesterson 

Commercial Manoger Clyde Marttn 

Prog.; Ch. Eng Charles Penix 

KOTN-PineBluff-1934 

Frequency: 1490 Kc Power: 250 Watli 

Owned-Operated By. . .Universal Bcstg. Corp 

Address Simmons Bank Bldg. 

Tel.: IE 4-8732 KBS 

Pres., Gen. Mgr., Chief Engr B. J. Parrlsk 

Sales Prom. Mgr Joe Wallace 

Program Dir Alva Holt 

KPBA-PineBluff-1957 

Frequency: 1590 Kc Power: 1 Kw. d. 

Owned-Operated By Radio Pine Bluff, Inc. 

Address 1607 W. 6th Ave. 

Tel.: JE 4-1523 Independent 

Station Representative Gene Bolles Co. 

President W. L. Kent 

Gen., Sta. Mgr Howard M. Peters 

Program Director Howard Watson 

Chief Engineer Robert N. Meador 

KP C— Pocahontas— 1950 

Frequency: 1420 Kc.... Power: 1,000 Watts d. 
Owned-Operated By. . .Pocahontai Rodio, Inc. 

Address P. O. Box 250 

Tel.: TW 2-5234 KBS 

General Mgr Adrian L. White 

Sales Mgr Virgil Pace 

KAMO-Rogers-1954 

Ferquency: 1390 Kc Power: 1000 Waits 

Owned KAMO, Inc. 

Business Address. . .American Natl. Bank Bldg. 

Tel.: MElrose 6-4611 Independent 

Station Rep Walker-Rawalt 

Pres., Gen. Mgr — G. Don Thompson 

Sta., Comm. Mgr W. E. Dacus 

Program Director Charles A. Davis 

Chief Engineer Bud Williams 

KXRJ— Russellville— 1947 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By C. R. Home 

Address Second and Commerce 

Gen.. Sta. Mgr C. R. Home 

Comm. Mgr L. L. Bryon 

Prog. Director Ora Mae Lee 

Chief Engineer William C. McKenney 



305 



JUUrANSAS-CALirORNIA ^;:3ssnn»K!H!=!!^nH!:3snsHnnnnHs 



KWCB-Searcy-1951 

Frequency; 1300 Kc Power: 1000 Watts d. 

Owned By White County Bcstg. Co. 

Address P. O. Box 95 

Tel.: 1281 KBS 

Representative Hil F. Best 

General Mgr Don P. Jones 

KUOA— Siloam Springs— 1923 

Frequency: 1290 Kc Power: 5.000 Watts d. 

Owned-Operated By KUOA, Inc. 

Business-Studio Address Siloam Springs 

Tel.: 777 MBSKBS 

Station Representative Devney, Inc. 

President John E. Brown. Jr. 

Gen. Mgr Cecil Smith 

Program Director Ralph Kennedy, Jr, 

Sales Prom. Director Darrell D. Willis 

Cbief Engineer Cecil E. Smith 

KBR S— Springdale— 1949 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. . .Northwest Ark. Bcstg. & TV Co. 

Address P.O. Box 591 

Tel.: PLeasant 1-4675 ABC 

Newspaper Affiliation Southwest American 

Representative Hil F. Best 

President Donald W. Reynolds 

General Manager Phil H. Phillips 

Commercial Manager Curtis C. Hornor, Jr. 

Program Director Jim G. Wilkerson 

Chief Engineer Virgil Smith 

KWAK-Stutlgarl-1948 

Frequency: 1240 Kc Power: 250 Watta 

Owned-Operated By Stuttgart Bcstg. Corp. 

Business Address P.O. Box 271 

Tel.: WA 2-5212 KBS 

Gen. Manager Melvin P. Sponn 

Station Mgr June S. Spann 

Chief Engineer C. R. Sandine 



KOSY-Texarkana-1951 

Freq.: 790 Kc Power: 1 Kw. d» 500 w. n. 

Owned-Operated By Gateway Bcstg. Co. 

Address P.O. Box 1318 

Tel.: 22-3771 Independent 

Representative Pearson 

Gen. Manager Tom E. Dillahunty 

KrDr-VanBuren-1958 

Frequency: 1580 Kc Power: 1 Watt. d. 

Owned By Broadcasters. Inc. 

Address P.O. Box 550 

Tel.: GRanite 4-6811 Independent 

President H. R. Fischer 

Chief Engineer. J. P. Freeman 

KRLW-Walnut Ridge-1951 

Frequency: 1320 Kc Power: 1000 Wotts d. 

Owned-Oper. By Lawrence Cty. Bcstg. Co. 

Address P.O. Box 30 

Tel.: TUmer 4-3131...... KBS 

Gen. Mgr Wm. H. Cate 

KWRF-Warren-1953 

Frequency: 860 Kc Power: 250 Watts d. 

Owned By Pines Broadcasting Co. 

Address Box 480 

Tel.: 353-354 KBS 

Representative Hil F. Best 

President. Gen. Manager. ...... .Weldon Sledge 

Station Comm. Manager Bill Wells 

KWYH-Wynne-1956 

Frequency: 1400 Kc Power: 250 Watts 

Owned E. Arkansas Bcstrs. Inc. 

Address P. O. Box 225 

Tel.: 1188 KBS 

Psiesident J. L. Shaver. Jr. 

Gen.. Sta. Mgr Raymond O. Raley 

Program Dir Larry Futrell 

Chief Engineer Art Rogers 




KCMO-Alluras-1951 

Frequency: 570 Kc Power: 1000 Watts d. 

Owned-Operated By R. W. Hansen 

Address P. O. Box 1358 

TeL: 2531 Independent 

Representative Tracy Moore 

Sta. Mgr.. Chief Engineer IMck Barrett 

KEZY-Anaheim-1959 

Frequency: 1190 Kc Power: 1000 Watts 

Owned By Radio Orange Cty, Inc. 

Address 1213 N. Highland, Hollywood 38 

Tel.: PRospect 4-5170 Independent 

Sta. Reps Rbt. Allen; Jack Masla 



President, Gen. Mgr Cliff Gill 

General Sales Mgr Ira Lauf er 

Station, Prog. Mgr Dan Russell 

Chief Engineer John Ledbetter 

KPOM-Anderson-1959 

Frequency: 1580 Kc Power: 1000 Watts 

Owned By Universal Electronics 

Address White City Shopping Center 

Tel.: EM 5-2711 Independent 

General Manager George Norman 

Station Mgr Doug Wildfoerster 

Production Dir Von Ly tell 

Chief Engineer Robert Mulligan 



306 



K AYR— Apple Valley— 1954 

Frequency: 960 Kc Power: 5 Kw. d. 

Owned Apple Vcdley Bcstg. Co. 

Address P.O. Box 1 

TeL: VI 7-7251 Independent 

Representative W. S. Grant 

President Newton T. Boss 

Managing Dir J. C. Thomas 

Commercial Mgr. Ken Barton 

KEHU-Arcala-1956 

Frequency: 1340 Kc Power: 250 Watts 

Owned Humboldt Bcstrs. 

Address KENL Bldg. 

Tel.: VA 2-2941 Independent 

Representative W. S. Grant 

Pros., Gen. Mgr Mel Marshall 

Comm. Sta Mgr Geo. Schafer 

KAHI-Auburn-1957 

Frequency: 950 Kc Power: 1000 Watts 

Owned By Don C, Reeves 

Address Box 950 

Tel.: TU 5-5636 KBS 

Sta. Representative Robert Allen 

President, Ch. Eng Don C. Reeves 

General, Comm. Mgr Gene Ragle 

Program Dir Wes Meyers 

KBIG-Avalon-1952 

Frequency: 740 Kc Power: 10.000 Watts 

Owned-Operated By John Poole Bcstg. Co. 

Addi«ess 6540 Sunset Blvd., Los Angeles 28 

Tel.: HO 3-3205 Independent 

Representative Weed 

President, Gen. Mgr John Poole 

Sta. Comm. Mgr Robert J. Mc Andrews 

Oper. Program Dir Alan Lisser 

Sales Prom. Publicity R. J. McAndrews 

Chief Engineer. Beull Dalton 

KAFY-Bakersfield— 1946 

Frequency: 550 Kc Power: 1000 Watts 

Owned Paschall, Tullis & Heame 

Address P.O. Box 6128 

Tel.: Empire 6-441 1 Independent 

Representative McGavren 

Gen. Mgr Glenn D. Lockhart 

Comm. Mgr Roy Licordell 

Sales Promotion Manager Dick Brown 

Program Director Al Anthony 

Chief Engineer B. Tanner 

KBIS-Bakersfield-1950 

Frequency: 970 Kc Power: 1000 Watts 

Owned Eastern Electrosonic Industries 

Studio Address 2013 Chester Ave. 

Tel.: FAirview 4 6093 Independent 

Sta. Representative Headley-Reed, Inc. 

President Robert Straus 

General Mgr C. R. Christianson 

Commercial Mgr Si Darrah 

Program Dir Ron Zimmer 

Chief Engineer Leon K. Jones 



CALIFORNIA 

KERM-Bakersfield-1932 

Frequency: 1410 Kc Power: 1000 Wcrtle 

Owned-Oper. By McClatchy Newspapers 

Business Address 1535 17th St 

Tel.: FA 5-7475 CBS 

Representative Paul H. Roymec 

President Deaaor McCVolekT 

Sta. Mgr. Tom Flynn 

Chief Engineer Don Gatz 

KGEE-Bakersfield-1946 

Frequency: 1230 Kc Powen 210 WoMe 

Owned-Oper. By Marterfo Corp. 

Business-Studio Address 1415 17th Street 

TeL: FA 7-3587 Independent 

Sta. Reps Adam Young; O'Connell 

President Danny Thomas 

General Manager Thurston S. Holmes 

Program Director James Stoke 

Chief Engineer Ed. Andreas 

KIKK-Bakersfield-1958 

Frequency: 800 Kc Power: 250 Watts; d. 

Owned By Valley Bcstg. Co. 

Address 910 Chester 

Tel.: FAirview 7-4401 Independent 

Station Representative John E. Pearson 

President Joe M. Amoff 

General Manager Lee Batch 

Program Director Al Daneri 

Chief Engineer. Elbert GaUemore 

KLYD-Bakersfield-1958 

Frequency: 1350 Kc Power; 1000 Watts;d. 

Owned By Urner Broadcasting Co. 

Business Address 1709 30th Street 

TeL: FAirview 7-4831 Independent 

Station Representative Grant 

Gen. Sta. Mgr. Edward E. Urner 

Commiercial Manager Dove Maxwell 

Program Director Dan Speare 

Sales Prom. PubL Dir. Mary L. Bender 

Chief Engineer Vernon G. Tucker 

KMAP-Bakersfield-1955 

Frequency: 1490 Kc Power: 250 Watte 

Owned KMAP, Inc. 

Address P.O. Box 693 

TeL: FA 7-3541 MBS 

Representative Forjoe 

Pres., Gen. Mgr Clifford E. Ball 

KPMC-Bakersfield-1932 

Frequency: 1560 Kc Power: 10,000 Watte 

Owned-Oper. By IHoneer Mercantile Co. 

Address 307 East 21st St. 

TeL: FA 7-5121 ABC 

Sta. Reps Allen Co.; Bums-Smith 

President. F. G. R. Schamblin 

Station Manager I. A. Schamblin 

Comm. Mgr Paul R. Blermonn 

Chief Eng Leo P. Janrte 



307 



CALIFORNIA 3S«J=!«3:35S«5:3PS!::3:3Mi:55:3Ms::5s3s3M«5^^ 



KPAS-Bannmg-1947 

Frequency: 1490 Kc Power: 250 WatU 

Owned Stevens Bcstg. Inc. 

Address 200 E. Ramsey St. 

leL: VI 9-4557 .Independent 

Station Representative Harlan Oakes 

President Calvin Jasspon 

Station, Comm. Mgr Don Metzger 

Asst. Mgr., Program Dir Jack Kellner 

Chief Engineer Fred Brady 

KWTC-Barstow-1947 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operoted By.MoJave Valley Bcstg. Co. 

Address Box 697 

Tel.: 4001 MBS 

Stqjion Representative John E. Pearson Co. 

Pres., Gen. Mgr W. T. Brown 

S|ation Mgr., Pub. Director R. F. Cruse 

c|>mmercial Mgr James Porler 

Soles Prom Mgr Jean McAdams 

Chie^^ Engineer Bill Schultz 

' KRE-Berkeley-1923 

Frequency: 1400 Kc Power: 2S0 Wotts 

Owned-Oper. By Central Calif. Bcstrs., Ibc 

Address-Trans 601 Ashby Avenue 

Tel.: THomwall 8-7715 Independent 

Representative W. S. Grant 

General Mgr. Arthur Westlund 

Sta. Mgr Don Hambly 

Prog. Dir Les Avery 

Chief Engineer Charles Odgen 

KOW^-Bijou-1956 

Frequency: 1490 Kc Power: 250 Watts 

Owned Tahoe Broadcasters, Inc. 

Address Box 756 

Tel.: KI 4-2400 Independent 

Pres.; Gen. Mgr. Ed. French 

Std. Comm. Mgr John J. Murphy 

Chief Engineer Keith Mealey 

KIBS-Bishop-1953 

Frequency: 1230 Kc. Power: 250 Watts 

Owned Southeastern Sierra Bcstg. Corp. 

Address Box 757 

Tel.: UPton 2-4411 ABC 

Pres., Gen. Mgr., Pub. Dir J. Oliver 

Commercial Manager R. S. Deming 

Station Manager Dorothy Cowley 

Program Director Joe Arnold 

Chief Engineer Elwayne Clement 

KYOR-BlYthe-1947 

Frequency: 1450 Kc Power: 250 Watts 

Owned. . .Imperial Broadcasting Systems, Inc. 

Address Box 668 

Tel.: 2231. ABC 

Represent active John E. Peorson 

President, Gen. Mgr Frank K. Danzig 

KROP-Brawley-1946 

Frequency: 1300 Kc....lOOO Watts d., 500 n. 
Owned-Oper. By Imperial Bcstg. System 



Address .6331 Hollywood Blvd. 

Tel.: 1300 ABC 

Representative John E. Pearson Co. 

President Frank K. Danzig 

V.P., Gen. Mgr F. W. Crane 

KBLA— Burbank— 1952 

Frequency: 1490 Kc ^: Power: 250 Watts 

Owned-Oper. By... Bdcstrs. of Burbank 

Address 11516 Oxnard St., N. HoUywood 

Tel.: POplar 2-1195 Independent 

Station Representative Grant Webb 

President G. A. Rogers 

Chief Engineer H. May 

KTEE— Camel— 1957 

Frequency: 1410 Kc Power: 500 VTatts; d. 

Owned By Carmel Bcstg. 

Address P. O. Box 2050 

Tel.: MAyfair 4-1215 Independent 

Sta. Rep Duncan Scott & Co. 

Gen. Sta. Manager Paul F. Hanson 

Chief Engineer Marvin Johns 

KHSL-Chico-1935 

Frequency: 1290 Kc Power: 5000 Watts 

Owned-Operated Golden Empire Bcstg. Co. 

Address Box 1041 

Tel.: Fireside 2-0141 CBS 

Representative McGavren 

Pres., Gen. Mgr Mrs. Mickey McClune 

Station Manager Charles H. Kinsley, Jr. 

Commercial Mgr Brian Loughran 

Program Dir Tim Armstrong 

Sales, Public Dir Don Miller 

Chief Engineer Russell Pope 

KPAY-Chico-1949 

Frequency: 1060 Kc Power: 10,000 Watts 

Owned J. Ned. Richardson 

Address P.O. Box 523 

Tel.: Fireside 2-4211 MBS 

Representative HoUingbery 

Gen. Mgr J. Ned Richardson 

Comm. Mgr. Robert Campbell 

Program Director Tim Armstrong 

Chief Engineer William Pope 

KCHV-Coachella-1954 

Frequency: 970 Kc Power: 1 Kw.. d. 

Owner Coachella Valley Bcstg. Co. 

Address Box 112, Indio, Calif. 

Tel.: Express 8-5534 KBS 

Representative Moore & Assoc. 

Pres. Edward Gorges 

Gen. Mgr I. E. Staples 

Comm. Mgr. Doug Caplette 

Sales Prom. Mgr Bob Stewart 

Program Director Doc Robinson 

Publicity Director Walter Duggan 

Chief Engineer Bill Keith 

KBMX-Coalinga-1950 

Frequency: 1470 Kc Power: 500 W. d. 

Owned By Meldean Bcstg Co. 



308 



l=i=l=C=C=C=i^l^i<ML^<l--<L--<Li« 



CALIFORNIA 



Address P.O. Box 561, Hanford, Calif. 

Tel.: LU 2-0583 Independent 

Sta. Rep Grant Webb 

President Meldean Upp 

V.P.. Gen. Mgr Mel Vierra 

Comm. Sta. Mgr Jack Miller 

Program, Publicity Dir Annette McLellan 

Chief Engineer Dick Howard 

KBUC-Corona-1948 

Frequency: 1370 Kc. Power: 1 Kw. d„ 500 W. n. 

Owned Radio K-BUC, Inc. 

Business Address Box 368 

Tel.: RE 7-1370 Independent 

Station Representative Forjoe 

President James F. Hadlock 

V.P.. Gen. Mgr Naum Healy 

Comm. Manager Steve Schoen 

Program Director Ed Cornell 

Sales Prom. Manager Jan Wallace 

Publicity Director Elaine Kremper 

Chief Engineer Walter Rees 

K C R E— Crescent City— 1950 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Del Norte Bcstg. Co. 

Address Box 248 

Tel.: INgersoU 4-2155 KBS 

Station Representative W. S. Grant 

President, Gen. Manager M. D. Marshall 

Comm. Station Manager H. Frank Walters 

Program, Sales Prom Alfred G. Curven 

PubUcity Director PhylUs J. Wren 

Chief Engineer. Herbert Newman 

K P D— Crescent City— 1 959 

Frequency: 1310 Kc Power: 1000 Watts 

Owned By KPOD Broadcasting 

Address . 251 H St. 

Tel.: IN 4-2151 .Independent 

General Manager George Norman 

Station, Ch. Eng Larry Marvin 

Production Dir Fred Bohlen 

Promotion Dir Bob Hansen 

KCHJ— Delano— 1951 

Freq.: 1010 Kc Power: 5 Kw. d.. 1 Kw. n. 

Owned-Oper. By Charles Herman Joluiet 

Address P.O. Box 966 

Tel.: DElano 8876 Independent 

President, Chief Eng Charles H. Johnes 

General Manager Jean G. Johnes 

Comm. Mgr Jim Turner 

Program Dir Joe McFolin 

KRDO— Dinuba— 1946 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Radio Dinuba Co. 

Business-Studio Address Box 157 

TeL: DI 500 KBS 

Station Representative W. Ayres 

Pres., Gen., Sta. Mgr Egon A. Hofer 

V.P Dave Hofer, Jr. 

Chief Engineer Warren Nystrom 

KDEO-ElCajon-1955 

Frequency: 910 Kc Power: 1 Kw. 



Owned-Operated By .... . Dandy Bcstg. Corp. 

Address 3911 Pacific Highway, San THeqo 

Tel.: CY 8-8371 Independent 

Station Representative Robert Eastman 

President Robert E. Sharon 

Comm. Manager Joe Cdhill 

Program Director Sam Babcock 

Sales Prom. Mgr Ted C. Millan 

Publicity Director Jim Dandy 

Chief Engineer Ed Muxphree 

KAMP-EI Centro-1958 

Frequency: 1430 Kc Power: 1000 Watts 

Owned By El Centro Radio, Inc. 

Address .6th & Main 

Tel.: Elgin 2-2277 Independent 

Sta. Reps Harlan Ookes; Walker-Rawalt 

President A. E. Andreotti 

Gen. Station Manager Wm. H. Ellison 

Commercial Mgr Chap Rollins 

Prog. Dir., Sales Prom. Mgr Bob Weaver 

Publicity Dir Marylou Pangle 

Chief Engineer Arch Thistle 

KICO-El Centro-1947 

Frequency: 1490 Kc Power: 250 Wotfs 

Owned-Operated By Charles R. Love 

Address P.O. Box 1697 

Tel.: ELgin 2-1490 MBS-KBS 

Sta. Reps Jacobson; Feltis 

Owner Charles R. Love 

General Manager W. L. Gleeson 

Commercial Manager Jim Reeves 

Pub. Director Wally Blake 

KXO-El Cenlro-1927 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Oper. By Feldman Enterprises, Inc. 

Business Address Box 140 

TeL: EL 2-1230 ABC-CBS-KBS 

Representative Paul H. Raymer 

President Leonard Feldman 

General Manager Bob Michels 

Commercial Manager Marc Hanan 

Program Director Tony Temple 

Chief Engineer Arch Thistle 

KOWH-Escondido-1958 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Palomar Broadcasting Co. 

Address 1226 Hale Ave. 

TeL: SHerwood 5-5811 Independent 

Pres., Qen. Mgr Julie G. Owen 

Chief Engineer Joseph Dessert 

KDAN-Eureka-1958 

Frequency: 790 Kc Power: 5'kw. 

Owned Radio KDAN 

Address Box 993 

TeL: HI 2-0611 Independent 

Representative Best. Time Sales, Hall 

President. James F. Hadlock 

KIEM-Eureka-193'3 

Frequency: 1480 Kc Power: 5000 Watts 

Owned Opr. By ... . Redwood Bdcstg. Co., Inc. 



309 



CALIFORNIA 



I'sii^ifssk'sk's^-fsk'^k's^m^'mk'mk'^f^'m 



Address P. O. Box 1021 

TeL: HI 3-1S21 MBS 

Station Rep HolUngbery 

President William B. Smullin 

Opera. Manager Barry Adams 

Station Manager Nevrton L. Steward 

Chlei Engineer Don King 

KIHS-Eureka-1946 

Freq.: 980 Kc Power: 5 Kw„ d., 500 W. n. 

Owned-Oper. By Eureka Bcstg. 

Address Box 1015 

Tel.: HI 2-5744 CBS 

Representative Weed 

Pros., Gen. Mgr.. Wendell Adams 

Comm. Sta. Mgr. Tim Crowley 

Prog.-Publicity Doyle Seely 

Chief Engineer Dean Elliott 

KDAC-Forl Bragg— 1948 

Frequency: 1230 Ec Power: 250 Watts 

Owned Mendocino Coost Bcstg. Co. 

Address 2100 E. Oaks St. 

T«L: YO 4-3251 KBS 

Owner Edward Mertle 

General Manager, Ch. Eng Craig N. Smith 

Sales Prom. Mgr Matthew V. Huber 

KARM— Fresno— 1938 

Frequency: 1430 Kc Power: 5000 Watts 

Owned-^er. By H. & G. Harm 

Address 7535 N. Van Ness Ave. 

TeL: BA24441 ABC 

Representative HoUingbery 

President, Gen. Mgr George Harm 

Comm. Sales Prom. Mgr Gordon Jacobs 

Program Director Bill Dallas 

Chief Engineer Elbert Dean 

KBIF-Fresno-1947 

Frequency: 900 Kc Power: 1000 Watts, d. 

Owned ..KBIF. Inc. 

Address 857 Van Ness Ave. 

Tel.: AM 6-0791 .> Independent 

Representative Weed 

Pres., Gen. Mgr .David T. Harris 

Chief Engineer Bob Love 

KEAP-Fresno-1957 

Frequency: 980 Kc Power: 500 W. d. 

Owned By KEAP Broadcasting Co. Inc. 

Address 2344 S. Railroad Ave. 

TeL: AD 7-1871 Independent 

Station Representative Daren F. McGovren 

Pres., Gen. Mgr Herbert J. Edelman 

Program Director Eddie Briggs 

Chief Engineer Elbert Dean 

KFRE— Fresno— 1938 

Frequency: 940 Kc Power: 50,000 Watts 

Owned-Oper. By Triangle Publications 

Business-Studio Address. .T. W. Pattersos BIdg. 

TeL: AM 8-8441 CBS 

News Aim Phila. Inquirer, Phila. D. News 

Repreeentative Tohn Blair 

General Mgr Leslie H. Peard, Jr. 



Sales Manager Wayne Decker 

Program Dir Robert Fulton 

Dir. of Eng. Opera Keith L. Mealey 

OWNERS OF: WFIL-AM-FM-TV, PHILADELPHIA; 
WNBF-AM-FM-TV, BINGHAMTON, N. Y.; WFBG- 
AM-TV, ALTOONA, PA.; WNHC-AM-FM-TV, NEW 
HAVEN, CONN.; WLYH-TV, LEBANON, PA.; KFRE- 
AM-FM-TV, FRESNO, CALIF. 

KGST-Fresno-1949 

Frequency: 1600 Kc Power: 1000 Watts d. 

Owned-Operated By Juan Mercado 

Address 1244 'O' St. 

TeL: AM 6-9901 KBS 

Representative Nat'l Time Sales 

Program Director , .Lorry Walters 

Chief Engineer . .Elbert Dean 

KMAK-Fresno-1953 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By McMahan Bcstg. Co. 

Address 2020 McKinley Ave. 

TeL: AM 6-9448 .Independent 

Representative Meeker Co. 

President R. O. McMahan 

Gen., Sta. Mgr Coyle Chambers 

Comm. Manager Walter Novell 

Chief Engineer Ed Nickels 

KMJ-Fresno-1922 

Frequency: 580 Kc Power: 5000 Watts 

Owned-Operated By McClatchy Bcstg. Co. 

Business-Studio Address. .1515 Van Ness Ave. 

Telj AM 8-5771 NBC 

Newspaper Affiliation . McClatchy Newspapers 

Representative Poul H. Roymer 

President Eleanor McClatchy 

Station Manager Ramsey G. Elliott 

Sales Mgr Roy Swanson 

Chief Engineer William Wallace 

KYNO-Fresno-1947 

Frequency; 1300 Kc Power: 1000 Wcrtts 

Owned-Oper. By Radio KYNO 

Address 2125 N. Barton Ave. 

TeL: CL 5-8383. . .. MBS 

Representative Headley-Reed 

General Manager Gene Chenault 

Stci. Mgr Jim Carroll 

Chief Engineer Bert WIUIoBUieii 

KPER-Gilroy-1957 

Frequency: 1290 Kc Power: 500 Watts, d. 

Owned Radio KPER 

Address 615 Swanston Lane 

TeL: VI 2-3155 KBS 

Representative Lucas & Webb. 

General Manager John Gregory 

Chief Eigineer Don Bemord 

KIEV-Glendale-1933 

Frequency: 870 Kc Powert 250 Watts 

Owii»d-0perated By Cannon SyBteBb Lid. 

Address 106 N. Glendale Ave. 

Tel.: CHapman 5-2388 Independent 

PrMldMU DoTld H. Coaaoa 

General Mgr Cal Cannon 



310 



CALIFORNIA 



EMCS-Hanford-1948 

Freq.: 620 Kc Power: 1 Kw. 

Owned-Oper. By John C. Cohan 

Business Address P.O. Box 620 

Tel.: LUdlow 2-0361 Independent 

Representative Theo. B. Hall 

Owner & Gen. Mgr John C. Cohan 

Sales Promotion Mgr Doris Ferreira 

Publicity Director Jack Ball 

Prog. Chief Engineer Stan Vestal 

KHSJ— Heme!— 1959 

Frequency: 1320 Kc Power: 500 Watts 

Owned By L & B Bcstg Co. 

Address P.O. Box 1196 

Tel.: OLive 8-7113 Independent 

General Manager W. L. Miller 

Program Director Chas. B. Watson 

Chief Engineer .L. V. Pillow 

KDAY— Hollywood— 1947 

Frequency: 1580 Kc Power: 10 Watts; d. 

Owned By Radio Codiiomia, Inc. 

Address 1549 No. Vine St. 

Telj HO 1-9981 ..Independent 

Representative Young 

President John D. Keating 

Gen. Sta. Mgr Irving C. Phillips 

Chief Engineer Bob Dye 

KREO-Indio-1946 

Frequency: 1400 Kc .Power: 250 Watts 

Owned Imperial Broadcasting System, Inc. 

Address 3401 Russell St., Riverside 

Tel.: Diamond 7-3403 Independent 

Representative Tohn E. Pearson 

President Frank K. Ddnzig 

General Manager Frank W. Crane 

Comm. Station Manager Ed. Silvera 

Program, Prom. Manager Bill Viking 

Chief Engineer Dave Matton 

KTYM-Inglewood-1958 

Frequency: 1460 Kc Power: 1000 Watts 

Owned By A. J. Williams 

Address 125 S. Grevillea Ave. 

Tel.: ORegon 8-6400 .Independent 

Representative Grant 

President A. J. Williams 

Comm. Manager ; . '.C. O. Grady, Jr. 

Program Director F. P. McDonald 

Chief Engineer C. Simpson 

KRKC-King Cily-1958 

Frequency: 1570 Kc Power: 250 Watts; d. 

Owned By KRKC, Inc. 

Address P. O. Box 1167 

TeL: 1070 KBS 

Station Representative W. S. Grant 

President, Gen. Manager Bob McVay 



KDAY 

LOS ANGELES 
50,000 WATTS 

KDAY 

LOS ANGELES 
50,000 WATTS 

KDAY 

LOS ANGELES 
50,000 WATTS 

KDAY 

LOS ANGELES 
50,000 WAHS 

KDAY 

LOS ANGELES 
50,000 WAHS 

IRV PHILLIPS, GEN. MGR. 
REPRESENTED BY 
ADAM YOUNG, INC. 

KDAY, Santa Monica, California 



CALIFORNIA 

Program, Chief Engineer John McAdam 

Sales Prom. Director Joan Brown 

Pub. Director Gloria Manss 

KAVL— Lancaster— 1950 

Freq.: 610 Kc Power: 1 Kw. d., 500 W. n. 

Ownad-Oper. By Ant»lop« Bcstg. Co. 

Addreii P. O. Boat 1192 

Tel.: WH 2-1121 Independent 

Station Representative.. Broadcast Time Sales 

President W. B. Carter 

General Mgr H. L. Comstock 

Chief Engineer M. Anderson 

KBVM— Lancaster— 1956 

Frequency: 1380 Kc Power: 1000 Watts 

Owned By: Tri-County Bcstgrs., Inc. 

Address 43321 N. Sierra Highway 

Tel.: WH 2-8461 Independent 

Station Representative B-N-B Time Sales 

President Roy Hinkel 

General Manager Jack J. Bankson 

Chief Engineer Geo. Patterson 

KLAN— Lemoore— 1959 

Frequency: 1320 Kc Power: 1000 Watts, d. 

Owned By: Radio Lemoore 

Address 110 N. Eldorado St., Stockton, Cal. 

President, General Mgr Joseph E. Gamble 

Chief Engineer Fred Volken 

KCVR-Lodi-1946 

Frequency: 1570 Kc Power: 1000 Watts d. 

Owned-Oper. By Lloyd Burlinghom 

Business Address P. O. Box SOO 

Tel.: EN 8-0628 KBS 

Station Representative Wm. Ayres 

General Mgr Lloyd Biulingham 

Chief Engineer George Sampson 

KHEZ— Lompoc— 1958 

Frequency: 960 Kc Power: 500 Watts 

Owned By KNEZ, Inc. 

Business Address P.O. Box 338 

Tel.: Lompoc 2965 KBS 

Station Representative B-N-B Time Sales 

President Thomas B. Friedman 

Gen. Mgr., Ch. Eng Thomas J. Wallace, Jr. 

KFOX-LongBeach-1924 

Frequency: 1280 Kc Power: 1000 Watts 

Owned-Oper. By KFOX Inc. 

Address 220 E. Anaheim Street 

Tel.: HE 6-7281 Independent 

President Kenyon Brown 

Sta. Rep Holiingbery 

General Mgr Cal Perley 

Station, Comm Mgr Willard Kline 

Program Dir Ed Dyer 

Sis. Prom., Publicity Dir Barbara Ashbrook 

Chief Engineer Gordon Calcote 

KGER— Long Beach— 1926 

Frequency: 1390 Kc Power: 5,000 Wotts 

Owned By. . .John Brown Schools of CoIUm lac. 
Business-Studio Address 3745 Atlantic 



Tel.: GArfield 7-7907 Independent 

President Dr. John E. Brown 

Gen., Sta., Comm. Mgr E. William George 

Program Dir. ^ Irene Cook 

Chief Engineer Luke Crumbough 

K ABC— Los Angeles— 1929 

Frequency: 790 Kc Power: 5000 Watts 

Owned-Oper. By r AB-PT, Inc. 

?lddxess 1539 N. Vine St 

Tel.: NO 3-3311 ABC 

Representative Katz 

President James G. Riddell 

Gen. Sta. Mgr Ben Hoberman 

Chief Engineer Ralph Denechaud 

KFAC— Los Angeles— 1931 

Frequency: 1330 Kc... Power: 5000 Watts 

Owned-Oper. By: Los Angeles Bcstg. Co. 

Bus.-Studio Address 5773 WUshire Blvd. 

T^L: WE 8-0161 Independent 

Representative Boiling 

Pres.-Gen.-Sta. Mgr Calvin J. Smith 

Program Director Howard Rhines 

Chief Engineer Ron Oakley 

KFI— Los Angeles— 1922 

Frequency: 640 Kc Power: 50,000 Watts 

Owned-Operated By. .Earle C. Anthony, Inc. 
Business-Studio Address. .141 N. Vermont Ave. 

Tel.: DU 2-2121 NBC 

Representative Henry I. Christal 

Pres., Gen. Mgr. Earle C. Anthony 

Asst. to Pres Charles E. Hamilton 

Program Director Pat Kelly 

Comm. Manager Elmer Wayne 

Sales Prom., Pub. Director Robert J. Boyne 

Co-Chief Engs.. .H. L. Blatterman, C. W. Mason 

KrWB-LosAngeles-1925 

Frequency: 980 Kc Powen 5000 Watts 

Owned-Oper. By KFWB Bcstg. Corp. 

Business-Studio Add.... 1419 HoUywood Blvd. 

Tel.: HO 3-5151 Independent 

Representative Blair 

Pres., Gen. Mgr Robert M. Purcell 

Dir. of Operations Theola Sanders 

General Sis. Mgr James Simons 

Sales Devel Allan MacDonald 

V.P., Prog. Dir Chuck Blore 

Publicity Dir Ruth Levy 

Advertising Mgr Richard Mulford 

Chief Engineer Leonard Hayden 

K G F J— Los Angeles— 1926 

Frequency: 1230 Kc. Power: 250 Watts 

Owned-Operated By Ben S. McGlashan 

Business-Studio Address 6314 Sunset Blvd. 

TeL: HO 4-0201 Independent 

Sta. Reps. Howard; Robt. Allen 

Owner Ben S. McGlashan 

General, Station Manager Thelma Kirchner 

Sales Mgr Molly C. Low 

Program Director. Jim Randolph 

Publicity Dir Tom Hawkins 

Sales Prom. Mgr. Juanita McCuroy 

Chief Engineer. « Homer Obuchen 



312 



KHJ— Los Angeles— 1922 

Frequency: 930 Kc Power: 5,000 Watta 

Owned-Oper. By RKO General 

Address 1313 N. Vine St.. Hollywood 

Tel.r HO 2-3133 MBS 

Representative H-R Reps. 

Gen. Mgr. Norman Boggs 

Nat. Sis. Mgr Paul H. Martin 

' Program Director A. J. LaFrano 

Chief Engineer Robert Bullock 

KLAC— Los Angeles— 1924 

Freq.: 570 Kc Power: 5 Kw. d.; 1 Kw. a 

Owned-Operated By... Hall Broadcasting Co. 

Address 6363 Sunset Bird 

Tel.: HO 2-7271 Independent 

Station Representative Robert Eastman 

President M. W. HaU 

Vice President Richard Westman 

Gen. Soles Manager Morton Sidley 

Mdsg. Dir Armand La Pointe 

Program Director Ron McCoy 

Sales Prom., Pub. Director Betty Hudson 

Chief . Engineer Paul Holton 

KMPC— Los Angeles— 1928 

Freq.: 710 Kc Power: 50 Kw. d.; 10 Kw. n. 

Owned-Oper. By Golden West Bcsters. 

Address 5939 Sunset Boulevard 

Tel.: Hollywood 9-5341 Independent 

Representative AM Radio Sales 

Ch. of Board Gene Autry 

President Robert O. Reynolds 

Gen. Soles Mgr Stonley Spero 

Mgr., Sis. Prom John M. Asher 

Prog. Dir. Robert H. Forward 

Chief Engineer L. C. Sigmon 

KHX— Los Angeles— 1920 

Frequency: 1070 Kc Power: 50,000 Watts 

Owned By . Columbia Bcstg. System, Inc. 

Business-Studio Address 6121 Sunset Blvd. 

Tel.: HO 91212 C3S 

Sto. Representative CBS Spot Soles 

V.P., General Manager Fred Ruegg 

Conunerciol Mgr Gordon Mason 

Prog. Dir Robert Sutton 

Promotion Manager Arthur Wittum 

Pub. Dir Lloyd Brownfield 

Chief Engineer Ted Denton 

KPOL— Los Angeles— 1952 

Frequency: 1540 Kc Power: 10,000 Wotts 

Owned-Oper. By ... . Coast Radio Bdcstg. Corp. 

Address 4628 Wilshire Blvd. 

TeL: WE 8-2345 Independent 

Station Representative Raymer Co. 

President, Gen. Mgr Hugh R. Murchison 

Station, Comm. Mgr Frederick Custer 

Program Director Robertson Scott 

Chief Engineer Conrad Sprenger 

K P P— Los Angeles— 1924 

Frequency: 1020 Kc Power: 5,000 Watts 

Owned By Standard Bcstg. Co. 

Business-Studio Add« 338 S. Western Ave. 



CALIFORNIA 

Tel.: DU 8-2345 Independent 

President George B. Storer 

General Mgr Wendell Campbell 

Commercial Mgr Dale Petersen 

Program Dir Bill Wheotley 

Prom., Publicity Dir Patt Wright 

Ch. Eng Leonard Reeves 

OWNERS OF: WJBK-AM-FM-TV, DETROIT; WSPD- 
AM-FM-TV, TOLEDO; WAGA-TV, ATLANTA; WJW- 
AM-FM-TV, CLEVELAND; WWVA-AM-FM, WHEEL- 
ING, W. VA.; WGBS-AM-FM, MIAMI, FLA.; WIGB- 
AM-FM, PHILA., PA.; WITI-TV, MILWAUKEE. 

KRKD-LosAngeles-1927 

Frequency: 1150 Kc... Power: 5000 d.; 1000 n. 

Owned-dperated By Cont. Tele. Corp. 

Business-Studio Address. .1050 Montecito Drive 

TeL: CA 5-4116 Independent 

President Frank Oxorort 

Gen. Mgr Jock Feldmonn 

Gen. Soles Rep Bob Fox 

Prog. Dir Charles A. Clifton 

Ch. Eng Ben Brown 

KHOT-Madera-1956 

Frequency: 1250 Kc Power: 500 Watts, d. 

Owner Glomor Music Bcstg. Co. 

Address 2818 Ave 15 

TeL: OR 4-8501 Independent 

Representotive Ayres 

Mgr Bob L. Moron 

Chief Engineer Tom Braconovich 

KMYC-Marysville-1940 

Frequency: 1410 Kc. Power: 5 Kw. d.; 1 Kw. n. 

Owner By Carlton Broadcasting 

Business Address P. O. Box 631 

TeL: SH 2-2396 MBS 

Sto. Representative Theo. B. Hall 

President Jock Sterling 

General, Comm. Mgr Carroll V. Hansen 

Chief Engineer Jim Porrish 

KWIP-Merced-1956 

Frequency: 1580 Kc Power: 500 Wotts, d. 

Owned By: HDH Stations, Inc. 

Address Hotel Tioga 

TeL: RA 2-3838 Independent 

Station Representative Robert R. Allen 

Pres., Gen. Manager Moxwell Hurst 

Comm. Mgr Reg Streeter 

Chief Engineer Mol Beovers 

KYOS-Merced-1936 

Frequency: 1480 Kc Power: 5000 Wotts 

Owned-Operoted By KYOS, Inc. 

Business Address 1735 "L" St. 

TeL: RA 2-6251 ABC-MBS 

Sta. Repr Baron. B-N-B- Time Sales 

Pres., Gen., Sto. Mgr Frank Flynn 

Chief Engineer Dwoyne D. Caldwell 

KBEE-Modesto-1951 

Frequency: 970 Kc Power: 1000 Wotts 

Owned McClotchy Bcstg. Co. 

Address 14th & Eye St. 

TeL: LA 3-7756 Independent 



3U 



CaUFORNIR 3535=15=1^ 

Newspaper Affil McClatchy Newspaper 

Representativie Paul Raymer 

President Eleanor McClatchy 

Station Manager Hugh Shelley 

Sales Manager Milton Hibdon 

Chief Engineer Albert Schneider 

KFIV-Modesto-1950 

Frequency: 1360 Xc Power; 1000 Watts 

Owned-Oper. By KFIV. Inc. 

Address Box 1360 

Tel.: LA 4-1360 ABC 

President A. J. Krisik 

Gen. Mgr Ted WoU 

KTRB-Modeslo-1933 

Frequency: 860 Kc... Power: 10,000 d.; 1000 n. 

Owned-Operated By KTRB Bcstg. Co., Inc. 

Address P. O. Box 593 

Tel.: LA 3-0737 Independent 

Sta. Representative Daren McGavren 

Pres.-Gen.-Station Mgr William H. Bates, Jr. 

Conun., Sales Prom. Mgr Richard Brown 

Program, Publicity Dir Cal Purviance 

Chief Engineer W. H. Bates 

KIDD— Monterey— 1955 

Frequency: 630 Kc Power: 1 Kw. 

Owned By Monterey Pen Bcstg. Inc. 

Address 150 Franklin St. 

TeL: FRontier 2-8154 Independent 

Representative Hollingbery 

President Robert Sherry 

Commercial Mgr Jack G. Hamilton 

Chief Engineer Jan King 

KMBY-MonlereY-1947 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By John Burroughs 

Business Address 468 Calle Principal 

Tel.: FR 2-4541 CBS 

Pres., Gen., Sta. Mgr John Burroughs 

Comm. Mgr James T. Timothy 

KWSD-Mt. Shasla-1947 

Frequency: 620 Kc Power: 1000 Watts, d. 

Owned-Oper. By.. Shasta Cascade Bcstg. Corp. 

Address E. Ahna St. 

Tel.: WA 6-2124 Independent 

Representatives Continental, Ayres 

Co-Owner, Ch. Eng David H. Rees 

KVOH-Napa-1947 

Frequency: 1440 Kc Power: 500 Walla 

Owned-Oper. By J. L. & A. M. Powell 

Address 1124 Foster Road 

Tel.: BAldwin 6-2023 KBS 

Sta. Representative John E. Pearson 

Owner, Gen. Mgr., J. L. Powell 

Program Director Sam Gordon 

Sales Prom. Mgr Beryle Gonzales 

Publicity Dir Gil Gordon 

Chief &igineer Don Brown 

KSrE-Needles-1952 

Frequency: 1340 Kc Power: 250 Watts 



Owned-Oper. By Needles Bdcstg. Co. 

Address P. O. Box C-2 

Tel.: EAstgate 6-2101 KBS 

Station Representative Continental 

Owner, Mgr B. J. Fitzpatrick 

Program Director H. L. Fitzpatrick 

Chief Engineer Albert Lincoln 

KABL-Oakland-1959 

Frequency: 960 Kc Power: 1000 Watts 

Owned-Oper. By McLendon Corp. 

Address 464 19th St. 

T«L: TW 3-9600 Indiependent 

Station Representative Daren F. McGavren 

Ch. of Board B. R. McLendon 

President Gordon B. McLendon 

General Manager Homer H. Odom 

Sales Manager Bok Reitzel 

Program Director Robert S. Stevens 

Chief Engineer Howard Immekus 

KEWB-Oakland-1922 

Frequency: 910 Kc. Power: 5 Watts, d., 1 W. n. 

Owned-Oper. By KEWB, Bcstg. Corp. 

Business Address .> . . .2150 Franklin St. 

Tel.: TEmplebar 6-0910 Independent 

Station Representative Katz 

President Robert M. Purcell 

General Manager Milton H. Klein 

Comm. Manager Robert S. Calender 

Prog. Director William Enis 

Chief Eng Roswell S. Smith 

KDIA-Oakland-1920 

Frequency: 1310 Kc Power: 1000 Watts 

Owned Egmont Sonderling Assoc. 

Business-Studio Address 327 22nd St. 

TeU HI 4-1212 Independent 

Station Rep Bernard Howard 

Station Monager F. Wellington Morse 

Chi^ Engineer .Logon Z. Edwards 

KUDE— Oceanside— 1956 

Frequency: 1320 Kc Power: 500 Wotts 

Owned By: Dolph-Pettey Bcstg. Co. 

Addre«i Box 779 

TeL: 8A 2r92l9A. Independent 

Station Representative Robert R. Allen 

President Herbert L. Pettey 

Gen. Station Mgr Lyle R. Richardson 

Comm. Manager Larry Thomas 

Program Director Ted Porter 

Publicity Director Bud Handy 

Chief Engineer Ted Brown 

KASK-Ontario-1947 

Frequency: 1510 Kc Power: 1000 Wotts 

Owued-Operated By. . . .The Dally Beperl Co. 

Address P.O. Box 593 

Tel.: YUkon 2 8888 Independent 

Newspaper Affiliation Daily Report 

Representative Hil F. Best 

President Mrs. Jerene A. Homish 

General Manager Gerald O. Jones 

Program Director Al Pierce 

Chief Engineer Manual Barrozo 



314 



KOXR— Oxnard— 1955 

Freqtienc7: 910 Kc Power: 1 Kw., d. 

Owned-Oper. By.. Oxnard Broodcosting Corp. 

Address 1280 So. Oxnard Bird. 

TeL: HU 3-2303 Independent 

Sta. Representative United Spot Sales 

Pres., Chief Eng Paul R. Schneider 

Comm., Sales Prom. Mgr J. Alan Rinehort 

KUTY-Palmdale-1957 

Frequency: 1470 Kc Power: 1 Kw. 

Owned By: Pabndale Broadcasters 

Address 806 East Ave., Q-10 

TeL: Windsor 7-3107 Independent 

Representotiye W. S. Grant 

President Harold C. Singleton 

Chief Engineer Don Reitzke 

KCMJ— Palm Springs— 1946 

Freq.: 1010 Kc Pwr: 1 Kw., d.; 500 W.. n. 

Owned-Operated By KCMJ, Inc. 

BusineM Address Box O 

TeL: FA 5-2253 CBS 

Representative Stanley 

Pnes., Gen. Mgr Robert D. Bloshek 

Chief Engineer Glenn Gamett 

KDES— Palm Springs— 1956 

Frequency: 920 Kc Power: 1000 Watts 

Owned Cameron Bcstg. Co. 

Address 174 N. Palm Canyon Dr. 

Tel.; FA 4-1212 Independent 

(Newspaper Affiliation Desert Sun 

Representative W. S. Grant 

President George Cameron 

Gen. Sta. Mgr John Michel 

Comm. Mgr Horry Voelker 

Prog. Ch. Eng Qiil Miller 

KPAL— Palm Springs— 1954 

Frequency: 1450 Kc Power: 250 Watts 

Owner KPAL Bcstg. Corp. 

Address P. O. Box 1450 

Tel.: FAirview 4-9171 Independent 

Rep Forjoe 

Gen. Mgr Al Yallen 

Chief Engineer Paul Wieman 

KIBE-PaloAlto-1949 

Frequency: 1220 Kc Power: 1,000 Watts d. 

Owned-Oper. By Sundial Bcstg. Corp. 

Address P.O. Box 1151 

TeL: DA 3-1341 KBS 

Rep Walker-Rawalt 

General Mgr Edward Davis 

Program Director Martin Comtisano 

KWKW-Pasadena-1942 

Frequency: 1300 Kc Power: 1000 Watts 

Owned-Oper. By. . .Southern Calif. Bcstg. Corp. 

Address 800 Sierra Madre Villa 

TeL: MUrray 1-6744 Independent 

Representative Nat'l Time Sales 

President Marshall S. Need 

General Manager William J. Beaton 



CALIFORNIA 

Comm. Manager Andy James 

Prog., Publicity Dir Bob Grliiin 

Chii^ Engineer Robert Fisher 

KRLA— Pasadena— 1959 

Frequency; 1110 Kc Power: 10,000 WatU 

Owned-Operated By 1110 Bcstg. Corp. 

Address 8381 HoUywood Blvd. 

Tel.: HO 2-7388 Independent 

Representative Cooke 

President Donald R. Cooke 

Gen. Mgr Edwin Y. Schulz 

Comm. Sis. Prom. Mgr Lou Silverstein 

Chief Engineer Jack Reeder 

KPRL-PasoRobles-1946 

Frequency: 1230 Kc Power; 250 WotU 

Owned-Oper. By Radio KPRL 

Address P.O. Box 96 

Tel.: 205 MBS-KBS 

Representative W. S. Grant 

Gen., Sta., Mgr., Chief Eng Dale Schwartz 

Mdsg. Mgr Bernard Schwartz 

Comm. Mgr. Dorothy Schwartz 

KArP-Petaluma-1950 

Frequency: 1490 Kc Power: 250 Watts 

Owned Best. Assoc.. Inc. 

Address Box 590 

Tel.: PO 3-1505 KBS 

Sta. Representative United Spot Sales 

General Manager R. E. Thomlinson 

Commercial Mgr Donald Ramsbottom 

Program Director Donald Davis 

Chief Engineer Ken Phillips 

KKIS-Pitisburg-1949 

Frequency: 990 Kc Power: 5 Kw. 

Owned-Oper. By Kay Kis Corp. 

Business 235 Railroad Ave. 

TeL: HE 2-2964 Indepesxdent 

President Ronald B. Woodyard 

General Station Manager Jerry Bassett 

Program Director Nat Stevens 

Sales Prom. Manager Jack Fitzwater 

Piiblicity Director Wm. T. Simmons 

Chief Engineer James R. Bird, Jr. 

KWOW-Pomona-1947 

Freq.: 1600 Kc Power: 1 Kw. d., 500 W. n. 

Owned-Oper. By Valley Bdcstg. Co. 

BusinesS'Studio Address So. Mills & Olive 

TeL: NAtional 2-1293 Independent 

General Mgr Dean H. Wickstrom 

KTIP-Porterville-1947 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By Gateway Bcstgrs., Inc. 

Business-Studio Address Box 1312 

TeL: SU 4-1450 ABC 

President, Gen. Mgr Gareth F. Garlund 

Coizun. Manager B. Harlond Ohde 

Program Director Lawrence D. Cotta 

Chief Engineer Hugh A. Leach 



315 



CALIFORNIA 

K AC Y— Port Hueneme— 1958 

Frequency: 1520 Kc Power: 250 Watts 

Owned By Lincoln Dellar 

Business Address P.O. Box 1520 

Tel.: HUnter 3-1520 Independent 

Gen. Mgr Lincoln Dellar 

KBLF-Red Bluff-1946 

Frequency: 1490 Kc Power: 250 WatU 

Owned-Oper. By Victor Indust., Corp. 

Address Box 431 

Tel.: LAwrence 7-3511 Independent 

Station Mgr W. F. Baumgarten 

KRDG-Redding-1956 

Frequency: 1230 Kc Power: 250 Watts 

Owned Redding Broadcasting Co. 

Address 1347 Yuba St. 

Tel.: CHestnut 3-0343 ABC-MBS 

Representative Tracy Moore 

Gen. Mgr.. Chief Eng Howard N. Martineau 

Comm. Manager Charles Hess 

Program Director Edith Martineau 

Sales Prom. Mgr Joe LoLonde 

KSDA-Redding-1954 

Frequency: 1400 Kc Power: 250 Watts 

Owner Radio Redding, Inc. 

Address 1943-B Pine St. 

Tel.: CHestnut 3-2454 Independent 

Station Representative John Pearson 

President, Prog. Director Paul B. Patrick 

Gen. Comm. Manager Roger C. Patrick 

Sales Prom. Manager Ed Devlin 

Chief Engineer James Newill 

KPAP— Redding— 1958 

Frequency: 1270 Kc Power: 1 Watt, d. 

Owned By Hi Fidelity Stations. Inc. 

Address P.O. Box 997 

Tel.: CHestnut 3-5511 Independent 

Station Rep Grant 

General Manager Jack Hampton 

Commercial Mgr A. Loeffler 

Program Dir Harry Carmichel 

Chief Engineer K. Machin 

KVCV-Redding-1937 

Frequency: 600 Kc Power: 1000 Wcrtto 

Owned-Oper. By Golden Emigre Bcstg. Co. 

Address Hotel Redding 

Tel.: CH 3-1515 CBS 

Sta. Representative Avery Knodel 

President, Gen. Mgr Mickey McClung 

Station Manager Fred M. Stuelpnagel 

Commercial Mgr H. E. McCarty 

Program, Prom. Mgr Lyle Mathys 

Publicity Director Charles Castor 

Chief Engineer Russ Pope 

KVIP-Redding-1957 

Frequency: 540 Kc Power: 1 Kw. 

Owned Shasta Bcstg. Corp. 

Address Box 919 

Tel.: CHestnut 1-5540 Independent 



Representative Hollingbery 

Pres., Gen. Mgr George C. Fleharty 

Chief Engineer Lynn Olson 

KCAL-Redlands-1954 

Frequency: 1410 Kc Power: 1000 Watts 

Owner Southwest Bcstg. Co., Inc. 

Address P. O. Box 390 

Tel.: PYramid 3-2358 ABC 

Representative .' Pearson 

President Dr. B. Corren 

Prog., Chief Eng Dick KUtxin? 

K R C K— Ridgecrest— 1956 

Frequency: 1360 Kc Power: 1 Kw. 

Owned Indian Wells Radio 

Address 350 W. Ridgecrest Blvd. 

Tel.: RI 8-4061 Independent 

Representative Pearson 

Owner. Gsn. Mgr Victor M. Farel 

Program Director Norman Woodruff 

KRKS— Ridgecrest— 1958 

Frequency: 1240 Kc Power: 250 Watts 

Owned Gilson Broadcasting, Inc. 

Address Box 696 

Tel.: RI 8-9211 Independent 

Station Representative Robert R. Allen 

President Leland Gillette 

Gen. Sta. Manager .L. M. Laby 

Program Director Jim Klucker 

RACE- Riverside— 1957 

Frequency: 1570 Kc Power: 1 Kw., d. 

Owned KACE Radio, Inc. 

Address 7351 Lincoln Ave. 

TeL: OV 8-1570 Independent 

Representative Harlan G. Ookes 

Pres., Gen. Mgr Ray Lapica 

Prog.. Chief Eng Jack Wiseley 

RPRO-Riverside-1941 

Frequency: 1440 Kc Power: 1000 Watts 

Owned .... Imperial Broadcasting System, Inc. 

Address 3401 Russell Street 

Tel.: OV 6-0260 Independent 

Sta. Reps John E. Pearson; Ira Laufer 

V.P., General Mgr Frank Crane 

Station Comm. Manager .Mal Ewing 

Program Director Bill Gebeau 

Publicity Director Bill Warren 

Chief Engineer David Matton 

R CR A— Sacramento— 1945 

Freq.: 1320 Kc Power: 5 Kw. d.. 1 Kw. n. 

Owned-Oper. By KCRA. Inc. 

Business Studio Address 310 Tenth St. 

Tel.: Hickory 4-7300 NBC 

Representative Pelry 

President-General Mgr Ewing C. Kelly 

Asst. Gen. Mgr Howard J. Smiley 

Nat. Comm. Mgr Fred C. Beckwith 

Station Mgr Raymond J. Smith 

Commercial Mgr Lou Coppola 

Program Dir William C. Jones 



316 



CALiFORNlA 



Sales Prom. Mgr .Ted Hardy 

Chief Engineer W. Herbert Hartmcm 

K F B K— Sacramenlo— 1922 

Frequency: 1530 Kc Power: 50,000 Watts 

Owned-Oper. By McClatchy Newspapers 

Business Studio Address Twenty-First & Q 

Tel.: Gl 2-5011 ABC 

Newspaper Affiliation. .McClatchy Newspapers 

Representative Paul H. Roymer 

President Eleanor McClatchy 

Station Manager Frank M. Devaney 

Program Director Edward Boyle 

Sales Mgr A. C. WilUams 

Chief Engineer Stam Sronce 

K G M S— Sacramento— 1952 

Frequency: 1380 Kc Power: 1000 Watts 

Owned-Oper. By KBMS, Inc. 

Address 13lh & H. Sts. 

Tel.: GI 1-3133 MBS 

Representative Forjoe Co. 

President Anthony C. Morici 

Chief Engineer Bob LaRue 

K R Y— Sacramento— 1937 

Frequency: 1240 Ec Power: 250 Watts 

Owned-Oper. By John Carey, Inc. 

Business-Studio Address 1010 11th Si 

Tel.: GI 3-2525 

Representative Hollingbery 

President John Carey 

K X A— Sacramenlo— 1945 

Frequency: 1470 Kc Power: 1000 Watts 

Owned-0t)er. By Cal-Val Radio 

Business Address Box 3094 

Tel.: WA 5-2717 Independent 

Station Representative Daren F. McGavren 

President Riley R. Gibson 

General Mgr Howard Haman 

Comm. Manager Bill Weaver 

Prog. Dir Jack Lawson 

Chief Engineer Maurice Hill 

KDOH-Salinas-1935 

Frequency: 1460 Kc Power: 5000 WatU 

Owned-Oper. By KDON, Inc. 

Business Address 933 N. Mcnn St. 

Tel.: HA 2-6464 Independent 

Representative Pearson 

Pres., Gen. Mgr Richard Bott 

Chief Engineer Don Runyon 

KSBW-Salinas-1947 

Frequency: 1380 Kc Power: 5000 Watts 

Owned-Oper. By. .Salinas Valley Bcstg. Corp. 

Business Address 238 John St. 

Tel.: HArrison 2-7484 ABC-MBS 

Station Representative Daren F. McGavren 

Pres., Gen. Mgr John C. Cohan 

Sta., Comm. Manager Roy Jorgenson 

Pub., Sales Prom. Mgr Clarke Bradley 

Chief Engineer Bill Hargan 

KCKC— San Bernardino— 1947 

Frequency: 1350 Kc Powert 500 Wetta 



Owned-Oper. By , . .M. V. W. Radio Corp^ 

Business Address 770 Mill St. 

Tel.: TU 8-0245 Independent 

Representative Ayers, Smith 

President Raymond T. McKexuie 

Station Mgr Clair A. Weidenaar 

Commercial Mgr Lee Batch 

Chief Engineer James Blaine 

K r X M— San Bernardino— 1929 

Frequency: 590 Kc Power: 1000 Watts 

Owned KFXM Broadcasting Co. 

Address 512 Fifth Street 

TeL: TU 9-3636 Independent 

Representative McGavren 

General Manager Norman Keats 

Prog. Dir., Chief Engineer Lyle Kilgoi^ 

KITO— San Bernardino— 1947 

Frequency: 1290 Kc Power: 5000 Watts 

Owned By Radio Associates, Inc. 

Address Box 889 

Tel.: GLenview 8-8183 MBS 

Representative HolUngbsry 

President Kenyon Brown 

General Mgr Cal Perley 

Station Mgr Tom Papich 

c5s K R N 0— San Bernardino— 1948 

Frequency: 1240 Kc Power: 250 Watts 

Owned KRNO, Inc. 

Address 990 Colton Ave 

Tel.: TU 8-0771 Independent 

Co-Owners C. Trigg & Jack Vaughn 

KCBQ— San Diego— 1946 

Freq.: 1170 Kc Power: 50 Kw. d; 5 Kw. n. 

Owned-Oper. By Bartell Family Radio 

Business Address 7th Ave. at Ash 

Tel.: BE 2-7161 Independent 

Representative Adam Young 

Pres., Mgr. Dir Lee Bartell 

Program Director Scotty Day 

Chief Engineer Morris Jones 

OWNERS OF: WYDE, BIRMINGHAM, ALA.; WAKE, 
ATLANTA, GA.; WOKY, MILWAUKEE, WISC; KYA, 
SAN FRANCISCO, CALIF.; WADO, NEW YORK, N. Y. 

KFMB-SanDiego-1949 

Frequency: 540 Kc Power: 5 Kw. 

Owned By Transcontinent TV Corp. 

Bus.-Studio Address 1405 Fifth Ave. 

Tel.: BE 2-2114 CBS 

Representative Petry 

President David C. Moore 

V.P., Gen. Mgr George Whitney 

Station Manager Jack Keiner 

Gen. Sis. Mgr Virgil Clemens 

Program Director Don Ross 

Chief Engineer Charles Abel 

KFSD— San Diego— 1925 

Frequency: 600 Kc Power: 5000 Watts 

Owued-Operated By KFSD, Inc. 

317 



?=^— ^— ^— ^— )— ^--)— ^— ^— ^— )— ^— )— ^-•>--^— ^— ^— )— ^-•^'->— ^— ^ 



CALIFORNIA 

Business Address P.O. Box 628 

Tel.: CO 2-2421 NBG 

Representative Katz Agency 

President James G. Rogers 

Exec V.P., Oen. Mgr W. E. Goetze 

Prog. Dir T. Markle 

Comm. Sales Prom Ray Baker 

KGB— San Diego— 1922 

Frequencyt 1360 Kc Power: 1000 Watts 

Owned-Operated By KGB. Inc. 

Address 4141 Pacific 

Tel.: CYpress 7-2201 ABC 

Representative H-R 

President, Gen. Manager Marion B. Harris 

Comm. Sales Prom. Dir Herbert H. Wixson 

Station Program Director Robert S. Regan 

Publicity Director Joe Harris 

Chief Engineer Charles N. Duncan 

KSDO-San Diego-1947 

Freq.: 1130 Kc Power: 5000 Wts. d. 

Owned By Gordon Bcstg., Inc. of S. D. 

Bus-Studio Address 1023 Second Ave. 

TeL: BE 2-2041 Independent 

Station Representative Daren F. McGavren 

President Sherwood R. Gordon 

General Manager Philip A. Meltzer 

Program Director Richard L. Venturino 

Chief Engineer Vem A. Milton 

K SO N-San Diego-1947 

Frequency: 1240 Kc Power: 250 Watts 

Owived-Oper By Broadmoor Bcstg. Corp. 

Address U.S. Grant Hotel 

Tel.: BE 3-3131 MBS 

Sta. Representative HoUingbery 

President Kenyon Brown 

V.P.. Gen. Mgr Cal Perley 

Station Mgr Wilson Edwards 

Program Dir Blaine Comwell 

Publicity Director Ted Beebe 

Chief Engineer .Jack Rabell 

XEAK-San Diego-1934 

Frequency: 690 Kc Power: 50 Kw. 

Owned By Radiodifusora del Pacif ico 

Address Mission Valley Inn, San Diego 

Tel.: CYpress 8-0528 Independent 

Station Rep Peters, Griffin, Woodward 

Board Chmn H. M. Alvarez 

General, Sta. Mgr James M. Harmon 

Comm. Mgr Robert J. Harman 

Sis. Prom. Mgr., Pub. Dir Kelly Thompson 

Program Dir Robert Doniielly 

Chief Eng George I. Rivera 

K G I L— San Fernando— 1947 

Frequency: 1260 Kc Power: 1000 Watts 

Owned-Oper. By. . . .Pierce Brooks Bcstg. Corp. 

Address 13325 Van Nuys Blvd. 

Tel.: EMpire 6-9555 Independent 

Representative Bronham 

President P. P. Brooks 

Gen., Sta. Mgr Howard P. Gray 

Comm. Mgr. Harold B. Arkoii 

Chief Engineer .Joy Rice 



KCBS— San Francisco— 1921 

Frequency: 740 Kc Power: 50,000 Watts 

Owned-Operated By CBS 

Address Sheraton Palace Hotel 

Tel.: YU 2-7000 CBS 

Rep^resentotive CBS Radio Spot Sales 

President (CBS Radio) Arthur Hull Hayes 

Gen., Sta. Mgr Maurie E. Webster 

Commercial Mgr Kay Lever 

Program Director ! Pede Worth 

Soles Prom. Public Evelyn Clark 

Chief Engineer Alan Cormock 

KFRC— San Francisco— 1924 

Frequency: 610 Kc Power: 5000 Watts 

Owned-Oper. By RKO General 

Business Address 415 Bush St. 

Tel.: YUkon 2-9200 Independent 

Representative H-R 

President Thomas F. O'Neil 

General Manager William E. Nichols 

Business Manager Ernest G. Underwood 

Program Director Lee W. McEachem 

Sales Prom. Manager Frank B. Willis 

Chief Engineer Thos. D. Razovich 

K GO— San Francisco— 1924 

Frequency: 810 Kc Power: 50,000 Watts 

Owned-Oper. By ABC-PT 

Business Address 277 Golden Gate Ave. 

Tel.: UNderhlU 3-0077 ABC 

Representative John Blair 

V.P.. Gen. Mgr John H. MitcheU 

Commercial Manager Jack Stable 

Sales Prom. Mgr., Pub. Dir.. George T. Rodman 

Program Director Edward Smith 

Chief Engineer Harry N. Jacobs 

KJBS— San Francisco— 1924 

Frequency: 1100 Kc Power: 1000 Watts 

Owned-Operated By KJBS Bcstrs. 

Business Studio Address 1470 Piae 8t. 

Tel.: OR 3-4148 Independent 

Station Representative Headley-Reed 

Gen. Sta. Mgr Robert N. Kindred 

Commercial Manager Jack Campbell 

Program Director E. Larry Kithcart 

Sales Prom. Manager Robert J. Cody 

Publicity Director Patricia Robbins 

Chief Engineer Roger Roberts 

KNBC— San Francisco— 1922 

Frequency: 680 Kc Power: 50,000 Watts 

Owned-Operated By . . . .National Bcstg. Co. 

llddress 420 Taylor St. 

Tel.: GR 4-8700 NBC 

Representative NBC Spot Sales 

President (NBC) Robert Kintner 

General Manager George W. Fuerst 

Comm. Mgr Richard H. Gravett 

Program Director Jack Wagnex 

Publicity Director, Prom. Mgr. . . Jane Morrison 
Chief Engineer Curtis D. Peck 



318 



i&:ft=i&sjrxs=ijra=c&=aas=is=csi6=s&^^ CALIFORNIA 



K B Y— San Francisco— 1956 

Frequency; 1550 Kc Power: 10 Kw. 

Owned-Oper. By Mid-America Bdcstrs., Inc. 

Address 340 Mason St. 

Tel.: YUkon 2-9771 MBS 

Representative Petry 

Pres., Gen. Mgr. David M. Segal 

Station Mgr Joe Miller 

Commercial Mgr Jerry Friedman 

Chief Engineer Veikko West 

K S A M— San Francisco— 1938 

Frequency: 1450 Kc Power: 250 Watts 

Owned Golden Gate Broadcasting Corp. 

Address 1111 Market Street 

TeL: MA 1-8171 Independent 

Sta. Reps Bob Dore; Dora Clayton 

President Sherwood H. PaUerson 

General, Sta. Mgr Norwood J. Patterson 

Comm. Prom. Mgr J. Walter Carroll 

Chief Engineer John J. Rolih 

KSAY— San Francisco— 1957 

Frequency: IGIO Kc Power: 10 Kw. 

Owned Bay Radio 

Address 1550 California St. 

Tel.: PRospect 6-6337 Independent 

Representative Hollingbery 

Presw Chief Eng Grant Wratholl 

General Mgr Clair G. Halverson 

Commercial Mgr Stanley G. Breyer 

Sales Prom. Mgr Hal H. Hoffman 

KSFO— San Francisco— 1925 

Freq.: 560 Kc Power: 5 Kw. d., 1 Kw. a. 

Owned By Golden West Bcsters. 

Business Address 950 California St. 

Tel.: YU 2-5500 Independent 

Representative AM Radio Soles 

President Robert Reynolds 

V.P., Gen. Manager William D. Shaw 

VJ>., Comm. Manager Bert S. West 

Program Director Hugh Heller 

Chief Engineer Harry Bartolomei 

K Y A— San Francisco— 1926 

Freq.: 1260 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned Golden State Broadcasting, Inc. 

Business Address 1 Nob Hill Circle 

Tel.: DO 2-2536 Independent 

Representative Adam Yoimg 

Pres., Mgr. Dir Lee B. Bartell 

Exec. V.P., Gen. Mgr Morton J. Wagner 

Asst. Mgr. & Dir. Sales James Jordan 

Dir. of Oper Chris Lane 

Sales Prom. Publicity George Goldman 

Program Director Bob Braimon 

Chief Engineer Paul Beck 

OWNERS OF: WYDE, BIRMINGHAM, ALA.; KCBQ, SAN 
DIEGO, CALIF.; WAKE, ATLANTA, GA.; WOKY, 
MILWAUKEE, WISC; KYA, SAN FRANCISCO, 
CALIF.; WADO, NEW YORK, N. Y. 

KALI-SanGabriel-1946^ 

Frequency: 1430 Kc Power: 5000 W., d. 

Owned Tele-Broadcasters of Calif. Inc. 

Address. 758 E. Colorado Blvd., Pasadena, Cal. 



Tel.: MUrray 1-7148 Independent 

Sta. Representative John E. Pearson 

President H. Scott Kilgore 

Gen. Mgr James Coyle 

Chief Engineer Charles McKee 

KEEN-San Jose-1947 

Frequency: 1370 Kc. Power: 5 Kw. d.; 1 Kw. n. 

Owned-Operated By United Bcstg. Co. 

Business Studio Address Hotel De Ansa 

TeL: CY 4-0344 Independent 

Representative Hollingbery 

President George M. Mordildon 

Gen. Mgr. Floyd Farr 

Commercial Mgr Robert J. Blum 

Sales Prom. Mgr. Phil Philley 

Publicity Director Ray HoUingsworth 

Prog. Dir., Chief Eng. George Snell 

KLOK-San Jose-1946 

Freq.: 1170 Kc Power: 10 Kw. d., 1 Kw. n. 

Owned-Oper. By Radio KLOK, Inc. 

Business Address P. O. Box 327B 

TeL: CY 5-7313 Independent 

Representatives Clarke; Pickens 

President E. L. Barker 

Gen., Sta. Mgr. R. E. Ryan 

Program Director Ruth P. Fish 

Chief Engineer Bill Cunningham 

KSJO-San Jose-1946 

Freq.: 1590 Kc Power: 1 Kw. d., 500 w. n. 

Owned-Operated By... Santa Clara Bcstg. Co. 

Business Address P. O. Box 995 

TeL: CY 3-8030 Independent 

Representative Pearson 

Pres., Gen. Mgr Norman Paul 

Comm. Sales Prom. Mgr Earle Russell 

Prog. Director Lee Kopp 

Publicity Dir Richard Haist 

Chief Engineer Ernest McDaniel 

KXRX-San Jose-1948 

Frequency: 1500 Kc Power: 1000 Walts 

Owned-Operated By San Jose Bcstg. Co. 

Address 501 N. Bayshore 

TeL: CY 2-5080 Independent 

Station Representative Daren F. McGavren 

Pres., Gen. Mgr , . . Joe E. Levitt 

Opera. Manager Frank G. Kilpatrick 

Publicity Director Helen McDonald 

Chief Engineer Herman Stalberg 

K A T Y— San Luis Obispo— 1946 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By KATY Inc. 

Address 1146 Monterey St. 

TeL: LI 3-1340 Independent 

Sta. Representative Meeker Co. 

Pres., Gen., Sta, Comm. Mgr.. . .M. F. Marquardt 

V.P., Ch. Eng Glenn O. Porter 

Prog. Dir Barbara Rice 

KVEC— San Luis Obispo— 1937 

Frequency: 920 Kc. Power: 1 Kw. d., 500 w. b. 



319 



CALIFORNIA 

Owned By John C. Cohan 

Address P.O. Box 787 

Tel.: Liberty 3-8830 ABC-MBS 

Pt«s„ Gen. Mgr John C. Cohan 

Sta.. Comm. Mgr. Bob Brown 

Program Director Les Leslie 

Chief Engineer Charlie Mitchell 

K S L Y— San Luis Obispo— 1959 

Frequency: 1400 Kc Power: 250 Watts 

Owned By KSLY Broadcasting 

Address 1214 Higuera 

Tel.: LI 3-9400 Independent 

General Manager George Norman 

Station Mgr Jim Dana 

KOrY-SanMaleo-1946 

Frequency: 1050 Kc Power: 1000 Watts d. 

Owned-Oper. By Tele Broadcasters 

Address 212 HiUsdale Mall 

Tel.: Fireside 5-9030 Independent 

Representative Forjoe 

President Frank Oxorat 

V.P., General Mgr John McRae 

Program Dir Jock G. Carnegie 

KTIM-SanRafael-1947 

Frequency: 1510 Kc Power: 1000 Watts 

Owned-Operoted By... Marin Bcstg. Co., Inc. 

Business Address 1040 B Street 

Tel.: GLenwood 8-1510 Independent 

Newspaper Aiiil....S. R. Independent Journal 

Representative Hil F. Best 

President Roy A. Brown 

Gen. Mgr., Chief Eng Hugh Turner 

Comm. Sales Prom. Manager Jon Barkhurst 

Program Director Bill Thompson 

Publicity Dir. Karl Barron 

KWIZ-SanlaAna-1926 

Frequency: 1480 Kc Power: 1000 Watte 

Owned Voice of the Orange Empire Inc. 

Business Address 105 E. Sth St. 

TeL: KI 7-5581 Independent 

Station Representative Meeker Co. 

Pres., Gen Mgr Ernest L. Spencer 

Exec. V.P. Sta. Mgr Ben Paschall 

Comm. Mgr H. Guzik 

Program Dirs Ed Nix - Jim Harrison 

Publicity Dir Jeanine Paquette 

Chief Engineer Jim Blaine 

KDB— Santa Barbara— 1926 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By KDB Broadcasting Co. 

Business-Studio-Transmitter Radio Square 

Tel.: WO 4131 Independent 

Station Representative Robert Allen 

Gen. Comm. Mgr Len Menard 

Program Dir Dick Johnston 

Publicity Dir Len Ross 

Chief Engineer Bill Binford 

K G U D— Santa Barbara— 1960 

Frequency: 990 Kc Power: 1000 Watts, D. 

Owned By Sherrill C. Corwin 



Address: 122 S. Robertson Blvd., L.A. 

Tel.: BRadshaw 2-8282 Independent 

President Sherrill C. Corwin 

General Manager Tom Baxter 

Chief Engineer R. A. Jeu Devine 

KIST— Santa Barbara— 1946 

Frequency: 1340 Kc ..Power: 250 Wotto 

Owned-Oper. By Tyestern Stales Radio 

Business-Studio Address Balboa Bldg. 

Tel.: WO 3981 Independent 

Representative George P. H<rfllBgbery 

Pres., Gen. Mgr Karl A. Rembe 

Commercial Mgr James S. Blomfield 

KIMS— Sanla Barbara— 1937 

Frequency: 1250 Kc Power: 1000 Watts 

Owned-Oper. By News-Press Publish. Co. 

Business-Studio Address . . de la Guerra Plasa 

TeL: WO 3911 ABC-MBS 

Representotive Paul H. Roymer 

President Thomos M. Storke 

Vice-President Charles A. Storke 

Gen. Mgr Joe Benes 

Chief Engineer John Clowes 

KSCO— Santa Cruz— 1947 

Frequency: 1080 Kc Power: 1000 d.; 500 b. 

Owned-Operated By Radio Santa Cms 

Business Address 2300 Portola Drive 

Tel.: GR 5-1080 Independent 

Representative BTS 

Gen. Mgr., Chief Eng Charles V. Berlin 

KCOY-Santa Maria-1946 

Frequency: 1440 Kc Power: 1000 Watts 

Owned-Oper. By Arenze B'casters 

Business Address Box 166 

Tel.: WAbiut 5-2644 Independent 

Station Representative Robert Allen 

Pres., Gen., Sta. Mgr James H. Ranger 

Program, Pub. Director Robert E. Smith 

Sales Prom. Director Ed L. Zuchelli 

Chief Engineer Fred Ray 

KSMA-SantaMaria-1945 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By J. Hagerman, J. I. Groom 

Address 510 W. Morrison 

TeL: WAlnut 5-2582 Independent 

Sta. Rep Grant 

Managers. .James M. Hagerman, John I. Groom 

KSPA-Santa Paula-1948 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By KSPA Radio 

Business-Studio Address 110 Middle Rd. 

TeL: JAckson 5-6395 Independent 

Sta. Representative Spanish Time Sales 

General Manager Frank James 

KJAX— Santa Rosa— 1959 

Frequency: 1150 Kc. .Power: 5000 W.d., 5 n. 
Owned By Radio Santa Rosa 



320 



:ii=a=S£i£ifca5£=iW£=S&=«=3=i^^ CALtFORNIA 



Address Hotel Santa Rosa 

Tel.: Liberty 5-4550 Independent 

Sta. Representative John E. Pearson 

Presidents Joe & Lew Gamble 

General Manager Willard Outlaw 

Program Director Paul Wagner 

Chief Engineer Jim Young 

KSRO— Santa Rosa— 1937 

Frequency: 1350 Kc Power: 1000 Watt« 

Owned-Oper. By Finley Bcitg. Co. 

Business Address Flamingo Hotel 

Tel.: LI 5-3313 Independent 

Station Representative HoUingbery 

President Mrs. E. L. Finley 

General Manager Fronk W. McLaurin 

Commercial Manager Dan Galvin 

Program Director John Douglas 

Sales Prom. Manager Greg Prichard 

Chief Engineer Hilmor Cann 

KROG— Sonora— 1949 

Frequency: 1450 Kc Power: 250 Watts 

Owned By H. L. Egan-R. P. Bown 

Address Box 967 

TeL: JE 2-7426 KBS 

Representative W. S. Grant 

President, Gen. Mgr R. P. Bown 

KJOY-Slockton-1947 

Frequency: 1280 Kc Power: 1000 Watts 

Owned-Oper. By. .Joseph Gamble Stations, Inc. 

Business-Studio Address 110 N. Eldorado St. 

Tel.: HOward 5-4437 Independent 

Representative McGoyren 

President J. E. Gamble 

General Manager Ort Lofthus 

Commercial Manager Jack Blake 

Sales Prom. Mgr Carolyn Pribyl 

Program Director Alan Oak 

Chief Engineer James Tracewell 

K R A K— Stockton-Sacramento 
1925 

Frequency: 1140 Kc Power: 5000 Watts 

Owned By Hercules Bcstg. 

Address 2644 Pacific Ave., Stockton 

Tel.: HO 4-4551 Independent 

Representative Headley-Reed 

Pres., Co-Owner .Gene Chenault 

Gen. Mgr , Co-Owner Alan Torbet 

Commercial Manager Dwight Case 

Program Dir Jim Smallwood 

Publicity Director Jim Longe 

Chief Engineer Ralph Click 

KSTN— Stocklon— 1949 

Freq. 1420 Kc Power: 5 Wts. d., 1 Wt. n. 

Owned-Operated By. . .San Joaquin Bcstg. Co. 

Business Address 2171 Ralph Ave. 

TeL: HOward 4-7338 Independent 

Representative HolUngbery 

Pres., Gen. Manager Knox La Rue 

Commercial Manager John Fern 

Publicity Director Jay Jones 

Chief Engineer Lynn Johnson 



KWG-Slocklon-1922 

Frequency: 1230 Kc Power: 250 Watts 

Owned By KMO, Inc. 

Address P. O. Box 569 

TeL: HOward 5-5728 ABC 

Station Representative W. S. Grant 

Pres., Gen. Manager Hale Bondurant 

Program Director Jim O'Neill 

Sales Prom., Pub. Director Bob Mulroy 

Chief Engineer Paiil Elstad 

KSOE-Susanville-1948 

Frequency: 1240 Kc Power: 250 Watts 

Owned By James E. McKahan 

Business Address P.O. Box 501 

Tel.: 2020 KBS 

Representative Tracy Moore 

Pres., Gen. Mgr. James E. McKohan 

Commercial Manager Gwen W. Burr 

Program Director Ernest W. Moff ett 

Chief Engineer Harold C. Houston 

KTKR-Taft-1948 

Frequency: 1310 Kc Power: 500 Watts d. 

Owned-Oper. By Maim Bcstg. Co. 

Business Address P.O. Box "WW" 

Tel.: ROger 5-6101 Independent 

Station Manager Gerald Mann 

Program Director Louise E. Mann 

Sales Prom. Manager Jim Lester 

Chief Engineer K. Aitken 

KHOE— Truckee— 1959 

Frequency: 1400 Kc Power: 250 Watts 

Owned By . . Squaw Valley Truckee Bcstg. Co. 

Address Truckee 

Tel.: LU 7-3561 Independent 

General Manager George Norman 

Station, Prod. Mgr John MacKay 

KCOK-Tulare-1945 

Frequency: 1270 Kc Power: 1000 Watts 

Owned-Oper. By KCOK, Inc. 

Business Address P. O. Box 119 

Tel.: MU 6-2866 MBS 

Representative Pearson 

Pres., Gen. Mgr Keith Munger 

Comm. Sales Prom. Mgr Dene Simpson 

Program Director Mike Kirmeyer 

Chief Engineer Bob Johansen 

KGEN-Tulare-1956 

Frequency: 1370 Kc Power: 1 Kw. 

Owned By Melden Bcstg. Co. 

Address P. O. Box 561, Hanford, Calif. 

Tel.: LU 2-0583 Independent 

Sta. Representative Webb 

President Meldgan Upp 

V.P.. Gen. Mgr Mel Vierra 

Comm. Sta. Mgr A. J. Scott 

Program Dir Larry Daniles 

Prom. Publicity Dir Gary Gilbert 

Chief Engineer Dick Howard 



321 



CALIFORNIA :&SS=KaE=a=a=Sgasa:iJ=SMJ::iMSffl:ffi:8=a:S=St:Sfc9rSrS£=S^£a^^ 



KTUR-Turlock— 1949 

Frequency: 1390 Kc Power: 1000 Watts 

Owned-Oper. By .KTUR, Inc. 

Address P. O. Box 1390 

Tel.: ME 2-1390 KBS 

Station Representative W. S. Grant 

Pres.. Gen. Manager Danny Landau 

Commercial Manager Deon Huttman 

Chief Engineer Maxon Sayre 



KWSO-Wasco-1950 

Frequency: 1050 Kc Power: 1000 Watts d. 

Owned-Operated By. . .Maple Leaf Bcstg. Co. 

Address P. O. Box 366 

Tel.: PL 8-6425 KBS 

President E. J. Peters 

Station Mgr . .Robert T. Bann 

Program Dir t . . .^ . . . Norm Berg 

Chief Engineer Herbert J. Ratzlaff 



KUKI-Ukiah-1950 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Radio Station KUKI 

Address P. O. Box 638 

Tel.: HO 2-4771 KBS 

Representative Grant 

Owner Marguerite Siems 

General Mgr. Ch. Eng John Franklin 

Asst. Mgr.. Program Dir Phil Trine 

Sales Prom. Mgr Rod Pacini 



KNBA-Vallejo-1947 

Frequency: 1190 Kc Power: 250 Watts d. 

Owned M. Elizabeth Ashbacker-Gunberg 

Business Address Box 1112 

TeL: MI 4-8944 Independent 

Representative Hall 

General Mgr Don Curzon 



KUDU-Ventura-1948 

Frequency: 1590 Kc Power 1000 Watts 

Owned Tri-Counties Public Service 

Business Address Box 1411 

TeL: Miller 2-2125 Independent 

Representative Ayers, Allen Smith 

General Mgr Bill Rea. Jr. 

Chie{ Engineer Cullen Tendick 



KVEN-Ventura-1948 

Frequency: 1450 Kc Power: 250 Watta 

Owned-Operated By Coast Ventura Co. 

Address Box 1611 

Tel.: MI 3-8675 MBS 

R.epresentative Grant Webb 

President Carroll Hauser 

Gen. Mgr.. Sta. Mgr Sid Held 

Commercial Manager Mike Thomas 

Sales Prom. Manager Chris Pappas 

Publicity Director Frank Haines 

Program-Chief Eng Fred Hall 



KOHG-Visalia-1949 

Frequency: 1400 Kc Power: 250 Walts 

Owned-Oper. By Airwaves, Inc. 

Address Box 1429 

TeL: RE 4-5811 Independent 

Representative HoUingbery 

President & Gen. Mgr Harry E. Layman 



KOMY-Walsonville-1937 

Frequency: 1340 Kc Power: 250 Watts 

Owned By KOMY. Inc. 

Business Address 40 Atkinson Lane 

Tel.: PArkway 4-5641 Independent 

Representative W. S. Grant 

President F. T. Crennan 

General Manager John F. Bayliss 

Assistant Manager Merle Rossman 

Comm. Prom. Manager Bob Early 

Program Director Mark Ford 

Publicity Director John Gund 

Chief Engineer Carl Rolilf 

KSYC-Yreka-1947 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By. Siskiyou Cty. Bcstg. Co., Inc. 

Address Lawrence Lane, S. Oregon St. 

Tel.: VI 2-4158 ABC 

Representative T. Moore 

President. . E. G. Milbourne 

General Manager D. C. Holfinger 

Sta.. Comm. Manager Holt C. Wardrip 

Chief Engineer W. R. Maginnis 

KAGR-Yuba City-1953 

Frequency: 1450 Kc Power: 100 Watts 

Owner James E. Jaeger 

Address 322 A St. 

TeL: SH 3-7343 KBS 

Sta. Representative Grant 

President James E. Jaeger 

Gen. Mgr., Chief Eng James E. Walley 

Program Director Jeri Doeden 

KUBA-YubaCity-1947 

Freq.: 1600 Kc Power: IKw., d., 500 w. n. 

Owned-Operated By . . Peachbowl Bcstrs.. Inc. 
Bus. Add... Hotel Marys ville, Marysville, CaL 

TeL: SH 3-7309 Independ<ent 

Sta. Representative Continental Sales 

Pres., Co-Owner C. V. UUom 

Gen. Mgr., Co-Owner Roger R. Himt 

Comm. Mgr Lloyd Klemp 

Prog. Dir Erika E. Ryan 

Pub. Dir Carol Tadlock 

Chief Engineer Orval M. Pond 



322 



KGIW— Alamosa— 1929 

Frequency: 1450 Kc Power: 250 Watls 

Owned-Oper. By D. L. & Kcrtholeen Allen 

Address .P. O. Box 179 

Tel.: juniper 9-2569 ABC-MBS-KBS 

Rep Avery-Knodel 

Gen. Station Manager D. L. Allen 

Comm. Manager Katholeen Allen 

Program Director Charles Allbee 

Pub„ Sales Prom. Mgr Dave Melton 

Chief Engineer Lloyd Allen 

KBOL-Boulder-1946 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Boulder Radio EBOL, Inc. 

Address Box 146 

TeL: HI 2-2242 Independent 

Station Rep Holmon 

Pres., Gen. Mgr Russel Shaffer 

Sales Manager Gene Palm 

Program Dir John Kirkwood 

Chief Engineer Blair Dobbins 

KHIL— Brighton— 1956 

Frequency: 800 Kc Power: 500 Watts 

Owned By A. H. Steinbach 

Busimess Address Box 357 

Tel.: ATlas 8-0956 Denver Independent 

General Manager George Wilson 

Chief Engineer Carl Stahnka 

KRLN-CanonCily-1947 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. Py Royal Gorge Bcstrs., Inc. 

Address 1615 Central Ave. 

Tel.: CRestwood 5-2400 ABC-MBS-KBS 

Pres.-Gen.-Sta. Mgr Ray M. Beckner 

Chief Engineer Ed Wood 

KP IK— Colorado Springs— 1957 

Frequency: 1580 Kc Power: 5 Kw. d. 

Owned Western Bcstg. Co. 

Address 120 E. Platte, Box 2422 

Tel.: ME 4-1503 Independent 

Representative Charles Bernard 

Gen. Mgr Jack Wallace 

Sis. Mgr J<iy Drennan 

KRDO— Colorado Springs— 1947 

Frequency: 1240 Kc Power: 250 Watta 

Owned-Operated By Pikes Peak Bcstg. Co. 

Business-Studio Address 399 S. 8th St. 

TeL: ME 2-1515 Independent 

Station Representative Branham Co. 

Pres.. Gen. Mgr Harry W. Hoth 

Station Mgr Sheldon C. Singer 

Publicity Director H. E. Shippy 

Chief Engineer C. Upton 



KVOR— Colorado Springs— 1924 

Frequency: 1300 Kc Power: 1000 Watts 

Owned-Oper. By KVOR, Inc. 

Address 512 So. Teion 

TeL: ME 2-3536 CBS 

Sta. Rep Venard. Rintoul, McConnell 

President James Dudley 

General Manager Edwin W. Stevens 

Commercial Manager G. H. McIDnnon 

Program Director Charles Rutiedge 

Chief Engineer Rolan Cobb 

KSSS— Colorado Springs— 1959 

Frequency: 740 Kc Power: 250 Watts, d. 

Owned-Oper. By Music Broadcasting Corp. 

Address Box 764 

TeU ME 4-5511 Independent 

Station Representative Gill-Pema 

President J. D. Hill 

General Station Manager Leo R. Morris 

Program Director Wallace H. Engelhart 

Sales Prom. Manager Joe Salvi 

Chl<ef Engineer Kenneth Metzger 

KYSN— Colorado Springs— 1956 

Freq.: 1460 Kc. .Power: 1000 W. d.. 500 W. n. 

Owned-Operated By General Brcstg. Corp. 

Address P.O. Box 762 

TeL: MElrose 3-2698 ABC-MBS 

Representative Avery-Knodel 

Pres., Gen. Manager Kenneth E. Pahner 

Commercial Manager Wayne Costner 

Sales Prom., Publicity Dir Mary Ann Lee 

Program Director Pat Brown 

Cluef Engineer Sheridan Gilbert 

KVrC-Cortez-1956 

Frequency: 740 Kc Power: 1 Kw. 

Owned-Oper. By. KVFC, Inc. 

Address Radio Center 

TeL: LO 5-3463 KBS 

Station Representative Hil F. Best 

Gen., Sta. Mgr Jack Hawkins 

Comm. Mgr George Fender 

Sales Prom. Manager Lloyd Hutchings 

Program. Chief Engineer James Hawkins 

KRAI-Craig-1948 

Frequency: 550 Kc. .Power: 1 Kw. d., 500 W. n 

Owned By Northwestern Colo. Bcstg. Co. 

Address P. O. Box 65 

TeL: TA 4-6574 KBS 

President George Cory 

Station Mgr Dick Bonderud 

KDTA-DeIta-1955 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By . . . Monarch Broadcasting Co. 

Address P.O. Box 452 

Tel.: TRinity 4-4544 Independent 



323 



COLORADO se=se=[W£ie3rse:^=S33=se=i£i&i&i»i^^ 



?xes.. Gen., Sta. Mgr D. E. Towne 

Prog. Dir Rose Mary Towne 

KDEM-Denver-1956 

Frequency: 1340 Kc Power: 250 Watts 

Owned KDEN Broadcasting Co. 

Address 1601 West Jewell Ave. 

Tel.: WE 5-3525 Independent 

Representative Breen & Ward 

Pres., Sta. Mgr E. E. Koepke 

General Manager Frank E. Amole, Jr. 

Comm. Mgr Wally Geiger 

Sales Prom. Mgr Tom Moore 

Program Dir Lloyd Knight 

Publicity Director Jack White 

Chief Engineer Walt Wilson 

KrML-Denver-1953 

Frequency: 1390 Kc Power: 1000 Watts d. 

Owned-Oper. By Note Bcstg. Corp. 

Address 262 FUlmore St. 

Tel.: DExter 3-1509 Independent 

Station Representative Meeker Co. 

President E. A. Bancker, Jr. 

General Manager Art Peterson 

Gen. Sales Mgr Arthur L. Knott 

Sales Prom. Mgr., Pub. Dir Dave Downs 

Program Dir Dick Stevens 

Chief Engineer Don Witherspoon 

KFSC-Denver-1954 

Frequency: 1220 Kc Power: 1 Kw. 

Owned Francisco V. Sanchez 

Address 3340 Lafayette St. 

Tel.: AC 2-8935 Independent 

Station Representative Oakes 

President F. V. Sanchez 

Gen. Mgr Levi Beall 

Chief Engineer Walter Green 

KHOW-Denver-1925 

Frequency: 630 Kc Power: 5000 Watts 

Owned-Oper. By. . .Western Brcstg. Enterprises 

Address Petroleum Club Bldg. 

■Pel.: AMherst 6-2611 ABC 

Representative Peters. Griffin, Woodward 

President Robert L. Howsam 

Gerseral Manager Robert S. Hix 

Sta. Relations Dir Orville Rennie 

Program Dir Harvey Ellsworth 

Chife Engineer James D. Church 

KICH-Denver-1941 

Frequency: 710 Kc Power: 5000 Watts 

Owned-Operated By Empire Bcstg. Inc. 

Address 814 14th St. 

Tel.: AMherst 6-3703 Independent 

Representative Adam Young 

President Don W. Burden 

General Manager Charles Crabtree 

Commercial Manager Tom Duggan 

Program Director Jim Tate 

Chief Engineer Joe Finch 

KIMM-Denver-1923 

Frequency: 950 Kc Power: 5 Kw. 



Owned Miles High Stations 

Address 5350 W. 20th Ave. 

Tel.: BE 7-2734 Independent 

Station Representative Avery-Knodel, Inc. 

President, Gen. Mgr Cecil Heftel 

Chief Engineer George Vogel 

KLIR-Denv€r-1953 

Frequency: 990 Kc Power: 1000 Watts d. 

Owned-Oper. By KLIR, Inc. 

Address 6535 W. Jewell 

Tel.: WA 2-1189 KB6 

Representative Best, Biddick 

Pres., Gen. Manager G. B. Anderson 

Commercial Mgr L. L. Tracy 

Bus. Mgr. H. G. Kincaid 

Chief Engineer D. M. Smith 

KLZ-Denver-1922 

Frequency: 560 Kc Power: 5000 Watts 

Owned By Aladdin Broadcasting Corp. 

Business-Studio Address 131 Speer Blvd. 

Tel.: MA 3-4271 CBS 

Representative Katz 

President. Gen. Mgr. Hugh B. Terry 

Asst. to Pres Clayton H. Brace 

Station Mgr E. Lee Fondren 

Commercial Mgr Lew Hunter 

Prom. Publicity Dir Jerry Weidenkeller 

Program Dir . Charles Roberts 

Chief Engineer Harvey E. Wehrmon 

KOA-Denver-1924 

Frequency: 850 Kc Power: 50,000 Watts 

Owned-Operated By Metropolitan TV Co. 

Address 1044 Lincobi St. 

Tel.: CHerry 4-4141 NBC 

Representative Christal 

Pres., Gen. Mgr .William W. Grant 

Commercial Manager Gene Grubb 

Station Mgr Ralph Radetsky 

Sales Prom., Pub. Dir Dean Faulkner 

Program Director Jim Atkins 

Chief Engineer Sid Davidson 

KOSI-Denver-1954 

Freq.: 1430 Kc Power: 5 Kw. d.; 500 W. n. 

Owned-Oper By Armstrong Bcstg. Co. 

Address Box 98 

Tel.: EM 6-2695 Independent 

Station Representative . . . .Daren F. McGavren 

Exec. V.P W. L. Armstrong 

Station Mgr Vernon Wickre 

Chief Engineer David F. White 

KTLH— Denver— 1947 

Frequency: 1280 Kc Power: 5 Kw. 

Owned-Operated By Radio-Denver, Inc. 

Address 431 W. Colfax 

Tel.: AC 2-4811 Independent 

Representative John Blair 

Pres., Gen. Mgr Richard B. Wheeler 

Progrgam Director Arch Andrews 

Prom. Publicity Dir Jetta S. Lee 

Chief Engineer Norman Peterson 



324 



COLORADO 



KDGO— Durango— 1958 

Frequency: 1240 Kc Power: 250 Watts 

Owned By Basin Bcstg. Co. 

Address. 3112 N. Main Ave. 

Tel.: CHerry 7-1407 ABC 

Station Representative Avery-Knodel 

Pres.. Gen. Manager Henry M. Long 

KIUP— Durango— 1935 

Freq.: 930 Kc Power: 5 Kw. d.. 1 Kw. n. 

Owned-Oper. By San Juan Bcstg. Corp. 

Address P. O. Box 641 

Tel.: CHerry 7-4464 Independent 

Representative Holman Co., McGuire 

President Price Wyatt 

Gen., Sta. Mgr R. E. O'Brien 

Soles Prom. Manager Bob Atkins 

Program Director Herb Jobes 

Commercial Manager Al Gore 

Chiei Engineer Lou Shaw 

KGMC— Englewood— 1952 

Frequency: 1150 Kc Power: 1000 Watts d. 

Owned By MacLee Radio Corp. 

Address 3355 S. Broadway 

Tel.: SU 1-4481 Independent 

Sta. Representative Weed 

Pres., Pxibl. Dir Robert B. Mc Williams 

General, Comm. Mgr Lee P. Mehlig 

Chief Engineer D. F. White 

KCOL-Ft. Collins-1947 

Frequency: 1410 Kc Power: 1000 Walts 

Owned-Oper. By Northern Colo. Bcstg. Co. 

Address P. O. Box 574 

Tel.: HUnter 2-5991 ABC 

Representative Devney 

President Herb HoIUster 

General Manager Ellis Attebenry 

Commercial Manager Bob BehUng 

Program Director Kent Miller 

Chief Engineer Joe Kilgore 

KFTM— Fort Morgan— 1950 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By ... . Morgan County Bcstg. Co. 

Address Highway 6 & 34 

Tel.: UN 7-5674 KBS 

Station Representative Gene Holies 

President Robert M. Dolph 

Gen. Station Manager Mason Dixon 

Commercial Manager Sam Kerr 

Program Dir J. Dawson Jelinek 

Chief Engineer Kent Roberts 

K G L N— Glenwood Spgs.— 1950 

Frequency: 980 Kc Power: 1000 Watts, d. 

Owned-Oper. By KGLN, Inc. 

Address P. O. Box C 

TeL: WH 5-6501 MBS 

Representative Holman 

President Rex Howell 

Gen. Mgr Jerry Fitch 

Program Director Marcie Fitch 

Chiei Engineer Al Maggard 



KGOI^-Golden-1956 

Frequency: 1250 Kc Power: 1 Kw. 

Owned Golden Radio, Inc. 

Address Box 202 

Tel.: CR 9-3378 Independent 

President Bill Finch 

V.P. & Prog. Dir Conrad F. Schader 

Comm. Mgr Frank Schader 

KXXI-Golden-1957 

Frequency: 1250 Kc Power: 1 Wts. 

Owned By Golden Radio Inc. 

Address 5801 W. 44th Ave.. Denver 

Tel.: GEnesse 3-6848 Independent 

Station Rep Bernard Howard 

President A. V. Bamf ord 

General Manager Cameron Lee 

Commercial Mgr James Lewis 

Chief Engineer Irv Johnson 

KEXO— Grand Junction— 1948 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Oper. By . . Voice of Western Colo., Inc. 

Address 2508 North Ave. 

TeL: CH 3-1230 Independent 

Representative Harlan Oakes 

President D. Spencer Grow 

Vice Pres., Gen. Manager .... Abbott Tessmon 
Chief Engineer Jim Eicher 

K REX— Grand Junction— 1926 

Freq.: 920 Kc Power: 5 Kw., d.; 50€ W. n. 

Owned-Oper. By ... . Western Slope Bcstg. Co. 

Business-Studio Address Box 30 

Tel.: CHapel 2-5000 CBS 

Representative Hal Holman 

Pres., Gen. Mgr Rex Howell 

Station Comm. Manager Doug Weikle 

Program Director Ted Ford 

Chief Engineer James Meyer 

KSTR— Grand Junction— 1957 

Frequency: 620 Kc Power: 5 Kw., d. 

Owned Mountain States Bcstg. Corp. 

Address Box 1110 

TeL: CH 3-1722. Independent 

Representative W. S. Grant 

President, Gen. Mgr E. Anson Thomas 

Commercial Manager Jim Schaefier 

Station Program Dir Jack Lewis 

Sales Prom. Manager Sharol Biber 

Publicity Director June Lee 

Chief Engineer Norm Price 

KrKA-Greeley-1921 

Frequency: 1310 Kc Power: 1000 Watts 

Owned-Oper. By Mid-Western Radio Corp. 

Business-Studio Address 620 — 8th Ave. 

Tel.: ELgin 2-4421 Independent 

Newspaper Affil. . . . Record-Spockmon, Denver 

Representative Hal Holman 

President H. E. Green 

Gen. Station Manager Ralph H. Green 

Comm. Mgr Virginia Sears 

Program Director Lorene Briggs 

Chief Engineer Harry Brewez 



325 



COLORADO =ifci5=s=^=tei&ifcft=ft=a=i£=is=[e:^^ 



KYOU-Greeley-1948 

Frequency: 1450 Kc Power: 250 Wotta 

Owned-Oper. By Meroco Bcstg. Co. 

Address 2424 Sixth Ave. 

Tel.: ELgin 2-0262 ABC-MBS-KBS 

Pres., Gen. Manager Ellwood Meyer 

Commercial Manager George Drew 

Station Prom. Manager Everett Shupe 

Program Director Edward Venable 

Chief Eng Roland Reed 

KBNZ-La Junla-1937 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Otero Broadcasting Co. 

Address 117 W. Third St. 

Tel.: 985 MBS, KBS 

Representative Indie Sales 

President M. S. Morrison 

General Manager Fred Abemathy 

Comm. Mgr., Prog. Dir. John A. Doenges 

Sales Promotion Mgr Zack Hernandez 

Chief Engineer Mike Alger 

KLAK-Lakewood— 1955 

Frequency: 1600 Kc Power: 1000 Watts 

Owned-Oper. . . . Lakewood Bcstg Service, Inc. 

Address 1315 Oak St. 

Tel.: BE 7-1553 Independent 

Representative Oakes 

Pres., Gen.. Sta. Mgr Maurice J. DaVolt 

Business Manager Julia W. DaVolt 

Program Director Edythe G. Walker 

Chief Engineer C. Pinkley 

KLMR-Lamar-1948 

Freq.: 920 Kc. . .Power: 1000 W. d., 500 W. n. 

Owned-Oper. By SE Colorado Bcstg. Co. 

Address P. O. Box 632 

Tel.: 804 MBS-KBS 

Representative Continental 

President Ralph Eaton 

Gen., Sta. Mgr.. Dennis Behan 

Sales Mgr William Jack 

Pub., Prog. Director William Adams 

Chief Engineer Jack Connally 

KUDY— Littlelon— 1957 

Frequency: 1510 Kc Power: 1000 Watts 

Owned By M-O-R Bcstg. 

Address 140 Woodlawn Center 

Tel.: PYramid 4-4211 Independent 

Pres., Gen. Mgr Dean D. Jarvis 

Comm., Publ. Dir. Ted Haas 

Program Dir Tony Larson 

Chief Engineer Walt Wilson 

K L M 0— Longmont— 1949 

Frequency: 1050 Kc Power: 250 Watts d. 

Owned By Radio Longmont, Inc. 

Address Box 799 

Tel.: PRospect 6-2323 Independent 

Station Representative Continental 

President Judson Rosebush 

Gen. Station Manager William G. Stewart 

Program, Comm. Manager Fred Cox 



Sales Prom. Manager Bill Stewart 

Publicity Director Virgil Cox 

Chief Engineer Gene Baldwin 

KLOV-Loveland-1955 

Frequency: 1570 Kc Power: 250 Watts 

Owned-Oper. By Regional Bcstg. Corp. 

Address ,! . 1440 E. 6th St. 

Tel.: NO 7-1570 KBS 

General Mgr William R. Vogel 

Chief Engineer Hal Bartz 

KCMS— Manitou Spring— 1953 

Frequency: 1490 Kc Power: 100 Watts 

Owned By Garden of Gods Bcstg. Co. 

Address 68 Minnehaha Ave. 

TeL: MUlberry 5-5776 Independent 

Pres., Chief Eng CM. Edmonds 

General Manager Nort Frykman 

KSLV-MonteVista-1954 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By Colorado Radio Corp. 

Business Address 109 Adams St. 

Tel.: 553 KBS 

President George O. Cory 

Gen., Sta. Mgr D. Lee DeMoss 

Commercial Manager Darrell Leach 

Chief Engineer Norm Price 

KUBC-Montrose-1947 

Freq.: 580 Kc Power: 5 Kw. d.; 1 Kw. n. 

Owned-Operated By . . Uncompaghre Bcstg. Co. 

Business-Studio Address P. O. Box 279 

Tel.: CHerry 9-4546 KBS 

President Dr. Ross C. McCafferty 

Gen. Sta. Mgr George O. Cory 

Commercial Mgr Leo Bendon 

Publicity Dir Don Gallccrdo 

Chief Engineer Norman Price 

KCSJ-Pueblo-1947 

Frequency: 590 Kc Power: 1000 Watts 

Owned-Oper. By Star Bcstg. Co. 

Address 2226 TV Lane 

Tel.: LI 4-5782 Independent 

Representative Meeker Co. 

Station Mgr Cliff Hendrix 

Comm. Mgr Howard Myers 

Chief Engineer Kenneth Renfrew 

KDZA-Pueblo— 1947 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Pueblo Radio Co. 

Address 3011 Elizabeth 

Tel.: LI 4-5646 KBS 

Representative Devney 

Pres., Gen. Mgr.. Chisf Eng D. B. Crouch 

Comm, Prog. Dir William H. Beck 

KAPI-Pueblo-1958 

Frequency: 690 Kc Power: 250 Watts d. 

Owned By Centennial Radio Corp. 

Address 2829 Lowell 

Tel: Lincoln 5-2884 Independent 



326 



;=ies£rftra=ari&:ie=ft=i£i£=3rs£=a=s^ COLORADO 



President, Gen. Mgr Rqy J. Williams 

Commercial Mgr Del Kinkle 

Program Dir Bob Burch 

Prom. Director John Lanbert 

Chief Engineer D. Redingshafer 

KrEL-Pueblo-1956 

Frequency: 970 Kc Power: 1000 Watts 

Owned KFEL, Inc. 

Address 4411 Goodnight Ave. 

Tel.: LI 2-6884 Independent 

Representative Continental 

Owner, Mgr Frank Donald Hall 

Chief Eng., Asst. Mgr John T. Roscoe 

Sales Mgr J. M. Johns 

KGHr-Pueblo-1928 

Frequency: 1350 Kc... Power: 5000 d.; 1000 n. 

Owned By Colorado Bcstg. Co. 

Address Box 293 

Tel.: LI 2-5570 ABC 

Sta. Rep Gill-Pema, Inc. 

President Gifford Phillips 

Station Manager John C. Lee 

Oper. Dir.. Robert D. Ellis 

Program Director Bob Mahaff ey 

Chief Engineer Tony Mejia 

KTUX-Pueblo-1959 

Frequency: 14B0 Kc Power: 1000 Watts 

Owned By ... . Steel City Broadcasting Co., Inc. 

Address 4211 Elizabeth St. 

Tel.: Llncobi 4-9586 Independent 

Station Rep Breen & Ward 

Pres., Gen. Manager .A. S. Perry 

Comm., Prom. Manager William W. Bruce 

Program, Pub. Director Martin F. Mendine 

Chief Engineer Q. Thomas Bryan 

KAVI-Rocky Ford-1955 

Frequency: 1320 Kc Power: 1000 Watts d. 

Owned By Patrick Rutledge Bcstg. Co. 

Address P. O. Box 632 

Tel.: 248 KBS 

Sta. Representative John E. Pearson 

General Mgr Edward J. Patrick 

Sta., Comm. Mgr Lloyd A. Ridner 

Program Dir Dick Farrell 

Chief Engineer James Craig 



KVRH— Salida— 1948 

Frequency: 1340 Kc Power: 250 Watts 

Owned By Regional Bcstg. Corp. 

Address P. O. Box 166 

Tel.: KEystone 9-2575 KBS 

President W. R. Vogel 

Gen. Comm. Mgr Bill Corrick 

Program Dir Jim Stritcko 

Chief Engineer John Kirby 

KGEK-Sterling-1925 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By A. A. & B. C. Ross 

Address Fleming Road 

Tel.: LA 2-1607 KBS-MBS 

Pres., Chief Eng Bamett Ross 

Sta., Comm. Mgr Al Ross 

Program Dir Al Casey 

KOLR-Slerling-1955 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By.. Sterling Broadcasting Corp. 

Address 114 Main St. 

Tel.: LA 2-1740 MBS 

Representative Hal Holraan 

President Eugene Dodds 

General Mgr Kerm Kath 

Chief Engineer J. Duffy 

KCRT-Trinidad-1948 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By KCRT, Inc. 

Address 100 Fisher Drive; Box 772 

Tel.: VI 6-3212 MBS, KBS 

Representative Indie Sales 

Pres., Gen. Mgr„ Ch. Eng E. M. Cooper 

Sales Promotion Mgr Mrs. Francis Hayes 

Program Director Pete Deluca 

KrLJ-Walsenburg-1957 

Frequency: 1380 Kc Power: 1 Kw., d. 

Owned By Floyd Jeter 

Address Box 593 

Tel.: Ill Independent 

President, Ch. Eng Floyd Jeter 

Prog. Dir Lee Jeter 



SUPPORT 

YOUR 



LOCAL 

CHARITIES 



327 



35 YEARS 



IT 



RADIO WITH A REASON 




50,000 WATTS HARTFORD CONNECTICUT 

SERVING SOUTHERN 
NEW ENGLAND 





Pop. : 2,460,000 
Families: 768,0C0 
Radio Homes: 729,000 



TV Homes: 706,000 
AM Stas. inState:31 
TV Stas. in State: 6 



WADS— Ansonia— 1956 

Freq.: 690 Kc Power: 500 Wertto d. 

Owned By Valley Broodcasting Co. 

Address 290 Main St. 

Tel.: RE 5-4606 Independent 

Pres., Gen., Sta. Mgr Sydney E. Byrnes 

Program Director Wes Hobby 

Chief Engineer Lisle Dorrian 

WICC— Bridgeport— 1926 

Freq.: 600 Kc Power: 1 Kw. d.. 500 W. n. 

Owned-Oper. By Conn.-N. Y. Broadcasters 

Address 2190 Post Rd., Fairfield. Conn. 

Tel.: CL 6-046 1..N.Y. CI 5-0668. .Independent 

Representative Adam Young 

President, Gen. Mgr Kenneth M. Cooper 

Vice Pres John E. Metts 

Sales, Sta. Mgr Ray Colonari 

Program Director Frank Delfino 

Publicity Dir Tony Brunton 

Chief Engineer Russ Adams 

WNAB-Bridgeport-1941 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By WNAB, Inc. 

Business-Studio Address 991 Broad St. 

Tel.: ED 3-3112 ABC 

Sta. Reps McGavren; Kirby 

President Harold Thomas 

General, Comm. Mgr John EUinger 

Prog. Director Harry Luke 

Sales Prom. Manager Fred Murphy 

Publicity Dir Carl Grande 

Chief Engineer Norman Howard 

WBIS-Bristol-1948 

Frequency: 1440 Kc Power: 500 Watts 

Owned-Oper. By The Bristol Bcstg. Corp. 

Business-Studio Address 183 Main St. 

TeL: LU 3-9265 Independent 

President Eric Hatch 

General Manager Richard C. Kilboum 

Commercial Mgr Valentine McCormack 

Chief Engineer Justin Tamowski 

WLAD-Danbury-1947 

Frequency: 800 Kc Power: 250 Watts d. 

Owned-Operated By Berkshire Bcstg. Corp. 

Business-Studio Address 207 Main St. 

TeL: PI 8-3565 Independent 

Station Reps O'Connell; Foster & Creed 

President John P. Previdi 

Gen., Comm. Mgr Sol Robinson 

Program Director Paul Baker 

Chief Engineer Rudi Cehak 



WSUB-Groton-1958 

Frequency: 980 Kc Power: 1000 Watts 

Owned By. .Lawrence A. Reilly, Jas. L. Spates 

Business Address 119 Bridge St. 

Tel.: Hilltop 5-2494 Independent 

Representative Walker-Rawalt 

Gen. Mgr., Prog. Dir Lawrence A. Reilly 

Commercial Manager Warreiji F. Haas 

Chief Engineer James L. Spates 

WDRC-Harlford-1922 

Frequency: 1360 Kc Power: 5000 Watts 

Owned-Oper. By . . Buckley-Jaeger Bcstg. Corp. 

Address Box 151, Blue Hills Sta. 

Tel.: CH 2-5596 CBS 

Station Reps Peters, Griffin & Woodward 

Gen. Station Manager Victor E. Forker 

Commercial Manager Mike Boudreau 

Program Director Charles R. Parker 

Publicity Director Jack Zaiman 

Chief Engineer Henry M. Broderick, Jr. 

WPOP-Harlford-1935 

Frequency: 1410 Kc Power: 5,000 Watts 

Owned Tele-Broadcasters of Conn., Inc. 

Business-Studio Address 600 Asylum Ave. 

TeL: JA 7-9131 MBS-ABC 

Representative Adam Young 

Pres.. Gen. Mgr H. Scott Killgore 

Conunercial Mgr Phillip Zoppi 

Chief Engineer R. Holt 

WTIC-Hartford-1925 

Frequency: 1080 Kc Power: 50,000 Watts 

Owned-Oper. By Travelers Bcstg. Service 

Business-Studio Address 26 Grove St. 

TeL: JA 5-0801 NBC 

Representative Christal 

President Paul W. Morency 

V.P., Gen. Mgr Walter C. Johnson 

V.P.. Program Director Bernard MuUina 

Vice President, Sales Robert S. Tyrol 

Promotion Mgr Eugene J. Murioty 

Publicity Director Paul E. Lucaa 

Dir. of Engineering Harold A. Dorschug 

Plant Mgr., Ch. Eng Herman D. Taylor 

WIHr-Manchesler-1958 

Frequency: 1230 Kc Power: 250 Watts 

Owned By Manchester Broadcasting Co. 

Business Address P.O. Box 946 

TeL: Mitchell 3-3491 MBS 

Station Representative. . . .Charles Bernard Co. 

Owner, Gen. Manager John Deme 

Program Director T. R. Safford 

Sales Prom. Manager Robert W. Andrews 

Publicity Director Whitney Jacobs 

Chief Engineer Henry L. Roberts 



329 



CONNECTICUT 



--^— ^->V<— I— l— I— I— (— (— ^— 1<— I— I— i— ^— (<— 



WCCC-Harlford-1947 

Frequency: 1290 Kc Power: 500 Watts, d. 

Owned By Greater Hartford Bcstg. Co. Inc. 

Address Hotel Bond 

Tel.: JA 5-6648 Independent 

Sta. Representative Weed 

President William M. Savitt 

Sec't, Treas M. Savitt 

Sta., Comm. Mgr R. H. Klein 

Sales Prom. Mgr.. Everett Sfeltzer 

Program Director Jack Brooks 

CMef Engineer Michael Cookish 

WMMW-Meriden-1947 

Frequency: 1470 Kc Power: 1000 Watts, d. 

Owned Silver City Crystal Company 

Address 99 Colony St. 

Tel.: BE 5-5747 Independent 

Representative Thomas F. Clark 

President C. A. Schultz 

Generol Manager G. A. Kruttschnitt 

Commercial Manager Jack Durkin 

Program Director Les Fox 

Chief Engineer John Roache 

WCNX-Middletown-1948 

Frequency: 1150 Kc Power: 500 Watts 

Owned-Oper. By Middlesex Bcstg. Co. 

Address River Road 

Tel.: Diamond 7-2565 ABC 



Representative Devney, Nona Kirby 

Managing Dirs R. J., W. J. O'Brien 

Station Mgr Bill Glynn 

Chief Engineer T. Pollitt 

WHAY-New Brilain-1949 

Frequency: 910 Kc P,6wer: 5000 Watts 

Owned-Operated By . . Central Conn. Bcstg. Co. 

Business Address 22 Grove Hill 

Tel.: BAldwin 3-2721 ABC 

Representative Pearson; Kirby 

President Patrick Goode 

General Mgr Aldo DeDominicis 

Station Comm. Mgr Edward C. Obrist 

Sales Prom. Manager John Dyno 

Asst. Prog. Dir Bob Regan 

Production Mgr Fred Swanson 

Chief Engineer Hillis W. Holt 

WKNB-NewBritain-1946 

Frequency: 840 Kc Power: 1000 Watts d. 

Owned By Beacon Broadcasting Co. 

Address. .1422 New Britain Ave., W. Hartford 

Tel.: AD 6-1277 Independent 

Station Reps McGavren; Wheeler 

President Sheldon Smerling 

General Manager Bruno M. Kern 

Comm. Manager William F. Schnaudt 

Station Manager Norton Virgien 

Program Dir Bob Leonard 

Publicity & Prom Michael Dreschler 



PRIME 

ADULT 

AUDIENCE 

FIRST WITH LOCAL ADVERTISERS 
IN THE LUCRATIVE 

HARTFORD 

MARKET 

wccc 



AM 



FM 



Hartford, Connecticut 



330 



WAVZ— NewHaven-1947 

Frequency: 1300 Kc Power: 1000 Watts 

Owned-Oieraled By WAVZ Bcstg. Corp. 

Business-Studio Address 152 Temple St. 

Tel.: SP 7-4761 Independent 

Representative .... Hollingbery. Ketleil Carter 

Pres., Geru Mgr Daniel W. Kops 

V.P., Conun. Mgr Richard J. Monahan 

V.P. & Sta. Mgr Marvin B. Rosenblatt 

Oper. Manager George T. Phillips 

Program Director Gene Stuart 

Sales Prom., Pub. Director S. L. Barstein 

Chief Engineer Frederick Brill 

WELI-New Haven— 1935 

Frequency: 960 Kc. .Power: 5 Kw. d, 1 Kw. n. 

Owned By Conn. Radio Foundation, Inc. 

Business-Studio Address 221 Orange St. 

Tel.: UN 5-1133 Independent 

Sta. Representative H. R. Rep 

Pres., Sta., Gen. Mgr Richard W. Davis 

Chief Engineer Frederick T. King 

WNHC-NewHaven-1944 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By. . . .Triangle Publications, Inc. 

Address 135 College St. 

Tel.: SPruce 7-3611 ABC 

Newsp. Affil.. .Phila. Inquirer, Phila. D. News 

Representative McGavren 

Dir. of Operations Leone Mancinelli 

Chief Engineer Howard W. Wessenberg 

OWNERS OF: WFIL-AM-FM-TV, PHILADELPHIA; 
WNBF-AM-FM-TV, BINGHAMTON, N. Y.; WFBG- 
AM-TV, ALTOONA, PA.; WNHC-FM-TV, NEW HA- 
VEN, CONN.; WLYN-TV, LEBANON, PA.; KFRE- 
AM-FM-TV, FRESNO, CALIF. 

WNLC-NewLondon-1936 

Frequency: 1490 Kc Power; 250 Watts 

Owned-Operated By . . The Thames Bcstg. Corp. 

Business-Studio Address 281 State St. 

Tel.: Gibson 2-4365 Independent 

Station Reps Masla & Co.; Kettell-Carter 

Pres., Gen. Manager Gerald J. Morey 

V.P., Comm. Mgr Edwin H. Schweitzer 

Program, Pub. Director William Hoffman 

Chief Engineer Randolph Barrett 

WNLK-Norwalk-1948 

Frequency: 1350 Kc Power: 500 Watts 

Owned-Operated By . . Norwalk Bcstg. Co., Inc. 

Address 11 Wall St. 

Tel.: TE 8-5566 Independent 

Pres., Gen. Mgr James Stolcz 

Program Director Richard Bounerba 

Chief Engineer Clarence Bumham 

WICH-Norwich-1946 

Freq: 1310 Kc Power: 1 Kw. 

Owned-Oper. By Eastern Conn. Bcstg. Co. 

Business-Studio Address Cuprak Rd. 

Tel.: TU 7-1613 Independent 

Representative . . Everett-McKinney, R. C. Foster 

Pres., Gen. Mgr D. Lasser 

Sta., Comm. Manager Richard Reed 

Sales Prom., Pub. Director Edward Adler 

Program Dir H. Arthur Bouldin 

Chief Engineer Alexonder Dubenetsky 



CONNECTICUT 

WLIS-Old Saybrook-1956 

Frequency: 1420 Kc Power: 500 Watts 

Owned Long Island Sound Radio Corp. 

Address Conn. Turnpike 

TeL: EV 8-3546 Independent 

Sta. Representative Hopewell 

Pres., Gen. Mgr Joseph P. Trantino 

Commercial Mgr Alex Pernal 

Station Mgr Vivian N. Trantino 

Chief Engineer Armand Romeo 

WPCT-Pulnam-1953 

Frequency: 1350 Kc Power: 1 Kw, d. 

Owned-Oper. By Israel Putnam Bcstg. Co. 

Address 42 Main St. 

Tel.: WA 8-2721-2 Independent 

President Rene Cote 

Gen. Mgr James Kelly 

Program Director Frank Carroll 

Chief Engineer J. lodice 

WSTC-Slamford-1946 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By W. Conn. Bcstg. Co. 

Business-Studio Address 270 Atlantic St. 

Tel.: DA 4-7575 ABC 

Newspaper Affiliation Stamford Advocate 

Station Rep Everett-McIDimey 

President Kingsley Gillespie 

Gen. Manager Julian Schwartz 

Program Director John Louther 

Chief Eng R. A. Reynolds 

WAVZ . by" 

all standards . . . 
New Haven's BEST 



# Audience size and composition (Pulse 
& Hooper). 

# Sales to local and national advertisers. 

# Community awareness, participation 
and leadership. 

# Broadcast industry leadership and 
recognition. 

# Cooperation of staff and management. 

Celebrating our 13th Anniversary 

Represented in New England by 
KETTEL-CARTER 

Represented nationally by 
GEORGE P. HOLLINGBERY CO. 



331 



CONNECTICUT 

WBZY— Torrington— 1948 

Frequency: 990 Kc Power: 1000 Watts d. 

Ownsd By Bernard J. Zucker 

Business-Studio Address 127 Main St. 

Tel.: HU 9-4173 Independent 

Station Rep Breen & Ward 

General Manager Donald E. MacFarlane 

Program Director Alan B. Finn 

Chief Engineer Don Morrison 

WTO R— Torrington— 1948 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By ... . Torrington Bcstg. Co., Inc. 

Business-Studio Address .93 Perkins St. 

Tel.: HU 9-4181 MBS 

Station Rep Walker-Rawalt 

Pres., Gen. Mgr Edmund W. Waller 

Sta., Comm. Mgr Alfred G. Eyre 

Chief Engineer David M. Eller 

WATR-Waterbury-1934 

Frequency: 1320 Kc Power: 1000 Watts 

Owned-Oper. By WATR, Inc. 

Business-Studio Address 440 Meadow St. 



wwco 

* PULSE RATED #1 

By an overwhelming margin in 
the Waterbury area. 

WWCO-21 Quarter Hour "Firsts" 
Sta. Y — 3 Quarter Hour "Firsts" 
Sta. Z — NO Quarter Hour "Firsts' 

WWCO — Average Rating — 
7 A.M.-7 P.M. - 6.5 

WWCO 

1240 Non-Directional 
Waterbury Connecticut 

Representative: Radio-TV Reps. 

* Pulse November 1959 



Tel.: PL 5-1121 ABC, MBS 

Representative McGavren 

President Harold Thomas 

Gen., Sta. Mgr Sam R. Elmon 

Chief Engine«8r Andrew Toross 

WBRY-Walerbury-1934 

Frequency: 1590 Kc Power: 5000 Watts 

Owned-Oper. By WBRY Bcstg. Corp. 

Address 136 Grand St. 

Tel.: PL 3-1125.. CBS 

Sta. Reps O'Connell; Reilly; Foster-Creed 

President Michael Gourd 

Gen. Station Manager Robert S. Holczer 

Comm. Prom. Manager Alton Lenoce 

Program Director Lou Frank Dennis 

Publicity Director Jerry Fisher 

Chief Engineer John Tomasiewicz 

WWCO-Waterbury-1946 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper WWCO. Inc. 

Business-Studio Address 65 Bonk St. 

Tel.: PLaza 4-5141 MBS 

Representative Radio TV Rep. 

President Herbert Bloomberg 

General Manager Gene Valentino 

Program Director Charles Day 

Chief Engineer Martin Miller 

WMMM-Westport-1959 

Frequency: 1260 Kc Power: 1000 Watts 

Owned By Donald Flamm 

Business Address 163 Main St. 

Tel.: CApital 7-5133 Independent 

President. Gen. Mgr Sidney J. Flamm 

V.P., Station Mgr Bob Roberts 

Comm. Manager Jules Labert 

Chief Engineer James M. Orre 

WILI-Willimaniic-1957 

Frequency: 1400 Kc Power: 250 Watts 

Owned By "Willie" Corp. 

Address Route 6, Airport Road 

TeL: HA 3-1621 Independent 

Station Representative W. S. Grant 

Pres., Gen. Manager Herbert C. Rice 

Comm. Manager Robert C. Rice 

Sales Prom. Manager Ethel A. Rice 

Program Director Edward Read 

Chief Engineer C. E. O'Neil 



332 



WDOV-Dover-1948 

Frequency: 1410 Kc Power: 1000 Watts d. 

Owned Dover Bcstg. Co. 

Business Address Box 727 

Tel.: REdfield 4-5816 Independent 

Representative Headley Reed 

President Henry Rau 

Comm. Manager Allen Hedgecock 

Program Director Edward Miller 

Station Mgr W. S. Cook 

Chief Engineer Lloyd Smith 

WKEN-Dover-1957 

Frequency: 1600 Kc Power: 500 Watts, d. 

Owned Coastal Carolina Bcstrs. 

Address Box 549 

Tel.: RE 4-5797 ABC 

Sta. Representative Grant Webb 

President J. Olin Tice, Jr. 

G?nsral Mgr John Masters 

Commercial Mgr Ed Bowen 

Program Dir Jerry Gillies 

Chief Engineer Jim Gentry 

WJWL-Georgelown-1951 

Frequency: 900 Kc Power: 1000 Watts d. 

Owned-Operated By Rollins Bcstg., Inc. 

Address DuPont Highway 

Tel.: Georgetown 2567 Independent 

Representative Rollins, Grant 

President O. Wayne Rollins 

General Manager Charles R. Maillet 

Program Director John C. Calhoun 

Chief Engineer Edward Marzoa 

WKSB-Milford-1953 

Frequency: 930 Kc Power: 500 Watts d. 

Owned-Oper. By Kent-Sussex Bcstg. Co. 

Address Box 444 

Tel.: GArden 2-8881 Independent 

Gen.. Comm., Prom. Mgr H. M. Griffith, Jr. 

Ch. Eng.. Oper Mgr C. V. Lundstedt 

Prog. Dir Borden E. Smith 

WSOX-Seaford-1955 

Frequency: 1280 Kc Power: 1000 Watts 

Owner-Oper. By E. & W. C. Evans 

Address Dual Hwy. 13 

Tel.: NAtional 7-7933 Indepsndent 

Pres., Gen. Mgr Elizabeth Evans 

WAMS-Wilmingion-1947 

Frequency: 1380 Kc Power: 1000 Watts 

Owned Rollins Broadcasting Co. 

Address 414 French St. 

Tel.: OL 4-8881 Independent 

Station Representative Eastman 

President O. Wayne Rollins 

General Manager Charles W. Stone 

Commercial Mgr Dick Lee 

Chief Engineer Fitzgerald McDaniel 



WDEL-Wilmington— 1922 

Frequency: 1150 Kc Power: 5000 Watts 

Owned-Oper. By ... . Delmarva Bcstg. Co., Inc. 

Business-Studio Address 10th & King Sts. 

Tel.: OL 8-7268 NBC 

Representative Robert Meeker 

Station Executive Clair R. McCoUough 

Station Manager Harvey C. Smith 

Gen. Sales Mgr J. Robert Gulick 

Natl. Sales Mgr Thomas R. Nunan, Jr. 

Technical Director J. E. Mcrthiot 

WILM-Wilmington-1922 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Delaware Bcstg. Co. 

Business-Studio Address 920 King St. 

Tel.: OL 4-7771 ABC 

Representative Boiling Co. 

President Ewing B. Hawkins 

Gen., Comm. Manager Jackson F. Lee 

Program Director Dan Casey 

Chief Engineer Eugene Szymanski 

WTUX-Wilminglon-1947 

Frequency: 1290 Kc Power: 1000 Watts d. 

Owned-Oper. By ... . Port Frere Bcstg. Co., Inc. 

Address 1400 Market St. 

TeL: OL 5-8821 Independent 

Representative Walker-Rawalt 

Pres., Gen. Mgr Gordon K. Macintosh 

Comm. Mgr William S. Ewing 

Sales Prom. Mgr Henry Cook 

Program Director Donald Mctthewson 

Publicity Director Bill Pheiffer 

Chief Engineer Ed Kennedy 



TO BE SURE - 
YOU NEED THE BEST! 



YOU CAN GET THE BEST, 
WHY SETTLE FOR LESS? 




333 



Pop. : 956,000 
Families: 293,000 
Radio Homes: 289,000 



DIST. OF COLUMBIA 



TV Homes: 267,000 
AM Stas. in State: 9 
TV Stas. in State: 4 



WGMS-Washington, D. C-1946 

Frequency: 570 Kc. .Power: 5 Kw. d.. 1 Kw. n. 

Owned By Gordon McLendon 

Address Hotel Harrington 

Tel.: Executive 3-8676 Independent 

Representative Avery-Knodel 

President Thomas F. O'Neil 

Sales Manager Perry S. Ury 

Program Director Chas. D. Wood 

Promotion Mgr Sol Horwitz 

Chief Engineer Roger B. Holt 

WMAL-Washinglon, D. C. 
1925 

Freq.: 630 Kc Power: 5,000 Watts 

Owned Evening Star Bcstg. Co., Inc. 

Address 4461 Connecticut Ave.. N.W. 

Tel.: KE 7-1100 ABC 

Newspaper Aiiiliation The Evening Star 

Representative H-R 

President John W. Thompson, Jr. 

General Mamager Fred S. Houwink 

Station Manager Kenneth Carter 

Prom. Mgr., Prog. Dir Rupe Werling 

Chief Engineer Allan Powley 

WOL-Washington, D. C.-1924 

Frequency: 1450 Kc Power: 250 Watts 

Owned Wash. Bcstg. Corp. 

Address 2000 P. St., N.W. 

Tel.: HObart 2-3900 MBS 

Representative Headley-Reed 

Pres., Gen. Mgr Henry Rau 

Commercial Manager George Oliviere 

Sales Prom. Manager Stan Barclay 

Chief Engineer Lloyd Smith 

WOOK-Washington, D. C. 
1940 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By United Bcstg. Co. 

Business-Studio 8th- & I Sts., N.W. 

Tel.: RE 7-8000 Independent 

Station Rep United Bcstg., Harlan Ookes 

President Richard Eaton 

V.P. & Gen. Mgr John A. Panagos 

Program Director Cliff Holland 

ChJef Engineer Ernest E. Stephens 

WPGC— Washington, D.C. 
1954 

Frequency: 1580 Kc. . .Power: 10,000 Watts d. 

Owned-Operated By WPGC, Inc. 

Business Address 4421 Southern Ave., SE 

Tel.: JOrdan 8-6677 Independent 

Station Representative Adam Young 

President M. E. Richmond 



Gen., Comm. Manager Robert Howard 

Station Prog. Director Melvin E. Winters 

Chief Engineer George R. Sanner 

WRC-Washington," D. C.-1923 

Frequency: 980 Kc Power: 5000 Watts 

Owned-Operated By National Bcstg. Co. 

Address 4001 Nebraska Ave., NW 

Tel.: EM 2-4000.. NBC 

Sta. Representative NBC Spot Sales 

President (NBC) Robert Kmtner 

General Manager Carleton D. Smith 

Station Mgr Joseph W. Goodfellow 

Commercial Mgr Harry A. Karr, Jr. 

Prog. Mgr William Grayson 

Publicity Dlr Charlotte Walch 

Chief Engineer John Rogers 

WTOP-Washington, D. C. 
1932 

Frequency: 1500 Kc Power: 50.000 Watts 

Owned-Oper Washington Post Best. Div. 

Address Broadcast House 

Tel.: EM 2-9300 CBS 

Representative CBS Radio Spot Sales 

Pres., Best. Div John S. Hayes 

General Manager Lloyd Dennis, Jr. 

Comm. Mgr R. W. Schellenberg 

Sales Prom. Manager Charles Crawford 

Prog. Dir P. A. Searight 

Publicity Adv. Director Laurel S. Gordon 

Chief Engineer Granville Klink 

WUST-Washington,D. C. 
1951 

Frequency: 1120 Kc Power: 250 Watts 

Owned-Oper. By . . Broadcast Management, Inc. 

Address 1815 V St., N.W. 

Tel.: HO 2-0011, Independent 

Representative Pearson 

President Milton Diener 

Gen., Comm. Mgr Daniel Diener 

Program Mgr Ben Gordon 

Chief Engineer Norman Woods 

WWDC-Washinglon,D. C. 
1941 

Frequency: 1260 Kc Power: 5000 Watts 

Owned-Oper. By WWDC, Inc. 

Business-Studio Address 1627 K St., N.W. 

TeL: TU 2-7600 Independent 

Representative Blair 

Pres., Gen. Mgr Ben Strouse 

Comm. Monager Herman Paris 

Program Director Ed Studney 

Sales Prom. Mgr Jo Wilson 

Publicity Director Norman Reed 

Chief Engineer Ross H. Beville 



334 



Pop.: 4,321,000 
Families: 1,355,000 
Radio Homes: 1,529,000 



FLORIDA 



TV Homes: 1,082,000 
AM Stas. in State: 152 
TV Stas. instate: 16 



WAPG-Arcadia-1956 

Frequency: 1480 Kc Power: 1000 Watts d. 

Owned Arcadia-Punta Gorda Bcstg. Co. 

Address Box 676 

Tel.: WA 8-6111 Independent 

President H. D. Ryals 

General Manager W. W. Benton 

Comm., Prog. Dir Bert G. Erickzon 

Chief Engineer Bill Lee 

WTTT— Arlinglon— 1957 

Frequency: 1220 Kc Power: 250 Watts 

Owned By Allen Markelson 

Address 936 Arlington Rd., Jacksonville 

Tel.: RAymond 4-2188 Independent 

Station Representative Paul Raymer 

Pres., Gen. Manager Theodore Weber 

Program Director L. E. Bodkin 

Chief Engineer E. F. Grossholz 

WKTX— Atlantic Beach— 1958 

Frequency: 1600 Kc Power: 1000 Watts d. 

Owned Ocean Beach Bcstg* Co. 

Address 1611 Atlantic Blvd. 

T^el.: CH 6-3695 Independent 

President W. H. Adams, Jr. 

Gen. Mgr., Chief Eng Robert K. Lynch 

Program Dir Bernie Adams 

WTWB-Auburndale-1956 

Frequency: 1570 Kc Power: 1 Kw., d. 

Owned By WTWB Broadcasting Station 

Address P. O. Box 7 

Tel.: WOodlawn 7-1129 Independent 

President L. M. Hughey 

Gen. Mgr., Program Dir Richard Boyce 

Commercial Mgr Bruce L. Parker 

Chief Engineer Fred N. Potter 

WAVP-AvonPark-1957 

Frequency: 1390 Kc Power: 1 Kw.. d. 

Owned By Mid-Florida Bcstrs., Inc. 

Address Jacaranda Hotel 

Tel.: GL 2-6001 Independent 

Representative Hil F. Best 

President John Marshall 

General Manager Albert B. Gale 

Commercial Manager William E. Hudson 

Program Director Ilda E. Gale 

Publicity Director Douglas L. Way 

Chief Engineer William Ferguson 

WBAR-Bartow-1954 

Frequency: 1460 Kc Power: 1000 Watts d. 

Owned-Oper. By WBAR. Inc. 

Address Box 820, Lakeland Hwy. 

TeL: CApitol 3-8021 Independent 

President A. W. Wynne 

Station Manager Kenneth E. Shroyer 



Comm. Manager Morton C. Cook 

Chief Engineer J. A. Duncan 

WSWH-Belle Glade-1947 

Frequency: 900 Kc Power: 1000 Watts d. 

Owned-Operated By Seminole Bcstg. Ca 

Address P. O. Box 8 

TeL: WYman 6-2063 Independent 

Representative Bernard Howard 

Chrm. of Bd E. D. Rivers, Jr. 

General Manager Marvin Smith 

Program Director Al Harris 

Chief Engineer C. S. Clemens 

WBRD— Bradenton— 1957 

Frequency: 1420 Kc Power: 1 Kw. d. 

Owned Sunshine State Bcstg. Co., Inc. 

Address P. O. Box 1038 

Tel.: 6-2183 Independent 

Station Rep John E. Pearson Co. 

Pres., Gen. Mgr Robert R. Nelson 

Commercial Manager Hal Meyer 

Program Director B. F. Nelson 

Chief Engineer Richard Wetherbee 

WTRL-Bradenton-1946 

Frequency: 1490 Kc Power: 250 Watts 

Owned By Fletcher-Mitchell Corp. 

Address Memorial Pier 

TeL: 6-1107 KBS 

Station Representative Bob Dore Assn. 

Pres., Gen. Manager Dick Doty 

Comm. Mgr Ken McKendree 

Program Director Gordon Wyllie 

Publicity Director Norma Jean Hill 

Chief Engineer Marlen Hager 

WWJB-Brooksville-1958 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Brookville Bstg. Service 

Address 30 E. Liberty St. 

Tel.: BRookville 2920 KBS 

General Manager W. W. Johnson 

Station Mgr Charles Grant 

Chief Engineer Robert A. Hermann 

WBGC-Chipley-1956 

Frequency: 1240 Kc Power: 250 Watts 

Owned By Lee-San Corp. 

Address P. O. Box 605 

Tel.: ME 8-0234 Independent 

President, Gen. Mgr John Sanders 

Sta. Publicity Mgr Mrs. Lee Sanders 

Program Dir Don Stephens 

Chief Engineers Gerald McKenzie 

WTAN-Clearwater-1948 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Clearwater Radio, Inc. 

Business Address 200 Pierce Blvd. 

TeL: 3-3084 KBS 



335 



FLORIDA ^=fc=e=iJrft=ie=a=sfcis=teifciM&ie=ifcs&^^ 



Station Representative Devney, Inc. 

Pres., Gen. Mgr H. Dennison Parker 

Program Director Harry C. Ly tie 

Chief Engineer Frank L. Reid 

WSUG-Clewiston-1959 

Fr-quency: 1050 Kc Power: 250 Watts 

Owned By Sugarland Broadcasting Co. 

Address Arcadia, Fla. 

Tel.: WA 8-5771, Arcadia KBS 

Pres.. Comm. Manager Frank Denmead 

Station Prog. Director Roy C. Collins 

Sales Prom. Manager Myrtle Embrey 

Publicity Director Dolores Collins 

Chief Engineer Bill Lee 

WEZY-Cocoa-1957 

Frequency: 1350 Kc. .Power: 500 Watts, d; 1 n. 

Owned By WEZY, Inc. 

Business Address P. O. Box 472 

Tel.: Newton 6-4411 Independent 

Station Representative Grant Webb 

President Irving Braun 

General Manager Jay Schoof 

Program Director Richard Olson 

Chief Engineer John Shelton 

WKKO-Cocoa-1953 

Frequency: 8S0 Kc Power: 1 Kw. d. 

Owned By WKKO, Inc. 

Address Box 1308 

Tel.: NE 8-2411 KBS 

Station Representative Dora Clayton 

President Marvin Rothschild 

General Manager Roy F. Nilson 

Comm. Manager Ben Rothschild 

Program Dir Dale Wright 

Chief Engineer William Basler 

WVCG-CoralGables-1948 

Frequency: 1070 Kc Power: 1000 Watts d. 

Owned-Operated By ... . Peninsular Bcstg. Corp. 

Business Address 377 Alhambra Circle 

Tel.: HI 8-7411 Independent 

Sta. Representative Brordcrst Time Sales 

Prasident, Gsn. Mgr George W. Thorpe 

WCNU-Creslview-1948 

Frequency: 1010 Kc Power: 1000 Walts d. 

Owned-Operated By. . . .Gulf Shores Bcstg. Co. 

Business-Studio Address Box 518 

Tel.: MU 2-2330 KBS 

General Manager S. F. Townsend 

Comm. Mgr Vernon Cooper 

Chief Engineer James Whitaker 

WJSB-Crestview-1954 

Frequency: 1050 Kc Power: 1000 Watts d. 

Owned-Operated By Crestview Bcstg. Co. 

Address Box 287 

Tel.: MU 2-3040 Independent 

Pres., Gen. Mgr Evei:»ett M. McCrary 

Commercial Manager Joel Hughes 

Program Director Cordel Whitlock 

Sales Prom. Mgr Al Robinson 



Publicity Dir Pat Miller 

Chief Engineer Russ White 

WG TO— Cypress Gardens 
1955 

Frequency: 540 Kc Power: 50,000 Watts 

Owned-Operated By KSTP, Inc. 

Addi'ess ! Box 123 

Ttel.: CY 3-4103 Independent 

Sta. Representative Edward Petry & Co. 

President Stanley E. Hubbard 

Commercial Mgr Marvin L. Rosene 

Station Manager Max Kimbrel 

Program Director. Bill Gramer 

Sales Prom. Mgr., Pub. Dir Gary Miller 

Chief Engineer Dave Schick 

WDCF-DadeCity-1954 

Frequency: 1350 Kc Power: 1 Kw. d. 

Owned Pasco Bcstg. Co. 

Address Box 1077 

Tel.: LO 7-3879 KBS 

Pres., Sta. Mgr Stuart Picard 

Commercial Manager. .. ^ ... .Thelma Picard 

Publicity Director Margrete Francisco 

Chief Engineer John Andre 

WELE— Daytona Beach— 1957 

Frequency: 1590 Kc .Power: 1 Kw. 

Owned Quality Bcsters. of Daytona, Inc. 

Address Box 1940 

Tel.: CL 2-8222 Independent 

Sta. Representative Gill-Pema 

Station Manager Chet Wise 

WMF J— Daytona Beach— 1935 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By WMFJ, Inc. 

Business Address Daytona Plaza Hotel 

Tel.: CL 2-6491 Independent 

Representative Jack Masla 

President John Crevtz 

General Mgr Jack Siegel 

Sta. Mgr Dick Clark 

Commercial Mgr. Jay Caldwell 

Program Director Kenny Mercer 

Sales Prom. Mgr Sari Smith 

Publicity Dir Ross Knight 

Chief Enginer Jerry Norman 

W N D B— Daytona Beach— 1947 

Frequency: 1150 Kc Power: 1,000 Watts 

Owned-Operated By News-Journal Corp. 

Business-Studio Address 128 Orange Ave. 

Tel.: CL 2-1511 ABC 

Newspaper Affil News-Journal Corp. 

Sta. Representative Thomas F. Clark 

President Julius Davidson 

Gen., Sta. Mgr R. Y. Huffman 

Comm. Mgr Daniel F. Carroll 

Sales Promotion Manager John Pitts 

Prog. Dir Ken Lueck 

Publicity Dir M. E. Hcsgman 

Chief Engineer Stephen B. Seorle 



336 



WROD— Daytona Beach— 1947 

Frequency: 1340 Kc Power: 250 Watts 

Owned Radio of Daytona, Inc. 

Business Address Box 991 

Tel.: CL 2-4626 NBC 

Representative Pearson 

President Frank J. Russell 

Gen. Mgr. Ch. Eng James P. McDonough 

Commercial Mgr James Crist 

Sales Prom. Mgr Bill Seitz 

WDSP— De Funiak Springs 
1956 

Frequency: 1280 Kc Power: 5000 Watts d. 

Owned By Euchee Valley Bcstg. Co. 

Business Address 8th Street 

Tel.: TW 4-8361 KBS 

Sta. Representative Hil F. Best 

President Mrs. Marie F. Douglass 

General Mgr H. L. Wiles 

Commercial Mgr Mrs. H. O. Hinton 

Sta. Mgr., Ch. Eng Laveme Foster 

Sales Prom. Mgr Herbie Wiles 

Program Director Mary Harper 

Publicity Director Jim Schofield 

W Z E P— DeFuniak Springs 
1959 

Frequency: 1460 Kc Power: 1 Kw. d. 

Owned-Oper. By Leonard Zepp 

Address Box 387 

Tel.: TW 4-7161 Independent 

President Ch. Eng Leonard S. Zepp 

Program Dir Max Holland 

Sales P-om., Pub. Dir Jim Sims 

WJBS— DeLand— 1948 

Frequer.cy: 1490 Kc Power: 250 Wat's 

Owned WJBS, Inc. 

Address P.O. Box 808. 220 E. Hubbard 

Tel.: RE 4-1725 MBS 

S'a. Representative James Ayers Co. 

President Charles B. Britt 

General Mgr Gil Murray 

Chief Engineer Dan O'Keeke 

WOOD— Deland— 1956 

Frequency: 1310 Kc Power: 5000 Watts 

Owned Trio Bcstg. Co., Inc. 

Address 112^2 W. New York Ave. 

TeL: RE 4-3422 KBS 

Rep Charles Bernard 

President Herbert A. Saxe 

Gen., Sta. Mgr Wally King 

Comm. Prom. Mgr Arthur Beckwith 

Publicity Dir Denver Lee Duff 

Program Director Brian Tolby 

Chief Engineer Edwin Carson 

WDBF-Delray Beach— 1954 

Frequency: 1420 Kc Power: 500 Watts d. 

Owned Boca Raton Bible Conf . Grds., Inc. 



FLORIDA 

Address P.O. Box 2516 

Tel.: CR 6-7311 KBS 

General Mgr W. Loveless 

Chief Engineer Robert Schulz 

WMEG-EauGallie-1956 

Frequency: 920 Kc Power: 1000 Watts d. 

Owned Mel-Eau Broadcasting Corp. 

Address Box 98 

Tel.: AL 4-2282 ABC 

Pres., Gen. Mgr A. V. Catterton 

Sta. Mgr., Prog. Dir Victoria C. Martin 

Program Dir Donna Walters 

Chief Engineer Arthur Gliner 

WLCO-Eustis-1955 

Frequency: 1240 Kc Power: 250 Watts 

Owned Radio Station WLCO 

Address Box 1505 

Owner. Gen. Mgr Floyd W. Hess 

S'a.. Comm. Mgr Morion C. Cook 

Chief Engineer James Wail 

W r B F— Fernandina Beach 
1955 

Frequency: 1570 Kc Power: 1000 Wrtts d. 

Owned Murray Bcstg. 

Addi'3ss 118 Atlantic Ave. 

TeL: 3667 KBS 

Representative Ted Steele 

President Edward G. Murray 

Gen. Mgr., Ch. Eng * Bob Chase 

WFTL-Fort Lauderdale-1947 

Frequency: 1400 Kc Power? 250 WatU 

Owned-Oper. By WFTL Bcstg. Corp. 

Address P.O. Box 1400 

Tel.: JA 4-0346 Independent 

Sta. Representative Jack Masla & Co. 

President, Gen. Mgr Joseph C. Amaturo 

Commercial Mgr Walter B. Dtmn 

Program Dir Mavis Jackson 

Sales Prom., Publicity Dir Dave Davis 

W W I L-Ft. Lauderdale-1955 

Frequency: 1580 Kc Power: 1 Kw. 

Owned Florida Air-Power, Inc. 

Address Box 8067 

Tel.: LU 1-1580 Independent 

P esident L. M. Browning, Jr. 

V. P. Program D'r Jack Swart 

Chief Engineer George Ralston 

WINK— Ft. Myers— 1940 

Frequency: 1240 Kc Power: 250 Watts 

Owned Oper. By Ft. Myers Bcstg. Co.. Inc. 

Address 2824 Palm Beach Blvd. 

Tel.: EDison 4-1141 KBS 

Station Representative Walker-Rawalt 

jeneral Manager A. J. Bauer 

Chief Engineer B. Bachman 



337 



FLORIDA 

WMYR-Ft.Myers-1952 

Freq.: 1410 Kc Power: 5 Kw. d., 5 w. n. 

Owned-Operated By Robert Hecksher 

Address WMYR Bldg. 

Tel.: ED 5-1175 Independent 

Owner-Gen. Mgr Robert Hecksher 

WARH-Fort Pierce-1953 

Frequency: 1330 Kc Power: 1000 Watts d. 

Owned-Oper. By South Jersey Bcstg. Co. 

Address P. O. Box 1343 

Tel.: Howard 4-1330 ABC 

President Maj. Ranulf Compton 

General Mgr., Ch. Eng Charles C. Castle 

Commercial Mgr Dennis O'Doy 

Program Dir Douglas Dickens 

WIRA-Fort Pierce-1946 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By . . . Indian River Bcstg. Co. 

Business Address Melody Lane 

Tel.: HOward 4-1400 NBC 

Sta. Representative United Spot Sales 

Pres., Gen. Mgr James L. Howe 

Sta., Program Mgr Sam Lawder 

Commercial Manager J. Kingsley Butt 

Chief Engineer Robert Money 

WFBS-Ft. Walton Beach 
.1956 

Frequency: 950 Kc Power: 1 Kw. 

Owned W. Florida Bcstg. Service 

Address Box 488 

Tel.: CH 4-5885 Independent 

Sta. Representative Geo. Hopewell 

Pres., Gen. Mgfr H. French Brown, Sr. 

Prog. Dir Mrs. H. French Brown, Sr. 

Chief Engineer Samuel A. Eaton 

WnW-Ft. Walton Beach 
1953 

Frequency: 1260 Kc Power: 1000 Watts d. 

Owner Vacationland Bcstg. Co. 

Address Box 687 

Tel.: CH 3-3123 Independent 

President Wilbur R. Powell 

Gen. Sta. Mgr Milford A. Reynolds 

Chief Engineer Jimmy Waits 

WDVH-Gainesville-1954 

Frequency: 980 Kc Power: 5 Kw. d. 

Owned-Operated By WDVH, Inc. 

Business Address P.O. Box 289 

Tel.: FR 2-2528 Independent 

Sta. Representative Everett McKinney 

President R. A. Vaughn 

Gen. Mgr., Chief Engr Tom Hanssen 

Comm. Prom. Mgr Bob Morris 

Program, Publicity Dir Bill Marr 



WGGG-Gainesville-1948 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Oper. By Radio Gains ville. Inc. 

Business Address Box 501 

Tel.: FR 6-5791 MBS-KBS 

Sta. Representative Jack Masla 

President Thompson K. Cassel 

Gen. Comm. Mgr > Leon E. Mims 

Program Director William Mansfield 

Chief Engineer lottis Adams 

WRUF-Gainesville-1928 

Frequency: 850 Kc Power: 5000 Watts 

Owned-Operated By State of Fla. 

Business Address P.O. Box 2757 

Tel.: FR 6-7575 NBC 

Representative Burn-Smith 

General Manager Kenneth F. Small 

Commercial Mgr Robert L. Black 

Program Dir Pierre A. Bejans 

Chief Engineer Bertram MacNomora 

WGMA-Hollywood-1953 

Frequency: 1320 Kc Power: 1000 Watts d. 

Owned By Melody Music, Inc. 

Address 1909 Harrison St. 

Tel.: WA 2-2903 Independent 

President Jack Barry 

Gen. Prom. Mgr .C. Edward Little 

Station Mgr Jerry Wichner 

Commercial Mgr Bill Day 

Program Dir Kenneth Roth 

Publicity Dir Ronnie Ames 

Chief Engineer Edward Temmel 

WSDB-Homestead-1957 

Frequency: 1430 Kc Power: 500 Watts, d. 

Owned. . . , S. Dade Bcstg. Co. 

Business Address 507 N.W. 2nd St. 

Tel.: CI 7-2445 Independent 

President. J. Abney Cox 

Gen., Sta. Mgr Merritt Hilliard 

Comm., Sales Prom. Mgr Hank Cutshall 

Program Director John Triplett 

Publicity Director Hap Henderson 

Chief Enc^neer Erwin Fuller 

WAP E-Jacksonville-1958 

Frequency: 690 Kc Power: 250 Watts, d. 

Owned By Brennan Bcstg. Co. 

Address P. O. Box 1103 

Tel.: congress 4-9555 Independent 

Station Rep Radio-TV Reps. 

Pres., Gen. Mgr William J. Brennan 

Comnvercial Mgr F. Robinson, Jr. 

Chief Engineer C. G. Brennan 

WIVY-Jacksonville-1948 

Frequency: 1050 Kc Power: 1000 Watts 

Owned-Operated By WIVY, Inc. 

Address 4343 Spring Grove Rd. 

TeL: PO 4-4545 Independent 

Sta. Representative Jack Masla 



338 



President Edward J. Oberle 

General Mgr Baldwin Goodwin, Jr. 

W J A X— Jacksonville— 1925 

Frequency: 930 Kc Power: 5.000 Watts 

Owned-Operated By. .City of Jacksonville, Flo. 

Business-Studio Address 1 Broadcast PL 

Tel.: m 4-1681 NBC 

Rep Headley-Reed 

Commissioner in Charge J. D. Kennedy 

General Mgr J. W. Douglass 

Program Supervisor Mrs. Margarete Scott 

Publicity Dir Ed McCullers 

Chief Engineer Kenneth L. Kroier 

WM B R— Jacksonville— 1927 

Frequency: 1460 Kc Power: 5000 Watts 

Owned-Oper. By WMBR, Inc. 

Business Address . . Hotel George Washington 

Tel.: ELgin 5-9001 CBS 

Sta. Representative John Blair & Co. 

President Ben Strouse 

General Mgr.. Sidney L. Beighley, Jr. 

Opera Mgr Donald R. Smith 

Chief Engineer C. Roy King 

WOBS-Jacksonville-1948 

Frequency: 1360 Kc Power: 5000 Watts d. 

Owned-Oper. By Mel-Lin, Inc. 

Business-Studio Address 1036 Mary St. 

Tel.: EX 8-3411 Independent 

Sta. Reps Gill-Perna; Dora Clayton 

President Larry R. Pincus 

General Mgr Alexander Keirsey 

Program Director Johnny Shaw 

Comm. Mgr G. W. Johnston 

Sales Prom. Mgr George Lasker 

Publicity Dir Amos J. Barrs 

Chief En^eer Arl M. Thomas 

WPDQ-Jacksonville-1942 

Frequency: 600 Kc Power: 5000 Watts 

Owned-Operated By . . Jacksonville Bcstg. Corp. 

Studio Address Gulf Life Bldg. 

Tel.: EL 4-4421 ABC 

Rep Venard, Rintoul & McConnell, Ayers 

President James R. Stockton 

Gen. Mgr., Vice-Pres., Robert R. Feosgin 

Operations Mgr Richard C. Fellows 

Chief Engineer Ernest E. Haralson 

WQIK-Jacksonville-1955 

Frequency: 1280 Kc Power: 5,000 Watts d. 

Owned-Operated By Rowland Bcstg. Corp. 

Address 121 E. 8th St. 

Tel.: ELgin 4-4501 Independent 

Station Rep Forjoe 

Pres., Gen. Mgr. M. W. Rowland 

Program Director Robert T. Rowland 

Sales Prom. Mgr Ed. Jordan 

Chief Engineer F. O. Thiea 

WRHC-Jacksonville-1950 

Frequency: 1400 Kc Power: 250 Watts 



FLORIDA 

Owned-Operated By WRHC. Inc. 

Address 247 Margaret St. 

Tel.: EL 6-0461 Independent 

Sta. Representative Joe Wootton 

President Harold S. Cohn Sr. 

Gen. Mgr Harold S. Cohn, 2nd 

Station Mgr Ronald H. Cohn 

Program Dir Mrs. Patricia Burgreen 

Chief Engineer William E. Alexander 

WZOK— Jacksonville— 1957 

Frequency: 1320 Kc Power: 5000 Watts 

Owned Radio Jax 

Business Address Peninsular Life Bldg. 

Tel.: ELgin 6-1373 . .ABC-MBS 

President, Gen. Mgr John .J Wheeler 

Program, Publicity Dir Ronald E. Martin 

Sales Prom. Mgr Wayne Mashburn 

Chief Engr W. A. Cooper 

WZRO— Jacksonville Beach 
1947 

Frequency: 1010 Kc Power: 1 Kw. d. 

Owned By A. B. Letson 

Address P.O. Box 278 

Tel.: Cherry 6-3222 KBS 

President Andrew B. Letson 

Gen. Mgr Jim Kirk 

WKIZ-KeyWest-1959 

Frequency: 1550 Kc Power: 250 Watts 

Owned By Florida Keys Bcstg. Corp. 

Address P.O. Box 1487 

Tel.: CY 4-2523 Independent 

President Joe Fernandez 

Gen. Sta. Mgr Harold Shedd 

Comm. Prom. Mgr Bill Bass 

Program Dir Bob Castle 

Publicity Dir Bob Schmidt 

Chief Engineer Ray Dickson 

WKWF-KeyWest-1945 

Frequency: 1600 Kc Power: 500 Watts 

Owned-Operated By John M. Spottswood 

Business Address P.O. Box 1300 

TeL: CY 6-2222 MBS-ABC 

Owner, Gen. Mgr John M. Spottswood 

Sta., Sales Prom. Mgr Ray A. Schoneck 

Comm. Mgr., Prog. Dir. . . . Mary S. Spottswood 
Chief Eng Charles R. Lowe 

WRWB-Kissiinmee-1954 

Frequency: 1220 Kc Power: 250 Watts 

Owned Frank A. Taylor 

Address Logo Vista Blvd. 

TeL: TI 6-7181 KBS 

Owner, Gen. Mgr Frank A. Taylor 

WDSR-LakeCity-1946 

Frequency: 1340 Kc Power: 250 Watt* 

Owned-Operated By WDSR. Inc. 

Business Address U.S. Hghwy. 41 S. 

TeL: 525 MBS. KBS 

President C. B. Britl 



339 



FLORIDA i£=^3fci&ss=c5rc^-^>!-<t-a=iri=3?".=i^ 



General Mgr Ted Powers 

Commercial Manager Ivan E. Perry 

Chief Engineer Pat Webster 

WGRO-LakeCity-1958 

Frequency: 960 Kc Power: 500 Watts 

Owned By Columbia County Bcstg. Co. 

Address 30 N. Hernando St. 

Tel.: 3450 Independent 

Sta. Representative Hopewell 

President Donald E. Dockery 

Comm. Sta. Mgr Robert E. Dobelstein 

Program Dir Jack Singer 

Sales Prom. Mgr Stacy Kelly 

Publicity Dir Brenda V. Libert 

Chief Engineer Philip L. Corbin 

WLAK-Lakeland-1936 

Freq.: 1430 Kc Power: 5 Kw. d.. 1 Kw. n. 

Owned-Oper. By . . . Florida Central Bcstg. Co. 

Business Address P. O. Box 1211 

Tel.: MU 2-3143 NBC 

Station Representative John E. Pearson 

Pres., Gen. Mgr , Frank W. Nesbitt 

Commercial ^lanager Fowell Adams 

Station Manager Garland Burt 

Chief Engineer William P. Lee 

WONH-Lakeland-1949 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By . . . Noyes Enterprises, Inc. 

Business Address Lake Hunter Drive 

Tel.: MU 5-1171 MBS 

Representative Donald Cooke. Inc. 

Pres., Gen., Sta. Mgr Robert W. Jonscher 

Chief Engineer L. Dunlap 

WYSE-Lakeland-1957 

Frequency: 1330 Kc Power: 1 Kw. 

Owned WYSE Radio, Inc. 

Address 207V2 E. Main St. 

Tel.: Mutual 6-8127 Independent 

Representative Clark 

President. Gen. Mgr William Evans 

Vice President Allen Huckleberry 

Comm. Mgr., Ch. Eng Tom Barber 

Program Prom. Mgr Marx Wheeler 

WIPC-LakeWales-1951 

Frequency: 1280 Kc Power: 1000 Watts 

Owned Imperial Polk Bcstg. Corp 

Address P. O. Box 712 

TeL: 2-9831 KBS 

President K. H. Berkeley 

V.P.. Gen. Mgr Charles D. Bishop 

Chief Engineer William Johnson 

WBIL-Leesburg-1957 

Frequency: 1410 Kc Power: 1000 Watts 

Owned By WBIL, Inc. 

Address P. O. Box 638 

Tel.: STate 7-2313 Independent 

Representative Cooke 

President, Ch. Eng Duane F. McConnell 

Commercial Mgr Herb Stoer, Jr. 

Program, Publicity Dir Richard E. Smith 



WLBE-Leesburg-1949 

Frequency: 790 Kc Power: 5 Watts d. 1. n. 

Owned-C^erated By WLBE. Inc. 

Address P.O. Box 1231 

Tel.: ST 7-2790 MBS-KBS 

Sta. Representative Hil F. Best 

President, Gen. Mgr Paul A. Husebo 

Commercial Mgr * W. H. Reedy 

Sales Prom., Publicity Dir Wendell Husebo 

Chief Engineer Martin Kirkland 

WNER-Live Oak-1949 

Frequency: 1250 Kc Power: 1 Kw. d. 

Owned Norman O. Protsman 

Business Address P. O. Box 637 

TeL: FOrest 2-1250 KBS 

Owner, Gen. Mgr Norman O. Protsman 

P'-ogram Director Faith Protsman 

Chief Engineer C. S. Parker 

WMAr-Madison-1956 

Frequency: 1230 Kc Power: 250 Watts 

Address Box 621 

TeL: HU 3^6333 KBS 

Owner Norman O. Protsman 

WTOT— Marianna— 1958 

Frequency: 980 Kc Power: 1 Kw. 

Owned By Chipola Corp. 

Address 104 S. Caledonia St. 

TeL: HUdson 2-3046 Independent 

President C. Davis Turner 

Gen. Mgr., Chief Eng John Boggess 

Commercial Mgr James W. Hart 

Program Dir Lloyd Hart 

Publicity Dir Art Larsen 

WTYS-Marianna-1948 

Frequency: 1340 Kc .Power: 250 Watts 

Owned-Oper. By Jack Mann 

Address Box 777 

Tel.: HU 2-2131 MBS, KBS 

Owner Jack Mann 

Station Manager B. W. Lincoln 

Chief Engineer. J. Anderson 

WMMB— Melbourne— 1948 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operaled By. .Indian Riv<er Radio, Inc. 

Business-Studio Address Box 908 

TeL: 574 MBS 

General Manager Howard L. Green 

Chief Engineer Edward Murdoch 

WAME-Miami-1958 

Frequ«ency: 1260 Kc Power: 5000 Watts 

Owned By WAME Broadcasting Co. 

Address Chamber of Commerce BIdg. 

TeL: FRanklin 3-5533 Independent 

Sta. Representative Daren McGavren 

General Manager Ted Wilson 

Station Mgr Murry Woroner 

Program Dir Fred Hohl 

Chief Enginieer Stan Brown 



340 



WCKR— Miami— 1956 

Frequency: 610 Kc Power: 5000 Watts 

Owned-Operated By Biscayne TV Corp. 

Address 1401 N. Bay Causeway 

Tel.: PL 1-6692 NBC 

Representative Henry I. Christal 

President Niles Tramcnell 

Station Mgr Alan Henry 

Comm. Manager L. L. Zimmerman 

Sales Prom. Dir John Hiser 

Chief Engineer Gene Rider 

WFAB— Miami— 1959 

Frequency: 990 Kc Power: 5000 Watts 

Owned By WFAB. Inc. 

Address 1775 Southwest Third Ave. 

Tel.: Franklin 1-5531 Independent 

President, Gen. Mgr Harold E. King 

Station Mgr L. G. Jacobs 

WFEC-Miami— 1949 

Frequency: 1220 Kc Power: 250 Watts 

Owned-Oper. By Fla. East Coast Bcstg. 

Address 350 N.E. 71st St. 

Tel.: PL 1-7534. , Independent 

Sta. Representative Bob Dore 

President Harry Trenner 

General, Comm. Mgr Bert Noble 

Publicity Director Blanche Galloway 

Chiel Engineer William Reeder 

WGBS-Miami-1944 

Freq.: 710 Kc Power: 50 Kw. d.. 10 Kw. n. 

Owned Stwer Bcstg. Co. 

Address 1605 Biscayne Blvd. 

TeL: FR 9-2401 CBS 

Newspaper Affiliation Miami Beach Sun 

Station Representative Katz Agency, Inc. 

President George B. Storer 

General Manager Bernard E. Neary 

Commercial Mgr Norman A. Palmer 

Prom. Mgr., Prog. Dir Sam Elber 

Chief Engineer Edward C. Lockwood 

OWNERS OF: WJBK-AM-TV, DETROIT; WSPD-AM- 
FM-TV, TOLEDO; WAGA-TV, ATLANTA; WJW-AM- 
FM-TV, CLEVELAND; WWVA-AM-FM, WHEELING, 
W. VA.; WGBS-FM, MIAMI, FLA.; WIGB-AM-FM, 
PHILA., PA.; KPOP, LOS ANGELES; WITI-TV, MIL- 
WAUKEE. 

WINZ-Miami-1946 

Freq.: 940 Kc Power: 50 Kw. d., 10 Kw. n. 

Owned-Operated By Rand Bcstg. Co. 

Business Address Bi£:cayne Terrace Hotel 

Tel.: FR 1-6641 Independent 

Representative Petry 

President Rex Rand 

V.P., Gen. Mgr Robert E. Mitchell 

Program Dir Ned Powers 

Chief Engineer Lee Caput 

WMIE-Miami-1947 

Freq.: 1140 Kc... Power: 10 Kw. d.. 5 Kw. n. 

Owned-Operated By WMIE, Inc. 

Address 139 N.E. 1st St. 

Tel.: FR 3-5556 Independent 

Representative Charles Bernard 



FLORIDA 

President E. D. Rivers, Sr. 

Geraeral Mgr Jack E. Nobles 

Commercial Manager Lawrence Lunker 

Program Director Douglas Hatton 

Chief Engineer Russell Bennett 

WQAM— Miami— 1921 

Frequency: 560 Kc. .Power: 5 Kw.d., 1 Kw. n. 

Owned-Operated By Storz Brcstg. Co. 

Business-Sludio Address 1723 duPont Bldg. 

Tel.: FR 4-6121 Independent 

Representative John Blair 

President Todd Storz 

Gen., Sta., Comm. Mgr Jack Sandler 

Program Dir Charles Murdock 

Publicity Dir Alan Courtney 

Chief Engineer Morris Barwick 

WSKP-Miami-1956 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By WSKP, Inc. 

Business-Studio Address ... 734 W. Flagler St. 

TeL: FR 1-1585 Independent 

President BiU O'Neil 

WKAT-Miami Beach-1937 

Freq.: 1360 Kc 5 Kw. d., 1 Kw. n. 

Owned-Operated By WKAT. Inc. 

Trans.- Address 1759 Bay Road 

Tel.: IE 1-5711 MBS-ABC 

Sta. Representative Jack MasIa 

General Mgr Fred W. Wagenvoord 



TO BE SURE - 
YOU NEED THE BEST! 



YOU CAN GET THE BEST, 
WHY SETTLE FOR LESS? 



® 



341 



FLORIDA 



Program Director Bill Smith 

Publicity Dir Sid Levin 

Chief Engineer Arthur P. Smith 

WMBM— Miami Beach— 1947 

Frequency: 790 Kc Power: 5000 Watts 

Owned Rounsaville of Miami Beach, Inc. 

Address Causeway Terminal 

Tel.: JE 1-5586 Independent 

Sta. Reps Pearson; Dora-Clayton, Inc. 

President Robert W. Rounsaville 

General Mgr. Arnold C. Kaufman 

VJ>„ Nat. Sis. Mgr Harold F. Walker 

Program Dir Carl Glicken 

Chief Engineer James Hall 

WMET-MiamiBeach-1954 

Frequency: 1490 Kc Power: 250 Watts 

Owned By Community Service Bcstrs, Inc. 

Business Address 814 First St. 

Tel.: JEfferson 8-0411 Independent 

Station Representative Forjoe 

President James R. V^lliams 

Ex. V.P., Gen. Mgr R. B. Bakor 

Station Mgr Thomas E. Wood, Jr. 

Program Dir Spencer E. Danes 

Publicity Dir Lillian Aronson 

Chief Engineer V C. Roberts 

WEBY-Milton-1954 

Frequency: 1330 Kc Power: 5000 Watts 

Owned Milton Best & Co. 



Address Wccrd Basin Rd. 

Tel.: NA 3-3425 MBS 

Owner, Gen. Mgr. C. W. Mapoles 

Comm. Sta. Mgr H. Byrd Mapoles 

Program Dir Mrs. C. W. Mapoles 

WSRA-Milton-1958 

Frequency: 1490 Kc /.Power: 250 Watts 

Owned By Santa Rosa Bcstdg. Co. 

Address 31 Mohawk Trail, Pensacola 

President E. T. Sudduth 

WMDr-MountDora-1958 

Frequency: 1580 Kc Power: 1 Kw., d. 

Owned By: Frank A. Taylor 

Address Old Eustis Road 

Tel.: Evergreen 2-6821 Independent 

General Mgr. , Francis Toomey 

Chief Engineer Paul Sealy 

WNOG-Naples-1954 

Frequency: 1270 Kc Power: 500 Watts d. 

Owned and Oper. By Radio Naples Inc. 

Business Address S. Tamiami Trail 

Tel.: Midway 2-5127 KBS 

Representative Hil F. Best 

President, Gen. Mgr William J. Ryan 

Commercial Manager John D. Beaty 

Program Director Mrs. Eileen Eilers 

Publicity Director Barbara Pritchard 

Chief Engineer David S. Traer 



"MIAMI BEACH SALUTES the 

Radio and Television Industry for its 
wonderful cooperation in bringing 
the Miami Beach Story to the eyes 
and ears of the nation. 

WARMEST THANKS from the 

warmest part of the nation. 
HANK MEYER 

Public Relations Consultant^ 
CITY OF MIAMI BEACH" 



342 



W S B B— New Smyrna Beach 
1950 

Frequency: 1230 Ec Power: 250 Watts 

Owned-Operated By Broadcasters, Inc. 

Business Address Box 125 

Tel.: GA 8-9091 MBS 

President A. V. Tidmore 

Ck>mmercial Monager A. L. Pruitt 

Chief Engineer Sim Eagleson 

WHYS-Ocala-1957 

Frequency: 1370 Kc Po-w^r: 1 Kw. d. 

Owned: Associated Broadcasters, Inc. 

Business Address P.O. Box 779 

Tel.: MA 2-8174 Independent 

President C. D. Davenport 

General Mgr Kenneth H. Brown, Jr. 

Program Dir Deane Kane 

WMOP-Ocala-1953 

Frequency: 900 Kc Power: 1000 Watts 

Owner A. B. Letson 

Address P. O. Box 648 

Tel.: MArion 2-4118 Independent 

Presidient A. B. Letson 

General Mgr Jim Kirk 

Comm., Sis. Mgr Vernon Amette 

Program Dir Gene Turner 

Chief Engineer Lloyd Lutz 

WTMC-Ocala-1938 

Frequency: 1290 Kc. .Power: 5 Kw. d., 1 Kw. n. 

Owned-Operated By WTMC, Inc. 

Business Address Box 831 

Tel.: MA 2-4127 NBC 

Representative Devney; Dora-Clayton 

President Ray Gunckel, Jr. 

Sta. Mgr. Tom Catalano 

Chief Engineer Bill Callahan 

WABR-Orlando-1954 

Frequency: 1440 Kc Power: 5 Kw. 

Owned By Contemporary Bcstg. Co. 

Address P. O. Box 7547 

Tel.: Garden 5-8631 ABC-MBS 

Sta. Rep Gill-Pema 

Pres., Gen. Mgr I. Edward Edwards 

Commercial Mgr Preston M. Ward 

Program Dir R, B. Farrington 

Sales Prom. Mgr .Dick Williams 

Publicity Dir Vem King 

Chief Engineer J. A. Thomas 

WDBO-Orlando-1924 

Frequency: 580 Kc Power: 5000 Watts 

Owned-Operated By Cherry Bcstg. Co. 

Business Address 30 S. Ivanhoe Blvd. 

Tel.: CH 1-1491 CBS 

Representative John Blair 

President Wm. S. Cherry. Jr. 

Exec. V. P. Gen. Mgr Arnold F. Schoen, Jr. 

Commercial Mgr Carl F. Hallberg 

Chief Engineer James E. Yarbrough 



FLORIDA 

WHIY-Orlando-1957 

Frequency: 1270 Kc Power: 5 Kw. d. 

Owned Orlando Rodio & TV Bcstg. Corp. 

Address Ft. Gatlin Hotel Bldg. 

Tel.: GA 4-8561 Independent 

Representative Pearson 

President Gordon Sherman 

General Manager Gene G. Cook 

Commercial Mgr .Marvin Picard 

Program Dir Robert Irving 

Chief Engineer Peter Wiltjer 

WHOO-Orlando-1947 

Freq.: 990 Kc Power: 10 Kw. d., 5 Kw. lu 

Owned-Oper. By WHOO, Inc. 

Business Address 311 N. Rosalind Ave. 

TeL: GArden 5-3591 Independent 

Representative Venard, Rintoul, McConnell 

Pres., Gen. Mgr John T. Rutledge 

Commercial Manager Don Welsh 

Program Director Ray Holbrook 

Chief Engineer Charles Chrisman 

WKlS-Orlando-1946 

Frequency: 740 Kc Power: 5 Kw. 1 Kw. n. 

Owned-Oper. By Cdatrfld florido Bcstg. Co. 

Address .P. O. Box 1353 

TeL: GA 2-2451 ........... NBC 

Pres., Gen. Mgr Mrs. Naomi T. Murrell 

Station Manager William O. MurrelL Jr. 

Program Director Ray Olech, Jr. 

Chief Engineer W. R. Miller 

WLOr-Orlando-1940 

Frequency: 950 Kc Power: 5000 Watts 

Owned-Operated By Mid-Flo. Radio Corp. 

Business-Studio Address Box 5156 

Tel.: Cypress 3-2431 Independent 

Station Representative Ayers 

President Joseph L. Brechner 

Gen. Sta. Mgr Howard S. Kester 

Commercial Mgr. Gene Cook 

Program Director Ernie Legge 

Publicity Director Thomas Doyle 

Chief Engineer W. Dodd Daniels 

WQ X Q-Ormond Beach-1957 

Frequency: 1380 Kc Power: 1000 Watts d. 

Owned By Volusia County Bcstg. Corp. 

Address Box 5038, Daytona Beach 

Tel.: ORange 7-4122 Independent 

President, Ch. Eng Lyman W. Menard 

General Mgr Don Ritter 

Commercial Mgr Ann Hicks 

WRIM-Pahokee-1958 

Frequency: 1250 Kc Power: 500 Watts 

Owned By Garden of Glades, Inc. 

Address P.O. Box 548 

Tel.: 682 Independent 

President Max E. Mace 

Gen., Sta. Mgr A. B. Robinson 

Publicity Dir Lewis Poole 

Chief Engineer R. Nemetz 



343 



FLORIDA 

WSUZ— Palatka— 1957 

Frequency: 800 Kc Power: 1000 Wcrtts d. 

Owned By Raymond P. McMillin 

Business Address 423 Lemon St. 

Tel.: EAst 5-3844 Independent 

General Manager R. P. McMillin 

Comm. Ch. Eng.. Robert E. James 

Program Dir Charles Elston 

WWPr-PaIatka-1947 

Freq.: 1260 Kc. .. .Power: 1 Kw. d.. 500 W. n. 

Owned-Operated By Hall Bcstg. Co. 

Address P.O. Box 86 

Tel.: EA 5-4555 KBS 

Owner George W. Hall 

Gen. Mgr William R. Terry 

Sta., Program Dir James N. Jobes 

Commercial Manager Herb Young 

Sales, Publicity Dir Dick Unger 

Chief Engineer Isaac Lee 

WQXT-PalmBeach-1957 

Frequency: 1340 Kc Power: 250 Watts 

Owned By Flame R-TV Co. 

Address 3000 S. Ocean Blvd. 

Tel.: JU 2-7401 ABC 

Exec. V.P., Gen. Mgr Art Rivera 

Station Mgr T. James Mullins 

Chief Engineer Clyde Walkden 

WD LP— Panama City— 1940 

Frequency: 590 Kc Power: 1000 Watts 

Owned Panama City Bcstg. Co. 

Address 323 West Beach Drive 

Tel.: PO 3-1777 NBC-KBS 

Representative Hollingbery 

President Denver Bronnen 

General Manager R. B. Mann 

Chief Engineer D. Priest 

WPCr-PanamaCity-1949 

Frequency: 1430 Kc Power: 5000 Watts 

Owned-Operated By. ..Bay County Bcstg. Co. 

Address 300 E. 15th St. 

TeL: Sunset 5-6178 ABC 

Sta. Reps Walker-Rawah; Dora-Clayton 

Pres., Gen., Sta. Mgr E. L. Dukate 

Program Director Robert Badger 

Sales Prom., Publicity Dir G. T. Dukate 

Comm. Ch. Eng Doimell Brookins 

WTHR-Panama City-1957 

Frequency: 1480 Kc Power: 500 Watts, d. 

Owned Regional Bcstg. Co. 

Address P.O. Box 788 

TeL: ADams 4-2781 Independent 

Representative Bum-Smith 

Gen. Mgr Harold E. King 

Sta. Mgr Rex Pornell 

Chief Engineer Paul Demeree 

WBOP-Pensacola-1956 

Frequency: 980 Kc Power: 500 Watts d. 

Owned-Oper. By Tri-Cities Brcstg. Co. 

Business Address 431 West Belmont 



TeL: HE 8-7543 Independent 

Sta. Reps National Time Sales; B. L Ochs 

President E. O. Roden 

Gen. Sta. Mgr Zane D. Roden 

Comm. Prom. Mgr John Hofen 

Program, Publicity Dir W. I. Dove 

Chief Engineer George Tisdale 

WBSR-Pensaeola-1946 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By. ... WBSR. Inc. 

Business Address P.O. Box 5668 

Tel.: HE 2-6173 CBS 

Representative Venard, Rintoul, McConnell 

Pres., Gen. Mgr. Don J. Lynch 

Comm. Mgr Bo Mitchell 

Program Director Jim Young 

Chief Engineer Glenn Nichols 

WCOA— Pensacola— 1926 

Frequency: 1370 Kc Power: 5000 Watts 

Owned-Operated By Dixie Radio, Inc. 

Address Box 1669 

Tel.: Glendale 6-5751 NBC 

Representative Hollingbery 

President Denver Brannen 

Gen. Mgr H. Lloyd 

Chief Engineer Frank McKinney 

WHVY-Pensacola-1947 

Frequency: 1230 Kc .Power: 250 Watts 

Owned By Florida Radio Bcstg Corp. 

Address 807 W. Garden St. 

TeL: Hemlock 3-5666 ABC 

Sta. Representative Jack Masla 

President, Gen. Mgr Ronald C. Tuten 

Conun. Sales Prom. Mgr Geo. R. Bose 

Program Director Thomas Smith 

Publicity Director Andez Tuten 

Chief Engineer Gene PfaIzM 

WPFA-Pensacola— 1954 

Frequency: 790 Kc Power: LOOO Watts d. 

Owned-Operated By Edwin H. Estes 

Address 4151 N. Pace Blvd. 

TeL: HE 3-1141 KBS 

President Edwin H. Estes 

Program Director Marshall Bradley 

WPRY-Perry-1954 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Taylor County Bcstg. Co. 

Address P. O. Box 67 

TeL: 540 KBS 

Representative Continental Radio Sales 

President Alpha B. Martin 

Gen. Sta., Comm. Mgr C. E. Roye 

Program Director B. J. Roye 

Chief Engineer W. H. McHargue 

WPLA-PlantCily-1949 

Frequency: 910 Kc Power: 1 Kw. d. 

Owned-Operated By WPLA Bcstg. Co. 

Address 1570 S. Collins St. 

TeL: 2-1551 KBS 



344 



Station Representatiye Best 

President W. A. Snxith 

Gen. Mgr., Chiei Eng George Friend 

Ccmm. Mgr Al Berry 

Program Director Jack Rushing 

Sales. Prom. Mgr Terry Nichols 

Publicity Dir Joe Wilson 

WPOM— Pompano Beach— 1958 

Frequency: 1470 Kc Power: 5000 Watts d. 

Owned By Gold Coast Broadcasters, Inc. 

Business Address P.O. Box 1470 

TeL: LU 3-1470 Independent 

President James C. Dean 

General Sla. Mgr Chris McDonald 

Chief Engineer Les Follette 

WJOE— Port St. Joe— 1956 

Frequency: 1570 Kc Power: 250 Watts, d. 

Owned By National Radio of P. St. Joe 

Address P.O. Box GG 

Tel.: Ball 7-2426 Independent 

Co. Managers; .Martin Begley, Jr.; R. D. Sidwell 

WCNH-Quincy-1948 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Big Ben Broad. Corp. 

Address P.O. Box 630 

Tel.: MA 7-6700 Independent 

President, Gen. Mgr William S. Dodson 

SlaUon Mgr W. J. Taylor 

Commercial Mgr Ken Harmon 

Program Dir Guy Flanders 

Chief Engineer James Seaborn 

W H E W— Riviera Beach— 1960 

Frequency: 1600 Kc Power: 1 Watts, d. 

Owned By Public Service Bcstg. 

Address P.O. Box 2905. W. Pahn Beach 

Tel.: Overland 3-1600 Independent 

Owner, General Mgr Robert Hecksher 

WrOY— St. Augustine— 1936 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By Ponce de Leon Bcasting 

Address Fountain of Youth Gardens 

Tel.: VA 9-3416 CBS, KBS 

Pres.. Gen. Mgr John E. Bemhard, Jr. 

Commercial Mgr . .Fred H. Schilling 

Program Dir Mrs. Frank C. Walker 

Sales Prom., Publicity Dir Mrs. Alberta Dillin 

Chief Engineer R. J. Sheppe 

WSTN-St. Augustine— 1954 

Frequency: 1420 Kc Power: 1 Kw. d. 

Owned By H. W. Critchlow 

Address 900 Anaslasia Blvd. 

Tel.: VA 9-9094 hidependent 

President. Gen. Mgr H. W. Critchlow 

Commercial Mgr Bill Keating 

Station Mgr Harry Critchlow 

Program Dir John Gilbert 

Sales Prom Mgr Paul Critchlow 

Publicity Dir Anne Reid 

Chief Engineer W. V. Johnson 



FLORIDA 

WLCY— St. Petersburg— 1939 

Frequency: 1380 Kc Power: 5000 Watts 

Owned-Oper. By Rahall Enterprises 

Address 11450 Gandy Blvd. 

Tel.: HE 5-2131 Independent 

Representative Weed 

President Joe Rahall 

General. Sta. Mgr Sam G. Rahall 

Sales Mgr Donald L. Jones 

Sales Promotion Mgr Walter Kirkwood 

Program Director Marshall Clever 

Publicity Director Harry Wagner 

Chief Engineer Neil Spencer 

OWNERS OF: WKAP, ALLENTOWN, PA.; WWNR, 
BECKLEY, W. VA.; WNAR, NORRISTOWN, PA. 

WPIN-St.Petersburg-1950 

Frequency: 680 Kc Power: 1000 Watts d. 

Dwned-Oper. By. .Fla. W. Coast Bcstrs., Inc 

Business Address 28th St. N. at 62nd Ave. 

Tel.: HEmlock 5-6161 Independent 

Representative Walker-Rawalt 

President Dr. Charles Farrington 

Gen. Comm. Mgr Arthur Mundorff 

Program Director James Carley 

Chief Engineer Bert Coyle 

WSON-St. Petersburg-1927 

Frequency: 620 Kc Power: 5000 Watts 

Owned-Operated By City of St. Petersburg 

Business Address Municipal Pier 

Tel.: 5-4121 ABC 

Representative Venard, Rintoul, McCcnnell 

General Manager Fred P. Shawn 

Commercial Manager Jack Weldon 

Program Director Bob Vaughn 

Chief Engineer William C. Codding 

WILZ— St. Petersburg Beach 
1957 

Frequency: 1590 Kc Power: 1 Kw. d. 

Owned Holiday Isles Bcstg. Co. 

Address P. O. Box 6267 

Tel.: 233-001 Independent 

Representative Jack Masla 

Vice Pres., Ch. Eng W. D. Mangold 

Gen. Mgr., Prog. Dir Jack Faulkner 

Commercial Manager Ed Paro 

WIOD-Sanford-1956 

Frequency: 1360 Kc Power: 500 Watts 

Owned Sanford Seminole Bcstg. Co. 

Address Box 679 

Tel.: FA 2-5314 Independent 

Representative Jack Masla 

President Joseph R. Homstein 

WTRR-Sanford-1947 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Radio Station WTRR 

Business Address Box 1541 

Tel.: FA 2-6112 KBS 

General Manager Myron A. Reck 

Commercial Manager Jack Weible 



345 




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346 



l— (--(.«-(<Ml— l<--<b— (L--(^^^ 



Chief Engineer James S. Williamson, Jr. 

WKXY-Sarasola-1949 

Frequency: 930 Kc Power: 1 Watts d„ 500 n. 

Owned-Operoted B7 Sarasota Bcstg. Co. 

Address 2500 Tenth St. 

Tel.: RI 7-1151 KBS 

Sta. Representative Thomas Clark 

President, Gen. Mgr A. G. Fernandez 

Station Mgr Charles Fernandez 

Chief Eng Robert L. Kohlmeyer 

WSPB— Sarasota— 1939 

Frequency: 1450 Kc Power: 250 Watta 

Owned-Oper. By WSPB Bcstg. Co. 

Business Address Box 1110, City Island 

Tel.: FU 8-2121 CBS 

Sta. Representative Walker-Rawolt 

V. P. Gen. Mgr Hamilton M. Woodle 

Program Director David Hale 

Publicity Director Charles Shaw 

Chief Engineer G. W. McGougan 

WYND-Sarasola-1959 

Frequency: 1280 Kc Power: 500 Walts d. 

Owned By Gulf-Coast Bcstg Co., Inc. 

Address 3439 S. Mcintosh Road 

Tel.: RI 6-3647 Independent 

President, Gen. Mgr Kelsey L. Hutchinson 

WJCM-Sebring-1950 

Frequency: 960 Kc Power: 1 Kw. 

Owned-^erated By Progressive PubL Co. 

Business Add Assembly Pt. on Dinner Lake 

Tel.: 5-1811 KBS 

Gen. Mgr A. J. Frank 

Commercial Mgr Jack Hughes 

WRGR-Starke-1957 

Frequency: 1490 Kc Power: 250 Watts 

Owned By Radio Starke, Inc. 

Business Address North Temple Ave. 

Tel.: WO 4-5001 KBS-MBS 

Sta. Representative Continental Radio Sales 

President Murray C. Tillman 

General Sta. Mgr Will Shawver 

Program Director Chuck Dent 

WSTir-Stuart-1954 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By Blue Water Bcstg. Co. 

Address Drawer 417 

Tel.: Atlantic 7-2020. MBS-KBS 

Pres., Gen. Mgr Lester M. Combs 

Commercial Mgr Jim Driscoll 

Program Dir Rush Hughes 

Chief Engineer Fred Chapman 

W M E N— Tallahassee— 1954 

Frequency: 1330 Kc Power: 5.000 Watts d. 

Owned-Oper. By WMEN, Inc. 

Address Hotel Floridan 

Tel.: 3-2550 KBS 

Std. Representative Bernard-Howard 

President B. F. J. Timm 

General Sta. Mgr Clayton Wilkie 



FLORiDA 

Commercial Prom. Mgr Carl Swanbon 

Program Dir Bill Adams 

Chief Engineer Lyle Schuman 

WRrB-Tallahassee-1959 

Frequency: 1580 Kc Power: 5000 Watts, d. 

Owned By Emerson W. Browne 

Address P.O. Box 3127 

Tel.: 4-6818 Independent 

Pres., Chief Eng Emerson W. Browne 

Commercial Mgr Jerry Conrad 

Program Director George Roberts 

WTAL— Tallahassee— 1935 

Frequency: 1270 Kc Power: 5000 Walts 

Owned-Operated By WTAL, Inc 

Business Address Drawer "A" 

Tel.: 2-1270 MBS 

Representative Meeker, Cummings 

President Victor C. Diehm 

General Mgr Arthur Deters 

Commercial Mgr Bill Nichols 

Program Director Ron Martin 

Publicity Director Dave Mack 

Chief Engineer Kenneth McNaron 

WTHT— Tallahassee— 1946 

frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By Tallahassee Appli. Corp. 

Business-Studio Address P.O. Box 1047 

TeL: 2-1450 CBS 

Representative Devney; Ayers 

Pres., Gen. Mgr., Ch. Eng.. . .Frank W. Hazelton 

WALT-Tampa-1946 

Frequency: 1110 Kc Power: 10 Kw. d. 

Owned Tampa Broadcasting Co., Inc. 

Address 401 West Tyler Street 

TeL: 2-7921 Independent 

Sta. Representative Gill-Pema 

General Manager Frank Knorr, Jr. 

Station Manager George W. Fee 

Program Director Bob Walters 

Chief Engineer Paul Gossett 

WDAE-Tampa-1922 

Frequency: 1250 Kc Power: 5000 Watts 

Owned-Operated By Tampa Times Co. 

Business Address Franklin at Washington 

Tel.: 2-0404 CBS 

Representative Kotz 

President David E. Smiley 

General Manager L. Spencer Mtchell 

Chief Engineer William P. Moore 

WrLA-Tampa-1924 

Frequency: 970 Kc Power: 5000 Watts 

Owned-Operated By Tribune Co. 

Business Address 905 Jackson St. 

Tel.: 2-0131 NBC 

Newspaper Affiliation . . Tampa Tribune-Times 

Representative John Blair 

President John C. Council 

General Manager George W. Harvey 

Sta., Comm. Mgr John Alexander 

Prog. Director Edward C. Walker 



347 



FLORIDA £=tetetef&ie=ifc=e=&3£ifc:^:lfc=l&:ffi=a^^ 



Publicity Director Byron Taggart 

Chief Engineer Joseph Mitchell 

WHBO-Tampa-1948 

Frequency: 1050 Kc Power: 250 Watts d. 

Owned By Gateway Broadcasters, Inc. 

Business Address P.O. Box 8145 

Tel.: WE 5-3171 . Independent 

Rep Charles Bernard 

President John A. Boling 

Gen. Mgr Bob A. Martin 

Commercial Manager Bob Ross 

Program Director Bonita Fishback 

Chief Engineer Bill Polk 

WSQL-Tampa-1947 

frequency: 1300 Kc Power: 5 Kw. d. 

Owned By WPIT, Inc. 

Address 113 E. La Fayette St. 

Tel.: 2-8024 KBS 

President John L. Laux 

General Mgr Don loset 

Station Mgr Tom Underwood 

Sales Prom. Mgr Frank McGlynn 

Publicity Dir Nick Stemmler 

Program Director Bill Beatty 

Chief Engineer J. B. Tison 

WTMP-Tampa-1954 

Frequency: 1150 Kc Power: 5000 Watts d. 

Owned: Rounsaville Radio Stations 

Address Box 1101. Washington Blvd. 

Tel.: 4-1109 Independent 

Sta. Reps Pearson; Dora Clayton 

President. Gen. Mgr. R. W. Rounsaville 

Sta. Mgr Jack Everbach 

Chief Engineer Warren Kauffman 

WDCL— Tarpon Springs— 1954 

Frequency: 1470 Kc Power: 5000 Watts 

Owned-Oper. By .... . Clearwater Bcstg. Corp 

Address Box 1558, Clearwater 

Tel.: 37-157 Independent 

Newspaper Aff il Democrat Times 

President Hodding Carter 

General, Comm. Mgr Ross Charles 

Program Director Leo McDevitt 

Sales Prom. Publicity Dir Fred Sample 

Chief Engineer Ted Seaman 

WRMr-Titusville-1957 

Frequency: 1050 Kc Power: 500 Watts 

Owned-Operated By WRMF, Inc. 

Address Box 866 

Tel.: Amheast 7-2141 Independent 

President Richard M. Fairbanks 

Gen., Sta. Mgr Robert L. Bright 

Sales Promotion Mgr W. H. Davis 

Program Director Al Smith 

Publicity Director John Dighton 

Chief Engineer Fob Gettys 

WNSM-Valparaiso-1958 

Frequency: 1340 Kc Power: 250 Watts 

Owned By Bay Bcstg. Co. 

Address Box 608 

Tel.: Orange 1-3281 Independent 



General Mgr K. M. Richards 

Chief Engineer E. C. AUmon 

WAXE-Vero Beach-1954 

Frequency: 1370 Kc Power: 1 Kw. 

Owned By R. M. Chamberlin 

Address P. O. Box 397 

Tel.: Jordan 2-5405 ^ KBS 

Sta. Representative Burn-Smith 

Pres., Gen. Mgr., Ch. Eng.. .R. M. Chamberlin 

Comm. Sta. Mgr John Scheoniane 

Program Dir Tom Fallin 

Sales Prom. Mgr Madge Roemer 

Publicity Dir Valerie Waites 

WTTB-Vero Beach— 1954 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Tropics, Inc. 

Address 1536 20th St. 

Tel.: JOrdan 2-5454 MBS 

President Sen. Merrill P. Barber 

Gen.. Sta. Mgr William E. Turner 

Comm. Publicity Dir Robert Henderson 

Sales Prom. Mgr Richard Jackson 

Chief Engineer Stanley E. Wood 

WAOC-Wauchula-1958 

Fi<equency: 1310 Kc Power: 500 Watts, d. 

Owned By Hardee Bcstg. Co. 

Address .P.O. Box 936 

Tel.: PRospect 3-4271 KBS 

President R. S. Taylor 

Station Manager William F. Ferguson 

WEAT-West Palm Beach 
1948 

Frequency: 850 Kc Power: 1 Kw. 

Owned WEAT-TV Inc. 

Address P. O. Box 70 

Tel.: TE 3-9668 NBC 

President Rex Rand 

V.P., Gen. Mgr Bertram Lebhar, Jr. 

Chief Engineer J. Ross McPherson 

WIRK-West Palm Beach 
1947 

Freq.: 1290 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned-Operated By Ken-Sell, Inc. 

Business Address 711 S. Flagler Drive 

Tel.: TE 3-1711 MBS 

Sta. Representative Jack Masla 

Pres., Gen. Mgr Joseph S. Field, Jr. 

Comm. Sales Prom. Mgr Rome J. Hartman 

Program Director Fred A. Allen 

Publicity Director William S. Gordon 

Chief Engr William Heitzmon 

WJNO-West Palm Beach 
1936 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By WINO. Radio 

Bus. Address 1500 N. Flagler Dr., Box 189 

Tel.: TE 2-3638 CBS 



348 



Representative Meeker 

Gen.. Comm. Mgr H. V. McMillan 

Sales Prom. Mgr Charles M. Curtin 

Chief Eng Curtis Brinson 

WOKB— Winter Garden— 1958 

Frequency: 1600 Kc Power: 1 Kw. 

Owned By John B. Cook, Jr. 

Business Address P.O. Box 1308, Orlando 

Tel.: Olympic 6-3700 Independent 

Station Reps Walker-Rawalt; Dora Clayton 

President John B. Cook, Jr. 

General Mgr Edward T. Martin 

Chief Engineer Milton Sutton 

WINT-Winter Haven-1958 

Frequency: 1360 Kc Power: 1 kw., d. 



FLORIDA-GEORGIA 

Owned By Winter Haven Bcstg. Co. 

Address P.O. Box 568 

Tel.: Cypress 3-5036 Independent 

Manager, Chief Eng A. L. Fazzari 

Commercial Mgr E. E. Sturgeon 

WSIR-Winler Haven-1947 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Hundred Lakes Bcstg. 

Address P.O. Box 633 

Tel.: CY 4-2144 MBS 

Representative Devney & Co. 

Pros., Gen. Mgr Lawrende Rollins 

Commercial Manager Harry Carroll 

Program Director Richard Eyrich 

Chief Engineer L. Orden Craig 




WAAG-Adel-1955 

Frequency: 1470 Kc Power: 1000 Watts d. 

Owned-Oper. By Cook County Bcstg. Co. 

Address P. O. Box 508 

Tel.: 8571 KBS 

President W. M. Forshee 

Gen.. Sta. Mgr Esther Shepherd 

Comm. Mgr., Prog. Dir Don H. Wingate 

Chief Engineer E. R. Ridenour 

WALB-Albany-1941 

Frequency: I59D Kc Powert 1000 Watts 

Own*d-Op«rated By Herald Publishing Co. 

Address N. Stuart Ave. 

Tel.: HE 5-8386 Independent 

Newspaper Affiliation Herald 

Representative Burn-Smith 

President James H. Gray 

Gen. Sta. Mgr Raymond E. Carow 

Program Dir Roger Mansfield 

Chief Engineer Bruce Singleton 

WGPC-Albany-1933 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By .Albany Bdcstg. Co. 

Business-Studio Address New Albany Hotel 

Tel.: HE 2-1277 CBS 

Representative George P. HoUingbery 

President J. W. Woodruff, Jr. 

V. P. & General Mgr L. M. George 

Program Director Walter H. Flint 

Chief Engineer R. A. Carlton 

WJAZ— Albany— 1952 

F-equency: 1050 Kc Power: 1,000 Watts d. 

Owned-Oper. By James S. Rivers, Inc. 

Address N. Slappey Drive 

Tel.: HE 2-7447 KBS 

Representative Thomas F. Clark 

President James S. Rivers 

Oen. Mgr Richard B. Smith 

Chief Engineer R. Caldwell 



WCQS-Alma-1957 

Frequency: 1400 Kc Power: 250 Watts 

Owned By Queen City Bcstg. System 

Business Address P.O. Box 304 

Tel.: 4681 KBS 

President Farnell O'Quinn 

Gen. Sta. Mgr Dane Bruce 

Comm. Sales Prom. Dir Joyce Holton 

Program Director Denzil Mixon 

Ch. Engs Mervin Hill & William Alhioch 

WDEC— Americus— 1947 

Frequency: 1290 Kc Power: 1000 Watts d. 

Owned-Operated By. .The Americus Bdcstg. Co. 

Business-Studio Address Rembert Bldg. 

Tel.: 3681 KBS 

Representative Dora-Clayton, Indie Sales 

Pres., Gen. Mgr Charles C. Smith 

Commercial Mgr Paul Filben 

Chief Engineer Raymond C. LaPrade 

WOOL— Athens- 1957 

Frequency: 1470 Kc Power: 1 Kw. d. 

Owned S.E. Bcstg. System 

Address Box 429 

Tel.: LI 8-1354 KBS 

Sta. Representative Thomas Clark 

President James S. Rivers 

General Manager William B. Hill 

Sta. Publicity Dir Jerome Keane 

Commercial Manager Comer Owens 

Chief Engineer M. D. Brown 

WGAU-Athens-1938 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Clarke Bcstng. Corp. 

Address Bobbin Mill Rd. 

Tel.: LI 6-6575 CBS 

Repre^ntotive Pearson 



349 



GEORGIA 

President, Gen. Mgr H. Randolph Holder 

Comm. Mgr J. Thomas Lloyd 

Program Director Mary Betts 

Chief Engineer Les Brooks 

WRFC-Athens-1948 

Freq.: 960 Kc Power: 5000 Wts. d., 500 n. 

Owned-Operated By Radio Athens, Inc. 

Business-Studio Add 2791^2 N. Lumpkin St. 

Tel.: LI 3-3411 Independent 

Representative Bob Dore 

Pres.. Gen. Mgr L. H. Christian 

Comm., Sta. Mgr Claude Williams, Jr. 

Chief Engineer Lester Hall 

WAKE-Allanta-1955 

Frequency: 1340 Kc Power: 250 Watts 

Owned By I. Herbert & B. Judis 

Address Georgian Terrace Hotel 

TeL: TR 5-851 1 Independent 

Representative Adam Young 

President Ira Herbert 

General Manager Mrs. Jayne Swayne 

Commercial Mgr Jack M. Horowitz 

Program Dir John Gray 

Sales Prom. Mgr Martha Garstin 

Publicity Dir Georgia Steele 

Chief Engineer Robert G. Appling 

OWNERS OF: WYDE, BIRMINGHAM, ALA.; KCBQ, 

SAN DIEGO, CALIF.; WOKY, MILWAUKEE, WISC; 

KYA, SAN FRANCISCO, CALIF.; WADO, NEW YORK, 

' WAOK-Atlanta-1954 

Frequency: 1380 Kc Power: 5000 Watts 

Owned-Oper. By Atlanta OK Bcstg. Co. 

Business Address 70 Houston St., N.E. 

TeL: JA 5-1515 Independent 

Representative McGovren 

Pres., Comm. Mgr Stan Raymond 

Prog. Dir Zenas Sears 

Chief Engineer I. Miles 

WERD-Allanta-1948 

Frequency: 860 Kc Power: 1000 Watts d. 

Owned-Operated By Radio Atlanta, Inc. 

Studio Address 330 Auburn Ave., N.E. 

TeL: JA 4-0666 Independent 

Representative Dora Clayton 

General Manager J. B. Blayton, Jr. 

Comm. Mgr Albert H. Saddler 

WGKA-Atlanta-1955 

Frequency: 1600 Kc Power: 1000 Watts d. 

Owned-Oper. By . . . Glenkaren Associates, Inc. 

Address 1140 Peachtree St., ,N.E. 

Tel.: TR 6-6228 Independent 

Representative Good Music Bcstrs. 

President Locke E. Glenn 

General Manager John P. Culver 

Comm. Mgr E. Lee Nance 

Chief Engineer J. J. Killinsworth 

WGST-Allanta-1924 

Frequency: 920 Kc. .Power: 5 Kw. d.; 1 Kw. n. 

Owned Bd. of Regents, Univ. Sys. of Go. 

Bus.-Studio Address Box 7254 

Tel.: TR 5-8441 ABC 



Sta. Representative Branham Co. 

Gen., Sta. Manager Jack CoUms 

Commercial Mgr Bill Estes 

Prom., Publicity Dir Peter Thomas 

Ch. Eng John M. Van Horn 

WIIN-Atlanta-1949 

Frequency: 970 Kc Power: 5 Kw. 

Owned-Operated By Arthur Long Assoc. 

Address Atlanta Biltmore Arcade 

TeL: TR 5-8453 Independent 

General Manager Dale S. Phares 

Program Director Don Meyers 

Chief Engineer M. Munford 

WPLO-Allanta-1937 

Frequency: 590 Kc Power: 5000 Watts 

Owned-Operated By Plough Brcstg. Co., Inc. 

Address 805 Peachtree St., N. E. 

TeL: Trinity 2-5851 Independent 

Sta. Representative Radio-TV Rep. 

President Harold R. Krelstein 

General Mgr Claude H. Frazier 

Commercial Mgr Walter E. Moore 

Program Director Les Hendrikson 

Chief Engineer James D. EUzey 

WQXI-Atlanta-1948 

Frequency: 790 Kc. . . Power: 5 Kw. d.; 1 Kw. n. 
Owned-Oper. By . . . Rounsaville of Atlanta, Inc. 

Bus.-Studio Address 3165 Mathieson Dr. 

TeL: CE 3-2195 Independent 

Station Rep Gill-Pema, Inc. 

Pres., Gen. Mgr R. W. Rounsaville 

V.P., Comm. Mgr John Fulton 

Station Manager Frank Erwin 

Sales Prom. Mgr Lee Smith 

Program Dir Joyce Monroe 

Chief Engineer Elton B. Chick 

WSB-Atlanta-1922 

Frequency: 750 Kc Power: 50,000 Watts 

Owned-Oper. By Atlanta Newspapers, Int 

Business Address 1601 W. Peachtree N.E. 

TeL: TRinity 5-7221 NBC 

Newspaper Affiliation .... Journal, Constitution 

Representatiys Edward Pstry 

Gen. Manager Frank Goithex 

Exec. Dir , . J. Leonard Reinsdi 

Commercial Manager Lee FTorris 

Sales Promotion Manager Holt Ge winner 

Prog. Dir Elmo Ellis 

Ch. Eng R. H. Holbrook 

WYZE-Atlanta-1956 

Frequency: 1480 Kc Power: 5 Kw. d. 

Ownied Atlanta Bcstg. Co., Inc. 

Business Address 200 Henry Grady Bldg. 

TeL: JA 4-1953 MBS 

Pres., Gen. Mgr George C. Nicholson 

Commercial Manager Maurie Rich 

Chief Engineer Lccwson LecAoe 

WAUG— Augusta— 1952 

Frequency: 1050 Kc Power: 1000 Watts d. 



350 



Owned Garden City Bcstg. 

Address Bon Air Hotel 

Tel.: REgent 3-4441 Independent 

Sta. Rep Clarke Brown 

Gen. Mgr Geo. C. Nicholson 

Sta., Conun. Mgr J. Louie Solomon 

Chief Engineer J. C. Atkinson 

WBBQ— Augusta— 1946 

Frequency: 1340 Kc Power: 250 WoUs 

Owned By Savannah Valley Bcstg. Inc. 

Address 515 15th St. 

Tel.; PArk 4-5441 MBS 

Representative . . Everett-McKinney, Inc., Forjoe 

President George Weiss 

Gen., Sta., Comm. Mgr Edward H. Dunbar 

Program, Publicity Dir George Fisher 

Sales Prom. Mgr Patrick Mulherin 

Chief Engineer Kenneth Freeman 

WBIA— Augusta— 1946 

Frequency: 1230 Kc Power: 250 Watts 

Owned Augusta Broadcasting Co. 

Address 15-Eighth Street 

Tel.: PArk 4-2421 NBC-KBS 

Sta. Representative Walker-Rawalt 

President, Gen. Mgr W. Ray Ringson 

StcL, Comm. Mgr J. R. Owens, Jr. 

Program Director Frank Doyle 

Chief Engmeer C. M. Callicott 

WGAC— Augusta— 1940 

Frequency: 580 Kc. .Power: 5 Kw. d.; 1 Kw. n. 

Owned-Ol>er. By The Twin States Bcstg. Co. 

Business-Studio Address 664 Broad St. 

Tel.: PA 2-2692 ABC 

Representative Avery-Knodel 

Pres., Gen. Mgr A. D. Willard, Jr. 

Comm. Prom. Mgr Douglas L. Alford 

Program Dir Ben Mayo 

Chief Engineer James E. Clegg 

WRDW-Augusta-1930 

Frequency: 1480 Kc Power: 5000 Watts 

Owned By Southeastern Newspapers. Inc. 

Business Address News Bldg. 

Tel.: TA 4-5432 CBS 

Newspaper Affiliation Chronicle; Herald 

Representative Branham 

General Manager J. W. Hicks 

Sta., Comm. Mgr Cliff W. Bowers 

Program Director Paul T. Reidy 

Publicity Director Don Shepherd 

Chief Engineer Joseph P. Gill 

WAVO— Avondale Estates 
1958 

Frequency: 1420 Kc Power: 500 Watts 

Owned By . . Great Commission Gospel Assoc. 

Business Address P.O. Box 25 

Tel. DRake 8-8808 Independent 

Pres., Gen. Mgr L. E. Latham 

Commercial Mgr Wayne Houser 

Program Dir H. King Elliott 

Chief Engineer J. Carl Meeks 



GEORGIA 

WAZA-Bainbridge-1958 

Frequency: 1360 Kc Power: 1000 Watts, d. 

Owned By Radio Bainbridge, Inc. 

Business Address 108 E. Broughton St. 

TeL: 838 Independent 

Station Representative Dora-Clayton 

President J. W. Woodruff, Jr. 

General Mgr L. M. George 

Station Mgr Joe Hill 

Program Director Ray Read 

WMGR-Bainbridge-1946 

Frequency: 930 Kc Power: 5 Kw. 

Owned-Operated By J. A. Dowdy 

Address Box 375 

Tel.: Cherry 6-1650 KBS 

Representative Grant Webb 

Pres., Gen. Mgr John A. Dowdy 

Sta. Mgr., Ch. Engr Walter Freeman 

Commercial Manager Paul L. Brigham 

Sales Prom., Pub. Dir Doug Cutts 

Program Director Lewis F. Johnson 

WHAB— Baxley— 1954 

Frequency: 1260 Kc Power: 5000 Watts 

Owned-Oper. By WHAB Radio, Inc. 

Address Box 265 

President Farnell O'Quinn 

General Mgr Dane Bruce 

Sta. Mgr., Chief Eng Max McKenzie 

Comm. Mgr Joan O'Quinn 

Program Director Chuck Taylor 

Publicity Director Ann Lee Lightsey 

WWCC-Bremen-1957 

Frequency: 1440 Kc Power: 1000 Watts 

Owned By W. Georgia Bcstg. Co. 

Address Ill Parkway Circle 

TeL: LE 7-3275 KBS 

President J. J. Manghan 

Gen., Sta. Mgr Tom W. Smith, Jr. 

. Commercial Mgr Lee Williams 

Program Dir Blanche Mangham 

Sales Prom. Mgr Mrs. T. W. Smith, Jr. 

Publicity Dir Bill Brown 

Chief Engineer J. V. Schell, Jr. 

WGIG-Brunswick-1949 

Frequency: 1440 Kc Power: 5 Kw, 

Owned-Operated By . . . Brunswick Bcstg. Corp. 

Business-Studio Address 1514 Union St. 

Tel.: Amherst 5-3870 ABC 

Sta., Gen. Mgr Hugh K. ToUison 

Conun. Mgr John Lone 

Ch. Eng. Herman Lange 

WMOG— Brunswick-1940 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Radio Brunswick Inc. 

Business Address Terras Causeway 

TeL: AMherst 5-5980 KBS-MBS 

Sta. Representative James Ayais 



351 



GEORGIA 

President, Gen. Mgr Allen M. Woodail 

Station Mgr Tom Doughty 

Commercial Mgr Charles Bowen 

Program Dir Rex Dennan 

Publicity Dir John Vroman 

Chief Engineer Beth Kerchoff 

WDMr-Buford-1956 

Frequency: 1460 Kc Power: 1 Kw. 

Owned Lanier Broadcasting Co. 

Address P.O. Box 307 

Tel.: 3555 KBS 

General Manager John P. Strength, Jr. 

Program Dir Robert Thomas 

Chief Engineer Ernest Church 

WGRA-Cairo-1950 

Frequency: 790 Kc Power: 1000 Watts 

Owned-Oper. By Grady Mitchell Bcstg. Co. 

Address P.O. Box 120 

Tel.: 2-4392 KBS 

Station Rep Indie 

Gen. Mgr Lowell E. Tokles 

Chief Engineer G. Strang 

WCGA-Calhoun-1953 

Frequency: 900 Kc Power: 1000 Watts d. 

Owned-Oper. By Gordon Cty. Bcstg. Co. 

Address 315 S. Wall St. 

Tel.: Main 9-2111 Independent 

Pres., Gen. Mgr., Ch. Eng R. R. Magiil 

Commercial Mgr Richard M. Bowman 

Program Dir Buddy Grant 

Sales Prom. Mgr Mrs. R. R. Magiil 

Publicity Dir James Bridges 

WCLB-Camilla-1954 

Frequency: 1220 Kc Power: 1000 Watts 

Owned Capel Bcstg. Co. 

Address P. O. Box 147 

TeL: 2776 KBS 

General Mgr Russell A. Browne 

Commercial Mgr Charlie Browne 

Chief Engineer R. L. Cook 

WCHK-Canlon-1957 

Frequency: 1290 Kc Power: 1000 Watts d. 

Owned Cherokee Bcstg. Co., Inc. 

Business Address Box 1290 

Tel.: GReenwood 9-2101 Independent 

Representative Dixieland 

President Charles McClure 

Sta. Mgr Mike McDougald 

Comm. Mgr Bob Peterson 

Program Director Gene Mikell 

Sales Prom. Mgr Jack Turner 

Publicity Director Don McClellan 

Chief Engineer Carl Shaw 

WLBB-Carrolllon-1946 

Frequency: 1100 Kc Power: 250 Watts d. 

Owned-Oper. By Carroll Bcstg. Co., Inc. 

Business-Studio Address Bremen Road 

Tel.: TE 2-7041 KBS 

Representative Indie Sales 

Pres., Gen., Sta. Mgr Thomas K. Vassy 

Chief Engineer James McKay 



WBHr-Cartersville-1946 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By W. R. Frier 

Address 250 W. West Ave. 

TeL: 1200 MBS-KBS 

Newspaper Affiliation . . . ^. Barton Herald 

General Manager W. R. Frier 

Commercial Manager Richard J. Sioblom 

Prog. Dir Roland Breaks 

Ch. Eng Horace E. Bridges 

W G A A— Cedartown— 1941 

Frequency: 1340 Kc Power: 250 Watts 

Owned Polk County Bcstg. Co. 

Address P.O. Box 807 

Tel.: 777 KBS 

Representative Dora-Clayton 

Sta. Mgr .Frank Proctor 

WCLA-Claxlon-1958 

Frequency: 1470 Kc Power: 1000 Watts d. 

Owned-Oper. By Evans County Bcstg. Co. 

Business Address P.O. Box 431 

TeL: 970 KBS 

Representative Harry J. Cannon 

Pres., Ch. Engr Howard C. Gilreath 

Gen., Sta. Mgr Lowell L. Register 

Commercial Mgr Don Sports 

Program Director Janice J. Register 

WRWH-CleveIand-1959 

Frequency: 1350 Kc Power: 500 Watts 

Owned By Newsie, Inc. 

Address Box 181 

TeL: UN 5-3161 KBS 

President Clay Strange 

General, Comm. Mgr B. L. Williamson 

Program Director Charles Dennis 

Chief Engineer Robert Dennis 

WCPK-CollegePark-1959 

Frequency: 1570 Kc Power: 1000 Watts d. 

Owned By College Park Bcstg. Co., Inc. 

Address 126^2 Main St. 

Tel.: Poplar 6-2781 Independent 

President, Gen. Mgr Robert A. Corley 

Commercial Mgr Joan Rice 

Station Manager David P. McLain 

Program Director Hugh Coburn 

Sales Prom. Mgr Blanche Chatham 

Publicity Director Bill Yancy 

Chief Enginer Lloyd Perkins 

WCLS— Columbus— 1955 

Frequency: 1580 Kc. . .Power: 1,000 Watts, d. 

Owned-Oper. By Muscogee Bcsgt. Co. 

Address 10281/2 Broadway 

TeL: FA 7-3648 Independent 

Sta. Reps Dora Clayton; Bernard Howard 

Pres., Gen. Mgr Charlie H. Parish, Jr. 

Commercial Manager Kent Woodfin 

WOKS-Columbus-1959 

Frequency: 1340 Kc Power: 250 Watts 

Owned By OK Radio, Inc. 



352 



Address P.O. Box 374 

Tel.: CYpress 7-4515 Independent 

Sta. Representative John E. Pearson 

President Tathel Holley 

Commercial Mgr John A. O'Shields 

Station Manager Mary O'Shields 

WDAK-Columbus-1943 

Freq.: 540 Kc Power: 5000 Watts d., 500 n. 

Owned-Operated By Radio Columbus, Inc. 

Business-Studio Address Martin Bldg. 

Tel.: FA 2-5447 NBC 

Station Representative Headley Reed 

Pres., Gen. Mgr Allen M. Woodall 

Commercial Manager William Massie 

Nat. Sales Mgr Mrs. Louise Morris 

Sales Promotion Mgr James R. Bryant, Jr. 

Program Director Lamor Lynn 

Publicity Director Jimmy Deer 

Chief Engineer Max Harper 

WGBA-Columbus-1947 

Frequency: 1270 Kc Power: 5000 Watts d. 

Owned-Oper. By WGBA, Inc. 

Address 1415 Wynnton Road 

Tel.: FA 3-3603 MBS 

Representative Bob Dore 

Pres.. Gen. Mgr C. A. McClure 

Station Manager Carolyn Milstead 

Comm. Prom. Mgr Harry Harkins 

Prog. Dir W. L. Bowick Jr. 

Publicity Director R. H. Ruppel 

Chief Engineer. F. Keith Brown 

WRBL-Columbus-1928 

Frequency: 1420 Kc Power: 5000 Watts 

Owned-Operated By Columbus Bdcstg. Co. 

Business-Studio Address 1350 - 13th Ave. 

Tel.: FA 2-0601 CBS 

Newspaper Affil Ledger & Enquirer 

Sta. Rep HoUingbery 

Pres.. Gen. Mgr J. W. Woodruff Jr. 

Asst. Manager Glenn Siddall 

Station Manager Walter Graham 

Sales Prom. Mgr Elieanor Whitelaw 

Prog. Dir David Lea 

Chief Engineer Joseph Gamble 

W J J C— Commerce 1957 

Frequency: 1270 Kc Power: 1 Kw. 

Owned Jackson County Bcstg. Co. 

Address Box 239 

TeL: FEderal 5-3155 Independent 

Newspaper Affiliation Commerce News 

Sta. Representative Harry Cannon 

President Albert S. Hardy 

Gen., Comm. Mgr Grady Cooper 

Program Director Elizabeth Lay ton 

Publicity Director Frank Scharf, Jr. 

Chief Engineer Thomas Ashworth 

WMJM-Cordele-1940 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By. .Southeastern Bcstg. System 



GEORGIA 

Business-Studio Address 20th Ave. & B St. 

Tel.: 666 MBS-KBS 

Representative T. F. Clark 

President James S. Rivers 

General Mgr William E. Blizzard, Jr. 

Chief Engineer R. Caldwell 

WCON-Cornelia-1953 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By Habersham Bcstg. Co. 

Address 1 Burrell St. 

TeL: 1450 Independent 

Representative Indie Sales, Inc. 

President Jack Bradley 

V. P. General Mgr Bill C. Massey 

Comm. Prom. Mgr Bobby Massey 

Program Director Beth Roberts 

Chief Engineer Boyd Anderson 

WGFS— Covington— 1953 

Frequency: 1430 Kc Power: 1000 Watts d. 

Owned R. William & Betty J. Hoffman 

Address P. O. Box 869 

TeL: 2337 KBS 

Representative Sears & Ayer 

Gen., Comm. Mgr Bill Hoffman 

Program Dir Joe Kenney 

Publicity Director Grier Stephenson 

Chief Engineer B. Hoffman 

WBLJ-Dallon-1940 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Northern Ga. Radio 

Business Address River Bend Rd. 

TeL: Broadway 8-3300 MBS, KBS 

Pres., Gen. Mgr. Ch. Eng L. C. McCall 

Commercial Mgr Lester Smith 

WRCD-Dallon-1954 

Frequency: 1430 Kc Power: 1000 Watts 

Owned-Oper. By Whitefield Bcstg. Co. 

Address P.O. Box 140 

Tel.: Broadway 8-4511 Independent 

General Manager Jim Honey 

Comm. Manager Ed Jordan 

Chief Engineer S. Willis 

WDWD-Dawson-1948 

Frequency: 990 Kc Powen 1000 Watts D. 

Owned-Operated By Dawson Bdettg. Co. 

Address P.O. Box 390 

TeL: Wyatt 5-5521 KBS-MBS 

Representative Indie Sales 

General Manager W. C. Woodall, Jr. 

Program Director Barney Pamacoit 

Chief Engineer Joe Stephens 

WEAS-Decatur-1947 

Frequency: 1010 Kc Power: 50 Kw. d. 

Owned WEAS, Inc. 

Business Address. . .217 W. Ponce de Leon Ave. 

TeL: DR 3-2521 Independent 

Representative Bernard Howard 

Station Manager Warren Roberts 



353 



GEORGIA =ft=X£=S£i&:S£=iS:l&i»fc=S£:SW5=^^ 



Commercial Manager Dewey May 

Program Director Bob Prather 

Chief Engineer Malcolm Moore 

WDMG-Douglas-1947 

Frequency: 860 Kc Power: 5000 Watts 

Owned-Operated By WDMG, Inc. 

Address 620 E. Ward St. 

Tel.: Evergreen 4-3250 Independent 

Representative Dora-Clayton 

President B. F. J. Tlmm 

General Mgr Mary Jarrard 

Comm. Mgr Roy L. Jones 

WMLT-Dublin-1945 

Frequency: 1330 Kc Power: 1 Kw. 

Owned-Operatod By Dublin Bdcstg. Co. 

Business Address P.O. Box 659 

Tel.: Bread 2-4422 MBS-KBS 

President W. Newton Morris 

General Mgr Frank Floyd Jr. 

Chief Engineer T. Berliner 

WXLI-Dublin-1958 

Frequency: 1440 Kc Power: 1 kw., d. 

Owned By Radio South, Inc. 

Address P. O. Box 826 

Tel.: Broad 2-4282 Independent 

President J. A. Boling 

Comm., Chief Eng W. C. Courson 

WTJH-EastPomt-1949 

Frequency: 1260 Kc Power: 5000 Watts d. 

Owned-Operated By Radio WTJH 

Address 2146 Dodson Drive 

Tel.: DI 4-2233 KBS 

President James S. Riven 

Sales Promotion Mgr Ray Kinnamon 

Program Director Claude V. Jones 

Publicity Director Elizabeth Hall 

Chief Engineer William J. Hill III 

WSGC-Elberlon-1946 

Frequency: 1400 Kc Power: 250 Wattf 

Owned-Oper. By Elberton Bcstg. Co. 

Address Elberton 

Tel.: ELberton KBS 

Representcstive Continental 

Manager Melvin C. Gorman 

WBHB-Fitzgerald-1946 

Frequency: 1240 Kc Power: 250 Wotta 

Owned-Operated By Bea Hill Bdcstg. Corp. 

Address Box 472 

Tel.: 2077 MBS-KBS 

Representative Dora-Clayton 

President Otto Griner 

Gen. Mgr Paul E. Reid 

Commercial Manager Tony Carter 

Program Director Janet Willingham 

Chief Engineer Mike Pelton 

WrPM-Fort Valley-1951 

Frequency: 1150 Kc Power: 1000 Watts d. 

Owned-Operated By. . . . .Peach Belt Bcstg. Co. 
Address Atlantic Highway 



Tel.: TA 5-5547 KBS 

Representative Indie Sales, Keystone 

President E. J. Young 

Gen. Sta. Mgr Harris H. Hafer 

Program Director Fantroy Fore 

Chief Engineer '. J. C. Shy 

WDUH-Gainesville-1949 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By N.E. Ga. Bcstg. Co. 

Address 1140 Thompson Bridge Rd. 

Tel.: LE 4-7331 Independent 

Representative Thomas F. Clark 

Pres., Gen. Manager John W. Jacobs, Jr. 

Comm. Mgr Claire Palmour 

Chief Engineer Gilmer Hulsey 

WGGA-Gainesville-1941 

Frequency: 550 Kc. Power: 5 Kw. d.; 500 W. n. 
Owned-Operated By Blue Ridge Bdcstg. Co. 

Business Address Press-Radio Center 

Tel.: LE 2-6211 MBS-KBS 

Newspaper Aff il Daily Tunes 

President Charles A. Smithgall 

General Manager Robert Schwab 

Commercial Manager James A. Hartley 

Program Dir William A. Sellers 

Publicity Director Ed Storie 

Chief Engineer Wilbert Darracott 

WLBA-Gainesville-1956 

Frequency: 1580 Kc Power: 5 Kw., d. 

Owned Hall County Bcstg. Co. 

Business Address. . .117^2 W. Washington St. 

Tiel.: LE 2-6331 Independent 

Representative Dora-Clayton 

Pres., Gen. Mgr Ernest H. Reynolds, Jr. 

Comm., Sales Prom. Mgr. Larry Lothem 

Program Dir. Ch. Eng John H. Bennett 

WHIE-Griffin-1952 

Frequency: 1320 Kc Power: 5000 Watts d. 

Owned-Oper. By Telerad, Inc. 

Address Box 971 

Tel.: 9451 Independent 

President, Gen. Mgr John T. Williams 

Sta., Program Dir Fred L. Watkins 

Publicity Dir Mrs. Genie Keene 

Chief Engineer Ralph Gaskins 

WKEU-Griffin-1934 

Frequency: 1450 Kc Poweri 250 Watts 

Owned-Oper. By Radio Station WXEU 

Address Macon Rd. 

TeL: 5507 MBS-KBS 

General Mgr., Ch. Eng A. W. Marshall, Jr. 

WKLY-HarlwelI-1947 

Frequency: 980 Kc Power: 1000 Watts 4. 

Owned-Operated By WKLY Bcstg. Co. 

Business Address P.O. Box 430 

TeL: FR 6-2233 Independent 

Newspaper Affil Hartwell Sun 

Representative Harry J. Cannon 

Pres., Gen. Mgr Max G. Pfaendex 

Commercial Manager Burch Griffin 



354 



GEORGIA 



Progrom Director ....Ken Winchester 

Chief Engineer Broadus McLane 

W C E H-Hawkinsville-1952 

Frequency: 610 Kc Power: 500 Watts 

Owned Tri-County Bcstg. Co., Inc. 

Address Box 184 

TeL: TW 3-3381 KBS 

Station Representative Harry J. Cannon 

President D. R. Jackson 

Gen., Sta. Mgr. J. D. Popwell 

Comm. Sales Prom. Mgr Rivers Jackson 

Program Director Odell Floyd 

Publicity Director Cleve Scovill 

Chief Engineer John Lancaster 

WGML-Hinesville-1958 

Frequency: 990 Kc Power: 250 Watts 

Owned By Liberty Bcstg. Co.. Inc. 

Address Box 15 

Tel.: TR 6-3599 KBS 

Sta. Representative Harry Cannon 

President Roscoe Denmark 

General Manager James H. Watson 

Chief Engineer David Harrison 

WBGR-Jesup-1949 

Frequency: 1370 Kc Power: 1000 WatU d. 

Owned-Operated By Altamoha Beitg. Co. 

Address P. O. Box 147 

Tel.: GA 7-2444 KBS 

Representative Cannon 

President W. G. Thomas, Sr. 

Sta., Comm. Mgr Edward Lynch 

Prog. Dlr Paul Elliot 

Chief Engineer Art Manning 

WLrA-Lafayelte-1954 

Frequency: 1590 Kc Power: 5000 Watts 

Owned-Oper. By Radio Dixie, Inc. 

Business Address 41-B N. Main St. 

Tel.: 4-7676 KBS 

Representotive Harry Caimon 

President J. A. Gallimore 

Gen., Sta. Mgr C. W. Gwyn 

Chief Engineer Charles M. Lowry Jr. 

WLAG— La Grange— 1941 

Frequency: 1240 Kc. .Power: 1 Watts d; 250 n. 
Owned-Operated By. . . . .LaGronge Bdcstg. Co. 

Business Address WLAG Bldg. 

TeL: TUxedo 2-3505 MBS. KBS 

Newspaper Affil Daily News 

Sta. Representative Indie Sales 

President Roy C. Swank 

General Manager .Edwin MuUinax 

Program Director Faye Scarbrough 

CMbI Engineer Jame» McKay 

WTRP— LaGrange— 1953 

Frequency: 620 Kc Power: 1000 Watts 

Owned Chattahoochee Bcstg. Co., Ltd. 

Address Hammett Bldg. 

Tel.: Tuxedo 4-9879 Independent 

Sta. Representative Devney Inc. 

President, Gen. Mgr Byron H. Hurst 



Sta. Mgr., Publicity Dir Frank E. Hurst 

Comm. Prom. Mgr Julian P. Hurst 

Program Director Majtha Anderson 

Chief Engineer Ray L. Relihan 

WBBT-Lyons-1959 

Frequency: 1340 Kc Power: 250 Watts 

Owned By Collins Corp. 

Address P.O. Box 389 

Tel.: 2321 Independent 

President R. L. Tollison 

Exec. V.P Hugh Tollison 

Stalion Mgr Jack Lenz 

Commercial Mgr .Ted Kirby 

Prom. Director L. Lane 

Chief Engiiieer C. Tankersley 

WBML— Macon— 1940 

Frequency: 1240 Kc Power: 250 Watts 

Owned Middle Georgia Bdcstg. Co. 

Business Address 230 Second St. 

TeL: Sherwood 3-5454 Independent 

Representative Forjoe 

President C. R. Rader 

Gen. Sta. Mgr George W. Patton 

Program Director Don King 

Chief Engineer C. L. Wilder 

WCRY-Macon-1957 

Frequency: 900 Kc Power: 250 Watts, d. 

Owned-Operated By Bill Keller 

Address P.O. Box 49D 

TeL: SHerwood 3-9348 Independent 

Sta. Representative Bernard Howard 

President William H. Keller 

Gen. Sta. Mgr Robert V. Rogers 

Chief Engineer Bill Keller 

WIBB— Macon— 1948 

Frequency: 1280 Kc Power: 1000 Watts d. 

Owned-Oper. By. . .Peach State Bcstg. Co., Inc. 

Business Address Professional Bldg. 

TeL: SHerwood 2-2505 Independent 

Sta. Reps Bernard Howard, Dora-Clayton 

Pres.. Gen. Mgr Thomas H. Maxwell 

Commercial Manager Donald C. Frost 

WMAZ-Macon-1922 

Freq.: 940 Kc. Power: 50.000 Wts. d.. 10,000 n. 

Owned-Oper. By Southeastern Bcstg. Co. 

Address Bankers Insurance Bldg. 

TeL: SHerwood 2-7373 CBS 

Representative Avery-Knodel 

Pres.. Ch. Engr George P. Rankin, Jr. 

General Manager Wilton E. Cobb 

Commercial Mgr Frank Crowther 

Sales Prom., Pub. Dir Joe Andrews 

Tech. Dir James D. Lawhon 

WNEX— Macon— 1945 

Frequency: 1400 Kc Power: 250 Watu 

Owned Macon Bcstg. Co. 

Business-Studio Address .... 2254 Rogers Place 

Tel.: SH 5-3301 Independent 

Newspaper AffiL. .Macon Telegraph Pub. Co. 

Representative Bromham 

President E. M. Lowe 



355 



GEORGIA 

Gen„ Sta. Mgr Alfred Lowe 

Program Director Charlie Stewart 

Sales Prom. Mgr Ken Lowe 

Ch. Eng E. Farber 

WTrTH-Madison-1955 

Frequency: 1250 Kc Power: 1000 Watts d. 

Owned-Operated By Central Ga. Bcstg. Co. 

Business Address Beacon Heights; Box 29 

Tel.: 761 KB6 

President, Gen. Mgr James F. Small 

Station Manager Annie Lee Small 

Program Director James Biggers 

Chief Engineer Charles Cunningham 

WrDR-Manchester-1957 

Frequency: 1370 Kc Power: 1 Kw. d. 

Owned Radio Manchester, Inc. 

Address Box 447 

TeL: TH 6-2490 KBS 

President Elmer Lof tin 

General Sta. Mgr Jack Whitehom 

Comm. Prom. Mgr William Jarrell 

Program Director Charlene Livingston 

Publicity Director Fred McCurdy 

Chief Engineer J. C. Loftin 

WBIE-Marietta-1955 

Frequency: 1050 Kc Power: 500 Watts 

Owned-Oper. By Marietta Bcstg. Co. 

Address Box 91 

Tel.: 8-0469 KBS 

Gen. Mgr., Chief Eng James Wilder 

Program Dir Don Kordecki 

Commercial Manager Dudley D. McCasldll 

WrOM-Marietta-1946 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Woofum, Inc. 

Address Box 131 

TeL: 8-3396 .Independent 

President, Gen. Mgr Albert L. Jones 

Program Director Gerow Carr 

Chief Engineer Jean Ludwick 

WDAX-McRae-1957 

Frequency: 1410 Kc Power: 1000 Watts d. 

Owned Radio Telfair, Inc. 

Address McRae, Ga. 

Tel.: 6006 KBS 

Sta. Representative James Ayers 

President, Gen. Mgr Allen M. Woodall 

Station Mgr G. Ed Snyder 

Commercial Manager John Hulett 

Program Dir Lucy C. Jacobs 

W M V G-Milledgeville-1946 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Michael T. Londy 

Address 701 S. Jefferson St. 

Tel.: GL 2-2250 MBS-KBS 

Representative Harry Cannon 

President Michael T. Londy 

Sta. Mgr., Ch. Engr. Joseph S. Boone 



WGSR-Millen-1958 

Frequency: 1570 Kc Power: 250 Watts 

Owned By Jenkins Broadcasting Sys. 

Business Address '. P.O. Box 773 

Tel.: 1080 KBS 

President W. Herbert Brannen 

Gen. Comm. Mgr., Ch. Eng. . . . Jack V. LoPresti 

WMRE-Monroe-1954 

Frequency: 1490 Kc Power: 250 Watts 

Owned Walton Bcstg. Co. 

Address Box 191 

Tel.: 8-1711 KBS 

Pres., Gen. Mgr Warren G. Gilpin 

Station Manager Derral Morris 

WMGA-Moultrie-1939 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By WMGA 

Business Address Box 310 

Tel.: YU 5-1400 ABC-KBS 

Representative .James S. Ayers 

Gen. Mgr John F. Pidcock 

Sta., Comm. Mgr Roy F. Zess 

Program Director Everett Griner 

Chief Engineer Louis MuUer 

WMTM-Moultrie-1953 

Frequency: 1300 Kc Power: 5 Kw. d. 

Owned-Oper. By Colquitt Bcstg. Co. 

Address P. O. Box 531 

TeL: YU 5-4517 Independent 

Representative T. F. Clark 

President N. B. Mills 

Sta. Mgr., Chief Engr D. J. Turner 

WCOH-Newnan-1947 

Frequency: 1400 Kc. .Power: 250 Watts 

Owned-Operated By Newnan Bcstg. Co. 

Address Line Stiieet 

TeL: ALpine 3-4636 MBS 

Representative Ochs 

Pres., Gen. Mgr James O. Hardin, Jr. 

Comm., Sales Prom. Mgr J. T. Williams, Jr. 

Chief Engineer Harold Ward 

WBBN-Perry— 1956 

Frequency: 980 Kc Power: 500 Watts d. 

Owned Gateway Broadcasting Co. 

Address Highway 41 South 

TeL: GA 9-2980 KBS 

Representative Thomas F. Clark 

Gen.. Sta., Comm. Mgr Al H. Evans 

Program Director Jim Lee 

Publicity Director Lyndol C. Evans 

Chief Engineer Marvin D. Strickland 

WSFB— Quilman— 1955 

Frequency: 1490 Kc Power: 250 Watts 

Owned Quitman Broadcasting Co. 

Address P. O. Box 632 

Tel.: 2681 KBS 

Gen. Sta. Mgr., Ch. Eng.. . .Emerson W. Browne 
Program Director Margie Bowman 



356 



WPLK— Rockmarl— 1959 

Frequency: 1220 Kc Power: 250 Watts 

Owned By Georgia Radio Inc. 

Address American Legion Hill 

Tel.: Rockmart 3202 Independent 

Sta. Representative Weed 

President, Ch. Eng L. E. Gradick 

General Manager John P. Frew 

Program Director Jim McRee 

Publicity Director Bob Liles 

WLAQ-Rome-1947 

Frequency: 1410 Kc Power: 1000 Watts 

Owned-Operated By Mitchell Melof 

Address Box 228 

Tel.: 7767 ABC 

President Mitchell Melof 

General Manager Don Mitchell 

Chief Engineer Fred Sheehan 

WRGA— Rome— 1929 

Frequency: 1470 Kc Power: 5000 Watt* 

Owned-Operated By Rome Bcstg. Corp. 

Business Address P.O. Box 1187 

Tel.: 9742 MBS, KBS 

Newspaper Affil Gainesville Daily Times 

Representative Walker-Rawalt 

Pres., Gen. Mgr. Mather Payne 

Secretary-Treasurer Charles Smithgall 

Station Manager Clarence Salmon 

Commercial Manager Ben Lucas 

Sales Promotion Mgr Rube Jackson 

Program Director Jim Roberts 

Publicity Director Lee Mowry 

Chief Engineer R. A. Starr 

WROM— Rome— 1946 

Frequency: 710 Kc Power: 1000 Watts d. 

Owned-Oper. By Coosa Valley Radio Co. 

Address Dempsey-Covington Bldg 

TeL: 2-0833 Independent 

Sta. Representative Devney 

General Ccnun. Mgr Charles E. Doss 

Program Dir Barbara Austin 

Chief Engineer T. H. Robertson 

WRIP-Rossville-1958 

Frequency: 980 Kc Pow^r: 500 Watts 

Owned By Southern Broadcas'dng 

Address Box 438 

Tel.: WYman 8-3346 Independent 

President L Jay Sadow 

Chief Engineer John Andrews 

WSNT-Sandersville-1956 

Frequency: 1490 Kc Power: 250 Watts 

Owned Washington Bcstg. Co.. Inc. 

Business Address Box 150 

Tel.: 2583 KBS 

Representative Dixieland, Indie 

President Herschel L. Webster 

Gen. Mgr John C. Foster 

Station Manager Robert A. Kilgore 

Program Director Mrs. lola J. Daniel 

Publicity Director Frank M. Roughton 

Chief Engineer John L. Cooper 



GEORGIA 

WCCP-Savannah— 1946 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By Dixieland Bcstg. Co. 

Bus.-Studio Address . . Georgia State Bank Bldg. 

Tel.: AD 2-4182 MBS 

Representative Walker-Rawalt 

Pres., Gen. Mgr Carter C. Peterson 

Sta., Comm. Mgr Weldon Herrin 

Chief Engineer Max Harper 

WSOK-Savannah-1949 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Fisher Bcstg. Co. 

Bus. Address 219 S. Charlton St. 

TeL: ADams 3-0478 ABC, KBS 

Sta. Reps Walker-Rawalt; Dora Clayton 

President Albert T. Fisher, Jr. 

General Mgr J. B. Winstead 

WJIV-Savannah-1950 

Frequency: 900 Kc Power: 1000 Watts d. 

Owned-Oper. By WJIV, Inc. 

Business Address. .128 W. Taylor St.; Box 737 

Tel.: AD 4-7264 Independent 

Representative Bernard Howard 

President Marie B. Rivers 

General, Sta. Mgr. James L. Woods 

Comm., Prom. Mgr Abram Eisenman 

Chief Engineer Michael F. J. Warth 

WSAV-Savannah-1939 

Frequency: 630 Kc Power: 5000 Watts 

Owned-Operated By WSAV. Inc. 

Address East Victory Drive 

Tel.: AD 6-0303 NBC 

Representative Eastman; Ayers 

Pres., Gen. Mgr Harben Daniel 

Comm. Mgr Robert Ward 

Exec. V. P Charle E. BeU 

Opera. Mgr M. E. Thompson 

Program Dir Burl Womack 

Publicity Director Mrs. Shirley Slater 

Chief Engineer Byron Strong 

WSGA— Savannah— 1956 

Frequency: 1400 Kc Power: 250 Watt« 

Owned-Operated By Coastal Bcstg. Inc. 

Business-Studio Address 409 E. Liberty St. 

TeL: AD 3-8807 Independent 

Representative George P. Hollingbery 

Pres., Gen. Mgr Donald K. Jones 

Comm., Prom. Mgr John M. Williamson 

Program Director Chuck Rawlinson 

Publicity Director Susan Perry 

Chief Engineer Edward Richardson 

WTOC— Savannah— 1929 

Frequency: 1290 Kc Power: 5000 Watts 

Owned-Operated By Savannah Bcstg. Co. 

Business-Studio Address 516 Abercorn St. 

Tel.: AD 2-0127 CBS 

Representative Avery -Knodel 

Pres., Gen. Mgr William T. Knight, Jr. 

Commercial Manager Ben Williams 

Program Director Dwighl J. Bruce 



357 



->i»i— (—(—^<—(->(—i— i—>(—(—i—>(*-(«>l— (— I— (—(—(—(»(— i—(^(~(—i—(—(»L(^( 



GEORGIA 

sis. Prom. Mgr., Pub. Dir.. .Frank S. Bryson, Jr. 
Chief Engineer Kyle E. Goodman 

WWHS-Statesboro-1946 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operoted By WWNS, Inc. 

Address East Oliff St. 

Pel.: PO 4-5446.. KBS 

Sta. Reps. Keystone; Harry J. Cannon 

Pres., Gen. Mgr Donald McDowgald 

Chief Engineer John Carlisle 

W G T A-Summerville-1950 

Frequency: 950 Kc. Power: 1000 Watts 

Owned-Opar. By Tri-State Bcstg. Co. 

Business Address Box 200 

Tel.: 295-6 Independent 

S'.a. Representative Bernard Howard 

General Manager William B. Farrar 

Program Director Rogers Allison 

Chiaf Engineer James S. Stowers 

W J A T— Swainsboro— 1950 

Frequency: 800 Kc Power: 1000 Watts d. 

Owned-Operated By WJAT, Inc. 

Address Covena Rd.. Box 371 

Tel.: BElmont 7-2011 Independent 

Sta. Representative Gene BoUes 

President, Gen. Mgr James R. Denny 

Comm. Sta. Mgr John J. Bailes 

Program Dir Mrs. Doris M. Lewis 

Sales Prom., Publicity Dir Chuck Goddard 

Chief Engineer John H. All, Jr. 

WSYL-Sylvania-1955 

Frequency: 1490 Kc Power: 250 Watts 

Owned By Sylvania Bcstg. Sys. 

Tel.: LO 4-6601 KBS 

Gen., Sta. Mgr Edwin H. Bass 

Sales Prom. Mgr Mildred E. Boss 

Program Director Shirley Scott 

WSrT-Thomaston-1947 

Frequency: 1220 Kc. Power: 250 Watts d. 

Owned-Oper. By Thomaston Bcstg. Co. 

Address P.O. Box 689 

Tel.: Midway 7-5421 KBS 

Representative Dora-Clayton 

Gen. Mgr S. J. Carswell 

S!a. Mgr,, Prog. Dir Bill Heule 

Comm. Mgr Claude Thames. 

Chief Enr: Walt MacTammany 

WKTG-Thomasville-1947 

Frequency: 730 Kc Power: 1000 Watts d. 

Owned-Operafed By Radio WKTG 

Address P. O. Box 358 

Tel.: CA 6-5343 Independent 

Representative Thomas F. Clark 

President James Rivers 

Gen. Mgr Jack Rathbun 

WPAX-Thomasville-1934 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By H. Wimpy 



Address P.O. Box 229 

Tel.: Canal 6-4110 Independent 

Owner H. Wimpy 

Commercial Monaoer Al F«liib«r« 

WTWA-Thomson-1948 

Frequency: 1240 Kc Power: 250 Watts d. 

Owned-Oper. By. .Hickory Hill Bcstg. Co.. Inc. 

Business Address 127 Journal St. 

Tel.: 141 MBS-KBS 

Newspaper Affiliation McDuffie Progress 

Pres., Gen. Mgr Frank F. Hash 

Station Mgr., Chief Eng Gene D. Hardin 

Commercial Mgr H. E. Buffington, Jr. 

WTir-Tifton-1957 

Frequency: 1340 Kc Power: 250 Watts 

Owned By. WTIF, Inc. 

Address P. O. Box 260 

Tel.: 2400 Independent 

Station Rep Dora-Clayton 

Pres., Gen. Mgr C. N. Todd 

Program Dir Carl Wendell 

Chief Engineer H. C. Clark, Jr. 

WWGS-Tifton-1946 

Frequency: 1430 Kc Power: 5000 Watts 

Owned-Oper. By Tifton Bcstg. Corp. 

Address BOO S. Main St. 

Tel.: 1430 KBS 

Representative Thomas F. Clark 

Pres., Gen. Mgr Ralph N. Edwards 

Station Mgr W. E. Sides 

Comm. Mgr Evelyn K. Edwards 

Sales Prom. Mgr Frank Raley 

Publicity Dir Jack Chambers 

Chief Engineer Eugene Payne 

WLET-Toccoa-1941 

Frequency: 1420 Kc Power: 5000 Watts d. 

Owned By, . .R. G. & E. Letourneau, V. E. Craig 

Address 423 Prather Bridge Rd. 

Tel.: TU 6-2191 KBS 

Sta. Representative Thomas F. Clark 

Station Manager Virgle E. Craig 

Commercial Manager Gene Bollinger 

Chief Engineer C. H. Sutton 

WNEG-Toccoa-1956 

Frequency: 1320 Kc Power: 1 Kw. 

Owned Stephens County Bcstg. Co. 

Address 108 E. Savannah St. 

Tel.: TU 6-3131 Independent 

Pres., Gen. Mgr Charles H. Gaines 

Sta., Comm. Mgr Roy E. Gaines 

Program Director Jim Marquardt 

Publicity Director Betty Faye Stowe 

Chief Engineer Thomas Shockley 

WGAr-Valdosla-1951 

Frequency: 910 Kc Power: 5000 Watts 

Owned-Operated By Valdosta Bcstg. Co. 

Address llfi W. Hill Ave. 

Tel.: Cherry 2-5520 Independent 



358 



Rep John E. Pearson 

President George B. Cook 

Program Dir Willard Belote 

Chief Engineer E. W. Green 

WGOV-Valdosta-1940 

Frequency: 950 Kc. .Power: 5 Kw. d„ 1 Kw. n. 
Owend-Oper. . . Georgia-Florida Radio & TV Co. 
Bus. Address. . .Quitman Highway; Box 1182 

Tel.: CH 2-4513 MBS 

Representative. .Bernard Howard; Dora-Clayton 

President. Sta. Mgr W. H. KeUer, Jr. 

Commercial Manager Mrs. A. B. Smith 

Chief Engineer Irvin F. Key 

WJEM-Valdosta-1955 

Frequency: 1150 Kc Power: 1000 Watts d. 

Owned-Oper. By . . Lowndes County Br'dcasters 

Address Hwy. 84, Box 368 

Tel.: CH 2-1565 KBS 

Representative Dixieland 

President J. E. Massey, Jr. 

General. Sta. Mgr J. C. Johnson 

Program Dir. Bob Wickus 

Chief Engineer C. A. Christensen 

WVLD— Valdosta— 1959 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Radio Station WVLD 

Address P.O. Box 1281 

Tel.: Cherry 2-4821 Independent 

President Norman O. Protsman 

General, Sta. Mgr Willard Belote 

Program Director Grace D. Belote 

Comm.. Prom. Mgr Bryant Lane 

Chief Engineer Ernest Green 

WVOP— Vidalia— 1946 

Frequency: 970 Kc Power: 5 Kw., d. 

Owned-Operated By Vidalia Bcstg. Co. 

Address Box 391 

Tel.: 3029 KBS 

Sta. Reps Continental; Harry J. Cannon 

Pres., Gen., Sta. Mgr Howard C. Gilreath 

Commercial Manager Fred Tippett 

Program Director Mrs. Dobbie Thompson 

Sales Prom. Mgr Bon Goode 

Publicity, Ch. Eng Les Pitts 

WRPB— Warner Robbins 
1954 

Frequency: 1350 Kc Power: 1000 Watts d. 

Owned-Oper.. .Warner Robbins Bcstg. Co., Inc. 

Business Address Box 727 

Tel.: Walker 3-4261 Independent 

Rep Cont. Radio Sales 

Pres., Ch. Engr Edgar M. Nobles 

Commercial Manager .... Charles G. Hill, Jr. 

WKLE— Washington— 1955 

Frequency: 1370 Kc Power: 1000 Watts 

Owned-Oper. By Radio Station WKLE 

Address P.O. Box 158 

Tel.: Osbom 8-2125 Independent 

Pres., Owner Max G. Pfaender 

Commercial Manager Burch Griffin 



GEORGIA 

WACL-Waycross-1951 

Frequency: 570 Kc. . . Power: 5 Kw. d., 1 Kw. n. 

Owned-Operated By Teletronics Inc. 

Business Address P.O. Box 858 

Tel.: ATlas 3-4660 Independent 

Representative Thomas Clark 

President James S. Rivers 

General Manager James S. Rivers, Jr. 

Commercial Manager M. L. Dixon 

Program Director Mrs. June Smith 

Chief Engineer L. E. McKlnney 

WAYX-Waycross— 1936 

Frequency: 1230 Kc Power: 250 Watte 

Owned-Oierated By Radio WAYX, Inc. 

Business-Studio Address. . .1600 Carswell Ave. 

Tel.: AT 3-7100 MBS, KBS 

Newspaper Af f il. . . Waycross Journal American 

Representative Hal Holman 

Gen. Mgr Ed. L. Von Nordeck 

Commercial Manager Frank Walton 

Prog. Dir R. Williamson 

Chl<3f Eng Milt Lovus 

WBRO-Waynesboro-1954 

Frequency: 1310 Kc Power: 1000 Watts d. 

Owned Radio WBRO 

Address Box 151 

Tel.: 2139 KBS 

President Frank Graham 

Comm. Mgr J. Kennon McNutt 

Chief Engineer J. Clegg 

WBMK-Wesl Point-1958 

Frequency: 1310 Kc Power: 1000 Watts 

Owned By Radio Valley, Inc. 

Address 4th Avenue 

Tel.: 5-2453 KBS 

President J. Dige Bishop 

Gen., Sta. Mgr Jim Murphy 

Program Dir Bill Scott 

Publicity Dir Virginia Smith 

Chief Engineer Albert Stancil 

WRLD-Wesl Point-1940 

Frequency: 1490 Kc Power; 250 Wertts 

Owned-Oper. By Miles H. Ferguson 

Business Address . . 57 N. Cherry Dr.. Lanett, Ala. 

Tel.: 2-2771 Independent 

Sta. Representative Thomas F. Claik 

General, Comm. Mgr W. L. Rowland. S'. 

Program. Publicity Dir AUeen Love 

Chief Engineer Clarence vVhi'.e 

WIMO-Winder-1952 

frequency: 1300 Kc Power: 1000 Watts d 

Owned-Operated By . . . Winder-Monroe Bcstg. 

Business Address P. O. Box 526 

Tel.: 4831 KBS 

Representative Hil F. Best 

President W. C. Woodall. Jr. 

Gen.. Comm.. Sta.. Sis. Mgr C. H. Grider 

Chief Engineer D. E. Stafford 



359 



Pop.: 575,000 
Families: 153,000 
Radio Homes: 132,500 

KHBC-Hilo-1936 

Frequency: 970 Kc Power: 1000 Wctlta 

Owned-Oper. By Honolulu Star Bulletin 

Address P. O. Box 581 

Newspaper Affiliation . . Honolulu Star Bulletin 
Representative . Peters. Griffin, Woodward, Inc. 

President J. Howard Worrall 

General Mgr Frank Warren 

Chief Engineer Dan Hunter 

KIMO-Hilo-1951 

Frequency: 850 Kc Power: 1000 Watts 

Owned-Operated By Jomes E. Jaeger 

Address Nanilca Hotel 

Tel.: Hilo 4-372 KBS 

Station Representative Young 

President. Ch. Eng James Jaeger 

General Manager Mrs. Lillian Cunningham 

KIPA-Hilo-1947 

Frequency: 1110 Kc .Power: 1.000 Watts 

Owned-Oper. By Big Island Bcstg. Co.. Ltd. 

Business-Studio Address P. O. Box 1602 

Pel.: 40225 MBS 



HAWAII 



TV Homes: 110,500 
AM Stas. in State: 15 
TV Stas. in State: 4 



Representative HoUingbery 

Pres., Gen. Mgr A. Harper Pollock 

Chief Engineer r . . R. W. Jaderstrom 

KAIM-Honolulu-1956 

Frequency: 870 Kc Power: 1 Kw. 

Owned Christian Bcstg. Assoc. 

Address 1 148 12th Avenue 

Tel.: 7-1985 KBS 

President Robert C. Loveless 

Gen. Mgr Cornelius Keur 

KGMB-Honolulu-1930 

Frequency: 590 Kc Power: 5000 Watts 

Owned By Honolulu Star Bulletin 

Address 1534 Kapiolani Blvd. 

Tel.: 9-2011 CBS 

Newspaper Affiliation . . : Star-Bulletin 

Representative . Peters, Griffin, Woodward, Inc. 

President Arthur L. Wood 

General Manager M. Franklyn Warren 

Commercial Mgr Charles C. Crockett 

Prom. Publicity Dir Colleen Ling 

Chief Engineer Ronald T. Miyahira 



KPOA^ ^ 

RADIO ^ ^^p^ 

DOMINATES! 



ALL OF HAWAII wHh 
10,000 WATTS 

AT 650 ON THE DIAL 

AUTHENTIC NEWS COVERAGE 

FAMILY PROGRAMMING 

OUTSTANDING EXPERIENCED AIR SALESMEN 

CREATIVE SELLING COMPLETE MERCHANDISING 

National representative — George P. HoUingbery Co 

FOUNDERS CORP 

Ohr nt the Founder's groups of Stations in 
eluding KPOA, Honolulu: WFBL, Syracuse 

New York: WSMB New Orleans, ^. 
Louisiana ..^^ 



ieaes£=C£iw»fctes&ss=a=is=i£:i£ij^^ HAWAII 

KGU-Honolulu-1922 

Frequency: 760 Kc Power: 10,000 Watts 

Owned-Operated By. .Advertiser Pub. Co., Ltd. 

Address Advertisers Bldg. 

Tel.: 5-2977 NBC 

Representative NBC Spot Sales 

Newspaper Affil Advertiser 

President Lorrin P. Tburgton 

General Mgr William O. Podne 

Comm. Mgr George C. Mansfield 

Chiei Engineer T. Shigetani 

KHVH-Honolulu-1957 

Frequency: 1040 Kc Power: 5 Kw. 

Owned-Oper. By . . Kaiser Hawaiian Vil. Radio 

Business Address 1290 Ala Moana Blvd. 

Tel.: 5-3991 Independent 

Station Representative Adam Young 

President Henry J. Kaiser, Sr. 

General Sta. Mgr Richard C. Block 

Program Director William H. Conell 

Sales Prom., Publicity Dir Lynn Morrow 

Chief Engineer Dan O. Himter 

KIKI-Honolulu-1951 

Frequency: 830 Kc Power: 250 Watts 

Owned-Oper. By KKI. Ltd. 

Address 320 Ward Ave. 

Tel.: 6-3456 Independent 

Sta. Representative Meeker Co. 

Pres., Chief Eng Royal V. Howard 

Gen., Sta. Mgr Angelo J. Rossi 

KPOA-Honolulu-1946 

Frequency: 530 Kc Power: 10.000 Watts 

Owned-Operated By Founders Corp. 

Business Address 575 Kamoku St. 

TeL: 9-5236 MBS 

Representative George P. Hollingbery 

President J. M. Shaheen 

Chief Engineer Bob Lang 

KPOI-Honolulu-1946 

Frequency: 1380 Kc Power: 5,000 Watts 

Owned-Oper. By. . .KPOI Broadcasters Co., Inc. 

Business Address 1701 Ala Wai Blvd. 

Tel.: 995-395 Independent 

Sta. Representative Masla 

President H. G. Feamhead 

General, Sta. Mgr Fin Hollinger 

Commercial Mgr Ray Gallagher 

Program Dir Ron Jacobs 

Chief Engineer Frank Fitch 

KOLA-Honolulu-1947 

Frequency: 690 Kc Power: 10,000 Watts 

Owned-Operated By . . . Burnett Bcstg. Co., Inc. 

Business Address P.O. Box 1479 

TeL: 6-3666 Independent 

Station Representative McGavren 

General Manager Jack A. Burnett 

Station Manager John DeMarco 

Commercial Manager Charles Powers 

Chief Eng^eer R. T. Miyahira 

361 




HAWAII-IDAHO 

KAHI-Kailua,0ahu-1953 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By . . . Windward Bcstg. Co.. Ltd. 

Address P.O. Box 697, Oahu 

Tel.: 24-2576 Independent 

President Merril K. Riley 

Mancager Don Carter 

KTOH-Lihue, Kauai-1940 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Garden Island Publ.. Ltd. 

Address Box 1748 

Tel.: LI 2061 NBC 

Genercsl Mgr Charles J. Fern 

Station Mgr Tadashi Eto 

Chief Engineer K. Nose 

K M V I-Wailuku-Maui-1947 

Frequency: 550 Kc Power: 1000 Watts 



Owned-Oper. By .Maui PubL Co.. Ltd. 

Business Address Box 374 

Tel.: 33-981 NBC 

Newspaper Affil Maui News 

Representative Thomas A. Clarke 

President J-. Walter Cameron 

General Manager Ezra J. Crane 

Sta., Asst. Gen. Mgr Richard E. Mowson 

Chief Engineer \ Spencer Shiraishi 

KAHU-Waipahu-1950 

Frequency: 920 Kc Power: 1000 Watts 

Owned-Oper. By Rural Bcstg. Co., Ltd. 

Business Address P. O. Box 1007 

Tel.: 27-3121 Honolulu Independent 

Station Representative Pearkbh 

President Dr. Timothy "Wee 

General Manager Harry En Chu 

Program Director John Livingston 

Chief Engineer Robert Pearson 




KBLI-Blackfool-1951 

Frequency: 690 Kc Power: 1 Kw. 

Owned-Oper. By KBLI, Inc. 

Address Box 192 

TeL: Sunset 5-1400 Independent 

Station Representative Forjoe 

President Howard Johnson 

Prog. Dir Bruce Allen 

Commercial Mgr. Gloria Dillard 

Chief Engineer Don Clark 

KBOI-Boise-1947 

Frequency: 950 Kc Power: 5000 Watts 

Owned-Operated By. .Boise Valley Bcstrs., Inc. 

Bus.-Studio Address 1007 W. Jefferson 

TeL: 3-2511 CBS 

Rep Peters, Griffin, Woodward, Inc. 

Pres., Gen. Mgr. Westerman Whillock 

Sta., Comm. Mgr Earl Glade, Jr. 

Production Supervisor Vestal Baker 

Sales Mgr Floyd Bain 

Piiblicity Director John Clark 

Chief Engineer James Johntz, Jr. 

KGEM-Boise-1946 

Frequency: 1140 Kc Power: 10.000 Watts 

Owned Idaho Bcstg. & TV Corp. 

Address 5601 Cassia St. 

Tel.: 4-3511 MBS, KBS 

Representative Avery-Knodel 

V. P., Gen. Mgr Cecil Heftel 

Station Mgr David Miles 

Commercial Mgr Robert Weisenburger 

Chief Engineer Robert V. Beadles 

KEST-Boise-1960 

Frequency: 790 Kc Power: 250 Watts 



Owned By Bois Bcstg. Assoc. 

Address.. c/o Norman Ent., 2141 Lincoln Lane, 

Salt Lake City, Utah 

Owners .Mr. & Mrs. Carl Hansen 



KIDO-Boise-1928 

Frequency: 630 Kc Power: 5000 Watts 

Ownted-Oper. By Mesabi Western Corp. 

Address 1528 Vistd 

Tel.: 4-8661 NBC 

Sta. Representative Weed 

President William E. Boeing. Jr. 

General, Comm. Mgr Jack J. Link 

Program, Prom. Mgr Vern E. Moore 

Chief Engineer John A. Maxson 



KYME-Boise-1955 

Frequency: 740 Kc Power: 500 Watts 

Owned-Operated By... Keith & Elten Patterson 

Address P. O. Box 2794 

Tel.: 2-3575 Independent 

Representative Meeker Co. 

Pres., Gen. Mgr Keith E. Patterson 

Comm. Mgr Lou Clemens 

Prog. Dir Richard Sybert 

Chief Engineer Roy Pack 

KBAR-Burley-1946 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Oper. By KBIO, Inc. 

Business-Studio Address P. O. Box 461 

Tel.: OR 8-2244 ABC-KBS 

Newspaper Affiliation D. Herald-Bulletin 

Sta. Representative .Art Moore 

President Jessica L. Longston 

General Mgr Robert E. Pollock 



362 



Station Mgr Charles T. Brcwnlow 

Commsrcial Mgr.. Vem "Wheeler 

Sales Prom. Mgr John Miller 

Program Dir Eileen Shumway 

Publicity Dir Frank Burke 

Chief Engineer Terry Carter 

KCID-Caldwell-1946 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Caldwell Bcstg. Co. 

Address 819 Main St. 

Tel.: 9-3608 KBS 

Station Rep Harlan G. Oakes 

Pres., Gen. Mgr Clair B. Hull 

Sta., Comm. Mgr Duane D. Wolfe 

Program Director Howard F. Shaw 

Publicity Director Larry L. Blnnkenburg 

Chief Engineer James L. Young 

KVNI-CoeurD'Alene-1946 

Frequency: 1240 Kc Power: 250 Walts 

Owned-Oper. By Piexard Co. 

Business-Studio Address Blackwell Island 

Tel.: MOhav/k 4-2196 Independent 

Pres., Sta. Mgr Rex Koury 

Program Dir., Chief Eng Dex Dexter 

Sales Prom. Mgr Bernard Merrlman 

KORT— Grangeville-1954 

Frequency: 1230 Kc Power: 250 WaSts d. 

Owner Kebco, Inc. 

Address Box 72 

Tel.: 51 KBS 

President, Gen. Mgr Edward M. Brainard 

Chief Engineer Lance Carpenter 

K ID-Idaho Falls-1928 

Freq.: 590 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned-Operated By Idcxho Radio Corp. 

Address Box 2003 

Tel.: JAckson 2-5100 CBS 

Representative Walker-Rawalt 

President A. W. Schwied<er 

Sta., Comm. Mgr Leonard Wasden 

Program Dir Leo Higham 

Sales Prom. Mgr Mel Richardson 

Chief Engineer Carroll Secrist 

Kiri-IdahoFalls-1946 

Frequency: 1260 Kc Power: 5000 Watts d. 

Owned-Oper. By E. Idaho Bcstg. & TV Co. 

Address P.O. Box 2148 

TeL: JA 3-1171 ABC-MBS-KBS 

Newspaper Affil Post. Register 

Representative Avery-Knodel 

Pres., Gen. Mgr J. M. Brady 

Sta. Mgr Dewain Silvester 

Chief Engineer B. Nelson 

KOPI-Idaho Falls-1957 

Frequency: 980 Kc Power: 1000 Watts d. 

Owned J. Ronald Bayton 

Address P.O. Box 2557 

Tel.: JA 2-1101 Independent 

Rep W. S. Grant 



IDAHO 

Owner, Gen. Mgr J. Ronald Bayton 

Chief Engineer B. J. Bayton 

KART— Jerome— 1956 

Frequency: 1400 Kc Power: 250 Watts 

Owned K. Clark 

Address L'Herisson Bldg. 

Tel.: EA 4-2321 Independent 

Pres., Gen. Mgr K. Clark 

Chief Engineer Bob PhiUips 

KOZE— Lewislon— 1955 

Frequency: 1300 Kc. .Power: 5 Kw. d., 1 Kw. n. 

Owned-Oper. By Lewis Clark Bcstg. Co. 

Address 2829 Country Club Dr. 

Tel.: SH 3-2502 Independent 

Sta. Representative Gill-Pema 

Gen. Mgr., Co-Owner J. H. Matlock 

Sta. Mgr., Co-Owner E. A. Hamblin 

Commercial Mgr George Walton 

Program Director Dick Ragan 

Publicity Director Doug Woodall 

Chief Engineer Tim Waid» 

KRLC— Lewiston— 1935 

Frsnq.: 1350 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned By Donald A. & E. S. Thomas 

Address P. O. Box 287 

TeL: SH 3-1551 Independent 

Representative For joe. Art Moore 

General, Sla. Mgr Donald Thomas 

Program Director Alben Nelson 

Commercial Mgr Douglas McKelvie 

Sales Prom. Mgr Beverly Swanson 

Publicity DIx Ben Cook 

Chief Engineer Steve Thomas 

KRPL— Moscow— 1947 

Frequency: 1400 Kc Power: 250 Watts 

Owned KRPL. Inc. 

Address Box 396 

TeL: TU 2-1283 KBS 

Representative Moore, Hil F. Best 

Pres., Gen. Mgr Gale Mix 

Comm. Mgr James Sanberg 

Station Mgr John Mix 

Sales Prom. Mgr Shirley Mix 

Program Director Bob Gese 

Publicity Dir Doris Mix 

Chief Engineer Dale Bobbitt 

KrXD-Nampa-1930 

Frequency: 580 Kc Power: 5000 Watts 

Owned-Oper. By E. G. Wenrick Bcstg. Co. 

Business Address 1024 12th Ave. S. 

TeL: 6-4611 Independent 

Representative Pearson 

Co-Owner, Gen. Mgr Ken Kilmer 

Sta. Comm. Manager Doyle Chain 

Prog. Dir Shirl Black 

Chief Engineer G. M. Rose 

KLER-Orofino-1958 

Frequency: 950 Kc Power: 500 Watts d. 

Owned By Clearwater Broadcasting Co. 



363 



IDAHO 

Address P.O. Box 32 

Tel.: Granite 2-5011 KBS 

Station Representative Feltis, Jacobson 

Co-Ovrvtets J. H. Matlock, E. A. Hamblin 

Commercial Mgr Dale Daniels 

Sta., Ch. Eng Edward A. Carle 

Progrcon Dir George Williamson 

KWAL-Osburn-1938 

Frequency: 620 Kc Powen 1000 Watti 

Owned-Oper. By Metals Bcstg. Co. 

Address Box 512 

Tel.: Skyline 2-6101 Independent 

Representative Holman, Art Moore 

Prfes., Gen. Mgr R. Lee Black 

Commercial Mgr James F. Wylie 

Prog. Publicity Dir Wesley Roberts 

Chief Engineer Robert Tremblay 

KEOK-Payette-1957 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Treasure Valley Bcstg. Co. 

Address P.O. Box 420 

Tel.: Midway 2-3351 KBS 

Co-Owner A. V. Bamf ord 

Co-Owner, Gen. Mgr E. S. Graham 

Chief Engineer Rus Myer 

KSEI-Pocatello-1926 

Frequency: 930 Kc Power: 5000 Watts 

Owned-Operated By Pioneer Bcstrs. Corp. 

Business-Studio Address Box 31 

Tel.: CEdar 3-2121 NBC 

Representative Weed; Art Moore 

Pres., Gen. Mgr Henry H. Fletcher 

Commercial Mgr John R. Taylor 

Program Director Ruthe A. Fletcher 

Publicity Director Olive L. Greene 

Chief Engineer Ellii W. Coll 

KWIK-Pocatello-1946 

Frequency: 1240 Kc Power: 250 Watts 

Owned Pocatello Radio, Inc. 

Address P.O. Box 2005 

Tel.: Cedar 3-1133 MBS-KBS 

Representative Avery-Knodel 

President Don W. Burden 

General Manager W. J. Adelstein 

Chief Engineer D. L. Lewis 

KYTE-Pocatello-1956 

Frequency: 1290 Kc Power: 1 Kw. d. 

Owned Pocatello Bcstg. Co. 

Address 355 Yellowstone Ave. 

Tel.: 1290 KBS 

Representative Ayres 

President Thomas R. Becker 

Chief Engineer D wight L. Zundel 

KPST-Preston-1948 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Voice of The Rockies, Inc. 

Address P.O. Box 395 

Tel.: 600 KBS 

President Leo R. Hawkes 

Gen. Mgr., Chief Eng D. A. Nash, Jr. 



KRXK-Rexburg-1951 

Frequency: 1230 Kc Power: 250 Watts 

Owned Snake River Radio & TV Co., Inc. 

Address .455 S. 2nd East 

Tel.: EL 6-5488 KBS 

Station Representative. . . .Broadcast Time Sales 

Pres., Gen. Mgr ."^ Gene Shumate 

Comm. Mgr. Wes Lawrence 

Program Director Phil Nash 

Chief Engineer Dan Coltrane 

KAYT-Ruperl-1955 

Frequency: 970 Kc Power: 1000 Watts d. 

Owned-Oper. By. Inland Bcstg. Co. 

Address P.O. Bin M 

Tel.: HE 6-3746 Independent 

Representatives Feltis, Jacobson 

Pres., Gen. Mgr Mervin V. Ling 

Sta. Comm. Mgr George McDonald 

Chief Engineer E. C. Miller 

KSRA-Salmon-1959 

Frequency: 960 Kc Power: 1000 Watts, d. 

Owned By Sahnon River R-TV Co., Inc. 

Address Main & Water Sts. 

Tel.: Skyline 6-2218 KBS 

President, Gen. Mgr David G. Ainsworth 

Chief Engineer Louis A. Peressini 

KSPT— Sandpoinl— 1949 

Frequency: 1400 Kc Power: 250 WotU 

Owned-Operated By Bauer Bcstg. Co. 

Address P. O. 431 

Tel.: CO 3-2179 KBS 

General Mgr Norman Bauer 

K B R 7— Soda Springs— 1957 

Frequency: 540 Kc Power: 500 Watts, d. 

Owned By I. C. Wallentine 

Business Address Box 1267, Pocatello 

Tel.: Soda Springs 775 KBS 

Station Representative Feltis 

President Wendell P. Marshall 

General Manager Glen S. Marshall 

Station Maanger R. Dale Dunn 

Program Director Curtis Empey 

Chief Engineer Paul Haviland 

KEEP-TwinFalls-1946 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Radio Sales Corp. 

Address P. O. Box 511 

Tel.: RE 3-7512 KBS 

Station Rep Broadcast Fee. Co. 

President, Gen. Mgr R. W. Burden 

Commercial Mgr Ken Simkins 

Program Dir Bill Denney 

Chief Engineer Walt Snow 

KLIX— Twin Falls— 1946 

Frequency: 1310 Kc Power: 1000 Watts 

Owned Southern Idaho Bcstg. & TV Co. 

Business Address. . .Eastland & Elizcd>eth Ave. 



364 



IDAHO'lLLINOES 



Tel^ REdwood 3-5840 Independent 

Rep Avery-Knodel 

President A. L. Glasmann 

V.P„ Gen. Sta. Mgr G. O. Glasmann 

Sales Prom. Mgr Juneau Shinn 

Program Director Dave Eardley 

Chief Engineer Dennis Lowe 

KTri-TwinFalls-1928 

Frequency: 1270 Kc. . Power: 5000 d.. 1000 n. 

Owned-Operated By Radio Bcstg. Corp. 

Address 241 Main Ave. W. 

Tel.: RE 3-3381 NBC 



Representative Weed 

Pres., Gen., Sta. Mgr F. M. Gardner 

Pub., Prog. Dir., Sales Prom. Mgr L. Parker 

Chief Engineer Carl Norris 

KWEI-Weiser-1947 

Frequency: 1220 Kc Power: 1000 Watts d. 

Owned-Operated By Inland Beit Co. 

Business-Studio Address Box 791 

Tel.: 700 Independent 

Station Representative Jacobson, Feltis 

Pres., Gen. Mgr M. V. Ling 

Chief Engineer Edwin C. Miller 



Pop.: 10,319,000 
Families: 3,215,000 
Radio Homes: 3,129,000 



ILLINOIS 



TV Homes: 2,925,000 
AM Stas. in State: 94 
TV Stas. in State: 16 



WOKZ-Allon-1948 

Freqxxency: 1570 Kc Power: 1000 Watts, d. 

Owded-Oper, By Palen Bcstg. Corp. 

Address Godfrey Road 

Tel.: HO 6-3535 Independent 

Rep Sears & Ayer 

President, Gen. Mgr Edward N. Palen 

Comm., Sta. Mgr H. Bunyan 

Program Director Russ Benson 

Sales Prom. Mgr Jim Pegg 

Publicity Dir James C. Palen 

Chief Engineer Nicholas Bono 

WRAJ-Anna-1957 

Frequency: 1440 Kc Power: 500 Watts 

Owned Anna Bcstg. Co., Inc. 

Address Anna Hotel 

TeL: 1113 Independent 

Sta. Representative Bernard Howard 

President Pierce E. Lackey 

Prog. Dir., Ch. Engr Donald C. Michel 

WMRO-Aurora-1938 

Frequency: 1280 Kc. Power: 1 Watt, d. 500 n. 
Owned-Oper. By ... V. G. Cofey & B. A. Oswalt 

Busin^ess-Studio Address 184 River St. 

Tel.: 7-4215 Independent 

Managers Cofey; Oswalt 

Prog. Dir Jearme M. Doran 

Chief Engineer J. R. Kintner 

WRMS-Beardstown-1959 

Frequency: 790 Kc Power: 500 Watts 

Owned By Beardstown Bcstg. Co. 

Address 108 East Main St. 

Tel.: 790 KBS 

Sta. Representative Grant Webb 

General Manager R. W. Sudbrink 

Station Manager Warren Hewitt 

Commercial Manager Don L. Chipman 

Program Director Andy L. Andersen 

Chief Engineer O. D. Kost 



WIBV-Belleville-1947 

Frequency: 1280 Kc Power: 1000 Watts, d. 

Owned-Operated By Belleville Bcstg. Co. 

Bus.-Studio-Tronsmitter Address. .2100 W. Main 

Tel.: AD 3-5000 Independent 

Representative Indie Sales 

President, Gen. Mgr John W. Lewis 

W J B C— Bloomington— 1 924 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Oper. By Bloomington Bcstg. Corp. 

Address 209 E. Washington 

Tel.: 5-2078 ABC 

Newspaper Aff il Daily Pantograph 

Representative John E. Pearson 

President Loring C. Merwin 

Exec. V.P., Gen. Mgr Vernon A. Nolte 

Commercial Manager John McDermott 

Program Dir Jerry Collins 

Chief Engineer Ted Bailey 

WKRO-Cairo-1942 

Frequency: 1490 Kc Power: 250 WotU 

Owned-Operated By. . . .Cairo Broadcasting Co. 
Business Addrese Box 311 

Tel.: 1490 Independent 

Sta. Representative Headley-Reed Co. 

Gem-Station-Comm. Mgr Merrill C. Currier 

Program Director Eugene S. Meyers 

WBYS-Canton-1947 

Frequency: 1560 Kc Power: 250 Watts, d. 

Owned-Operated By Fulton Cty. Bcstg. Co 

Address P.O. Box 554 

TeL: 1877 ABC 

President Harriett B. Winsor 

General Manager Charles E. Wright 

Program Director Elizabeth Sawyer 

Chief Engineer Wayne Miller 

WCIL-Carbondale-1946 

Frequency: 1020 Kc Power: 1000 Watte, d. 

Owned-Operated By. . .Southern Illinois Bcetg. 



365 



Owned and operated by Chicagoans and dedicated 
to providing the finest programming and quality 
community service to the great Chicago market. 




WG N-Radio - reaching 
more homes than any 
other Chicago station 



55=5«5:55=55=35=55:35:hP55:35:55:53=3«5^^ ILLINOIS 



Business-Studio Address 218 W. Main St. 

Tel.: Glenview 7-8114 Independent 

General Manager Paul F. McRoy 

Commercial Manager Larry Doyle 

Chief Engineer Pat Beevns 

WROY-Carmi— 1948 

Frequency: 1460 Kc Power: 1000 Watts d. 

Owned-Oper. By Carmi Bdcstg Co. 

Address P.O. Box 31 

Tel.: 4181 , . .Independent 

Gen., Sta. Mgr S. A. Hassan 

Chief Engineer R. Cole 

WCAZ-Carthage-1921 

Frequency: 990 Kc Power: 1000 Watts d. 

Owned-Oper. By. .Superior Bcstg. Service. Inc. 

Address 502 Wabash Ave. 

Tel.: 520 Independent 

Manager John Palmer 

WCNT— Centralia— 1946 

Frequency: 1210 Kc Power: 1000 Watts, d 

Owned Southern Illinois Bcstg. Co. 

Address Box 428 

Tel.: 2-5151 Independent 

Representative Bob Dore 

President C. W. Rodgers 

Comm. Prom. Mgr A. C. Malner 

Co. Sta. Mgrs A. C. Mainer-E. Hubbard 

Program Director Errol Hubbard 

Chief Engineer .R. Millmaker 

WDWS-Champaign-1937 

Frequency: 1400 Kc Power: 250 Watts 

Owner The Champaign News Gazette, Inc. 

Business Address 48 Main St. 

Tel.: FLeetwood 6-1855 CBS 

Newspaper Aff News-Gazette 

Representative The Meeker Co. 

President Mrs. Helen M. Stevlck 

Gen., Sta. Mgr Larry Stewart 

Program Dir Constance Vogt 

Chief Engineer Robert Brown 

W K I D— Champaign-Urbana 
1948 

Frequency: 1580 Kc. . . .Power: 250 Watts, d. 

Owned-Operated By WKID Bcstg. Co. 

Address P. O. Box 192 

TeL: EM 7-5431 Independent 

Representative John E. Pearson 

President, Gen. Mgr Robert F. Mesklll 

Chief Engineer Al Jester 

WEIC-Charleston-1954 

Frequency: 1270 Kc Power: 1000 Watts 

Owner The Friendly City Bcstrs. 

Address Box 107 

Tel.: DI 5-2149 KBS 

Rep Sears & Ay ar 

Pres., Gen. Mgr Jack Owens 

Commercial Manager Betty Owens 

Prog., Pub. Dir Bill Carmody 

Ch. Eng William Setliffe 



WGN-Chicago-1924 

Frequency: 720 Kc Power: 50,000 Watts 

Owned-Operated By WGN, Inc. 

Bus.-Studio Address 441 N. Michigan Ave. 

Tel.: MI 2-7600 Independent 

Nevvspaper Affiliation. . .The Chicago Tribune 

Representative Edward Petry 

President J. Howard Wood 

V.P., Gen. Mgr Ward L. Quaal 

Commercial Mgr Charles E. Gates 

Sales Promotion Manager . . Charles A. Wilson 

Program Director Braes D«nii!s 

Publicity Director James Hanlon 

Dir. of Engineering Carl J. Meyers 

WBBM-Chicago~1923 

Frequency: 780 Kc Power: 50,000 Watts 

Owned-Operated By CBS, Inc. 

Address 630 N. McCliirg Ct. 

Tel.: WH 4-6000 CBS 

Sta. Rep CBS Spot Sis. 

General Manager H. Leslie Atlass 

Asst. Gen. Mgr E. H. Shomo 

Executive Ass't C. W. Doebler 

Sales Manager W. J. Connelly 

Sales Prom. Mgr Loren R. HoUehbaek 

Publicity Director George Condon 

Program Director Arthur Thorsen 

Production Manager Kenneth Corbonel 

Chief Engineer J. J. Beloungy 

WBEE— Chicago— 1955 

Frequency: 1570 Kc Power: 1000 Watts 

Owned By Continental Broadcasting 

Address 75 E. Wacker Drive 

Tel.: Randolph 6-6842 Independent 

Sta. Representative Continental 

P.^sident O. Wayne Rollins 

General Manager Harry Wilber 

Opera Mgr Bill German 

Chief Engineer J. R. Burdecni 

WCrL-Chicago-1926 

Frequency: 1000 Kc Power: 50,000 Watts 

Owned Chicago Federation of Labor 

Business-Studio Address.. 666 Lake Shore Dr. 

Tel.: MO 4-2400 Independent 

Repesentative Burke-Stuart 

General Manager Martin F. Hogan 

WCRW-Chicago-1928 

Frequency: 1240 Kc Power: 100 Watts 

Owned-Operated By Clinton R. White 

Address 2756 Pino Grove Are. 

Tel.: DI 8-4440 Independent 

General Mgr C. R. White 

WEDC— Chicago— 1926 

Frequency: 1240 Kc Power: 240 Watts 

Owned-Operated By Emil Denemark. Inc. 

AddresS' 3860 W. Ogden Ave. 

Tel.: CR 7-4100 Independent 

President Emil Denemark 

General, Comm. Mgr Bill Mack 

Chief Engineer Edward Jacker 



367 



ILLINOIS saE=!sa5Sss6=ssffiKsssasa!=s!=ss=isaEas:i!=!Sa!=!tae3^^ 



WAIT— Chicago— 1941 

Frequency: 820 Kc Power: 5000 Watts, d. 

Owned-Operoted By Radio Station WAIT 

Bus.-Studio Address 188 W. Randolph St. 

Tel.: FR 2-0660 Independent 

Station Rep Avery-Knodel 

Gen. Mgr., Prog. Dir Robert O. Miller 

Chief Engineer Harry Berg 

WGES-Chicago-1924 

Frequency: 1390 Kc Power: 5000 Watts d. 

Owned By Radio Station WGES 

Bus. Address 2708 W. Washington Blvd. 

Tel.: SA 2-1700 Independent 

General Manager John A. Dyer 

Commercial Mgr Elizabeth M. Hinxmom 

Sa>as Promotion Manager K. P. Freda 

Program Director Herbert Rudolph 

Chief Engineer William Shunk 

WAAF-Chicago-1922 

Frequency: 950 Kc Power: 1000 Watts, d. 

Owned-Operated By Corn Belt Pub., Inc. 

Business Address 221 N. LctSalle St. 

Tel.; RA 6-1932 Independent 

Representative Forjoe 

President H. Thieman 

General, Comm. Mgr Thomas L. Davis 

Publicity Director Jack McQuire 

Chief Engineer Carl W. Ulrich 



WHrC-Chicago-1925 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By WHFC, Inc. 

Address 3350 S. Kedzie Ave. 

Tel.: CL 4-7411 Independent 

Rep Charles Bernard 

General Manager ^Richard W. Hoffman 

Chief Engineer E. P. Hayes 

WIHD-Chicago-1927 

Frequency: 560 Kc Power: 5000 Wertto 

Owned-Oper. By ... . Westinghouse Bcstg. Co. 

Business Address 400 N. Michigan Ave. 

Tel.: WHitehaU 4-2170 Independent 

Representative AM Radio Sales 

Vice President Ralph L. Atlas 

General Manager Gordon W. Davis 

Commercial Manager Bennett O. Scott 

Sales Prom.. Publicity Dir John P. Holland 

Chief Engineer Kenneth C. Shirk 

Owners of: KPIX, San Francisco, Calif; WO WO, 
Fort Wayne, Ind; WBZ-WBZA, Boston-Spring- 
field, Mass; WBZ-TV, Boston, Mass; KYW, Cleve- 
land, O.; KYW-TV, Cleveland, O.; KEX, Portland, 
Ore; KDKA, Pittsburgh, Pa; KDKA-TV, Pitts- 
burgh, Pa; WJZ-TV, Baltimore, Md; WBZ-FM, 
Boston, Mass; KDKA-FM, Pittsburgh, Pa; KITW- 
FM, Cleveland, O; KEX-FM, Portland, Ore; 

WJJD-Chicago-1934 

Frequency: 1160 Kc Power: 50,000 Watts 

Owned-Oper. By Plough Bcstg. Co. 

Bus.-Studio Address . . . 230 N. Michigan Are. 
Tel.: ST 2-5466 Independent 



WAIT 

THE WORLD'S MOST 
BEAUTIFUL MUSIC 

MUTUAL AWARD WINNING NEWS 



820 on the dial 



Chicago, HI. 



368 



^5&i!:3SiJrswe=£=ft:i£iS=!£=CrSie=^^ ILLINOIS 



Representative . . Radio-TV Representatives, Inc. 

President Harold R. Krelstein 

Gen., Sta. Mgr Frederick G. Harm 

Commercial Mgr. Lloyd Webb 

Sales Prom., Pub. Dir.. Fred Livingston 

Program Dir Ralph Blank 

Chief Eng Walter F. Myers 

WLS-Chicago-1924 

Frequency: 890 Kc Power: 50,000 Watts 

Owned-Oper. By American Bcstg. 

Business Address 1230 Washington Bhrd. 

Tel.: MO 6-9700 ABC 

R«prM6ntative John Blair 

PresidMit James E. Edwards 

Gen., Sta. Mgr Ralph Beaudin 

Sales Prom., Pub. Dir Roland Sack 

Program Director Harold Safford 

Chief Engineer Thom<zs Rowe 

WMAQ-Chicago-1922 

Frequency: 670 Kc Power: 50,000 Watts 

Owned-Operoted By. .National Bcstg. Co., Inc. 

BuMness-Studio Address Merchandise Mart 

Tel.: SU 7-8300 NBC 

Representative NBC Radio Spot Sales 

President (NBC) Robert E. Kintner 

V.P. (NBC), Gen. Mgr Lloyd E. Yoder 

Sales Manager Robert Mc Aulif fe 

Sales Promotion Manager John M. Keys 

Prog. Mgr Richard Johnson 

Publicity Director Chet Campbell 

Chief Engineer Howard Luttgens 

WSBC-Chicago-1925 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By WSBC Bcstg. Co., Inc. 

Business-Studio Address .. 2400 W. Madison St. 

Tel.: MO 6-9060 Independent 

Representative Devney 

Pres., Gen. Mgr., Ch. Eng Louis B. Lee 

Comm. Mgr Marge Strasser 

Program Dir Robert J. Lee 

W C G 0— Chicago Heights— 1959 

Frequency: 1600 Kc Power: 1000 Watts 

Owned By South Cook Bcstg.. Inc. 

Address 119 Olympic Plaza 

Tel.: Skyline 6-6100 Independent 

President, Gen. Mgr A. V. Santucci 

Commercial Manager Anthony D'Amico 

Program Director Joe Franchina 

Publicity Director Bill Biendorff 

WHOW-Clinton-1947 

Frequency: 1520 Kc Power: 1000 Watts d. 

Owned-Operated By Combelt Bcstg. Co. 

Business Address 4OIV2 S. Side Sq. 

Tel.: 305 Independent 

Representative Holman 

President J. R. Livesay 

Gen Mgr., Chief Eng RoUand O. Looper 

Comm. Sales Prom. Mgr Jim Williams 

WDAN-Danville-1938 

Frequency: 1490 Kc Power: 250 Watts 



Owned-Operated By . . . Northwestern Pub. Co. 

Address 1500 N. Washington 

Tel.: Hickory 2-1700 CBS 

Representative Everett-McKinney, Inc. 

General Manager Robert J. Burow 

Sta. Mgr Max Shaffer 

Program Dir Honore Ronan 

Chief Engineer Norlyn Dossey 

WITY-Danville-1953 

Frequency: 980 Kc Power: 1 Kw. 

Owned Vermilion Bcstg. Corp. 

Address P. Oi Box 142 

Tel.: Hickory 6-1312 Independent 

Representative Bum-Smith 

President Gilbert E. Metzger 

Gen., Sta. Mgr Elzer Marx 

Commercial Manager Tom Zeppelin 

Program Director Robert Bivans 

Chief Engineer Taylor Clawson 

WDZ— Decalur— 1921 

Frequency: 1050 Kc Power: 1000 Watts d. 

Owned-OperaJed By Mid-States Bcstg. Co. 

Business-Studio Address 265 S. Park St. 

Tel.: 3-9744 Independent 

Representative Peters, Griffin, Woodward 

Pres., Gen. Mgr Frank C. Schroeder, Jr. 

Commercial Manager Clark O. Whitman 

Program Director Harry Michaels 

Chief Engineer Willard F. Hall 

WSOY-Decalur-1925 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Illinois Bcstg. Co. 

Address 1100 E. Pershing Road 

Tel.: 5371 CBS 

Representative Weed 

President Frederick W. Schaub 

Station Manager Robert B. King 

Program Director H. Downey Hewey 

Chief Engineer Allan Doyle 

WLBK-De Kalb-1947 

Frequency: 1360 Kc Power: 500 Watts d. 

Owned-Oper. By. .DeKalb Radio Studios, Inc. 

Business-Studio Address 711 N. First St. 

Tel.: 6-3485 Independent 

Representative Sears & Ayer 

Pres., Gen. Mgr George C. Biggar 

Commercial Manager Richard Meier 

Program Director R. C. Brown 

Chief Engineer W. Dean Claytou 

WDQN— Du Quoin— 1951 

Frequency: 1580 Kc Power: 250 Watts 

Owned-Oper. By DuQuoin Bcstg. Co. 

Address Music Center 

Tel.: LI 2r3894 KBS 

Representative Devney 

Pres., Gen. Mgr M. R. Lankford 

Comm. Sales Prom. Mgr Gene Showalter 

Chief Engineer E. Neil Pike 



369 



ILLINOIS SKS=aaMsae3£3j=Gitseas=a=a=s»s=!>=s:ffiai=s=a=£es=stassa!S^^ 



WAMV-EasiSt.Louis-1935 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Hess-Hawkins Co. 

Business Address 5th & Broadway 

Tel.: BRidge 1-4625 Independent 

Sta. Representative Gill-Pema 

President Louis Strick 

General, Sta. Mgr Earl Harper 

Program, Publicity Dir Dan Stengel 

Sales Prom. Mgi Elmer Willrich 

Chief Engineer. Erie White 

WCRA-Effingham-1947 

Frequency: 1090 Kc Power: 250 Watts, d. 

Owned-Operated By Effingham Bcstg. Co. 

Address 110 N. Banker St. 

Tel.: 1090 Independent 

Newspaper Aifil Daily News; Pekin Times 

Representativie Devney 

President Joseph E. McNaughton 

Gen. Mgr George Walker 

Commercial Mgr Burl Lauter 

Ch. Eng., Program Dir Joe Spear 

WRMH-Elgin-1949 

Frequency: 1410 Kc Power: 500 Watts 

Owned-Oper. By The Elgin Bdcstg Co. 

Address 156 Division St. 

Tel.: SH 1-7700 Independent 

News Aff il Pekm Times, Yuma Sun 

Representative Devney 

Pres., Gen. Mgr. J. Richard Sutter 

WEAW-Evanston-1953 

Frequency: 1330 Kc Power: 1000 Watts 

Owned No. Shore Bcstg. Co., Inc. 

Address Box 1330 

Tel.: UN 4-7600 Independent 

Reps Good Music Ccstrs., Walker-Raualt 

Pres., Gen. Sta. Mgr Edward A. Wheeler 

Commercial Manager Don Springgate 

Chief Engineer Donald Larsen 

WHMP-Evanslon-1946 

Frequency: 1590 Kc Power: 1000 Watts d. 

Owned-Oper. By. .Evanston Broadcasting Co. 
Bus.-Studio-Transmitter. . . .1580 Sherman Ave. 

Tel.: GR 5-1590 Independent 

Representative Devney 

President Angus D. Pfaff 

Program Director Channing Overfon 

Sales Prom. Mgr Glenn L. Hammer 

Chief Engineer Eugene Cummings 

WriW-Fairfield-1953 

Frequency: 1390 Kc Power: 500 Watts d. 

Owned-Oper. By . . . Wayne County Bcstg. Co. 

Address Box 72 

Tel.: 2159 KBS 

Representative Grant Webb 

General Manager Thomas S. Land 

Commercial Mgr Garnet Williams 

Program Director Gladys Onstott 

Chief Engineer Gil Wallace 



WFRL— Freeport— 1947 

Frequency: 1570 Kc Power: 1000 Watts d. 

Owned By Triad TV Corp. 

Business-Studio Address 9 N. Chicago Ave. 

TeL: Adams 2-5171 Independent 

Representative Headley-Reed 

President C. Wayne Wright 

General Mgr Dave Taylor 

Prog. Dir Bud Walters 

Publicity Dir Dick Carroll 

Chief Engineer LaVerne G. Bawinkei 

WGIL-Galesburg-1937 

Frequency: 1400 Kc .Power: 250 Watts 

Owned-Oper. By Galesburg Bcstg. Co., Inc. 

Business Address 60 S. Kellogg 

Tel.: 4626 Independent 

Newspaper Affiliation .... Daily Register Mail 

Gen., Sta. Mgr Georg«e D. Donaldson 

Chief Engineer R. L. Baughman 

WAIK-Galesburg-1959 

Frequency: 1590 Kc Power: 5000 Watts d. 

Owned By Webster Broadcasting Co. 

Address ; . 36 Park Plaza 

TeL: Dickens 2-3161 .Independent 

Sta. Representative Burn-Smith Co. 

President F. C. Webster. Jr. 

GeneraL Sta. Mgr . .J. Kent Hackteman 

Comm., Prom. Mgr. Ed F. Libby 

WEBQ— Harrisburg— 1923 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By First Trust Association 

Business-Studio-Transmitter 100 E. Poplar St. 

Tel.: Clearbrook 3-7282 KBS 

Gen.-Station-Comm. Mgr Inglis M. Taylor 

Sales Prom. Mgr Ed Topper 

Program Director Norma Slaton 

Publicity Director Charles Branum 

Chief Engineer Harvey H. Slaton 

WMCW-Harvard-1955 

Frequency: 1600 Kc Power: 500 Watts 

Address 205 E. Brainard 

c/o Mrs. Esther Blodgett 

WJPF-Herrin-1940 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Egyptian Bcstg. Co. 

Business Address P.O. Box 179 

TeL: 381-382 MBS 

Representative Holman 

President Maybelle J. Lyerla 

Gen.. Sta. Mgr Charles R. Cook 

Sales Promotion Manager Fred Simmons 

Program Director Louise Samuel 

Publicity Director .Frank Samuel 

Chief Engineer Ben E. Orf 

WLDS— Jacksonville— 1941 

Frequency: 1180 Kc Power: 1000 Watts d. 



370 



Owned. Jocksonyille Radio & TV Bcstg. Corp. 

Business Address Fox Theatre Bldg. 

Tel.: Chestnut 5-7171 Independent 

Newspaper Affil Journal-Courier 

Representative Hal Holmcoa 

President Robert Fay 

Gen., Sta. Mgr R. Karl Baker 

Program Director Byron Halter, Jr. 

Chief Engineer G. J. Cassens 

WJOL— Joliet— 1929 

Frequency: 1340 Kc Power: 250 Wotta 

Owned-Operated By WJOL, Inc. 

Business-Studio-Transmitter. . . ,601 Walnut St. 

Tel.: Joliet 6-4761 Independent 

Representative John Pearson 

Pres., Gen. Mgr Joseph F. Novy 

Station Manager J. F. Cemy 

Prog. Dir Eileen Caron 

Chief Engineer Frank Woodcroft 

WKAN— Kankakee— 1947 

Frequency: 132t) Kc Power: 1000 Watta d. 

Owned-Operated By WKAN Radio, Inc. 

Business Address 183 N. Schuyler Ave. 

Tel.: WEUs 3-6633 Independent 

Newspaper Affiliation Daily Journal Co. 

Representative Sears-Ayer 

President Burrell Small 

General Manager Bruce Brown 

Station Manag«er Robert Hawkins 

Sales Manager Donald R. Hoover 

Program Director Orren Allain 

Chief Engineer Richard Eckels 

WKEI— Kewanee— 1952 

Frequency: 1450 Kc . .Power: 100 Watts 

Owned-Operated By WKEI Bcstg. Co. 

Address 202 Va N. Tremont 

Tel.: 4471 KBS 

Representative H. F. Best 

Pres., Gen. Mgr., Chf . Engr E. D. Scondrett 

WTAQ-LaGrange-1950 

Frequency: 1300 Kc Power: 500 Watts n. 

Owned-Oper. By S & S Bcstg. Co. 

Address Box 408 

Tel.: FL 2-1300 Independent 

President Charles Sebastian 

Station Manager Arthur L. Schlaman 

Program Dir Ted Carlson 

Sales Prom. Mgr Ralph Faucher 

Chief Engineer William Wardle 

WLPO-LaSalle-1947 

Frequency: 1220 Kc Power: 1000 Watts d. 

Ovmed By La Salle Covmty Bcstg. Corp. 

Address P.O. Box 215 

TeL; CApitol 3-3100 Independent 

Newspaper Affiliation .... Daily News Tribune 

Representative Grant Webb 

President Peter Miller 

Gen. Mgr William Holm 

Program Director Dan Dunlop 

Publicity Director Laverne Waltman 

Chief Engineer Lawrence McCann 



ILLINOIS 

W A K 0— Lawrenceville— 1959 

Frequency: 910 Kc Power: 500 Watts, d. 

Owned By Lawrenceville Bcstg. Co. 

Address Box 210 

Tel.: 910 Independent 

Partner Ray J. Lanldord 

WPRC-Lincoln-1951 

Frequency: 1370 Kc Power: 500 Watts d. 

Owned-Oper. By Prairie Radio Corp. 

Address P. O. Box 37 

Tel.: 1370 ...KBS 

Representative Sears & Ayer 

Pres.. Gen. Mgr Ray F. Knochel 

Chief Engineer Donald Thompson 

WSMI-Litchfield-1950 

Frequency: 1540 Kc Power: 1000 Watts d. 

Owned-Oper. By Mid-Illinois Bcstg. Co. 

Address Box 241 

Tel.: 100 Independent 

Pres., Gen. Mgr Hay ward L. Talley 

Program Director Don Yaeger 

WKAI-Macomb-1947 

Frequency: 1510 Kc Power: 250 Watts d. 

Owned-C^erated By WKAI Bcstg. Co. 

Address 113 E. Carroll St. 

Tel.: TEmple 3-4129 KBS 

Newspaper Affiliation Daily Journal 

President William H. Rudolph 

General Manager Robert E. Douglas 

WGGH-Marion-1949 

Frequency: 1150 Kc Power: 5000 Watts d. 

Owned-Operated By Marion Bcstg. Co. 

Business Address P. O. Box 311 

TeL: WYandotte 3-8102 Independent 

Representative Sears & Jiy»» 

Pres., Chief Eng George W. Dodds 

Gen., Sta., Comm. Mgr Jim Duncan 

WLBH-Mattoon-1946 

Frequency: 1170 Kc Power: 250 Watts d. 

Owned-Operated By Mattoon Bcstg. Co. 

Bus.-Studio Address 1632 Va B'way Ave. 

Tel.: AD 4-6464 Independent 

Representative Holman 

President, Gen.-Station Mgr J. R. Livesoy 

Commercial Manager Ken Wooddell 

Sales Prom. Mgr Robert Veech 

Program Director Robert Guess 

Chief Engineer Ray Llvesoy 

WMOK-Metropolis— 1951 

Frequency: 920 Kc Power: 1,000 Watts d. 

Owned-Oper. By Fort Massac Bcstg. Co. 

Business Address 409 Ferry St. 

Tel.: 2106 KBS 

Sta. Representative Grant Webb 

General Sta. Mgr V. G. Smith 

Program Director Ben Smith 

Chief Engineer Carlos M. Steele 



371 



ILLINOIS 

WQUA-Moline-1946 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Oper. By Radio Moline 

Address 1319 Fifth Ave. 

Tel: 4-6727 .ABC 

Representative Geo. P. Hollingbery Co. 

Co-owners , L. H. & B Small 

General Manager J. Maxim Ryder 

Commercial Manager Lester Johnson 

Program Director James McKirmey 

Chief Engineer Jack Teiken 

W R A M— Monmouth— 1957 

Frequency: 1330 Kc Power: 1 Kw. 

Owned Prarieland Bcstrs. 

Address First & Main St. 

Tel.: 666 • • • Independent 

Representative Pearson 

Gen. Mgr Stephen P. Bellinger 

Comm. Mgr Richard V. Taber 

Chief Engineer Fred Hoy 

WVMC— Mount Carmel— 1948 

Frequency: 1360 Kc Power: 500 Watts 

Owned WVMC 

Business Address Box 450 

Tel.: 1360 Independent 

President Stephen P. Bellinger 

Gen., Comm. Mgr Charles H. Green 

Program Director David K. Naber 

Chief Engineer Eugene Garrett 

WMIX— Mt. Vernon— 1946 

Frequency: 940 Kc Power: 5000 Watts, d. 

Owned-Oper. By. . .Mt. Vernon Radio & TV Co. 

Address 121 V2 N. 9th Street 

Tel.: 3500 Independent 

Representative John E. Pearson Co. 

President John Russell Mitchell 

General Manager Claude E. Schock 

Comm. Mgr Bob Whitaker 

Program Director Frank Lewis 

Chief Engineer Dick Cole 

W I N I— Murphysboro— 1954 

Frequency: 1420 Kc Power: 500 Watts d. 

Owned-Oper. By. .Martha D. & Robert M. Rapp 

Business Address P.O. Box 647 

Tel.: 282 KBS 

Representative Hil F. Best 

Gen., Sta. Mgr Lew Barwick 

Chief Engineer Lester D. Bilderback 

WOPA— Oak Park— 1950 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Village Bcstg. Co. 

Address 408 S. Oak Park Ave. 

Tel.: VI 8-5760. Independent 

Representative Howard 

General Manager E. Sonderling 

Station Mgr Al Michel 

Chief Engineer. Sidney Schneider 



WVLN-Olney-1947 

Frequency: 740 Kc Power: 250 Watts d. 

Owned-Operated By Illinois Bcstg. 

Address 302 '/z Main St. 

Tel.: EX 3-2156 Independent 

Newspaper Affil Decatur Herald-Review 

Sta. Representative ,^ Holman 

Pres., Fred W. Schaub 

Exec. V.P M. Lindsay 

General, Comm. Mgr Charles R. Griggs 

Prog. Dir Joe Kosack 

Chief Engineer Donald Schnell 

WCMY-Ottawa-1952 

Frequency: 1430 Kc Power: 500 Watts d. 

Owned-Operated By Carl H. Meyer 

Address 417 W. Madison St. 

Tel.: Hempstead 3-1430 ..Independent 

Sta. Representative Sears & Ayer 

Pres., Gen. Mgr., Ch. Eng Carl H. Meyer 

Comm. Mgr D. M. Meyer 

WPRS-Paris-1951 

Frequency: 1440 Kc Power: 500 Walts d. 

Owned-Operated By Paris Bcstg. Corp, 

Address Box 262 

Tel.: 5-0153 Independent 

Pres., Gen. Mgr Adlai C. Ferguson, Jr. 

Commercial Mgr James D. Savoye 

Prog. Dir John Powell 

Publicity Dir Gene Tyler 

Chief Engineer Richard Slater 

WSIV-Pekin-1946 

Frequency: 1140 Kc Power: 1000 Watts d. 

Owned-Operated By Pekin Bcstg. Co., Inc. 

Business Address 15 South Capitol St. 

TeL: 6-2134 Independent 

Representative Sears & Ayer 

Pres., Gen. Mgr W. Kenneth Patterson 

Sta. Mgr., Pub. Dir. George C. Udry 

Comm., Sales Prom. Mgr William Hill 

Program Director Roland Struhbar 

Chief Engineer Lowell Lovely 

WAAP— Peoria— 1960 

Frequency: 1350 Kc. Power: 1000 w. d., 1 wt. n. 

Owned By Peoria Bcstg. 

Address P. O. Box 1350 

Tel.: 4-9113 NBC 

Sta. Rep Headley-Reed 

President John Cleary 

General Mgr Irving S. Raskin 

Asst. Station Mgr Andrew G. Spiegel 

Chief Engineer Arthur Hardenbrook 

WIRL-Peoria-1948 

Frequency: 1290 Kc Power: 5000 Watts 

Owned-Op«r. By Frudeger Bcstg. Co. 

Bus.-Studio Address 121 N. Jefferson Ave. 

Tel.: 4-9239 Independent 

Representative H-R 

President Robert W. Frudeger 

General Mgr Howard H. Frederick 

Program Director Robyn Weaver 

Chief Engineer Roy Schneider 



372 



asaes&aacs=Q=!£a£=a:K:^sfcasiS:^aMsas=s»s:ss:is:ffii5=a=seas::a^^ ILLINOIS 



WMBD-Peoria-1927 

Frequency: 1470 Kc Power: 5000 Watts 

Owned-Oper. By WMBD, Inc. 

Address 212 S.W. Jelierson Are. 

Tel.: 6-0711 CBS 

Reps Peters, Grifiin, Woodward, Inc. 

Pres Charles C. Caley 

Vice Pres Robert O. Runnerstrun 

Station Mgr Hal Svinberg 

Program Dir Bill Mayer 

Publicity Dir Mike Uhruh 

Chief Engineer George Pyle 



WPEO— Peoria— 1946 

Frequency: 1020 Kc Power: 1000 Watts d. 

Owned-Oper. By Radio One Corp. 

Address 614-A Main St. 

Tel.: 4-9249 Independent 

Sta. Representative Adam Young 

General Manager Guy Fowler 

Commercial Manager Kenneth V.Baugh 

Program Director Harry Harrison 

Chief Engineer Gerald Devore 



WBBA-Pittsfield-1954 

Frequency: 1580 Kc Power: 250 Watts d. 

Owned Pike Broadcasting Co. 

Address P.O. Box 329 

Tel.: 650 Independent 

Representative Continental Radio Sales 

President G. B. Meyer 

Sta. Mgr., Chief Eng Frank Luepke 

WGEM-Quincy-1947 

Frequency: 1440 Kc Power: 1000 Watts d. 

Owned-Operated By Quincy Bcstg. Co. 

Business-Studio Address Hotel Quincy 

Tel.: BA 2-6840 ABC 

Newspaper Affiliation ... Quincy Herald Whig 

Representative Young Reps., Inc. 

President T. C. Oakley 

General Manager Joe Bonansinga 

Comm. Mgr J. Ben Stewart 

Prog. Dir Fred Colgan 

Pub. Dir Hal Heidbreder 

Chief Engineer Frank E. Loughlin 

WTAD-Quincy-1927 

Freq.: 930 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned-Operated By Lee Bcstg., Inc. 

Address WCV Bldg. 

Tel.: BA 2-6200 CBS 

Newspaper Affiliation . . . Hannibal Courier Post 

Sta. Representative Branhan 

President Lee P. Loomis 

Exec. Vice Pres Herbert R. Ohrt 

Gen., Nat'l Sales Mgr Walter J. RothschUd 

Asst. NatL Sis., Comm. Mgr.. Wayne W. Cribb 

Admin. Asst Robert W, Eickmeyer 

Program Director Hal Barton 

Prom. Dir Richard Moore 

Chief Engineer J. E. Gray 



WTAY-Robinson-1956 

Frequency: 1570 Kc Power: 250 Watts d. 

Owned-Oper. By Ann Broadcasting Corp. 

Business Address P.O. Box 266 

Tel.: 1373 KBS 

Representative Hil F. Best 

Pres., Gen. Mgr Kathryn A. Duncan 

Station, Comm. Mgr Jack Weber 

Program Director Laura L. Nolen 

Publicity Dir Dick Stevens 

Chief Engineer Harold Vandament 

WROK-Rockford-1929 

Freq.: 1440 Kc. .Power: 1 Kw. d.; 500 W. n. 
Owned-Operated By ... Winnebago News. Inc. 

Bus.-Studio Address Rockford News Tower 

Tel.: Woodland 2-6621 ABC 

Representative H-R 

President E. K. Todd 

Gen., Sta. Mgr John L Dixon 

Commercial Manager David Salisbury 

Sis. Prom. Mgr., Pub. Dir Betty L. Thro 

Program Director Maurice P. Owens 

Chief Engineer Maurice H. Nelson 



WRRR— Rockford— 1953 

Frequency: 1330 Kc Power: 1000 Watts 

Owned-Operated by Radio Rockford, Inc. 

Address 113 S. Coiut St. 

Tel.: Woodland 8-1869 Independent 

Newspaper Affil Daily Journal 

Representative Radio-TV Reps. 

President Burrell L. Small 

General, Comm. Mgr Ward W. Hartman 

Program Director H. Irving Tingley 

Chief Engineer George Reynolds 

WHBr-RockIsland-1925 

Frequency: 1270 Kc Power: 5000 Watts 

Owned-Operated By Rock Island Bcstg. Co. 

Business-Studio Address Telco Bldg. 

Tel.: RI 6-5441 CBS 

Newspaper Affiliation. . . .Rock Island Argus 

Representative Hyett, Avery-Knodel 

President Ben H. Potter 

V.P., Gen., Sta. Mgr Leslie C. Johnson 

Asst. Mgr., Dir. Soles Maurice Corken 

Sales Prom. Mgr Heber Darton 

Program Dir Frank S. Hicks 

Publicity Dir Fern Hawks 

Chief Engineer Robert J. Sinnett 

WJBD— Salem— 1956 

Frequency: 1350 Kc Power: 500 Watts, d. 

Owned Salem Bcstg. Co. 

Address 121 S. Walnut St. 

Tel.: 2000 Independent 

Representative Grant Webb 

Partnership B. Davidson & T. S. Land 

President Thomas S. Land 

General, Sta. Mgr., Ch. Eng.. . . .Bryan Davidson 

Prog. Dir Coley Cowan 

Comm., Prom. Mgr John Scrivner 



373 



ELLINOIS'INDIANA ;=swfc^=Sfc:ifcifcifci&i^:i&=a=i£=sg=&i&i£^^ 



WHCO-Sparta-1955 

Frequency: 1230 Kc Power 250 W. 

Owned Hirsch Communication Eng. Corp. 

Address . . 324 Broadway, Cape Girardeau, Mo. 

Tel.: SP 333 Independent 

Sta. Representative Headley-Reed 

President Robert O. Hirsch 

Station Manager. Jack Scheper 

WCVS-Springfield-1926 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By WPFA Radio, Inc. 

Address 3001 S. Fourth St., Springfield, 111. 

. .Tel.: KIngswood 4-9855 ABC 

Sta. Representative Weed 

President J. William O'Connor 

General, Sta. Mgr Ken Spengler 

Commercial Mgr Clark Whitman 

Sales Prom. Mgr Jim Williams 

Program Dir Doc Neeld 

Publicity Dir Rock Hudsen 

Chief &igineer Dick Ashenfelter 

WMAY-Springfield-1950 

Freq.: 970 Kc... Power: 1 Kw. d.; 500 W. n. 

Owned-Oper. By Lincoln Bcstg. Corp. 

Address 711 Myers Bldg. 

Tel.: Kingswood 5-1766 NBC 

Representative John E. Pearson 

President, Gen. Mgr Gordon Sherman 

Commercial Mgr John O'Shea 

Program Director Syl Binkin 

Sales Prom. Publicity Dir Mel Kampe 

Chief Engineer Melvin Feldman 

WTAX-Springfield-1930 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By WTAX, Inc. 

Business Address 712 S. 31st St. 

Tel.: 2-4441 CBS 

Sta. Representative Gill-Pema 

Pres., Gen. Mgr. Oliver J. Keller 

Commercial Manager O. J. Keller, Jr. 

Sales Promotion Manager W. J. Simon 

Chief Engineer Bill Gustafson 

WSDR-Sterling-1949 

Frequency: 1240 Kc Powier: 100 Watts 

Owned-Oper. By Blackhawk Bdcstg. Co. 



Address Lawrence Bldg. 

Tel.: Main 5-3400 Independent 

Pres., Gen. Mgr. Sam Bartlett 

Comm. Mgr Lillian Bartlett 

Asst. Sta. Mgr John Rohwer 

Chief Engineer Ed Fisher 

WIZZ-Slrealor-1953 

Frequency: 1250 Kc ^ .Power: 500 Watts d. 

Owned-Oper. By Streator Bcstg. Co. 

Address Box 377 

TeL: 2-2947 Independent 

Representative John E. Pearson 

General Manager Vernon R. Nunn 

Comm. Mgr Jack Hallstrom 

Program Director Kes Pollock 

Chief Engineer Verne Buland 

WTIM-Taylorville-1949 

Frequency: 1410 Kc Power: 1000 Watts d 

Owned-Operated By Moyer Bcstg. Co. 

Address Hotel Frisini 

Tel.: VAn Dyke 4-3368 Independent 

Representative Continental 

President Roger Moyer 

General Manager James C. Hilderbrand 

Chief Engineer Max Cline 

WKRS-Waukegan-1949 

Frequency: 1220 Kc Power: 1000 Watts d. 

Owned-Operated By News-Sun Bcstg. Co. 

Business Address P. O. Box 500 

Tel.: DElta 6-7900 Independent 

Newspaper Affiliation .... Waukegan News-Sun 

Representative Devney 

Gen., Comm. Mgr. Alfred F. Sorenson 

Program Director Frank Linn 

Sales Prom. Mgr Jerry Cray 

Chief Engineer Stanley G. Chadwick 

WFRX-West Frankfort— 1951 

Frequency: 1300 Kc Power: 1000 Watts d. 

Owned Pyramid Radio Bcstg. & TV Co. 

Address P. O. Box 359 

TeL: 1300 Independent 

Representative Hal Holman 

President Dr. Guy W. Lambert 

General, Comm. Mgr Walter C. Schaler 

Program Director Kenneth E. Knight 

Publicity Director Billy E. Spangler 

Chief Engineer Everett T. Kennedy 




WCBC-Anderson-1946 

Frequency: 1470 Kc Power: 1000 Watts d. 

Owned-Operated By Civic Bdcstg Corp. 

Address 2000 State Rd. 67 West 

TeL: 3-5321 MBS-KBS 

Station Rep Hil Best 

President , . .Alfred B. Smith 



General Manager Loren F. Bridges 

Publicity Director Brandt Gustavson 

Chief Engineer Vem Leighton 

WHBU-Anderson-1923 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By. . .Anderson Bcstg. Corp. 



374 



=55;3«5=5««P5P55=e=5P35::^i;=55;:^^ INDIANA 



Business-Studio 640 Citizens Bank Bldg. 

Tel.: 7791 CBS 

Representative Walker-Rawalt 

President C. Bxuce McConnell 

General Manager John R. Atkinson 

Chief Engr W. J. Hecht 

WBIW-Bedford-1948 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Bedford Bcstg. Co. 

Address P. O. Box 127 

Tel.: BRowning 5-7555 Independent 

Co-owners A. I. & J. H. McGillvra 

W T T S— Bloomington— 1949 

Freq.: 1370 Kc Power 5 Kw. d« 500 W. n. 

Owned-Oper. By Sarkes Tanicm, Inc. 

Business-Studio Address 535 S. Wahiut St. 

Tel.: 2-3366 ABC 

Representative Meeker 

President Sarkes lorzion 

Gen. Mgr.« Prog. Dir Glenn Van Horn 

WBHL-Boonville-1950 

Frequency: 1540 Kc Power: 250 Watts d. 

Owned-Oper. By Boonville Bcstg. Co. 

Address Lynnville Road 

Tel.: 980 KBS 

Pres., Chief Eng H. C. Sanders 

Gen.. Program Dir Norman Hall 

Comm., Sales Prom. Mgr David B. Gentry 

Publicity Dir Olus Justus 

WCSI-Columbus-1950 

Frequency: lOlOKc Power: 500 Watts d. 

Owned-Oper. By White River Bcstg. 

Address Box 469 

Tel.: DRexel 6-7411 Independent 

Newspaper Affilia Rep.-Ccurier, Findlay, O. 

Representative Clark 

President R. L. Heminger 

Gen. Mgr Jack E. Douglas 

Commercial Mgr J. F. Kauper 

Program Dir Donald Pille 

Chief Engineer Max Cockley 

WCNB-Connersville-1948 

Frequency: 1580 Kc Power: 250 Watts d. 

Owned-Operated By News Examiner Co. 

Business-Studio Address 406 Central Ave. 

Tel.: 1950 Independent 

Newspaper Aff il News Examiner 

-Representative Gill-Perna 

Secretary G. S. Tatman 

Station, Comm. Mgr E. M. Jackson 

Program Dir Francis E. Chomel 

Chief Engineer Arthur J. Smith 

WCMR-Elkhart-1956 

Frequency: 1270 Kc Power: 5 Kw. d. 

Owned By Clarence C. Moore 

Business Address Box 261 

Tel.: JA 3-4567 Independent 

Sta. Representative Gill-Perna 



President, Gen. Mgr Clarence C. Moore 

Commercial Manager Brocks Dawson 

Chief Engineer Samuel C. Smeltzer 

WTRC-Elkhart-1931 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Truth Radio Corp. 

Business Address 3600 Oakland Ave. 

Tel.: JA 3-1960 NBC 

Newspaper Affiliation Elkhart Truth 

Representative H-R Reps 

President John F. Dille, Jr. 

Gen. Mgr Paul C. Brines 

Commercial Mgr Gerard l^aloney 

Asst. Mgr Edwin J. Lasko 

Prog. Dir Edwin Huot 

Sales Prom., Publicity Dir Ken Owens 

Chief Engineer Lester Zellmer 

WEOA-Evansville-1936 

Frequency: 1400 Kc Powen 250 Watts 

Owned WEHT, Inc. 

Business-Studio Address Box 395 

Tel.: HArrison 2-4171 CBS 

Representative Gill-Perna 

President Edwin G. Richter, Jr. 

General Manager William R. Hight 

Prog. Dir P»eter Dooley 

Publicity Director Priscilla Finberg 

Chief Engineer William Schultz 

WGBr-Evansville-1923 

Frequency: 1280 Kc. Power: 5 Kw. d.; 1 Kw. n. 

Owned-Operated By On The Air, Inc. 

Business-Studio Address. . .1001 Diamond Ave. 

1^1.: HA 2-1171 NBC 

Representative Weed & Co. 

President Henry B. Walker 

General, Sta. Mgr Martin L. Leich 

Program Director Mrs. Pat Roper 

Chief Engineer Erwin P. Schoeny 



WIKY-Evansville-1947 

Frequency: 820 Kc Power: 250 Watts d. 

Owned-Oper. By . . . South Central Bcstg. Corp. 

Address Box 148 

Tel.: Harrison 4-8284 Independent 

Representative John E. Pearson Co. 

Pres., Gen.-Sta. Mgr Jolin A. Engelbrecht 

Chief Engineer George F. Stolts 

WJPS-Evansville-1948 

Frequency: 1330 Kc. Power: 5 Kw. d.; 1 Kw. n. 

Owned-Operated By WJPS. Inc. 

Business-Studio Address 206 Main St 

Tel.: HArrison 5-2221 ABC 

Representative Boiling 

President Robert S. Davis 

General, Piiblic Dir Verne Paule 

Commercial Manager R. L. Byers 

Program Director James G. Hearon 

Sales Prom. Director Howard Bright 

Chief Engineer John F. Brown 



375 



IHDIONA 

WANE-Ft. Wayne-1948 

Frequency: 1450 Kc Power: 250 Watts 

Owned Indiana Broadcasting Corp. 

Address 2915 W. State Blvd. 

Tel.: ANthony 9411 CBS 

Sta. Representative H-R Rep. 

President C. Wrede Petersmeyer 

General Manager. Reid D. Chapman 

Commercial Mgr Merlin Smith 

Program Dir James Holston 

Chief Engineer C. E. Wallace 

Owners of: WISH-AM-TV, Indianapolis; WANE- 
TV, Fort Wayne; KOTV, Tulsa, Okla; KHOU-TV, 
Houston, Tex; KXTV, Sacramento, Calif; 

WGL-Ft. Wayne-1924 

Frequency: 1250 Kc Power: 1000 Watts 

Owned-Oper. By. .News-Sentinel Bcstg. Co., Inc. 

Bus.-Studio Address 201^2 W, Jefferson St. 

Tel.: Estabrook 3366 ABC 

Newspaper Affiliation News-Sentinel 

Representative Heodloy-Reed 

President Helene R. Foellinger 

Gen., Sta., Comm. Mgr Merrill C. Johnson 

Program Director William Hausman 

Publicity, Prom. Mgr Jean Huntley 

Chief Engineer Damon Wilson 

WKJG-Fl. Wayne-1947 

Frequency: 1380 Kc Power: 5000 Watts 

Owner WKJG, Inc. 

Business-Studio Add 2633 W. State Blvd. 

Tel.: ANthony 2295 NBC 

Representative H-R 

President John F. Dille, Jr. 

Vice Pres Paul Brynes 

Gen. Sta. Mgr Edward G. Thoms 

Commercial Manager Carleton Evans 

Program Dir Paul Dawson 

Chief Eng Eugene A. Chase 

WOWO-Ft.Wayne-1926 

Frequency: 1190 Kc Power: 50 Kw. 

Owner. . .Westinghouse Broadcasting Co., Inc. 
Bus. Studio Address... 124W. Washington Blvd. 

Tel.: AN 9436 Independent 

Sta. Representative AM Radio Sales 

President Donald H. McGannon 

General, Sta. Mgr Edward Wallis 

Commercial Manager H. D. Longs worth 

Safes Prom. Mgr Paul Lindsay 

Program Dir Cal BoUwinkel 

Chief Engineer Hal Brokaw 

Owners of: KPIX, San Francisco, Calif; WBZ- 
WBZA, Boston-Springfield, Mass: WBZ-TV, Bos- 
ton, Mass; KYW, Cleveland, O; KYW-TV, Cleve- 
land, 0; KEX, Portland, Ore; KDKA. Pittsburgh, 
PA; KDKA-TV, Pittsburgh, Pa; WIND, Chicago, 
111; WJZ-TV, Baltimore, Md; WBZ-FM, Boston, 
Mass^; KDKA-FM, Pittsburgh, Pa; KYW-FM, 
Cleveland, O; KEX-FM, Portland, Ore; 

WILO— Frankfort— 1953 

Frequency: 1570 Kc Power: 250 Watts 

Owned Lake Erie Radio & TV Corp. 

Address 52^/2 E. Washington St. 

TeL: 3338 Independent 

Station Rep HU Best 

President Theodore M. Nelson 



Gen. Mgr Howard G. Pearcy 

Commercial Manager Phil Wise 

Program Director James Cronkright 

Chief Engineer D. L. Head 

WGRY-Gary-1950 

Frequency: 1370 Kc v. Power: 500 Watts d. 

Owned-Oper. By WGRY, Inc. 

Address 3669 B'way 

Tel.: TUrner 4-9409 Independent 

Station Rep Grant Webb 

President, Gen. Mgr George Whitney 

WWCA-Gary-1949 

Frequency: 1270 Kc Power: 1000 Watts 

Owned-Qperated By ..Lake Bdcastg Co., Inc. 

Address Hotel Gary 

Tel.: TU 6-9171 Independent 

Station Rep John E. Pearson Co. 

Pres., Gen., Mgr Dee O. Coe 

Asst. Gen. Mgr Joseph A. Haas 

Sales Prom. Mgr Thomas B. March 

Chief Engineer Victor Voss 

WKAM-Goshen-1954 

Frequency: 1460 Kc Power: 1000 Watts, d. 

Owned-Operated By. . .Kosciusko Bcstg. Corp. 

Address Hotel Goshen 

Tel.: 3-2219 .Indeoendent 

President William N. Udell 

General Mgr C. J. Pajakowski 

Chief Engineer Henry Weaver 

WJOB-Hammond-1928 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Oper. By Colby Bcstg. 

Address 6405 Olcott 

TeL: TI 4-1230 Independent 

Pres., Gen. Mgr R. C. Adair 

Station Manager Len Ellis 

Publicity Director Hugh Pieron 

Chief Engineer R. Duensing 

WHLT— Huntington— 1957 

Frequency: 1300 Kc Power: 500 Watts 

Owned-Operated By Radio Huntington, Inc. 

Business Address Hotel LoFontaine 

Tel.: 3404 Independent 

Pres.. Gen. Mgr William J. Warren 

Chief Engineer Charles Yelverton 

W r B M-Indianapolis-1926 

Frequency: 1260 Kc Power: 5000 Watts 

Owned By Time, Inc. 

Address 1330 N. Meridian St. 

Tel.: MElrose 4-8521 ABC 

Repi<esentative Katz 

President W. C. PuUen. Jr. 

V.P., Gen. Mgr Eldon Campbell 

Nat. Sales Mgr Hugh L. Kirby 

Gen. Sales Mgr Henry H. Franz 

Station Mgr Franklin H. Small 

Prom. Mgr. . . , Jerry Chapman 

Program Dir Robert Yeager 

Chief Engineer Bob Flandors 



276 



WGEE— Indianapolis— 1956 

Frequency: 1590 Kc Power: 5 Kw. d. 

Owned Rollins Bcstg. Co. 

Address 4800 E. Raymond St. 

Tel.: FL 9-5591 Independent 

Representative Rollins, Grant 

President O. Wayne Rollins 

General Manager Kersh Walters 

Program Director Ernie Forrester 

Chief Engineer Warren Fooks 

WIBC— Indianapolis— 1938 

Freq. 1070 Kc... Power: 50 Kw. d.; 10 Kw. n. 

Owned-Operated By WIBC. Inc. 

Business Address 2835 N. Illinois St. 

Tel.: WA 4-2861 Independent 

Representative lohn Blair 

President. Gen. Mgr Richard M. Fairbanks 

V.P., Commercial Manager Gilbert I. Berry 

Prog. Dir William L. Dean 

Chief Engineer Robert W. Minton 

W I R E— Indianapolis— 1924 

Frequency: 1430 Kc Power: 5000 Watts 

Owned-Oper. By. ... .Indianapolis Bcstg., Inc. 
Business-Studio Add... 307 N. Pennsylvania St. 

Tel.: ME 5-1541.. NBC 

Newspaper Affil News; Star 

Representative Peters, Giriffin & Woodward 

President Eugene C. Pulliam 

General Manager Willard C. Worcester 

Commercial Mgr Bill J. Shuel 

Sta. Program Dir Donald Bruce 

Prom., Publicity Dir Paul L. Raikes 

Chief Eng Eugene E. Alden 

WISH— Indianapolis— 1941 

Frequency: 1310 Kc. Power: 5 Kw. d.; 1 Kw. n. 

Owned-Oper. By Indiana Bcstg. Corp. 

Business-Studio Address. .1440 N. Meridian St. 

Tel.: ME 4-6411 CBS 

Sta. Representatives H. R. Reps. 

President C. Wrede Petersmeyer 

V.P., General Manager Robert McCoimell 

Sta. Comm. Mgr Robert Ohleyer 

Program Director William E. Frosch Jr. 

P:om., Publicity Dir James R. Nesbit 

Chief Engineer Stokes Greshcon, Jr. 

Owners of: WISH-TV, Indianapolis, Ind; WANE- 

AM-TV, Fort Wayne, Ind; KOTV, Tulsa. Okla; 

KHOU-TV, Houston, Tex; KXTV, Sacramento, 

Calif; 

W X L W— Indianapolis— 1948 

Frequency: 950 Kc Power: 5 Kw. d. 

Owned-Oper. By Radio Indianapolis, Inc. 

Address 3003 Kessler Blvd. 

Tel.: WAlnut 5-6494 Independent 

Representative John Pearson Co. 

President Lyman S. Ayres 

General Manager Robert D Enoch 

Program Director Greg Smith 

Chief Engineer Bert Goetzinger 

WITZ-Jasper-1948 

Frequency: 990 Kc Power: 1000 Watts d. 



INDiANA 

Owned-Operated By . .Jasper on the Air Inc. 

Address South on Hgwy. 45 

Tel.: 678 Independent 

President Dr. Gilbert E. Metigei 

General Manager Dennis J. Keller 

Commercial Manager Al Farber 

Program Director Jack Brandt 

Sales Prom, Publicity Dir Shirley Brenner 

Chief Engineer Peter Russo 

W A W K-Kendallville-1955 

Frequency: 1570 Kc Power: 250 Watts d. 

Owned-Oper. By Noble DeKalb Bqstg. Co. 

Address Box 47 

Tel.: 764 Independent 

V.P., General Manager Paul L. King 

Commercial Manager Weldon Cornell 

Program Director Fred Monahan 

Sales Prom. Dir \» a ' " • v 

Chief Engineer John Hlddle 

WIOU-Kokomo-1948 

Frequency: 1350 Kc Power: 1000 Waits 

Owner Booth Broadcasting 

Business Address 210 Va North Main St. 

Tel.: GL 7-1194 CBS 

Representative Weed 

President John L. Booth 

General, Comm. Mgr John Carl Jeffrey 

Prog. Dir Hugo J. DiSalvo 

Pub. Dir Dorothy Overton 

Chief Engineer Elvin Cunningham 

WASK-Lafayelte-1942 

Frequency; 1450 Kc Power: 250 watts 

Owned Lafayette Bcstg., Inc. 

Business-Studio Address McCarty Lane 

Tel.: Gibson 7-2186 MBS 

President E. Joseph Bannon 

General, Comm. Mgr Dick Pittenger 

Program, Prom. Mgr Henry Rosenthal 

Chief Engineer Joe McLean 

WLOI-LaPorle-1948 

Frequency: 1540 Kc Power: 250 Wotts d. 

Owned-Oper. By. . .La Porte County Bcstg. Co. 

Address P. O. Box 385 

Tel.: 4144 Independent 

Sta. Rep Pearson 

President Dee O. Coe 

Gen. Mgr Robert L. Harris 

Chief Enguieer Victor Voss 

WBTO-Linlon-1953 

Frequency: 1600 Kc Power: 500 Watts d. 

Owned-Oper. By The Linton Bcstg. Co. 

Business Address Highway 54 

TeL: 63 KBS 

President H. C. Sanders 

General Manager H. D. Boardmon 

W S A L— Logansport— 1949 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By. .Logansport Bcstg. Corp. 



377 



INDIANA 

Address P. O. Box 399 

Tel.: 3111 MBS 

President Glenn L. Miller 

Gen., Sta. Mgr Richard E. Jackson 

Comm. Mgr Joe Wiler 

Program Director Gene A. Waters 

Chief Engineer Raymond A. Olson 

WORX-Madison-1953 

Frequency: 1270 Kc Power: 1000 Watts 

Owned-Oper. By. Electronic Lab. Inc. 

Address Telegraph Hill 

Tel.: 1270 KBS 

Representotiye Hil F. Best Co. 

President C. E. Henson 

General Manager Dick Witty 

Chief Engineer Roger Bradley 

WBAT-Marion-1947 

Frequency: 1400 Kc Power: 250 Watts 

Own«d-6p*rat«d By Morion Radio Corp. 

Address P.O. Box 1199 

Tel.: NOrth 4-6239 CBS 

Representative Everett-McKinney 

President Lester G. Spencer 

V. P.. Gen. Mgr Williom Fowler 

Comm. Mgr A. G. Von Dielingen 

Sales Prom. Mgr William Kniesly 

Program Director Mel Strasser 

Chief Engineer Warren Arnelt 



L<ML--<LML— (.— l.ML--(!— <L--(^^^^ 



WMRI-Marion-1955 

Frequency: 860 Kc Power: 250 Watts 

Owned By WMRI, Inc. 

Business Address PEnnsylvania St. 

Tel.: 5705 Independent 

Newspaper Aff il Chronicle Leader-Tribune 

Representative Burn-Smith 

Gen. Mgr Robert Fincannon 

Comm. Sales Prom. Mgr. Robert Wright 

Program Director James Landry, Jr. 

Publicity Director Don l^llman 

Chief Engineer Robert Shiv«ly 

W IMS-Michigan City-1947 

Freq.: 1420 Kc. .Power: 5 Kw. d.; 500 Wts. n. 

Owned Northern Indiana Bcsters., Inc. 

Business-Studio Address. . . .Old Chicago Rood 

Tel.: TR 4-5245 Independent 

Pres., Gen. Mgr WiUiom N. Udell 

Comm. Mgrs Al Halus-S. C. McDonnell 

Program Dir Robert E. Pfister 

Sale Prom. Mgr Sam Searfoss 

Publicity Dir. Henry Lange 

Chief Engineer '. . .Robert E. Schilling 

W P C 0— Mounl Vernon— 1955 

Frequency: 1590 Kc Power: 500 Watts d. 

Owned Mt. Vernon Broodcosting Co. 

Address Box 231 

Tel.: PO 3-4484 KBS 

President H. C. Sanders 

General Comm. Mgr F. Courtney Smith 

Program Dir Kenneth Kessler 

Chief Engineer .Bob Smiley 

WLBC-Muncie-1926 

Frequency: 1340 Kc Pow«r: 250 WotU 

Owned-Op*rotod By . . Trl City Rodio Corp. 

Business Address Box 271 

Tel.: AT 8-4403 CBS 

Rep: esentative Hal Holman 

Pres., Gen. Sto. Mgr D. A. Burton 

Program Director William F. Craig 

Chief Engineer, Pat Finnegon 

WLRP-NewAlbany-1949 

Frequency: 1570 Kc Power: 1000 Wolli d. 

Owned-Opearted By Frentz & Brown 

Business Address P.O. Box 528 

Tel.: WH 4-2235 Independent 

Station Rep Hil F. Best Co. 

Pres., Gen., Sto. Mgr Roy L. Hickox 

Comm., Sales Prom. Mgr. Ronald Watson 

Program Director Jerry Fordyce 

Chief Engineer Robert Metzler 

WDCH-NorlhVernon-1955 

Frequency: 1460 Kc Power: 500 Watts 

Owned Dorrell Ochs 

Address P. O. Box 46 

Tel.: FI 9-8421 Independent 

Station Representative Hopewell 

President Dorrell Ochs 



MADISON, INDIANA 

Your 

Prescription 
For 

Sure-Fire 
Sales 



378 



General Sta. Mgr Eddie Sears 

Commercail Mgr Don Edwards 

Program Dir Ernie Kems 

Publicity Dir Don Padgett 

Chief Engineer Jim Ochs 

WARU-Peru-1954 

Frequency: 1600 Kc Power: 1000 Watts 

Owned-Oper. By. .Wabash-Peru Bcstg Co., Inc. 

Address Hwy. 24 

Tel.: GRidley 3-4448 Independent 

President S. L. Hoffman 

Station Manager D. I. Dever 

WPGW-Portland-1950 

Frequency: 1440 Kc Power: 500 Watts d. 

Owned-Oper. By Glenn Weit 

Address Box 608 

TeL: 1094 KBS 

Owner. Gen. Mgr Glenn West 

WRAY— Princelon— 1950 

Frequency: 1250 Kc Power: 1000 Watts d. 

Owned-Oper. By Princeton Bcstg. Co. 

Address Box 8 

Tel.: FU 5-4861 Independent 

Representative Devney 

Gen., Sta. Mgr. M. R. Lankford 

Chief Engineer John S. Sanders 

WKBV-Richmond-1926 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operoted By Centred Bcstg. Corp. 

Address W. Main St. 

TeL: 3-1156 ABC 

Sta. Representative Everett-McKiimey 

Pres., Gen., Sta. Mgr Lester G. Spencer 

Commercial Mcmager Jim Wickemeyer 

Publicity, Prom. Mgr Bill Woehrman 

Program Director Marie Robbins 

Chief Engineer L. J. Duning 

WSLM-Salem-1953 

Frequency: 1220 Kc Power: 1000 Watts d. 

Owned-Oper. By Don H. Martin 

Address Box 472 

Tel.: 700 KBS 

Owner, Gen. Mgr Don H. Martin 

Commercial Mgr Herb Arms 

Chief Engineer Darrell Dixon 

WJCD-Seymour-1949 

Frequency: 1390 Kc Power: 1000 Watts 

Owned-Oper. By Dr. Azra C. Baker 

AddxMS 1534 Ewing St. 

TeL: JAckson 2-1390 Independent 

Station Mgr Bob Shippee 

Program Dir Fred Osborne 

Chief Engineer Arthur T. Kindell 

WJVA-Soulh Bend-1947 

Frequency: 1580 Kc Power: 1000 Watts, d. 

Owned By Booth Broadcas'dng Co. 

Address Box 179 



INDIANA 

TeL: CE 4-1111 MBS 

President John L. Booth 

General, Sta. Mgr Martin G. Creel 

Commercial Mgr Robert Nieder 

Program Dir Al Waters 

Ch. Eng., Prom. Mgr Louis Ellis 

WNDU-South Bend-1944 

Frequency: 1490 Kc Power: 250 Watte 

Owned-Oper. By. .Michiana Telecasting Corp. 

Address Box 989 

TeL: CE 3-7111 ABC 

Sta. Rep Venard, Rintoul & McCormell 

Pres Rev. Theodore M. Hesburgh 

General Manager W. Thomas Hamilton 

Comm. Sta. Mgr Daniel Martin 

Program Director John E. McCullough 

Sales Prom. Mgr Walter Purcell 

Publicity Dir Paul A. Listek 

Chief Engineer Bazil O'Hagen 

WSBT-SoulhBend-1921 

Frequency: 960 Kc Power: 5000 Watte 

Owned-Operoted By The South Bend Tribune 

Bus.-Studio Address 300 W. Jefferson Blvd. 

TeL: CE 3-3141 CBS 

Newspaper Affiliation. .. .South Bend Tribune 

Representative Paul H. Raymer 

President Franklin D. Schurz 

General Manager Neal B. Welch 

Commercial Manager Will R. Darch 

Prom., Publicity Dir Norbert Gassensmith 

Program Dir Robert Drain 

Chief Engineer Arthur R. O'Neil 

WTCJ-Tell Cily-1948 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Tell City Bcstg. Co. 

Address Tell City 

TeL: KIngsdale 7-2345 KBS 

Owner, Manager James R. Brewer 

WBOW-TerreHaule-1927 

Frequency: 1230 Kc Power: 250 Watte 

Owned-Operated By Radio WBOW, Inc. 

Business-Studio Address 303 S. 6th St. 

TeL: CR 5034 MBS 

Representative Weed 

President, Gen. Mgr J. W. O'Connor 

Station Mgr Ralph S. McHargue 

Commercial Manager Karl Wolwik 

Program Dir Robert L. Karr 

Chief Engineer Frank Casteel 

WMFT—Terre Haute— 1958 

Frequency: 1300 Kc Power: 500 Watts d. 

Owned Citizens Bcstg. Co., Inc. 

Business Address 641 E. Ohio St. 

TeL: CRawford 9618 Independent 

Representdtive Bxim-Smith 

General Manager Richard Reiser 

Publicity Director Mrs. Wilma Sapp 

Chief Engineer P. Ford 



379 



tHDIANR-IOWa 

WTHI-TerreHaute-1948 

Frequency: 1480 Kc Power: 1000 Watts 

Owned-Oper. By Wabash Valley Bdg. Corp. 

Address 918 Ohio St. 

Tel.: CR 9481 CBS 

Representative Boiling 

President Anton Hulman, Jr. 

V.P. & Gen. Mgr.. Joseph M. Higgins 

Commercial Mgr George Foulkes 

Sales Prom. Mgr Bill Hawkins 

Program Director. Ben Falber, Jr. 

Chief Engineer. Russ Arnold 

WAOV-Vincennes-1940 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By H. N. Greenlee 

Business Address Grand Hotel 

Tel.: TU 2-8080 MBS 

Newspaper Aff il Sun Commercial 

Representative . . . Peters, Griffin & Woodward 

Gen. Mgr Howard N. Greenlee 

Station Mgr A. H. Edmondson, Sr. 

Comm., Prom. Mgr W. B. Kepler 

Program Director Robert Duckworth 

Publicity Dir John R. Cutshall 

Chief Engineer Ralph Baldwin 



WRSW-Warsaw-1951 

Frequency: 1480 Kc Power: 500 Watts 

Owned-Oper. By. .Reub Williams & Sons. Inc. 

Address Times Building 

Tel.: Amherst 7-3111 Independent 

Newspaper Af fil Times-Union 

President .^ R. B. Williams 

General Manager C. R. Williams 

Station, Prom.. Pub. Dir William Mollenhour 

Commercial Manager Jack Essenberg 

Program Director Marie Snyder 

Chief Engineer Fred Gresso 

W A M W-Washington-1955 

Frequency: 1580 Kc Power: 250 W., d. 

Owned-Operated By. .Washington Radio, Inc. 

Address 615 S.E. 11th St. 

Tel.: CL 4-4300 KBS 

Newspaper Aff il Wash. Herald 

Representative Hil F. Best 

President Mrs. H. B. Bausman 

General Manager Joe Edwards 

Conmiercial Manager Joe Floerke 

Prog. Dir Gene Cabel 

Chief Engineer Joe Fox 




KLGA-Algona-1956 

Frequency: 1800 Kc Power: 5 Kw. d. 

Owned Kossuth County Bcstg. 

Address Box 47 

Tel.: CY 4-2475 KBS 

President Frederick Epstein 

General, Sla. Mgr James M. Watt 

Commercial Mgr Elaine Hutchins 

Chief Engineer John Moline 

KASI-Ames-1948 

Frequency: 1430 Kc Power: 1000 Watts d. 

Owned-Operated By . . . Story County Bcstg. Co. 

Address Main & Burnett Sts. 

Tel: CE 2-3152 Independent 

Sta. Representative Hobnan 

President, Gen. Mgr William Ray 

Commercial Mgr James Orngard 

Program Dir Carol Farmer 

Sales Prom. Mgr W. Ray, Jr. 

Chi^f Engineer James Stevens 

KJAN-Atlantic-1950 

Frequency: 1220 Kc Power: 250 Watts d. 

Owned-Operated By . . Nishna Valley Bcstg. Co. 

Addi«ess North Olive 

Tel.: 1717 KBS 

Pres., Comm. Mgr.. E. G. Faust 

Co-Mgrs F. G. MiUer-H. A. Preston 



Program, Publicity Dir Robert Einhaus 

Chief Engineer Arnold E. Wilson 

KWBG-Booiie-1950 

Freq.: 1590 Kc. .Power: 1 Kw. d.; 500 Wts. n. 

Owned-Operated By Boone Bcstg. Co. 

Address P. O. Box 36 

Tel.: 1590 KBS 

Newspaper Affil News-Republican 

President Mary G. Gatvey 

General Manager H. A. Garvey 

Chief Engirjeer John W. Stribling 

KBOR— Burlington— 1941 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Burlington Bcstg. Co. 

Address Roosevelt Road 

Tel.: PL 2-2701 ABC 

President G. B. McDermotf 

General Mgr D. H. Steinle 

Commercial Manager Willis Schwartz 

Program Director Richard Mosena 

Sales Prom. Mgr Capps Sutherland 

Publicity Dir Thomas Holmquist 

Chief Engineer Cletus Paull 

KCIM-Carroll-1950 

Frequency: 1380 Kc Power: 1000 Watts 



380 



O wned-Oper. By Carroll Broodcasting Co. 

Address Box 431 

Tel.: 4321 Independent 

Representative Pearson 

General Manager Leo R. Mayr 

Commercial Manager Lee Sandberg 

Progam Director Neil Trobak 

Chief Engineer Roger Belke 

KCri-CedarFalls-1958 

Frequency: 1250 Kc Power: 500 Watts d. 

Owned By Jane A. Roberts 

Address P.O. Box 256 

Tel.: Colfax 6-1077 Independent 

Owner Jane A. Roberts 

General Manager R:. W. Cox 

Commercial Mgi Milton Gary, Jr. 

Chief Engineer Edward West 

KCRG-Cedar Rapids-1947 

Frequency: 1600 Kc Power 5000 Watts 

Owned-Oper. By Cedar Rapids TV Co. 

Address 104 1st St., S.W. 

Tel.: EMpire 4-4194 ABC 

Newspaper AffiL Gazette 

Sta. Representative Branham Co. 

President Joseph F. Hladky, Jr. 

General Manager Redd Gardner 

Sales Manager Charles F. Butler 

Program Director Jim Young 

Sales Prom. Publicity Dir Edna A. Herbst 

KPIG-Cedar Rapids-1949 

Frequency: 1450 Kc Powor: 250 Watts 

Owned-Oper. By Cedar Rapids Bcstg. 

Business Address 1225 First Ave., S.E. 

Tel.: EM 3-8265 Independent 

Sta. Representative Everett McEimey 

President John C. Kelly 

Gen.. Sta. Mgr James I. Mitchell 

Commercial Manager David W. Albright 

Program Director Robert Carpenter 

Chief Engineer Wayne C. Comils 

WMT-Cedar Rapids-1922 

Frequency: 600 Kc Power: 5000 Watts 

Owned American Bcstg. Stations, Inc. 

Bus.-Studio Address . . Paramount Theater Bldg. 

Tel.: EM 4-0171 CBS 

Representative Kotz 

President Mrs. Helen S. Mark 

V.P.. General Manager. . . .William B. Quarton 

Station Mgr Kenneth L. Hastie 

Commercial Mgr Beryl W. Starbuck 

Promotion Mgr Jim Bowermaster 

Program Manager Dean Landfear 

Chief Engineer George Hixenbaugh 

KCOG— Centerville— 1949 

Frequency: 1400 Kc Power: 100 Watts 

Owned Hope Co. 

Address 1910 S. Main St. 

Tel.: 407 KBS 

Newspaper Affil Daily lowegian 

President Robert K. Beck 

Gen., Sta. Mgr Clyde Holbrook 



IOWA 

Comxn. Mgr., Ch. Eng W. H. Lemen 

Program Director Richard King 

KCHA-CharlesCiIy-1949 

Frequency: 1580 Kc Power: 500 Watts d. 

Owned-Oper. By Radio Incorporated 

Address 300^2 N. Main St. 

Tel.: CApitol 8-1231 KBS 

Pres., Gen. Mgr L. J. Bromberg 

Commercial Manager Robert Brown 

Program Director Richard Snyder 

Publicity Director Kay Sullivan 

Chief Engineer Vem Bromberg 

KCHE— Cherokee— 1952 

Frequency: 1440 Kc Power: 500 Watts d. 

Owned-Operated By Cherokee Bcstg. Co. 

Address 219V1j W. Main St. 

Tel.: CAnal 5-2511 Independent 

Representative Best 

President, Gen. Mgr Charles Reznikov 

Publicity Dir Hal Mann 

Chief Engineer Sterling Heil 

KCLN-Clinton-1956 

Frequency: 1390 Kc Power: 1 Kw. 

Owned Salter, Moran & Noyes 

Address 514 S. Second St. 

Tel.: CH 3-2174 Independent 

General Mgr R. Ambrose 

Chief Engineer John Wilson 

KROS-Clinton-1941 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By ...Clinton Bdcstg Corp. 

Address 246 Fifth Avenue South 

Tel.: CH 2-1252 MBS 

Representative Pearson 

President, General Manager . . . B. M. Jacobson 
Oper. Dir., Ch. Eng G. A. Parker 

KSWI-Council Bluffs-1947 

Frequency: 1560 Kc Power: 500 Watts d. 

Owned-Operated By Nonpareil Bcstg. Co. 

Address 120 S. Main 

Tel.: 4041 ABC-MBS 

President Robert O'Brien 

General, Publicity Mgr David A. DoBell 

Sales Prom. Mgr Clarence Hoover 

Program, Ch. Eng Bob Hallgren 

KSIB— Creston— 1946 

Frequency: 1520 Kc... Power: 1000 Watts d. 
Owned-Oper. By . . . Southwest Iowa Bcstg. Co. 

Address Radio Center 

Tel.: ST 2-2155 KBS 

Representative Pearsoji 

President Arden D. McKee 

Gen.. Sta., Comm. Mgr E. M. Horning 

Prog., Pub. Dir J. R. VHWa 

Chief Engineer William Zollman 

KFMA— Davenport— 1952 

Frequency: 1580 Kc Power: 500 Watts d. 

Owned-Oper. By Doralcar Assoc. Inc. 



381 



iOWA 



Address 415 S. Perry St. 

Tel.: 6-4407 Independent 

Presidient Howard Dorsey 

General Manager Robert L. Harris 

Sales Prom. Mgr Bob Rodrick 

Chief Engineer Larry Andrews 

KSTT— Davenporl— 1946 

Frequency: 1170 Kc Poww: 1000 WatU 

bwned-Operated By . . . Quint Cities Bcstg. Co. 

Address 736 Federal St. 

Tel.: 6-2541 MBS 

Representative Forjoe 

Pres., Gen. Mgr Frederick Epstein 

Commercial Manager William Parker 

Progrom Director Kenneth Draper 

Chief Engineer George Stephenson 

WOC— Davenpori— 1922 

Frequency: 1420 Kc Power: 5000 Watts 

Owned-Operated By Tri-City Bdcstg. Co. 

Address 805 Brady Street 

Tel.: 3-3661 NBC 

Representative Peters, Griffin, Woodward 

President Col. B. J. Palmer 

Station Manager Ernest C. Sanders 

Sales Manager F. Pax Shaffer 

Sales Prom. Mgr Richard Upp 

Program Dir. Raymond E. Guth 

Chief Eng P. Arvidson 

KDEC-Decorah-1947 

Frequency: 1240 Kc Power: 250 Watts d. 

Owned-Operated By Scenic Bcstg. Co. 

Business-Studio Address. . .3081/2 W. Water St. 

Tel.: 1240 KBS 

Pres., Gen. Mgr Verne Koenig 

Commercial Mgr Kenneth Bjerke 

Chief Engineer John Hibbard 

KDSN-Denison-1956 

Frequency: 1580 Kc Power: 500 Watts 

Owned By , Denison Bcstg. Co. 

Address Box 337 

Tel.: AMhurst 3-3141 Independent 

Pres.. Gen. Mgr Walter F. Morrison 

Prog., Chief Engineer Jim A. Peterson 

KCBC— Des Moines— 1946 

Frequency: 1390 Kc Power: 1000 WatU 

Owned-Operated By ... Fletcher-Mitchell Corp. 

Address Box 1404 

Tel.: CRestwood 7-4483 ABC 

Representative .Deviiey 

President James I. Mitchell 

Gen., Sto. Mgr. Claire E. Grant 

Commercial Manager Bob Bunce 

Sales Prom. Mgr Don Purdy 

Program Director Bob Luti 

Chief Engineer Robt. S. Brown 

KIOA— Des Moines— 1948 

Freq.: 940 Kc Power: 10 Kw. d., 5 Kw. ik. 

Owned Public Radio Corp. 

Business Address 503 Park St. 

Tel.: ATIantic 2-9191 



Sta Representative Adam Young 

President Lester Kamin 

Gen., Sta. Mgr. James C. Dowell 

Program Director Frosty Mitchell 

Publicity Director ^ Rosemary Bowen 

Sales Prom. Mgr Joyce A. Patterson 

Chief Engineer Lyle W. Nolan 

KRNT-DesMoines-1935 

Frequency: 1350 Kc Power: 5000 Wotts 

Owned-Operated By Cowles Bcstg. Co. 

Business Address 9th & Pleasant Sts. 

Tel.: CH 3-4141 CBS 

Newspaper Affiliation Register-Tribune 

Station Representative Katz 

General-Station Manager Bob Dillon 

Commercial Manager Paul Elliott 

Chief Engineer C. F. Quentin 

K SO— Des Moines— 1921 

Frequency: 1460 Kc Power: 5000 Wcrtti 

Owned-Operated By KSO Inc. 

Address 1910 Ingersoll Ave. 

Tel.: CH 3-0571 Independent 

Sta. Representative H-R Rep, 

President Larry Bentson 

V.P., Sta. Mgr Tony Mos 

Comm., Asst. Gen. Mgr Bill Bengtson 

Program, Prom. Mgr Dick Vance 

Publicity Dir .Jack Westerbard 

Chief Engineer Samuel Mazza 

KWDM-Des Moines-1948 

Frequency: 1150 Kc Power: 1000 Watti 

Owned By Gen. Bcstg. of la. Inc. 

Business-Studio Address 419V2 Locust 

Te!.: AT 2-8363 MBS 

Pres., Comm. Mgr George W. Webber 

Gen., Sta. Mgr. .Robert L. Webber 

Program Director Edith D. Webber 

Chief Engineer Werner Schwari 

WHO— Des Moines— 1924 

Frequency: 1040 Kc Power: 50,000 Watt* 

Owned-Ooerated Br Central Bcsta. Co. 

Address 1100 Walnut St. 

Tel.: AT 8-6511 ...NBC 

Represen